JP2022123132A - Provision device and provision method and provision program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide information of a transaction object useful to a user.

SOLUTION: A provision device according to the present application has an acquisition part acquiring evaluation information indicating an evaluation related to a seller who sells transaction objects through an online mall and a provision part providing information regarding transaction objects that the seller sells in an order based on the evaluation information.

SELECTED DRAWING: Figure 1

COPYRIGHT: (C)2022,JPO&INPIT

Description

The present invention relates to a provision device, a provision method, and a provision program.

Conventionally, an electronic shopping mall that accepts registration of content related to the sale of transaction targets from sellers who sell various products and services, etc., provides the accepted content to users, and accepts purchases of transaction targets from users. technique is known. As an example of such technology, among the transaction targets corresponding to the search query entered by the user, with a priority according to the amount of expenses preset by the seller, a technology for distributing contents related to the sale of the transaction target, etc. It has been known.

JP 2018-067288 A

However, in some cases, the conventional technology described above cannot be said to provide useful transaction target information for users.

For example, in the above-described technology, depending on the amount of the preset fee, the information of the transaction target of the store that is not highly evaluated by the user but that costs the preset amount of expense is large. In some cases, the information may be provided preferentially over the information of the transaction target of the store whose cost is high but the preset cost is small.

The present application has been made in view of the above, and aims to provide useful transaction information for users.

A provision device according to the present application includes an acquisition unit that acquires evaluation information indicating evaluations related to sellers who sell transaction objects via an electronic shopping mall, and an acquisition unit that acquires evaluation information indicating evaluations related to a seller who sells a transaction target via an electronic shopping mall, and an item that is sold by the seller in an order based on the evaluation information. and a providing unit that provides the user with information on the transaction target.

According to one aspect of the embodiment, it is possible to provide useful transaction target information to the user.

FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. FIG. 2 is a diagram illustrating a configuration example of an information providing device according to the embodiment; FIG. 3 is a diagram showing an example of a transaction target database according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in a store database according to the embodiment; FIG. 5 is a diagram illustrating an example of information registered in a condition database according to the embodiment; FIG. 6 is a flowchart illustrating an example of the flow of presentation processing according to the embodiment. FIG. 7 is a flowchart illustrating an example of the flow of provision processing according to the embodiment. FIG. 8 is a diagram illustrating an example of a hardware configuration;

Embodiments for implementing the provision device, the provision method, and the provision program (hereinafter referred to as "embodiments") according to the present application will be described in detail below with reference to the drawings. Note that the provision device, the provision method, and the provision program according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[Embodiment]
[1-1. About an example of an information providing device]
First, with reference to FIG. 1, an example of an information providing device 10, which is an example of a providing device according to an embodiment, will be described. FIG. 1 is a diagram illustrating an example of an information providing device according to an embodiment. Note that in FIG. 1, as an example of processing executed by the information providing apparatus 10, presentation processing for providing information on profits in the online shopping mall to stores in the online shopping mall, and transaction processing for users of the online shopping mall. An example of provision processing for providing information about a target has been described.

The information providing apparatus 10 shown in FIG. 1 is an information processing apparatus that performs presentation processing and provision processing (hereinafter sometimes collectively referred to as "providing processing"), and is realized by, for example, a server device, a cloud system, or the like. . For example, the information providing apparatus 10 has a function of providing services related to the online shopping mall to users and shops, and performs provision processing as part of the services related to the online shopping mall. For example, the information providing apparatus 10 can be connected to various wireless communication networks such as 4G (Generation), 5G, LTE (Long Term Evolution), Wifi (registered trademark), or wireless LAN (Local Area Network), or networks such as various wired communication networks. N (for example, see FIG. 2), communication is performed between the user terminal 200 used by the user and the store terminal 100 used by the store. The information providing apparatus 10 provides information on transaction targets sold by an arbitrary number of stores to an arbitrary number of users, and various types of electronic commerce for realizing electronic commerce between each user and each store. shall have the function of

The shop terminal 100 is a terminal device used by a shop that sells transaction objects to users via the online shopping mall service provided by the information providing device 10, and is realized by, for example, a PC or a server device. In other words, the store terminal 100 is a terminal device used by a seller who sells a transaction target in an electronic shopping mall. For example, the store terminal 100 is placed in a store or the like that puts up a transaction target on an electronic shopping mall. Then, the shop terminal 100 registers various kinds of information about the transaction target to be sold in the information providing device 10 . Note that the seller who sells the transaction object may or may not have a virtual store in the online shopping mall. Also, the seller may or may not have an actual store.

A user terminal 200 is an information processing terminal such as a PC (Personal Computer) or a smart phone used by a user. For example, the user terminal 200 can communicate with the information providing apparatus 10 via a network N such as the Internet (see FIG. 2, for example). Although not shown in FIG. 1, the information providing apparatus 10 may be capable of communicating with any number of user terminals 200. FIG.

For example, the store terminal 100 accepts registration of transaction target information (for example, images, prices, shipping charges, stock quantities, etc.) to be sold on the online shopping mall according to operations by the seller. Then, when receiving a search query for a transaction target from a user, the information providing device 10 extracts a transaction target corresponding to the search query from among the exhibited transaction targets, and displays an image, price, etc. of the extracted transaction target. to the user. Then, when the user selects any transaction target content, the information providing device 10 distributes to the user purchase content, which is content for purchasing the transaction target corresponding to the selected transaction target. do.

In addition, when the user purchases the transaction object through the purchase content, the information providing apparatus 10 accepts registration of the address to which the transaction object is to be shipped, the name of the recipient, the desired delivery date and time, and the like. It should be noted that the information providing apparatus 10 accepts registration of such information on the user who is the delivery destination (hereinafter sometimes referred to as "delivery destination information") in advance, and user authentication is performed. In this case, the following processing may be executed using pre-registered delivery destination information. Then, the information providing device 10 transmits the delivery destination information to the store terminal 100, and causes the user to execute the delivery of the transaction target.

[1-2. An example of electronic commerce]
Here, an example of the online shopping mall service provided by the information providing apparatus 10 will be described. For example, the information providing device 10 receives transaction object information of a transaction object to be sold from a seller who sells the transaction object. In such a case, the information providing device 10 registers transaction target information in a predetermined database.

Here, in the online shopping mall provided by the information providing apparatus 10, each shop may independently manage and deliver the transaction target, or the delivery may be carried out from a predetermined warehouse shared by a plurality of shops. For example, when the seller manages and delivers the transaction target at a store, the seller registers the address of the store that is the delivery source and the inventory quantity as the transaction target information. On the other hand, when the seller manages and delivers the transaction target in a predetermined warehouse, the seller delivers the transaction target to the predetermined warehouse and registers information indicating the warehouse as the delivery destination as the transaction target information.

On the other hand, the information providing device 10 receives input and selection of a search query corresponding to a desired transaction target from the user terminal 200 . For example, the information providing device 10 receives a transaction target name, attributes of a transaction target, etc. as a search query from the user. In such a case, the information providing apparatus 10 refers to the database and searches for transaction objects that correspond to the received search query from transaction objects registered as sales objects, that is, transaction objects that have been put up for sale.

In addition, the information providing apparatus 10 determines the priority (for example, each order of arranging the contents to be traded). For example, the information providing apparatus 10 calculates a score (hereinafter referred to as “priority”) for displaying each transaction target content as a priority based on the price, shipping fee, etc. of the transaction target. Then, the information providing apparatus 10 generates a search result in which the transaction target contents are arranged in descending order of priority, and transmits the generated search result to the user terminal 200 .

For example, the information providing apparatus 10 calculates the priority based on the price, shipping fee, popularity (for example, number of sales, number of accesses, content CTR (Click Through Rate), CVR (Conversion Rate), etc.) of the transaction target. Further, for example, the information providing device 10, based on the relevance between the tag information previously assigned by the seller to the transaction target and the search query, and the relevance between the tag information and the user, Further, for example, the information providing apparatus 10 calculates the priority based on the distance between the delivery destination such as the user's address and the delivery source from which the store ships the transaction object. may

In addition, the information providing device 10 also provides the degree of relevance between the search query and each transaction target, the matching result between the attributes of the user who entered the search query (for example, demographic attributes and psychographic attributes) and the attributes of the transaction target, the search The priority for displaying the content to be traded may be calculated based on various information such as the time when the query is input and the position of the user terminal 200 .

Note that the information providing apparatus 10 may calculate the priority according to the conversion of each transaction target or each transaction target content. For example, the information providing apparatus 10 can store the total number of sales of the transaction target, the CTR (Click Through Rate) of the purchased content, the CPA (Cost Per Action/Cost Per Acquisition), the number of web content browsing times for purchasing the transaction target, the transaction target The priority is calculated based on various numerical values indicating a predetermined conversion for the transaction object, such as the number of times the content is selected.

