JP2022100040A - Website system - Google Patents

Abstract

To provide a technical arrangement which is suitable for use in the case where gift wares such as catalog-based gifts are sold by a non-dedicated business operator on a web site.SOLUTION: A web server 1 that provides a first gift site of a first gift business operator with indication of a first brand and provides a second gift site of a second gift business operator with indication of a second brand is connected with a sender terminal 51 and a presentee terminal 52 via Internet 3. A sender purchases a gift asset at either of the gift sites and sends it to a receiver. The receiver applies for exchange of the gift asset at the first gift site if it is one sold at the first gift site, and applies for exchange of the gift asset at the second gift site if it is one sold at the second gift site. On a page introducing exchanged articles of the second gift site, information on uniquely added exchanged articles that are not present at the first gift site can be displayed.SELECTED DRAWING: Figure 1

Description

The invention of this application relates to a website system that provides a website for selling gifts.

Various gifts are purchased by the giver and presented to the recipient (the recipient) at ceremonial occasions, various celebrations, etc., and for the purpose of gratitude and greetings. Gifts may be tangible goods, but they may also be some kind of service (intangible goods).
Recently, orders (purchases) for these gifts are often made on the website, and there are also specialized shopping malls (gift malls) that handle only gifts.

In the presentation of such a gift, the right (credit) that can be exchanged for a product or service may be presented instead of presenting the gift itself. A typical example of this is a so-called catalog gift. In the following description, the right to be exchanged for goods or services and presented as a gift is referred to as a gift asset. In addition, with respect to gift assets, goods or services that can be exchanged are referred to as exchangeable goods.
A catalog-type gift is a set of a booklet (catalog) that introduces the items to be exchanged, with an application for exchange attached. Recently, there is a business that accepts applications for exchange of exchanged items listed in catalog-type gifts on its website.

In such a gift industry, gifts may be sold by non-specialized businesses. For example, at a wedding reception, a gift is presented to the invitee as a gift. For wedding receptions, the business operator of the hotel, etc. that provides the venue (hereinafter referred to as the venue provider) receives the venue usage fee, food and drink provision fee, etc. from the organizer (bride and groom), but at this time, about the sale of gifts Also undertakes. Ask the bride and groom to select gifts in advance, and prepare a predetermined number (the number of invited guests to attend) on the day of the reception. Therefore, the bride and groom also pay the gift price to the venue provider. That is, the venue provider also sells gifts.

Japanese Unexamined Patent Publication No. 2004-126825 Japanese Patent No. 6741320

Even if a non-specialized business operator sells gifts as described above, it should be possible to select products and place orders on the website in consideration of the convenience of the purchaser (giver). Is preferable. In some cases, a non-professional business operator as described above sells a catalog-type gift, and in this case, it is preferable that an application for exchange for a product or service can be made on the website.
However, in order to realize these, such non-professional businesses must build a website for selling gifts and accept access from the giver, which poses a high technical hurdle. It takes time and effort to manage the operation of the website, and in addition to the initial investment, the cost required for the operation and management (labor costs, etc.) is considerable. For this reason, although the website shows that it is preferable for the giver, there is a side to hesitate. In particular, in the case of a catalog-type gift, the exchange request from the recipient must be processed and the exchanged item must be delivered, which requires considerable labor and cost for operation and management. This becomes even more pronounced when the exchange application is accepted on the website.
The invention of this application was made to solve the above-mentioned problems, and has a technical structure that can be suitably used when a non-professional business operator sells gifts such as catalog gifts on a website. The purpose is to provide.

In order to solve the above problems, the invention of the website system is disclosed in this specification. The website system according to the disclosed invention is a website system that provides a gift site, which is a website that sells gift assets that can be exchanged for any goods or services. This system includes a storage unit and a web server.
The web server uses the Internet for the giver terminal operated by the giver who purchases the gift asset and presents it to the presenter, and the giver terminal operated by the presenter to which the gift asset is presented. It is connected.
A web server is a server that displays the first brand that belongs to the first gift business and provides the first gift site, and is a second gift business that is different from the first gift business. It is also a server that displays a second brand of things and provides a second gift site.
The storage unit stores a file for a web page for selling gift assets on the first gift site and a file for a web page for selling gift assets on the second gift site. Has been done.
The first gift site is a site that accepts applications for the exchange of gift assets sold at the first gift site.
The second gift site is a site that accepts applications for the exchange of gift assets sold at the second gift site.
On the web server, the first exchanged item introduction page that introduces the exchangeable products or services for the gift assets sold on the first gift site is sent to the recipient terminal and displayed. A display program is implemented, and a second exchangeable item introduction page that introduces exchangeable products or services for gift assets sold on the second gift site is sent to the recipient terminal to display it. A replacement product introduction page display program is implemented.
The storage unit stores a replacement product information file that records information on the replacement product displayed on the first and second replacement product introduction pages.
In the exchanged item information file, the information of the common exchanged item commonly displayed on the first and second exchanged item introduction pages and the addition of the exchanged item originally added by the second gift operator. Information on the replaced item is recorded.
The first exchanged product introduction page is a page for displaying information on common exchanged products.
The second exchanged item introduction page is a page capable of displaying information on additional exchanged items in addition to the common exchanged item.
In addition, the above website system
Gift assets are tangible in the form of cards, and there is a card printing means that prints information on card paper to produce gift cards as tangible items.
The card printing means consists of a computer and a card printing program implemented in the computer.
The card printing means is a means of printing access information to the first gift site for gift assets sold or ordered at the first gift site, and for gift assets sold or ordered at the second gift site. May have the configuration of being a means of printing access information to a second gift site.

