JP2015069392A - Information-for-terminal distribution device, program, and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a device capable of distributing information related to the situation of a user of a portable terminal to the portable terminal without depending on the operation/behavior of the user or the high calculation load of the portable terminal.SOLUTION: An information-for-terminal distribution device includes: position information history storage means for storing a communication history in which the date time of communication and the position information of a base station are associated with each other for each portable terminal; base station management means for storing a base station positioned in a predetermined reference area in association with each reference area; information-for-terminal management means for storing information for terminal in association with each reference area; information-for-terminal communication means capable of distributing the information for terminal associated with the reference area to which the base station connected to the portable terminal is belonging to the portable terminal, and receiving the information of the selection of the information for terminal from the portable terminal for each portable terminal; selectivity calculation means for determining whether or not the distributed information for terminal has been selected, and for calculating the selectivity of each portable terminal; and distribution management means for determining priority in the case of distributing the information for terminal on the basis of the selectivity.

Description

  The present invention relates to a technique for distributing information such as online advertisements to mobile terminals.

  In recent years, many portable terminals typified by cellular phones have various functions, and can receive service information according to the results obtained by operating these functions. For example, Patent Document 1 provides information using behavior cluster information calculated from a behavior history of a mobile terminal acquired by GPS (Global Positioning System), designated date and time, and current position information also acquired by GPS. A technique for calculating a minimum area to be performed is disclosed. Here, information corresponding to the calculated minimum area is transmitted to the mobile terminal.

  In Patent Document 2, a camera mounted on a portable terminal such as a transmission type HMD (Head Mounted Display) is operated, and the target object is recognized from a captured image of the target object facing the camera. A technique for acquiring related information is disclosed. Further, Patent Document 3 discloses an advertisement medium management system including a mobile terminal that acquires information such as advertisements triggered by reading of IC tag information by an IC tag reader mounted on the mobile terminal.

  Patent Document 4 discloses a technique for classifying history information associated with user actions and distributing information related to the classified information. Patent Document 5 discloses a technique for classifying a user based on a search query or the like transmitted for browsing from the user and delivering an advertisement similar to the classification category.

JP 2010-49295 A JP 2010-205030 A JP 2012-145986 A JP 2010-72727 A JP 2010-176675 A

  However, in the prior art as described in Patent Documents 1 to 3, in order for the mobile terminal to acquire information, on the terminal side, such as acquisition of position information, camera activation and orientation to the target, reading of the tag User operations and actions are required. Therefore, it becomes difficult for the system side to simultaneously target a large number of portable terminals. Furthermore, processing with a considerably high calculation load must be executed in the portable terminal, such as accepting these operations and recognizing objects.

  Moreover, in the prior art described in Patent Document 4 described above, it is necessary to acquire web browsing information, machine operation information, and position information for history acquisition. Although it is possible to classify information based on the similarity of location information history in real space and distribute information related to the classified information, information related to the user's situation, for example, visually recognize the user in real space It is difficult to distribute advertisements related to the related things. Furthermore, even in the conventional technique described in Patent Document 5 described above, an operation related to search / browsing by the user is required to acquire information. Here, according to the technique of Patent Document 5, advertisement information related to content browsed on the web can be distributed, but information related to a user's situation, for example, an advertisement related to an object viewed in real space, is distributed. It is difficult to do.

  Therefore, the present invention provides an apparatus, a program, and a method capable of delivering information related to the status of the user of the mobile terminal to the mobile terminal without depending on the operation / operation of the user and the high calculation load of the mobile terminal. The purpose is to provide.

According to the present invention, an apparatus for delivering information for a terminal to a mobile terminal,
Location information history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station location information are associated with each portable terminal;
In-area base station management means for storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
For each reference area, terminal-oriented information management means for storing information associated with a terminal that can be selected by the user after reception at the portable terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected An information communication means for a terminal capable of receiving information from the mobile terminal;
A selection rate calculating means for determining whether or not the distributed terminal-oriented information is selected, and calculating a selection rate that is a selected degree for each portable terminal, for each base station, or for each reference area;
Distribution management means for determining the priority when distributing information for terminals, or whether to distribute information for terminals, for each portable terminal, for each base station or for each reference area, based on the calculated selection rate Is provided.

According to one embodiment of the device according to the invention, the device comprises:
Information medium managing means for storing the reference area in association with each information medium located in the reference area;
For each medium information displayed on the information medium, it further comprises medium information management means for storing the information medium in association with each other,
The information management means for terminals stores information for terminals in association with each piece of medium information corresponding to the information medium corresponding to the reference area,
The information communication means for terminals distributes information for terminals associated with the medium information corresponding to the information medium corresponding to the reference area to which the base station connected to the portable terminal belongs to the portable terminal for each portable terminal. It is also preferable.

Further, in the embodiment using this information medium, the medium information management means stores, for each medium information displayed on the information medium, the information medium and the date and time related to the display in association with each other,
The terminal-oriented information communication means associates, for each portable terminal, information for the terminal associated with the medium information corresponding to the information medium corresponding to the reference area to which the base station connected to the portable terminal belongs to the medium information. It is also preferable to deliver to a mobile terminal having a connection time interval that overlaps with a predetermined display time interval including the date and time related to the display.

