JP2018026152A - Real-time video distribution system, method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support a user introducing a commodity by means of a video.SOLUTION: A video distribution server includes an information storage unit, a video distribution control unit, a commodity introduction management unit, and a sales server cooperation unit. The video distribution control unit presents a viewing screen that displays at least a real-time video of a distribution user to a plurality of viewing users, and presents a distribution screen that displays at least information on the viewing users to the distribution user. The commodity introduction management unit receives an introduction commodity selected by the distribution user from among a plurality of commodities, and sets a reward to the distribution user, on the basis of at least purchase results of the viewing users who have purchased the commodity selected by the distribution user.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a system, method, and program for distributing a real-time moving image.

  2. Description of the Related Art Conventionally, various advertisements are distributed in a system that distributes contents such as moving images via the Internet or the like (see, for example, Patent Document 1). In addition, in a system for distributing a video posted by a user, the user creates and posts an advertising video that introduces a specific product, and the user determines an advertiser (for example, a specific video according to the number of times the advertising video is played). There is also a mechanism for obtaining a reward from a product provider.

JP 2012-253604 A

  However, with the conventional mechanism described above, a user with advanced skills related to video creation or a celebrity with many fans can expect a large number of playbacks and obtain a reward corresponding to the number of playbacks. However, it is hard to say that it is a mechanism that allows general users to easily introduce products and receive appropriate rewards. In addition, the posted advertisement video is played back by various users at various timings after the posting, and at the stage of creating the advertisement video, which user views the advertisement video at what timing Therefore, there is a possibility that the advertisement moving image has a content that does not match the viewing user and timing. Furthermore, the fact that the number of advertisement video playbacks is high does not necessarily mean that the advertising effect of the product is high. Therefore, setting a reward according to the number of playbacks is a method that is convinced by the advertiser. I can not say. It is desirable to provide a mechanism that supports introduction of products using moving images by a user in consideration of various conventional problems.

  An embodiment of the present invention is intended to support introduction of products using moving images by a user. Other objects of the embodiments of the present invention will become apparent by referring to the entire specification.

  A system according to an embodiment of the present invention is a system in which a distribution user distributes a real-time video to a viewing user, a storage device that stores at least information on a plurality of products, and one or a plurality of computer processors. The one or more computer processors receive a selection by a distribution user of an introduction product from the plurality of products in response to executing a readable instruction, and real time by the distribution user Selected by the distribution user, a step of presenting a viewing screen for displaying at least the moving image to a plurality of viewing users, a step of presenting a distribution screen for displaying at least information relating to the plurality of viewing users to the distribution user, The purchase results of the plurality of viewing users of the introduction product And a step of setting a reward for the distribution user based on at least the viewing screen and / or the distribution screen to display information on the purchase status of the introduction product by the plurality of viewing users. The viewing screen and / or the distribution screen displays an avatar corresponding to each of the plurality of viewing users, and when the viewing user purchases the introduction product, the introduction product is displayed. An avatar display corresponding to the purchased viewing user is changed.

  A method according to an embodiment of the present invention is a method in which a distribution user distributes a real-time video to a viewing user, which is executed by one or a plurality of computers, and stores at least information related to a plurality of products. Receiving a selection by a distribution user of an introduction product from the plurality of products, presenting a viewing screen displaying at least a real-time video by the distribution user to the plurality of viewing users, and the plurality of viewing A step of presenting a distribution screen for displaying at least information related to the user to the distribution user; and a reward for the distribution user based at least on purchases by the plurality of viewing users of the introduction product selected by the distribution user. Setting, and the viewing screen and / or The distribution screen is configured to display information on the purchase status of the introduced product by the plurality of viewing users, and the viewing screen and / or the distribution screen corresponds to each of the plurality of viewing users. The avatar to be displayed is displayed, and the display of the avatar corresponding to the viewing user who purchased the introduction product is changed in response to the viewing user purchasing the introduction product.

  A program according to an embodiment of the present invention is a program for a distribution user to distribute a real-time video to a viewing user, and is communicably connected to a storage device that stores at least information on a plurality of products. In response to being executed on the computer, the computer receives a selection by the distribution user of the introduction product from the plurality of products, and a viewing screen for displaying at least a real-time video by the distribution user Presenting to a plurality of viewing users, presenting to the distribution user a distribution screen displaying at least information relating to the plurality of viewing users, and viewing the plurality of introduction products selected by the distribution user Based on the purchase results by the user, at least for the distribution user The viewing screen and / or the distribution screen are configured to display information on purchase status of the introduced product by the plurality of viewing users, and the viewing screen. And / or the distribution screen displays an avatar corresponding to each of the plurality of viewing users, and corresponds to the viewing user who purchased the introduction product when the viewing user purchases the introduction product. It is configured to change the display of the avatar.

  According to various embodiments of the present invention, introduction of products using moving images by a user can be supported.

The block diagram which shows schematically the structure of the network containing the moving image delivery server 10 which concerns on one Embodiment of this invention. The block diagram which shows roughly the function which the moving image delivery server 10 in one Embodiment has. The figure which shows an example of the information managed in the merchandise management table 51a in one Embodiment. The figure which shows an example of the information managed in the introduction goods management table 51b in one Embodiment. The figure which shows an example of the information managed in the delivery room management table 51c in one Embodiment. The flowchart which shows an example of the introduction goods selection process in one Embodiment. The figure which shows an example of 60 A of goods selection screen in one Embodiment. The figure which shows an example of the goods detail screen 70 in one Embodiment. The figure which shows an example of the application confirmation screen 60B in one Embodiment. The figure which shows an example of the introduction goods confirmation screen 60C in one Embodiment. The figure which shows an example of the introduction goods detail screen 80 in one Embodiment. The flowchart which shows an example of the goods introduction moving image delivery process in one Embodiment. The figure which shows an example of the delivery room management screen 90 in one Embodiment. The figure which shows an example of the screen 100 for delivery in one Embodiment. The figure which shows an example of the delivery room list screen 95 in one Embodiment. The figure which shows an example of the viewing screen 110 in one Embodiment. The figure which shows an example of the viewing screen 110 in one Embodiment.

