JP2021157410A - E-commerce support system - Google Patents

Abstract

To provide an e-commerce support system that further promotes knowledge aggregation by charging knowledge related to a transaction target.SOLUTION: In one aspect of a present invention, an e-commerce support system includes a consumer terminal, a provider terminal, an introducer terminal, and a server terminal that mediates between the consumer terminal and the provider terminal. The consumer terminal registers order information required for an order to be transacted in the server terminal, and further transmits, based on introduction information, a provision instruction to a transaction target consumer corresponding to the order information and a remittance instruction to remit a provision price to a provider to the server terminal. The server terminal performs, in response to receipt of the provision instruction and the remittance instruction, processing of providing the transaction target to the consumer, transmits, when the transaction target is provided to the consumer, a provision completion report to the server terminal, and further performs, in response to reception of the provision completion report, processing of granting and providing a reward amount given to provision of the introduction information to an introducer.SELECTED DRAWING: Figure 8

Description

The present invention relates to an electronic commerce support system that supports electronic commerce between consumers and providers.

In recent years, with the expansion of the electronic commerce (EC) market, multiple services have become available in EC shops or auction services. For example, Patent Document 1 discloses distribution support equipment configured by using user equipment, dealer equipment, and a computer system for a network center that can be interconnected via the Internet.

For example, a dealer who provides a service to a user links a database server (DB server) and a WWW server to provide a transaction target such as a higher quality service to a visiting user. In this search engine on the Internet, when searching for information on a transaction target from the DB server of a site, by entering the desired search conditions by keyword search by characters or words, field search to search for a site related to the field, etc. It is possible to disclose the search information for the user to the user.

Japanese Unexamined Patent Publication No. 11-31184

However, as an information retrieval technique disclosed in Patent Document 1, although there is a method of collecting information using a search engine on the Internet, it is insufficient in terms of aggregating knowledge about transaction targets.

Therefore, an object of the present invention is to provide an electronic commerce support system capable of further promoting the aggregation of knowledge by charging the knowledge about the transaction target.

In one aspect of the present invention, a consumer-related consumer terminal, a provider-related provider terminal, an introducer terminal related to an introducer who introduces the provider's transaction target to the consumer, and the consumption. An electronic commerce support system that includes a person terminal and a server terminal that mediates the provider terminal, and supports electronic commerce between the consumer and the provider, and the consumer terminal is used for an order to be traded. The necessary order information is registered in the server terminal, and the consumer terminal receives the instruction to provide the transaction target to the consumer corresponding to the order information and the offer price to the provider based on the introduction information. Is transmitted to the server terminal, and the server terminal receives the provision instruction and the remittance instruction, and the provider sends the transaction target to the consumer. When the transaction target is provided to the consumer by the provider, the consumer terminal transmits the provision completion report to the server terminal, and the server terminal completes the provision. In response to the receipt of the report, the process of granting and providing the amount of compensation given to the provision of the referral information to the referrer is performed.

According to the present invention, it is possible to further promote the aggregation of knowledge by charging the knowledge about the transaction target.

It is a block block diagram which shows the electronic commerce support system which concerns on one Embodiment of this invention. It is a functional block block diagram which shows the server terminal 100 of FIG. It is a functional block block diagram which shows the consumer terminal 200 of FIG. It is a screen block diagram which shows an example of a website screen. This is an example of a flowchart relating to a consumer membership registration process in an electronic commerce using an electronic commerce support system according to an embodiment of the present invention. This is an example of a flowchart relating to a member registration process of a provider in an electronic commerce using an electronic commerce support system according to an embodiment of the present invention. This is an example of a flowchart relating to a member registration process of an introducer in an electronic commerce using an electronic commerce support system according to an embodiment of the present invention. This is an example of a flowchart relating to the registration process of order information and referral information in electronic commerce using an electronic commerce support system according to an embodiment of the present invention. This is an example of a flowchart relating to a process of granting and providing a reward amount for referral information in an electronic commerce using an electronic commerce support system according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiments described below do not unreasonably limit the contents of the present disclosure described in the claims. Also, not all of the components shown in the embodiments are essential components of the present disclosure.

