JP2016207217A - Management apparatus and method of identifying preference - Google Patents

Abstract

PROBLEM TO BE SOLVED: To stimulate product buying appetite of users.SOLUTION: A management apparatus 1 includes; a transmission unit 152 configured to send information corresponding to content representing at least either of music and images to a terminal 2 of a user; a reception unit 153 configured to receive emotion information indicative of emotion held by the user on the content from the terminal 2; and an identification unit 155 configured to identify product preference of the user based on the emotion and user attributes corresponding to the user. The management apparatus 1 also includes an extraction unit 156 configured to extract, from a storage unit 14, candidates of a response message to be sent to the terminal 2 in response to a message (from the terminal) based on the identified preference.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a management device and a preference specifying method.

  In recent years, an advertisement suitable for the user's preference is displayed on the user's terminal. For example, Patent Literature 1 discloses an apparatus that distributes advertisements suitable for a user based on user attributes such as age, sex, and hobbies registered in advance by the user.

JP 2009-186630 A

  By the way, even for a plurality of users having the same user attribute, the preference for a product may be greatly different. For this reason, even if an advertisement is distributed based on the user attribute, there is a user who does not have a willingness to purchase the product indicated by the advertisement. On the other hand, advertisers are required to introduce appropriate products to each of a plurality of users and improve the user's willingness to purchase products.

  Therefore, the present invention has been made in view of these points, and an object thereof is to provide a management device and a preference specifying method that can improve a user's willingness to purchase products.

  The management device according to the first aspect of the present invention includes a transmission unit that transmits information corresponding to content indicating at least one of music and images to a user's terminal, and an emotion that the user has for the content A receiving unit that receives emotion information from the terminal; and a specifying unit that specifies the user's preference for a product based on the emotion and a user attribute corresponding to the user.

  The receiving unit receives a message input by the user from the terminal, and the management device responds to the message based on a storage unit that stores a plurality of response messages and the identified preference. It may further comprise an extraction unit that extracts candidates for response messages to be transmitted to the terminal from the storage unit.

  The receiving unit receives the message and emotion information indicating the emotion of the user corresponding to the message, and the management device associates the received message, the emotion information, and the received date and time. You may further provide the display control part displayed on a display part.

  The storage unit stores a character image corresponding to each of a plurality of emotions, and the extraction unit extracts the character image corresponding to the emotion indicated by the received emotion information from the storage unit, and transmits the character image. The unit may transmit the extracted image of the character to the terminal.

  The storage unit stores a plurality of pieces of conflict information indicating the conflicts with respect to the message, and the extraction unit receives the message and the emotion information from the storage unit to the emotion indicated by the emotion information when the reception unit receives the message and the emotion information. Corresponding conflict information may be extracted, and the transmission unit may transmit the extracted conflict information to the terminal.

The receiving unit receives information indicating that the user is inputting a message from the terminal, and the transmitting unit is configured to receive the message after the predetermined time has elapsed after the message is no longer input at the terminal. The conflict information may be transmitted to the terminal.
The conflict information may include text information, and the extraction unit may extract conflict information including information corresponding to a character string indicating an emotion included in the message received by the reception unit.

  The preference specifying method according to the second aspect of the present invention includes a step of transmitting content indicating at least one of music and an image to a user's terminal, which is executed by a computer; Receiving emotion information indicating emotions held for the user, and specifying the user's preference for the product based on the user's emotion and the user attribute corresponding to the user.

  According to the present invention, it is possible to improve the user's willingness to purchase products.

It is a figure which shows the outline | summary of the management system which concerns on this embodiment. It is a figure which shows the structure of the management apparatus which concerns on this embodiment. It is a sequence diagram which shows the flow of the process which concerns on a user's initial registration. It is a figure which shows an example of the information memorize | stored in the user attribute memory | storage part. It is a figure which shows an example of the information memorize | stored in the character information storage part. It is a sequence diagram which shows the flow of a process after receiving a message in a management apparatus until a message is displayed in a terminal. It is a figure which shows an example of a message preparation screen. It is a figure which shows the example of the several area where a message is displayed. It is a flowchart which shows the flow of a message display process. It is a figure which shows the example of a message display in a terminal when a message is set to each of a some area. It is a figure which shows the example of a display of a message and a content. It is a sequence diagram which shows the flow of a process after a terminal receives a message until the response message from a management apparatus is displayed on a terminal. It is a figure which shows the example of a display of the received message. It is a figure which shows an example of the information for specifying a user's palatability. It is a figure which shows the example by which the conflict information was displayed on the terminal. It is a figure explaining the 1st usage example. It is a figure explaining the 2nd usage example. It is a figure explaining the 3rd usage example. It is a figure explaining the 4th usage example. It is a figure explaining the 5th usage example.