  FIG. 1 is a configuration diagram schematically showing a configuration of a network including a moving image distribution server 10 according to an embodiment of the present invention. As shown in the figure, the video distribution server 10 in one embodiment is connected to one or a plurality of merchandise sales servers 20 and a plurality of terminal devices 30 via a communication network 40 such as the Internet. The distribution user provides a live moving image distribution service for distributing a real-time moving image to the viewing user to the user of the terminal device 30. The moving image distribution server 10 in one embodiment is an example of a device that implements part or all of the system according to one embodiment of the present invention.

  The moving image distribution server 10 according to an embodiment is configured as a general computer, and as illustrated, a CPU (computer processor) 11, a main memory 12, a user I / F 13, a communication I / F 14, and a storage (Storage device) 15, and these components are electrically connected to each other via a bus. The CPU 11 loads an operating system and various other programs from the storage 15 into the main memory 12 and executes instructions included in the loaded programs. The main memory 12 is used for storing a program executed by the CPU 11, and is configured by a DRAM or the like, for example. In addition, the moving image distribution server 10 according to an embodiment can be configured using a plurality of computers each having the hardware configuration described above.

  The user I / F 13 includes, for example, an information input device such as a keyboard and a mouse that accepts an operator input, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 11. The communication I / F 14 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and can communicate with the product sales server 20 and the terminal device 30 via the communication network 40. Composed.

  The storage 15 is composed of, for example, a magnetic disk drive, and stores various programs such as a control program for providing a live moving image distribution service. The storage 15 can also store various data for providing a live video distribution service. Various data that can be stored in the storage 15 may be stored in a database server or the like that is physically separate from the server 10 that is communicably connected to the moving image distribution server 10.

  In one embodiment, the moving image distribution server 10 also functions as a web server that manages a website composed of a plurality of hierarchical web pages, and provides a live moving image distribution service to the user of the terminal device 30 through such a website. Can be provided. The storage 15 can also store HTML data corresponding to this web page. HTML data is associated with various image data, and various programs described in a script language such as JavaScript (registered trademark) can be embedded.

In one embodiment, the moving image distribution server 10 can provide a live moving image distribution service via an application executed in an execution environment other than the web browser in the terminal device 30. Such applications can also be stored in the storage 15. This application is created using a programming language such as Objective-C or Java (registered trademark). The application stored in the storage 15 is distributed to the terminal device 30 in response to the distribution request. The terminal device 30 can also download such an application from a server other than the moving image distribution server 10 (a server that provides an application market) or the like.

  As described above, the video distribution server 10 manages a website for providing a live video distribution service, and distributes a web page (HTML data) constituting the website in response to a request from the terminal device 30. be able to. Further, as described above, the video distribution server 10 is executed in the terminal device 30 in place of or in addition to the provision of the live video distribution service using such a web page (web browser). A live video distribution service can be provided based on communication with an application. Regardless of which aspect of the service is provided, the video distribution server 10 transmits and receives various data (including data necessary for screen display) necessary for providing the live video distribution service to and from the terminal device 30. be able to. Moreover, the moving image distribution server 10 can store various data for each identification information (for example, user ID) for identifying each user, and can manage the provision status of the live moving image distribution service for each user. Although detailed description is omitted, the moving image distribution server 10 may have a function of performing user authentication processing, billing processing, and the like.

  The merchandise sales server 20 in one embodiment is configured as a general computer, similar to the video distribution server 10, and as illustrated, a CPU (computer processor) 21, a main memory 22, a user I / F 23, and the like. The communication I / F 24 and the storage (storage device) 25 are included, and these components are electrically connected to each other via a bus. The server 20 in one embodiment may be configured using a plurality of computers each having a hardware configuration as described above. The merchandise sales server 20 in one embodiment provides an electronic commerce (net shopping) service to the user of the terminal device 30.

  The storage 25 is composed of a magnetic disk drive, for example, and stores various programs such as a control program for providing an electronic commerce service. The storage 25 can also store various data for providing an electronic commerce service.

  The merchandise sales server 20 can manage a website for providing an electronic commerce service, and can deliver a web page (HTML data) constituting the website in response to a request from the terminal device 30. Further, the merchandise sales server 20 is an electronic device based on communication with an application executed in the terminal device 30 instead of or in addition to the provision of an electronic commerce service using a web page (web browser). Commerce services can be provided. Regardless of which aspect of the service is provided, the merchandise sales server 20 transmits and receives various data (including data necessary for screen display) necessary for providing the electronic commerce service to and from the terminal device 30. Can do. Moreover, the merchandise sales server 20 can store various data for each identification information (for example, user ID) for identifying each user, and can manage the provision status of the electronic commerce service for each user. Although detailed description is omitted, the merchandise sales server 20 may have a function of performing user authentication processing, billing processing, and the like.

  The terminal device 30 according to an embodiment is an arbitrary information processing device that displays a web page of a website provided by the servers 10 and 20 on a web browser and implements an execution environment for executing an application. A tablet terminal, a wearable device, a personal computer, a game dedicated terminal, and the like may be included.

