JP2019121232A - Privilege imparting device - Google Patents

Abstract

To provide a privilege imparting device that can improve an advertisement effect of an in-house product in SNS.SOLUTION: A center server 20 acquires contribution information associated with contribution of a specific user including an image and a point imparted to the contribution from a SNS server 40, and analyzes an attribute of the image included in the contribution information. And, the center server 20 determines privilege on the basis of the analyzed attribute and the acquired point, and output this as privilege information to a vehicle control device 30.SELECTED DRAWING: Figure 7

Description

  The present invention relates to a privilege giving device.

  In recent years, along with the spread of mobile terminals such as smartphones and tablet terminals, social networking services such as LINE (registered trademark), Twitter (registered trademark), Facebook (registered trademark), and Instagram (registered trademark) (hereinafter referred to as these) Is referred to as SNS.) Is frequently used.

  The post information of the SNS may also be used by an on-vehicle apparatus such as a car navigation apparatus. For example, Patent Document 1 discloses a technique of acquiring post information of an SNS related to position information and displaying the acquired information together with map information. According to the on-vehicle apparatus, the occupant of the vehicle can obtain useful information while moving.

Patent No. 5943222 gazette

  Here, the in-vehicle apparatus of Patent Document 1 processes post information of the SNS to be reflected on the map, and there is no change in providing the post information of the SNS to the occupant of the vehicle. On the other hand, if benefits can be given to the occupants of the vehicle based on the posted information on the SNS, the application of the posted information on the SNS is expanded beyond providing information.

  Based on the above points, the present invention aims to enhance the advertising effect of a company's product by recommending posting of the company's product in the SNS.

  The privilege giving device according to claim 1 is an acquiring unit for acquiring post information related to a specific user post including an image and a point given to the post from a management server managing a social networking service (SNS), and An analysis unit configured to analyze an attribute of the image included in the post information acquired by the acquisition unit; a determination unit configured to determine a benefit based on the analyzed attribute and the acquired point; And an output unit that outputs the determined benefit as benefit information.

  The privilege giving device according to claim 1 acquires a post on the SNS of a specific user and points included in the post, and outputs the privilege based on the attribute of the image included in the post and the acquired point. . Here, "point" is an index indicating an evaluation given by another user in the SNS, such as "Like" or "Favorite", and specifically has an evaluation number. Further, the “attribute” corresponds to, for example, a maker, a type, a shape, a color and the like of a product. Furthermore, the “privilege” is an item that is pleasing to the user, and corresponds to, for example, rare images, music, and the like. According to this privilege giving device, the promotion effect of the company product can be enhanced by recommending posting of the company product in the SNS.

  According to the present invention, the promotion effect of the company product can be enhanced by recommending the posting of the company product in the SNS.

It is a block diagram showing composition of a privilege grant system concerning an embodiment. It is a block diagram showing composition of a center server concerning an embodiment. It is a figure which shows an example of the level table which concerns on embodiment. It is a figure which shows an example of the privilege table which concerns on embodiment. It is a block diagram showing composition of a vehicle control device and adjustment means concerning an embodiment. It is a sequence diagram which shows the flow of the process which concerns on the user registration in the privilege provision system which concerns on embodiment. It is a sequence diagram which shows the flow of the process which concerns on the privilege determination in the privilege provision system which concerns on embodiment, and privilege provision. It is a flowchart which shows the flow of the analysis process in the center server of embodiment. It is a flowchart which shows the flow of the privilege determination process in the center server of embodiment. It is a flowchart which shows the flow of the privilege reflection process in the vehicle control apparatus of embodiment.

  Hereinafter, a privilege giving system according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing a schematic configuration of a privilege giving system 10 according to the present embodiment.

