JP2019105884A - Advertisement system and advertisement method - Google Patents

Abstract

To provide an advertisement system and an advertisement method capable of easily setting an area where advertising effectiveness is estimated to be high.SOLUTION: An advertisement system of the present invention includes acquisition means 31 acquiring registration data including plural pieces of registration information with an attribute targeted for an advertisement in association with information on any area among a plurality of areas, change means 32 changing the information on any area to include area identification information corresponding to any area when the information on any area does not include the predetermined area identification information, and setting means 33 setting an area for providing the advertisement among the plurality of areas based on the number of the same area identification information in the registered data.SELECTED DRAWING: Figure 3

Description

  The present invention relates to an advertisement system and an advertisement method.

  As an example of a conventional advertising means, it is known to distribute an information medium (for example, a newspaper, a town information magazine, etc.) in which an advertising medium such as a flyer is inserted into each home etc. within the delivery area of the information medium. There is. In addition, a means of so-called posting is also used, in which such advertising media are directly distributed to homes and the like separately from the information media (for example, Patent Document 1).

JP 2007-65896 A

  By the way, in order to raise an advertising effect by distribution of advertising media, it is possible to set the distribution area of advertising media widely. However, when the budget for distributing advertising media is limited, the distribution area of advertising media is set to an area where advertising effectiveness is estimated to be high in order to efficiently raise the advertising effectiveness within the budget. There is a need.

  The present invention has been made in view of the above problems, and an object of the present invention is to provide an advertisement system and an advertisement method capable of easily setting an area in which the advertising effect is estimated to be high.

  In order to solve the above problems, first, the present invention is a plurality of registration information having an attribute targeted by an advertisement, the plurality of registrations being associated with information on any one of a plurality of regions. An acquiring unit for acquiring registration data including information, and, when the information on any of the areas does not include predetermined area identification information, the information on any of the areas is identified as an area corresponding to the area. And changing means for changing information to include information, and setting means for setting an area serving as an advertisement providing destination out of the plurality of areas based on the number of the same area identification information in the registration data. An advertisement system is provided (invention 1).

  According to this invention (Invention 1), the larger the number of the same area identification information in the registration data, the larger the number of attributes targeted by the advertisement associated with the area identification information, so that the area It is possible to estimate that there are many target segments in the area corresponding to the identification information (ie, the advertising effectiveness is high in this area). In addition, even when registration data not including area identification information is used, the area serving as the advertisement providing destination can be set. Therefore, the area serving as the advertisement providing destination is set using various registration data. It becomes possible. This makes it possible to easily set the area where the advertising effectiveness is estimated to be high.

  In the above invention (Invention 1), when there is a plurality of the registration data, the setting unit sets the area serving as the advertisement providing destination based on the number of the same area identification information for each of the plurality of registration data. You may (invention 2).

  According to this invention (Invention 2), since the area to which the advertisement is to be provided can be set using a plurality of registration data, it is possible to improve the setting accuracy of the area estimated to have high advertising effectiveness. it can.

  In the above invention (Invention 2), the setting unit is configured to set the number of the same area identification information in any one of the plurality of registration data to the any one of the registration data. It may be weighted in accordance with the degree of association with the (invention 3).

  According to this invention (Invention 3), for example, when the number of the same area identification information in the registration data is heavily weighted as the value of the degree of association with the advertisement is larger, the registration with the higher degree of association with the advertisement The more accurate the region identification information is included in the data, the easier it is to set the region corresponding to the region identification information as the advertisement providing destination, so the setting accuracy of the region estimated to have high advertising effectiveness is further increased. It can be improved.

  In the above inventions (inventions 1 to 3), the area identification information may be a zip code (invention 4).

  According to this invention (Invention 4), since it is possible to set the area to which the advertisement is to be provided based on the number of the same zip code in the registration data, for example, a residence display having a larger amount of data than the zip code. As compared with the case where the area to which the advertisement is provided is set using a land number or the like, the area to which the advertisement is to be provided can be easily set.

  Secondly, the present invention is an advertisement method for causing a computer to set an area to which an advertisement is to be provided, wherein the computer is a plurality of registration information having an attribute targeted by the advertisement, and among the plurality of areas, Acquiring registration data including a plurality of registration information associated with information regarding any area, and when information regarding any area does not include predetermined area identification information, Changing the information to include area identification information corresponding to any of the areas, and providing the advertisement from among the plurality of areas based on the number of identical area identification information in the registration data The advertisement method is provided to execute each step of setting the region to be (step 5).