As explained below, according to the website system of the present application, the web server is a server that provides a second gift site in addition to the first gift site, and the first and second gift sites provide gift assets. Since it is a site for sale, it helps to sell gift assets to more customers (givers). Therefore, for the first gift business, a large increase in sales can be expected as a whole. Also, for the second gift business, gift assets can be sold with a small amount of effort and cost, and the lineup of products handled by the second gift business can be enriched. In addition to this, since the original product can be added as a replacement product, it is possible to promote the sales of the company's product via the gift asset.
Also, if the gift asset is a gift card and each card printing program that produces gift cards sold at each gift site prints access information to each gift site, the recipient will access the site. Will be easier and more convenient for the recipient.

It is a schematic diagram of the website system of an embodiment. It is a schematic diagram which showed an example of the gift card sold in the first gift site. FIG. 2 is a schematic diagram of a web page in a first gift site that sells gift cards as shown in FIG. It is a schematic diagram which showed an example of the structure of a gift product information file. It is a schematic diagram which showed an example of the structure of a card issuance information file. It is a schematic diagram of the exchange top page included in the first gift site. It is a schematic diagram which showed an example of the exchanged product introduction page. It is a schematic diagram which showed an example of the structure of the exchanged product information file. It is a schematic diagram which showed the directory structure in the storage part provided with the gift site server. It is a schematic diagram which showed an example of the card sales page in the second gift site. It is a schematic diagram which showed an example of the exchanged goods introduction page in the second gift site. It is a schematic diagram of the additional replacement product information file.

Hereinafter, embodiments (embodiments) for carrying out the invention of this application will be described.
FIG. 1 is a schematic diagram of a website system of an embodiment. The website system of the embodiment is a website system that provides a gift site, which is a website that sells goods or services purchased for gifts. "Selling a service" usually means selling a tangible product of rights such as a ticket for a service.
As shown in FIG. 1, the website system includes a web server 1 and a storage unit 2. The web server 1 is a web server that provides each page of the gift site, and is hereinafter referred to as a gift site server. The gift site server 1 is a server on the Internet 3, and is a server on which web server software such as IIS (Internet Information Service) or Apache is implemented.

In this embodiment, the storage unit 2 is a storage device such as a hard disk included in the gift site server 1. However, the storage unit 2 may be a storage device on a computer provided separately from the gift site server 1, or may be a storage device on a server provided separately from the gift site server 1 such as a storage server. There may be.
As shown in FIG. 1, the giver terminal 51, which is a terminal operated by the giver who is trying to give a gift, is connected to the Internet 3.

The gift site server 1 is operated and managed by a gift business operator who has set up a gift site. A major feature of the system of the embodiment is that the gift site server 1 provides not only the gift site of the gift operator who is the operation manager, but also another gift site established by another gift operator. It is a point. Hereinafter, the gift business operator who is the operation manager of the gift site server 1 will be referred to as the first gift business operator, and the gift site established by the first gift business operator will be referred to as the first gift site. In addition, another gift site established by another gift business operator (hereinafter referred to as the second gift business operator) shall be referred to as the second gift site. The first gift site is the site where the first brand is offered, and the second gift site is the site which is opened by the second brand which is different from the first brand.

First, the configuration for providing the first gift site, which is the basic function of the gift site server 1, will be described below.
The first gift site includes a gift product introduction page, an exchange application page, and the like. The first gift site is a site where various foods, beverages, clothes, personal belongings, durable consumer goods, etc. can be ordered as gifts and shipped to the recipients. The first gift site is a site that also sells so-called catalog-type gifts. However, although it is a catalog-type gift, the application for exchange for a product or service is made on the website, and the selection of the product or service is also made on the website. Therefore, the equivalent of a catalog (booklet) will not be provided to the recipient. What is offered instead is a card stating that it can be exchanged for goods or services. Hereinafter, this card will be referred to as a gift card. The first gift site is a site that sells this gift card as a kind of gift product. When a service is selected, a ticket for the service is often provided to the recipient.

FIG. 2 is a schematic diagram showing an example of a gift card sold at the first gift site. As shown in FIG. 2, the gift card 4 has a common information printing unit on which a description and the like of the card are printed. The common information printing section prints that it is a card-type catalog-type gift that can be exchanged for any product or service by accessing the website. Then, the gift card 4 is exchanged with the ID printing unit 40 on which the gift ID is printed and the locations (access information printing unit) 41 and 42 on which the access information to the exchange website (first gift site) is printed. It has an exchange deadline printing unit 43 on which the deadline is printed.

In this example, two types of access information printing units 41 and 42 are provided, and one is the first access information printing unit 41 that prints access information in the form of a QR code. The other is a second access information printing unit 42 that prints access information in text. In the second access information printing unit 42, the gift ID and the URL of the gift site are printed as access information. The first access information printing unit 41 is a location where these are QR-coded and image-printed. The "QR code" is a registered trademark.

FIG. 3 is a schematic diagram of a web page in a first gift site that sells a gift card 4 as shown in FIG. As shown in FIG. 3, the web page (hereinafter referred to as the card sales page) in the first gift site for selling the gift card 4 is a page for selling a plurality of different types of gift cards 4, and each gift is sold. The picture of the card 4 is incorporated as an image. Below each image, the sales price and type of each gift card 4 are shown.

The card sales page of this example is a page assuming that the gift card 4 is provided to the invited person as a gift for the wedding reception. Therefore, the type of the gift card 4 is a type that is a set with a pulling confectionery or a lucky charm, or a type in which only the withdrawal goods are exchanged without accompanying them. In the case of a single item, the recipient selects any exchanged item and receives it as a gift. In the case of two or three items, in addition to any exchanged item, select any pulling confectionery or select any lucky charm to exchange. In addition, "arbitrary" means to select an arbitrary item within the range that the gift supplier can provide.

