JP2022144962A - Provision device, provision method, and provision program - Google Patents

Abstract

To allow for improving the appeal of transaction targets.SOLUTION: A provision device disclosed herein comprises: a selection unit configured to select reviews posted for transaction objects having certain commonality from among reviews posted for each transaction object in a given e-commerce service; a reception unit for acknowledging a follow operation of a user for a poster of the selected reviews; and a provision unit configured to provide the user with content with a plurality of reviews posted by the followed poster arranged in a predetermined order.SELECTED DRAWING: Figure 1

Description

The present invention relates to a provision device, a provision method, and a provision program.

2. Description of the Related Art Conventionally, techniques for promoting sales of transaction targets such as products or services handled by Internet shopping or electronic commerce services such as electronic shopping malls are known. For example, from among a plurality of transaction objects sold in an electronic commerce service, contents including transaction object information related to transaction objects that satisfy search conditions determined for each of a plurality of users are displayed in respective search conditions corresponding to the respective search conditions. Techniques are provided for providing to a user's terminal device.

JP 2019-219731 A

However, in the above-described conventional technology, content including transaction target information that satisfies search conditions determined for each of a plurality of users from among a plurality of transaction targets sold in an electronic commerce service is displayed corresponding to each search condition. Since it is merely provided to each user's terminal device, it may be difficult to sufficiently improve the appealing effect of the transaction target.

The present application has been made in view of the above, and aims to provide a provision device, a provision method, and a provision program that can improve the effect of appealing to a transaction target.

A providing device according to the present application includes a selection unit that selects reviews posted for transaction targets having a predetermined commonality from among reviews posted for each transaction target in a predetermined electronic commerce service; A reception unit that receives a user's follow operation for a review poster, and a providing unit that provides the user with content in which a plurality of reviews posted by the followed poster is arranged in a predetermined order. .

According to one aspect of the embodiment, there is an effect that it is possible to improve the appeal effect of the transaction target.

FIG. 1 is a diagram illustrating an example of provision processing executed by a provision device according to an embodiment. FIG. 2 is an example of content transition according to the embodiment. FIG. 3 is an example of content transition according to the embodiment. FIG. 4 is an example of content transition according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of a provision system according to the embodiment. 6 is a diagram illustrating an example of a review information storage unit according to the embodiment; FIG. 7 is a diagram illustrating an example of a poster information storage unit according to the embodiment; FIG. FIG. 8 is a flowchart illustrating an example of the flow of provision processing executed by the provision device according to the embodiment. FIG. 9 is a hardware configuration diagram showing an example of a computer that implements the functions of the providing device.

Embodiments for implementing the provision device, the provision method, and the provision program (hereinafter referred to as "embodiments") according to the present application will be described in detail below with reference to the drawings. Note that the provision device, the provision method, and the provision program according to the present application are not limited by this embodiment. Further, each embodiment can be appropriately combined within a range that does not contradict the processing contents. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[1. Example of provision processing indicated by provision device]
First, an example of provision processing executed by the provision apparatus 100 will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of provision processing executed by the provision device 100 according to the embodiment. In the example of FIG. 1, in an electronic commerce service, the providing device 100 provides the user with content in which a plurality of reviews of contributors (reviewers) followed by the user are arranged for each transaction object. explain.

First, as shown in FIG. 1, the providing device 100 receives a search query indicating transaction target information desired by a user from the terminal device 10 (step S1). Here, it is assumed that the terminal device 10 is used by a user.

Subsequently, the providing device 100 acquires review information from the external device 20 (step S2). For example, the providing device 100 acquires review information from the external device 20, such as poster information about a poster who posted a review, information about the date and time when the review was posted, information about the contents of the review, and information about the evaluation of the review. do.

The providing device 100 then selects a plurality of reviews that satisfy a predetermined condition (step S3). For example, the providing apparatus 100 selects, as a transaction target having a predetermined commonality, a plurality of reviews posted for the transaction target indicated by the search query input by the user.

In this case, for example, the providing apparatus 100 can preferentially select reviews with high ratings for the transaction target indicated by the search query as a predetermined condition. In addition, as a predetermined condition, the providing apparatus 100 gives priority to reviews with a large amount of information about the transaction target indicated by the search query (reviews with more characters than a predetermined threshold, or reviews with more attached images than a predetermined threshold). can be selectively selected. In addition, as a predetermined condition, the providing apparatus 100 can preferentially select reviews that have been helpful to many users for the transaction target indicated by the search query. Note that a single review may be selected instead of a plurality of reviews as long as reviews satisfying a predetermined condition are selected.

Subsequently, the providing device 100 provides the terminal device 10 with the content in which the selected reviews are arranged (step S4). For example, the providing device 100 provides the terminal device 10 with content in which a plurality of reviews whose evaluation of the transaction target is higher than a predetermined threshold are arranged in descending order of evaluation.

Subsequently, the providing device 100 receives from the terminal device 10 a follow-up of the review poster that the user is interested in (step S5). For example, if a poster's review is similar to the user's hobbies and preferences, if the review is accurate and helpful in making a purchase decision, or if the review is interesting, the user may be interested in the poster. The providing apparatus 100 accepts a follow-up from the user in order to follow up with the following.