(Constitution)
As shown in FIG. 1, the privilege giving system 10 according to the present embodiment is configured to include a vehicle 12, a center server 20, an SNS server 40, and a portable terminal 50. The vehicle 12 further includes a vehicle control device 30 and an adjustment unit 38. The adjusting means 38 includes an audio 38A, an air conditioner 38B, and a meter panel 38C (see FIG. 5). The center server 20, the SNS server 40, the portable terminal 50, and the vehicle control device 30 are mutually connected via the network N1. The vehicle 12 according to the present embodiment is a vehicle on which a specific user who uses the SNS rides.

  As shown in FIG. 2, the center server 20 includes a control unit 21, a storage unit 27, and a communication unit 28. The center server 20 according to the present embodiment has a function of acquiring post information of a specific user from the SNS server 40 and analyzing an attribute of an image included in the acquired post information. In addition, the center server 20 determines the content of the benefit for the vehicle 12 based on the analyzed attribute and the point given to the post, and uses the benefit as the benefit information for the vehicle 12 on which the specific user rides (see FIG. 1). Output function). In the present embodiment, the center server 20 corresponds to the privilege giving device.

  The control unit 21 is configured by a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), and the like. The control unit 21 functions as an acquisition unit 22, an analysis unit 23, a determination unit 24, a setting unit 25, and an output unit 26 by the CPU executing an execution program 27 A described later.

  The acquisition unit 22 has a function of acquiring post information relating to a specific user's post from the SNS server 40 via the communication unit 28. Here, the post according to the post information acquired by the acquisition unit 22 includes at least an image. In addition, the acquiring unit 22 has a function of acquiring points that are evaluation numbers given to posts.

  The analysis unit 23 has a function of analyzing the attribute of the image included in the post information acquired by the acquisition unit 22. Here, the attribute of this embodiment is to classify the vehicles reflected in the image of the post, and is (1) a company vehicle and a specific user's vehicle, and (2) a company vehicle other than a specific user There are three types of vehicles, (3) and others. These attributes are classified by setting a vehicle type ID in analysis processing described later. The "company vehicle" is a vehicle manufactured or sold by a car maker who installs and manages the center server 20.

  Here, when it is determined that the vehicle reflected in the image of the post is the company vehicle and the vehicle of the specific user, the analysis unit 23 sets “1” to the vehicle type ID. Further, when it is determined that the vehicle reflected in the image of the post is a company vehicle and is a vehicle other than the specific user, the analysis unit 23 sets “2” to the vehicle type ID. Furthermore, when it is determined that the vehicle reflected in the image of the post is not the company vehicle or the vehicle is not reflected in the image of the post, the analysis unit 23 sets “0” to the vehicle type ID.

  The analysis unit 23 also has a function of classifying the content of the post from the text information included in the post information acquired by the acquisition unit 22. Specifically, the analysis unit 23 classifies into one of categories: (1) friendly to the company, (2) not including the evaluation of the company, and (3) critical to the company.

  Furthermore, the analysis unit 23 performs a coefficient 1 which is a scaling factor given according to the post category, and a coefficient 2 which is a scaling factor given according to a point on the post, to the post information acquired by the acquiring unit 22. It has a function to set.

  The determination unit 24 has a function of determining a benefit based on the analyzed attributes and the acquired points. Specifically, the determination unit 24 determines the benefit based on the coefficient 1 and the coefficient 2 set by the analysis unit 23. Here, the “privilege” in the present embodiment is an item that is pleasing to the occupants of the vehicle 12 and includes, for example, music flowing in the vehicle compartment, scent floating in the vehicle compartment, and display patterns and display colors of the meter. Those with rarity are mentioned.

  The setting unit 25 has a function of registering information related to the vehicle 12 of a specific user and setting types of benefits to be provided to the vehicle 12. In addition, the setting unit 25 has a function of setting information on preferences relating to the user's favorite song such as a favorite song, a scent, and a color. For example, it is possible to set the genre of music provided as a privilege, set the type of scent, and set the design of the meter.

