JP2015028761A - Communication management server, computer program, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To physically and psychologically support the introduction of a router for a small-scale store operator and to make it easy for a user of a communication terminal to casually use a LAN environment by the router.SOLUTION: A communication management server comprises: registration data transmitting means for transmitting registration data indicating a request for user identification data to uniquely identify a user in order for a communication terminal related to the user to perform communication connection; a MAC address database for receiving and registering the user identification data and its MAC address; customer distribution data transmission determining means for receiving the MAC address transmitted by the communication terminal and for determining whether it has been registered with the MAC address database or not; a customer distribution database for pre-storing customer distribution data to be distributed to the communication terminal; and customer distribution data transmitting means for transmitting the customer distribution data to the communication terminal.

Description

  The present invention relates to a technology for providing a point return system for effective customer containment and an effective advertising strategy based on a wireless communication environment.

Various methods have been studied for improving the effectiveness of advertisement. Mailing discount coupons with many direct mails (DM) and arranging newspaper leaflets have been widely adopted from old times to the present.
A so-called point system in which “exchange points” that can be converted into cash only at a predetermined store can be managed with an IC card is also widely spread.

Patent Document 1 describes a technique (system) for returning a barcode printed on a DM when visiting a store.
Patent Document 2 describes a system for managing the distribution status of electronic coupons.
And both techniques of patent documents 1 and 2 have realized the point of returning a cashing point to a visitor.

  In recent years, advertising methods using communication terminals (particularly mobile phones, smartphones, tablet PCs, etc. that are easy to carry) and dedicated applications have been studied and implemented. For example, a predetermined company or store prepares a dedicated application, and a smartphone user downloads the application. When the application is activated, electronic coupons and various bargain information can be obtained.

Now, the total communication amount is increasing with the explosive spread of smartphones whose communication amount is several to several tens of times that of conventional mobile phones. Along with this, mobile phone companies (communication carriers) are expanding not only mobile base stations but also routers (relay devices) for providing LAN environments in order to eliminate the difficulty of connection. .
With regard to routers, more shops and facilities are being introduced, helped by the expectation that customers will be attracted and motivated to stay. Such stores and facilities often provide an environment that allows high-speed communication to users free of charge on the condition of predetermined registration or application download. This is because high school phrase data can be distributed via an application and attract customers and improve sales.

JP 2011-53983 A JP 2007-293510 A

In the case of small stores that provide retail and services, the introduction and maintenance of routers is an economic burden.
Also, in order to increase sales in stores and improve profits (offset costs related to router installation and maintenance), it is not only costly, but also the content of advertisements to prepare homepages and specific applications that support smartphones. Even in terms of operations such as updating and changing the system, labor that is not small is required.
Since routers provided by communication carriers differ from carrier to carrier, if routers of a plurality of carriers are introduced in a narrow area, there is a possibility that communication speed may be reduced and communication speed may be reduced. For this reason, a psychological burden has arisen for selecting one mobile phone company.

There is always a demand for users of communication terminals to ensure a comfortable communication environment. Therefore, the number of users who use the LAN environment provided by a large-scale store with a well-known name is increasing.
However, many users have trouble and psychological barriers to downloading applications. If a user downloads an application as a preparatory action for receiving and receiving an advertisement provided by an unknown small-scale store, it can be expected that it will not be easy.

The problem to be solved by the present invention is to support the introduction of routers physically and psychologically for small-scale store managers, and to easily use the LAN environment with routers for communication terminal users. It is to provide technology to do.

  In order to solve the above problems, even in a small-scale store, the LAN environment and the information transmission environment for attracting customers can be secured, and the burden of initial registration required for the user of the communication terminal to secure the LAN environment has been reduced. The following inventions are provided by information communication technology.

(First invention)
1st invention concerns on the communication management server which transmits information to a communication terminal via the router installed in the shop which concerns on a service provider.
The communication management server transmits registration data for requesting user specifying data for uniquely specifying the user in order for the communication terminal related to the user to establish communication connection. Means, a MAC address database for receiving user identification data input from the communication terminal that received the registration data and the MAC address of the communication terminal and registering it as registration data; and a radio wave transmitted from the router Customer delivery data transmission judging means for receiving the MAC address transmitted from the communication terminal and judging whether or not the MAC address has been registered in the MAC address database; and customer delivery data to be delivered to the communication terminal in advance The customer delivery database to be stored and the customer delivery data transmission judgment means are registered And a customer distribution data transmission means for transmitting to the communication terminal the customer distribution data through the router when it is determined that.

(Glossary)
A “router” is a relay device that performs two-way wireless or wired communication with a communication terminal. Note that. The router itself or the place where the router is installed is called an “access point”.
This router has a function of acquiring when rewriting the MAC address of a communication terminal related to a user to the MAC address of the router.
“Communication terminal” means a terminal capable of data communication, for example, a mobile phone represented by a smartphone, a tablet personal computer (hereinafter abbreviated as “tablet PC”), a notebook computer, and a game machine based on an Internet connection. PDA and the like. Note that it does not exclude desktop computers.
The “user specifying data” is data that can uniquely specify the user, for example, an e-mail address related to the user or a mobile phone number. Since the user's name can have the same name and the same name, it does not correspond to “user-specific data”.