<Structure>
FIG. 1 is a block configuration diagram showing an electronic commerce support system according to an embodiment of the present invention. The system 1 is a server terminal that mediates between a consumer-related consumer terminal 200, a provider-related provider terminal 300, an introducer-related introducer terminal 400, and a consumer terminal 200 and a provider terminal 300. It is composed of 100 and. The server terminal 100 is managed by a service provider that operates an electronic commerce support system. The introducer is a person who introduces the transaction target that the provider wants to provide to the consumer. The concept of a transaction target includes services and the like in addition to tangible and intangible items. In addition, the concept of transaction includes purchase, download, rental and the like.

The server terminal 100, the consumer terminal 200, the provider terminal 300, and the introducer terminal 400 are connected via the network NW. The network NW is composed of the Internet, an intranet, a wireless LAN (Local Area Network), a WAN (Wide Area Network), and the like.

The server terminal 100 receives the order information necessary for the order to be traded from the consumer through the consumer terminal 200, and the computer between the consumer and the provider is electronic based on the information about the transaction target received through the provider terminal 300. It is a device that supports commercial transactions, and may be a general-purpose computer such as a workstation or a personal computer, or may be logically realized by cloud computing. In the present embodiment, one server terminal is illustrated for convenience of explanation, but the present invention is not limited to this, and a plurality of servers may be used.

The consumer terminal 200 is an information processing device owned by a consumer who uses the service provided by the server terminal 100, for example, a personal computer, a tablet terminal, etc., but is a smartphone, a mobile phone, a PDA, or artificial intelligence (AI). ), Robots (humanoid robots, non-human animal robots, robots other than those, etc.).

The provider terminal 300 is an information processing device owned by a provider who uses the service provided by the server terminal 100, for example, a personal computer, a tablet terminal, etc., but is a smartphone, a mobile phone, a PDA, or artificial intelligence (AI). ), Robots (humanoid robots, non-human animal robots, robots other than those, etc.).

The introducer terminal 400 is an introducer who introduces the transaction target of the provider to the consumer, and is owned by the introducer who uses the service provided by the server terminal 100, for example, information on a personal computer, a tablet terminal, or the like. Although it is a processing device, it may be composed of a smartphone, a mobile phone, a PDA, an artificial intelligence (AI), and a robot (humanoid robot, non-human animal robot, other robot, etc.).

In the present embodiment, the system 1 includes a server terminal 100, a consumer terminal 200, a provider terminal 300, and an introducer terminal 400, and the consumer, the provider, and the introducer each include the consumer terminal 200. Although the configuration is described as a configuration in which an operation is performed on the server terminal 100 by using the provider terminal 300 and the introducer terminal 400, the server terminal 100 is configured as a stand-alone, and the server terminal itself can be a consumer, a provider, and the like. And may be provided with a function for the introducer to operate.

FIG. 2 is a functional block configuration diagram of the server terminal 100 of FIG. The server terminal 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

The communication unit 110 is a communication interface for communicating with the consumer terminal 200, the provider terminal 300, and the introducer terminal 400 via the network NW, and is, for example, TCP / IP (Transmission Control Protocol / Internet Protocol) or the like. Communication is performed according to the communication rules.

The storage unit 120 stores programs, input data, and the like for executing various control processes or functions in the control unit 130, and is composed of a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. NS. Further, the storage unit 120 stores various data related to the consumer, the consumer data storage unit 121, various data related to the provider, the provider data storage unit 122, and various data related to the introducer. It has an introducer data storage unit 123 and the like for storing the data. Further, the storage unit 120 can temporarily store the data that has communicated with the consumer terminal 200, the provider terminal 300, and the introducer terminal 400. A database (not shown) storing various data may be constructed outside the storage unit 120 or the server terminal 100.

The control unit 130 controls the overall operation of the server terminal 100 by executing a program stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), and the like. Will be done. The functions of the control unit 130 include the instruction receiving unit 131 that receives instructions from the consumer terminal 200, the provider terminal 300, and the introducer terminal 400, and the consumer that refers to and processes various data related to the consumer. The data management unit 132, the provider data management unit 133 that refers to and processes various data related to the provider, and the introducer data management unit 134 that refers to and processes various data related to the introducer. It has a matching processing unit 135 and the like that processes matching between consumers and providers. The instruction receiving unit 131, the consumer data management unit 132, the provider data management unit 133, the introducer data management unit 134, and the matching processing unit 135 are started by a program stored in the storage unit 120 and are activated by a computer (electronic). It is executed by the server terminal 100 which is a computer).

