JP2020154656A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device, an information processing method, and an information processing program which appropriately predict user demands related to the movement to a destination according to a purpose.SOLUTION: In an information processing system, an information processing device includes: a specification unit which specifies a target user who moves for a predetermined purpose; and an estimation unit which estimates a departure site from which the target user moves for the predetermined purpose. The specification unit specifies, as a target user who moves for the predetermined purpose, a target user who moves to a destination in accordance with the predetermined purpose. The estimation unit estimates, as a departure site, a departure site from which the target user moves to the destination site for the predetermined purpose.SELECTED DRAWING: Figure 3

Description

Embodiments of the present invention relate to information processing devices, information processing methods and information processing programs.

Conventionally, techniques for forecasting various demands have been provided. For example, there is known a technique for predicting the demand for a target corresponding to a search query based on the search query and the user's location information at the time of searching by the search query.

Japanese Patent No. 6353144

However, with the above-mentioned prior art, it is not always possible to appropriately predict the user's demand for moving to a destination according to the purpose.

For example, in the above-mentioned prior art, the search query and the user's location information at the time of searching by the search query are acquired, and the score in the area corresponding to the location information based on the number of searches by the search query is obtained, and the search query. The score of the target corresponding to is generated, and the demand for the target in the area is predicted based on the generated score. As described above, since the above-mentioned prior art only predicts what kind of demand is in each area, it is possible to appropriately predict the user's demand for moving to the destination according to the purpose. Not necessarily.

The information processing device according to the present application is characterized by having a specific unit that identifies a target user who acts for a predetermined purpose, and an estimation unit that estimates a starting point when the target user moves for the predetermined purpose. To do.

According to one aspect of the embodiment, there is an effect that the user's demand for moving to a destination according to a purpose can be appropriately predicted.

FIG. 1 is a diagram showing an example of information processing according to an embodiment. FIG. 2 is a diagram showing a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the information processing device according to the embodiment. FIG. 4 is a diagram showing an example of the estimation result storage unit according to the embodiment. FIG. 5 is a diagram showing an example of the business information storage unit according to the embodiment. FIG. 6 is a flowchart showing an information processing procedure according to the embodiment. FIG. 7 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, an information processing apparatus, an information processing method, and a mode for carrying out an information processing program (hereinafter, referred to as “the embodiment”) according to the present application will be described with reference to the drawings. Note that this embodiment does not limit the information processing apparatus, information processing method, and information processing program according to the present application. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. An example of information processing]
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of information processing according to an embodiment. The information processing according to the embodiment is performed by the information processing device 100 shown in FIG.

Prior to the description of FIG. 1, the information processing system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 2, the information processing system 1 according to the embodiment includes a terminal device 10, a business operator device 20, and an information processing device 100. The terminal device 10, the operator device 20, and the information processing device 100 are connected to each other via a network N so as to be able to communicate by wire or wirelessly. The information processing system 1 shown in FIG. 2 may include a plurality of terminal devices 10, a plurality of operator devices 20, and a plurality of information processing devices 100.

The terminal device 10 is an information processing device used by the user. The terminal device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. For example, the terminal device 10 displays a result (for example, a search result) associated with the action on a display screen according to the action of the user (for example, a search action).

In the example of FIG. 1, in the information processing system 1, as an example of the terminal device 10, the terminal device 10-1 of the user U1, the terminal device 10-2 of the user U2, the terminal device 10-3 of the user U3, and the user U4 terminal devices 10-4 are included. As described above, in the example of FIG. 1, the terminal device 10 is identified and described for each user, but when it is not necessary to distinguish between them, it is simply described as the terminal device 10. Further, the number of terminal devices 10 included in the information processing system 1 does not have to be four as in the example of FIG. 1, and the number is not limited.

The operator device 20 is an information processing device used by each company such as a travel agency, a bus company, a railway company, and an accommodation facility (for example, a hotel company). The operator device 20 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, or the like. For example, these business operators are affiliated companies related to the "business operator T" that manages the information processing apparatus 100 according to the embodiment, or are companies that have some kind of contract. As will be described later, the information processing apparatus 100 provides information according to the demand to the operator apparatus 20 of the operator corresponding to the demand predicted by the information processing apparatus 100.

Here, the premise for performing information processing according to the embodiment will be described. For example, if there is a fact that event E is held at venue H and a user who wants to participate in event E can be identified, the departure place when the user who wants to participate in event E moves toward venue H is estimated. It can be connected to. In addition, as in this example, if there is a series of connections between the purpose, the place of departure, and the destination (destination), it becomes possible to appropriately predict what kind of demand there will be. For example, it may be possible to appropriately predict the user's demand for moving to a destination according to the purpose.

