JP2016115094A - Sales-promoting point distribution method using time as unit - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement method via sales of a sales-promoting point issued or consumed under a predetermined condition regarding "time".SOLUTION: The control method of a time point distribution management network system for distributing electronic sales-promoting points using time as a unit includes measuring predetermined elapsed time at a user's specific place or predetermined elapsed time regarding a user's specific operation by a dedicated application while monitoring a radio wave detector or a GPS receiver, issuing the time point of the number of issues based on the same unit as the measured time unit, and providing a "behavior targeting ad" of high cost effectiveness to a sponsor when the ad sponsor buys the time point according to user's ad viewing time.SELECTED DRAWING: Figure 11

Description

   The present invention relates to a technology for distributing sales promotion points via a network.

  In recent years, as the Internet infrastructure has been expanded, the performance of mobile terminals (smartphones, tablets, etc.) has rapidly evolved, and various applications for such mobile terminals have been developed using well-known HTML languages, JavaScript, PHP, Perl, Java. While being developed in programming languages such as C and C ++, point service providers and the like are starting to distribute sales promotion point management applications.

  Such dedicated applications are installed on smartphones (mobile phones) by users themselves via the Internet, and stores and shopping streets that issue promotional points install expensive point issuance devices or use membership cards. Promotional points can be provided to users without publishing, and users can check the balance of promotional points and event information of issuing stores at any time, via smartphones equipped with such special applications, etc. The distribution of sales promotion points that can be used between multiple stores is expanding.

  On the other hand, the distribution of such promotional points always requires a monetary settlement process associated with the issue and consumption of promotional points between the issuer and the consumer. Needless to say, cost is necessary, in fact, such point exchange (distribution) is operated by large capital, and small capital stores and shopping streets have relatively high costs for their use. Paying.

  Originally, sales promotion points were mainly issued by small shops and shopping streets and developed as an effective means of sales promotion at their own stores, but while being digitized by the expansion of the Internet and the evolution of terminal technology, It has begun to circulate regardless of the will of the issuer, and is changing into a profit tool for large-capital point service operators.

  As the local economy is exhausted as the society ages and the birthrate is declining, small-capacity shops and shopping streets begin to decline sharply, and the number of vulnerable shopping people in the region is increasing, but such shops and shopping streets Is closely related to local residents, and is expected to be a community base for elderly people with a lot of disposable leisure time. In particular, measures (techniques) are needed to strengthen their presence.

  The present invention solves the above-mentioned problems. The purpose of the present invention is to provide sales points that are issued or consumed under a predetermined condition regarding “time” in a shop or a shopping street that is in close contact with the consumer. By exchanging (distributing) according to the value of (user) time, the sufficiency of merchandise and services at each store is mutually complemented, and the discount purpose issued by consumer consumption Providing sales promotion points in units of time when the original significance of sales promotion is demonstrated to small capital, small shops and shopping streets where the cost burden is imposed on points, as well as historical data on their issuance and consumption It is to provide an effective advertising method based on the above.

The control method of the time point distribution management network system of the present invention is a control method of the time point distribution management network system for distributing sales points in units of time by a Web client / server system using Internet communication. A server system used for the time point distribution management network system includes a database for managing a user, a time point, and a time measurement base, and an authentication processing program for authenticating the user and the time measurement base; A point management program that performs processing related to issuance and consumption of time points, a time management system that includes a condition management program that manages conditions relating to the issuance and consumption of time points, and a database for managing sponsors and advertising content A server system comprising: an authentication processing program for authenticating the sponsor; and an advertisement management system comprising an advertisement viewing management program for managing registration and distribution of the advertisement content and viewing of the advertisement content,
In addition, the client device used in the above time point distribution management network system receives a reception measurement program that measures time while detecting a time measurement base, a point issue program that calculates the number of time points issued, and consumption of time points A client device having a position detection function and a computer function, in which a dedicated application consisting of a point consumption program for calculating the number is installed, and through Internet communication between the time management system and the client device,
(A) “Member store guidance guide” regarding the issuance condition of the time point at the member store where the time point is issued to the user and “Advertising viewing guide” regarding the consumption condition of the time point at the sponsor purchasing the time point The process of providing
(B) a process of issuing a time point based on the issuance conditions of the “member store guide” for a predetermined elapsed time of the user at the member store;
(C) a process of accepting consumption of time points based on the consumption conditions of the “advertisement viewing guide” for a predetermined elapsed time in the sponsor of the user;
(D) a process related to issuance and consumption of the time point, a process of managing the issuance history and the consumption history,
(E) including a process in which the user is provided with information on time points held by the user;
The predetermined elapsed time of the user in the member store is a time measured by the dedicated application while detecting the position of the client device in the member store, and the issuing condition of the member store is the dedicated application An advertisement in which a time point of the number of issues based on the same unit as the unit of time measured by is issued, and the advertisement content of the sponsor is reproduced for a predetermined elapsed time in the sponsor of the user The time measured by the advertisement viewing operation for the playback program, wherein the consumption condition of the sponsor is such that the time point of the number of consumptions based on the same unit as the time unit measured by the advertisement viewing operation is consumed. Further, the time point of the user consumed based on the consumption condition of the sponsor is determined by the sponsor. Characterized in that it is purchased by the set time point Baika.

  Further, the client device is the client device provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client device is detected by the radio wave detector of the client device. It is characterized by.

  Further, the client device is the client device provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client device is detected by the GPS receiver of the client device. It is characterized by.

The client device is a general-purpose PC equipped with a Web browser, and the time measurement base is a member store that performs a net service using a Web system, and the client device and the Web of the time measurement base By connecting the server system and the time point distribution management network system via a web network via the Internet, the time measured based on the detection by the dedicated application and the position detection function, and the time measured based on the detection, The time is measured based on the Web-API code acquired by the Web-API.

  In addition, the server system of the point distribution management network system further includes a database for managing an electronic check (electronic prepaid voucher), and performs processing related to the authentication processing program and issuance and consumption of the electronic check. A server system having a configuration to which an electronic check management system including a check management program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

FIG. 1 shows a schematic diagram related to Example 1. A predetermined issuing operation by the user is shown. A predetermined consumption operation by the user is shown. The outline figure about user registration is shown. The outline figure about registration and offer of "Membership guide" is shown. The outline figure about registration and offer of "partner store use guide" is shown. A configuration diagram related to time measurement using the GPS function is shown. Documents related to Web-API (Google Inc.) are shown. The schematic diagram (net shop) regarding Example 2 is shown. The schematic diagram (net advertisement) regarding Example 2 is shown. The partial enlarged view of the schematic diagram (net advertisement) regarding Example 2 is shown. The schematic diagram regarding Example 3 is shown. (Representative diagram) The outline figure about registration and offer of an "advertisement viewing guide" is shown. The outline figure regarding the Web service of "targeting guide" is shown. A schematic diagram regarding the issue and use of electronic checks is shown. User management database Shows record layout. Merchant management database Shows record layout. Affiliated store management database Shows record layout. Merchant guide database Record layout is shown. Partner store guide database Shows record layout. Location notification device database Shows record layout. Point management database Shows record layout. The sponsor management database record layout is shown. Shows the content management database record layout. Electronic check management database Record layout is shown.

[Summary of Invention]
The present invention is premised on a technology for distributing sales promotion points via a network, and the first embodiment is a time point at which the sales promotion points are issued or consumed by measuring a predetermined time in a specific place. It is characterized by that.

First, the time is measured based on the set time measurement condition for a predetermined issuing operation by the user.

  Specifically, for example, a user possesses a client device such as a smartphone (mobile phone) or a tablet PC having a function of detecting a Bluetooth radio wave in which a dedicated application for managing information related to issue of promotional points is installed. When a client visits a specific store or facility, the client device detects a Bluetooth radio wave transmitted from a position notification device installed in the store or facility. (1) From the time the user visits the store until the store exits Or (2) time from when a particular service or product is ordered until the service or product is provided to the user, or (3) time that exceeds the normal required time Time measurement data relating to the measured time is received from the client device via the Internet. Is sent to the time management system management center, time point by a predetermined issuance conditions based on the transmission time measurement data is issued.

  Note that the time point issuance conditions may include user attributes (according to personal information combined with the user ID), expiration date of the time point, issuance location (according to identification information of the position notification device), etc. good.

  Next, the time is measured based on the set time measurement condition for a predetermined consumption operation by the user.

  Specifically, for example, a user possesses a client device such as a smartphone (mobile phone) or a tablet PC having a function of detecting Bluetooth radio waves in which a dedicated application for managing information related to consumption of promotional points is installed. When a client visits a specific store or facility, the client device detects a Bluetooth radio wave transmitted from a position notification device installed in the store or facility. (1) From the time the user visits the store until the store exits Or (2) the time from the start of a specific service to the end of the service, or (3) the time exceeding the normal service time. When time measurement data related to time is sent from the client device to the point management center via the Internet Sent to the management system, the time point by a predetermined consumption condition based on said transmission time measurement data is consumed.

  Note that the time point consumption conditions include user attributes (according to personal information combined with the user ID), expiration date of the time point, its issuance location (according to the identification information of the position notification device), etc. There is.

  In addition, information related to time points held by the user (point balance, expiration date, exchange rate, etc.) is supplied as time point information.

  And it is consumed by the time point and the predetermined consumption condition issued by the predetermined issue condition based on each time measurement data transmitted from the client device to the time management system by the predetermined issue operation and consumption operation by the user. The time points are recorded in the point management database by the database management server device as time point issue history data and time point consumption history data, respectively.

Here, if the time point issued by the predetermined issuing operation by the user and the time point consumed by the predetermined consumption operation by the user are regarded as conventional promotional points, the exchange rate is expressed in units (for example, money). In the “circle”, the “Km” in the distance, and the “minute” in the time), the ratio is always 1: 1, which is the conventional technique related to the so-called common point. Issuer pays the point management company the cost according to the exchange rate of issued promotional points and money,
When the user consumes the promotional point at a specific consumer, the point management company pays the consumer based on the conversion rate of the promotional point allocated to the consumption to the currency, so that the user at the consumer However, in a service model that employs common points based on such conventional technology, small-scale stores and specialty stores that have limited products and services can use these common points. Although it is said that the user's satisfaction with the sales promotion service is enhanced because of the fact that they can interact with each other, the processing fees and system usage fees related to the issuance or consumption of the sales promotion points to the point management business are high (usually sales promotion) 1% to 2% of the sales amount associated with the issuance of points) In other words, the user tends to flow to a place where the consumption point of the sales promotion point is good, and the issuing store cannot always expect the user to return to the store corresponding to the sales amount of the sales promotion point. Some have pointed out that they can feel it.

  In the present invention, in order to compensate for the disadvantages of the conventional technology, the issue condition of the promotional point at the issuer is specified based on the physical relative value of “time”, while the consumption condition of the promotional point is set to “promotion time”. To provide a technology for calculating according to the selling price standard.

  That is, the point distribution center (third party) that operates the time management system based on the “time” based on a predetermined issuing operation by the user, instead of issuing the promotional point according to the user's product purchase price at the issuer. ) Issues a time point, and exchange (consumption) conditions for the promotional material or service provided to the user by the consumer and the time point, that is, the conversion rate is “sales promotion time”. The point distribution center appeals to the user (the owner of the time point) (for example, distributes it by e-mail or provides a guide on use and guidance on the website). This balances the costs associated with promotional materials and services provided by the consumer and the time point issuance costs of the publisher. In the service model that uses common points based on this technology, it becomes possible to mutually complement the products and services of the issuer and consumer while making the issuance cost of the time point as zero as possible, In addition, user satisfaction with the sales promotion service can be greatly increased.

  Therefore, in the present invention, the exchange rate between the time point issued by the predetermined issuing operation by the user as described above and the time point consumed by the predetermined consumption operation by the user is not necessarily 1 in that unit. However, it is fundamentally different from the prior art regarding common points.

That is, a time point issued by a predetermined issuing operation by the user is a time point issued for a predetermined elapsed time at the user's issuing source, and such time point is converted into money. For example, if 1TP (TP is a unit of time points) is issued for one minute as the physical relative value of “time” that does not presuppose “time”, the facility service provider (karaoke store) , Movie theaters, amusement parks, game centers such as game centers) and treatment service providers (beauty salons, beauty salons, massage treatment clinics, etc.), depending on the number of time points, usage fees, sales prices, etc. Instead of encouraging users to come to the store by discounting the price, “promotion time” such as increasing “service time”, providing “trial time”, or reducing “waiting time” (priority admission) By providing the user, the user can be urged to visit the store, and there is no need to incur a special cost related to the promotion (the discount is a substantial promotion cost). Where it is expected to participate as consumers in the system, each of these consumers has a selling price standard of “promotion time” (that is, a normal usage fee per unit time of the “promotion time” at the consumer and As for the consumption condition at the consumption destination of the time point issued by the predetermined issuing operation, for example, the time point for the unit (1 minute) of the “sales promotion time” at the consumption destination The point selling price calculated as the number of consumptions, that is, the time point corresponding to the value (n) based on the selling price standard of the “promotion time” Since the normal selling price is maintained by the number (nTP), the consumption condition, that is, the time point issued by the predetermined issuing operation and the time point consumed by the predetermined consumption operation at the consumption destination The exchange rate is defined as 1: nTP in that unit.

  For example, when a karaoke store is a consumer, when a sales promotion price is first obtained from a usage fee of 300 yen for a usage time of 1 hour (60 minutes) according to a sales price standard related to “sales promotion time”, the sales promotion of the karaoke store is performed. The price is 5 yen per minute (the unit is [yen / minute]).

  Here, the time point in the present invention is a time point of 1 TP (TP is a unit of time point [minute / minute]) with respect to 1 minute of “waiting time” based on “time” which is a physical relative value. Therefore, the time point selling price based on the selling price standard for “promotion time” for 1 minute in the above karaoke store, for example, “5 yen” for 1 minute of the promotional price and time point “nTP” for 1 minute are balanced. As the time point “n”, n = 5 from the formula {(1: 5) = (1: n)}, and the time point selling price of the “sales promotion time” of the karaoke store can be determined as 5TP.

  Further, for example, when a movie theater is used as a consumer, when a promotion price is first obtained from an adult fee of 2400 yen for an average screening time of 120 minutes according to a selling price standard related to “sales promotion time”, the promotion price of the movie theater is 1 20 yen per minute (the unit is [yen / minute]).

  Here, the time point in the present invention is a time point of 1 TP (TP is a unit of time point [minute / minute]) with respect to 1 minute of “waiting time” based on “time” which is a physical relative value. Therefore, the time point selling price based on the selling price standard for “promotion time” for 1 minute in the movie theater is, for example, that “20 yen” for 1 minute of the promotional price and time point “nTP” for 1 minute are balanced. As the time point “n”, n = 20 from the formula {(1:20) = (1: n)}, and the time point selling price of the “sales promotion time” of the movie theater can be determined as 20 TP.

  Regarding the calculation of the selling price standard related to the above-mentioned “promotion time”, for example, in a movie theater or the like, even if the same movie is viewed, the viewing fee is changed depending on the age, and for example, consumption over 60 years old Since there is a case where discounts that are not for competition purposes are uniformly applied to a person, it is possible to add a configuration that changes according to user attributes and the like.

  According to the present invention, for a user, the “waiting time” supplied in addition to the time required for the purpose of shopping, use of services, and various procedures at member stores (general stores, banks, public institutions such as government offices). ”(“ Uncomfortable time ”) is stored as a time point, and“ Promotion time ”(“ Comfortable time ”) provided by affiliated stores (equipment, treatment, and network service providers) In addition, merchants (time point issuance bases) can be exchanged (consumed) for other products and services that cannot be provided by their own stores. In the (consumption base), the acquisition of the sales promotion opportunity without cost is mutually complemented through the time point, so that high customer satisfaction can be expected at low cost.

In addition, although Example 1 of the present invention is characterized in that the sales promotion point in units of time is a time point for measuring and issuing or consuming a predetermined elapsed time at a specific location of the user. Issuance or consumption is not limited to the above-mentioned specific locations related to the provision of facilities and treatment services, for example, specific operations provided by network service providers, that is, net games, music, video, electronic books, etc. In the second embodiment of the present invention, the sales promotion point in units of time is a time point that is issued or consumed by measuring a predetermined time related to the user's specific operation. To do.

Hereinafter, Example 1 of the present invention will be described in detail with reference to the drawings.
Embodiment 1 of the present invention is characterized in that the sales promotion point in units of time is a time point issued or consumed by measuring a predetermined elapsed time at a specific location of the user.

  In Embodiment 1 of the present invention, when a user visits a member store for shopping, service use, various procedures, etc., the client device possessed by the user (related to time point issue operation and consumption operation in units of time). For example, the “time” from when the position notification device installed in the member store is detected until it is not detected is measured by the mobile terminal (such as a smartphone installed with the application), and the measured “time” The user can acquire and store time points according to the time, and then the user can provide a promotion service provided by, for example, equipment, treatment, or network affiliated stores. Can be exchanged for the "time" received.

  FIG. 1 is a schematic diagram relating to Example 1 of “a sales point distribution method and distribution management system in units of time” realized by the present invention, and the flow symbols (A) to (D) described in FIG. ) Shows the configuration related to the time point issuing method in the present invention, and the flow symbols (E) to (H) show the configuration related to the time point consumption method in the present invention.

  First, the configuration related to the time point issuing method according to the present invention will be described in detail with reference to the detailed diagrams relating to the flow symbols (A) to (D) shown in FIG.

[Predetermined issuing operation by the user]
FIG. 2 is a configuration diagram relating to a method for issuing time points. For a predetermined issuing operation by a user, a position notification device 2320 provided with a known radio wave transmitter that transmits Bluetooth standard radio waves installed in a member store 1300. And a mobile terminal such as a smart phone (mobile phone) or tablet PC equipped with a known radio wave detector 2211 for detecting Bluetooth standard radio waves, and monitoring the radio wave reception state of the radio wave detector 2211 Client in which a dedicated application 4210 including a reception measurement program 5210 for measuring time, a point issuance program 5230 for managing issuance of time points, and a point consumption program 5240 (FIG. 3) for managing consumption of time points is installed User with device 2210 When 200 activates the dedicated application 4210 and visits the member store 1300, the radio wave detector 2211 of the client device 2210 detects the Bluetooth standard radio wave transmitted from the location notification device 2320, and the dedicated application 4210 The identification information 2321 of the position notification device 2320 is acquired, and the acquired identification information 2321 and the identification information 4211 of the dedicated application 4210 are transmitted to the point management center 1100 by the dedicated application 4210 via the Internet 1900. It is transmitted to the time management system 4110.

  Each program constituting the dedicated application 4210 can be developed by a well-known HTML language and a programming language such as JavaScript, PHP, Perl, Java, C, or C ++.

  Further, the identification information 4211 of the dedicated application 4210 is unique information for identifying a user who uses the dedicated application 4210, and is based on the well-known UDID, IMEI, or telephone number as follows. Is generated.

As shown in FIG. 4, first, the time of the point management center 1110 via the Internet 1900 by a known web browser or the like provided in a client device such as a smartphone (mobile phone) or a tablet PC that the user holds. When the management system 4110 is accessed, the authentication processing program 5110 of the application server apparatus 2120 that constitutes the time management system 4110 is executed, and by this execution, a user registration form is provided to the client apparatus. When a necessary item is entered or selected (subjecting data), the basic user information such as a telephone number or an individual identification number shown in the record layout of the user management database in FIG. Data 70 3 and the user name and zip code, gender, user attribute data 7014, such as age, it is acquired by the authentication processing program 5110.

  Here, for example, the authentication processing program 5110 generates the identification information 4211 having the telephone number and the individual identification number of the acquired user basic data 7013 as components, and the generated identification information 4211 The identification information 4211 and the acquired basic user data 7013 and user attribute data 7014 are written in the identification information recording code of the dedicated application 4210 according to the record layout of the user management database shown in FIG. The dedicated application 4210 is recorded in the database 3010 and further downloaded to the client device via the Internet 1900.

  In this way, the identification information 4211 written in the dedicated application 4210 is associated with the user basic data 7014 and the user attribute data 7014 recorded in the user management database 3010.

Here, as shown in FIG. 2, the time management system 4110 is a server system including a communication control device 2104, a Web server device 2110, an application server device 2120, and a database management server device 2130. In 4110, when the identification information 2321 of the location notification device 2320 and the identification information 4211 of the dedicated application 4210 are received, the authentication processing program 5110 of the application server device 2120 constituting the time management system 4110 is executed, and the execution Thus, using the database management server device 2130 of the time management system 4110, the received identification information 2321 of the location notification device 2320 is registered in the location notification device database 3060. For example, a member store of the member store 1300 in which the position notification device 2320 of the identification information 2321 is installed from the position notification device database 3060 using the identification information 2321 as a search key. When the installation destination ID 7062 (FIG. 20) corresponding to the ID 7021 (FIG. 16) is detected, a predetermined user collation process, that is, identification of the received dedicated application 4210 using the database management server device 2130 is performed. Processing for checking whether the information 4211 is registered in the user management database 3010. For example, using the identification information 4211 as a search key, the user ID 7011 (FIG. 15) and the user of the user 1200 from the user management database 3010 Attribute data 7014 (FIG. 15) is detected As a result, an authentication code 6510 having the identification information 4211 and the identification information 2321 as a component is generated, and the condition management program 5120 of the application server device 2120 performs a verification result on the identification information 2321 of the location notification device 2320. That is, the member store 1300 is set by the member store 1300 from the member store guide database 3040 shown in FIG. 18 using, as a search key, the installation destination ID 7062 corresponding to the member store ID 7021 of the member store 1300 detected by the predetermined position notification device verification process. Guidance guide data 6041 composed of the issuance target data 7042 and the issuance condition parameter 7043 is extracted, and the target time data 8042 and the issuance condition parameter 7043 set in the issuance target data 7042 and the generated authentication code 6510 are extracted. Is transmitted from the time management system 4110 to the client device 2210 via the Internet 1900.
The issue condition parameter 7043 will be described later.

[Time measurement process for issuing operations]
In the time measurement process based on the above-mentioned “predetermined issuing operation by the user”, as shown in FIG. 2, the client device 2210 receives the target time data 8042, the issuing condition parameter 7043, and the authentication code 6510. Then, the dedicated application 4210 first sets the target time data 8042 and the authentication code 6510 to the measurement parameters of the reception measurement program 5210 constituting the dedicated application 4210, and executes the reception measurement program 5210. Thus, as long as the Bluetooth standard radio wave transmitted from the position notification device 2320 continues to be detected by the radio wave detector 2211 provided in the client device 2210, the time is measured and the measurement start time of the target time data 8042 is measured. Related That setting, for example, in accordance with the setting of the execution time of the received measurement program 5210 and the measurement start time, the execution time is acquired as the measurement start time (Ts) by the dedicated application 4210.

  Here, as shown in FIG. 2, the measurement parameters of the reception measurement program 5210 match the identification information 4211 and the identification information 2321, which are components of the authentication code 6510 set in the measurement parameters, respectively. A parameter including a key value for the reception measurement program 5210 to establish and maintain communication between the client device 2210 and the position notification device 2320. The key value is, for example, a well-known pairing in Bluetooth communication Corresponds to a key or a well-known WEP key in WiFi communication.

  Next, as shown in FIG. 2, the user 1200 having the client device 2210 leaves the member store 1300, and the radio wave detector 2211 provided in the client device 2210 transmits from the position notification device 2320. When the Bluetooth standard radio wave is not detected for an error set time (Er) or longer and the execution of the reception measurement program 5210 is finished, the setting related to the measurement end time of the target sales promotion data 8042, for example, the execution of the reception measurement program 5210 is executed. According to the setting of the end time as the measurement end time, the time when the execution of the reception measurement program 5210 is ended is acquired as the measurement end time (Te).

  The error setting time (Er) is a time for determining that the user has left the member store or affiliated store, and is a radio wave detected by a known radio wave detector provided in the client device. May interfere with the structure or shape of the building where the transmitter for transmitting the radio wave is installed. Therefore, when installing the location notification device in a member store or affiliated store, for example, the location notification device Is installed near the entrance of a member store or affiliated store where the measurement start location is set, and the client device is moved at a normal walking speed (4 km / h) from a plurality of positions at a distance where the radio waves of the position notification device are not detected by the client device. The elapsed time (pT) until the client device detects the radio wave of the position notification device is measured multiple times or the position notification device is The client device is moved at a normal walking speed (4 km / h) from a plurality of positions within the distance where the radio waves of the position notification device are detected by the client device. For example, an average value (avrT) or maximum value of the elapsed time (pT) is measured by a method such as measuring the elapsed time (pT) until the radio wave of the position notification device is no longer detected by the client device. This is the error setting time (Er) that is set to the value (maxT).

[Issue point calculation processing based on time measurement processing]
Following the above-mentioned [time measurement process related to issuing operation], as shown in FIG. 2, the measurement start time (Ts) and measurement end time (Te) acquired by the dedicated application 4210 in the process of executing the reception measurement program 5210. However, the dedicated application 4210 causes the dedicated application 4
210 is set in the time setting parameter 7231 of the point issuance program 5230 constituting 210, and the point issuance program 5230 is executed. As a result of the execution, the number of time points issued based on the time setting parameter 7231 and the issuance condition parameter 7043 Is calculated.

  Here, the time setting parameter 7231 includes the start time field into which the measurement start time (Ts) is substituted, the end time field into which the measurement end time (Te) is substituted, and the error time into which the error setting time (Er) is substituted. As shown in FIG. 18, the issuance condition parameter 7043 includes a basic rate field determined by the point management center 1100 and a registration process of ““ partner store use guide ”described later. ], A setting rate field and an adjustment time field arbitrarily set by the member store 1300 according to the use guide setting form described in the above. For example, the basic rate field has a unit time of 1 minute of the actual measurement time (St). To issue 1 TP time point (TP is a unit of time point) “1” is substituted as the basic rate (Rs), and the set rate (Rn) when the member store 1300 independently issues a time point is substituted into the set rate field. In the time field, for example, when a time point is provided for a time exceeding the time required for normal service supply or treatment, the time required to be subtracted from the actual measurement time (St) is adjusted time (Ct). Is assigned as

  From the above, the number of issued time points (Ep) calculated by the point issuing program 5230 is, for example, the measurement start time (Ts), measurement end time (Te), and error setting time (Er) of the time setting parameter 7231. Is determined by the formula {St = (Te−Ts−Er)}, the basic rate (Rs) assigned to the basic rate field of the issuance condition parameter 7043 and the adjustment time field are assigned. Can be calculated by the following equation {Ep = (St−Ct) × Rs} based on the set time (Ct).

[Time point issuance history data management process]
As shown in FIG. 2, in the client device 2210, when the execution of the point issuing program 5230 constituting the dedicated application 4210 ends, the dedicated application 4210 causes the authentication code 6510 and the number of issued time points to be issued. Are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and when these are received by the time management system 4110, the authentication processing program 5110 of the time management system 4110 is executed, By using the database management server device 2130 of the time management system 4110, the identification information 2321 of the location notification device 2320 that is a component of the received authentication code 6510 and the dedicated application 210 is a process for collating whether the identification information 4211 of 210 is registered in the location notification device database 3060 and the user management database 3010. For example, from the location notification device database 3060 using the identification information 2321 as a search key. An installation destination ID 7062 (FIG. 20) corresponding to the member store ID 7021 (FIG. 16) of the member store 1300 in which the position notification device 2320 of the identification information 2321 is installed is detected, and the identification information 4211 is used as a search key. When the user ID 7011 (FIG. 15) and user attribute data 7014 (FIG. 15) of the user 1200 is detected from the user management database 3010, the point management program of the application server apparatus 2120 constituting the time management system 4110 is detected. 5130 is executed, and the execution corresponds to “issue” of the time point composed of the identification information 2321 of the collated position notification device 2320, the identification information 4211 of the dedicated application 4210, and the number of issued time points. The history data is recorded in the point management database 3070 according to the record layout of the point management database shown in FIG.

  As described above, the “waiting time” of the customer at the member store, for example, the “congestion waiting time” from the time when the customer visits the store to the time when the purchase of the product or reception of the service is started, or the product or service at the store “Supply waiting time” from the time when the product is ordered until the time when the product or service is provided, or the normal time related to product sales and service provision at the store from the time when the customer visits the store until the time when the customer leaves the store In accordance with the “excess standby time” obtained by subtracting the required time, sales promotion points in units of time, that is, time points are provided to the user.

  Here, since such a service by a member store must be notified to the user efficiently, a “member store guide” is provided (displayed) in the client device of the above-described configuration of the present invention. The configuration to be added is added.

[Registration process of “Member Guide Information”]
Specifically, as shown in the schematic diagram of FIG. 5, the user of the member store 1300 uses a client device 2310 such as a PC equipped with a Web browser to connect the Web server device of the point management center 1100 via the Internet 1900. When a web page related to the “Member Store Guide” published by 2110 is accessed, a member store login form is displayed on the Web browser, and a member store ID and password are input to the member store login form and submitted (data input). Then, the submitted member store ID and password are acquired by the time management system 4110 of the point management center 1100, and the authentication processing program 511 of the application server device 2120 constituting the time management system 4110 is obtained. There is executed by the execution, predetermined log-in process is performed.

  In this predetermined login process, it is verified that the acquired member store ID and password are registered in the member store management database 3020 of the point management center 1100, and the member store corresponding to the acquired member store ID is checked. When the ID 7021 (FIG. 16) is extracted, the login is established, and a guidance guide setting form 5381 is provided (displayed) in the Web browser of the client device 2310. The following predetermined guides for the guidance guide setting form 5381 are provided. Through guide setting operations, guide guide data 6041 of the member store 1300 is constructed and recorded in the member store guide database 3040 of the point management center 1110.

In this predetermined guide setting operation, when the user of the member store 1300 sets a guide guide regarding the time point issued to the user 1200 according to the procedure of the guide guide setting form 5381, the set guide guide is the guide guide. This is an operation configured in the data 6041 (FIG. 18) and recorded in the member store guide database 3040. First, in the issue target setting field of the guide guide setting form 5381, for example, a time point is issued to the user 1200. As the target time to be selected, the above-mentioned “congestion standby time”, “supply standby time”, “excess standby time”, and other items are selected, and a title, an explanation, etc. are input as text, and the client device 2310 is provided. Guidance guide prepared on local disk or memory In the issuance condition setting field of the guide guide setting form 5381, the number of time points issued for the target time, that is, the above-mentioned [Time measurement processing Issue point calculation process based on], the basic rate (Rs) is selected for the number of time points issued for a unit time of 1 minute of the measurement time, or the member store 1300 has its own time points. When a set rate (Rn) is issued and a time point is provided for a time exceeding the time required for normal service supply or treatment, for example, the actual measurement time (St) When the adjustment time (Ct) of the required time to be subtracted from the input and submitted (data input), the issuance target setting field of the guide guide setting form 5381 The time management system 4110 obtains data related to the guide for the member store 1300, which is input or selected in the issuance condition setting field, and is configured by the time management system 4110. The condition management program 5120 of the application server 2110 to be executed is executed, and as a result, the acquired data on the guide guide of the member store 1300 is displayed in accordance with the record layout of the member store guide database shown in FIG. , Issuance target data 7042 composed of a moving image and including the issuance target ID 8041, an issuance condition parameter 7043 consisting of a basic rate and a set rate, an adjustment time, a flag code, etc. regarding a time point issued according to the target time, and the above Guidance guide data 6041 is constituted by the affiliated store ID 7021, the industry code 7022 of the affiliated store 1300, the guidance guide ID 7041 composed of the affiliated store location data 8021, and the like and recorded in the affiliated store guide database 3040. Registration is complete.

  The identification information of the location notification device installed in the member store 1300 is arbitrarily set by the point management center 1100, and the set identification information and the member store ID 7021 of the member store 1300 are shown in FIG. The identification information 7061 and the installation destination ID 7062 are recorded in the location notification device database 3060 according to the record layout of the location notification device database shown.

[Providing “Member Guide Guide”]
As shown in FIG. 5, the “member store guide” registered as described above is provided to the user 1200 as follows.

  When the user 1200 activates the dedicated application 4210 of the client device 2210 described above and the client device 2210 is connected to the time management system 4110 of the point management center 1100 via the Internet 1900, the client device 2210 When the user login form is displayed and the user ID 7011 and password are input and submitted (data input) to the user login form, the submitted user ID 7011 and password are acquired by the time management system 4110 of the point management center 1110. At the same time, the authentication processing program 5110 of the application server 2120 constituting the time management system 1110 is executed, and a predetermined login process is performed by the execution.

  In this predetermined login process, it is verified that the acquired user ID and password are registered in the user management database 3010 of the point management center 1110, and a user ID 7011 corresponding to the acquired user ID (FIG. 15). ) Is extracted, login is established, and an initial screen including “service menu” is displayed on the display screen of the client device 2210.

  The “service menu” includes a selection item “member store guide” that provides a list of member stores to which time points are issued and a guide for each member store. The user 1200 first selects the “member store”. When “Guide Guide” is selected, the selection information is acquired by the time management system 4110 and the condition management program 5120 of the application server device 2120 constituting the time management system 4110 is executed. The guide guide ID 7041 and the issue target data 7042 are extracted for each member store from the member store guide database 3040 shown in FIG. 18, and the guide guide ID 7041 and the issue target data 7042 for each of the extracted member stores are included. A list of member stores is generated, and the generated list of member stores is Via the Internet 1900, and sent to the client device 2210, by the dedicated application 4210, together with the transmitted merchant list is acquired and displayed on the display screen of the client device 2210.

  Here, the user 1200 can check the text and image data of the issue target data 7042 (FIG. 18) included in the transmitted member store list, and can check the description and image, for example, from the member store list. When the favorite member store 1300 is selected, the guide guide ID 7041 (FIG. 18) included in the selection information of the member store 1300 is acquired in the time management system 4110, and the condition management program 5120 is executed. Thus, the guide guide data 6041 (FIG. 18) of the member store 1300 is extracted from the member store guide database 3040 based on the acquired guide guide ID 7041, and the extracted guide guide data 6041 is transmitted to the Internet 1900. And sent to the client device 2210 via the The application 4210 obtains the transmitted guide guide data 6041 of the member store 1300 and displays it on the display screen of the client device 2210. The application 4210 gives the user store information of the member store 1300, conditions for issuing time points, and the like. A “Member Guide Guide” consisting of text, images, videos, etc. is provided.

  In this way, the registration process and provision method of the “Member Store Guide” provides efficient notification to the user of the service related to time point issuance at the member store.

  Next, the configuration related to the time point consumption method in the present invention will be described in detail using the detailed diagrams relating to the flow symbols (E) to (H) shown in FIG.

