JP2015052971A - Internet advertisement search supporting device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a communication terminal device capable of having a user who has seen an advertisement for the first time sufficiently aware a keyword extracted from the Internet advertisement.SOLUTION: An Internet advertisement search supporting device comprises: extracting means for extracting a keyword associated with an Internet advertisement 7 by a user selecting the Internet advertisement 7 which is at least one of a banner advertisement and text advertisement displayed on a display screen 51; search screen display means for displaying a search screen having a search window capable of inputting a keyword on the display screen 51; inputting means for inputting a keyword in the search window; and enlargement display means for displaying a keyword input in the search window by the inputting means larger than the key word in the search window, exceeding the size of the search window.

Description

  The present invention relates to a communication terminal device that supports a search for a keyword associated with an Internet advertisement.

Conventionally, some websites on the Internet have a function for searching for information described in various websites. In Japan, Google (registered trademark) and Yahoo! (Registered trademark) JAPAN is widely known. In a search site having such a search function, a search keyword that is desired to be searched can be entered in a text box called a text box called a search box or a search window, and a search that can search for a website including the search keyword. Has an engine. This search engine is a robot-type search engine that performs a search based on a database automatically created based on a large amount of information existing on the World Wide Web in advance and displays the results by ranking. A directory type search engine that searches the web directory based on the category of the created website, a search engine that combines a robot type search engine, and a directory type search engine are known.

  With the spread of the Internet, the number of companies that have their own websites has increased dramatically, and the search engines have become highly functional, making websites very useful as advertising media for companies.

  Due to the increase in the commercial use of such websites, users who want to purchase specific products or use specific services may use search terms related to these products or services as a result of searching using search sites. A plurality of website information can be browsed in descending order according to the order determined by the search engine. When a company ’s website appears at the top of these search results, it ’s more likely that users will be able to browse the company ’s website by following the hyperlinks shown in the search results. It is known that it contributes to sales such as purchase of goods and use of services.

  In this way, the search engine is a bridge for a person who is looking for something or who is in trouble to know a related website and visit the website. For this reason, the issue of how to be displayed at the top of the search results is very important for companies and the like, and SEO (Search Engine Optimization) or SEM (Search Engine Marketing). Marketing techniques such as are attracting attention.

  However, there are many cases where it is not known what kind of keyword is used to obtain a desired search result. For example, even if a user wants to purchase a product or offer a service that is posted on an Internet blog post or an Internet advertisement that interests other websites, the website also contains information about the product or service. Because there is not enough knowledge about the field of the product or service, or because it is an unprecedented product or service, what kind of search keyword should be used for the search, or the product or service Information on products and services, such as how many other companies in the same industry exist, and comparisons were not possible.

  As described above, in the conventional SEO and SEM, from the viewpoint of the company etc., the point of how to display the website of the company etc. at the top in the search results on the search site is emphasized. An outline of products and services can be roughly grasped based on Internet advertisement, but a search method for displaying a desired result in such a very ambiguous state has not been sufficiently established. In addition, even users who have such unclear search keywords can search for the desired product or service, and if they know how many other companies compete, the price range Therefore, it becomes an unprecedented SEO and SEM in that potential customers can be dug out, which can be a useful means for corporations such as companies.

  Further, in recent years, not only communication terminal devices such as stationary personal computers but also terminals having portable communication functions such as smartphones, tablets, mobile phones, and PHSs are widely used. It is desired not only for companies but also for users to make it easy for users to search and view even with a limited screen size in a communication terminal device.

  For example, in Patent Document 1, when a user selects an Internet advertisement such as a banner advertisement, a phrase associated with the Internet advertisement is extracted, a search screen is displayed, and the extracted phrase is moved from the Internet advertisement. Further, an invention related to an information communication device that displays and inputs a motion to be input in a search window of the search screen is disclosed.

Japanese Patent No. 5067591

  In the invention described in Patent Document 1 described above, a visual effect is given to a user such that a word or phrase associated with an Internet advertisement exits from the Internet advertisement and enters a search window on a search screen. I try to make an impression without imposing a burden. However, for users who are unfamiliar with how to make such a display, the extracted words and phrases are visually moved from the Internet advertisement, even though only the action of selecting the Internet advertisement is performed. This may give a sudden impression and may be difficult to recognize as a user-friendly auxiliary function, and may also give the impression of malfunction due to virus software. For this reason, there is a possibility that a state in which the phrase is displayed in the search window before the user sufficiently recognizes the extracted phrase in order to be suspicious.

