JP2016177630A - Network system, advertisement agency system and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a network system, an advertisement agency system, and a program capable of making an advertisement profit while improving convenience for a patient and a medical care professional.SOLUTION: The invention comprises: information processing terminals (PC10, 20); a medical information system 200; and an advertisement agency system 100. The information processing terminals acquire patient identification information from a portable terminal 30 via short range radio communication, and send an order guide screen request containing the patient identification information to the advertisement agency system 100. The advertisement agency system 100 adds the patient identification information contained in the order guide screen request to a queue and then updates the same, then acquires patient medical information from the medical information system 200, then extracts a banner advertisement in which the patient is a target, based on the patient medical information, then, creates the order guide screen for guiding a number of waiting people to the patient related to the patient identification information added to the queue, then embeds the extracted banner advertisement in the order guide screen.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a network system, an advertisement proxy system, and a program.

  In recent years, with the digitization of medical information, development of Web services for medical professionals that support browsing / input and information sharing of patient information (such as medical records) has been actively performed. Also, services designed to improve patient convenience are being actively developed, and electronic services for patients such as electronic examination tickets and electronic medicine notebooks are now widely provided.

  In this regard, Japanese Patent Application Laid-Open No. 2004-078825 (Patent Document 1) discloses an electronic prescription (IC card) with a drug history that makes it possible to notify an appropriate medication time by connecting to a mobile phone.

  The present invention has been made in view of the above prior art, and an object of the present invention is to provide a novel network system that makes it possible to obtain advertising revenue while improving convenience for medical workers and patients.

  As a result of intensive investigations on a network system that makes it possible to obtain advertising revenue while improving convenience for medical staff and patients, the present inventor has conceived the following configuration and has reached the present invention.

  As described above, according to the present invention, a network system including one or more information processing apparatuses and an information processing terminal, wherein the information processing terminal identifies a user from a mobile terminal via short-range wireless communication. An acquisition unit for acquiring user identification information, a transmission unit for transmitting the user identification information to the one or more information processing devices when the user identification information is acquired from the portable terminal by the acquisition unit, and a portable unit by the acquisition unit. Based on the user identification information acquired from the terminal, a request unit that requests the one or more information processing apparatuses to acquire information on the user identified by the user identification information, and in response to a request by the request unit A display unit that displays information about a user transmitted from the one or more information processing devices, wherein the one or more information processing devices each include user identification information for identifying a user. Based on the information related to the user stored in the storage unit in association with the user identification information when the user identification information is received from the information processing terminal. An advertisement acquisition unit that acquires advertisement data from an advertisement storage unit that stores information, a first transmission unit that transmits advertisement data acquired by the advertisement acquisition unit to the mobile terminal, and a user that is transmitted from the information processing terminal In response to an acquisition request based on identification information, an information transmission unit that transmits information related to a user stored in the storage unit in association with the user identification information to the information processing terminal, and the first transmission unit. There is provided a network system including calculation means for calculating a fee according to advertisement data.

The figure which shows the network system containing the advertisement proxy system of this embodiment. The figure which shows the local network structure of a medical institution and a dispensing pharmacy. The functional block diagram of each apparatus which comprises the network system of this embodiment. The sequence diagram which shows the process performed when a patient enters the waiting room of an examination room. The figure which shows the service screen of order guidance service (for medical institutions). The figure which shows a location management table. The figure which shows the service screen of order guidance service (for patients). The figure which shows the service screen of order guidance service (for patients). The figure which shows a queue. The figure which shows a turn guidance screen (for medical institutions). The figure which shows a turn guidance screen (for patients). The sequence diagram which shows the process performed when calling and examining a patient. The figure which shows the electronic medical chart screen which a medical information service provides. The sequence diagram which shows the process performed when a patient enters the waiting room of a dispensing pharmacy. The figure which shows the service screen of order guidance service (for dispensing pharmacies). The figure which shows order guidance screen (for dispensing pharmacies). The figure which shows a turn guidance screen (for patients). The sequence diagram which shows the process performed when calling a patient and delivering a chemical | medical agent. The figure which shows the prescription screen which a medical information service provides. The sequence diagram which shows the process which embeds a banner advertisement in a turn guidance screen (for patients). The sequence diagram which shows the process performed when a patient taps a banner advertisement.

  Hereinafter, although this invention is demonstrated with embodiment, this invention is not limited to embodiment mentioned later. In the drawings referred to below, the same reference numerals are used for common elements, and the description thereof is omitted as appropriate.

  FIG. 1 shows a network system 1000 including an advertisement proxy system 100 of the present embodiment. As shown in FIG. 1, the network system 1000 includes an advertisement proxy system 100, a medical information system 200, a personal computer 10 (hereinafter referred to as a PC 10) installed in a medical institution, and a personal computer installed in a dispensing pharmacy. A computer 20 (hereinafter referred to as PC 20), a public Web server 300 that publishes an EC site operated by an advertiser, and a portable terminal 30 that is carried by a patient. The devices described above are connected via a network 50 so that they can communicate with each other. The network 50 can be referred to as a LAN, VPN, Internet, mobile phone line, or the like.

  In FIG. 1, the PC 10 and the PC 20 (information processing terminal) are illustrated as desktop PCs. However, the PC 10 and the PC 20 do not need to be fixedly installed indoors, and are portable such as a notebook PC and a tablet PC. Type computer device.

  In FIG. 1, the mobile terminal 30 is illustrated as a smartphone, but the mobile terminal 30 has a wireless communication function based on a wireless LAN (Wi-Fi) or mobile communication (3G, LTE, etc.) standard. The portable terminal 30 may be installed, and may be another portable computer device such as a tablet PC, a notebook PC, or a PDA. In the following, the portable terminal 30 is referred to as a smartphone.

  In FIG. 1, the advertisement proxy system 100 and the medical information system 200 are each illustrated as one computer device (information processing device). However, each system is distributed and arranged on the network in appropriate units. Two or more computer devices may be used. Moreover, it is good also as a structure which implement | achieves the advertising proxy system 100 and the medical information system 200 with one computer apparatus.

  The network configuration of the network system 1000 according to the present embodiment has been described above. Next, the local network configuration of the medical institution where the PC 10 is installed and the dispensing pharmacy where the PC 20 is installed will be described with reference to FIG.

