JP2019106083A - Customer purchase trend analysis system - Google Patents

Abstract

To provide a customer purchase trend analysis system that enables an analysis of a purchase trend not via a medium such as a membership card identifying customers.SOLUTION: A beacon transmitter 2 is installed at a site of respective settlement registers of a plurality of shops, and is configured to transmit a beacon signal representing respectively allocated transmitter identification information by short-range radio communication. A portable terminal device 5 carried by a customer visiting at a shop is configured to, when receiving the beacon signal, the transmitter identification information indicated by the beacon signal and user terminal identification information held by respective customers to a management server 3 through a communication network 7. The management server 3 is configured to accumulate the received transmitter identification information and user terminal identification information in a storage unit 31, and store individual information corresponding to the user terminal identification information from an individual information database 91 managed by a business operator of a portable phone communication network in the storage unit 31. The management server 3 is configured to analyze a customer purchase trend from data accumulated in the storage unit 31.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a customer purchase trend analysis system, and more particularly to a system for analyzing purchase trends of customers who shop at their respective stores across multiple retail companies.

  In the past, in retail stores, for the purpose of attracting customers and retaining customers, it has been practiced to offer benefits to members who have recruited members and satisfied predetermined shopping conditions. As a typical example, there is a point reward service in which a customer can obtain discount or premium at the time of settlement of shopping, depending on the remaining amount of points provided to the customer according to the amount of shopping at the store.

  In recent years, the point reward service has been commonizing points provided to consumers by a plurality of retail companies (see, for example, Patent Document 1). By making points common and making the same point card available to different retail companies, consumers can accumulate points at all participating retail stores and consume the accumulated points, It is a convenient point system for And, also for retailers, it is possible to keep customers in cooperation with each member retailer, which has the merit of promoting sales.

  As described above, when a cross point reward service is implemented by a plurality of retail companies, a centrally managed point system server is disposed at the center. Therefore, since the point system server can process the accumulated point member ID, purchase data, and point data collectively, it becomes possible to analyze the purchase trend of the customer through the member ID (for example, Patent Document 2) See).

JP, 2012-168611, A JP, 2013-182538, A

  In the above-mentioned conventional example, the customer targeted for purchase trend analysis is targeted at the customer who presented the membership card of the point reward member. However, in order for a customer to possess a membership card, it is necessary to have a registration procedure, receive personal information such as name, address, date of birth, etc. and, if necessary, a license for identity verification to prevent unauthorized use. You are required to show your identification card, insurance card, passport, etc. Therefore, there are many customers who avoid membership because of the complexity at the time of admission, and the number of customers who can analyze purchasing trends is limited.

  In view of the above-described point, the present invention provides a customer purchasing trend analysis system capable of analyzing the purchasing trends of more member customers by allowing the customer to join without having to report personal information.

  In the present application, the “beacon transmitter” transmits predetermined light or electromagnetic wave, and a nearby portable terminal device that receives this is used to know its current location. Thus, "beacon transmitter" in the present application means all devices of the same function that will be used in the future.

  In order to solve the above problems, in the customer purchasing trend analysis system according to the present invention, when the portable terminal carried by a customer receives the beacon signal, the transmitter identification information indicated by the beacon signal is the same as each other. The stored user terminal identification information is transmitted to the management server through the communication network, and the management server is operated from a personal information database managed by a telecommunications carrier providing communication service using the portable terminal. The personal information acquisition unit for acquiring personal information corresponding to the user terminal identification information, the user terminal identification information received from the portable terminal and the transmitter identification information, and the personal information acquisition based on the user terminal identification information A storage unit for storing the personal information acquired by the storage unit; and an analysis unit for analyzing a customer purchasing trend from accumulated data of the storage unit Configured to include a.

  The analysis unit may analyze a shopping history at each store for each of the user terminal identification information. Further, the analysis unit can analyze the shopping history at each store for each of the retail companies. Further, the analysis unit may classify the customer by the attribute from the personal information stored in the storage unit, and analyze the tendency of the classified customer's purchasing trend.