Subsequently, the providing apparatus 100 determines the order in which the reviews posted by the followed contributors are arranged (step S6). For example, the providing apparatus 100 determines the order of arranging the reviews posted by the contributors who are followed, based on the dates and times when the reviews were posted. To give a more specific example, the providing apparatus 100 determines the order in which the reviews of the posters who are followed are arranged in chronological order of posting date and time as the order of arranging the reviews. Here, the multiple reviews of the posters who were followed are divided by transaction object or by category including the transaction object, and these divided multiple reviews are arranged in the order of the newest posted date and time. The order in which the reviews are arranged may be determined.

Then, the providing device 100 provides the terminal device 10 with the content in which a plurality of reviews of the posters who are followed are arranged in the determined order (step S7). For example, the providing device 100 provides the terminal device 10 with content in which a plurality of reviews of the posters that are followed are arranged in the order of the posting date and time, for each divided category. . For example, by selecting a transaction object or category, the terminal device 10 can browse a plurality of reviews of the followed contributor regarding the selected transaction object or category in chronological order of posted date and time.

In electronic commerce services including Internet shopping, transaction targets (products or services to be purchased) tend to differ depending on the user's age, gender, family composition, and the like. In addition, in recent electronic commerce services, when purchasing a transaction target, reviews of the transaction target are often referred to. However, in the conventional technology, content including reviews of transaction targets that satisfy search conditions determined for each of a plurality of users from among a plurality of transaction targets sold in an electronic commerce service is displayed corresponding to each search condition. It is merely provided to each user's terminal device. For this reason, it was sometimes difficult to sufficiently improve the appeal effect of the transaction target. Therefore, the providing apparatus 100 according to the present embodiment selects reviews posted for transaction targets having a predetermined commonality from reviews posted for each transaction target in a predetermined electronic commerce service. Then, the providing device 100 receives the user's follow operation for the selected review contributor, and provides the user with content in which a plurality of reviews posted by the followed contributor are arranged in a predetermined order.

For example, if the user's review of the transaction target searched by the user is similar to the user's hobbies and preferences, it is assumed that the user is similar to the poster in terms of age, gender, family composition, etc. be done. For this reason, multiple reviews by contributors regarding other transaction targets are often helpful for users' purchase decisions. Therefore, if the user likes the review of a poster, by following this poster, the providing apparatus 100 can receive content in which a plurality of reviews regarding other transaction targets posted by this poster are arranged. provided to users.

As a result, the provision device 100 can improve the effect of appealing to a plurality of transaction targets. Further, the providing apparatus 100 can provide a service such as SNS (Social Networking Service) to the user by providing content in which a plurality of reviews are arranged. In other words, the provision device 100 can provide a place where the contributor who posted the review and the user can have a mutual relationship. As a result, the providing apparatus 100 can motivate posters to post reviews of various transaction targets. In addition, since the providing apparatus 100 allows the user to understand the characteristics of the transaction target by viewing the review, it is possible to improve the appealing effect of the transaction target.

[2. Example of content]
Next, an example of content transition will be described with reference to FIGS. 2 to 4. FIG. 2 to 4 are examples of content transitions according to the embodiment. An example of transition from content C1 to content C2 and transition from content C2 to content C3 will be described below. Also, an example of transition from content C1 to content C3, content C4, or content C5 will be described.

First, an example of transition from content C1 to content C2 and transition from content C2 to content C3 will be described. In the example of FIG. 2, the terminal device 10 displays content C1. Here, it is assumed that the user has previously registered with a predetermined user registration service.

For example, the terminal device 10 displays the content C1 as a home screen according to the user when the user logs in to a predetermined user registration service. In the example of FIG. 2, the content C1 includes an area AR11 that is a search window, useful information for the user of the terminal device 10, and an icon for transitioning to content having various functions (a button B11 for showing recommendation). and a button B12) for showing the ranking.

For example, the useful information for the user is advertisement content according to the user, such as information on the point return service of Internet shopping "KLM SHOP" that is used by the user more than a predetermined frequency.

Then, the terminal device 10 receives a search query input by the user (step S21). For example, the terminal device 10 receives "wallet" as a search query input by the user.

Then, the terminal device 10 transitions the content displayed on the screen from the content C1 to the content C2. In the example of FIG. 2, the content C2 is content related to an electronic commerce service called "KLM Shopping". The content C2 includes transaction target information, an area AR21 in which reviews posted by contributors are arranged, and information on sales of specific transaction targets.

Here, the area AR21 includes a title such as "popular product by word of mouth", a specific brand of wallet as a category, a review posted by a contributor, a "see more" button, and the like.

Here, it is assumed that the terminal device 10 presses the "see more" button by the user. In this case, the terminal device 10 transitions the content displayed on the screen from the content C2 to the content C3 (step S22). For example, the terminal device 10 displays content C3. The content C3 includes a title such as "Everyone's Word of Mouth", a button B31 for transitioning to the content for writing a plurality of reviews and reviews, and a button B32 for following the contributor who posted the review.

In the content C3 shown in FIG. 2, a plurality of reviews are arranged in chronological order of posting date and time. For example, the area AR31 indicating one review among a plurality of reviews contains the name of the poster who posted the review, information about the date of posting, information that the poster is a "three-star reviewer", and the like. include.