  Therefore, in the present invention, it is possible to allow a user who has contacted for the first time to sufficiently recognize a keyword extracted from an Internet advertisement, and to further reduce the screen size of a smartphone, tablet, mobile phone, PHS, or the like. It is an object of the present invention to provide an apparatus capable of sufficiently recognizing a keyword extracted from an Internet advertisement even with a terminal or the like having a portable communication function.

  [1] That is, the present invention provides an extraction means for extracting a keyword associated with the Internet advertisement by a user selecting an Internet advertisement that is at least one of a banner advertisement and a text advertisement displayed on the display screen; Search screen display means for displaying a search screen having a search window capable of inputting a keyword on the display screen, input means for inputting the keyword into the search window, and input to the search window by the input means An internet advertisement search support apparatus comprising: an enlarged display means for displaying the keyword larger than its size and beyond the search window.

  [2] The Internet advertisement search support device according to [1], further including a search execution unit that executes a search via a computer network based on the keyword extracted by the extraction unit.

  [3] And, according to the length of time during which the Internet advertisement is selected, control means for executing one of the search screen display means and the keyword display means for displaying the keyword on the display screen, When the keyword display means is executed, the search result display means for displaying the search result by the search execution means on the display screen or a display screen of another communication terminal device capable of wireless communication [2] ] Internet advertisement search support device according to the above.

  [4] The Internet advertisement search support apparatus according to [1], wherein the enlarged display unit moves the enlarged keyword in the display screen.

  [5] The Internet advertisement search support device according to [1] or [2], further including voice output means for playing back the voice of the keyword when the keyword is displayed on the enlarged display means. It is.

  According to the present invention, since the keyword associated with the Internet advertisement is input to the search window and then the keyword is enlarged and displayed, even the first contacted user can sufficiently recognize the keyword extracted from the Internet advertisement. Furthermore, it is possible to sufficiently recognize keywords extracted from Internet advertisements even on terminals with a small screen size such as a smartphone, tablet, mobile phone, and PHS that have a portable communication function. Can be.

It is the schematic which shows the various information communication apparatuses connected to the computer network. It is a figure which shows the state in which the internet advertisement in this invention is displayed. It is a figure which shows the state in which the screen for a search into which the keyword extracted by the search window in this invention was input is displayed. It is a figure which shows the state displayed larger than the keyword extracted by the search window in 1st embodiment of this invention. It is a figure which shows the state in which the keyword is displayed on the display screen by the keyword display means in 2nd embodiment of this invention. It is a figure which shows the other aspect displayed larger than the keyword extracted by the search window in this invention. It is a figure which shows the further another aspect displayed larger than the keyword extracted by the search window in this invention. It is a flowchart which shows the outline of the flow of each means of this invention. It is a flowchart which shows the outline of the flow of each means including the other means of this invention.

  Embodiments relating to the Internet advertisement search support apparatus according to the present invention will be described in detail below. The embodiments described below are preferable specific examples for carrying out the present invention, and thus various technical limitations are made. However, the present invention is particularly limited in the following description. Unless otherwise specified, the present invention is not limited to these forms.

  FIG. 1 is a conceptual diagram in which various Internet advertisement search support apparatuses according to the present invention are connected to an Internet network 6 and a search engine-equipped server 1 storing a search engine is connected to the Internet network 6. As an Internet advertisement search support device, there are a desktop personal computer 2, a notebook personal computer 3, a mobile phone 4, a multi-function mobile phone 5 called a smartphone, a tablet or PDA (not shown) having a display screen from several inches to several tens of inches Portable communication terminal devices such as portable information terminals, and various communication terminal devices such as a television having a communication function (not shown) can be used. Wired communication, Wi-Fi (registered trademark), BLUETOOTH (registered trademark) can be used. ), ZIGBEE (registered trademark), LTE, IrDR [infrared], etc., a function of connecting to a computer network and transmitting / receiving data by wireless communication, etc., and browsing a website. Among these, a portable communication terminal device such as a notebook personal computer 3, a mobile phone 4, a multi-function mobile phone 5, a mobile information terminal, a clock-type information terminal, a glasses-type information terminal, a pendant-type information terminal is preferable. In order to execute the search, a search engine mounted on an external server or the like connected to the computer network can be used.

