JP2020057136A - Marketing promotion system - Google Patents

Abstract

To provide a marketing promotion system that can easily recognize a position where a commodity or a commodity sample is arranged and can use information on consumers more effectively.SOLUTION: A store fixture 100 is a sales promotion device conducting marketing promotion of commodities for consumers and comprises: a commodity arrangement part 12 on which multiple commodities or commodity samples are arranged; sensor parts (17, 122) capable of detecting at least a part of consumer's behavior; control parts (22, 200) controlling the store fixture in reference to detection results from the sensor parts; communication parts(14, 15, 16) configured so as to make communication between the control parts and the consumer possible using at least one of either voice or display; and emphasis expression parts (123, 124) recognizable expressing a certain commodity or a certain commodity sample or a position of a commodity or a commodity sample among the multiple commodities or commodity samples arranged on the commodity arrangement part 12 according an instruction of the control parts.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a sales promotion system used for sales promotion of merchandise at stores and the like.

2. Description of the Related Art It has been customary to arrange a sales clerk or the like (hereinafter referred to as a product explanation member) at a store to promote sales of a product.
However, there is no guarantee that the description of the relevant product is always necessary, and there may be no consumers (customers) or some consumers may avoid product explanation staff, and efficiency may not always be improved. In some cases it was not good. In addition, due to the labor cost, it may not be possible to arrange a product explanation staff at a store or the like located in a region with a small population.

  On the other hand, Patent Literature 1 discloses a purchase support system that grasps a user's pre-shelf psychology and pre-shelf behavior, analyzes a consumer's willingness to purchase, and provides purchase support via a product display shelf. If a system as disclosed in Patent Document 1 is used, an effect of sales promotion can be expected even when a product explanation staff cannot be arranged.

However, the system disclosed in Patent Literature 1 is still insufficient as a substitute for a product explainer, and there are situations where improvement is needed.
For example, cosmetics such as perfumes and lipsticks have a large number of product types with slight differences in fragrance and color. To select such products, it is effective to present product descriptions and recommended products. It is an example of a product considered to be present. Here, when there are a large number of product types, even if a recommended product is presented on a monitor or the like using the system disclosed in Patent Literature 1, the consumer may select the recommended product from among a large number of products. It may not be possible to pick up without mistakes. For example, in a situation where products of similar packages are lined up with different numbers, it is assumed that another product may be mistakenly picked up, or it may be difficult for elderly people with presbyopia to confirm the number in the first place .

It is also common to place a large number of sample products and display them so that they can pick them up and try them out.However, after trying out the sample products, if the consumer can not know where to return it There is also.
In each case described above, it is a problem that can be easily solved if a product explanation staff is arranged, but the system of Patent Document 1 cannot cope with the problem.

In recent years, product sales on the Internet have been actively performed. In product sales on the Internet, a user (consumer) is registered as a member using an ID and a password, and a purchase history is accumulated for each member, and a recommended product based on the purchase history is presented (recommendation). Is widely practiced. If this member information can be used, more appropriate explanations and products can be presented to consumers even in sales promotion at stores.
However, the system of Patent Document 1 cannot utilize such consumer information more effectively.

JP 2018-45454 A

  An object of the present invention is to provide a sales promotion system that can easily recognize a position where a product or a product sample is arranged, and that can more effectively use consumer information.

  The present invention solves the above problem by the following means. In addition, in order to make it easy to understand, description is given with reference numerals corresponding to the embodiment of the present invention, but the present invention is not limited to this.

  A first invention is a sales promotion device (100) for promoting sales of a product to a consumer, the product placement unit (12) in which a plurality of products or product samples are placed, and at least one of behaviors of the consumer. A sensor unit (17, 122) that can detect a part thereof, a control unit (22, 200) that controls the sales promotion device (100) with reference to the detection result of the sensor unit (17, 122), A communication unit (14, 15, 16) configured to enable communication between the control unit (22, 200) and a consumer by using at least one of a communication unit and a display; and the control unit (22, 200). In response to the instruction, a specific product or product sample or a position of the product or product sample among the plurality of products or product samples arranged in the product placement unit (12) is recognizable. That enhancement representation portion (123, 124), a promotion apparatus including a (100).

