JP2021064337A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide an information processing device, an information processing method, and a program that can increase incentive for users to purchase products even in campaigns in which a privilege multiplier increases according to the users' achievement status during a target period.SOLUTION: An EC server 3 identifies achievement status of a user of a user terminal 2, triggered by receiving a display request for a specific product from the user terminal 2, identifies at least any one of a multiplier applied to the user regarding the specific product when the user purchases the specific product and privilege given to the user regarding the specific product when the user purchases the specific product according to the identified achievement status, and transmits page information that displays information on the identified at least any one of multiplier and privilege in association with information on the specific product as a response to the display request for the specific product to the user terminal 2.SELECTED DRAWING: Figure 11

Description

The present invention relates to a technical field such as a system that grants benefits such as points according to the achievement status of a user during the target period.

Conventionally, a system has been known on a shopping site on the Internet that presents purchase history information on a web page regarding purchase history such as how much goods have been purchased in the past and how many points have been accumulated. There is. For example, in Patent Document 1, a web page incorporating an acquired image object according to the total of points given to a user when a product is purchased and points currently owned by the user is transmitted to a user terminal. The system to display is disclosed.

Re-table 2011/125884

By the way, as the number of stores purchased and the number of services used during the target period increases, there is a campaign in which the ratio of points given to the price of the purchased product increases. Even if the conventional technology is applied in consideration of such a campaign, the points given to the user cannot be determined only by the price of the product. On the other hand, even if the points given according to the usage status of the user's service are calculated and notified after the user purchases the product, it does not function as an incentive to purchase the product.

Therefore, the present invention is an information processing device and an information processing method capable of increasing an incentive for a user to purchase a product even in a campaign in which the privilege multiplier increases according to the achievement status of the user during the target period. , And to provide a program is one of the issues.

In order to solve the above problem, the invention according to claim 1 stores the achievement status of the user during the target period when the privilege is given according to the achievement status of the user during the target period. An information processing device that can access a database, and a first specific means for specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the user's terminal. According to the achievement status specified by the first specific means, a magnification applied to the user for granting a privilege when the user purchases the specific product, and information on the magnification and the specific product. By the second specific means for specifying at least one of the benefits given to the user when the user purchases the specific product, and the second specific means, which is a privilege determined based on the above. It is characterized by comprising a transmission means for transmitting page information for displaying at least one of the specified information in association with the information of the specific product to the user's terminal as a response to the display request. .. As a result, depending on the achievement status of the user during the target period, at least one of the information of the magnification applied to the user when the specific product is purchased and the privilege given to the user is the information of the specific product. Since it is associated with the information and presented to the user, it is possible to increase the incentive for the user who is browsing before purchasing the specific product to purchase the product.

The invention according to claim 2 is the information processing apparatus according to claim 1, wherein the first specific means further specifies information on a purchased product purchased by the user during the target period, and the first specific means is described. 2 The specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the information of the specific product and the magnification. In addition, the multiplying factor of the difference between the multiplying factor applied to the user when the user purchases the specific product and the multiplying factor applied to the user for granting a privilege at the time of purchasing the purchased product, and the said. It is an additional privilege determined based on the information of the purchased product, and is characterized by specifying the additional privilege given to the user when the user purchases the specific product. As a result, depending on the achievement status of the user during the target period, in addition to at least one of the magnification applied to the user and the privilege given to the user when a specific product is purchased, during the target period. Since the information of the additional privilege given to the user about the purchased product purchased by the user is presented to the user in association with the information of the specific product, the user who browses the specific product can purchase the product. Incentives can be further increased.

The invention according to claim 3 is the information processing apparatus according to claim 1, wherein the first specific means further specifies information on a purchased product purchased by the user during the target period, and the first specific means is described. 2 The specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the magnification and the information of the specific product. In addition, the privilege determined for the purchased product according to the achievement status when the user purchases the specific product, and the purchased product according to the achievement status at the time of purchasing the purchased product. It is a privilege of difference from the privilege determined to be given to the user for the product, and is characterized in that the privilege of the difference given to the user when the user purchases the specific product is specified. To do. As a result, depending on the achievement status of the user during the target period, in addition to at least one of the magnification applied to the user and the privilege given to the user when a specific product is purchased, during the target period. Since the information of the difference benefit given to the user for the purchased product purchased by the user is presented to the user in association with the information of the specific product, the user who browses the specific product can purchase the product. Incentives can be further increased.

The invention according to claim 4 is the information processing apparatus according to claim 1, wherein the first specific means further specifies information on a purchased product purchased by the user during the target period, and the first specific means is described. 2 The specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the information of the specific product and the magnification. In addition, it is a multiplying factor of the difference between the multiplying factor and the multiplying factor applied to the user for granting a privilege at the time of purchasing the purchased product, and is applied to the user when the user purchases the specific product. It is characterized in that the magnification of the difference to be made is specified. As a result, depending on the achievement status of the user during the target period, in addition to at least one of the magnification applied to the user and the privilege given to the user when a specific product is purchased, during the target period. Since the information of the difference magnification applied to the user for the purchased product purchased by the user is presented to the user in association with the information of the specific product, the user who browses the specific product can purchase the product. Incentives can be further increased.

According to the fifth aspect of the present invention, in the information processing apparatus according to the second aspect, whether or not the privilege given to the user for the purchased product changes when the user purchases the specific product. The second specific means further includes a determination means for determining whether or not the product is purchased before the purchase of the specific product, and the second specific means only when it is determined by the determination means that the privilege granted to the purchased product changes. It is characterized by identifying additional benefits. As a result, it is possible to speed up the process of transmitting page information to the user's terminal as a response to a display request for a specific product.

According to the sixth aspect of the present invention, in the information processing apparatus according to the third aspect, whether or not the privilege given to the user for the purchased product changes when the user purchases the specific product. The second specific means further includes a determination means for determining whether or not the product is purchased before the purchase of the specific product, and the second specific means determines that the privilege given to the user for the purchased product changes. As long as it is, it is characterized in that the privilege of the difference is specified. As a result, it is possible to speed up the process of transmitting page information to the user's terminal as a response to a display request for a specific product.

The invention according to claim 7 is the information processing apparatus according to claim 4, wherein when the user purchases the specific product, the magnification applied to the user for the purchased product changes. The second specific means further includes a determination means for determining whether or not the product is purchased before the purchase of the specific product, and the second specific means only when the determination means determines that the magnification applied to the purchased product changes. It is characterized in that the magnification of the difference is specified. As a result, it is possible to speed up the process of transmitting page information to the user's terminal as a response to a display request for a specific product.

The invention according to claim 8 is the information processing apparatus according to claim 1, after the purchase of the product is completed, the purchase information of the purchased product is set as the purchased product, and the purchased product is given to the user. The first specific means further includes a storage means for storing at least one of the applied magnification and the privilege determined to be given to the user in the second database, and the first specific means is the specific. When the product display request is received, the information on the purchased product including the magnification or the privilege is further specified from the second database, and the second specifying means refers to the information on the purchased product. Then, when the user purchases the specific product, at least one of an additional magnification applied to the user and an additional privilege given to the user for the purchased product is calculated, and the transmission is performed. The means is characterized in that the page information including at least one of the information specified by the second specific means is transmitted to the user's terminal as a response to the display request. This makes it possible to more quickly identify and present to the user at least one of the additional multiplier applied to the user and the additional benefits granted to the user for the purchased product.