The terminal device 30 is configured as a general computer, and as shown in FIG. 1, a CPU (computer processor) 31, a main memory 32, a user I / F 33, and a communication I / F
F34 and a storage (storage device) 35 are included, and each of these components is electrically connected to each other via a bus.

  The CPU 31 loads an operating system and various other programs from the storage 35 into the main memory 32 and executes instructions included in the loaded programs. The main memory 32 is used for storing a program executed by the CPU 31, and is configured by, for example, a DRAM or the like.

  The user I / F 33 includes, for example, an information input device such as a touch panel that accepts user input, a keyboard, a button, and a mouse, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 31. The communication I / F 34 is implemented as hardware, firmware, communication software such as a TCP / IP driver or PPP driver, or a combination thereof, and is configured to be able to communicate with the servers 10 and 20 via the communication network 40. .

  The storage 35 is composed of, for example, a magnetic disk drive, a flash memory, or the like, and stores various programs such as an operating system. The storage 35 can store various applications received from the servers 10 and 20 and the like.

  The terminal device 30 includes, for example, a web browser for interpreting HTML format files (HTML data) and displaying the screen, and interprets HTML data acquired from the servers 10 and 20 by the function of the web browser. A web page corresponding to the received HTML data can be displayed. The web browser of the terminal device 30 can incorporate plug-in software that can execute various types of files associated with HTML data.

  When the user of the terminal device 30 uses various services provided by the servers 10 and 20, for example, HTML data, an animation instructed by an application, an operation icon, and the like are displayed on the terminal device 30. The user can input various instructions using the touch panel of the terminal device 30 or the like. The instruction input from the user is transmitted to the servers 10 and 20 via the function of the application execution environment such as the web browser of the terminal device 30 and NgCore (trademark).

  Next, functions of the moving image distribution server 10 according to an embodiment will be described. FIG. 2 is a block diagram schematically showing functions of the moving image distribution server 10. As shown in the figure, the moving image distribution server 10 in the embodiment includes an information storage unit 51 that stores various information, a moving image distribution control unit 52 that controls distribution of moving images, and a product that manages introduction of products by a distribution user. An introduction management unit 53 and a sales server cooperation unit 54 that controls cooperation with the product sales server 20 are provided. These functions are realized by the cooperative operation of hardware such as the CPU 11 and the main memory 12 and various programs and tables stored in the storage 15, for example, instructions included in the loaded program This is realized by the CPU 11 executing. 2 may be realized by the cooperation of the server 10, the product sales server 20, and / or the terminal device 30.

The information storage unit 51 according to the embodiment is realized by the storage 15 or the like, and as illustrated in FIG. 2, a product management table 51 a that manages information about products, and an introduction that manages information about introduction products selected by a distribution user. It has a merchandise management table 51b and a distribution room management table 51c for managing information related to a distribution room for distribution users to distribute real-time moving images. FIG. 3 shows an example of information managed in the product management table 51a in the embodiment. As shown in the figure, the product management table 51a is associated with a “product ID” that identifies an individual product, and identifies the position of a “product name”, “price”, a web page or the like that includes information about the product. Information such as “URL”, “introduction deadline” indicating the introduction deadline of the product, “reward conditions” that is a condition related to a reward given to the distribution user who introduced the product, and the like are managed.

  In one embodiment, the products managed in the product management table 51a may include a part or all of the products sold through the electronic commerce service provided by the product sales server 20. For example, if an advertiser (product provider, etc.) of a product sold through an electronic commerce service applies for introduction of a product by a distribution user of a live video distribution service provided by the video distribution server 10, the corresponding product Is registered in the product management table 51a.

  In one embodiment, in the introduction deadline of the product management table 51a, a time limit (due date) by which a distribution user can introduce a product and obtain a reward is set. In addition, for example, a reward unit price corresponding to the number of sales (for example, a reward unit price of 1000 yen per unit sold) is set in the reward condition of the product management table 51a. These introduction deadlines and reward conditions are set by an advertiser or the like, for example.

  Here, part or all of the information managed in the merchandise management table 51a can be acquired in advance from the merchandise sales server 20 and registered. Further, a part or all of the information managed in the product management table 51a is configured to be accessed from the video distribution server 10 to the product sales server 20 without being managed in the product management table 51a. You can also.

  FIG. 4 shows an example of information managed in the introduction product management table 51b in the embodiment. As shown in the figure, the introduction product management table 51b is associated with a combination of a “user ID” for identifying a user and a “introduction product ID” that is a product ID of the introduction product selected by the user. “Approved flag” indicating whether the selection of the introduction product has been approved by the advertiser, etc., “Number of sales” indicating the number of introduction products sold based on the introduction by the user, and the user introducing the introduction product Information such as “reward amount” indicating the amount of reward acquired, “number of distributions” indicating the number of times the user has distributed a real-time video to introduce the introduction product, and the like are managed. As will be described in detail later, when the user selects an introduction product from the products managed in the product management table 51a, a corresponding record is created in the introduction product management table 51b, and then a real-time video introducing the introduction product. When the user distributes and the introduced product is sold, information such as the number of sales, the amount of reward, and the number of distributions is updated.

  FIG. 5 shows an example of information managed in the distribution room management table 51c in the embodiment. As shown in the figure, the distribution room management table 51c is associated with a “distribution room ID” that identifies an individual distribution room, the “room name” that is the name of the distribution room, and the user associated with the distribution room. “Distribution user ID” indicating the user ID, “Introduction product ID” indicating the product ID of the introduction product associated with this distribution room, “Distribution schedule information” indicating the real-time video distribution schedule using this distribution room , Etc. Information is managed.

