JP2017188730A - Information providing system, information providing device, presentation terminal, and viewing terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing system that allows a service provider to flexibly set timing of information provision corresponding to content viewing actions of a user.SOLUTION: An information providing system 1 includes: a viewing action receiving unit 311 for obtaining viewing action information indicating a user has viewed content; a presentation condition recording unit 321 for storing presentation conditions including a storage place of related information on the content and timing to present the related information; an information determination unit 323 for determining related information and timing to present the related information to a presentation terminal of the user on the basis of the user having viewed the content and the presentation conditions; and a presentation terminal 20 for presenting the related information at the determined timing.SELECTED DRAWING: Figure 4

Description

  The present invention relates to an information providing system, an information providing apparatus, a presentation terminal, and a viewing terminal that provide information related to viewing content.

2. Description of the Related Art Conventionally, a system has been proposed in which information related to a program that a user is watching on a TV is displayed on a mobile terminal linked with the TV by linking the TV with a mobile terminal such as a smartphone or a tablet terminal. .
For example, the methods disclosed in Non-Patent Document 1, Patent Document 1 and Patent Document 2 are all technologies that enable presentation of information related to a program that is currently in progress. In these technologies, the user's terminal acquires an identifier that identifies the program (content) that the user is currently viewing, so that related information associated with the program (content) that is currently viewed on the terminal can be obtained. Presenting.

JP 2013-258439 A Japanese Patent No. 5726359

IPTVFJ-STD-0010 “Broadcasting and Communication Cooperation System Specification 2.0”, IPTV Forum, formulated on June 29, 2014

  By the way, even in situations such as outdoors where the television and the mobile terminal are not linked, there is a need of a service provider who wants to provide a service according to the user's program viewing behavior. For example, “If you want to notify people who watched this program about related information at a certain date and time” or “If you watched a certain CM on TV, you would get a coupon when you approached a certain area. "I want to be notified".

  However, when the above-described conventional method is used, the service provider cannot provide related information according to the user's program viewing behavior or notify points or coupons as an incentive at an arbitrary timing. . For this reason, even if a service provider can distribute a coupon at the time of viewing a program, the service provider may be able to distribute the coupon based on past program viewing behavior at an appropriate timing of the action scene in daily life, for example, in front of a store where the coupon can be used. Information or coupons could not be provided.

  The present invention provides an information providing system, an information providing apparatus, a presentation terminal, a viewing terminal, an information providing method, and an information providing program that enable a service provider to flexibly set information provision timing according to a user's content viewing behavior. With the goal.

  An information providing system according to the present invention includes a viewing behavior acquisition unit that acquires viewing behavior information indicating that a user has viewed content, a storage location of related information of the content, and a presentation including a timing of presenting the related information A condition storage unit that stores conditions; an information determination unit that determines when the user has viewed the content; and a timing for presenting the relevant information to the presentation terminal of the user based on the presentation condition. And an information presentation unit that presents the related information at the timing determined by the information determination unit.

  The information providing system includes a terminal cooperation management unit that stores association between the content viewing terminal and the presentation terminal, and the information presentation unit is based on the presentation condition regarding the content viewing behavior of the viewing terminal. The related information may be presented at the presentation terminal.

  The presentation condition may include a position of the presentation terminal.

  The information providing apparatus according to the present invention indicates that the content is viewed from the viewing terminal, the terminal cooperation management unit that stores the association of the presentation terminal that presents the related information of the content, and the viewing terminal. After acquiring the viewing behavior information, the viewing behavior acquisition unit, the storage location of the related information of the content, the condition storage unit that stores the presentation conditions including the timing of presenting the related information, and the viewing behavior information, Based on the presentation condition, an information determination unit that determines the timing of presenting the related information and the related information, and information that causes the presentation terminal to transmit and present the related information at the timing determined by the information determination unit A transmission unit.

  The presentation terminal according to the present invention acquires a presentation condition including a storage location of related information of the content and a presentation timing of the related information as viewing behavior information indicating that the content has been viewed from the content viewing terminal. Determined by a condition acquisition unit, a condition storage unit that stores the presentation condition, an information determination unit that determines the timing of presenting the related information and the related information based on the presentation condition, and the information determination unit An information presentation unit that presents the related information at a timing.