[User-specified consumption operation]
FIG. 3 is a configuration diagram related to a time point consumption method. For a predetermined consumption operation by a user, a position notification device 2420 provided with a known radio wave transmitter that transmits a Bluetooth standard radio wave installed in a partner store 1400. And a mobile terminal such as a smart phone (mobile phone) or tablet PC equipped with a known radio wave detector 2211 for detecting Bluetooth standard radio waves, and monitoring the radio wave reception state of the radio wave detector 2211 A client in which a dedicated application 4210 including a reception measurement program 5210 for measuring time, a point consumption program 5240 for managing consumption of time points, and a point issuing program 5230 (FIG. 2) for managing issue of time points is installed. User with device 2210 When the 200 activates the dedicated application 4210 and visits the affiliated store 1400, the radio wave detector 2211 of the client device 2210 detects the Bluetooth standard radio wave transmitted from the position notification device 2420, and the dedicated application 4210 The identification information 2421 of the location notification device 2420 is acquired, and the acquired identification information 2421 and the identification information 4211 of the dedicated application 4210 are obtained from the point management center 1100 by the dedicated application 4210 via the Internet 1900. It is transmitted to the time management system 4110.

Here, as shown in FIG. 3, in the time management system 4110, when the identification information 2421 of the location notification device 2420 and the identification information 4211 of the dedicated application 4210 are received, the applications constituting the time management system 4110 The authentication processing program 5110 of the server device 2120 is executed, and by this execution, identification of the received location notification device 2420 is performed using the predetermined location notification device verification processing, that is, the database management server device 2130 of the time management system 4110. Whether the information 2421 is registered in the position notification device database 3060 is checked. For example, the position notification device 2420 of the identification information 2421 is retrieved from the position notification device database 3060 using the identification information 2421 as a search key. The affiliated stores that are installed When the installation location ID 7062 (FIG. 20) corresponding to 400 affiliated store IDs 7031 (FIG. 17) is detected, the predetermined user verification process, that is, using the database management server device 2130, the received dedicated Processing for collating whether the identification information 4211 of the application 4210 is registered in the user management database 3010 shown in FIG. 15, for example, using the identification information 4211 as a search key from the user management database 3010 to the user 1200. When the user ID 7011 (FIG. 15), the user attribute data 7014 (FIG. 15), and the like are detected, an authentication code 6510 having the identification information 4211 and the identification information 2421 as components is generated, and the application server Condition management program 5120 of apparatus 2120 Accordingly, the collation result regarding the identification information 2421 of the location notification device 2420, that is, the installation location ID 7062 corresponding to the affiliated store ID 7031 of the affiliated store 1400 detected by the predetermined location notification device collation processing is used as a search key in FIG. Usage guide data 6051 consisting of sales promotion plan data 7052 set by the partner store 1400 and consumption condition parameters 7053 is extracted from the shown partner store guide database 3050, and target sales promotion data 8052 set in the sales promotion plan data 7052 and the consumption are extracted. The condition parameter 7053 and the generated authentication code 6510 are transmitted from the time management system 4110 to the client device 2210 via the Internet 1900.
The consumption condition parameter 7053 will be described later.

[Time measurement processing for consumption operations]
As shown in FIG. 3, the client device 2210 receives the target sales promotion data 8052, the consumption condition parameter 7053, and the authentication code 6510 for the time measurement process based on [predetermined consumption operation by the user] described above. Then, the dedicated application 4210 first sets the target sales promotion data 8052 and the authentication code 6510 as measurement parameters of the reception measurement program 5210 constituting the dedicated application 4210, and the reception measurement program 5210 is executed. Thus, as long as the Bluetooth standard radio wave transmitted from the position notification device 2420 continues to be detected by the radio wave detector 2211 provided in the client device 2210, the time is measured and the measurement start time of the target promotional data 8052 is measured. Related That setting, for example, in accordance with the setting of the execution time of the received measurement program 5210 and the measurement start time, the execution time is acquired as the measurement start time (Ts) by the dedicated application 4210.

The measurement parameters are as described above.
Next, as shown in FIG. 3, the user 1200 having the client device 2210 leaves the affiliated store 1400, and the radio wave detector 2211 provided in the client device 2210 transmits from the position notification device 2420. When the Bluetooth standard radio wave is not detected for the error setting time (Er) or longer and the execution of the reception measurement program 5210 ends, the setting related to the measurement end time of the target sales promotion data 8052, for example, the execution of the reception measurement program 5210 is performed. According to the setting of the end time as the measurement end time, the time when the execution of the reception measurement program 5210 is ended is acquired as the measurement end time (Te).

[Consumption point calculation processing based on time measurement processing]
Subsequent to the above-described [time measurement process related to consumption operation], as shown in FIG. Is set in the time setting parameter 7241 of the point consumption program 5240 constituting the dedicated application 4210 by the dedicated application 4210, and the point consumption program 5240 is executed. The number of time points consumed based on the consumption condition parameter 7053 is calculated.

Here, the time setting parameter 7241 includes the start time field into which the measurement start time (Ts) is substituted, the end time field into which the measurement end time (Te) is substituted, and the error into which the error setting time (Er) is substituted. As shown in FIG. 19, the consumption condition parameter 7053 is a parameter composed of a time field and the like, as shown in FIG. 19, by the use guide setting form described in “Registered store use guide” described later. The store 1400 includes a sales time field, a sales price field, and a promotion time field arbitrarily set. For example, a sales time (Tn) of a normal service sold in the affiliated store 1400 is substituted into the sales time field. In the sales price field, the sales price (Ps) of the sales time (Tn) is substituted, and the sales promotion time field The, for example, the sales period (Tn) and selling price (Ps) be provided to the user by a point selling price (yen / min) based on the promotional time (Tp) is assigned.

  From the above, the number of time points consumed (Cp) calculated by the point consumption program 5240 is, for example, the measurement start time (Ts), measurement end time (Te), and error setting time (Er) of the time setting parameter 7241. If the actual measurement time (St) based on the above is determined by the formula {St = (Te−Ts−Er)}, the sales time (Tn) assigned to the sales time field of the consumption condition parameter 7053 and the sales price field are assigned. Based on the sales price (Ps) and the sales promotion time (Tp) assigned to the sales promotion time field, it can be calculated by the formula {Cp = (Ps ÷ Tn) × Tp}.

[Time point consumption history data management processing]
As shown in FIG. 3, in the client device 2210, when the point consumption program 5240 constituting the dedicated application 4210 is finished, the dedicated application 4210 causes the authentication code 6510 and the calculated number of time points consumed. Are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and when these are received by the time management system 4110, the authentication processing program 5110 of the time management system 4110 is executed, By using the database management server device 2130 of the time management system 4110, the identification information 2421 of the location notification device 2420 that is a component of the received authentication code 6510 and the dedicated application 210 is a process for collating whether the identification information 4211 of 210 is registered in the location notification device database 3060 and the user management database 3010. For example, from the location notification device database 3060 using the identification information 2421 as a search key. An installation destination ID 7062 (FIG. 20) corresponding to the affiliated store ID 7031 (FIG. 17) of the affiliated store 1400 in which the position notification device 2420 of the identification information 2421 is installed is detected, and the identification information 4211 is used as a search key. When the user ID 7011 (FIG. 15) and user attribute data 7014 (FIG. 15) of the user 1200 is detected from the user management database 3010, the point management program of the application server apparatus 2120 constituting the time management system 4110 is detected. 5130 is executed, and the execution corresponds to the “consumption” of the time point including the identification information 2421 of the collated position notification device 2420, the identification information 4211 of the dedicated application 4210, and the number of consumption of the received time points. The history data is recorded in the point management database 3070 according to the record layout of the point management database shown in FIG.

  As described above, “promotion time” for customers at partner stores, for example, “trial sales promotion time” related to customer guidance for new services, “sales enhancement sales promotion time” related to achievement of service goals, or stores It is possible to realize a service that can use (consume) time points in accordance with “new store opening promotion time” related to renewal or the like.

  Here, since such a sales promotion plan by the affiliated store must be effectively notified to the user, the above-described configuration of the present invention is provided (displayed) by the “affiliated store utilization guide” in the user's client device. ) Is added.

[Registration process for “Guidelines for using affiliated stores”]
Specifically, as shown in the schematic diagram of FIG. 6, the user of the affiliated store 1400 uses a Web server device of the point management center 1100 via the Internet 1900 by a client device 2410 such as a PC equipped with a Web browser. When a web page related to the “partner store use guide” published by 2110 is accessed, the partner store login form is displayed on the Web browser, and the partner store ID and password are input to the partner store login form and submitted (data input). Then, the submitted partner store ID and password are acquired by the time management system 4110 of the point management center 1100, and the authentication processing program 511 of the application server device 2120 that constitutes the time management system 4110. There is executed by the execution, predetermined log-in process is performed.

  In this predetermined login process, it is verified that the acquired partner store ID and password are registered in the partner store management database 3030 of the point management center 1100, and the partner store corresponding to the acquired partner store ID is checked. When the ID 7031 (FIG. 17) is extracted, login is established, and the usage guide setting form 5481 is provided (displayed) in the Web browser of the client device 2410. Through the guide setting operation, usage guide data 6051 of the affiliated store 1400 is configured and recorded in the affiliated store guide database 3050 of the point management center 1110.

  This predetermined guide setting operation is performed when the user of the affiliated store 1400 sets a usage guide regarding a sales promotion plan in which the user 1200 can use (consume) time points according to the procedure of the usage guide setting form 5481. An operation in which the usage guide is configured as usage guide data 6051 (FIG. 19) and recorded in the affiliated store guide database 3040. First, in the sales promotion plan setting field of the usage guide setting form 5481, for example, the user 1200 Select the items related to the above "trial sales promotion time", "sales enhanced sales promotion time", "new store opening promotion time", etc. as the target time that you can use (consume) the time points, and enter texts such as titles and descriptions In addition, the client device 2410 has a local A user guide image or video prepared in a disk or memory is selected, and in the consumption condition setting field of the usage guide setting form 5481, the number of time points consumed by the sales promotion plan, that is, The sales time (Tn) of the normal service sold at the affiliated store 1400 described in [Calculation process of consumption points based on the time measurement process] is input, and the sales price (Ps) of the sales time (Tn) is input. ), And the sales time (Tp) provided to the user by the point selling price (yen / minute) based on the sales time (Tn) and the sales price (Ps), and submit (input data), Text and images set by input or selection in the sales promotion plan setting field or consumption condition setting field of the usage guide setting form 5481 Data relating to the usage guide of the affiliated store 1300 made up of videos and the like is acquired by the time management system 4110 and the condition management program 5120 of the application server device 2110 constituting the time management system 4110 is executed. According to the record layout of the affiliated store guide database shown in FIG. 19, the acquired data includes consumption target data 7042 including a promotion plan ID 8051 made up of text, images, videos, and the like, and is usually sold at the affiliated store 1400 Consumption condition parameter 7053 consisting of the sales time of the service, its sales price and time code, etc., and the above-mentioned affiliated store ID 7031, the industry code 7032 of the affiliated store 1400, and the usage guide ID 7 consisting of the affiliated store location data 8031 The usage guide data 6051 is configured by 051 and the like, and is recorded in the affiliated store guide database 3050, and the registration of the “affiliated store usage guide” is completed.

  The identification information of the position notification device installed in the affiliated store 1400 is arbitrarily set by the point management center 1100, and the set identification information and the affiliated store ID 7031 of the affiliated store 1400 are shown in FIG. The identification information 7061 and the installation destination ID 7062 are recorded in the location notification device database 3060 according to the record layout of the location notification device database shown.

[Providing “Guidelines for using affiliated stores”]
The “partner store use guide” registered as described above is provided to the user 1200 as follows, as shown in FIG.

  When the user 1200 activates the dedicated application 4210 of the client device 2210 described above and the client device 2210 is connected to the time management system 4110 of the point management center 1100 via the Internet 1900, the client device 2210 When the user login form is displayed and the user ID 7011 and password are input and submitted (data input) to the user login form, the submitted user ID 7011 and password are acquired by the time management system 4110 of the point management center 1110. At the same time, the authentication processing program 5110 of the application server 2120 constituting the time management system 1110 is executed, and a predetermined login process is performed by the execution.

  In this predetermined login process, it is verified that the acquired user ID and password are registered in the user management database 3010 of the point management center 1110, and a user ID 7011 corresponding to the acquired user ID (FIG. 15). ) Is extracted, login is established, and an initial screen including “service menu” is displayed on the display screen of the client device 2210.

  The “service menu” includes a selection item of “affiliated store use guide” in which a list of affiliated stores that can use (consume) time points and a usage guide for each affiliated store are provided. When the “affiliated store use guide” is selected, the selection information is acquired by the time management system 4110, and the condition management program 5120 of the application server device 2120 constituting the time management system 4110 is executed. , The usage guide ID 7051 and the sales promotion plan data 7052 are extracted for each partner store from the partner store guide database 3050 shown in FIG. 19, and the usage guide ID 7051 and the sales promotion plan data 7052 for each of the extracted partner stores are extracted. The included partner store list is generated, and the generated partner store is generated. Strike, through the Internet 1900, and sent to the client device 2210, by the dedicated application 4210, together with the transmitted affiliated store list is acquired and displayed on the display screen of the client device 2210.

  Here, the user 1200 can check the text and image data of the sales promotion plan data 7052 (FIG. 19) included in the transmitted affiliated store list, for example, from the affiliated store list. When the favorite affiliated store 1400 is selected, the usage guide ID 7051 (FIG. 19) included in the selection information of the affiliated store 1400 is acquired in the time management system 4110, and the condition management program 5120 is executed. By execution, usage guide data 6051 (FIG. 19) of the affiliated store 1400 is extracted from the affiliated store guide database 3050 based on the acquired usage guide ID 7051. The extracted usage guide data 6051 is extracted from the Internet 1900. Is transmitted to the client device 2210 via The application guide 4210 obtains the transmitted usage guide data 6051 of the affiliated store 1400 and displays it on the display screen of the client device 2210 to allow the user to use the store information of the affiliated store 1400 and the consumption conditions of the time points. "Partner store usage guide" consisting of text, images, videos, etc. is provided.

  As described above, the registration process and the providing method of the “affiliated store usage guide” efficiently notify the user of the sales promotion plan related to the use (consumption) of the time points in the affiliated store.

Note that the position notification device provided with the above-described known radio wave transmitter is a well-known adjustment method, that is, by adjusting the output of the radio wave transmitter or covering with a material having a different radio wave transmittance. It is well known that the distance related to detection of the radio wave transmitter of the position notification device by the known radio wave detector provided in the client device, that is, the detection distance between the position notification device and the client device can be adjusted.

  As described above, the user can easily find a member store to which a time point, which is a sales promotion point in units of time, is issued, and can easily store the time point issued at the member store. A partner store that can consume the time points can be easily found, and the accumulated time points can be easily exchanged for promotional materials and services provided by the partner stores.

  According to the present invention, a facility-type, treatment-type, or network-type service provider that sells a service that charges according to time (time-based service) can be used as an affiliated store as described above. Based on the selling price standard, that is, based on the selling price per unit time of the hourly service (yen / minute), the number of time points paid by the customer when providing the “promotion time” for the hourly service to the customer, The time point selling price for the “promotion time” of the time-based service is calculated, and the calculated time point selling price can be registered in the consumption condition parameter by the above-mentioned “predetermined guide registration operation regarding the“ affiliated store use guide ”. For example, it is possible to easily convey the contents of the sales promotion of the own store to the user who has the time point, and to the user who has visited the store to use the content of the promotion. The "promotional time" of point selling price can be easily provided.

  As described above, when the time points are distributed according to the present invention, first, for the customer, if the time points issued according to the “waiting time” at the member store are accumulated, the “sales promotion” provided at the affiliated store is provided. For example, by simply spending (consuming) time points corresponding to the time point sales price calculated based on the selling price standard of the “sales promotion time” from the time points stored for the “time” service, the “promotion time” As a result, it is possible to exchange unpleasant time called “waiting time” with a comfortable time called “sales promotion time”, and merchants with limited products and services. For this, it is not necessary to worry about issuance costs that are not balanced with the user's re-visiting store, and in addition, the costs related to monetary settlement between the issuer and the consumer are borne. In addition, it is possible to enhance customer service with promotional merchandise and services provided by partner stores via time points, and for partner stores with limited advertising budget, As a result, it is possible to acquire sales opportunities while increasing contact points with customers, and as a result, member stores and partner stores can enhance customer satisfaction while complementing each other's business through time points. A virtuous cycle model of sales promotion is realized.

  In the first embodiment described above, a client device such as a smartphone (mobile phone) operated by a user functions as an electronic wallet that “saves time and can be used” simply by installing a dedicated application according to the present invention. Therefore, member stores and affiliated stores, for example, install a location notification device that employs a Bluetooth standard transmitter that is small and cost-effective. , Or the consumption of the time points can be received from the user, so that merchandise that cannot be provided by the member stores without installing an expensive point issuing device as described above In other words, it is necessary to satisfy business and services, and to acquire sales opportunities without cost at partner stores. It is realized by the distribution of Into.

  It should be noted that the issue of sales promotion points in units of time and the time measurement target, which is a consumption condition, are not limited to Bluetooth standard radio waves transmitted by the position notification device described above. For example, WiFi standard radio waves or It can be configured to measure sound waves or the like.

  Further, the method of measuring a predetermined elapsed time at a specific location of the user is not limited to the method using the above-described position notification device. For example, a well-known GPS receiver is installed in the above-described client device possessed by the user. A smart phone (cell phone) having a GPS function is employed, and a configuration is added in which the location information of the client device acquired by the GPS function is acquired by the dedicated application. Position data corresponding to the installation location of the position notification device is added to the structure of the guide guide data and use guide data recorded in the affiliated store guide management database, and the industry code of the guide guide data and use guide data is added. Easily realized by assigning codes in the 900 range as GPS compatible codes Kill.

  If the configuration as described above is added, the “Merchant Guide Guide” from the “Service Menu” described in “Provision Method of“ Member Guide Information ”” and “Provision Method of“ Partner Store Guide ”” described above. In addition to the method of providing the user with the member store list or the partner store list by selecting the item of the “partner store use guide”, the method described in “Providing method of“ GPS interlocking guide ”” described later, for example, GPS function It is possible to automatically provide the member store list and affiliated store list according to the current position of the user who owns the client device equipped with the client device, and the communication between the client device and the time management system at this time In the process, the current location of the client device and the location information of member stores and affiliated stores can be sequentially verified. Equivalent location confirmation method of a user by radio detector device, or the equivalent or more, it is possible to measure a predetermined elapsed time at a particular location of the user.

  This is because the above-mentioned “GPS interlocking guide program” for executing the following processing is provided in the application server device constituting the time management system of the point management center, and the following is applied to the dedicated application of the above-mentioned client device. This is realized by providing a “position measurement program” for executing various processes.

[Providing “GPS-linked guide”]
As shown in the schematic diagram of FIG. 7, first, a user 1200 having a client device 2210 in which a dedicated application 4210 including a GPS function having a known GPS receiver and including a position measurement program 5220 is installed is a member store. The dedicated application 4210 is activated at 1300, the affiliated store 1400, or in the vicinity thereof, and the predetermined method described in [Providing method of “Membership guide”] and [Providing method of “Affiliated store use guide”] described above. When the item “GPS interlocking guide” is selected from the “service menu” displayed through the login process, the position measurement program 5220 of the dedicated application 4210 is executed, and the execution of the current position measured by the GPS function is executed. Positioning data is periodically acquired as client position data 2220 (latitude Xc, longitude Yc). The client position data 2220 (latitude Xc, longitude Yc) acquired periodically and the identification information 4211 of the dedicated application 4210 are periodically transmitted to the time management system 4110 of the point management center 1110 via the Internet 1900. When the client position data 2220 (latitude Xc, longitude Yc) and identification information 4211 transmitted periodically are acquired in the time management system 4110, the GPS management guide generation process is performed in the time management system 4110.

This GPS interlocking guide generation process is executed by the GPS interlocking guide program 5140 of the application server apparatus 2120 that constitutes the time management system 4110. As a result, the acquired client position data 2220 (latitude Xc, longitude Yc) is obtained. Guidance guide ID and issue target data having member store position data 8021 (latitude Pxn, longitude Pyn) within a range that is conditional on search position data 9001 (latitude Xc ± α, longitude Yc ± α) that is adjusted by a predetermined value α. However, the affiliated store position data 8031 within the same range (latitude Axn, longitude Ayn)
Usage guide ID and sales promotion standard data are sequentially retrieved from the member store guide database 3040 shown in FIG. 18 and the affiliated store guide database 3050 shown in FIG. 19, respectively, and the guide guide ID 7041 that matches the conditions by the search. When the use guide ID 7051 is searched, the member store list or partner store position data 8031 (latitude Axn) including the guide guide ID 7041 having the searched member store position data 8021 (latitude Pxn, longitude Pyn) and the issue target data 7042 is searched. , Longitude Ayn), the affiliated store list including the usage guide ID 7051 and the sales promotion plan data 7052 is generated, and the generated member store list and affiliated store list are sequentially transmitted to the client device 2210 via the Internet 1900. The

  The member store list and partner store list sequentially transmitted in this way are acquired by the dedicated application 4210 and displayed on the display screen of the client device 2210, while the position measurement program 5220 of the dedicated application 4210 is displayed. The affiliated store location data 8021 (latitude Pxn, longitude Pyn) of the guidance guide ID 7041 included in the transmitted affiliated store list and the affiliated store location data 8031 (latitude of the usage guide ID 7051 included in the affiliated store list). Axn, longitude Ayn) are acquired sequentially.

[Time measurement processing by GPS function]
Here, as shown in the schematic diagram of FIG. 7, the member store position data 8021 (latitude Pxn, longitude Pyn) and the partner store position data 8031 (latitude Axn, longitude Ayn) acquired sequentially by the position measurement program 5220. Is sequentially compared with the client position data 2220 (latitude Xc, longitude Yc) based on the positioning data of the current position measured by the GPS function by the position measurement program 5220, and the member store position data 8021 (latitude Pxn, longitude) Pyn) or partner store location data 8031 (latitude Axn, longitude Ayn) is stay location data 9002 (latitude Xc ± β, longitude Yc ±) obtained by adding or subtracting a predetermined value β to the client location data 2220 (latitude Xc, longitude Yc). A determination is made as to whether the position data is within a range subject to β). For example, a “Yes” determination is first made. That when the time of measurement is initiated, continued time measurement in the subsequent "Yes" determination, the "No" determination is made for the duration of the said time measuring said time measurement is finished.

  Specifically, with respect to the relationship between the predetermined value α and the predetermined β, for example, when α is set to a relationship larger than β (α> β), the position measurement program 5220 first sets the relationship between FIG. In (a), since the determination regarding the search position data 9001 is “Yes” and the determination regarding the stay position data is “No”, the dedicated application 4210 displays the member store list and affiliated store list on the display screen of the client device 2210. In FIG. 7A, the determination regarding the search position data 9001 is “Yes”, the determination regarding the stay position data 9002 is also “Yes”, and the determination regarding the stay position data 9002 Is the first “Yes” determination, time measurement is started, and the client device 2210 is located in FIG. As long as the determination regarding the search position data 9001 and the determination regarding the stay position data 9002 are “Yes”, the time measurement is continued, and in FIG. 7C, the relationship between α and β is continued. From (α> β), the determination regarding the search position data 9001 is “Yes”, but the determination regarding the stay position data 9002 is “No”, and the time measurement ends.

  As described above, since the predetermined elapsed time at the specific location of the user can be measured also by the method using the GPS function and the position measurement program 5220, the above-mentioned [issue point based on the time measurement process] can be measured. It is also possible to calculate time points as described in “Calculation process of consumption point” and “Calculation process of consumption point based on time measurement process”.

Note that the position measurement program for acquiring the position information of the client device using the GPS function in the dedicated application 4210 described above utilizes various APIs (application programming interfaces) published at the time of filing of the present invention, As a typical API using Geolocation that can be developed using programming languages such as Java, C, and C ++, and whose specifications are defined by the World Wide Web Consortium (W3C), for example, Google's “Google Map Java Script API (https://developers.google.com/maps/documentation/javascript/examples/map-geolocation?hl=en)” can be listed.

  Further, referring to the first embodiment of the present invention described so far, the location of the member store or affiliated store is acquired by the above-described position notification device or position data, and the above-described radio wave detector or GPS function is provided. Since the client device can be configured to acquire the current position of the user, for example, it is possible to easily plan a sales promotion service in which more time points are issued to a user who visits from a distance.

  Such a sales promotion service can be configured as follows according to the methods described in [Providing method of “GPS interlocking guide”] and [Time measuring process by GPS function] described above.

  First, when the user acquires a member list or a partner store list from the “GPS interlocking guide” of the “service menu” provided by the dedicated application of the client device and selects a member store that performs the above-described sales promotion service, For example, a form button “visit now” is provided in the guide guide of the selected member store, and when the form button is submitted, the client location data at the time of the submission and the identification information of the dedicated application are managed in time. The predetermined value α is determined based on the client position data (latitude Xc, longitude Yc) and the member store position data (latitude Pxn, longitude Pyn) of the member store at the time of transmission. When the measurement starts, the measurement start time (Ts) is acquired, and the client position data (latitude Xc, longitude Yc) Search position data (latitude Xc ± alpha, longitude Yc ± alpha) said time measurement is continued as long as in the range of.

  Next, when the user arrives at the member store, for example, when the position notification device of the member store is detected by the client device, or the member store position data (latitude Pxn, longitude Pyn) of the member store The time measurement ends when the client position data (latitude Xc, longitude Yc) of the client device at the time of arrival of the user matches within the above-described stay position data (latitude Xc ± β, longitude Yc ± β). At the same time, the measurement end time (Te) is acquired.

  As described above, for example, when moving from the client position data (latitude Xc, longitude Yc) at the measurement start time (Ts) to the member store position data (latitude Pxn, longitude Pyn) of the member store If the above-mentioned adjustment time (Ct) is determined with respect to the normal time, a time point based on the measurement start time (Ts), the measurement end time (Te), and the adjustment time (Ct) is issued. The sales promotion service can be easily planned.

  If the above-mentioned sales promotion service is planned by small shops or the like scattered in the region, there is a possibility that the user will be invited to visit the store even if there is some distance, and it can contribute to the activation of the region.

  The second embodiment of the present invention is characterized in that the sales promotion point in units of time is issued or consumed by measuring a predetermined elapsed time related to the user's specific operation.

The core technology of the present invention in which sales points are issued in units of time, that is, the technology for acquiring a specific elapsed time is a position notification device or a client device using a GPS function defined in the first embodiment. The measurement start time (Ts) and the measurement end time (Te) acquired by the dedicated application are not limited to the configuration for measuring a predetermined elapsed time at a specific location of the user. In the server system (EC system), the elapsed time related to the product order from when the product is ordered until the product arrives, or the advertisement content is started to be viewed on the web server system (net advertisement distribution system) of the net advertisement. Elapsed time related to advertisement viewing from the end of the viewing until the end of the viewing, In beam), such as elapsed time for game operation from the start of the game until the end of the game may be configured to measure a predetermined elapsed time for a particular operation of the user.

  Further, the calculation of the number of time points issued and the number of consumptions described in [Issuance point calculation process based on time measurement process] and [Consumption point calculation process based on time measurement process] in the first embodiment is also described above. It is not limited to the calculation by the point issuing program or the point consuming program that constitutes the dedicated application of, for example, the calculation function equivalent to the point issuing program or the point consuming program of the application server device that constitutes the time management system It can be configured by being provided in a condition management program.

  First, a method for measuring a time related to a product order in an online shop will be described in detail below with reference to the drawings.

  As shown in the schematic diagram of FIG. 9, a PC equipped with a user's Web browser, the client device 2210 described above, an EC system 4310 which is a Web server system of a net shop, and a time management system 4110 of the point management center 1100 are connected to the Internet 1900. The time measurement parameter 7311 corresponding to the time setting parameter 7231 of the point issuing program 5230 constituting the dedicated application 4210 described in the first embodiment is connected to the well-known Web-API (Application In the configuration in which the EC system 4310 of the net shop and the time management system 4110 are transmitted and received by the programming interface), for example, the net shop in the first embodiment of the present invention [" Corresponding to the member store listed in the member store list of the “Member Store Guide Guide” described in the “Member Store Guide Guide” Providing Method, the PC 1200 and the client device 2210 provided with the Web browser can If a configuration for accessing the EC system 4310 of the net shop through the predetermined login process is added, when the “order” button for confirming the product order is clicked by the user 1200, the order information related to the product order is displayed. It is acquired by the EC system 4310 of the net shop, and the acquired time is set as a measurement start time (Ts) in the start time field of the time measurement parameter 7311, and the time management system 4110 via the Internet 1900. The measurement start time (Ts) is acquired at In addition, when the net shop sends the ordered product to the user using a delivery company, for example, when a delivery completion notification is transmitted from the delivery system of the delivery company to the EC system 4310 of the internet shop, the delivery is performed. The completion notification is acquired in the EC system 4310 of the net shop, and the acquired time is set as the measurement end time (Te) in the end time field of the time measurement parameter 7311, and the time is transmitted via the Internet 1900. The management system 4110 obtains the measurement end time (Te), and the time related to the product order by the user in the net shop can be measured.

Here, regarding the above-mentioned Web-API, at the time of filing of the present invention, for example, ITpro of Nikkei Computer (http://itpro.nikkeibp.co.jp/article/Keyword/20070829/280600/) API is a technology for efficiently developing websites, etc. ”“ API stands for Application Programming Interface, and application developers provide other hardware and software. It is a technique for using the function. "
“Web-API is an API that can be used via the Internet for the development of websites, etc.” “In Web API, SOAP and other technologies are used to exchange commands and data between the API publishing side and the using side. This technology uses a technology called REST, which is a mechanism for exchanging XML format data using a protocol such as HTTP, etc. In order to use the standard technology of the Internet, a specific environment for development and use is used. One of the features of Web-API is that it does not require it. ”Also, Google Maps API web service (https://developers.google.com/maps/documentation/webservices/?hl=en) Is described as follows.

“About Web Services
/
The web service provided by the Google Map API serves as an interface for requesting Map API data from external services and using the Map API data in a map application. These services are designed to be used in conjunction with maps under the license restrictions of the MapAPI Data Terms.
/
These web services use HTTP requests to specific URLs and pass URL parameters as arguments to the service. Normally, these services return data for HTTP requests in JASON or XML for analysis and processing by the application.
/
A typical web service request has the following format:
http://maps.googleapis.com/maps/api/service/output?parameters
service indicates the specific service to request and output indicates the response format (usually json or xml). "

[Acquisition of measurement time by Web-API in online shop]
Using such a well-known Web-API technology, for example, as shown in the schematic diagram of FIG. 9, the net shop member store ID 7021 (FIG. 16) in which the net shop is regarded as a member store of the first embodiment. “Shop_id” as a parameter for the Web-API, and the EC-system 4310 of the net shop is regarded as the position notification device of the first embodiment in the identification information 2321 (FIG. 20) of the EC system 4310. “Ecsys_id” is made to correspond as an API parameter, and the user ID 7011 (FIG. 15) of the user 1200, in which the user of the net shop is regarded as the user 1200 of the first embodiment, is set to “user_id” as a parameter for Web-API. Of the order information in the EC system 4310. “1sttime” is obtained as a Web-API parameter at the acquisition time, that is, the measurement start time (Ts), and the delivery completion notification is acquired at the EC system 4310, that is, at the measurement end time (Te). If “2ndtime” is associated with each parameter, the time management system 4110 obtains the value of “1sttime” from the EC system 4310 of the net shop via these Web-API parameters. The value of the start time field of the time measurement parameter 7311 and the value of “2ndtime” can be easily acquired as the value of the end time field of the time measurement parameter 7311.

Specifically, as shown in FIG. 9, for example, the application server device 2120 that constitutes the time management system 4110 includes a well-known HTML language and a program such as JavaScript, PHP, Perl, Java, C, or C ++. A Web-API corresponding program 5150 developed by language is provided. First, when the order information is obtained by the EC system 4310 of the net shop, the store ID 7021 of the net shop (FIG. 16).
, The value of “ecsys_id” corresponding to the identification information 2321 (FIG. 20) of the EC system 4310, the value of “user_id” corresponding to the user ID 7011 of the user (FIG. 15), and The XML code related to the value of “1sttime” corresponding to the measurement start time (Ts), which is the acquisition time of the order information, is output based on the specification determined by the time management center 1110, and the EC system 4310 When the delivery completion notification is acquired by the XML code, the XML code related to the value of “user_id” corresponding to the user ID 7011 and the value of “2ndtime” corresponding to the measurement end time (Te) that is the acquisition time of the delivery completion notification is: Output based on specifications determined by the time management center 1110 Then, the same processing is sequentially performed for other users. For example, the following “shopping XML file (netshop-01.xml)” shown in FIG. The EC system 4310 is prepared by temporarily storing it in a storage device or a memory.

<? xml ver = "" netshop api 1.0 ""?>
<shop>
<timedata>
<shop_id> pt01001 (* Internet shop member store ID7021) </ shop_id>
<ecsys_id> wp01001 (* EC system 4310 identification information 2321) </ ecsys_id>
<user_id> us00001 (* net shop user ID 7011) </ user_id>
<1sttime> 20141010180101 (* Order information acquisition time = Measurement start time Ts) </ 1sttime>
<2ndtime> 20141011120101 (* Delivery completion notification acquisition time = Measurement end time Te) </ 2ndtime>

</ timedata>
...
<timedata>
<shop_id> pt01001 </ shop_id>
<ecsys_id> wp01001 </ ecsys_id>
<user_id> us00102 (* regarding the following users) </ user_id>
<1sttime> 20141015201010 </ 1sttime>
<2ndtime> 20141017101515 </ 2ndtime>
</ timedata>
...
</ shop>

  Here, in the time management system 4110, for example, a Web-API corresponding program 5150 including the following “Web-API code for net shop” by the well-known HTML language and JavaScript shown in FIG. When run regularly or from time to time,

// ---------------
// HTML
// ---------------
<div id = "" timedata "">
<ul></ul>
</ div>

// ---------------
// JavaScript
// ---------------
$ (function () {
$ .ajax ({
url: 'http: //www.netshop.com/api/netshop-01.xml',
type: 'GET',
dataType: 'xml',
timeout: 1000,
error: function () {
alert ("" loading error !!! "");
},
success: function (xml) {
$ (xml) .find ("" timedata ""). each (function () {
$ (""# timedata ul ""). append ('<li> +
$ (this) .find ('shop_id'). text () +
$ (this) .find ('ecsys_id'). text () +
$ (this) .find ('user_id'). text () +
$ (this) .find ('1sttime'). text () +
$ (this) .find ('2ndtime'). text () +
'</ li>');
});
}
});
});

  In the time management system 4110, the measurement start time (Ts) is acquired at “1sttime” and the measurement end time (Te) is acquired at “2ndtime” periodically or as needed.

  As shown in FIG. 9, the time point based on the measurement start time (Ts) and the measurement end time (Te) acquired in the time management system 4110 is the above-described configuration, that is, the point issue of the dedicated application. Based on the identification information 2321 of the EC system 4310 by the condition management program 5120 of the time management system 4110 having a calculation function equivalent to the program or point consumption program, the issue target data 7042 (FIG. 18) and Guidance guide data 6041 (FIG. 18) consisting of issue condition parameters 7043 (FIG. 18) is extracted, and based on the target time data 8042 (FIG. 18) set in the issue target data 7042 and the issue condition parameters 7043, The number of time points issued is the same as in Example 1. The point issue history data recording method calculated in the same manner as the calculation method described in “Issuance point calculation process based on time measurement process” and further described in “Time point issue history data management process” in the first embodiment; Similarly, the user ID 7011 of the user, the identification information 2321 of the EC system 4310, and history data relating to the issuance of time points including the calculated number of issued time points are recorded in the point management database 3070.

