JP2021082347A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide a technology capable of improving sales of merchandise by discovering a potential merchandise opportunity.SOLUTION: An information processing device 10 includes an extraction unit 110 for extracting merchandise identification information of merchandise whose sales are equal to or less than a reference level from a sales information storage unit 112 for storing merchandise sales in association with the merchandise identification information of the merchandise, and a sales promotion unit 120 for performing sales promotion processing for promoting purchase of the merchandise corresponding to the merchandise identification information extracted by the extraction unit 110.SELECTED DRAWING: Figure 1

Description

The present invention relates to a product sales promotion technique.

In order to get customers to purchase more products, the store side needs to devise various ideas.

An example of a technique for having a customer purchase more products is disclosed in, for example, Patent Document 1 below. Specifically, Patent Document 1 describes that a store's sales data is analyzed to identify a poorly-selling product at that store, and the poor-selling product is replaced with a hot-selling product that is not handled at that store. A technique for sending a recommendation message to the store is disclosed.

Japanese Unexamined Patent Publication No. 2011-141889

As disclosed in Patent Document 1, poorly-selling products tend to be replaced with top-selling products without any particular measures. However, in such a case, the opportunity for the unsold product to be noticed by the customer, that is, the potential business opportunity may be lost.

An object of the present invention is to provide a technique capable of improving sales of a product by discovering potential business opportunities.

According to the present invention
A first means for extracting a first product whose sales are below the standard, and a second product which belongs to the same category as the first product and is a product other than the first product.
A second means for displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close proximity in time.
An information processing device comprising the above is provided.

According to the present invention
The computer
Extracting the first product whose sales are below the standard and the second product which belongs to the same category as the first product and is a product other than the first product.
Displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close time with each other.
Information processing methods including

According to the present invention
On the computer
Extracting the first product whose sales are below the standard and the second product which belongs to the same category as the first product and is a product other than the first product.
Displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close time with each other.
A program is provided to execute.

According to the present invention, it is possible to discover potential business opportunities and improve sales of goods.

It is a block diagram which conceptually illustrates the functional structure of the information processing apparatus of 1st Embodiment. It is a block diagram which illustrates the 1st specific example of 2nd Embodiment. It is a figure which illustrates the hardware configuration of the server device, the store terminal, and the advertising terminal in the 1st specific example of 2nd Embodiment. It is a flowchart which shows an example of the operation when the screen containing the advertisement information is displayed on a store terminal. It is a flowchart which shows an example of the operation when the screen containing the advertisement information is displayed on the advertisement terminal. It is a block diagram which illustrates the 2nd specific example of 2nd Embodiment. It is a figure which illustrates the hardware configuration of the server apparatus and the customer terminal in 2nd specific example of 2nd Embodiment. It is a flowchart which shows an example of the operation when the screen containing the advertisement information is displayed on a customer terminal. It is a figure for demonstrating the screen displayed on the display device of a customer terminal. It is a figure which shows the specific example of the screen displayed on the display device of a customer terminal.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In all drawings, similar components are designated by the same reference numerals, and description thereof will be omitted as appropriate. Further, in each block diagram, unless otherwise specified, each block represents a functional unit configuration rather than a hardware unit configuration.

[First Embodiment]
FIG. 1 is a block diagram that conceptually illustrates the functional configuration of the information processing apparatus 10 of the first embodiment. As shown in FIG. 1, the information processing device 10 has an extraction unit 110 and a sales promotion unit 120.

The extraction unit 110 stores the product identification information of the product whose sales are equal to or less than the standard from the sales information storage unit 112 which stores the sales of the product (for example, the number of sales of the product, the sales amount, etc.) in association with the product identification information of the product. To extract. Here, the sales information storage unit 112 stores the sales of each product, for example, by date or by date and time. Further, the sales information storage unit 112 may be included in the information processing device 10 or may be provided by another device communicably connected to the information processing device 10.

Here, the "standard" is an evaluation value for judging whether the product is selling well or not, and the "product whose sales are less than or equal to the standard" is determined as follows, for example. As an example, "a product whose sales are below the standard" can be determined based on the number of sales of the product. In this case, specifically, products whose ratio to the total sales of products in the whole or a specific product category is less than a predetermined threshold value (for example, 1 to 5%) are extracted as "products below the standard". .. As another example, "a product whose sales are below the standard" can be determined based on the sales amount of the product. In this case, specifically, products whose ratio to the sales amount of products in the whole or a specific product category is less than a predetermined threshold value (for example, 1 to 5%) are extracted as "products below the standard". .. However, the criteria for judging whether sales are good or bad are not limited to the examples given here. Further, the "product whose sales are less than or equal to the standard" may be determined from the range of all product categories, or may be determined from the range of the product category arbitrarily specified.

The sales promotion unit 120 performs a sales promotion process for encouraging the purchase of a product corresponding to the product identification information extracted by the extraction unit 110. Examples of the sales promotion process include a process of displaying the advertisement information of the product on the display device, a process of outputting the advertisement information of the product from an audio output device such as a speaker, and the like.

