JP2019057226A - Information processing system - Google Patents

Abstract

To provide an information processing system capable of appropriately notifying a recommendation to a user.SOLUTION: The information processing system comprises: first detection means for detecting user's operation; second detection means for detecting a function as the operation target of the user operation; means configured to manage the user operation and the operation target function as operation record; determination means configured to determine whether or not the operation record of the predetermined time from the present time matches a recommendation notification condition; and means configured so as to, when the operation record matches the recommendation notification condition, notify a notification of the recommendation to a transmissible server.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus.

  Various user terminals such as an in-vehicle device, a mobile phone, and a personal computer (PC) provide various information to the user. At this time, it is considered to provide information according to the user's situation (for example, see Patent Document 1). Patent Document 1 describes that content is provided in a form adapted to the user situation, taking into account the current situation of the user, especially during the user's vehicle driving. In the method described in Patent Document 1, the user can select what scene (whether the vibration is detected, whether the operation is detected, whether the current position information of the smartphone matches the current position information of the vehicle, whether the vehicle speed is 0, and the like. Driving, stopping, working, relaxing, going out, sleeping). The in-vehicle device outputs content corresponding to the specified scene.

Japanese Patent Laying-Open No. 2015-053632

  Considering that the user is notified of advertisements or the like that suggest any product or service to the user (hereinafter, notifications for making any proposal to the user are collectively referred to as “recommendation notification”), Even if the recommendation notification is notified during the process, the user is unlikely to react to the recommendation notification. In addition, there is a possibility that the user's mentality with respect to the recommended product or service is impaired. However, Patent Document 1 does not consider this point at all.

  Some aspects of the present invention have been made in view of the above-described problems, and an object of the present invention is to provide an information processing apparatus that can suitably notify a user of a recommendation.

  An information processing apparatus according to an aspect of the present invention includes: a first detection unit that detects a user operation; a second detection unit that detects an operation target function of the user operation; and the operation history of the user operation and the operation target function. Management means, a determination means for determining whether or not the operation history for a predetermined time from the current time matches the recommendation notification condition, and a recommendation notification when the operation history matches the recommendation notification condition. Means for notifying a server capable of transmission.

  In the present invention, “part”, “means”, “apparatus”, and “system” do not simply mean physical means, but “part”, “means”, “apparatus”, “system”. This includes the case where the functions possessed by "are realized by software. Further, even if the functions of one “unit”, “means”, “apparatus”, and “system” are realized by two or more physical means or devices, two or more “parts” or “means”, The functions of “device” and “system” may be realized by a single physical means or device.

It is a figure which shows the function structure of the system containing the information processing apparatus which concerns on embodiment. It is a flowchart which shows the flow of a process of the user terminal shown in FIG. It is a flowchart which shows the flow of a process of the recommendation server shown in FIG. It is a flowchart which shows the flow of a process of the user terminal shown in FIG. It is a figure which shows the specific example of the hardware constitutions of the information processing apparatus which concerns on embodiment.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the embodiment described below is merely an example, and there is no intention to exclude various modifications and technical applications that are not explicitly described below. That is, the present invention can be implemented with various modifications without departing from the spirit of the present invention. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. The drawings are schematic and do not necessarily match actual dimensions and ratios. In some cases, the dimensional relationships and ratios may be different between the drawings.

[Embodiment]
[1 Overview]
First, an overview of the information processing system 1 according to the present embodiment will be described with reference to FIG. As illustrated in FIG. 1, the information processing system 1 includes a user terminal 100 and a recommendation server 200. Although only one user terminal 100 is illustrated in FIG. 1, a plurality of user terminals 100 that can communicate with the recommendation server 200 can be provided. Further, the function of the recommendation server 200 does not necessarily need to be physically realized as one piece of hardware, and a plurality of pieces of hardware may cooperate to realize the function of the recommendation server 200.

  The user terminal 100 is an information processing apparatus operated by a user, and includes, for example, an in-vehicle device mounted on a vehicle, a mobile phone (whether it is a so-called smartphone or a feature phone), a personal computer (PC), A tablet terminal.