  In this embodiment, as a premise, the portable terminal 30 carried by the patient is equipped with a short-range wireless communication function based on a predetermined standard separately from the wireless communication functions (Wi-Fi, 3G, LTE, etc.) described above. In this embodiment, an access point corresponding to the short-range wireless communication function mounted on the mobile terminal 30 is installed at an appropriate position of the medical institution (for example, the entrance of the waiting room of the examination room). The short-range wireless communication standards here include Bluetooth (registered trademark) having an effective communication distance of about 1 to 10 meters, FeliCa (registered trademark) and Mifare (registered) having an effective communication distance of about several centimeters to 1 meter. Trademark). Although this embodiment does not limit the short-range wireless communication standard, in the following, the mobile terminal 30 is equipped with a proximity non-contact communication function represented by FeliCa (registered trademark), and a proximity type as an access point. A case where a reader / writer corresponding to the non-contact communication function is installed will be described as an example.

  As shown in FIG. 2, in the present embodiment, a reader / writer 12 (hereinafter referred to as R / W 12) corresponding to the proximity non-contact communication function mounted on the portable terminal 30 is positioned at an appropriate position (for example, R / W 12). It is installed at the entrance of the waiting room of the examination room. Here, the R / W 12 is communicably connected to a PC 10 operated by a medical person (such as a doctor or nurse), and the PC 10 communicates with the network 50 via a LAN 60 built in the medical institution. Connected as possible.

  Similarly, in the present embodiment, a reader / writer 22 (hereinafter referred to as R / W 22) is installed at an appropriate position of the dispensing pharmacy (for example, the entrance of the waiting room of the dispensing pharmacy). Here, the R / W 22 is communicably connected to a PC 20 operated by a person in charge of the dispensing pharmacy (such as a pharmacist), and the PC 20 can communicate with the network 50 via the LAN 24 built in the dispensing pharmacy. It is connected to the.

  The local network configuration of the medical institution and the dispensing pharmacy has been described above. Next, the functional configuration of each device configuring the network system 1000 of the present embodiment will be described based on the functional block diagram shown in FIG. In the following description, the PC 10 and PC 20 may be referred to as “PC 10 or the like”, and the reader / writer 12 and the reader / writer 22 may be referred to as “reader / writer 12 or the like”.

  As shown in FIG. 3, the medical information system 200 of this embodiment includes a web application 202, a medical information providing unit 204, and a medical information database 208.

  The Web application 202 is a functional unit that provides various Web services for users such as doctors, pharmacists, and patients. Examples of the Web service here include an electronic medical record service, an electronic prescription service, an electronic examination ticket service, and an electronic medicine notebook service. The medical information database 208 stores various types of medical information (patient basic attribute information, medical examination information, drug prescription information, medical history information, examination information, dispensing history at a dispensing pharmacy, etc.) used in the above-described Web service. The contents are updated as needed based on input information from a doctor or pharmacist.

  On the other hand, the medical information providing unit 204 is a functional unit for providing medical information of a patient in response to an inquiry from the advertisement proxy system 100. The contents of the patient's medical information provided to the advertisement proxy system 100 will be described later.

  As shown in FIG. 3, the mobile terminal 30 according to the present embodiment includes a patient identification information providing unit 34 and an order guidance screen display unit 38. The patient identification information providing unit 34 is a functional unit for providing patient identification information (user identification information) for identifying a patient who is a user of the mobile terminal 30 to the PC 10 or the like via the reader / writer 12 or the like. The turn guidance screen display unit 38 is a functional means for displaying a turn guidance screen (described later) received from the advertisement proxy system 100.

  These functional means are realized by installing a dedicated application on the mobile terminal 30. These functional means are referred to as having a function of cooperating with a Web browser function or a web browser mounted on the mobile terminal 30 and a function of cooperating with a proximity non-contact communication IC mounted on the mobile terminal 30. be able to. In a preferred embodiment, this dedicated application is downloaded from the advertising proxy system 100 to the mobile terminal 30 at the time of user registration of the “order guidance service (described later)” provided by the advertising proxy system 100, and at that time, the patient is registered as account information. The user ID is stored in the storage area of the proximity non-contact communication IC as patient identification information.

  As shown in FIG. 3, the PC 10 and the PC 20 (hereinafter may be referred to as PC 10 or the like) of the present embodiment include a patient identification information acquisition unit 14, an order guidance screen request unit 16, and an order guidance screen display unit 18. Has been.

  The patient identification information acquisition unit 14 is a functional unit for acquiring patient identification information from the portable terminal 30 of the patient via the reader / writer 12 or the like. The turn guidance screen request unit 16 is a functional unit for transmitting a turn guidance screen request including patient identification information acquired from the mobile terminal 30 to the advertising proxy system 100. The order guidance screen display unit 18 is a functional unit for displaying the order guidance screen received from the advertisement proxy system 100.

  These functional means are realized by installing a dedicated application in the PC 10 or the like. These functional means can be referred to as having a web browser function or a function that cooperates with a web browser installed in the PC 10 or the like. In a preferred embodiment, this dedicated application is downloaded from the advertising proxy system 100 to the PC 10 or the like when registering a user for the “order guidance service” provided by the advertising proxy system 100.

  The functional configurations of the medical information system 200, the portable terminal 30, the PC 10, and the like have been described above. Next, the functional configuration of the advertisement proxy system 100 according to the present embodiment will be described.

  The advertising proxy system 100 according to the present embodiment provides a “order guidance service” for doctors, pharmacists, patients, and the like. Here, the “order guidance service” is a Web service that provides an order guidance screen as Web content. The operator of the advertising agency system 100 offered a guidance screen to users (doctors, pharmacists, patients, etc.) free of charge, and recruited a client for a banner advertisement for the patient to be posted on the guidance screen, and recruited from the client. The banner advertisement is registered in the banner advertisement database 109 (advertisement storage unit). At this time, many advertisements assuming patients as potential customers are registered in the banner advertisement database 109. Examples of such advertisements include advertisements for products and services corresponding to various symptoms of patients. Note that the advertisement in the present embodiment may include, for example, a notification from a government office or a notification from a hospital.