[Action / effect]
As described above, in the present embodiment, sales are below the standard, that is, products with poor sales are extracted, and sales promotion processing is executed for the extracted products. The sales of products depend on various factors, and by promoting such products that have been rarely seen by customers, there is a possibility that potential business opportunities for those products will become apparent. There is. That is, according to the information processing device 10 of the present embodiment, it is expected that the poorly-selling product is transformed into a top-selling product and the sales of the product are improved.

[Second Embodiment]
Hereinafter, in the present embodiment, the system including the information processing apparatus 10 of the first embodiment will be described in more detail.

[First specific example]
FIG. 2 is a block diagram illustrating a first specific example of the second embodiment. FIG. 2 illustrates a system including a server device 100, a store terminal 200, and an advertising terminal 300.

The store terminal 200 is a so-called cash register terminal arranged in a store, and performs a process of registering a product to be settled, a process of settling the product, and the like. Further, the advertising terminal 300 is a terminal such as a digital signage that is arranged in various places in a store for advertising a product.

The server device 100 includes the extraction unit 110, the sales information storage unit 112, and the sales promotion unit 120 described above. Further, the server device 100 further includes an advertisement information storage unit 122. The sales information storage unit 112 and the advertisement information storage unit 122 may be provided in another device communicably connected to the server device 100. The advertisement information storage unit 122 stores the advertisement information of each product (promotional video of the product, information on discounts and discounts of the product, etc.) in association with the product identification information of the product. The sales promotion unit 120 reads out the advertisement information corresponding to the product identification information from the advertisement information storage unit 122 by using the product identification information extracted by the extraction unit 110. Then, the sales promotion unit 120 executes a process of displaying the screen including the read advertisement information on the display device as the sales promotion process. The sales promotion unit 120 transmits, for example, the read advertisement information or screen drawing data for displaying the screen including the advertisement information to the display device of the store terminal 200 or the display device of the advertisement terminal 300. The store terminal 200 or the advertising terminal 300 causes the display device to display the screen drawing data received from the server device 100 or the screen drawing data generated based on the advertisement information received from the server device 100.

<Hardware configuration>
Each function component of the server device 100, the store terminal 200, and the advertising terminal 300 may be realized by hardware (eg, a hard-wired electronic circuit or the like) that realizes each function component, or may be realized by hardware. It may be realized in combination with software (eg, a combination of an electronic circuit and a program that controls it). Hereinafter, a case where each functional configuration unit of the server device 100, the store terminal 200, and the advertising terminal 300 is realized by a combination of hardware and software will be further described.

FIG. 3 is a diagram illustrating the hardware configurations of the server device 100, the store terminal 200, and the advertising terminal 300 in the first specific example of the second embodiment.

The server device 100 includes a bus 101, a processor 102, a memory 103, a storage 104, an input / output interface 105, and a communication interface 106. Bus 101 is a data transmission line for transmitting and receiving data. The processor 102, the memory 103, the storage 104, the input / output interface 105, and the communication interface 106 transmit and receive data to and from each other via the bus 101. However, the method of connecting the processors 102 and the like to each other is not limited to the bus connection.

The processor 102 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 103 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The storage 104 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card. Further, the storage 104 may be a memory such as a RAM or a ROM.

The storage 104 stores a program module that realizes the functional configuration unit (extraction unit 110, sales promotion unit 120) of the server device 100. By executing each of these program modules, the processor 102 realizes each functional component corresponding to the program module. Here, when the processor 102 executes each of the program modules, the processor 102 may be executed after reading these program modules into the memory 103, or may be executed without being read into the memory 103. The storage 104 can also function as a sales information storage unit 112 and an advertisement information storage unit 122.

The input / output interface 105 is an interface for connecting the server device 100 and the input / output device. The input / output interface 105 includes, for example, an input device such as a mouse and a keyboard, a display device such as a CRT (Cathode Ray Tube) display and an LCD (Liquid Crystal Display), and a touch panel in which these input devices and the display device are integrated. Be connected. An input device or a display device may not be connected to the input / output interface 105.

The communication interface 106 is an interface for connecting the server device 100 to various networks and communicating with an external device (for example, a store terminal 200, an advertising terminal 300, etc.) via the network.

The store terminal 200 has a bus 201, a processor 202, a memory 203, a storage 204, an input / output interface 205, and a communication interface 206. Bus 201 is a data transmission line for transmitting and receiving data. The processor 202, the memory 203, the storage 204, the input / output interface 205, and the communication interface 206 transmit and receive data to and from each other via the bus 201. However, the method of connecting the processors 202 and the like to each other is not limited to the bus connection.

The processor 202 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 203 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The storage 204 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card. Further, the storage 204 may be a memory such as a RAM or a ROM.

The storage 204 stores a program module for product registration processing and a program module for product settlement processing. The processor 202 realizes a function as a so-called cash register terminal by executing each of these program modules. Further, the storage 204 stores a program module that realizes a function of displaying a screen including the advertisement information read by the server device 100. By executing this program module, the processor 202 causes the display device 2051 for the store terminal 200 to display the screen including the advertisement information. Here, when executing each of the program modules, the processor 202 may read these program modules onto the memory 203 and then execute the programs, or may execute the program modules without reading them onto the memory 203.

