JP2016095837A - Next generation digital signage system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To dynamically transmit signage information of an appropriate advertisement or the like toward a target by acquiring attributes and individual taste information of a consumer passing in front of a display.SOLUTION: Digital signage information is provided to a user holding a user terminal 200 through a display device that can perform data input/output. A next generation digital signage system includes a display device 120 for enabling a data input/output, a providing information storage part 130 for storing various providing information including merchandise advertisements and service advertisements, providing information selection means 150 for selecting providing information meeting a user's taste from a providing information storage part 140 on the basis of user's individual taste information acquired from individual taste information management means 111, and information providing means 160 for displaying the providing information selected by the providing information selection means 150 in the display device 120. Providing information selected in accordance with the individual taste information is dynamically displayed to a user entering the vicinity of the display device 120.SELECTED DRAWING: Figure 1

Description

The present invention relates to a digital signage system.
In particular, the present invention relates to a next-generation digital signage system using a multi-touch input function that enables random touch input by a plurality of users on a large screen as a next-generation digital signage system.
In the digital signage using a display device installed in a public place, the present invention provides a closer relationship between people and commercial facilities through the provision of services using new technologies.

In recent years, digital signage systems have attracted attention. In particular, the introduction of large-scale commercial facilities with actual stores is beginning to be examined to increase the effect of attracting customers. The reason for this is the countering of the online shopping system that is expanding in recent years. In fact, the online shopping market size is so large that it cannot be ignored compared to the actual store sales market size, and in some commercial fields, there are some commercial fields that are putting pressure on actual store sales.
One of the advantages of a large commercial facility with a real store is that you can pick up and see the actual product. There are many users who want to consider a product after touching the product once when considering the texture of the product or the details of the design. Also, depending on the product characteristics such as product price and design, the content cannot be fully confirmed on online shopping, and hesitates to purchase online.

  On the other hand, there are many problems in large-scale commercial facilities with actual stores. One of the problems is how to inform customers who pass through the streets of their stores, how to guide them to the stores, and how to appeal the merchandise items in the stores. In recent years, a digital signage system is expected as a powerful tool.

Digital signage is digitized by displaying signage (advertisement), which is conventionally printed on a paper medium, on an electronic medium such as a liquid crystal display. For example, signage information such as target product advertisements is displayed on a large display device installed in a public place such as a commercial facility, a storefront of a store, a car in a transportation facility, or an office building to provide an electronic advertisement.
Especially, if it is a digital signage system using a large display device installed in a public place, it can display signage freely with time change, so it is effective by changing the contents of signage according to the time zone Freedom to make creative advertisements.

  When digital signage is introduced using a display device installed at a store in an individual store, the customer passes in front of the store, so what is displayed as digital signage may be related to the products handled in the store . However, in large-scale commercial facilities and the like, the content information and accompanying information that can be provided as digital signage can be various, such as the location of each actual store (floor map), the date and time of the event, and the movie screening time. In this way, consumers can find information about existing commercial facilities in the city, view the information they care about, and the information they want to remember, and even move while using them during purchasing behavior. it can.

Here, if the attributes and preferences of customers passing in front of the display can be grasped, signage information such as appropriate advertisements can be dynamically sent to the target in a timely manner. Is expected to improve greatly.
In addition, digital signage is beginning to be recognized as an important factor that brings added value to companies, and signage content is also required to have design quality and flexibility.
JP 2004-227308 A JP 2005-18478 A

  However, many of the conventional digital signage systems display simple content data. Currently, there are cases where the digital signage system is used as a relatively inexpensive electronic signboard that repeatedly displays content data of several to tens of patterns. Many. In order to reduce the introduction cost and running cost of such digital signage, there are many cases where the function of the application to be used is limited, the cost of content design is suppressed, and the number of contents to be produced is greatly limited. Therefore, regardless of the attributes and preferences of customers who are passing in front of the display, they will continue to display regular digital signage, and dynamically send signage information such as appropriate advertisements to the target in a timely manner. It wasn't something to do.

Among conventional digital signage systems, digital signage systems with abundant amounts of content and a variety of signage screen designs and display contents are appearing and are being introduced in large-scale commercial facilities and hotels. I'm starting. However, regardless of the attributes and preferences of customers who are passing in front of displays such as large-scale commercial facilities, they remain limited to those that display regular digital signage, such as floor plans, and are dynamically adapted to the target. The signage information was not sent in a timely manner.
Even digital signage systems, which are said to be advanced, require a lot of installation cost and time, and it takes a lot of cost and time after installation. Stayed on the one that displayed signage information.

In recent years, it has been referred to as an omni-channel or omni-channel listing, integrating all sales channels and distribution channels including physical stores and online stores, and the same from any sales channel by building such an integrated sales channel. It has begun to be proposed to create an environment where products can be purchased. Here, the omni-channel “omni” means “all” and “everything”. In general, efforts to offer a combination of several channels are also called “multi-channel”, but “omni-channel” is focused on integrating all possible channels.
It is expected that more markets can be activated by connecting online information and offline (actual store) with this omni-channel concept.
The inventor has invented the digital signage system according to the present invention in order to link the online information area in such an omni-channel to an offline actual store.