  The output unit 26 has a function of outputting benefit information related to the benefit determined by the determination unit 24. The privilege information output from the output unit 26 is transmitted from the communication unit 28 to the vehicle control device 30.

  As the storage unit 27, for example, a hard disk drive (HDD), a solid state drive (SSD), a flash memory or the like is used. An execution program 27A for executing various processing in the center server 20 is stored in the storage unit 27 of the present embodiment. The storage unit 27 also stores an ID information table 27B, a level table 27C, a benefit table 27D, and vehicle type data 27E. In the ID information table 27 B, an account or password necessary for viewing a post of a specific user in the SNS server 40, a terminal unique ID for identifying the vehicle control device 30, and a terminal unique for identifying the portable terminal 50 ID is stored. In addition, in the ID information table 27B, a registration number indicator which is a vehicle type, a vehicle body color and a number of the vehicle 12 is stored.

  The level table 27C is a table that defines the benefit level of the benefit to be granted. In the level table 27C, privilege levels based on the coefficient 1 and the coefficient 2 are defined. The level table 27C is provided for each of the vehicle type IDs “1” and “2”. Here, FIGS. 3A and 3B are examples of the level table 27C. The benefit level is set to increase from level A to level F. As shown in FIGS. 3A and 3B, the higher the magnification of the coefficient 1 and the higher the magnification of the coefficient 2, the higher the privilege level to be provided is set.

  In the benefit table 27D, benefit contents for each benefit level are defined. As shown in FIG. 4, in the privilege table 27D, the type of display provided to the vehicle, the type of music, and the type of scent are defined for each privilege level. In the benefit table 27D, as the benefit level increases, rare benefits are given or the types of benefits are set to increase.

  For example, as display benefits, display patterns of meter panels 38C of type 1 to type 4 are defined. This display pattern has a special design from Type 1 to Type 4. In addition, music from sound 1 to sound 4 is defined as a privilege of music. This music is becoming more rare as it goes from sound 1 to sound 4. Furthermore, as benefits of the aroma, aromas from Aroma 1 to Aroma 3 are defined. As this aroma changes from aroma 1 to aroma 3, an unusual smell is set.

  The vehicle type data 27E stores data related to the company vehicle, that is, the vehicle type of the company manufacturer. For example, a car type name, a grade name, a setting color, an appearance image and the like are stored in this data.

  The communication unit 28 is connected to the network N1 (see FIG. 1). The communication unit 28 has a function of communicating with each of the SNS server 40, the vehicle control device 30, or the portable terminal 50. Here, as the network N1, for example, the Internet, WAN (Wide Area Network), or the like is applied.

  As shown in FIG. 5, a vehicle control device 30 which is a control device of the vehicle 12 includes an ECU 31 and a communication unit 36. The vehicle control device 30 has a function of controlling each of the devices constituting the adjustment means 38 based on the benefit information received from the center server 20 to reflect the benefit related to the vehicle 12.

  The ECU 31 is configured by a microcomputer including a central processing unit (CPU), a read only memory (ROM), and a random access memory (RAM). The ECU 31 includes a control unit 32 which is a CPU and a storage unit 34 which is a ROM. The control unit 32 has a function of controlling each of the devices constituting the adjusting unit 38.

  On the other hand, a control program 34A for executing various processes in the vehicle control device 30 is stored in the storage unit 34 of the present embodiment. In the present embodiment, the control unit 32 executes the control program 34A stored in advance in the storage unit 34 to execute various processes.

  The communication unit 36 is connected to the network N1 (see FIG. 1). The communication unit 36 has a function of communicating with the center server 20. That is, the control signal transmitted from the communication unit 28 of the center server 20 is received by the communication unit 36.