The invention according to claim 9 is the information processing apparatus according to any one of claims 1 to 8, wherein the second specific means defines a relationship between the achievement condition of the privilege grant and a magnification or a privilege. It is characterized in that at least one of the magnification applied to the user and the privilege given to the user is specified with reference to the config file. As a result, it is possible to realize a highly flexible system while ensuring processing speed without performing hard coding.

The invention according to claim 10 is a setting for setting a period for storing the achievement status in the first database in accordance with the target period in the information processing apparatus according to any one of claims 1 to 9. It is characterized by further providing means. As a result, the user achievement status can be saved according to the change of the target period, so that a highly flexible system can be realized while ensuring the processing speed.

The invention according to claim 11 is the information processing apparatus according to any one of claims 1 to 10, wherein at least one of the page information specified by the second specific means is the user. It is characterized by including a breakdown of at least one of the magnification and the privilege displayed when specified by. As a result, it is possible to promptly present to the user the details of at least one of the magnification applied to the user and the privilege given to the user when a specific product is purchased.

The invention according to claim 12 is executed by a computer that can access a first database that stores the achievement status of the user during the target period when the privilege is granted according to the achievement status of the user during the target period. The information processing method is a step of specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the terminal of the user, and the identified achievement status. A magnification applied to the user for granting a privilege when the user purchases the specific product, and a privilege determined based on the magnification and information of the specific product according to the user. Corresponds the step of specifying at least one of the benefits given to the user when the specific product is purchased and the information of at least one of the specified products to the information of the specific product. It is characterized by including a step of transmitting the page information to be displayed to the user's terminal as a response to the display request.

The invention according to claim 13 is a computer that can access a first database that stores the achievement status of the user during the target period when the privilege is granted according to the achievement status of the user during the target period. In response to the first specific means for specifying the achievement status of the user from the first database and the achievement status specified by the first specific means, triggered by receiving a display request for a specific product from the terminal of the user. The magnification applied to the user for granting the privilege when the user purchases the specific product, and the privilege determined based on the magnification and the information of the specific product, and the user is the user. The specific means for specifying at least one of the benefits given to the user when a specific product is purchased, and the information of at least one of the above-specified means specified by the second specific means. It is characterized in that page information to be displayed in association with product information is made to function as a transmission means for transmitting to the user's terminal as a response to the display request.

According to the present invention, it is possible to increase the incentive for the user to purchase the product even in the campaign in which the privilege multiplier increases according to the achievement status of the user during the target period.

It is a figure which shows the outline structure example of the commercial transaction system S. (A) is a block diagram showing an outline configuration example of the EC server 3, and (B) is a diagram showing an example of a functional block in the system control unit 33. It is a conceptual diagram when the magnification applied to the user is specified when the user purchases a specific product. It is a conceptual diagram when the additional magnification applied to the user is specified when the user purchases a specific product. It is a figure which shows the display example of the page information which displays the information of at least one of the magnification and privilege specified for a specific product. It is a figure which shows the display example of the page information which displays the information of at least one of the magnification and privilege specified for a specific product. It is a figure which shows the display example of the page information which displays the information of at least one of the magnification and privilege specified for a specific product. Display at least one of the specified multipliers and benefits for a particular product, as well as at least one of the additional multipliers and additional benefits specified for purchased products during the applicable period. It is a figure which shows the display example of a page information. Display at least one of the specified multipliers and benefits for a particular product, as well as at least one of the additional multipliers and additional benefits specified for purchased products during the applicable period. It is a figure which shows the display example of a page information. Display at least one of the specified multipliers and benefits for a particular product, as well as at least one of the additional multipliers and additional benefits specified for purchased products during the applicable period. It is a figure which shows the display example of a page information. (A) is a flowchart showing an example of the processing of the display request processing unit 331 when the display request of the specific product is received, and (B) is the processing of the magnification / privilege calculation unit 332 when the display request of the specific product is received. It is a flowchart which shows an example.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. The following embodiments are embodiments when the present invention is applied to a commercial transaction system.

[ 1. Outline of configuration and function of commercial transaction system S ]
First, with reference to FIG. 1, the configuration and functional outline of the commercial transaction system S according to the present embodiment will be described. FIG. 1 is a diagram showing a schematic configuration example of the commercial transaction system S. As shown in FIG. 1, the commercial transaction system S includes a store terminal 1, a user terminal 2, an EC (Electronic Commerce) server 3, a database server 4, and the like. The store terminal 1, the user terminal 2, the EC server 3, and the database server 4 are each connected to the network NW. The network NW is composed of, for example, the Internet, a mobile communication network, a wireless base station thereof, and the like. In the example of FIG. 1, the store terminal 1 and the user terminal 2 are shown one by one, but there are actually a plurality of each.

The store terminal 1 is a terminal used by an operator or the like of a store that sells products (that is, a supplier of products). Here, a product means a product to be traded. Examples of products include home appliances (eg TV, audio, personal computers, cameras, etc.), food, beverages, fashion, interiors, books, sundries, cars, digital content, tickets (eg tickets for participating in various events, etc.) Tickets for using various services), etc., but are not particularly limited. Further, the product also includes, for example, an accommodation plan or a travel plan sold by an accommodation facility or a travel agency, or a usage plan sold by a golf facility or an amusement facility or the like. The store terminal 1 can access the EC server 3 via the network NW and sell various products handled by the store. Each product is given a unique product code for each store and each product.

The user terminal 2 is a terminal used by a user who purchases or considers purchasing a product. The user terminal 2 includes an operation / display unit, a communication unit, a storage unit, a control unit, and the like. The operation / display unit includes, for example, a touch panel having an input function for receiving an operation (user operation) with a human finger, a pen, or the like, and a display function for displaying information on the screen. The storage unit stores programs such as an operating system (OS), an application, and a web browser. The control unit includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like. For example, a personal computer (PC), a smartphone, a tablet, a mobile phone, a portable game machine, or the like can be applied to the user terminal 2.

Further, the user terminal 2 accesses the EC server 3 via the network NW and sends a display request for a specific product (hereinafter referred to as "specific product") to display the page information provided by the EC server 3 on the screen. Display on. Here, as an example of a specific product, a product that satisfies the search condition specified by the user, a product specified by the user from the list of product search results, a product selected by the site operator (for example, a recommended product, etc.) Featured products) and so on. For example, when the specific product is a product satisfying the search condition, the display request of the specific product corresponds to the search request of the specific product and includes the search condition. The display request for the specific product is transmitted to the EC server 3 by the web browser or application of the user terminal 2. The page information is composed of, for example, a structured document (for example, HTML (Hyper Text Markup Language) document, XHTML document, etc.) file that constitutes a web page, and may include image data of a product.