  According to a second aspect of the present invention, in the sales promotion device (100) according to the first aspect, the emphasis expression unit (123, 124) controls at least one of light, movement of the product placement unit (12), and sound. A sales promotion device (100) characterized in that a position or a product is expressed so as to be specified using the sales promotion device.

  According to a third aspect, in the sales promotion device (100) according to the first or second aspect, a communication unit (13) capable of communicating with at least one of a communication device possessed by a consumer and an information storage medium is provided. The control unit (22, 200) is a sales promotion device (100) characterized by referring to consumer information acquired via the communication unit (13).

  According to a fourth aspect, in the sales promotion device (100) according to any one of the first to third aspects, the product placement unit (12) detects whether a product or a product sample is displayed. A sales promotion device (100) comprising a possible product detection unit (122).

  According to a fifth aspect, in the sales promotion device (100) according to the fourth aspect, the product detection unit (122) performs a non-contact communication with an IC tag (50) attached to a product or a product sample. The sales promotion device (100), comprising:

  According to a sixth aspect, the sales promotion device (100) according to any one of the first to fifth aspects includes at least a part of the configuration of the control unit (22, 200), and is connected via a network. And a second control unit (200) configured in a closed state.

  ADVANTAGE OF THE INVENTION According to this invention, the sales promotion system which can easily recognize the position which arrange | positions goods and a goods sample, and can utilize consumer information more effectively can be provided.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows 1st Embodiment of the furniture which comprises some sales promotion systems by this invention. It is a block diagram showing composition of a sales promotion system. FIG. 3 is a diagram illustrating a configuration of a product placement unit 12. It is a flowchart which shows the flow of operation of the sales promotion system 1 in a simplified manner. It is a flowchart which shows the flow of operation of the sales promotion system 1 in a simplified manner. It is a figure showing the state where goods were picked up.

  Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings.

(Embodiment)
FIG. 1 is a diagram showing a first embodiment of a furniture constituting a part of a sales promotion system according to the present invention.
FIG. 2 is a block diagram showing the configuration of the sales promotion system.
In addition, each figure shown below including FIG. 1 is a diagram schematically shown, and the size and shape of each part are exaggerated as appropriate for easy understanding.
In the following description, specific configurations, numerical values, shapes, materials, and the like will be described, but these can be changed as appropriate.

  The sales promotion system 1 includes a fixture 100, a non-furniture control unit 200, and a non-furniture storage unit 201.

  The furniture 100 is installed at a store or the like and displays products and product samples. In the present embodiment, the furniture 100 has a function as a sales promotion device. The furniture 100 of the present embodiment displays cosmetics to promote sales, is configured as a model of high-quality furniture, and has a drawer for storing commodities below. In the present embodiment, the cosmetic is a product as described above. However, for example, the product may be a food, a toy, or any product. In addition, the appearance and configuration of the furniture 100 can be changed as appropriate in accordance with the product to be promoted. For example, the product shelf 11 may be multi-tiered, or a configuration that emphasizes cleanliness rather than luxury may be adopted. Good.

  The furniture 100 of the present embodiment includes a housing 10, a product shelf 11, a product placement unit 12 (12A, 12B, 12C,...), A communication unit 13, a display unit 14, a speaker 15, a microphone, 16, a camera 17, a display control unit 18, a voice control unit 19, a camera control unit 20, a product shelf control unit 21, a furniture control unit 22, and a furniture storage unit 23.

  The housing 10 is a main body part constituting a structural main part of the furniture 100, and has, for example, a furniture-like structure in which wood is assembled. The casing 10 is provided with three stages of drawers 10a below the substantially center in the vertical direction, and can accommodate spare products and the like. In addition, the upper portion of the housing 10 from the substantially center has a large front opening, and a wall surface 10b extending in the vertical direction is formed behind the opening. In the opening, a decoration pillar 10c is provided extending in the vertical direction.