  In addition, the information on the time point issued in this way can be provided to the user of the net shop by the following Web-API code.

  Specifically, for example, the above-described general web service request shown in FIG. 9C is used as an HTML resource that constitutes a web page related to net shopping provided to the user by the EC system 4310 of the net shop. By adding the following code, the PC or client device 2210 provided with the user's Web browser automatically accesses the time management system 4110 provided with the Web-API compatible program 5150. Realized.

http://timeserver.adazro.com/api/timewallet/Search?key=TimePoint&user_id=us00001&shop_id=pt01001

Alternatively, it can be realized by adding the following code using JavaScript.

<script type = "" text / javascript ""
src = ""http://timeserver.adazro.com/api/timewallet/Search?key=TimePoint&user_id=us00001&shop_id=pt01001"">
</ script>

  The above code executes, for example, the Web-API corresponding program 5150 “timewallet” in “api /” to the time management system 4110 specified by “timeserver.adazo.com”. This corresponds to a web service request for requesting to provide information on “key = TimePoint” including the user ID 7011 of “us00001” and the member store ID 7021 of “pt00001”.

  Further, as shown in FIG. 9, regarding the method of acquiring the measurement end time (Te) in the time management system 4110, the user 1200 is notified of the well-known radio wave that detects the Bluetooth standard radio wave described in the first embodiment. A mobile terminal such as a smartphone (mobile phone) or tablet PC having a detector and a well-known GPS function, and a reception measurement program for measuring time while monitoring the radio wave reception state of the radio wave detector and the GPS function A dedicated app consisting of a position measurement program that measures time while acquiring positioning data of the current position to be measured, a point issuance program for managing issuance of time points, and a point consumption program for managing consumption of time points Have the client device 2210 installed, and a courier If the delivery person possesses the position notification device that transmits the Bluetooth standard radio wave described in the first embodiment, the delivery person of the delivery company belongs to the above-mentioned net shop that is assumed to be a member store, and the delivery person Since the location notification device possessed corresponds to the location notification device 2320 of the net shop, compared to the configuration via the communication between the delivery system of the delivery company and the EC system 4310 of the net shop as described above, It can be simply configured.

  In this case, the time management system 4110 uses the identification information 2321 of the position notification device 2320 transmitted by the dedicated application 4210 and the dedicated application described in FIG. The time when the identification information 4211 of 4210 is received is acquired as the measurement end time (Te).

[Acquisition of measurement time by Web-API in online advertisement]
Next, a method for measuring the time related to advertisement viewing in an online advertisement will be described in detail with reference to the drawings.

As shown in the schematic diagram of FIG. 10, a PC equipped with a user's Web browser, the client device 2210 described above, an advertisement distribution system 4410 that is a Web server system of a network advertising company, and a time management system 4110 of the point management center 1100 include: The time measurement parameter 7411 corresponding to the time setting parameter 7231 of the point issuing program 5230 that is connected by the Web network via the Internet 1900 and constitutes the dedicated application 4210 described in the first embodiment is the Web-API. For example, the network advertisement company may be sent and received between the advertisement distribution system 4410 and the time management system 4110 of the network advertisement company in the first embodiment of the present invention. [Method] Corresponding to the member stores listed in the member store list of the “Allied store guide”, the user 1200 is sent to the PC of the web browser and the client device 2210 through the predetermined login process described above, and If a configuration for accessing the advertisement distribution system 4410 is added, when the “reproduction start” button indicating that the video advertisement distributed by the advertisement distribution system 4410 is reproduced by the user 1200 is clicked, the reproduction of the video advertisement is performed. Start information is acquired by the advertisement distribution system 4410 of the Internet advertising company, and the acquired time is set as a measurement start time (Ts) in the start time field of the time measurement parameter 7411, and via the Internet 1900, In the time management system 4110, the measurement start time (Ts) When the reproduction of the video advertisement is completed in the user's client device, the reproduction end information of the video advertisement is acquired by the advertisement distribution system 4410 of the Internet advertising company, and the acquired time is the measurement end time. (Te) is set in the end time field of the time measurement parameter 7411, and the measurement end time (Te) is acquired in the time management system 4110 via the Internet 1900, and is obtained by the user in the Internet advertising company. Time related to advertisement viewing can be measured.

  Specifically, as shown in FIG. 10, for example, the application server apparatus 2120 that constitutes the time management system 4110 is provided with the above-described Web-API-compatible program 5150, and first, the advertisement distribution system 4410 of the Internet advertising company. When the reproduction start information is acquired by, in the same way as described above, the value of “shop_id” corresponding to the member store ID 7021 (FIG. 16) of the Internet advertising company assumed to be a member store and the advertisement distribution assumed to be a position notification device The value of “adsys_id” corresponding to the identification information 2321 (FIG. 20) of the system 4410, the value of “user_id” corresponding to the user ID 7011 (FIG. 15) of the user who views the advertisement of the Internet advertising company as viewed by the user, and "1st corresponding to the measurement start time (Ts) that is the acquisition time of the reproduction start information An XML code related to the value of “time” is output based on a specification determined by the time management center 1110, and when the reproduction end information is acquired by the advertisement distribution system 4410, the “user_id” corresponding to the user ID 7011 The XML code related to the value and the value of “2ndtime” corresponding to the measurement end time (Te), which is the acquisition time of the playback end information, is output based on the specification determined by the time management center 1110, and the other The same processing is performed for the user. For example, the “Internet advertising company XML file (adcom-01.xml)” shown in FIG. 10A is stored in the advertising distribution system 4410 of the Internet advertising company. It is prepared by temporarily storing it in a device or memory.

  Here, in the time management system 4110, for example, when the Web-API corresponding program 5150 including the “Web-API code for Internet advertising company” shown in FIG. In the time management system 4110, the measurement start time (Ts) is acquired at “1sttime” and the measurement end time (Te) is acquired at “2ndtime” periodically or at any time.

As shown in FIG. 10, the time point based on the measurement start time (Ts) and the measurement end time (Te) acquired in the time management system 4110 is the above-described configuration, that is, a dedicated application point issuing program. Based on the identification information 2321 of the advertisement distribution system 4410, the condition management program 5120 of the time management system 4110 having a calculation function equivalent to the point consumption program and the issue target data 7042 (FIG. 18) Guidance guide data 6041 (FIG. 18) consisting of issue condition parameters 7043 (FIG. 18) is extracted, and based on the target time data 8042 (FIG. 18) set in the issue target data 7042 and the issue condition parameters 7043, The number of time points issued is Example 1. The point issuance history data recording method calculated in the same manner as the calculation method described in [Issuance point calculation processing based on time measurement processing] and further described in [Time point issuance history data management processing] in the first embodiment. Similarly, the user ID 7011 of the user, the identification information 2321 of the advertisement distribution system 4410, and the history data relating to the issuance of time points including the calculated number of time points issued are recorded in the point management database 3070. .

  Further, the information on the time point issued in this way is obtained by the above-mentioned [Web-in the net shop] by the Web-API code shown in (c) “Provision of time point information by Web-API code” in FIG. Acquisition of Measurement Time by API] In the same manner as described above, it can be provided to a user who views an advertisement of the above-mentioned Internet advertising company.

  As described so far, the first embodiment of the present invention is characterized in that the promotional point in units of time is a time point that is issued or consumed by measuring a predetermined elapsed time at a specific location of the user, In addition, the second embodiment is characterized in that the sales promotion point in units of time is a time point for measuring and issuing or consuming a predetermined time related to the user's specific operation. In the third embodiment of the present invention, An unprecedented advertisement based on the attribute data of the user and the history data of the time point through a transaction (trading) of the user with the time point and a sponsor who wants to view the advertisement. A method is provided.

  With the globalization and informatization of society, the pronoun of basic lifestyle demands, such as clothing, food, and living, is changing to more active expressions such as fashion, gourmet, and living amenity. Additional life desires such as leisure and sports are penetrating into the lifestyle, and the time points in the first embodiment and the second embodiment according to the present invention are predetermined for the specific location and specific operation of the user related to such lifestyle elements. The promotion point is based on the time issued according to the elapsed time, and the third embodiment according to the present invention is correctly based on the compatibility between such lifestyle elements and time point issuance history data. It enables "behavioral targeting advertising".

  The above "behavioral targeting advertisement" is, for example, according to Kotobank (provided by Asahi Shimbun), Wikipedia, etc., "A type of advertisement using the Internet, based on browsing history of a personal website and search history of a search engine, “Distributing advertisements according to each user's preference”, which is based on “A method for estimating the interests of customers based on the behavioral history of customers targeted for advertisements and delivering targeted Internet advertisements” Yes, most advertising sponsors and advertising media companies typically spend a huge amount of marketing costs to obtain information about such customer behavior history. It is extremely rare to be done.

  The “behavioral targeting advertisement” according to the third exemplary embodiment of the present invention is configured by buying and selling time points between a user and a sponsor, and further, buying and selling of the time points, that is, a user with respect to sponsor advertisement content. The viewing time and the user's time point are exchanged by the unit of time, and the purchase amount based on the exchange rate of the exchanged unit of time and the unit of money is paid from the sponsor to the user. In the buying and selling of points, the “behavior” is provided by adding a configuration in which a “targeting guide” regarding the compatibility between the lifestyle elements and the issuance history data of the time points to be bought and sold is provided to the sponsor that determines the conversion rate. "Targeting advertising" is rationally implemented through active provision of information by users And wherein the door.

  Here, the inventor of the present application has already stated in the patent application “Point purchase system” (Japanese Patent Application No. 2000-42088, filed on Feb. 18, 2000) that “the user passes through the promotion point server device 102 from the terminal 110. It is possible to receive or consume store-specific sales promotion points, and to exchange the sales promotion points with electronic tickets that are distributed without depending on the store. The electronic check issuing game server device 120 can be accessed to play a game, etc., and an electronic check can be issued, and the user can access the electronic check consumption server device 122 from the terminal 121 using this electronic check, Can exchange orders or purchase promotional points from different publishers. And by, the technology to complement pair customer service between companies mutually, are discussed in detail.

  Further, claim 1 of Patent No. 3881325 “Electronic chip distribution system” (original application May 20, 1999) granted to the inventor of the present application includes “Distribution and replacement of electronic chips for sales promotion”. In the electronic chip management system having a computer for controlling the rate, etc., the electronic chip management system provides various game homepages or quiz homepages, accepts form data from users including answers to the various homepages, An electronic chip issuing game server device which is a computer that requests a company ID, a game type, an exchange rate and an expiration date from the electronic chip issue management server device based on the form data, and calculates the number of chip issues based on reply information to the request; An electronic chip issuance condition database, and The requested company ID, game type, exchange rate, and expiration date in the database are returned to the electronic chip issuing game server device, and then the internal chip of the database is determined by the number of chip issues transmitted from the game server device. Electronic chip issuance management server device that is a computer that updates the contents of the issuance number field, and electronic chip history management server device that is a computer that manages a database based on the chip issuance number, expiration date, and user ID transmitted from each server device And the company ID input from the advertising company client device in advance and stored in the database of the electronic chip issue management server device, the game type related to the electronic chip, the maximum number of chips, the exchange rate, and the expiration date, Corresponds to the game type When the user answers the game homepage or the quiz homepage, the form data including the answer is sent from the user client device. Sent to the electronic chip issuing game server device, the electronic chip issuing game server device generates a command to display the home page of the advertising company corresponding to the received form data, and displays the home page of the advertising company on the advertising company WWW server device The correct answer of the game or quiz is displayed on the homepage of the advertising company, and the electronic chip issuance game server device calculates the number of chip issuances corresponding to the answer of the form data to the electronic chip issuance management server device. By sending The server can receive an electronic chip, and each server cooperates to provide a service in which the advertisement of the advertising company is displayed on the advertising company's homepage together with a correct answer to view the advertisement provided by the user. An electronic chip management system. ”, And discloses a technology that enables effective advertisement based on the history management of user operations related to electronic chips (electronic sales promotion points).

  As described above, the third embodiment of the present invention includes the above-mentioned patent application “point purchase system” (Japanese Patent Application No. 2000-42088, application February 18, 2000) and patent “electronic chip distribution system” (No. 3881325, current application). While the time-based sales promotion point according to the present invention is applied to the “electronic chip” of May 20, 1999), it is not disclosed in the patent application “point purchase system” or the patent “electronic chip distribution system” The following functions are added and configured.

That is, the time point issued to the user based on the technology described in the first embodiment or the second embodiment of the present invention is a function that is purchased by the advertisement sponsor. "Advertisement viewing guide" is provided in the "service menu" described in the "Registered registration operation", a specific advertisement content is selected by the user from the "advertisement viewing guide", and the selected specific content is When a user views and listens to a predetermined viewing time (Vt), the time point of the user corresponding to the viewing time (Vt) is a unit of time and a unit of money determined by a sponsor that delivers the specific advertisement content. Is automatically purchased based on the conversion rate, and a function is added in which the price is paid to the user through an electronic check to be described later

  The electronic check mentioned above is an electronic prepaid voucher that can be used for normal product purchases and service use at member stores and affiliated stores, or cash withdrawals by a predetermined method from a well-known ATM, etc. Secured by point purchase funds, managed and provided by a point management center.

  Such functions related to time point purchase based on advertisement viewing are linked with the functions of the first embodiment according to the present invention, and (1) the user encounters in the scene of normal consumer life and social procedures. By simply storing “waiting time” related to “supply”, “congestion”, and “excess” at a time point, an opportunity to acquire specific economic value is given by the time point, and ( 2) For the advertisement sponsor, for example, by presenting the user with the purchase price of the time point purchased in exchange for viewing the advertisement based on the example of the time point issuance history data provided by the point management center, it is effective and rational. (3) For member stores, it is specific to the time points that are issued easily without incurring the costs associated with issuing promotional points. The economic value is given, as well as increased customer satisfaction, along with the tie-up shop, so that the new sales opportunity is given to the user who has obtained the electronic check.

  Further, as a specific image of the function related to the purchase of time points based on advertisement viewing, first, a sponsor such as a company that distributes advertisements using the Internet uses a point management center by a client device such as a PC equipped with a Web browser. An advertisement viewing content registration form that can register advertisement viewing content in the “advertisement viewing guide” is provided in the web browser of the client device when a web page published by is accessed and logged in by a predetermined login operation. If the advertisement viewing content to be provided to the user holding the time point by the predetermined viewing guide registration operation or the purchase price for purchasing the time point is registered, the advertisement viewing content and time of the registered sponsor are registered. Point purchase price, etc. , It will be published as an advertisement content viewing guide "advertisement viewing guide", which will be described later.

  Here, for example, a web page opened by the point management center using a client device such as a smartphone (mobile phone) in which the above-described dedicated application is installed or a PC equipped with a web browser is installed by a user who has time points. When the user logs in by a predetermined login operation, the “service menu” including the “advertisement viewing guide” is displayed on the dedicated application or the web browser of the client device, and the “advertisement viewing guide” is selected. An advertisement content viewing guide is provided.

The above advertisement content viewing guide is composed of an advertisement category list display area for selecting an advertisement content category and an advertisement content list display area for selecting an advertisement content displayed corresponding to the advertisement category. For example, when “home appliance” in the advertisement category list is selected, advertisement content corresponding to the “home appliance” in the selected category is displayed as a list by text or image, and “Panasonic When “New Product” is selected, the selected advertisement content and an advertisement reproduction program for reproducing the selected advertisement content are downloaded from the point management center to the client device, and the detailed contents are downloaded in the dedicated application or the Web browser. (Texts registered by sponsors, Advertising due to image overview, viewing time, conversion rate, point Baika) is displayed together with the content playback screen.

  When the user selects the viewing start button on the content playback screen, the playback of the advertising content is started and the playback start time is acquired by the advertising playback program. When the advertisement content is viewed and the reproduction of the advertisement content is completed, the reproduction end time is acquired by the advertisement reproduction program, and a content viewing parameter including the start time, the end time, and the user ID is obtained. Then, it is transmitted from the client device to the advertisement management system of the point management center via the Internet, and the transmitted content viewing parameter is acquired by the advertisement management system.

  Of course, there are cases where the user interrupts or resumes the viewing of the advertising content for various reasons. For example, when the pause button is selected by the user or when any stop factor is detected, the advertisement is displayed. The playback of the content is temporarily stopped, and the time when the playback is stopped is set as the viewing stop time in the content viewing parameter of the advertisement playback program. For resumption of viewing by the user, for example, the pause button is selected again by the user. When the stop factor is released, the playback of the advertisement content resumes, and the time when the pause button is selected again or the stop factor is released is set as the viewing restart time in the content viewing parameter of the advertisement playback program. The viewing time by the user, the content viewing parameter While being recorded can also be a way playback of the advertising content is performed.

  Thus, when the content viewing parameter is acquired in the advertisement management system, the time point purchase process based on the acquired content viewing parameter is executed in the advertisement management system, and the time point corresponding to the user viewing time is set. Consumption processing is performed, and payment of the purchase price for the user's time point purchased according to the viewing time is performed by [payment processing of time point purchase amount by electronic check] described later.

  Note that the advertisement content may be provided by a known streaming method, not by the download described above. In this case, the advertisement reproduction program can be replaced by a well-known video reproduction program. The viewing start time (Vs) and the viewing end time (Ve) are delivered from the advertisement distribution system of the advertisement sponsor that distributes the advertisement content by streaming to the advertisement management system via the well-known Web-API described above. .

  In addition, as described above, the electronic check is an “electronic prepaid voucher” secured by the funds of the advertising sponsor that purchases the user's time point according to the viewing time. In member stores and affiliated stores where the position notification device described in Example 1 is installed, this electronic check can be used in the same way as cash. Depending on the cooperation between the point management center and the financial institution, a well-known ATM can be used. Cash can be withdrawn according to the face value of the electronic check.

  As described above, in the third embodiment of the present invention, in addition to the same functions as the first and second embodiments according to the present invention, the advertisement viewing system through the time point that is a sales promotion point in units of time, The economic value of the time points held by the user is clearly indicated, and the advertisement by the advertisement sponsor can be performed rationally and effectively.

Hereinafter, the details will be described with reference to the drawings.
FIG. 11 shows an embodiment according to the present invention that employs a method of exchanging (consuming) time points held by a user for monetary value by viewing advertisement content, as a method for consuming time points according to the first and second embodiments of the present invention. FIG. 10 is an overall configuration diagram related to Example 3.

  The flow symbols (A) to (E) described in FIG. 11 above are configurations related to the advertisement viewing time measurement, and the time point described in the first embodiment in (A) is issued at the member store 1300, and (B ), Content data 7091 and point purchase price data 7092 including viewing time (Vt) and a conversion rate are registered by the sponsor 1500 as data related to the “advertisement viewing guide”, and the user 1200 is registered by the sponsor 1500 in (C). Advertisement content is selected by the user 1200 from the “advertisement viewing guide”, the selected advertisement content is viewed by the user 1200 in (D), the viewing time is measured, and the viewing time is displayed in (E). The process of calculating the purchase amount of time points corresponding to is shown.

  Further, the flow symbols (F) to (H) shown in FIG. 11 are configurations related to purchase of time points by electronic check, and the electronic check security issued to the user 1200 in (F), that is, The money equivalent to the purchase amount of the time points is transferred from the designated account 1510 of the sponsor 1500 to the management account 2109 of the point management center 1110 by the automatic transfer process, and the electronic issued by the sponsor 1500 in (G). The check is used by the user 1200 at the member store 1300 or the affiliated store 1400 via the electronic check payment form 5281 and corresponds to the amount of electronic check used via the electronic check payment form 5281 in (H). The clerk performing the point management center through automatic transfer processing From the 1110 management account 2109 of showing the process to be transferred to the receiving account 1410 of the receiving account 1310 and the tie-up shop 1400 of the merchant 1300.

  First, the process of the flow symbols (A) to (E) described in the configuration diagram of FIG. 11 will be described in detail using the schematic diagram of FIG.

[Predetermined registration operation for "Advertising viewing guide"]
As shown in FIG. 12 (a), a sponsor 1500 such as a company that distributes advertisements via the Internet using a Web server system or the like is connected via the Internet 1900 by a client device 2510 such as a PC equipped with a Web browser. A Web page related to “Registering an advertisement viewing guide” published by the Web server device 2110 or the like of the point management center 1100 is accessed, and a predetermined login process by the sponsor 1500, that is, a sponsor for the sponsor provided in the Web page. When the sponsor ID 7081 and password of the sponsor 1500 are input and submitted (data input) to the login form, the sponsor ID 7081 and password submitted are sent to the advertisement management system of the point management center 1100. When the login by the sponsor 1500 is established by the process of checking whether the sponsor ID 7081 and the password are registered in the sponsor management database 3080, the content is registered by the advertisement management system 4120. The form 5581 is supplied (displayed) to the Web browser of the client device 2510, and the sponsor 1500 performs a predetermined viewing guide registration operation on the content registration form 5581.

This predetermined viewing guide registration operation is an operation in which the sponsor 1500 registers the content of the advertising content that the user who owns the time point views, and first, in the content setting field of the content registration form 5581, For example, when a text related to the title of the advertising content is input or an image or a moving image is selected from a local data storage device provided in the client device 2510, the advertising plan ID 8092 includes the text, the image, or the moving image. Content data 7092 including (FIG. 23) is configured, and the viewing time (Vt) 8093 (FIG. 23) of the advertisement content to be viewed by the user is set in the point purchase price setting field of the content registration form 5581 Or the vision By setting a conversion rate 8094 (FIG. 23) between the unit of time points to be purchased and the unit of money corresponding to the listening time (Vt), the point purchase price comprising the viewing time (Vt) 8093 and the conversion rate 8094 is set. When data 7093 is configured, and the configured content data 7092 and point purchase price data 7093 are submitted (data input), they are acquired by the advertisement management system 4120 of the point management center 1100 and the advertisement management system 4120. The advertisement viewing management program 5150 of the application server device 2120 that constitutes is executed.

  By executing the advertisement viewing management program 5150, the database management server device 2130 is controlled, and the acquired content data 7092, the point purchase price data 7093, the sponsor ID 7081, and the category corresponding to the advertisement plan ID 8092 of the content data 7092. The code is recorded in the content management database 3090 as advertisement viewing guide data 6091 according to the record layout of the content management database shown in FIG.

  In addition, the advertisement viewing guide data of each sponsor registered as described above is a content viewing guide provided to the user by a [predetermined advertisement viewing operation by the user] described later.

It is published in “Advertising Viewing Guide”.
[Specified advertisement viewing operation by the user]
As shown in FIG. 12 (b), [predetermined issuing operation by user], [time measuring process based on issuing operation], and [issue processing for issuing point based on time measuring process] in the first embodiment of the present invention described above. ] The user 1200 holding the time point issued by the above-mentioned user via the Internet 1900 by a user client device such as a PC equipped with a web browser or a smartphone (mobile phone) in which the above-described dedicated application 4210 is installed. The user accesses a Web page provided to the user by the Web server device 2110 of the point management center 1100 and the like, and the user performs a predetermined login process by the user 1200, that is, the user login form provided on the Web page. User ID 7011 of 1200 15) and a password are input and submitted (data input), the submitted user ID 7011 (FIG. 15) and password are acquired by the time management system 4110 of the point management center 1100 and the acquired The user 1200 is logged in by a process in which the user ID 7011 (FIG. 15) and the password are registered in the user management database 3010 by the authentication processing program 5110 of the application server apparatus 2120 constituting the time management system 4110. When established, a “service menu” including an “advertisement viewing guide” is provided (displayed) by the Web browser of the user client device or the dedicated application 4210, while the user 1200 receives “advertisement viewing”. Then id "select the (touch or click), content viewing guide 9400 is provided (displayed).

  The content viewing guide 9400 includes, for example, lifestyle elements such as “living room”, “health”, “beauty”, “gourmet” culture, “leisure”, and “sport” as shown in FIG. A list of corresponding categories, a category list display area where a specific category can be selected from the list, and a list of advertising content displayed corresponding to the category selected in the category list, It is configured by a content list display area in which specific advertisement content can be selected from the list.

Here, for example, when “Beauty” in the advertisement category list is selected by the user, a category code corresponding to “Beauty” of the selected category is transmitted from the user client device via the Internet 1900. When the transmitted category code is acquired by the advertisement management system 4120 and transmitted to the advertisement management system 4120 of the point management center 1100, the advertisement viewing management program 5150 of the application server device 2120 constituting the advertisement management system 4120 is executed. Executed.

  By executing the advertisement viewing management program 5150, advertisement viewing guide data 6091 including the advertisement plan ID 8092 (FIG. 23) corresponding to the acquired category code is sequentially extracted from the content management database 3090, and the sequential extraction is performed. An advertisement content list including the content ID 7091 of the generated advertisement viewing guide data 6091, the text data of the content data 7092, and the point purchase price data 7093 is generated, and the generated advertisement content list is transmitted via the Internet 1900. The advertisement management system 4120 transmits the advertisement content list to the user client device, and the transmitted advertisement content list is acquired by the Web browser of the user client device or the dedicated application 4210. , The acquired advertising content list by Web browser or the dedicated application 4210 of the user client device, is displayed on the display screen of the user client device.

  Further, when “1” (a new product of Panasonic) is selected from the above-mentioned advertisement content list by the user, for example, the content ID 8091 corresponding to “1” of the selected advertisement content list is described above. A user ID 7011 acquired by the time management system 4110 in a predetermined login process is transmitted from the user client device to the advertisement management system 4120 of the point management center 1100 via the Internet 1900, and the transmitted content ID 8091 and user When the ID 7011 is acquired by the advertisement management system 4120, the advertisement viewing management program 5150 of the advertisement management system 4120 is executed. As a result, the advertisement viewing guide data corresponding to the acquired content ID 8091 is executed. 6091 is extracted from the content management database 3090, and the point management program 5130 of the time management system 4110 is executed. By the execution, point data 6071 including the acquired user ID 7011 is sequentially extracted from the point management database 3070. Advertising content comprising the extracted advertisement viewing guide data 6091, moving image data corresponding to the moving image code constituting the content data 7092 of the advertisement viewing guide data 6091, and an advertisement reproduction program 5151 for reproducing the moving image data, and The time point information of the user 1200 including point data 6071 including the sequentially extracted user IDs 7011 is transmitted to the user client device via the Internet 1900.

  When the advertisement content and the time point information transmitted in this way are acquired by the Web browser or the dedicated application 4210 of the user client device, the content data 7091 and the point purchase price of the advertisement viewing guide data 6091 constituting the advertisement content. The advertising content of the sponsor 1500 comprising data 7092 and, for example, a content playback screen 9500 displaying an initial image of the moving image data played back by the advertisement playback program 5151, together with the time point information of the user 1200, the user client It is displayed on the display screen of the user client device by the Web browser of the device or the dedicated application 4210.

As shown in FIG. 12, the advertisement reproduction program 5151 includes a content viewing parameter 7102 for measuring the viewing time of the moving image data by the user 1200. In addition to this, the login state of the user 1200 In order to prevent the system load and security weakening due to the continued operation, the authentication code 6510 including the identification code 6530 of the advertisement reproduction program 5151 and the user ID 7011 of the user 1200 may be set in advance. In this case, the identification code 6530 of the advertisement reproduction program 5151 is temporarily recorded in the advertisement reproduction program management file 3510 by the advertisement management system 4120 of the point management center 1100, for example.

[Time measurement process based on advertisement viewing operation]
Further, regarding the time measurement of advertisement viewing by the user 1200, as shown in FIG. 12C, the “viewing start button” on the content reproduction screen 9500 displayed by the Web browser of the user client device or the dedicated application 4210. Is selected (touched or clicked) by the user 1200, the advertisement playback program 5151 is executed, and the execution time is set as the viewing start time (Vs) in the content viewing parameter 7102 of the advertisement playback program 5151. At the same time, the moving image data is reproduced, and when the viewing time 8092 (Vt) based on the point purchase price data 7092 of the advertisement viewing guide data 6091 is reached, the reproduction of the moving image data is ended, and the viewing end time is ended. The content viewing parameter as time (Ve) The content ID 8091 of the advertisement viewing guide data 6091 is set in the content viewing parameter 7102, and the content viewing parameter 7102 is transmitted from the user client device to the point management center 1100 via the Internet 1900. To the advertisement management system 4120.

  The above-described moving image data corresponding to the moving image code of the advertisement viewing guide data 6091 and the advertisement reproducing program for reproducing the moving image data are downloaded to the user client device, and the time for viewing the advertisement by the user is displayed. As for the configuration to be measured by the parameters, if the method described in [Acquisition of measurement time by Web-API in Internet advertisement] in the second embodiment of the present invention is adopted, the advertisement distribution system 4410 of the above-described Internet advertisement company (FIG. ) In which the advertising content is distributed, that is, in FIG. 10 used in the description of [Acquisition of Measurement Time by Web-API in Internet Advertising], the Internet advertising company is made to correspond to the sponsor 1500 (FIG. 13), and , The advertisement reproduction system 4410 Corresponding to the program 5151 (FIG. 13), the advertisement content to the movie data corresponding to the movie code of the advertisement viewing guide data 6091 (FIG. 13), and the time measurement parameter 7411 to the content viewing parameter. By making it, it can comprise similarly.

  Here, in the above-mentioned time measurement process of advertisement viewing by the user, the advertisement viewing by the user is not necessarily continuous due to the user's convenience or the stop factor due to the client device or the communication state, etc. For example, when a “pause button” on the content playback screen is selected (touched or clicked) or a stop factor is detected by the user, the playback of the video data is stopped by the advertisement playback program. When the stop time is set as the content viewing parameter of the advertisement playback program as the viewing stop time (Vp1) and the “pause button” is selected (touched or clicked) again or the stop factor is released, When the playback of the video data is resumed by the advertisement playback program In addition, the resume time is set as the viewing resume time (Vr1) in the content viewing parameter of the advertisement playback program, and the user selects the nth time (touch or click) for the “pause button” or For the nth detection or release, the moving image data is reproduced by the advertisement reproduction program while the viewing stop time (Vpn) and the viewing resumption time (Vrn) are sequentially set in the content viewing parameter of the advertisement reproduction program. You may comprise as follows.

[Calculation of time point purchase amount based on time measurement process]
As shown in FIG. 12 (d), the moving image data, which is the advertisement content based on the advertisement viewing guide data 6091 selected by the user 1200, is viewed by the user 1200, and the viewing time is set. When the content viewing parameter 7102 of the advertisement reproduction program 5151 is acquired in the advertisement management system 4120 of the point management center 1100, first, the advertisement viewing management program 5150 of the advertisement management system 4120 relates to the content viewing parameter 7102. The identification code 6530 of the advertisement reproduction program 5151 which is a predetermined component of the authentication code 6510 preset in the transmitted content viewing parameter 7102 is authentic. Further, it is a process of checking whether the user ID 7011 is registered in the user management database 3010. For example, the identification code 6530 matches that recorded in the advertisement reproduction program management file 3510, and the user ID 7011 Is used as a search key, the basic user data 7013 (FIG. 15) and user attribute data 7014 (FIG. 15 and the like are detected from the user management database 3010, so that the viewing start time (Vs ) And the viewing end time (Ve), or the above-mentioned nth viewing stop time (Vpn) and viewing resumption time (Vrn) are extracted from the content viewing parameter 7102 and based on the extracted data The user viewing time (Vu) is, for example, the viewing Formula {Vu = (Ve−Vs) − for subtracting the difference between the viewing stop time (Vpn) and the viewing resumption time (Vrn) for the n times from the difference between the start time (Vs) and the viewing end time (Ve) ((Vr1−Vp1) + (Vr2−Vp2) + (Vr3−Vp3) +... + (Vrn−1−Vpn−1) + (Vrn−Vpn)))}.

  Next, as shown in FIG. 12, by the advertisement viewing management program 5150 of the advertisement management system 4120, the number of time points consumed based on the point purchase price data 7093 of the content viewing parameter 7102 with respect to the user viewing time (Vu) and A time point purchase amount for the number of consumptions is calculated.

  Here, the number of consumed time points is determined by the conversion rate between the time unit of the user viewing time (Vu) and the time point unit. For example, if the user viewing time (Vu) is 30 seconds, From the conversion rate (60: 1) of “second” which is the unit of time of 30 seconds and “minute” which is the unit of time point, the number of consumption of time points for the user viewing time (Vu) of 30 seconds is Assuming that 0.5 TP (TP is a unit of time point) or if the user viewing time (Vu) is 1 minute, “minute” that is the unit of time for 1 minute and “minute” that is the unit of time point From the conversion rate (1: 1), the number of time points consumed for 1 minute of the user viewing time (Vu) is determined as 1TP.

  Further, the purchase amount of the time point purchased according to the user viewing time (Vu), that is, the time point purchase amount (Bp) is the point set in the advertisement viewing guide data of the unit of time point and the unit of money. When calculated based on the conversion rate 8094 (FIG. 23) of the purchase price data 7093 and the number of consumptions of the above time points, for example, when the conversion rate 8094 is “10”, the user viewing time (Vu) corresponds to 30 seconds. The time point purchase amount (Bp) to be calculated is 5 yen from “10” of the conversion rate 8094 and the time point consumption number 0.5TP, and corresponds to the above user viewing time (Vu) 1 minute. The time point purchase amount (Bp) is calculated as 10 yen from “10” of the conversion rate 8094 and the number of time points consumed 1TP.

In this way, when the time point purchase amount (Bp) for the user viewing time (Vu) of the sponsor 1500 based on the advertisement viewing guide data 6091 is calculated, the time management system 4110 of the point management center 1110 is further updated. The point management program 5130 of the application server apparatus 2120 to be configured is executed. As a result of the execution, the user ID 7011, the processing category 8072 corresponding to the “consumption” of the time point (FIG. 21), and the time point corresponding to the consumption number Point data 6 relating to consumption of time points consisting of the number and the content ID 8091 constituting the consumption history data 7074 (FIG. 21)
071 (FIG. 21) is generated, and the generated point data 6071 is recorded in the point management database 3070.

In the above description, the time point purchase amount by the sponsor who has registered the advertisement viewing guide data is the time point purchase amount (Bp) corresponding to the user viewing time (Vu). The time point purchase amount (Bp) Can be calculated according to an arbitrary condition set by the sponsor and based on the viewing time 8093 (Vt) shown in FIG.
"This is because the actual purchase amount by the sponsor is the time point actual purchase amount (Bn). For example, the time point actual purchase amount (Bn) is the ratio of the user viewing time (Vu) to the viewing time (Vt). (Rv) and the above time point purchase amount (Bp), that is, a formula {Bn = Bp (Vu ÷ Vt)}, or the time point actual purchase amount (Bn) is , A condition based on a comparison between the user viewing time (Vu) and the viewing time (Vt), that is, the following conditional expression:

if (Vu ≧ Vt) {
Bn = Bp;
} else {
Bn = Bp * ((Vt-Vu) / Vt);
} else return false;

Therefore, it can be realized by configuring as given.