The first problem to be solved by the present invention is to provide a digital signage system that can reduce the cost and time required to create / update signage information excellent in design and functionality.
If it is a large-scale commercial facility, the content schedule to be displayed can be flexibly changed according to the event or event.

Next, the second problem to be solved by the present invention is to capture the attributes and personal taste information of consumers passing in front of the display, and dynamically signage information such as advertisements suitable for the target. It is to send in a timely manner.
As described above, the conventional digital signage system can only play the usual signage regardless of the consumer's attributes and personal preferences that pass in front of the display, and can take advantage of the important advantages of digital signage. It was not. Therefore, in the present invention, the attributes and personal preferences of consumers who pass in front of the display are grasped, and signage information such as appropriate advertisements is dynamically transmitted to the target in a timely manner.

  Next, the third challenge is to select the means for providing signage information according to the consumer's wishes, through the display device installed in public places. It is possible. Since the display device for displaying digital signage is assumed to be installed in a public place, a large number of people around may view it. There may be signage information that can be viewed by many people around you, while some users may not want to be seen by others. Accordingly, in the present invention, it is assumed that the digital signage information providing means can be selected from providing by open display and providing confidential information only to the person concerned.

In order to achieve the above object, a digital signage system of the present invention provides information to a user holding a user terminal using a digital signage providing apparatus capable of data input / output.
The user portable terminal is provided with a communication function that enables communication with the digital signage, and includes an personal preference information management unit that manages the personal preference information of the user with respect to the user terminal. Download.
On the other hand, on the server device side, a display device capable of data input / output, a provision information storage unit storing various provision information including product advertisements and service advertisements, and the user portable terminal approaching a communicable distance, The user's preference from within the provided information storage unit, based on the communication function that enables communication and the personal preference information of the user obtained from the personal preference information management means via the communication function Provided is a system configuration in which provision information selection means for selecting provision information and information provision means for displaying the provision information selected by the provision information selection means on the display device are mounted.
With the above configuration, the digital signage system according to the present invention can dynamically display provided information selected according to personal preference information for a user who has entered near the display device.

Here, it is preferable that the provided information selection unit includes a preference inference engine that infers the provided information that suits the user's preference based on the personal preference information of the user. By the reasoning of the preference inference engine, it is possible to improve the reasoning accuracy based on the plurality of pieces of personal preference information accumulated.
The reasoning of the preference inference engine is preferably so-called “rounded and flexible reasoning”. This is because detailed proposals such as capable "concierges" that enable "insight" to work are possible. For example, information that most strongly suggests relevance from the user's personal preference information is the linear reasoning result, and a predetermined number of pieces of information whose relevance is less than or equal to the next point is the curved reasoning result. The curvilinear inference result is inferred as one of the provided information.
As described above, in order to enable detailed proposals such as a competent “concierge” in which “insight” is effective, it is important to collect personal preference information of users with high accuracy. Therefore, in the digital signage system of the present invention, the user is provided with a coupon providing unit that provides coupon information in association with the user's own personal preference information to the user. When the provision is received, the personal preference information associated with the coupon is stored by the personal preference information management means of the application.
Furthermore, it is preferable that the digital signage information is provided by specifying an individual as a destination. In other words, it is possible to use the contents of information provided in the past and accompanying information such as products purchased in the past. Therefore, the user portable terminal is provided with personal identification information storage means for storing the personal identification information of the user, and the digital signage providing device obtains the personal identification of the user obtained from the personal identification information storage means via a communication function. Based on the information, a configuration is provided with individual management means for managing the provided information for each user, and the provided information is managed for each user.

  A large display device can also be used as the display device. At that time, when there are a plurality of users who have entered the vicinity of the display device, it is preferable that the information providing means controls to display each provided information at a screen position facing each user.

  Here, the display device can be a display device with a large-screen touch panel function having a multi-touch input function. A plurality of users can randomly input touches via the multi-touch input function.

Next, the signage information providing means can be selected according to the consumer's wishes, and the digital signage information providing means is provided by open display or the user's user without displaying on the display device. A mechanism for selecting whether to provide confidential transmission directly to the terminal will be described.
For this purpose, first, in the input operation to the personal preference information management means of the user himself / herself on the user mobile terminal side, the content content is visible in the display method for providing information through the display display that he / she entered. It is a mechanism that can include setting information indicating whether the signage open display setting is permitted to display or the icon display setting is to display only the icon when the content is invisible. Next, on the digital signage providing device side, according to the user's selection, the information providing means displays the provided information related to the signage open display setting on the display device in a visible state, and provides the information related to the icon display setting. Information is displayed in an icon state on the display device.
In this way, according to the user's selection in advance, the signage open display setting can be provided in the form of digital signage displayed on the display device, and the icon display setting is only for the icon on the display device Is displayed, and it is possible to switch between the secret provision for transmitting / receiving data only to the person concerned.

  Here, regarding the icon displayed in the case of the icon display setting, it is necessary to add additional information that makes it possible for the user to recognize that the icon is addressed to him / herself. Therefore, for example, the icon's initial model is similar to a sticky note, card, or envelope, and the user's initial information is obtained from the user's personal identification information so that the user can recognize that the icon is for him / her. Or the handle name set by the user is displayed as additional information. By doing so, the user who has entered the display device can understand that the sticky note-like icon displayed on the display device is linked to the digital signage information addressed to the user.