The input / output interface 205 is an interface for connecting the store terminal 200 and the input / output device. The input / output interface 205 includes, for example, a display device 2051 such as a CRT (Cathode Ray Tube) display or an LCD (Liquid Crystal Display), an input device (not shown) such as a mouse or a keyboard, or these display devices 2051 and an input device. A touch panel or the like integrated with is connected. Further, the input / output interface 205 includes various devices used for product registration processing and payment processing (for example, a handy scanner or image scanner for recognizing a product and registering it as a payment target, a cash drawer, a receipt printer, an automatic change machine, etc.). ) Is further connected.

The communication interface 206 is an interface for connecting the store terminal 200 to various networks and communicating with an external device (for example, a server device 100, etc.) via the network.

The advertising terminal 300 has a bus 301, a processor 302, a memory 303, a storage 304, an input / output interface 305, and a communication interface 306. Bus 301 is a data transmission line for transmitting and receiving data. The processor 302, the memory 303, the storage 304, the input / output interface 305, and the communication interface 306 transmit and receive data to and from each other via the bus 301. However, the method of connecting the processors 302 and the like to each other is not limited to the bus connection.

The processor 302 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 303 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The storage 304 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card. Further, the storage 304 may be a memory such as a RAM or a ROM.

The storage 304 stores a program module that realizes a function of displaying a screen including the advertisement information read by the server device 100. By executing this program module, the processor 302 causes the display device 3051 for the advertising terminal 300 to display a screen containing the advertising information. Here, when executing each of the program modules, the processor 302 may read these program modules onto the memory 303 and then execute the program modules, or may execute the program modules without reading them onto the memory 303.

The input / output interface 305 is an interface for connecting the advertising terminal 300 and the input / output device. At least, a display device 3051 such as a CRT (Cathode Ray Tube) display or an LCD (Liquid Crystal Display) is connected to the input / output interface 305. An input device (not shown) such as a mouse or a keyboard may be further connected to the input / output interface 305. Further, the input / output interface 305 may be connected to a touch panel or the like in which these input devices and display devices are integrated.

The communication interface 306 is an interface for connecting the advertising terminal 300 to various networks and communicating with an external device (for example, a server device 100 or the like) via the networks.

The hardware configuration of the server device 100, the store terminal 200, and the advertising terminal 300 is not limited to the configuration shown in FIG.

<Operation example>
Hereinafter, an operation example in the first specific example of the second embodiment will be described with reference to the drawings.

<< Operation example when displaying the screen on the store terminal 200 >>
FIG. 4 is a flowchart showing an example of an operation when displaying a screen including advertisement information on the store terminal 200. In the following, an operation of extracting products to which advertisement information should be displayed from the range of product categories to which the products registered in the store terminal 200 belong will be illustrated. In the following operation example, the product identification information is associated with category information (code information indicating the product category, product name, etc.) that can indicate the product category of the product corresponding to the product identification information, and the product identification is performed. It is assumed that the product category can be identified based on the information.

First, the extraction unit 110 communicates with the store terminal 200 and acquires the product identification information of the product registered as the settlement target by the store terminal 200 (S102). Then, the extraction unit 110 identifies the product category of the product to be extracted by using the category information associated with the product identification information acquired from the store terminal 200 (S104). For example, when the code information indicating the product category is associated with the product identification information, the extraction unit 110 specifies the product category indicated by the code information as the product category to be extracted. Then, the extraction unit 110 reads out the sales data of the product belonging to the product category specified in S104 from the sales data stored in the sales information storage unit 112 (S106). Here, the extraction unit 110 may read the sales data satisfying the specified time condition (for example, the sales data of the previous day or the sales data of the previous week), or the sales data regardless of such a time condition. May be read. Then, the extraction unit 110 analyzes the read-out sales data and identifies a product whose sales are equal to or less than the standard (S108). For example, the extraction unit 110 calculates the total number of sales as a parameter by using the number of sales of each product included in each sales data read in S106. Then, the extraction unit 110 calculates the ratio of the number of sales of each product included in each sales data to the calculated parameter. Then, the extraction unit 110 specifies a product whose calculated ratio is equal to or less than a predetermined threshold value (for example, 1 to 5%) as a “product whose sales are equal to or less than the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the “product whose sales are equal to or less than the standard” specified in this way (S110). The extraction unit 110 acquires, for example, product identification information associated with sales data of a product specified as "a product whose sales are below the standard".

