JP2017187926A - Advertisement frame provision system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To collectively manage plural advertisement frames which a medium person possesses, provide these advertisement frames while matching these advertisement to a desire of an advertisement original sender, and promote efficient use in which vacancy of the advertisement frames is reduced.SOLUTION: The invention relates to an advertisement frame provision system 100 for providing advertisement frames 200 which a medium person possesses to an advertisement original sender, then displaying an advertisement content of advertisement information on a display part 210 of the advertisement frame 200, based on the advertisement information desired by the advertisement original sender, the advertisement frame provision system comprises: an advertisement frame provision management part 34 for receiving the advertisement information which the advertisement original sender desires using an advertisement original sender terminal 20, selecting the advertisement frame 200 suitable for the advertisement information from a stock state of the advertisement frames 200 managed on an advertisement frame stock management part 33, then determining that the advertisement frame 200 is provided to the advertisement original sender.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement space providing system.

  Conventionally, an advertisement publisher who intends to distribute advertisement information displays advertisement contents of the advertisement information on an advertisement terminal installed in a retail store or a display unit of a consumer terminal as described in Patent Documents 1 and 2. ing.

  Here, the advertising terminal and the consumer terminal are connected via a network to a data center that holds a database of customer information, product information, and advertising information.

JP 2012-123176 A JP 2002-259809 JP

  However, under the circumstances where the use of digital signage in retail companies, etc. is progressing, the advertising information such as outdoor advertising frames, storefronts and various glass surfaces in stores is effectively used, and the advertising information is displayed on the display portion of those advertising frames. It is considered to display the content of advertisements effectively.

  It is an object of the present invention to collectively manage a large number of advertising spaces owned by a media person, provide these advertising spaces in accordance with the wishes of an advertiser, and promote effective use with reduced space for advertising spaces. It is in.

  The invention according to claim 1 provides the advertisement space owned by the media person to the advertisement publisher, and displays the advertisement content of the advertisement information on the display section of the advertisement space based on the advertisement information desired by the advertisement publisher. An advertising space providing system that communicates with a mediator terminal device possessed by a mediator, an advertising publisher terminal device possessed by an advertisement publisher, and a mediator terminal device or an advertising publisher terminal device via a communication network The advertising space management device includes an advertising space information database for storing the advertising space information transmitted from the media person terminal device, and the advertising space information stored in the advertising space information database. The inventory inventory management unit that manages the inventory status of the configured inventory, and the advertisement information received by the advertiser using the advertising publisher terminal device is received and managed by the inventory inventory management unit. Inventory From the inventory status, select an advertising space that matches the advertising information, and the advertising space provision management unit that decides to provide the advertising space to the advertiser, and the advertising space determined by the advertising space provision management unit An advertisement display control unit that transmits the advertisement content of the advertisement information corresponding to the display unit and displays the advertisement content on the display unit of the advertisement frame is provided.

  According to a second aspect of the present invention, in the first aspect of the invention, the advertising space provision management unit further includes a bidding management unit that determines to which of a plurality of advertisement publishers the advertising space is provided by a bidding procedure. It is what I did.

  According to a third aspect of the present invention, in the first or second aspect of the present invention, the advertising space management device further manages an advertising fee to be collected from a corresponding advertisement publisher based on a determination result of the advertising space provision management unit. And a fee management unit for managing the advertising space usage fee to be paid to the corresponding media person.

  The invention according to claim 4 is the invention according to any one of claims 1 to 3, wherein the display portion of the advertising space is configured by using a transparent display.

  The invention according to claim 5 is the invention according to any one of claims 1 to 4, wherein the advertisement information includes advertisement contents, a product category to which the advertisement contents belong, a place where the advertisement contents are to be displayed, and a time zone. , Including advertising fees.

  The invention according to claim 6 is the invention according to any one of claims 1 to 5, wherein the advertisement space information further includes an installation position and a usable time zone of the advertisement space, display performance, and an advertisement space usage fee. It is a thing.