In addition, although not shown here, in the case of a two-item or three-item gift card, there are a type in which the exchange for the two-item or three-item is compulsory and a type in which the exchange is not compulsory. For example, in the case of three-item fixing, the compulsory means that the gift recipient is obliged to select and exchange a gift and a lucky gift in addition to the gift, and it is not compulsory. It is also possible to choose only one gift. In this case, since the consideration is different between the gift when three items are selected and the gift when only one item is selected as the exchanged item, the range of the exchangeable items that can be selected also differs. For example, in the case of a gift card of 3000 yen and three items fixed, the consideration of the gift itself is, for example, 2000 yen, and you can choose from the exchanged items equivalent to 2000 yen. On the other hand, in the case of only one item, 3000 yen will be the consideration for the gift, so you will have to choose from the exchanged items equivalent to 3000 yen.

In FIG. 3, a hyperlink 61 is embedded in a photo (image) or text (a part in which the amount and type are described) of each gift card 4, and a detail page displaying the details of the gift card 4 is linked. There is. The detail page is provided with a button labeled "View Catalog Contents", which allows the recipient to view the details of the exchanged item that can be exchanged.
The detail page is linked to a button (cart button) labeled "Add to cart", and the cart button is linked to the order page for the gift asset. Then, on the order page, the selected gift card 4 can be ordered. Since these technical configurations can be made in the same way as other shopping sites, detailed explanations are omitted. In the case of purchasing a gift card 4 as a gift for a wedding reception, the number of purchases is entered on the order page because the number of purchases is the same as the number of invited guests.

On the other hand, the storage unit 2 is provided with some files recording information about the products sold at the first gift site. One of them is the gift product information file 21. FIG. 4 is a schematic diagram showing an example of the structure of the gift product information file.
As shown in FIG. 4, the gift product information file 21 is a database file in which records including fields such as "gift product ID", "gift product name", and "sales amount" are recorded.

The "gift product ID" is a field in which an ID that identifies the gift product is recorded. For example, assuming that the gift card 4 as described above is a gift product, there are types in which the amount of money and the number of exchanged items are different as described above. It is the gift product ID that identifies these. For example, if a gift card 4 of 3000 yen is fixed to three items, a gift product ID such as BA3000FI3 will be given, and if a gift card 4 of 3000 yen has no restrictions on three items, a gift product ID such as BA3000FR3 will be given. To. In the following description, the gift product ID is an ID that specifies the amount and type in the case of the gift card 4. In addition, gift products other than the gift card 4 are also sold on the first gift site, and the gift ID that identifies them and the sales amount of those gift products are recorded in the gift product information file 21.

Further, the card issuance information file 22 is stored in the storage unit 2. FIG. 5 is a schematic diagram showing an example of the structure of the card information file. The card issuance information file 22 is a database file that records management information about the sold gift card 4.
As shown in FIG. 5, the card issuance information file 22 records a record composed of feels such as "gift ID", "gift product ID", "issue date", "exchange deadline date", and "exchange application date". It is a database file.

The ID recorded in the "gift ID" field is an ID printed on the ID printing unit of the gift card 4 described above, and is an ID for identifying each gift card 4 (that is, each claim).
The "gift product ID" is a field in which the gift product ID in the gift product information file 21 is recorded.
The "issue date" is usually a field in which the date on which the gift card 4 is sold is recorded.
The "exchange deadline date" is a field in which the date of the exchange deadline for the exchanged item of the gift card 4 is recorded. The exchange deadline is, for example, 3 months or 6 months, but in any case, it is the deadline from the issue date. If the exchange deadline for a gift asset exceeds 6 months, the law requires that a certain amount of the unused (unexchanged) amount be deposited. Therefore, the replacement deadline is often 6 months.

The gift site server 1 is equipped with a card issuance information registration program 12 that records the values of each field of the card issuance information file 22. The card issuance information registration program 12 is usually executed as a subroutine of the order processing program 11 when the gift card 4 is sold. That is, when the order for the gift product is confirmed on the first gift site, the order processing program 11 is executed. The order processing program 11 includes a code for delivering the ordered gift item to the purchaser (giving person) or the recipient. At the same time, the order processing program 11 executes the card issuance information registration program 12 as a subroutine when the gift product sold is the gift card 4. The card issuance information registration program 12 generates a gift ID, adds a new record to the card issuance information file 22, and records it. As the issue date, the execution date of the program is recorded. The exchange deadline is automatically calculated and recorded 6 months after the issue date.

Further, the card printing program 13 is implemented in the gift site server 1. The order processing program 11 executes the card printing program 13 as a subroutine when the gift product for which the order has been confirmed is the gift card 4.
The card printing program 13 is a program that prints information on card paper to produce a gift card 4 as shown in FIG. The gift ID is printed on the card paper to form the ID printing unit 40, the first access information (QR code) is generated and printed to form the first access information printing unit 41, and the second access information is printed. The second access information printing unit 42. The common information printing unit is pre-printed on the card paper.

When the gift card 4 is presented to attendees of an event such as a wedding reception, a large number of gift cards 4 are usually purchased at the same time. In this case, the card issuance information registration program 12 adds records for the number of sales to the card issuance information file 22 and records each information. Further, the card printing program 13 prints as many as the number of sales to produce the gift card 4 as the number of sales.

As mentioned above, various gift items are sold at the first gift site and presented to the recipient. Then, when the gift product presented is the gift card 4, the recipient obtains the exchanged product by applying for exchange. In this embodiment, the first gift site that sells the gift card 4 also accepts an application for exchange. This point will be described below.

As shown in FIG. 1, the gift site server 1 is connected to the gift recipient terminal 52 operated by the gift recipient via the Internet 3. When the first access information printing unit 41 of the gift card 4 shown in FIG. 2 is read by the presentee terminal 52, the present state in which the gift ID printed on the gift card 4 is used to log in to the first gift site. Become. Further, when the recipient inputs and accesses the URL of the second access information printing unit 42 on the presenter terminal 52, the gift ID input screen is displayed, and when the gift ID is input here, the user is logged in in the same manner. It becomes a state. In either case, the gift ID is stored and retained in an environment variable.