The area AR31 contains information such as an image of the transaction target, a title such as "Small, light and easy-to-use wallet", review content, and an evaluation value "3.5" of the transaction target evaluated by the contributor. include. Further, in the area AR31, for example, an area AR32 showing a regular image of a transaction target and an area AR33 showing a plurality of posted images of a transaction target by a contributor are provided side by side. Carousel display is possible. The area AR31 also includes an area AR34 for displaying information about the number of people whose reviews were helpful, and a "helpful" button B33 indicating that the reviews were helpful. By pressing (touching) this button B33, the number of people indicated in the area AR34 is increased (counted up). Also, in the area AR31, a banner (not shown) may be provided for the user viewing the review to move to the sales page of the target product related to the review. According to this, the user who browsed the review can easily shift to the sales page of the target product on the "KLM Shopping" site, and the appeal effect of the transaction target can be improved.

Further, when the button B31 is pressed by the user, the terminal device 10 changes the content displayed on the screen from the content C3 to the content for writing a review. For example, content for writing a review is content in which transaction objects that have been purchased by the user in the past are listed and arranged.

Also, in the content for writing reviews, a plurality of reviews for each transaction object purchased by the user in the past are arranged. Also, the content for writing a review may further include a button that allows the evaluation of the transaction object to be evaluated with an arbitrary value, a form for inputting a review by the user, and the like. This allows the user to create a review of the transactional object purchased by the user.

Further, when the button B32 is pressed by the user, the terminal device 10 accepts follow-up of the contributor who posted the review displayed on the screen.

In this way, the terminal device 10 provides a plurality of reviews as integrated content to the user, thereby providing the user with an experience of examining the transaction target while referring to the plurality of reviews. .

Note that the content C3 includes comments from the user on the review, questions from the user on the contributor, and for each of a plurality of transaction targets belonging to the same category as the transaction target to which the review was posted. It may include a plurality of posted reviews, a link for transitioning to content for purchasing a transaction target, and the like. Also, the content C3 does not have to include the reviews of the transactional objects purchased in the past by the user to whom the content C3 is provided.

Next, an example of transition from content C1 to content C3 will be described. Note that the same description as the example of transition from content C1 to content C2 and transition from content C2 to content C3 will be omitted.

For example, the terminal device 10 accepts a search query input by the user. For example, the terminal device 10 receives "wallet" as a search query input by the user. Then, the terminal device 10 transitions the content displayed on the screen from the content C1 to the content C3 (step S31). In this way, when a search query is received, the terminal device 10 can appropriately distribute content related to electronic commerce services and content in which a plurality of reviews are arranged in a predetermined order.

In the above example, the home screen displayed according to the user when the user logs in to a predetermined user registration service is taken as an example of the transition source content, but the content is not limited to this. For example, the transition source content may be content related to electronic commerce services.

Further, in the above example, the terminal device 10 receives a search query input by the user, and a plurality of reviews posted for each of a plurality of transaction targets belonging to a category estimated based on the search query are arranged. Although an example of displaying content that has been displayed has been described, the present invention is not limited to this.

For example, the terminal device 10 displays content in which a plurality of reviews posted for each of a plurality of transaction targets belonging to a category estimated based on user information about the user to whom the content is provided is arranged. You may In this case, the terminal device 10 displays the content in which the multiple reviews are arranged even if the user does not input a search query.

Next, an example of transition from content C1 to content C4 will be described. When the button B12 is pressed in the content C1, the content displayed on the screen is changed from the content C1 to the content C4. In the example of FIG. 3, the content C4 is content related to ranking. The content C4 includes a title such as "Everyone's Word of Mouth" and an area AR41 that displays a follower's rapid increase ranking arranged according to the order of increase in the number of followers. The area AR41 displays the poster name and the number of followers increased for each ranking.

In this configuration, users can understand the characteristics of the transaction target from the reviews of specialists with a large number of followers by viewing the reviews of the posters whose number of followers has risen sharply, improving the appeal effect of the transaction target. can be made

Next, an example of transition from content C1 to content C5 will be described. When the button B11 is pressed in the content C1, the content displayed on the screen is changed from the content C1 to the content C5. In the example of FIG. 4, the content C5 is content in which a plurality of reviews of contributors who are followed by the user are arranged. Content C5 displays a title such as "Everyone's Review", a button for selecting the target product (or category) regarding multiple reviews of the contributor followed by the user, and multiple reviews of the selected target product. Includes area AR51. A button for selecting a target product (or category) is provided for each target product (or category). In the example of FIG. A plurality of reviews about cat towers (pet products) posted by a contributor (Mr. XX) who is followed by a user are arranged in order of newest posted date and time.

In this configuration, content C5 is provided in which a plurality of reviews about target products (or categories) of posters followed by the user are arranged in chronological order of posting date and time. You can browse multiple reviews about other trading targets of the contributor who posted. In addition, the reviews arranged in the content C5 are displayed in a timeline format in chronological order of posting date and time, regardless of the evaluation level of the target product. In other words, even reviews with low ratings are displayed in timeline format in chronological order of posting date and time. As a result, since the credibility of the reviews of the contributors placed in the content C5 is increased, it is possible to improve the effect of appealing to the transaction target by referring to these reviews.

[3. Configuration of the provision system]
As shown in FIG. 5 , the provision system 1 includes a terminal device 10 , an external device 20 , a payment server 30 and a provision device 100 . The terminal device 10, the external device 20, the settlement server 30, and the provision device 100 are connected via a network N so as to be able to communicate by wire or wirelessly. The provision system 1 shown in FIG. 5 may include a plurality of terminal devices 10, a plurality of external devices 20, a plurality of payment servers 30, and a plurality of provision devices 100. FIG.