  Information regarding such payment terms is described in the aforementioned advertisement content viewing guide 9400 (FIG. 12) and provided to the user. "

  As described above, the time points held by the user are exchanged with the time for viewing the advertisement delivered by the sponsor, and the time points for the advertisement viewing time can be purchased at the exchange rate with the unit of money. For example, it will be an attractive service for users, and it is expected that more consumers will become users of time points that can be easily saved, and new advertising sponsors will participate accordingly. Furthermore, even small-scale and small-capacity stores can easily issue time points without worrying about the cost of issuing promotional points, so member stores and affiliated stores will be expanded.

  Here, the time point according to the present invention is issued by the point management center according to the time supplied by the consumer (user) instead of the sales, while the conventional sales promotion point is issued according to the sales. For example, for the type of time supplied by the consumer (user), depending on the congestion waiting time, supply waiting time, excess waiting time, etc., as will be described later, the issue target ID related to the issue target data of the member store guide database Information regarding the behavior of the consumer (user) can be obtained by refining the business code of the member store for which the time point is issued to the consumer (user) into the categories as will be described later. Can be stored in the point management database of the point management center as time point issuance history data.

Further, the issuance history data accumulated in this way is information attached to the time point sold to the sponsor by the voluntary will of the consumer (user), for example, the consumer (user) who sold the time point. "Targeting guide" (guide to narrow down the target for effective advertising) based on the relevance and suitability of the attribute data, and the well-known Web service (via a Web browser) by the point management center This is a service that provides information, etc., and typical examples include Google search and Wikipedia). The “guide” enables the above-mentioned “behavioral targeting advertising” to be implemented efficiently, so consumers (users) Improved values of the sponsor for time points with, Baika time points, i.e., it can be expected that the exchange rate between the unit and the currency unit of time points is set high.

  That is, according to the third embodiment of the present invention, data regarding user attributes and behavior is reasonably provided by the user himself / herself through the buying and selling of time points between the consumer (user) and the sponsor. The efficiency of "targeting advertising" will be dramatically improved.

  As described above, the configuration relating to the provision of the “targeting guide” is added to the third embodiment of the present invention. For example, the configuration is a condition management program for an application server device that constitutes a time management system of a point management center. According to the first and second embodiments of the present invention, information related to time point issuance, that is, a time point issued by measuring a predetermined elapsed time at a specific location of the user and a predetermined elapsed time related to the specific operation of the user 21 is the history data of time points issued and measured, and the information recorded as issue history data 7073 constituting the point data 6071 of the point management database shown in FIG. 21, and the user to whom the time points are given Attribute data of the user management database shown in FIG. An HTML program including information recorded as user attribute data 7014 constituting the user data 6011 and including a script language such as JavaScript or PHP, Java language, or the like is generated, and the generated HTML program is stored in the point management center. Based on the configuration provided to the sponsor via the Web service.

  Regarding the Web service of the point management center related to the above “targeting guide”, the setting related to the industry code related to the guide guide ID of the member store guide database and the issue related to the data to be issued, which will be described below based on the schematic diagram of FIG. This is realized by setting the target ID and adding the issue history data to the record layout of the point management database.

  First, regarding the industry code related to the guidance guide ID 7041 of the member store guide database 3040 shown in FIG. 18, that is, the industry code 7022 referred to from the member store management database 3020 (FIG. 16), for example, the 100th series of the industry code 7022 Is the “restaurant”, the lower two digits of the 10th to “Japanese”, the 20th to “Western”, the 30th to “Chinese”, and the 120th For example, if the last digit 1 is "French cuisine", 2 is "Italian cuisine", and 3 is "Spanish cuisine" “121” is set in 7022. For example, the industry code 500 series is set as “treatment”, and the last 2 digits 10 series is set as “beauty”, and the 20th code. Corresponds to "Massage" and the 30th to "Chiropractic", and the lower 1st digit of the 510th to indicate "Beauty" is "Beauty Salon" and 2 is "Esthetic" If “3” is associated with “Barber”, “511” is set in the industry code 7022 of the member store 1300 (FIG. 13) that operates the beauty salon. Since it is recorded in the member store management database 3020, the member is configured by setting on the guide guide setting form 5381 (FIG. 5) described in [Registration process of “member store guide”] in the first embodiment of the present invention. For the guide guide data 6041 of the store guide database 3040, for example, “121” is displayed in the industry code related to the guide guide ID 7014 of the member store that provides the French cuisine, Hospital is "511" to the industry code according to the guide guide ID7014 of merchant 1300 for business, and are reflected, respectively.

Next, regarding the issue target ID 8041 related to the issue target data 7042 of the member store guide database shown in FIG. 18, for example, the time point issue target is “congestion waiting time”, “supply waiting time”, “excess” In the case of “waiting time”, the 10th series of the issue target ID 8041 corresponds to the “waiting” time, and the last one digit is the type of the “waiting” time, with 1 being “congested” and 2 being For example, in the issuance target setting field of the guidance guide setting form 5381 (FIG. 5), for example, the member store 1300 with the industry code “511” is associated with “supply” and number 3 with “excess”. When “excess standby time” is set as a time point issue target, the issue target ID 8041 can be set as “13”.

  On the premise of the above setting, as shown in FIG. 13, for example, as in the first embodiment of the present invention, for example, a member store 1300 in which the above-described position notification device 2320 is installed (a beauty salon with an industry code “511”). When the time point 30TP is issued for the user 1200 having the client device 2210 in which the above-described dedicated application 4210 is installed with the excess standby time (issue target ID “13”) as a target, As described in the point issuance history data management process], the number of time points issued and the authentication code 6510 are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and a predetermined authentication code verification is performed. By processing, the member store ID of the member store 1300 based on the identification information 2321 of the position notification device 2320 7021 and the user ID 7011 of the user 1200 based on the identification information 4211 of the dedicated application 4210 are acquired by the time management system 4110 of the time management center 1110 and the point management program of the application server device 2120 constituting the time management system 4110 5130 is executed.

  Here, with respect to the process executed by the point management program 5130, the history data corresponding to the “issue” of the time point described in the above “time point issuance history data management process” is recorded in the point management database 3070. First, based on the acquired member store ID 7021, the industry code 7022 (here, “511” corresponding to the beauty salon) of the member store guide database 3040 and “Px1,. Py1 ”and the issuance target ID 8041 (here,“ 13 ”corresponding to the congestion waiting time) are referenced, and the user attribute data 7014 of the user management database 3010 shown in FIG. From, for example, Nihonbashi, Chuo-ku, Tokyo (Zip Code: 103-0007) The attribute data of a housewife (Occupation: 03) living in her 40s (Age: 40) female (Sex: F) is referred to, and the referenced industry code 7022 “511” and member store location data 8021 “Px1, Py1 ”, issue target ID 8041“ 13 ”, time point issue number“ 30TP ”, and user attribute data 7014 based on“ 103-0007,03,40, F ”, including the member store ID 7021 History data 7073 (“pt00001 (member store ID), 511, Px1, Py1, 13, 30TP, 103-0027, 03, 40, F”) is generated, and the generated issuance history data 7073 is shown in FIG. In accordance with the record layout of the point management database shown in FIG.

  Note that the issuance history data recording method by the point management program 5130 described above records history data corresponding to “consumption” of the time point described in the above “time point consumption history data management processing” in the point management database. It is also possible to apply to the processing.

  In this way, the issuance history data 7073 is accumulated every time a time point is issued according to a predetermined elapsed time at a specific location of the user or a predetermined elapsed time regarding the specific operation of the user, and the accumulated issuance history is stored. As shown in FIG. 13, the data 7073 is based on user lifestyle elements and user attribute data in the advertising content registration process by the sponsor 1500 described in the above “predetermined registration operation regarding the“ advertisement viewing guide ””. The “targeting guide” is provided to the sponsor 1500 as follows.

[Providing targeting guide]
With respect to a method for providing a targeting guide based on the issue history data of the entire user to the sponsor by the web service, as shown in FIG. Are connected by a Web network via the Internet 1900. First, when login by the sponsor 1500 described in the above [predetermined registration operation regarding “advertisement viewing guide”] is successful, the client device 2510 The web browser provides (displays) a content registration form 5581 having a “guide button” for calling up the “targeting guide”, and the sponsor 1500 selects (clicks) the “guide button”. When h) is being, by the Web server device 2110 in the time management center 1110, targeting guide 9600 is provided (displayed) to the Web browser of the client device 2510.

  Note that the initial screen of the targeting guide 9600 is configured with point data 6071 (FIG. 21) and an area in which the category of the content viewing guide based on lifestyle elements is displayed, for example, as shown in FIG. The category industry selection area 9610 including a pull-down menu for designating the industry of a member store belonging to the category included in the issue history data 7073 (FIG. 21) and the user history included in the issue history data 7073 constituting the point data 6071. A user attribute selection area 9620 consisting of pull-down menus for specifying attribute data (region, occupation, gender, age, etc.), and an area for displaying targeting information based on time point segment conditions, Targeting information that also serves as a selection area Constituted by the display area 9630.

  Next, when, for example, “Beauty” is selected from the targeting information display area 9630 of the targeting guide 9600 by the sponsor 1500, the selected “Beauty” is displayed as shown in FIG. When a pull-down menu for selecting a business type of a member store belonging to is displayed (activated) and “beauty salon” is selected from the pull-down menu, a business type code “511” corresponding to the selected “beauty salon” is displayed. ”Is submitted as a segment condition (data input), and the submitted segment condition (“ 511 ”) is acquired by the advertisement management system 4120 via the Web server device 2110 of the time management center 1110, Application server device 212 constituting the advertisement management system 4120 Condition management program 5120 is executed by the execution, the segment processing is made as to provide targeting information.

  Here, the segment processing related to the provision of targeting information by the condition management program 5120 is first related to the issuance in which the processing classification 8072 (FIG. 21) is “01” corresponding to the “issuance” of the time point from the point management database 3070. All the point data 6071 (FIG. 21) is referred to, and the time point number (UP-ALL) of the entire user is calculated by adding up the time point numbers constituting the time point data 7072 of the point data 6071 related to the issuance. The point data 6071 related to the issuance is referred to all the point data 6071 related to the industry code “511” composed of the issuance history data 7073 including the acquired industry code “511”, and the points related to the industry code “511”. data The time point number (UP-551) of the user who uses the “beauty salon”, which is the sum of the time point numbers constituting the time point data 7072 of 6071, is calculated. For example, the time point number of the entire user (UP-ALL) Is a process for generating a guide (1) composed of a graph showing the ratio of the number of time points (UP-551) of users using the “beauty salon” to the above-mentioned guide (1), The data is supplied to the Web browser of the client device 2150 by the Web server device 2110 of the time management center 1110 and displayed in the targeting information display area 9630 of the targeting guide 9600.

  Here, for example, as shown in FIG. 13C, when “housewife” is selected for occupation in the user attribute selection area 9620, the occupation classification corresponding to the selected “housewife” is selected. A segment condition (“511, 03”) consisting of “03” and the industry code “511” corresponding to the “beauty salon” is submitted (data input), and the submitted segment condition (“511, 03”) Is acquired by the advertisement management system 4120 via the Web server device 2110 of the time management center 1110 and the condition management program 5120 is executed. From the management database 3070, the processing category 8072 (FIG. 21) corresponds to “0” corresponding to “issue” of the time point. All the point data 6071 (FIG. 21) relating to the issuance is referred to, and the total time points constituting the time point data 7072 of the point data 6071 relating to the issuance are summed up (UP-ALL) In addition, all point data 6071 related to the industry code “511” including the issue history data 7073 including the industry code “511” of the acquired segment condition is referred to from the point data 6071 related to the “issue”. At the same time, the number of time points (UP-551) of the user who uses the “beauty salon”, which is the sum of the number of time points constituting the time point data 7072 of the point data 6071 related to the industry code “511”, is calculated. Point data 6 regarding industry code “511” 71, all the point data 6071 relating to the occupation category “03” consisting of the issuance history data 7072 including the occupation category “03” of the acquired segment condition is referred to, and the point data 6071 relating to the occupation category “03” The number of time points (UP-551-03) of the “housewife” who uses the “beauty salon”, which is the total number of time points constituting the time point data 7072, is calculated. ALL) is a graph showing the ratio of the number of time points of the user who uses the “beauty salon” (UP-551), and the “beauty salon” for the number of time points of the user who uses the “beauty salon” (UP-551). ”Is used to generate a guide (2) including a graph indicating the ratio of the number of time points (UP-551-03) of“ housewives ”using“ But the Web server apparatus 2110 in the time management center 1110 is supplied to the Web browser of the client device 2150, it is displayed in the targeting information display area 9630 of the targeting guide 9600.

Furthermore, here, for example, as shown in FIG. 13D, if “40s” is selected for the age in the user attribute selection area 9620, it corresponds to the selected “40s”. A segment condition (“511, 03, 40”) consisting of the age group “40”, the industry code “511” and the occupation category “03” corresponding to the “beauty salon” is submitted (data input) and submitted. The segment condition ("511, 03, 40") is acquired by the advertisement management system 4120 via the Web server device 2110 of the time management center 1110, and the condition management program 5120 is executed. By the segment processing similar to that described above, first, the processing classification 8072 (FIG. 21) is obtained from the point management database 3070. All the point data 6071 (FIG. 21) relating to the issuance which is “01” corresponding to the “issuance” of the points is referred to, and the total number of time points constituting the time point data 7072 of the point data 6071 relating to the issuance The total number of time points (UP-ALL) is calculated, and from the point data 6071 relating to the issue, the industry code “511” including the issue history data 7073 including the industry code “511” of the acquired segment condition All the point data 6071 is referred to, and the time points of the user who uses the “beauty salon” that is the sum of the time points constituting the time point data 7072 of the point data 6071 related to the industry code “511” (UP-551 ) And the industry code “5” All the point data 6071 related to the occupation category “03” including the issue history data 7072 including the occupation category “03” of the acquired segment condition is referred to from the point data 6071 related to “1”, and the occupation category “03”. Point data 6071 for time point data 7
The number of time points (UP-551-03) of “Housewife” using “Beauty Salon”, which is the total number of time points constituting 072, is calculated, and further, from the point data 6071 regarding the occupation category “03”, All the point data 6071 relating to the age division “40” composed of the issuance history data 7072 including the age division “40” of the acquired segment condition is referred to, and the time point data of the point data 6071 relating to the age division “03” The number of time points (UP-551-03-40) of the “housewife in the 40s” who uses the “beauty salon” that is the sum of the number of time points constituting 7072 is calculated. UP-ALL) A graph showing the ratio of the number of time points (UP-551) of users who use the “beauty salon” and the “beauty salon” are used A graph showing the ratio of the number of time points (UP-551-03) of the “housewife” using the “beauty salon” to the number of user time points (UP-551), “housewife” using the “beauty salon” Guide consisting of a graph showing the ratio of the number of time points (UP-551-03-40) of “housewives in their 40s” who use the “beauty salon” to the number of time points (UP-551-03) (3) ) Is generated, and the generated guide (3) is supplied to the Web browser of the client device 2150 by the Web server device 2110 of the time management center 1110 and the targeting information display area 9630 of the targeting guide 9600 is generated. Is displayed.

  Furthermore, here, for example, as shown in FIG. 13 (e), when “Nihonbashi, Chuo-ku, Tokyo” is selected for the area in the user attribute selection area 9620, the selected “Tokyo Metropolitan Government” is selected. As an area classification corresponding to “Chuo-ku Nihonbashi”, for example, a segment condition consisting of a postal code “103-0007” and an industry code “511” and an occupation classification “03” corresponding to the “beauty salon” (“511,03”). , 40,103-0007 ") is submitted (data input), and the submitted segment condition (" 51103, 40,103-0007 ") is sent via the Web server device 2110 of the time management center 1110. , Acquired by the advertisement management system 4120, and the condition management program 5120 is executed. From the point management database 3070, the processing classification 8072 (FIG. 21) is “01” corresponding to the “issue” of the time point, and the industry code “511” and the occupation classification “03” of the acquired segment condition. All the point data 6071 (FIG. 21) composed of the issuance history data 7073 including the age division “40” and the region division “103-0007” are referred to, and the issuance history data 7073 of the referenced point data 6071 is a member. The store ID 7021 (FIG. 21) and member store location data 8021 (FIG. 21) are referred to, and the member store name (Shop Name) is referenced from the member store management database 3040 (FIG. 16) using the member store ID 7021 as a search key. In the referenced point data 6071, the member store name (Shop Name), and the member store location data 8021 Then, for example, a guide (4) including a member store map 9601 regarding the distribution of time point matches with the segment condition and a member store list 9602 regarding the issue order of time points is generated, and the generated guide (4 ) Is supplied to the Web browser of the client device 2150 by the Web server device 2110 of the time management center 1110 and displayed in the targeting information display area 9630 of the targeting guide 9600.

  The guide (1), the guide (2), the guide (3), and the guide (4) are provided with a rendering engine that interprets a script language such as well-known HTML, CSS (Cascading Style Sheets), JavaScript, and PHP. For example, the member store map 9601 of the guide (4) is provided by the representative open source WebKit, and the map application by the program using the Google Map API web service described above is used. Offered as.

In this way, the point management center is a web service that can display various targeting guides corresponding to segment conditions that freely combine lifestyle element and attribute data items included in the time point issuance history data. Provided, the sponsor restricts the user who purchases the time point in the predetermined registration operation related to the “advertisement viewing guide” using the Web service, while increasing the purchase price of the time point purchased from the restricted user. By setting it, the cost-effectiveness of the advertisement can be completely guaranteed.

  That is, the user positively selects a sponsor who buys the time point he owns high from the content viewing guide of the “advertising viewing guide” described above, and the user is targeted for the sponsor. As a limited user, the sponsor's advertising content is viewed according to the regulation viewing time (Vt), so the cost-effectiveness for the sponsor is literally 100%.

  The sponsors described so far are not limited to sponsors that distribute advertisements, but sponsors are affiliated stores where time points are issued or partner stores where time points are consumed. By using the targeting guide to limit users who purchase time points to users who visit the store, such as by purchasing time points according to the viewing of advertising content related to the store's sales promotion plans, users can visit the store further In this case, in addition to the method in which the purchase price of the time point is paid by the electronic check described above, it is also possible to pay by discounting the selling price of the goods and services of the store. The purchase price should be set relatively high due to the cost of the goods and services. It can, it is possible to appeal to the user without the cost of the more attractive sales promotions.

  As described above, according to the advertising method based on the buying and selling of time points using the targeting guide, data acquisition related to user attributes and behaviors essential for “behavioral targeting advertising” is made transparent. As a result, the sponsors are almost automatically aggregated from an unspecified number of users, so sponsors can be rational and costly without requiring expensive media or advertising analysis tools. Highly effective “behavioral targeting advertising” can be implemented.

  Therefore, according to the present invention, various benefits that could not be realized by conventional sales promotion points are shared by users, sponsors, member stores, affiliated stores, and the like.

  Finally, the configuration relating to the issuance and consumption method of the electronic check used for the time point purchase price payment means indicated by the flow symbols (F) to (H) shown in the schematic diagram of FIG. 11 will be described.

[Payment processing of time point purchase amount by electronic check]
Regarding the payment processing of the time point purchase amount (Bn) to the sponsor user, as described above, when making a payment in actual money, for example, the user must disclose information on a bank account, and the sponsor However, it is extremely irrational to spend more than a small amount of time point purchase amount (Bn). This can be solved by adding a configuration relating to issuance and consumption of electronic checks as shown in the configuration diagram of FIG.

As shown in FIG. 14, the electronic check management program 5170 of the application server apparatus 2120 that constitutes the advertisement viewing management system 4120 of the point management center 1100 first performs electronic check issuance processing for the user 1200, and the electronic check issuance is performed. As a result of the processing, the data related to the electronic check issued in accordance with the time point purchase amount (Bp) described above follows the record layout of the electronic check management database in FIG. ”Is recorded in the electronic check management database 3100 as electronic check data 6101 consisting of an electronic check amount 7102 corresponding to the processing category 8101 (issue: 01) and the time point purchase amount (Bp). An advertising fee billing process is performed on the sponsor 1500, and the fee of electronic check amount 7102 corresponding to the time point purchase amount (Bp) is transferred from the designated account 1510 of the sponsor 1500 to the point management center 1100 by the advertising fee billing process. Are automatically transferred to the management account 2109.

  Note that the automatic transfer method from the designated account 1510 of the sponsor 1500 to the management account 2109 of the point management center 1100 is realized by a known automatic transfer function in a financial institution.

  Next, the electronic check issued as described above is sent from the user 1200 to the affiliated store 1400 in which the member store 1300 in which the location notification device 2320 described in the first embodiment of the present invention is installed and the location notification device 2420 is installed. , The amount of money corresponding to the amount of electronic check used by the user 1200 from the management account 2109 of the point management center 1100 to the receiving account 1310 of the member store 1300 and the partner store 1400 The money is automatically transferred to the receiving account 1410.

  The automatic transfer method from the management account 2109 of the point management center 1100 to the receiving account 1310 of the member store 1300 or the receiving account 1410 of the affiliated store 1400 is realized by a well-known automatic transfer function in a financial institution.

  Here, the configuration in which the user 1200 uses the electronic check is similar to the configuration described in the “predetermined consumption operation by the user” of the first embodiment according to the present invention described above, as illustrated in FIG. When the user 1200 having a client device 2210 such as a smartphone (mobile phone) having a known radio wave detector 2211 installed with the application 4210 comes to the member store 1300 or the partner store 1400, the member store 1300 or the partner store 1400 The position notification device 2320 or the position notification device 2420 included in the client device 2210 is detected by the client device 2210, and the reception measurement program 5210 of the client device 2210 detects a radio wave transmitted by the position notification device 2320 or the position notification device 2420. As long as the time measurement process continues, the The time measurement process by the reception measurement program 5210 continues even when the user 1200 pays for the purchase of goods, the eating and drinking or the service use at the member store 1300 or the affiliated store 1400. The partner store 1400 can confirm the balance of the electronic check held by the user 1200 by [Electronic check use confirmation processing] to be described later, and can accept the settlement by the electronic check.

  Therefore, if such a configuration is added to the above-mentioned “method for purchasing time points according to the advertisement viewing time”, the convenience of the user as well as the renewal of the customer for the member stores and affiliated stores. Since visits can be greatly expected, the number of member stores and affiliated stores that intend to participate in the distribution of time points according to the present invention increases, and the value of time points is improved in a chain.

[Use confirmation process of electronic check]
The process for confirming the effectiveness of the electronic check used by the user at the member store or partner store where the position notification device is installed can be configured as follows.

First, as shown in FIG. 14, the client device is performed when the user 1200 has the client device 2210 described above and visits a member store 1300 or a partner store 1400 in which the position notification devices 2320 and 2420 are installed. In the communication process via the Internet 1900 with the time point management center 1100 in the first embodiment according to the present invention [
The dedicated application is generated by the generation process of the authentication code 6510 described in the “predetermined issuing operation by the user” and the “predetermined consumption operation by the user”, that is, the predetermined position notification device verification process and the predetermined user verification process by the authentication processing program 5110 In the process of generating the authentication code 6510 composed of the identification information 4211 of 4210 and the identification information 2321 of the location notification device 2320 or the identification information 2421 of the location notification device 2420, the electronic check management program 5170, for example, A user ID 7011 (FIG. 15) of the user 1200 based on the identification information 4211 is extracted from the management database 3010, and the power of the user 1200 registered in the electronic check management database 3110 is extracted based on the extracted user ID 7011. The electronic check extraction process including the process of extracting the check data 6101 and, for example, the balance information of the electronic check based on the extracted electronic check data 6101 and the authentication code 6510 are sent from the time management system 4110 to the client device 2210. By adding an electronic check display process, the balance information of the transmitted electronic check is displayed on the display screen of the client device 2210 by the electronic check display program 5270 of the dedicated application 4210. The user 1200 can confirm that the member store 1300 or the affiliated store 1400 can use the electronic check owned by the user 1200.

  Here, a predetermined location notification device verification process by the authentication processing program 5110, that is, the identification information 2321 or 2421 from the location notification device database 3060 using the identification information 2321 or 2421 of the location notification device 2320 or 2420 as a search key. The location ID 7062 (FIG. 20) corresponding to the member store ID 7021 (FIG. 16) or the partner store ID 7031 (FIG. 17) of the member store 1300 or partner store 1400 where the position notification device 2320 or 2420 of 2421 is installed is detected. In the process, the affiliated store management database 3020 refers to the affiliated store attribute data 7023 (FIG. 16) based on the detected affiliated store ID 7021, or from the affiliated store management database 3030 based on the detected affiliated store ID 7031. Store attributes Data 7033 (FIG. 17), for example, when no data is recorded in the receiving account 1310 of the referenced member store attribute data 7023 or the receiving account 1410 of the affiliated store attribute data 7033, In addition to the electronic check balance information based on the electronic check data 6101 of the user 1200 extracted by the electronic check extraction process by the electronic check management program 5170, electronic check unusable information is sent from the time management system 4110 to the above-mentioned information. The balance information and the unusable information of the electronic check transmitted to the client device 2210 are displayed on the display screen of the client device 2210 by the electronic check display program 5270 of the dedicated application 4210, and the user 1200 Electronic chain A click can to make sure that it can not be used in the merchant 1300 or affiliated stores 1400.

  In addition, in the above, as a method for specifying the member store or affiliated store where the user has visited, in the first embodiment of the present invention, the “predetermined issuing operation by the user” or the “predetermined consumption operation by the user” has been described. The configuration using the position notification device is employed, which uses the GPS function described in [Method for providing “GPS interlocking guide”] and [Time measurement processing by GPS function] in the first embodiment of the present invention. It can also be realized by the configuration.

[Settlement notification processing based on use of electronic check]
In addition, the method for confirming payments to member stores and affiliated stores by electronic check can be configured by adding the following settlement notification process to the electronic check display process described above.

First, as shown in FIG. 14, in addition to the electronic check display process in the client device 2210, for example, an electronic check payment form 5281 is provided by the electronic check payment program 5280 of the dedicated application 4210, and the user 1200 When an electronic check usage amount is input and submitted (data input) in the payment amount input field of the electronic check payment form 5281, the submitted electronic check usage amount, the identification information 4211 of the dedicated application 4210, and the position The identification information 2321 of the notification device 2320 or the identification information 2421 of the location notification device 2420 is transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900 and the authentication processing program 110, based on the transmitted identification information 4211 and the identification information 2321 or the identification information 2421, the predetermined description described in “predetermined issuing operation by user” and “predetermined consumption operation by user” in the first embodiment of the present invention The same processing as the position notification device verification process and the predetermined user verification process is performed, and then the user extracted by the predetermined user verification process based on the transmitted identification information 4211 by the electronic check management program 5170 ID 7011 (FIG. 15), processing classification 7102 (consumption: 09) corresponding to “consumption” of electronic check, registration date and time of the consumption, and the predetermined position based on the transmitted identification information 2321 or identification information 2421 Member store ID 7021 (FIG. 16) or partner store ID 703 detected by the notification matching process (FIG. 17) and the transmitted usage amount are respectively recorded in the electronic check management database 3100 in accordance with the record layout of the electronic check management database shown in FIG. 24. Further, the electronic check management program 5170 Thus, for example, the member store 1300 and the affiliated store 1400 can make payment based on an electronic check by the user 1200 through a process in which a settlement completion notification is transmitted to the member store 1300 and the affiliated store 1400 by e-mail or the like. The result of processing can be confirmed.

  In addition, as a consumer who can use the above-mentioned electronic check, there are not only facility-type and treatment-type service providers, that is, not only the member stores and affiliated stores as actual stores, but also network-type service providers, for example, A game company or music / video distribution company can be added, and such a configuration is confirmed by the user using the electronic check display process described in the above [Electronic check use confirmation process]. Can be easily realized by a configuration in which the dedicated application installed on the client device of the user via the Internet and the confirmation process by the system used by the network service provider, that is, the transmission and reception of information regarding the electronic check are replaced. .

  As described above, the time point according to the present invention is a promotional point issued or consumed in units of time, which is a physical relative value. Since the rate is not affected at all, a system that circulates time points as a global promotion point, that is, based on the globalization system of time points, for example, global communication service (GCS) between individuals via time points Can also be provided.

1100 Point management center 1200 User 1300 Member store 1400 Partner store 1500 Sponsor 1900 Internet 2104 Communication control device 2110 Web server device 2120 Application server device 2130 Database management server device 2210 Client device (user)
2211 Radio wave detector 2310 Client device (member store)
2320 Location notification device (member store)
2410 Client device (partner store)
2420 Location notification device (partner store)
2510 Client device (sponsor)
3010 User management database 3020 Member store management database 3030 Partner store management database 3040 Member store guide database 3050 Partner store guide database 3060 Location notification device database 3070 Point management database 3080 Sponsor management database 3090 Content management database 3100 Electronic check management database 4110 Time management system 4120 Advertising management system 4130 Electronic check management system 4210 Dedicated application 4310 EC system (net shop)
4410 Advertising distribution system (Internet advertising company)
5110 Authentication program 5120 Condition management program 5130 Point management program 5140 GPS link guide program 5150 Web-API compatible program 5160 Advertisement viewing management program 5170 Electronic check management program

  The present invention relates to a technology for distributing sales promotion points via a network.

In recent years, with the expansion of the Internet infrastructure, the performance of mobile terminals (smartphones, tablets, etc.) has evolved rapidly, and various applications for such mobile terminals have been developed using well-known HTML languages, JavaScript (registered trademark) and PHP. , Perl, Java (registered trademark) , developed in programming languages such as C and C ++, etc., point service providers and the like have begun to distribute exclusive applications for managing promotional points.

  Such dedicated applications are installed on smartphones (mobile phones) by users themselves via the Internet, and stores and shopping streets that issue promotional points install expensive point issuance devices or use membership cards. Promotional points can be provided to users without publishing, and users can check the balance of promotional points and event information of issuing stores at any time, via smartphones equipped with such special applications, etc. The distribution of sales promotion points that can be used between multiple stores is expanding.

  On the other hand, the distribution of such promotional points always requires a monetary settlement process associated with the issue and consumption of promotional points between the issuer and the consumer. Needless to say, cost is necessary, in fact, such point exchange (distribution) is operated by large capital, and small capital stores and shopping streets have relatively high costs for their use. Paying.

Originally, sales promotion points were mainly issued by small shops and shopping streets and developed as an effective means of sales promotion at their own stores, but while being digitized by the expansion of the Internet and the evolution of terminal technology, imperceptibly, began to flow regardless of the will of the issuer, is changing to the point Tosa-bis management companies of revenue tools by large capital.

  As the local economy is exhausted as the society ages and the birthrate is declining, small-capacity shops and shopping streets begin to decline sharply, and the number of vulnerable shopping people in the region is increasing, but such shops and shopping streets Is closely related to local residents, and is expected to be a community base for elderly people with a lot of disposable leisure time. In particular, measures (techniques) are needed to strengthen their presence.

  The present invention solves the above-mentioned problems. The purpose of the present invention is to provide sales points that are issued or consumed under a predetermined condition regarding “time” in a shop or a shopping street that is in close contact with the consumer. By exchanging (distributing) according to the value of (user) time, the sufficiency of merchandise and services at each store is mutually complemented, and the discount purpose issued by consumer consumption Providing sales promotion points in units of time when the original significance of sales promotion is demonstrated to small capital, small shops and shopping streets where the cost burden is imposed on points, as well as historical data on their issuance and consumption It is to provide an effective advertising method based on the above.

The control method of the time point distribution management network system of the present invention is a control method of the time point distribution management network system for distributing sales points in units of time by a Web client / server system using Internet communication. A server system used in the time point distribution management network system includes a database for managing a user, a time point, and a time measurement base, and an authentication processing program for authenticating the user and the time measurement base; a point management program for performing processing relating to issuance or consumption point in time, the time management system consists condition management program for managing conditions related to issuance or consumption in the time points and database for managing sponsor and ad content And an advertisement management system comprising: an authentication processing program for authenticating the sponsor; and an advertisement viewing management program for managing registration and distribution of the advertisement content and viewing of the advertisement content. In addition, a client device used in the time point distribution management network system described above receives a reception measurement program that measures time while detecting a time measurement base, a point issue program that calculates the number of time points issued, and a time point A client device having a position detection function and a computer function, in which a dedicated application consisting of a point consumption program for calculating the number of consumptions is installed,
By internet communication between the time management system and the client device,
(A) with respect to the user, the steps of consumption condition is provided in the time points in the sponsor to purchase issue condition or time point in the time points in merchants time point is issued,
(B) for a given lapse of time in the member store of the user, comprising the steps of time points based on SL issuance condition is issued,
(C) for a given lapse of time in the sponsor of said user, the method comprising time-consuming points based on SL consumption condition is accepted,
(D) a process related to issuance or consumption of the time point, or a process of managing the issuance history or the consumption history;
(E) including a process in which the user is provided with information on time points held by the user;
The predetermined elapsed time of the user in the member store is a time measured by the dedicated application while detecting the position of the client device in the member store, and the issuing condition of the member store is the dedicated application An advertisement in which a time point of the number of issues based on the same unit as the unit of time measured by is issued, and the advertisement content of the sponsor is reproduced for a predetermined elapsed time in the sponsor of the user The time measured by the advertisement viewing operation for the playback program, wherein the consumption condition of the sponsor is such that the time point of the number of consumptions based on the same unit as the time unit measured by the advertisement viewing operation is consumed. Further, the time point of the user consumed based on the consumption condition of the sponsor is determined by the sponsor. Characterized in that it is purchased by the set time point Baika.

  Further, the client device is the client device provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client device is detected by the radio wave detector of the client device. It is characterized by.

  Further, the client device is the client device provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client device is detected by the GPS receiver of the client device. It is characterized by.

  The client device is a general-purpose PC equipped with a Web browser, and the time measurement base is a member store that performs a net service using a Web system, and the client device and the time measurement base Web When the server system and the time point distribution management network system are connected by a Web network via the Internet, the time measurement base is detected by the dedicated application and the position detection function, and the time measured based on the detection is The time is measured based on a Web-API code acquired by the Web-API.

In addition, the server system of the point distribution management network system further includes a database for managing an electronic check (electronic prepaid voucher), and performs processing related to the authentication processing program and the issue or consumption of the electronic check. A server system having a configuration to which an electronic check management system including a check management program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

  The time point distribution management network system control method of the present invention is a time point distribution management network system control method for distributing sales points in units of time using a client device. A reception measurement program in which a client device used in a network system performs time measurement while detecting a time measurement base, a point issue program that calculates the number of time points issued, and a point consumption program that calculates the number of time points consumed A client device having a position detection function and a computer function, in which a dedicated application comprising:
(A) A process of receiving a provision of a time point issuance condition at a member store to which a time point is issued or a consumption condition of the time point at a sponsor who purchases the time point;
(B) a process of receiving issuance of a time point based on the issuance condition for a predetermined elapsed time at the member store of the user;
(C) including a process of receiving information on time points held by the user;
  The predetermined elapsed time of the user in the member store is a time measured by the dedicated application while detecting the position of the client device in the member store, and the issuing condition of the member store is the dedicated application An advertisement in which a time point of the number of issues based on the same unit as the unit of time measured by is issued, and the advertisement content of the sponsor is reproduced for a predetermined elapsed time in the sponsor of the user The time measured by the advertisement viewing operation for the playback program, wherein the consumption condition of the sponsor is such that the time point of the number of consumptions based on the same unit as the time unit measured by the advertisement viewing operation is consumed. Further, the time point of the user consumed based on the consumption condition of the sponsor is determined by the sponsor. Characterized in that it is purchased by the set time point Baika.