Furthermore, what is important here is a mechanism that ensures that only the recipient can receive the digital signage information related to the secret with the icon display set, and not the others. In particular, in order to use a display device installed in a public place, it is important to block digital signage information from being handed over to other than the addressee.
Therefore, in the present invention, the provision of the digital signage information set with icon display is, for example, an operation of confirming that all of the following conditions are satisfied.

  The first condition is that a touch input via a multi-touch input function for an icon displayed on the display device is received. The second condition is that the application at the user terminal accepts an operation input indicating the data reception request of the provided information displayed as an icon from the user. The third condition is stored in the personal identification information of the user who is the destination of the provided information displayed as an icon that has received touch input via the multi-touch input function, and the personal identification information storage means of the user terminal. The user's personal identification information matches. When all of these three conditions are satisfied, the information providing means transmits / receives provided information data displayed as icons to the application.

By doing so, first, it can be seen from the first condition that there is no request for transmission / reception because neither the addressee nor the user touched the icon. Next, from the second condition, it can be seen that if someone touches the icon, no one has made a request to load it into his user terminal. Even if someone touches the icon due to the third condition and someone makes a request for importing to his / her user terminal, if the user's personal identification information does not match, the operation must be performed by someone other than the target. I understand. If these three conditions are satisfied, the data of the provided information displayed as an icon for the application of the user terminal is transmitted / received by the operation of the user who is the target addressee.
Even if another person mistakenly looks at an icon addressed to another person on the display device and tries to download the digital signage information associated with the icon, the personal identification information of the user will not match, so it will not be delivered by mistake. .

Here, it is also convenient to introduce a gesture that is easy for the user to understand about the confidential provision of the digital signage information displayed as an icon.
If the icon display imitates a sticky note, the gesture of peeling off the sticky note addressed to you by hand is easy to understand sensuously. Therefore, the gesture of touch input for the icon via the multi-touch input function is a gesture for peeling or picking an icon imitating a sticky note or a card or envelope with a finger, and the multi-touch input function enables input by the gesture input. It shall be equipped with functions.

In addition, an operation input gesture indicating that the user wants to receive data of the provided information displayed as an icon is a predetermined tag on the display unit of his / her user terminal with an icon imitating a sticky note or card or envelope peeled or picked by a finger. If it is a gesture that is pasted to a location, it is easy to understand. It is assumed that the application of the user terminal has a function that enables input by the gesture.
The combination of gesture input that peels off or picks up a sticky note on the display with a finger and gesture input that pastes a sticky note on the display screen of the user terminal is easy to understand and interesting for the user. Become.

  Hereinafter, the best mode for carrying out the present invention will be described specifically by way of examples. The present invention is not limited to these examples.

A configuration example of the digital signage system of the present invention will be described with reference to the drawings.
Hereinafter, a large display device installed near the entrance of a large-scale commercial facility will be described as an example of the display device, but it goes without saying that the display device can be appropriately changed at the place where the digital signage system is introduced.

FIG. 1 is a diagram illustrating a usage scene of a digital signage system 100 according to the present invention. FIG. 2 is a diagram illustrating a configuration example of the digital signage system 100 according to the present invention. A user terminal 200 is also shown.
In this example, as shown in FIG. 1, a large display 120 is installed in a public place such as a large-scale commercial facility, and a user holding a user terminal 200 is walking along a city street. Digital signage is displayed when a large display 120 installed in a facility or the like is approached.

The system configuration will be described. As shown in FIG. 2, the digital signage system 100 according to the present invention includes an application 110 downloaded to the user terminal 200, a display device 120, a server device body 130, a provision information storage unit 140, and a provision The information selecting unit 150, the information providing unit 160, and the communication function 170 are provided.
In addition to the downloaded application 110, the user terminal 200 includes a display unit 210 with a touch panel input function and a communication unit 220 that are mounted on a normal smartphone.
The above configuration is only an example, and it goes without saying that there can be variations in various system configurations.

Each element will be briefly described.
The application 110 is dynamically or previously downloaded to the user terminal 200 and includes personal preference information management means 111 and personal identification information storage means 112. Of course, other functions may be included.
The download route and method of the application 110 are not limited. For example, there is a method of downloading from an application download site operated by a system provider or a related party.
It is preferable that the system provider or the related party establish a system environment in which the application 110 is downloaded in response to a download request from the user terminal 200.

The personal preference information management unit 111 is a function for storing and managing information relating to user preferences and the personal preference being searched. Although personal preference information can be directly input by the user himself, as an option, it is also possible to estimate information related to the personal preference of the user from various search histories and browsing histories performed using the user terminal 200. is there. In the following description, it is assumed that the user directly inputs personal preference information.
The personal preference information managed by the personal preference information management unit 111 is basic information for displaying digital signage such as products interesting to the target user in a timely manner, as will be described later. In some cases, it is called “Like it” information in the sense of desired information.
Since the “Like it” information is registered as information desired by the user himself, the value of the digital signage information provided based on the “Like it” information is extremely high.