  The user terminal 100 and the recommendation server 200 can communicate with each other via the network N. The network N can be realized by various means as long as the user terminal 100 and the recommendation server 200 can communicate with each other. For example, the network N can be realized as the Internet, a public telephone network, or a combination thereof.

  The recommendation server 200 is configured to be able to transmit to the user terminal 100 an advertisement for proposing a product or service to the user (hereinafter, a notification for making a proposal to the user is collectively referred to as “recommendation notification”). . For example, the recommendation server 200 provides the user with advertisements, pop-up notifications, and the like displayed in a partial area of a display screen of an application program (hereinafter also referred to as “application” or “application”) that operates on the user terminal 100. Notify the recommendation.

  At this time, even if the recommendation notification is performed while the user is devoted to some work, the possibility that the user reacts to the recommendation notification is low. In addition, by making a recommendation notification at such a timing, there is a possibility that the user's mentality with respect to the product or service related to the recommendation may be impaired.

  Therefore, in the information processing system 1 according to the present embodiment, the user terminal 100 detects the user's operation status and operation target, and then records the contents as an operation history. Then, the user terminal 100 determines whether or not the current user is in a state of being held on hand, that is, in a situation in which it is easy to react to the recommendation notification, by referring to the operation history of the past predetermined period from the current time. As a result, if it is determined that the user is likely to react, the user terminal 100 notifies the recommendation server 200 to that effect. The recommendation server 200 that has received the notification transmits a recommendation notification to the user terminal 100, and the user terminal 100 performs notification to the user based on the received recommendation notification. Thereby, in the information processing system 1, since notification of a recommendation can be performed in a situation where the user can easily react, it is possible to suppress an improvement in the response rate to the recommendation and to impair the user's image.

[2 Functional configuration]
[2.1 Overall function configuration]
FIG. 1 shows a functional configuration of the information processing system 1. As described above, the information processing system 1 includes the user terminal 100 operated by the user and the recommendation server 200 that transmits a recommendation notification to the user terminal 100, and both can communicate with each other via the network N. .

[2.2 User terminal 100]
The user terminal 100 is an arbitrary information processing apparatus operated by the user as described above. The user terminal 100 broadly includes an input unit 110, an output unit 120, applications 130a to 130n (hereinafter collectively referred to as “applications 130”), a user situation determination unit 140, and a recommendation processing unit 160.

  The input unit 110 is a device corresponding to, for example, an input interface through which a user performs an operation input, and can be realized by an input device such as the touch panel 111, the button 113, and the microphone 115, for example.

  The output unit 120 is a device corresponding to an output interface that performs screen display and audio output to the user, and can be realized by an output device such as the display 121 and the speaker 123, for example.

  The application 130 is a program for realizing a function to be operated by the user. The application 130 may not be implemented as an independent application program as long as it is a partial function that can be executed by the user terminal 100. For example, the application 130 is a program module that realizes a partial function of an OS (Operation System). It is also possible.

  The user situation determination unit 140 determines the user situation by detecting the input operation input from the input unit 110 and the operation target application 130, and the user situation determination unit 140 notifies the recommendation server 200 of the determination result. . The recommendation server 200 notifies the user of various recommendations by transmitting a recommendation notification to the recommendation processing unit 160 of the user terminal 100 when it is estimated that the user is not in possession. The user situation determination unit 140 includes an input event processing unit 141, an application control unit 143, an operation history storage unit 145, a situation determination unit 147, a user situation notification unit 149, a situation determination condition update unit 151, an operation history database (DB) 153, And the situation determination condition DB 155. The user situation determination unit 140 can be realized as a resident service that always operates regardless of the user operation target application 130, for example.

  The input event processing unit 141 detects an operation input made by the user to the input unit 110 and notifies the operation history storage unit 145 of the content. In addition, the application control unit 143 detects a target function (operation target application 130) on which a user operation has been performed, and notifies the operation history storage unit 145 of the information.