  Further, the client device is the client device provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client device is detected by the radio wave detector of the client device. It is characterized by.

  Further, the client device is the client device provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client device is detected by the GPS receiver of the client device. It is characterized by.

  The client device is a general-purpose PC having a Web browser, and the time measurement base is a Web server system of a network service company that operates a Web service system, the client device and the client device When the time measurement base Web server system and the time point distribution management network system are connected by a Web network via the Internet, the time measurement base is detected by the dedicated application and the position detection function, and is measured based on the detection. The time to be measured is a time measured based on the Web-API code acquired by the Web-API.

  In addition, the server system of the point distribution management network system includes a database for managing an electronic check (electronic prepaid voucher), and performs electronic authentication management and processing related to the issuance or consumption of the electronic check. A server system having a configuration to which an electronic check management system comprising a program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

  The time point distribution management network system control method of the present invention is a time point distribution management network system control method for distributing sales points in units of time using a server system. A server system used in a network system includes a database for managing a user, a time point, and a time measurement base, an authentication processing program for authenticating the user and the time measurement base, and issuance or consumption of the time point A time management system comprising a point management program for performing processing relating to the above, a condition management program for managing conditions relating to the issuance or consumption of the time points, and a database for managing sponsors and advertising content, and authenticating the sponsors The authentication processing process A server system constituted by the ad management system consisting of advertisement viewing management program for managing a gram, the viewing of registration and delivery and the advertisement contents of the advertisement content,
(A) providing the user with the time point issuance condition at the member store where the time point is issued or the time point consumption condition at the sponsor purchasing the time point;
(B) a process of issuing a time point based on the issuing condition for a predetermined elapsed time of the user at the member store;
(C) A process of accepting consumption of a time point based on the consumption condition for a predetermined elapsed time in the sponsor of the user;
(D) a process related to issuance or consumption of the time point, or a process of managing the issuance history or the consumption history;
(E) providing the user with information about time points held by the user;
  The predetermined elapsed time of the user in the member store is a time measured while detecting the position of the client device in the member store by a dedicated application of the client device, and the issuing condition of the member store is the It is a condition that the time point of the number of issues based on the same unit as the unit of time measured by the dedicated application is issued, and the advertisement content of the sponsor is played back for a predetermined elapsed time in the sponsor of the user. The time point of the number of consumptions based on the same unit as the unit of time measured by the advertisement viewing operation for the advertisement playback program, where the consumption condition of the sponsor is the same as the unit of time measured by the advertisement viewing operation is consumed. The user's time points consumed based on the consumption conditions of the sponsor Characterized in that it is purchased by the set time point Baika by Ponsa.

  In addition, the server system of the point distribution management network system further includes a database for managing an electronic check (electronic prepaid voucher), and performs processing related to the authentication processing program and the issue or consumption of the electronic check. A server system having a configuration to which an electronic check management system including a check management program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

  The time point issuing method of the present invention is used in the time point distribution management network system as a time point issuing method for distributing sales points in units of time by a Web client / server system using Internet communication. A server system comprising a database for managing a user, a time point, and a time measurement base; an authentication processing program for authenticating the user and the time measurement base; and a point management program for processing related to the issue of the time point; A time management system comprising a condition management program for managing conditions relating to the issuance of the time point, a database for managing sponsors and advertisement content, and an authentication processing program for authenticating the sponsor, Registration and distribution And a server system comprising an advertisement management system comprising an advertisement viewing management program for managing viewing of the advertisement content, and a client device used in the time point distribution management network system detects a time measurement base A client device having a position detection function and a computer function, in which a dedicated application consisting of a reception measurement program for measuring time and a point issuing program for calculating the number of time points issued is installed,
  By internet communication between the time management system and the client device,
(A) a process of providing the user with conditions for issuing the time point at a member store where the time point is issued;
(B) a process of issuing time points based on the issuance conditions for a predetermined elapsed time at the member store of the user;
(C) a process related to the issue of the time point or a process in which the issue history is managed;
(D) including a process in which the user is provided with information about time points held by the user;
  The predetermined elapsed time of the user in the member store is a time measured by the dedicated application while detecting the position of the client device in the member store, and the issuing condition of the member store is the dedicated application It is a condition that the time point of the number of issues based on the same unit as the unit of time measured by is issued.

  Further, the client device is the client device provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client device is detected by the radio wave detector of the client device. It is characterized by.

  Further, the client device is the client device provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client device is detected by the GPS receiver of the client device. It is characterized by.

  The client device is a general-purpose PC having a Web browser, and the time measurement base is a Web server system of a network service company that operates a Web service system, the client device and the client device When the time measurement base Web server system and the time point distribution management network system are connected by a Web network via the Internet, the time measurement base is detected by the dedicated application and the position detection function, and is measured based on the detection. The time to be measured is a time measured based on the Web-API code acquired by the Web-API.

  In addition, the server system of the point distribution management network system further includes a database for managing an electronic check (electronic prepaid voucher), and performs processing related to the authentication processing program and the issue or consumption of the electronic check. A server system having a configuration to which an electronic check management system including a check management program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

  The time point consumption method of the present invention is used in the time point distribution management network system as a time point consumption method for distributing sales points in units of time by a Web client / server system using Internet communication. A server system includes a database for managing users, time points, and time measurement bases, an authentication processing program for authenticating the users and the time measurement bases, and a point management program for processing related to consumption of the time points A time management system comprising a condition management program for managing conditions relating to consumption of the time points, a database for managing sponsors and advertisement content, an authentication processing program for authenticating the sponsor, and Registration and distribution And a server system comprising an advertisement management system comprising an advertisement viewing management program for managing viewing of the advertisement content, and a client device used in the time point distribution management network system detects a time measurement base A client device having a position detection function and a computer function, in which a dedicated application consisting of a reception measurement program that measures time and a point consumption program that calculates the number of time points consumed is installed,
  By internet communication between the time management system and the client device,
(A) a process of providing the user with a consumption condition of the time point in a sponsor who purchases the time point;
(B) a process of accepting consumption of a time point based on the consumption condition for a predetermined elapsed time in the sponsor of the user;
(C) a process related to consumption of the time point or a process of managing the consumption history;
(D) including a process in which the user is provided with information about time points held by the user;
  The predetermined elapsed time of the user in the sponsor is a time measured by an advertisement viewing operation for an advertisement reproduction program in which the advertisement content of the sponsor is reproduced, and the consumption condition of the sponsor is determined by the advertisement viewing operation. A condition where consumption time points are consumed based on the same unit of time being measured, and further, the user time points consumed based on the consumption conditions of the sponsor are set by the sponsor. It is characterized in that it is bought at the time point purchase price.

  Further, the client device is the client device provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client device is detected by the radio wave detector of the client device. It is characterized by.

  Further, the client device is the client device provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client device is detected by the GPS receiver of the client device. It is characterized by.

  The client device is a general-purpose PC having a Web browser, and the time measurement base is a Web server system of a network service company that operates a Web service system, the client device and the client device When the time measurement base Web server system and the time point distribution management network system are connected by a Web network via the Internet, the time measurement base is detected by the dedicated application and the position detection function, and is measured based on the detection. The time to be measured is a time measured based on the Web-API code acquired by the Web-API.

  In addition, the server system of the point distribution management network system further includes a database for managing an electronic check (electronic prepaid voucher), and performs processing related to the authentication processing program and the issue or consumption of the electronic check. A server system having a configuration to which an electronic check management system including a check management program is added, characterized in that payment of a time point purchase price to the user of the sponsor is performed by the electronic check.

  In addition, the electronic check management system, the client device, wherein the transaction between the user and the member store is a payment by the electronic check, and the payment by the electronic check is started by a position detection function by the client device, It is the payment process performed by the internet communication.

1 shows a schematic diagram regarding Example 1. FIG. A predetermined issuing operation by the user is shown. A predetermined consumption operation by the user is shown. The outline figure about user registration is shown. The outline figure about registration and offer of "Membership guide" is shown. The outline figure about registration and offer of "partner store use guide" is shown. The block diagram regarding the time measurement using a GPS function is shown. Documents related to Web-API (Google Inc.) are shown. The schematic diagram (net shop) regarding Example 2 is shown. The schematic diagram (net advertisement) regarding Example 2 is shown. The partial enlarged view of the schematic diagram (net advertisement) regarding Example 2 is shown. The schematic diagram regarding Example 3 is shown. (Representative diagram) The outline figure about registration and offer of an "advertisement viewing guide" is shown. The outline figure regarding the Web service of "targeting guide" is shown. A schematic diagram regarding the issue and use of electronic checks is shown. User management database Shows record layout. Merchant management database Shows record layout. Affiliated store management database Shows record layout. Merchant guide database Shows record layout. Partner store guide database Shows record layout. Location notification device database Shows the record layout. Point management database Shows record layout. Sponsor Management Database Shows the record layout. Content management database Shows record layout. Electronic check management database Shows record layout.

[Summary of the Invention]
The present invention is premised on a technology for distributing sales promotion points via a network, and the first embodiment is a time point at which the sales promotion points are issued or consumed by measuring a predetermined time in a specific place. It is characterized by that.

  First, the time is measured based on the set time measurement condition for a predetermined issuing operation by the user.

Specifically, for example, a client device such as a smartphone (mobile phone) or a tablet PC having a function of detecting a Bluetooth (registered trademark) radio wave in which a dedicated application for managing information related to the issue of sales promotion points is installed. When a client visits a specific store or facility, the client device detects a Bluetooth radio wave transmitted from a position notification device installed in the store or facility. (1) From when the user visits the store The time until the store is closed, or (2) the time from when a particular service or product is ordered until the service or product is provided to the user, or (3) the normal time required Excess time is measured, and time measurement data relating to the measured time is transmitted via the Internet to the client device. The time point is issued to the time management system of the point management center from the device, and the time point is issued according to a predetermined issue condition based on the transmitted time measurement data.

  Note that the time point issuance conditions may include user attributes (according to personal information combined with the user ID), expiration date of the time point, issuance location (according to identification information of the position notification device), etc. good.

  Next, the time is measured based on the set time measurement condition for a predetermined consumption operation by the user.

Specifically, for example, a user possesses a client device such as a smartphone (mobile phone) or a tablet PC having a function of detecting Bluetooth radio waves in which a dedicated application for managing information related to consumption of promotional points is installed. When a client visits a specific store or facility, the client device detects a Bluetooth radio wave transmitted from a position notification device installed in the store or facility. (1) From the time the user visits the store until the store exits Or (2) the time from the start of a specific service to the end of the service, or (3) the time exceeding the normal service time. When time measurement data related to time is sent from the client device to the point management center via the Internet Sent to the management system, the time point by a predetermined consumption condition based on the transmission time measurement data is consumed.

  Note that the time point consumption conditions include user attributes (according to personal information combined with the user ID), expiration date of the time point, its issuance location (according to the identification information of the position notification device), etc. There is.

  In addition, information related to time points held by the user (point balance, expiration date, exchange rate, etc.) is supplied as time point information.

  And it is consumed by the time point and the predetermined consumption condition issued by the predetermined issue condition based on each time measurement data transmitted from the client device to the time management system by the predetermined issue operation and consumption operation by the user. The time points are recorded in the point management database by the database management server device as time point issue history data and time point consumption history data, respectively.

  Here, if the time point issued by the predetermined issuing operation by the user and the time point consumed by the predetermined consumption operation by the user are regarded as conventional promotional points, the exchange rate is expressed in units (for example, money). In the “circle”, the “Km” in the distance, and the “minute” in the time), the ratio is always 1: 1, which is the conventional technique related to the so-called common point. The issuer of the company pays the point management company the cost according to the exchange rate between the issued promotional points and money, and when the user consumes the promotional points at a specific consumer, the currency of the promotional points used for the consumption The point management company pays the consumer based on the exchange rate with However, in a service model that employs common points based on such conventional technology, small-scale stores and specialty stores that have limited products and services can share these common points. Although it is said that the user's satisfaction with the sales promotion service is enhanced because of the fact that they can interact with each other, the processing fees and system usage fees related to the issuance or consumption of the sales promotion points to the point management business are high (usually sales promotion) (1 to 2% of the sales amount associated with the issuance of points), and the issue amount of the sales promotion points and the user's revisited store are not balanced, that is, the user easily flows to a place where the consumption conditions of the promotion points are good, Is not necessarily expected to see the user returning to the store in line with the sales amount of the promotional points. Some have pointed out that they can feel it.

  In the present invention, in order to compensate for the disadvantages of the conventional technology, the issue condition of the promotional point at the issuer is specified based on the physical relative value of “time”, while the consumption condition of the promotional point is set to “promotion time”. To provide a technology for calculating according to the selling price standard.

  That is, the point distribution center (third party) that operates the time management system based on the “time” based on a predetermined issuing operation by the user, instead of issuing the promotional point according to the user's product purchase price at the issuer. ) Issues a time point, and exchange (consumption) conditions for the promotional material or service provided to the user by the consumer and the time point, that is, the conversion rate is “sales promotion time”. The point distribution center appeals to the user (the owner of the time point) (for example, distributes it by e-mail or provides a guide on use and guidance on the website). This balances the costs associated with promotional materials and services provided by the consumer and the time point issuance costs of the publisher. In the service model that uses common points based on this technology, it becomes possible to mutually complement the products and services of the issuer and consumer while making the issuance cost of the time point as zero as possible, In addition, user satisfaction with the sales promotion service can be greatly increased.

  Therefore, in the present invention, the exchange rate between the time point issued by the predetermined issuing operation by the user as described above and the time point consumed by the predetermined consumption operation by the user is not necessarily 1 in that unit. However, it is fundamentally different from the prior art regarding common points.

  That is, a time point issued by a predetermined issuing operation by the user is a time point issued for a predetermined elapsed time at the user's issuing source, and such time point is converted into money. For example, if 1TP (TP is a unit of time points) is issued for one minute as the physical relative value of “time” that does not presuppose “time”, the facility service provider (karaoke store) , Movie theaters, amusement parks, game centers such as game centers) and treatment service providers (beauty salons, beauty salons, massage treatment clinics, etc.), depending on the number of time points, usage fees, sales prices, etc. Instead of encouraging users to come to the store by discounting the price, “promotion time” such as increasing “service time”, providing “trial time”, or reducing “waiting time” (priority admission) By providing the user, the user can be urged to visit the store, and there is no need to incur a special cost related to the promotion (the discount is a substantial promotion cost). Where it is expected to participate as consumers in the system, each of these consumers has a selling price standard of “promotion time” (that is, a normal usage fee per unit time of the “promotion time” at the consumer and As for the consumption condition at the consumption destination of the time point issued by the predetermined issuing operation, for example, the time point for the unit (1 minute) of the “sales promotion time” at the consumption destination The point selling price calculated as the number of consumptions, that is, the time point corresponding to the value (n) based on the selling price standard of the “promotion time” Since the normal selling price is maintained by the number (nTP), the consumption condition, that is, the time point issued by the predetermined issuing operation and the time point consumed by the predetermined consumption operation at the consumption destination The exchange rate is defined as 1: nTP in that unit.

  For example, when a karaoke store is a consumer, when a sales promotion price is first obtained from a usage fee of 300 yen for a usage time of 1 hour (60 minutes) according to a sales price standard related to “sales promotion time”, the sales promotion of the karaoke store is performed. The price is 5 yen per minute (the unit is [yen / minute]).

  Here, the time point in the present invention is a time point of 1 TP (TP is a unit of time point [minute / minute]) with respect to 1 minute of “waiting time” based on “time” which is a physical relative value. Therefore, the time point selling price based on the selling price standard for “promotion time” for 1 minute in the above karaoke store, for example, “5 yen” for 1 minute of the promotional price and time point “nTP” for 1 minute are balanced. As the time point “n”, n = 5 from the formula {(1: 5) = (1: n)}, and the time point selling price of the “sales promotion time” of the karaoke store can be determined as 5TP.

  Further, for example, when a movie theater is used as a consumer, when a promotion price is first obtained from an adult fee of 2400 yen for an average screening time of 120 minutes according to a selling price standard related to “sales promotion time”, the promotion price of the movie theater is 1 20 yen per minute (the unit is [yen / minute]).

  Here, the time point in the present invention is a time point of 1 TP (TP is a unit of time point [minute / minute]) with respect to 1 minute of “waiting time” based on “time” which is a physical relative value. Therefore, the time point selling price based on the selling price standard for “promotion time” for 1 minute in the movie theater is, for example, that “20 yen” for 1 minute of the promotional price and time point “nTP” for 1 minute are balanced. As the time point “n”, n = 20 from the formula {(1:20) = (1: n)}, and the time point selling price of the “sales promotion time” of the movie theater can be determined as 20 TP.

  Regarding the calculation of the selling price standard related to the above-mentioned “promotion time”, for example, in a movie theater or the like, even if the same movie is viewed, the viewing fee is changed depending on the age, and for example, consumption over 60 years old Since there is a case where discounts that are not for competition purposes are uniformly applied to a person, it is possible to add a configuration that changes according to user attributes and the like.

  According to the present invention, for a user, the “waiting time” supplied in addition to the time required for the purpose of shopping, use of services, and various procedures at member stores (general stores, banks, public institutions such as government offices). ”(“ Uncomfortable time ”) is stored as a time point, and“ Promotion time ”(“ Comfortable time ”) provided by affiliated stores (equipment, treatment, and network service providers) In addition, merchants (time point issuance bases) can be exchanged (consumed) for other products and services that cannot be provided by their own stores. In the (consumption base), the acquisition of the sales promotion opportunity without cost is mutually complemented through the time point, so that high customer satisfaction can be expected at low cost.

  In addition, although Example 1 of the present invention is characterized in that the sales promotion point in units of time is a time point for measuring and issuing or consuming a predetermined elapsed time at a specific location of the user. Issuance or consumption is not limited to the above-mentioned specific locations related to the provision of facilities and treatment services, for example, specific operations provided by network service providers, that is, net games, music, video, electronic books, etc. In the second embodiment of the present invention, the sales promotion point in units of time is a time point that is issued or consumed by measuring a predetermined time related to the user's specific operation. To do.

Hereinafter, Example 1 of the present invention will be described in detail with reference to the drawings.
Embodiment 1 of the present invention is characterized in that the sales promotion point in units of time is a time point issued or consumed by measuring a predetermined elapsed time at a specific location of the user.

  In Embodiment 1 of the present invention, when a user visits a member store for shopping, service use, various procedures, etc., the client device possessed by the user (related to time point issue operation and consumption operation in units of time). For example, the “time” from when the position notification device installed in the member store is detected until it is not detected is measured by the mobile terminal (such as a smartphone installed with the application), and the measured “time” The user can acquire and store time points according to the time, and then the user can provide a promotion service provided by, for example, equipment, treatment, or network affiliated stores. Can be exchanged for the "time" received.

  FIG. 1 is a schematic diagram relating to Example 1 of “a sales point distribution method and distribution management system in units of time” realized by the present invention, and the flow symbols (A) to (D) described in FIG. ) Shows the configuration related to the time point issuing method in the present invention, and the flow symbols (E) to (H) show the configuration related to the time point consumption method in the present invention.

  First, the configuration related to the time point issuing method according to the present invention will be described in detail with reference to the detailed diagrams relating to the flow symbols (A) to (D) shown in FIG.

[Predetermined issuing operation by the user]
FIG. 2 is a configuration diagram relating to a method for issuing time points. For a predetermined issuing operation by a user, a position notification device 2320 provided with a known radio wave transmitter that transmits Bluetooth standard radio waves installed in a member store 1300. And a mobile terminal such as a smart phone (mobile phone) or tablet PC equipped with a known radio wave detector 2211 for detecting Bluetooth standard radio waves, and monitoring the radio wave reception state of the radio wave detector 2211 Client in which a dedicated application 4210 including a reception measurement program 5210 for measuring time, a point issuance program 5230 for managing issuance of time points, and a point consumption program 5240 (FIG. 3) for managing consumption of time points is installed User with device 2210 When 200 activates the dedicated application 4210 and visits the member store 1300, the radio wave detector 2211 of the client device 2210 detects the Bluetooth standard radio wave transmitted from the location notification device 2320, and the dedicated application 4210 The identification information 2321 of the position notification device 2320 is acquired, and the acquired identification information 2321 and the identification information 4211 of the dedicated application 4210 are transmitted to the point management center 1100 by the dedicated application 4210 via the Internet 1900. It is transmitted to the time management system 4110.

  Each program constituting the dedicated application 4210 can be developed by a well-known HTML language and a programming language such as JavaScript, PHP, Perl, Java, C, or C ++.

  Further, the identification information 4211 of the dedicated application 4210 is unique information for identifying a user who uses the dedicated application 4210, and is based on the well-known UDID, IMEI, or telephone number as follows. Is generated.

As shown in FIG. 4, first, the time of the point management center 1100 is acquired via the Internet 1900 by a known web browser or the like provided in a client device such as a smartphone (mobile phone) or tablet PC that the user holds. When the management system 4110 is accessed, the authentication processing program 5110 of the application server apparatus 2120 that constitutes the time management system 4110 is executed, and by this execution, a user registration form is provided to the client apparatus. When a necessary item is entered or selected (subjecting data), the basic user information such as a telephone number or an individual identification number shown in the record layout of the user management database in FIG. Data 70 3 and the user name and zip code, gender, user attribute data 7014, such as age, it is acquired by the authentication processing program 5110.

  Here, for example, the authentication processing program 5110 generates the identification information 4211 having the telephone number and the individual identification number of the acquired user basic data 7013 as components, and the generated identification information 4211 The identification information 4211 and the acquired basic user data 7013 and user attribute data 7014 are written in the identification information recording code of the dedicated application 4210 according to the record layout of the user management database shown in FIG. The dedicated application 4210 is recorded in the database 3010 and further downloaded to the client device via the Internet 1900.

In this way, the identification information 4211 written in the dedicated application 4210 is associated with the user basic data 7013 and user attribute data 7014 recorded in the user management database 3010.

Here, as shown in Figure 2, the time management system 4110, a server Basi stem consisting of the communication control unit 2104 and the Web server apparatus 2110 and the application server apparatus 2120 and the database management server apparatus 2130, said time management system In 4110, when the identification information 2321 of the location notification device 2320 and the identification information 4211 of the dedicated application 4210 are received, the authentication processing program 5110 of the application server device 2120 constituting the time management system 4110 is executed, and the execution By using the database management server device 2130 of the time management system 4110, the received identification information 2321 of the location notification device 2320 is registered in the location notification device database 3060. For example, using the identification information 2321 as a search key, the member store ID 7021 of the member store 1300 in which the position notification device 2320 of the identification information 2321 is installed from the position notification device database 3060 is used. When the installation destination ID 7062 (FIG. 20) corresponding to (FIG. 16) is detected, a predetermined user collation process, that is, using the database management server device 2130, the received identification information of the dedicated application 4210 is received. 4211 is a process for checking whether it is registered in the user management database 3010. For example, using the identification information 4211 as a search key, the user ID 7011 (FIG. 15) or user attribute of the user 1200 is retrieved from the user management database 3010. Data 7014 (Fig. 15) is detected. By this, an authentication code 6510 having the identification information 4211 and the identification information 2321 as a component is generated, and a matching result regarding the identification information 2321 of the location notification device 2320 by the condition management program 5120 of the application server device 2120, That is, the member store 1300 is set by the member store 1300 from the member store guide database 3040 shown in FIG. 18 using, as a search key, the installation location ID 7062 corresponding to the member store ID 7021 of the member store 1300 detected by the predetermined position notification device verification process. Guidance data 6041 composed of the issue target data 7042 and the issue condition parameter 7043 is extracted, and the target time data 8042, the issue condition parameter 7043 set in the issue target data 7042, and the generated authentication code 6510 are obtained. The time management system 4110 transmits the message to the client device 2210 via the Internet 1900.
The issue condition parameter 7043 will be described later.

[Time measurement process for issuing operations]
In the time measurement process based on the above-mentioned “predetermined issuing operation by the user”, as shown in FIG. 2, the client device 2210 receives the target time data 8042, the issuing condition parameter 7043, and the authentication code 6510. Then, the dedicated application 4210 first sets the target time data 8042 and the authentication code 6510 to the measurement parameters of the reception measurement program 5210 constituting the dedicated application 4210, and executes the reception measurement program 5210. Thus, as long as the Bluetooth standard radio wave transmitted from the position notification device 2320 continues to be detected by the radio wave detector 2211 provided in the client device 2210, the time is measured and the measurement start time of the target time data 8042 is measured. Related That setting, for example, in accordance with the setting of the execution time of the received measurement program 5210 and the measurement start time, the execution time is acquired as the measurement start time (Ts) by the dedicated application 4210.

  Here, as shown in FIG. 2, the measurement parameters of the reception measurement program 5210 match the identification information 4211 and the identification information 2321, which are components of the authentication code 6510 set in the measurement parameters, respectively. A parameter including a key value for the reception measurement program 5210 to establish and maintain communication between the client device 2210 and the position notification device 2320. The key value is, for example, a well-known pairing in Bluetooth communication Corresponds to a key or a well-known WEP key in WiFi communication.

Next, as shown in FIG. 2, the user 1200 having the client device 2210 leaves the member store 1300, and the radio wave detector 2211 provided in the client device 2210 transmits from the position notification device 2320. When the Bluetooth standard radio wave is no longer detected for the error set time (Er) and the execution of the reception measurement program 5210 ends, the setting related to the measurement end time of the target time data 8042, for example, the execution of the reception measurement program 5210 is executed. According to the setting of the end time as the measurement end time, the time when the execution of the reception measurement program 5210 is ended is acquired as the measurement end time (Te).

  The error setting time (Er) is a time for determining that the user has left the member store or affiliated store, and is a radio wave detected by a known radio wave detector provided in the client device. May interfere with the structure or shape of the building where the transmitter for transmitting the radio wave is installed. Therefore, when installing the location notification device in a member store or affiliated store, for example, the location notification device Is installed near the entrance of a member store or affiliated store where the measurement start location is set, and the client device is moved at a normal walking speed (4 km / h) from a plurality of positions at a distance where the radio waves of the position notification device are not detected by the client device. The elapsed time (pT) until the client device detects the radio wave of the position notification device is measured multiple times or the position notification device is The client device is moved at a normal walking speed (4 km / h) from a plurality of positions within the distance where the radio waves of the position notification device are detected by the client device. For example, an average value (avrT) or maximum value of the elapsed time (pT) is measured by a method such as measuring the elapsed time (pT) until the radio wave of the position notification device is no longer detected by the client device. This is the error setting time (Er) that is set to the value (maxT).

[Issue point calculation processing based on time measurement processing]
Following the above-mentioned [time measurement process related to issuing operation], as shown in FIG. 2, the measurement start time (Ts) and measurement end time (Te) acquired by the dedicated application 4210 in the process of executing the reception measurement program 5210. Is set in the time setting parameter 7231 of the point issuing program 5230 constituting the dedicated application 4210 by the dedicated application 4210, and the point issuing program 5230 is executed. The number of time points issued based on the issue condition parameter 7043 is calculated.

  Here, the time setting parameter 7231 includes the start time field into which the measurement start time (Ts) is substituted, the end time field into which the measurement end time (Te) is substituted, and the error time into which the error setting time (Er) is substituted. As shown in FIG. 18, the issuance condition parameter 7043 includes a basic rate field determined by the point management center 1100 and a registration process of ““ partner store use guide ”described later. ], A setting rate field and an adjustment time field arbitrarily set by the member store 1300 according to the use guide setting form described in the above. For example, the basic rate field has a unit time of 1 minute of the actual measurement time (St). To issue 1 TP time point (TP is a unit of time point) “1” is substituted as the basic rate (Rs), and the set rate (Rn) when the member store 1300 independently issues a time point is substituted into the set rate field. In the time field, for example, when a time point is provided for a time exceeding the time required for normal service supply or treatment, the time required to be subtracted from the actual measurement time (St) is adjusted time (Ct). Is assigned as

From the above, the number of issued time points (Ep) calculated by the point issuing program 5230 is, for example, the measurement start time (Ts), measurement end time (Te), and error setting time (Er) of the time setting parameter 7231. Is determined by the formula {St = (Te−Ts−Er)}, the basic rate (Rs) assigned to the basic rate field of the issuance condition parameter 7043 and the adjustment time field are assigned. Based on the adjustment time (Ct), it can be calculated by the formula {Ep = (St−Ct) × Rs}.

[Time point issuance history data management process]
As shown in FIG. 2, in the client device 2210, when the execution of the point issuing program 5230 constituting the dedicated application 4210 ends, the dedicated application 4210 causes the authentication code 6510 and the number of issued time points to be issued. Are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and when these are received by the time management system 4110, the authentication processing program 5110 of the time management system 4110 is executed, By using the database management server device 2130 of the time management system 4110, the identification information 2321 of the location notification device 2320 that is a component of the received authentication code 6510 and the dedicated application 210 is a process for collating whether the identification information 4211 of 210 is registered in the location notification device database 3060 and the user management database 3010. For example, from the location notification device database 3060 using the identification information 2321 as a search key. An installation destination ID 7062 (FIG. 20) corresponding to the member store ID 7021 (FIG. 16) of the member store 1300 in which the position notification device 2320 of the identification information 2321 is installed is detected, and the identification information 4211 is used as a search key. When the user ID 7011 (FIG. 15) and user attribute data 7014 (FIG. 15) of the user 1200 is detected from the user management database 3010, the point management program of the application server apparatus 2120 constituting the time management system 4110 is detected. 5130 is executed, and the execution corresponds to “issue” of the time point composed of the identification information 2321 of the collated position notification device 2320, the identification information 4211 of the dedicated application 4210, and the number of issued time points. The history data is recorded in the point management database 3070 according to the record layout of the point management database shown in FIG.

  As described above, the “waiting time” of the customer at the member store, for example, the “congestion waiting time” from the time when the customer visits the store to the time when the purchase of the product or reception of the service is started, or the product or service at the store “Supply waiting time” from the time when the product is ordered until the time when the product or service is provided, or the normal time related to product sales and service provision at the store from the time when the customer visits the store until the time when the customer leaves the store In accordance with the “excess standby time” obtained by subtracting the required time, sales promotion points in units of time, that is, time points are provided to the user.

  Here, since such a service by a member store must be notified to the user efficiently, a “member store guide” is provided (displayed) in the client device of the above-described configuration of the present invention. The configuration to be added is added.

[Registration process of “Member Guide Information”]
Specifically, as shown in the schematic diagram of FIG. 5, the user of the member store 1300 uses a client device 2310 such as a PC equipped with a Web browser to connect the Web server device of the point management center 1100 via the Internet 1900. When a web page related to the “Member Store Guide” published by 2110 is accessed, a member store login form is displayed on the Web browser, and a member store ID and password are input to the member store login form and submitted (data input). Then, the submitted member store ID and password are acquired by the time management system 4110 of the point management center 1100, and the authentication processing program 511 of the application server device 2120 constituting the time management system 4110 is obtained. There is executed by the execution, predetermined log-in process is performed.

In this predetermined login process, it is verified that the acquired member store ID and password are registered in the member store management database 3020 of the point management center 1100, and the member store corresponding to the acquired member store ID is checked. When the ID 7021 (FIG. 16) is extracted, the login is established, and a guidance guide setting form 5381 is provided (displayed) in the Web browser of the client device 2310. Through the guide setting operation, guide guide data 6041 of the member store 1300 is constructed and recorded in the member store guide database 3040 of the point management center 1100 .

In this predetermined guide setting operation, when the user of the member store 1300 sets a guide guide regarding the time point issued to the user 1200 according to the procedure of the guide guide setting form 5381, the set guide guide is the guide guide. This is an operation configured in the data 6041 (FIG. 18) and recorded in the member store guide database 3040. First, in the issue target setting field of the guide guide setting form 5381, for example, a time point is issued to the user 1200. As the target time to be selected, the above-mentioned “congestion standby time”, “supply standby time”, “excess standby time”, and other items are selected, and a title, an explanation, etc. are input as text, and the client device 2310 is provided. Guidance guide prepared on local disk or memory In the issuance condition setting field of the guide guide setting form 5381, the number of time points issued for the target time, that is, the above-mentioned [Time measurement processing Issue point calculation process based on], the basic rate (Rs) is selected for the number of time points issued for a unit time of 1 minute of the measurement time, or the member store 1300 has its own time points. When a set rate (Rn) is issued and a time point is provided for a time exceeding the time required for normal service supply or treatment, for example, the actual measurement time (St) When the adjustment time (Ct) of the required time to be subtracted from the input and submitted (data input), the issuance target setting field of the guide guide setting form 5381 The time management system 4110 obtains data related to the guide for the member store 1300, which is input or selected in the issuance condition setting field, and is configured by the time management system 4110. The condition management program 5120 of the application server device 2120 to be executed is executed, and as a result of this execution, the data related to the guide guide of the member store 1300 obtained in accordance with the record layout of the member store guide database shown in FIG. , Issuance target data 7042 composed of a moving image and including the issuance target ID 8041, an issuance condition parameter 7043 consisting of a basic rate and a set rate, an adjustment time, a flag code, etc. regarding a time point issued according to the target time, and the above Guidance guide data 6041 is constituted by the affiliated store ID 7021, the industry code 7022 of the affiliated store 1300, the guidance guide ID 7041 composed of the affiliated store location data 8021, and the like and recorded in the affiliated store guide database 3040. Registration is complete.

  The identification information of the location notification device installed in the member store 1300 is arbitrarily set by the point management center 1100, and the set identification information and the member store ID 7021 of the member store 1300 are shown in FIG. The identification information 7061 and the installation destination ID 7062 are recorded in the location notification device database 3060 according to the record layout of the location notification device database shown.

[Providing “Member Guide Guide”]
As shown in FIG. 5, the “member store guide” registered as described above is provided to the user 1200 as follows.

When the user 1200 activates the dedicated application 4210 of the client device 2210 described above and the client device 2210 is connected to the time management system 4110 of the point management center 1100 via the Internet 1900, the client device 2210 When the user login form is displayed and the user ID 7011 and password are input and submitted (data input) to the user login form, the submitted user ID 7011 and password are acquired by the time management system 4110 of the point management center 1100. while being, is executed the authentication processing program 5110 of the application server apparatus 2120 constituting the said time management system 4110, by the execution, predetermined log-in process is performed That.

In this predetermined login process, it is verified that the acquired user ID and password are registered in the user management database 3010 of the point management center 1100 , and a user ID 7011 corresponding to the acquired user ID (FIG. 15). ) Is extracted, login is established, and an initial screen including “service menu” is displayed on the display screen of the client device 2210.

  The “service menu” includes a selection item “member store guide” that provides a list of member stores to which time points are issued and a guide for each member store. The user 1200 first selects the “member store”. When “Guide Guide” is selected, the selection information is acquired by the time management system 4110 and the condition management program 5120 of the application server device 2120 constituting the time management system 4110 is executed. The guide guide ID 7041 and the issue target data 7042 are extracted for each member store from the member store guide database 3040 shown in FIG. 18, and the guide guide ID 7041 and the issue target data 7042 for each of the extracted member stores are included. A list of member stores is generated, and the generated list of member stores is Via the Internet 1900, and sent to the client device 2210, by the dedicated application 4210, together with the transmitted merchant list is acquired and displayed on the display screen of the client device 2210.