  Here, the live video distribution service in an embodiment is such that a distribution user who distributes a real-time video distributes a video to a viewing user via a distribution room (virtual space) that is a virtual communication space. It is configured. This distribution room is generated in response to a request from the distribution user, and information regarding the generated distribution room is registered in the distribution room management table 51c. Also, the introduction product ID and the distribution schedule information in the distribution room management table 51c are registered according to the distribution schedule setting by the distribution user. Details will be described later.

  The moving image distribution control unit 52 according to the embodiment controls distribution of a real-time moving image by a distribution user to a viewing user. For example, the moving image distribution control unit 52 presents a viewing screen that displays at least a real-time moving image by the distribution user to a plurality of viewing users, and presents a distribution screen that displays at least information about the plurality of viewing users to the distribution user. . Specifically, the moving image distribution control unit 52 receives, for example, real-time moving image data transmitted from the distribution user terminal device 30 by the distributing user and displays a moving image based on the received moving image data. HTML data or control data is transmitted to the terminal device 30 of the viewing user. In addition, the moving image distribution control unit 52 transmits, for example, HTML data or control data of a distribution screen that displays information regarding a plurality of viewing users to the terminal device 30 of the distribution user.

  Here, in one embodiment, the viewing screen and / or the distribution screen may be configured to display information related to purchase status of introduction products by a plurality of viewing users. For example, the viewing screen and / or the distribution screen may be configured to display information such as the number of purchased introduction products and the number of inventory (remaining purchaseable number) by a plurality of viewing users. In addition, the viewing screen and / or the distribution screen displays an avatar corresponding to each of a plurality of viewing users, and the avatar corresponding to the viewing user who purchased the introduction product according to the viewing user purchasing the introduction product. May be configured to change the display.

  In one embodiment, the viewing screen can be configured to receive input information from the viewing user, and the viewing screen and / or the distribution screen are configured to display the received input information. obtain. For example, the viewing screen can be configured to receive text chat input information (such as a character string) from the viewing user, and the viewing screen and / or the distribution screen can receive the received text chat input information. Can be configured to display.

  In addition, the moving image distribution control unit 52 in one embodiment generates a distribution room (virtual space) for the distribution user to distribute a real-time moving image in response to a request from the distribution user. In addition, the moving image distribution control unit 52 can control execution of various processes related to distribution room management such as generation, update, and deletion of a distribution room.

  The product introduction management unit 53 in one embodiment controls execution of various processes related to the introduction of products by the distribution user. For example, the product introduction management unit 53 accepts selection by a distribution user of introduction products from among a plurality of products, and at least based on purchase results by a plurality of viewing users of introduction products selected by the distribution user. Set reward.

  Here, in one embodiment, the viewing screen can be configured to include a link area in which a link to an introduction product purchase page for purchasing an introduction product is set, and the product introduction management unit 53 includes: The purchase result of the introduction product by the viewing user who has accessed the introduction product purchase page via the link area of the viewing screen can be specified, and a reward can be set based at least on the specified purchase result. In one embodiment, the viewing screen can be configured to accept a purchase application for an introduction product from a viewing user, and the product introduction management unit 53 applies a purchase application for the introduction product via the viewing screen. The purchase performance of the introduced product by the viewing user can be identified, and a reward can be set based at least on the identified purchase performance.

In addition, the product introduction management unit 53 in one embodiment provides a reward based at least on the purchase performance of the introduced product within a predetermined period based on a period in which the real-time video by the distribution user is displayed via the viewing screen. Can be set. For example, the product introduction management unit 53 can set a reward based on the purchase performance of the introduced product during the distribution of the real-time video by the distribution user.

  In addition, the product introduction management unit 53 according to the embodiment views an item (virtual content) that can be used when viewing a real-time video through the viewing screen in response to the viewing user purchasing the introduced product. Grant to users. In addition, the viewing screen can be configured to accept the provision of an item to the distribution user from the viewing user.

  Furthermore, the product introduction management unit 53 in one embodiment may execute a shipping process for shipping the selected introduced product to the distribution user.

  In addition, the product introduction management unit 53 according to an embodiment stores an introduction product (specific introduction product) identified from a plurality of introduction products and a distribution room in association with each other, and presents them to a plurality of viewing users. The reward can be set based at least on the purchase results of the plurality of viewing users of the introduction product associated with the distribution room displayed by the viewing screen.

  The sales server cooperation unit 54 according to the embodiment transmits and receives various information to and from the product sales server 20. For example, the sales server cooperation unit 54 can receive information on a product sold via the electronic commerce service provided by the product sales server 20 from the product sales server 20 and register it in the product management table 51a.

  Next, the operation of the moving image distribution server 10 according to an embodiment having such a function will be described. First, an operation when the distribution user selects an introduction product will be described, and then an operation when the distribution user distributes a real-time moving image to the viewing user will be described. FIG. 6 is a flowchart illustrating an example of an introduction product selection process executed by the video distribution server 10 according to an embodiment. In the introduction product selection process, first, as shown in the figure, an introduction product management screen 60 is presented to the distribution user (step S100).

  FIG. 7 shows an example of a product selection screen 60A that is one of the display modes of the introduction product management screen 60 in one embodiment. As shown in the figure, the introduction product management screen 60 is displayed with a product selection menu 62 displayed as “recruited product”, an application confirmation menu 64 displayed as “applying”, and “introduction product”. And an introduction product confirmation menu 66. The product selection screen 60 </ b> A illustrated in FIG. 7 is a screen displayed when the user selects the product selection menu 62.

  As shown in the figure, the product selection screen 60A displays a list of information on a plurality of products that the user can select as introduction products (recruitment of product introductions). The information displayed in a list can include information such as product images, product names, and prices, for example. These pieces of information are managed, for example, in the product management table 51a.