FIG. 6 is a schematic diagram of a replacement top page included in the first gift site. Upon login, the replacement top page shown in FIG. 6 is displayed on the presentee terminal 52. As shown in FIG. 6, on the exchange top page, the gift ID, the gift product name, and the exchange deadline date are displayed for confirmation.
As shown in FIG. 6, the replacement top page is provided with a replacement product browsing button 62 stating "View exchangeable products". The exchanged product introduction page display program 14 is implemented in the gift site server 1, and the exchanged product browsing button 62 is an execution button of the exchanged product introduction page display program 14. FIG. 7 is a schematic view showing an example of a replacement product introduction page.

As shown in FIG. 7, the exchanged item introduction page is a page that displays the exchange deadline for confirmation and introduces each exchangeable item that can be exchanged. What kind of exchangeable item can be exchanged depends on the amount and type of the gift card 4. The exchanged product introduction page display program 14 is a program that searches for a gift information file by a gift ID, acquires a gift product ID from the corresponding record, and displays exchangeable products that can be exchanged accordingly. For example, if the amount of money is 3000 yen and the gift card 4 is a free type, each exchangeable item that can be exchanged within the range of 3000 yen is displayed. If the amount of money is 3000 yen and the gift card 4 is a restricted type with 3 fixed items, each combination of the exchanged item, the pulling confectionery, and the lucky charm is displayed, which is equivalent to 3000 yen.
As shown in FIG. 7, in this example, the recipient sets the conditions and the name and image set of the exchanged product are displayed side by side in the order in which the conditions are met. Therefore, the replacement product introduction page has a condition setting input field 63.

The exchanged product information file 23 is stored in the storage unit 2. FIG. 8 is a schematic view showing an example of the structure of the exchanged product information file.
As shown in FIG. 8, the exchanged product information file 23 is a database file in which records including fields such as “replaced product ID”, “replaced product name”, “equivalent amount”, and “image file” are recorded. .. The "equivalent amount" is an amount of goods or services corresponding to the amount. This amount is a field in which a value corresponding to any amount of the issued gift card 4 is recorded. For example, when a gift card 4 of 3000 yen, 5000 yen, or 7000 yen is issued, the value of the "equivalent amount" is also any of 3000, 5000, and 7000. However, in the case of a gift card 4 for a combination type gift, the amount obtained by subtracting the amount of gifts and gifts is the amount of the gift. This value is also set internally in advance. For example, when a gift card 4 of 3000 yen, 5000 yen, or 7000 yen is issued, + in the case of a gift, the amount of the gift is 500 yen, and the amount of the gift is 500 yen. Will be 2500 yen, 4500 yen, and 6500 yen. In addition, in the case of + gifts and lucky gifts, for example, an amount of 1000 yen is set in total, and the amount of gifts is 2000 yen, 3000 yen, and 4000 yen. Therefore, in the case of these examples, the value of the "equivalent amount" of the exchanged product information file 23 is any of 2000, 2500, 3000, 4000, 4500, 5000, 6000, 6500, and 7000.
Information on the items to be replaced and the lucky charms is also recorded in the exchanged item information file 23. For these, in the above example, the value of "equivalent amount" is uniformly set to 500. However, information on candy and lucky charms with different amounts may be recorded and replaced.

The storage unit 2 stores an image file of a photograph of each exchanged product. The field of the "image file" of the exchanged product information file 23 is a field in which the file name and the path name for acquiring the image of the photograph of the exchanged product are recorded. The replacement product introduction page display program 14 searches for the replacement product information file 23, acquires each image file according to the value of the "image file", appropriately selects and incorporates the text, and displays it as shown in FIG. 7. .. For example, in the case of a free-type gift card 4 with an amount of 3000 yen, information on a gift product with an equivalent amount of 3000 yen is obtained from the exchanged item information file 23, and an image file or text is selected accordingly in FIG. 7. It is displayed on the replacement product introduction page as shown in. Further, in the case of a gift card 4 for gifts that is combined as in the case of fixing three items, the amount equivalent to a predetermined gift is acquired, and the exchanged item information file 23 is searched to acquire and display the information. If the exchanged item is a service, a photo of the service ticket may be displayed, or a photo showing the situation in which the service is provided may be displayed.

In FIG. 7, the part displaying the name and image of each exchanged item is a hyperlink 64, which links to the destination input page. Hereinafter, this hyperlink 64 is referred to as a destination input button. The delivery address input page is a field for entering a name and address as the delivery address of the exchanged item. And this page is provided with an exchange application button that says "Apply for exchange". The exchange application processing program 15 is implemented in the gift site server 1. A confirmation page is linked to the exchange button, and the send button provided on the confirmation page is an execution button of the exchange application processing program 15.

The exchange application processing program 15 includes an application date recording module for recording the exchange application date, a delivery information output module for outputting information for shipping the exchanged product, and the like. The application date recording module is a module that searches the card issuance information file 22 by the gift ID and records the execution date of the program in the "exchange application date" of the corresponding record. When the exchange application date is recorded in this way, the system treats it as having been exchanged for the exchanged item, and after that, the gift ID cannot be exchanged.

The storage unit 2 stores a delivery information file 24 for delivery of each exchanged item. The delivery information file 24 is a database file in which the exchanged item ID of the exchanged item selected on the exchange application page and the destination information (name, address, etc.) entered on the destination input page are recorded, and is delivered. Each information is recorded by the information output module. The exchanged item is delivered according to the delivery information file 24.

The operation of the website system of the part constituting the first gift site will be described below.
The giver who wants to give some kind of gift operates the giver terminal 51 to access the first gift site. Then, the gift product introduction page is displayed on the gift main terminal 51, and any gift product is selected and ordered. As a result, the order processing program 11 is executed.