Here, as shown in FIG. 4, the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S112). As a result of the determination, when the extracted product identification information exceeds a predetermined number (S112: YES), the extraction unit 110 narrows down the product identification information extracted in S110 to a predetermined number (S114). .. By narrowing down the number of product identification information, it is possible to limit the number of products to be subjected to sales promotion processing (that is, the number of information to be displayed on the display device), and as a result, the information is overloaded and the sales promotion effect is achieved. It is possible to avoid thinning. As a specific example, the extraction unit 110 selects a predetermined number in order from the product whose release time is late (that is, a new product), and narrows down the number of product identification information. In this case, the release time is assumed to be linked to the product identification information in advance. It can be said that a product that has been released for a short time is more likely to have a potential business opportunity, and by proactively targeting such a new product for sales promotion processing, a higher sales improvement effect can be expected. Not limited to this, the extraction unit 110 manages the number of times the sales promotion process is executed in ascending order of price / high price and the number of times the sales promotion process is executed (in this case, the number of times the sales promotion process is executed is linked to the product identification information. ), Etc., the number of product identification information may be narrowed down.

Then, the sales promotion unit 120 reads out the advertisement information corresponding to the product identification information extracted by the extraction unit 110 from the advertisement information stored in the advertisement information storage unit 122 (S116). Then, the sales promotion unit 120 displays the screen including the read advertisement information on the display device 2051 of the store terminal 200 (S118). The sales promotion unit 120 may transmit the read advertisement information itself to the store terminal 200, or may generate drawing data of the screen including the read advertisement information and send the drawing data to the store terminal 200. .. In the former case, the store terminal 200 generates screen drawing data including the advertisement information. Then, the store terminal 200 uses the generated drawing data to cause the display device 2051 to display a screen including the advertisement information. In the latter case, the store terminal 200 uses the drawing data received from the server device 100 to display the screen including the advertisement information on the display device 2051.

<< Operation example when displaying the screen on the advertising terminal 300 >>
FIG. 5 is a flowchart showing an example of an operation when displaying a screen including advertising information on the advertising terminal 300.

First, the extraction unit 110 selects a product category of the product to be extracted (S202). For example, the extraction unit 110 may randomly select product categories, sequentially select product categories in a predetermined order, or select product categories predetermined by time zone. Good. Further, the extraction unit 110 may target all products without selecting a product category. Then, the extraction unit 110 reads out the sales data of the product belonging to the product category selected in S202 from the sales data stored in the sales information storage unit 112 (S204). Here, the extraction unit 110 may read the sales data satisfying the specified time condition (for example, the sales data of the previous day), or may read the sales data regardless of such a time condition. .. Then, the extraction unit 110 analyzes the read-out sales data and identifies a product whose sales are equal to or less than the standard (S206). For example, the extraction unit 110 calculates the total sales amount as a parameter by using the sales amount of each product included in each sales data read in S204. Then, the extraction unit 110 calculates the ratio of the sales amount of each product included in each sales data to the calculated parameter. Then, the extraction unit 110 specifies a product whose calculated ratio is equal to or less than a predetermined threshold value (for example, 1 to 5%) as a “product whose sales are equal to or less than the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the “product whose sales are equal to or less than the standard” specified in this way (S208). The extraction unit 110 acquires, for example, product identification information associated with sales data of a product specified as "a product whose sales are below the standard".

Here, as shown in FIG. 5, the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S210). As a result of the determination, when the extracted product identification information exceeds a predetermined number (S210: YES), the extraction unit 110 narrows down the product identification information extracted in S208 to a predetermined number (S212). .. By narrowing down the number of product identification information, it is possible to limit the number of products for which sales promotion processing is performed, and as a result, it is possible to avoid a state of information overload and diminished sales promotion effect. As a specific example, the extraction unit 110 selects a predetermined number in order from the product whose release time is late (that is, a new product), and narrows down the number of product identification information. In this case, the release time is assumed to be linked to the product identification information in advance. It can be said that a product that has been released for a short time is more likely to have a potential business opportunity, and by proactively targeting such a new product for sales promotion processing, a higher sales improvement effect can be expected. Not limited to this, the extraction unit 110 associates the product identification information with the order of cheapest / highest price and the order of the number of times the sales promotion process is executed (in this case, the number of times the sales promotion process is executed and the date and time of execution are linked to the product identification information. The number of product identification information may be narrowed down by other conditions such as (managed).

Then, the sales promotion unit 120 reads out the advertisement information corresponding to the product identification information extracted by the extraction unit 110 from the advertisement information stored in the advertisement information storage unit 122 (S214). Then, the sales promotion unit 120 causes the display device 3051 of the advertising terminal 300 to display the screen including the read advertisement information (S216). The sales promotion unit 120 may transmit the read advertisement information itself to the advertisement terminal 300, generate drawing data of the screen including the read advertisement information, and transmit the drawing data to the advertising terminal 300. May be good. In the former case, the advertising terminal 300 generates screen drawing data including the advertising information. Then, the advertising terminal 300 uses the generated drawing data to cause the display device 3051 to display a screen including the advertising information. In the latter case, the advertising terminal 300 uses the drawing data received from the server device 100 to display the screen including the advertising information on the display device 3051.

[Second specific example]
FIG. 6 is a block diagram illustrating a second specific example of the second embodiment. FIG. 6 illustrates a system including a server device 100 and a customer terminal 400.