  Among various search engines provided on the Internet, for example, Google search engine is a robot type search engine, and various website information, that is, website title, article title keyword, URL, It has a database that collects information such as update date and time and links. Then, referring to the database based on the search keyword entered by the user, search for pages that are recognized as having a high degree of relevance, and search for the content of those website pages with keywords, links, update dates, and other user trends. The ranking is performed by the search engine from the above, and the outline of the page of the website positioned at the top is displayed as the search result. The Internet advertisement search support program of the present invention can select not only Google search engines, but also various search engines such as Yahoo Japan, Amazon, Rakuten, and Baidu (Baidu Co.). it can.

  The Internet advertisement used in the present invention is represented by a banner advertisement having image information such as a rectangle and an ellipse displayed in a predetermined area of a display screen in various communication terminal devices, various fonts, and text characters of various font sizes. Text advertisements, etc., but the above-mentioned Internet advertisement by the user clicking the mouse cursor and clicking, aligning the mouse cursor, tapping with a finger, touching the finger, rubbing with a finger, aligning the line of sight etc. By selecting, it is not directly led to the advertiser's site, but has a function of displaying a search screen at a predetermined position on the display screen. Further, the Internet advertisement used in the present invention is not limited to an advertisement displayed on a homepage, but may be an application advertisement that operates on other application software such as a game. Of these Internet advertisements, banner advertisements are usually image information such as pictures and photographs, and may be moving images instead of still images. The position where this Internet advertisement is displayed on the display screen is when a company or personal homepage or blog, SNS (social networking service), webmail page, game application, or mail software displayed on the display screen is started. A predetermined position displayed on the screen or an arbitrary position on the desktop is preferable.

  Specifically, the Internet advertisement search support apparatus of the present invention clicks an Internet advertisement such as a banner advertisement or a text advertisement displayed on the display screen with the mouse cursor, clicks the mouse cursor, or taps with a finger. When Internet advertisements are selected by a method such as applying a finger, rubbing with a finger, or matching a line of sight, the Internet advertisements have means for extracting keywords associated with the Internet advertisements and execute them. For example, in the case of an image on a website, the keywords associated with these Internet advertisements can be described as attributes of tags used in HTML language or the like. Specifically, this text character is related to the product or service represented in the banner advertisement on the website, and the product name, model number, manufacturer name, product category, etc. One or a plurality of keywords selected from a group name, a technical term / common name in the industry, a nickname that varies from region to region, a name of the service, a provider, and the like. Then, the extracted keyword is stored in a storage means such as a RAM or a ROM.

  In addition, the keyword associated with the Internet advertisement may be indirectly associated with the Internet advertisement instead of being directly associated with the Internet advertisement. For example, the Internet advertisement is associated with alphanumeric characters such as the advertiser's serial number, and the serial number is sent to another server connected to the Internet network 6 to which the Internet advertisement search support device of the present invention is connected. The means for extracting the product name corresponding to the serial number stored in another server may be executed. By indirectly associating with the Internet advertisement in this way, it is possible to perform an authentication procedure as to whether or not the banner advertisement is for an advertiser who is properly registered, and further, using various websites and mail software. It is possible to manage the keywords associated with Internet advertisements displayed in the contents of emails in a batch, such as changing or adding them.

  Next, the internet advertisement search support device of the present invention opens a new window when an internet advertisement is displayed on a website, application software, etc., and opens a default search engine or an arbitrarily selected search. It is possible to execute means for displaying a search screen having a search window such as a website or application software that can use the engine. In addition, if website browsing software is already running, search with search windows such as websites and application software that can update search websites and use search engines without opening new windows. A display screen may be displayed. Further, the Internet advertisement displayed on a part of the already opened website or application software may be deleted, and a search screen having a search window at the location where the Internet advertisement is located may be displayed. The display method in which the Internet advertisement is switched to the search screen is preferable in a portable communication terminal device having a relatively small display screen. In addition, when Internet advertisements are not displayed on the website, a new window is opened and a search screen having a search window such as a website that can use the default search engine or an arbitrarily selected search engine is displayed. Means can be implemented.

  The Internet advertisement search support apparatus according to the present invention includes means for inputting a keyword extracted from an Internet advertisement as text in a search window on a search screen, and allows the user to visually recognize the keyword. Since it is widely known to search by entering various words in the search window, the keyword extracted in this way is first entered as text in the search window on the search screen, giving a sudden impression to the user It is possible to indicate that the search can be performed using the extracted keyword without giving the above.