(Claims 1, 5, 6)
(a) The advertising space inventory management unit included in the advertising space management device constitutes the advertising space information including the location of the advertising space accumulated in the advertising space information database, the usable time zone, and the advertising space usage fee. Manage inventory availability. Then, the advertising space provision management unit included in the advertising space management device should display the advertising content desired by the advertising publisher using the advertising publisher terminal device, the product category to which the advertising content belongs, and the advertising content. Receives advertising information including location, time of day, and advertising fee, selects the advertising space that matches the advertising information from the inventory status of the advertising space managed by the inventory management unit, and To be provided to advertisers. Therefore, a large number of advertising spaces owned by the media are collectively managed in the advertising space information database, and these advertising spaces are provided in accordance with the wishes of the publishers to promote effective use with reduced space for the advertising space. Become a thing.

(Claim 2)
(b) In the above (a), when there are duplicate advertisers who wish to display advertisements in the same place and time zone, it is higher at the time of bidding by using the bid management unit of the advertising space provision management unit The advertising space is provided to the advertiser who bids for the amount of money.

(Claim 3)
(c) Based on the result of determination by the advertising space provision management unit, the advertising space management device manages the advertising fee to be collected from the corresponding advertiser and manages the advertising space usage fee to be paid to the corresponding media owner. By having the charge management unit to perform, it is possible to collectively manage a large number of advertisement spaces, including the collection of the advertisement fee for the advertisement publisher and the management of the payment of the advertisement space usage fee to the media person.

(Claim 4)
(d) The display part of the advertising frame is configured by attaching a transparent display such as an organic EL to the window glass surface of the storefront or various glass surfaces in the store. Therefore, these glass surfaces can be used not only as transparent ordinary glass surfaces, but also sometimes as glass surfaces on which advertisements made of moving images and the like can be displayed while ensuring the transparency of the glass surfaces.

FIG. 1 is a block diagram showing the overall configuration of the advertisement space providing system. FIG. 2 is a chart showing points for identification items of the advertisement effect verification processing unit. FIG. 3 is a flowchart showing the operation of the advertising space management apparatus. FIG. 4 is a flowchart showing the operation of the advertisement effect verification processing unit.

  The advertisement space providing system 100 shown in FIG. 1 rents a large number of advertisement spaces 200 (201, 202, 203... 20i...) Owned by a large number of media persons (media) to respective advertisement publishers such as a large number of retail companies. The advertisement content of the advertisement information is displayed on the display unit 210 including a transparent display such as an organic EL and a speaker provided in the advertisement frame 200 based on the advertisement information desired by the advertiser. The advertising space providing system 100 also constitutes an advertising effect verification system for the advertising space 200.

  Here, as the advertising space 200 owned by the media person, there are an advertising space such as an outdoor advertising space, a storefront, various glass surfaces in the store, and the like.

  Hereinafter, (A) the advertisement space management device 30, (B) the advertisement effect verification processing unit 40, and (C) the bidirectional control processing unit 50 by the advertisement space providing system 100 will be described in detail. FIG. 1 is a block diagram showing the overall configuration of the advertising space providing system 100. The advertising space management device 30 has a CPU and a memory, and the CPU reads a program including an operating system recorded in the memory and executes it sequentially. By doing so, the following functions of each block are realized.

(A) Advertising space management device 30
The advertising space providing system 100 includes a mediator terminal device 10 (11, 12, 13... 1i...) Possessed by each mediator and an advertisement publisher terminal device 20 (21, 22, 23... 2i... ) And an advertising space management device 30 that communicates with the media person terminal device 10 or the advertisement publisher terminal device 20 via a communication network N such as the Internet.

  The advertising space management device 30 includes an advertising space management control unit 31, an advertising space information database 32, an advertising space inventory management unit 33, an advertising space provision management unit 34, an advertising display control unit 35, and a fee management unit 36.