  According to the advertising system and advertising method of the present invention, it is possible to easily set a region estimated to have high advertising effectiveness.

It is a figure showing roughly the basic composition of the advertising system concerning one embodiment of the present invention. It is a block diagram which shows the structure of a setting apparatus. It is a functional block diagram for explaining the function which plays a major role in the advertising system concerning this embodiment. It is a figure which shows the structural example of search log | history data. It is a figure which shows the structural example of income data. It is a figure which shows the structural example of possession vehicle data. It is a figure which shows the structural example of postal code data. It is a flow chart which shows an example of the main processing of an advertising system concerning this embodiment.

  Hereinafter, an advertisement system and an advertisement method according to an embodiment of the present invention will be described in detail with reference to the attached drawings. However, this embodiment is an illustration and the present invention is not limited to this.

(1) Basic Configuration of Advertising System FIG. 1 is a diagram schematically showing a basic configuration of an advertising system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement system according to the present embodiment includes a setting device 20 communicably connected to each of a plurality of communication devices 10, and the setting device 20 sets an attribute as a target of an advertisement. When registration data including a plurality of registration information, which is a plurality of registration information having a plurality of registration information associated with information on any of a plurality of regions is acquired from each communication device 10, using the acquired registration data, From among the multiple regions, the region to which the advertisement is to be provided is set.

  The plurality of communication devices 10 and the setting device 20 are connected to a communication network NW (network) such as the Internet or LAN (Local Area Network), for example, and can communicate with each other via the communication network NW. .

  Each of the plurality of communication devices 10 may be, for example, a general-purpose personal computer disposed in a central government, a local public entity, a private research institution, a corporation, a store, etc. For example, a portable terminal, a smartphone, a PDA (Personal Digital) The device may be a device operated by an individual user, such as an assistant), a television receiver (including a so-called multifunctional smart television) with two-way communication function, and the like.

  In the present embodiment, the case where each communication device 10 generates registration data and transmits it to the setting device 20 will be described as an example, but each communication device 10 is received from, for example, a device that generates registration data. It may be an apparatus for transferring registration data to the setting apparatus 20.

(2) Configuration of Setting Device The setting device 20 will be described with reference to FIG. FIG. 2 is a block diagram showing an internal configuration of the setting device 20. As shown in FIG. As shown in FIG. 2, the setting device 20 includes a central processing unit (CPU) 21, a read only memory (ROM) 22, a random access memory (RAM) 23, a non-volatile memory 24, and a display processing unit 25. The display unit 26, the input unit 27, and the communication interface unit 28 are provided, and a bus 29 for transmitting control signals or data signals between the units is provided. The setting device 20 may be, for example, a general-purpose personal computer.

  When power is supplied to the setting device 20, the CPU 21 loads various programs stored in the ROM 22 or the nonvolatile memory 24 into the RAM 23 and executes the programs. In the present embodiment, the CPU 21 reads and executes a program stored in the ROM 22 or the non-volatile memory 24 to realize the functions of an acquisition unit 31, a change unit 32, and a setting unit 33 (shown in FIG. 3) described later. Do.

  The non-volatile memory 24 is, for example, a hard disk drive (HDD), and stores programs executed by the CPU 21 and data referred to by the CPU 21. Further, the non-volatile memory 24 stores zip code data (shown in FIG. 7) described later.

  The display processing unit 25 displays the display data provided from the CPU 21 on the display unit 26. The display unit 26 is, for example, an LCD (Liquid Crystal Display) monitor including thin film transistors arranged in pixel units in a matrix, and displays data to be displayed on a display screen by driving the thin film transistors based on display data. indicate.

  The input unit 27 is, for example, an information input device such as a mouse or a keyboard. The communication interface unit 28 includes an interface circuit for communicating via the communication network NW.

(3) Outline of Functions in Advertising System The functions implemented by the advertising system of the present embodiment will be described with reference to FIG. FIG. 3 is a functional block diagram for explaining functions that play a major role in the advertisement system of the present embodiment. In the functional block diagram of FIG. 3, the acquisition unit 31, the change unit 32, and the setting unit 33 correspond to the main configuration of the present invention.