Further, in the embodiment using this information medium, the present apparatus has a portable time unit for each medium information having a connection time interval that overlaps a predetermined display time interval including a date and time related to the display associated with the medium information. A user list creation means for creating a user list associated with the terminal;
The selection rate calculating means calculates the selection rate in each of the mobile terminal group recorded in the user list and the mobile terminal group not recorded in the user list,
It is also preferable that the distribution management means evaluates the selection effect by the user by distributing the information for the portable terminal related to the medium information based on the calculated selection rate.

  Further, in the embodiment using the user list, the user list creating means limits the number of mobile terminals included in the user list to a predetermined terminal number upper limit value or less, or the number of times of connection with the base station related to the medium information It is also preferable to include in the user list only mobile terminals having a predetermined connection count lower limit value or more in the user list, or to include only mobile terminals whose connection time interval with the base station is greater than or equal to the predetermined time interval lower limit value in the user list.

  Further, based on the communication history, for each reference area, the connection time interval related to the reference area of the mobile terminal is calculated based on the date and time related to communication with at least one base station associated with the reference area. It is also preferable to further include a connection time interval calculating means.

  Further, in the embodiment using the information medium, the information medium management means may select a circular area having a predetermined radius centered on the position of the information medium, or the power area of the information medium determined by Voronoi division from the circular area. It is also preferable to set a superimposing area with the reference area associated with the information medium.

  Further, the information medium is an electronic signboard, the electronic signboard displays a key, and the distributed terminal information associated with the medium information associated with the electronic signboard is validated by inputting the key, It is also preferable that selection becomes possible only after it is activated.

Further, as one embodiment of the present invention, the selection rate calculating means calculates the selection rate for each base station associated with the reference area to be evaluated,
It is also preferable that the distribution management means distributes the terminal-oriented information only to a base station having a calculated selection rate equal to or greater than a predetermined threshold or a mobile terminal connected to a predetermined number of base stations having the calculated selection rate.

Furthermore, it is a communication equipment device which is the device described above connected to a wide area wireless communication network,
Base station location information management means for storing a base station identifier and base station location information in association with each other;
From a base station to which the mobile terminal is connected under control, further includes a communication history collecting means for collecting a communication record in which a date and time related to communication for each mobile terminal is associated with a base station identifier of the base station,
The location information history storage means preferably generates a communication history by further associating the base station location information corresponding to the base station identifier for each portable terminal with respect to the communication record.

According to the present invention, there is also provided a program for causing a computer installed in a device to function to distribute information for a terminal to a mobile terminal,
Location information history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station location information are associated with each portable terminal;
In-area base station management means for storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
For each reference area, terminal-oriented information management means for storing information associated with a terminal that can be selected by the user after reception at the portable terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected An information communication means for a terminal capable of receiving information from the mobile terminal;
A selection rate calculating means for determining whether or not the distributed terminal-oriented information is selected, and calculating a selection rate that is a selected degree for each portable terminal, for each base station, or for each reference area;
Distribution management for determining the priority when distributing information for terminals, or whether to distribute information for terminals, for each mobile terminal, for each base station, or for each reference area, based on the calculated selection rate A program for causing a computer to function as means is provided.

According to the present invention, there is further provided a method of distributing information for a terminal to a mobile terminal using an apparatus,
This apparatus has communication history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station position information are associated with each portable terminal.
A first step of storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
A second step of storing, in association with each terminal area, information for a terminal that can be selected by the user after reception at the mobile terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected A third step in which information can be received from the mobile terminal;
A fourth step of determining whether or not the distributed terminal-oriented information has been selected, and calculating a selection rate that is a degree selected for each portable terminal, each base station, or each reference area;
Based on the calculated selection rate, a fifth priority for determining whether to distribute terminal-oriented information, or whether to distribute terminal-oriented information, for each portable terminal, each base station, or each reference area And a method is provided.

  According to the apparatus, program, and method of the present invention, the base station location information that can be acquired by the communication carrier equipment is used for the mobile terminal without depending on the user's operation / operation and the high calculation load of the mobile terminal. Information related to the situation of the user of the mobile terminal can be distributed.

It is the schematic which shows the positional relationship of the portable terminal in a real space, a base station, and an information medium. It is a functional block diagram of the apparatus for the advertisement delivery for terminals by this invention. It is a table | surface of base station position information. It is a table | surface of communication history. It is a table | surface of the communication history which matched base station position information with the communication record. It is a table | surface which shows the signboard advertisement information managed by the signboard advertisement management part. It is a table | surface which shows the electronic signboard information managed by the electronic signboard management part. It is the schematic which shows arrangement | positioning of the base station for every "reference area" managed by the base station management part in an area. It is a table | surface which shows the advertisement for terminals managed by the advertisement management part for terminals. 12 is a table in which a date and time related to communication in the portable terminal 00001 and a corresponding electronic signboard created by a connection time section calculation unit are associated with each other. It is a table | surface which shows the "connection time area" for every electronic signboard (for every "reference area") calculated by the connection time area calculation part. It is a table | surface which shows the user list created by the user list creation part. It is a table | surface which shows the delivery destination of the mobile advertisement managed by a delivery management part. It is a table | surface which shows the log | history of the presence or absence of the click by a user collected in the advertisement communication part for terminals. It is a table | surface which shows the click rate for every signboard advertisement in the portable terminal group calculated by the click rate calculation part and recorded in the user list. It is a table | surface which shows the click rate for every base station calculated by the click rate calculation part. It is the schematic explaining the aspect which corrects a "reference area" based on a click rate.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a schematic diagram illustrating a positional relationship between a mobile terminal, a base station, and an information medium in real space.