Based on the above assumptions, the information processing apparatus 100 according to the embodiment performs information processing according to the embodiment. Specifically, the information processing device 100 identifies a target user who acts (moves) for a predetermined purpose. For example, the information processing device 100 identifies a target user based on the behavior information of each user (for example, the behavior information indicating the behavior on the Internet). As an example, the information processing apparatus 100 identifies a target user based on the search behavior of each user, the posting behavior of each user on SNS (Social Networking Service), or the usage status of the route search service. Further, for example, the information processing device 100 identifies a user whose predetermined purpose and a destination corresponding to the predetermined purpose are estimated based on the user's behavior information as a target user.

Further, the information processing device 100 estimates the departure place of the target user based on the position information acquired by the terminal device 10 of the specified target user. In addition, the information processing device 100 estimates the number of target users scheduled to depart from this departure point. Then, the information processing apparatus 100 predicts what kind of demand there is based on these estimation results. Then, the information processing apparatus 100 provides information on the demand to the business operator corresponding to the predicted demand. Hereinafter, an example of information processing according to the embodiment will be described. Specifically, an example of information processing according to the embodiment will be described step by step with reference to FIG. In addition, a storage unit included in the information processing device 100 will be described as appropriate.

In the example of FIG. 1, as users for which various action information is acquired, user U1, user U2, user U3, and user U4 (hereinafter, may be referred to as "users U1 to U4") are taken as an example. In such a case, for example, the identification information (user ID) for identifying the user U1 is "U1". Other user IDs of users also follow the same rules. Further, in the example of FIG. 1, the user U1 possesses the terminal device 10-1. Further, in the example of FIG. 1, the user U2 possesses the terminal device 10-2. Further, in the example of FIG. 1, the user U3 possesses the terminal device 10-3. Further, in the example of FIG. 1, the user U4 possesses the terminal device 10-4.

In such a state, the information processing apparatus 100 provides, for example, action information indicating what kind of action has been taken on the Internet, or action information indicating what kind of action has been taken in the real world from users U1 to U4. It is acquired (received), and the acquired action information is stored in the action information storage unit 121 as a history (step S1). The information processing device 100 may acquire the behavior information only during a predetermined period, or may continuously acquire the behavior information regardless of the period. Further, the information processing device 100 may acquire the action information at any timing. For example, the information processing device 100 may acquire the behavior information every minute or the behavior information every hour.

The information processing device 100 may also appropriately acquire the position information (current position information) of each user and store it in the action information storage unit 121. By accumulating the position information, the information processing apparatus 100 can estimate the place of residence (address) of the specified target user and the normal range of action.

Further, in the present embodiment, the information processing apparatus 100 performs a search action related to a search action (query search) for inputting a search query into a predetermined search engine as action information, and a posting action (SNS posting) such as a comment to a predetermined SNS. ), The usage status (usage history) of services related to movement and travel such as route search service and accommodation reservation service are given as examples. However, the behavior information targeted by the information processing device 100 is not limited to these behavior information, and any behavior information can be used as long as it is behavior information that can be acquired from the user. For example, the information processing apparatus 100 can use browsing information indicating when and what kind of news article was browsed, and purchasing information such as when and what kind of product was purchased as action information.

Here, the behavior information storage unit 121 will be described. The behavior information storage unit 121 stores information regarding the behavior information acquired from each user. In the example of FIG. 1, the action information storage unit 121 has items such as "user ID", "action ID", "date and time", and "action information". In addition, the "behavior information" includes items such as "query search information", "SNS posting information", and "route search information".

The "user ID" indicates identification information that identifies the user or the user's terminal device 10. The "action ID" indicates the search behavior indicated by the "query search information" at the corresponding "date and time", the posting behavior indicated by the "SNS posting information", and the identification information that identifies the route search behavior indicated by the "route search information". .. The "date and time" indicates the date and time when the action indicated by the "behavior information" was performed.

The "query search information" is information indicating what kind of query search was performed, and is, for example, information indicating a search query used in a query search at the corresponding "date and time". The "SNS posting information" is information indicating what kind of SNS posting was made, for example, information indicating a comment or an image posted in the SNS posting at the corresponding "date and time". The "route search information" is information indicating what kind of route search was performed. For example, the departure point (departure station) and the destination (arrival station) set in the route search with the corresponding "date and time". ), Information indicating the scheduled departure date and time.

In the example of the behavior information storage unit 121 shown in FIG. 1, the information processing device 100 indicates that the user U1 searches for the date and time "DT1" using the search query "singer MU, February 10 Yokohama concert". The query search information shown is acquired. In addition, the information processing device 100 has acquired route search information indicating that the user U1 has performed a route search with "Yokohama" set as the destination at the date and time "DT1". Then, the information processing device 100 associates the acquired information with the user ID "U1" and stores it in the action information storage unit 121.