Note that the information providing device 10 may calculate the priority based on any index other than the index described above. For example, the information providing apparatus 10 may calculate a higher value of priority for a transaction target with a lower price. Further, the information providing apparatus 10 may calculate a higher value of priority for a transaction subject for which the delivery fee is free.

Here, the information providing device 10 is based on the information on the sales promotion fee, which is the cost charged to the seller for promoting the sales of the transaction target, and the sales promotion ratio, which is the ratio of the sales promotion fee to the price. , the priority may be calculated. For example, the information providing apparatus 10 accepts registration of a sales promotion ratio, which is the ratio of sales promotion expenses to the price, for each transaction target or store.

Here, the sales promotion fee is a reward provided by the seller of the transaction target to the operator of the online shopping mall when the transaction target is actually purchased. For example, when the transaction target is sold, the information providing device 10 provides the store with an amount obtained by subtracting the sales promotion fee from the pre-registered selling price. That is, the sales promotion fee is an expense paid to the operator of the online shopping mall from the seller who sells the purchased transaction object, triggered by the purchase of the transaction object. Also, the sales promotion ratio is the ratio of the sales promotion cost to the sales price of the transaction target. Note that the information providing apparatus 10 may automatically issue a sale or coupon for a transaction target within the range of the sales promotion cost under the initiative of the operator who operates the online shopping mall. In other words, the sales promotion costs are not only advertising costs, but also have the aspect of opening a store in the online shopping mall and expenses used in various operations in the online shopping mall.

The information providing apparatus 10 calculates the priority for displaying the content to be traded, using the values of such sales promotion costs and sales promotion ratios as indices. The information providing apparatus 10 calculates a higher priority as the value of the sales promotion ratio or the value of the sales promotion cost increases. Then, the information providing device 10 generates a search result in which transaction target contents are arranged in order from the highest priority value.

In addition, when the user selects one of the transaction target contents from the search results, the information providing device 10 arranges the information on the transaction target corresponding to the transaction target content and accepts the purchase of the transaction target. Distribute purchased content. When the information providing device 10 receives an operation to purchase a transaction object from the user terminal 200, the information providing device 10 notifies the seller who sold the transaction object that the transaction object has been sold, and performs various billing operations. Execute the process.

For example, the information providing apparatus 10 cooperates with a billing server (not shown) or the like that performs predetermined billing processing, and bills the price of the purchased transaction object. In addition, the information providing device 10 calculates the amount obtained by multiplying the price of the transaction object by the sales promotion ratio, that is, the amount of the sales promotion cost, and calculates the amount of the sales promotion cost calculated from the price of the purchased transaction object. Provide the reduced amount to the seller.

Note that the information providing device 10 may calculate the priority based on the value of the transaction target in the online shopping mall. For example, even if the same transaction item is exhibited by different stores, if the evaluation of the transaction item exhibited by one of the stores or the evaluation of that store is high, the transaction item exhibited by the other stores will be ranked higher. The value of the transaction object is considered to be high. In addition, regarding the transaction target exhibited by a store, the number of sales of the transaction target, the number of search query inputs related to the transaction target, the number of impressions and selections of purchased content, the price difference with other transaction targets, and the transaction target The number of days that have passed since the item was put up for sale, the number of items sold by other stores, and the like are indicators of the value of the item. Therefore, the information providing apparatus 10 may calculate a value score indicating the value of the transaction object based on the various types of information described above, and calculate the priority of displaying purchased content based on the calculated value score. .

In addition, the information providing apparatus 10 can display the range of search results that are displayed first on the screen when displaying the search results, the content that is displayed first when the search results are composed of a plurality of contents, etc., among the search results. A predetermined priority area is set in an area whose visibility exceeds a predetermined threshold. Then, the information providing apparatus 10 arranges, in the priority area, the transaction target contents whose sales promotion costs or sales promotion ratio values exceed a predetermined threshold, in the order according to the sales promotion costs or sales promotion ratio values. may be displayed. Further, the information providing apparatus 10 may display the transaction target contents side by side in an area other than the priority area in order of priority calculated based on an index other than the sales promotion cost or the sales promotion ratio.

[1-3. Overview of each process]
Presentation processing and provision processing executed by the information providing apparatus 10 will be described below. In the following description, the provision processing executed when the information providing apparatus 10 provides the transaction target content to the user will be described first, and then the processing performed by the information providing apparatus 10 when providing the transaction target content to the seller will be described. Presentation processing for providing the information on the profit to be made to the seller will be described.

[1-3-1. Overview of provision processing]
For example, when the content to be traded is distributed with priority based on the sales promotion cost or the ratio of sales promotion, it may not be possible to say that useful information on the traded object is provided to the user. For example, if a first store that is not highly rated by users sets a higher sales promotion fee than a second store that is highly rated by users, the transaction target content of the first store is the second store. It will be displayed with priority over the transaction target of the store. Therefore, there is a risk that the user will purchase the transaction object of a store that is not very popular among a plurality of stores that sell the same transaction object, and the user will have a bad impression of the transaction object and the online shopping mall.

Therefore, the information providing apparatus 10 performs the following providing process when distributing transaction target content. First, the information providing device 10 acquires evaluation information indicating evaluations related to sellers who sell transaction objects via the online shopping mall. Then, the information providing device 10 provides the user with information on the transaction objects sold by the seller in the order based on the evaluation information.

In other words, the information providing device 10 gives priority to the information on the transaction object sold by the first seller over the information on the transaction object sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. provide To give a more specific example, the information providing device 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition. Then, the information providing apparatus 10 causes the seller whose evaluation does not satisfy the predetermined condition to sell the information on the transaction object sold by the seller whose evaluation satisfies the predetermined condition. be given priority over. For example, the information providing device 10 calculates the priority for providing information on the transaction target sold by the seller based on the determination result, and determines the transaction target sold by the seller according to the calculated priority. provide users with information about

In this way, the information providing apparatus 10 performs the following processing in order to preferentially display transaction target contents sold by sellers with higher evaluations from users. For example, when it is determined that the evaluation satisfies a predetermined condition, the information providing apparatus 10 virtually increases the percentage of the sales promotion cost, and determines the priority based on the virtually increased value of the sales promotion ratio. Calculate. In other words, the information providing apparatus 10 calculates the priority of a transaction target sold by a seller with a high evaluation while increasing the value of the sales promotion ratio, which is the index of the priority.

Here, virtually increasing the value of the sales promotion ratio does not actually increase the value of the sales promotion ratio, but indicates a process of increasing the value of the sales promotion ratio only in calculating the priority. That is, the information providing apparatus 10 displays the transaction target content in a state in which the value of the sales promotion ratio is virtually increased for a certain transaction target, and after that, if the transaction target is purchased, , that is, the sales promotion cost based on the sales promotion rate value actually registered by the seller.

As a result of such processing, the information providing apparatus 10 can preferentially provide transaction target contents of stores that are popular with users. Therefore, the information providing device 10 can provide appropriate information to the user. In addition, the information providing apparatus 10 does not simply preferentially provide transaction target contents of stores with good reputations, but rather raises the sales promotion rate and the amount of sales promotion expenses, so that stores with good reputations from users are provided. Prioritize to prioritize traded content. As a result of such processing, the information providing apparatus 10 can provide each transaction target content with a priority according to the user's evaluation of each store while considering the sales promotion rate and the amount of sales promotion expenses. can.

[1-3-2. Overview of Presentation Processing]
Next, an outline of presentation processing will be described. As described above, if the traded content is distributed with priority based on the promotion cost or promotion rate, the traded content of the seller who registered the higher promotion cost or promotion rate will be preferentially provided. end up For this reason, each seller is simply motivated to increase the amount of sales promotion expenses and promotion ratios, and cannot be said to be motivated to improve the evaluation from users. .

Therefore, the information providing device 10 executes the following presentation processing. First, the information providing device 10 determines whether or not the evaluation associated with the seller who sells the transaction target via the online shopping mall satisfies the conditions for providing the seller with a predetermined profit in the online shopping mall. judge. The information providing device 10 then provides the seller with the evaluation associated with the seller and the determination result.

For example, the information providing device 10 determines whether or not the evaluation associated with the seller satisfies the condition for increasing the priority when providing the user with information regarding the transaction object sold by the seller. , to provide the determination result to the seller. More specifically, the information providing apparatus 10 determines whether or not the condition for virtually increasing the value of the sales promotion ratio, which is the index of priority, is satisfied, and provides the determination result to the seller. . That is, as the presentation process, the information providing apparatus 10 provides the seller with the determination result as to whether or not the condition for obtaining the incentive to virtually increase the value of the sales promotion ratio in the provision process is satisfied.