The customer terminal 400 is a mobile terminal (smartphone or the like) or a stationary terminal owned by the customer. The customer can perform online shopping or the like by using a browser or the like installed on the customer terminal 400.

The server device 100 includes the extraction unit 110, the sales information storage unit 112, and the sales promotion unit 120 described above. Further, the server device 100 further includes an advertisement information storage unit 122. The sales information storage unit 112 and the advertisement information storage unit 122 may be provided in another device communicably connected to the server device 100. The advertisement information storage unit 122 stores the advertisement information of each product (promotional video of the product, information on discounts and discounts of the product, etc.) in association with the product identification information of the product. The sales promotion unit 120 reads out the advertisement information corresponding to the product identification information from the advertisement information storage unit 122 by using the product identification information extracted by the extraction unit 110. Then, the sales promotion unit 120 executes a process of displaying the screen including the read advertisement information on the display device as the sales promotion process. The sales promotion unit 120 transmits, for example, the read advertisement information or screen drawing data for displaying the screen including the advertisement information to the display device connected to the customer terminal 400. The customer terminal 400 causes the display device to display the screen drawing data received from the server device 100 or the screen drawing data generated based on the advertisement information received from the server device 100.

<Hardware configuration>
Each function component of the server device 100 and the customer terminal 400 may be realized by hardware that realizes each function component (eg, a hard-wired electronic circuit, etc.), or a combination of hardware and software. (Example: A combination of an electronic circuit and a program that controls it) may be realized. Hereinafter, a case where each functional configuration unit of the server device 100 and the customer terminal 400 is realized by a combination of hardware and software will be further described.

FIG. 7 is a diagram illustrating the hardware configuration of the server device 100 and the customer terminal 400 in the second specific example of the second embodiment.

The server device 100 includes a bus 101, a processor 102, a memory 103, a storage 104, an input / output interface 105, and a communication interface 106. Bus 101 is a data transmission line for transmitting and receiving data. The processor 102, the memory 103, the storage 104, the input / output interface 105, and the communication interface 106 transmit and receive data to and from each other via the bus 101. However, the method of connecting the processors 102 and the like to each other is not limited to the bus connection.

The processor 102 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 103 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The storage 104 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card. Further, the storage 104 may be a memory such as a RAM or a ROM.

The storage 104 stores a program module that realizes the functional configuration unit (extraction unit 110, sales promotion unit 120) of the server device 100. By executing each of these program modules, the processor 102 realizes each functional component corresponding to the program module. Here, when the processor 102 executes each of the program modules, the processor 102 may be executed after reading these program modules into the memory 103, or may be executed without being read into the memory 103. The storage 104 can also function as a sales information storage unit 112 and an advertisement information storage unit 122.

The input / output interface 105 is an interface for connecting the server device 100 and the input / output device. The input / output interface 105 includes, for example, an input device such as a mouse and a keyboard, a display device such as a CRT (Cathode Ray Tube) display and an LCD (Liquid Crystal Display), and a touch panel in which these input devices and the display device are integrated. Be connected. An input device or a display device may not be connected to the input / output interface 105.

The communication interface 106 is an interface for connecting the server device 100 to various networks and communicating with an external device (for example, a store terminal 200, an advertising terminal 300, etc.) via the network.

The customer terminal 400 has a bus 401, a processor 402, a memory 403, a storage 404, an input / output interface 405, and a communication interface 406. Bus 401 is a data transmission line for transmitting and receiving data. The processor 402, the memory 403, the storage 404, the input / output interface 405, and the communication interface 406 send and receive data to and from each other via the bus 401. However, the method of connecting the processors 402 and the like to each other is not limited to the bus connection.

The processor 402 is an arithmetic processing unit such as a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit). The memory 403 is a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The storage 404 is a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a memory card. Further, the storage 404 may be a memory such as a RAM or a ROM.

The storage 404 stores a program module that realizes a function of displaying a screen including the advertisement information read by the server device 100. By executing this program module, the processor 402 causes the display device 4051 for the customer terminal 400 to display the screen including the advertisement information. Here, when the processor 402 executes each of the above program modules, these program modules may be read onto the memory 403 and then executed, or may be executed without being read onto the memory 403.

The input / output interface 405 is an interface for connecting the customer terminal 400 and the input / output device. At least, a display device 4051 such as a CRT (Cathode Ray Tube) display or an LCD (Liquid Crystal Display) is connected to the input / output interface 405. An input device (not shown) such as a mouse or a keyboard may be further connected to the input / output interface 405. Further, the input / output interface 405 may be connected to a touch panel or the like in which these input devices and display devices are integrated.

The communication interface 406 is an interface for connecting the customer terminal 400 to various networks and communicating with an external device (for example, a server device 100) via the networks.

The hardware configurations of the server device 100 and the customer terminal 400 are not limited to the configurations shown in FIG. 7.

<Operation example>
Hereinafter, an operation example in the first specific example of the second embodiment will be described with reference to the drawings.