  When the user selects a desired product from the products displayed in a list on the product selection screen 60A, a product detail screen 70 illustrated in FIG. 8 is displayed. As shown in the drawing, the product detail screen 70 displays information related to the product (for example, product name, price, etc.), and further, an introduction related information display area 72 for displaying information related to the product introduction, And an introductory product selection button 74 displayed as “Want to introduce”. In the introduction related information display area 72, for example, information on an advertiser (product provider), information on an introduction deadline, and reward conditions are displayed.

  Then, when the user selects the introduction product selection button 74, the server 10 accepts the selection of the introduction product by the user (step S110). Specifically, the server 10 creates a record corresponding to the combination of this user and the selected product in the introduction product management table 51b.

  If the selection of the introduction product is accepted in this way, then the approval by the advertiser or the like is accepted (step S120). FIG. 9 shows an example of the on-application confirmation screen 60 </ b> B displayed on the terminal device 30 when the user has selected the on-application confirmation menu 64 on the introduction product management screen 60. In one embodiment, when the introduction product is selected by the user, the user is then reviewed by the advertiser, and as a result of the review, the approval of the advertiser is performed. The selection is confirmed. As shown in FIG. 9, the application confirmation screen 60 </ b> B displays a list of information related to products before being approved by the advertiser or the like (in other words, the application is in progress). An application cancel button 68 labeled “Cancel application” is arranged. The user can cancel the selection of the introduction product by selecting the application cancel button 68. The acceptance of the approval by the advertiser or the like is performed, for example, via a screen (not shown) or the like displayed on the terminal device 30 such as the advertiser. Further, when the approval by the advertiser or the like is made, the approved flag of the introduction product management table 51b is updated.

  When the approval by the advertiser or the like is received in this way, next, a sample product shipping process is executed (step S130), and the introduced product selection process is terminated. The sample product shipping process includes, for example, a process of transmitting a sample product shipping order to the product sales server 20 (product sales server 20 selling the introduced product) corresponding to the introduced product. Thus, in one embodiment, a distribution user can obtain in advance a sample product of a product to be introduced to a viewing user.

  FIG. 10 shows an example of the introduction product confirmation screen 60C displayed on the terminal device 30 when the user selects the introduction product confirmation menu 66 on the introduction product management screen 60. The introduction product confirmation screen 60C displays a list of information related to the introduction products after being approved by the advertiser and the like, and a distribution management button 69 displaying “distribution management” is arranged on the right side of the displayed information. Has been. Here, the introduction product confirmation screen 60C in one embodiment is configured such that the distribution management button 69 is not arranged for an introduction product that has passed the introduction deadline (for example, the product K in the example of FIG. 10). .

  When the user selects the distribution management button 69, an introduction product detail screen 80 illustrated in FIG. 11 is displayed on the terminal device 30. As shown in the figure, the introduction product detail screen 80 in one embodiment displays a basic information display area 82 for displaying basic information related to the introduction of the introduction product, and a distribution schedule for displaying a real-time video distribution schedule for introducing the introduction product. A schedule edit button 86 labeled “schedule edit” is arranged on the upper right side of the distribution schedule display area 84. The basic information display area 82 displays information such as an introduction deadline, a product URL, the number of sales, and a reward amount. These pieces of information are managed by the product management table 51a and the introduced product management table 51b. The user can also know information such as the number of sales of the introduced product and the amount of remuneration at this time via the basic information display area 82.

  The distribution schedule display area 84 displays a distribution schedule date and time (distribution schedule start date and time) and a distribution room as a distribution schedule of a real-time video introducing the introduced product. The distribution user can add, update, delete the contents of the distribution schedule by selecting the schedule edit button 86. This distribution schedule is managed in the distribution room management table 51c. Here, in the example of FIG. 11, the same distribution room (room 3) is set as the distribution room for distributing the real-time video introducing the introduction product. However, a different distribution room can be set for each scheduled distribution date and time. You may comprise.

The operation when the distribution user selects the introduction product has been described above. Next, an operation when the distribution user distributes a real-time moving image to the viewing user will be described. FIG. 12 is a flowchart illustrating an example of a product introduction video delivery process executed by the video delivery server 10 according to an embodiment. In the product introduction video distribution process, first, as shown in the figure, a distribution screen is presented to the distribution user and a viewing screen is presented to the viewing user (step S200). Here, the operation of presenting the distribution screen to the distribution user will be described first, and then the operation of presenting the viewing screen to the viewing user will be described.

  FIG. 13 shows an example of a distribution room management screen 90 displayed on the terminal device 30 of the distribution user in response to a request from the distribution user. As illustrated, the distribution room management screen 90 in one embodiment displays a list of distribution users' distribution rooms (distribution rooms associated with the distribution users), and displays “New” at the bottom of the screen. The newly created button 92 is arranged. The user can create a new distribution room by selecting the new creation button 92.

  The information displayed as a list on the distribution room management screen 90 includes the room name and the scheduled distribution date and time. In addition, the distribution room in which the introduction product is scheduled to be distributed is displayed as such (for example, in the example of FIG. 13, the distribution room “room 3” introduces the introduction product “product G”. That you ’re scheduled to deliver). These pieces of information are managed in the distribution room management table 51c.

