JP2018045473A - Coupon distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a coupon distribution system configured to allow a coupon to be obtained from a mobile terminal device of a customer.SOLUTION: In a coupon distribution system 100, a mobile terminal device 1 downloads a coupon acquisition application from an application server 2. When the coupon acquisition application is started, the mobile terminal device 1 acquires coupon data from a coupon server 3, to display a coupon screen on the basis of the coupon data. When a coupon use button on the coupon screen is operated, coupon use information is transmitted to the coupon server 3, and a coupon detail screen indicating the contents of privilege of a coupon with a coupon code with bar-code is displayed. The coupon server 3 records information that the coupon has been used by the mobile terminal device 1, by use of the coupon use information. A POS terminal 6 enables the use of coupon by reading the coupon code displayed on the mobile terminal device 1.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a coupon distribution system that distributes coupons to a mobile terminal device owned by a customer in a retail store.

  Conventionally, in a retail store or the like, when a customer purchases a product or service, a privilege is provided by presenting a coupon issued in advance. These coupons are provided on paper media such as leaflets and publications and distributed to customers. In addition, a method is also used in which a customer who visits the store's homepage on the Internet web prints out a coupon uploaded there. However, since the coupon is a paper medium in any case, it must be carried in preparation for the necessity and may be lost.

  In addition, the customer service using coupons does not always allow the store side to visit the store continuously even after the customer using the coupon is temporarily called in.

  On the other hand, in recent years, a coupon distribution system that omits a paper medium by electronically distributing a coupon from a server to a mobile terminal device possessed by a customer has been introduced. Among them, a system is known in which a coupon distribution server periodically distributes coupons to a customer's mobile terminal device (see, for example, Patent Document 1). In this way, customers can be connected if coupons are regularly distributed from the store side.

JP 2014-2682 A

  However, since the coupon distribution system disclosed in Patent Document 1 is distributed only to customers who are to be distributed in advance, the effect of increasing the number of customers to the store by using the coupon is limited. . In addition, there are customers who are not interested in using coupons even if they are distributed, which has not led to an increase in the target customer acquisition rate.

  This invention aims at providing the coupon delivery system which can acquire a coupon freely from the customer who requires a coupon in the system which delivers a coupon electronically in view of the said point.

  In order to solve the above problem, a coupon distribution system according to the present invention includes a mobile terminal device, an application server that distributes a coupon acquisition application, a coupon server that distributes coupons, and a coupon processor that performs coupon processing. In the coupon distribution system, the application server distributes a coupon acquisition application in response to a request from the portable terminal device, and the portable terminal device executes the coupon acquisition application from the coupon server. When coupon data communication means for obtaining coupon data, coupon display means for displaying a coupon screen based on the coupon data, and a coupon use button displayed on the coupon screen are operated, And a coupon acquisition means for displaying a coupon detail screen displaying a coupon code indicating the privilege content of the coupon, and the coupon server sends the coupon data to the mobile terminal device that has been accessed. A coupon distribution means for transmitting, and a coupon management means for recording a used coupon of the portable terminal device when the coupon usage information is transmitted from the portable terminal device, the coupon processing machine comprising: Coupons can be used based on code reading.

  The coupon processing machine is a payment terminal that performs customer shopping payment processing in the point-of-sale management system, and performs processing according to the privilege content displayed on the coupon screen. Therefore, if the content of the privilege is the provision of points, the payment terminal registers the privilege points in the point-of-sale management system, and if the content of the privilege is a discount at the time of payment, the payment terminal performs discount processing of the payment amount. Do.

  The coupon processing machine may be a coupon vending machine that prints and issues a coupon voucher displaying the privilege content displayed on the coupon screen.

  In addition, the coupon server is configured to transmit the coupon data to the mobile terminal device of a customer who has a predetermined condition for issuing a coupon based on purchase data managed by a point-of-sale management system. Differentiated coupons can be issued according to purchase results.

  And the said portable terminal device further has a new member registration means implement | achieved by running the said coupon acquisition application, The said coupon server is the said portable terminal by which the member registration was performed by the said new member registration means By adopting a system that transmits the coupon data to the device, the customer can easily register as a member from the mobile terminal device, leading to an increase in coupon distribution members for the store.

  According to the present invention, since a customer can freely obtain a coupon if it is a user of a portable terminal device that can obtain application software using the net, the coupon distribution range is not limited, and the coupon service An effective sales promotion effect using can be expected.