  As an input means to the personal preference information management means 111, the personal preference information management means 111 can be activated by the application 110 and input as character data from the input screen. For example, characters such as a general name of a product (for example, “handbag”), an individual name of the product (for example, “A” which is a handbag brand name), and a product manufacturer name (for example, “B” company) are input. Further, for example, input with image data is also possible. For example, the application 110 can activate the personal preference information management unit 111 and take a picture of a favorite handbag in a magazine advertisement or the like to input it as image data. In addition, there is no particular limitation as long as data capable of specifying personal preferences such as voice input can be input.

The personal identification information storage unit 112 has a function of storing personal identification information. For example, certain information such as personal ID information and terminal ID information that can be used to determine the distinction between users can be used as personal identification information.
As will be described later, when the digital signage information is not secretly displayed on the display device 120 but provided via an icon, the personal identification information is necessary to exchange information secretly.

  The display device 120 may be any device as long as it can display image data. Here, the display device 120 is a large display device, and in particular, a large display device with a so-called “multi-touch input function” in which a plurality of people can simultaneously perform random touch panel input. To do. As will be described later, a plurality of people stand in front of the display device, and touch panel input operations can be independently performed on the guidance information displayed in front of each other.

  Such a large display device with “multi-touch input function” is not yet widely used, but is developed and sold by Finnish multi-touch as an advanced next-generation display device. The product “MultiTaction” has started to be offered. “MultiTaction” implements a unique interface that detects and analyzes the movements of the user's hands and fingers with about 32 cameras via a PLCD in order to realize countless touch panels. In addition, due to its functionality, it also implements a function to read the information by holding the two-dimensional barcode in the same way as a hand or finger.

  The server apparatus main body 130 is a server apparatus used by an operation management side that provides the digital signage system 100. In the description of the present invention, the processing itself is often described in the meaning performed by the server apparatus main body 130 in the case where the processing subject is not clearly specified for the portion describing the processing performed by the digital signage system 100.

The provided information storage unit 140 is a part that stores and manages digital signage information data. In this explanation, since the operation in a large-scale commercial facility where various stores are mixed is taken as an example, the digital signage information stored and managed by the provided information storage unit 140 relates to various products at various stores. included. Needless to say, the common information includes floor plan information in large-scale commercial facilities and digital signage information related to special event information.
In addition, it is preferable that “signage tag information” for facilitating search is added to the digital signage information stored in the provided information storage unit 140. The “signage tag information” is preferably one that can cope with character search and image search in conjunction with the provision information selection means 150 described later. In the case of image information, there are various tag information acquisition methods such as feature point extraction from image data.

As will be described later, the provided information selection unit 150 communicates with the user terminal 200 that has entered the communicable area of the display device 120 via the communication function 170, and is obtained from the personal preference information management function 111 managed by the application 110. This is a function for selecting provided information suitable for the user's preference from the provided information storage unit 140 based on the personal preference information of the user.
When the personal preference information of the user obtained from the personal preference information management function 111 is text information, the “signature search” between the “signage tag information” held in the provided information storage unit 140 and the text information or so-called Perform “fuzzy search” and select the appropriate digital signage information.
When the personal preference information of the user obtained from the personal preference information management function 111 is image information, “signature search” between the “signage tag information” held in the provided information storage unit 140 and the image information or so-called Perform “fuzzy search” and select the appropriate digital signage information.
Of course, there may be a search result of “no corresponding digital signage information”.

  The information providing unit 160 has a function of displaying the digital signage selected by the provided information selecting unit 150 on the display device 120. Note that when displaying digital signage on the display device 120, it is possible to display one digital signage on the entire surface of the display device 120, and display the digital signage for the selected section by dividing the display screen. It is also possible. Here, since it is assumed that the display device 120 is a large display device and there are a plurality of users, it is not an operation of displaying the corresponding digital signage on the entire surface of the display, but in front of the user's standing position. A process for controlling the display position of the digital signage so that it is displayed is also preferable.

The communication function 170 is a function for performing data communication with the user terminal 200. Here, data communication is performed using a wireless communication function. The communication standard is not particularly limited as long as data communication can be performed with the user terminal 200.
Depending on the system configuration, the communication function 170 may be incorporated as a part of the display device 120 or may be a wireless communication device installed in the vicinity of the display device 120.
The communication function 170 has a function of detecting whether or not the user terminal 200 exists in the communicable area. For example, in conjunction with the server apparatus main body 130, whether or not the user terminal 200 is present is detected by monitoring the presence or absence of a radio wave transmission and a response toward the communicable area.

Next, a basic processing procedure by the digital signage system 100 of the present invention will be described with reference to FIGS.
Hereinafter, first, the flow of processing when the signage open display setting is set as the user setting is shown.

The following description will be divided into two scenes.
The first scene is a scene in which the user A operates the user terminal 200 to download the application 110 and registers “Like it” information regarding his / her personal taste.
The second scene is that when the user A enters the front of the display device 120 installed in front of a large-scale commercial facility where the digital signage system is installed with the user terminal 200, the display device Reference numeral 120 denotes a scene in which digital signage corresponding to “Like it” information is displayed.

First, the first scene will be described.
If the user A desires to collect information on his / her favorite handbag, as shown in FIG. 3, the user A accesses an application download site operated by a system provider or a related party and downloads the application 110. .