  The product shelf 11 is provided at a lower end portion of the opening of the housing 10 and is a shelf portion on which a plurality of products can be displayed. In the present embodiment, the product shelf 11 has only one stage. A plurality of product placement units 12 (12A, 12B, 12C,...) Are provided on the product shelf 11.

  The product placement units 12 (12A, 12B, 12C,...) Are provided at a plurality of locations, and the product C or the product sample is placed. In FIG. 1, five product placement units 12 are provided, and reference numerals are given to only three of them (12A, 12B, 12C), and the following description will be made. In addition, here, for simplicity, an example in which only five product placement units 12 are provided will be described. However, for example, a configuration in which dozens or hundreds of product placement units 12 are provided may be employed. In the example shown in FIG. 1, a product C and a product tag T are displayed on each product placement unit 12.

FIG. 3 is a diagram illustrating a configuration of the product placement unit 12.
The product placement unit 12 (12A, 12B, 12C,...) Includes a cover unit 121 (121A, 121B, 121C,...), A pickup sensor 122 (122A, 122B, 122C,. A substrate 123 (123A, 123B, 123C, ...) and a light source 124 (124A, 124B, 124C, ...) are provided.

  The cover unit 121 (121A, 121B, 121C,...) Covers the pickup sensor 122 so as not to be seen, and guides the light from the light source 124 to produce an effect as if the product placement unit 12 emits light. It has the function to do. The cover part 121 is made of, for example, a transparent or translucent acrylic resin. Further, the cover section 121 may be painted, printed, or the like. In the present embodiment, the upper surface of the cover portion 121 is disposed so as to be substantially the same height as the surface of the product shelf 11.

  In the pickup sensor 122 (122A, 122B, 122C,...), The product C (or a product sample, which is the same hereinafter) displayed on the product placement unit 12 is placed on the cover unit 121. It is a product detection unit capable of detecting whether or not the product is in the product. More specifically, the pickup sensor 122 of the present embodiment is configured by an RFID reader / writer. An IC tag 50 including a unique ID is attached to the product C, for example, to the bottom surface of the product C. Therefore, the pickup sensor 122 can detect that the product C has been taken up by the consumer, and the pickup sensor 122 can also detect that the product C has been returned to the product placement unit 12. Further, since the product C is provided with the unique ID, it is determined at which position of the product placement units 12 (12A, 12B, 12C,...) The product C has been returned. Information can also be obtained. The pickup sensor 122, together with the camera 17 described later, functions as a sensor unit that can detect at least a part of consumer behavior.

The lighting boards 123 (123A, 123B, 123C,...) Are arranged corresponding to each of the plurality of product placement units 12 (12A, 12B, 12C,...), And the light sources 124 are provided. .
The light sources 124 (124 A, 124 B, 124 C,...) Are at least one light emitting light source mounted on the lighting board 123. In the present embodiment, the light source 124 includes a plurality of LED (light emitting diode) chips.
In the present embodiment, the combination of the illumination board 123 and the light source 124 is provided corresponding to each of the plurality of product placement units 12 (12A, 12B, 12C,...). , The lighting board 123 may be integrated into one. The light emission of the illumination board 123 and the light source 124 is controlled by a product shelf control unit 21 described later.
The cover unit 121, the lighting board 123, and the light source 124 constitute an emphasis expressing unit that recognizes and expresses a specific position of the product placement unit 12 provided at a plurality of locations.

The communication unit 13 is configured to be able to communicate with at least one of a communication device possessed by a consumer and an information storage medium. For example, the communication unit 13 may be configured to be able to wirelessly communicate with various information communication devices such as a mobile phone terminal, a smartphone, and a tablet terminal owned by a consumer, and further, various member cards or the like having a built-in IC chip. May be configured to be able to communicate with or contact the information storage medium.
The communication unit 13 obtains, for example, member information as consumer information by performing communication with the various communication devices and information storage media as described above. Here, the member information corresponds to, for example, a member number, a member ID, and the like in a mail-order business operated by a manufacturing company that manufactures a product to be promoted by the sales promotion system 1 of the present embodiment.