  Here, the user 1200 can check the text and image data of the issue target data 7042 (FIG. 18) included in the transmitted member store list, and can check the description and image, for example, from the member store list. When the favorite member store 1300 is selected, the guide guide ID 7041 (FIG. 18) included in the selection information of the member store 1300 is acquired in the time management system 4110, and the condition management program 5120 is executed. Thus, the guide guide data 6041 (FIG. 18) of the member store 1300 is extracted from the member store guide database 3040 based on the acquired guide guide ID 7041, and the extracted guide guide data 6041 is transmitted to the Internet 1900. And sent to the client device 2210 via the The application 4210 obtains the transmitted guide guide data 6041 of the member store 1300 and displays it on the display screen of the client device 2210. The application 4210 gives the user store information of the member store 1300, conditions for issuing time points, and the like. A “Member Guide Guide” consisting of text, images, videos, etc. is provided.

  In this way, the registration process and provision method of the “Member Store Guide” provides efficient notification to the user of the service related to time point issuance at the member store.

  Next, the configuration related to the time point consumption method in the present invention will be described in detail using the detailed diagrams relating to the flow symbols (E) to (H) shown in FIG.

[User-specified consumption operation]
FIG. 3 is a configuration diagram related to a time point consumption method. For a predetermined consumption operation by a user, a position notification device 2420 provided with a known radio wave transmitter that transmits a Bluetooth standard radio wave installed in a partner store 1400. And a mobile terminal such as a smart phone (mobile phone) or tablet PC equipped with a known radio wave detector 2211 for detecting Bluetooth standard radio waves, and monitoring the radio wave reception state of the radio wave detector 2211 A client in which a dedicated application 4210 including a reception measurement program 5210 for measuring time, a point consumption program 5240 for managing consumption of time points, and a point issuing program 5230 (FIG. 2) for managing issue of time points is installed. User with device 2210 When the 200 activates the dedicated application 4210 and visits the affiliated store 1400, the radio wave detector 2211 of the client device 2210 detects the Bluetooth standard radio wave transmitted from the position notification device 2420, and the dedicated application 4210 The identification information 2421 of the location notification device 2420 is acquired, and the acquired identification information 2421 and the identification information 4211 of the dedicated application 4210 are obtained from the point management center 1100 by the dedicated application 4210 via the Internet 1900. It is transmitted to the time management system 4110.

Here, as shown in FIG. 3, in the time management system 4110, when the identification information 2421 of the location notification device 2420 and the identification information 4211 of the dedicated application 4210 are received, the applications constituting the time management system 4110 The authentication processing program 5110 of the server device 2120 is executed, and by this execution, identification of the received location notification device 2420 is performed using the predetermined location notification device verification processing, that is, the database management server device 2130 of the time management system 4110. Whether the information 2421 is registered in the position notification device database 3060 is checked. For example, the position notification device 2420 of the identification information 2421 is retrieved from the position notification device database 3060 using the identification information 2421 as a search key. The affiliated stores that are installed When the installation location ID 7062 (FIG. 20) corresponding to 400 affiliated store IDs 7031 (FIG. 17) is detected, the predetermined user verification process, that is, using the database management server device 2130, the received dedicated Processing for collating whether the identification information 4211 of the application 4210 is registered in the user management database 3010 shown in FIG. 15, for example, using the identification information 4211 as a search key from the user management database 3010 to the user 1200. When the user ID 7011 (FIG. 15), the user attribute data 7014 (FIG. 15), and the like are detected, an authentication code 6510 having the identification information 4211 and the identification information 2421 as components is generated, and the application server Condition management program 5120 of apparatus 2120 Accordingly, the collation result regarding the identification information 2421 of the location notification device 2420, that is, the installation location ID 7062 corresponding to the affiliated store ID 7031 of the affiliated store 1400 detected by the predetermined location notification device collation processing is used as a search key in FIG. Usage guide data 6051 consisting of sales promotion plan data 7052 set by the partner store 1400 and consumption condition parameters 7053 is extracted from the shown partner store guide database 3050, and target sales promotion data 8052 set in the sales promotion plan data 7052 and the consumption are extracted. The condition parameter 7053 and the generated authentication code 6510 are transmitted from the time management system 4110 to the client device 2210 via the Internet 1900.
The consumption condition parameter 7053 will be described later.

[Time measurement processing for consumption operations]
As shown in FIG. 3, the client device 2210 receives the target sales promotion data 8052, the consumption condition parameter 7053, and the authentication code 6510 for the time measurement process based on [predetermined consumption operation by the user] described above. Then, the dedicated application 4210 first sets the target sales promotion data 8052 and the authentication code 6510 as measurement parameters of the reception measurement program 5210 constituting the dedicated application 4210, and the reception measurement program 5210 is executed. Thus, as long as the Bluetooth standard radio wave transmitted from the position notification device 2420 continues to be detected by the radio wave detector 2211 provided in the client device 2210, the time is measured and the measurement start time of the target promotional data 8052 is measured. Related That setting, for example, in accordance with the setting of the execution time of the received measurement program 5210 and the measurement start time, the execution time is acquired as the measurement start time (Ts) by the dedicated application 4210.

The measurement parameters are as described above.
Next, as shown in FIG. 3, the user 1200 having the client device 2210 leaves the affiliated store 1400, and the radio wave detector 2211 provided in the client device 2210 transmits from the position notification device 2420. When the Bluetooth standard radio wave is not detected for the error setting time (Er) or longer and the execution of the reception measurement program 5210 ends, the setting related to the measurement end time of the target sales promotion data 8052, for example, the execution of the reception measurement program 5210 is performed. According to the setting of the end time as the measurement end time, the time when the execution of the reception measurement program 5210 is ended is acquired as the measurement end time (Te).

[Consumption point calculation processing based on time measurement processing]
Subsequent to the above-described [time measurement process related to consumption operation], as shown in FIG. Is set in the time setting parameter 7241 of the point consumption program 5240 constituting the dedicated application 4210 by the dedicated application 4210, and the point consumption program 5240 is executed. The number of time points consumed based on the consumption condition parameter 7053 is calculated.

  Here, the time setting parameter 7241 includes the start time field into which the measurement start time (Ts) is substituted, the end time field into which the measurement end time (Te) is substituted, and the error into which the error setting time (Er) is substituted. As shown in FIG. 19, the consumption condition parameter 7053 is a parameter composed of a time field and the like, as shown in FIG. 19, by the use guide setting form described in “Registered store use guide” described later. The store 1400 includes a sales time field, a sales price field, and a promotion time field arbitrarily set. For example, a sales time (Tn) of a normal service sold in the affiliated store 1400 is substituted into the sales time field. In the sales price field, the sales price (Ps) of the sales time (Tn) is substituted, and the sales promotion time field The, for example, the sales period (Tn) and selling price (Ps) be provided to the user by a point selling price (yen / min) based on the promotional time (Tp) is assigned.

  From the above, the number of time points consumed (Cp) calculated by the point consumption program 5240 is, for example, the measurement start time (Ts), measurement end time (Te), and error setting time (Er) of the time setting parameter 7241. If the actual measurement time (St) based on the above is determined by the formula {St = (Te−Ts−Er)}, the sales time (Tn) substituted for the sales time field of the consumption condition parameter 7053 and the sales price field are substituted. Based on the sales price (Ps) and the sales promotion time (Tp) assigned to the sales promotion time field, it can be calculated by the formula {Cp = (Ps ÷ Tn) × Tp}.

[Time point consumption history data management processing]
As shown in FIG. 3, in the client device 2210, when the point consumption program 5240 constituting the dedicated application 4210 is finished, the dedicated application 4210 causes the authentication code 6510 and the calculated number of time points consumed. Are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and when these are received by the time management system 4110, the authentication processing program 5110 of the time management system 4110 is executed, By using the database management server device 2130 of the time management system 4110, the identification information 2421 of the location notification device 2420 that is a component of the received authentication code 6510 and the dedicated application 210 is a process for collating whether the identification information 4211 of 210 is registered in the location notification device database 3060 and the user management database 3010. For example, from the location notification device database 3060 using the identification information 2421 as a search key. An installation destination ID 7062 (FIG. 20) corresponding to the affiliated store ID 7031 (FIG. 17) of the affiliated store 1400 in which the position notification device 2420 of the identification information 2421 is installed is detected, and the identification information 4211 is used as a search key. When the user ID 7011 (FIG. 15) and user attribute data 7014 (FIG. 15) of the user 1200 is detected from the user management database 3010, the point management program of the application server apparatus 2120 constituting the time management system 4110 is detected. 5130 is executed, and the execution corresponds to the “consumption” of the time point including the identification information 2421 of the collated position notification device 2420, the identification information 4211 of the dedicated application 4210, and the number of consumption of the received time points. The history data is recorded in the point management database 3070 according to the record layout of the point management database shown in FIG.

  As described above, “promotion time” for customers at partner stores, for example, “trial sales promotion time” related to customer guidance for new services, “sales enhancement sales promotion time” related to achievement of service goals, or stores It is possible to realize a service that can use (consume) time points in accordance with “new store opening promotion time” related to renewal or the like.

  Here, since such a sales promotion plan by the affiliated store must be effectively notified to the user, the above-described configuration of the present invention is provided (displayed) by the “affiliated store utilization guide” in the user's client device. ) Is added.

[Registration process for “Guidelines for using affiliated stores”]
Specifically, as shown in the schematic diagram of FIG. 6, the user of the affiliated store 1400 uses a Web server device of the point management center 1100 via the Internet 1900 by a client device 2410 such as a PC equipped with a Web browser. When a web page related to the “partner store use guide” published by 2110 is accessed, the partner store login form is displayed on the Web browser, and the partner store ID and password are input to the partner store login form and submitted (data input). Then, the submitted partner store ID and password are acquired by the time management system 4110 of the point management center 1100, and the authentication processing program 511 of the application server device 2120 that constitutes the time management system 4110. There is executed by the execution, predetermined log-in process is performed.

In this predetermined login process, it is verified that the acquired partner store ID and password are registered in the partner store management database 3030 of the point management center 1100, and the partner store corresponding to the acquired partner store ID is checked. When the ID 7031 (FIG. 17) is extracted, login is established, and the usage guide setting form 5481 is provided (displayed) in the Web browser of the client device 2410. Through the guide setting operation, usage guide data 6051 of the affiliated store 1400 is configured and recorded in the affiliated store guide database 3050 of the point management center 1100 .

This predetermined guide setting operation is performed when the user of the affiliated store 1400 sets a usage guide regarding a sales promotion plan in which the user 1200 can use (consume) time points according to the procedure of the usage guide setting form 5481. An operation in which the usage guide is configured as usage guide data 6051 (FIG. 19) and recorded in the affiliated store guide database 3050. First, in the sales promotion plan setting field of the usage guide setting form 5481, for example, the user 1200 Select the items related to the above "trial sales promotion time", "sales enhanced sales promotion time", "new store opening promotion time", etc. as the target time that you can use (consume) the time points, and enter texts such as titles and descriptions In addition, the local client device 2410 A user guide image or video prepared in a disk or memory is selected, and in the consumption condition setting field of the usage guide setting form 5481, the number of time points consumed by the sales promotion plan, that is, The sales time (Tn) of the normal service sold at the affiliated store 1400 described in [Calculation process of consumption points based on the time measurement process] is input, and the sales price (Ps) of the sales time (Tn) is input. ), And the sales time (Tp) provided to the user by the point selling price (yen / minute) based on the sales time (Tn) and the sales price (Ps), and submit (input data), Text and images set by input or selection in the sales promotion plan setting field or consumption condition setting field of the usage guide setting form 5481 Data on the use guide affiliated store 1400 made of video, while being acquired in the time management system 4110, condition management program 5120 of the application server apparatus 2120 constituting the said time management system 4110 is executed by the execution, According to the record layout of the affiliated store guide database shown in FIG. 19, the acquired data is composed of text, images, videos, and the like, and the sales promotion plan data 7052 including the promotional plan ID 8051 and the normal store sold at the affiliated store 1400 Consumption condition parameter 7053 consisting of the sales time of the service, its sales price and time code, etc., and the above-mentioned affiliated store ID 7031, the industry code 7032 of the affiliated store 1400, and the usage guide ID 7 consisting of the affiliated store location data 8031 The usage guide data 6051 is configured by 051 and the like, and is recorded in the affiliated store guide database 3050, and the registration of the “affiliated store usage guide” is completed.

  The identification information of the position notification device installed in the affiliated store 1400 is arbitrarily set by the point management center 1100, and the set identification information and the affiliated store ID 7031 of the affiliated store 1400 are shown in FIG. The identification information 7061 and the installation destination ID 7062 are recorded in the location notification device database 3060 according to the record layout of the location notification device database shown.

[Providing “Guidelines for using affiliated stores”]
The “partner store use guide” registered as described above is provided to the user 1200 as follows, as shown in FIG.

When the user 1200 activates the dedicated application 4210 of the client device 2210 described above and the client device 2210 is connected to the time management system 4110 of the point management center 1100 via the Internet 1900, the client device 2210 When the user login form is displayed and the user ID 7011 and password are input and submitted (data input) to the user login form, the submitted user ID 7011 and password are acquired by the time management system 4110 of the point management center 1100. while being, is executed the authentication processing program 5110 of the application server apparatus 2120 constituting the said time management system 4110, by the execution, predetermined log-in process is performed That.

In this predetermined login process, it is verified that the acquired user ID and password are registered in the user management database 3010 of the point management center 1100 , and a user ID 7011 corresponding to the acquired user ID (FIG. 15). ) Is extracted, login is established, and an initial screen including “service menu” is displayed on the display screen of the client device 2210.

  The “service menu” includes a selection item of “affiliated store use guide” in which a list of affiliated stores that can use (consume) time points and a usage guide for each affiliated store are provided. When the “affiliated store use guide” is selected, the selection information is acquired by the time management system 4110, and the condition management program 5120 of the application server device 2120 constituting the time management system 4110 is executed. , The usage guide ID 7051 and the sales promotion plan data 7052 are extracted for each partner store from the partner store guide database 3050 shown in FIG. 19, and the usage guide ID 7051 and the sales promotion plan data 7052 for each of the extracted partner stores are extracted. The included partner store list is generated, and the generated partner store is generated. Strike, through the Internet 1900, and sent to the client device 2210, by the dedicated application 4210, together with the transmitted affiliated store list is acquired and displayed on the display screen of the client device 2210.

  Here, the user 1200 can check the text and image data of the sales promotion plan data 7052 (FIG. 19) included in the transmitted affiliated store list, for example, from the affiliated store list. When the favorite affiliated store 1400 is selected, the usage guide ID 7051 (FIG. 19) included in the selection information of the affiliated store 1400 is acquired in the time management system 4110, and the condition management program 5120 is executed. By execution, usage guide data 6051 (FIG. 19) of the affiliated store 1400 is extracted from the affiliated store guide database 3050 based on the acquired usage guide ID 7051. The extracted usage guide data 6051 is extracted from the Internet 1900. Is transmitted to the client device 2210 via The application guide 4210 obtains the transmitted usage guide data 6051 of the affiliated store 1400 and displays it on the display screen of the client device 2210 to allow the user to use the store information of the affiliated store 1400 and the consumption conditions of the time points. "Partner store usage guide" consisting of text, images, videos, etc. is provided.

  As described above, the registration process and the providing method of the “affiliated store usage guide” efficiently notify the user of the sales promotion plan related to the use (consumption) of the time points in the affiliated store.

Note that the position notification device provided with the above-described known radio wave transmitter is a well-known adjustment method, that is, by adjusting the output of the radio wave transmitter or covering with a material having a different radio wave transmittance. distance relates to the detection of radio transmitters of the position notification apparatus according to the then known wave detector provided in the client apparatus, i.e., the ability to adjust the detection distance between the position indicating device and the client device are well known.

  As described above, the user can easily find a member store to which a time point, which is a sales promotion point in units of time, is issued, and can easily store the time point issued at the member store. A partner store that can consume the time points can be easily found, and the accumulated time points can be easily exchanged for promotional materials and services provided by the partner stores.

  According to the present invention, a facility-type, treatment-type, or network-type service provider that sells a service that charges according to time (time-based service) can be used as an affiliated store as described above. Based on the selling price standard, that is, based on the selling price per unit time of the hourly service (yen / minute), the number of time points paid by the customer when providing the “promotion time” for the hourly service to the customer, The time point selling price for the “promotion time” of the time-based service is calculated, and the calculated time point selling price can be registered in the consumption condition parameter by the above-mentioned “predetermined guide registration operation regarding the“ affiliated store use guide ”. For example, it is possible to easily convey the contents of the sales promotion of the own store to the user who has the time point, and to the user who has visited the store to use the content of the promotion. The "promotional time" of point selling price can be easily provided.

  As described above, when the time points are distributed according to the present invention, first, for the customer, if the time points issued according to the “waiting time” at the member store are accumulated, the “sales promotion” provided at the affiliated store is provided. For example, by simply spending (consuming) time points corresponding to the time point sales price calculated based on the selling price standard of the “sales promotion time” from the time points stored for the “time” service, the “promotion time” As a result, it is possible to exchange unpleasant time called “waiting time” with a comfortable time called “sales promotion time”, and merchants with limited products and services. For this, it is not necessary to worry about issuance costs that are not balanced with the user's re-visiting store, and in addition, the costs related to monetary settlement between the issuer and the consumer are borne. In addition, it is possible to enhance customer service with promotional merchandise and services provided by partner stores via time points, and for partner stores with limited advertising budget, As a result, it is possible to acquire sales opportunities while increasing contact points with customers, and as a result, member stores and partner stores can enhance customer satisfaction while complementing each other's business through time points. A virtuous cycle model of sales promotion is realized.

  In the first embodiment described above, a client device such as a smartphone (mobile phone) operated by a user functions as an electronic wallet that “saves time and can be used” simply by installing a dedicated application according to the present invention. Therefore, member stores and affiliated stores, for example, install a location notification device that employs a Bluetooth standard transmitter that is small and cost-effective. , Or the consumption of the time points can be received from the user, so that merchandise that cannot be provided by the member stores without installing an expensive point issuing device as described above In other words, it is necessary to satisfy business and services, and to acquire sales opportunities without cost at partner stores. It is realized by the distribution of Into.

  It should be noted that the issue of sales promotion points in units of time and the time measurement target, which is a consumption condition, are not limited to Bluetooth standard radio waves transmitted by the position notification device described above. For example, WiFi standard radio waves or It can be configured to measure sound waves or the like.

  Further, the method of measuring a predetermined elapsed time at a specific location of the user is not limited to the method using the above-described position notification device. For example, a well-known GPS receiver is installed in the above-described client device possessed by the user. A smart phone (cell phone) having a GPS function is employed, and a configuration is added in which the location information of the client device acquired by the GPS function is acquired by the dedicated application. Position data corresponding to the installation location of the position notification device is added to the structure of the guide guide data and use guide data recorded in the affiliated store guide management database, and the industry code of the guide guide data and use guide data is added. Easily realized by assigning codes in the 900 range as GPS compatible codes Kill.

  If the configuration as described above is added, the “Merchant Guide Guide” from the “Service Menu” described in “Provision Method of“ Member Guide Information ”” and “Provision Method of“ Partner Store Guide ”” described above. In addition to the method of providing the user with the member store list or the partner store list by selecting the item of the “partner store use guide”, the method described in “Providing method of“ GPS interlocking guide ”” described later, for example, GPS function It is possible to automatically provide the member store list and affiliated store list according to the current position of the user who owns the client device equipped with the client device, and the communication between the client device and the time management system at this time In the process, the current location of the client device and the location information of member stores and affiliated stores can be sequentially verified. Equivalent location confirmation method of a user by radio detector device, or the equivalent or more, it is possible to measure a predetermined elapsed time at a particular location of the user.

  This is because the above-mentioned “GPS interlocking guide program” for executing the following processing is provided in the application server device constituting the time management system of the point management center, and the following is applied to the dedicated application of the above-mentioned client device. This is realized by providing a “position measurement program” for executing various processes.

[Providing “GPS-linked guide”]
As shown in the schematic diagram of FIG. 7, first, a user 1200 having a client device 2210 in which a dedicated application 4210 including a GPS function having a known GPS receiver and including a position measurement program 5220 is installed is a member store. The dedicated application 4210 is activated at 1300, the affiliated store 1400, or in the vicinity thereof, and the predetermined method described in [Providing method of “Membership guide”] and [Providing method of “Affiliated store use guide”] described above. When the item “GPS interlocking guide” is selected from the “service menu” displayed through the login process, the position measurement program 5220 of the dedicated application 4210 is executed, and the execution of the current position measured by the GPS function is executed. Positioning data is periodically acquired as client position data 2220 (latitude Xc, longitude Yc). The regularly acquired client location data 2220 (latitude Xc, longitude Yc) identification information 4211 of the dedicated application 4210 via the Internet 1900, sent periodically to the time management system 4110 of the point management center 1100 When the client position data 2220 (latitude Xc, longitude Yc) and identification information 4211 transmitted periodically are acquired in the time management system 4110, the GPS management guide generation process is performed in the time management system 4110.

  This GPS interlocking guide generation process is executed by the GPS interlocking guide program 5140 of the application server apparatus 2120 that constitutes the time management system 4110. As a result, the acquired client position data 2220 (latitude Xc, longitude Yc) is obtained. Guidance guide ID and issue target data having member store position data 8021 (latitude Pxn, longitude Pyn) within a range that is conditional on search position data 9001 (latitude Xc ± α, longitude Yc ± α) that is adjusted by a predetermined value α. However, the usage guide ID and sales promotion standard data having the affiliated store location data 8031 (latitude Axn, longitude Ayn) within the same range are shown in the member store guide database 3040 shown in FIG. 18 and FIG. 19, respectively. Search from partner store guide database 3050 sequentially, and a plan that matches the conditions by the search When the inner guide ID 7041 and the use guide ID 7051 are searched, the member store list and partner store position data 8031 including the guide guide ID 7041 having the searched member store position data 8021 (latitude Pxn, longitude Pyn) and the issue target data 7042 are searched. A partner store list including a usage guide ID 7051 (latitude Axn, longitude Ayn) and sales promotion plan data 7052 is generated, and the generated member store list and partner store list are transmitted to the client device 2210 via the Internet 1900. Sent sequentially.

  The member store list and partner store list sequentially transmitted in this way are acquired by the dedicated application 4210 and displayed on the display screen of the client device 2210, while the position measurement program 5220 of the dedicated application 4210 is displayed. The affiliated store location data 8021 (latitude Pxn, longitude Pyn) of the guidance guide ID 7041 included in the transmitted affiliated store list and the affiliated store location data 8031 (latitude of the usage guide ID 7051 included in the affiliated store list). Axn, longitude Ayn) are acquired sequentially.

[Time measurement processing by GPS function]
Here, as shown in the schematic diagram of FIG. 7, the member store position data 8021 (latitude Pxn, longitude Pyn) and the partner store position data 8031 (latitude Axn, longitude Ayn) acquired sequentially by the position measurement program 5220. Is sequentially compared with the client position data 2220 (latitude Xc, longitude Yc) based on the positioning data of the current position measured by the GPS function by the position measurement program 5220, and the member store position data 8021 (latitude Pxn, longitude) Pyn) or partner store location data 8031 (latitude Axn, longitude Ayn) is stay location data 9002 (latitude Xc ± β, longitude Yc ±) obtained by adding or subtracting a predetermined value β to the client location data 2220 (latitude Xc, longitude Yc). A determination is made as to whether the position data is within a range subject to β). For example, a “Yes” determination is first made. That when the time of measurement is initiated, continued time measurement in the subsequent "Yes" determination, the "No" determination is made for the duration of the said time measuring said time measurement is finished.

Specifically, with respect to the relationship between the predetermined value α and the predetermined β, for example, when α is set to a relationship larger than β (α> β), the position measurement program 5220 first sets the relationship between FIG. in (a), the search position determination about the data 9001 is a determination is made as to stay location data in the "Yes" because "No", the merchant list and alliances store list is displayed on the display screen of the client device 2210 by the dedicated app 4210 determination but but that are displayed in the following figure 7 (b), determination as to the staying position data 9002 decision relating to the retrieval position data 9001 is "Yes" is also "Yes", and relates to the stay position data 9002 Is the first “Yes” determination, time measurement is started, and the client device 2210 is located in FIG. Therefore, since the determination regarding the search position data 9001 and the determination regarding the stay position data 9002 are “Yes”, the time measurement is continued, and in FIG. 7C, the relationship between α and β is continued. From (α> β), the determination regarding the search position data 9001 is “Yes”, but the determination regarding the stay position data 9002 is “No”, and the time measurement ends.

  As described above, since the predetermined elapsed time at the specific location of the user can be measured also by the method using the GPS function and the position measurement program 5220, the above-mentioned [issue point based on the time measurement process] can be measured. It is also possible to calculate time points as described in “Calculation process of consumption point” and “Calculation process of consumption point based on time measurement process”.

  Note that the position measurement program for acquiring the position information of the client device using the GPS function in the dedicated application 4210 described above utilizes various APIs (application programming interfaces) published at the time of filing of the present invention, As a typical API using Geolocation that can be developed using programming languages such as Java, C, and C ++, and whose specifications are defined by the World Wide Web Consortium (W3C), for example, Google's “Google Map Java Script API (https://developers.google.com/maps/documentation/javascript/examples/map-geolocation?hl=en)” can be listed.

  Further, referring to the first embodiment of the present invention described so far, the location of the member store or affiliated store is acquired by the above-described position notification device or position data, and the above-described radio wave detector or GPS function is provided. Since the client device can be configured to acquire the current position of the user, for example, it is possible to easily plan a sales promotion service in which more time points are issued to a user who visits from a distance.

  Such a sales promotion service can be configured as follows according to the methods described in [Providing method of “GPS interlocking guide”] and [Time measuring process by GPS function] described above.

  First, when the user acquires a member list or a partner store list from the “GPS interlocking guide” of the “service menu” provided by the dedicated application of the client device and selects a member store that performs the above-described sales promotion service, For example, a form button “visit now” is provided in the guide guide of the selected member store, and when the form button is submitted, the client location data at the time of the submission and the identification information of the dedicated application are managed in time. The predetermined value α is determined based on the client position data (latitude Xc, longitude Yc) and the member store position data (latitude Pxn, longitude Pyn) of the member store at the time of transmission. When the measurement starts, the measurement start time (Ts) is acquired, and the client position data (latitude Xc, longitude Yc) Search position data (latitude Xc ± alpha, longitude Yc ± alpha) said time measurement is continued as long as in the range of.

  Next, when the user arrives at the member store, for example, when the position notification device of the member store is detected by the client device, or the member store position data (latitude Pxn, longitude Pyn) of the member store The time measurement ends when the client position data (latitude Xc, longitude Yc) of the client device at the time of arrival of the user matches within the above-described stay position data (latitude Xc ± β, longitude Yc ± β). At the same time, the measurement end time (Te) is acquired.

  As described above, for example, when moving from the client position data (latitude Xc, longitude Yc) at the measurement start time (Ts) to the member store position data (latitude Pxn, longitude Pyn) of the member store If the above-mentioned adjustment time (Ct) is determined with respect to the normal time, a time point based on the measurement start time (Ts), the measurement end time (Te), and the adjustment time (Ct) is issued. The sales promotion service can be easily planned.

  If the above-mentioned sales promotion service is planned by small shops or the like scattered in the region, there is a possibility that the user will be invited to visit the store even if there is some distance, and it can contribute to the activation of the region.

  The second embodiment of the present invention is characterized in that the sales promotion point in units of time is issued or consumed by measuring a predetermined elapsed time related to the user's specific operation.

  The core technology of the present invention in which sales points are issued in units of time, that is, the technology for acquiring a specific elapsed time is a position notification device or a client device using a GPS function defined in the first embodiment. The measurement start time (Ts) and the measurement end time (Te) acquired by the dedicated application are not limited to the configuration for measuring a predetermined elapsed time at a specific location of the user. In the server system (EC system), the elapsed time related to the product order from when the product is ordered until the product arrives, or the advertisement content is started to be viewed in the web server system (net advertisement distribution system) of the net advertisement. The elapsed time related to advertisement viewing from the end of the viewing to the end of the viewing or the web server system of the network game (network In the game system), such as elapsed time for game operation from the start of the game until the end of the game it may be configured to measure a predetermined elapsed time for a particular operation of the user.

Further, the calculation of the number of time points issued and the number of consumptions described in [Issuance point calculation process based on time measurement process] and [Consumption point calculation process based on time measurement process] in the first embodiment is also described above. of the present invention is not limited to calculation by the point issuing program or point consumption program constituting a dedicated application, for example, the same calculation function and the point issuing programs and the point consumption program, the application server apparatus constituting the time management system It can comprise by providing in the condition management program.

  First, a method for measuring a time related to a product order in an online shop will be described in detail below with reference to the drawings.

  As shown in the schematic diagram of FIG. 9, a PC equipped with a user's Web browser, the client device 2210 described above, an EC system 4310 which is a Web server system of a net shop, and a time management system 4110 of the point management center 1100 are connected to the Internet 1900. The time measurement parameter 7311 corresponding to the time setting parameter 7231 of the point issuing program 5230 constituting the dedicated application 4210 described in the first embodiment is connected to the well-known Web-API (Application In the configuration in which the network shop transmits / receives data between the EC system 4310 of the net shop and the time management system 4110 by, for example, the net shop in the first embodiment of the present invention. Corresponding to the member store listed in the member store list of the “member store guide” described in “Method for Providing Member Store Guide”, the user 1200 is made to use the PC equipped with the Web browser or the client device 2210. If the configuration for accessing the EC system 4310 of the online shop is added through the predetermined login process described above, when the “order” button for confirming the product order is clicked by the user 1200, the order information related to the product order Is acquired by the EC system 4310 of the net shop, and the acquired time is set as a measurement start time (Ts) in the start time field of the time measurement parameter 7311, and the time management system via the Internet 1900 In 4110, the measurement start time (Ts) is acquired. In addition, when the net shop uses the delivery company to deliver the ordered product to the user, for example, when a delivery completion notification is transmitted from the delivery system of the delivery company to the EC system 4310 of the net shop, The delivery completion notification is acquired in the EC system 4310 of the net shop, and the acquired time is set as the measurement end time (Te) in the end time field of the time measurement parameter 7311, and via the Internet 1900, In the time management system 4110, the measurement end time (Te) is acquired, and the time related to the product order by the user in the net shop can be measured.

Here, regarding the above-mentioned Web-API, at the time of filing of the present invention, for example, ITpro of Nikkei Computer (http://itpro.nikkeibp.co.jp/article/Keyword/20070829/280600/) -API is a technology for efficiently developing websites, etc. "" API is an abbreviation of Application Programming Interface, and application developers provide other hardware and software. . is a technique for using'm function, "" Web-API is, for the development of such Web site, is an API that can be used over the Internet, "" Web - in API, to use the side to expose the API As a technology for exchanging instructions and data on the side, technologies called SOAP and REST are used, which are XML format data using a protocol such as HTTP. One of the features of Web-API is the flexibility to use a standard Internet technology so that it does not require a specific environment for development and use. " The Google Map API web service (https://developers.google.com/maps/documentation/webservices/?hl=en) is described as follows.

“About Web Services / The web services provided by Google Maps API function as an interface for requesting MapAPI data from external services and using MapAPI data in a map application. These services use MapAPI data. It is designed to be used in combination with a map under the license restrictions of the Terms of Use / These web services use HTTP requests to specific URLs and pass URL parameters as arguments to the service. Normally, these services return data for HTTP requests in JASON or XML so that they can be parsed and processed by the application. It looks like this: http://maps.googleapis.com/maps/api/service/output?parameters
service indicates the specific service to request and output indicates the response format (usually json or xml). "

[Acquisition of measurement time by Web-API in online shop]
Using such a well-known Web-API technology, for example, as shown in the schematic diagram of FIG. 9, the net shop member store ID 7021 (FIG. 16) in which the net shop is regarded as a member store of the first embodiment. “Shop_id” as a parameter for the Web-API, and the EC-system 4310 of the net shop is regarded as the position notification device of the first embodiment in the identification information 2321 (FIG. 20) of the EC system 4310. “Ecsys_id” is made to correspond as an API parameter, and the user ID 7011 (FIG. 15) of the user 1200, in which the user of the net shop is regarded as the user 1200 of the first embodiment, is set to “user_id” as a parameter for Web-API. Of the order information in the EC system 4310. “1sttime” is obtained as a Web-API parameter at the acquisition time, that is, the measurement start time (Ts), and the delivery completion notification is acquired at the EC system 4310, that is, at the measurement end time (Te). If “2ndtime” is associated with each parameter, the time management system 4110 obtains the value of “1sttime” from the EC system 4310 of the net shop via these Web-API parameters. The value of the start time field of the time measurement parameter 7311 and the value of “2ndtime” can be easily acquired as the value of the end time field of the time measurement parameter 7311.

Specifically, as shown in FIG. 9, for example, the application server device 2120 that constitutes the time management system 4110 includes a well-known HTML language and a program such as JavaScript, PHP, Perl, Java, C, or C ++. A Web-API correspondence program 5150 developed by language is provided. First, when the order information is acquired by the EC system 4310 of the net shop, the value of “shop_id” corresponding to the member store ID 7021 (FIG. 16) of the net shop The value of “ecsys_id” corresponding to the identification information 2321 (FIG. 20) of the EC system 4310, the value of “user_id” corresponding to the user ID 7011 of the user (FIG. 15), and the acquisition time of the order information “1” corresponding to a certain measurement start time (Ts) ttime "XML code for the value of is output based on the specifications defined by said time management system 4110, also at the time of acquisition of the delivery completion notification by the EC system 4310, corresponding to the user ID7011" value of user_id " And an XML code related to the value of “2ndtime” corresponding to the measurement end time (Te), which is the acquisition time of the delivery completion notification, is output based on the specification determined by the time management system 4110 , and sequentially to other users. For example, the following “Netshop XML file (netshop-01.xml)” shown in FIG. 9A is stored in the EC system 4310 of the netshop. It is prepared by temporarily storing it in a device or memory.