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the information processing device 100 searches the information processing device 100 using the search query "singer MU, February 10 ticket" at the date and time "DT2". The query search information indicating is acquired. In addition, the information processing device 100 has acquired SNS posting information indicating that the user U2 has posted a comment such as "I will come to the singer MU Yokohama ABC venue" on the date and time "DT1". Then, the information processing device 100 stores the acquired information in the action information storage unit 121 in association with the user ID "U2".

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the information processing device 100 has posted a comment such as "Singer MU is good, I'm going to the XYZ tour in February" at the date and time "DT3" by the user U3. SNS posting information indicating is acquired. In addition, the information processing device 100 acquires route search information indicating that the user U3 has performed a route search with the date and time "February 10" and the destination set to "Yokohama" at the date and time "DT3". There is. Then, the information processing device 100 associates the acquired information with the user ID "U3" and stores it in the action information storage unit 121.

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the information processing device 100 uses the query search information indicating that the user U4 has performed a search using the search query "sports gym" at the date and time "DT4". Have acquired. Then, the information processing device 100 associates the acquired information with the user ID "U4" and stores it in the action information storage unit 121.

Next, the information processing device 100 estimates the purpose of the user and the destination according to the purpose based on the behavior information of the user for each user who has acquired the behavior information (step S2). That is, the information processing device 100 estimates for each user who has acquired the behavior information, for what purpose and where the user is going to go, based on the behavior information of the user.

For example, the information processing device 100 estimates a destination and a destination or identifies a target user corresponding thereto based on a search behavior in which a search query including unique information about a predetermined event is used. .. As an example, the information processing apparatus 100 is based on a search behavior in which a search query including either the event name of a predetermined event or the performer name of a performer of a predetermined event is used as unique information. To estimate the destination and destination, and to identify the target user corresponding to this.

Further, for example, the information processing apparatus 100 estimates a destination and a destination and identifies a target user corresponding thereto based on the posting behavior of the posting behavior including the content including unique information about a predetermined event. As an example, the information processing apparatus 100 has a purpose based on a posting action containing one of the event name of a predetermined event or the performer name of a performer of a predetermined event as unique information. And estimate the destination and identify the corresponding target user. In addition, the information processing device 100 may estimate the purpose and destination and specify the target user corresponding thereto based on the posting behavior of the posting behavior including the unique information about the predetermined landmark. it can.

Further, for example, the information processing apparatus 100 estimates a destination and a destination based on a usage history of a predetermined route search service or a predetermined accommodation reservation service, and identifies a target user corresponding thereto.

Further, the information processing apparatus 100 includes items (for example, events) and destinations (for example, venue names) indicating the above-estimated purpose in the rapidly rising ranking of search queries, popular keywords used in SNS, and the like. In this case, the date and time when an item indicating the purpose (for example, an event) occurs may be dynamically estimated (searched) from the viewpoint that many users have the same purpose.

In the example of the behavior information storage unit 121 shown in FIG. 1, the user U1 searches for the search query "singer MU, February 10 Yokohama concert" on the same day, and also searches for the route at the destination "Yokohama". .. In such an example, the information processing apparatus 100 estimates the purpose "to watch the concert of the singer MU on February 10" and the destination "Yokohama" according to the purpose for the user U1. In other words, the information processing apparatus 100 presumes that the user is going to "Yokohama" for the purpose of "watching the concert of the singer MU on February 10".

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the user U2 searches with the search query "singer MU, February 10 ticket" on the same day, and also "comes to the singer MU Yokohama ABC venue". I posted a comment on SNS. In such an example, the information processing device 100 similarly estimates the purpose "to watch the concert of the singer MU on February 10" and the destination "Yokohama" according to the purpose for the user U2. In other words, the information processing apparatus 100 presumes that the user is going to "Yokohama" for the purpose of "watching the concert of the singer MU on February 10".

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the user U3 posts a comment "Singer MU is good, I'm going to the XYZ tour in February" on SNS, and the departure date and time "February 10" and I am searching for a route at the destination "Yokohama". In such an example, the information processing apparatus 100 similarly estimates for the user U3 the purpose "to watch the concert of the singer MU on February 10" and the destination "Yokohama" according to the purpose. In other words, the information processing apparatus 100 presumes that the user is going to "Yokohama" for the purpose of "watching the concert of the singer MU on February 10".

Further, in the example of the behavior information storage unit 121 shown in FIG. 1, the user U4 is searching with the search query "sports gym". However, the search query "sports gym" does not, for example, indicate any event or a landmark such as a venue name. That is, it is highly possible that the search query is not used in a state where there is a clear destination according to the purpose for some purpose. In such a case, the information processing device 100, the destination, and the destination are not estimated.