When the gift product selected by the giver is the gift card 4, the order processing program 11 executes the card issuance information registration program 12. The card issuance information registration program 12 generates a gift ID, adds a new record to the card issuance information file 22, and records it. Also record the issue date and exchange deadline. Further, the card printing program 13 is executed, and the gift ID, the access information, and the exchange deadline are printed, respectively, and the gift card 4 is produced as the ID printing unit 40, the access information printing units 41, 42, and the deadline printing unit 43. If the gift card 4 is for a wedding reception gift, etc., gift cards 4 for the number of people will be issued. That is, records for the number of people are added to the card issuance information file 22, each information is recorded, printing for the number of people is performed, and a gift card 4 for the number of people is produced. The produced gift card 4 is sent to the giver by a courier service or the like. When a gift product other than the gift card 4 is presented, or when only one gift card 4 is purchased, the gift product is often sent directly to the recipient. In this case, the name and address of the recipient will be entered on the order page.

When the gift product is a gift card 4, the recipient who received the gift operates the presenter terminal 52 and accesses the first gift site by one of the access information printing units 41 and 42. As a result, the first gift site is logged in, and the exchange top page is displayed on the presentee terminal 52.
The recipient presses the exchanged item browsing button 62, and displays the exchanged item introduction page on the recipient terminal 52. Then, select an arbitrary item to be replaced, press the hyperlink 64, and apply for the exchange on the exchange application page. As a result, the exchange application processing program 15 is executed, and the exchange application date is recorded in the card issuance information file 22. In addition, necessary information is recorded in the delivery information file 24, and the selected exchanged item is sent to the recipient by courier or the like.

By the way, as described above, the website system of such an embodiment is a system that provides a second gift site in addition to the first gift site. This point will be described below.
The gift site server 1 in the website system of the embodiment is a so-called multi-domain web server. That is, each page is hosted by the domain name of the first gift site, and each page is hosted by the domain name of the second gift site. Hereinafter, for the sake of explanation, the domain name of the first domain will be abc-gift.co.jp, and the domain name of the second domain will be xyz-hotel.co.jp.

FIG. 9 is a schematic diagram showing a directory structure in the storage unit 2 included in the gift site server 1. In FIG. 9 and the following description, the case where the gift site server 1 is a so-called rental server will be described as an example, but the same is basically true even if the gift site server 1 is an in-house server.
As shown in FIG. 9, in the gift site server 1, the first gift operator has an account with the hosting company (rental server company), and the directory under the account name is for the first gift site. The first zone 71 of is present. The DNS server of the hosting company manages the first zone 71 as the first domain (abc-gift.co.jp). And in the first zone 71, www.abc-gift.co.jp is provided as a subdomain.

Various programs and files are stored in the subdomain www.abc-gift.co.jp, and these are the above-mentioned programs and files. In this example, the program and the file are stored in different directories 711 and 712. Each program is stored in the / www / programs / directory (program directory) 711, and each database file is stored in the / www / data-files / directory (data file directory) 712.
In addition, the HTML file 211 for displaying each page of the first gift site is stored in the htmls directory 713 of the same subdomain (www.abc-gift.co.jp), and the image to be incorporated in each page. The files are stored in the image-files directory 714 of the first subdomain (www.abc-gift.co.jp).

On the other hand, another directory exists under the account of the first gift operator, which is the second zone 72 for the second gift site. The DNS server manages the second zone 72 as the domain (second domain) of the domain name xyz-hotel.co.jp.
As shown in FIG. 9, the second zone 72 is provided with www.xyz-hotel.co.jp as a subdomain, in which the HTML file 221 for each page of the second gift site is provided. The htmls directory 722 that stores the above and the image-files directory 723 that stores the image file 222 to be incorporated into each page are provided.

In this embodiment, the first gift site and the second gift site are constructed as different sites in appearance. Therefore, apart from the HTML file 211 and the image file 212 for the first gift site, the HTML file 221 and the image file 222 for the second gift site are provided. On the other hand, issuance of gift cards 4 and acceptance of exchange applications are realized by executing the same programs 11 to 15, and management data is also managed using almost the same files 21 to 24. is doing. In other words, although they are separate gift sites, the programs and data files behind them are shared and managed centrally. However, as will be described later, as for the exchanged item, the information of the item originally added by the second gift operator is also displayed on the second gift site.

FIG. 10 is a schematic diagram showing an example of a card sales page on the second gift site.
As shown in FIG. 10, the card sales page on the second gift site is a site for selling the gift card 4 by displaying a second brand different from the brand on the first gift site. In the card sales page on the second gift site shown in FIG. 10, the hyperlink 61 is also a link to the detail page displaying the details of the gift card 4, and the detail page is "View the contents of the catalog". There is a button labeled "." This button has the contents of the exchanged item information file 23 stored in the data file directory 712 of the first zone 71 and the additional exchanged item stored in the data file directory 721 of the second zone 72. It is a program execution button that displays a detail page for viewing the contents of the information file 230. Therefore, the program itself is the same as the first gift site, but the displayed content is slightly different.

In addition, the cart button provided on the detail page and the order confirmation button provided on the order page also execute the same program as the one for the first gift. However, the order processing program 11 executed by the first order confirmation button processes the order as the sales of the second gift business operator. Further, although the gift issuance information registration program 12 is common as a program, a gift ID that can be identified as a gift card issued at the second gift site is generated and recorded in the card issuance information file 22.

The card printing program 13 is executed with the gift ID as an argument, and the gift asset is sold (or ordered) at the first gift site or sold at the second gift site according to the gift ID. It is designed to identify whether it has been (or ordered). Then, when the card printing program 13 identifies that the product was sold (or ordered) at the second gift site, the card printing program 13 generates a QR code based on the URL of the second gift site and prints the first access information. It is printed as a unit 41, and the URL of the second gift site is printed as a second access information printing unit 42.