  The advertising space management control unit 31 of the advertising space management device 30 transmits the advertising space information (the installation location of the advertising space 200, the usable time zone, and the desired information) transmitted from the media person terminal device 10 via the communication network N. The advertising space usage fee, the performance of the display unit 210, etc.) are received via the communication unit 101, and this advertising space information is stored in the advertising space information database 32.

  The advertising space management control unit 31 of the advertising space management device 30 determines the inventory status of the advertising space 200 constituting the advertising space information based on the advertising space information accumulated in the advertising space information database 32. 33 to manage. The advertising space inventory management unit 33 manages, for each advertising frame 200, its installation location (for example, a store of a famous brand that is suitable for apparel products), the free time zone, the advertising frame usage fee, the display performance of the display unit 210, and the like. .

  The advertising space management control unit 31 of the advertising space management device 30 receives the advertising information (advertisement content (image information such as moving images, music information, merchandise, etc.) that the advertiser has requested from the advertising publisher terminal device 20 using the communication network N. Information, etc.), the product category to which the advertising content belongs, the location and time zone where the advertising content should be displayed, the desired advertising fee, the desired viewer (customer) information, etc.) are received via the communication unit 102 Then, the advertisement space provision management unit 34 is driven to perform the provision management procedure of the advertisement space 200. The advertising space provision management unit 34 grasps the inventory information of the advertising space 200 managed by the advertising space inventory management unit 33 via the advertising space management control unit 31, and the advertisement publisher requests from the inventory status. The advertisement space 200 matching the advertisement information is selected, and it is determined that the advertisement space 200 is provided to the advertisement publisher. The advertising space management control unit 31 communicates this determination result by the advertising space provision management unit 34 to the corresponding advertising publisher terminal 20 of the advertising publisher via the communication unit 102, and the advertising space with this advertising publisher Conclude provision agreement.

  When the advertising space provision management unit 34 confirms that the advertising space 200 that matches the advertising information desired by the advertiser is not in the inventory status, the advertising space management control unit 31 This confirmation result by 34 is communicated to the corresponding advertisement publisher terminal device 20 via the communication unit 102.

  Here, the advertisement space management control unit 31 determines which advertisement publisher the advertisement information desired by a plurality of advertisement publishers overlaps in the same place and time zone, and which advertisement publisher 200 is provided to. If this is not possible, the situation is communicated to each of the plurality of advertisement publishers' terminal devices 20 via the communication unit 102, and each advertisement publisher participates in a bid procedure for making a successful bid for the advertisement space 200. Inquire whether or not to do so. The advertising space management control unit 31 applies a bidding procedure defined in the bid management unit 34A included in the advertising space provision management unit 34 to a plurality of advertisers according to the bid, and shows a higher advertising fee. It decides to provide the advertising space 200 suitable for the advertisement information to the advertiser who has bid.

  Furthermore, the advertising space management control unit 31 is scheduled to adopt the same bidding procedure as described above from the beginning of the provision management procedure of the advertising space 200 by the advertising space provision management unit 34 for the specific advertising space 200. The property can be advertised. In this case, communication is made to each advertisement publisher terminal device 20 of a plurality of advertisers who have requested to provide the advertising space 200 that is the target property for bidding. Advertise that has been bid by showing a higher advertising fee by applying the bidding procedure defined in the bid management unit 34A provided in the advertising space provision management unit 34 to the advertising space 200, for example, by notification via the unit 102 It decides to provide the advertising space 200 suitable for the advertising information to the main.

  After the above-described bidding procedures are completed, the advertising space management control unit 31 uses the above-mentioned determination result by the bidding management unit 34A of the advertising space provision management unit 34 as the respective advertisements of a plurality of advertisement publishers corresponding via the communication unit 102. It communicates with the publisher terminal device 20 and concludes an advertising space provision contract with each advertising publisher whose provision of the advertising space 200 is determined.