The terminal device 10 according to the embodiment is an information processing device used by a user who accesses content such as web pages displayed on a browser and content for applications. For example, the terminal device 10 may be a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or a wearable device such as a smart watch. be.

The external device 20 according to the embodiment has the function of a data server that stores various information, is an information processing device that provides such various information, and is realized by, for example, a server device or a cloud system. For example, the external device 20 provides the providing device 100 with review information posted by a contributor via the network N. FIG. In addition, the external device 20 provides the providing device 100 with poster information regarding the poster via the network N. FIG. Furthermore, the external device 20 may provide user information about the user to the providing device 100 via the network N. FIG.

The payment server 30 according to the embodiment is an information processing device that performs payment processing, and is realized by, for example, a server device or a cloud system. For example, the payment server 30 executes payment processing in cooperation with the provision device 100 when various payment processing is executed for the amount set by the provision device 100 .

The provision device 100 according to the embodiment is an information processing device that can communicate with various devices via the network N, and is realized by, for example, a server device or a cloud system. For example, the providing apparatus 100 is communicably connected to various other apparatuses via the network N. FIG.

[4. Configuration of Providing Device]
An example of the functional configuration of the provision apparatus 100 described above will be described below. FIG. 5 is a diagram illustrating a configuration example of the provision device 100 according to the embodiment. As shown in FIG. 5, the provision device 100 has a communication unit 110, a storage unit 120, and a control unit .

(Regarding communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from other various devices.

(Regarding storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 also has a review information storage unit 121 and a poster information storage unit 122 .

(Regarding the review information storage unit 121)
The review information storage unit 121 stores various information related to reviews posted by contributors. Here, FIG. 6 shows an example of the review information storage unit 121 according to the embodiment. In the example shown in FIG. 6, the review information storage unit 121 stores “review ID (Identifier)”, “poster ID”, “category”, “transaction target ID”, “transaction target”, “date and time”, “review It has items such as "content" and "evaluation value".

"Review ID" is an identifier for identifying a review. “Poster ID” is an identifier for identifying a poster who posted a review. "Category" is information related to the category associated with "review ID".

Specifically, a category indicates a predetermined commonality. For example, the category is a predetermined category or the like to which the transaction target belongs. To give more specific examples, the categories include a blue category, a winter category, a condolence category, a user attribute category, a contributor attribute category, and the like. Also, the category may be a category of attributes of contributors whose evaluation of the contributor is equal to or higher than a predetermined threshold.

The “transaction object ID” is an identifier that identifies the transaction object associated with the “review ID”. The "transaction target" indicates a predetermined commonality, and includes specific product names such as "wallet" and "sneakers", and service names such as "video distribution service". "Transaction target" is transaction target information associated with "review ID". "Date and time" is information regarding the date and time when the review associated with the "review ID" was posted. The “review content” is the content of the review associated with the “review ID”. The “evaluation value” is a value indicating the evaluation of the review associated with the “review ID”.

For example, in FIG. 6, "R1" identified by the review ID has a contributor ID of "P1", a category of "CA1", a transaction object ID of "M1", and a transaction object of "MA1". ”. For "R1", the date and time is "DT1", the review content is "RC1", and the evaluation value is "VR1".

In the example shown in FIG. 6, the categories and the like are represented by abstract codes such as "CA1", but the categories and the like are numeric values indicating the categories and the like, character strings indicating the categories and the like, and categories and the like. It may be a file format of a file containing various information to be displayed.

(Regarding contributor information storage unit 122)
The poster information storage unit 122 stores various kinds of information about posters. Here, FIG. 7 shows an example of the poster information storage unit 122 according to the embodiment. In the example shown in FIG. 7, the poster information storage unit 122 has items such as "poster ID", "number of reviews", "evaluation value", and "number of followers".

“Poster ID” is an identifier that identifies a poster. The “number of reviews” is information regarding the number of reviews posted by the contributor associated with the “contributor ID”. The “evaluation value” is a value indicating the evaluation of the contributor associated with the “contributor ID”. The “number of followers” is information related to the number of followers, which is the number of users following the poster associated with the “poster ID”.

For example, in FIG. 7, "P1" identified by the contributor ID has a review count of "NR1", an evaluation value of "VU1", and a follower count of "NF1". In the example shown in FIG. 7, the number of reviews, etc., is represented by an abstract code such as "NR1". , the file format of a file containing various information indicating the number of reviews, etc., may be used.

(Regarding the control unit 130)
The control unit 130 is a controller, and various programs (an example of a provided program) are stored in a storage device inside the providing apparatus 100 by, for example, a CPU (Central Processing Unit) or an MPU (Micro Processing Unit). is executed using RAM as a work area. Also, the control unit 130 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 5, the control unit 130 includes a reception unit 131, an acquisition unit 132, an estimation unit 133, a selection unit 134, a provision unit 135, and a setting unit 136. Realize or perform the function or action of a process. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it performs information processing described later. Further, the connection relationship between the processing units of the control unit 130 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

(Regarding the reception unit 131)
The receiving unit 131 receives various requests. Specifically, the receiving unit 131 receives a search query indicating transaction target information desired by the user. For example, the receiving unit 131 receives a search query indicating transaction target information desired by a user, and also receives a content provision request. In addition, the reception unit 131 receives a follow operation for a poster who posts a review. In this case, the reception unit 131 receives a follow-up request input by the user and a content provision request.