  As shown in FIGS. 1 and 5, the vehicle control device 30 (ECU 31) is electrically connected to the adjustment unit 38. As described above, the adjusting means 38 includes the audio 38A, the air conditioner 38B, and the meter panel 38C. Here, the audio 38A is a device that reflects music-type benefits. In the present embodiment, the music type privilege acquired from the center server 20 is output from a speaker (not shown) through the audio 38A. In addition, the air conditioner 38B is a device that reflects the benefits of the scent system. In the present embodiment, the fragrance-based benefits acquired from the center server 20 are provided to the vehicle interior by changing the type of the fragrance installed in the air flow path of the air conditioner 38B. Furthermore, the meter panel 38C is a device that reflects the benefits of the display system. In the present embodiment, the display system benefits obtained from the center server 20 are provided by changing the display pattern and the display color of the meter panel 38C.

  The SNS server 40 of the present embodiment has a function as a management server that manages the SNS. As shown in FIG. 1, the SNS server 40 is connected to the center server 20 and the portable terminal 50 via the network N1. In the SNS server 40, the post information of the specific user transmitted from the portable terminal 50 or the like is made transmittable (that is, uploaded), whereby another terminal connected to the SNS server 40 receives the post information. It makes it possible (that is, to download). In the SNS server 40, it is possible to restrict viewing so that only the user specified by the particular user can view the post of the particular user.

  The portable terminal 50 is a smartphone or a tablet terminal possessed by a specific user who uses the SNS. The portable terminal 50 is connected to the center server 20 and the SNS server 40 via the network N1. A specific user who uses the privilege giving system 10 of the present embodiment can post from the mobile terminal 50 to the SNS.

(Flow of processing)
Next, the flow of processing in the privilege giving system 10 of the present embodiment will be described with reference to the sequence diagram of FIG.

  First, in the center server 20, a process that is required in advance by a specific user who is a user who uses an SNS and who desires to give a benefit pertaining to the vehicle 12 will be described.

  In step S1 of FIG. 6, the portable terminal 50 transmits the user registration information input to the portable terminal 50 toward the center server 20. Here, the user registration information is information input from the input device of the portable terminal 50, and is transmitted to the center server 20 through an application installed in advance in the portable terminal 50 or a dedicated Internet site. In the user registration information, an account or password necessary for viewing a post of a specific user in the SNS server 40, information for identifying the vehicle control device 30 (for example, a terminal unique ID), and for identifying the portable terminal 50 Information (for example, terminal unique ID) is included. In addition, the user registration information includes a registration number label that is a vehicle type, a vehicle body color, and a number of the vehicle 12.

  In addition, as user registration information, it is possible to register information on preferences relating to a special user's favorite song, such as a favorite song, a scent, and a color. Specifically, it is possible to register the genre of music provided as a privilege, the type of scent, the design of a meter, and the like. The process of registering the preference information related to the benefit is executed by the setting unit 25 of the control unit 21. In addition, registration of the information of preference can be performed also after user registration.

  In step S <b> 2, the center server 20 executes the user registration process based on the user registration information acquired from the portable terminal 50. Specifically, the setting unit 25 generates a unique user ID, and writes the generated user ID and the acquired user registration information in a new area of the ID information table 27B.

  In step S3, the center server 20 transmits a test signal to the vehicle control device 30 of the terminal unique ID included in the user registration information.

  In step S4, when the vehicle control device 30 receives the test signal normally, the vehicle control device 30 transmits a response signal to the center server 20.

  In step S5, when the center server 20 receives the response signal normally, the center server 20 executes an ID issuing process. Specifically, a user ID for user notification and a password generated simultaneously with the ID are acquired from the ID information table 26B.

  In step S6, the center server 20 transmits the user ID generated in the user registration process and the password generated simultaneously to the portable terminal 50.

  Next, with reference to the sequence diagram of FIG. 7, a process when the privilege related to the vehicle 12 is given and reflected on the vehicle 12 will be described.

  In step S11 of FIG. 7, the portable terminal 50 transmits a privilege provision start instruction to the center server 20 based on a predetermined operation by a specific user. The privilege giving start instruction may be transmitted from the vehicle control device 30 based on a predetermined operation by a specific user.