  The advertising space management control unit 31 of the advertising space management device 30 sends the advertising content of the advertising information corresponding to the display unit 210 of the advertising space 200 determined by the advertising space provision management unit 34 from the advertising display control unit 35 via the communication unit 103. Then, it is delivered to the advertising space 200 by the communication network N and displayed on the display unit 210 of the advertising space 200.

  The advertising space management control unit 31 of the advertising space management device 30 drives the fee management unit 36 based on the determination result of the advertising space provision management unit 34 to manage and deal with the advertising fee to be collected from the corresponding advertiser. To manage the advertising space usage fees to be paid to the media owners.

  The advertising space management control unit 31 of the advertising space management device 30 operates the operating status (display status) of each advertising space 200, the advertising fee to be collected from the corresponding advertisement publisher, and the advertising space usage fee to be paid to the corresponding media person. Is transmitted to the corresponding advertisement-publishing main terminal device 20 and the mediator terminal device 10 through the communication network N.

Therefore, the advertisement space management procedure by the advertisement space management device 30 is performed as follows (FIG. 3).
(1) The advertising space management control unit 31 sends the advertising space information transmitted from the media person terminal device 10 by the mediator (the location of the advertising space 200, the usable time zone, the desired advertising space usage fee, the display unit 210 Performance etc.) is received (S1), and this advertising space information is stored in the advertising space information database 32.

  (2) The advertising space management control unit 31 manages the inventory status of the advertising space 200 constituting the advertising space information in the advertising space inventory management unit 33 based on the advertising space information accumulated in the advertising space information database 32. (S2).

  (3) The advertising space management control unit 31 sends the advertising information desired by the advertising publisher by the advertising publisher terminal device 20 (advertising content, product category to which the advertising content belongs, location and time at which the advertising content should be displayed, Band, desired advertisement fee, desired viewer information, etc.) are received (S3).

  (4) The advertising space management control unit 31 causes the advertising space provision management unit 34 to execute a provision management procedure for the advertising space 200 (S4).

  The advertising space provision management unit 34 selects the advertising space 200 that matches the advertising information desired by the advertiser from the inventory status of the advertising space 200 managed by the advertising space inventory management unit 33, and It is decided to provide the frame 200 to the advertisement publisher (S5). At this time, printing procedures are applied if necessary.

  (5) The advertising space management control unit 31 distributes the advertising content of the advertising information corresponding to the display unit 210 of the advertising space 200 determined by the advertising space provision management unit 34 to the advertising space 200, and displays the advertising space 200 It is displayed on the part 210 (S6).

  (6) The advertisement space management control unit 31 performs an advertisement effect verification process described later by the advertisement effect verification processing unit 40 for the advertisement space 200 (S7) and performs a bidirectional control process described later by the bidirectional control processing unit 50. Perform (S8).

  (7) The advertising space management control unit 31 drives the fee management unit 36 based on the determination result of the advertising space provision management unit 34, manages the advertising fee to be collected from the corresponding advertisement publisher, and the corresponding media person The advertising space usage fee to be paid is managed (S9).

  (8) The advertising space management control unit 31 displays the operational status of each advertising space 200, the advertising fee to be collected from the corresponding advertising publisher, and the management status of the advertising space usage fee to be paid to the corresponding media owner. It transmits to the main terminal device 20 and the mediator terminal device 10 (S10).

Therefore, according to the advertisement space management device 30, the following effects are obtained.
(a) An advertisement including the installation location, usable time zone, advertising space usage fee, and display performance of the advertising space 200 accumulated in the advertising space information database 32 by the advertising space inventory management unit 33 included in the advertising space management device 30. The inventory status of the advertising space 200 constituting the frame information is managed. Then, the advertising space provision management unit 34 provided in the advertising space management device 30 displays the advertising content desired by the advertising publisher using the advertising publisher terminal device 20, the product category to which the advertising content belongs, and the advertising content. The advertisement information including the place and time zone to be performed, the desired advertisement fee, and the desired viewer information is received, and the advertisement is managed from the inventory status of the advertisement space 200 managed by the advertisement space inventory management unit 33. The advertisement space 200 that matches the information is selected, and it is determined that the advertisement space 200 is provided to the advertisement publisher. Accordingly, a large number of advertising spaces 200 owned by a large number of media persons are collectively managed, and these advertising spaces 200 are provided in accordance with the wishes of the advertisement publishers, thereby promoting effective use with reduced space for the advertising space 200. Become a thing.

