JP2018044972A - Advertisement method using vehicle - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method for mounting a projector at the back of a vehicle to perform advertisement using the projector.SOLUTION: An advertisement image 6 is projected from a projector 4. The advertisement image 6 is reflected onto a road surface 5 where a large vehicle 2 is traveling to make it possible for a passenger in other vehicle traveling behind the large vehicle 2 to see the advertisement image 6.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertising method in which an image can be displayed and advertised on a road surface.

In recent years, television commercials are the most common advertising and advertising for new products and advertising means for company names. Since there are so many people watching TV, TV commercials displayed as movies can be very effective, but the commercial costs are very high, and no one can do it easily.
Therefore, if cost is considered, it is common to advertise with a signboard.

Signs are placed beside busy roads, signs are placed along busy roads, and signs are attached to buildings facing the road. Furthermore, in recent years, advertising figures have been drawn using the side of a bus, which is a public transportation vehicle, as a signboard.
Of course, advertising figures may also be drawn on the side of the train.

There are various means for advertising in this way, but when traveling in a car, a signboard installed on the side of the road is often seen, but it is not a long time because it passes instantaneously. When the car runs and passes the sign, it disappears from the front. The same is true of the signboards attached to the side of the building, and if you walk past the sidewalk and pass the signboard position, it will disappear from your eyes.
In addition, when a plurality of signboards are attached to the side of a large building, it is rare to look at only one signboard, and for that reason rarely remains in memory.

On the other hand, in the case of an advertisement drawn on the side of a streetcar or bus, you can see the advertisement graphic when you are parked waiting for a signal, but you will rarely see it when you are driving, and of course remember There is hardly any remaining.
Also, in the case of trains and buses, advertising paper is often suspended in the car, but this seems to be effective because it stays for a long time.

  “Public transportation or public facility advertisement” according to Japanese Patent Application Laid-Open No. 2015-127747 constitutes a member of public transportation such as a train, a bus, a ship, etc. (for example, a pipe or a shelf constituting a suspended leather) Pipe), or by detachably hanging and attaching to components of public facilities such as station buildings, shopping malls, hotels, movie theaters, etc., and by providing elements that motivate users (passengers) to take home The possibility that the (passenger) takes home the advertisement is increased, thereby improving the advertisement effect, and providing the advertisement that can be attached to any object with a simpler configuration.

  The “advertising method for land transportation vehicles” according to Japanese Patent Application Laid-Open No. 2012-118106 uses the body of the land transportation vehicle itself as an advertising medium and uses a light-emitting diode plate as an advertising bulletin board so that the land transportation vehicle travels or stops. An advertisement method for a new land traffic vehicle is provided in which advertisement information is sometimes scrolled to move the advertisement information to enhance the advertisement effect.

Provided is an advertisement method for a land traffic vehicle in which a light emitting diode plate is installed as an advertising bulletin board on the outer surface of a vehicle body excluding windows on a route bus as a land traffic vehicle, and the light emitting diode plate is turned on while scrolling advertisement information. .
Then, the light-emitting diode plate is installed behind the driver's seat on the route bus as a land traffic vehicle, and the light-emitting diode plate is installed so as to be within the full width and height of the land traffic vehicle to be installed.
"Advertisement for public transportation or public facilities" according to Japanese Patent Application Laid-Open No. 2015-127747 "Advertising method for land transportation vehicles" according to Japanese Patent Application Laid-Open No. 2012-118106

In this way, there are various means for advertising and advertising the company's new products and service operations. However, although depending on the means, the cost of advertising and advertising is high, and the effect of a signboard that is relatively inexpensive depends on the location of the signboard.
The problem to be solved by the present invention is this problem, and provides an advertising method capable of obtaining a large effect at a low cost.

In the present invention, a projector is attached to the rear or bottom of the vehicle so that an image can be projected on the road surface with the projector. Here, the image is generally a still image, and a moving image can be projected as necessary.
Of course, since it is impossible to project an image on a bright road surface during daytime when the sunlight is strong, the operation is controlled so that the operation is performed after the sun goes down and becomes dim. Therefore, a sensor that can detect that the darkness is suitable for projecting an image on the road surface is attached.

On the other hand, in the case of a large vehicle equipped with a large box even during the daytime, the shadow of the box is formed on the road surface by the irradiation of sunlight, and an image can be projected using this shadow. Therefore, even during a bright daytime, the projector can be operated to display an advertisement image on the road surface. Also in this case, a sensor for detecting that a shadow is formed in the box is attached.
By the way, in the present invention, the form and specific structure of the projector are not limited, and the projector is controlled so that advertisement images are sequentially displayed by a computer.

  The present invention can project an advertisement image on a road surface with a projector. Therefore, when a vehicle with the projector attached to the rear or bottom travels, a driver and a passenger in a passenger seat traveling behind the vehicle see the advertisement image on the road surface. I can do it. As long as the advertising image is traveling backward at the same speed, the advertisement image will be visible at any time and will remain in memory. The advertisement effect is great because it does not pass instantaneously like the advertisement image drawn on the side of the bus or train.

And since the projector can project a plurality of advertisement images sequentially and the cost of the projector is not so expensive, it is produced compared to the advertising figures formed on the side of conventional signs, buses and trains. Costs are considerably cheaper.
On the other hand, the advertisement image projected from the projector is basically after the evening when the sun goes down. When a box is mounted on a large vehicle, the box can make a large shadow. It is also possible to project an advertisement image by using it. Therefore, the advertising method of the present invention requires a low cost, can be noticed by many people, can be remembered for a long time, and the advertising effect is great.