  Returning to FIG. 2, the display unit 14 is a display device provided in a partial area of the wall surface 10b, and in the present embodiment, a liquid crystal display device is used. The display unit 14 is not limited to a liquid crystal display device, but may be an organic EL display device, a projection type display device, or any type of display device.

The speaker 15 and the microphone 16 are provided on the wall surface 10b around the display unit 14, respectively, and are used for voice communication when a consumer interacts with the control unit (the in-furniture control unit 22 and the outside-furniture control unit 200). Used for exchange.
The display unit 14, the speaker 15, and the microphone 16 constitute a communication unit that enables communication between the consumer and the control unit (the in-furniture control unit 22 and the out-of-furniture control unit 200).

  The camera 17 is provided on the wall surface 10b around the display unit 14 and can photograph a consumer in front of the furniture 100. The camera 17 functions as a sensor unit that can detect at least a part of consumer behavior.

  The display control unit 18, the audio control unit 19, and the camera control unit 20 respectively perform the display unit 14, the speaker 15, the microphone 16, and the camera 17 according to instructions from the control units (the in-furniture control unit 22 and the out-of-furniture control unit 200). Is controlled.

  The product shelf control unit 21 controls the pickup sensor 122 and the light source 124 according to instructions from the control units (the in-furniture control unit 22 and the out-of-furniture control unit 200).

  The in-furniture control unit 22 controls the basic operation of the furniture 100. The in-furniture control unit 22 is connected to the out-of-furniture control unit 200 via a network, and communicates with the out-of-furniture control unit 200 for more sophisticated and complicated processing. Control according to the processing and the instruction to be performed. If necessary, the in-furniture control unit 22 may be connected to be able to refer to information such as a sales information management system and a register system in the store.

  The in-furniture storage unit 23 stores, for example, various contents such as advertisement video and advertisement audio data to be displayed on the display unit 14 and played back from a speaker when the consumer is not in front of the furniture 100.

  The out-of-furniture control unit (second control unit) 200 is connected to the in-furniture control unit 22 via a network, and performs a more sophisticated and complicated process than the process performed by the in-furniture control unit 22. For example, the out-of-furniture control unit 200 uses artificial intelligence including deep learning to comprehensively analyze the consumer's psychology based on the consumer's facial expressions, actions, wording, voice inflection, etc. In addition to conducting appropriate communication, we will introduce appropriate products. In addition, although not shown, the out-of-furniture control unit 200 is also connected to the furniture 100 installed in another store, and also refers to the behavior history of the same consumer in the other store and performs appropriate sales. Perform a promotion operation.

  In the present embodiment, as described above, the processing of the in-furniture control unit 22 and the processing of the out-of-furniture control unit 200 can be appropriately combined and viewed as one control unit, and controls the operation of the sales promotion system 1 as a whole. doing. However, the processing of the in-furniture control unit 22 and the processing of the out-of-furniture control unit 200 do not need to be clearly separated from each other as in the above-described example. Can be changed as appropriate. For example, when a network failure occurs, only the in-furniture control unit 22 may operate to complete the process. Further, for example, in the example of the present embodiment, the out-of-furniture control unit 200 performs more advanced processing than the in-furniture control unit 22. On the contrary, the in-furniture control unit 22 performs most of the processing. Is performed, the out-of-furniture control unit 200 may perform a process of sharing information. Further, the configuration may be such that only the in-furniture control unit 22 is provided without providing the out-of-furniture control unit 200.

  The non-furniture storage unit 201 collectively stores information obtained from a large number of furniture 100 arranged in each store. By using information obtained from a large number of fixtures 100, the out-of-furniture control unit 200 can proceed with a more advanced learning process, and the more the number of customers after installing the fixtures 100, the more accurate the process becomes. It is possible to carry out a sales promotion operation.