  In addition, in the advertisement system of this embodiment, the case where the area used as the provision destination of the advertisement of a car is set is demonstrated as an example. Further, in the present embodiment, any one of the communication devices 10 generates and stores the search history data shown in FIG. 4 and the other communication device 10 receives the income shown in FIG. It is assumed that data is generated and stored, and one more communication device 10 generates and stores data of the number of owned vehicles shown in FIG. Here, each of the search history data, the income data, and the number-of-vehicles data is an example of the "registration data" in the present invention.

  As shown in FIG. 4, the search history data records, for example, a history of search keywords input in a search service for searching information on the Internet (web page, image file, net news, etc.) as a plurality of registration information (registration Data). In the search history data, for example, each time a search keyword is input by a terminal device (for example, a personal computer, a portable terminal, a smartphone, a PDA, etc.) using a search service, the search keyword inputs the search keyword The postal code corresponding to the position of the terminal device at that time is recorded (registered) in a state where it is associated. In the present embodiment, a search keyword that satisfies a predetermined condition (for example, a search keyword including a keyword related to a car (for example, “new car recommended”, “car ranking”, “car replacement”, “car used”, “car buying method”) Etc.) is assumed to be set as the target attribute of the advertisement.

  Here, the position of the terminal when the search keyword is input may be estimated based on, for example, the IP address assigned to the terminal, or may be used for the terminal to communicate. It may be estimated based on the position of the base station, or estimated based on position information acquired using a GPS (Global Positioning System) information acquisition device built in or connected to the terminal device. It may be

  The income data is, for example, data in which annual income for each household in Japan is recorded (registered) as a plurality of registration information as shown in FIG. Income data may be generated, for example, based on census data. The income data is recorded (registered) in a state in which the household address and the annual income (income amount) of the household are associated with each household. In addition, in this embodiment, it is assumed that the amount of income (for example, the amount of income is 10 million yen or more) which satisfy | fills a predetermined condition is set as an attribute used as a target of advertising.

  As shown in FIG. 6, for example, the number-of-cars-owned vehicle data is data in which information for each automobile held in Japan is recorded (registered) as a plurality of registration information. For example, the car-held number data may be generated based on the car-held number data by a general foundation corporation automobile inspection registration information. The number-of-cars-of-cars data is recorded in association with the address of the holder, the name of the car manufacturer, the name of the car, the first year registration year of the car, and the number of cars. It is supposed to be registered. In the present embodiment, the first year registration year and month satisfying the predetermined condition (for example, the first year registration year and month reaching the timing of performing the car inspection within the predetermined period) is set as the target attribute of the advertisement. Is assumed.

  The acquisition unit 31 is a plurality of registration information having an attribute serving as an advertisement target, and includes search history data including income information, and a plurality of registration information associated with information on any of a plurality of regions. It has a function to acquire the number of vehicles owned (registered data).

  The function of the acquisition unit 31 is realized, for example, as follows. First, the CPU 21 of the setting device 20 transmits a search history data transmission request to the communication device 10 that generates and stores search history data among the plurality of communication devices 10 via the communication interface unit 28 and the communication network NW. . On the other hand, when receiving the transmission request of the search history data from the setting device 20, the communication device 10 that generates and stores the search history data transmits the search history data to the setting device 20 via the communication network NW. Then, when the search history data is received (acquired) via the communication interface unit 28, the CPU 21 of the setting device 20 stores the acquired search history data in, for example, the RAM 23 or the non-volatile memory 24.

  Next, the CPU 21 of the setting device 20 transmits a transmission request for income data to the communication device 10 that generates and stores income data among the plurality of communication devices 10 via the communication interface unit 28 and the communication network NW. On the other hand, when receiving the transmission request for income data from the setting device 20, the communication device 10 that generates and stores the income data transmits the income data to the setting device 20 via the communication network NW. Then, when the acquisition data is received (acquired) via the communication interface unit 28, the CPU 21 of the setting device 20 stores the acquired income data in, for example, the RAM 23 or the non-volatile memory 24.