Next, the information processing device 100 identifies a target user who acts for a predetermined purpose based on the estimation result estimated in step S2 (step S3). Specifically, the information processing device 100 identifies a target user who intends to move to a destination according to a predetermined purpose. According to the example shown in step S2, the information processing apparatus 100 identifies users U1 to U3 as target users. Specifically, the information processing apparatus 100 has a predetermined purpose of "watching the concert of the singer MU on February 10" for the users U1 to U3, and the destination "a destination according to the predetermined purpose". Identify the target user who is going to move to "Yokohama (or Yokohama ABC venue)". On the other hand, the information processing device 100 does not specify the user U4 as a target user.

As described above, in step S3, the information processing apparatus 100 identifies the target user for each purpose and the destination according to the purpose. In the example of FIG. 1, the information processing apparatus 100 has a predetermined purpose of "watching the concert of the singer MU on February 10", and the destination "Yokohama (or Yokohama ABC venue) according to the predetermined purpose". ) ”, Users U1 to U3 are specified as target users. However, of course, in addition to this, the information processing apparatus 100 has, for example, "participating in a DEF international conference" as a predetermined purpose, and the destination "Tokyo (or a conference hall in Tokyo)" according to the predetermined purpose. It is also possible to specify users U7 to U9 as target users who want to move to "H)". Therefore, although not shown in FIG. 1, the information processing apparatus 100 stores such an estimation result in the estimation result storage unit 122, which will be described later. For example, the information processing apparatus 100 stores the user ID of the target user in the estimation result storage unit 122 for each combination of the purpose and the destination according to the purpose.

Next, the information processing device 100 acquires position information for each target user corresponding to the purpose and the destination according to the purpose (step S4). In the example of FIG. 1, the information processing apparatus 100 acquires the position information of each of the users U1 to U3. For example, the information processing device 100 acquires the position information indicating the position where the action indicated by the action information is performed from the terminal devices 10 of the users U1 to U3. Such position information is, for example, position information acquired by the terminal device 10 using a GPS (Global Positioning System) function. The position information can be stored in the action information storage unit 121 in association with, for example, the "user ID" and the "action ID".

In the example of FIG. 1, the user U1 is located at the position LC1 (which can also be rephrased as the position information LC1). Therefore, the information processing device 100 acquires the position information LC1 from the terminal device 10-1 of the user U1. Further, in the example of FIG. 1, the user U2 is located at the position LC2 (which can also be rephrased as the position information LC2). Therefore, the information processing device 100 acquires the position information LC2 from the terminal device 10-2 of the user U2. Further, in the example of FIG. 1, the user U3 is located at the position LC3 (which can also be rephrased as the position information LC3). Therefore, the information processing device 100 acquires the position information LC3 from the terminal device 10-3 of the user U3.

Next, the information processing apparatus 100 estimates the starting point when the target user moves to the destination according to a predetermined purpose based on the position information acquired in step S4 (step S5). In the example of FIG. 1, the information processing apparatus 100 estimates the departure point of each of the users U1 to U3 based on the position information of each of the users U1 to U3. For example, the information processing device 100 is the position information LC1 of the user U1, and when most of the plurality of position information acquired within the predetermined period indicates the position LC1, the position LC1 is set at the location of the user U1. Presumed to be. The same applies to users U2 and U3.

Next, the information processing apparatus 100 estimates (aggregates) the number of target users scheduled to depart from each point based on the departure point estimated in step S5 (step S6). For example, the information processing device 100 estimates the number of target users scheduled to depart from each point based on the departure point for each combination of the purpose and the destination according to the purpose. Each point based on the place of departure may be, for example, a prefecture unit or an administrative division unit such as a city, ward, town or village.

As an example, assuming that the position information LC1 of the user U1 is included in the R city of Aomori prefecture, the information processing device 100 will perform a concert of the singer MU on February 10 in the R city of Aomori prefecture. The number of target users who are going to "Yokohama" for the purpose of "viewing" is estimated (aggregated) including the user U1. For example, assuming that the estimation result at this time is "N1" person, the information processing apparatus 100 stores this information in the estimation result storage unit 122.

Further, for example, assuming that the position information LC2 of the user U2 is included in the M city of Aomori prefecture, the information processing device 100 "views the concert of the singer MU on February 10" in the M city of Aomori prefecture. The number of target users who are going to "Yokohama" for the purpose of "" is estimated (aggregated) including the user U2. For example, assuming that the estimation result at this time is "N2" person, the information processing apparatus 100 stores this information in the estimation result storage unit 122.

Further, for example, assuming that the position information LC3 of the user U3 is included in the S city of Aomori prefecture, the information processing apparatus 100 "views the concert of the singer MU on February 10" in the S city of Aomori prefecture. The number of target users who are going to "Yokohama" for the purpose of "" is estimated (aggregated) including the user U3. For example, assuming that the estimation result at this time is "N3" person, the information processing apparatus 100 stores this information in the estimation result storage unit 122.