The block diagram explaining the whole structure of the coupon delivery system concerning this invention is shown. FIG. 2 is a block diagram illustrating functional configurations of a mobile terminal device and a coupon server in FIG. (A) is a schematic diagram showing the configuration of purchase data stored in the purchase database, and (b) is a schematic diagram showing the configuration of coupon data stored in the coupon database. The flow of a process until it newly registers with a coupon delivery member from a portable terminal device to a coupon server using a coupon acquisition application is shown. The icon screen of the function selection displayed when starting a coupon acquisition application is shown typically. The screen displayed on a portable terminal device when newly registering as a coupon delivery member is shown typically. The flow of a process until it takes in and uses a coupon in a portable terminal device is shown. The display screen of the coupon with which the portable terminal device was delivered is shown typically.

  Embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram illustrating an overall configuration of a coupon distribution system 100 according to the present embodiment. The network 5 is a communication network including the Internet, a LAN (Local Area Network), a telephone line, a mobile communication network, and the like. Between the mobile terminal device 1, the application server 2, the coupon server 3, and the POS system 4. Information can be sent and received.

  The mobile terminal device 1 is typically a mobile terminal device such as a smartphone that can display an HTML (HyperText Makeup Language) document, receive an application, and transmit information through an input form.

  The application server 2 operates a download site for application software for mobile terminals. Then, the mobile terminal device 1 uses the application software (hereinafter referred to as “app”) for obtaining coupons that can be used from a specific retail store or a plurality of the same series of retail stores in the same chain. Download the coupon acquisition app. In the coupon acquisition application, the coupon data is sent to the coupon server using the member registration software in which the mobile terminal device 1 registers the user ID of the coupon distribution member to the coupon server 3 and the user ID in which the mobile terminal device 1 is registered. 3 and coupon acquisition software.

  By starting the coupon acquisition application 10 obtained from the application server 2, the mobile terminal device 1 transmits new member registration means 11 and a user ID to the coupon server 3, as shown in FIG. ) Coupon data communication means 12, coupon display means 13 for displaying the coupon screen C1 (shown in FIG. 8) on the display screen 1a based on the coupon data, and coupon use button displayed on the coupon screen C1 When P is operated, coupon usage information is transmitted to the coupon server 3, and the coupon details screen C2 (shown in FIG. 8) showing the benefit content of the coupon in a two-dimensional code such as a barcode or QR code (registered trademark). ) Is displayed on the display screen 1a.

  The coupon server 3 includes a mail server unit 3A that transmits and receives emails to and from the mobile terminal device 1, a web server unit 3B that provides web pages, and a coupon management server that manages the distribution of coupons to the mobile terminal device 1. Part 3C. The coupon server 3 composed of these server units 3A, 3B, and 3C will be described in more detail from the aspect of function. As shown in FIG. 2, coupon data is transmitted to the member registration receiving means 15 and the mobile terminal device 1. When coupon use information is transmitted from the coupon distribution means 16 and the portable terminal device 1, each function of the coupon management means 17 which records the use of the coupon by the said portable terminal device 1 is provided.

  The POS (Point of Sales) system 4 is a product code of a product purchased by a customer registered in a checkout terminal (POS terminal) 6 which is a cash register installed at each retail store, its number, and sales. Sales data such as money is collected and managed by the purchase database 4a. The POS system 4 also performs point management in a point providing service that is provided to a customer according to the payment amount at the time of payment adjustment at a retail store, and a privilege corresponding to the accumulated balance is obtained.

  FIG. 3 (a) schematically shows a configuration example of data managed for each point distribution member in the purchase data stored in the purchase database 4a. It consists of data for each item such as points, product code and number of purchased products, customer's gender, date of purchase, total number of visits, and purchase price.

  In the present embodiment, the POS terminal 6 also serves as a coupon processing machine, and is displayed on the display screen 1a of the mobile terminal device 1 using the scanner 6c for reading the product code assigned to the product in the store. The coupon code CD on the coupon detail screen C2 is readable.

  The privilege content shown on the coupon code CD is the provision of bonus points, and the POS terminal 6 sends the point number displayed on the CD to the POS system 4 together with the point card number to the POS system 4. The system 4 adds the bonus points to the points stored by the customer in the sales database 4a.

  FIG. 4 shows a flow of processing in the coupon distribution system 100 configured as described above until the mobile terminal device 3 acquires a coupon acquisition application and newly registers a coupon distribution member in the coupon server 3 from the coupon acquisition application. . The customer operates the mobile terminal device 1 to access the application server 2 (S1). The application server 2 transmits a coupon acquisition application in response to an application transmission request from the mobile terminal device 1 (S2), and the customer installs the downloaded coupon acquisition application on the mobile terminal device 1 (S3).

  When the customer activates the coupon acquisition application (S4), the operation selection icon screen shown in FIG. 5 is displayed on the display screen 1a of the mobile terminal device 1 (S5). In this icon screen, various functions achieved by the mobile terminal device 1 executing the coupon acquisition application are displayed with respective icons. In this example, an icon I1 operated for new registration, an icon I2 operated when obtaining a coupon, and an icon I3 operated when searching for a store are displayed.