When executing such processing, the information providing apparatus 10 can motivate each seller to improve the evaluation from the user in order to obtain a predetermined profit in the online shopping mall. More specifically, the information providing apparatus 10 can provide not only a motivation to increase the sales promotion ratio and the amount of sales promotion expenses, but also a motivation to improve the evaluation from the user. . As a result, the information providing apparatus 10 can improve the mode of transaction behavior by each seller, and as a result, can provide useful transaction target information to the user.

[1-4. Example of presentation processing and provision processing]
An example of the flow of provision processing executed by the information provision device 10 will be described below with reference to FIG. First, the information providing device 10 accepts an item for sale or the like to be traded via the shop terminal 100, and also accepts a request for setting a sales promotion ratio (step S1). In such a case, the information providing device 10 executes the presentation process to present the condition information indicating the condition of the incentive for the sales promotion rate to the store terminal 100 (step S2).

In the example shown in FIG. 1, an example of processing for providing condition information when a request for setting a sales promotion rate is received from the store terminal 100 has been described, but the embodiment is not limited to this. For example, the information providing apparatus 10 may present the condition information when receiving a request to present the condition information from the store terminal 100, or may push the condition information to the store terminal 100 at a predetermined timing.

[1-4-1. Example of presentation process]
For example, the information providing device 10 identifies a seller (that is, a store) that uses the store terminal 100, and identifies various evaluations of the identified seller. As a specific example, the information providing device 10 identifies the evaluation regarding the delivery of the transaction target sold by the identified seller (hereinafter, may be referred to as "delivery evaluation"), and the identified evaluation satisfies a predetermined condition. More specifically, the information providing apparatus 10 determines that the specified evaluation is a predetermined condition for virtually increasing the sales promotion ratio (hereinafter referred to as an “increase condition”) or a virtual increase in the sales promotion ratio. It is determined whether or not a predetermined condition (hereinafter referred to as "decrease condition") for reducing to .

For example, among the trading objects put up on the electronic shopping mall, there are some that are subject to "Asutsuku", which arrives the day after the order is placed. It is predicted that the evaluation from the users will decline if the conception of the product targeted for such "Asutsuku" is delayed. Therefore, the information providing device 10 determines the number of times the period from when the transaction object is purchased to when the purchased transaction object is shipped (hereinafter, sometimes referred to as a "shipping period") exceeds a predetermined period. identify. Then, the information providing device 10 determines whether or not the delivery evaluation based on the identified number of times satisfies a predetermined condition.

For example, the information providing apparatus 10 calculates the shipping delay rate by dividing the number of times the shipping period exceeds 24 hours by the total number of times the seller has shipped the transaction object. Then, when the calculated shipping delay rate is below a predetermined threshold, the information providing apparatus 10 determines that the delivery evaluation satisfies a predetermined condition. For example, when the shipping delay rate is less than "1 percent", the information providing apparatus 10 determines that the shipping delay rate satisfies the increase condition. Further, when the shipping delay rate exceeds "10%", the information providing apparatus 10 determines that the shipping delay rate satisfies the reduction condition.

The information providing apparatus 10 may specify the number of times the shipping period exceeds 24 hours, and determine that the delivery evaluation satisfies a predetermined condition when the specified number of times is less than a predetermined threshold. Further, when the shipping delay rate exceeds a predetermined threshold, or when the number of times the shipping period exceeds a predetermined threshold exceeds a predetermined number of times, the information providing apparatus 10 determines that the delivery evaluation does not satisfy a predetermined condition. You may

In addition, if it takes a long time to arrive after purchasing the transaction object, it is considered that the user's impression will be lowered. Therefore, the information providing apparatus 10 is configured so that the evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination (hereinafter, may be referred to as "delivery period") satisfies a predetermined condition. Determine whether or not the conditions are met.

For example, the information providing apparatus 10 calculates the average value of the delivery periods as the average delivery period, and if the calculated average delivery period is less than 5 days, determines that the average delivery period satisfies the increase condition, and the average delivery period is If it exceeds 10 days, it may be determined that the average delivery period satisfies the reduction condition. In addition, the information providing apparatus 10 calculates the number of times the delivery period exceeds a predetermined threshold, and when the calculated number of times falls below the predetermined threshold, or when the ratio of the number of times the delivery period exceeds the predetermined threshold falls below the predetermined threshold. case, it may be determined that the delivery evaluation satisfies a predetermined increase condition. Further, the information providing apparatus 10 determines that the average delivery period satisfies the reduction condition when the average delivery period exceeds the predetermined threshold or when the number of times the delivery period exceeds the predetermined threshold exceeds the predetermined number of times. may

Also, the evaluation of the transaction object itself is considered to be the evaluation of the seller who sold the transaction object. Therefore, the information providing device 10 determines whether or not the evaluation of the transaction object sold by the seller (hereinafter sometimes referred to as "transaction object evaluation") satisfies a predetermined condition.

For example, an electronic shopping mall may have a function of accepting graded evaluations of purchased transaction objects. Therefore, the information providing device 10 determines whether or not the evaluation based on the average value of the evaluation values given to the transaction object (hereinafter sometimes referred to as "average review") satisfies a predetermined condition. do. For example, when the average review value is 4 or more, the information providing apparatus 10 determines that the average review satisfies the increase condition, and when the average review value is less than 2, the average review satisfies the decrease condition. You can judge.

Here, when evaluation is performed based on the average value of the evaluation values, the seller or a user related to the seller gives a high evaluation value. likely to be granted. Therefore, the information providing device 10 sets the evaluation value based on the number of times a transaction target is given an evaluation value lower than a predetermined threshold value (hereinafter sometimes referred to as a “low evaluation review”). Determine whether the conditions are met.

For example, the information providing apparatus 10 determines that the low-rated reviews satisfy the increase condition when the rate of low-rated reviews is less than 1%, and determines that the low-rated reviews meet the increase condition when the rate of low-rated reviews exceeds 10%. It is determined that the reduction condition is satisfied. The information providing apparatus 10 may determine whether or not the number of low evaluation reviews is below a predetermined threshold.

Moreover, in the electronic shopping mall, there are cases where graded evaluations are accepted for each store. Therefore, the information providing device 10 determines whether or not the seller's evaluation (hereinafter sometimes referred to as "store evaluation") satisfies a predetermined condition.

For example, the information providing device 10 determines whether or not the evaluation based on the average value of the evaluation values given to the store (hereinafter sometimes referred to as "average store evaluation") satisfies a predetermined condition. do. For example, the information providing apparatus 10 determines that the average store evaluation satisfies the increase condition when the average store evaluation value exceeds 4, and determines that the average store evaluation satisfies the decrease condition when the average store evaluation value is less than 2. is determined to be satisfied.

Further, the information providing apparatus 10 determines that the evaluation based on the number of times the store is given an evaluation value lower than a predetermined threshold value (hereinafter, may be referred to as a “low store evaluation”) is given under a predetermined condition. It is determined whether or not the condition is satisfied. For example, the information providing apparatus 10 determines that the low store evaluation satisfies the increase condition when the percentage of low store evaluations is less than 1%, and decreases the low store evaluations when the percentage of low store evaluations exceeds 10%. It is determined that the conditions are satisfied. Note that the information providing apparatus 10 may determine whether or not the number of low store evaluations satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the evaluation based on the number of times the sale of the transaction target was canceled after the purchase due to the seller's convenience satisfies a predetermined condition. For example, the information providing device 10 calculates the ratio of sales of the transaction target being canceled after purchase due to the convenience of the seller as the store convenience cancellation rate. If the store convenience cancellation rate is less than 1%, the information providing apparatus 10 determines that the store convenience cancellation rate satisfies a predetermined increase condition, and if the store convenience cancellation rate exceeds 0%, the store convenience cancellation is determined. It is determined that the ratio satisfies the decrease condition.

In addition to the various evaluations described above, the information providing device 10 may determine whether or not the sales history of each seller satisfies various conditions. In addition, the information providing apparatus 10 considers that a delay has occurred when the shipping period or the delivery period exceeds what period, what threshold each evaluation exceeds, or what threshold is used. An arbitrary threshold can be adopted as to whether it is determined that the condition is satisfied when the threshold is less than the threshold.

Then, the information providing apparatus 10 generates content C10 in which each evaluation content of the seller and information indicating whether or not each evaluation satisfies a predetermined condition are put together. For example, the information providing apparatus 10 generates a content C10 such as "incentive information for store A" as shown in FIG. Then, the information providing apparatus 10 stores, in the content C10, a shipping delay rate, an average delivery period, a low review rate, an average review value, a low store review rate, an average store review value, and a store convenience cancellation Arrange the rate value, etc. Furthermore, the information providing apparatus 10 arranges information indicating whether or not each evaluation item satisfies an increase condition and whether or not each evaluation item satisfies a decrease condition in the content C10. That is, the information providing apparatus 10 arranges, in the content C10, profit to be given to the store A when each evaluation item satisfies a predetermined condition, that is, information indicating incentives and information indicating penalties.