Next, the information processing apparatus 100 predicts what kind of demand there is based on the estimation results so far (step S7). For example, the information processing device 100 predicts what kind of demand there is from the starting point of the target user. For example, the number of target users "N1" who are going to "Yokohama" from R city in Aomori prefecture for the purpose of "watching the concert of singer MU on February 10" is a predetermined threshold (for example, 100 people). ) Is exceeded, the information processing device 100 predicts that "the demand for airplanes departing from R city in Aomori prefecture and bound for Tokyo will increase around February 10".

Further, the information processing apparatus 100 may predict what kind of demand there is from the destination of the target user. For example, the number of target users "N1" who are going to "Yokohama" from R city in Aomori prefecture for the purpose of "watching the concert of singer MU on February 10" is a predetermined threshold (for example, 100 people). ) Is exceeded, the information processing apparatus 100 predicts that "the demand for accommodation facilities around Yokohama Station will increase around February 10".

Then, the information processing apparatus 100 provides information to the business operator corresponding to the demand based on the demand predicted in step S7 (step S8). In the case of the example of step S7, for example, the information processing apparatus 100 is expected to increase the demand for passenger aircraft use for the airline company EP1 in R city, Aomori prefecture, so that the operation plan and price setting (for example, price increase) Etc.) to provide information that proposes a review. Further, as shown in FIG. 1, the information processing device 100 is expected to increase the number of guests with respect to the hotel company EP3 that operates the accommodation facilities around Yokohama Station, so that the accommodation plan and the price setting ( For example, we will provide information that proposes a review of (such as raising prices). Of course, the information processing device 100 can provide information not only to such transportation companies and accommodation companies but also to nearby retail stores and the like.

As described above, the information processing device 100 according to the embodiment identifies a target user who acts for a predetermined purpose, and estimates a starting point when the specified target user moves for a predetermined purpose. .. Then, the information processing apparatus 100 provides information based on the demand to the business operator according to the demand based on the demand predicted from the estimation result. As a result, the information processing device 100 is preparing to move from each user to a destination according to the predetermined purpose, for example, based on the behavior information of each user. Since such a target user can be specified, it is possible to predict an appropriate demand regarding the starting point (which may be the destination) of the target user. Then, for example, if the purpose of the information processing device 100 is a concert, the information processing apparatus 100 provides the business owner with a demand for the goods of the concert, so that the business owner is, for example, a means of transportation to the concert venue. It is also possible to temporarily expand the business to sales strategies such as sales of goods in collaboration with the concert venue and sales promotion activities such as sales of goods around the concert venue.

[2. Information processing device configuration]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 3, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. For example, the information processing device 100 is a server device that performs information processing described with reference to FIG.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes an action information storage unit 121, an estimation result storage unit 122, and a business information storage unit 123. Since the behavior information storage unit 121 is as described in FIG. 1, detailed description here will be omitted.

(About the estimation result storage unit 122)
The estimation result storage unit 122 stores various estimation results estimated for the user. For example, the estimation result storage unit 122 may use the estimation result (combination of the purpose and the destination according to the purpose) estimated in step S2 of FIG. 1 or the estimation result (starting point) estimated in step S3 of FIG. ) Etc. are counted by Kio. Here, FIG. 4 shows an example of the estimation result storage unit 122 according to the embodiment. In the example of FIG. 4, the estimation result storage unit 122 has items such as "purpose", "destination", "target user", and "number of people".

The “purpose” is the user's purpose estimated based on the user's behavior information, and is, for example, information indicating the purpose estimated in step S2 of FIG. The “destination” is the user's destination estimated based on the user's behavior information, and is, for example, information indicating the destination estimated in step S2 of FIG. That is, the "destination" is a destination according to the corresponding "purpose". “Target user” indicates a target user who moves for a predetermined purpose. Specifically, the "target user" indicates a target user who intends to go to a destination according to the predetermined purpose for a predetermined purpose. The “target user” indicates, for example, the target user identified in step S3 of FIG. 1 based on the estimation result estimated in step S2 of FIG. The “number of people” is the number of target users scheduled to depart from each area based on the departure place, and indicates, for example, the total result (number of people) totaled in step S6 of FIG.

Here, in the example of FIG. 4, the item "target user" includes an item indicating an area such as "R city in Aomori prefecture", "M city in Aomori prefecture", and "S city in Aomori prefecture". Each such area (place name) indicates the departure place of the target user or a specific area including the departure place (for example, an administrative division such as a city, ward, town, or village). Further, in the example of FIG. 4, the item "number of people" also includes the departure place of the target user or a specific area including the departure place, "R city in Aomori prefecture", "M city in Aomori prefecture", and " Items such as "S City, Aomori Prefecture" are included.