  (b) In the above (a), when an advertiser who wants to display an advertisement in the same place and time zone overlaps, the bid management unit 34A of the advertising space provision management unit 34 is used for bidding. The advertisement space 200 is provided to the advertiser who bids for a higher amount.

  (c) Based on the determination result of the advertising space provision management unit 34, the advertising space management device 30 manages the advertising fee to be collected from the corresponding advertisement publisher, and manages the advertising space usage fee to be paid to the corresponding media person By having the charge management unit 36 that performs the above, it is possible to collectively manage a large number of advertisement spaces 200 including collection of advertisement fees for advertisement publishers and management of payment of advertisement space usage fees to media persons.

  (d) The display unit 210 of the advertising frame 200 is configured by attaching a transparent display such as an organic EL to the window glass surface of the storefront or various glass surfaces in the store. Therefore, these glass surfaces can be used not only as transparent ordinary glass surfaces, but also sometimes as glass surfaces on which advertisements made of moving images and the like can be displayed while ensuring the transparency of the glass surfaces.

(B) Advertising space advertising effectiveness verification processing unit 40
The advertising space providing system 100 includes the person identification unit 41 and the effect confirmation unit 42 in the advertising space management device 30 and the camera 43 as a special sensor in each advertising space 200 in order to configure the advertising effect verification processing unit 40. .

  The camera 43 provided in each advertisement frame 200 detects a person passing in front of the advertisement frame 200, and the detection result is transmitted to the person of the advertisement frame management device 30 via the communication unit 103 via the communication network N such as the Internet. It transmits to the identification part 41.

  The person identification unit 41 of the advertising space management device 30 is driven by the advertising space management control unit 31, and the gender of the viewer expected by the advertisement publisher as the viewer of the advertising content displayed on the display unit 210 of each advertising space 200. , An age group, an appearance feature, and an identification item consisting of at least one of facial expressions are determined based on the request of the advertiser, which is requested from the advertisement publisher terminal device 20 by the advertising space management control unit 31. Is included as the desired viewer information in the advertising information sent to.) Then, based on the detection result of the camera 43 provided in each advertising space 200, the person identification unit 41 views the advertising content of certain advertising information displayed on the display unit 210 of the advertising space 200 and is interested in the advertising content. As a result, the person who turned his face or stopped for a certain period of time (for example, 10 seconds) over the display unit 210, sex, age group (adult and child), appearance characteristics (height, etc.), facial expression Identify at least one type of identification item.

  The effect confirmation unit 42 of the advertising space management device 30 is driven by the advertising space management control unit 31 and corresponds to the display of the advertising content for the advertising content of certain advertising information displayed on the display unit 210 of each advertising space 200. Based on the identification result of the person identified by the person identification unit 41 (identification result for each identification item), the advertising effect of renting the advertising space 200 for the advertising information is confirmed.

  More specifically, in the advertising effectiveness verification processing unit 40, the advertising content of each advertising information that will be displayed on the display unit 210 of each advertising space 200 is viewed as a viewer of the advertising content. Granted according to the superiority or inferiority of the identification result that would be obtained for an identification item consisting of at least one kind of viewer's gender, age group, appearance characteristics (height etc.), facial expression expected by the advertiser A certain point equal to or less than the point is determined in advance in the point setting unit 41A attached to the person identification unit 41.