  As shown in FIG. 3, the advertisement proxy system 100 according to the present embodiment includes a queue update unit 102, a banner advertisement extraction unit 103, a medical information acquisition unit 104, a user authentication unit 105, a turn guidance screen generation unit 106, and a turn guidance screen. A transmission unit 107, a location management unit 108, a banner advertisement database 109, and an advertisement effect measurement unit 110 are configured.

  The user authentication unit 105 is a functional unit for executing user authentication of a user (doctor, pharmacist, patient, etc.) who uses the “order guidance service” provided by the present system. The queue update unit 102 is a functional unit for updating the queue in response to a turn guidance screen request transmitted from the PC 10 or the like. The medical information acquisition unit 104 is a functional unit for inquiring and acquiring medical information of a patient from the medical information system 200.

  The banner advertisement extraction unit 103 is a functional unit for extracting a banner advertisement targeting the patient from the banner advertisement database 109 based on the medical information of the patient. That is, it becomes a functional means for acquiring an advertisement from a storage unit for storing advertisement data. The order guidance screen generation unit 106 is a functional unit for generating an order guidance screen based on the queue updated by the queue update unit 102. The order guidance screen transmission unit 107 is a functional unit for transmitting the order guidance screen in which the banner advertisement extracted by the banner advertisement extraction unit 103 is embedded to the patient's portable terminal 30. The advertisement effect measurement unit 110 is a functional unit for measuring the advertisement effect of a banner advertisement and calculating a fee corresponding to the banner advertisement.

  The location management unit 108 is a functional unit for managing the location ID and the name of the installation location such as the reader / writer 12 in association with each other. Here, the location ID is a unique identifier given to a place where the reader / writer 12 or the like corresponding to the proximity non-contact communication function mounted on the mobile terminal 30 is installed.

  In addition, each function means which comprises the advertisement proxy system 100 is implement | achieved by installing a dedicated program in a computer apparatus. In the present embodiment, each functional unit described above may be realized on one computer device, or may be realized in a distributed manner in two or more computer devices on a network in an appropriate unit. .

  The functional configuration of each device constituting the network system 1000 has been outlined above. Next, the contents of the processing executed by each device described above will be described based on a specific example. In the following description, FIG. 2 and FIG. 3 are referred to as appropriate, and when the functional means for performing the processing is not specified, the functional means shown in FIG. 3 corresponding to the content of the processing is performed. Refer to as

  First, the process executed when a patient enters the waiting room of the examination room will be described based on the sequence diagram shown in FIG.

  When starting the examination, the doctor operates the PC 10 installed in the examination room, and activates a dedicated application for using the “order guidance service (for medical institutions)” provided by the advertising agency system 100 (S1). ), And log in to “Sequence guidance service (for medical institutions)” (S2). FIG. 5A illustrates a login screen of “Sequence guidance service (for medical institutions)”. As shown in FIG. 5A, an input form for inputting a user ID, a password, and a location ID is displayed on the login screen as account information.

  Here, the location management unit 108 manages the location ID and the name of the installation location of the reader / writer (12, 22...) In the location management table 500 shown in FIG.

  Hereinafter, a case where an orthopedic doctor of “XX General Hospital” uses “order guidance service (for medical institutions)” will be described as an example. In this case, as shown in FIG. 5A, the orthopedic surgeon uses the user ID “doc0001”, the password, and the orthopedic (third examination room) location ID “hosp1003” from the input form displayed on the login screen. "And click the" Login "button.

  In response to this, the PC 10 transmits the input account information (user ID, password, location ID) to the advertising proxy system 100 (S2). The user authentication unit 105 of the advertisement proxy system 100 executes user authentication based on the account information received from the PC 10 (S3). As a result, when the authentication is successful, the user authentication unit 105 issues a session ID, and establishes an HTTP session by associating the account information (user ID, password, location ID) received from the PC 10 with the issued session ID. . In response, the order guidance screen transmission unit 107 transmits a menu screen for the order guidance service (for medical institutions) to the PC 10 (S4).

  The PC 10 displays the menu screen received from the advertisement proxy system 100 on the display (S5). FIG. 5B shows a menu screen displayed on the PC 10. As shown in FIG. 5B, the menu screen displays two menu buttons of “diagnosis reception” and “medical information service”. In response to the menu screen being displayed, when the doctor clicks the “diagnosis reception” button, the menu screen transitions to an order guidance screen (described later) (S6). The URL of “medical information service” is embedded as a link destination in the “medical information service” button, and the “medical information service” provided by the medical information system 200 by clicking the “medical information service” button. Can be used. (The same applies to the following menu screens.)

  On the other hand, when receiving a medical examination, the patient operates his / her mobile terminal 30 to start a dedicated application for using the order guidance service (for patients) provided by the advertising proxy system 100 (S7). Log in to the service (for patient) (S8). FIG. 7A exemplifies a login screen for the turn guidance service (for patients). As shown in FIG. 7A, an input form for inputting a user ID and a password is displayed as account information on the login screen.

  Receiving this, the portable terminal 30 transmits the account information (user ID, password) input by the patient to the advertising proxy system 100 (S8). The user authentication unit 105 of the advertisement proxy system 100 performs user authentication based on the account information received from the mobile terminal 30 (S9). As a result, when the authentication is successful, the user authentication unit 105 issues a session ID, and establishes an HTTP session by associating the account information (user ID, password) received from the mobile terminal 30 with the issued session ID. In response to this, the order guidance screen transmission unit 107 transmits the menu screen of the order guidance service (for patient) to the portable terminal 30 using the established session (S10).

  The portable terminal 30 displays the menu screen received from the advertisement proxy system 100 on the display (S11). FIG. 7B shows a menu screen displayed on the mobile terminal 30. As shown in FIG. 7B, two menu buttons, “patient reception” and “medical information service” are displayed on the menu screen.

  Hereinafter, a case will be described as an example where the patient A uses the turn guidance service (for the patient) when receiving an examination at the orthopedic surgery of “XX General Hospital”. In this case, when the patient A taps the “patient reception” button as shown in FIG. 8A, the menu screen changes to the reception screen shown in FIG. 8B (S12). Patient A brings his mobile terminal 30 closer to the R / W 12 installed in the waiting room of the examination room with the reception screen displayed. As a result, short-range wireless communication is established between the patient identification information providing unit 34 of the mobile terminal 30 and the R / W 12, and the user ID “user001” stored in the mobile terminal 30 is read by the R / W 12. The user ID “user001” read by the R / W 12 is transmitted to the PC 10, and the PC 10 acquires the user ID “user001” of the patient A (S13).