FIG. 8 is a flowchart showing an example of an operation when displaying a screen including advertisement information on the customer terminal 400. It is assumed that the customer terminal 400 uses the screen shown in FIG. FIG. 9 is a diagram for explaining a screen displayed on the display device 4051 of the customer terminal 400. The screen 90'shown in FIG. 9 includes a condition selection area 92'for selecting conditions such as a product category and a product price.

First, when a condition such as a product category or a product price is selected on the screen 90'displayed on the display device 4051 of the customer terminal 400, the customer terminal 400 sets the condition (product category or the product category) selected on the customer terminal 400. The product price) is transmitted to the server device 100 (S302). The extraction unit 110 specifies a product group to be extracted by using the conditions acquired from the customer terminal 400 (S304). For example, it is assumed that the extraction unit 110 acquires the product category of "shoes" and the product price of "5,000 yen or less". In this case, the extraction unit 110 specifies a product of "5,000" yen or less as an extraction target from the product category of "shoes". Then, the extraction unit 110 reads out the sales data of the product group specified in S104 from the sales data stored in the sales information storage unit 112 (S306). Here, the extraction unit 110 may read the sales data satisfying the specified time condition (for example, the sales data of the previous day or the sales data of the previous week), or the sales data regardless of such a time condition. May be read. Then, the extraction unit 110 analyzes the read-out sales data and identifies a product whose sales are equal to or less than the standard (S308). For example, the extraction unit 110 calculates the total number of sales as a parameter by using the number of sales of each product included in each sales data read out in S306. Then, the extraction unit 110 calculates the ratio of the number of sales of each product included in each sales data to the calculated parameter. Then, the extraction unit 110 specifies a product whose calculated ratio is equal to or less than a predetermined threshold value (for example, 1 to 5%) as a “product whose sales are equal to or less than the standard”. Then, the extraction unit 110 acquires (extracts) the product identification information of the "product whose sales are equal to or less than the standard" specified in this way (S310). The extraction unit 110 acquires, for example, product identification information associated with sales data of a product specified as "a product whose sales are below the standard".

Here, as shown in FIG. 8, the extraction unit 110 may determine whether or not the extracted product identification information exceeds a predetermined number (S312). As a result of the determination, when the extracted product identification information exceeds a predetermined number (S312: YES), the extraction unit 110 narrows down the product identification information extracted in S310 to a predetermined number (S314). .. By narrowing down the number of product identification information, it is possible to limit the number of products to be subjected to sales promotion processing (that is, the number of information to be displayed on the display device), and as a result, the information is overloaded and the sales promotion effect is achieved. It is possible to avoid thinning. As a specific example, the extraction unit 110 selects a predetermined number in order from the product whose release time is late (that is, a new product), and narrows down the number of product identification information. In this case, the release time is assumed to be linked to the product identification information in advance. It can be said that a product that has been released for a short time is more likely to have a potential business opportunity, and by proactively targeting such a new product for sales promotion processing, a higher sales improvement effect can be expected. Not limited to this, the extraction unit 110 associates the product identification information with the order of cheapest / highest price and the order of the number of times the sales promotion process is executed (in this case, the number of times the sales promotion process is executed and the date and time of execution are linked to the product identification information. The number of product identification information may be narrowed down by other conditions such as (managed).

Then, the sales promotion unit 120 reads out the advertisement information corresponding to the product identification information extracted by the extraction unit 110 from the advertisement information stored in the advertisement information storage unit 122 (S316). Then, the sales promotion unit 120 causes the display device 4051 of the customer terminal 400 to display the screen including the read advertisement information (S318). The sales promotion unit 120 may transmit the read advertisement information itself to the store terminal 200, or may generate drawing data of the screen including the read advertisement information and send the drawing data to the customer terminal 400. .. In the former case, the customer terminal 400 generates screen drawing data including the advertisement information. Then, the customer terminal 400 uses the generated drawing data to cause the display device 4051 to display a screen including the advertisement information. In the latter case, the customer terminal 400 uses the drawing data received from the server device 100 to display the screen including the advertisement information on the display device 4051.

Specifically, as shown in FIG. 10, the sales promotion unit 120 causes the display device 4051 to display the screen 90 including the advertisement display area 94 for displaying the advertisement information. FIG. 10 is a diagram showing a specific example of a screen displayed on the display device 4051 of the customer terminal 400. FIG. 10 shows a screen example when the product category: “shoes” and the price range “5,000 yen or less” are selected in the condition selection area 92. In this case, in the advertisement display area 94 of the display device 4051, advertisement information of shoes having sales of 5,000 yen or less and sales of less than the standard is displayed.