Therefore, when the presentee to whom the gift card 4 sold at the second gift site is presented accesses by one of the access information printing units 41 and 42 on the presenter terminal 52, the second gift site is reached. You will be logged in. One HTML file 221 stored in the second zone 72 is a file for displaying the replacement top page, and the other HTML file 221 is a file for displaying the replacement product introduction page.

Also on the second gift site, the hyperlink 64 in the exchanged item introduction page is linked to the destination input page, and the exchange application button provided on the destination input page is the execution button of the exchange application processing program 15. It has become. The exchange application processing program 15 is also stored in the first zone 71, and a common program is executed. Similarly, the exchange application processing program 15 records the exchange application date in the record of the card issuance information file 22. At the same time, the delivery destination information is recorded in the delivery information file 24.
In this way, the giver can similarly select and purchase any gift card 4 on the second gift site, and the presenter to whom the gift card 4 is sent is the recipient terminal 52. You can apply for a redemption by accessing the second gift site.

The gift card 4 may also be printed with the brand of the gift site. In this case, if the card printing program 13 identifies that the gift ID is that of the gift card 4 ordered at the first gift site, it is programmed to print the first brand and orders at the second gift site. Once identified as belonging to the gift card 4, it is programmed to print a second brand.

Further, in the website system of the embodiment, the second gift site includes the exchanged item unique to the second gift site. This point will be described below.
As shown in FIG. 9, the additional replacement product information file 230 is provided in the data file directory 721 of the second subdomain. FIG. 11 is a schematic view showing an example of the exchanged item introduction page on the second gift site, and FIG. 12 is a schematic diagram of the additional exchanged item information file.

As shown in FIG. 12, the additional exchanged product information file 230 is a database file in which records (information on the exchanged product) that are not in the exchanged product information file 23 in the first subdomain are recorded.
The exchanged item in which the information is recorded in the additional exchanged item information file 230 is the exchanged item added by the second gift operator who owns the second brand. That is, the second gift business operator registers the independently selected product as the exchanged product in addition to the exchanged product exchanged by the first gift business operator so that the product can be exchanged for the gift card 4.

Such proprietary additional replacements are often requested by second gift operators. For example, if the gift card 4 is for a wedding reception gift as described above, the hotel that provides the reception hall may be the second gift operator. In this case, the second gift operator displays the second brand, such as the hotel name, on the second gift site, but at this time, towels, amenity goods, etc. with the hotel name are exchanged as original products. I want to register it as an item. By doing so, it will also be a promotion for the hotel.

In this example, as shown in FIG. 11, the exchanged product introduction page is provided with a hyperlink (hereinafter, original product link) 65 described as “original product”. An original product introduction page that introduces an original product is linked to the original product link 65. The HTML file 221 that displays the exchanged item introduction page of the second gift site displays the contents of the additional exchanged item information file 230 for the original product link 65. There are several possibilities for this configuration, but for example, the program is shared with the replacement product introduction page display program 14 in the first zone 71, and a script in which the additional replacement product information file 230 is specified as an argument is used. Alternatively, a dedicated program for displaying the additional replacement product information file may be provided in the second zone 72. In any case, when the original product link 65 is pressed, the original product introduction page is displayed on the presentee terminal 52. Although the illustration of the original product introduction page is omitted, the photos and titles of the exchangeable original products are displayed side by side according to the amount and type of the gift card 4. And they are also hyperlinks, and when selected, the details page is displayed, from which you can jump to the exchange application page and apply for exchange.

As shown in FIG. 1, the first gift business operator, which is the operation manager, is provided with a management terminal 54, and can access the gift site server 1 with special access authority. There is. Further, in this example, the venue provider terminal 53 operated by the person in charge at the venue provider company is connected to the gift site server 1 via the Internet 3.
The person in charge of the first gift business operates the management terminal 54 and appropriately manages the information of each file in the first subdomain and the second subdomain. This management also includes delivery processing when the exchange application processing program 15 is executed and a new record is added to the delivery information file 24. Further, the update of the gift product information file 21 when a new gift product is added as a handling product, and the update of the additional exchanged product information file 230 when the second gift business operator adds an original product are also included. .. The latter is done in response to a request from the second gift business, but there may be cases where the second gift business is given the right to update the additional exchanged item information file 230 and is directly managed. .. In this case, the person in charge of the second gift business operator operates a terminal (for example, the venue provider terminal 53) to access the gift site server 1 and update the contents of the additional exchange information file 230.

The operation of the website system of the part constituting such a second gift site will be described below. In the following description, the case where the second gift business operator is a hotel as a venue provider as described above is taken as an example.
The bride and groom apply to the hotel for a wedding reception. At this time, apply for gifts to be provided by the hotel. The person in charge at the hotel recommends that the gift card 4 gift is suitable, and guides you to the second gift site. At this time, for example, it is assumed that the bride and groom will browse the second gift site together with the person in charge on the hotel side by being accessed from the venue provider terminal 53 provided at the consultation counter of the hotel. Alternatively, the bride and groom may access the second gift site on their PC (gift terminal 51) or browse with the consultant at the window of a specialized consultant such as a bridal coordinator.

In any case, the bride and groom order a gift card 4 for gifts at the second gift site. At this time, the amount and type are selected, and the number of purchases is also selected. Then, as in the case of the first gift site, the order processing program 11 is executed, and the card issuance information registration program 12 and the card printing program 13 are executed. Since the card paper is located at the first gift company, which is the operation manager, the printed gift card 4 is delivered from the first gift company to the second gift company (hotel). It will be sent by etc.

Then, the sent gift card 4 is provided to the bride and groom at the time of the wedding reception and presented to each invitee. After that, each invitee (presentator) operates the presenter terminal 52 to enter the second gift site by the first access information printing unit 41 or the second access information printing unit 42 of the gift card 4. to access. Then, select an arbitrary replacement product on the replacement product introduction page and apply for replacement. At this time, the original product link 65 is pressed to display the original product introduction page, and if there is something you like, you can apply for exchange of the original product as a replacement product.