Hereinafter, embodiments of the present invention will be described.
[Outline of Management System S]
FIG. 1 is a diagram illustrating an overview of a management system S according to the present embodiment.
The management system S includes a management device 1 and a terminal 2. The management device 1 and the terminal 2 are computers including a storage unit and a control unit. For example, the management device 1 is a smartphone or a desktop computer, and the terminal 2 is a computer such as a smartphone or a wearable terminal. The management device 1 is communicably connected to the terminal 2 via a communication network such as a LAN or the Internet.

  The management device 1 provides a message exchange service for exchanging messages between the user of the terminal 2 and the character set by the user. The management device 1 accepts user attributes and attributes of characters that the user wants to exchange messages from the terminal 2, and stores these pieces of information to perform initial registration for providing the message exchange service to the users. ((1) in FIG. 1).

  The staff of the message exchange service using the management device 1 plays the character based on the character attributes set by the user of the terminal 2. The management device 1 receives a character message from the staff and transmits the message to the terminal 2 ((2) in FIG. 1). Here, the message may include information corresponding to content indicating at least one of music and images as information introduced by the character.

  The terminal 2 outputs the character message received from the management apparatus 1 and the content introduced by the character. For example, the terminal 2 outputs music introduced by the character from a speaker or displays an image on a display. The terminal 2 receives a response message and emotion information indicating the emotion the user has from a user who has listened to music or viewed an image, and transmits it to the management device 1 ((3) in FIG. 1). The exchange of messages between the management apparatus 1 and the terminal 2 shown in (2) and (3) of FIG. 1 is repeated.

The management device 1 identifies the user's preference based on the emotion indicated by the received emotion information and the user attribute received in the initial registration ((4) in FIG. 1).
Emotions that the user has with respect to content such as music or images are information that cannot be obtained from the user attributes, and further information that is linked to the user's values. For this reason, the management apparatus 1 can specify a preference with high precision compared with the case where a preference is specified only based on a user attribute. Thereby, even if it is the some user who has the same user attribute, the management apparatus 1 is based on the preference specified based on emotion and a user attribute with respect to each of a some user. Appropriate products can be introduced and the user's willingness to purchase products can be improved.
Hereinafter, the configuration and operation of the management apparatus 1 will be described.

[Configuration Example of Management Device 1]
FIG. 2 is a diagram illustrating a configuration of the management apparatus 1 according to the present embodiment. The management device 1 includes an input unit 11, a display unit 12, a communication unit 13, a storage unit 14, and a control unit 15.

The input unit 11 is configured with, for example, a mouse, a keyboard, and the like, and receives an operation input from the staff. Note that the input unit 11 may accept an operation input via a terminal such as a smartphone that is communicably connected to the management device 1.
The display unit 12 includes, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display. The display unit 12 displays, for example, a message creation screen that accepts a message to be transmitted to the terminal 2 under the control of the control unit 15.
The communication unit 13 is a communication interface for connecting to a communication network, and includes, for example, a LAN controller.

  The storage unit 14 is configured by, for example, a ROM and a RAM. The storage unit 14 stores various programs for causing the management device 1 to function. The storage unit 14 stores a message exchange program that causes the control unit 15 of the management apparatus 1 to function as an initial registration unit 151, a transmission unit 152, a reception unit 153, a display control unit 154, a specifying unit 155, and an extraction unit 156, which will be described later. To do.

  The storage unit 14 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via a communication network. The storage unit 14 also includes a user attribute storage unit 141 that stores user attributes, a character information storage unit 142 that stores information about characters, and a response message storage unit that stores response messages to user messages received from the terminal 2. 143 and a history information storage unit 144 that stores a history of message exchange between the management device 1 and the terminal 2.

The control part 15 is comprised by CPU, for example. The control unit 15 controls functions related to the management apparatus 1 by executing various programs stored in the storage unit 14. The control unit 15 includes an initial registration unit 151, a transmission unit 152, a reception unit 153, a display control unit 154, a specification unit 155, and an extraction unit 156.
Below, each function is demonstrated, referring the sequence of the management apparatus 1 and the terminal 2. FIG.

[Initial registration]
First, processing related to initial registration of a user will be described. FIG. 3 is a sequence diagram showing a flow of processing relating to the initial registration of the user.
First, upon receiving a user's initial registration request from the terminal 2, the initial registration unit 151 transmits an initial registration screen to the terminal 2. The initial registration unit 151 receives the user attribute of the user as the initial registration information from the terminal 2, and registers the user attribute (S1).

  Specifically, when receiving the user attribute, the initial registration unit 151 generates a user ID, associates the user ID with the user attribute, and stores the user ID in the user attribute storage unit 141. FIG. 4 is a diagram illustrating an example of information stored in the user attribute storage unit 141. As shown in FIG. 4, the user attributes are, for example, a user name, place of residence, birthplace, date of birth, blood type, occupation, wake-up time, bedtime, day of the week, hobbies, favorite music, etc. .

  Further, the initial registration unit 151 receives information on the character desired by the user from the terminal 2, and registers the information (S2). Specifically, the initial registration unit 151 receives the character attribute desired by the user from the terminal 2 as character information, and stores it in the character information storage unit 142 in association with the user ID. FIG. 5A is a diagram illustrating an example of character attributes stored in the character information storage unit 142. As shown in FIG. 5A, the character attributes include, for example, a character name, age, sex, occupation, personality, and the like.