(Regarding the acquisition unit 132)
Acquisition unit 132 acquires various types of information. Specifically, the acquisition unit 132 acquires review information from the external device 20 . For example, the acquisition unit 132 acquires, from the external device 20, review information such as poster information about the poster who posted the review, information about the date and time when the review was posted, information about the contents of the review, and information about the evaluation of the review. do. Then, the acquisition unit 132 stores the review information in the review information storage unit 121. FIG.

The acquisition unit 132 also acquires poster information from the external device 20 . For example, the acquisition unit 132 acquires from the external device 20 contributor information such as the number of reviews, an evaluation of a contributor, and information regarding the number of followers. Then, the acquisition unit 132 stores the poster information in the poster information storage unit 122 .

(Regarding the estimation unit 133)
The estimation unit 133 estimates various types of information. For example, the estimation unit 133 estimates the category to which the transaction target indicated by the search query belongs, based on the search query input by the user.

(Regarding the selection unit 134)
The selection unit 134 selects a review posted for a transaction target having a predetermined commonality from reviews posted for each transaction target in a predetermined electronic commerce service. For example, the selection unit 134 selects, from among the review information stored in the review information storage unit 121 , a plurality of reviews posted for transaction targets related to the search query received by the reception unit 131 . In this case, the selection unit 134 preferentially selects reviews with high evaluations for transaction targets related to the search query. In addition, the selection unit 134 preferentially reviews reviews with a large amount of transaction target information related to the search query (for example, reviews with more characters than a predetermined threshold or reviews with more attached images than a predetermined threshold). You may choose. In addition, the selection unit 134 may preferentially select reviews with many users who have been helpful (pressed the "helpful" button B33) for transaction targets related to the search query.

Note that the selection unit 134 does not have to be limited to the above example, and the selection unit 134 selects each of the plurality of transaction targets belonging to the category estimated by the estimation unit 133 from among the review information stored in the review information storage unit 121. Multiple submitted reviews may be selected.

(Regarding the providing unit 135)
The providing unit 135 provides various information. Specifically, the provision unit 135 provides the user with a plurality of reviews regarding the transaction target selected by the selection unit 134 . For example, the providing unit 135 determines the order of arranging the selected reviews based on the evaluation of the transaction object and provides the reviews. Further, when the poster is followed by the user, the provision unit 135 provides the user with content in which a plurality of reviews posted by the followed poster are arranged in a predetermined order.

To give a more specific example, the providing unit 135 determines the order in which the multiple reviews of the posters followed by the user are arranged in the order of the newest posted date and time as the order in which the multiple reviews are arranged. Then, the providing unit 135 provides the terminal device 10 with content in which a plurality of reviews of the contributors followed by the user are arranged in the order of newest posted date and time.

(Regarding the setting unit 136)
The setting unit 136 sets a predetermined remuneration to the contributor who posted the review when the user purchases the transaction subject to the review through the contributor's review (the transaction is concluded). . For example, a content including a review posted by a contributor is provided with a banner (not shown) for the user viewing the review to transition to the sales page of the target product related to the review, and the setting unit 136 When this banner is clicked to display the sales page of the target product and the transaction target is purchased, a predetermined reward is set for the contributor who posted the review.

[5. Processing procedure]
Next, with reference to FIG. 8, a procedure of provision processing executed by the provision device 100 according to the embodiment will be described. FIG. 8 is a flowchart showing an example of the flow of provision processing executed by the provision device 100 according to the embodiment.

As shown in FIG. 8, the reception unit 131 receives input of a search query (step S101). Specifically, the receiving unit 131 receives a search query indicating transaction target information desired by the user, and also receives a content provision request. Here, if the input of the search query has not been received (step S101; No), it waits until the input of the search query is received.

On the other hand, when the receiving unit 131 receives the input of the search query (step S101; Yes), the obtaining unit 132 obtains a plurality of pieces of review information posted for each transaction target in a predetermined electronic commerce service (step S102). .

Then, the selecting unit 134 selects a plurality of reviews satisfying a predetermined condition from among the plurality of reviews acquired by the acquiring unit 132 (Step S103). For example, the selection unit 134 selects a plurality of reviews posted for the transaction target indicated by the input search query as the transaction target having a predetermined commonality. Then, the providing unit 135 provides the user with the content in which the multiple reviews selected by the selecting unit 134 are arranged (step S104).

Further, when the receiving unit 131 receives a follow-up to the contributor who posted the review (step S105), the providing unit 135 determines the order in which the reviews of the followed contributor are to be arranged (step S106). Then, the providing unit 135 provides content in which a plurality of reviews of the posters who are followed are arranged in the determined order.

[6. Modification]
The provision device 100 described above may be embodied in various forms other than the above embodiment. Therefore, another embodiment of the providing apparatus 100 will be described below.

[6-1. Acquisition process]
In the above embodiment, an example in which the acquisition unit 132 of the provision device 100 according to the embodiment acquires review information from the external device 20 has been described, but the present invention is not limited to this. For example, the acquisition unit 132 may further acquire user information. To give a more specific example, the acquisition unit 132 collects attribute information related to attributes indicating the user's age, gender, interests, etc., the user's purchase history in electronic commerce services, and the user's content browsing history. etc. may be obtained. Thus, the acquisition unit 132 of the provision apparatus 100 according to the embodiment can acquire various types of information.