  In one embodiment, the management server transmits coupon information via the push notification server to the portable terminal holding the user terminal identification information whose number of times of reception has reached a predetermined number of times. A processing unit is provided. Specifically, when the push notification permission signal is transmitted from the portable terminal, the push notification server generates the user terminal identification information for the portable terminal, and the generated user terminal identification information is generated. When the push request acceptance processing unit that transmits the push notification permission information to the mobile terminal and the management server, and the user terminal identification information and the coupon information are received from the management server, the user terminal identification information And a push notification execution unit that push-transmits the coupon information to the portable terminal. Thus, the coupon service can be provided to the customer only with the user terminal identification information held by the portable terminal.

  The portable terminal transmits the push notification permission information by executing the installed application program. Thus, the customer allows the location information to be recognized by the management server by executing the application program.

  According to the present invention, since the management server acquires the customer's personal information from the telecommunications carrier, the effort for the customer to report the personal information is saved. Therefore, it is possible to gather many members by being able to easily join point reward members, and it is possible to analyze the purchasing trends of many customers.

  Then, since it is detected that the customer has made a shopping with the portable terminal possessed by the customer and the beacon transmitter installed in the store, there is no work to confirm the membership card presented in the checkout register. The time and effort of the store cashier and the customer are reduced.

The block diagram explaining the whole structure of the customer purchasing trend analysis system concerning this invention is shown. A block diagram shows the configuration of a beacon transmitter. FIG. 1 shows a block diagram of the configuration of a mobile terminal. The configuration of the management server is shown in a block diagram. The schematic diagram explaining the data structure of a customer-management database is shown. The schematic diagram explaining the data structure of a beacon transmitter management table is shown. The schematic diagram explaining the data structure of a coupon management database is shown. The block diagram shows the configuration of the push notification server. The explanatory view of the display screen of the personal digital assistant notified of push is shown. The explanatory view of the processing sequence of a customer purchase trend analysis system is shown. An explanatory view of an example of an analysis result by a management server is shown. Explanatory drawing of the other example of the analysis result by a management server is shown.

  Hereinafter, a customer purchasing trend analysis system according to an embodiment of the present invention will be described based on the drawings. FIG. 1 shows the entire configuration of a customer sales trend analysis system 1. In the present embodiment, an example in which a coupon is distributed as a benefit to a point benefit member will be described.

  The customer sales trend analysis system 1 includes a beacon transmitter 2 installed in each store of a plurality of retail companies in the same industry or different industries, a management server 3 installed in a general control center, a push notification server 4 and a portable terminal 5 Each of the communication carrier servers 9 is connected by a communication network 7 including a public network such as an internet circuit, a mobile communication network, and the like.

  The beacon transmitter 2 is installed at each store (A store, B store...) Of each retail company, and is attached to or aligned with a cash register, preferably a register 6, for carrying out a cash settlement process of a customer's shopping. FIG. 2 is a block diagram showing an example of the hardware configuration of the beacon transmitter 2. The beacon transmitter 2 includes a control unit 21, a storage unit 22, and an NFC (Near Field Communication) communication unit 23.

  The storage unit 22 is a storage device such as a semiconductor memory device, and stores a beacon ID which is transmitter identification information capable of identifying each of the beacon transmitters 2. The control unit 21 periodically transmits the beacon signal indicating the beacon ID to the outside through the NFC communication unit 23. The NFC communication unit 23 is configured by an IC chip that implements Bluetooth communication that is a standard for short distance wireless communication. In this case, the beacon signal may be a set of a plurality of identification information. For example, a retail store ID capable of identifying a retail store, and a retail ID having a plurality of retail stores may include a store ID capable of identifying each store.

  The portable terminal 5 is a terminal carried by a customer, and is, for example, a portable electronic device having a communication function such as a mobile telephone such as a smart phone, a portable information terminal, a tablet computing device or the like. The portable terminal 5 is an electronic device capable of downloading, installing, and executing an application program (hereinafter also referred to as an application) 8. FIG. 3 is a block diagram showing the hardware configuration of the portable terminal 5.

  The portable terminal 5 includes a processing unit 51, a SIM card (Subscriber Identity Module Card) 52, an NFC communication unit 53, a communication unit 54, and a display unit 55. The processing unit 51 is realized by a processor such as an MPU.

  The NFC communication unit 53 is configured of an IC chip that implements Bluetooth communication with the beacon transmitter 2. The communication distance in this case is about 2.5 mW (about 10 m). Therefore, the beacon signal from the beacon transmitter 2 can not be received unless the customer approaches the checkout cash register. In other words, only the portable terminal 5 of the customer who settles the shopping at the store can receive the beacon signal.