The instruction receiving unit 131 is provided by the server terminal 100, and is provided by the consumer terminal 200, the provider terminal 300, and the introducer terminal 400 via a user interface such as a screen displayed via a web browser or an application. When a user who is a provider or an introducer makes a predetermined request (for example, by inputting a keyword or pressing an icon), the consumer terminal 200, the provider terminal 300, or the introducer terminal 400 Receives instructions via the communication unit 110. If the consumer terminal 200, the provider terminal 300, and the introducer terminal 400 are equipped with, for example, a smart speaker that can use the AI assistant function corresponding to the interactive voice operation, the consumer terminal 200 Each of the provider terminal 300 and the introducer terminal 400 can acquire various information through dialogue with each of the consumer, the provider, and the introducer via the smart speaker. For example, the smart speaker can transmit input information indicating instructions from consumers, providers, and introducers to the server terminal 100.

The consumer data management unit 132 has various data related to consumers (for example, member ID, name, address, date of birth, gender, self-introduction, financial institution account, industry code, and various other data set for each consumer. Manage and process unique information). For example, if the consumer is a business, the name is the name of a representative of those organizations if the consumer is a business or legal entity. In addition, the industry code is data for identifying what kind of business the consumer is engaged in.

Since the functional configurations of the provider data management unit 133 and the introducer data management unit 134 are substantially the same as those of the consumer data management unit 132, the description thereof will be omitted.

FIG. 3 is a functional block configuration diagram showing the consumer terminal 200 of FIG. The consumer terminal 200 includes a communication unit 210, a display operation unit 220, a storage unit 230, and a control unit 240.

The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed according to a communication convention such as TCP / IP.

The display operation unit 220 is a user interface used for a consumer to input an instruction and display text, an image, or the like according to input data from the control unit 240. The consumer terminal 200 is composed of a personal computer. If it is, it is composed of a display, a keyboard and a mouse, and if the consumer terminal 200 is composed of a smartphone or a tablet terminal, it is composed of a touch panel and the like. The display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by a consumer terminal 200 which is a computer (electronic computer).

The storage unit 230 stores programs, input data, and the like for executing various control processes or each function in the control unit 240, and is composed of a RAM, a ROM, or the like. In addition, the storage unit 230 temporarily stores the communication content with the server terminal 100.

The control unit 240 controls the overall operation of the consumer terminal 200 by executing a program stored in the storage unit 230, and is composed of a CPU, a GPU, or the like.

The server terminal 100 may be configured to include the function of the display operation unit, and in this case, the consumer terminal 200 may not be provided.

Since the functional configurations of the provider terminal 300 and the introducer terminal 400 are substantially the same as those of the consumer terminal 200, the description thereof will be omitted.

FIG. 4 is a screen configuration diagram showing a website screen. In the system configuration described above, the consumer, the provider, and the introducer access the server terminal 100 through each of the consumer terminal 200, the provider terminal 300, and the introducer terminal 400, and on the website, for example, a member registration application button. If you click 10, the screen of the membership registration application page 11 will be displayed, and all of these consumers will be provided by entering their name, address, date of birth, gender, self-introduction, and other unique information. The unique information of all the persons and all the introducers is stored and managed in the consumer data management unit 132, the provider data management unit 133, and the introducer data management unit 134. In the consumer data management unit 132, the provider data management unit 133, and the introducer data management unit 134, the member ID issued to each registered member is also managed as a member list together with the unique information.

When the introducer member clicks, for example, the member-only page 12, the screen of the introduction field 13 is displayed, and education, art, business, movie, health / beauty, car / motorcycle, real estate, politics / economy, law. You can click on the items you want to introduce from categories such as, travel, and music.

<Processing flow>
A series of electronic commerce flows using the system 1 of the present embodiment will be described with reference to FIGS. 5 to 9. 5 to 9 are examples of flowcharts showing electronic commerce processing according to an embodiment of the present invention.