For this reason, in the example of Fig. 4, let's go to "Yokohama" (Yokohama ABC Hall, which is a venue in Yokohama City) for the purpose of "watching the concert of singer MU on February 10". Among the target users, the users starting from R city in Aomori prefecture include user U1, user U21, etc., and the number of target users starting from R city in Aomori prefecture is "N1". Shown. In addition, the example of FIG. 4 shows a user who is going to "Yokohama" for the purpose of "watching a concert of singer MU on February 10" and whose departure point is M city, Aomori prefecture. There are user U2, user U22, etc., and the number of target users starting from M city in Aomori prefecture is "N2". In addition, the example of FIG. 4 shows a user whose departure point is S city, Aomori prefecture, among the target users who are going to "Yokohama" for the purpose of "watching the concert of the singer MU on February 10". There are user U3, user U23, etc., and the number of target users starting from S city, Aomori prefecture is "N3".

(About the business information storage unit 123)
The business information storage unit 123 stores information about a business that receives information based on demand. Here, FIG. 5 shows an example of the business information storage unit 123 according to the embodiment. In the example of FIG. 5, the business information storage unit 123 has items such as “business ID”, “industry”, and “location”.

The "business ID" indicates identification information that identifies a business that receives information based on demand, or a business device 20 of the business. "Industry" indicates the type of business of the business operator identified by the "business operator ID". "Location" indicates the location of the business operator identified by the "business operator ID". For example, the "location" may be the location of the head office of a business operator identified by a "business ID", or the location where the business operator is developing a service (for example, in the case of a hotel company, a hotel). Location).

That is, in the example of FIG. 5, the business operator identified by the business operator ID "EP1" is engaged in the transportation business for passengers, and the location is "LC11".

(About control unit 130)
Returning to FIG. 3, in the control unit 130, various programs stored in the storage device inside the information processing device 100 are executed by the CPU (Central Processing Unit), the MPU (Micro Processing Unit), etc. using the RAM as the work area. It is realized by. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 includes an acquisition unit 131, a specific unit 132, an estimation unit 133, and a providing unit 134, and realizes or executes an information processing function or action described below. .. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 3, and may be another connection relationship.

(About acquisition unit 131)
The acquisition unit 131 acquires various information about the user. As shown in step S1 of FIG. 1, the acquisition unit 131 acquires, for example, user behavior information. For example, the acquisition unit 131 acquires behavior information indicating the behavior of the user on the Internet. For example, the acquisition unit 131 acquires search information indicating the user's search behavior, posting information indicating the posting behavior to a predetermined SNS, and usage information (usage history) indicating the use of the route search service or the accommodation reservation service. For example, the acquisition unit 131 can acquire behavior information from a predetermined external device (for example, an external device that cooperates with the information processing device 100). In addition, the acquisition unit 131 stores the acquired behavior information in the behavior information storage unit 121.

Further, the acquisition unit 131 appropriately acquires the action information from the action information storage unit 121 at a predetermined timing when the information processing according to the embodiment is performed, and outputs the action information to the corresponding processing unit. For example, when the target user is specified by the specific unit 132, the acquisition unit 131 acquires the behavior information from the behavior information storage unit 121 and outputs the acquired behavior information to the specific unit 132.

(About specific part 132)
The identification unit 132 identifies a target user who moves for a predetermined purpose. Specifically, the specific unit 132 specifies a target user who moves to a destination according to a predetermined purpose as a target user who moves for the predetermined purpose. For example, the identification unit 132 identifies the target user based on the user's behavior information.

For example, the identification unit 132 identifies the target user as the user's behavior information based on the search information indicating the user's search behavior. For example, the specific unit 132 identifies a target user based on a search behavior in which a search query including unique information about a predetermined event is used. As an example, the specific unit 132 is based on a search behavior in which a search query including at least one of the event name of a predetermined event or the performer name of a performer of a predetermined event is used as unique information. , Identify the target user. In addition, the specific unit 132 identifies the target user based on the search behavior in which the search query including the unique information about the predetermined landmark is used.

As another example, the specific unit 132 identifies the target user as the user's behavior information based on the posting information indicating the user's posting behavior to a predetermined SNS. For example, the specific unit 132 identifies the target user based on the posting behavior that includes the unique information about the predetermined event among the posting behaviors. As an example, the specific unit 132 sets the target user based on the posting behavior with the content including either the event name of the predetermined event or the performer name of the performer of the predetermined event as unique information. Identify. In addition, the specific unit 132 identifies the target user based on the posting behavior that includes the unique information about the predetermined landmark among the posting behaviors.

Further, as another example, the specific unit 132 identifies the target user as the user's behavior information based on the usage history of the predetermined route search service or the predetermined accommodation reservation service.

Specifically, the specifying unit 132 identifies a user whose predetermined purpose and the destination corresponding to the predetermined purpose are estimated based on the user's behavior information as the target user. As described in steps S2 and S3 of FIG. 1, first, for each user who has acquired the above-mentioned behavioral information, the purpose and the destination according to the purpose are estimated based on the behavioral information of the user. In other words, the specific unit 132 estimates for each user what purpose and where the user is going to move. Then, based on this estimation result, the identification unit 132 identifies a target user who intends to go to a destination according to the purpose for the purpose indicated by the estimation result.