  FIG. 2 is an example showing each identification item predetermined in the point setting unit 41A and points given in accordance with the identification item. When the identification item is gender and the viewer's gender expected by the advertiser is male, 1 point (maximum point) is given to the male identification result, and 0 point is given to the female identification result. When the identification item is the age group and the viewer's age group expected by the advertiser is 20 to 50 years old, the identification result of 20 to 50 years is 1 point (maximum point), the identification result of under 20 years old Will receive 0 points, and 0.5 points will be given to identification results over 50 years old. When the identification item is the age group and the viewer's age group expected by the advertiser is a child, 1 point (maximum point) for identification results of height less than 150 cm, 0 point for identification results of height 150 cm or more Is granted. When the identification item is a facial expression, and the viewer's facial expression expected by the advertiser is a facial expression that expresses emotions, 1 point (the highest point) is the identification result for facial expressions that express emotions, other identification results Will receive 0 points.

Therefore, the advertisement effect verification procedure by the advertisement effect verification processing unit 40 is performed as follows (FIG. 4).
(1) In each advertising space 200 rented for each advertising information, a camera 43 provided in the advertising space 200 detects a person passing in front of the advertising space 200 (S101), and the detection result is a person identification. Is transmitted to the unit 41. The person identifying unit 41 receives the detection result detected by the camera 43 (S102).

  (2) The person identifying unit 41 displays the display unit of the advertising space 200 based on the detection result of the above-described (1) by the camera 43 provided in the advertising space 200 during the placement period of the advertising space 200 of the above-described (1). All the persons who watched the advertisement contents of the advertisement information displayed on 210 and showed interest in the advertisement contents, and as a result, faced or stopped for a certain period (for example, 10 seconds) or longer Is identified for identification items consisting of at least one of gender, age group, appearance characteristics (such as height), and facial expression of each person (S103).

  Then, the person identification unit 41 applies the set value of each point determined in the point setting unit 41A to each identification result for each identification item of each person, and according to the identification result by this application The given points are integrated over all the persons, and the integration result is output to the effect confirmation unit 42 as an actual measurement value (S104).

  For example, if the number of all persons is 135 and the accumulated result of points obtained by each person for each identification item is 270 points, the actual measurement value is 270 points.

  (3) The effect confirmation unit 42 may view the advertisement content displayed on the display unit 210 of the advertisement space 200 and be interested in the advertisement content during the placement period of the advertisement space 200 of (1). A total value (for example, 3) of the highest points that can be given to the person expected by the advertiser in accordance with each identification result of the identification items (gender, age group, appearance characteristics (height, etc.), facial expression). Point), the number of persons expected by the advertiser to be interested in the content of the advertisement (this expectation of the advertisement publisher is an advertisement transmitted from the advertisement publisher terminal device 20 to the advertisement space management control unit 31). An expected value obtained by multiplying (for example, 100 people) included in the information as desired viewer information) is calculated (S105). For example, the expected value is 3 points × 100 people = 300 points.

  Then, the effect confirmation unit 42 rents the advertising space 200 for the advertising information based on the degree of coincidence (or the degree of divergence) between the expected value and the actual value output by the person identifying unit 41 in the above (2). The advertisement effect is confirmed (S106). For example, the degree of match = 270/300 = 0.9. The advertisement effect of the advertisement space 200 confirmed by the effect confirmation unit 42 is transmitted to the advertisement space management control unit 31.

  Here, the advertising space management control unit 31 of the advertising space management device 30 takes into account the advertising effect of the advertising space 200 confirmed by the effect confirmation unit 42 as well as the determination result of the advertising space provision management unit 34 described above. The fee management unit 36 is driven to calculate the advertising fee to be collected from the corresponding advertiser, and to calculate the advertising space usage fee to be paid to the corresponding media owner. Manage.

  The advertising space management control unit 31 of the advertising space management device 30 operates the operating status (display status) of each advertising space 200 described above, the advertising fee to be collected from the corresponding advertisement publisher, and the advertising space to be paid to the corresponding media person. In addition to the usage fee management status, the above-described advertising effect of the advertising space 200 is also transmitted to the corresponding advertisement publisher terminal device 20 and the mediator terminal device 10 via the communication network N (S107).