  The initial registration unit 151 receives the character attribute from the terminal 2, but is not limited thereto. For example, a plurality of sets of character attributes such as character name, age, gender, occupation, and personality may be stored in the storage unit 14 in advance. Then, the initial registration unit 151 may allow the user to select a desired attribute set from a plurality of character attribute sets.

  Further, the initial registration unit 151 accepts selection of a character image as character information from the terminal 2 and stores it in the character information storage unit 142 in association with the user ID. Specifically, the initial registration unit 151 receives a selection of a character image corresponding to each of a plurality of emotions from the terminal 2, and associates a user ID with a character image corresponding to each of the plurality of emotions. It is stored in the character information storage unit 142. Note that the initial registration unit 151 may accept a plurality of selections of a plurality of images corresponding to one emotion. Moreover, the initial registration part 151 may receive a moving image corresponding to an emotion.

FIG. 5B is a diagram illustrating an example of a character image corresponding to each of a plurality of emotions stored in association with the user ID. In the example shown in FIG. 5B, it can be confirmed that a normal character image, a happy character image, and a sad character image are stored as a plurality of character images.
Note that a plurality of character images may be stored in the storage unit 14 in advance, and the user of the terminal 2 corresponds to each of a plurality of emotions from a plurality of character images stored in the storage unit 14. May be selected.

[Create and display messages]
Next, processing related to message creation and display will be described. FIG. 6 is a sequence diagram showing a processing flow from when a message is received by the management apparatus 1 until when a message is displayed at the terminal 2.

The transmission unit 152 displays a message creation screen on the display unit 12, and receives a message for the user of the terminal 2 from the staff (S11).
FIG. 7 is a diagram illustrating an example of a message creation screen. As shown in FIG. 7, the message creation screen includes an image selection field for selecting a character image to be displayed in response to the message, an image animation selection field for selecting an animation effect when displaying the image, A music selection field for selecting music to be output from the terminal 2 in combination with image display is provided. Note that the transmission unit 152 may accept selection of a moving image of a character in the image selection field. In addition, the transmission unit 152 may accept selection of advertisement music requested by a company or the like in the music selection field. By doing so, the staff can advertise music to the user of the terminal 2. Further, the transmission unit 152 may accept the setting of a background image to be displayed together with the character image on the message selection screen.

  The message creation screen also includes a number (1-5) corresponding to the number of a plurality of areas in which messages are displayed on the terminal 2, a message input field, and a message animation for selecting an animation effect when displaying the message. A selection field is provided. Note that the transmission unit 152 may accept settings of the message size, message color, message appearance timing, and deletion timing on the message selection screen.

  FIG. 8 is a diagram for explaining a message display area in the terminal 2. As shown in FIG. 8, the terminal 2 has a character area in which a message is displayed together with a character image as a message display area, and a conversation area in which a message is displayed in a conversation format between the user of the terminal 2 and the character. Is provided. The numbers (1 to 5) corresponding to the numbers of the plurality of areas on the message creation screen shown in FIG. 7 correspond to the first area to the fifth area provided in the character area shown in FIG.

  On the message creation screen, it is possible to display a plurality of messages on the terminal 2 in succession by selecting each of the first area to the fifth area and setting the message. For example, when the staff sets different messages corresponding to each of the first area to the fifth area, these messages are displayed on the terminal 2 in order. Details of the message display will be described later.

  The message creation screen is provided with a confirmation button and a transmission button. When the staff using the management apparatus 1 selects an image, animation, or the like and inputs a message in the message input field and then presses the confirmation button, the transmission unit 152 displays the character image and the character set on the message creation screen. A message is displayed on the display unit 12. By doing so, the staff checks how the character image and message are displayed on the terminal 2 and considers whether the character image and message are appropriate for the user. Can do.

  When a staff member who uses the management apparatus 1 selects an image, an animation, or the like and inputs a message in the message input field and then presses the transmission button, the transmission unit 152 displays the message input on the message creation screen. And information indicating the image, music, and animation effect set on the message creation screen are transmitted to the terminal 2. Here, the transmission unit 152 may accept transmission in a state where no message is input. In this case, the transmission unit 152 may accept only the selection of the character image corresponding to the emotion and cause the terminal 2 to display the image.

  Here, the transmission unit 152 causes the history information storage unit 144 to store the transmitted message, image, and date and time of transmission. Although details will be described later, by storing these pieces of information in the history information storage unit 144, the management apparatus 1 can display the message exchange history on the display unit 12.

  Upon receiving the message, the terminal 2 determines whether or not the message can be displayed on its own display unit (S12). For example, when the message display area is displayed on the display unit, the terminal 2 determines that the message can be displayed, and moves the process to S14. If the message display area is not displayed on the display unit, the terminal 2 determines that the message cannot be displayed, and moves the process to S13.