(Registration process for users)
With reference to FIG. 5, when a consumer registers as a member, the consumer terminal 200 is used to register as a member on the server terminal 100 (step S101). As the registered contents, for example, a name (Yomigana), a name (Kanji), a password, an e-mail address, a telephone number, a credit card number, a bank account number, and the like are registered. Then, after registration as a member, the server terminal 100 sends an authentication confirmation email to the consumer terminal 200 regarding the consumer who is a registered member (step S102). The registered contents are stored in the consumer data management unit 132 of the server terminal 100 (step S103). Here, when the consumer terminal 200 receives the confirmation e-mail of the registered e-mail address from the server terminal 100, accesses the link described in the confirmation e-mail and completes the authentication, the order information as shown below is registered. It will be possible. The authentication process is not necessarily limited to this method, and a platform of a specific SNS (for example, "Facebook (registered trademark)", "Twitter (registered trademark)", "LINE (registered trademark)", etc.) provides for other applications. The authentication process may be performed using the SNS login service provided, or for example, the authentication process may be performed using only the telephone number in the SNS authentication.

When the provider registers as a member with reference to FIG. 6, the member is registered on the server terminal 100 by using the provider terminal 300 (step S201). The registered contents include, for example, the store name of the provider, the name of the transaction target, the code given to the transaction target, the image of the transaction target, the price of the transaction target, the special notes regarding the transaction target, and the link to the related homepage. , The amount of compensation given for the provision of referral information, the transfer account number of the offer price, etc. are registered.

Here, it is preferable that the reward amount for providing the referral information is set higher as the contribution of the consumer or the provider to the retention rate of the electronic commerce is larger. At the initial stage when the system is constructed, the amount of referral information provided by the introducer is small, and it is expected that the retention rate (system penetration rate) of consumers or providers for electronic commerce is relatively low. Therefore, in this initial stage, a relatively low reward amount is initially set. Then, the reward amount is gradually set higher according to the increase in the retention rate (system penetration rate) of the consumer or the provider for electronic commerce as the amount of referral information provided by the introducer increases. .. The concept of contributing to retention rates includes contributing to improving service retention rates for consumers and sellers. For example, as an example of the contribution to the retention rate, some suggestions came from the introducer even if the consumer and the provider did not match (the consumer purchases the provider's product). There are cases where consumers can get information and try to use this service. In addition, although the introducer sometimes generated more matching and wasted time, the fact that he introduced more "useful" information to the extent that he was "thankful" also contributed to the retention rate. It can be an indicator when assessing contributions. In addition, as another measure regarding this change in the amount of remuneration, for example, the level that is an index of the amount of knowledge of the introducer (the number of consumers that the introducer responded to, the time required to resolve the request for each consumer, and the introducer obtained). The amount of reward given to the introducer may be set higher according to the cumulative amount of reward, etc.).

Then, after the member registration of the provider, the server terminal 100 sends a confirmation mail to the provider terminal 300 regarding the provider who is a registered member (step S202). The registered contents are stored in the provider data management unit 133 of the server terminal 100 (step S203).

When the introducer registers as a member with reference to FIG. 7, the introducer terminal 400 is used to register the member on the server terminal 100 (step S301). The registered contents include, for example, the registration category, response type (telephone, email, chat), qualification for acquisition, specialty introduction field, self-introduction, transfer account number of the reward amount given for the provision of introduction information, and the like. be registered. Then, after registration as a member, the server terminal 100 sends a confirmation email to the introducer terminal 400 regarding the introducer who is a registered member (step S302). The registered contents are stored in the introducer data management unit 134 of the server terminal 100 (step S303).

(Order information registration process)
With reference to FIG. 8, when a consumer who wishes to purchase a transaction target places an order for the transaction target, the consumer terminal 200 is used to register the order information required for the transaction target order on the server terminal 100. (Step S401). For example, the consumer terminal 200 for consumers who want to travel to Korea says, "I'm going to Korea next week! I want to make a reservation for a delicious restaurant in Myeongdong!" ? ”,“ I'm staying in Korea for about 2 nights, but I want a new suitcase ”, etc., and the text data in the form of a question written in natural text is registered in the storage unit 120 of the server terminal 100 as order information. Then, after registering the order information, the server terminal 100 sends a confirmation email to the consumer terminal 200 (step S402). The registered contents are stored in the storage unit 120 of the server terminal 100 (step S403).