  In response to this, the turn guidance screen request unit 16 of the PC 10 generates a turn guidance screen request including the acquired user ID “user001” and an instruction of “add” and transmits it to the advertising proxy system 100 (S14). In response to this, the queue update unit 102 of the advertising proxy system 100 updates the queue (S15).

  Here, the queue update unit 102 manages the queue for each location ID, and when receiving the turn guidance screen request from the PC 10, identifies the location ID associated with the session ID related to the turn guidance screen request, The queue related to the specified location ID is updated based on the user ID and the instruction included in the order guidance screen request. In this case, when the queue update unit 102 receives the turn guidance screen request from the PC 10 in S13, the queue update unit 102 identifies the queue related to the location ID “hosp1003” associated with the session ID related to the turn guidance screen request. In response to the fact that the user ID “user001” and the “add” instruction are included in the order guidance screen request, the user ID “user001” is added to the specified queue. FIGS. 9A and 9B show how the queue associated with the location ID “hosp1003” is updated by the addition of the patient A (ID = user001).

  Next, the order guidance screen generation unit 106 generates an order guidance screen for medical institutions (hereinafter referred to as order guidance screen X) based on the updated queue shown in FIG. 9B (S16). The ordered guidance screen X is transmitted to the PC 10 (S17). In response to this, the PC 10 displays the received order guidance screen X on the display (S18). FIG. 10A illustrates an order guidance screen X displayed on the PC 10. As shown in FIG. 10A, the order waiting list displayed on the order guidance screen X reflects the contents of the queue shown in FIG. 9B.

  Subsequently, the turn guidance screen generation unit 106 generates a turn guidance screen for patients (hereinafter referred to as a turn guidance screen Y) based on the updated queue shown in FIG. 9B (S19), and the turn guidance screen. The transmission unit 107 transmits the generated order guidance screen Y to the portable terminal 30 of the patient A (S20). Receiving this, the portable terminal 30 of the patient A displays the received order guidance screen Y on the display (S21). FIG. 11A illustrates an order guidance screen Y displayed on the portable terminal 30 of the patient A. As shown in FIG. 11A, the order guidance screen Y includes a field Y1 for displaying “the number of people waiting” and a field Y2 for displaying a banner advertisement. At this time, “4” is displayed in the field Y1 as “the number of people waiting for now”, and a banner advertisement of “electric toothbrush” is displayed in the field Y2.

  The processing executed when the patient enters the waiting room of the examination room has been described above. Subsequently, the processing executed when calling and examining the patient waiting in the waiting room is based on the sequence diagram shown in FIG. I will explain.

  The orthopedic doctor of “XX General Hospital” clicks the “call” button as shown in FIG. 10A in response to the order guidance screen X being displayed on the PC 10 (S1). In response to this, the PC 10 generates a call request including the user ID “user004” of the patient D who is entered in the order “1” in the waiting list displayed on the turn guidance screen X, and sends it to the advertising proxy system 100. Transmit (S2). In response to this, the order guidance screen generation unit 106 of the advertising proxy system 100 calls the call message based on the user ID “user004” included in the call request and the location ID “hosp1003” associated with the session ID related to the call request. The order guidance screen Y including is generated (S3). Then, the order guidance screen transmission unit 107 transmits the generated order guidance screen Y to the portable terminal 30 of the patient D via the HTTP session associated with the user ID “user004” included in the call request (S4).

  In response to this, the portable terminal 30 of the patient D displays the received order guidance screen Y (call message) on the display (S5). FIG. 11B illustrates a turn guidance screen Y displayed on the portable terminal 30 of the patient D. At this time, in the field Y1 of the turn guidance screen Y, a calling message “The order has arrived. Please enter the examination room” is displayed, and in the field Y2, an advertisement of “arm folder” is displayed.

  Patient D enters the orthopedic examination room in response to the calling message being displayed on the turn guidance screen Y. On the other hand, the doctor returns to the menu screen (see FIG. 5B) and taps the “medical information service” button to obtain the medical record of the called patient D. "Service" is accessed (S6), and a medical record of patient D is requested (S7).

  At this time, the doctor needs to log in to the “medical information service”. However, in the preferred embodiment, by providing the advertising proxy system 100 with a single sign-on authentication function, the turn-by guide service (for medical institutions) is provided. The login to “medical information service” is automatically completed by logging in. Here, the description is continued on the assumption that the login to the “medical information service” has been completed.

  In response to the request from the PC 10, the Web application 202 of the medical information system 200 generates an electronic medical record screen (HTML file) in which the medical record storage location of the patient D is embedded (S8). In the present embodiment, the electronic medical chart screen is generated as a UI screen for displaying and inputting a patient's medical chart (examination / diagnosis result) and receiving a prescription.

  The Web application 202 transmits the generated electronic medical chart screen to the PC 10 (S9), and the PC 10 displays the received electronic medical chart screen on the display (S10). FIG. 13A shows an electronic medical record screen of the patient D displayed on the PC 10. The doctor confirms the medical chart displayed on the electronic medical chart screen and starts the examination of the patient D.

  When the examination of the patient D is completed, the doctor operates the PC 10 to input a medical chart (results of today's examination / diagnosis) and a prescription for the medicine prescribed to the patient D from the electronic medical chart screen (S11). FIG. 13B shows an electronic medical record screen after inputting a medical record and a prescription. The doctor who has finished inputting the necessary information clicks the “Send” button displayed on the electronic medical record screen. In response to this, the PC 10 associates the input information with the user ID “user004” of the patient D and transmits it to the medical information system 200 (S12). Based on the input information received from the PC 10, the Web application 202 updates the medical record of the patient D stored in the medical information database 208 (storage unit) and stores the prescription of the patient D in the medical information database 208 ( S13).

  When the patient D who has completed the examination leaves the examination room, the doctor switches the screen of the PC 10 to the order guidance screen X and clicks the “update” button as shown in FIG. 10B (S14). In response to this, the order guidance screen request unit 16 of the PC 10 instructs the user IDs “user004” and “delete” of the patient D entered in the order “1” in the order waiting list displayed on the order guidance screen X. Is generated and transmitted to the advertising agency system 100 (S15). In response to this, the queue update unit 102 of the advertising proxy system 100 updates the queue (S16).