Next, the user A activates the personal preference information management function 111 of the application 110 and registers information related to his / her favorite handbag as “Like it” information (FIG. 4A).
As an ingenuity of the operation screen on the display unit 210 of the application 110, for example, a rectangular icon displayed as “Like it” is displayed, and if this icon is tapped, the operation screen is switched to the input screen for “Like it” information. Is also possible. For example, if the input is input of character data, a character input screen is displayed. If the input is image data, the camera function is activated and photography is possible.
In the example of FIG. 4B, two pieces of “Like it” information “L1” and “L2” are registered, but it goes without saying that “Like it” information is accumulated and may be increased in number. Yes.

Next, the second scene will be described.
Assume that user A enters a large-scale commercial facility where digital signage system 100 is introduced and enters the vicinity of display device 120 while strolling around the cityscape. The range of the area in the vicinity of the display device 120 can be freely set, but a distance that allows the digital signage displayed on the display device 120 to be visually recognized is preferable. In one example, the distance is 10 m, but it goes without saying that this distance can be set freely.

The communication function 170 of the digital signage system 100 has a function of detecting whether or not the user terminal 200 exists in the communicable area. For example, monitoring is performed based on the presence or absence of a radio wave transmission and a response toward a communicable area. Here, the entry of the user A holding the user terminal 200 is detected.
Although not shown here, if a camera or a human sensor is attached to the top of the display device 120 or the like, it is possible to precisely detect the standing position of a person who has entered the vicinity of the display device 120 with these devices. is there.

The user terminal 200 held by the user A receives a radio wave from the communication function 170 of the digital signage system 100 and returns “Like it” information (FIG. 5A). Here, “L1” and “L2” are returned as “Like it” information.
When the communication function 170 receives a reply of “Like it” information, the server apparatus main body 130 passes the “Like it” information to the provision information selection unit 150. The provided information selection means 150 accesses the provided information storage unit 140 and executes the corresponding digital signage information selection process (FIG. 5A).
If the corresponding digital signage information is found in the provided information storage unit 140, the provided information selecting unit 150 passes the digital signage information to the information providing unit 160 (FIG. 5B).

Next, the information providing unit 160 displays digital signage via the display device 120 (FIG. 5B).
If there is no corresponding digital signage information in the provided information storage unit 140, the provided information selection unit 150 determines that there is no digital signage information to be provided.

FIG. 6 simply shows how digital signage related to “Like it” information registered by the user A is displayed on the display device 120.
The signage is a process for directly displaying and viewing the signage on the display device 120, and in the present invention, this is named “Look it” process.
As shown in FIG. 6, the digital signage is displayed at a position in front of the user A of the display device 120. Here, it is assumed that the digital signage of the handbag in which the user A is interested is displayed, and the floor map of the store handling the handbag in the large-scale commercial facility is displayed.
As an option, it is also possible to display with incentive information such as "We have a nice present for customers who visit this digital signage and visit us".

The above is an example of the basic processing flow.
Through the above processing, the digital signage selected according to the personal preference information can be dynamically displayed to the user A.

Next, a flow of processing when icon display setting is performed as a user setting by the digital signage system 100 of the present invention will be described with reference to FIGS. 7 to 10.
Hereinafter, similarly, the description will be divided into two main scenes.
In the first scene, the user A operates the user terminal 200 to download the application 110, and the attributes of the “Like it” information include “signage open display setting” and “icon display setting”. This is a scene that is registered separately.
The second scene is that when the user A enters the front of the display device 120 installed in front of a large-scale commercial facility where the digital signage system is installed with the user terminal 200, the display device The digital signage corresponding to the “Like it” information for which the icon display setting is set to 120 is not displayed directly, but only the icon is displayed so that the user A does not notice the surrounding people using the icon as a clue. It is a scene to receive information secretly.

First, the first scene will be described.
The download of the application 110 is the same as in FIG.

Next, the user A activates the personal preference information management function 111 of the application 110 and registers information related to his / her favorite handbag as “Like it” information (FIG. 7A).
Here, in the input operation to the personal preference information management function 111 of the user himself / herself, regarding the display method of the digital signage via the display display 120, whether or not the signage open display setting for permitting the content content to be displayed is set, It is possible to include setting information as to “icon display setting” for only displaying an icon when the content is invisible.
For example, as a device for the operation screen on the display unit 210 of the application 110, a selection button of “signage open display setting” and “icon display setting” is displayed on the input screen of “Like it” information, and one of them is pressed. Can be set (FIG. 7A).
Here, it is assumed that “L1” is designated as signage open display setting and “L2” is designated as icon display setting as “Like it” information (FIG. 7B).

Next, the second scene will be described.
Assume that user A enters a large-scale commercial facility where digital signage system 100 is introduced and enters the vicinity of display device 120 while strolling around the cityscape.
The communication function 170 of the digital signage system 100 has a function of detecting whether or not the user terminal 200 exists in the communicable area. Here, the entry of the user A holding the user terminal 200 is detected.

The user terminal 200 held by the user A receives a radio wave from the communication function 170 of the digital signage system 100 and returns “Like it” information (FIG. 8A). Here, “L1” and “L2” are returned as “Like it” information.
Further, in this example, as will be described later, the personal identification information storage means 112 stores the personal identification information “ID-A of the user A so that the digital signage information is securely communicated to the user A and is not erroneously transmitted to others. "Is also transmitted together (FIG. 8A).