(Registration process of referral information)
When an introducer who wishes to introduce a transaction target introduces a transaction target, he / she logs in using the introducer terminal 400 after receiving predetermined authentication such as entering an ID and password (step S404). , The service becomes available. After this authentication, a predetermined user interface is provided via a website, application, or the like. The server terminal 100 receives basic information about the introducer (for example, a specialty introduction field, etc.) from the introducer terminal 400 (step S405). By associating basic information with metadata (for example, data related to interactions with network media, advertising banner clicks, bookmarks, click patterns, etc.), consumers who purchase products related to the introducer's specialty are , Metadata in other fields that are not included in the basic information can also be urgently distributed as a preparation for emergencies. In the case of this example, there are innumerable ways to combine basic information with metadata related to other fields, and the combination can be applied to various fields. Specifically, for example, when coffee beans are assumed as a product related to the field of specialty of the introducer, information on a coffee cup and a space for enjoying it (for example, furniture, etc.) is provided as a product related to other fields. It can be recorded as information that can be provided to consumers. The matching processing unit 135 of the server terminal 100 performs a search processing based on the basic information about the introducer (step S406). For example, when the server terminal 100 receives "specialty introduction field: travel to Korea" as a search key from the introducer terminal 400, the matching processing unit 135 receives the travel product related to the trip to Korea from the provider data management unit 133. Extract travel agencies that plan, implement, mediate and sell (for example, facilities, vehicles or services) as transaction targets.

The server terminal 100 transmits the extracted travel agency information as a search result to the introducer terminal 400 (step S407). The introducer can refer to the list of travel agencies displayed on the introducer terminal 400, follow the travel agency of interest through the user interface, and bookmark the travel agency. Here, when the introducer requests to browse the detail page of each travel agency via the introducer terminal 400 (step S408), the server terminal 100 displays the detail page of each travel agency to the introducer terminal 400. (Step S409). On the detail page, basic information including link information to the related homepage of the travel agency and the reward amount given for providing the referral information is displayed.

Here, an introducer who clicked on the link information or directly accessed the website and saw the related homepage of the travel agency said, for example, "Ilbonchi Kopchan is delicious even in the few Kopchan shops in Myeongdong. "A hot topic for locals!", "You can buy cheap and moisturizing Amore Pacific (registered trademark) serum in Myeongdong!", "Cheap and durable suitcases are Lotte Mart Seoul on Myeongdong Avenue. When the text data in the form of a question described in a natural sentence such as "You can get it at the store!" Is registered on the server terminal 100 as introduction information using the introducer terminal 400 (step S410), the server terminal 100 , Send a confirmation email to the consumer terminal 200 (step S411). The registered contents are stored in the storage unit 120 of the server terminal 100 (step S412).

With reference to FIG. 9, the server terminal 100 notifies the provider terminal 300 regarding the travel agency, which is the provider of the travel product corresponding to the referral information, of a message notifying that the referral information has been provided (step). S413). The consumer terminal 200 provides instructors to provide travel products corresponding to the above-mentioned order information to consumers based on the introduction information that introduces Kopchan, cosmetics, suitcases, etc. provided in Myeongdong, South Korea. A remittance instruction instructing a travel agency that handles travel to Korea to remit the travel product offer price and a remittance instruction are transmitted to the server terminal 100 (step S414). The server terminal 100 issues an instruction to the provider terminal 300 in response to the reception of the provision instruction and the remittance instruction, and performs a process of providing the travel product from the travel agency to the consumer (step S415).