When the terminal 2 accepts a message browsing operation for displaying the message display area on the display unit in S13, the process proceeds to S14.
In S14, the terminal 2 executes a message display process for displaying a message on the display unit.

  Next, details of the message display process will be described. FIG. 9 is a flowchart showing the flow of message display processing. This process is performed by the control unit of the terminal 2.

  First, the control unit of the terminal 2 hides the normal image of the character displayed in the message display area (S141). Subsequently, the control unit of the terminal 2 outputs the music set on the message creation screen as BGM to the speaker included in the terminal 2 (S142). Note that the control unit of the terminal 2 may not output BGM when the terminal 2 is in the manner mode.

Subsequently, the control unit of the terminal 2 displays a character image in the character area based on the image selected on the message creation screen (S143).
Subsequently, the control unit of the terminal 2 sequentially displays one or more messages in the character area (S144).

  FIG. 10 is a diagram illustrating a display example of a message on the terminal 2 when a message is set in each of a plurality of areas. As shown in FIG. 10A, the control unit of the terminal 2 first displays a message in the first area of the character area. Subsequently, the control unit of the terminal 2 continuously displays the set messages in the order of the second area, the third area, the fourth area, and the fifth area (FIGS. 10B to 10E). Here, the control unit of the terminal 2 displays a message in the first area to the fourth area, such as a comic balloon, and displays a message in the fifth area without using the balloon. In the fifth area, it is preferable that after the message is displayed from the first area to the fourth area, a word indicating the summary of the messages displayed in the first area to the fourth area is displayed.

  In the example shown in FIG. 10, the control unit of the terminal 2 displays one message in any one of the first area to the fifth area when displaying the message in the character area. Not limited to this. For example, messages may be simultaneously displayed in a plurality of areas among the first area to the fifth area provided in the character area. For example, the control unit of the terminal 2 may simultaneously display messages in all areas of the first area to the fifth area provided in the character area.

  The control unit of the terminal 2 displays all the messages in the character area, and then hides the messages in the character area (S145). As shown in FIG. Is displayed in the conversation area (S146). Here, a display time for displaying a message in the conversation area may be set. In this case, the control unit of the terminal 2 may delete the message from the conversation area when the display time has elapsed after the message is displayed in the conversation area.

  Subsequently, the control unit of the terminal 2 displays an emotion button for accepting emotions held by the user with respect to these messages and a repeat button for redisplaying these messages in the character area (S147). Here, the redisplay of the message by the repeat button may be limited to a predetermined number of times (for example, 5 times). The number of times may be set to an arbitrary number by the staff of the management device 1. Note that, when the message is displayed again, the control unit of the terminal 2 may display the message in the conversation area without displaying it.

  In the message creation screen, the order in which messages are displayed in each of the first area to the fifth area may be received. By doing so, the staff can display continuous messages on the terminal 2 in various variations in a plurality of areas, so that the user can be prevented from getting bored.

[Display contents]
The management device 1 can display the content on the terminal 2 by receiving information corresponding to the content indicating at least one of music and an image in the message input field of the message creation screen.

  Specifically, in response to the staff of the management apparatus 1 pressing a transmission button including information corresponding to content indicating at least one of music and an image in the message input field, the transmission unit 152 displays music and Information corresponding to the content indicating at least one of the images is transmitted to the terminal 2 as a character message.

  The information corresponding to the content is, for example, a URL indicating the storage location of the content. In the present embodiment, the message input field includes information corresponding to the content, and the character message including the information is transmitted to the terminal 2. However, the present invention is not limited to this. For example, the transmission unit 152 may receive content to be transmitted to the terminal 2 and transmit the content to the terminal 2 as content introduced by a character.

  When the terminal 2 receives the message, the terminal 2 displays the message on its own display unit as illustrated in FIG. In the example shown in FIG. 11A, a message 21 including a content URL is displayed in the first area of the character area, an emotion button 22 for accepting an emotion, a message input field 23, and emotion information indicating the emotion. In addition, it can be confirmed that the transmission button 24 for transmitting the message is displayed.

  In response to receiving the selection of the content URL on the screen shown in FIG. 11A, the terminal 2 acquires the content based on the URL, and displays the content as shown in FIG. 11B. Let In the example shown in FIG. 11B, it can be confirmed that the image content 25 is displayed, and the emotion button 22, the message input field 23 for accepting the input of the message from the user, and the send button 24 are displayed. . In the message input field 23, it can be confirmed that the message "The scenery is calm!" Entered by the user is displayed.

[Message input at terminal 2-display of response message]
Next, a process from when the terminal 2 receives a message until a response message for the message is displayed on the terminal 2 will be described. FIG. 12 is a sequence diagram showing a flow of processing from when the terminal 2 receives a message until a response message from the management apparatus 1 is displayed on the terminal 2.