When the communication function 170 receives a reply of “Like it” information, the server apparatus main body 130 passes the “Like it” information to the provision information selection unit 150. The provided information selection means 150 accesses the provided information storage unit 140 and executes the corresponding digital signage information selection process (FIG. 8A).
Here, it is assumed that the provided information storage unit 140 has digital signage information corresponding to “L2”.

The provided information selecting means 150 passes the digital signage information to “L2” to the information providing means 160 (FIG. 8B).
According to the setting information set by the user, the information providing unit 160 directly displays the digital signage related to the signage open display setting on the display device 120 and displays the digital signage related to the icon display setting on the display device 120 in an icon state.
Here, since the icon display setting is set to “L2”, the information providing unit 160 displays an icon indicating the presence of digital signage on the display device 120.

FIG. 9 simply shows a state in which an icon related to “L2” set by the user A to display an icon is displayed on the display device 120.
As shown in FIG. 9, an icon is displayed at a position in front of the user A of the display device 120. Here, an icon imitating a sticky note is displayed. Since the icons are displayed in this way, it is difficult to determine what the product is related to even if there are other people in the vicinity. Therefore, it can be said that this is a convenient function for users who do not prefer to be displayed open.

Note that the icon imitating the tag may be relatively small, but it may be unclear whether the icon imitating the tag is addressed to the user A standing in front of the display device 120. For this reason, the device is devised to add additional information that allows the user to recognize that the icon is addressed to the user.
In the example of FIG. 9, the initial “AA” of the user A is displayed. The handle name set by the user may be used.

Here, user A requests data communication of digital signage information from information providing means 160. Here, a device that user A designates with a touch gesture on display device 120 will be described.
Here, it is assumed that the gesture of touch input on the icon by the user A is a gesture of peeling or picking up an icon imitating a sticky note with a finger. It is assumed that the multi-touch input function of the display device 120 has a function of recognizing input by the gesture.

Further, on the touch panel input of the display unit 210 on the user terminal 200 side, an input by a gesture in which the application 110 presses the belly of the finger against the display unit 210, that is, as if a sticky note picked up by a finger is pasted. It has a function to recognize
As shown in FIG. 9 (b), a gesture in which user A peels off a sticky note addressed to himself / herself attached to the surface of display device 120 with his / her finger and attaches it to display unit 210 of user terminal 200. Then, recognition processing is performed as an operation input gesture indicating that the user A desires to receive data of the digital signage information displayed as an icon.

  Here, even if there are a plurality of passersby in front of the display device 120, the conditions are checked so that the digital signage information with the icon display set is surely transmitted to the user A without erroneous transmission.

  The first condition is that the information providing unit 160 accepts a touch input by the user to the icon via the display device 120. Here, the information providing unit 160 uses the gesture of peeling off the icon imitating the tag with a finger. Condition 1 is satisfied.

  The second condition is that the application 110 of the user terminal 200 pastes a sticky note picked up with a finger, which is an operation input indicating that the digital signage information is received from the user A, to the display unit 210 of the user terminal 200. In this case, the second condition is satisfied by a gesture of sticking a sticky note picked up with a finger with a finger.

  The third condition is that the personal identification information of the user who is the destination of the digital signage indicated by the icon that has received the touch input, and the personal identification information of the user stored in the personal identification information storage means 112 of the user terminal Here, the personal identification information (herein referred to as “ID-A”) of the user who is the destination of the digital signage and the personal identification information held by the operated user terminal 200 (here, “ID-A”). Here, the third condition is satisfied because “ID-A” matches.

The information providing unit 160 transmits / receives digital signage information data displayed as an icon to the application 110 via the communication unit 170 and the communication unit 220 (FIG. 10A).
Digital signage is displayed on the display unit 210 of the user terminal 200 (FIG. 10A).

Next, a description will be given of processing when a user B different from the user A mistakenly recognizes that the icon is addressed to himself / herself and operates.
In this case, the first condition is satisfied by user B's gesture input, but the user terminal held by user A (here, 200A) is not operated, and the user terminal held by user B ( In this case, the second condition is not satisfied. In addition, the user personal identification information (herein referred to as “ID-A”) of the digital signage destination displayed as an icon and the user personal identification information (here “ID”) of the user terminal 200B held by the user B are displayed. -B ") does not match, so the third condition is not satisfied. Therefore, the information providing unit 160 does not transmit digital signage information to the application 110, and the problem of erroneous transmission does not occur.

As described above, according to the digital signage system of the present invention, it is possible to dynamically display the provided information selected according to the personal preference information for the user who entered near the display device.
Further, according to the digital signage system of the present invention, the signage information providing means can be selected according to the consumer's request, and the digital signage information providing means can be provided by open display, or display on the display device can be performed. Without making it possible to select whether to provide confidential transmission directly to the user's user terminal.

Next, a configuration example including a preference inference engine will be described as a second embodiment.
FIG. 11 is a diagram illustrating a configuration example of a digital signage system 100a according to the present invention. Similarly to FIG. 2 shown in the first embodiment, a user terminal 200 is also shown.
As shown in FIG. 11, the digital signage system 100a according to the present invention includes an application 110, a display device 120, and a server device main body that are downloaded to the user terminal 200, as in FIG. 130, provided information storage unit 140, provided information selecting means 150a, information providing means 160, and communication function 170, but provided information selecting means 150a has a preference inference engine 151. It has become. In addition, a coupon providing unit 180 is provided.
The above configuration is merely an example, and it goes without saying that there can be variations in various system configurations.