Therefore, according to the advertisement effect verification processing unit 40, the following effects can be obtained.
(a) Based on the detection result of the camera 43, a person who has viewed the advertisement content of certain advertisement information displayed on the display unit 210 of the advertisement frame 200 and is interested in the advertisement content is identified by the person identification unit 41 by gender. Identification items including at least one of age group, appearance feature, and facial expression are identified. And the effect confirmation part 42 confirms the advertising effect of having rented the said advertising space 200 for the said advertising information based on this identification result. Therefore, it is possible to rationally confirm the advertising effect of the advertising space 200 rented to display the advertising content of the advertising information desired by the advertiser.

  (b) All of the person identification units 41 who have watched the advertising content of certain advertising information displayed on the display unit 210 of the advertising space 200 and are interested in the advertising content within the advertising space 200 For a person, the integration result over all the above-mentioned persons of the points given according to each identification result of the identification item consisting of at least one kind of the gender, age group, appearance feature, and facial expression of each person is output as an actual measurement value. On the other hand, the effect confirmation unit 42 is a person who is expected to view the advertisement content displayed on the display unit 210 of the advertisement space 200 and be interested in the advertisement content during the placement period of the advertisement space 200. To calculate the expected value obtained by multiplying the total value of the highest points that can be given according to each identification result of the identification item by the number of persons expected to be interested in the advertisement content, The advertisement effect of renting the advertising space 200 for the advertising information is confirmed based on the degree of match between the expected value and the actual value output by the person identification unit 41. Therefore, it is possible to quantitatively evaluate the advertising effect of renting a certain advertising space 200 for certain advertising information and rationally confirm the advertising effect of the advertising space 200.

  (c) Based on the advertising effectiveness of the advertising space 200 confirmed by the effectiveness confirming unit 42, management of the advertising fee to be collected from the corresponding advertisement publisher and management of the advertising space usage fee to be paid to the corresponding media person A charge management unit 36 is provided. Accordingly, the advertising fee to be collected from the advertiser and the advertising space usage fee to be paid to the mediator are calculated in consideration of the advertising effect of the advertising space 200, and the rental business of the advertising space 200 is rationally operated. it can.

(C) Bidirectional control processing unit 50
The advertising space providing system 100 includes the bidirectional control unit 51 driven by the advertising space management control unit 31 in the advertising space management device 30 in order to configure the interactive control processing unit 50, and the display unit of each advertising space 200. 210 has a touch panel sensor 52. Each advertisement frame 200 not only displays the product of the advertisement content on the display unit 210, but also when a person who views the advertisement content touches the touch panel sensor 52 of the display unit 210, the touch signal is transmitted to the communication such as the Internet. The data is transmitted to the bidirectional control unit 51 via the communication unit 103 via the network N. The advertising space management control unit 31 of the advertising space management device 30 changes the display content of the display unit 210 by, for example, the advertisement display control unit 35 based on the touch result received by the bidirectional control unit 51, or The touch result is transferred via the communication network N or the like via the communication unit 102 to the related party of the displayed product (for example, the advertisement publisher terminal device 20 possessed by the advertiser who rents the advertisement frame 200).

  The interactive control processing unit 50 has bidirectional communication between a person (viewer) who has viewed the advertisement content displayed on the display unit 210 of each advertisement space 200 and the advertisement space management device 30 and thus the advertisement publisher. And the viewer's action dramatically increases the advertising effect.

  That is, in the display unit 210 that forms a show window according to the touch result of the person who has viewed the advertisement content displayed on the display unit 210 of each advertisement frame 200 touching the touch panel sensor 52 of the display unit 210. Change the posture of the product (by moving the finger touching the touch panel sensor 52 of the display unit 210 to the left or right, the product is rotated to the left or right in accordance with the movement of the finger), or the display unit 210 Change the video displayed above.