  According to FIG. 1, a user who has a mobile terminal (for example, a mobile phone or a smartphone) 2 moves while passing in the vicinity of an electronic signboard 4 as an information medium. Each electronic signboard 4 is set with a “reference area” including the position of the electronic signboard 4, and one or a plurality of base stations 3 are installed in the “reference area”. The portable terminal 2 can communicate with these base stations 3.

  The communication carrier equipment that integrates the installed base stations 3 can always collect base station position information with a coarse spatial granularity and a constant time interval for each portable terminal 2. Here, “the spatial granularity is coarse” means that the geographical distance between the position information is relatively long. Further, “the time interval is not constant” means that the acquisition time interval of the position information varies relatively depending on the communication timing.

  The base station 3 connected to the wide area wireless communication network (mobile phone network) acquires the date and time (for example, the date and time when communication was started) when communicating with the mobile terminal 2 located under the base station 3 as a communication history. The communication history is acquired when calling, sending / receiving mail, or browsing a Web page. Furthermore, it is acquired also at the time of communication between the application installed in the portable terminal 2 and the server, downloading or uploading of the application or content, and the like.

  A user having the portable terminal 2 passes in the vicinity of the electronic signboard 4. At this time, the user can visually recognize the signboard advertisement displayed on the electronic signboard 4. According to the present invention, information for a terminal associated with a “reference area” to which the base station 3 connected to the mobile terminal 2 belongs is addressed to the mobile terminal 2 for each mobile terminal 2 based on the acquired communication history. Deliver to. Thus, for example, the user's situation of the mobile terminal 2, that is, the signboard advertisement can be viewed with respect to a large number of mobile terminals 2 without using a user operation / operation such as GPS or a means that requires high calculation load of the mobile terminal Information related to possible situations can be distributed.

  The information medium of the present invention is not limited to the electronic signboard in the embodiment described above. Any information medium may be used as long as it displays visual information that can be visually recognized by the user in real space and the position information is electronically managed. For example, the information medium may be a normal signboard. Furthermore, an embodiment using an apparatus that outputs audio information that can be perceived by the user as an information medium is also possible. Further, the medium information and the information for the terminal of the present invention are not limited to advertisements, and can be various notifications, alarms, contents, or the like, for example.

  FIG. 2 is a functional configuration diagram of an apparatus for distributing advertisements for terminals according to the present invention.

  The apparatus 1 as an embodiment of the present invention shown in FIG. 2 may be that the user who has the mobile terminal 2 visually recognizes the signboard advertisement displayed on the electronic signboard 4 using the communication history accumulated in advance. In a high situation, information related to the signboard advertisement can be distributed to the mobile terminal 2 of the user. For example, when a user who has a mobile terminal 2 sees an advertisement during an event in the vicinity while moving on foot, he receives event-related information such as the location of the venue and details of the event in the vicinity of the event venue. Can be confirmed. The device 1 may be a communication equipment device that is installed in a wide area wireless communication network (mobile phone network) and collects communication histories from the base station 3 as appropriate.

  According to FIG. 2, the device 1 for terminal advertisement distribution includes a signboard advertisement management unit 121 as a medium information management unit, an electronic signboard management unit 122 as an information medium management unit, an in-area base station management unit 123, A terminal advertisement management unit 124 as a terminal information management unit, a connection time interval calculation unit 125, a user list creation unit 126, a distribution management unit 131, a click rate calculation unit 132 as a selection rate calculation unit, And an advertisement communication unit for terminal 133 as an information communication unit for terminal.

  The functional configuration unit described above is realized by executing a program that causes a computer mounted on the apparatus to function. In addition, according to FIG. 2, the flow of processing using each functional component is understood as a method for distributing advertisements for terminals.

  Further, when the device 1 is a communication equipment device installed in a wide area wireless communication network (mobile phone network), in order to acquire a communication history, the communication interface unit 10 connected to the wide area communication network, and base station position information It further includes a management unit 111, a communication history collection unit 112, and a position information history storage unit 113. Here, as will be described later, the communication interface unit 10 also functions as an interface for receiving advertisement click information for the distributed terminal advertisement. Hereinafter, the device 1 will be described as a communication equipment device.

[Base station location information management unit 111]
Base station location information management section 111 (FIG. 2) stores a base station identifier and base station location information in association with each other.

  FIG. 3 is a table of base station position information. For each base station identifier, latitude / longitude base station position information is associated. According to FIG. 3, it is understood that the base station 0001 is installed at a position where the latitude is 35.825 degrees and the longitude is 139.510 degrees. Further, it is understood that the base station 0003 is installed at a position of latitude 35.825 and longitude 139.520. Such base station position information may be stored in advance in the base station position information management unit 111 or may be appropriately acquired from each base station 3 via the communication interface unit 10. Also good.