Also at the second gift site, the exchange application processing program 15 records the delivery information in the delivery information file 24, and the exchanged item is delivered according to the record. The first gift operator also undertakes the delivery of the exchanged item for which the exchange application was made on the second gift site from the second gift operator, and is exchanged according to the information recorded in the delivery information file 24. Deliver goods. At this time, the name of the second gift business may be used instead of the name of the first gift business as the name of the sender. Original products will be sent from the second gift business in advance and stored in the warehouse of the first business as inventory, and will be shipped from the first business when a replacement application is made. Alternatively, the original product may be delivered directly from the second business operator. In this case, the delivery information is notified from the first gift business operator to the second gift business operator by e-mail or the like. ..

According to the website system of such an embodiment, the gift site server 1 is a server that provides a second gift site in addition to the first gift site, and the first and second gift sites provide gift assets. Since it is a site for sale, it helps to sell gift assets to more customers (givers).
For the first gift business, the gift card 4 is sold through the second gift business in an OEM manner, which contributes to the increase in sales as a whole. There may be various contracts between the first gift operator and the second gift operator, for example, the sales commission when one gift card 4 is sold, and the exchanged item for one gift card 4. There may be a pattern of making a contract in which the exchange fee is paid when the exchange is made (when the exchanged item is delivered). It can be said that these fees are fees for the operation and management of the second gift site. For the first gift business operator, in addition to the profit from the sale of the gift card 4 on the first gift site, the commission profit on the second gift site can be expected, so a large increase in profit can be expected as a whole.

Even for the second gift company, it takes a lot of time and cost to operate and manage the second gift site by itself, but according to the system of the embodiment, the fee paid to the first gift company is sufficient, so it is large. It is a merit. In addition to being able to enrich the lineup of products that they handle by selling gift cards 4, they can also add original products as exchangeable products, so they can sell their own products via gift cards 4. It is a system that can also contribute to promotion.

At this time, in the website system of the embodiment, since the gift site server 1 is a multi-domain server and one server hosts two gift sites, it is a system that does not require a large amount of operation management. There is. The person in charge of the first gift company can operate the management terminal 54 to access the gift site server 1 and update each file by the file manager (file management program), which requires a great deal of management effort. It doesn't take.
However, in implementing the present invention, the gift site server 1 does not have to be a multi-domain server. A gift site server for the first gift site and a gift site server for the second gift site may be provided separately.

Further, in the above explanation, most of the programs for selling the gift card 4 and the program for accepting the exchange application at the second gift site were shared with those for the first gift site, but they are separately programs. May be provided and executed. In this case, each HTML file 221 for the second gift site is embedded with a script to execute those different programs.
As for the data file, a data file may be provided separately without sharing it with the one for the first gift site. For example, the card issuance information file may be separately provided for the second gift site, and the gift card 4 issued at the second gift site may be recorded and managed here.
However, it is preferable to share programs and data files for centralized management as described above because the management labor is reduced.

The exchanged item introduction page on the second gift site introduces the exchanged item that is common to the exchanged item introduction page on the first gift site (while displaying the contents of the exchanged item information file 23). , Although it was configured to display additional replacement items separately, it may be a page that introduces additional replacement items together (mixed). In this case, a replacement item information file for the second gift site is provided, which records together the information on the exchanged item on the first gift site and the information on the exchanged item added on the second gift site. When the exchanged item browsing button is pressed on the second gift site, the contents of this exchanged item information file are incorporated into the exchanged item introduction page and displayed. This configuration is useful when you do not want to emphasize that the replacement item has been added at the second gift site.
Further, when only one exchanged product information file is provided and the exchanged product introduction page display program 14 extracts different information according to the caller and displays the first and second exchanged product introduction pages respectively. Is also possible. That is, when it is called from the first gift site, the information of only the common exchanged item is extracted from the exchanged item information file and displayed, and when it is called from the second gift site, it is common. In addition to the replaced product, information on the additional replaced product may be acquired from the replaced product information file and displayed, or information on only the additional replaced product may be extracted and displayed.

In the above embodiment, the first gift business operator is the operation manager of the gift site server 1, but this is not essential, and another business operator may operate and manage the gift site server 1. Further, in implementing the present invention, when there are two or more second gift operators, that is, there are gift sites for the third and fourth gift operators, respectively, by the gift site server 1. It can also be hosted.

In the above embodiment, the card printing program 13 constitutes a card printing means. In the above embodiment, since the card printing program 13 is implemented in the gift site server 1, the gift site server 1 and the card printing program 13 constitute the first and second card printing means. However, the card printing program 13 may be implemented in another computer. For example, it may be installed in the management terminal 54 of the first gift business operator.

In addition, in the configuration where the gift asset is the gift card 4 and each card printing program 13 that produces the gift card 4 sold at each gift site prints the access information to each gift site, the presentee can use the site on the site. It has the effect of facilitating access and increasing convenience for the recipient.
In addition, the configuration in which the gift asset is the gift card 4 eliminates the trouble and cost of printing the booklet and providing it to the recipient, so that the cost can be reduced and the configuration is preferable in terms of resource saving. There is.

However, in carrying out the present invention, the gift asset does not have to be a gift card, and other forms may be possible. For example, a gift ID may be written on a sheet provided with a booklet introducing the exchanged item, such as a catalog gift, and the sheet may be a tangible product of the gift asset. In this case, each of the first and second gift sites includes an exchangeable item introduction page that introduces each exchanged item listed in the booklet, and the exchanged item introduction page includes the exchanged item that is not listed in the booklet. Can be introduced. The exchanged item not listed in the booklet may be the original product of the second gift operator that can be exchanged at the second gift site. In addition, the gift asset may be a digital asset such as a so-called point, and in this case, the gift asset may not be particularly tangible.