  The distribution user can select a desired distribution room from the distribution rooms displayed in a list on the distribution room management screen 90 and distribute a real-time moving image. Hereinafter, a case will be described in which the distribution user selects a distribution room where distribution for introducing the introduction product is scheduled. When the distribution user selects a distribution room that is scheduled to distribute the introduction product, a distribution screen 100 illustrated in FIG. 14 is displayed on the terminal device 30 of the distribution user. As shown in the figure, the distribution screen 100 according to one embodiment displays a virtual space 200 corresponding to a distribution room on the entire screen, and a distribution control button 102 is placed on the upper right corner of the screen so as to overlap with the upper left corner of the screen. A merchandise information display area 104 and a purchase status display area 106 are arranged in the corner. In the virtual space 200, a moving image display object 202 for displaying a real-time moving image distributed by a distribution user is arranged at the upper center, and avatars 204 of a plurality of viewing users entering the virtual space 200 are displayed below. Placed in.

  The distribution control button 102 on the distribution screen 100 is a button for the distribution user to instruct switching of ON / OFF state of real-time moving image distribution. As shown in FIG. 13, in the initial state where the distribution screen 100 is displayed on the terminal device 30 of the distribution user, the distribution of the moving image is in the OFF state, and the distribution control button 102 displays “Distribution start”. It is displayed. When the distribution user selects the distribution control button 102 in this state, real-time video distribution is switched to the ON state. For example, real-time video data input via the camera and microphone of the terminal device 30 of the distribution user is video distribution. A moving image corresponding to the moving image display object 202 in the virtual space 200 is displayed on the server 10.

  In the product information display area 104 of the distribution screen 100, information related to the introduced product associated with the distribution room is displayed, and for example, information such as a product name and a price is displayed. The introduction product associated with the distribution room is managed in the introduction product ID of the distribution room management table 51c. Further, the purchase status display area 106 of the distribution screen 100 is configured to display information related to the purchase status (in other words, sales status) of the introduced product.

The operation for presenting the distribution screen to the distribution user has been described above. Next, an operation for presenting a viewing screen to a viewing user will be described. FIG. 15 shows an example of a distribution room list screen 95 displayed on the terminal device 30 of the viewing user in response to a request from the viewing user. The distribution room list screen 95 according to an embodiment displays a list of information on distribution rooms that are currently distributing real-time videos via a live video distribution service provided by the video distribution server 10 as illustrated. At the same time, a list of information related to the distribution rooms scheduled to be distributed is displayed. The viewing user can enter the desired distribution room by selecting the desired distribution room from the distribution rooms displayed in the list on the distribution room list screen 95.

  When the viewing user enters the distribution room, a viewing screen 110 illustrated in FIG. 16 is displayed on the viewing user's terminal device 30. As shown in the drawing, the viewing screen 110 according to the embodiment has a virtual space 200 displayed on the entire screen, similar to the distribution screen 100. In the upper left corner of the screen, a product information display area 117 and a purchase status are displayed. A display area 118 is arranged in an overlapping manner. In addition, a comment posting area 114 is arranged at the center of the lower end of the viewing screen 110, and an item input area 116 is arranged at the upper right corner of the screen.

The comment posting area 114 is configured so that the viewing user can input a desired character string or the like. When the viewing user instructs transmission of the input character string or the like, the input character string or the like is sent to the moving image distribution server 10. And is displayed in a balloon form from the user's avatar 204 in the virtual space 200 (in the example of FIG. 16, “... By XXX” and “... By
YYY "(" XXX "and" YYY "are displayed as the user's name or nickname, etc.)). As described above, the viewing screen 110 according to the embodiment is configured so that a text chat can be performed between viewing users who enter the same virtual space 200 (distribution room). In addition, since a character string or the like posted via the comment posting area 114 is also displayed on the distribution screen 100, the viewing user can also enjoy communication with the distribution user using this text chat function. .

  The item input area 116 is an area for the viewing user to input “the number of items to be input”. The first button 116 a for inputting 10 items, the second button 116 b for inputting 20 items, and the item And a third button 116c for inserting 50 buttons. When the user selects any button included in the item input area 116, the number of items (for example, a star-shaped item) corresponding to the selected button is thrown from the viewing user's avatar toward the moving image display object 202. Visual effects (animation display) are performed.

  In one embodiment, the viewing user can purchase the items described above using virtual values such as virtual currency and coins, or can obtain them free of charge at various occasions. The above items can be introduced within the range of the number of items acquired and held by the viewing user. For example, the viewing user can express a favorable feeling for a distribution user who distributes a real-time moving image by inputting an item.

  In the product information display area 117 of the viewing screen 110, information on the introduced product associated with this distribution room is displayed, as in the product information display area 104 of the distribution screen 100. Similar to the purchase status display area 106 of the distribution screen 100, information on the purchase status (in other words, sales status) of the introduced product is displayed. In the product information display area 117 (link area) of the viewing screen 110, a link to the purchase page of the product sales server 20 for purchasing the introduced product is set. When the viewing user selects the product information display area 117, the terminal device 30 accesses the linked purchase page, and a screen for purchasing the introduced product is displayed.

In the live moving image distribution service in one embodiment, the distribution user distributes the real-time moving image to the viewing user using the distribution screen 100 and the viewing screen 110 configured as described above. For example, a distribution user can perform a performance (
For example, the introduction product is actually used to describe an impression), and the real-time moving image can be distributed to the viewing user. Furthermore, since it is possible to communicate with the viewing user by posting via the comment posting area 114 or by inserting an item via the item input area 116, the distribution user confirms the reaction of the viewing user to the introduced product, for example. While performing the performance of introducing the introduced products.

  Then, when the viewing user purchases the introduction product during the distribution of the real-time video by the distribution user, the purchase status is reflected (step S210). Specifically, when the viewing user who selects the product information display area 117 on the viewing screen 110 and accesses the purchase page of the product sales server 20 completes the procedure for purchasing the introduced product (order is confirmed), the viewing user Information indicating that the purchase procedure has been completed is transmitted from the terminal device 30 (or the merchandise sales server 20) to the video distribution server 10, and the video distribution server 10 uses the purchase status display area 106 on the distribution screen 100 and for viewing. The display content of the purchase status display area 118 on the screen 110 is updated.