  The communication unit 54 is realized by a mobile communication processor, a network IC, or the like. The communication unit 54 has a function of communicating through the communication network 7 in accordance with a communication standard such as WiFi or a communication standard of mobile communication. The display unit 55 is realized by a display device such as a liquid crystal display.

  The portable terminal 5 receives the beacon signal transmitted by the beacon transmitter 2 from the NFC communication unit 23 by the NFC communication unit 53, the processing unit 51 is installed in advance, and the application 8 stored in the storage unit The communication unit 54 transmits the beacon ID contained in the received beacon signal and the user terminal identification information uniquely held by each portable terminal 5 to the management server 3 through the communication network 7 according to Do. The user terminal identification information is the contractor's unique ID or telephone number held in the SIM card 52.

  The management server 3 performs analysis of the purchase trend of the customer and processing of coupon provision to be provided to the customer based on the beacon ID sent from each mobile terminal 5 and the user terminal identification information. In the present embodiment, the management server 3 is operated by a company acting on behalf of customer sales trend analysis and coupon provision by a contract with each retail company. In addition, one management server 3 may be sufficient, and the form which cooperates in multiple units and may exhibit a function may be sufficient.

  FIG. 4 is a block diagram showing an example of the hardware configuration of the management server 3. The management server 3 includes a storage unit 31, a communication unit 32, and a control unit 33. The storage unit 31 is a storage device such as an HDD or an SSD, and includes a customer management database 311, a beacon transmitter management table 312, and a coupon management database 313.

FIG. 5 is a view schematically showing a data structure of the customer management database 311. As shown in FIG. The customer management database 311 has data fields of “user terminal identification information”, “personal information”, “beacon ID”, and “date and time”. Each time the user terminal identification information and the beacon ID are transmitted from each portable terminal 5, the control unit 33 accumulates these information in each field in chronological order according to the reception date. And in the field of “personal information”, personal information such as “name”, “address”, “birth date”, “sex” etc. of the customer who holds the portable terminal 5 of the “user terminal identification information” FIG. 6 is a diagram schematically showing a data structure of the beacon transmitter management table 312. As shown in FIG. The beacon transmitter management table 312 has data fields of "beacon ID", "retail company / store", and "register No". In these data fields, the beacon ID of the beacon transmitter 2 attached to the register installed in each store of each retail company input in advance to the management server 3, the identification code of the retail company and the store And the register No. are stored.

  FIG. 7 is a view schematically showing a data structure of the coupon management database 313. As shown in FIG. The coupon management database 313 stores “user terminal identification information” and “final push notification date and time”.

  Returning to FIG. 4, the communication unit 32 is an interface for connecting the push notification server 4 and each portable terminal 5 via the communication network 7.

  The control unit 33 controls the overall operation of the management server 3 and realizes various functions possessed by the control unit 33. The control unit 33 includes a CPU, a ROM, and a RAM. The ROM is a storage medium for storing various programs and data. The CPU executes a program stored in the ROM with the RAM as a work area (work area). Therefore, the control unit 33 implements the analysis unit 331, the coupon processing unit 332, and the personal information acquisition unit 333 as functional units by executing the program.

  The analysis unit 331 analyzes the purchasing trend from the beacon ID stored in the customer management database 311, the user terminal identification information, and the date and time data of reception. The coupon processing unit 332 determines whether or not the coupon can be issued for each customer, and executes the issue processing. The personal information acquisition unit 333 acquires personal information of “name”, “address”, “birth date”, “sex” from the telecommunications carrier server 9, and in the “personal information” data field of the customer management database 311. Store.

  In FIG. 1, the push notification server 4 is a server provided on the Internet, for example, an application server, and is managed by a provider who provides a push notification service. Specifically, as shown in FIG. 8, the push notification server 4 includes a push request reception unit 41 and a push notification execution unit 42 as functional units.

  The push request reception unit 41 stores the user terminal identification information when the push notification permission signal is sent from the portable terminal 5 together with the user terminal identification information to the push notification server 4. Therefore, the push notification server 4 recognizes the portable terminal 5 of the user terminal identification information as an object to be subjected to the push notification.