The EC server 3 is composed of one or a plurality of server computers, and provides an EC site to which a specific URL (Uniform Resource Locator) is assigned on the network NW. The EC site is operated by, for example, a site operator (that is, a provider of product information) different from the store. Examples of EC sites include shopping mall sites, facility reservation sites, travel reservation sites, and the like. The EC server 3 can access various databases included in the database server 4 via the network NW, and executes the process described later with reference to the data stored in the database. Further, the EC server 3 executes various processes (for example, information provision process, exhibition acceptance process, registration process, etc.) in response to various requests from the store terminal 1 accessed via the network NW. Further, the EC server 3 executes various processes (for example, information provision process, order acceptance process, settlement process, etc.) in response to various requests from the user terminal 2 accessed via the network NW.

The database server 4 is composed of one or a plurality of server computers, and is composed of a product (item) database (DB) 41, a store database (DB) 42, a user database (DB) 43, and an achievement status database (DB) 44 (first database). An example), a purchase database (DB) 45 (an example of a second database), a config database (DB) 46, and the like. The EC server 3 may be provided with all or a part of these databases.

The product database 41 is a database that stores information on products that have been put up for sale by a store. In the product database 41, for example, a product code, a product category, a product name, a price, specifications, a product image, an inventory quantity, a store ID of a store where a product is exhibited, and the like are stored in a distinguishable manner for each product. The product database 41 may include a value value of the product (for example, a value set according to the value of the product). The store database 42 is a database that stores information on stores registered as stores on the EC site. In the store database 42, for example, a store ID (store identification information), a password, a store name, an email address, a telephone number, an address, and the like are stored in a distinguishable manner for each store. Here, the store ID and password are authentication information required for the store to log in to the EC site.

The user database 43 is a database that stores information on users registered as members on the EC site. In the user database 43, for example, a user ID (user identification information), a password, a user name, an e-mail address, a telephone number, an address, a member rank, an owned card type, and the like are stored in a distinguishable manner for each user. Here, the user ID and password are authentication information required for the user to log in to the EC site. Member ranks include, for example, diamond members, platinum members, gold members, silver members, regular members, etc., and users have benefits according to the member rank (in this example, diamond members have the highest member rank). Is to be provided. Here, the privilege refers to points and coupons that can be used for payment at the time of purchasing a product, as well as special treatment given to the user. In this embodiment, points are taken as an example as a privilege. The owned card type is the type of card owned by the member. The card is a payment card having a payment function of at least one of a credit card, an electronic money card, a debit card, a point card, and the like that can be used for payment at the time of purchasing a product. The card types include, for example, regular cards, gold cards, premium cards, and the like, and users are provided with benefits and the like according to the card types.

The achievement status database 44 is a database that stores the achievement status of the user during the target period when the privilege is given according to the achievement status of the user during the target period. In the present embodiment, as such a case, a campaign (also referred to as an activity or an event) in which a user can enter is taken as an example. In the achievement status database 44, for example, the user ID entered in the campaign, the campaign ID (campaign identification information) of the campaign, the achievement status of the user during the target period of the campaign, and the like are stored in a distinguishable manner for each user. ing. There are various types of campaigns, and the achievement status of users during the target period is stored for each campaign. The target period of the campaign is the target period for achieving the conditions, and corresponds to the action period of the user. That is, the user's action (behavior) during the target period is the target for determining the achievement condition. The target period of the campaign is set to, for example, one month or one year, and can be extended (renewed). The achievement status of the user is, for example, whether or not the action performed by the entered user during the target period satisfies the predetermined achievement condition (that is, the condition is achieved), or whether or not the achievement condition is satisfied. Shows the time-series status that can be determined. In one campaign, multiple achievement conditions may be set in stages. The achievement status in this case may indicate whether or not the achievement conditions of which stage are satisfied.

Examples of achievement conditions are (i) membership registration, (ii) purchase of goods using a specific type of card, (iii) purchase of goods at a particular store or site, (iv). This includes purchasing (buying around) products at multiple stores, (v) using multiple services, and (vi) winning a specific team in group sports such as baseball and soccer. Such achievement conditions, also called campaign rules, vary from campaign to campaign, and some of the achievement conditions may overlap or the achievement conditions may conflict with each other. For example, while there are campaigns in which product purchases before entry are also eligible for benefits, there are also campaigns in which product purchases before entry are not eligible for benefits. Also, for example, even if the achievement conditions of two different campaigns are the same, such as purchasing a product using a specific type of card, one campaign has a lower limit (for example, one purchase amount). There are cases where tax-included less than 1,000 yen is not applicable (for example, specified in the achievement conditions), but in the other campaign, there may be a difference such that there is no lower limit on the amount of one purchase. Also, even if the achievement conditions of two different campaigns are the same, such as purchasing products at multiple stores, there is an upper limit (for example, 6000 points) for the benefits earned in one campaign (for example, achievement conditions). However, in the other campaign, there may be a difference such that there is no upper limit on the benefits that can be earned. Furthermore, the upper limit of earned benefits may be set differently according to the member rank (for example, the upper limit of earned benefits for diamond members is set to 15000 points, the upper limit of earned benefits for platinum members is set to 12000 points). There is (eg, specified in the achievement conditions). In addition, there are campaigns in which benefits are given only once for product purchases when the conditions are met, and there are campaigns in which benefits are given for each product purchase after the conditions are met (for example, during the achievement conditions). Specified).

The purchase database 45 is a database that stores the purchase information of the product (hereinafter referred to as “purchased product”) and the privilege information of the purchased product in association with each other after the purchase of the product is completed. In the purchase database 45, for example, the order number of the purchased product, the purchase information of the purchased product, the privilege information of the purchased product, and the like are stored in a distinguishable manner for each order. Here, the purchase information includes, for example, the user ID of the user who is the purchaser of the purchased product, the store ID of the store which is the seller of the purchased product, the price of the purchased product, and the like. The purchase information may include the value value of the purchased product. The privilege information includes at least one of the magnification applied to the user for granting the privilege for the purchased product and the privilege determined to be granted to the user. Such benefits are determined based on the multiplier applied to the user and information on the purchased product (eg, price (may be a value value, the same applies hereinafter)) (eg, benefit = multiplier x price / 100 (minority points or less). (Truncate, the same applies below)), or determined based on the number of conditions achieved (or the number of conditions achieved x coefficient) and the information of the purchased product (for example, price) (for example, privilege = number of conditions achieved x price / 100) ). The benefits decided to be granted to the user are the benefits actually granted to the user by reaching the scheduled benefit grant date, or the cancellation before the scheduled benefit grant date (for example, purchase of a product). It refers to a privilege (that is, a provisionally granted privilege) that can be canceled by cancellation. The purchase information and privilege information may be configured to be stored in the purchase database 45 as a temporary file.

The config database 46 is a config file that defines the relationship between the achievement conditions for granting benefits (for example, campaign rules) and the content of benefits (multiplier applied to the user or benefits granted to the user) for each campaign. Is a database that stores. For example, a config file is a file composed of a plurality of records. In each record, for example, a campaign ID, a target period, achievement conditions, privilege contents, a privilege grant date, and the like are registered. In addition, among the plurality of campaigns shown in the configuration file, the campaign to be preferentially applied may be included. In this case, the campaign to be prioritized is given a relatively high priority (priority), so that the campaign is preferentially applied. Such priorities may be specified in the config file.