[Other examples]
Further, in each of the above-mentioned specific examples, the sales promotion unit 120 further reads out the advertisement information of the product other than the "product whose sales are below the standard" and displays the display device (display device 2051 of the store terminal 200, 3051 of the advertising terminal 300, It may be displayed on the display device 4051) of the customer terminal 400. In the following, for convenience of explanation, "products whose sales are below the standard" are also referred to as "first products", and other products are also referred to as "second products". On the screen, the sales promotion unit 120 simultaneously or at different timings the advertisement information corresponding to the product identification information of the first product extracted by the extraction unit 110 and the advertisement information corresponding to the product identification information of the second product. Display it. Here, "displaying at the same time" means that the advertising information of the first product and the advertising information of the second product are included in one screen. Further, "displaying at different timings" means that the screen including the advertisement information of the second product is displayed before or after the screen containing the advertisement information of the first product is displayed. Here, the second product is preferably a top-selling product. By displaying the advertising information of "Products with sales below the standard (1st product)" together with or in the near future with the advertising information of the best-selling products (2nd product), "Products with sales below the standard (1st product)" ) ”Advertising information will be easier for customers to pay attention to. As a result, it is possible to efficiently promote the "product whose sales are below the standard (first product)".

Further, in each of the above-mentioned specific examples, the extraction unit 110 specifies the category of the product to be extracted based on the attribute of the person who should present the advertisement information, and the product belongs to the specified category. You may extract the product identification information of the product whose sales are below the standard. Specifically, the extraction unit 110 can use information such as age, gender, nationality, and tendency of favorite products as attribute information of a person. In the first specific example, the clerk who operates the store terminal 200 manually inputs the attribute information of the customer, for example, and the attribute information is passed to the extraction unit 110. Not limited to this, attribute information such as age and gender may be estimated by the extraction unit 110 analyzing an image captured by an imaging device (not shown). In addition, information on the customer's product preference is managed together with information for identifying the customer, and the extraction unit 110 acquires information on the product preference by using the identification information of the membership card presented by the customer. You may. In addition, the extraction unit 110 may acquire nationality information from a credit card or the like presented by the customer. Further, in the second specific example, the extraction unit 110 may estimate the customer's product preference by using the product purchase history or browsing history cached in the customer terminal 400 or the like. Further, the extraction unit 110 may acquire the installation location of the customer terminal 400 from, for example, the location information of the access point, and estimate the nationality of the customer based on the location information. In this way, by using the attribute information of the customer related to the sales of the product such as age, gender, and nationality, it is possible to efficiently promote the product whose sales are below the standard.

Although the embodiments of the present invention have been described above with reference to the drawings, these are examples of the present invention, and various configurations other than the above can be adopted.

Further, in the plurality of flowcharts used in the above description, a plurality of steps (processes) are described in order, but the execution order of the steps executed in each embodiment is not limited to the order of description. In each embodiment, the order of the illustrated steps can be changed within a range that does not hinder the contents. In addition, the above-described embodiments can be combined as long as the contents do not conflict with each other.