Regarding gift assets, there are types where the number of items to be exchanged is compulsory, such as two or three items, and types where the number of items to be exchanged is not compulsory. it makes sense. For example, in the case of gifts, if the giver (the bride and groom) has the intention to receive it as a set with a gift, or as a set with a gift and a lucky gift, or not. There is. The configuration of the above embodiment has the significance that the number of items can be forced or not according to the intention of the giver. This configuration has the same significance even when the system has a configuration other than the configuration for providing a plurality of different gift sites as described above. Even if only one gift site is provided, it is significant that the giver can select whether or not to force the number of items when exchanging.

In the above embodiment, the gift card 4 is for a wedding reception gift, and the second gift operator is a venue provider such as a hotel or a wedding hall, but there may be other examples. For example, the gift card 4 may be used as a reward for condolences (so-called return of incense), and the second gift business operator may be a funeral business operator. Furthermore, it may be not only a business related to an event such as a ceremonial occasion, but also a business such as a department store or various product sales businesses. In some cases, they run a gift business in connection with the services they provide, and the second gift business may be a business other than the product sales business.

It should be noted that there may be a form in which products other than gift assets are sold in common at the first gift site and the second gift site. For example, if the first gift site is a site that also sells tool-like products used at wedding receptions, and the second gift site is the site of a wedding reception venue provider, a similar tool is available. It may be sold at a second gift site.

1 Gift site server 11 Order processing program 12 Card issuance information registration program 13 Card printing program 14 Replaced product introduction page display program 15 Exchange application processing program 2 Storage 21 Gift product information file 22 Card issuance information file 23 Replaced product information file 230 Additional exchanged item information file 24 Delivery information file 51 Presenter terminal 52 Presenter terminal 53 Venue person in charge terminal 54 Management terminal 71 First zone 72 Second zone

In order to solve the above problems, the invention of the website system is disclosed in this specification. The website system according to the disclosed invention is a website system that provides a gift site, which is a website that sells gift assets that can be exchanged for any goods or services. This system includes a storage unit and a web server.
The web server uses the Internet for the giver terminal operated by the giver who purchases the gift asset and presents it to the presenter, and the giver terminal operated by the presenter to which the gift asset is presented. It is connected.
A web server is a server that displays the first brand that belongs to the first gift business and provides the first gift site, and is a second gift business that is different from the first gift business. It is also a server that displays a second brand of things and provides a second gift site.
The storage unit stores a file for a web page for selling gift assets on the first gift site and a file for a web page for selling gift assets on the second gift site. Has been done.
The first gift site is a site that accepts applications for the exchange of gift assets sold at the first gift site.
The second gift site is a site that accepts applications for the exchange of gift assets sold at the second gift site.
On the web server, the first exchanged item introduction page that introduces the exchangeable products or services for the gift assets sold on the first gift site is sent to the recipient terminal and displayed. A display program is implemented, and a second exchangeable item introduction page that introduces exchangeable products or services for gift assets sold on the second gift site is sent to the recipient terminal to display it. A replacement product introduction page display program is implemented.
The storage unit stores a replacement product information file that records information on the replacement product displayed on the first and second replacement product introduction pages.
In the exchanged item information file, the information of the common exchanged item commonly displayed on the first and second exchanged item introduction pages and the addition of the exchanged item originally added by the second gift operator. Information on the replaced item is recorded.
The first exchanged product introduction page is a page for displaying information on common exchanged products.
The second exchanged item introduction page is a page capable of displaying information on additional exchanged items in addition to the common exchanged item.
In addition, the above website system
Gift assets are tangible in the form of cards, and there is a card printing means that prints information on card paper to produce gift cards as tangible items.
The card printing means consists of a computer and a card printing program implemented in the computer.
The card printing program is a program that prints access information to the first gift site for gift assets sold or ordered at the first gift site, and for gift assets sold or ordered at the second gift site. May have the configuration of being a program that prints access information to a second gift site.

Claims (2)

A website system that provides a gift site, which is a website that sells gift assets that can be exchanged for any goods or services.
Memory and
Equipped with a web server,
The web server uses the Internet for the giver terminal operated by the giver who purchases the gift asset and presents it to the presenter, and the giver terminal operated by the presenter to which the gift asset is presented. Connected and
A web server is a server that displays the first brand that belongs to the first gift business and provides the first gift site, and is a second gift business that is different from the first gift business. It is also a server that displays a second brand that is a thing and provides a second gift site,
The storage unit stores a file for a web page for selling gift assets on the first gift site and a file for a web page for selling gift assets on the second gift site. Has been
The first gift site is a site that accepts applications for the exchange of gift assets sold at the first gift site.
The second gift site is a site that accepts applications for the exchange of gift assets sold at the second gift site.
On the web server, the first exchanged item introduction page that introduces the exchangeable products or services for the gift assets sold on the first gift site is sent to the recipient terminal and displayed. A display program is implemented, and a second exchangeable item introduction page that introduces exchangeable products or services for gift assets sold on the second gift site is sent to the recipient terminal to display it. A replacement product introduction page display program is implemented,
The storage unit stores a replacement product information file that records information on the replacement product displayed on the first and second replacement product introduction pages.
In the exchanged item information file, the information of the common exchanged item commonly displayed on the first and second exchanged item introduction pages and the addition of the exchanged item originally added by the second gift operator. Information on the replaced item is recorded,
The first replacement product introduction page is a page that displays information on common replacement products.
The second exchanged item introduction page is a website system characterized by being a page capable of displaying information on additional exchanged items in addition to the common exchanged item. The gift asset is tangible in the form of a card, and is provided with a card printing means for printing information on card paper to produce a gift card as a tangible product.
The card printing means consists of a computer and a card printing program implemented in the computer.
The card printing means is a means for printing access information to the first gift site for gift assets sold or ordered at the first gift site, and a gift sold or ordered at the second gift site. The website system according to claim 1, wherein the property is a means for printing access information to a second gift site.

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