[ 2. Configuration and functions of EC server 3 ]
Next, the configuration and functions of the EC server 3 according to the present embodiment will be described with reference to FIG. FIG. 2A is a block diagram showing a schematic configuration example of the EC server 3. As shown in FIG. 2A, the EC server 3 includes a communication unit 31, a storage unit 32, a system control unit 33, and the like. The communication unit 31 has a function of connecting to the network NW and performing communication. The storage unit 32 is composed of, for example, a hard disk drive or the like, and stores an operating system, a server program (including the program of the present invention), and the like. The server program may be downloaded from a predetermined server to the EC server 3, or may be read from a recording medium such as a CD or DVD and stored in the storage unit 32.

The system control unit 33 as a computer includes a CPU, a ROM, a RAM, and the like, and executes a server program and the like on the OS. FIG. 2B is a diagram showing an example of a functional block in the system control unit 33. As shown in FIG. 2B, the system control unit 33 serves as a display request processing unit 331, a magnification / privilege calculation unit 332, a purchase request processing unit 333, a retention period setting unit 334, and the like by executing a server program or the like. Function. Here, the display request processing unit 331 is an example of the first specific means and the transmission means in the present invention. The privilege calculation unit 332 is an example of the second specific means and the determination means in the present invention. The purchase request processing unit 333 is an example of the storage means in the present invention. The storage period setting unit 334 is an example of the setting means in the present invention. The display request processing unit 331, the magnification / privilege calculation unit 332, and the purchase request processing unit 333 may be configured by separating hardware such as a server.

The display request processing unit 331 identifies and acquires the achievement status of the user of the user terminal 2 from the achievement status database 44, triggered by receiving the display request of the specific product transmitted from the user terminal 2 through the communication unit 31. To do. The display request processing unit 331 receives information on purchased products purchased by the user during the target period of the campaign when a display request for a specific product is received (purchased information on purchased products and the purchased products). It is advisable to further identify and acquire the privilege information) from the purchase database 45.

The magnification / privilege calculation unit 332 is applied (that is, planned to be applied) to the user in order to grant the privilege when the user purchases a specific product according to the achievement status of the user specified by the display request processing unit 331. ) And at least one of the benefits given (that is, planned to be given) to the user when the user purchases a specific product. Here, the privilege given to the user is determined (calculated) based on the magnification applied to the user and the information (for example, price) of the specific product. The multiplier applied to the user and the privilege given to the user depend on the multiplier, but basically, the larger the number of campaigns that meet the conditions, the larger the number of campaigns that meet the conditions, and the larger the number of conditions achieved in one campaign Become. In addition, the privilege may be specified by using the number of achievements of the user's condition instead of the magnification. In this case, the magnification / privilege calculation unit 332 specifies the privilege to be given to the user according to the number of achievements of the condition (or the number of achievement of the condition × coefficient) when the user purchases the specific product.

FIG. 3 is a conceptual diagram when a magnification applied to a user when the user purchases a specific product is specified. In FIG. 3, for example, 1x magnification means that the user is applied with 1x magnification added when the condition is achieved. In the example of FIG. 3A, the achievement status of the user at the time of receiving the display request of the specific product X is as follows: campaign a with a magnification of 1 times, campaign b with a magnification of 2 times, and campaign e with a magnification of 1 times. Indicates that the conditions have been achieved. Therefore, the magnification applied to the user before receiving the display request of the specific product X (that is, when purchasing a product other than the product X before the reception) is specified as 4 times. By referring to the achievement status as shown in FIG. 3 (A), the achievement status when the user purchases the specific product X is estimated according to the achievement status as shown in FIG. 3 (B). To. In the example of FIG. 3B, the achievement status when the user purchases the specific product X is, in addition to the campaigns a, b, and e, the campaign c with a magnification of 0.5 times plus and the campaign d with a magnification of 1 times plus. It is shown that the conditions are achieved in each of the above. Therefore, when the user purchases the specific product X, the magnification applied to the user for the specific product X is specified as 5.5 times.

The magnification / privilege calculation unit 332 refers to the config file stored in the config database 46, and sets the magnification applied to the user and the privilege given to the user when the user purchases a specific product. It is more effective if at least one of them is specified. In particular, even if a campaign with various achievement conditions is added or changed in chronological order as described above, information about the campaign can be easily added or changed to the config file. It can be set (flexibly), and it is possible to realize a highly flexible system while ensuring processing speed without performing hard coding.

Furthermore, if the display request processing unit 331 acquires information on purchased products (purchased information on purchased products and privilege information on the purchased products) purchased by the user during the target period of the campaign, the magnification is increased. The privilege calculation unit 332 refers to the information of the purchased product, and when the user purchases the specific product, the additional magnification applied to the user for the purchased product and the additional privilege given to the user It is advisable to specify at least one of them. More specifically, the magnification / privilege calculation unit 332 has at least the magnification applied to the user when the user purchases the specific product and the privilege given to the user based on the information of the magnification and the specific product. In addition to either one, the magnification applied to the user when the user purchases a specific product (for example, 5.5 times) and the magnification applied to the user for granting benefits at the time of purchasing the purchased product (for example, 5.5 times). , 4x) and (eg, 1.5x) is specified as an additional magnification applied to the user when the user purchases a particular product. Then, the magnification / privilege calculation unit 332 is an additional privilege determined based on the specified additional magnification and information on the purchased product (for example, price), and when the user purchases the specific product. Calculate the additional benefits granted to the user (eg, additional benefits = additional multiplier x price / 100). That is, in this case, the privilege given to the user when the user purchases the specific product is the sum of the privilege given to the user for the specific product and the additional privilege given to the user for the purchased product. ..

FIG. 4 is a conceptual diagram when an additional magnification applied to a user when the user purchases a specific product is specified. The achievement status shown in FIG. 4 (A) is the same as that in FIG. 3 (A). Therefore, the magnification applied to the user for the purchased product Y (that is, at the time of purchasing the purchased product Y) before receiving the display request for the specific product X is specified as 4 times. This can be identified more quickly by referring to the information on the purchased products stored in the purchase database 45. The achievement status shown in FIG. 4 (B) is the same as that in FIG. 3 (B). Therefore, when the user purchases the specific product X, the additional magnification applied to the user for the purchased product Y is specified as 5.5 times −4 times = 1.5 times.

As another example, the user's achievement status may be used instead of the magnification to identify additional benefits. In this case, the magnification / privilege calculation unit 332 adds at least one of the magnification applied to the user when the user purchases the specific product and the privilege given to the user, and the specific product by the user. Benefits determined for purchased products according to the achievement status of the user when purchasing (for example, the number of achievements of conditions: 5.5) and the achievement status of the user at the time of purchasing the purchased products (for example, achievement of conditions) Number: 4) A benefit that is different from the benefit that is decided to be given to the user for the purchased product, and an additional benefit that is given to the user when the user purchases a specific product. Identify as.

The magnification / privilege calculation unit 332 determines whether or not the magnification applied to the user or the privilege given to the user changes for the purchased product when the user purchases the specific product (that is, this time). (Preliminary judgment before purchasing a specific product) whether or not the conditions will be met for any of the campaigns in the entry by purchasing the product, and if it is determined that the multiplier applied or the benefits granted to the purchased product will change. Only if this is the case, additional multipliers or additional benefits may be calculated for the purchased product. As a result, it is possible to speed up the process of transmitting page information to the user terminal 2 as a response to a display request for a specific product.