Next, the operation of the sales promotion system 1 will be described based on a simplified flowchart for easy understanding.
4 and 5 are simplified flowcharts showing the flow of the operation of the sales promotion system 1. As described above, the operation of the sales promotion system 1 is controlled by the in-furniture control unit 22 and the out-of-furniture control unit 200 in cooperation with each other. It is assumed that the control unit 22 and the out-of-furniture control unit 200 perform the control.

In step (hereinafter simply referred to as S) 11, the in-furniture control unit 22 continuously detects whether or not the consumer is in front of the furniture based on the image of the camera 17. Here, the example in which the consumer detection is performed based on the image of the camera 17 has been described. However, a human sensor using infrared rays may be used, or the consumer detection may be performed based on a voice generated by the consumer obtained from a microphone. Person detection may be performed, or the detection accuracy may be improved using all of them.
When the consumer is detected in S11, the process proceeds to S12, and when not detected, the detection is continued. Although not particularly shown in the flowchart, in a state in which no consumer is detected, advertisement of a product is performed using the display unit 14, the speaker 15, and the like. For this advertisement, for example, an advertisement video content stored in the in-furniture storage unit 23 may be used, or another content obtained according to an instruction from the out-of-furniture control unit 200 may be used.

In S12, for example, "Hello. We introduce the fragrance. Please try please if there is a thing to be worried about." Such as that, tell a simple greeting message. After that, a message recommending communication of consumer information using the communication unit 13 such as "Please hold the membership card or smartphone over the reader if you have a membership card or application" is transmitted.
Here, to convey a message may simply display the message on the display unit 14, but in the present embodiment, a response very close to a human conversation using the artificial intelligence of the out-of-furniture control unit 200 is performed. Is possible. That is, while the standard greeting as described above is being uttered from the speaker, the consumer's psychology is analyzed from the expression and behavior of the consumer, and the tone and tempo of the voice utterance are changed, and the content of the message is changed. Thus, a natural response can be obtained.

  In S13, it is determined whether or not there is communication of consumer information. If the communication of the consumer information has been performed, the process proceeds to S14. On the other hand, when the communication of the consumer information has not been performed even after a certain period of time, or when it is determined that the communication has been rejected due to a reaction of the consumer (a dialogue content by voice or a reaction such as shaking the head). To S15.

  In S14, recommended products are selected with reference to the consumer's face image obtained from the camera 17 and the consumer information. In the present embodiment, as the consumer information, the sales promotion system 1 acquires a member number in a mail-order business operated by a manufacturing company that manufactures a product to be promoted, and purchases the member stored in the storage unit 201 outside the furniture. Refer to the history etc. Also, it is recommended to comprehensively judge which product the user is looking at from the face image of the consumer obtained from the camera 17 and the current state of the consumer (such as the degree of fatigue and emotion). Select the product you want. This determination is made using artificial intelligence in the out-of-furniture control unit 200.

On the other hand, when the communication of the consumer information is not performed, the recommended product is selected by referring to the face image of the consumer obtained from the camera 17 in S15.
Although two types of selection of S14 and S15 are illustrated, actually more information is used to promote more accurate sales promotion. For example, before this processing, various types of information obtained by communication between the consumer and the control unit are also used in product selection. For example, when the consumer makes a statement such as "I feel depressed today", a product is selected by weighting a product expected to have an effect that makes it easy to feel fine.

In S16, the pickup sensor 122 is turned ON to make it possible to detect that the product is picked up. The pickup sensor 122 may be turned on when a consumer is detected, or may be always turned on.
In S16, the illumination of the product placement unit 12 where the recommended product is placed is turned on. For example, when a recommended product is placed in the product placement section 12B, the position of the recommended product can be definitely communicated to the consumer by turning on the light source 124B.

