JP2016528608A5

JP2016528608A5 -

Info

Publication number: JP2016528608A5
Application number: JP2016524893A
Authority: JP
Filing date: 2014-07-09
Publication date: 2019-04-25

Description

このシステムは、サーバは、より高い実行コンテンツ変異型を自動的に検出し、それらのより高い実行コンテンツ変異型を、より多くの今後のビジターに対して供するよう配するように構成されるシステムであってもよい。 This system, the server automatically detects the higher execution contents variants, their higher execution contents variants, in a system configured to distribution to provide for a greater number of future visitors It may be.

テストは、より高い実行コンテンツ変異型を自動的に検出し、次いでそれらをより多くの今後のビジターに対して供するよう構成され得る。これは、全体のアプリパフォーマンスがキャンペーン中およびキャンペーン後にも最適化されることを意味する。これは動的最適化として公知である。 The test may be configured to automatically detect higher performing content variants and then serve them to more future visitors. This means that the overall app performance is optimized during and after the campaign. This is known as dynamic optimization.

この環境から集められたデータは、どの変異型が最もよいパフォーマであるかを判断するために、解析のために、報告領域（Maxymiser UI−解析タブを参照のこと）において利用可能にされる。 Data gathered from this environment is made available in the reporting area (see Maxymiser UI-Analysis tab) for analysis to determine which variants are the best performers.

Claims

A method of optimization for a native application whose software is written in a reflection based programming language, said native application being executable on a computing device comprising a display and a processor, said native application comprising Configured to display a user interface on the display of a computing device, the method comprising
Modifying the native application to include generic code to generate a modified native application configured to communicate with a server external to the computing device , the generic code The only code that applies to the application's source code,
The modification at runtime so that the modified native application can be remotely configured from the server and one or more of the user interface data, functions or content generated by the modified native application can be changed Examining and correcting the structure and behavior of the native application
Generating one or more variants of the user interface using the modified native application;
From among the one or more variants, the steps of detecting frequent one or more variants for receiving an action from the user,
Placing the one or more variants on the server to provide for future visitors.

The generic code enables numerous types of optimization to be configured remotely at the user interface of the optimization system without changing the code within multiple versions and instances of the native application. The method of claim 1.

Modifying the structure and behavior of the modified native application at runtime includes modifying one or more of the value, metadata, properties, images and features of the modified native application The method of claim 1 or 2.

The method according to any one of the preceding claims, wherein the optimization comprises adapting the visual experience for each user on the fly to increase the probability that the user will complete the desired action.

The method, or the user behavior to target, for use in that or analysis to profile further comprises collecting one or more attributes for User chromatography THE / device, according to claim 1 to 4 The method according to any one of the above.

The collected attributes are: connection type to the device (e.g. 2G, 3G, 4G, Wi-Fi); device type; application version; operating system type and version; location (e.g. coordinates, city, Country, continent, zip code); Internet service providers; recent visits to the app and details; past actions recent and details; custom user definitions such as past interactions with specific product categories, etc. Attributes of the user; a query source that has the opportunity for the user to launch the app from various locations; data imported from other locations such as date, day of the week, time of visit by time, and CRM database etc. Claim 6 which is the above Method.

Including or excluding visitors / devices from the campaign using their attributes;
In combination with the rule for other users segment information, according to the attributes of visitors / device, further comprising the step of creating a segmentation rules to target content to be paired to the visitor / device to claim 5 or 6 Method described.

The modifiable user interface content is:
a) Simple text or image block (banner, page header), move, resize, hide, reformat;
b) button text, move, resize, reformat, and hide;
c) "notification push" frequency and content;
d) Pictures to be displayed (pictures may be stored on an external server);
e) new text or image blocks;
f) Lists & tables (ordered, how many items to display);
g) navigation paths within the application (eg, 'add to cart' directs the user to a cart page or return to a category page to make further selections), and h) based on the last user selection The method according to any one of the preceding claims, comprising one or more of the following navigational displays.

9. The method of any one of the preceding claims, wherein the native application comprises a library.

The method of claim 9, wherein the library is static for all applications.

The library is
Sending a request to the content generator and receiving a response from the content generator;
Making a request to the content generator at the start of the native application,
Making a request to the content generator, the request including the location and user attributes as parameters;
11. The method of claim 9 or 10, configured to perform one or more of the steps of interacting with a native application cache included in a native application.

The method of claim 11, wherein the native application cache is configured to receive pushed content from the external server.

The library has the following modules:
1) CG request module;
2) External asset module (image transaction);
3) Tracking module (action tracking, send results to CG);
4) Application object identification module;
5) MVT module (implements alternative content visualization);
6) Personalization module;
The method according to any one of claims 9 to 12, comprising one or more of 7) a segmentation module, and 8) a management control console module.

14. A method according to any one of claims 9 to 13, wherein the library is able to modify only specified objects and properties in code instructions.

A system configured to perform the method of any one of claims 1-14.

The program which makes a computer perform the method of any one of Claims 1-14.