For example, in the example shown in FIG. 1, the information providing apparatus 10 arranges the shipping delay rate "1.2 percent" of the store A in the content C10. Here, in the presentation process, if the shipping delay rate is "1%" or less, the sales promotion rate is virtually increased, and if the shipping delay rate is "10%" or more, the sales promotion rate is virtually decreased. shall be In such a case, the information providing apparatus 10 determines that the shipping delay rate "1.2 percent" satisfies neither the increase condition nor the decrease condition. Then, the information providing apparatus 10 places a display in the content C10 indicating that neither the increase condition nor the decrease condition is satisfied.

Further, the information providing apparatus 10 arranges the average delivery period "3 days" for the store A in the content C10. Here, in the presentation processing, if the average delivery period is "5 days" or less, the sales promotion ratio is virtually increased, and if the average delivery period is "10 days" or more, the sales promotion ratio is virtually decreased. shall be In such a case, the information providing apparatus 10 determines that the average delivery period satisfies the increase condition, and places an indication that the average delivery period satisfies the increase condition in the content C10.

In addition, the information providing device 10 arranges the values of the low evaluation review, average review, low store evaluation, average store evaluation, and store convenience cancellation rate of the store A in the content C10, and increases conditions for each evaluation item. and reduction conditions, whether or not each evaluation item satisfies the increase conditions, and information indicating whether or not the reduction conditions are satisfied are arranged in the content C10.

Further, the information providing apparatus 10 arranges, in the content C10, incentive details according to the number of evaluation items that satisfy a predetermined condition among the evaluation items for the store. For example, in the presentation process, the value obtained by subtracting the number of items satisfying the increase condition from the number of items satisfying the decrease condition is two or more, and the sales promotion rate is virtually 1.5 times. In such a case, the information providing apparatus 10 determines that among the evaluation items of the store A, three items satisfy the increase condition and two items satisfy the decrease condition. is 1.5 times.

Then, the information providing device 10 presents the content C10 to the store serving as the seller. The store presented with such content C10 will execute measures according to the condition information in order to obtain an incentive to increase the sales promotion rate, that is, an incentive to preferentially present the content to be traded. (Step S3). For example, store A improves the shipping delay rate and average delivery period in order to further improve the sales promotion ratio. Then, the information providing device 10 updates the store information (step S4), thereby obtaining improvement results.

[1-4-2. Example of provision processing]
Next, an example of provision processing will be described. For example, the information providing device 10 receives a search query from the user terminal 200 (step S5). In such a case, the information providing apparatus 10 searches for transaction objects related to the search query from among the transaction objects on sale, and specifies the sales promotion rate of the searched transaction objects (step S6). For example, the information providing device 10 identifies transaction objects #A to #C corresponding to the search query. Then, the information providing device 10 specifies the store that sells the transaction objects #A to #C, the price of the transaction object, and the sales promotion rate.

For example, the information providing device 10 identifies the store #A that sells the transaction object #A, the price of the transaction object #A “1500 yen”, and the sales promotion rate of the transaction object #A “10%”. The information providing device 10 also specifies the store #B that sells the transaction object #B, the price of the transaction object #B “1400 yen”, and the sales promotion rate of the transaction object #B “12%”. The information providing device 10 also specifies the store #C that sells the transaction object #C, the price of the transaction object #C “1500 yen”, and the sales promotion rate of the transaction object #C “12%”.

Here, if the sales promotion costs for each of the trading objects #A to #C are simply calculated, the sales promotion cost for the trading object #A is "150 yen" and the sales promotion cost for the trading object #B is "168 yen". As a result, the sales promotion fee for transaction object #C is "180" yen. As a result, if the value of each sales promotion fee is simply set as a priority, the transaction object content will be provided in the order of transaction object #C, transaction object #B, and transaction object #A.

However, for example, if store #A has a higher evaluation than store #B or store #C, it is considered better to preferentially present the transaction target content of transaction target #A. Therefore, the information providing device 10 calculates the sales promotion expenses in a state in which the sales promotion rate of the highly evaluated store is virtually added (step S7).

For example, from the delivery history of stores #A to #C, the information providing device 10 can determine the shipping delay rate, average delivery period, low evaluation review, average review, low store evaluation, average store evaluation, and store convenience cancellation rate. Each determines whether or not a predetermined condition is satisfied. For example, the information providing device 10 determines whether or not each evaluation item satisfies a predetermined increase condition and decrease condition. Then, the information providing apparatus 10 adjusts the value of the sales promotion ratio according to the number of items determined to satisfy each condition among the evaluation items and the number of items satisfying the condition. That is, the information providing apparatus 10 increases the priority of displaying the transaction target content when it is determined that the evaluation satisfies the predetermined increase condition, and when it is determined that the evaluation satisfies the predetermined decrease condition, Lower the priority of displaying traded content.

For example, in the example shown in FIG. 1, for store #A, the average delivery period, low store evaluation, and average store evaluation satisfy the increasing conditions, and the store convenience cancellation rate satisfies the decreasing condition. As a result, the information providing apparatus 10 calculates a value "15%" obtained by multiplying the sales promotion ratio "10%" by "1.5" as the application ratio for the store #A. Then, the information providing apparatus 10 calculates "225", which is the product of the application ratio and the price, as the sales promotion score.

On the other hand, when the store #B and the store #C do not satisfy each evaluation item, the information providing apparatus 10 calculates the value of the sales promotion score by using the value of the sales promotion rate as the application rate. For example, the information providing apparatus 10 calculates a sales promotion score of "168" for transaction target #B of store #B, and a sales promotion score of "180" for transaction target #C of store #C.

Then, the information providing device 10 generates a search result in which the contents are arranged in the order according to the sales promotion score (step S8). For example, the information providing device 10 generates a search result SR in which transaction target contents are arranged in order of transaction target #A, transaction target #C, and transaction target #B. Then, the information providing device 10 transmits the search result SR to the user terminal 200, thereby preferentially presenting transaction targets of high-value stores (step S9). Further, when the transaction target is purchased, the information providing device 10 charges the seller a sales promotion fee according to the set sales promotion ratio (step S10). For example, when the transaction object #A is purchased, the information providing device 10 charges the sales promotion fee "150 yen" set by the store #A to the seller regardless of the application ratio.

[1-5. About evaluation items]
Note that the information providing apparatus 10 can adopt evaluation items with arbitrary contents as long as the evaluation items same as the evaluation items in the presentation process are to provide the determination result as to whether or not the store satisfies each evaluation item. good. Further, the information providing apparatus 10 may determine whether or not each store satisfies the evaluation items with arbitrary contents, and adjust the value of the sales promotion ratio according to the determination result.

Note that the information providing device 10 may adopt only some of the various evaluation items described above. Moreover, the information providing apparatus 10 may determine whether or not any evaluation item that is considered to indicate the evaluation of each store in the electronic shopping mall is satisfied, in addition to the evaluation items described above.

[1-6. About incentives]
Further, in the above description, the information providing apparatus 10 uses the incentive to virtually increase the value of the sales promotion ratio when providing search results, and the penalty to virtually decrease the value of the sales promotion ratio. Here, the information providing device 10 may increase or decrease the value of the sales promotion ratio by any method.

For example, the information providing apparatus 10 may multiply the value of the sales promotion ratio by a constant value of 1 or more each time the increase condition is met, and multiply the value of the sales promotion ratio by a constant value of 1 or less each time the decrease condition is satisfied. good. Further, the information providing apparatus 10 may add the number of items satisfying the increase condition to the sales promotion ratio, and subtract the number of items satisfying the reduction condition from the sales promotion ratio. That is, the information providing apparatus 10 may employ incentives according to the number of evaluation items determined to satisfy a predetermined condition. For example, the information providing apparatus 10 may increase the value of the sales promotion ratio to a higher value as the number of items satisfying a predetermined increase condition among the evaluation items increases.

In addition, the information providing apparatus 10 may calculate the priority based on various indexes other than the sales promotion cost and the sales promotion ratio, and adjust the calculated priority according to the evaluation of each seller. good. For example, the information providing apparatus 10 may adjust the priority so that the better the evaluation, the higher the value.