  FIG. 17 shows an example of the viewing screen 110 in a state where some viewing users have purchased the introduction product. As shown in the figure, the display content of the purchase status display area 118 is updated according to the viewing user purchasing the introduction product. Specifically, the number of sales of the introduction product is updated, and the introduction product is updated. The name or the like of the viewing user who purchased the is displayed. In addition, the virtual space 200 according to the embodiment is configured such that the display of the avatar corresponding to the viewing user who purchased the introduction product changes in accordance with the purchase of the introduction product by the viewing user. As shown in FIG. 17, the avatar 204a of the viewing user who purchased the introduction product is changed in display position (in this example, the display position is at a position on the stage object located below the moving image display object 202). The display color has been changed. Here, in one embodiment, the display change of the avatar is not limited to the change of the display position and the display color. For example, changes in the display of the avatar can be realized in various manners such as a change in the avatar's operation, a change in the size of the avatar, a change in the avatar itself, and addition of a costume item worn by the avatar. Thus, in one embodiment, the real-time purchase status (sales status) of the introduced product is presented to the distribution user and the viewing user.

  In one embodiment, an item that can be input can be provided to the viewing user via the item input area 116 when the viewing user purchases the introduction product. In addition to this, or in place of this, a privilege (virtual content such as items, discounts, coupons, etc.) that can be used in the electronic commerce service provided by the product sales server 20 for viewing users who have purchased the introduction product Etc.) can also be provided. Further, a viewing user who purchases the introduced product by accessing the purchase page of the product sales server 20 from the viewing screen 110 is granted a privilege (including a discount) for the purchase of the introduced product itself. You can also.

  Here, the merchandise sales server 20 may grant a privilege available to the electronic commerce service provided by the merchandise sales server 20 to the viewing user. In this case, the product sales server 20 selects the product information display area 117 of the viewing screen 110 and accesses the purchase page of the product sales server 20 (product sales via the live video distribution service of the video distribution server 10). A user who has accessed the electronic commerce service of the server 20, and grants a privilege when it is determined that the user is such a viewing user (the user who does not go through the live video distribution service is given the privilege). Not). The determination as to whether or not the user has accessed through the live video distribution service is performed by, for example, using information (for example, Cookie) issued by the video distribution server 10 that provides the live video distribution service from the user terminal device 30 to the product. This can be done based on whether the sales server 20 has received it.

  Then, when distribution of the real-time video by the distribution user ends, a reward amount for the distribution user is set (step S220), and the product introduction video distribution processing ends. Real-time video distribution ends when, for example, the distribution user selects the distribution control button 102 on the distribution screen 100 to switch the distribution to the OFF state. Specifically, for example, the amount of reward is, for example, the number of sales of introduced products (the number of purchases made by viewers) within the period from the start to the end of real-time video distribution (the number of purchases made by viewers) multiplied by the unit price of remuneration It is calculated by doing. The number of sales and the calculated amount of remuneration are added to the number of sales and the amount of remuneration in the introduction product management table 51b. Here, in consideration of the fact that the introduction product is purchased after the real-time video distribution ends, the introduction within the period from the start of the real-time video distribution until the elapse of a predetermined time after the distribution ends The reward amount may be set based on the number of items sold. In addition, the payment process with respect to the delivery user of the set reward is performed at an appropriate timing.

  In the above-described embodiment, the product information display area 117 of the viewing screen 110 is configured to set the link to the purchase page for purchasing the introduction product, but instead or in addition to this, The viewing screen 110 may be configured to accept a purchase application for an introduced product by a viewing user. In other words, the purchase screen for the introduced product can be configured on the viewing screen 110.

  The embodiment of the present invention described above accepts selection by a distribution user of introduction products from a plurality of products, presents the viewing screen 110 for displaying at least a real-time video by the distribution user to the plurality of viewing users, A distribution screen 100 for displaying at least information related to a plurality of viewing users is presented to the distribution user, and a reward for the distribution user is set based at least on purchase results by the plurality of viewing users of the introduction product selected by the distribution user. Accordingly, the distribution user can obtain a reward according to the purchase performance by the viewing user by selecting the introduction product and distributing the real-time video, so the introduction user can easily introduce the introduction product and obtain a reward. it can. In addition, the distribution user can introduce the introduction product while confirming the reaction of the viewing user based on the information regarding the viewing user displayed on the distribution screen 100. Furthermore, it can be said that the setting of the reward based on the purchase record is a method that the advertiser or the like is satisfied with compared with the setting of the reward based on the number of times of reproduction or the like. As described above, the embodiment of the present invention can support introduction of products using moving images by a user.

  In the embodiment described above, money is exemplified as a reward for a distribution user who introduces an introduction product. However, a reward for a distribution user is not limited to money, and may be various other types of rewards.

  The processes and procedures described in this specification are implemented by software, hardware, or any combination thereof other than those explicitly described in the embodiments. More specifically, the processes and procedures described in this specification are performed by mounting logic corresponding to the processes on a medium such as an integrated circuit, a volatile memory, a nonvolatile memory, a magnetic disk, or an optical storage. Realized. Further, the processes and procedures described in this specification can be implemented as a computer program and executed by various computers.