In the present embodiment, light is used as an emphasis expression section that expresses a specific product or a position of a product among a plurality of products arranged in the product placement unit 12 in a recognizable manner. May be recognizable. For example, the product placement unit 12 may be moved up and down so that the position can be emphasized by the operation and recognized. Alternatively, a configuration may be adopted in which the product placement unit itself is housed in a housing, and only recommended products are placed on a product shelf on an elevator and lifted. Further, sound may be used. When the position of a product or a product is specified by sound, for example, a number is provided in the product arranging unit 12, and the product name (here, the perfume C) is used. Is good. " Further, the movement, the light, and the sound may be appropriately combined and used.
In the present embodiment, by using the highlight expression unit using light, the position can be reliably specified even with a relatively simple configuration.

  In S17, a product introduction message of the recommended product is transmitted. Also for this message, the artificial intelligence of the out-of-furniture control unit 200 appropriately changes the content of the conversation depending on the content of the communication with the consumer, thereby enhancing the sales promotion effect.

In S18, it is determined whether or not the consumer has picked up the product based on the detection result of the pickup sensor 122.
FIG. 6 is a diagram illustrating a state where a product is picked up.
When the product C is picked up, since the IC tag 50 including the unique ID is attached to the product C, the pickup sensor 122 detects that the product C has been picked up due to the interruption of the communication with the IC tag 50. , And the unique ID of the product C, it is possible to know which type of product has been picked up. Until a product is picked up, monitoring by the pickup sensor 122 is continued. When a product is picked up, the process proceeds to S19. After one product is picked up, another product may be picked up. Therefore, it is desirable that monitoring by the pickup sensor 122 be continued.

  In S19, the illumination of the product placement unit 12 at the position where the picked-up product C is placed is flashed to emphasize the position. This emphasized expression is for guiding the consumer to easily return the product C to the original position. When a plurality of products are picked up, for example, the emission color may be changed for each position, and the return position may be guided by a message or display. In the present embodiment, even if the consumer mistakes the position to return the product, if the consumer puts the product on the product placement unit 12 where the lighting is blinking, the information of the IC tag 50 determines which product is located at which position. Is returned. Therefore, there is no inconvenience in the subsequent sales promotion operation.

  In S20, it is determined whether or not the consumer has purchased the product. This purchase decision is made based on image information obtained from the camera 17, information on whether or not the picked-up product C has been returned to the product placement unit 12, contents of communication with the consumer, a sales information management system in the store, The out-of-furniture control section 200 comprehensively performs the processing with reference to information such as a register system. If it is determined that the product has been purchased, the process proceeds to S21, and if it is determined that the product has not been purchased, the process proceeds to S23.

  In S21, a message of thanks for the purchase is transmitted to the consumer. If it is determined that the purchase was made while the consumer was in front of the fixture 100, the message may be transmitted using the speaker 15 or the display unit 14. Further, when it is determined that the consumer has purchased after leaving the furniture 100, for example, when the member information is obtained, the member is notified by e-mail, SNS (social networking service) message, or the like. A thank you message may be communicated to the consumer.

  In S22, the purchase history is stored in the storage unit 201 outside the furniture, and the operation ends. If communication with the consumer is continued, further sales promotion operation is continued as appropriate.

  On the other hand, if it is determined in S20 that the product has not been purchased, the process proceeds to S23, and communication with the consumer is continued. For example, when the picked-up product C is returned to the product placement unit 12, the reason why the user did not like the product C is casually searched or communication for preventing the consumer from leaving is continued. .

  In S24, the fact that the recommended product has not been purchased, and information and the like obtained by subsequent communication with the consumer are stored in the off-furniture storage unit 201.

  In S25, another product is recommended based on the further information and the like obtained in S23, and the operation returns to S16.

As described above, according to the sales promotion system 1 and the furniture 100 of the present embodiment, the emphasized expression for recognizing a specific product or a position of a product among a plurality of products arranged in the product placement unit 12. Section, it is possible to express a large number of commodities and the position where the commodities are displayed in a way that is easy for the consumer to understand clearly, prevent mistakes in taking the commodities, and determine the position where the commodities are returned. It can be prevented from getting lost or making a mistake.
Further, according to the sales promotion system 1 and the furniture 100 of the present embodiment, the communication unit 13 is provided, and consumer information (member information and the like) can be obtained via the communication unit 13. Therefore, the sales promotion system 1 and the furniture 100 of the present embodiment can refer to the gradient history of mail-order sales and the like, and can propose a product that meets the consumer's preference. Can do it.