[Reception of messages and emotion information]
First, reception of a message and emotion information will be described.
The receiving unit 153 of the management apparatus 1 receives a message input by the user from the terminal 2. In addition, the receiving unit 153 receives, from the terminal 2, emotion information and a message indicating emotions that the user has for the character message received from the management device 1 or the content introduced through the message.

First, the control unit of the terminal 2 receives a message and emotion from the user, and transmits emotion information indicating the received message and emotion to the management device 1 (S21).
For example, the control unit of the terminal 2 receives a message input from the user via the message input field 23 shown in FIGS. 11 (a) and 11 (b).

  When the emotion button 22 shown in FIGS. 11A and 11B is pressed, the control unit of the terminal 2 receives an emotion from the user. FIG.11 (c) is a figure which shows an example when the emotion button 22 is selected in the example shown in FIG.11 (b). In FIG. 11C, it can be confirmed that the emotion selection field 26 is displayed instead of the message input field 23. A plurality of emotions are displayed in the emotion selection field 26, and the user can select one emotion from the plurality of emotions.

The control unit of the terminal 2 receives the message input in the message input field 23 in response to pressing of the transmission button 24 displayed in FIGS. 11 (a), 11 (b), and 11 (c). And emotion information indicating the emotion selected in the emotion selection field 26 is transmitted to the management device 1. Here, in the emotion information, content identification for identifying music or image content output when the user selects one emotion from a plurality of emotions displayed in FIG. Information (for example, URL of content) is included. Note that the control unit of the terminal 2 transmits only the emotion information indicating the emotion to the management device 1 in response to the transmission button 24 being pressed in a state where no message is input and the emotion is selected. Also good.
The receiving unit 153 receives a message and emotion information transmitted from the terminal 2.

[Display of messages received from terminal 2]
The display control unit 154 causes the display unit 12 to display the received message, emotion information, and the received date and time in association with each other (S22). For example, the receiving unit 153 stores the received message, emotion information, and the received date and time in the history information storage unit 144. The display control unit 154 refers to the history information storage unit 144 and, as shown in FIG. 13, the received message, emotion information, received date and time, the character message created by the staff, and the character corresponding to the message. The image and the date and time when the message is transmitted are displayed on the display unit 12 in time series. By doing in this way, the staff who uses management device 1 becomes easy to judge a user's hobby, taste, and thought, and can tell an appropriate message to the user concerned. As a result, the user and the character played by the staff become more intimate, and the staff can realize conversation, advertising, and sales activities that are comfortable for the user.

  In addition, the display control unit 154 causes the display unit 12 to display the music title (BGM) selected by the staff when exchanging messages between the user and the character. By doing in this way, the staff who uses the management apparatus 1 can understand how the BGM is in response to the emotion that the user has based on the BGM output by the terminal 2 in the message exchange with the user and the emotion of the user. Can be verified. In addition, there is a message to be transmitted in a state where BGM is not played, and the BGM is not associated with the message “13:13” in FIG.

[Identification of preference]
The identifying unit 155 identifies the user's preference for the product based on the emotion indicated by the emotion information received from the terminal 2 and the user attribute corresponding to the user of the terminal 2 (S23).
Specifically, as illustrated in FIG. 14, the management device 1 stores content identification information, emotion information, and a part of user attributes (for example, as information for specifying user preference in the storage unit 14). The age of the user) and the preference of the product (for example, vehicle) are stored in association with each other. The identification unit 155 refers to information for identifying the user's preference, and the preference associated with the emotion indicated by the emotion information received from the terminal 2 and a part of the user attribute of the user of the terminal 2 Identify gender. For example, if the emotion the user has with respect to the content of the URL (http: // aaa ...) is “courage” and the age calculated from the age of the user attribute is in his 40s, The user specifies that there is a preference for a “coupe” type vehicle. The specifying unit 155 may specify the user's preference for the product based on the content of the message received from the terminal 2.

  In addition, the specifying unit 155 determines the user's response to the product based on the emotion that the other users have for the content, the user attribute of the other user, and the purchase information of the other user's past product. Preference may be specified. For example, the specifying unit 155 classifies which products a plurality of other users have purchased for each emotion that a plurality of other users have with respect to the content and for each part of the user attribute. After that, when the receiving unit 153 receives the emotion information of the user of the terminal 2, the specifying unit 155 receives other information associated with the content identification information, the emotion of the user, and a part of the user attribute of the user. The purchase status of the user's product is analyzed, and the product most purchased is identified. And the specific | specification part 155 specifies the said goods as a goods with the said user's high preference property. By doing in this way, the management apparatus 1 can pinpoint the preference of the said user's goods with sufficient precision based on the purchase situation of the goods of several other users with a strong tendency to hold the same feeling as a user. it can.

[Extraction and transmission of conflict information]
After receiving the message and the emotion information from the terminal 2, the transmission unit 152 extracts the conflict information corresponding to the emotion indicated by the emotion information and automatically transmits it to the terminal 2 (S24). Here, the conflict information is a kind of message and is text information. The conflict information includes, for example, a single message such as “I think so” or “I think so”, an emoticon, an icon image, and the like.