  The operation history storage unit 145 stores the user operation and the operation target application information notified from the input event processing unit 141 and the application control unit 143 in the operation history DB 153. At this time, the operation history storage unit 145 may store the time information in association with the user operation and the operation target application information.

  The situation determination unit 147 determines the current situation of the user with reference to the operation history DB 153 and the situation determination condition DB 155. More specifically, out of the operation histories registered in the operation history DB 153, whether or not the operation history for a predetermined time from the current time matches the operation condition (situation determination condition) registered in the situation determination condition DB 155. The situation determination unit 147 determines. The determination result is output from the situation determination unit 147 to the user situation notification unit 149.

  Here, in the situation determination condition DB 155, for example, an operation condition that allows the user to determine that the user has no handheld, in other words, an operation condition that is estimated to have a high response rate when a recommendation notification is given to the user ( One or more conditions / conditions for notifying the recommendation are registered. For example, when the user's operation target application 130 is a browser for browsing a website on the Internet and the user operation is an operation of scrolling the browser at a predetermined speed or more, or the display target web page is switched. When the user operation is repeatedly input in a short time (for example, within a threshold time), it is estimated that the displayed web page is not read in detail by the user and is viewed for the purpose of killing time. Therefore, the operation condition that the operation target application is a browser and the user operation repeats a scroll operation at a certain speed or more and a web page switching operation to be displayed in a short time is registered in the situation determination condition DB 155. It is possible to do.

  As another example, when the user operation target is on / off switching of the display screen, and the user operation repeats such switching, it is assumed that the user is still in a handheld state. Is done. Therefore, it is conceivable that an operation condition that the user operation target is On / Off of the display screen and the user operation is repetition of the On / Off switching is registered in the situation determination condition DB 155.

  The conditions registered in the situation determination condition DB 155 for determining the user situation are not limited to these examples, and any condition can be adopted as long as the user situation can be determined.

  The user status notification unit 149 notifies the recommendation server 200 of the change in the user status determined by the status determination unit 147. In other words, the user has no handheld (the latest operation history from the current time matches the condition registered in the situation determination condition DB 155), or the user is no longer in the handheld state. The user status notification unit 149 notifies the recommendation server 200 when the operation history is no longer matched with the conditions registered in the status determination condition DB 155).

  The situation determination condition update unit 151 updates the situation determination condition DB 155 according to the output from the recommendation result notification unit 165 of the recommendation processing unit 160. As described above, the recommendation notification is notified from the user status notification unit 149 to the recommendation server 200 when it is estimated that the user is in a handheld state under the conditions registered in the status determination condition DB 155. The recommendation server 200 receives the notification and transmits a recommendation notification to the recommendation processing unit 160 to notify the user. The recommendation result notification unit 165 notifies the situation determination condition update unit 151 of the result of whether or not the user has responded to the recommendation notification, and the situation determination condition update unit 151 determines the situation determination condition based on the user reaction result. DB 155 is updated. More specifically, for example, regarding the recommendation notification transmitted based on each situation determination condition, the situation determination condition update unit 151 registers whether or not there is a reaction in the situation determination condition DB 155, for example, the response rate of the user If the value falls below the threshold value, the situation determination condition may be invalidated. Alternatively, the situation determination condition update unit 151 may register a new condition in the situation determination condition DB 155 or delete the condition in response to a request from the recommendation server 200 or the like.

  Next, the recommendation processing unit 160 will be described. The recommendation processing unit 160 includes a recommendation reception unit 161, a recommendation notification unit 163, and a recommendation result notification unit 165. Each function included in the recommendation processing unit 160 can be incorporated as a part of the module of the application 130, for example.

  The recommendation receiving unit 161 receives a recommendation notification from the recommendation server 200. As described above, the recommendation notification is a notification for proposing a product or a service to the user, for example. Based on the recommendation notification received by the recommendation receiving unit 161, the recommendation notification unit 163 notifies the user of the recommendation notification as an advertisement display on the display 121, a message display, or an audio output to the speaker 123.