  The Internet advertisement search support apparatus of the present invention comprises means for enlarging a keyword input in the search window to a size larger than the font size of the input keyword and displaying it beyond the search window. Once the keyword input in the search window is enlarged and displayed, the user can easily view the keyword. Further, even from a company or the like, the user's attention can be attracted, so that the keyword is easily stored in the user's memory. As a method for expanding the inputted keyword, a balloon can be provided from the search window and the keyword can be displayed therein. This makes it easy for the user to recognize the relevance with the keyword entered in the search window. Moreover, it is preferable that the keyword input into the search window is expanded in a range larger than the size of the search window and smaller than the horizontal width of the display screen. Within this range, it is easy for the user to visually recognize the keyword, and the entire keyword can be viewed. Furthermore, when there are a plurality of keywords input in the search window, the keywords can be displayed in a row and can be enlarged separately for each keyword. Also, when the keyword entered in the search window is enlarged and displayed, the voice data of the extracted keyword is reproduced from the speaker built in the Internet advertisement search support device, etc. You can let them know. The timing of reproducing the audio data may be the same as when the keyword is enlarged and displayed, or may be slightly delayed from 0.1 second to 1 second. Thereby, since not only a user's visual sense but an auditory sense can be worked on, a stronger impression can be given to a user.

  This enlarged display means uses the development technology for web applications such as Flex, Flash (registered trademark), ActionScript, HTML, XHTML, CSS, Javascript (registered trademark) as an application on the desktop of the operation system. Preferably it is performed. As such an execution environment, for example, Adobe (registered trademark) AIR of Adobe Corporation does not select the type of operation system such as Windows (registered trademark), Linux (registered trademark), ANDROID (registered trademark), and MacOS. Is preferable.

  Furthermore, in the Internet advertisement search support apparatus of the present invention, the keyword that is enlarged and displayed from the size input in the search window can be provided with means for moving within the display screen of the Internet advertisement search support apparatus.

  For example, in the Internet advertisement search support apparatus of the present invention, a user places a finger on a banner advertisement that is an Internet advertisement, rubs with a finger, or matches a line of sight to extract a keyword associated with the banner advertisement, and the keyword is extracted. After entering the search window on the displayed search screen, the keyword is converted into an image file, and the image is moved through the display screen with a trajectory that falls from the top of the display screen to the left and right. Can be made. Furthermore, when converting the keyword into an image file, it is easier to remain in the user's impression by changing the font and adding various other modifications such as adding another image to the background of the keyword. You can also.

  The keyword trajectory in which the keyword entered in the search window is enlarged and displayed is preferably not only the above-mentioned curve, but also a straight line, a wavy line, a ring, a line without regularity, etc. In addition to the constant speed, various settings can be made, such as slow / slow. And the start point and end point of the locus can be arbitrarily set. Further, the keyword input in the search window can be handled as an enlarged keyword that is an image file of one character and one character, and can be moved so as to drop from the top to the bottom of the display screen. Furthermore, the image file for each character may be displayed while moving or while drawing the various trajectories while repeating enlargement, reduction, expansion / contraction, blinking, and the like. Displaying the keyword input in the search window in this way can give a stronger impression to the user.

  Further, as an example of the enlarged keyword moving in the display screen, after converting the keyword extracted from the banner advertisement into an image file, the extracted keyword image is gradually moved from the search window at the position of the search window. It may be displayed so that it disappears in the search window after being contracted and displayed. It is useful for a portable communication terminal device or the like having a small display screen to convert the extracted keyword into an image and display the enlarged and reduced images.

  Thus, by moving the display screen in the enlarged display means, the user sees the movement of the related keyword from the banner advertisement. Therefore, the Internet advertisement search support apparatus according to the present invention allows the user to use the banner advertisement even if the user has no prior knowledge about the product or service posted on the banner advertisement that the user is interested in on the Internet blog article or other website. The keyword related to is strongly impressed by the user. As a result, the user is more likely to search for the keyword associated with the banner ad at a later date, and more likely to be searched by other users who have been verbally communicated. Since the search ranking in the search engine is higher, it is useful for companies that are advertisers. Also, depending on the search site used, some sites have an auto-complete function that stores the keywords entered in the search window and automatically compensates for the rest when the same keyword is entered halfway. However, when a new search is made at a later date, it is easy to reproduce the keyword searched once, which is useful for companies that are advertisers.