Even if the processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, multiple software, multiple Component and / or multiple modules. In addition, even though the data, tables, or databases described herein are described as being stored in a single memory, such data, tables, or databases are provided on a single device. Alternatively, the data can be distributed and stored in a plurality of memories or a plurality of memories arranged in a plurality of devices. Further, the software and hardware elements described herein may be implemented by integrating them into fewer components or by decomposing them into more components.

  In the present specification, when the constituent elements of the invention are described as one or a plurality, or when they are described without being limited to one or a plurality of cases, they should be understood separately in context. The component may be either singular or plural.

DESCRIPTION OF SYMBOLS 10 Movie distribution server 20 Product sales server 30 Terminal device 40 Communication network 51 Information storage part 52 Movie distribution control part 53 Product introduction management part 54 Sales server cooperation part 60A Product selection screen (introduction product management screen)
60B Application confirmation screen (Introduction product management screen)
60C Introduction product confirmation screen (Introduction product management screen)
70 Product Details Screen 80 Introduction Product Details Screen 90 Distribution Room Management Screen 100 Distribution Screen 110 Viewing Screen 200 Virtual Space

Claims (11)

A system in which a distribution user distributes a real-time video to a viewing user,
A storage device for storing at least information on a plurality of products;
One or more computer processors,
In response to executing the readable instructions, the one or more computer processors
Receiving a selection by a distribution user of an introduction product from the plurality of products;
Presenting a viewing screen for displaying at least a real-time video by the distribution user to a plurality of viewing users;
Presenting a distribution screen for displaying at least information on the plurality of viewing users to the distribution user;
Executing a step of setting a reward for the distribution user based on at least purchase results of the plurality of viewing users of the introduction product selected by the distribution user,
The viewing screen and / or the distribution screen are configured to display information related to the purchase status of the introduction product by the plurality of viewing users,
The viewing screen and / or the distribution screen displays an avatar corresponding to each of the plurality of viewing users, and the viewing that has purchased the introduction product in response to the viewing user purchasing the introduction product. A system configured to change the display of an avatar corresponding to a user. The system of claim 1, comprising:
The viewing screen includes a link area in which a link to an introduction product purchase page for purchasing the introduction product is set,
The step of setting the reward specifies a purchase record of the introduction product by the viewing user who has accessed the introduction product purchase page via the link area of the viewing screen, and based on at least the specified purchase record Including setting the reward,
system. The system according to claim 1 or 2, wherein
The viewing screen is configured to accept a purchase application for the introduction product from the viewing user,
The step of setting the reward specifies the purchase result of the introduction product by the viewing user who applied for the purchase of the introduction product via the viewing screen, and the reward is determined based at least on the specified purchase result. Including setting,
system.   The step of setting the reward sets the reward based at least on the purchase result of the introduction product within a predetermined period based on a period in which a real-time video by the distribution user is displayed via the viewing screen. 4. The system according to claim 1, further comprising:   The one or more computer processors further provide virtual content that can be used when viewing a real-time video via the viewing screen in response to the viewing user purchasing the introduction product. The system according to any one of claims 1 to 4, wherein the step of assigning to the system is executed.   The system according to claim 5, wherein the viewing screen is configured to receive from the viewing user the provision of the virtual content to the distribution user.   The system according to claim 1, wherein the step of accepting the selection includes executing a shipping process for shipping the selected introduction product to the distribution user. A system according to any one of claims 1 to 7,
The storage device further stores information on the plurality of introduced products selected by the distribution user,
The one or more computer processors further include:
In response to a request from the distribution user, generating a virtual space for the distribution user to distribute a real-time video;
Executing the step of associating and storing the specific introduction product identified from the plurality of introduction products and the virtual space;
The viewing screen displays the virtual space,
The step of setting the reward is based at least on purchases by the plurality of viewing users of the specific introduction product associated with the virtual space displayed on the viewing screen presented to the plurality of viewing users. Including setting the reward,
system. A system according to any one of claims 1 to 8,
The viewing screen is configured to accept input information from the viewing user,
The viewing screen and / or the distribution screen is configured to display the received input information.
system. A method in which a distribution user distributes a real-time video to a viewing user, which is executed by one or more computers,
Storing at least information about a plurality of products;
Receiving a selection by a distribution user of an introduction product from the plurality of products;
Presenting a viewing screen for displaying at least a real-time video by the distribution user to a plurality of viewing users;
Presenting a distribution screen for displaying at least information on the plurality of viewing users to the distribution user;
Setting a reward for the distribution user based at least on purchase results of the plurality of viewing users of the introduction product selected by the distribution user,
The viewing screen and / or the distribution screen are configured to display information related to the purchase status of the introduction product by the plurality of viewing users,
The viewing screen and / or the distribution screen displays an avatar corresponding to each of the plurality of viewing users, and the viewing that has purchased the introduction product in response to the viewing user purchasing the introduction product. A method configured to change the display of an avatar corresponding to a user. A program for a distribution user to distribute a real-time video to a viewing user,
In response to being executed on a computer that is communicably connected to a storage device that stores at least information related to a plurality of products,
Receiving a selection by a distribution user of an introduction product from the plurality of products;
Presenting a viewing screen for displaying at least a real-time video by the distribution user to a plurality of viewing users;
Presenting a distribution screen for displaying at least information on the plurality of viewing users to the distribution user;
Setting a reward for the distribution user based on at least purchase results by the plurality of viewing users of the introduction product selected by the distribution user; and
The viewing screen and / or the distribution screen are configured to display information related to the purchase status of the introduction product by the plurality of viewing users,
The viewing screen and / or the distribution screen displays an avatar corresponding to each of the plurality of viewing users, and the viewing that has purchased the introduction product in response to the viewing user purchasing the introduction product. A program configured to change the display of an avatar corresponding to a user.