  The viewing terminal according to the present invention includes a receiving unit that receives a presentation condition including a storage location of content related information and a timing for presenting the related information together with the content, and viewing behavior information indicating that the content has been viewed. The presentation condition is transmitted to the user's presentation terminal and stored, the presentation terminal is caused to determine the timing of presenting the related information and the related information based on the presentation condition, and the related information is determined at the determined timing. And a condition transmission unit for presenting.

  The information providing method according to the present invention acquires viewing behavior information indicating that a user has viewed the content in a computer that stores a storage condition of the related information of the content and a presentation condition including a timing of presenting the related information. A viewing behavior acquisition step, an information determination step of determining timing of presenting the relevant information to the presentation terminal of the relevant information and the user based on the viewing of the content by the user and the presentation condition, An information presentation step of presenting the related information at the timing determined in the information determination step.

  The information providing method according to the present invention includes a condition obtaining step of obtaining a presentation condition including a storage location of the related information of the content and a timing of presenting the related information as viewing behavior information indicating that the user has viewed the content. Determination in the condition storage step for storing the presentation condition, an information determination step for determining the related information and a timing for presenting the related information to the user's presentation terminal based on the presentation condition, and determination in the information determination step The computer executes an information presentation step of presenting the related information at the determined timing.

  An information providing program according to the present invention causes the computer to execute the information providing method.

  According to the present invention, the service provider can flexibly set the provision timing when providing related information according to the content viewing behavior of the user.

It is a block diagram which shows the structure of the information provision system which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the viewing-and-listening terminal which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the presentation terminal which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the information provision apparatus which concerns on 1st Embodiment. It is a block diagram which shows the function structure of the information provision system which concerns on 2nd Embodiment.

[First Embodiment]
The first embodiment of the present invention will be described below.
FIG. 1 is a block diagram showing a configuration of an information providing system 1 according to the present embodiment.
The information providing system 1 includes a viewing terminal 10 on which a user views content, a presentation terminal 20 as an information presentation unit, and an information provision device 30 as a viewing behavior acquisition unit, a condition storage unit, and an information determination unit.

  The information providing system 1 displays related information according to the viewing behavior of content (for example, a program by broadcasting or communication) on the user's viewing terminal 10 (for example, a receiving device such as a television), and the presentation timing of the related information. The information providing apparatus 30 determines and provides it to the presentation terminal 20. This related information is presented to the presentation terminal 20 owned by the user at a timing asynchronous with the program viewing.

FIG. 2 is a block diagram illustrating a functional configuration of the viewing terminal 10 according to the present embodiment.
The viewing terminal 10 is a device that reproduces and displays content such as a program or CM received via a broadcast or communication network (for example, the Internet). The viewing terminal 10 is connected to the information providing apparatus 30 via a communication network. The viewing terminal 10 may be an information processing apparatus such as a television receiver or a PC having a function of reproducing and displaying content.

The viewing terminal 10 includes a receiving unit 11, a content storage unit 12, a processing unit 13, a display unit 14, a first identification information storage unit 15, and a viewing behavior transmission unit 16.
The receiving unit 11 receives content via a broadcast or communication network.
The content storage unit 12 can buffer the received video signal of the content and provide it to the processing unit 13.
The processing unit 13 decodes the video signal of the content and provides it to the display unit 14.
The display unit 14 is a display that displays the decoded content.

  The first identification information storage unit 15 stores a unique ID (first unique identification information) for identifying the viewing terminal 10 in a nonvolatile area or the like. This ID may be stored in the viewing terminal 10 in advance, or may be input from the outside and temporarily stored.

  The viewing behavior transmitting unit 16 sequentially notifies the information providing apparatus 30 of viewing behavior information indicating that the user has viewed the content on the viewing terminal 10. Specifically, when receiving content via broadcasting, the viewing terminal 10 stores the analysis result or channel selection state of the received packet as identification information for identifying the content, in the first identification information storage. Notification is made at a predetermined interval (for example, every minute) together with the ID held by the unit 15.

For example, the viewing behavior transmission unit 16 extracts original_network_id, transport_stream_id, service_id, and event_id from the event information table EIT [p / f] included in a packet received through broadcasting. Then, the viewing behavior transmission unit 16 may combine the data obtained by concatenating these and time information as identification information for content identification. Further, the viewing behavior transmission unit 16 may use only the channel selection state and time information as identification information for content identification.
In addition, when the viewing terminal 10 receives a video signal via a communication network, the viewing behavior transmission unit 16 may use, for example, the URL and playback time of the content being played back as identification information for content identification.
Such a transmission function of viewing behavior information is realized by a control unit such as a CPU executing predetermined application software installed in the viewing terminal 10.