  On the other hand, for the user, the product or service displayed in the banner advertisement must first be in advance in what field it belongs to and whether there is another similar product or service. I can know. In addition, even if the want to know what are those belonging to any field in advance, goods category group of the name, specialty in industry terminology, common name, also it is possible to know, such as the nickname that is different for each region, to search in more detail be able to. In addition, even if the user selects a banner advertisement by clicking, the Internet advertisement search support device of the present invention provides a sense of security that does not lead to an illegal or immoral site because it is always searchable through a search site. can do. Moreover, the opportunity to select a banner advertisement increases from the sense of security, which is useful for companies that are advertisers.

  Furthermore, in addition to the above-described means, the Internet advertisement search support apparatus of the present invention causes a search engine mounted on a server connected to the Internet network 6 or an intranet network to search using a keyword input in the search window. It is possible to provide search execution means for performing By executing this search means, the search engine can collate with a database storing website information, and display information about the website including the input keyword on the display screen of the communication terminal device. The search execution means for executing this search may be set to search in advance, or may be selected by the user as to whether or not to use it arbitrarily.

  Next, the procedure of these processes will be described. As shown in FIG. 8, first, a series of processes is started when the user selects an Internet advertisement displayed on the display screen of the communication terminal device (S1). When an Internet advertisement is selected by the user, a keyword associated with the Internet advertisement is extracted by the extracting means and recorded on a recording medium of the communication terminal device (S2). Then, the search screen display means displays a search screen having a search window in the display screen (S3). Then, the extracted keyword is input to the displayed search window by the input means (S4). Then, it is enlarged to a size larger than the keyword displayed in the search window by the enlarged display means and displayed on the display screen (S5). If the search execution means is provided, the search execution means performs a search on the Internet or the like (S6). Then, the result of the search is displayed on the display screen (S7).

  Furthermore, in addition to the above-described means, the Internet advertisement search support device of the present invention includes the search screen display means according to the length of time during which the extraction means selects an Internet advertisement such as a banner advertisement, Control means for executing any of keyword display means for displaying the keyword on the display screen may be provided. When the keyword display means is executed by the control means, search result display means for displaying the search result by the search execution means on the display screen or a display screen of another communication terminal device capable of wireless communication. Can be provided.

  For example, in the multi-function mobile phone 5 or the portable information terminal, the control means executes the search screen display means when the finger is applied to the Internet advertisement displayed on the display screen for a short time. When a finger is put on the Internet advertisement displayed on the display screen for a long time, the keyword display means for displaying the extracted keyword on the multi-function mobile phone 5 or the portable information terminal is executed. Control for selecting either one of the execution means is performed. In this control stage, it is preferable that the threshold of the time for executing the search screen display means or the keyword display means is 0.5 seconds to 3 seconds that the user feels as a relatively long time. When the Internet advertisement is selected by a method such as tapping that operates for a time shorter than the predetermined time by hitting the finger with a finger, the search screen display means is executed, and the Internet advertisement is pushed to a certain place for a time longer than the predetermined time. Preferably, the keyword display means is executed when the selection is made by means such as a long press or a slide that slides with a finger.

  Then, in the keyword display means for displaying the keyword extracted by the control means on the communication terminal device such as the multi-function mobile phone 5, the portable information terminal or the wristwatch type communication terminal device, a balloon is provided from the Internet advertisement as described above. The keyword can be displayed therein, or the keyword can be displayed by moving through the display screens of the communication terminal devices. This keyword display means not only displays the keyword on the display screen of the communication terminal device such as the multi-function mobile phone 5, portable information terminal or wristwatch type communication terminal device, but also enables communication by wireless or the like. It can also be displayed on other multi-function mobile phones, personal digital assistants, televisions, desktop personal computers, laptop computers, etc. with larger display screens. Then, the result of the Internet search by the keyword can be displayed on the display screen of the communication terminal device such as the multi-function mobile phone 5, the portable information terminal, the wristwatch type communication terminal device, the television, the desktop personal computer, or the laptop computer. it can. For example, when a user presses and holds an Internet advertisement displayed on a multi-function mobile phone, the extracted keyword is displayed on the display screen of the multi-function mobile phone by the keyword display means. If there are other multi-function mobile phones, personal digital assistants, televisions, etc. that can communicate by wireless LAN or infrared, etc., the display screens of those other multi-function mobile phones, personal digital assistants, TVs will be given priority. If the search result is displayed and there is no other multi-function mobile phone, portable information terminal, TV, or the like that can be communicated by wireless LAN or infrared in the vicinity, the search result is displayed on the display screen of the multi-function mobile phone. Can be designed to display. In addition, when a user slides an Internet advertisement displayed on a multifunctional mobile phone, a wristwatch type communication terminal device, etc., the extracted keyword can be wirelessly communicated by the keyword display means and the portable information terminal having a larger display screen It is also possible to display the keyword in preference to the television, etc., and to display the search result obtained by performing the Internet search with the keyword on the portable information terminal, the television, or the like. In these cases, even if the display screen of another communication terminal device is not lit and nothing is displayed, a wireless state such as Wi-Fi (registered trademark) or IrDR (infrared) can be used in a so-called standby state. It is also possible to design the display screen to be lit by communication and display the keyword and the like.