  Specifically, the response message storage unit 143 stores each of the plurality of pieces of conflict information in association with emotion information. When the receiving unit 153 receives the message and the emotion information, the extracting unit 156 extracts the conflict information corresponding to the emotion indicated by the emotion information from the response message storage unit 143. Here, when there are a plurality of pieces of conflict information corresponding to the emotion indicated by the emotion information, the extraction unit 156 may extract one conflict information at random. When there are a plurality of pieces of conflict information corresponding to the emotion indicated by the emotion information, the extraction unit 156 estimates the emotion based on the history of emotion information within a predetermined period in the past, and obtains one conflict information based on the estimated result. It may be extracted. Further, the extraction unit 156 may randomly select an area for displaying the conflict information from the first area to the fifth area of the character area.

  Further, the extraction unit 156 may extract conflict information including information corresponding to a character string indicating an emotion included in the message received by the reception unit 153. For example, when a character string corresponding to emotion is included at the end of the message received by the receiving unit 153, such as “(laugh)”, the extracting unit 156 may extract the character string as the conflict information. . Moreover, the extraction part 156 may extract the said icon image as conflict information, when the icon image which shows a happy emotion is contained in the received message. Thus, by using the character string indicating the emotion included in the message as character compatibility information, it is possible to easily convey that the character is sympathizing with the user.

  Further, the extraction unit 156 may extract the conflict information based on the word and the emotion information included in the message. The extraction unit 156 identifies emotions corresponding to the words and emotion information included in the message, and identifies one emotion corresponding to the message based on the plurality of emotions. Then, the extraction unit 156 extracts the conflict information corresponding to the specified emotion. For example, when the message includes a word including a positive emotion and the emotion information indicates a positive emotion, the extraction unit 156 extracts the conflict information corresponding to the strong positive emotion. The extraction unit 156 extracts the conflict information corresponding to the intermediate emotion when the message includes a word including a positive emotion and the emotion information indicates a negative emotion.

  The transmission unit 152 transmits the conflict information extracted by the extraction unit 156 to the terminal 2. FIG. 15 is a diagram illustrating an example in which the conflict information is displayed on the terminal 2. In FIG. 15, it can be confirmed that the emoticon is displayed as the conflict information in the third area of the character area. By doing in this way, the management apparatus 1 produces the fact that the user of the terminal 2 has transmitted to the character even if the staff does not immediately send the character's response message to the terminal 2. Can do.

When transmitting the conflict information, the transmission unit 152 may transmit a moving image in which the character image corresponding to the emotion indicated by the emotion information fluctuates by a predetermined amount along with the conflict information.
Further, the management device 1 may not transmit the conflict information when the user of the terminal 2 is inputting a message. Specifically, the receiving unit 153 receives information indicating that the user is inputting a message from the terminal 2. Then, the transmission unit 152 transmits the conflict information to the terminal 2 when the information is not received for a predetermined time or more, that is, after a predetermined time has elapsed since the message is not input in the terminal 2. Here, the transmission unit 152 may change the predetermined time within a predetermined range (for example, 2.5 seconds to 3.7 seconds) every time the conflict information is transmitted. By doing in this way, the management apparatus 1 can produce the character's conflict information as if it was input by the staff.

  In addition, the management device 1 may accept a selection as to whether to automatically transmit the conflict information from the staff. Further, the management device 1 may monitor the operation status of the staff and determine whether the staff is present or absent. Then, the management apparatus 1 may automatically transmit the conflict information only when the staff is absent. Moreover, the management apparatus 1 may transmit the icon image etc. which show that a character is sleeping to the terminal 2, for example, when a message is received from the terminal 2 in a predetermined time zone such as midnight.

[Extract / Send Response Message]
Based on the preference specified by the specifying unit 155, the extracting unit 156 extracts, from the response message storage unit 143, response message candidates to be transmitted to the terminal 2 in response to the message received from the terminal 2 (S26). ).

  Specifically, the response message storage unit 143 stores each of the plurality of response messages in advance in association with the preference of the product. When the specifying unit 155 specifies the preference, the extraction unit 156 extracts the response message associated with the preference in the response message storage unit 143 and inputs the response message to the message input field 23 on the message creation screen.

  Thereafter, the transmission unit 152 transmits a response message to the terminal 2 in response to the transmission button 24 on the message creation screen being pressed. In this way, the staff using the management apparatus 1 can transmit a response message suitable for the user of the terminal 2.

When transmitting a response message, the extraction unit 156 may extract an image of a character corresponding to the emotion indicated by the emotion information received by the reception unit 153 from the character information storage unit 142. For example, the extraction unit 156 extracts the character image associated with the emotion indicated by the emotion information in the character information storage unit 142. Then, the transmission unit 152 transmits the character image and the response message to the terminal 2. By doing in this way, the management apparatus 1 can reduce the operation | work at the time of the staff's response message preparation.
When the control unit of the terminal 2 receives the response message from the management device 1, as shown in FIG. 11A, the control unit displays the response message on its own display unit (S27).