When the customer operates the new registration icon I1 for the coupon distribution member (S6), the new member registration means 11 by executing the coupon acquisition application 10 drives the mailer of the mobile terminal device 1 to send an empty mail to the mail of the coupon server 3. It transmits to the server part 3a (S7). The mail server unit 3a then sends the URL (Uniform) of the subsite that accepts membership registration for coupon distribution established by the web server 3.
The mail displaying “Resource Locator” is transmitted to the mobile terminal device 1 (S8).

  When the customer taps the URL displayed in the received mail to access the member registration acceptance subsite (S9), the web server unit 3b of the coupon server 3 transmits the web page of the input screen to the mobile terminal device 1 (S10). ). When viewing this web page, the display screen 1a of the portable terminal device 1 has an email address, password, gender, date of birth, point card number, favorite store (a store often used) as shown in FIG. ) Is displayed, and the customer is input to the web server unit 3b by tapping the send button S for each item other than the automatically displayed e-mail address. These attribute information is transmitted (S11).

  And the coupon management server part 3c of the coupon server 3 accumulate | stores these attribute information which the web server part 3b received in the coupon database 7 (S12). FIG. 3B schematically shows a configuration example of coupon data stored in the coupon database 7. At this time, the coupon management server unit 3 c communicates with the POS system 4 and is acquired at this time. The number of store visits and purchase price data stored in the purchase database 4a in relation to the point card number is collected and stored together with the attribute information in association with the point card number.

  Subsequently, the coupon management server unit 3c creates identification information for identifying the portable terminal device 1 and transmits the identification information to the portable terminal device 1, and the portable terminal device 1 associates the identification information with the point card number and coupons. Store in the database 7 (S13). Therefore, in the coupon database 7, a storage unit for identification information is set in one record of coupon data associated with the point card number. In addition, a used storage unit of the coupon is also set in one record of the coupon data, which will become apparent later. And each process of said S8, S10, S12, S13 in the coupon server 3 comprises the function of the member registration reception means 15. FIG. One record of coupon data is provided with a storage unit for used data, which will be described later, indicating that the coupon has been used.

  When the customer operates the coupon icon I2 on the icon screen shown in FIG. 5, the coupon is distributed. In this case, the identification information must be stored in the portable terminal device 1 by the new member registration described above. . FIG. 7 shows a flow of processing until the mobile terminal device 3 acquires and uses a coupon in the coupon distribution system 100 of the present embodiment.

  When the coupon icon I2 is operated (S21), the portable terminal device 1 transmits the identification information allocated at the time of new member registration to the coupon distribution server 3 by the coupon data communication means 12 by the coupon acquisition application 10 (S22). And the coupon management server 3c determines the right or wrong of issuing by whether the customer of the point card number corresponding to the said identification information has the conditions of coupon issuing (S23). In this case, the coupon issue condition and the contents of the privilege are instructed by the coupon server 3 from the store side in advance. For example, a newly registered member or all registered members or the purchase amount in a certain period exceeds a predetermined amount. The contents of the privilege include a predetermined number of points, a discount at the time of payment, and the like.

  Moreover, in the right or wrong determination of issue, it is also determined whether used information is stored in the coupon database 7 in relation to the identification information, and if it is recorded, the issue of the coupon is disabled. Thereby, double issue of the same coupon is prevented.

  And the coupon management server part 3c transmits coupon data, when such issuance conditions are satisfy | filled (S24). The processing of S23 and S24 in the coupon server 3 constitutes the function of the coupon distribution means 16.

  When the mobile terminal device 1 receives the coupon data, the coupon display means 13 by the coupon acquisition application 10 displays the transmitted coupon data (S25).

  FIG. 8 schematically shows a coupon screen displayed on the display screen 1a by the coupon data. The coupon displayed on this coupon screen presents 100 points to a newly registered member, and the coupon screen of FIG. 8A displays the coupons of this privilege content in a list format. Therefore, when a plurality of coupon data according to other issuance conditions has been sent, a list is displayed on this screen.

  When the customer taps the arrow “>” on this coupon screen, the coupon is “opened” and the screen is switched to the coupon screen C1 of FIG. In this coupon screen C1, in addition to presenting 100 points, the coupon validity period and the number of times it can be used are displayed. In addition, a coupon use button P is displayed on this screen. When the customer taps this button P, the coupon acquisition means 14 by the coupon acquisition application 10 determines that the coupon is “used”, and coupon management is performed. Coupon use information and identification information are transmitted to server part 3C (S26).

  When the coupon management server unit 3C receives the coupon use information and the identification information, the coupon database 7 records the used coupon in association with the identification information (S27). In this example, this coupon is used only once, but if it is set as a coupon that can be used a plurality of times, the used coupon is recorded when it is used for that number of times.