The preference inference engine 151 infers a product that suits the user's preference based on the personal preference information of a plurality of users stored in the provided information storage unit 140. The inference accuracy can be expected to be improved by the inference of the preference inference engine 151.
The reasoning of the preference reasoning engine 151 is preferably so-called “rounded and flexible reasoning”. When the information provision selection means 150a can only make a rigid selection, if there is an inference by the preference inference engine 151, it is possible to make a detailed proposal as if it was a competent “concierge” that would be effective.

  For example, information in which the relevance is most strongly suggested from one personal preference information is taken as the linear reasoning result, and information whose relevance is lower than the next point, for example, the fifth place is taken as the curved reasoning result. If it is extracted for a plurality of personal preference information, a common curvilinear inference result can be seen. This common curvilinear inference result is inferred as one piece of information provided by the information provision selection means 150a.

  As described above, in order to enable detailed proposals such as a competent “concierge” in which “insight” is effective, it is important to collect personal preference information of users with high accuracy. Therefore, the digital signage system 100a according to the second embodiment of the present invention is configured to include a coupon providing unit 180.

Although the coupon provision part 180 has a function which provides coupon information with respect to a user, it does not only provide coupon information here. In order to collect information useful for inferring the user's personal preference information in the coupon information, coupon information associated with the personal preference information is provided.
By coordinating the coupon providing unit 180 with the preference inference engine 151 of the information provision selecting means 150a, it is possible to make a detailed proposal as if it is a competent “concierge” that works effectively.

As an easy-to-understand illustration, a kind of reasoning game will be described as an example.
For example, there is a game of hitting a favorite entertainer. The questioner asks 10 questions, answers whether the answerer is yes or no, and hits the favorite entertainer of the answerer based on the answer result. In recent years, excellent inference engines have been developed, and questions that seem to be irrelevant appear as consecutive questions for the reasoning of favorite entertainers, but when the exchange of questions and answers ends, I like it with considerable accuracy It is possible to infer an entertainer. This is not a linear relationship between questions and answers, but a so-called curvilinear, rounded soft reasoning.

Here, by considering the application of soft reasoning such as the above reasoning game to the digital signage system 100a, it is possible to make a detailed proposal like a competent “concierge” that makes the above-mentioned “insight” work. Become.
For example, the coupon information obtained by the user is naturally considered to have been obtained with respect to an object of interest, but one or more personal preference information is associated with the coupon information. It is assumed that this is one question and one answer that are said in the above inference game.

Next, it is assumed that the same user acquires different coupon information at different occasions. One or more personal preference information is also associated with this coupon information. When this is replaced with the inference game, the second question and the second answer are obtained.
In this way, each time the same user arbitrarily acquires coupon information, personal preference information associated with each coupon information is accumulated, and when replaced with the above inference game, multiple questions and multiple times This is the answer.

  If a user collects relevant coupon information intensively for a specific product purchase, for example, if he / she only uses coupon information about sports shoes, the user himself / herself wants it clearly. It is only necessary to provide information on products of a certain genre. In this case, so-called linear reasoning is sufficient.

  However, it is generally considered that there are many cases where the target product of the coupon information that the user acquires in a whim is seemingly disjointed and uncoordinated. This can be replaced by a situation where questions seemingly irrelevant in the above inference game. If it is an inference game, it is possible to infer favorite celebrities with considerable accuracy if multiple questions and answers can be collected, but here, even if it is personal information that seems disjointed and uncoordinated, information provision selection The preference inference engine 151 of the means 150a can infer a target product that matches the personal preference information that the user wants. In this manner, the coupon providing unit 180 and the inference inference engine 151 of the information provision selecting means 150a work together, so that it is possible to accumulate information useful for making a soft inference, and it is as if a competent “concierge” where “sensing” works. A detailed proposal like "" becomes possible.

  In addition, if the digital signage system 100a according to the second embodiment is used, there is also an advantage that it is possible to provide information on attractive target products that a user who is not even aware of the user will be interested.

  As mentioned above, although the preferred embodiment in the configuration example of the digital signage system of the present invention has been illustrated and described, it will be understood that various modifications can be made without departing from the technical scope of the present invention. .

  The digital signage system of the present invention is widely used as a digital signage system that displays signage information such as targeted product advertisements on large display devices installed in public places such as commercial facilities, storefronts, transportation vehicles, and office buildings. Can be provided.

It is a figure which imagines the utilization scene of the digital signage system 100 concerning this invention. It is a figure which shows the structural example of the digital signage system 100 concerning this invention. FIG. 10 is a diagram (No. 1) illustrating a scene in which user A himself / herself registers “Like it” information. FIG. 10B is a diagram (part 2) illustrating a scene in which user A himself / herself registers “Like it” information. FIG. 11 is a diagram (part 1) illustrating a scene in which digital signage corresponding to “Like it” information is displayed when entering display device 120; 4 is a diagram for explaining a “Look it” function for displaying digital signage on the display device 120. FIG. FIG. 11 is a diagram (No. 3) illustrating a scene in which digital signage corresponding to “Like it” information is displayed when entering display device 120; FIG. 11 is a diagram (No. 4) illustrating a scene in which digital signage corresponding to “Like it” information is displayed when entering display device 120; FIG. 4 is a diagram for explaining a gesture for removing an icon displayed on a display device 120 and a gesture “Take it” function to be pasted on a display unit 210 of a user terminal 200. It is a figure which shows a mode that a digital signage is displayed on the display part 210 of the user terminal 200. FIG. It is a figure which shows the structural example of the digital signage system 100a concerning Example 2 of this invention.