In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and among the evaluations indicated by the evaluation information, the information providing apparatus 10 uses a ratio corresponding to the evaluation types that are determined to satisfy a predetermined condition. , the value of the promotion percentage may be virtually increased. For example, when only the shipping delay rate satisfies the predetermined conditions, the information providing apparatus 10 sets the value obtained by multiplying the sales promotion rate by 1.2 times as the applicable rate, and when the shipping delay rate and the average delivery period satisfy the predetermined conditions. , a value obtained by multiplying the sales promotion ratio by 1.5 may be used as the application ratio. Further, the information providing apparatus 10 may adopt different incentives for each evaluation item. If the average review value satisfies a predetermined condition, the promotion ratio may be multiplied by 1.1, and if the low store rating value satisfies a prespecified condition, the promotion ratio may be multiplied by 1.2.

Further, the information providing apparatus 10 may set incentives according to the value of each evaluation item rather than whether or not each evaluation item satisfies a predetermined condition. For example, the information providing apparatus 10 may virtually increase the value of the sales promotion rate to a higher value as the value of the shipping delay rate is lower. Further, the information providing apparatus 10 may virtually increase the value of the sales promotion ratio to a higher value as the number of low evaluation reviews and the number of low store evaluations is smaller.

In addition, the information providing apparatus 10 may increase the value of the sales promotion ratio according to the number of items that satisfy the corresponding increase condition among the evaluation items. For example, the information providing apparatus 10 may set the application ratio to a value obtained by adding the number of items satisfying the increase condition among the evaluation items to the sales promotion ratio. Further, the information providing apparatus 10 may set a value obtained by subtracting the number of items satisfying the reduction condition among the evaluation items from the sales promotion ratio as the application ratio.

[1-7. Conditions for granting incentives]
Note that the information providing apparatus 10 may set a condition as to whether or not to execute the presentation process or the provision process. For example, the information providing apparatus 10 may virtually increase the value of the sales promotion ratio when the sales history of the seller satisfies a predetermined condition and the evaluation information satisfies a predetermined condition. For example, the information providing apparatus 10 determines whether or not the seller's evaluation satisfies a predetermined condition only when the total amount of sales by the seller exceeds a predetermined threshold. Only the promotion percentage value may be virtually increased.

Further, the information providing apparatus 10 may provide a determination result as to whether or not the seller's evaluation satisfies a predetermined condition only when the total sales amount of the seller exceeds a predetermined threshold. For example, the information providing apparatus 10 provides the content C10 shown in FIG. 1 when the total sales amount exceeds a predetermined threshold, and displays the current status of each evaluation item in the content C10 when the total sales amount does not exceed the predetermined threshold. may be arranged, and information such as whether or not each evaluation item satisfies a predetermined condition may not be arranged.

[1-8. Conditions for presenting condition information]
If the evaluation associated with the seller satisfies the conditions and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 sends information for prompting the registration of the sales promotion ratio along with the judgment result. may be presented. For example, the information providing apparatus 10 may present the content C10 as shown in FIG. 1 only when the sales promotion ratio is not registered. That is, only when the sales promotion rate is not registered, the information providing apparatus 10 may present each evaluation item, the determination result of whether or not each evaluation item is satisfied, incentives when the evaluation item is satisfied, and the like. . By executing such a process, the information providing apparatus 10 can present the profit when the sales promotion rate is registered to each seller, and thus can promote the setting of the sales promotion rate.

Note that the information providing apparatus 10 may provide the user with arbitrary information other than whether or not each evaluation item satisfies an increase condition or a decrease condition and the threshold values for the increase condition or decrease condition. For example, the information providing device 10 may provide information indicating the shipping speed and shipping delay rate compared to other sellers. For example, the information providing device 10 may display a graph showing how the average delivery period or the average shipping period ranks among all stores, and how the shipment delay rate ranks among all stores. .

In addition, the information providing apparatus 10 arranges, in the content C10, text indicating measures generally used to improve various evaluation items, and information in which links to content indicating such measures are set. may be displayed. In this way, when the evaluation associated with the seller does not satisfy the conditions, the information providing device 10 further provides information indicating measures for making the evaluation satisfy the conditions, so that the evaluation is provided to each seller. Further motivation to improve can be provided.

[2. Configuration of Information Providing Device]
An example of the functional configuration of the information providing apparatus 10 described above will be described below. FIG. 2 is a diagram illustrating a configuration example of an information providing device according to the embodiment; As shown in FIG. 2, the information providing device 10 has a communication section 20, a storage section 30, and a control section 40. FIG.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the store terminal 100 and the user terminal 200 .

The storage unit 30 is implemented by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 30 also stores a transaction target database 31 , a store database 32 , and a condition database 33 .

In the transaction object database 31, information on transaction objects put up on the online shopping mall is registered. For example, FIG. 3 is a diagram showing an example of a transaction target database according to the embodiment. In the example shown in FIG. 3, the transaction target database 31 is associated with "store ID (Identifier)", "transaction target ID", "category information", "price information", "shipping fee", and "sales promotion rate". registered with In addition to the information shown in FIG. 3, the transaction object database 31 stores various types of transaction objects such as transaction object images and descriptions, purchased contents, transaction object content CTR, CVR, etc. Information may be registered.

Here, the "store ID" is an identifier that indicates the store that put up the transaction object, that is, an identifier that indicates the seller. Further, the “transaction object ID” is an identifier indicating a transaction object. "Category information" is information indicating the category to which the transaction object indicated by the associated "transaction object ID" belongs. "Price information" is information indicating the price of the transaction object indicated by the associated "transaction object ID". "Shipping cost" is information indicating the total amount when delivering the transaction object indicated by the associated "transaction object ID". The "sales promotion ratio" is the value of the sales promotion ratio set for the transaction object indicated by the associated "transaction object ID".

For example, in the example shown in FIG. 3, store ID "store #1", transaction object ID "transaction object #1-1", category information "category #ABC", price information "price information #1-1 , shipping fee “shipping fee #1-1”, and sales promotion ratio “sales promotion ratio #1-1” are registered. Such information is such that the information about the store indicated by the store ID "store #1" is the store information "store information #1", and the transaction object exhibited by this store has the transaction object ID "transaction object #1". -1” belongs to the category indicated by the category information “category #ABC”. Further, in such information, the price of the transaction object indicated by the transaction object ID “transaction object #1-1” is the price indicated by the price information “price information #1-1”, and the shipping fee is “shipping fee #1- 1” indicates that it is the shipping fee indicated by “1”. Further, such information indicates that the sales promotion ratio “sales promotion ratio #1-1” is set for the transaction object indicated by the transaction object ID “transaction object #1-1”.

In the example shown in FIG. 3, the information corresponding to each item is "store #1", "transaction target #1-1", "category #ABC", and "price information #1-1". , “shipping cost #1-1”, and “promotion rate #1-1”. Here, the transaction target database 31 actually contains numerical values and character strings for identifying stores and transaction targets, numerical values and character strings indicating the hierarchy of categories to which the transaction targets belong, numerical values indicating prices and shipping charges, sales promotion A numerical value or the like indicating the ratio is registered.

Returning to FIG. 2, the description is continued. Various types of information about stores are registered in the store database 32 . For example, FIG. 4 is a diagram showing an example of information registered in the store database according to the embodiment. As shown in FIG. 4, the store database 32 stores information such as "store ID", "sales history", "evaluation information", "delivery mode information", "delivery result history", "total sales amount", and "incentive". Information is associated and registered.

Here, the "sales history" is information indicating the sales history of the transaction target by the store indicated by the associated store ID. , is information indicating the evaluation of the transaction target sold by the store. Also, the “shipping mode information” is information indicating the mode of shipping by the store indicated by the associated store ID. Also, the “delivery result history” is information indicating the results of deliveries by the store indicated by the associated store ID. The "total sales amount" is the total sales amount of the transaction target at the store indicated by the associated store ID. Further, "incentive" is information indicating the content of the incentive given to the store indicated by the associated store ID.

For example, in the example shown in FIG. 4, store ID "store #1", sales history "sales history #1", evaluation information "evaluation #1", shipping mode information "shipping mode #1", delivery result history "delivery result #1”, total sales amount “total sales amount #1”, and incentive “1.3” are registered in association with each other. Such information is such that the sales history of the store indicated by the store ID "store #1" is "sales history #1", the evaluation information is "evaluation #1", and the shipping mode information is "shipping mode #1". , indicating that the delivery result history is “delivery result #1”, the total sales amount is “total sales amount #1”, and the incentive is “1.3 times”.

In the example shown in FIG. 4, "store #1", "sales history #1", "evaluation #1", "delivery mode #1", "delivery result #1", and "total sales amount #1". Although conceptual values are described, in reality, character strings and numbers indicating each store, data indicating sales history, numerical values indicating evaluation from each user, data indicating history of shipping period, history of delivery period and numerical values indicating the total sales amount, etc. are registered.