  When the push notification execution unit 42 receives the specific user terminal identification information transmitted from the management server 3 and the content of the message to be notified, the push notification execution unit 42 pushes the message to the portable terminal 5 corresponding to the user terminal identification information. Send by notification. The content of the message is coupon information, and for example, there is discounted amount information that can be used in common when shopping at each store of each retail company, and as shown in FIG. 9, push notification is made on the display screen 56 of the display unit 55.

  The telecommunications carrier server 9 is a server managed by a telecommunications carrier that provides communication services using the mobile terminal 5 through a mobile phone communication network, and is communicatively connected to the communication network 7. The personal information database 5 stores personal information (name, address, date of birth, gender) of the subscriber of the mobile telephone communication network, and is managed by the operator of the mobile telephone communication network.

  The operator of the management server 3 can access the personal information database 5 by communication according to a contract with a business operator who operates the telecommunications carrier server 9, and can search and acquire personal information. This function of the management server 3 is the personal information acquisition unit 333 described above.

  The overall operation of the customer purchasing trend analysis system 1 configured as described above will be described based on the processing sequence shown in FIG. First, in order to receive the coupon benefit that the customer cooperates with each retail company, the coupon benefit application 8 is installed and executed on the portable terminal 5 possessed by the customer. Incidentally, in order to execute the application 8 by the portable terminal 5, the operation of the management server 3 is started on the premise that the customer approves the provision of the personal information from the communication carrier.

  The portable terminal 5 transmits a push notification permission signal and user terminal identification information stored in the SIM card 52 to the push notification server 4 according to the application 8 (step S1). When receiving the permission signal, the push notification server 4 registers the user terminal identification information sent simultaneously as the target terminal of the push notification as the mobile terminal 5 (step S2).

  When the customer holds the portable terminal 5 for which the setting of the push notification has been completed, shopping at a retail company's store, and performing settlement in the in-store settlement register, the portable terminal 5 receives the beacon signal of the beacon transmitter 2 It will be in the transmission area. Therefore, the NFC communication unit 53 receives the beacon signal periodically transmitted by the beacon transmitter 2 (step S3).

  When the NFC communication unit 53 receives a beacon signal, the processing unit 51 transmits the beacon ID indicated by the beacon signal and the user terminal identification information stored in the SIM card 52 to the management server 3 (step S4). Then, the management server 3 adds the received date and time at this time to the received user terminal identification information and beacon ID, and stores it in the customer management database 311 (step S5). Therefore, the management server 3 can detect the location information at the reception date and time of the customer, that is, the store of the retail company who has made the shopping, from the beacon ID transmitted from the portable terminal 2.

  Then, the coupon processing unit 332 in the management server 3 determines whether or not the coupon can be provided (step S6). The coupon benefit in this example is a coupon that can be obtained by a customer visiting a store for shopping. In this case, whether or not the coupon can be provided is determined based on whether the number of purchases made by the same customer at each retail company has reached a predetermined number.

  As specific processing in step S6, when the user terminal identification information is transmitted, the coupon processing unit 332 reads the last push notification date corresponding to the user terminal identification information from the coupon management database 313. Then, by counting the number of the same user terminal identification information stored in the customer management database 311 after this date and time, the number of purchases after the date and time of providing the coupon last time is determined. If the number of purchases reaches a predetermined number ("YES" in step S6), the user terminal identification information and the coupon message are transmitted to the push notification server 4 to provide a coupon (step S7). And when it transmits, the data of the "last push notification date" corresponding to this user terminal identification information in the coupon management database 313 are updated to the newest date.

  Thereby, the push notification server 4 causes the push notification executor 43 to push-notify the coupon message sent from the management server 3 to the portable terminal 5 corresponding to the user terminal identification information (step S8). Therefore, the coupon shown in FIG. 9 is displayed on the display unit of the portable terminal 5 (step S9). On the other hand, when the number of purchases does not reach the predetermined number and the coupon is not provided to the customer, the push notification is not performed (“NO” in step S6).

  Hereinafter, when the application 8 is activated and the Bluetooth is on, the portable terminal 2 can receive a beacon signal, and the customer purchasing trend analysis system 1 repeats the process from step S7.

  As described above, the customer purchasing trend analysis system 1 detects the beacon ID transmitted by the beacon transmitter 2 installed in the store by the portable terminal 2, and transmits the detected beacon ID and the user terminal identification information. Implement coupon offer service on condition of.