(About estimation unit 133)
The estimation unit 133 estimates the starting point when the target user specified by the specific unit 132 moves for a predetermined purpose. Specifically, the estimation unit 133 estimates the starting point when the target user moves to the destination for a predetermined purpose as the starting point. For example, the estimation unit 133 estimates the departure place based on the position information acquired by the terminal device 10 of the target user. In addition, the estimation unit 133 estimates the number of target users scheduled to depart from each point based on the departure place. That is, the estimation unit 133 performs the processing shown in steps S5 and S6 of FIG. Further, the estimation unit 133 stores the estimated estimation result in the estimation result storage unit 122.

(About the provider 134)
The providing unit 134 provides information regarding the estimation result by the estimation unit 133 to the outside. Specifically, the providing unit 134 provides information based on the departure place estimated by the estimation unit 133 to the outside. For example, the providing unit 134 predicts what kind of demand there is based on the estimation result by the estimation unit 133. Then, the providing unit 134 provides information based on the demand to the business operator according to the predicted demand.

For example, the providing unit 134 refers to the estimation result storage unit 122, and moves from the starting point in the area including the starting place for each combination of the “purpose” and the “destination” corresponding to the “purpose”. Identify areas where the number of target users is greater than or equal to a predetermined number. For example, from the viewpoint that when the number of target users can identify an area of a predetermined number or more, the providing unit 134 has a large number of users who try to move from such an area to the corresponding "destination". , It is predicted that there will be a certain level of demand starting from such an area. As shown in the example of FIG. 1, for example, the provision unit 134 is a target user who is going to "Yokohama" from R city in Aomori prefecture for the purpose of "watching the concert of the singer MU on February 10". If the number of "N1" people exceeds a predetermined threshold (for example, 100 people), it is predicted that "the demand for airplanes departing from R city in Aomori prefecture and bound for Tokyo will increase around February 10".

In this case, the provision unit 134 predicts that the demand for passenger aircraft use will increase for the airline EP1 in R city, Aomori prefecture, for example, so that the operation plan and price setting (for example, price increase, etc.) ) Will be provided to propose a review. For this reason, the providing unit 134 performs the processes shown in steps S7 and S8 of FIG.

The providing unit 134 can also provide (deliver) the advertising content. For example, the providing unit 134 can deliver the advertisement content based on the demand to the target user. For example, the providing unit 134 can deliver the advertising content related to the business operator according to the demand to the target user. As an example, the provider 134 provides the target user who is going to "Yokohama" from R city in Aomori prefecture for the purpose of "watching the concert of the singer MU on February 10". Deliver advertising content related to the services of the city airline EP1. In addition, as another example, the provider 134 provides the target user who is going to "Yokohama" from R city in Aomori prefecture for the purpose of "watching the concert of the singer MU on February 10". , Deliver advertising content about accommodations around Yokohama Station.

As a result, for example, the user can easily consider the means of transportation and the accommodation facility, and the business operator may also improve the profit. Therefore, the information processing apparatus 100 according to the embodiment can provide useful information to both the user and the business operator by the information processing according to the embodiment.

[3. Processing procedure]
Next, the procedure of information processing according to the embodiment will be described with reference to FIG. FIG. 6 is a flowchart showing an information processing procedure according to the embodiment.

First, the acquisition unit 131 acquires behavior information indicating the user's behavior (for example, behavior on the Internet) (step S101). For example, the acquisition unit 131 acquires query search information, SNS posting information, route search information, and the like from an external device. In addition, the acquisition unit 131 stores the acquired behavior information in the behavior information storage unit 121.

Next, the specific unit 132 estimates the purpose of the user and the destination according to the purpose based on the behavior information of the user for each user who has acquired the behavior information (step S102). Specifically, the specific unit 132 estimates for what purpose and where the user moves based on the behavior information of the user for each user who has acquired the behavior information.

Next, the identification unit 132 identifies a target user who acts for a predetermined purpose based on the estimation result estimated in step S102 (step S103). Specifically, the specifying unit 132 identifies a target user who has some purpose and intends to move to a destination according to the purpose based on the estimation result estimated in step S102.

Next, the acquisition unit 131 acquires position information for each target user corresponding to the purpose and the destination according to the purpose (step S104). For example, when the previous position information of the target user is stored in the action information storage unit 121, the acquisition unit 131 acquires the position information of the target user from the action information storage unit 121. In addition, the acquisition unit 131 may also acquire the current position information from the terminal device 10 of the target user.

Next, the estimation unit 133 estimates the departure point when the target user moves to the destination according to a predetermined purpose based on the position information acquired in step S104 (step S105). For example, the estimation unit 133 specifies the position where the behavior information of the target user is acquired as the starting point of the target user based on the position information.