Returning to FIG. 2, the description is continued. Various increase conditions and decrease conditions are registered in the condition database 33 . For example, FIG. 5 is a diagram showing an example of information registered in the condition database according to the embodiment. As shown in FIG. 5, in the condition database 33, information having items such as "condition ID", "content of condition", and "response process" is registered.

Here, "condition ID" is an identifier indicating each condition. "Condition content" is information indicating which evaluation item satisfies which condition, that is, the content of the condition. Further, the "corresponding process" is information indicating what kind of process is to be executed when the content of the associated condition is satisfied.

For example, in the example shown in FIG. 5, the condition database 33 is associated with the condition ID “condition #1”, the condition content “shipment delay rate<threshold value #1”, and the corresponding processing “sales promotion ratio×1.2”. Registered. Such information indicates whether or not the condition indicated by the condition ID “Condition #1” is “whether or not the shipping delay rate is less than the threshold #1”. value is multiplied by 1.2. In the example shown in FIG. 5, the threshold value to be compared with each evaluation item is conceptually displayed as "threshold value #1", but in reality, a numerical value used as the threshold value is registered.

Returning to FIG. 2, the description continues. The control unit 40 is, for example, a controller, and various programs (an example of a notification program) stored in a storage device inside the information providing apparatus 10 are controlled by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. ) is executed using the RAM as a work area. Also, the control unit 40 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2 , the control unit 40 has an acquisition unit 41 , a determination unit 42 , a presentation unit 43 , a search unit 44 , a provision unit 45 and a setting unit 46 .

The acquisition unit 41 acquires evaluation information indicating evaluations related to sellers who sell transaction targets via the online shopping mall. For example, when the acquisition unit 41 receives a request for presentation of condition information from the store terminal 100, or receives a search query from the user terminal 200, the acquisition unit 41 obtains the sales history of each store, the history of shipping, the history of shipping, Acquire the evaluation, etc. of each store and the transaction target sold by each store. Then, the acquiring unit 41 generates values of various evaluation items based on the acquired information. For example, the acquisition unit 41 calculates the shipping delay rate, average delivery period, low review, average review, low store evaluation, average store evaluation, and store convenience cancellation rate.

The determination unit 42 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition. More specifically, the determination unit 42 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition. For example, the determination unit 42 acquires the value of each evaluation item calculated by the acquisition unit 41 and determines whether the acquired value of each evaluation item satisfies each condition registered in the condition database 33. .

For example, in the presentation process and the provision process, the determination unit 42 determines that the evaluation associated with the seller who sells the transaction target via the online shopping mall is a value for providing a predetermined profit to the seller in the online shopping mall. Determine whether the conditions are met. For example, the determination unit 42 determines whether or not the evaluation associated with the seller satisfies a condition for increasing the priority when providing the user with information on the transaction object sold by the seller, that is, whether or not the increase condition is met. determine whether

More specifically, the determining unit 42 determines the ratio of the cost paid by the seller to the operator of the online shopping mall in response to the purchase of the transaction object to the selling price of the transaction object. It is determined whether or not an increase condition is satisfied for virtually increasing the value of the sales promotion rate, which is the rate used as the index of priority when providing to the user. Further, the determination unit 42 satisfies a predetermined condition, that is, a condition for providing a predetermined penalty to the seller in the electronic shopping mall, that is, a decrease condition for virtually decreasing the value of the sales promotion rate. Determine whether or not

For example, the determination unit 42 determines whether or not multiple evaluations associated with the seller satisfy a predetermined condition. More specifically, the determination unit 42 determines whether or not the evaluation regarding delivery of the transaction target satisfies a predetermined condition. For example, the determination unit 42 evaluates based on the number of times the period from when the transaction object is purchased to when the transaction object is shipped exceeds a predetermined period, that is, determines whether or not the shipping delay rate satisfies a predetermined condition. do. Also, for example, the determination unit 42 determines whether or not the evaluation based on the period from when the transaction object is purchased until the transaction object is delivered to the delivery destination, that is, the average delivery period satisfies a predetermined condition.

The determination unit 42 also determines whether or not the evaluation of the transaction target sold by the seller satisfies a predetermined condition. For example, the determination unit 42 determines whether or not the evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the transaction target, that is, whether the low evaluation review satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the average value of the evaluation values for the transaction target, that is, the average review satisfies a predetermined condition.

The determination unit 42 also determines whether or not the seller's evaluation satisfies a predetermined condition. For example, the determination unit 42 determines whether the evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller, that is, whether the low store evaluation satisfies a predetermined condition. The determination unit 42 also determines whether or not the average value of the evaluation values of the sellers, that is, the average store evaluation satisfies a predetermined condition. Further, the determination unit 42 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled, that is, the store convenience cancellation rate satisfies a predetermined condition.

The presentation unit 43 presents the determination result to the seller together with the evaluation associated with the seller. For example, the presentation unit 43 generates the content C10 indicating the value of each evaluation item acquired by the acquisition unit 41 and the determination result by the determination unit 42 . Also, the presentation unit 43 specifies the contents of incentives and penalties for the store based on the determination result of the determination unit 42 . Then, the presentation unit 43 arranges the content of the specified incentive and the content of the penalty in the content C10, and presents the content C10 to the store.

If the evaluation associated with the seller satisfies the conditions and the value of the sales promotion ratio is not registered by the seller, the presentation unit 43 may present information for prompting the registration of the sales promotion ratio. . For example, the presenting unit 43 may generate the content C10 and provide the generated content C10 if the value of the sales promotion rate is not registered by the seller. In addition, the presentation unit 43 may present to the store the determination result as to whether or not each evaluation item satisfies the increase condition or the decrease condition only when the total sales amount of the seller exceeds a predetermined threshold.

The search unit 44 searches for a transaction target corresponding to the search query. For example, when receiving a search query from the user terminal 200 , the search unit 44 searches the transaction target database 31 for a transaction target corresponding to the search query. Then, the providing unit 45 is notified of the searched transaction object.

The providing unit 45 provides the user with information on the transaction objects sold by the seller in the order based on the evaluation information. For example, the provision unit 45 acquires the determination result of each evaluation item by the determination unit 42 for the store that sells the searched transaction object. Then, the providing unit 45 calculates the priority for displaying the transaction target content of each transaction target according to the determination result.

For example, the providing unit 45 gives priority to information about the transaction object sold by the first seller over information about the transaction object sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. provide to For example, the providing unit 45 obtains information about a transaction object sold by a seller whose evaluation has been determined to satisfy a predetermined condition from a transaction object sold by a seller whose evaluation has been determined not to satisfy a predetermined condition. are also given priority.

For example, the providing unit 45 calculates a priority for providing information on the transaction target sold by the seller based on the determination result, and according to the calculated priority, provides information on the transaction target sold by the seller. Provide information to users. More specifically, when it is determined that the evaluation satisfies a predetermined condition, the provision unit 45 sets the value of the sales promotion ratio, which is a ratio used as an indicator of the priority when providing the information on the transaction target to the user. is virtually increased, and the priority is calculated based on the virtually increased value of the sales promotion ratio.

For example, the providing unit 45 sells products by sellers whose respective evaluation items such as shipment delay rate, average delivery period, low evaluation review, average review, low store evaluation, average store evaluation, or store convenience cancellation rate meet a predetermined increase condition. Information on a transaction object to be sold is provided preferentially over a transaction object to be sold by a seller determined that each evaluation item does not satisfy a predetermined increase condition. In addition, the providing unit 45 causes a seller whose evaluation item is determined to satisfy a predetermined reduction condition to sell information related to a transaction target sold by a seller whose evaluation item does not satisfy the predetermined reduction condition. Provide priority over target.

That is, when it is determined that the evaluation satisfies the predetermined increase condition, the providing unit 45 increases the priority of displaying the information on the transaction target sold by the seller, and when the evaluation satisfies the predetermined decrease condition, the providing unit 45 increases the priority of displaying the information. If so, decrease the priority of displaying information about the transaction being sold by the seller. For example, the providing unit 45 virtually increases the sales promotion ratio by a value according to the number of evaluation items that satisfy the increase condition, and virtually increases the sales promotion ratio by a value according to the number of evaluation items that satisfy the decrease condition. Decrease. Then, the provision unit 45 calculates a sales promotion score based on the virtually increased or decreased value of the sales promotion ratio, and generates a search result SR in which the transaction target contents are arranged in order of the sales promotion score. Then, the providing unit 45 distributes the generated search result SR to the user terminal 200 .