The large vehicle which attached the projector is shown, (a) represents the side of a vehicle, (b) represents the back of the vehicle. When advertising images are projected onto the road surface from a projector mounted on the back of the box mounted on the vehicle. The other large vehicle which attached the projector is shown, (a) represents the top view of a vehicle, (b) represents the front view.

  FIG. 1 is an embodiment showing a large vehicle 2 equipped with a large box 1 for accommodating luggage, wherein (a) represents a vehicle side surface and (b) represents a rear surface of the vehicle. A projector 4 is attached to the rear surface 3 of the box 1. The projector 4 projects an advertisement image, and the image can be projected on the road surface of the traveling road. Although the projector 4 shown in the figure is attached to the box rear surface 3, it can also be attached to the rear lower surface (bottom) of the large vehicle 2.

Here, the form of the advertisement image is arbitrary, and a single advertisement may be used for a specific advertisement, or a specific advertisement may be constituted by a plurality of images.
The advertisement image to be projected may be output by computer control of what is stored in the memory accommodated in the projector 4, or an image signal is sent from the computer provided in the driver's seat to the projector 4 to be projected. It may be.

A plurality of still images are recorded in the memory, or a moving image such as a television commercial can be output from the projector.
FIG. 2 shows a case where an advertisement image 6 is displayed on the road surface 5 by light projected from the projector 4 attached to the box 1. The road surface 5 is an asphalt surface and there is no large unevenness. Therefore, the advertisement image 6 can be clearly seen, so that it can be seen by the driver of the car driving behind and on the passenger seat. .

  By the way, since the projector 4 is mounted without greatly projecting from the rear surface 3 of the box 1, the projection light from the projector 4 is inclined with respect to the road surface. That is, although the projection light 7a is also inclined, the projection light 7b is further inclined. For this reason, the distance from the projector 4 to the advertisement image 6 projected on the road surface 5 is not uniform, and the projected image is deformed. That is, the lower piece a-c is longer than the upper side a-d of the advertisement image 6, and the image of the eyelid projected in the square becomes a trapezoid, so it must be corrected in advance so that it appears in the correct square. There is.

Generally, it must be after the evening when the sun goes down so that the light projected from the projector 4 strikes the road surface 5 and is projected as the advertisement image 6. Therefore, a light sensor for detecting light is provided, and the projector 4 is controlled so as to operate when a predetermined darkness is reached. Of course, it is also possible to manually switch on the projector 4 so that the driver 4 operates when it is determined that the driver has reached an appropriate darkness.
Electricity for operating the projector 4 is supplied from a vehicle battery.

  Furthermore, in the present invention, the advertisement image 6 can be projected using the shadow of the mounted box 1 even during the daytime when the sun is rising. In this case, the shadow of the box 1 needs to be formed on the rear side, and the projector 4 is activated by detecting the presence of the shadow formed on the rear side by the sensor, and the advertisement image 6 is displayed on the road surface 5 in the shadow. I can do it.

The shadow formed in the box 1 varies depending on the position of the sun and the direction in which the vehicle travels. For this purpose, a sensor detects that there is a shadow of the size necessary to display the advertisement image 6 behind the box 1 and the projector 4 receives the signal to operate. I have control.
However, although a shadow is formed behind, there are many cases where it is slightly shifted to the left and right. In such a case, the projector 4 operates so that the advertisement image 6 is displayed in the formed shadow. It is also possible to control so that the orientation of the projector 4 changes following the shadow.

By the way, a large vehicle equipped with the box 1 is suitable as a vehicle to which the projector 4 can be attached, but there is no problem even if it is a small vehicle. The large vehicle 2 is most suitable for projecting the advertisement image 6 using the shadow formed by the vehicle, but the projector 4 can also be attached to the rear of the ordinary passenger car.
Further, in the case of a large vehicle equipped with the box 1, since the space from the road surface to the bottom becomes large, the projector 4 can be attached to the bottom.

FIG. 3 shows another embodiment showing a large vehicle on which the box 1 is mounted. In the same figure, projectors A and B are attached to the rear surface 3 of the box 1, the projector C is attached to the rear side of the vehicle bottom 8, and projectors A, B, C, and D indicate projectors. D is attached to the side of the vehicle bottom 8.
Moreover, the projector A is provided at the upper end portion of the rear surface 3, and the projector B is provided at an intermediate portion of the rear surface 3.

In the case of a large vehicle, the distance from the road surface 5 to the bottom portion 8 is large. Therefore, by attaching the projector C to the bottom portion 8, the advertisement image 6 can be projected onto the road surface 5 regardless of day or night. Can be seen from other vehicles.
If the advertising image 6 is projected from the projector D attached to the side of the bottom portion 8, the advertising image 6 can be seen from other vehicles that run parallel to the large vehicle. Although not shown, the projector D can also be attached to the opposite side bottom.

DESCRIPTION OF SYMBOLS 1 Box 2 Large vehicle 3 Back surface 4 Projector 5 Road surface 6 Advertising image 7 Projection light 8 Bottom

Claims (4)

In a method for attaching a projector to the rear or bottom of a vehicle and advertising using the projector, an advertising image is projected from the projector, the advertising image is projected on a road surface on which the vehicle travels, and the advertising image is displayed on the vehicle. An advertising method using a vehicle characterized in that a person riding in another vehicle traveling nearby can be seen. The advertising method using the vehicle according to claim 1, wherein the projector is mounted with a light sensor so that the projector operates in a dimmed state when the sun goes down. 2. The advertising method using a vehicle according to claim 1, wherein a box is mounted on the vehicle, a projector is attached to the rear of the box, and an advertising image projected from the projector is projected using the shadow of the box. 4. The vehicle according to claim 2, further comprising a sensor capable of detecting a position of the shadow so that an orientation of the projector can be changed so that an advertisement image can be projected on the shadow. The advertising method used.

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