Then, the display request processing unit 331 displays page information (for example, the web) in which at least one of the information of the magnification and the privilege specified for the specific product by the magnification / privilege calculation unit 332 is displayed in association with the information of the specific product. Page) is transmitted to the user terminal 2 as a response to a display request for a specific product. Alternatively, the display request processing unit 331 further includes information on at least one of the additional magnification and the additional privilege specified for the purchased product by the magnification / privilege calculation unit 332 (that is, specified for the specific product). Magnification + additional magnification specified for the purchased product and at least one of the benefits specified for the specific product + additional benefits specified for the purchased product) Page information for the specific product It is transmitted to the user terminal 2 as a response to the display request. The page information transmitted as described above is at least one of the magnification and the privilege displayed when at least one of the magnification and the privilege specified for the specific product is specified by the user. It is good to include the breakdown. As a result, it is possible to promptly present to the user the details of at least one of the magnification applied to the user and the privilege given to the user when the specific product is purchased.

5 to 7 are diagrams showing a display example of page information for displaying at least one of the magnification and the privilege specified for the specific product. In the example of FIG. 5 (A), the information of the privilege (66 points) and the magnification (5.5 times) specified by the magnification / privilege calculation unit 332 is the information of the specific product (in this example, the product image, the product name, and the price). It is displayed in association with. Here, the magnification (5.5 times) is the magnification applied to the user for the specific product when the user purchases the specific product "sneakers", and the privilege (66 points) is the magnification applied to the user for the specific product "sneakers". This is a privilege given to the user for the specific product when the product is purchased. As a result, it is possible to increase the incentive for the user to purchase a specific product. In the example of FIG. 5A, the price of the specific product “sneakers” is 1,200 yen, so the privilege is calculated as 5.5 times × 1,200 yen / 100 = 66 points.

Then, when the character string 51 indicating "66 points (5.5 times)" is specified by the user in FIG. 5 (A), the privilege (66 points) and the magnification (5.5 times) are as shown in FIG. 5 (B). ) Breakdown 52 is popped up. In addition, another character string (for example, "see the breakdown") may be displayed in the vicinity of the character string 51, and the breakdown 52 may be popped up when the other character string is specified. .. In the breakdown 52, "member + 1 times" means that the magnification is increased by 1 times (applicable to each product purchase) by registering as a member by the user's application, and corresponds to the campaign a shown in FIG. (That is, the conditions have been met). "Regular card + 2x" means that the regular card is issued by the user's application and the magnification is doubled (applicable to each product purchase), which corresponds to the campaign b shown in FIG. (That is, the conditions have been met). "Store A + 0.5 times" means that when store A is used for the first time by the user's purchase, the magnification is increased by 0.5 times (applicable only to this product purchase), and the campaign c shown in FIG. (That is, the condition has not been achieved). "Buying around 2 stores + 1x" means that when the number of buying around stores reaches 2 stores due to the user's purchase, the magnification is increased by 1x (applicable only to this product purchase), as shown in Fig. 3. Corresponds to the indicated campaign d (that is, the condition is not achieved). After that, when the number of stores that buy around reaches 3 stores due to the purchase by the user, the magnification will be doubled. "Team X victory + 1x" means that the magnification is increased by 1x when Team X entered by the user wins, and corresponds to the campaign e shown in FIG. 3 (that is, the condition has been achieved). Each benefit shown in the breakdown 52 is calculated based on the magnification applied in each campaign and the price of the product (for example, 1 time x 1,200 yen / 100 = 12 points (pt)).

On the other hand, in the example of FIG. 6A, the privilege (66 points) specified by the magnification / privilege calculation unit 332 is displayed in association with the information of the specific product, and the magnification is not displayed. When the character string 53 indicating "66 points" is specified by the user in FIG. 6 (A), the breakdown 54 of the privilege (66 points) is displayed as shown in FIG. 6 (B). Each benefit shown in the breakdown 54 is calculated based on the magnification applied to the user and the price of the product. When the character string 53 indicating "66 points" is specified by the user in FIG. 6 (A), the breakdown 52 (FIG. 5 (B)) of the privilege (66 points) and the magnification (5.5 times) is displayed in a pop-up. It may be configured to be. On the other hand, in the example of FIG. 7A, the magnification (5.5 times) specified by the magnification / privilege calculation unit 332 is displayed in association with the information of the specific product, and the privilege is not displayed. When the character string 55 indicating "point award 5.5 times" is specified by the user in FIG. 7 (A), the breakdown 56 of the magnification (5.5 times) is displayed as shown in FIG. 7 (B). In addition, in FIG. 7 (A), when the character string 55 indicating "point grant 5.5 times" is specified by the user, the breakdown 52 (FIG. 5 (B)) of the privilege (66 points) and the magnification (5.5 times) is obtained. It may be configured to be displayed in a pop-up.

8 to 10 show at least one of the additional magnification and the additional benefit specified for the purchased product during the target period, in addition to the information of at least one of the magnification and the benefit specified for the specific product. It is a figure which shows the display example of the page information which displays one of the information. In the example of FIG. 8A, the privilege (94 points) and the magnification (5.5 times) information specified by the magnification / privilege calculation unit 332 are displayed in association with the information of the specific product. Here, the magnification (5.5 times) is a magnification applied to the user when the user purchases the specific product “sneakers”. On the other hand, the benefits (94 points) are the benefits (66 points) given to the user for the specific product when the user purchases the specific product "sneakers" and the user when the user purchases the specific product. This is the total of the additional benefits (28 points) given to the user for the purchased products during the target period of. Although not shown, the price of the purchased product is assumed to be 1,900 yen.

Then, when the character string 61 indicating "94 points (5.5 times)" is specified by the user in FIG. 8 (A), the privilege (94 points) and the magnification (5.5 times) are as shown in FIG. 8 (B). ) Breakdown 62 is popped up. In the breakdown 62, “member + 1 times”, “regular card + 2 times”, and “team X victory +1 times” are the same as the breakdown 52 shown in FIG. 5 (B). Such a multiplier is a multiplier already applied to the user for granting benefits for the purchased product during the target period, and the privilege determined based on the multiplier and the price of the purchased product has already been granted to the user (or It is a privilege (decided to be granted). Therefore, these multipliers and benefits do not provide additional multipliers and benefits for purchased products. On the other hand, "Store A + 0.5 times" in the breakdown 62 means that store A is used for the first time not only for specific products but also for purchased products during the target period by purchasing specific products, so the ratio (0.5 times) is An additional multiplier applied to the user for purchased items. Then, the privilege determined based on the additional magnification and the price of the purchased product (for example, 0.5 times x 1,900 yen / 100 = 9 points (pt)) is an additional privilege given to the user for the purchased product. .. Similarly, in the breakdown 62, "2 stores around the purchase + 1 times" means that the number of stores around the purchase reaches 2 stores not only for the specific product but also for the purchased product during the target period due to the purchase of the specific product. 1x) is an additional multiplier applied to the user for purchased items. Then, the privilege determined based on the additional magnification and the price of the purchased product (for example, 1 time x 1,900 yen / 100 = 19 points (pt)) is an additional privilege given to the user for the purchased product. ..