  As described above, the recommendation result notification unit 165 detects whether or not the user has responded to the recommendation notification notified to the user by the recommendation notification unit 163. More specifically, for example, the recommendation result notification unit 165 detects whether or not the user has performed an operation of selecting an advertisement or a message displayed by the recommendation notification unit 163. The reaction result to the recommendation notification is transmitted from the recommendation result notification unit 165 to the situation determination condition update unit 151 of the user situation determination unit 140.

[2.3 Recommendation Server 200]
The recommendation server 200 receives, from the user terminal 100 operated by the user as described above, a notification regarding the user status indicating that the user is in a hand-held state or no longer in a hand-held state. In response, the server transmits a recommendation notification to the user terminal 100. The recommendation server 200 may be physically realized as one computer (information processing apparatus), or a plurality of computers may cooperate to realize the function of the recommendation server 200. The recommendation server 200 includes a user status reception unit 201, a recommendation transmission unit 203, and a recommendation result reception unit 205.

  The user status receiving unit 201 notifies the user status notifying unit 149 of the user terminal 100 that the user status has changed from a status where it can be determined that the user status is not held to a status that is not so, or vice versa. Receive. In other words, this corresponds to receiving a notification regarding a change from a situation suitable for notifying a recommendation to an inappropriate situation or vice versa.

  The recommendation transmission unit 203 sends a recommendation notification to the user terminal 100 when it is determined based on the notification of the user status received by the user status reception unit 201 that the user is in a situation suitable for receiving the recommendation notification. And send. That is, the recommendation transmission unit 203 sends the recommendation notification to the user terminal 100 at an arbitrary timing after receiving the notification of the change of the user situation to a suitable situation. It can be sent.

  The recommendation result receiving unit 205 receives a result corresponding to the user action for the recommendation notification transmitted by the recommendation transmitting unit 203. Specifically, for example, when the recommendation transmission unit 203 transmits an advertisement or message in which a hyperlink is embedded as a recommendation notification, and the user performs an operation of selecting the advertisement or message, the recommendation server 200 does so. Is received from the recommendation result notifying unit 165.

[3 Process flow]
Hereinafter, the processing flow of the information processing system 1 will be described with reference to FIGS. 2 to 4. 2 and 4 are flowcharts showing a process flow of the user terminal 100, and FIG. 3 is a flowchart showing a process flow of the recommendation server 200.

  Each processing step to be described later can be executed in any order or in parallel as long as there is no contradiction in processing contents, and other steps can be added between the processing steps. good. Further, a step described as a single step for convenience can be executed by being divided into a plurality of steps, and a step described as being divided into a plurality of steps for convenience can be executed as one step.

[3.1 Processing of user terminal 100 related to notification of user status]
Hereinafter, the process flow of the user terminal 100 will be described with reference to FIGS. 2 and 3. FIG. 2 is a flowchart illustrating a specific example of a process flow when the user terminal 100 notifies the recommendation server 200 of the user situation.

  When the input event processing unit 141 of the user terminal 100 detects a user operation performed on the input unit 110 such as the touch panel 111 or the button 113, the input event processing unit 141 outputs information on the user operation to the operation history storage unit 145 (S201). . The information on the user operation can include information on the type of device on which the operation input has been made and information on the operation content indicating what operation input has been made.

  Further, the application control unit 143 detects the function (for example, the type of the application 130, its function, the OS function, etc.) that is the target of the operation input, and outputs the information to the operation history storage unit 145 ( S203).

  The operation history storage unit 145 stores the user operation information and the operation target function information output from the input event processing unit 141 and the application control unit 143 in the operation history DB 153 (S205).

  The situation determination unit 147 reads the operation history from the operation history DB 153 for a certain period of time in the past from the operation history DB 153 (S207), and collates the operation history with the conditions registered in the situation determination condition DB 155 (S209). ). At this time, if the condition determination condition DB 155 registers a condition that allows the user to determine that the user is not in possession, that is, a condition that the user's response rate to the recommendation notification is estimated to be high, The determination unit 147 can determine whether or not the user is in a state of being held by hand, that is, in a state of having a high response rate to the recommendation notification.