  In the portable terminal device 1, when the coupon use button P is tapped, the coupon display means 13 displays the coupon detail screen C2 shown in FIG. 8C on the display screen 1c (S28). On the coupon detail screen C2, the coupon code CD displays the privilege content as a barcode.

  And the customer can acquire the privilege content currently displayed on the screen via the coupon processing machine by presenting this coupon detail screen C2 to the store side. In this example, the POS terminal 4a also serves as a coupon processing machine, and a privilege is provided to the customer by reading the coupon code CD by the scanner 6c on the store side. When providing points to the customer, the POS terminal 4a transmits the point card number and the point number of the privilege to the POS system 4 by presenting the point member card possessed by the customer at this time. Thereby, in the POS system 4, in the same way as the normal point addition process, the point number for the privilege is added in association with the sent point card number.

  In addition, if the POS system 4 transmits the store code indicating the store where the POS terminal 4a that has read the coupon code CD is installed and the point card number to the coupon server 3, the coupon management server unit In 3C, the time when the coupon was used and the store can be managed for each customer.

  On the other hand, if the coupon privilege is discount, the coupon code CD indicates a discount rate. If the customer presents a coupon detail screen at the time of payment for shopping, the POS terminal 4a performs a discount process from the payment amount. Further, the POS terminal 4a may issue a coupon by printing a privilege content when the scanner 6c reads the coupon code CD using a printer that issues a receipt at the time of payment. If a coupon is issued, it is not limited to the POS terminal 4a, but may be a dedicated coupon issuing machine equipped with a scanner for reading the coupon code CD.

The customer can perform a store search by operating the store search icon I3 on the icon screen shown in FIG. In this case, the coupon acquisition application 10 is GPS (Global
When there are a plurality of stores that are expanded in a chain using Positioning System), the affiliated stores are displayed on the display screen 1a in the order from the current location. The store search can also be performed by category search (regional search) or free word search using a word included in the store name. After the store search, the selected store on the map is displayed by starting the map application, and route guidance is possible. This store search function can also be used when inputting to a favorite store at the time of member registration. The coupon acquisition application 10 has such a store search function, which leads to the development of new customers for the store.

  According to the coupon distribution system 100 described above, a coupon can be acquired by starting a coupon acquisition application downloaded from the application server 3. Therefore, it is efficient to distribute coupons to customers who need coupons. And since new registration can be made to the coupon distribution member from the portable terminal device 1 using the coupon acquisition application, it is not necessary to go to the store and perform the membership procedure, which can lead to an increase in the number of members for the store side. .

DESCRIPTION OF SYMBOLS 1 Portable terminal device 2 Application server 3 Coupon server 4 POS system (sales point management system)
5 Network 6 Checkout terminal (coupon processing machine)
DESCRIPTION OF SYMBOLS 10 Coupon acquisition application 11 New member registration means 12 Coupon data communication means 13 Coupon display means 14 Coupon acquisition means 16 Coupon distribution means 17 Coupon management means

Claims (5)

A coupon distribution system comprising a mobile terminal device, an application server that distributes a coupon acquisition application, a coupon server that distributes coupons, and a coupon processing machine that performs coupon processing,
The application server delivers a coupon acquisition application in response to a request from the mobile terminal device,
The mobile terminal device executes the coupon acquisition application,
Coupon data communication means for obtaining coupon data from the coupon server;
A coupon display means for displaying a coupon screen based on the coupon data;
When the coupon usage button displayed on the coupon screen is operated, coupon usage information is transmitted to the coupon server, and a coupon acquisition screen displaying a coupon detail screen showing a coupon code indicating the privilege content of the coupon is obtained. Each means is obtained, and
The coupon server
Coupon distribution means for transmitting the coupon data to the mobile terminal device that has been accessed;
When the coupon usage information is transmitted from the mobile terminal device, the coupon management means for recording the used coupon of the mobile terminal device,
The coupon distribution system enables use of a coupon based on reading of the coupon code.   The coupon processing machine is a checkout terminal that performs checkout processing of a customer's shopping in a point-of-sale management system, and performs point providing processing or discount processing according to the privilege content indicated in the coupon code. The coupon distribution system according to claim 1.   The coupon distribution system according to claim 1, wherein the coupon processing machine is a coupon ticket issuing machine that prints and issues a coupon ticket that displays a privilege content displayed on the coupon screen.   The coupon server transmits the coupon data to the mobile terminal device of a customer who has a predetermined condition for issuing a coupon based on purchase data managed by a point-of-sale management system. The coupon distribution system according to claim 1. The mobile terminal device further includes a new member registration means realized by executing the coupon acquisition application,
The coupon distribution system according to claim 1, wherein the coupon server transmits the coupon data to the mobile terminal device that has been registered by the new member registration unit.

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