  Furthermore, the CPU 21 of the setting device 20 sends a transmission request for the number-of-vehicles-owned data to the communication device 10 that generates and stores the number-of-vehicles-held data among the plurality of communication devices 10 via the communication interface unit 28 and the communication network NW. Send. On the other hand, when receiving the transmission request for the number-of-vehicles data from the setting device 20, the communication device 10 that generates and stores the number-of-vehicles data transmits the number-of-vehicles data to the setting device 20 via the communication network NW. When the CPU 21 of the setting device 20 receives (acquires) the car-held number data via the communication interface unit 28, the CPU 21 stores the acquired car-held data in, for example, the RAM 23 or the non-volatile memory 24.

  The changing means 32 changes the information on any of the areas to include the zip code corresponding to any of the areas when the information on any of the areas does not include the zip code (predetermined area identification information) It has a function.

  The function of the changing unit 32 is realized, for example, as follows. Among the registration data acquired based on the function of the acquisition unit 31, the CPU 21 of the setting device 20 includes the contents of the registration data (in the present embodiment, income data and the number of car-held vehicles) not including the zip code. Are changed using the zip code data shown in FIG. Here, the zip code data is, for example, data in which a corresponding zip code is recorded for each address in Japan. For example, the CPU 21 may access each of the acquired data and the number-of-vehicles-owned data, and change the address recorded in each data to the zip code data associated in the zip code data.

  The setting unit 33 has a function of setting an area serving as an advertisement providing destination out of a plurality of areas based on the number of the same zip code (area identification information) in the registration data.

  In addition, when there are a plurality of registration data, the setting unit 33 may set the area serving as the advertisement providing destination based on the number of the same zip code (area identification information) for each of the plurality of registration data. . As a result, since the area to which the advertisement is provided can be set using a plurality of registration data, it is possible to improve the setting accuracy of the area estimated to have a high advertising effect.

  Furthermore, the area identification information may be a zip code. In this case, since it is possible to set the area to which the advertisement is provided based on the number of the same zip code in the registration data, for example, the advertisement using a house display or a lot number having a larger amount of data than the zip code. It becomes possible to set easily the area which serves as an advertisement offer destination compared with the case where the area which serves as a offer destination is set.

  The function of the setting means 33 is realized, for example, as follows. The CPU 21 of the setting device 20 accesses each of the search history data, the acquired data, and the number-of-vehicles-owned data, and detects the zip code associated with the registration information for each of the registration information having the attribute targeted by the advertisement. Each time a zip code is detected, the count number of the zip code is increased by one. The postal code count number may be stored, for example, in the RAM 23.

  For example, when the CPU 21 accesses the search history data and detects a zip code associated with registration information having a search keyword (for example, a search keyword including a keyword relating to a car) satisfying a predetermined condition, the zip code The count number of may be increased by one. Further, the CPU 21 accesses the acquired data, and the zip code (address by the function of the changing means 32) is associated with the registered information having the amount of income (for example, the amount of income of 10 million yen or more) satisfying the predetermined condition. If it is detected that the postcode is changed, the count number of the zip code may be increased by one. Furthermore, the CPU 21 accesses the car ownership data and associates it with registration information having the first year registration year and month satisfying the predetermined condition (for example, the first year registration year and month reaching the timing of performing the car inspection within the predetermined period) When detecting the zip code (changed from the address by the function of the change means 32), the count number of the zip code may be increased by one.

  Then, for example, the CPU 21 may extract at least one zip code in descending order of the count number, and store (set) the area corresponding to the extracted zip code in the RAM 23 or the non-volatile memory 24 as an advertisement providing destination. . In addition, the CPU 21 stores the area corresponding to the zip code having the count value or the ratio of the count number to the total of the count number of all the zip codes or more in the RAM 23 or the non-volatile memory 24 as an advertisement providing destination (setting May). Furthermore, the CPU 21 may cause the display unit 26 to display the area corresponding to the extracted zip code.

  Then, for example, a flyer may be distributed in a state of being inserted into an information medium, for example, a flyer, direct mail, free paper, etc. may be distributed by posting to the area set as the advertisement providing destination. And internet advertisements may be delivered.

(4) Flow of Main Processing of Advertising System of Present Embodiment Next, an example of the flow of main processing performed by the advertising system of the present embodiment will be described with reference to the flowchart of FIG.

  First, the CPU 21 of the setting device 20 transmits a request to transmit registration data to the communication device 10 via the communication interface unit 28 and the communication network NW. On the other hand, when the communication device 10 receives a request to transmit registration data from the setting device 20, the communication device 10 transmits the registration data to the setting device 20 via the communication network NW. Then, when the registration data is received (acquired) through the communication interface unit 28, the CPU 21 of the setting device 20 stores the acquired registration data in, for example, the RAM 23 or the non-volatile memory 24 (step S100).