  In the determination result of S209, when there is a change in the matching state between the condition registered in the situation determination condition DB and the operation history, that is, when there is a change in the user situation (Yes in S211), the user situation notification unit 149 notifies the recommendation server 200 of a change in the user situation, that is, a notification that the user has changed from a hand-held state to a non-hand-held state or vice versa (S213). ).

  In the present embodiment, the user terminal 100 notifies the recommendation server 200 only when the user situation changes, but the present invention is not limited to this. For example, the user terminal 100 may be notified of the user situation at regular intervals, or may be notified at each operation input.

[3.2 Processing of recommendation server 200 related to recommendation notification]
Next, a processing flow of the recommendation server 200 that transmits a recommendation notification according to the user situation will be described with reference to FIG.

  When the user status receiving unit 201 of the recommendation server 200 receives a notification about the user status (S201), if the notification indicates that the user is in a handheld state (Yes in S303), send a recommendation. The unit 203 transmits a recommendation notification to the user terminal 100 (S305). At this time, it is also conceivable that the recommendation transmission unit 203 transmits a recommendation notification to the user terminal 100 a plurality of times until the user status is no longer in the handheld state.

  When the user status received by the user status receiving unit 201 indicates that the user is not in the handheld state (No in S303), the recommendation transmitting unit 203 does not transmit a new recommendation notification.

[3.3 Processing of user terminal 100 related to recommendation notification]
A processing flow of the user terminal 100 that has received the recommendation notification will be described with reference to FIG.

  When the recommendation reception unit 161 receives a recommendation notification from the recommendation server 200 (S401), the recommendation notification unit 163 displays the notification on the display 121 or outputs the sound related to the notification from the speaker 123 (S403). ). When the user reacts to the notification, for example, selects a popup window related to the recommendation notification or selects a hyperlink, the recommendation result notification unit 165 notifies the recommendation server 200 to that effect ( S405). Further, the recommendation result notifying unit 165 notifies the status determination condition update unit 151 of the user status determination unit 140 of the presence / absence of the user's reaction to the recommendation notification (S409).

  The situation determination condition update unit 151 confirms the operation situation at the timing when the recommendation notification is given to the user with reference to the operation history DB 153, or the situation determination condition DB 155 indicates the situation determination condition corresponding to the recommendation notification. Check it with reference. In addition, the situation determination condition update unit 151 records the presence / absence of a user's reaction with respect to those operation situations and situation determination conditions. After collecting such information, the situation determination condition update unit 151 adds, for example, an operation situation with a high user response rate to the operation determination condition or the user response rate (the user for the number of times the recommendation notification is performed). It is possible to invalidate a condition determination condition with a low ratio of the number of times of reaction. Thereby, it is possible to notify the user of a recommendation only when the user response rate is high.

[4 Hardware configuration]
The hardware configuration of the information processing apparatus 500 that can implement the user terminal 100 and the recommendation server 200 will be described with reference to FIG. An information processing apparatus 500 capable of realizing the user terminal 100 and the recommendation server 200 includes a control unit 501, a storage unit 505, a communication I / F (interface) unit 511, an input unit 513, and a display unit 515. Each unit is connected through a bus line 517.

  The control unit 501 includes a CPU (Central Processing Unit, not shown), a ROM (Read Only Memory, not shown), a RAM (Random Access Memory) 503, and the like. The control unit 501 executes a process related to each configuration of the user terminal 100 and the recommendation server 200 illustrated in FIG. 1 in addition to a function as a general computer by executing a control program 507 stored in the storage unit 505. Configured to be possible. For example, when the information processing apparatus 500 implements the user terminal 100, the application 130, the user situation determination unit 140, and the recommendation processing unit 160 are temporarily stored in the RAM 503 and then used as a control program 507 that operates on the CPU. It is feasible. When the information processing apparatus 500 implements the recommendation server 200, the user status reception unit 201, the recommendation transmission unit 203, and the recommendation result reception unit 205 are temporarily stored in the RAM 503 and operate on the CPU. It can be realized as a control program 507.