  When analyzing the purchasing trend of the customer in the management server 3, the analysis unit 331 analyzes the beacon ID, the user terminal identification information, and the date and time of reception data stored in the customer management database 311, the beacon transmitter management table 312. By collating with "beacon ID", "retail store", and "register No" stored in, it is possible to analyze the purchase trend from the shopping history of each customer by the user terminal identification information. In this case, based on the user terminal identification information from the customer management database 311, the purchasing trend is analyzed in consideration of the personal information of the customer.

  FIG. 11 shows an example of the analysis result by the analysis unit 331. This example is an analysis result of a retail company that has shopped within a designated period for each user terminal identification information of a customer, a store at that time, and a register that has made a check. Moreover, the example of FIG. 12 is the analysis result of the store which the customer of each user terminal identification information within the designated period purchased for each retail company, the register which performed the settlement, and the settlement time.

  Further, the analysis unit 331 classifies the customer by the attributes "address", "birth date" and "gender" from the personal information stored in the customer management database 311, and analyzes the tendency of the purchasing trend of the classified customer. it can. For example, the purchasing trend of a customer living in the same area, the trend of purchasing trends of customers by age, or the trend of purchasing trends of customers with matching area and age.

  According to the customer purchasing trend analysis system 1 described above, the customer installs the application 8 on the portable terminal 5 without particularly performing the admission procedure and the like, and can acquire a coupon with a coupon that can be acquired without taking time and effort. Can be Further, the customer can be a member easily because it is grasped only by the user terminal identification information of the portable terminal 5 (as described above, the terminal ID such as the telephone number is also included). Thus, it is a system that can analyze the purchasing trends of a larger number of customers.

1 Customer Purchasing Trend Analysis System 2 Beacon Transmitter 3 Management Server 4 Push Notification Server 5 Mobile Terminal 7 Communication Network 8 Application Program 31 Storage Unit 91 Personal Information Database 331 Analysis Unit 332 Coupon Processing Unit 333 Personal Information Acquisition Unit

Claims (7)

A customer purchasing trend analysis system comprising a beacon transmitter, a portable terminal, and a management server,
The beacon transmitter is installed at each checkout location of each store of a plurality of retail companies, and transmits a beacon signal representing transmitter identification information assigned to each by near field communication.
When the portable terminal carried by the customer receives the beacon signal, it transmits the transmitter identification information indicated by the beacon signal and the user terminal identification information held by the beacon signal to the management server through the communication network. ,
The management server is
A personal information acquisition unit for acquiring personal information corresponding to the user terminal identification information from a personal information database managed by a telecommunications carrier providing communication services using the mobile terminal;
A storage unit for accumulating the personal information acquired by the personal information acquisition unit based on the user terminal identification information together with the user terminal identification information and the transmitter identification information received from the portable terminal;
An analysis unit that analyzes customer purchasing trends from accumulated data of the storage unit;
Customer purchasing trend analysis system with.   The customer purchase trend analysis system according to claim 1, wherein the analysis unit analyzes a shopping history at each store for each of the user terminal identification information.   The customer purchase trend analysis system according to claim 1, wherein the analysis unit analyzes a shopping history at each store for each of the retail companies.   The customer purchasing trend analysis system according to claim 1, wherein the analysis unit classifies the customer by the attribute from the personal information stored in the storage unit and analyzes the trend of the purchasing trend of the classified customer.   The management server according to claim 1, further comprising: a coupon processing unit configured to transmit coupon information via the push notification server to the portable terminal corresponding to the user terminal identification information whose number of times of reception has reached a predetermined number of times. Customer purchasing trend analysis system. The push notification server is
When the permission signal of the push notification is transmitted from the portable terminal, the user terminal identification information for the portable terminal is generated, and the generated user terminal identification information is transmitted to the push notification permission information. A mobile terminal and a push request reception processing unit to be transmitted to the management server;
A push notification execution unit that push-transmits the coupon information to the portable terminal of the user terminal identification information when the user terminal identification information and the coupon information are received from the management server;
The customer purchasing trend analysis system according to claim 5, comprising:   The customer purchase trend analysis system according to claim 6, wherein the mobile terminal transmits the push notification permission information by executing an installed application program.

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