  Thus, by providing the control means and the keyword display means, if the user has experience with the Internet advertisement of the present invention, the search screen display means, the input means, and the enlarged display means are omitted. Since the execution means can be performed and the search result can be displayed on the display screen of the communication terminal device or other communication terminal device in use, the search can be executed quickly and the time until the search is performed This is useful because it can alleviate the stress of needing to share information, share information quickly with other users, and allow the user to visually recognize the keyword even from companies. Furthermore, in the keyword display means or the search result display means, the keyword can be displayed in a stepwise manner by displaying it on another communication terminal device having a display screen larger than the communication terminal device on which the Internet advertisement is displayed. As a result, the extracted keywords and the search results can be easily viewed, and information can be easily shared with other users. Specifically, if you operate a multi-function mobile phone with a small display screen and display the extracted keywords and search results on a TV with a large display screen, the elderly who are difficult to read detailed characters and those with low vision It is easier to see, and it is easier to see with multiple people such as family and friends.

  Next, the procedure of these processes will be described. As shown in FIG. 9, first, a series of processing is started when the user selects an Internet advertisement displayed on the display screen of the communication terminal device (S1). When an Internet advertisement is selected by the user, a keyword associated with the Internet advertisement is extracted by the extracting means and recorded on a recording medium of the communication terminal device (S2). Whether the control means executes the search screen display means or the keyword display means for displaying the keyword in the display screen according to the length of time that the user has selected the Internet advertisement. A determination is made (S8). When the search screen display means is executed, the search is executed by the search execution means through the search screen display step (S3), the input step (S4), and the enlarged display step (S5) in sequence (S6). The result of the search is displayed on the display screen (S7). However, when the keyword display means is executed instead of the search screen display means, the extracted keywords are displayed on the display screen (S9). Then, the search is executed by the search execution means (S6), and the result of the search is displayed on the display screen (S7).

  Each means in the Internet advertisement search support device of the present invention may be stored in advance in a communication terminal device, or through a computer network such as the Internet as necessary, or a recording medium such as a USB memory or a CD-ROM. Can be stored separately in the communication terminal layer. Each means in the Internet advertisement search support apparatus of the present invention may be executed by a server connected to the Internet network of an ASP (Application Service Provider) and displayed on the Internet advertisement search support apparatus.

  In addition, the keyword associated with the banner advertisement is hierarchized in advance, the above search is executed with the keyword of the first hierarchy, and after the predetermined time has elapsed or the user searches again, the keyword of the next hierarchy It is also possible to add a search and perform a search. When configured in this way, based on the displayed search results, general knowledge about the products and services related to banner advertisements is added to the first level keyword, and then the next level keyword is added to them. Users can be recognized step by step in the ranking of competitors or the overall ranking.

<Embodiment 1>
As shown in FIG. 2, the multi-function mobile phone 5 that is an Internet advertisement search support device has a display screen 51 that displays various information at the center, and a rectangular shape that is an Internet advertisement at the bottom. A banner advertisement 7 is displayed. Then, when the banner advertisement 7 is tapped with a finger, the keyword 8 associated with the banner advertisement 7 is extracted, and as shown in FIG. 3, the banner advertisement 7 opens a rectangular search window 91 at the position of the banner advertisement 7. The search screen 9 is switched to and displayed. The keyword 8 extracted in the search window 91 is input at the same time as the search screen 9 is switched and displayed or with a slight delay such as 0.01 second to 2 seconds, and the keyword is changed from 0.3 second to 1.5 seconds. Displayed for seconds.