(Modified form)
Various modifications and changes are possible without being limited to the embodiment described above, and these are also within the scope of the present invention.

(1) In the embodiment, the example in which the pickup sensor 122 is configured by a reader / writer has been described. The present invention is not limited to this. For example, the pickup sensor 122 may be configured by a weight sensor (pressure sensor, pressure sensor, load cell) or the like, may use an optical sensor, may use a magnetic sensor, A capacitance sensor may be used, and any configuration may be used. Further, the pickup sensor 122 is not limited to a mode using a so-called sensor device, and may be configured by a simpler push switch or the like.

(2) In the embodiment, the configuration example of the furniture 100 is an example, and various configurations can be added. For example, a printer function may be added to enable the issuance of flyers and coupons tailored to consumers, or a scent production function that can provide a scent selected according to the situation with multiple fragrances May be provided.

(3) In the embodiment, an example in which a product or the like is stored in the drawer unit 10a has been described. However, the present invention is not limited to this. For example, the drawer unit 10a may be provided with a function as an emphasis expression unit such that the drawer unit 10a is automatically drawn out according to recommended products.

(4) In the embodiment, the example in which the camera 17 and the pickup sensor 122 are provided as the sensor unit capable of detecting at least a part of the behavior of the consumer has been described. However, the present invention is not limited to this. For example, a three-dimensional distance measurement sensor that can perform three-dimensional measurement by irradiating a large number of detection lights such as infrared rays and laser light may be used. Further, the number of cameras may be increased to acquire images from a plurality of different positions.

  In addition, although each embodiment and a modified form can be used in appropriate combination, detailed description is omitted. Further, the present invention is not limited by the embodiments described above.

Reference Signs List 1 sales promotion system 10 case 10a drawer 10b wall 10c decoration pillar 11 product shelf 12 product placement unit 12B product placement unit 13 communication unit 14 display unit 15 speaker 16 microphone 17 camera 18 display control unit 19 voice control unit 20 camera control unit 21 Product shelf control unit 22 Furniture control unit 23 Furniture storage unit 50 IC tag 100 Furniture (sales promotion device)
121 Cover part 122 Pickup sensor 123 Lighting board 124 Light source 200 Outside furniture control unit (second control unit)
201 Furniture Storage Unit

Claims (6)

A sales promotion device for promoting sales of goods to consumers,
A product placement unit where a plurality of products or product samples are placed;
A sensor unit capable of detecting at least a part of consumer behavior,
A control unit that controls the sales promotion device with reference to the detection result of the sensor unit;
A communication unit configured to allow communication between the control unit and a consumer using at least one of a voice and a display,
In response to an instruction from the control unit, a specific product or a product sample among a plurality of products or product samples arranged in the product placement unit, or an emphasis expression unit that recognizablely expresses the position of the product or product sample. When,
A sales promotion device comprising: The sales promotion device according to claim 1,
The emphasis expression section expresses a position or an article so as to be identifiable using at least one of a light, a movement of the article arrangement section, and a sound,
A sales promotion device. In the sales promotion device according to claim 1 or 2,
A communication unit capable of communicating with at least one of a communication device and an information storage medium possessed by a consumer,
The control unit refers to consumer information acquired via the communication unit,
A sales promotion device. The sales promotion device according to any one of claims 1 to 3,
The product placement unit includes a product detection unit that can detect whether or not a product or a product sample is displayed,
A sales promotion device. The sales promotion device according to claim 4,
The product detection unit includes a reader / writer that performs non-contact communication with an IC tag attached to a product or a product sample,
A sales promotion device. A sales promotion device according to any one of claims 1 to 5,
A second control unit that includes at least a part of the configuration of the control unit and is configured to be connected via a network;
Sales promotion system with

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