[First use example]
Next, a usage example of the management apparatus 1 will be described. FIG. 16A is a diagram illustrating a first usage example. The first usage example shows an example where a company uses a character registered by a user at the time of advertisement or sales. As shown in FIG. 16A, the management device 1 is used by a plurality of professional staff who perform characters. A plurality of specialized staffs operate the management device 1 to transmit a character message to the user terminal 2. By transmitting character messages by a plurality of specialized staff, it is possible to continuously exchange messages with users. In the first usage example, a plurality of specialized staff smartphones may be operated as the management apparatus 1. Thereby, it is possible to exchange messages with the user regardless of where the specialized staff is. Moreover, when operating a some smart phone as the management apparatus 1, each smart phone may cooperate and the message exchange log | history in each of a some smart phone may be integrated and displayed. By doing so, each of the plurality of staff members can confirm the message input by the other staff members.

  Further, the professional staff receives an advertisement request for a product or the like from a sub staff belonging to the company or the like based on a contract with the company or the like. For example, the sub staff browses the conversation between the user and the character, and makes an advertisement request to the professional staff at an appropriate timing. In response to accepting the advertisement request, the professional staff transmits a character message including the contents of the advertisement such as a product to the user terminal 2. In this usage example, the sub staff sends a message of a character including advertising contents or sales contents of a product or the like from a management terminal (not shown) connected to the management apparatus 1 so as to be able to communicate without using a professional staff. The message may be transmitted to the management device 1, and the management device 1 may transfer the message to the terminal 2. By doing in this way, a company etc. can effectively advertise goods etc. via a character with a close affinity with a user. The management terminal used by the sub staff may be a mobile terminal such as a smartphone. Thereby, the sub staff can advertise and sell products etc. wherever they are.

[Second use example]
FIG. 16B is a diagram illustrating a second usage example. The second usage example shows an example in which messages are exchanged between a character created by a professional staff and each of a plurality of users. As shown in FIG. 16B, the management apparatus 1 is used by a single professional staff who plays a character. Here, it is assumed that the character created by the professional staff can be selected when the user performs initial registration.

  The professional staff provides a message exchange service with a plurality of users, for example, for a fixed amount or a pay-as-you-go system. The specialized staff operates the management device 1 to transmit character messages to the plurality of terminals 2 corresponding to the plurality of users. In the second usage example, the professional staff can efficiently transmit a message to a plurality of users by playing the character created by the staff, thereby increasing profits. In the second usage example, since there is only one specialized staff, for example, by operating the smartphone of the specialized staff as the management apparatus 1, it is possible to exchange messages with the user wherever the specialized staff is located. . Note that the specialized staff may request other staff to exchange messages with some users when the number of corresponding users increases. Also in the second usage example, the sub staff may directly perform advertising and sales by operating the character without going through the professional staff. Also in the second usage example, the management terminal used by the sub staff may be a mobile terminal such as a smartphone. As a result, the sub staff can advertise and sell products and the like wherever they are.

[Third use example]
FIG. 16C is a diagram illustrating a third usage example. In the third usage example, messages are exchanged between a character created by a company or the like and each of a plurality of users. As shown in FIG. 16C, the professional staff belongs to the company that created the character. In the third usage example, since the professional staff of the company can directly exchange messages with the user, the company's products are actively promoted and sold as compared to the first usage example and the second usage example. be able to. In the third usage example, the professional staff of the company directly exchanges messages with the user, so the company can efficiently acquire the user information and use it for further advertising and sales. In the third usage example, a plurality of specialized staff smartphones may be operated as the management apparatus 1. Thereby, it is possible to exchange messages with the user regardless of where the specialized staff is. Moreover, when operating a some smart phone as the management apparatus 1, each smart phone may cooperate and the message exchange log | history in each of a some smart phone may be integrated and displayed. By doing in this way, each of a plurality of professional staff can check the message which other professional staff entered.

[Fourth use example]
FIG. 16D is a diagram illustrating a fourth usage example. The fourth usage example shows a usage example in which a celebrity, an athlete, a politician, a religious person, etc. (hereinafter referred to as a celebrity, etc.) who wants to appeal to himself acquire many fans.

  As shown in FIG. 16D, a celebrity or the like creates a character indicating himself and provides a message exchange service with a plurality of users. A celebrity or the like can exchange a message with the user on a one-on-one basis, thereby allowing the user to have a strong affinity for the celebrity and the like, and to acquire a strong fan. In addition, entertainers and the like can sell tickets for concerts and the like in which they appear in message exchanges, and thus can increase profits. Note that when the number of users increases in the fourth usage example, the entertainer or the like may cause a plurality of sub staff members to exchange messages with the users. In the fourth usage example, a celebrity or a sub-staff smartphone may be operated as the management apparatus 1. Thereby, a message exchange with a user can be performed where a celebrity etc. and a sub staff are anywhere. Moreover, when operating a some smart phone as the management apparatus 1, each smart phone may cooperate and the message exchange log | history in each of a some smart phone may be integrated and displayed. By doing in this way, the entertainer and each of the sub staff can confirm the message input by the other sub staff.