DESCRIPTION OF SYMBOLS 110 Application 111 Personal preference information management means 112 Personal identification information storage means 120 Display apparatus 130 Server apparatus main body 140 Provision information storage part 150 Provision information selection means 151 Preferences reasoning engine 160 Information provision means 170 Communication function 180 Coupon information provision part 200 User Terminal 210 Display unit 220 Communication means

Claims (14)

A digital signage system that provides digital signage information to a user holding a user terminal via a display device capable of data input / output,
An application including personal preference information management means for managing the personal preference information of the user himself / herself to be downloaded to the user terminal;
A display device capable of data input and output;
A provision information storage unit that stores various provision information including product advertisements and service advertisements;
A communication function that enables communication with the user portable terminal that is close to a communicable distance;
Providing information selecting means for selecting provided information suitable for the user's preference from the provided information storage unit based on the personal preference information of the user obtained from the personal preference information managing means via the communication function; ,
Comprising information providing means for displaying the providing information selected by the providing information selecting means on the display device;
A digital signage system capable of dynamically displaying provided information selected according to the personal preference information for the user who has entered near the display device.   The provided information selection means includes a preference inference engine that infers the provided information that suits the user's preference based on the user's personal preference information, and accumulates by inference of the preference inference engine The digital signage system according to claim 1, wherein inference accuracy is improved based on a plurality of personal preference information.   The inference of the preference inference engine is a linear inference result that is most strongly suggested from the personal preference information of the user, and a predetermined number of pieces of information that are less than or equal to the next point is a curvilinear inference result. 3. The digital signage system according to claim 2, wherein the curvilinear inference result common to the plurality of personal preference information is inferred as one of the provided information. A coupon providing unit that provides coupon information in association with the user's own personal preference information for the user,
When the user receives provision of the coupon information from the coupon providing unit, the personal preference information management means accumulates the personal preference information associated with the coupon,
4. The digital signage system according to claim 3, wherein the preference inference engine performs inference based on the personal preference information stored in the personal preference information management means. Personal identification information storage means for storing personal identification information of the user in the application;
In the server device, comprising individual management means for managing provided information for each user based on the personal identification information of the user obtained from the personal identification information storage means via the communication function,
The digital signage system according to any one of claims 1 to 4, wherein the provision information can be managed for each user.   6. The digital signage according to claim 5, wherein when there are a plurality of users who have entered near the display device, the information providing means controls to individually display the provided information at a screen position facing each user. system.   The digital display according to claim 6, wherein the display device is a display device with a large-screen touch panel function having a multi-touch input function, and a plurality of users can perform touch input at random through the multi-touch input function. Signage system. In the input operation to the application for the personal preference information management means of the user himself,
For the display method of providing information through the display display that the user has entered, the signage open display setting for permitting display of content contents in a visible state or the icon display in which content contents are invisible and only icon display is performed You can include setting information about the setting,
In accordance with the setting information set by the user, the information providing means displays the content information on the signage open display setting in a visible state on the display device, and the providing information on the icon display setting 8. The digital signage system according to claim 7, wherein the digital signage system is displayed in an icon state on the display device.   The information providing means appends additional information that makes it possible for the user to recognize that the icon is addressed to the icon to be displayed in the case of the icon display setting, and displays the additional information on the display device. The digital signage system according to claim 8. The icon displayed by the information providing means imitates a sticky note, card or envelope,
Additional information that can be recognized that the user is an icon addressed to the user, displayed by the information providing means, is set by the user's initial obtained from the user's personal identification information or by the user himself / herself. The digital signage system according to claim 9, wherein the handle is a handle name. The information providing means accepts touch input to the icon via the multi-touch input function by the user; and
The application accepts an operation input indicating a data reception request of the provided information displayed by the icon from the user, and
On the condition that the personal identification information of the user that is the destination of the provided information displayed by the icon matches the personal identification information of the user terminal,
The digital signage system according to claim 9 or 10, wherein the information providing unit transmits / receives the data of the provided information displayed as an icon to the application via the communication unit. The gesture of touch input to the icon via the multi-touch input function by the user is a gesture of peeling or picking up the icon imitating a sticky note, a card, or an envelope with a finger, and the multi-touch input function is the gesture. It has a function that enables input by
An operation input gesture indicating the user's desire to receive data of the provided information displayed by the user displays the icon imitating a sticky note or card or envelope peeled or picked by a finger on a predetermined part of the display unit of the user terminal The digital signage system according to claim 11, wherein the digital signage system is a gesture to be pasted to a location, and has a function that enables the application of the user terminal to input by the gesture.   An application on the user terminal using the digital signage system according to any one of claims 1 to 12.   A method for providing a product advertisement or a service advertisement using the digital signage system according to any one of claims 1 to 12.