  In step S12, the center server 20 that has received the privilege giving start instruction executes the activation process. Specifically, the control unit 21 of the center server 20 refers to the ID information table 27B to acquire the account and password of the SNS server 40 corresponding to the user ID.

  In step S13, the communication unit 28 of the center server 20 transmits the account and the password to the SNS server 40.

  In step S14, the SNS server 40 executes login processing using the account and password received from the center server 20. In the SNS server 40, when the account and the password match, the center server 20 can view (that is, download) the post of the specific user.

  In step S15, the SNS server 40 transmits the posting information to the center server 20. That is, post information including an image is downloaded.

  In step S16, the center server 20 executes an analysis process. Details will be described later. The analysis process is performed, and the vehicles reflected in the image of the post are (1) own vehicles and vehicles of specific users, (2) vehicles which are own vehicles and other than specific users, and (2) other It is classified into one of the attributes of

  In step S17, the center server 20 executes a benefit determination process. Details will be described later. By executing the benefit determination process, the content of the benefit to be provided is determined.

  In step S18, the center server 20 transmits the privilege determined in step S17 as privilege information to the vehicle control device 30 from the communication unit 28.

  In step S19, the center server 20 notifies the portable terminal 50 of the benefit. That is, the center server 20 transmits information related to the benefit determined in step S17 from the communication unit 28 to the portable terminal 50. Thereby, the specific user can grasp the contents of the benefit from the portable terminal 50.

  In step S20, the vehicle control device 30, which has received the benefit information, executes a benefit reflection process based on the benefit information. Details will be described later. By executing the benefit reflecting process, the benefits are reflected on the vehicle 12.

  As mentioned above, in this embodiment, the privilege concerning the vehicle 12 is provided based on the posting content of SNS, and this can be reflected on the vehicle 12. FIG.

  Next, an analysis process performed by the center server 20 in FIG. 8 will be described.

  First, in step S100, the acquisition unit 22 acquires post information including an image of a specific user from the SNS server 40 via the communication unit 28, and acquires points given to posts relating to the post information. Here, as postings of the SNS to be acquired, postings within a fixed period (for example, within 24 hours, within a week), postings for a fixed number (for example, for the past 5 cases, etc.), specific content or user In any case, such as posting to

  In the next step S101, the analysis unit 23 performs an image analysis process on the image included in the acquired post information. Specifically, the analysis unit 23 refers to the vehicle type data 27E to specify whether the vehicle reflected in the image is a company vehicle. Here, when specifying the vehicle type based on the appearance of the vehicle, the vehicle reflected in the image can be identified as the company vehicle when a plurality of feature points of the vehicle body, such as a grill, a press line, and a spoiler match. .

  In the next step S102, the analysis unit 23 determines whether the vehicle reflected in the image is the company vehicle as a result of the image analysis in step S101. When a plurality of vehicles are included in the image, it may be determined that one of the vehicles is the company's own vehicle as the company's own vehicle, or the case where the largest reflected vehicle is the company's own vehicle is the company's own vehicle You may judge. If the analysis unit 23 determines that the vehicle reflected in the image is a company vehicle, the process proceeds to the next step S103. When the analysis unit 23 determines that the vehicle reflected in the image is not the company vehicle, and when it is determined that the image does not include the vehicle, the process proceeds to step S104.

  In step S103, the analysis unit 23 determines whether the vehicle determined to be the company vehicle is the vehicle of the specific user. Here, when the registration number mark is reflected in the image, the analysis unit 23 refers to the ID information table 27B, and identifies when the registration number mark reflected in the image matches the registration number mark of the specific user's vehicle. It can be determined that the user's vehicle. In addition, when the registration number mark is not reflected in the image, the analysis unit 23 determines that the vehicle type or vehicle color specified in the image analysis in step S101 matches the vehicle color stored in the ID information table 27B. It can be determined that When the analysis unit 23 determines that the vehicle reflected in the image is a vehicle of a specific user, the process proceeds to step S105. If the analysis unit 23 determines that the vehicle reflected in the image is not a specific user's vehicle, the process proceeds to step S106.