[Fifth use example]
FIG. 16E is a diagram for explaining a fifth usage example. In the fifth usage example, a sub staff such as a company can advertise through a character such as an entertainer as compared to the fourth usage example. In the fifth usage example, a sub-staff such as a company browses a conversation between a user and a character and makes an advertisement request to an entertainer or the like at an appropriate timing. In response to receiving the advertisement request, the entertainer or the like transmits a character message including advertisement contents such as products to the user terminal 2. By doing in this way, entertainers, etc. can obtain advertising fees by promoting products, etc., and companies, etc. can effectively promote products, etc. using the celebrity's name recognition Can do. Also in the fifth usage example, a sub-staff such as a company may directly perform advertising and sales directly by operating a character. In the fifth usage example, a celebrity or a substaff smartphone may be operated as the management apparatus 1. Thereby, a message exchange with a user can be performed where a celebrity etc. and a sub staff are anywhere. Moreover, when operating a some smart phone as the management apparatus 1, each smart phone may cooperate and the message exchange log | history in each of a some smart phone may be integrated and displayed. By doing in this way, the entertainer and each of the sub staff can confirm the message input by the other sub staff.

[Effect in this embodiment]
As described above, the management apparatus 1 according to the present embodiment transmits information corresponding to content indicating at least one of music and images to the user's terminal 2, and emotions indicating emotions the user has with respect to the content Information is received from the terminal 2, and the user's preference for the product is specified based on the emotion and the user attribute corresponding to the user.

  The emotion that the user has with respect to the content is information that cannot be obtained from the user attributes, and is information that is associated with the user's values. For this reason, compared with the case where the management apparatus 1 specifies the preference based only on the user attribute by specifying the user's preference for the product based on the emotion and the user attribute that the user has with respect to the content. And can specify palatability with high accuracy. Thereby, even if it is a plurality of users having the same user attribute, the management device 1 introduces appropriate products to each of the plurality of users based on the specified preference, It is possible to improve the willingness to purchase products.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention. In the above description, the terminal 2 is a computer such as a smartphone and a wearable terminal, but is not limited thereto. The terminal 2 may be a home appliance such as a television or a game machine that can communicate with the management apparatus 1.

DESCRIPTION OF SYMBOLS 1 ... Management apparatus, 11 ... Input part, 12 ... Display part, 13 ... Communication part, 14 ... Memory | storage part, 141 ... User attribute memory | storage part, 142 ... Character information Storage unit, 143 ... Response message storage unit, 144 ... History information storage unit, 15 ... Control unit, 151 ... Initial registration unit, 152 ... Transmission unit, 153 ... Reception unit, 154 ... Display control unit, 155 ... specification unit, 156 ... extraction unit, 2 ... terminal, S ... management system

Claims (8)

A transmission unit that transmits information corresponding to content indicating at least one of music and images to the user's terminal;
A receiving unit that receives emotion information from the terminal indicating the emotion that the user has for the content;
Based on the emotion and a user attribute corresponding to the user, a specifying unit that specifies the user's preference for a product,
A management device comprising: The receiving unit receives a message input by the user from the terminal;
A storage unit for storing a plurality of response messages;
An extraction unit that extracts candidate response messages to be transmitted to the terminal in response to the message based on the identified preference, from the storage unit;
The management apparatus according to claim 1. The receiving unit receives the message and emotion information indicating the emotion of the user corresponding to the message,
A display control unit that displays the received message, the emotion information, and the received date and time on the display unit in association with each other;
The management device according to claim 2. The storage unit stores an image of a character corresponding to each of a plurality of emotions,
The extraction unit extracts an image of the character corresponding to the emotion indicated by the received emotion information from the storage unit,
The transmitting unit transmits the extracted image of the character to the terminal;
The management device according to claim 2 or 3. The storage unit stores a plurality of pieces of conflict information indicating conflicts with respect to the message,
When the receiving unit receives the message and the emotion information, the extraction unit extracts the conflict information corresponding to the emotion indicated by the emotion information from the storage unit,
The transmitting unit transmits the extracted conflict information to the terminal;
The management apparatus of any one of Claim 2 to 4. The receiving unit receives information indicating that the user is inputting a message from the terminal;
The transmission unit transmits the conflict information to the terminal after a predetermined time has elapsed since the message is no longer input in the terminal.
The management device according to claim 5. The conflict information includes text information,
The extraction unit extracts conflict information including information corresponding to a character string indicating an emotion included in the message received by the reception unit;
The management device according to claim 5 and 6. Executed by the computer,
Transmitting content indicating at least one of music and images to the user's terminal;
Receiving from the terminal emotion information indicating the emotion that the user has with respect to the content;
Identifying the user's preference for merchandise based on the user's emotions and user attributes corresponding to the user;
A preference identification method comprising:

Images