  Specifically, the queue update unit 102 identifies the queue associated with the location ID “hosp1003” associated with the session ID associated with the received turn guidance screen request, and then adds the user ID “user004” to the turn guidance screen request. The user ID “user004” is deleted from the specified queue in response to the “delete” and “delete” instructions being included. FIGS. 9B and 9C show how the queue associated with the location ID “hosp1003” is updated by the deletion of the patient D (ID = user004).

  Next, the order guidance screen generation unit 106 generates an order guidance screen X based on the updated queue shown in FIG. 9C (S17), and the order guidance screen transmission unit 107 generates the generated order guidance screen. X is transmitted to the PC 10 (S18). In response to this, the PC 10 displays the received order guidance screen X on the display (S19). FIG. 10C illustrates an order guidance screen X displayed on the PC 10. As shown in FIG. 10C, the order waiting list displayed on the order guidance screen X reflects the contents of the queue shown in FIG.

  Subsequently, the order guidance screen generation unit 106 generates the order guidance screen Y based on the updated queue shown in FIG. 9C (S20), and the order guidance screen transmission unit 107 generates the generated order guidance screen Y. Is transmitted to the portable terminal 30 of the patient A (S21). Receiving this, the portable terminal 30 of the patient A displays the received order guidance screen Y on the display (S22). FIG. 11C illustrates an order guidance screen Y displayed on the portable terminal 30 of the patient A. At this time, “3” is displayed in the field Y1 as “the number of people waiting”. On the other hand, in the field Y2, instead of the banner advertisement of “Electric toothbrush”, a banner advertisement of “Mouthwash” is newly displayed.

  Thereafter, each time the waiting order of the patient A is advanced, the order guidance screen Y in which the “number of people waiting” and the “banner advertisement” are updated is displayed on the portable terminal 30 of the patient A. Finally, the order guidance screen Y A call message is displayed. In response, patient A enters the examination room and is examined. Thereafter, the patient A who has completed the examination leaves the examination room and goes to the dispensing pharmacy in order to receive the medicine prescribed by the doctor.

  Next, a process executed when the patient enters the waiting room of the dispensing pharmacy will be described based on the sequence diagram shown in FIG.

  The pharmacist of the dispensing pharmacy operates the PC 20 installed in the dispensing pharmacy and starts using the “order guidance service (for dispensing pharmacies)” provided by the advertising agency system 100 when starting dispensing. (S1) and log in to the “order guidance service (for dispensing pharmacies)” (S2). FIG. 15A illustrates a login screen of “Sequence guidance service (for dispensing pharmacies)”. As shown in FIG. 15A, an input form for inputting a user ID, a password, and a location ID is displayed on the login screen as account information.

  Hereinafter, a case where a pharmacist of “ΔΔ dispensing pharmacy” uses “order guidance service (for dispensing pharmacy)” will be described as an example. In this case, as shown in FIG. 15A, the pharmacist inputs the user ID “chem0001”, the password, and the examination room location ID “pharm1001” from the input form displayed on the login screen, and clicks the login button. To do.

  In response to this, the PC 20 transmits the account information (user ID, password, location ID) input by the pharmacist to the advertising proxy system 100 (S2). The user authentication unit 105 of the advertisement proxy system 100 executes user authentication based on the account information received from the PC 20 (S3). As a result, when the authentication is successful, the user authentication unit 105 issues a session ID, and establishes an HTTP session by associating the account information (user ID, password, location ID) received from the PC 20 with the issued session ID. . Receiving this, the order guidance screen transmission part 107 transmits the menu screen of "the order guidance service (for dispensing pharmacies)" to PC20 using the established session (S4).

  The PC 20 displays the menu screen received from the advertisement proxy system 100 on the display (S5). FIG. 15B shows a menu screen displayed on the PC 20. As shown in FIG. 15B, two menu buttons “pharmacy reception” and “medical information service” are displayed on the menu screen. When the pharmacist clicks the “pharmacy reception” button in response to the menu screen being displayed, the menu screen transitions to an order guidance screen (described later) (S6).

  On the other hand, when receiving the dispensing, the patient A operates his / her portable terminal 30 to display the menu screen (S7), and then taps the “patient reception” button (see FIG. 8A). In response, the menu screen changes to a reception screen (see FIG. 8B) (S8).

  Patient A brings his mobile terminal 30 closer to the R / W 22 installed in the waiting room of the dispensing pharmacy with this reception screen displayed. As a result, short-range wireless communication is established between the patient identification information providing unit 34 of the mobile terminal 30 and the R / W 12, and the user ID “user001” stored in the mobile terminal 30 is read by the R / W 22. The user ID “user001” read by the R / W 22 is transmitted to the PC 20, and the PC 20 acquires the user ID “user001” of the patient A (S9).

  In response to this, the turn guidance screen request unit 16 of the PC 20 generates a turn guidance screen request including the acquired user ID “user001” and “add” instruction, and transmits it to the advertising proxy system 100 (S10). In response to this, the queue update unit 102 of the advertising proxy system 100 updates the queue (S11), and the order guidance screen generation unit 106 determines the order guidance screen for the dispensing pharmacy based on the updated queue ( Hereinafter, the order guidance screen Z) is generated (S12). And the order guidance screen transmission part 107 transmits the produced | generated order guidance screen Z to PC20 (S13), and PC20 displays the received order guidance screen Z on a display (S14). FIG. 16A illustrates an order guidance screen Z displayed on the PC 20.

  Subsequently, the order guidance screen generation unit 106 generates the order guidance screen Y based on the updated queue (S15), and the order guidance screen transmission unit 107 uses the generated order guidance screen Y as the portable terminal 30 of the patient A. (S16). In response to this, the portable terminal 30 of the patient A displays the received order guidance screen Y on the display (S17). FIG. 17A illustrates an order guidance screen Y displayed on the portable terminal 30 of the patient A. At this time, “1” is displayed in the field Y1 of the turn guidance screen Y as “the number of people waiting for now”, and a banner ad “supporter” is displayed in the field Y2.