  The RAM 503 temporarily stores part or all of the operation history DB 153 and the situation determination condition DB 155 in addition to the codes included in the control program 507. The RAM 503 is also used as a work area when the CPU executes various processes.

  The storage unit 505 is a nonvolatile storage medium such as an HDD (Hard Disk Drive) or a flash memory. The storage unit 505 stores an operating system (OS) for realizing functions as a general computer and a control program 507 that is an application 130. In addition, the storage unit 505 stores a database (DB) 509 corresponding to the operation history DB 153 and the situation determination condition DB 155 of the user terminal 100.

  The communication I / F unit 511 is a device for performing wired or wireless data communication between the user terminal 100 and the recommendation server 200 as necessary. For example, in the case of the user terminal 100, notification of the user status by the user status notification unit 149, reception of the recommendation notification from the recommendation server 200 of the recommendation receiving unit 161, and the like can be performed via the communication I / F unit 511. Conceivable. Further, in the case of the recommendation server 200, the user status reception unit 201 receives the user status notification from the user terminal 100, the recommendation transmission unit 203 transmits the recommendation notification, and the like through the communication I / F unit 511. Can be considered.

  The display unit 515 is a display device for presenting various types of information to a user or administrator who operates the information processing apparatus 500. Specific examples of the display unit 515 include a liquid crystal display and an organic EL (Electro-Luminescence) display. When the user terminal 100 is realized by the information processing apparatus 500, the display 121 included in the output unit 120 can correspond to the display unit 515. In other words, the display unit 515 can display advertisements, messages, and pop-up windows related to recommendation notifications. Although not shown in FIG. 5, the output device of the information processing apparatus 500 can include a speaker 123 and other output devices.

  The input unit 513 is a device for receiving an input operation from a user or an administrator. Specific examples of the input unit 513 include a touch panel 111, buttons 113, a microphone 115, a keyboard, a mouse, and the like.

[5 Effects of this embodiment]
As described above, the information processing system 1 according to the present embodiment determines that the user is not handheld from the behavior in which the user operates the user terminal 100 and the activated application 130. Make a recommendation notification only when you are on hand. In addition, when the user shows a response to the recommendation notification (viewing the notification summary, viewing the details, accessing the website, etc.), the user's response is stored and information about the user operation at that time is stored. By learning a situation that is easy to do, it is possible to further increase the user's response rate or to avoid making a recommendation notification at an inappropriate timing.

[6 Notes]
The embodiments described above are for facilitating the understanding of the present invention, and are not intended to limit the present invention. Each element included in the embodiment and its arrangement, material, condition, shape, size, and the like are not limited to those illustrated, and can be changed as appropriate. In addition, the structures shown in different embodiments can be partially replaced or combined.

DESCRIPTION OF SYMBOLS 1 ... Information processing system, 100 ... User terminal, 110 ... Input part, 111 ... Touch panel, 113 ... Button, 115 ... Microphone, 120 ... Output part, 121 ... Display, 123 ... Speaker, 130 ... Application, 140 ... User situation determination , 141... Input event processing unit, 143... Application control unit, 145... Operation history storage unit, 147... Situation determination unit, 149. 155 ... Situation determination condition database (DB), 160 ... Recommendation processing unit, 161 ... Recommendation reception unit, 163 ... Recommendation notification unit, 165 ... Recommendation result notification unit, 200 ... Recommendation server, 201 ... User situation reception unit, 203 ... Recommendation sending part, 205 ... Recommendation result 501 ... Control unit, 503 ... RAM, 505 ... Storage unit, 507 ... Control program, 511 ... Communication interface (I / F) unit, 513 ... Input unit, 515 ... Display unit, 517 ... Bus line, N ... Network

Claims (1)

First detection means for detecting a user operation;
Second detecting means for detecting an operation target function of the user operation;
Means for managing the user operation and the operation target function as an operation history;
A discriminating means for discriminating whether or not the operation history for a predetermined time from the current time matches a recommendation notification condition;
An information processing apparatus comprising: means for notifying a server capable of transmitting a recommendation notification when the operation history matches the recommendation notification condition.

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