Note that the provision unit 45 may virtually increase the value of the sales promotion ratio when the sales history of the seller satisfies a predetermined condition and the evaluation information satisfies a predetermined condition. For example, the providing unit 45 may virtually increase or decrease the value of the sales promotion ratio only when the total sales amount by the seller exceeds a predetermined threshold. Further, the providing unit 45 may virtually increase the value of the sales promotion ratio by a ratio corresponding to the type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. For example, the providing unit 45 may increase or decrease the value of the sales promotion ratio by a value corresponding to the combination or number of evaluation items that satisfy the increase condition or decrease condition.

When the transaction target is purchased, the setting unit 46 sets the sales promotion cost based on the value of the sales promotion ratio before the virtual increase. For example, when a certain transaction object is purchased, the setting unit 46 sets the value of the sales promotion ratio set by the store in advance, regardless of the value of the sales promotion ratio increased or decreased when purchasing the transaction object. Based on this, the sales promotion expenses are calculated. The setting unit 46 then charges the seller for the calculated sales promotion fee in cooperation with an external settlement server or the like (not shown).

[3. Processing procedure]
Next, a procedure of processing by the information providing apparatus 10 according to the embodiment will be described with reference to FIGS. 6 and 7. FIG. FIG. 6 is a flowchart illustrating an example of the flow of presentation processing according to the embodiment. Also, FIG. 7 is a flowchart showing an example of the flow of provision processing according to the embodiment.

First, an example of the flow of presentation processing will be described with reference to FIG. First, the information providing device 10 acquires store information (step S101). Then, the information providing device 10 determines whether or not each evaluation item regarding the value of the store satisfies a predetermined condition based on the information of the store (step S102). , along with incentives when each condition is satisfied (step S103), and the process ends.

Next, an example of the flow of provision processing will be described with reference to FIG. First, the information providing device 10 receives a search query (step S201), and then searches for a transaction target corresponding to the search query (step S202). After that, the information providing apparatus 10 calculates the priority of providing the traded content according to whether or not the condition regarding the incentive is satisfied (step S203). For example, the information providing apparatus 10 adjusts the value of the sales promotion ratio according to each increase condition or decrease condition, and calculates the priority for displaying each transaction target content based on the adjusted value. Then, the information providing device 10 provides the information of the transaction object with the calculated priority (step S204), and ends the process.

[4. Modification]
The information providing device 10 described above may be implemented in various different forms other than the above embodiment. Therefore, another embodiment of the information providing device 10 will be described below.

[4-1. About processing mode]
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, and conversely, the processes described as being performed manually can be performed manually. can also be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Moreover, each of the embodiments described above can be appropriately combined within a range that does not contradict the processing contents.

[4-2. program〕
Also, the information providing apparatus 10 according to the above-described embodiment is implemented by a computer 1000 configured as shown in FIG. 8, for example. FIG. 8 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. have

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered. It is realized by

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information such as a monitor and a printer. It is realized by a connector conforming to a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

Note that the input device 1020 includes, for example, optical recording media such as CDs (Compact Discs), DVDs (Digital Versatile Discs), PDs (Phase change rewritable discs), magneto-optical recording media such as MOs (Magneto-Optical discs), and tapes. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 10 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 40 by executing programs loaded on the primary storage device 1040 .

[5. effect〕
As described above, the information providing apparatus 10 acquires evaluation information indicating evaluations associated with sellers who sell transaction objects via the online shopping mall. Then, the information providing device 10 provides the user with information on the transaction objects sold by the seller in the order based on the evaluation information. Therefore, the information providing apparatus 10 can provide the user with transaction target contents in the order according to the seller's evaluation, and therefore can provide useful transaction target information for the user.

In addition, the information providing device 10 provides information on the transaction object sold by the first seller more than information on the transaction object sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. provide priority. For example, the information providing apparatus 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined condition, and evaluates the information on the transaction target sold by the seller whose evaluation satisfies the predetermined condition. is provided preferentially over a transaction object to be sold by a seller determined not to satisfy a predetermined condition. More specifically, based on the determination result, the information providing apparatus 10 calculates the priority for providing information on the transaction target to be sold by the seller, and according to the calculated priority, the information provided by the seller is sold. provide users with information about the traded object.

Further, when it is determined that the evaluation satisfies a predetermined condition, the information providing apparatus 10 determines whether the sales promotion expenses paid by the seller to the operator of the online shopping mall upon the purchase of the transaction object. Virtually increase the value of the sales promotion ratio, which is the ratio of the sales price and serves as an indicator of priority when providing information on the transaction target to the user, and the virtually increased sales promotion ratio Calculate the priority based on the value. Further, when the transaction target is purchased, the information providing device 10 sets the sales promotion cost based on the value of the sales promotion ratio before the virtual increase.

Here, the information providing apparatus 10 virtually increases the value of the sales promotion ratio when the sales history of the seller satisfies a predetermined condition and the evaluation information satisfies a predetermined condition. In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and among the evaluations indicated by the evaluation information, the information providing apparatus 10 uses a ratio corresponding to the evaluation types that are determined to satisfy a predetermined condition. , to virtually increase the value of the promotion percentage. In addition, the information providing apparatus 10 acquires evaluation information indicating multiple types of evaluations related to the seller, and the ratio corresponding to the number of evaluations determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. , to virtually increase the value of the promotion percentage.

Here, the information providing device 10 acquires the evaluation information indicating the evaluation regarding the delivery of the transaction object. For example, the information providing device 10 relates to a transaction object sold by a seller whose evaluation based on the number of times the period from the purchase of the transaction object to the delivery of the transaction object exceeds a prescribed period exceeds a prescribed condition. The information is provided prior to being offered for sale by a seller whose rating is determined not to meet the predetermined criteria. In addition, the information providing apparatus 10 is sold by a seller whose evaluation based on the number of times the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination exceeds the prescribed period exceeds a prescribed condition. provide information about a transaction subject to a transaction in preference to a transaction subject for sale by a seller whose evaluation is determined not to meet the predetermined criteria.

In addition, the information providing device 10 obtains an evaluation of the transaction target sold by the seller. For example, the information providing apparatus 10 provides information on a transaction object sold by a seller whose evaluation based on a predetermined condition based on the number of times an evaluation value lower than a predetermined threshold is given to the transaction object is provided to the transaction object. It is provided preferentially over a transaction object to be sold by a seller whose evaluation is determined not to satisfy the predetermined condition. In addition, the information providing apparatus 10 determines that the average value of the evaluation values of the transaction object sold by the seller whose average value of evaluation values for the transaction object satisfies a predetermined condition does not satisfy the predetermined condition. Provide priority over the transaction object to be sold by the seller.

Also, the information providing device 10 acquires the evaluation of the seller. For example, the information providing apparatus 10 may provide information on a transaction object sold by a seller whose evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller satisfies a predetermined condition. It is provided preferentially over a transaction object to be sold by a seller whose evaluation is determined not to satisfy the predetermined condition. In addition, the information providing apparatus 10 determines that the average value of the evaluation values of the information relating to the transaction target sold by the seller whose average value of evaluation values for the seller satisfies a predetermined condition does not satisfy the predetermined condition. Provide priority over the transaction object to be sold by the seller.

Further, the information providing apparatus 10 provides information on the transaction object sold by the seller whose evaluation value based on the number of times the sale of the transaction object has been canceled satisfies a predetermined condition, based on the number of times the sale of the transaction object has been canceled. To provide priority over information on a transaction object sold by a seller whose evaluation value based on is determined not to satisfy a predetermined condition. In addition, the information providing apparatus 10 determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition, and if it is determined that the evaluation satisfies the predetermined increase condition, the seller determines whether the evaluation satisfies the predetermined increase condition. increase the priority of displaying information about the trading object sold by the seller, and decrease the priority of displaying information about the trading object sold by the seller if it is determined that the evaluation satisfies a predetermined reduction condition. , to provide users with information on the transaction objects sold by each seller in order of priority.

Through the above-described various providing processes, the information providing apparatus 10 preferentially provides to the user the transaction target content of the transaction target sold by the seller with the higher various evaluations, which is useful for the user. can provide information.

In addition, the information providing device 10 determines whether or not the evaluation associated with the seller who sells the transaction target through the online shopping mall satisfies the conditions for providing the seller with a predetermined profit in the online shopping mall. determine whether Then, the information providing device 10 presents the evaluation result related to the seller and the determination result by the determination unit to the seller. As a result of such processing, the information providing apparatus 10 can motivate the seller to improve the evaluation, thereby promoting the provision of suitable services in the electronic shopping mall.

Further, the information providing device 10 determines whether or not the evaluation associated with the seller satisfies the condition for increasing the priority when providing the user with information regarding the transaction object sold by the seller. . Then, the information providing apparatus 10 provides the user with information on the transaction object, which is the ratio of the cost paid by the seller to the operator of the online shopping mall to the sales price of the transaction object, triggered by the purchase of the transaction object. It is determined whether or not the condition for virtually increasing the value of the sales promotion ratio, which is the ratio used as the index of the priority when providing, is satisfied.