  Next, when the information related to the area associated with the registration information in the acquired registration data does not include the zip code (predetermined area identification information), the CPU 21 of the setting device 20 (step S102: NO), The information on the area is changed to include the zip code (area identification information) corresponding to the area (step S104). When the CPU 21 determines that the information on the area associated with the registration information in the acquired registration data includes the zip code (predetermined area identification information) (step S102: YES), the process of step S106. You may move to

  Then, the CPU 21 of the setting device 20 sets an area serving as an advertisement providing destination out of a plurality of areas based on the number of the same zip code (area identification information) in the registration data (step S106). Here, for example, the CPU 21 extracts at least one zip code in descending order of the number (count number) of the same zip code, and the RAM 23 or the non-volatile memory 24 uses the area corresponding to the extracted zip code as the advertisement providing destination. May be stored (set). In addition, the CPU 21 stores the area corresponding to the zip code having the count value or the ratio of the count number to the total of the count number of all the zip codes or more in the RAM 23 or the non-volatile memory 24 as an advertisement providing destination (setting May). Furthermore, the CPU 21 may cause the display unit 26 to display the area corresponding to the extracted zip code.

  As described above, according to the advertising system and advertising method of the present embodiment, the larger the number of the same zip code (area identification information) in the search history data (registration data), the more the code is associated with the zip code. As the number of search keywords (attributes targeted by advertisements) increases, it is possible to estimate that there are many target layers in the area corresponding to the zip code (that is, the advertising effectiveness is high in this area) become. In addition, even if income data and zip data are not included, even if vehicle usage data (registration data) is used, it is possible to set an area to which the advertisement is to be provided. It becomes possible to set the area where it will be provided. This makes it possible to easily set the area where the advertising effectiveness is estimated to be high.

Hereinafter, modifications of the above-described embodiment will be described.
(Modification 1)
In the present modification, the setting unit 33 sets the number of the same zip code (area identification information) in any one of a plurality of registration data to the advertisement set for the registration data. It may be weighted according to the degree of association of In this case, for example, when the number of the same zip code in the registration data is heavily weighted as the value of the degree of relevance to the advertisement is larger, the same zip code is more frequently registered data having a higher degree of relevance to the advertisement. Since the region corresponding to the zip code becomes easier to set as the advertisement providing destination as it is included, it is possible to further improve the setting accuracy of the region estimated to have high advertising effectiveness.

  The function of the setting means 33 in this modification is realized, for example, as follows. The CPU 21 of the setting device 20 accesses each of the search history data, the acquired data, and the number-of-vehicles-owned data, and detects the zip code associated with the registration information for each of the registration information having the attribute targeted by the advertisement. Each time a zip code is detected, the count number of the zip code is increased. Here, the increase value of the count number may differ depending on the degree of association with the advertisement set in each of the search history data, the acquired data, and the number-of-vehicles-owned data.

  For example, the degree of association with the advertisement is set to 1 in the search history data, the degree of association with the advertisement is set to 2 in the acquired data, and the degree of association with the advertisement is set to 3 in the car ownership data It is also good. In this case, every time the zip code associated with the registration information having the attribute serving as an advertisement target is detected in the search history data, the count number of the zip code is increased by one, and the income data Every time the zip code associated with the registration information having the target attribute is detected, the count number of the zip code is increased by two, and the registration information having the attribute serving as the target of the advertisement in the car ownership data Every time the zip code associated with is detected, the count number of the zip code may be increased by three.

  The degree of association with the advertisement may be stored, for example, in the RAM 23 or the non-volatile memory 24. Further, the degree of association between the registration data and the advertisement may be set arbitrarily.

(Modification 2)
Although the case where each of search history data, income data, and number-of-vehicles-owned data is used as registration data has been described as an example in the above embodiment, the present invention is not limited to this case. For example, customer data in which the customer's address or zip code is associated with the purchase content may be used as registration data.