<? xml ver = "" netshop api 1.0 ""?>
<shop>
<timedata>
<shop_id> pt01001 (* Internet shop member store ID7021) </ shop_id>
<ecsys_id> wp01001 (* EC system 4310 identification information 2321) </ ecsys_id>
<user_id> us00001 (* net shop user ID 7011) </ user_id>
<1sttime> 20141010180101 (* Order information acquisition time = Measurement start time Ts)
</ 1sttime>
<2ndtime> 20141011120101 (* Delivery completion notification acquisition time = Measurement end time Te)
</ 2ndtime>

</ timedata>
...
<timedata>
<shop_id> pt01001 </ shop_id>
<ecsys_id> wp01001 </ ecsys_id>
<user_id> us00102 (* regarding the following users) </ user_id>
<1sttime> 20141015201010 </ 1sttime>
<2ndtime> 20141017101515 </ 2ndtime>
</ timedata>
...
</ shop>

  Here, in the time management system 4110, for example, a Web-API corresponding program 5150 including the following “Web-API code for net shop” by the well-known HTML language and JavaScript shown in FIG. When run regularly or from time to time,

// ---------------
// HTML
// ---------------
<div id = "" timedata "">
<ul></ul>
</ div>

// ---------------
// JavaScript
// ---------------
$ (function () {
$ .ajax ({
url: 'http: //www.netshop.com/api/netshop-01.xml',
type: 'GET',
dataType: 'xml',
timeout: 1000,
error: function () {
alert ("" loading error !!! "");
},
success: function (xml) {
$ (xml) .find ("" timedata ""). each (function () {
$ (""# timedata ul ""). append ('<li> +
$ (this) .find ('shop_id'). text () +
$ (this) .find ('ecsys_id'). text () +
$ (this) .find ('user_id'). text () +
$ (this) .find ('1sttime'). text () +
$ (this) .find ('2ndtime'). text () +
'</ li>');
});
}
});
});

  In the time management system 4110, the measurement start time (Ts) is acquired at “1sttime” and the measurement end time (Te) is acquired at “2ndtime” periodically or as needed.

  As shown in FIG. 9, the time point based on the measurement start time (Ts) and the measurement end time (Te) acquired in the time management system 4110 is the above-described configuration, that is, the point issue of the dedicated application. Based on the identification information 2321 of the EC system 4310 by the condition management program 5120 of the time management system 4110 having a calculation function equivalent to the program or point consumption program, the issue target data 7042 (FIG. 18) and Guidance guide data 6041 (FIG. 18) consisting of issue condition parameters 7043 (FIG. 18) is extracted, and based on the target time data 8042 (FIG. 18) set in the issue target data 7042 and the issue condition parameters 7043, The number of time points issued is the same as in Example 1. The point issue history data recording method calculated in the same manner as the calculation method described in “Issuance point calculation process based on time measurement process” and further described in “Time point issue history data management process” in the first embodiment; Similarly, the user ID 7011 of the user, the identification information 2321 of the EC system 4310, and history data relating to the issuance of time points including the calculated number of issued time points are recorded in the point management database 3070.

  In addition, the information on the time point issued in this way can be provided to the user of the net shop by the following Web-API code.

  Specifically, for example, the above-described general web service request shown in FIG. 9C is used as an HTML resource that constitutes a web page related to net shopping provided to the user by the EC system 4310 of the net shop. By adding the following code, the PC or client device 2210 provided with the user's Web browser automatically accesses the time management system 4110 provided with the Web-API compatible program 5150. Realized.

http://timeserver.adazro.com/api/timewallet/Search?key=TimePoint&user_id=us00001&shop_id=pt01001
Alternatively, it can be realized by adding the following code using JavaScript.

<script type = "" text / javascript ""
src = ""http://timeserver.adazro.com/api/timewallet/Search?key=TimePoint&user_id=us00001&shop_id=pt01001"">
</ script>

  The above code executes, for example, the Web-API corresponding program 5150 “timewallet” in “api /” to the time management system 4110 specified by “timeserver.adazo.com”. This corresponds to a web service request for requesting to provide information on “key = TimePoint” including the user ID 7011 of “us00001” and the member store ID 7021 of “pt00001”.

  Further, as shown in FIG. 9, regarding the method of acquiring the measurement end time (Te) in the time management system 4110, the user 1200 is notified of the well-known radio wave that detects the Bluetooth standard radio wave described in the first embodiment. A mobile terminal such as a smartphone (mobile phone) or tablet PC having a detector and a well-known GPS function, and a reception measurement program for measuring time while monitoring the radio wave reception state of the radio wave detector and the GPS function A dedicated app consisting of a position measurement program that measures time while acquiring positioning data of the current position to be measured, a point issuance program for managing issuance of time points, and a point consumption program for managing consumption of time points Have the client device 2210 installed, and a courier If the delivery person possesses the position notification device that transmits the Bluetooth standard radio wave described in the first embodiment, the delivery person of the delivery company belongs to the above-mentioned net shop that is assumed to be a member store, and the delivery person Since the location notification device possessed corresponds to the location notification device 2320 of the net shop, compared to the configuration via the communication between the delivery system of the delivery company and the EC system 4310 of the net shop as described above, It can be simply configured.

  In this case, the time management system 4110 uses the identification information 2321 of the position notification device 2320 transmitted by the dedicated application 4210 and the dedicated application described in FIG. The time when the identification information 4211 of 4210 is received is acquired as the measurement end time (Te).

[Acquisition of measurement time by Web-API in online advertisement]
Next, a method for measuring the time related to advertisement viewing in an online advertisement will be described in detail with reference to the drawings.

  As shown in the schematic diagram of FIG. 10, a PC equipped with a user's Web browser, the client device 2210 described above, an advertisement distribution system 4410 that is a Web server system of a network advertising company, and a time management system 4110 of the point management center 1100 include: The time measurement parameter 7411 corresponding to the time setting parameter 7231 of the point issuing program 5230 that is connected by the Web network via the Internet 1900 and constitutes the dedicated application 4210 described in the first embodiment is the Web-API. For example, the network advertisement company may be sent and received between the advertisement distribution system 4410 and the time management system 4110 of the network advertisement company in the first embodiment of the present invention. Explained in Method] Corresponding to the member stores listed in the member store list of the “Member Store Guide”, the PC 1200 and the client device 2210 provided with the Web browser are made to the user 1200 through the predetermined login process described above, and If a configuration for accessing the advertisement distribution system 4410 is added, when the “reproduction start” button indicating that the video advertisement distributed by the advertisement distribution system 4410 is reproduced by the user 1200 is clicked, the reproduction of the video advertisement is performed. Start information is acquired by the advertisement distribution system 4410 of the Internet advertising company, and the acquired time is set as a measurement start time (Ts) in the start time field of the time measurement parameter 7411, and via the Internet 1900, In the time management system 4110, the measurement start time (Ts ) Is acquired, and when the reproduction of the video advertisement is completed on the client device of the user, the reproduction end information of the video advertisement is acquired by the advertisement distribution system 4410 of the Internet advertising company, and the acquired time is measured. The end time (Te) is set in the end time field of the time measurement parameter 7411, and the measurement end time (Te) is acquired by the time management system 4110 via the Internet 1900, and the Internet advertising company Time related to advertisement viewing by the user can be measured.

Specifically, as shown in FIG. 10, for example, the application server apparatus 2120 that constitutes the time management system 4110 is provided with the above-described Web-API-compatible program 5150, and first, the advertisement distribution system 4410 of the Internet advertising company. When the reproduction start information is acquired by, in the same way as described above, the value of “shop_id” corresponding to the member store ID 7021 (FIG. 16) of the Internet advertising company assumed to be a member store and the advertisement distribution assumed to be a position notification device The value of “adsys_id” corresponding to the identification information 2321 (FIG. 20) of the system 4410, the value of “user_id” corresponding to the user ID 7011 (FIG. 15) of the user who views the advertisement of the Internet advertising company as viewed by the user, and "1st corresponding to the measurement start time (Ts) that is the acquisition time of the reproduction start information An XML code related to the value of “time” is output based on the specification determined by the time management system 4110 , and when the reproduction end information is acquired by the advertisement distribution system 4410, the “user_id” corresponding to the user ID 7011 The XML code related to the value and the value of “2ndtime” corresponding to the measurement end time (Te), which is the acquisition time of the playback end information, is output based on the specification determined by the time management system 4110 , and the other The same processing is performed for the user. For example, the “Internet advertising company XML file (adcom-01.xml)” shown in FIG. 10A is stored in the advertising distribution system 4410 of the Internet advertising company. It is prepared by temporarily storing it in a device or memory.

  Here, in the time management system 4110, for example, when the Web-API corresponding program 5150 including the “Web-API code for Internet advertising company” shown in FIG. In the time management system 4110, the measurement start time (Ts) is acquired at “1sttime” and the measurement end time (Te) is acquired at “2ndtime” periodically or at any time.

  As shown in FIG. 10, the time point based on the measurement start time (Ts) and the measurement end time (Te) acquired in the time management system 4110 is the above-described configuration, that is, a dedicated application point issuing program. Based on the identification information 2321 of the advertisement distribution system 4410, the condition management program 5120 of the time management system 4110 having a calculation function equivalent to the point consumption program and the issue target data 7042 (FIG. 18) Guidance guide data 6041 (FIG. 18) consisting of issue condition parameters 7043 (FIG. 18) is extracted, and based on the target time data 8042 (FIG. 18) set in the issue target data 7042 and the issue condition parameters 7043, The number of time points issued is Example 1. The point issuance history data recording method calculated in the same manner as the calculation method described in [Issuance point calculation processing based on time measurement processing] and further described in [Time point issuance history data management processing] in the first embodiment. Similarly, the user ID 7011 of the user, the identification information 2321 of the advertisement distribution system 4410, and the history data relating to the issuance of time points including the calculated number of time points issued are recorded in the point management database 3070. .

  Further, the information on the time point issued in this way is obtained by the above-mentioned [Web-in the net shop] by the Web-API code shown in (c) “Provision of time point information by Web-API code” in FIG. In the same manner as the method described in “Acquisition of measurement time by API”], it can be provided to a user who views the advertisement of the Internet advertising company.

  As described so far, the first embodiment of the present invention is characterized in that the promotional point in units of time is a time point that is issued or consumed by measuring a predetermined elapsed time at a specific location of the user, In addition, the second embodiment is characterized in that the sales promotion point in units of time is a time point for measuring and issuing or consuming a predetermined time related to the user's specific operation. In the third embodiment of the present invention, An unprecedented advertisement based on the attribute data of the user and the history data of the time point through a transaction (trading) of the user with the time point and a sponsor who wants to view the advertisement. A method is provided.

  With the globalization and informatization of society, the pronoun of basic lifestyle demands, such as clothing, food, and living, is changing to more active expressions such as fashion, gourmet, and living amenity. Additional life desires such as leisure and sports are penetrating into the lifestyle, and the time points in the first embodiment and the second embodiment according to the present invention are predetermined for the specific location and specific operation of the user related to such lifestyle elements. The promotion point is based on the time issued according to the elapsed time, and the third embodiment according to the present invention is correctly based on the compatibility between such lifestyle elements and time point issuance history data. It enables "behavioral targeting advertising".

Above the "action targeting advertising" is, for example, according such as to Kotobanku (Asahi Shimbun provided) and Wikipedia, a type of advertising that uses the "Internet, based on the search history of browsing history and search engine of the personal web site of , "Delivering advertisements according to each person's preference", which is "a method for guessing the interests of customers based on the behavior history of customers targeted for advertisements and delivering Internet advertisements in a targeted manner" And most ad sponsors and media companies typically spend a great deal of marketing costs to obtain information about such customer behavior history. It is very rare to be offered.

  The “behavioral targeting advertisement” according to the third exemplary embodiment of the present invention is configured by buying and selling time points between a user and a sponsor, and further, buying and selling of the time points, that is, a user with respect to sponsor advertisement content. The viewing time and the user's time point are exchanged by the unit of time, and the purchase amount based on the exchange rate of the exchanged unit of time and the unit of money is paid from the sponsor to the user. In the buying and selling of points, the “behavior” is provided by adding a configuration in which a “targeting guide” regarding the compatibility between the lifestyle elements and the issuance history data of the time points to be bought and sold is provided to the sponsor that determines the conversion rate. "Targeting advertising" is rationally implemented through active provision of information by users And wherein the door.

Here, the inventor of the present application has already described in the patent application “Point purchase system” (Japanese Patent Application No. 2000-42088, filed on Feb. 18, 2000), It is possible to receive or consume store-specific sales promotion points, and to exchange the sales promotion points with electronic tickets that are distributed without depending on the store. The electronic check issuing game server device 120 can be accessed to play a game, etc., and an electronic check can be issued, and the user can access the electronic check consumption server device 122 from the terminal 121 using this electronic check, can order and prizes disclose that. ", or replace the publisher is different promotional point, Offer By taking, for the technology to complement the pair customer service between companies each other, they are discussed in detail.

Further, claim 1 of Patent No. 3881325 “Electronic chip distribution system” (original application May 20, 1999) granted to the inventor of the present application includes “Distribution and replacement of electronic chips for sales promotion”. In the electronic chip management system having a computer for controlling the rate, etc., in the electronic chip management system, various game homepages or quiz homepages are provided, and form data from users including answers to the various homepages is received. An electronic chip issuing game server device which is a computer that requests a company ID, a game type, an exchange rate and an expiration date from the electronic chip issue management server device based on the form data, and calculates the number of chip issues based on reply information to the request; An electronic chip issuance condition database, and The requested company ID, game type, exchange rate, and expiration date in the base are returned to the electronic chip issuing game server device, and then the internal chip of the database is determined by the number of chip issues transmitted from the game server device. Electronic chip issuance management server device that is a computer that updates the contents of the issuance number field, and electronic chip history management server device that is a computer that manages a database based on the chip issuance number, expiration date, and user ID transmitted from each server device And the company ID input from the advertising company client device in advance and stored in the database of the electronic chip issue management server device, the game type related to the electronic chip, the maximum number of chips, the exchange rate, and the expiration date, Corresponds to the game type When the user answers to the game homepage or quiz homepage, the form data including the answer is sent from the user client device. is sent to the electronic chip issuance game server device, the electronic chip issuance game server device displays the home page of advertising company generates and the advertising company WWW server device a command to display the home page of advertising companies corresponding to the follower over Mudeta received The correct answer of the game or quiz is displayed on the homepage of the advertising company, and the electronic chip issuance game server device calculates the number of chip issuances corresponding to the answer of the form data to the electronic chip issuance management server device. By sending you The server can receive an electronic chip, and each server cooperates to provide a service in which the advertisement of the advertising company is displayed on the advertising company's homepage together with a correct answer to view the advertisement provided by the user. An electronic chip management system. ”, And discloses a technology that enables effective advertisement based on the history management of user operations related to electronic chips (electronic sales promotion points).

  As described above, the third embodiment of the present invention includes the above-mentioned patent application “point purchase system” (Japanese Patent Application 2000-42088, application February 18, 2000) and patent “electronic chip distribution system” (No. 3881325, current application). While the time-based sales promotion point according to the present invention is applied to the “electronic chip” of May 20, 1999), it is not disclosed in the patent application “point purchase system” or the patent “electronic chip distribution system” The following functions are added and configured.

  That is, the time point issued to the user based on the technology described in the first embodiment or the second embodiment of the present invention is a function that is purchased by the advertisement sponsor. "Advertisement viewing guide" is provided in the "service menu" described in the "Registered registration operation", a specific advertisement content is selected by the user from the "advertisement viewing guide", and the selected specific content is When a user views and listens to a predetermined viewing time (Vt), the time point of the user corresponding to the viewing time (Vt) is a unit of time and a unit of money determined by a sponsor that delivers the specific advertisement content. Is automatically purchased based on the conversion rate, and a function is added in which the price is paid to the user through an electronic check to be described later

  The electronic check mentioned above is an electronic prepaid voucher that can be used for normal product purchases and service use at member stores and affiliated stores, or cash withdrawals by a predetermined method from a well-known ATM, etc. Secured by point purchase funds, managed and provided by a point management center.

  Such functions related to time point purchase based on advertisement viewing are linked with the functions of the first embodiment according to the present invention, and (1) the user encounters in the scene of normal consumer life and social procedures. By simply storing “waiting time” related to “supply”, “congestion”, and “excess” at a time point, an opportunity to acquire specific economic value is given by the time point, and ( 2) For the advertisement sponsor, for example, by presenting the user with the purchase price of the time point purchased in exchange for viewing the advertisement based on the example of the time point issuance history data provided by the point management center, it is effective and rational. (3) For member stores, it is specific to the time points that are issued easily without incurring the costs associated with issuing promotional points. The economic value is given, as well as increased customer satisfaction, along with the tie-up shop, so that the new sales opportunity is given to the user who has obtained the electronic check.

  Further, as a specific image of the function related to the purchase of time points based on advertisement viewing, first, a sponsor such as a company that distributes advertisements using the Internet uses a point management center by a client device such as a PC equipped with a Web browser. An advertisement viewing content registration form that can register advertisement viewing content in the “advertisement viewing guide” is provided in the web browser of the client device when a web page published by is accessed and logged in by a predetermined login operation. If the advertisement viewing content to be provided to the user holding the time point by the predetermined viewing guide registration operation or the purchase price for purchasing the time point is registered, the advertisement viewing content and time of the registered sponsor are registered. Point purchase price, etc. , It will be published as an advertisement content viewing guide "advertisement viewing guide", which will be described later.

  Here, for example, a web page opened by the point management center using a client device such as a smartphone (mobile phone) in which the above-described dedicated application is installed or a PC equipped with a web browser is installed by a user who has time points. When the user logs in by a predetermined login operation, the “service menu” including the “advertisement viewing guide” is displayed on the dedicated application or the web browser of the client device, and the “advertisement viewing guide” is selected. An advertisement content viewing guide is provided.

  The above advertisement content viewing guide is composed of an advertisement category list display area for selecting an advertisement content category and an advertisement content list display area for selecting an advertisement content displayed corresponding to the advertisement category. For example, when “home appliance” in the advertisement category list is selected, advertisement content corresponding to the “home appliance” in the selected category is displayed as a list by text or image, and “Panasonic” is displayed from the advertisement content list. When “New Product” is selected, the selected advertisement content and an advertisement reproduction program for reproducing the selected advertisement content are downloaded from the point management center to the client device, and the detailed contents are downloaded in the dedicated application or the Web browser. (Texts registered by sponsors, Advertising due to image overview, viewing time, conversion rate, point Baika) is displayed together with the content playback screen.

  When the user selects the viewing start button on the content playback screen, the playback of the advertising content is started and the playback start time is acquired by the advertising playback program. When the advertisement content is viewed and the reproduction of the advertisement content is completed, the reproduction end time is acquired by the advertisement reproduction program, and a content viewing parameter including the start time, the end time, and the user ID is obtained. Then, it is transmitted from the client device to the advertisement management system of the point management center via the Internet, and the transmitted content viewing parameter is acquired by the advertisement management system.

Of course, there are cases where the user interrupts or resumes the viewing of the advertising content for various reasons. For example, when the pause button is selected by the user or when any stop factor is detected, the advertisement is displayed. The playback of the content is temporarily stopped, and the time when the playback is stopped is set as the viewing stop time in the content viewing parameter of the advertisement playback program. For resumption of viewing by the user, for example, the pause button is selected again by the user. When the stop factor is released, the playback of the advertisement content resumes, and the time when the pause button is selected again or the stop factor is released is set as the viewing restart time in the content viewing parameter of the advertisement playback program. The viewing time by the user, the content viewing parameter While being recorded can also be a way playback of the advertising content is performed.

  Thus, when the content viewing parameter is acquired in the advertisement management system, the time point purchase process based on the acquired content viewing parameter is executed in the advertisement management system, and the time point corresponding to the user viewing time is set. Consumption processing is performed, and payment of the purchase price for the user's time point purchased according to the viewing time is performed by [payment processing of time point purchase amount by electronic check] described later.

  Note that the advertisement content may be provided by a known streaming method, not by the download described above. In this case, the advertisement reproduction program can be replaced by a well-known video reproduction program. The viewing start time (Vs) and the viewing end time (Ve) are delivered from the advertisement distribution system of the advertisement sponsor that distributes the advertisement content by streaming to the advertisement management system via the well-known Web-API described above. .

  In addition, as described above, the electronic check is an “electronic prepaid voucher” secured by the funds of the advertising sponsor that purchases the user's time point according to the viewing time. In member stores and affiliated stores where the position notification device described in Example 1 is installed, this electronic check can be used in the same way as cash. Depending on the cooperation between the point management center and the financial institution, a well-known ATM can be used. Cash can be withdrawn according to the face value of the electronic check.

As described above, in the third embodiment of the present invention, in addition to the same functions as the first and second embodiments according to the present invention, the advertisement viewing system through the time point that is the sales promotion point in units of time, with economic value of the time point at which the user's is clearly due to the advertising sponsor advertised to allow it to be reasonable and effectively.

  Hereinafter, the details will be described with reference to the drawings. FIG. 11 shows an embodiment according to the present invention that employs a method for exchanging (consuming) time points held by a user for monetary value by viewing advertisement content, as a method for consuming time points according to the first and second embodiments of the present invention. FIG. 10 is an overall configuration diagram related to Example 3.

The flow symbols (A) to (E) described in FIG. 11 above are configurations related to the advertisement viewing time measurement, and the time point described in the first embodiment in (A) is issued at the member store 1300, and (B ) point Baika data 7093 consisting of "CPV Guide" content data 7092 and viewing time as data relating to (Vt) or exchange rate is registered by the sponsor 1500 in the user 1200 is registered by the sponsor 1500 in (C) advertising content from the "advertisement view Guide" is therefore selected to the user 1200, together with the selected advertising content is viewed by the user 1200 in (D), the viewing time is measured, the in (E) The process of calculating the purchase amount of time points corresponding to the viewing time is shown.

Further, the flow symbols (F) to (H) shown in FIG. 11 are configurations related to purchase of time points by electronic check, and the electronic check security issued to the user 1200 in (F), that is, The money equivalent to the purchase amount of the time points is transferred from the designated account 1510 of the sponsor 1500 to the management account 2109 of the point management center 1100 by the automatic transfer process, and the electronic issued by the sponsor 1500 in (G). The check is used by the user 1200 at the member store 1300 or the affiliated store 1400 via the electronic check payment form 5281 and corresponds to the amount of electronic check used via the electronic check payment form 5281 in (H). The clerk performing the point management center through automatic transfer processing From the management accounts 2109 of 1100 showing a process to be transferred to the receiving account 1410 of the receiving account 1310 and the tie-up shop 1400 of the merchant 1300.

  First, the process of the flow symbols (A) to (E) described in the configuration diagram of FIG. 11 will be described in detail using the schematic diagram of FIG.

[Predetermined registration operation for "Advertising viewing guide"]
As shown in FIG. 12 (a), a sponsor 1500 such as a company that distributes advertisements via the Internet using a Web server system or the like is connected via the Internet 1900 by a client device 2510 such as a PC equipped with a Web browser. A Web page related to “Registering an advertisement viewing guide” published by the Web server device 2110 or the like of the point management center 1100 is accessed, and a predetermined login process by the sponsor 1500, that is, a sponsor for the sponsor provided in the Web page. When the sponsor ID 7081 and password of the sponsor 1500 are input and submitted (data input) to the login form, the sponsor ID 7081 and password submitted are sent to the advertisement management system of the point management center 1100. When the login by the sponsor 1500 is established by the process of checking whether the sponsor ID 7081 and the password are registered in the sponsor management database 3080, the content is registered by the advertisement management system 4120. The form 5581 is supplied (displayed) to the Web browser of the client device 2510, and the sponsor 1500 performs a predetermined viewing guide registration operation on the content registration form 5581.

This predetermined viewing guide registration operation is an operation in which the sponsor 1500 registers the content of the advertising content that the user who owns the time point views, and first, in the content setting field of the content registration form 5581, For example, when a text related to the title of the advertising content is input or an image or a moving image is selected from a local data storage device provided in the client device 2510, the advertising plan ID 8092 includes the text, the image, or the moving image. Content data 7092 including (FIG. 23) is configured, and the viewing time (Vt) 8093 (FIG. 23) of the advertisement content to be viewed by the user is set in the point purchase price setting field of the content registration form 5581 Or the vision By setting a conversion rate 8094 (FIG. 23) between the unit of time points to be purchased and the unit of money corresponding to the listening time (Vt), the point purchase price comprising the viewing time (Vt) 8093 and the conversion rate 8094 is set. When data 7093 is configured, and the configured content data 7092 and point purchase price data 7093 are submitted (data input), they are acquired by the advertisement management system 4120 of the point management center 1100 and the advertisement management system 4120. The advertisement viewing management program 5160 of the application server device 2120 that constitutes is executed.

The execution of the advertisement viewing management program 5160 is controlled database management server apparatus 2130, the acquired and content data 7092 and point Baika data 7093, corresponding to the advertising planning ID8092 of the sponsor ID7081 and the content data 7092 The category code 8091 is recorded in the content management database 3090 as advertisement viewing guide data 6091 in accordance with the record layout of the content management database shown in FIG.

Note that the advertisement viewing guide data of each sponsor registered as described above is posted in the “advertisement viewing guide” as a content viewing guide provided to the user by a “predetermined advertisement viewing operation by the user” described later .

[Specified advertisement viewing operation by the user]
As shown in FIG. 12 (b), [predetermined issuing operation by user], [time measuring process based on issuing operation], and [issue processing for issuing point based on time measuring process] in the first embodiment of the present invention described above. ] The user 1200 holding the time point issued by the above-mentioned user via the Internet 1900 by a user client device such as a PC equipped with a web browser or a smartphone (mobile phone) in which the above-described dedicated application 4210 is installed. The user accesses a Web page provided to the user by the Web server device 2110 of the point management center 1100 and the like, and the user performs a predetermined login process by the user 1200, that is, the user login form provided on the Web page. User ID 7011 of 1200 15) and a password are input and submitted (data input), the submitted user ID 7011 (FIG. 15) and password are acquired by the time management system 4110 of the point management center 1100 and the acquired The user 1200 is logged in by a process in which the user ID 7011 (FIG. 15) and the password are registered in the user management database 3010 by the authentication processing program 5110 of the application server apparatus 2120 constituting the time management system 4110. When established, a “service menu” including an “advertisement viewing guide” is provided (displayed) by the Web browser of the user client device or the dedicated application 4210, while the user 1200 receives “advertisement viewing”. Then id "select the (touch or click), content viewing guide 9400 is provided (displayed).

The above content viewing guide 9400, for example, as shown in (A) of FIG. 12, such as "living" and "health", "Beauty", "gourmet", "culture over", "leisure", "sports", lifestyle described above A list of categories corresponding to elements, a category list display area where a specific category can be selected from the list, and a list of advertising content displayed corresponding to the category selected in the category list, , And a content list display area in which specific advertisement content can be selected from the list.

Here, for example, when “Beauty” in the advertisement category list is selected by the user, a category code 8091 corresponding to “Beauty” of the selected category is transmitted from the user client device via the Internet 1900. When the transmitted category code 8091 is transmitted to the advertisement management system 4120 of the point management center 1100 and acquired by the advertisement management system 4120, the advertisement viewing management program of the application server device 2120 constituting the advertisement management system 4120 5160 is executed.

By executing the advertisement viewing management program 5160, advertisement viewing guide data 6091 including the advertisement plan ID 8092 (FIG. 23) corresponding to the acquired category code 8091 is sequentially extracted from the content management database 3090. An advertisement content list including the content ID 7091 of the extracted advertisement viewing guide data 6091, text data of the content data 7092, and point purchase price data 7093 is generated, and the generated advertisement content list is transmitted via the Internet 1900. The advertisement management system 4120 transmits the advertisement content list to the user client device, and the transmitted advertisement content list is acquired by the Web browser of the user client device or the dedicated application 4210. If it is, the acquired advertising content list by Web browser or the dedicated application 4210 of the user client device, is displayed on the display screen of the user client device.

Further, when “1” (Panasonic's new product) is selected from the above advertisement content list by the user, for example, the content ID 7091 corresponding to “1” in the selected advertisement content list and the above-mentioned The user ID 7011 acquired by the time management system 4110 in the predetermined login process is transmitted from the user client device to the advertisement management system 4120 of the point management center 1100 via the Internet 1900, and the transmitted content ID 7091 is transmitted. and the user ID7011 is obtained by the advertisement management system 4120, advertisement viewing management program 5160 of the ad management system 4120 is executed by the execution, CPV Gaidode corresponding to the obtained content ID 7091 6091 is extracted from the content management database 3090, and the point management program 5130 of the time management system 4110 is executed, and the point data 6071 including the acquired user ID 7011 is sequentially extracted from the point management database 3070 by the execution. The advertisement content comprising the extracted advertisement viewing guide data 6091, the movie data corresponding to the movie code constituting the content data 7092 of the advertisement viewing guide data 6091, and the advertisement reproduction program 5151 for reproducing the movie data The time point information of the user 1200 including point data 6071 including the sequentially extracted user IDs 7011 is transmitted to the user client device via the Internet 1900. .

When the advertisement content and the time point information transmitted in this manner are acquired by the Web browser or the dedicated application 4210 of the user client device, the content data 7092 and the point purchase price of the advertisement viewing guide data 6091 constituting the advertisement content. The advertising content of the sponsor 1500 including data 7093 and a content playback screen 9500 that displays an initial image of the moving image data that is played back by the advertisement playback program 5151, together with the time point information of the user 1200, the user client It is displayed on the display screen of the user client device by the Web browser of the device or the dedicated application 4210.

  As shown in FIG. 12, the advertisement reproduction program 5151 includes a content viewing parameter 7102 for measuring the viewing time of the moving image data by the user 1200. In addition to this, the login state of the user 1200 In order to prevent the system load and security weakening due to the continued operation, the authentication code 6510 including the identification code 6530 of the advertisement reproduction program 5151 and the user ID 7011 of the user 1200 may be set in advance. In this case, the identification code 6530 of the advertisement reproduction program 5151 is temporarily recorded in the advertisement reproduction program management file 3510 by the advertisement management system 4120 of the point management center 1100, for example.

[Time measurement process based on advertisement viewing operation]
Further, regarding the time measurement of advertisement viewing by the user 1200, as shown in FIG. 12C, the “viewing start button” on the content reproduction screen 9500 displayed by the Web browser of the user client device or the dedicated application 4210. Is selected (touched or clicked) by the user 1200, the advertisement playback program 5151 is executed, and the execution time is set as the viewing start time (Vs) in the content viewing parameter 7102 of the advertisement playback program 5151. At the same time, the moving image data is reproduced, and when the viewing time 8093 (Vt) based on the point purchase price data 7093 of the advertisement viewing guide data 6091 is reached, the reproduction of the moving image data is ended, and the end time is the viewing end. The content viewing parameter as time (Ve) The content ID 7091 of the advertisement viewing guide data 6091 is set in the content viewing parameter 7102, and the content viewing parameter 7102 is managed from the user client device via the Internet 1900 by the point management. It is transmitted to the advertisement management system 4120 of the center 1100.

The above-described moving image data corresponding to the moving image code of the advertisement viewing guide data 6091 and the advertisement reproducing program for reproducing the moving image data are downloaded to the user client device, and the time for viewing the advertisement by the user is displayed. Regarding the configuration to be measured by the parameter, [Acquisition of measurement time by Web-API in Internet advertisement] in Example 2 of the present invention
If the method described in the above is adopted, the advertisement content is distributed by the above-described advertisement distribution system 4410 (FIG. 10) of the Internet advertisement company, that is, [acquisition of measurement time by Web-API in the Internet advertisement]
In FIG. 10 used in the description, the Internet advertising company is made to correspond to the sponsor 1500 (FIG. 12 ), the advertisement distribution system 4410 is made to correspond to the advertisement reproduction program 5151 (FIG. 12 ), The same configuration can be made by associating the video data corresponding to the video code of the advertisement viewing guide data 6091 (FIG. 12 ), and further by making the time measurement parameter 7411 correspond to the content viewing parameter.

  Here, in the above-mentioned time measurement process of advertisement viewing by the user, the advertisement viewing by the user is not necessarily continuous due to the user's convenience or the stop factor due to the client device or the communication state, etc. For example, when a “pause button” on the content playback screen is selected (touched or clicked) or a stop factor is detected by the user, the playback of the video data is stopped by the advertisement playback program. When the stop time is set as the content viewing parameter of the advertisement playback program as the viewing stop time (Vp1) and the “pause button” is selected (touched or clicked) again or the stop factor is released, When the playback of the video data is resumed by the advertisement playback program In addition, the resume time is set as the viewing resume time (Vr1) in the content viewing parameter of the advertisement playback program, and the user selects the nth time (touch or click) for the “pause button” or For the nth detection or release, the moving image data is reproduced by the advertisement reproduction program while the viewing stop time (Vpn) and the viewing resumption time (Vrn) are sequentially set in the content viewing parameter of the advertisement reproduction program. You may comprise as follows.

[Calculation of time point purchase amount based on time measurement process]
As shown in FIG. 12 (d), the moving image data, which is the advertisement content based on the advertisement viewing guide data 6091 selected by the user 1200, is viewed by the user 1200, and the viewing time is set. When the content viewing parameter 7102 of the advertisement reproduction program 5151 is acquired in the advertisement management system 4120 of the point management center 1100, first, the advertisement viewing management program 5160 of the advertisement management system 4120 relates to the content viewing parameter 7102. The identification code 6530 of the advertisement reproduction program 5151 which is a predetermined component of the authentication code 6510 preset in the transmitted content viewing parameter 7102 is authentic. Further, it is a process of checking whether the user ID 7011 is registered in the user management database 3010. For example, the identification code 6530 matches that recorded in the advertisement reproduction program management file 3510, and the user ID 7011 Is used as a search key to detect basic user data 7013 (FIG. 15), user attribute data 7014 (FIG. 15 ), and the like from the user management database 3010, so that the viewing start time set in the content viewing parameter 7102 ( Vs) and the viewing end time (Ve), or the above-mentioned nth viewing stop time (Vpn) and viewing resumption time (Vrn) are extracted from the content viewing parameter 7102, and the extracted data is included in the extracted data. The user viewing time (Vu) based on Formula {Vu = (Ve−Vs) for subtracting the difference between the viewing stop time (Vpn) and the viewing resumption time (Vrn) for the n times from the difference between the listening start time (Vs) and the viewing end time (Ve). − ((Vr1−Vp1) + (Vr2−Vp2) + (Vr3−Vp3) +... + (Vrn−1−Vpn−1) + (Vrn−Vpn))}.

Next, as shown in FIG. 12, by the advertisement viewing management program 5160 of the advertisement management system 4120, the number of time points consumed based on the point purchase price data 7093 of the content viewing parameter 7102 with respect to the user viewing time (Vu) and A time point purchase amount for the number of consumptions is calculated.

  Here, the number of consumed time points is determined by the conversion rate between the time unit of the user viewing time (Vu) and the time point unit. For example, if the user viewing time (Vu) is 30 seconds, From the conversion rate (60: 1) of “second” which is the unit of time of 30 seconds and “minute” which is the unit of time point, the number of consumption of time points for the user viewing time (Vu) of 30 seconds is Assuming that 0.5 TP (TP is a unit of time point) or if the user viewing time (Vu) is 1 minute, “minute” that is the unit of time for 1 minute and “minute” that is the unit of time point From the conversion rate (1: 1), the number of time points consumed for 1 minute of the user viewing time (Vu) is determined as 1TP.

  Further, the purchase amount of the time point purchased according to the user viewing time (Vu), that is, the time point purchase amount (Bp) is the point set in the advertisement viewing guide data of the unit of time point and the unit of money. When calculated based on the conversion rate 8094 (FIG. 23) of the purchase price data 7093 and the number of consumptions of the above time points, for example, when the conversion rate 8094 is “10”, the user viewing time (Vu) corresponds to 30 seconds. The time point purchase amount (Bp) to be calculated is 5 yen from “10” of the conversion rate 8094 and the time point consumption number 0.5TP, and corresponds to the above user viewing time (Vu) 1 minute. The time point purchase amount (Bp) is calculated as 10 yen from “10” of the conversion rate 8094 and the number of time points consumed 1TP.