Next, the estimation unit 133 estimates (aggregates) the number of target users scheduled to depart from each point based on the departure point estimated in step S105 (step S106). For example, the estimation unit 133 estimates the number of target users scheduled to depart from each point based on the departure place for each combination of the purpose and the destination according to the purpose.

Next, the providing unit 134 predicts what kind of demand there will be based on the estimation result (step S107). For example, the providing unit 134 predicts what kind of demand is in the starting point of the target user. Further, for example, the providing unit 134 predicts what kind of demand is in the destination of the target user. Further, for example, the providing unit 134 predicts what kind of demand the target user has in moving from the departure place to the destination. The demand forecast may be performed by a processing unit other than the providing unit 134. For example, the information processing device 100 may have a forecasting unit that forecasts demand.

Then, the providing unit 134 provides information to the business operator corresponding to the demand based on the demand predicted in step S1087 (step S108). For example, the provision unit 134 provides information based on demand to a bus company, a railway company, an airline company, a local retail store, an accommodation service company, etc. as a business operator that responds to demand.

[4. Hardware configuration]
Further, the information processing apparatus 100 according to the above embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 7 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the information processing device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The communication interface 1500 receives data from another device via the communication network 50 and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the communication network 50.

[5. Others]
Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. It can be integrated and configured.

The embodiments of the present application have been described in detail with reference to some drawings, but these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Terminal equipment 20 Business equipment 100 Information processing equipment 120 Storage unit 121 Behavior information storage unit 122 Estimated result storage unit 123 Business information storage unit 130 Control unit 131 Acquisition unit 132 Specific unit 133 Estimating unit 134 Providing unit

Claims (19)

A specific part that identifies the target user who moves for a predetermined purpose,
An information processing device including an estimation unit that estimates a starting point when the target user moves for the predetermined purpose. The specific unit identifies a target user who moves to a destination according to the predetermined purpose as a target user who moves for the predetermined purpose.
The information processing device according to claim 1, wherein the estimation unit estimates the starting point when the target user moves to the destination for the predetermined purpose as the starting point. The information processing device according to claim 1 or 2, wherein the specific unit identifies the target user based on the user's behavior information. The information processing device according to claim 3, wherein the specific unit identifies the target user as behavior information of the user based on the search behavior of the user. The information processing according to claim 4, wherein the specific unit identifies the target user based on the search behavior in which a search query including unique information about a predetermined event is used among the search behaviors. apparatus. The specific unit is based on a search behavior in which a search query including at least one of the event name of the predetermined event or the performer name of the performer of the predetermined event is used as the unique information. The information processing device according to claim 5, wherein the target user is specified. Any of claims 4 to 6, wherein the specific unit identifies the target user based on a search behavior in which a search query including unique information about a predetermined landmark is used among the search behaviors. The information processing device according to one. Any of claims 3 to 7, wherein the specific unit identifies the target user as action information of the user based on the posting behavior of the user to a predetermined SNS (Social Networking Service). The information processing device according to one. The information processing device according to claim 8, wherein the specific unit identifies the target user based on the posting behavior that includes the unique information about a predetermined event among the posting behaviors. The specific unit sets the target user based on a posting behavior containing any one of the event name of the predetermined event or the performer name of the performer of the predetermined event as the unique information. The information processing apparatus according to claim 9, wherein the information processing apparatus is specified. The specific unit is any one of claims 8 to 10 characterized in that the target user is specified based on the posting behavior with the content including unique information about a predetermined landmark among the posting behaviors. The information processing device described in. Any of claims 3 to 11, wherein the specific unit identifies the target user as action information of the user based on the usage history of a predetermined route search service or a predetermined accommodation reservation service. The information processing device according to one. 3. The specific unit is characterized in that a user whose predetermined purpose and a destination corresponding to the predetermined purpose are estimated based on the behavior information of the user is specified as the target user. The information processing apparatus according to any one of 12. The information processing device according to any one of claims 1 to 13, wherein the estimation unit estimates the departure place based on the position information acquired by the terminal device of the target user. The information processing device according to any one of claims 1 to 14, wherein the estimation unit estimates the number of target users scheduled to depart from each point based on the departure place. The information processing apparatus according to any one of claims 1 to 15, further comprising a providing unit that provides information on an estimation result by the estimation unit to the outside. The information processing apparatus according to claim 16, wherein the providing unit provides information based on the departure place estimated by the estimating unit to the outside. It is an information processing method executed by an information processing device.
A specific process that identifies a target user to move for a predetermined purpose,
An information processing method including an estimation step of estimating a starting point when the target user moves for the predetermined purpose. A specific procedure to identify the target user to move for a predetermined purpose,
An information processing program comprising causing a computer to execute an estimation procedure for estimating a starting point when the target user travels for the predetermined purpose.

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