  As mentioned above, although the process performed when a patient entered the waiting room of a dispensing pharmacy was demonstrated, the sequence diagram which shows the process performed when calling the patient who waits in a waiting room and delivering a medicine is shown in FIG. Based on

  The pharmacist of “△△ Dispensing Pharmacy” enters the order “1” in the waiting list displayed on the turn guidance screen Z in response to the turn guidance screen Z shown in FIG. In order to obtain the prescription for the patient A, the medical information service provided by the medical information system 200 is accessed by clicking the “medical information service” button on the menu screen (see FIG. 15B) (S1). The patient A is requested for a prescription (S2).

  In response to the request from the PC 20, the Web application 202 of the medical information system 200 generates a prescription screen (HTML file) in which the medical record storage location of the patient A is embedded (S3). In the present embodiment, the prescription screen is generated as a UI screen that displays patient prescription information.

  Here, the advertisement proxy system 100 of the present embodiment changes the screen to be transmitted depending on whether the request received from the PC 10 is a medical chart request or a prescription request. In order to achieve such a configuration, the PC 10 can change the request to be transmitted by making the dedicated application installed in the PC 10 different between the dispensing pharmacy application and the medical institution application.

  When the same application is used in the medical institution and the dispensing pharmacy, the user may select whether to display a screen for the medical institution or a screen for the dispensing pharmacy. Depending on the selection, the screen shown in FIG. 5 or the screen shown in FIG. 15 is displayed on the PC 10. In addition, for each user, a user who belongs to a medical institution or a user who belongs to a dispensing pharmacy is registered in advance, and the PC 10 requests a medical record or prescribes a prescription depending on the user's belonging to the PC 10. It may be configured to change what is required.

  Further, the medical information system 200 holds the user's affiliation information, and transmits a request for acquiring patient information including the user ID logged in to the PC 10 from the PC 10. The medical information system 200 logs in to the received PC 10. The medical system 200 transmits a medical chart screen or a prescription screen depending on whether the searched affiliation information is a medical institution or a dispensing pharmacy. It is good also as a structure which determines whether to do.

  The Web application 202 transmits the generated prescription screen to the PC 20 (S4), and the PC 20 displays the received prescription screen on the display (S5). FIG. 19A shows a prescription screen of patient A displayed on the PC 10. The pharmacist prepares the patient A's medicine based on the prescription displayed on the prescription screen.

  When the preparation of the medicine of the patient A is completed, the pharmacist returns the display screen of the PC 20 to the order guidance screen Z and clicks the “call” button as shown in FIG. 16B (S6). In response to this, the turn guidance screen request unit 16 of the PC 20 generates a call request including the user ID “user001” of the patient A entered in the turn “1” in the turn waiting list displayed on the turn guidance screen Z. Then, it is transmitted to the advertisement proxy system 100 (S7). In response to this, the order guidance screen generation unit 106 of the advertisement proxy system 100 calls the call message based on the user ID “user001” included in the call request and the location ID “pharm1001” associated with the session ID related to the call request. The order guidance screen Y including is generated (S8). Then, the order guidance screen transmission unit 107 transmits the generated order guidance screen Y to the portable terminal 30 of the patient A via the HTTP session associated with the user ID “user001” included in the call request (S9).

  In response to this, the portable terminal 30 of the patient A displays the received order guidance screen Y (call message) on the display (S10). FIG. 17B illustrates a call screen displayed on the portable terminal 30 of the patient D. At this time, a message “Your medicine is ready” is displayed in the field Y1, and a new “medicinal bath salt” banner ad is displayed in the field Y2 instead of the “supporter” banner ad. ing.

  Patient A receives the call message displayed on the order guidance screen Y, and visits the counter of the dispensing pharmacy to receive the drug. On the other hand, when the pharmacist has given the medicine to the patient A, the pharmacist returns the display screen of the PC 20 to the prescription screen and clicks a “medicine delivered” button as shown in FIG. In response to this, the PC 20 transmits a medicine delivery completion notification including the user ID “user001” of the patient A to the medical information system 200 (S11). In response to this, the Web application 202 of the medical information system 200 updates the prescription information of the patient A stored in the medical information database 208 (S12).

  Subsequently, the pharmacist who has finished delivering the medicine to the patient A returns the PC 20 display screen to the order guidance screen Z again, and clicks the “update” button as shown in FIG. 16B (S13). In response to this, the order guidance screen request unit 16 of the PC 20 instructs the user IDs “user001” and “delete” of the patient A entered in the order “1” in the order waiting list displayed on the order guidance screen Z. Is generated and transmitted to the advertising agency system 100 (S14). In response to this, the queue update unit 102 of the advertising proxy system 100 updates the queue (S15).

  Next, the order guidance screen generation unit 106 generates the order guidance screen Z based on the updated queue (S16), and the order guidance screen transmission unit 107 transmits the generated order guidance screen Z to the PC 20 ( S17). In response to this, the PC 20 displays the received order guidance screen Z on the display (S18). FIG. 16C illustrates an order guidance screen Z displayed on the PC 20.

  Subsequently, the order guidance screen generation unit 106 similarly generates the order guidance screen Y based on the updated queue (S19), and the order guidance screen transmission unit 107 carries the generated order guidance screen Y to the patient G's mobile phone. It transmits to the terminal 30 (S21). In response to this, the portable terminal 30 of the patient G displays the received order guidance screen Y on the display (S21).

  The processing executed when the advertising proxy system 100 according to the present embodiment provides the user (doctor, pharmacist, patient) with the guidance screen has been described above. In the following, a banner advertisement is embedded in the guidance screen. The processing executed at this time will be described based on the sequence diagram shown in FIG.

  The turn guidance screen request unit 16 such as the PC 10 installed in the medical institution or dispensing pharmacy transmits a turn guidance screen request including the user ID of the patient to the advertising proxy system 100 (S1). In response, the medical information acquisition unit 104 of the advertising proxy system 100 generates a medical information request including the patient user ID included in the order guidance screen request, and transmits the medical information request to the medical information system 200 (S2).

  In response to this, the medical information providing unit 204 of the medical information system 200 searches the medical information database 208 using the patient user ID included in the received medical information request as a key, and collects the medical information of the patient (S3). ).