[Communication history collection unit 112]
The communication history collection unit 112 (FIG. 2) collects communication records (communication history) such as date and time and base station identifier from the base station 3 for each mobile terminal 2 subordinate to the base station 3.

FIG. 4 is a communication history table. The communication history is a series of communication records (logs) when the base station 3 accepts communication from the mobile terminal 2. In each communication record, “date and time” and “base station identifier” are associated with each “terminal identifier” (address, telephone number, identification number, etc.) of the mobile terminal 2.
Communication record (terminal identifier, date / time, base station identifier)
According to the communication history of FIG. 4, the mobile terminal 00001 is communicating with the base station 0003 on June 15, 2010, 17:54:50. Further, the portable terminal 00001 is communicating with the base station 0001 on June 15, 2010 at 17:57:00.

[Position information history generation unit 113]
The location information history generation unit 113 (FIG. 2) uses the base station location information management unit 111 to generate a communication history that further associates base station location information corresponding to the base station identifier for each communication record (log). And accumulate.

  FIG. 5 is a communication history table in which base station position information is associated with communication records. The table of FIG. 5 is obtained by replacing the base station identifier portion of the table of FIG. 4 with the latitude / longitude information of the base station of FIG. According to the communication history of FIG. 5, it is understood that the mobile terminal 00001 communicated with the base station at latitude 35.825 and longitude 139.520 on June 15, 2010, 17:54:50. Further, it is understood that the portable terminal 00001 communicated with a base station having a latitude of 35.825 and a longitude of 139.510 on June 15, 2010, 17:57:00.

[Signboard Advertising Management Department 121]
The signboard advertisement management unit 121 (FIG. 2) stores the electronic signboard 4 in association with each signboard advertisement (medium information) displayed on the electronic signboard (information medium) 4. Further, the date and time related to the display may be stored in association with the electronic signboard 4.

  FIG. 6 is a table showing the signboard advertisement information managed by the signboard advertisement management unit 121. According to the table of FIG. 6, the signboard advertisement 2 is associated with the electronic signboard 001 and the “display time section” (June 15, 2010, 18:30 to 19:30). “Display time section” (June 15, 2010, 17:30 to 18:30) is associated.

[Electronic signboard management unit 122]
The electronic signboard management unit 122 (FIG. 2) stores a “reference area” in association with each electronic signboard 4 located in the “reference area”. Here, the electronic signboard management unit 122 superimposes a circular area having a predetermined reference radius R around the position of the electronic signboard 4 or the circle area and the power area of the electronic signboard 4 determined by Voronoi division. The area can be set as a “reference area” associated with the electronic signage 4.

  FIG. 7 is a table showing electronic signboard information managed by the electronic signboard management unit 122. According to FIG. 7, the electronic signboard 001 is associated with a base station having a latitude of 35.824 and a longitude of 139.514. For example, a circular area having a radius of 2 km centered on the position of this base station with a reference radius R of 2 km. This corresponds to the “reference area”.

[In-area base station management unit 123]
The in-area base station management unit 123 (FIG. 2) stores at least one base station 3 located in the “reference area” in association with each “reference area” serving as a reference for distribution determination. Here, the in-area base station management unit 123 inputs the position information of the base station 3 from the base station position information management unit 111, and inputs the information of “reference area” from the electronic signboard management unit 122.

  FIG. 8 is a schematic diagram showing the arrangement of base stations for each “reference area” managed by the in-area base station management unit 123. According to FIG. 8, when a circular area having a reference radius R (= 2 km) centered on the position of the electronic signboard 001 is defined as a “reference area”, the “reference area” of the electronic signboard 001 is located therein. Base station 0001, base station 0002, and base station 0003 are associated. Further, the “reference area” of the electronic signboard 002 is associated with the base station 0007, the base station 0008, and the base station 0010 located therein.

[Advertising manager for terminal 124]
The terminal advertisement management unit 124 (FIG. 2) stores, for each “reference area”, terminal advertisements (terminal information) that can be selected by the user after reception by the mobile terminal 2 in association with each other. Further, the terminal advertisement management unit 124 preferably stores the terminal advertisement in association with each signboard advertisement corresponding to the electronic signboard 4 corresponding to the “reference area”.

  Here, the terminal-oriented advertisement is preferably related to the signboard advertisement. Related items in this case are, for example, common advertisers, common product names to be advertised, used at the same time, or strongly associated with one another be able to. As will be described in detail later, the electronic billboard 4 displays a key (for example, a personal identification number or a QR code (registered trademark)), and an advertisement for a terminal corresponding to a billboard advertisement associated with the electronic billboard 4 is displayed on the key. It is also preferable that the selection is enabled by inputting and becomes selectable only after being enabled.