On the other hand, in the example of FIG. 9A, the privilege (94 points) specified by the magnification / privilege calculation unit 332 is displayed in association with the information of the specific product, and the magnification is not displayed. When the character string 63 indicating "94 points" is specified by the user in FIG. 9 (A), the breakdown 64 of the privilege (94 points) is displayed as shown in FIG. 9 (B). Each benefit shown in the breakdown 64 is calculated based on the magnification applied to the user and the price of the product. When the character string 63 indicating "94 points" is specified by the user in FIG. 9 (A), the breakdown 62 (FIG. 8 (B)) of the privilege (94 points) and the magnification (5.5 times) is displayed in a pop-up. It may be configured to be. On the other hand, in the example of FIG. 10A, the magnification (5.5 times) specified by the magnification / privilege calculation unit 332 is displayed in association with the information of the specific product, and the privilege is not displayed. When the character string 65 indicating "point award 5.5 times" is specified by the user in FIG. 10 (A), the breakdown 66 of the magnification (5.5 times) is displayed as shown in FIG. 10 (B). In addition, in FIG. 10 (A), when the character string 65 indicating "points granted 5.5 times" is specified by the user, the breakdown 62 (FIG. 8 (B)) of the privilege (94 points) and the magnification (5.5 times) is obtained. It may be configured to be displayed in a pop-up.

When the purchase request processing unit 333 receives the purchase request of the product transmitted from the user terminal 2 through the communication unit 31, the purchase request processing unit 333 executes the payment processing of the product in response to the purchase request. When the payment process is completed, the purchase of the product is completed. Then, after the purchase of the product is completed, the purchase request processing unit 333 assigns the purchased product as the purchased product, the purchase information of the purchased product, the magnification applied to the user for the purchased product, and the user. Is stored in the purchase database 45 in association with the privilege information including at least one of the privilege determined by. In this way, when the purchase of the product is completed, the product is regarded as a purchased product, and at least one of the magnification applied to the user for the purchased product and the privilege determined to be given to the user is included. By storing the privilege information so that it can be referred to later, when the user browses a specific product, the additional magnification applied to the user for the purchased product and the additional privilege given to the user can be identified more quickly. It becomes possible to present it to the user.

The retention period setting unit 334 sets a retention period for storing the achievement status of the user in the achievement status database 44 according to the target period of the campaign. For example, when the target period of the campaign is first set, the retention period will be set accordingly. In addition, when the target period of the campaign is changed after that, the retention period will be changed accordingly. For example, if the target period of the campaign is one month, the storage period is also set to one month, and if the target period of the campaign is extended from one month to two months, the storage period is automatically extended to two months. When the set retention period elapses, the user's achievement status is reset (that is, the initial state before the condition is achieved). As a result, the user achievement status can be saved according to the change in the target period of the campaign, so that a highly flexible system can be realized while ensuring the processing speed.

When the purchased product information (purchased product purchase information and privilege information about the purchased product) is stored in the purchase database 45 as a temporary file, the retention period setting unit 334 responds to the target period of the campaign. Therefore, a retention period for storing the temporary file in the purchase database 45 may be set. For example, when the target period of the campaign is changed, the retention period of the temporary file is also changed accordingly, and the temporary file is automatically deleted when the target period of the campaign is exceeded. As a result, only the necessary files can be accessed, so that the processing speed can be improved. In addition, all the data including the achievement status of the user and the information of the purchased product may be separately saved.

[ 3. Operation of EC server 3 when receiving a display request for a specific product ]
Next, an operation example of the EC server 3 when receiving a display request for a specific product will be described with reference to FIG. FIG. 11A is a flowchart showing an example of processing of the display request processing unit 331 when the display request of the specific product is received, and FIG. 11B is a magnification / privilege calculation unit when the display request of the specific product is received. It is a flowchart which shows an example of the process of 332. The display request for the specific product is assumed to be a display request for the product specified by the user from the list of product search results based on the search conditions specified by the user of the user terminal 2. Further, it is assumed that the EC server 3 identifies the user (user ID) by logging in to the user of the user terminal 2.

The process shown in FIG. 11A is triggered by the receipt of a display request for a specific product. When the process shown in FIG. 11A is started, the display request processing unit 331 acquires information on the specific product (for example, product ID, product image, product name, price) related to the display request from the product database 41. (Step S1). Next, the display request processing unit 331 is based on the user ID of the user specified by login (hereinafter referred to as "specific user"), the campaign ID of one or more campaigns in which the specific user has entered, and the target of the campaign. The achievement status of the specific user during the period (that is, the achievement status associated with the user ID of the specific user) is specified and acquired from the achievement status database 44 (step S2).

Next, the display request processing unit 331 identifies and acquires the member rank of the specific user from the user database 43 based on the user ID of the specific user (step S3). Next, the display request processing unit 331 obtains information on the purchased products purchased by the specific user (purchase information on the purchased products and privilege information on the purchased products) from the purchase database 45 based on the user ID of the specific user. Acquire (step S4). If there is no purchased product purchased by a specific user, the information on the purchased product is not acquired from the purchase database 45.

Next, the display request processing unit 331 has information on the specific product acquired in step S1, achievement status acquired in step S2, member rank acquired in step S3, and information on the purchased product acquired in step S4. A magnification / privilege calculation command including the above is output to the magnification / privilege calculation unit 332 (step S5). The member rank does not have to be included in the calculation command of the magnification / privilege. In addition, information on purchased products may not be included in the calculation command for magnification / privilege.

The process shown in FIG. 11B is started with the reception of the magnification / privilege calculation command from the display request processing unit 331 as a trigger. The information included in the magnification / privilege calculation command is stored in the reference information storage area of the RAM and is referred to as appropriate. When the process shown in FIG. 11B is started, the magnification / privilege calculation unit 332 acquires the config file from the config database 46 (step S11). Next, the magnification / privilege calculation unit 332 refers to the config file acquired in step S11 and grants the privilege from the campaigns specified from the reference information storage area (for example, the campaign in which the specific user has entered). (For example, a campaign that meets the conditions) that is the target of the above is filtered and extracted (step S12).

Next, the magnification / privilege calculation unit 332 selects one of the campaigns extracted in step S12 (for example, selects a campaign ID) (step S13). Here, if there is a campaign with a relatively high priority (specified in the config file) among the campaigns extracted in step S12, the campaign with the high priority is preferentially selected. ..

Next, the magnification / privilege calculation unit 332 refers to the config file and grants the privilege when the specific user purchases the specific product according to the achievement status of the specific user during the target period of the campaign selected in step S13. The magnification applied to the specific user for the specific product is specified (step S14). Next, the magnification / privilege calculation unit 332 is given to the specific user for the specific product when the specific user purchases the specific product based on the magnification specified in step S14 and the information (for example, price) of the specific product. The privilege is calculated and specified (step S15).

Next, the magnification / privilege calculation unit 332 stores the information of the purchased product of the specific user in the reference information storage area, and the campaign selected in step S13 is a campaign with a privilege based on the information of the purchased product. It is determined whether or not there is (step S16). When the magnification / privilege calculation unit 332 determines that the information of the purchased product of a specific user is stored in the reference information storage area and the selected campaign is a campaign with a privilege based on the information of the purchased product. (Step S16: YES), the process proceeds to step S17. On the other hand, in the magnification / privilege calculation unit 332, the information of the purchased product of the specific user is not stored in the reference information storage area, or the selected campaign has a privilege based on the information of the purchased product. If it is determined that this is not the case (step S16: NO), the process proceeds to step S19.