FIG. 3 is a block diagram illustrating a functional configuration of the presentation terminal 20 according to the present embodiment.
The presentation terminal 20 is an information processing terminal connected to the information providing apparatus 30 via a communication network, and may be a smartphone or a tablet terminal having a display for presenting information.
Note that the viewing terminal 10 and the presentation terminal 20 may be configured by the same device or may be configured by different devices.

The presentation terminal 20 notifies the information providing apparatus 30 of the ID (second unique identification information) held by itself, and displays the result of receiving and processing the returned information on the display.
The presentation terminal 20 includes a second identification information storage unit 21, an information request transmission unit 22, a reception unit 23, a processing unit 24, and a display unit 25.

  The second identification information storage unit 21 stores a unique ID (second unique identification information) for identifying the presentation terminal 20 in a non-volatile area or the like. This ID may be stored in the presentation terminal 20 in advance, or may be input from the outside and temporarily stored.

  The information request transmission unit 22 transmits the ID stored in the second identification information storage unit 21 to the information providing device 30 and requests provision of related information. At this time, the information request transmission unit 22 transmits the position information of the presentation terminal 20 together. The position information may be, for example, latitude / longitude information obtained by GPS positioning, address information, or identification information that can specify location information.

The receiving unit 23 receives content related information from the information providing apparatus 30.
The processing unit 24 processes the received related information (for example, decodes the video compression file or processes the HTML application on the browser), and provides the display unit 25 with the information.
The display unit 25 is a display that displays related information.

FIG. 4 is a block diagram illustrating a functional configuration of the information providing apparatus 30 according to the present embodiment.
The information providing apparatus 30 is an information processing apparatus such as a PC or a server, and realizes various functions of the present embodiment by executing software stored in the storage unit by a control unit such as a CPU.
The control unit of the information providing device 30 includes a viewing behavior management unit 31 that records and manages viewing behavior information notified from the viewing terminal 10, an information provision unit 32 that provides information based on the viewing behavior of the user, and the viewing terminal 10. And a terminal cooperation management unit 33 that performs association management with the presentation terminal 20.
Note that the viewing behavior management unit 31, the information providing unit 32, and the terminal cooperation management unit 33 may be configured as individual devices.

The viewing behavior management unit 31 receives the viewing behavior information of the user transmitted from the viewing terminal 10 by the viewing behavior reception unit 311 (viewing behavior acquisition unit), and the data after processing by the processing unit 312 is performed by the viewing behavior recording unit 313. Log and manage.
Specifically, the viewing behavior management unit 31 uses the viewing behavior information such as which channel the user has watched and which program or CM is viewed as the ID (first unique identification information) of the viewing terminal 10. Link and manage. At this time, the viewing behavior management unit 31 may record the viewing behavior information notified from the viewing terminal 10 as raw data. Also, the viewing behavior management unit 31 performs analysis / analysis processing on the viewing behavior information by acquiring metadata including program information. For example, “how many programs of the genre of XX have been viewed”, “actor XX A statistically analyzed processing result such as “how many programs have been shown” may be associated with ID (first unique identification information) and recorded as user preference estimation information.

The information providing unit 32 determines related information and presentation timing of the content to be provided based on viewing behavior, and provides information to the presentation terminal 20. At this time, the information providing unit 32 may acquire related information to be presented with reference to a Web server operated by each service provider.
The information providing unit 32 includes a presentation condition recording unit 321 (condition storage unit), an information request receiving unit 322, an information determining unit 323, and an information transmitting unit 324.

The presentation condition recording unit 321 records related information that each service provider wants to provide in association with the presentation condition. For example, “notify the person who saw the XX program at the time of XX month and day of XX”, or “many programs of △△ genre (with more than a predetermined frequency) A presentation condition such as “provide information B to a viewer who is in the XX region” is recorded.
In this way, each service provider associates the related information to be provided or the URL of the Web server indicating the related information with the presentation condition including the timing of presenting the related information, for example, viewing behavior, date / time, position condition, etc. Register in the presentation condition recording unit 321.

The information request reception unit 322 receives an information request from the presentation terminal 20 and notifies the information determination unit 323 of the information request.
In response to an information request including at least the ID (second unique identification information) of the presentation terminal 20, the information determination unit 323 views the viewing behavior information of the first unique identification information associated with the second unique identification information of the viewing behavior recording unit 313. To extract. Then, after acquiring the viewing behavior information, the information determination unit 323 compares the presentation conditions recorded in the presentation condition recording unit 321 to determine the related information to be provided and the presentation timing.
The information transmission unit 324 transmits related information to the presentation terminal 20 at the timing determined by the information determination unit 323.