Further, when the evaluation associated with the seller satisfies the conditions and the value of the sales promotion ratio is not registered by the seller, the information providing device 10 provides information for prompting the registration of the sales promotion ratio along with the judgment result. Present. Further, the information providing device 10 imposes, as predetermined conditions, an increase condition for providing a predetermined profit to the seller in the online shopping mall, and a predetermined penalty for the seller in the online shopping mall. Determines whether a reduction condition for providing is satisfied.

Here, the information providing device 10 determines whether or not the multiple evaluations associated with the seller satisfy a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation regarding the delivery of the transaction target satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times the period from the purchase of the transaction object to the delivery of the transaction object exceeds a prescribed period satisfies a prescribed condition. Further, the information providing device 10 determines whether or not the evaluation based on the period from the purchase of the transaction object to the delivery of the transaction object to the delivery destination satisfies a predetermined condition.

The information providing device 10 also determines whether or not the evaluation of the transaction target sold by the seller satisfies a predetermined condition. For example, the information providing device 10 determines whether or not the evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the transaction object satisfies a predetermined condition. In addition, the information providing device 10 determines whether or not the average value of the evaluation values for the transaction target satisfies a predetermined condition.

Further, the information providing device 10 determines whether or not the seller's evaluation satisfies a predetermined condition. For example, the information providing apparatus 10 determines whether or not the evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller satisfies a predetermined condition. Further, the information providing device 10 determines whether or not the average value of the evaluation values of the sellers satisfies a predetermined condition. In addition, the information providing device 10 determines whether or not the evaluation value based on the number of times the sale of the transaction target is canceled satisfies a predetermined condition.

By the various presentation processes described above, the information providing apparatus 10 can present incentive information to the seller, and as a result, can motivate the seller to improve the evaluation. As a result, the information providing device 10 can promote the provision of suitable services in the electronic shopping mall.

As described above, the embodiments of the present application have been described in detail with reference to the drawings, but these are examples, and various modifications and improvements, including the aspects described in the section of the disclosure of the invention, can be made based on the knowledge of those skilled in the art. It is possible to implement the invention in other forms.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

10 information providing device 20 communication unit 30 storage unit 31 transaction target database 32 store database 33 condition database 40 control unit 41 acquisition unit 42 determination unit 43 presentation unit 44 search unit 45 provision unit 46 setting unit 100 store terminal 200 user terminal

Claims (22)

an acquisition unit for acquiring evaluation information indicating an evaluation associated with a seller who sells a transaction target through an electronic shopping mall;
a providing unit that provides a user with information on a transaction target sold by the seller in an order based on the evaluation information;
A providing device characterized by comprising: The providing unit gives priority to information about the transaction object sold by the first seller over information about the transaction object sold by the second seller whose evaluation indicated by the evaluation information is lower than that of the first seller. 2. The providing device according to claim 1, characterized in that it provides to. a determination unit that determines whether the evaluation indicated by the evaluation information satisfies a predetermined condition;
The provision unit provides information on a transaction target sold by a seller whose evaluation satisfies a predetermined condition by the determination unit, provided by the seller whose evaluation does not satisfy the predetermined condition. 3. The providing device according to claim 1 or 2, wherein the providing device is provided with priority over the transaction object to be sold. The provision unit calculates a priority for providing information on a transaction target to be sold by the seller based on the determination result of the determination unit, and according to the calculated priority, the 4. The providing device according to claim 3, which provides the user with information on the transaction target. When the determination unit determines that the evaluation satisfies a predetermined condition, the provision unit pays a sales promotion fee from the seller to the operator of the online shopping mall upon purchase of the transaction object. Virtually increase the value of the sales promotion ratio, which is the ratio of the sales price of the transaction object and is a ratio that is an indicator of priority when providing information on the transaction object to the user, and virtually 5. The provision device according to claim 4, wherein the priority is calculated based on the increased sales promotion rate value. 6. The providing apparatus according to claim 5, further comprising a setting unit that sets a sales promotion fee based on the value of the sales promotion ratio before the virtual increase when the transaction object is purchased. The provision unit virtually increases the value of the sales promotion ratio when the sales history of the seller satisfies a predetermined condition and the evaluation information satisfies a predetermined condition. 7. The providing device according to 5 or 6. The acquisition unit acquires evaluation information indicating multiple types of evaluations associated with the seller,
The providing unit virtually increases the value of the sales promotion ratio by a ratio corresponding to a type of evaluation determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. 8. The delivery device according to any one of 5-7. The acquisition unit acquires evaluation information indicating multiple types of evaluations associated with the seller,
The providing unit virtually increases the value of the sales promotion ratio by a ratio corresponding to the number of evaluations determined to satisfy a predetermined condition among the evaluations indicated by the evaluation information. 9. The delivery device according to any one of 5-8. The providing device according to any one of claims 1 to 9, wherein the acquisition unit acquires evaluation information indicating an evaluation regarding delivery of the transaction object. The provision unit provides information on a transaction object sold by a seller whose evaluation based on the number of times a period from when the transaction object is purchased to when the transaction object is shipped exceeds a prescribed period exceeds a prescribed condition. 11. The provision device according to claim 10, wherein the provision device is provided preferentially over a transaction object to be sold by a seller whose evaluation is determined not to satisfy the predetermined condition. The provision unit is a transaction sold by a seller whose evaluation based on the number of times a period from when the transaction object is purchased to when the transaction object is delivered to the delivery destination exceeds a prescribed period exceeds a prescribed period, and which satisfies a prescribed condition. 12. The providing device according to claim 10 or 11, wherein the information on the object is provided preferentially over the transaction object to be sold by the seller whose evaluation is determined not to satisfy the predetermined condition. The provision device according to any one of claims 1 to 12, wherein the acquisition unit acquires an evaluation of a transaction target sold by the seller. The provision unit provides information about a transaction object sold by a seller whose evaluation is based on a predetermined condition based on the number of times an evaluation value lower than a predetermined threshold value is given to the transaction object, and which the evaluation is based on. 14. The provision device according to claim 13, wherein the provision device is provided preferentially over a transaction target to be sold by a seller determined not to satisfy the predetermined condition. The providing unit provides information on a transaction object sold by a seller whose average evaluation value for the transaction object satisfies a predetermined condition, if it is determined that the average evaluation value does not satisfy the predetermined condition. 15. The provision device according to claim 13 or 14, wherein the device is provided with priority over a transaction target sold by a seller. The provision device according to any one of claims 1 to 15, wherein the acquisition unit acquires an evaluation of the seller. The provision unit provides information on a transaction object sold by a seller whose evaluation based on the number of times an evaluation value lower than a predetermined threshold is given to the seller satisfies a predetermined condition. 17. The providing device according to claim 16, wherein the providing device is provided preferentially over a transaction object to be sold by a seller determined not to satisfy the predetermined condition. The providing unit provides information about a transaction object sold by a seller whose average evaluation value for the seller satisfies a predetermined condition if it is determined that the average evaluation value does not satisfy the predetermined condition. 18. The providing device according to claim 16 or 17, wherein the providing device is provided with priority over a transaction target sold by a seller. The provision unit stores information about a transaction object sold by a seller whose evaluation value based on the number of times of canceling the sale of the transaction object satisfies a predetermined condition as the number of times of canceling the sale of the transaction object. 19. The method according to any one of claims 1 to 18, wherein the information is provided with priority over the information on the trading object sold by the seller whose evaluation value based on the evaluation value does not satisfy a predetermined condition. delivery device. a determination unit that determines whether or not the evaluation indicated by the evaluation information satisfies a predetermined increase condition and a predetermined decrease condition;
The providing unit increases the priority of displaying information on the transaction target sold by the seller when the determining unit determines that the evaluation satisfies a predetermined increase condition, and the determining unit increases the priority of displaying information related to the transaction target sold by the seller. If it is determined that the evaluation satisfies a predetermined reduction condition, the priority of displaying the information on the transaction objects sold by the seller is reduced, and the information on the transaction objects sold by each seller is displayed at the priority 20. The provision device according to any one of claims 1 to 19, wherein the provision device provides the user with an order according to the order. A provision method executed by a provision device,
an acquisition step of acquiring rating information indicating a rating associated with a seller who sells a transaction object through the electronic shopping mall;
a providing step of providing a user with information on a transaction target sold by the seller in an order based on the evaluation information;
A provision method characterized by comprising: an acquisition procedure for acquiring rating information indicating a rating associated with a seller who sells a transaction object through an electronic shopping mall;
a providing procedure for providing information on transaction objects sold by the seller to the user in an order based on the evaluation information;
A program that allows a computer to execute

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