[6-2. Selection process (1) Evaluation for review]
In the above-described embodiment, the selection unit 134 of the providing apparatus 100 according to the embodiment selects a plurality of reviews posted for transaction targets having a predetermined commonality among reviews posted for each transaction target in a predetermined electronic commerce service. Although the example of selecting reviews of is described, it is not limited to this. For example, the selection unit 134 may select a plurality of reviews whose evaluations satisfy a predetermined condition from among the plurality of reviews.

To give a more specific example, the selection unit 134 may select a plurality of reviews whose evaluation is equal to or higher than a predetermined threshold from among the plurality of reviews. As described above, the selection unit 134 of the provision apparatus 100 according to the embodiment selects a plurality of reviews whose evaluation satisfies a predetermined condition from among a plurality of reviews. can select the appropriate review.

[6-3. Selection process (2) Evaluation of transaction object]
In the above-described embodiment, the selection unit 134 of the providing apparatus 100 according to the embodiment selects a plurality of reviews posted for transaction targets having a predetermined commonality among reviews posted for each transaction target in a predetermined electronic commerce service. Although the example of selecting reviews of is described, it is not limited to this. For example, the selection unit 134 may select, from among the reviews, a plurality of reviews posted on a transaction target whose evaluation of the transaction target satisfies a predetermined condition.

To give a more specific example, the selection unit 134 may select, from among a plurality of reviews, a plurality of reviews posted for a transaction target whose evaluation of the transaction target is equal to or higher than a predetermined threshold.

[6-4. Selection process (3) Evaluation of transaction object]
In the above-described embodiment, the selection unit 134 of the providing apparatus 100 according to the embodiment selects a plurality of reviews posted for transaction targets having a predetermined commonality among reviews posted for each transaction target in a predetermined electronic commerce service. Although the example of selecting reviews of is described, it is not limited to this. For example, the selection unit 134 may select, from among the reviews, a plurality of reviews posted to a transaction target whose attached image of the transaction target satisfies a predetermined condition.

To give a more specific example, the selection unit 134 selects, from among the plurality of reviews, a plurality of reviews posted for a transaction target whose number of attached images of the transaction target is equal to or greater than a predetermined threshold. You may

The selection unit 134 selects, from among the reviews, a plurality of reviews posted for each of a plurality of transaction targets whose price is equal to or higher than a predetermined threshold. You may choose. Further, the selection unit 134 may select, from among the reviews, a plurality of reviews posted for each of a plurality of transaction targets whose price of the transaction target is less than a predetermined threshold.

In this way, the selection unit 134 of the provision apparatus 100 according to the embodiment selects, from among the reviews, a plurality of reviews posted for each of a plurality of transaction targets whose evaluation of the transaction target satisfies a predetermined condition. For selection, appropriate reviews can be selected that can improve the appealing effect of the transaction target.

[6-5. Selection process (4) Evaluation of contributor]
In the above-described embodiment, the selection unit 134 of the provision device 100 according to the embodiment selects reviews posted for each transaction target in a predetermined electronic commerce service, for each of a plurality of transaction targets having a predetermined commonality. Although the example of selecting multiple posted reviews has been described, it is not limited to this. For example, the selection unit 134 may select, from among a plurality of reviews, a review posted by a poster whose evaluation of the poster who posted the review satisfies a predetermined condition.

To give a more specific example, the selection unit 134 may select, from among a plurality of reviews, reviews posted by posters whose evaluation of the poster who posted the reviews is equal to or higher than a predetermined threshold.

Further, when the user can follow the poster, the selection unit 134 selects, from among the plurality of reviews, the review posted by the poster who satisfies a predetermined condition for the number of followers of the poster who posted the review. You may choose.

As described above, the selection unit 134 of the provision apparatus 100 according to the embodiment selects, from among a plurality of reviews, a review posted by a poster whose evaluation of the reviewer satisfies a predetermined condition. Appropriate reviews can be selected that can improve the appealing effect of the transaction target.

[6-6. Reception processing (1) Reception of follow-up]
In the above-described embodiment, the reception unit 131 of the provision device 100 according to the embodiment receives a user's follow operation for a review poster selected from reviews posted for each transaction target in a predetermined electronic commerce service. Although described by way of example, it is not so limited. For example, the reception unit 131 may suggest a user's follow operation for the poster according to the degree of match between the user's attribute based on the user information and the transaction target's attribute.

As a more specific example, the estimation unit 133 estimates the category based on the user information. Here, it is assumed that the category estimated based on the user information is "sports". In this case, when most of the plurality of target products posted by the selected review poster are related to "sports", the reception unit 131 asks the poster "Would you like to follow this poster?" You may suggest a user follow operation for. Further, for example, means for calculating the degree of interest that the user has in the product and the degree of similarity between the contributor and the user are respectively provided, and when these scores reach or exceed a predetermined threshold, a follow operation is proposed. may be configured.

[6-7. Reception processing (2) Acceptance of follow-up]
In the above-described embodiment, the reception unit 131 of the provision device 100 according to the embodiment receives a user's follow operation for a review poster selected from reviews posted for each transaction target in a predetermined electronic commerce service. Although described by way of example, it is not so limited. For example, the receiving unit 131 may suggest the user's follow operation for a new poster based on the tendency of the posters that the user follows.