(Modification 3)
Although the case where an advertisement target is an automobile was described as an example in the above embodiment, the present invention is not limited to this case. For example, the advertisement target may be another product (e.g., a house, health food, etc.) or another service (e.g., a house reform, etc.). Here, when the target of advertisement is the reform of a house, the attribute targeted for the advertisement is "search keyword", "income (for example, 10 million yen or more)", and "construction year (for example, 20 years or more ago)" It may be set. In this case, for example, search history data in which a search keyword including a keyword related to house purchase or remodeling is recorded as registration information may be used as registration data, or income data shown in FIG. 5 may be used as registration data You may use statistical data such as New Town List by the Ministry of Land, Infrastructure, Transport and Tourism (the fiscal year (the construction year of the new town of each area is associated with the address or zip code of the area) as registration data Alternatively, customer data in which the customer's address or zip code is associated with the purchase content may be used as registration data.

  Also, if the advertisement target is a health food, the attribute targeted for the advertisement may be set to "age (for example, 50 to 69)", "sex (for example, female)", or "general household ratio" Good. In this case, for example, age and / or gender population data for each area based on census data may be used as registration data, or a general household ratio for each area based on census data may be used as registration data. Alternatively, customer data in which the customer's address or zip code is associated with the purchase content may be used as registration data.

(Modification 4)
Although the said embodiment demonstrated the case where area identification information was a postal code as an example, it is not restricted in this case. For example, the area identification information may be a house display, a ground number, or the like, or may be a house display, a ground number, or a code arbitrarily set for each area.

  A program for causing a computer to execute the advertisement method of the present invention may be stored in a computer readable storage medium. The storage medium storing the program may be, for example, the non-volatile memory 24 shown in FIG. For example, it may be a CD-ROM or the like readable by being inserted into a program reading device such as a CD-ROM drive. Furthermore, the storage medium may be a magnetic tape, a cassette tape, a flexible disk, an MO (Magneto Optical disk) / MD (Mini Disk) / DVD (Digital Versatile Disc), or the like, or a semiconductor memory.

  Each embodiment described above is described to facilitate understanding of the present invention, and is not described to limit the present invention. Therefore, each element disclosed in each of the above embodiments is intended to include all design changes and equivalents that fall within the technical scope of the present invention.

  In the embodiment described above, although the case where the registration data is transmitted from the communication device 10 to the setting device 20 has been described as an example, the present invention is not limited to this case. For example, registration data generated in advance may be directly input to the setting device 20 using, for example, the input unit 27.

  In the embodiment described above, the setting device 20 implements the functions of the acquiring unit 31, the changing unit 32, and the setting unit 33. However, the present invention is not limited to this configuration. For example, at least a part of the means may be realized by any one of the plurality of communication devices 10.

  According to the advertising system and advertising method of the present invention as described above, it is possible to easily set the area where the advertising effectiveness is estimated to be high, for example, providing a special advertisement to a specific area such as area targeting. Because it can be suitably used for advertising services, the industrial applicability is extremely large.

DESCRIPTION OF SYMBOLS 10 ... Communication apparatus 20 ... Setting apparatus 31 ... Acquisition means 32 ... Change means 33 ... Setting means

Claims (5)

An acquisition unit configured to acquire registration data including a plurality of registration information including a plurality of registration information having an attribute serving as a target of advertisement and in which information on any of the plurality of regions is associated;
A changing unit that changes the information on any one of the regions to include the region identification information corresponding to any of the regions if the information on any of the regions does not include predetermined region identification information;
A setting unit configured to set, from among the plurality of areas, an area to which an advertisement is to be provided, based on the number of identical area identification information in the registration data;
An advertising system comprising   The advertisement according to claim 1, wherein the setting unit sets an area serving as an advertisement providing destination based on the number of the same area identification information for each of the plurality of registration data, when there is a plurality of the registration data. system.   The setting means weights the number of the same area identification information in any one of the plurality of registration data in accordance with the degree of association with the advertisement set for the any registration data. The advertising system according to claim 2.   The advertising system according to any one of claims 1 to 3, wherein the area identification information is a zip code. An advertisement method for causing a computer to set an area to which an advertisement is to be provided.
The computer is
Acquiring registration data including a plurality of pieces of registration information having attributes targeted by advertisements, the plurality of pieces of registration information associated with information on any of the plurality of regions;
Changing the information on any of the areas to include area identification information corresponding to any of the areas if the information on any of the areas does not include predetermined area identification information;
Setting an area to which an advertisement is to be provided among the plurality of areas based on the number of identical area identification information in the registration data;
Advertising method to perform each step of.

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