When the travel agency provides the travel product to the consumer, the consumer terminal 200 transmits the provision completion report to the server terminal 100 (step S416). The server terminal 100 receives the provision completion report, and the reward amount given to the provision of the referral information corresponding to the member ID of the agency that provides the travel product stored in the provider data management unit 133. Is deposited in the transfer destination account of the introducer and provided. The concept of the reward amount includes not only the reward amount associated with the member ID of the provider but also the reward amount associated with the product ID different for each product provided by the provider. The processing provided here includes part or all of the processing that supports the actual procedure such as acceptance or payment of deposit, ordering or ordering of goods, and delivery. As an example of the actual procedure, when a consumer purchases a product with a credit card, the purchase price is once transferred to the service provider, and the product arrives at the consumer and the receipt is completed (for example, the consumer). When the button is pressed, etc.), the above purchase price moves to the provider only numerically. After that, the provider checks the number of the amount corresponding to the purchase price displayed on the wallet of his terminal, sets it if there is a change, and presses the deposit button, the service provider will give the same amount as the number. It will be transferred to the provider's account as a substitute. In addition, the server terminal 100 receives the payment of the travel agency's transfer destination by subtracting the compensation amount and the commission of the operator of the server terminal 100 from the provision price of the travel product in response to the receipt of the provision completion report. The process of depositing money into the account and granting it is performed (step S418).

As described above, according to the electronic commerce support system 1 of the present embodiment, it is possible to further promote the aggregation of knowledge in this system by charging the introduction information utilizing the knowledge about the transaction target. In addition, even if you are an ordinary person with a registration system, if you have a field of expertise that allows you to demonstrate your accumulated expertise, you can get a reward by providing referral information using this system at any time and place. Can be done. In addition, the quality of customer service can be improved by having the introducer respond to the consumer in a conversational manner as if the concierge was responding. In this way, as the number of introducers who use this system increases, knowledge is concentrated in this system, and it is possible to build a highly reliable mechanism that can respond to order information including maniac questions.

Although the embodiment according to the disclosure has been described above, it can be implemented in various other embodiments, and can be implemented by making various omissions, substitutions, and changes. This embodiment and modification as well as those with omissions, substitutions and modifications are included in the technical scope of the claims and the equivalent scope thereof.

In the above-described embodiment, the server terminal 100 receives the provision completion report and subtracts the introducer's reward amount and the operator's fee from the travel product provision price (product cost). An example of giving to a travel agency is shown. However, it is not limited to the pattern in which the reward of the introducer and the commission of the operator are included in the total price of the travel product provided. For example, the referrer's reward may be collected separately directly / indirectly from either the provider or the consumer, and for example, there is no concept of an operator's fee because only the referrer's knowledge is desired. , The travel agency may be given an amount obtained by subtracting only the referrer's fee from the offer price of the travel product.

1 Matching system, 100 server terminals, 200 consumer terminals, 300 provider terminals, 400 introducer terminals, NW network

Claims (4)

A consumer terminal related to a consumer, a provider terminal related to a provider, an introducer terminal related to an introducer who introduces the transaction target of the provider to the consumer, the consumer terminal, and the provider terminal. It is an electronic commerce support system that is equipped with a server terminal that mediates between the above and supports the electronic commerce between the consumer and the provider.
The consumer terminal registers the order information necessary for the order to be traded in the server terminal, and then registers the order information.
Based on the introduction information, the consumer terminal issues a provision instruction to the consumer of the transaction target corresponding to the order information and a remittance instruction to instruct the provider to remit the offer price. Send to the server terminal
In response to the receipt of the provision instruction and the remittance instruction, the server terminal performs a process of providing the transaction target from the provider to the consumer.
When the transaction target is provided to the consumer by the provider, the consumer terminal transmits the provision completion report to the server terminal.
The server terminal is an electronic commerce support system that performs a process of granting and providing a reward amount given to the provision of the referral information to the referrer in response to receiving the provision completion report. Further, the electronic commerce support system according to claim 1, wherein the server terminal notifies a provider terminal of a provider of a transaction target corresponding to the referral information of a message notifying that the referral information has been provided. Further, the server terminal performs a process of granting the provider an amount obtained by subtracting the reward amount and the fee of the operator of the server terminal from the provision price in response to the receipt of the provision completion report. The electronic commerce support system according to claim 1. Further, the electronic commerce support system according to claim 1, wherein the reward amount for providing the referral information is set higher as the contribution of the consumer or the provider to the retention rate of the electronic commerce is larger.

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