  The terminal cooperation management unit 33 receives the association information between the ID (first unique identification information) of the viewing terminal 10 and the ID (second unique identification information) of the presentation terminal 20 from any terminal and stores it.

  According to the present embodiment, the information providing system 1 manages the viewing behavior information of the content and the presentation condition of the related information, thereby determining and presenting the related information and the presentation timing after the user views the content. To do. Therefore, a service provider that provides related information can flexibly set the provision timing asynchronously with the viewing date and time when providing related information according to the content viewing behavior of the user.

  Further, the information providing system 1 manages the association between the viewing terminal 10 and the presentation terminal 20. Therefore, the information providing system 1 can provide related information at an appropriate timing to the presentation terminal 20 different from the viewing terminal 10 on which the user has viewed the content.

  In addition, the information providing system 1 determines the presentation timing of the related information based on the presentation condition including the position information of the presentation terminal 20. Therefore, the information providing system 1 can provide related information at an appropriate place in a timely manner after the user views the content.

[Second Embodiment]
Hereinafter, a second embodiment of the present invention will be described.
In addition, the same code | symbol is attached | subjected to the structure similar to 1st Embodiment, and description is abbreviate | omitted or simplified.

FIG. 5 is a block diagram showing a functional configuration of the information providing system 1a according to the present embodiment.
The information providing system 1a according to the present embodiment does not include the information providing apparatus 30 according to the first embodiment, and the viewing terminal 10a and the presentation terminal 20a are network-connected.
The viewing terminal 10a includes a reception unit 11, a content storage unit 12, a processing unit 13a, a display unit 14, and a presentation condition transmission unit 17 (condition transmission unit).

In the present embodiment, the related information presentation conditions are superimposed on a program or CM and transmitted.
The processing unit 13a provides the presentation condition superimposed on the received content to the presentation condition transmission unit 17.
The presentation condition transmitting unit 17 notifies the related information presentation condition to the presentation terminal 20a associated in advance, and stores it. This notification of the presentation condition corresponds to notifying the fact that the user has viewed the content (viewing behavior information).

The presentation terminal 20 a includes a presentation condition reception unit 26 (viewing behavior acquisition unit and condition acquisition unit), a presentation condition recording unit 27 (condition storage unit), an information determination unit 28, and an information presentation unit 29.
The presentation condition receiving unit 26 receives a presentation condition for related information together with viewing behavior information from the viewing terminal 10a.
The presentation condition recording unit 27 stores the received presentation condition.

The information determination unit 28 refers to the presentation conditions stored in the presentation condition recording unit 27 and determines related information to be presented and presentation timing based on the time and the current position information.
The presentation condition includes at least presentation timing (for example, immediately, date and time designation, position information designation, etc.) and a storage location of related information (for example, URL of a Web server).
The information presentation unit 29 acquires related information that matches the presentation condition and presents it at the timing described in the presentation condition.

  According to the present embodiment, the information providing system 1a provides the presentation terminal 20a with the presentation conditions received by the viewing terminal 10a together with the content, and stores the presentation conditions. The presentation terminal 20a presents related information based on the stored presentation conditions after the user views the content. Therefore, the information providing system 1a can provide related information in a timely manner at a timing asynchronous with content viewing by cooperation between terminals without recording viewing behavior information on a server or the like.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. Further, the effects described in the present embodiment are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the present embodiment.

In the first and second embodiments, the viewing terminal (10 or 10a) and the presentation terminal (20 or 20a) have been described as different terminals, but they may be the same terminal.
Further, the information providing system (1 or 1a) may store the entity of the related information together with the presentation condition, or may acquire the related information from an external resource such as a Web server.

In the second embodiment, when the information providing system 1a receives the presentation condition together with the content, the presentation condition specified by the service provider is further registered separately from the presentation condition transmitted by the content holder such as a broadcasting station. May be.
For example, the broadcasting station may transmit a range of information source, for example, a domain list as a presentation condition as a related information provision policy, and the presentation terminal 20a may acquire the related information and detailed presentation condition from this domain.

  It is realized by recording a program for realizing the functions of the information providing system (1 or 1a) on a computer-readable recording medium, causing the computer system to read and execute the program recorded on the recording medium. May be.