  In step S104, when it is determined that the vehicle reflected in the image is not the company vehicle or the vehicle is not reflected in the image, the analysis unit 23 sets “0” to the vehicle type ID. Then, the process proceeds to step S107.

  In step S105, when it is determined that the vehicle reflected in the image is the company vehicle and the vehicle of the specific user, the analysis unit 23 sets “1” in the vehicle type ID. Then, the process proceeds to step S107.

  In step S106, when it is determined that the vehicle reflected in the image is a company vehicle and is a vehicle other than the specific user, the analysis unit 23 sets "2" in the vehicle type ID. Then, the process proceeds to the next step S107.

  In step S107, the analysis unit 23 determines whether the vehicle type ID is not "0". If the analysis unit 23 determines that the vehicle type ID is not “0”, that is, the vehicle type ID is “1” or “2”, the process proceeds to the next step S108. On the other hand, when the analysis unit 23 determines that the vehicle type ID is “0”, the analysis processing ends.

  In step S108, the analysis unit 23 executes post analysis processing. In the post analysis process, the text information included in the post information is compared with the words and phrases set for each category of the post, and the analysis unit 23 determines (1) the company according to the degree of word coincidence and the number of matches. Categorize into any of the following categories: favorable (2) not including the company's evaluation, (3) critical to the company. For example, when the analysis unit 23 includes words such as “cool”, “fast”, and the like that are strongly associated with a favorable evaluation, the analysis unit 23 classifies the above (1). In addition, in the case where a word having a strong connection with a critical evaluation such as “slow” or “displeased” is included, the analysis unit 23 classifies into the above (3). Furthermore, in the case where both a positive evaluation and a strong association and a critical evaluation and a strong association are not included, or when both are included at the same time, the analysis unit 23 classifies in (2) above.

  In the next step S109, the analysis unit 23 sets a coefficient 1 which is a multiplying factor given according to the category of the post. Specifically, the analysis unit 23 sets the magnification in accordance with the category classified in step S108. For example, when the analysis unit 23 classifies that the post is favorable to the company, the analysis unit 23 sets the coefficient 1 to “five times”. Further, when the analysis unit 23 classifies that the post does not include the evaluation of the company, the analysis unit 23 sets “3 times” to the coefficient 1. Furthermore, when the analysis unit 23 classifies that the post is critical to the company, it sets the coefficient 1 to “1 ×”.

  In the next step S110, the analysis unit 23 sets a coefficient 2, which is a multiplying factor given according to the point on the post. Specifically, the analysis unit 23 sets the magnification in accordance with the point of the post acquired in step S100, that is, the evaluation number. For example, when the evaluation number of posts is less than 10, the analysis unit 23 sets “1 ×” to the coefficient 2. Further, when the evaluation number of posts is 10 or more and less than 100, the analysis unit 23 sets “2 times” to the coefficient 2. Furthermore, when the evaluation number of posts is 100 or more, the analysis unit 23 sets the coefficient 2 to “five times”. When the setting of the coefficient 1 and the coefficient 2 is completed, the analysis process is ended.

  Next, the privilege determination process performed by the center server 20 in FIG. 9 will be described.

  First, in step S200, the determination unit 24 selects the level table 27C (see FIGS. 3A and 3B) corresponding to the vehicle type ID set in the analysis process. As shown in FIGS. 3A and 3B, when a privilege is given to the company vehicle, the privilege level of the vehicle of the specific user is relatively higher than that of vehicles other than the specific user.