  FIG. 9 is a table showing terminal-oriented advertisements managed by the terminal-oriented advertisement management unit 124. According to FIG. 9, portable advertisements 001 to 003 as terminal advertisements are associated with the signboard advertisements 001 to 003, respectively. Here, in the example of FIG. 9, the signboard advertisement and the mobile advertisement have a one-to-one correspondence. However, the present invention is not limited to this, and the one-to-N, M-to-one, or M-to-N ( N and M may be a natural number of 2 or more).

[Connection time interval calculation unit 125]
The connection time interval calculation unit 125 (FIG. 2) uses the communication history (FIG. 5) input from the location information history storage unit 113 and the base station information for each “reference area” input from the in-area base station management unit 123. Based on the date and time related to communication with one or a plurality of base stations 3 associated with the “reference area” for each “reference area”, the “connection time” related to this “reference area” of the mobile terminal 2 "Section" is calculated.

  FIG. 10 is a table in which the date and time related to communication in the mobile terminal 00001 and the corresponding electronic signboard 4 are generated by the connection time interval calculation unit 125. FIG. 11 is a table showing “connection time intervals” for each electronic signboard (for each “reference area”) calculated by the connection time interval calculation unit 125.

  According to FIG. 10, with the passage of the date and time related to communication (date and time when communication was started), the portable terminal 00001 starts from the vicinity of the electronic signboard 001 (inside or around the “reference area” of the electronic signboard 001). It is understood that the user has moved to the vicinity of 002 (inside or around the “reference area” of the electronic signboard 002).

  Next, according to FIG. 11, the portable terminal 00001 communicates with the base station related to the electronic signboard 001 (its “reference area”) between 17:54:50 and 18:20:50 on June 15, 2010. It is understood that they were connected. In addition, it is understood that the base station related to the electronic signboard 002 (the “reference area”) was in communication connection between 18: 37: 00: 00 and 19:16:30 on June 15, 2010. The communication connection time is calculated as a “connection time section” related to the electronic signboard (“reference area”). This “connection time section” is a set of time sections formed by the date and time where the corresponding electronic signboards in FIG. 10 are continuously the same. Therefore, this “connection time section” can be considered as a stay time section in which the mobile terminal stays in the vicinity of the electronic signboard (in or around the “reference area” of the electronic signboard).

[User list creation unit 126]
For each billboard advertisement, the user list creation unit 126 (FIG. 2) includes a “connection time section” that is superimposed on a “display time section” (shown in FIG. 6) including the date and time related to the display associated with the signboard advertisement. A user list in which the portable terminal 2 is associated is created. Here, when the user list includes a plurality of users, the user list creation unit 126
(A) Limit the number of mobile terminals included in the user list to a predetermined terminal number upper limit or less, or
(B) Only the mobile terminal 2 in which the number of connections with the base station 3 related to the signboard advertisement is equal to or higher than a predetermined connection count lower limit is included in the user list, or
(C) It is also preferable to include only the mobile terminal 2 whose “connection time interval” with the base station 3 is equal to or greater than a predetermined time interval lower limit value in the user list. That is, an upper limit value of the number of terminals or a lower limit value of the number of connections may be provided, and the mobile terminal 2 having a higher number of connections may be preferentially added to the user list, and a lower limit value of the connection time (stay time) is provided. A mobile terminal having a long length may be preferentially added to the user list.

  FIG. 12 is a table showing a user list created by the user list creation unit 126.

  According to the user list shown in FIG. 12, it is understood that the mobile terminal 00001 is associated with the signboard advertisement 001 and the signboard advertisement 003, and there is no mobile terminal associated with the signboard advertisement 002. This is because, in the “display time section” of the signboard advertisement 001, the mobile terminal 00001 connected in communication exists in or around the “reference area” related to the signboard advertisement 001, while the “display time section” of the signboard advertisement 002 Means that there is no mobile terminal that is in communication connection in or around the “reference area” related to the signboard advertisement 002.

[Distribution Management Unit 131]
The distribution management unit 131 (FIG. 2) refers to the mobile advertisement (FIG. 9) managed by the terminal advertisement management unit 124 based on the user list input from the user list creation unit 126, and determines the distribution destination of the mobile advertisement. decide.

  FIG. 13 is a table showing the distribution destinations of mobile advertisements managed by the distribution management unit 131. According to FIG. 13, the distribution destination of the mobile advertisement 001 is the mobile terminal 00001 based on the user list because the advertisement for the terminal associated with the signboard advertisement 001 is the mobile advertisement 001 (FIG. 9). . In addition, the distribution destination of the mobile advertisement 003 is the mobile terminal 00001 based on the user list because the advertisement for the terminal associated with the signboard advertisement 003 is the mobile advertisement 003 (FIG. 9).

[Advertising communication unit for terminals 133]
The terminal-oriented advertisement communication unit 133 (FIG. 2) includes an advertisement distribution unit and an advertisement click history collection unit. Of these, the advertisement distribution unit is associated with the “reference area” (signboard advertisement corresponding to the corresponding electronic signboard) to which the base station 3 connected to the portable terminal 2 belongs for each portable terminal 2 based on the communication history. The mobile advertisement is distributed to the mobile terminal 2 (having the “connection time section” superimposed on the “display time section” associated with the mobile advertisement). In the present embodiment, the terminal-oriented advertisement communication unit 133 specifically distributes the mobile advertisement to the mobile advertisement distribution destination (FIG. 13) managed by the distribution management unit 131.