To give a more specific example, the estimating unit 133 estimates transaction targets in which the user is interested, based on trends in transaction targets posted by contributors followed by the user. Then, a new contributor related to a transaction target similar to this transaction target is selected, and the reception unit 131 may suggest a user follow operation to the contributor by saying, "Would you like to follow this contributor?"

[6-8. Provision processing (1) Provision of video review]
In the above embodiment, an example in which the provision unit 135 of the provision device 100 according to the embodiment provides the user with content in which a plurality of reviews are arranged in a predetermined order has been described, but the present invention is not limited to this. For example, the providing unit 135 may provide the user with content in which at least one review composed of moving images is arranged.

To give a more specific example, the providing unit 135 may compose a review of the transaction target with a video, and may provide, for example, a video comparing the transaction target of Company A and the transaction target of Company B. In addition, the providing unit 135 may provide the user with a message that "AA will be evaluated live from 10:00 today" and distribute this moving image live.

[6-9. Provision processing (2) Evaluation of review]
In the above embodiment, the providing unit 135 of the providing device 100 according to the embodiment provides the user with content in which a plurality of reviews are arranged in a predetermined order. However, the present invention is not limited to this. For example, the providing unit 135 may provide the user with content in which a plurality of reviews are arranged in a predetermined order determined based on the evaluation of the reviews.

To give a more specific example, it is assumed that the evaluation of the review is the number of times the user presses the "helpful" button B33 included in the content C3 shown in FIG. In this case, the providing unit 135 may provide the user with content in which a plurality of reviews are arranged in descending order of the number of times the "helpful" button was pressed.

As another example, each review is scored. In this case, the providing unit 135 may provide the user with content in which a plurality of reviews are arranged in descending order of review scores. For example, the providing unit 135 may provide the user with content in which a plurality of reviews are arranged in descending order of the number of views of the reviews.

In addition to the above example, the evaluation of the review may be determined by various means. For example, the review may be evaluated by analyzing the content of the review by conventional analysis such as natural language processing.

To give a more specific example, the provision unit 135 uses conventional techniques such as morphological analysis and semantic analysis for the review, so that the more the content of the review is positive for the transaction target, the more positive the content is. The evaluation for the review may be a high evaluation. On the other hand, the provision unit 135 uses conventional techniques such as morphological analysis and semantic analysis for the review, so that the more negative the content of the review is, the lower the evaluation of the review. good too.

Further, the providing unit 135 may give a high evaluation to a review when a character string indicating a predetermined wording is included in a predetermined number or more. On the other hand, the providing unit 135 may give a low evaluation to a review when a character string indicating a predetermined wording is included.

As described above, the provision unit 135 of the provision device 100 according to the embodiment provides the user with content in which a plurality of reviews are arranged in a predetermined order determined based on the evaluation of the reviews. It is possible to improve the appeal effect of the object.

[6-10. review〕
Additionally, the selected reviews may meet predetermined criteria. A predetermined condition for one review out of a plurality of reviews will be described below. For example, a review is a review that contains a predetermined number of characters or more (for example, 50 characters or more). A review is a review in which an evaluation of a transaction target is equal to or higher than a predetermined threshold. A review is a review whose evaluation is equal to or higher than a predetermined threshold. Also, the review is a review including image information of the transaction target. Also, the review is a review of the transaction object that is in stock. Thus, the reviews may be reviews that satisfy various conditions. All of the predetermined conditions may be satisfied, or at least one of them may be satisfied.

[6-11. program〕
Also, the providing apparatus 100 according to the above-described embodiment is implemented by, for example, a computer 1000 configured as shown in FIG. FIG. 9 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. have

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. It is realized by

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information such as a monitor and a printer. It is realized by a connector conforming to a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the provision device 100 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 130 by executing programs loaded on the primary storage device 1040 .

[6-12. others〕
Further, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or described as being performed manually. All or part of the processing can also be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Also, the above-described embodiments and modifications can be appropriately combined within a range that does not contradict the processing content.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the providing unit can be read as providing means or a providing circuit.

In addition, in the above embodiments and modifications, for example, internet shopping and electronic shopping malls have been described as electronic commerce services, but electronic commerce services include video and music content distribution services.

[7. effect〕
As described above, the provision device 100 according to the embodiment has the selection unit 134 , the reception unit 131 and the provision unit 135 . The selection unit 134 selects a review posted for a transaction target having a predetermined commonality from reviews posted for each transaction target in a predetermined electronic commerce service. The reception unit 131 receives a user's follow operation for the selected review contributor. The providing unit 135 provides the user with content in which a plurality of reviews posted by the followed contributor are arranged in a predetermined order.

As a result, the providing apparatus 100 according to the embodiment receives the user's follow operation for the selected review poster, and uses the content in which the multiple reviews posted by the followed poster are arranged in a predetermined order. Since it is provided to the customer, it is possible to improve the appealing effect of the transaction target.

Further, in the provision device 100 according to the embodiment, the selection unit 134 selects, as a predetermined commonality, a plurality of reviews posted for each of a plurality of transaction targets related to the search query input by the user. do.

As a result, the providing apparatus 100 according to the embodiment selects, as a predetermined commonality, a plurality of reviews posted for each of a plurality of transaction targets related to the search query input by the user. Appropriate reviews can be selected that can improve the appealing effect of the target.

Further, in the provision device 100 according to the embodiment, the selection unit 134 selects a plurality of reviews whose evaluations satisfy a predetermined condition from among the plurality of reviews.