  Then, as shown in FIG. 4, the keyword 8 input into the search window 91 is input at the same time as the keyword 8 extracted into the search window 91 or with a slight delay such as 0.01 second to 2 seconds. The keyword 81 enlarged to approximately 1.5 times the font size is placed in the display screen 51 in a state where it is in a balloon. When the user taps or touches the enlarged keyword 81 with a finger, the enlarged keyword 81 disappears. Even if the user does not tap or touch the enlarged keyword 81 with a finger, it automatically disappears 1 to 3 seconds after the enlarged keyword 81 is displayed. Also good.

  Then, while the enlarged keyword 81 is displayed, a search is performed on the Internet using the extracted keyword 8, and the search result is displayed on the display screen 51. A search may be performed using the extracted keyword 8 after the display of the enlarged keyword 81 disappears, and the result may be displayed on the display screen 51.

<Embodiment 2>
When a rectangular banner advertisement 7, which is an Internet advertisement displayed on the display screen 51 of the multi-function mobile phone 5 that is an Internet advertisement search support device, is pressed for a long time of about 1 second, as shown in FIG. The extracted keyword 8 is displayed in the display screen 51 in a state where it is in the balloon. When the user taps or touches the keyword 8 with a finger, the keyword 8 disappears. It should be noted that even if the user does not tap or touch the keyword 8 with a finger, it may disappear automatically after 1 to 3 seconds when the keyword 8 is displayed.

  While the keyword 8 is displayed, a search is performed on the Internet using the keyword 8, and the search result is displayed on the display screen 51. A search may be performed using the extracted keyword 8 after the display of the enlarged keyword 81 disappears, and the result may be displayed on the display screen 51.

  By the way, other modes can be employed in the enlarged display means. That is, the method is the same until the keyword 8 extracted in the search window 91 is input as in the first embodiment, but the method of enlarging the keyword 8 input in the search window 91 thereafter is displayed. A mode of moving in the display screen 51 can be adopted. Specifically, as shown in FIG. 6, a keyword 81 that is enlarged and displayed approximately 1.5 times larger than the font size of the keyword 8 input in the search window 91 is displayed on the display screen 51. It is possible to adopt a mode of moving in the display screen 51 with a trajectory L of slowly falling from 2 to 4 seconds while swinging from left to right.

  Further, as shown in FIG. 7, for each character of the keyword 81 in which the keyword 8 input into the search window 91 is enlarged and displayed approximately 1.5 times in size, a straight line is formed from the top of the display screen 51. It is possible to adopt a mode in which the user moves in the display screen 51 with a trajectory L that sequentially falls from the first character in about 1 to 3 seconds.

DESCRIPTION OF SYMBOLS 1 ... Server with search engine 2 ... Desktop personal computer 3 ... Notebook personal computer 4 ... Mobile phone 5 ... Multifunctional mobile phone 51 ... Display screen 6 ... Internet network 7 ... Internet Advertisement (banner ad)
8... Keyword 81... Enlarged keyword 9... Search screen 91... Search window L.

Claims (5)

Extracting means for extracting a keyword associated with the Internet advertisement by a user selecting an Internet advertisement that is at least one of a banner advertisement and a text advertisement displayed on the display screen;
Search screen display means for displaying a search screen having a search window capable of inputting the keyword on the display screen;
Input means for inputting the keyword into the search window;
An internet advertisement search support apparatus, comprising: an enlarged display means for displaying the keyword input to the search window by the input means larger than its size and beyond the search window. The Internet advertisement search support device according to claim 1, further comprising search execution means for executing a search via a computer network based on the keyword extracted by the extraction means. Control means for executing one of the search screen display means and the keyword display means for displaying the keyword on the display screen according to the length of time during which the Internet advertisement is selected,
3. A search result display means for displaying a search result by the search execution means on the display screen or a display screen of another communication terminal device capable of wireless communication when the keyword display means is executed. The Internet advertisement search support device described in 1. The Internet advertisement search support apparatus according to claim 1, wherein the enlarged display means moves the enlarged keyword in the display screen. The Internet advertisement search support device according to claim 1, further comprising a voice output unit that plays back the voice of the keyword when the keyword is displayed on the enlarged display unit.

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