  As described above, according to the embodiment described above, the base station position information of the base station 3 belonging to the “reference area” is used, without depending on the positioning function of the mobile terminal 2, in the user of the mobile terminal 2. An advertisement related to a situation where the signboard advertisement can be visually recognized can be distributed.

  Here, the electronic signboard 4 displays a key on the signboard display unit, and the terminal-oriented advertisement (mobile advertisement) associated with the electronic signboard 4 (signboard advertisement) is activated and activated by inputting this key. It is also preferable that the selection can be made only after that. Here, the key can be, for example, a personal identification number or a QR code (registered trademark). Moreover, validation refers to being able to acquire a coupon, for example. Furthermore, it is preferable that the advertisement for a terminal includes contents indicating that the key is displayed on a predetermined electronic signboard. Thereby, after the user visually recognizes the signboard advertisement on the electronic signboard 4 and obtains the key, it can be inferred that the distributed advertisement for the terminal is selected (for example, clicked or tapped). The effectiveness of advertisement delivery can be more reliably evaluated.

  In addition, the advertisement click history collection unit of the advertisement communication unit 133 for terminals receives information (for example, presence or absence of clicks or taps) related to selection of the distributed mobile advertisement from the mobile terminal 2, and responds to the distributed mobile advertisement Collect history about whether the user has selected (eg clicked or tapped).

  FIG. 14 is a table showing the history of the presence / absence of clicks by the user, collected by the advertising communication unit 133 for terminals. In the table, for each billboard advertisement corresponding to the mobile advertisement distributed in each of the mobile terminals 00001 and 00002, the presence / absence of a click in the mobile advertisement is shown.

[Click rate calculation unit 132]
The click rate calculation unit 132 (FIG. 2) determines whether or not the distributed mobile advertisement is selected (for example, clicked or tapped), and is selected for each mobile terminal 2, each base station 3, or each “reference area”. A selection rate (click rate in the present embodiment), which is the degree to which the data is stored, is calculated. The click rate calculation unit 132 may calculate the click rate in each of the mobile terminal group recorded in the user list (FIG. 12) and the mobile terminal group not recorded in the user list. It is also preferable to calculate the click rate for each base station associated with the “reference area” to be evaluated.

  Here, the Example which calculated the click rate in the portable terminal group which is / are not recorded on the user list first is shown. In this embodiment, the page for which the click rate is calculated refers to a page that can be accessed only after the mobile advertisement is activated. The page that can be accessed only after the mobile advertisement is activated refers to, for example, a page on which a coupon is displayed. The click rate is calculated as (click count / distribution count).

  FIG. 15 is a table showing the click rate for each billboard advertisement in the mobile terminal group recorded / not recorded in the user list, calculated by the click rate calculation unit 132.

  In FIG. 15, the terminal recorded in the user list (FIG. 12) is expressed as “inside”, and the terminal not recorded is expressed as “outside”. The mobile terminal 00001 corresponds to “inside” in this embodiment. Therefore, for example, the click rate of “inside” in the signboard advertisement 1 is about 0.333 because one click out of three distributions is referred to with reference to the history of click presence / absence in FIG. In this embodiment, the mobile terminal 00002 corresponds to “outside”. Therefore, for example, the click rate of “outside” in the signboard advertisement 1 is 0.000 because the clicked history in FIG. 14 is not clicked in any of the two distributions.

  Next, an embodiment in which the click rate calculation unit 132 calculates the click rate for each base station 3 will be described. FIG. 16 is a table showing the click rate for each base station 3 calculated by the click rate calculation unit 132. FIG. 17 is a schematic diagram illustrating how the “reference area” is corrected based on the click rate.

  According to FIG. 16, the click rate for the electronic advertisement 001 (corresponding to the mobile advertisement) is shown for each of the base station 0001, the base station 0002, and the base station 0003 existing in the “reference area” of the electronic signboard 001. ing. The click rate is 0.333 since the base station 0001 and the base station 0002 have one click out of three distributions. Also, assuming that the user who has the mobile terminal 00002 is connected to the base station 0003, the number of distributions to the base station 0003 is the sum of the number of distributions to the base station 0001 and the number of distributions to the base station 0002 (five times). It becomes. Further, since the number of clicks related to the base station 0003 is one for the base station 0001 and the base station 0002, the click rate of the base station 0003 is 0.200 after all.

[Distribution Management Unit 131]
Based on the calculated click rate, the distribution management unit 131 (FIG. 2) determines (a) the priority for distributing mobile advertisements for each mobile terminal 2, for each base station 3, or for each “reference area”. Or (b) Decide whether to distribute mobile advertisements. Here, it is also possible to determine that the mobile advertisement is distributed only to the base station 3 whose calculated click rate is equal to or higher than the predetermined threshold or the mobile terminal 2 connected to the upper predetermined number of base stations 3 in the calculated click rate. .

  It is also preferable that the distribution management unit 131 evaluates the selection effect by the user by distributing the mobile advertisement related to the signboard advertisement based on the calculated click rate. Here, the advertisement effect may be evaluated by performing a statistical test on the click rate related to the mobile terminal group recorded in the user list and the other mobile terminal groups. Specifically, it is also preferable to test the difference in click rate.