When the time point purchase amount (Bp) for the user viewing time (Vu) of the sponsor 1500 based on the advertisement viewing guide data 6091 is calculated in this way, the time management system 4110 of the point management center 1100 is further updated. The point management program 5130 of the application server apparatus 2120 to be configured is executed. As a result of the execution, the user ID 7011, the processing category 8072 corresponding to the “consumption” of the time point (FIG. 21), and the time point corresponding to the consumption number The point data 6071 (FIG. 21) relating to the consumption of time points consisting of the number and the content ID 7091 constituting the consumption history data 7074 (FIG. 21) is generated, and the generated point data 6071 is stored in the point management database. To 3070 It is recorded.

In the above description, the time point purchase amount by the sponsor who has registered the advertisement viewing guide data is the time point purchase amount (Bp) corresponding to the user viewing time (Vu). The time point purchase amount (Bp) Can be calculated according to an arbitrary condition set by the sponsor and based on the viewing time 8093 (Vt) shown in FIG.
This is because the actual purchase amount by the sponsor is the time point actual purchase amount (Bn), for example, the time point actual purchase amount (Bn) is the ratio of the user viewing time (Vu) to the viewing time (Vt) ( Rv) and the above time point purchase amount (Bp), that is, a formula {Bn = Bp (Vu ÷ Vt)}, or the time point actual purchase amount (Bn) is Conditions based on the comparison between the user viewing time (Vu) and the viewing time (Vt), that is, the following conditional expression:

if (Vu ≧ Vt) {Bn = Bp;
} else {Bn = Bp * ((Vt−Vu) / Vt);
} else return false;
Can be realized by, for example, constructed as the result given to the.

  Information regarding such payment terms is described in the aforementioned advertisement content viewing guide 9400 (FIG. 12) and provided to the user.

  As described above, the time points held by the user are exchanged with the time for viewing the advertisement delivered by the sponsor, and the time points for the advertisement viewing time can be purchased at the exchange rate with the unit of money. For example, it will be an attractive service for users, and it is expected that more consumers will become users of time points that can be easily saved, and new advertising sponsors will participate accordingly. Furthermore, even small-scale and small-capacity stores can easily issue time points without worrying about the cost of issuing promotional points, so member stores and affiliated stores will be expanded.

  Here, the time point according to the present invention is issued by the point management center according to the time supplied by the consumer (user) instead of the sales, while the conventional sales promotion point is issued according to the sales. For example, for the type of time supplied by the consumer (user), depending on the congestion waiting time, supply waiting time, excess waiting time, etc., as will be described later, the issue target ID related to the issue target data of the member store guide database Information regarding the behavior of the consumer (user) can be obtained by refining the business code of the member store for which the time point is issued to the consumer (user) into the categories as will be described later. Can be stored in the point management database of the point management center as time point issuance history data.

  Further, the issuance history data accumulated in this way is information attached to the time point sold to the sponsor by the voluntary will of the consumer (user), for example, the consumer (user) who sold the time point. "Targeting guide" (guide for narrowing down the target for effective advertising) based on the relevance and compatibility with the attribute data of the well-known Web service (via a Web browser) by the point management center This is a service that provides information, etc., and typical examples include Google search and Wikipedia), which can be provided to the sponsor. The “guide” enables efficient implementation of the above-mentioned “behavioral targeting advertising”, so consumers (users There is improved values of the sponsor for the time points held, Baika time points, i.e., it can be expected that the exchange rate between the unit and the currency unit of time points is set high.

  That is, according to the third embodiment of the present invention, data regarding user attributes and behavior is reasonably provided by the user himself / herself through the buying and selling of time points between the consumer (user) and the sponsor. The efficiency of "targeting advertising" will be dramatically improved.

  As described above, the configuration relating to the provision of the “targeting guide” is added to the third embodiment of the present invention. For example, the configuration is a condition management program for an application server device that constitutes a time management system of a point management center. According to the first and second embodiments of the present invention, information related to time point issuance, that is, a time point issued by measuring a predetermined elapsed time at a specific location of the user and a predetermined elapsed time related to the specific operation of the user 21 is the history data of time points issued and measured, and the information recorded as issue history data 7073 constituting the point data 6071 of the point management database shown in FIG. 21, and the user to whom the time points are given Attribute data of the user management database shown in FIG. An HTML program including information recorded as user attribute data 7014 constituting the user data 6011 and including a script language such as JavaScript or PHP, Java language, or the like is generated, and the generated HTML program is stored in the point management center. Based on the configuration provided to the sponsor via the Web service.

  Regarding the Web service of the point management center related to the above “targeting guide”, the setting related to the industry code related to the guide guide ID of the member store guide database and the issue related to the data to be issued, which will be described below based on the schematic diagram of FIG. This is realized by setting the target ID and adding the issue history data to the record layout of the point management database.

First, regarding the industry code related to the guidance guide ID 7041 of the member store guide database 3040 shown in FIG. 18, that is, the industry code 7022 referred to from the member store management database 3020 (FIG. 16), for example, the 100th series of the industry code 7022 Is the “restaurant”, the lower two digits of the 10th to “Japanese”, the 20th to “Western”, the 30th to “Chinese”, and the 120th For example, if the last digit 1 is "French cuisine", 2 is "Italian cuisine", and 3 is "Spanish cuisine" “121” is set in 7022. For example, the industry code 500 series is set as “treatment”, and the last 2 digits 10 series is set as “beauty”, and the 20th code. Corresponds to "Massage", the 30th to "Chiropractic", and the lower 1st digit of the 510th to indicate "Beauty" is set to "Beauty Salon" and the 2nd is "Esthetic" If “3” is associated with “Barber”, “511” is set in the industry code 7022 of the member store 1300 (FIG. 13) that operates the beauty salon. Since it is recorded in the member store management database 3020, the member is configured by setting on the guide guide setting form 5381 (FIG. 5) described in [Registration process of “member store guide”] in the first embodiment of the present invention. Regarding the guide guide data 6041 of the store guide database 3040, for example, “121” is displayed in the industry code related to the guide guide ID 7041 of the member store that provides the French cuisine, and the beauty “511” is reflected in the industry code related to the guidance guide ID 7041 of the member store 1300 that operates the hospital.

  Next, regarding the issue target ID 8041 related to the issue target data 7042 of the member store guide database shown in FIG. 18, for example, the time point issue target is “congestion waiting time”, “supply waiting time”, “excess” In the case of “waiting time”, the 10th series of the issue target ID 8041 corresponds to the “waiting” time, and the last one digit is the type of the “waiting” time, with 1 being “congested” and 2 being For example, in the issuance target setting field of the guidance guide setting form 5381 (FIG. 5), for example, the member store 1300 with the industry code “511” is associated with “supply” and number 3 with “excess”. When “excess standby time” is set as a time point issue target, the issue target ID 8041 can be set as “13”.

On the premise of the above setting, as shown in FIG. 13, for example, as in the first embodiment of the present invention, for example, a member store 1300 in which the above-described position notification device 2320 is installed (a beauty salon with an industry code “511”). When the time point 30TP is issued for the user 1200 having the client device 2210 in which the above-described dedicated application 4210 is installed and the excess standby time (issue target ID “13”) is the target, As described in the point issuance history data management process], the number of time points issued and the authentication code 6510 are transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900, and a predetermined authentication code verification is performed. By processing, the member store of the member store 1300 based on the identification information 2321 of the position notification device 2320 And D7021, user ID7011 of the user 1200 based on the identification information 4211 of the dedicated application 4210 is acquired by the time management system 4110 of the point management center 1100, the application server apparatus 2120 point management program constituting the said time management system 4110 5130 is executed.

  Here, with respect to the process executed by the point management program 5130, the history data corresponding to the “issue” of the time point described in the above “time point issuance history data management process” is recorded in the point management database 3070. First, based on the acquired member store ID 7021, the industry code 7022 (here, “511” corresponding to the beauty salon) of the member store guide database 3040 and “Px1,. Py1 ”and the issuance target ID 8041 (here,“ 13 ”corresponding to the congestion waiting time) are referenced, and the user attribute data 7014 of the user management database 3010 shown in FIG. From, for example, Nihonbashi, Chuo-ku, Tokyo (Zip Code: 103-0007) The attribute data of a housewife (Occupation: 03) living in her 40s (Age: 40) female (Sex: F) is referred to, and the referenced industry code 7022 “511” and member store location data 8021 “Px1, Py1 ”, issue target ID 8041“ 13 ”, time point issue number“ 30TP ”, and user attribute data 7014 based on“ 103-0007,03,40, F ”, including the member store ID 7021 History data 7073 (“pt00001 (member store ID), 511, Px1, Py1, 13, 30TP, 103-0027, 03, 40, F”) is generated, and the generated issuance history data 7073 is shown in FIG. In accordance with the record layout of the point management database shown in FIG.

  Note that the issuance history data recording method by the point management program 5130 described above records history data corresponding to “consumption” of the time point described in the above “time point consumption history data management processing” in the point management database. It is also possible to apply to the processing.

  In this way, the issuance history data 7073 is accumulated every time a time point is issued according to a predetermined elapsed time at a specific location of the user or a predetermined elapsed time regarding the specific operation of the user, and the accumulated issuance history is stored. As shown in FIG. 13, the data 7073 is based on user lifestyle elements and user attribute data in the advertising content registration process by the sponsor 1500 described in the above “predetermined registration operation regarding the“ advertisement viewing guide ””. The “targeting guide” is provided to the sponsor 1500 as follows.

[Providing targeting guide]
With respect to a method in which the targeting guide based on the issue history data of the entire user is provided to the sponsor by the web service, as shown in FIG. 13, the client apparatus 2510 including the web browser of the sponsor 1500 and the point management center 1100 Are connected by a Web network via the Internet 1900. First, when login by the sponsor 1500 described in the above [predetermined registration operation regarding “advertisement viewing guide”] is successful, the client device 2510 In the Web browser, a content registration form 5581 having a “guide button” for calling up the “targeting guide” is provided (displayed), and the “guide button” is selected by the sponsor 1500 ( When Rick) by the, by the Web server device 2110 of the point management center 1100, targeting guide 9600 is provided (displayed) to the Web browser of the client device 2510.

  Note that the initial screen of the targeting guide 9600 is configured with point data 6071 (FIG. 21) and an area in which the category of the content viewing guide based on lifestyle elements is displayed, for example, as shown in FIG. The category industry selection area 9610 including a pull-down menu for designating the industry of a member store belonging to the category included in the issue history data 7073 (FIG. 21) and the user history included in the issue history data 7073 constituting the point data 6071. A user attribute selection area 9620 consisting of pull-down menus for specifying attribute data (region, occupation, gender, age, etc.), and an area for displaying targeting information based on time point segment conditions, Targeting information that also serves as a selection area Constituted by the display area 9630.

Next, when, for example, “Beauty” is selected from the targeting information display area 9630 of the targeting guide 9600 by the sponsor 1500, the selected “Beauty” is displayed as shown in FIG. When a pull-down menu for selecting a business type of a member store belonging to is displayed (activated) and “beauty salon” is selected from the pull-down menu, a business type code “511” corresponding to the selected “beauty salon” is displayed. ”Is submitted as a segment condition (data input), and the submitted segment condition (“ 511 ”) is acquired by the advertisement management system 4120 via the Web server device 2110 of the point management center 1100 , Application server device 2 constituting the advertisement management system 4120 Condition management program 5120 of 20 is performed by the execution, the segment processing is made as to provide targeting information.

Here, the segment processing related to the provision of targeting information by the condition management program 5120 is first related to the issuance in which the processing classification 8072 (FIG. 21) is “01” corresponding to the “issuance” of the time point from the point management database 3070. All the point data 6071 (FIG. 21) is referred to, and the time point number (UP-ALL) of the entire user is calculated by adding up the time point numbers constituting the time point data 7072 of the point data 6071 related to the issuance. The point data 6071 related to the issuance is referred to all the point data 6071 related to the industry code “511” composed of the issuance history data 7073 including the acquired industry code “511”, and the points related to the industry code “511”. data The time point number (UP-551) of the user who uses the “beauty salon”, which is the sum of the time point numbers constituting the time point data 7072 of 6071, is calculated. For example, the time point number of the entire user (UP-ALL) Is a process for generating a guide (1) composed of a graph showing the ratio of the number of time points (UP-551) of users using the “beauty salon” to the above-mentioned guide (1), It is supplied to the Web browser of the client device 2150 by the Web server device 2110 of the point management center 1100 and displayed in the targeting information display area 9630 of the targeting guide 9600.

Here, for example, as shown in FIG. 13C, when “housewife” is selected for occupation in the user attribute selection area 9620, the occupation classification corresponding to the selected “housewife” is selected. A segment condition (“511, 03”) consisting of “03” and the industry code “511” corresponding to the “beauty salon” is submitted (data input), and the submitted segment condition (“511, 03”) Is acquired by the advertisement management system 4120 via the Web server device 2110 of the point management center 1100, and the condition management program 5120 is executed. From the management database 3070, the processing classification 8072 (FIG. 21) corresponds to “issue” of the time point. All the point data 6071 related to the issue “01” (FIG. 21) is referred to, and the total time point number constituting the time point data 7072 of the point data 6071 related to the issue (UP-ALL) ) Is calculated, and all point data 6071 related to the industry code “511” including the issue history data 7073 including the industry code “511” of the acquired segment condition is referred to from the point data 6071 related to the “issue”. At the same time, the number of time points (UP-551) of the user who uses the “beauty salon”, which is the sum of the time points constituting the time point data 7072 of the point data 6071 related to the industry code “511”, is calculated. Poi about the industry code "511" From Todeta 6071, along with the point data 6071 on occupational category "03" consisting of issuance history data 7073 including occupational category "03" of the acquired segment condition is referred all point data relating該職industry category "03" 6071 The time point number (UP-551-03) of the “housewife” who uses the “beauty salon”, which is the sum of the time point numbers constituting the time point data 7072, is calculated. For example, the time point number (UP -ALL), a graph showing the ratio of the number of time points (UP-551) of users who use the “beauty salon” and the number of time points (UP-551) of users who use the “beauty salon” A graph consisting of graphs showing the percentage of time points (UP-551-03) for “housewives” who use “room” De (2) is generated, the generated guide (2) is, by the Web server device 2110 of the point management center 1100 is supplied to the Web browser of the client device 2150, the targeting information of the targeting guide 9600 Displayed in display area 9630.

Furthermore, here, for example, as shown in FIG. 13D, if “40s” is selected for the age in the user attribute selection area 9620, it corresponds to the selected “40s”. A segment condition (“511, 03, 40”) consisting of the age group “40”, the industry code “511” and the occupation category “03” corresponding to the “beauty salon” is submitted (data input) and submitted. The segment condition (“511, 03, 40”) is acquired by the advertisement management system 4120 via the Web server device 2110 of the point management center 1100 , and the condition management program 5120 is executed. By the segment processing similar to that described above, first, from the point management database 3070, the processing section 8072 (FIG. 21). All point data 6071 (FIG. 21) relating to the issuance which is “01” corresponding to “issue” of the time point is referred to, and the number of time points constituting the time point data 7072 of the point data 6071 relating to the issuance is totaled. The time point number (UP-ALL) of the entire user is calculated, and from the point data 6071 relating to the issuance, the industry code “511” including the issuance history data 7073 including the industry code “511” of the acquired segment condition. Point data 6071 relating to the business type code “511” is referred to, and the number of time points of the user who uses the “beauty salon” that is the sum of the number of time points constituting the time point data 7072 of the point data 6071 relating to the industry code “511” (UP− 551) and the industry code From the point data 6071 related to 511 ", the point data 6071 on occupational category" 03 "consisting of issuance history data 7073 including occupational classification of the acquired segment condition to" 03 "is referenced all該職industry category" 03 " The number of time points (UP-551-03) of “housewife” using “beauty salon”, which is the sum of the number of time points constituting time point data 7072 of point data 6071, is calculated, and further, the occupation category “ All the point data 6071 related to the age division “40” including the issue history data 7073 including the age division “40” of the acquired segment condition is referred to from the point data 6071 related to “03” and the age division “03”. Time point data 7072 of point data 6071 concerning The number of time points (UP-551-03-40) of the “housewife in her 40s” who uses the “beauty salon”, which is the total number of time points to be generated, is calculated. For example, the number of time points (UP- ALL) is a graph showing the ratio of the number of time points of the user who uses the “beauty salon” (UP-551), and the “beauty salon” for the number of time points of the user who uses the “beauty salon” (UP-551). Is a graph showing the ratio of the number of time points (UP-551-03) of “housewives” who use the “beauty”, the “beauty” against the number of time points (UP-551-03) of “housewives” who use the “beauty salon” A guide (3) including a graph showing the ratio of the number of time points (UP-551-03-40) of “housewives in their 40s” using “room” is generated, and the generated guide (3) is depending on the Web server device 2110 of the above-mentioned point management center 1100 Is supplied to the Web browser of the client device 2150, it is displayed in the targeting information display area 9630 of the targeting guide 9600.

Furthermore, here, for example, as shown in FIG. 13 (e), when “Nihonbashi, Chuo-ku, Tokyo” is selected for the area in the user attribute selection area 9620, the selected “Tokyo Metropolitan Government” is selected. As an area classification corresponding to “Chuo-ku Nihonbashi”, for example, a segment condition consisting of a postal code “103-0007” and an industry code “511” and an occupation classification “03” corresponding to the “beauty salon” (“511,03”). , 40,103-0007 ") is submitted (data input), and the submitted segment condition (" 511,03,40,103-0007 ") is sent via the Web server device 2110 of the point management center 1100. , Acquired by the advertisement management system 4120, and the condition management program 5120 is executed, and the above-described segment by the execution is executed. From the point management database 3070, the processing classification 8072 (FIG. 21) is “01” corresponding to “Issuance” of the time point by the processing, and the industry code “511” and the occupation classification “03” of the acquired segment condition. ”, The age classification“ 40 ”, and the area classification“ 103-0007 ”are all referred to the point data 6071 (FIG. 21) including the issue history data 7073, and from the issue history data 7073 of the referenced point data 6071. The member store ID 7021 (FIG. 21) and member store position data 8021 (FIG. 21) are referred to, and the member store name (Shop Name) is referenced from the member store management database 3020 (FIG. 16) using the member store ID 7021 as a search key. , The referenced point data 6071, the member store name (Shop Name), and the member store position data On the basis of 021, for example, a guide (4) including a member store map 9601 regarding the distribution of time point issuance that matches the segment condition and a member store list 9602 regarding the issue order of time points is generated, and the generated guide (4) is supplied to the Web browser of the client device 2150 by the Web server device 2110 of the point management center 1100 and displayed in the targeting information display area 9630 of the targeting guide 9600.

The guide (1), the guide (2), the guide (3), and the guide (4) include a rendering engine that interprets script languages such as well-known HTML, CCS (Cascading Style Sheets), JavaScript, and PHP. a program, for example, the typical is WebKit to thus provide an open source, also, the member store map 9601 of the guide (4) includes a map by the program using the Google maps API web services described above Provided as an application.

Thus, the point management center, a Web service that can display various targeting guide for freely combined allowed segments condition items lifestyle elements and attribute data contained in the issue history data time points If provided to the sponsor, the sponsor restricts the user who purchases the time point in a predetermined registration operation related to the “advertisement viewing guide” using the Web service, while reducing the purchase price of the time point purchased from the restricted user. By setting it high, the cost-effectiveness of advertising can be completely guaranteed.

  That is, the user positively selects a sponsor who buys the time point he owns high from the content viewing guide of the “advertising viewing guide” described above, and the user is targeted for the sponsor. As a limited user, the sponsor's advertising content is viewed according to the regulation viewing time (Vt), so the cost-effectiveness for the sponsor is literally 100%.

The sponsors described so far are not limited to sponsors that distribute advertisements, but sponsors are affiliated stores where time points are issued or partner stores where time points are consumed. By using the targeting guide to limit users who purchase time points to users who visit the store, such as by purchasing time points according to the viewing of advertising content related to the store's sales promotion plans, users can visit the store further In this case, in addition to the method in which the purchase price of the time point is paid by the electronic check described above, it is also possible to pay by discounting the selling price of the goods and services of the store. for the Baika, from the relationship between the cost of the goods and services, set relatively high Rukoto can, it is possible to appeal to the user without the cost of the more attractive sales promotions.

  As described above, according to the advertising method based on the buying and selling of time points using the targeting guide, data acquisition related to user attributes and behaviors essential for “behavioral targeting advertising” is made transparent. As a result, the sponsors are almost automatically aggregated from an unspecified number of users, so sponsors can be rational and costly without requiring expensive media or advertising analysis tools. Highly effective “behavioral targeting advertising” can be implemented.

  Therefore, according to the present invention, various benefits that could not be realized by conventional sales promotion points are shared by users, sponsors, member stores, affiliated stores, and the like.

Finally, a description will be given of the configuration to methods published in and consumption electronic check used for payment means time point Baika indicated by flow symbols described in the Summary diagram of FIG 11 (F) ~ (H) .

[Payment processing of time point purchase amount by electronic check]
Regarding the payment processing of the time point purchase amount (Bn) to the sponsor user, as described above, when making a payment in actual money, for example, the user must disclose information on a bank account, and the sponsor However, it is extremely irrational to spend more than a small amount of time point purchase amount (Bn). This can be solved by adding a configuration relating to issuance and consumption of electronic checks as shown in the configuration diagram of FIG.

As shown in FIG. 14, by the electronic check control program 5170 of the application server apparatus 2120 constituting a wide Tsugekan management system 4120 of the point management center 1100, first, an electronic check issue processing for the user 1200 is performed, the electronic check Data relating to the electronic check issued according to the time point purchase amount (Bp) described above by the issuing process follows the record layout of the electronic check management database in FIG. 24 and the user ID 7011 of the user 1200 and the “ Recorded in the electronic check management database 3100 as electronic check data 6101 comprising a processing category 8101 (issue: 01) corresponding to “issue” and an electronic check amount 7102 corresponding to the time point purchase amount (Bp), , Su An advertising fee billing process is performed on the sensor 1500, and an electronic check amount 7102 corresponding to the time point purchase amount (Bp) is transferred from the designated account 1510 of the sponsor 1500 to the point management center 1100 by the advertising fee billing process. Are automatically transferred to the management account 2109.

  Note that the automatic transfer method from the designated account 1510 of the sponsor 1500 to the management account 2109 of the point management center 1100 is realized by a known automatic transfer function in a financial institution.

  Next, the electronic check issued as described above is sent from the user 1200 to the affiliated store 1400 in which the member store 1300 in which the location notification device 2320 described in the first embodiment of the present invention is installed and the location notification device 2420 is installed. , The amount of money corresponding to the amount of electronic check used by the user 1200 from the management account 2109 of the point management center 1100 to the receiving account 1310 of the member store 1300 and the partner store 1400 The money is automatically transferred to the receiving account 1410.

  The automatic transfer method from the management account 2109 of the point management center 1100 to the receiving account 1310 of the member store 1300 or the receiving account 1410 of the affiliated store 1400 is realized by a well-known automatic transfer function in a financial institution.

  Here, the configuration in which the user 1200 uses the electronic check is similar to the configuration described in the “predetermined consumption operation by the user” of the first embodiment according to the present invention described above, as illustrated in FIG. When the user 1200 having a client device 2210 such as a smartphone (mobile phone) having a known radio wave detector 2211 installed with the application 4210 comes to the member store 1300 or the partner store 1400, the member store 1300 or the partner store 1400 The position notification device 2320 or the position notification device 2420 included in the client device 2210 is detected by the client device 2210, and the reception measurement program 5210 of the client device 2210 detects a radio wave transmitted by the position notification device 2320 or the position notification device 2420. As long as the time measurement process continues, the The time measurement process by the reception measurement program 5210 continues even when the user 1200 pays for the purchase of goods, the eating and drinking or the service use at the member store 1300 or the affiliated store 1400. The partner store 1400 can confirm the balance of the electronic check held by the user 1200 by [Electronic check use confirmation processing] to be described later, and can accept the settlement by the electronic check.

  Therefore, if such a configuration is added to the above-mentioned “method for purchasing time points according to the advertisement viewing time”, the convenience of the user as well as the renewal of the customer for the member stores and affiliated stores. Since visits can be greatly expected, the number of member stores and affiliated stores that intend to participate in the distribution of time points according to the present invention increases, and the value of time points is improved in a chain.

[Use confirmation process of electronic check]
The process for confirming the effectiveness of the electronic check used by the user at the member store or partner store where the position notification device is installed can be configured as follows.

First, as shown in FIG. 14, the client device is performed when the user 1200 has the client device 2210 described above and visits a member store 1300 or a partner store 1400 in which the position notification devices 2320 and 2420 are installed. And the time point management center 1100 via the Internet 1900, the generation of the authentication code 6510 described in [predetermined issuing operation by the user] and [predetermined consumption operation by the user] in the first embodiment of the present invention. The identification information 4211 of the dedicated application 4210 and the identification information 2321 of the location notification device 2320 or the identification information of the location notification device 2420 by the process, that is, the predetermined location notification device verification processing and the predetermined user verification processing by the authentication processing program 5110 2421 authentication code In the process of generating 510, for example, the electronic check management program 5170 extracts the user ID 7011 (FIG. 15) of the user 1200 based on the identification information 4211 from the user management database 3010, and adds the extracted user ID 7011 to the extracted user ID 7011. Based on the electronic check extraction process including the process of extracting the electronic check data 6101 of the user 1200 registered in the electronic check management database 3100 , for example, an electronic check based on the extracted electronic check data 6101 The balance information and the authentication code 6510 are transmitted from the time management system 4110 to the client device 2210, and the balance information of the transmitted electronic check is transmitted to the client by the electronic check display program 5270 of the dedicated application 4210. By adding an electronic check display process consisting of processes displayed on the display screen of the client device 2210, the user 1200 confirms that the electronic check owned by the user 1200 can be used at the member store 1300 and the affiliated store 1400. can do.

  Here, a predetermined location notification device verification process by the authentication processing program 5110, that is, the identification information 2321 or 2421 from the location notification device database 3060 using the identification information 2321 or 2421 of the location notification device 2320 or 2420 as a search key. The location ID 7062 (FIG. 20) corresponding to the member store ID 7021 (FIG. 16) or the partner store ID 7031 (FIG. 17) of the member store 1300 or partner store 1400 where the position notification device 2320 or 2420 of 2421 is installed is detected. In the process, the affiliated store management database 3020 refers to the affiliated store attribute data 7023 (FIG. 16) based on the detected affiliated store ID 7021, or from the affiliated store management database 3030 based on the detected affiliated store ID 7031. Store attributes Data 7033 (FIG. 17), for example, when no data is recorded in the receiving account 1310 of the referenced member store attribute data 7023 or the receiving account 1410 of the affiliated store attribute data 7033, In addition to the electronic check balance information based on the electronic check data 6101 of the user 1200 extracted by the electronic check extraction process by the electronic check management program 5170, electronic check unusable information is sent from the time management system 4110 to the above-mentioned information. The balance information and the unusable information of the electronic check transmitted to the client device 2210 are displayed on the display screen of the client device 2210 by the electronic check display program 5270 of the dedicated application 4210, and the user 1200 Electronic chain A click can to make sure that it can not be used in the merchant 1300 or affiliated stores 1400.

In the above, as a method for identifying a merchant and alliances store user has visited, the "predetermined issuance operation by a user" and "predetermined consumption operation that by the user" in the first embodiment of the present invention described In this embodiment, the GPS function described in [Providing method of “GPS interlocking guide”] and [Time measurement process by GPS function] in the first embodiment of the present invention is used. It can be realized by the configuration.

[Settlement notification processing based on use of electronic check]
In addition, the method for confirming payments to member stores and affiliated stores by electronic check can be configured by adding the following settlement notification process to the electronic check display process described above.

First, as shown in FIG. 14, in addition to the electronic check display process in the client device 2210, for example, an electronic check payment form 5281 is provided by the electronic check payment program 5280 of the dedicated application 4210, and the user 1200 When an electronic check usage amount is input and submitted (data input) in the payment amount input field of the electronic check payment form 5281, the submitted electronic check usage amount, the identification information 4211 of the dedicated application 4210, and the position The identification information 2321 of the notification device 2320 or the identification information 2421 of the location notification device 2420 is transmitted to the time management system 4110 of the point management center 1100 via the Internet 1900 and the authentication processing program 110, based on the transmitted identification information 4211 and the identification information 2321 or the identification information 2421, the predetermined description described in “predetermined issuing operation by the user” and “predetermined consumption operation by the user” in the first embodiment of the present invention. The same processing as the position notification device verification process and the predetermined user verification process is performed, and then the user extracted by the predetermined user verification process based on the transmitted identification information 4211 by the electronic check management program 5170 ID 7011 (FIG. 15), processing classification 8072 (consumption: 09) corresponding to “consumption” of the electronic check, the registration date and time of the consumption, and the predetermined position based on the transmitted identification information 2321 or identification information 2421 Member store ID 7021 (FIG. 16) or partner store ID 703 detected by the notification matching process (FIG. 17) and the transmitted usage amount are respectively recorded in the electronic check management database 3100 in accordance with the record layout of the electronic check management database shown in FIG. 24. Further, the electronic check management program 5170 Thus, for example, the member store 1300 and the affiliated store 1400 can make payment based on an electronic check by the user 1200 through a process in which a settlement completion notification is transmitted to the member store 1300 and the affiliated store 1400 by e-mail or the like. The result of processing can be confirmed.

In addition, as a consumer who can use the above-mentioned electronic check, there are not only facility-type and treatment-type service providers, that is, not only the member stores and affiliated stores as actual stores, but also network-type service providers, for example, A game company or music / video distribution company can be added, and such a configuration is confirmed by the user using the electronic check display process described in the above [Electronic check use confirmation process]. the confirmation by the dedicated application and the net-based service provider uses system installed on the client device of the user via the Internet processing, i.e., easily realized by a configuration replacing the transmitting and receiving information about the electronic check it can.

  As described above, the time point according to the present invention is a promotional point issued or consumed in units of time, which is a physical relative value. Since the rate is not affected at all, a system that circulates time points as a global promotion point, that is, based on the globalization system of time points, for example, global communication service (GCS) between individuals via time points Can also be provided.

1100 point management center 1200 user 1300 merchants 1400 tie-up shop 1500 sponsors 1900 Internet 2104 communication control unit 2110 W eb server device 2120 application server apparatus 2130 database management server apparatus 2210 client device (user)
2211 Radio wave detector 2310 Client device (member store)
2320 Location notification device (member store)
2410 Client device (partner store)
2420 Location notification device (partner store)
2510 Client device (sponsor)
3010 User management database 3020 Member store management database 3030 Partner store management database 3040 Member store guide database 3050 Partner store guide database 3060 Location notification device database 3070 Point management database 3080 Sponsor management database 3090 Content management database 3100 Electronic check management database 4110 Time management system 4120 Advertising management system 4130 Electronic check management system 4210 Dedicated application 4310 EC system (net shop)
4410 Advertising distribution system (Internet advertising company)
5110 Authentication processing program 5120 Condition management program 5130 Point management program 5140 GPS link guide program 5150 Web-API compatible program 5160 Advertisement viewing management program 5170 Electronic check management program

Claims (6)

As a control method of a time point distribution management network system for distributing sales points in units of time by a Web client / server system using Internet communication,
A server system used for the time point distribution management network system includes a database for managing a user, a time point, and a time measurement base, an authentication processing program for authenticating the user and the time measurement base, and the time A point management program that performs processing related to point issuance and consumption, a time management system that includes a condition management program that manages conditions related to the issuance and consumption of time points, and a database for managing sponsors and advertising content, A server system comprising the authentication processing program for authenticating a sponsor and the advertisement management system for managing the registration and distribution of the advertisement content and the viewing of the advertisement content,
In addition, the client device used in the above time point distribution management network system receives a reception measurement program that measures time while detecting a time measurement base, a point issue program that calculates the number of time points issued, and consumption of time points A client device having a position detection function and a computer function, in which a dedicated application consisting of a point consumption program for calculating the number is installed,
By internet communication between the time management system and the client device,
(A) “Member store guidance guide” regarding the issuance condition of the time point at the member store where the time point is issued to the user and “Advertising viewing guide” regarding the consumption condition of the time point at the sponsor purchasing the time point The process of providing
(B) a process of issuing a time point based on the issuance conditions of the “member store guide” for a predetermined elapsed time of the user at the member store;
(C) a process of accepting consumption of time points based on the consumption conditions of the “advertisement viewing guide” for a predetermined elapsed time in the sponsor of the user;
(D) a process related to issuance and consumption of the time point, a process of managing the issuance history and the consumption history,
(E) including a process in which the user is provided with information on time points held by the user;
The predetermined elapsed time of the user in the member store is a time measured by the dedicated application while detecting the position of the client device in the member store, and the issuing condition of the member store is the dedicated application An advertisement in which a time point of the number of issues based on the same unit as the unit of time measured by is issued, and the advertisement content of the sponsor is reproduced for a predetermined elapsed time in the sponsor of the user The time measured by the advertisement viewing operation for the playback program, wherein the consumption condition of the sponsor is such that the time point of the number of consumptions based on the same unit as the time unit measured by the advertisement viewing operation is consumed. Further, the time point of the user consumed based on the consumption condition of the sponsor is determined by the sponsor. Characterized in that it is purchased by the set time point Baika method of controlling the time point distribution management network system.   The client apparatus is the client apparatus provided with a radio wave detector, and the position detection function is a position detection function in which the position of the client apparatus is detected by the radio wave detector of the client apparatus. The method of controlling the time point distribution management network system according to claim 1.   The client apparatus is the client apparatus provided with a GPS receiver, and the position detection function is a position detection function in which the position of the client apparatus is detected by the GPS receiver of the client apparatus. The method of controlling the time point distribution management network system according to claim 1.   The client device is a general-purpose PC provided with a Web browser, and the time measurement base is a Web server system of a network service company that operates a Web service system, the client device and the time measurement When the base Web server system and the time point distribution management network system are connected by a Web network via the Internet, the time is measured based on the detection of the time base by the dedicated application and the position detection function and the detection. The time point distribution management network system control method according to claim 1, wherein the time is measured based on a Web-API code acquired by the Web-API.   The time point distribution management network system control method according to any one of claims 1 to 4, wherein the point distribution management network system server system further includes an electronic check (electronic A server system having a database for managing a prepaid voucher, to which an electronic check management system comprising the authentication processing program and an electronic check management program for performing processing relating to the issuance and consumption of the electronic check is added, The method of controlling a time point distribution management network system, characterized in that payment of a time point purchase price to the user of the sponsor is made by the electronic check.   6. The method of controlling a time point distribution management network system according to claim 5, wherein the transaction between the user and the member store is a settlement by the electronic check, and the settlement by the electronic check is performed by the client device. A control method for a time point distribution management network system, characterized in that it is a settlement process performed by Internet communication between the electronic check management system and the client device, which is started by a position detection function.