In step S17, the magnification / privilege calculation unit 332 applies the config file acquired in step S11 and the magnification applied to a specific user for granting benefits to the purchased products during the target period of the campaign selected in step S13. (That is, the magnification included in the privilege information stored in the reference information storage area) and the additional magnification applied to the specific user for the purchased product when the specific user purchases the specific product. .. For example, if the multiplier applied to a specific user when purchasing a purchased product of a specific user is 2 times, and the multiplier applied to a specific user when the specific user purchases a specific product is 3 times, add ( The magnification of (difference) is specified as 1x. In some cases, the magnification applied to the specific user at the time of purchasing the purchased product of the specific user was 0 times. Next, the magnification / privilege calculation unit 332 determines the purchased product when the specific user purchases the specific product based on the additional magnification specified in step S17 and the information (for example, price) of the purchased product. The additional benefit given to is calculated and specified (step S18). In this way, by going through the process of step S18 with respect to the campaign selected in step S13, the privilege given to the specific user when the specific user purchases the specific product is the privilege given to the specific user for the specific product ( That is, it is the sum of the privilege specified in step S15) and the additional privilege given to the user for the purchased product (that is, the privilege specified in step S18).

When the magnification / privilege calculation unit 332 determines in step S16 that the information of the purchased product of the specific user is stored in the reference information storage area, the purchase product is purchased by the specific user. It may be determined whether or not the magnification applied to the specific user or the privilege given to the specific user changes. That is, with respect to the campaign selected in step S13, it is determined in advance whether or not the conditions are achieved as shown in FIG. 4 (B). In this case, when the magnification / privilege calculation unit 332 determines that the magnification applied to the specific user or the privilege given to the specific user does not change, the magnification / privilege calculation unit 332 proceeds to step S19 without proceeding to step S17 and applies to the specific user. Only when it is determined that the magnification to be applied or the privilege given to the specific user changes, the process proceeds to step S17.

In step S19, the magnification / privilege calculation unit 332 determines whether or not there is a campaign that has not yet been selected among the campaigns extracted in step S12. When the magnification / privilege calculation unit 332 determines that there is a campaign that has not yet been selected among the campaigns extracted in step S12 (step S19: YES), the unit returns to step S13 and selects a campaign that has not yet been selected. , Perform the same processing as above. The benefits (or benefits and additional benefits) identified in such a loop process may be cumulative. On the other hand, when the magnification / privilege calculation unit 332 determines that there is no campaign that has not yet been selected among the campaigns extracted in step S12 (step S19: NO), the process proceeds to step S20.

In step S19, the magnification / privilege calculation unit 332 indicates whether or not the cumulative value of the privilege (or privilege and additional privilege) exceeds the upper limit of the acquired privilege (specified in the config file) according to the member rank of the specific user. If it is further determined and it is determined that the upper limit of the acquired privilege has been exceeded, the process may be configured to proceed to step S20. In this case, for example, benefits corresponding to campaigns with relatively low priority will be excluded.

In step S20, the magnification / privilege calculation unit 332 determines the magnification specified in step S14 for the campaign selected in step S13 (in the case of a plurality of campaigns, each campaign), and the privilege (or privilege (or) specified in step S15). In addition to these magnifications and benefits, the calculation result including the additional magnification specified in step S17 and the additional benefits specified in step S18) is output to the display request processing unit 331.

Then, when the display request processing unit 331 receives the calculation result from the magnification / privilege calculation unit 332 (step S6: YES), at least one of the magnification and the privilege specified for the specific product based on the calculation result. Page information (or information that includes at least one of the additional magnification and the additional benefit specified for the purchased product in addition to such information) in association with the information of the specific product (or information The cumulative value (total) and breakdown of at least one of the above-mentioned magnification and privilege may be included) is transmitted to the user terminal 2 as a response to the display request of the specific product (step S7). As a result, the page information is displayed on the screen of the user terminal 2.

As described above, according to the above embodiment, the EC server 3 identifies the achievement status of the user of the user terminal 2 by using the reception of the display request of the specific product from the user terminal 2 as a trigger, and the identification is performed. Depending on the achievement status, at least one of the multiplication factor applied to the user for the specific product when the user purchases the specific product and the privilege given to the user for the specific product when the user purchases the specific product. Page information that identifies one and displays at least one of the specified magnification and privilege in association with the information of the specific product is transmitted to the user terminal 2 as a response to the display request of the specific product. Therefore, depending on the achievement status of the user during the target period of the campaign, at least one of the information of the multiplying factor applied to the user when a specific product is purchased and the privilege given to the user is specified. It can be presented to the user in association with the product information. Therefore, it is possible to increase the incentive for the user who is browsing before purchasing the specific product to purchase the product.

Further, the EC server 3 identifies the achievement status of the user of the user terminal 2 by receiving a display request of the specific product from the user terminal 2, and the user specifies the specific product according to the specified achievement status. In addition to at least one of the multiplication factor applied to the user for the specific product and the privilege given to the user for the specific product when purchasing the product, the purchased product already purchased by the user during the target period is also included. Specify at least one of the additional (difference) multiplier applied to the user and the additional (difference) benefit given to the user for the purchased product, and the specified additional multiplier and additional benefit. Since the page information including at least one of them is further transmitted to the user terminal 2 as a response to the display request of the specific product, the specific product is purchased according to the achievement status of the user during the target period of the campaign. In addition to at least one of the multiplication factor applied to the user for the specific product and the privilege given to the user for the specific product, it is applied to the user for the purchased product purchased by the user during the target period. At least one of the information of the additional magnification and the additional privilege given to the user for the purchased product can be presented to the user in association with the information of the specific product. Therefore, it is possible to further increase the incentive for the user who browses the specific product to purchase the product.

Although one embodiment of the present invention has been described above, the present invention is not limited to the above embodiment, and various configurations and the like are modified from the above embodiment without departing from the gist of the present invention. It is also included in the technical scope of the present invention. For example, in the above embodiment, the campaign has been applied as an example of the case where the privilege is given according to the achievement status of the user during the target period, but the present invention has been described according to the achievement status of the user during the target period. It can be applied to anything as long as the benefits are granted. Further, in the above embodiment, the magnification and the privilege according to the magnification are specified for each target campaign, but the present invention is not limited to this. For example, after extracting all the target campaigns, specifying the magnification applied to the specific user according to the extracted campaign and the achievement status of the specific user, the privilege given based on the magnification and the information of the specific product. , The magnification and the privilege given based on the information of the purchased product may be specified.