ここで、

とする。検定統計量Ｚ₀が正規分布に従うと仮定してP値を求め、P値が有意水準以下である場合にユーザ一覧「内」とユーザ一覧「外」との間のクリック率の差に有意差があると判定する。従って、看板広告001については、看板広告001の近傍に位置した（看板広告001を視認した可能性の高い）携帯端末00001への配信に効果有りと判定される。 For example, if the significance level is set to 0.05 and the difference in the click rate for the signboard advertisement 001 is tested in the click rate table shown in FIG. 15, the user list “in” and the user list “out” are clicked. Since there is a difference of a threshold value (0.05) or more in the rate, a result that there is a significant difference is obtained. Specifically, n _{1 is} the number of times the user list “in” is distributed, k _{1 is} the number of clicks, r _{1 is} the click rate (= k ₁ / n ₁ ), and n _{2 is the} number of times the user list is “outside”. If the number of clicks is k ₂ and the click rate is r ₂ (= k ₂ / n ₂ ), the test statistic is calculated by the following equation.

here,

And Assuming that the test statistic Z ₀ follows a normal distribution, the P value is calculated. If the P value is below the significance level, the difference in the click rate between the user list “in” and the user list “out” is significant. Judge that there is. Therefore, it is determined that the signboard advertisement 001 is effective for distribution to the mobile terminal 00001 located in the vicinity of the signboard advertisement 001 (highly likely to have visually recognized the signboard advertisement 001).

  Further, the distribution management unit 131 corrects the “reference area” of the electronic signboard 4 to an area composed of only one or a plurality of base stations 3 having a significantly high click rate within this “reference area” (narrowing down). It is also preferable. Here, specifically, a difference in click rate may be tested. For example, the significance level is set to 0.05, and the difference in the click rate for the billboard advertisement 001 displayed on the electronic billboard 001 in the click rate table shown in FIG. As a result, there is a significant difference between the base station 0001 and the base station 0003, and between the base station 0002 and the base station 0003. Accordingly, the “reference area” of the electronic signboard 001 is corrected to an area composed of only the base station 0001 and the base station 0002 having a higher click rate as shown in FIG. In this case, for example, an area obtained by subtracting a circular area having a predetermined radius centered on the installation position of the base station 0003 from the original “reference area” may be used as the corrected “reference area”.

  As described above in detail, according to the apparatus, program, and method of the present invention, the base station position information that can be acquired by the communication carrier equipment is used, depending on the user's operation / operation and the high calculation load of the mobile terminal. The information related to the situation of the user of the mobile terminal can be distributed to the mobile terminal without any problem.

  Here, the base station position information generally has a coarse spatial granularity and the time interval is not constant, but even if such base station position information is used, the situation of the user of the mobile terminal 2 (for example, a specific signboard advertisement) Can be estimated. As a result, information relating to the user necessary for distributing appropriate terminal-oriented information (mobile advertisement) can be acquired only by the carrier.

  Furthermore, according to this invention, the information regarding selection (click etc.) of the information (mobile advertisement) for terminals distributed is acquired from the portable terminal 2, and a selection rate (click rate) is calculated. By using the calculated selection rate, more effective terminal information (mobile advertisement) can be selected. It is also possible to evaluate the advertising effect of the distributed mobile advertisement. In particular, it is possible to contribute to an improvement in the click rate when an online advertisement is distributed at the timing when an offline advertisement is viewed.

  Various changes, modifications, and omissions of the various embodiments of the present invention described above within the scope of the technical idea and the viewpoint of the present invention can be easily made by those skilled in the art. The above description is merely an example and is not intended to be a limitation. The present invention is limited only by the claims and the equivalents thereof.

1 Communication equipment device (device for advertisement distribution to terminals)
DESCRIPTION OF SYMBOLS 10 Communication interface part 111 Base station location information management part 112 Communication history collection part 113 Position information history storage part 121 Signboard advertisement management part (medium information management part)
122 Digital Signage Management Department (Information Media Management Department)
123 In-area base station management unit 124 Advertising management unit for terminals (information management unit for terminals)
125 connection time interval calculation unit 126 user list creation unit 131 distribution management unit 132 click rate calculation unit (selection rate calculation unit)
133 Advertising Communication Department for Terminals (Information Communication Department for Terminals)
2 Mobile terminal 3 Base station 4 Digital signage (information medium)

Claims (12)