  In the next step S201, the determination unit 24 determines a benefit related to the vehicle 12 with reference to the selected level table 27C. For example, as shown in FIG. 3A, when the coefficient 1 is "3 times" and the coefficient 2 is "2 times" in the level table 27C where the car type ID is "1", the determination unit 24 sets the level as a benefit. Determine C. For example, as shown in FIG. 3B, in the level table 27C where the vehicle type ID is "2", when the coefficient 1 is "5 times" and the coefficient 2 is "5 times", the determination unit 24 is a benefit Determine level E. Then, the benefit determination process ends.

  Next, the benefit reflecting process performed by the vehicle control device 30 in FIG. 10 will be described.

  First, in step S300, the communication unit 36 of the vehicle control device 30 receives the benefit information from the center server 20. And control part 32 acquires privilege information.

  In the next step S301, the control unit 32 determines whether or not the privilege information includes a privilege of a display system. If the privilege information includes a display type privilege, the process proceeds to the next step S302. On the other hand, when the privilege information does not include the display type privilege, the process proceeds to step S303.

  In step S302, the control unit 32 outputs a control signal corresponding to the privilege level to the meter panel 38C. Thus, the meter panel 38C changes the display pattern and display color of the meter. Then, the process proceeds to the next step S303.

  In step S303, the control unit 32 determines whether or not the privilege information includes a musical privilege. If the privilege information includes a musical privilege, the process proceeds to the next step S304. On the other hand, when the privilege information does not include the musical privilege, the process proceeds to step S305.

  In step S304, the control unit 32 outputs a control signal corresponding to the privilege level to the audio 38A. Thus, the audio 38A sends music as a bonus into the vehicle compartment. Then, the process proceeds to the next step S305.

  In step S305, the control unit 32 determines whether the privilege information includes a fragrance-based benefit. If the benefit information includes a fragrance-based benefit, the process proceeds to the next step S306. On the other hand, when the benefit information does not include the fragrance-based benefit, the benefit reflection processing ends.

  In step S306, the control unit 32 outputs a control signal corresponding to the privilege level to the air conditioner 38B. Thus, the air conditioner 38B changes the smell drifting in the vehicle compartment. Then, the benefit reflection process ends.

(Summary)
As mentioned above, according to the privilege provision system 10 and the center server 20 of the present embodiment, the privilege pertaining to the vehicle 12 is awarded to the specific user who is the SNS contributor and the occupant of the vehicle 12 according to the content of the post. can do. In particular, the more favorable the posting is to the company vehicle, which is the company product, and the higher the evaluation number, which is the point given to the posting, the higher the level of the privilege. In other words, they can provide incentives for postings that are more favorable to the company's products and attract more attention. According to the present embodiment, by promoting the posting of the company product in the SNS, the advertising effect of the company product can be enhanced.

  Note that, in the present embodiment, it is configured to provide a benefit even to a post critical to the company product. In this way, it is possible to connect the voice of the user to the improvement of the product by promoting the posting of the criticism or dissatisfaction of the user's own product.

[Other embodiments]
In the above embodiment, the privilege giving start instruction transmitted from the portable terminal 50 is a trigger for giving a privilege (see FIG. 7), but the trigger for giving a privilege is not limited to this. For example, as another form, the case in which the portable terminal 50 registered in the center server 20 is present in the compartment of the vehicle 12 may be used as a trigger for awarding a benefit. Here, as a method of detecting whether or not the portable terminal 50 exists in the compartment of the vehicle 12, near field communication such as Bluetooth (registered trademark), GPS (Global Positioning System), etc. can be used. .

  For example, when using short-distance wireless communication, the portable terminal 50 and the vehicle control device 30 each include a short-distance wireless communication device, and communication between the portable terminal 50 and the vehicle control device 30 is established in the vehicle interior of the vehicle 12 In this case, it can be determined that the portable terminal 50 exists in the vehicle compartment. Here, when the portable terminal 50 determines the presence of the portable terminal 50 in the vehicle compartment, the privilege giving start instruction is transmitted from the portable terminal 50 to the center server 20. In addition, when the vehicle control device 30 determines the presence of the portable terminal 50 in the vehicle compartment, the privilege giving start instruction is transmitted from the vehicle control device 30 to the center server 20.