  Here, the operator of the advertising proxy system 100 defines the range of medical information that the patient must permit to use as a condition for free use of the service in the terms of service of the turn-by guidance service (for patients). In the preferred embodiment, the usage agreement defines a license for use of medical information within a range in which no individual is specified. The medical information providing unit 204 collects the patient's medical information from the medical information database 208 in accordance with the terms of use, and transmits the collected medical information to the advertising proxy system 100 (S4).

  The medical information acquisition unit 104 passes the patient medical information acquired from the medical information system 200 to the banner advertisement extraction unit 103. In response to this, the banner advertisement extraction unit 103 extracts a banner advertisement targeting the patient from the banner advertisement registered in the banner advertisement database 109 based on the received patient medical information (S5). . Various methods can be assumed as an algorithm for extracting the banner advertisement. For example, when a banner advertisement is registered in the banner advertisement database 109, the banner advertisement is associated with a keyword. In this case, the banner advertisement extraction unit 103 extracts a keyword by morphological analysis of the patient's medical information acquired from the medical information system 200, and extracts a banner advertisement associated with the keyword having a high correlation with the extracted keyword from the banner advertisement database 109. To do. In addition, this embodiment does not limit the algorithm for extracting a banner advertisement, and it cannot be overemphasized that another suitable algorithm may be employ | adopted.

  The banner advertisement displayed by the advertisement proxy system 100 may be determined according to the location of the mobile terminal 30 and the PC 10. For example, in step S1, the PC 10 adds a location ID to the order guidance screen request and transmits it. The advertisement proxy system 100 searches the table shown in FIG. 6 using the added location ID and identifies the name. Then, the advertisement proxy system 100 generates an order guidance screen Y by acquiring an advertisement corresponding to the specified name from the banner advertisement DB 109. By setting it as such a structure, the advertisement suitable for the user who has a portable terminal can be displayed. For example, if the treatment of teeth is stored in the medical information DB as the patient's past history and the name specified by the location ID is “XX Dental”, the “electric toothbrush” as shown in FIG. Display banner ads.

  In response to the banner advertisement extraction unit 103 extracting the banner advertisement, the order guidance screen generation unit 106 generates an order guidance screen Y in which the banner advertisement is embedded (S6). Specifically, the turn guidance screen generation unit 106 prepares a redirect page in which the URL of the EC site (target page) operated by the extracted banner advertisement client is designated as the transfer destination, and the link destination of the banner advertisement The URL of the redirect page is designated and embedded in the order guidance screen Y. Then, the order guidance screen transmission unit 107 transmits the generated order guidance screen Y to the mobile terminal 30 that has requested the order guidance screen request (S7), and the mobile terminal 30 displays the received order guidance screen Y on the display. (S8).

  The process executed when the banner advertisement is embedded in the order guidance screen Y has been described above. As described above, in the present embodiment, the banner advertisement is determined based on the latest patient medical information that is updated as needed in the medical information database 208. As a result, a banner advertisement that is most likely to appeal to the patient at that time is selectively displayed on the portable terminal 30 of the patient.

  In the specific examples described above, banner advertisements such as “electric toothbrush” and “mouthwash” were displayed on the portable terminal 30 of the patient A while waiting in the orthopedic waiting room (FIGS. 11A and 11C). )), And after moving to the waiting room of the dispensing pharmacy after completing the orthopedic examination, banner advertisements of “supporter” and “medicinal bath agent” are displayed on the portable terminal 30 of the patient A. . That is, in response to the update of the medical information of the patient A stored in the medical information database 208 by the orthopedic doctor, the advertisement of the product corresponding to the symptom (ankle sprain) of the patient A is selectively displayed. It came to be.

  Moreover, in this embodiment, the order guidance screen is adopted as the content for displaying the banner advertisement, which leads to an increase in the advertising effect. This is because, while waiting in the waiting room, the patient frequently confirms the order guidance screen, so that the banner advertisement is likely to be visually recognized.

  In addition, this embodiment does not exclude placing a banner advertisement on the order guidance screen (for medical institutions) or the order guidance screen (for dispensing pharmacies), but a banner for products and services targeting doctors and pharmacists. An advertisement (for example, an advertisement for a generic drug) may be embedded in the order guidance screen.

  Finally, the process executed when the patient taps the banner advertisement will be described based on the sequence diagram shown in FIG.

  When the patient taps the banner advertisement displayed on the turn guidance screen Y (S1), the mobile terminal 30 requests a redirect page of the advertisement proxy system 100 that the banner advertisement designates as a link destination (S2). In response, the advertising proxy system 100 redirects to the target page of the EC site 300 designated as the transfer destination of the requested redirect page (S3). As the target page here, a product purchase page, a material request page, a member registration page, and the like are assumed. At this time, the advertisement effect measurement unit 110 of the advertisement proxy system 100 records the number of redirects performed in S3 as the number of taps of the banner advertisement (S4).

  On the other hand, the EC site 300 that received the redirect from the advertising proxy system 100 transmits the requested target page (Web page) to the mobile terminal 30 (S5), and the mobile terminal 30 receives the Web page received from the EC site 300. It is displayed on the display (S6).

  When the patient performs an input operation (product purchase, document request, member registration, etc.) that results in an advertisement on the Web page displayed on the mobile terminal 30, the Web browser of the mobile terminal 30 performs a process corresponding to the input operation. The request is transmitted to the EC site 300 (S7). In response to this, the EC site 300 executes a process in response to the process request, and then generates a screen (thank you page) for notifying that the requested process has been completed (S8). At this time, a script program for transferring the conversion information to the advertising proxy system 100 is described in the thank you page. Here, the conversion information is information indicating a breakdown of the user's actions (product purchase, material request, member registration, etc.) defined as the result of the advertisement.

  The EC site 300 transmits the generated thank-you page to the mobile terminal 30 (S9), and the Web browser of the mobile terminal 30 displays the received thank-you page on the display (S10). At this time, the web browser of the portable terminal 30 executes the script program of the thank-page and transmits the conversion information embedded in the thank-page to the advertising proxy system 100 (S11). In response to this, the advertising effectiveness measuring unit 110 of the advertising proxy system 100 records the received conversion information (S12).