  The “computer system” here includes an OS and hardware such as peripheral devices. The “computer-readable recording medium” refers to a storage device such as a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a hard disk built in a computer system.

  In addition, “computer-readable recording medium” means that a program is dynamically stored for a short time, like a communication line when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. It is also possible to include one that holds a program for a certain time, such as a volatile memory inside a computer system that becomes a server or client in that case. Further, the program may be for realizing a part of the above-described functions, and may be capable of realizing the above-described functions in combination with a program already recorded in the computer system. .

  DESCRIPTION OF SYMBOLS 1,1a Information provision system 10,10a Viewing terminal, 11 Receiving part, 12 Content storage part, 13,13a Processing part, 14 Display part, 15 1st identification information storage part, 16 Viewing action transmission part, 17 Presentation condition transmission Unit, 20, 20a presentation terminal, 21 second identification information storage unit, 22 information request transmission unit, 23 reception unit, 24 processing unit, 25 display unit, 26 presentation condition reception unit, 27 presentation condition recording unit, 28 information determination unit , 29 Information presentation unit, 30 Information provision device, 31 Viewing behavior management unit, 32 Information provision unit, 33 Terminal cooperation management unit, 311 Viewing behavior receiving unit, 312 processing unit, 313 Viewing behavior recording unit, 321 Presentation condition recording unit, 322 Information request receiving unit, 323 Information determining unit, 324 Information transmitting unit

Claims (9)

A viewing behavior acquisition unit that acquires viewing behavior information indicating that the user has viewed the content;
A storage location of the content related information, and a condition storage unit for storing a presentation condition including a timing of presenting the related information;
An information determination unit for determining timing of presenting the related information and the related information to the user's presentation terminal based on the viewing of the content by the user and the presentation condition;
An information providing system comprising: an information presenting unit that presents the related information at a timing determined by the information determining unit. A terminal cooperation management unit for storing the association between the content viewing terminal and the presentation terminal;
The information providing system according to claim 1, wherein the information presentation unit presents the related information at the presentation terminal based on the presentation condition regarding the viewing behavior of the content at the viewing terminal.   The information providing system according to claim 1, wherein the presentation condition includes a position of the presentation terminal. A terminal cooperation management unit for storing a correspondence between a content viewing terminal and a presentation terminal that presents related information of the content;
A viewing behavior acquisition unit that acquires viewing behavior information indicating that the content has been viewed from the viewing terminal;
A storage location of the content related information, and a condition storage unit for storing a presentation condition including a timing of presenting the related information;
After obtaining the viewing behavior information, an information determination unit that determines the timing of presenting the related information and the related information based on the presentation condition;
An information providing apparatus comprising: an information transmission unit that transmits and presents the related information to the presentation terminal at a timing determined by the information determination unit. A condition acquisition unit that acquires a storage condition of the related information of the content and a presentation condition including a presentation timing of the related information as viewing behavior information indicating that the content has been viewed from a content viewing terminal;
A condition storage unit for storing the presentation condition;
An information determination unit that determines the timing of presenting the related information and the related information based on the presentation condition;
An information presentation unit that presents the related information at a timing determined by the information determination unit. A receiving unit that receives a storage condition of content related information and a presentation condition including a timing of presenting the related information together with the content;
As viewing behavior information indicating that the content has been viewed, the presentation condition is transmitted to the user's presentation terminal and stored, and the related information and the related information are presented to the presentation terminal based on the presentation condition. A viewing terminal comprising: a condition transmitting unit that makes a determination and presents the related information at the determined timing. In a computer that stores a storage condition of content related information and a presentation condition including a timing of presenting the related information,
Viewing behavior acquisition step of acquiring viewing behavior information indicating that the user has viewed the content;
An information determination step for determining timing of presenting the related information and the related information to the user's presentation terminal based on the viewing of the content by the user and the presentation condition;
An information providing method for executing the information presenting step of presenting the related information at the timing determined in the information determining step. A condition acquisition step of acquiring a presentation condition including a storage location of the related information of the content and a timing of presenting the related information as viewing behavior information indicating that the user has viewed the content;
A condition storage step for storing the presentation condition;
An information determination step for determining a timing of presenting the related information and the related information to the user's presentation terminal based on the presentation condition;
An information providing method in which a computer executes an information presentation step of presenting the related information at a timing determined in the information determination step.   An information providing program for causing the computer to execute the information providing method according to claim 7 or 8.

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