  For example, when using GPS, the portable terminal 50 and the vehicle control device 30 are each provided with a GPS device, and the portable terminal 50 is a car when the portable terminal 50 exists in a certain area centered on the vehicle 12 It can be determined that it exists in the room. Here, when the portable terminal 50 receives the position information of the vehicle control device 30 and determines the presence of the portable terminal 50 in the vehicle compartment, the privilege giving start instruction is transmitted from the portable terminal 50 to the center server 20. In addition, when the vehicle control device 30 receives the position information of the portable terminal 50 and determines the presence of the portable terminal 50 in the vehicle compartment, the privilege giving start instruction is transmitted from the vehicle control device 30 to the center server 20. Furthermore, when the center server 20 receives the position information from the vehicle control device 30 and the portable terminal 50, respectively, and determines the presence of the portable terminal 50 in the vehicle compartment, the analysis process and the benefit determination are not required. Each processing of processing is executed.

  Thus, according to another embodiment, when the portable terminal 50 is present in the compartment of the vehicle 12, the center server 20 transmits privilege information to the vehicle control device 30. Thereby, the privilege which concerns on the vehicle 12 can be provided at the timing when the specific user who held the portable terminal 50 got on the vehicle 12.

[Others]
Although the privilege provision system 10 of the said embodiment was applied with respect to the vehicle, it is not restricted to this. For example, the present invention can be applied to an appliance equipped with a communication device, a residence, a portable terminal, and the like.

  Although the said embodiment was provided with the audio 38A, the air conditioner 38B, and the meter panel 38C as the adjustment means 38 and adjusted the display of music, a fragrance, and a meter as a privilege, of the privilege provided The type is not limited to this. For example, the lighting related to the interior of the vehicle compartment, the start sound of the vehicle, and the setting related to the seat arrangement may be used as a privilege.

  In the above embodiment, the ECU 31 directly controls the respective devices of the adjustment means 38. However, the present invention is not limited to this. A dedicated ECU is provided for each of the devices constituting the adjustment means 38, and the ECU 31 is a dedicated ECU The respective adjustment means 38 may be controlled via

  Moreover, in the said embodiment, although the center server 20 and the vehicle control apparatus 30 were provided separately, you may form this integrally. In the above embodiment, the center server 20 determines the benefit, and the vehicle control device 30 reflects the benefit. On the other hand, by incorporating the function of each part of the center server 20 into the vehicle control device 30, the vehicle control device 30 can perform both determination and reflection of benefits.

  In the above embodiment, the center server 20 has been exemplified as the privilege giving device. However, the above embodiment may be in the form of a program for causing a computer to execute the functions of the units included in the center server 20. The embodiment may be in the form of a computer readable storage medium storing the program.

  Further, in the above embodiment, the case where the processing according to the embodiment is realized by the software configuration using a computer by executing the program has been described, but the present invention is not limited thereto. The embodiment may be realized by, for example, a hardware configuration or a combination of the hardware configuration and the software configuration.

  The flow of the process described in the above embodiment is also an example, and unnecessary steps may be deleted, new steps may be added, or the process order may be changed without departing from the scope of the invention.

  In addition, the configuration of each of the management server and the terminal device described in the above embodiment is an example, and may be changed according to the situation without departing from the scope of the present invention.

20 Center server (benefit granting device)
22 acquisition unit 23 analysis unit 24 determination unit 26 output unit 40 SNS server (management server)

Claims (1)

An acquisition unit for acquiring post information relating to a specific user post including an image and a point given to the post from a management server that manages a social networking service (SNS);
An analysis unit that analyzes an attribute of the image included in the post information acquired by the acquisition unit;
A determination unit that determines a benefit based on the analyzed attribute and the acquired point;
An output unit that outputs the benefit determined by the determination unit as benefit information;
Reward grant device equipped with.