  The advertisement effect measurement unit 110 calculates the advertisement effect based on the number of taps recorded for each banner advertisement and the conversion information. Then, the operator of the advertising proxy system 100 calculates an advertisement insertion fee (fee) according to the calculated advertisement effect and charges the client (the advertiser of each banner advertisement).

  As described above, the present invention has been described based on the embodiment. However, in the present invention, the above-described advertising proxy system 100 and the medical information system 200 are operated by different entities, and the two systems are operated by one entity. Is assumed. In cases where the two systems are operated by different entities, the advertising agency system operator may engage the medical information system operator on the condition that it provides a portion of the advertising revenue from banner advertising. It will be possible. On the other hand, in the case where the two systems are operated by a single entity, the advertising revenue earned by the advertising agency system will be able to be used for the maintenance management cost of the medical information system.

  As described above, the present invention has been described with the embodiment. However, the present invention is not limited to the above-described embodiment, and as long as the operations and effects of the present invention are exhibited within the scope of embodiments that can be considered by those skilled in the art. It is included in the scope of the present invention.

  Note that each function of the above-described embodiment can be realized by a device-executable program described in C, C ++, C #, Java (registered trademark), and the like. The program of this embodiment includes a hard disk device, a CD-ROM. , MO, DVD, flexible disk, EEPROM, EPROM and the like can be stored and distributed in a device-readable recording medium, and can be transmitted via a network in a format that other devices can.

10,20 ... PC
12, 22 ... Lead / writer 14 ... Patient identification information acquisition part 16 ... Order guidance screen request part 18 ... Order guidance screen display part 30 ... Portable terminal 34 ... Patient identification information provision part 38 ... Order guidance screen display part 50 ... Network 100 ... Advertising proxy system 102 ... Queue update unit 103 ... Banner advertisement extraction unit 104 ... Medical information acquisition unit 105 ... User authentication unit 106 ... Order guidance screen generation unit 107 ... Order guidance screen transmission unit 108 ... Location management unit 109 ... Banner advertisement Database 110 ... Advertising effect measuring unit 200 ... Medical information system 202 ... Web application 204 ... Medical information providing unit 208 ... Medical information database 300 ... Public Web server (EC site)
500 ... Location management table 1000 ... Network system

JP 2004-078825 A

Claims (9)

A network system including one or more information processing devices and an information processing terminal,
The information processing terminal
An acquisition unit for acquiring user identification information for identifying a user from a portable terminal via short-range wireless communication;
A transmission unit that transmits the user identification information to the one or more information processing devices when the user identification information is acquired from the portable terminal by the acquisition unit;
Based on the user identification information acquired from the mobile terminal by the acquisition unit, a request unit that requests the one or more information processing apparatuses to acquire information about the user identified by the user identification information;
A display unit that displays information about a user transmitted from the one or more information processing devices in response to a request from the request unit;
Including
The one or more information processing devices include:
A storage unit that stores information relating to each user identification information that identifies the user in association with each other;
When obtaining user identification information from the information processing terminal, an advertisement acquisition for obtaining advertisement data from an advertisement storage unit that stores advertisement data based on information about the user stored in the storage unit in association with the user identification information And
A first transmission unit for transmitting the advertisement data acquired by the advertisement acquisition unit to the mobile terminal;
A second transmission unit configured to transmit information related to the user stored in the storage unit in association with the user identification information to the information processing terminal in response to an acquisition request based on the user identification information transmitted from the information processing terminal; ,
A calculation unit that calculates a fee according to the advertisement data transmitted by the first transmission unit;
including,
Network system. The one or more information processing devices include:
A management unit that manages the user identification information received from the information processing terminal and the order in which the user identification information is received;
The network system according to claim 1, wherein the first transmission unit transmits the order stored in association with the management unit to the mobile terminal. The request unit of the information processing terminal transmits a user call request identified by the user identification information acquired from the mobile terminal,
The one or more information processing devices include:
The network according to claim 1 or 2, wherein the first transmission unit transmits information indicating that the mobile terminal is called in response to a call request transmitted from the information processing terminal. system. The second transmission unit transmits advertisement data including a link destination,
The said calculation part calculates a charge according to whether the said portable terminal was accessed to the link destination contained in the advertisement data transmitted by the said 2nd transmission part. The network system according to any one of the above. A network system composed of one or more information processing devices,
A banner ad database for registering banner ads;
A storage unit that stores information relating to each user identification information that identifies the user in association with each other;
When obtaining user identification information from the information processing terminal, an advertisement acquisition for obtaining advertisement data from an advertisement storage unit that stores advertisement data based on information about the user stored in the storage unit in association with the user identification information And
A first transmission unit for transmitting the advertisement data acquired by the advertisement acquisition unit to the mobile terminal;
A second transmission unit configured to transmit information related to the user stored in the storage unit in association with the user identification information to the information processing terminal in response to an acquisition request based on the user identification information transmitted from the information processing terminal; ,
A calculation unit that calculates a fee according to the advertisement data transmitted by the first transmission unit;
including,
Advertising agency system. A management unit that manages the user identification information received from the information processing terminal and the order in which the user identification information is received;
The advertisement proxy system according to claim 5, wherein the first transmission unit transmits the order stored in association with the management unit to the mobile terminal. The order guidance screen generation unit
The advertisement according to claim 5 or 6, wherein the first transmission unit transmits information indicating that the mobile terminal is called in response to a call request transmitted from the information processing terminal. Proxy system. The second transmission unit transmits advertisement data including a link destination,
The said calculation part calculates a charge according to whether the said portable terminal was accessed to the link destination contained in the advertisement data transmitted by the said 2nd transmission part. The advertising agency system according to claim 1. A computer having a storage unit that stores information relating to each user identification information for identifying the user in association with each other.
When obtaining user identification information from the information processing terminal, an advertisement acquisition for obtaining advertisement data from an advertisement storage unit that stores advertisement data based on information about the user stored in the storage unit in association with the user identification information Means,
First transmission means for transmitting the advertisement data acquired by the advertisement acquisition unit to the mobile terminal;
A second transmission unit configured to transmit, to the information processing terminal, information about the user stored in the storage unit in association with the user identification information in response to an acquisition request based on the user identification information transmitted from the information processing terminal; ,
Calculating means for calculating a charge according to the advertisement data transmitted by the first transmitter;
Program to function as.