1 Store terminal 2 User terminal 3 EC server 4 Database server 31 Communication unit 32 Storage unit 33 System control unit 331 Display request processing unit 332 Magnification / privilege calculation unit 333 Purchase request processing unit 334 Retention period setting unit

In order to solve the above problem, the invention according to claim 1 stores the achievement status of the user during the target period when the privilege is given according to the achievement status of the user during the target period. An information processing device that can access a database, and a first specific means for specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the user's terminal. A magnification that changes according to the achievement status specified by the first specific means, and is a magnification applied to the user for granting a privilege when the user purchases the specific product, and the magnification and the magnification. A second specific means for specifying at least one of the benefits given to the user when the user purchases the specific product, which is a privilege determined based on the information of the specific product. A transmission means for transmitting page information for displaying at least one of the information specified by the second specific means in association with the information of the specific product to the user's terminal as a response to the display request. It is characterized by being prepared. As a result, depending on the achievement status of the user during the target period, at least one of the information of the magnification applied to the user when the specific product is purchased and the privilege given to the user is the information of the specific product. Since it is associated with the information and presented to the user, it is possible to increase the incentive for the user who is browsing before purchasing the specific product to purchase the product.

The invention according to claim 12 is executed by a computer that can access a first database that stores the achievement status of the user during the target period when the privilege is granted according to the achievement status of the user during the target period. The information processing method is a step of specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the terminal of the user, and the identified achievement status. A magnification that changes according to the above, and is determined based on the magnification applied to the user for granting benefits when the user purchases the specific product, the magnification, and information on the specific product. The step of specifying at least one of the benefits given to the user when the user purchases the specific product, and the specific information of at least one of the specified benefits. It is characterized by including a step of transmitting page information to be displayed in association with product information to the user's terminal as a response to the display request.

The invention according to claim 13 is a computer that can access a first database that stores the achievement status of the user during the target period when the privilege is granted according to the achievement status of the user during the target period. In response to the first specific means for specifying the achievement status of the user from the first database and the achievement status specified by the first specific means, triggered by receiving a display request for a specific product from the terminal of the user. The magnification that changes according to the above, which is the magnification applied to the user for granting the privilege when the user purchases the specific product, and the privilege determined based on the magnification and the information of the specific product. A second specific means for specifying at least one of the benefits given to the user when the user purchases the specific product, and at least one of the benefits specified by the second specific means. It is characterized in that the page information for displaying the information in association with the information of the specific product is made to function as a transmission means for transmitting the page information as a response to the display request to the terminal of the user.

Claims (13)

An information processing device that can access the first database that stores the achievement status of the user during the target period when the privilege is given according to the achievement status of the user during the target period.
A first specific means for specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the user's terminal.
According to the achievement status specified by the first specific means, a magnification applied to the user for granting a privilege when the user purchases the specific product, and information on the magnification and the specific product. A second specific means for specifying at least one of the benefits given to the user when the user purchases the specific product, which is a privilege determined based on the above.
A transmission means for transmitting page information for displaying at least one of the information specified by the second specific means in association with the information of the specific product to the user's terminal as a response to the display request.
An information processing device characterized by being equipped with. The first specific means further specifies information on purchased products purchased by the user during the target period.
The second specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the magnification and information of the specific product. In addition to one of them, the multiplying factor of the difference between the multiplying factor applied to the user when the user purchases the specific product and the multiplying factor applied to the user for granting a privilege at the time of purchasing the purchased product. And an additional benefit determined based on the information of the purchased product, which specifies the additional benefit given to the user when the user purchases the specific product. Item 1. The information processing apparatus according to item 1. The first specific means further specifies information on purchased products purchased by the user during the target period.
The second specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the magnification and the information of the specific product. In addition to one of them, the privilege determined for the purchased product according to the achievement status when the user purchases the specific product and the achievement status at the time of purchasing the purchased product are described. Specifying the privilege of the difference from the privilege determined to be given to the user for the purchased product and the privilege of the difference given to the user when the user purchases the specific product. The information processing apparatus according to claim 1. The first specific means further specifies information on purchased products purchased by the user during the target period.
The second specific means is at least one of a magnification applied to the user when the user purchases the specific product and a privilege given to the user based on the magnification and information of the specific product. In addition to one of them, when the user purchases the specific product, the ratio is the difference between the ratio and the ratio applied to the user for granting a privilege at the time of purchasing the purchased product. The information processing apparatus according to claim 1, wherein the magnification of the difference applied to the above is specified. Further provided with a determination means for determining whether or not the privilege given to the user for the purchased product changes when the user purchases the specific product before purchasing the specific product.
The information according to claim 2, wherein the second specific means identifies the additional privilege only when the determination means determines that the privilege granted to the purchased product changes. Processing equipment. Further provided with a determination means for determining whether or not the privilege given to the user for the purchased product changes when the user purchases the specific product before purchasing the specific product.
The third specific means is characterized in that the difference privilege is specified only when it is determined by the determination means that the privilege given to the user with respect to the purchased product changes. The information processing device described. Further provided with a determination means for determining whether or not the magnification applied to the user for the purchased product changes when the user purchases the specific product before purchasing the specific product.
The information according to claim 4, wherein the second specifying means specifies the multiplying factor of the difference only when the determining means determines that the multiplying factor applied to the purchased product changes. Processing equipment. After the purchase of the product is completed, at least the purchase information of the purchased product with the product as the purchased product, the magnification applied to the user for the purchased product, and the privilege determined to be given to the user. Further provided with a storage means for storing in the second database in association with either one.
When the display request for the specific product is received, the first specific means further specifies the information on the purchased product including the magnification or the privilege from the second database.
The second specific means is given to the user with an additional magnification applied to the user for the purchased product when the user purchases the specific product with reference to the information of the purchased product. Calculate at least one of the additional benefits
1. The transmission means is characterized in that the page information including at least one of the information specified by the second specific means is transmitted to the user's terminal as a response to the display request. The information processing device described in. The second specific means refers to a config file that defines the relationship between the achievement condition of the privilege grant and the multiplier or the privilege, and at least the multiplier applied to the user and the privilege granted to the user. The information processing apparatus according to any one of claims 1 to 8, wherein any one of them is specified. The information processing apparatus according to any one of claims 1 to 9, further comprising a setting means for setting a period for storing the achievement status in the first database according to the target period. The page information is characterized by including a breakdown of at least one of the magnification and the privilege displayed when at least one of the information specified by the second specific means is designated by the user. The information processing apparatus according to any one of claims 1 to 10. An information processing method executed by a computer that can access a first database that stores the achievement status of a user during the target period when a privilege is given according to the achievement status of the user during the target period.
A step of specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the user's terminal, and
Depending on the specified achievement status, it is determined based on the magnification applied to the user for granting benefits when the user purchases the specific product, the magnification, and the information of the specific product. A step of specifying at least one of the benefits given to the user when the user purchases the specific product, which is a privilege, and a step of specifying at least one of the benefits.
A step of transmitting page information for displaying at least one of the specified information in association with the information of the specific product to the user's terminal as a response to the display request.
An information processing method characterized by including. A computer that can access the first database that stores the achievement status of the user during the target period when the privilege is granted according to the achievement status of the user during the target period.
A first specific means for specifying the achievement status of the user from the first database, triggered by receiving a display request for a specific product from the user's terminal.
According to the achievement status specified by the first specific means, a magnification applied to the user for granting a privilege when the user purchases the specific product, and information on the magnification and the specific product. By the second specific means for specifying at least one of the benefits given to the user when the user purchases the specific product, which is a privilege determined based on the above, and the second specific means. A program characterized in that page information for displaying at least one of the specified information in association with the information of the specific product is made to function as a transmission means for transmitting to the user's terminal as a response to the display request. ..

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