  Further, the screen of the display unit 210 is displayed on the display unit 210 according to the touch result of the person who has viewed the advertisement content displayed on the display unit 210 of each advertisement frame 200 touching the touch panel sensor 52 of the display unit 210. Switch to the purchase screen for the displayed item. Then, when the person inputs necessary items on the purchase screen, the necessary items are transferred to, for example, an advertisement publisher who sells the product, and the product purchase procedure is completed.

  In addition, the advertisement space management control unit 31 of the advertisement space management device 30 includes the QR code (registered trademark) corresponding to the advertisement content in the advertisement content displayed on the display unit 210 of each advertisement space 200 by the advertisement display control unit 35. It is also possible to display. When a person who views the advertisement content holds the smartphone over the display unit 210 to recognize the QR code (registered trademark), a map, a coupon, etc. of the advertisement publisher of the advertisement content is distributed to the smartphone, and the advertising effect Can be increased.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration of the present invention is not limited to this embodiment, and even if there is a design change or the like without departing from the gist of the present invention. It is included in the present invention. For example, the special sensor for detecting a person passing in front of the advertising space in the advertising effect verification processing unit of the advertising space is not limited to the camera.

  According to the present invention, it is possible to collectively manage a large number of advertising spaces owned by a media person, provide these advertising spaces in accordance with the wishes of the advertiser, and promote effective use with reduced space for the advertising space. Can do.

DESCRIPTION OF SYMBOLS 10 Media person terminal device 20 Advertisement placement main terminal device 30 Advertising space management device 31 Advertising space management control part 32 Advertising space information database 33 Advertising space stock management part 34 Advertising space provision management part 34A Bid management part 35 Advertising display control part 36 Fee Management unit 100 Advertising space providing system 200 Advertising space 210 Display unit

Claims (6)

An advertisement space providing system for providing an advertisement space owned by a media person to an advertisement publisher and displaying an advertisement content of the advertisement information on a display portion of the advertisement space based on advertisement information desired by the advertisement publisher,
A media person terminal device possessed by a media person, an advertisement publisher terminal device possessed by an advertisement publisher, and an advertisement space management device that communicates with the media person terminal device or the advertisement publisher terminal device via a communication network. ,
The advertising space management device
An advertising space information database for accumulating the advertising space information transmitted by the media person from the media person terminal device;
An inventory inventory management unit that manages the inventory status of the inventory constituting the inventory information stored in the inventory information database;
The advertising publisher receives the desired advertising information using the advertising publisher terminal device, and the advertising inventory that matches the advertising information is selected from the inventory status of the advertising inventory managed by the advertising inventory management unit. An inventory provision management unit that selects and decides to provide the advertisement inventory to the advertiser,
An advertisement frame providing system comprising: an advertisement display control unit that transmits advertisement contents of advertisement information corresponding to a display unit of an advertisement frame determined by an advertisement frame provision management unit and displays the advertisement content on the display unit of the advertisement frame.   The advertisement space providing system according to claim 1, wherein the advertisement space providing management unit includes a bid management unit that determines, by a bid procedure, to which of a plurality of advertisement publishers the advertisement space is to be provided.   A fee for the advertising space management device to manage the advertising fee to be collected from the corresponding advertisement publisher and the advertising space usage fee to be paid to the corresponding media person based on the determination result of the advertising space provision management unit The advertising space providing system according to claim 1, further comprising a management unit.   The advertising space providing system according to any one of claims 1 to 3, wherein a display unit of the advertising space is configured using a transparent display.   The advertising space providing system according to any one of claims 1 to 4, wherein the advertising information includes advertising content, a product category to which the advertising content belongs, a place and time zone where the advertising content is to be displayed, and an advertising fee.   The advertising space providing system according to any one of claims 1 to 5, wherein the advertising space information includes an installation location and an available time zone of the advertising space, display performance, and an advertising space usage fee.

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