Hereinafter, an example of the reference form will be added.
1. 1.
An extraction means for extracting product identification information of a product whose sales are equal to or less than the standard from a sales storage means for storing the sales of the product in association with the product identification information of the product.
A sales promotion means that performs sales promotion processing that encourages the purchase of a product corresponding to the extracted product identification information.
Information processing device equipped with.
2.
The sales promotion means reads the advertisement information corresponding to the extracted product identification information from the advertisement information storage means that stores the advertisement information of the product in association with the product identification information of the product, and includes the read advertisement information. The process of displaying the screen on the display device is performed as the sales promotion process.
1. 1. The information processing device described in.
3. 3.
The sales promotion means causes a display device arranged in the store to display a screen including the read advertisement information.
2. The information processing device described in.
4.
The category of the product can be specified from the product identification information,
The display device is arranged at the cash register of the store where the product to be settled is registered.
The extraction means
Based on the category corresponding to the product identification information of the product registered at the cash register, the category of the product to be extracted is specified.
Extract product identification information for products that belong to the specified category and whose sales are below the standard.
3. 3. The information processing device described in.
5.
The sales promotion means displays the advertisement information corresponding to the extracted product identification information and the advertisement information corresponding to the product identification information other than the extracted product identification information at the same time or at different timings on the screen.
3. 3. Or 4. The information processing device described in.
6.
The category of the product can be specified from the product identification information,
The extraction means identifies the category of the product to be extracted based on the attribute of the person who should present the advertisement information, and the product identification information of the product belonging to the specified category and whose sales are equal to or less than the standard. To extract,
2. From 5. The information processing device according to any one of the above.
7.
When the extraction means extracts more product identification information than a predetermined number, the extraction means narrows down the extracted product identification information to the predetermined number.
1. 1. From 6. The information processing device according to any one of the above.
8.
The extraction means selects the predetermined number of the product identification information in the order of the latest release time.
7. The information processing device described in.
9.
The computer
From the sales storage means that stores the sales of the product in association with the product identification information of the product, the product identification information of the product whose sales are equal to or less than the standard is extracted.
Performs sales promotion processing that encourages the purchase of products corresponding to the extracted product identification information.
Information processing methods including that.
10.
A screen in which the computer reads the advertisement information corresponding to the extracted product identification information from the advertisement information storage means that stores the advertisement information of the product in association with the product identification information of the product, and includes the read advertisement information. Is performed on the display device as the sales promotion process.
Including that 9. Information processing method described in.
11.
The computer causes a display device arranged in the store to display a screen including the read advertisement information.
Including 10. Information processing method described in.
12.
The category of the product can be specified from the product identification information,
The display device is arranged at the cash register of the store where the product to be settled is registered.
The computer
Based on the category corresponding to the product identification information of the product registered at the cash register, the category of the product to be extracted is specified.
Extract product identification information for products that belong to the specified category and whose sales are below the standard.
Including 11. Information processing method described in.
13.
The computer causes the computer to display the advertisement information corresponding to the extracted product identification information and the advertisement information corresponding to the product identification information other than the extracted product identification information at the same time or at different timings on the screen.
Including 11. Or 12. Information processing method described in.
14.
The category of the product can be specified from the product identification information,
The computer identifies the category of the product to be extracted based on the attribute of the person who should present the advertisement information, and obtains the product identification information of the product belonging to the specified category and whose sales are equal to or less than the standard. Extract,
Including 10. To 13. The information processing method according to any one of the above.
15.
When the computer extracts more product identification information than a predetermined number, the extracted product identification information is narrowed down to the predetermined number.
Including that 9. From 14. The information processing method according to any one of the above.
16.
The extraction means selects the predetermined number of the product identification information in the order of the latest release time.
Including 15. Information processing method described in.
17.
Computer,
An extraction means for extracting product identification information of a product whose sales are equal to or less than a standard from a sales storage means for storing the sales of a product in association with the product identification information of the product.
A sales promotion means that performs sales promotion processing that encourages the purchase of a product corresponding to the extracted product identification information.
A program to function as.
18.
A screen that reads the advertisement information corresponding to the extracted product identification information from the advertisement information storage means that stores the advertisement information of the product in association with the product identification information of the product, and includes the read advertisement information. Is a means for performing the process of displaying the information on the display device as the sales promotion process.
To function as 17. The program described in.
19.
A means for displaying the computer on a display device arranged in a store to display a screen including the read advertisement information.
To function as 18. The program described in.
20.
The category of the product can be specified from the product identification information,
The display device is arranged at the cash register of the store where the product to be settled is registered.
The computer
Based on the category corresponding to the product identification information of the product registered at the cash register, the category of the product to be extracted is specified.
A means for extracting product identification information of products belonging to the specified category and whose sales are below the standard.
To function as 19. The program described in.
21.
A means for displaying the advertisement information corresponding to the extracted product identification information and the advertisement information corresponding to the product identification information other than the extracted product identification information at the same time or at different timings on the screen of the computer.
To function as 19. Or 20. The program described in.
22.
The category of the product can be specified from the product identification information,
The computer identifies the category of the product to be extracted based on the attribute of the person who should present the advertisement information, and obtains the product identification information of the product belonging to the specified category and whose sales are equal to or less than the standard. Means to extract,
To function as 18. From 21. The program described in any one of.
23.
A means for narrowing down the extracted product identification information to the predetermined number when the computer extracts more product identification information than the predetermined number.
To function as 17. From 22. The program described in any one of.
24.
A means for selecting the predetermined number of the product identification information from the computer in the order of the latest release time.
To function as 23. The program described in.

10 Information processing device 100 Server device 101 Bus 102 Processor 103 Memory 104 Storage 105 Input / output interface 106 Communication interface 110 Extraction unit 112 Sales information storage unit 120 Sales promotion unit 122 Advertising information storage unit 200 Store terminal 201 Bus 202 Processor 203 Memory 204 Storage 205 Input / output interface 2051 Display 206 Communication interface 300 Advertising terminal 301 Bus 302 Processor 303 Memory 304 Storage 305 Input / output interface 3051 Display 306 Communication interface 400 Customer terminal 401 Bus 402 Processor 403 Memory 404 Storage 405 Input / output interface 4051 Display 406 Communication interface 90, 90'Screen 92, 92' Condition selection area 94 Advertisement display area

Claims (8)

A first means for extracting a first product whose sales are below the standard, and a second product which belongs to the same category as the first product and is a product other than the first product.
A second means for displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close proximity in time.
Information processing device equipped with. The display device is a display device of a cash register terminal arranged in a store.
The information processing device according to claim 1. The first means identifies the category to which the product registered as the settlement target at the cash register terminal belongs, and extracts the first product and the second product from the specified category.
The information processing device according to claim 2. The display device is a display device of an advertising terminal or a display device of a customer terminal.
The information processing device according to claim 1. The first means specifies a product category based on the attribute of a person who should present advertising information, and extracts the first product and the second product from the specified category.
The information processing device according to any one of claims 1 to 4. The first means narrows down the number of the first products based on the fact that the number of times the advertisement information is displayed is small when the number of the first products is larger than a predetermined number.
The information processing device according to claims 1 to 5. The computer
Extracting the first product whose sales are below the standard and the second product which belongs to the same category as the first product and is a product other than the first product.
Displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close time with each other.
Information processing methods including. On the computer
Extracting the first product whose sales are below the standard and the second product which belongs to the same category as the first product and is a product other than the first product.
Displaying the extracted advertisement information corresponding to the first product and the extracted advertisement information corresponding to the second product on the display device at the same time or in close time with each other.
A program to execute.

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