A device that distributes information for terminals to mobile terminals,
Location information history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station location information are associated with each portable terminal;
In-area base station management means for storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
For each reference area, terminal-oriented information management means for storing information associated with a terminal that can be selected by the user after reception at the mobile terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected. Information communication means for a terminal capable of receiving such information from the mobile terminal;
A selection rate calculating means for determining whether or not the distributed information for the terminal is selected, and calculating a selection rate that is a selected degree for each portable terminal, for each base station, or for each reference area;
Based on the calculated selection rate, for each mobile terminal, each base station, or each reference area, the priority at the time of distributing the information for the terminal, or whether to distribute the information for the terminal A distribution management means for determining; Information medium management means for storing the reference area in association with each information medium located in the reference area;
Medium information management means for storing the information medium in association with each other, for each medium information displayed on the information medium;
The terminal information management means stores the information for the terminal in association with each piece of medium information corresponding to the information medium corresponding to the reference area,
The terminal-oriented information communication means sends, for each portable terminal, information for the terminal associated with the medium information corresponding to the information medium corresponding to the reference area to which the base station connected to the portable terminal belongs. The apparatus according to claim 1, wherein the apparatus is distributed. The medium information management means stores, for each medium information displayed on the information medium, the information medium and the date and time related to display in association with each other,
The terminal-oriented information communication means corresponds to the medium information, for each portable terminal, the information for the terminal associated with the medium information corresponding to the information medium corresponding to the reference area to which the base station connected to the portable terminal belongs. 3. The apparatus according to claim 2, wherein delivery is performed to a mobile terminal having a connection time interval that overlaps with a predetermined display time interval including date and time related to the attached display. User list creation means for creating a user list in which a mobile terminal having a connection time section that overlaps a predetermined display time section including a date and time related to the display associated with the medium information is associated with each medium information. In addition,
The selection rate calculating means calculates a selection rate in each of the mobile terminal group recorded in the user list and the mobile terminal group not recorded in the user list,
The distribution management means evaluates a selection effect by a user by distributing information for the mobile terminal related to the medium information based on the calculated selection rate. The device described.   The user list creation means limits the number of mobile terminals included in the user list to a predetermined terminal number upper limit value or less, or the number of connections with the base station related to the medium information is greater than or equal to a predetermined connection number lower limit value The apparatus according to claim 4, wherein only the mobile terminal is included in the user list, or only the mobile terminal whose connection time interval with the base station is equal to or greater than a predetermined time interval lower limit value is included in the user list. .   Based on the communication history, for each reference area, based on a date and time related to communication with at least one base station associated with the reference area, a connection time interval related to the reference area of the mobile terminal is determined. The apparatus according to any one of claims 3 to 5, further comprising connection time interval calculation means for calculating.   The information medium management means is configured to select a circular area having a predetermined radius centered on the position of the information medium, or an overlapping area between the circular area and the sphere of influence of the information medium determined by Voronoi division. The apparatus according to claim 2, wherein the apparatus is set to a reference area associated with a medium.   The information medium is an electronic signboard, the electronic signboard displays a key, and the distributed terminal information associated with the medium information associated with the electronic signboard is validated by inputting the key. The device according to any one of claims 2 to 7, wherein the device can be selected only after being activated. The selection rate calculating means calculates a selection rate for each base station associated with the reference area to be evaluated,
The distribution management means distributes information for the terminal only to a base station having a calculated selection rate that is equal to or greater than a predetermined threshold or a mobile terminal connected to a predetermined number of higher-order base stations at the calculated selection rate. An apparatus according to any one of claims 1 to 8. A communication equipment device according to any one of claims 1 to 9, connected to a wide area wireless communication network,
Base station location information management means for storing a base station identifier and base station location information in association with each other;
From a base station to which the mobile terminal is connected under control, the mobile station further includes a communication history collecting means for collecting a communication record that associates the date and time of communication for each mobile terminal with the base station identifier of the base station,
The location information history accumulating unit generates the communication history by further associating base station location information corresponding to a base station identifier for each mobile terminal with respect to the communication record. A program that causes a computer installed in a device to function to distribute information for a terminal to a mobile terminal,
Location information history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station location information are associated with each portable terminal;
In-area base station management means for storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
For each reference area, terminal-oriented information management means for storing information associated with a terminal that can be selected by the user after reception at the mobile terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected. Information communication means for a terminal capable of receiving such information from the mobile terminal;
A selection rate calculating means for determining whether or not the distributed information for the terminal is selected, and calculating a selection rate that is a selected degree for each portable terminal, for each base station, or for each reference area;
Based on the calculated selection rate, for each mobile terminal, each base station, or each reference area, the priority at the time of distributing the information for the terminal, or whether to distribute the information for the terminal A program that causes a computer to function as distribution management means for determining. A method of distributing information for a terminal to a mobile terminal using a device,
The apparatus has communication history storage means for storing a communication history including a plurality of communication records in which date and time related to communication and base station position information are associated with each mobile terminal, and the method includes:
A first step of storing in association with at least one base station located in the reference area for each predetermined reference area serving as a reference for distribution determination;
A second step of storing, in association with each terminal area, information for a terminal that can be selected by the user after reception at the mobile terminal;
Based on the communication history, for each mobile terminal, information for a terminal associated with a reference area to which a base station connected to the mobile terminal belongs is distributed to the mobile terminal, and the distributed terminal information is selected. A third step in which such information can be received from the mobile terminal;
A fourth step of determining whether or not the distributed information for the terminal is selected, and calculating a selection rate that is a selected degree for each portable terminal, for each base station, or for each reference area;
Based on the calculated selection rate, for each mobile terminal, each base station, or each reference area, the priority at the time of distributing the information for the terminal, or whether to distribute the information for the terminal And a fifth step of determining.

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