As a result, the providing apparatus 100 according to the embodiment selects a plurality of reviews whose evaluation satisfies a predetermined condition from among the plurality of reviews, so that appropriate reviews can improve the effect of appealing to the transaction target. can be selected.

In addition, in the provision device 100 according to the embodiment, the selection unit 134 selects, from among the reviews, a plurality of reviews posted for each of a plurality of transaction targets whose evaluation of the transaction target satisfies a predetermined condition. do.

As a result, the providing apparatus 100 according to the embodiment selects, from among the reviews, a plurality of reviews posted for each of the plurality of transaction targets whose evaluation of the transaction target satisfies a predetermined condition. Appropriate reviews can be selected that can improve the appealing effect of the target.

Further, in the provision device 100 according to the embodiment, the selection unit 134 selects a plurality of reviews whose attached images of the transaction target satisfy a predetermined condition from among the plurality of reviews.

As a result, the providing apparatus 100 according to the embodiment selects, from among a plurality of reviews, a plurality of reviews in which the attached image of the transaction target satisfies a predetermined condition. You can select good reviews.

In addition, in the provision device 100 according to the embodiment, the selection unit 134 selects, from among a plurality of reviews, reviews posted by posters whose evaluation of the poster who posted the reviews satisfies a predetermined condition.

As a result, the providing apparatus 100 according to the embodiment selects, from among a plurality of reviews, a review posted by a poster who satisfies a predetermined condition for the evaluation of the poster who posted the review. You can select appropriate reviews that can improve your

In addition, in the providing device 100 according to the embodiment, the providing unit 135 provides the user with content in which multiple reviews are arranged in a predetermined order determined based on the dates and times when the multiple reviews are posted. do.

As a result, the providing apparatus 100 according to the embodiment provides the user with content in which the reviews are arranged in a predetermined order determined based on the dates and times when the reviews were posted. It is possible to improve the appeal effect of the object.

In addition, in the providing device 100 according to the embodiment, the providing unit 135 provides the user with content in which at least one review composed of moving images is arranged.

As a result, the providing apparatus 100 according to the embodiment provides the user with content in which at least one review composed of moving images is arranged, so that it is possible to improve the effect of appealing to the transaction target.

Further, the provision device 100 according to the embodiment further includes a setting unit 136 that sets a predetermined remuneration for a contributor who posted a review when a transaction of the transaction target is established through the review.

As a result, the providing apparatus 100 according to the embodiment sets a predetermined reward for the poster who posted the review when the transaction of the transaction target is established through the review. provide appropriate incentives for posting reviews.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

N network 1 provision system 10 terminal device 20 external device 30 settlement server 100 provision device 110 communication unit 120 storage unit 121 review information storage unit 122 poster information storage unit 130 control unit 131 reception unit 132 acquisition unit 133 estimation unit 134 selection unit 135 Providing unit 136 Setting unit

Claims (11)

a selection unit that selects, from reviews posted for each transaction object in a prescribed electronic commerce service, reviews posted for a transaction object having a predetermined commonality;
a reception unit that receives a user's follow operation for the selected review poster;
a providing unit that provides the user with content in which a plurality of reviews posted by the followed contributor are arranged in a predetermined order;
A providing device comprising: The selection unit
2. The providing apparatus according to claim 1, wherein a plurality of reviews posted for transaction objects related to the search query input by the user are selected as the predetermined commonality. The selection unit
3. The providing device according to claim 1, wherein a plurality of reviews whose evaluations satisfy predetermined conditions are selected from the plurality of reviews. The selection unit
4. The method according to any one of claims 1 to 3, wherein, from among the plurality of reviews, a plurality of reviews posted for a transaction object whose evaluation of the transaction object satisfies a predetermined condition is selected. delivery device. The selection unit
The providing device according to any one of claims 1 to 4, wherein a plurality of reviews whose attached images of transaction targets satisfy predetermined conditions are selected from the plurality of reviews. The selection unit
6. The method according to any one of claims 1 to 5, characterized in that, from among the plurality of reviews, a review posted by a poster whose evaluation of the reviewer satisfies a predetermined condition is selected. delivery device. The providing unit
Contents in which the plurality of reviews are arranged in an order determined based on the date and time when the plurality of reviews were posted is provided to the user as the predetermined order. A delivery device according to any one of the clauses. The providing device according to any one of claims 1 to 7, wherein the providing unit provides the user with content in which at least one review composed of moving images is arranged. 9. The method according to any one of claims 1 to 8, further comprising a setting unit that sets a predetermined remuneration for a contributor who posted a review when a transaction of the transaction target is established through the review. 1. The providing device according to item 1. A computer-implemented method of providing, comprising:
a selection step of selecting, from among reviews posted for each transaction object in a prescribed electronic commerce service, a review posted for a transaction object having a prescribed commonality;
a receiving step of receiving a user's follow operation for the selected review poster;
a provision step of providing the user with content in which a plurality of reviews posted by the poster who has been followed are arranged in a predetermined order;
A provision method characterized by comprising: A selection procedure for selecting, from among reviews posted for each transaction object in a prescribed electronic commerce service, a review posted for a transaction object having a prescribed commonality;
a reception procedure for receiving a user's follow operation for the selected review poster;
a providing procedure for providing the user with content in which a plurality of reviews posted by the followed contributor are arranged in a predetermined order;
A program that allows a computer to execute

Images