“Registration data” includes a format for requesting “user-specific data” and a request text, as well as a simple program for automatically retrieving the MAC address of the terminal that received the registration data. . The registration data may be stored in the communication management server or stored in the storage device of the router. In either case, the registration data is transmitted from the router to the communication terminal.
“Customer distribution data” includes, for example, map information relating to the vicinity of a router (access point), an advertisement of a store where the router is installed, an electronic coupon that can be used at the store, a questionnaire format for the store, and the like. The operator of the communication management server may create part or all of the customer distribution data on behalf of the store manager. It is preferable to adopt a responsive web design that can be applied to any of mobile phones, tablet PCs, and even ordinary personal computers.

(Function)
A service provider installs a router in a store associated with the service provider.
The user of the communication terminal who visited the store receives the user registration data transmitted by the registration data providing means of the communication management server at the communication terminal via the router. The user inputs and transmits user specifying data using a communication terminal related to the user. At this time, the transmitted user specifying data is sent to the communication management server via the router together with the MAC address related to the communication terminal used for transmission.
The user specifying data and the MAC address received by the communication management server are registered in the MAC address database as registration data. Thereafter, the communication terminal can continue bidirectional communication.

When the user is again located in the vicinity of the same router, bidirectional communication with the communication terminal related to the user is started. Then, the MAC address is automatically transmitted from the communication terminal via the router and sent to the communication management server. Then, the customer delivery data transmission judging means judges whether or not the MAC address is already registered in the MAC address database. If the customer delivery data transmission judging means judges that registration has been completed, the customer delivery data stored in the customer delivery database is sent to the communication terminal via the router.
Even in a small-scale store, it is possible to ensure a LAN environment and an information transmission environment for attracting customers. The user of the communication terminal can obtain the LAN environment and provide customer distribution data by providing user specifying data.

  According to the present invention, access data indicating how many times customer distribution data is distributed to which users and to what users is provided to the customer distribution data provider (usually an advertiser). can do. As a result, there is an indirect effect when recruiting advertisers for advertisements using customer distribution data.

(Variation 1 of the first invention)
The communication management server according to the first invention can also be configured as follows.
That is, point calculation means for allocating points based on the resources provided by the provider to at least one of the user of the communication terminal, the operator of the communication management server, and the service provider in which the router is installed, and the point A point database for storing data relating to the points allocated by the calculation means, wherein the point calculation means determines whether or not the communication terminal related to the user is reconnected within a predetermined time, and within a predetermined time Points will be allocated if they are not reconnected.

(Glossary)
The “provider” is a store manager, a sponsor, a local government, a public organization, or the like who expects to obtain some profit from the user of the communication terminal.
The “point” is a cash point having an exchange value equivalent to cash that can be used at a predetermined store or service provider.
The distribution ratio of points can be varied depending on the date and time, or can be varied in relation to the products handled at the store.

(Function)
The point calculation means determines whether or not the communication terminal related to the user is reconnected within a predetermined time, and when the communication terminal is not reconnected within a predetermined time, points based on the resources provided by the provider Are allocated to at least one of the user of the communication terminal, the operator of the communication management server, and the service provider in which the router is installed.
By distributing points with economic value to the operator of the communication management server, the operation of this system eventually includes a success-reward-type element. This is because, as a store manager, it is almost synonymous with paying for the completion of successful transmission of information (such as increased sales). When the operator of the communication management server creates part or all of the customer distribution data on behalf of the store manager, the success fee type color is particularly intense.
As described in "Distributing points to at least one of a user of a communication terminal, an operator of a communication management server, and a service provider installing the router", the service provider installing the router In some cases, this point is also distributed. This is because the service provider will be motivated to contribute or expect to contribute to the popularization and smooth operation of the “point distribution” system introduced here.
Note that this does not prevent the arrangement and execution of points to be distributed even during the initial registration connection.

(Variation 2 of the first invention)
The communication management server according to the first invention can also be configured as follows.
That is, when there are a plurality of routers, a router database that stores router data including the installation position data of each router is provided, and the distribution data stored in the customer distribution database is associated with the installation position data of the router. The customer delivery data transmitting means grasps which router a communication terminal that has already registered registration data communicates with, and sends the delivery data associated with the router to the communication terminal. It is good also as transmitting to.

(Function)
If the store has a size that cannot be covered by a single router, or a store that has multiple floors like a building, a plurality of routers are installed. In this case, a router database is provided, the installation position data of each router is accumulated, and the distribution data stored in the customer distribution database is stored in association with the router installation position data.
When a communication terminal having registered registration data communicates with the communication management server, distribution data associated with the router is distributed to the communication terminal by the customer distribution data transmission means.

  If the invention which concerns on this variation is utilized, different information for every router can be delivered to a communication terminal in one shop. For example, a router is installed in each of the cosmetics department and the ladies' clothing department, and an electronic coupon for cosmetics is communicated to the communication terminal that communicates with the router in the cosmetics department. A time sale notice can be delivered to each communication terminal.

(Variation 3 of the first invention)
The communication management server according to the first invention can also be configured as follows.
That is, the customer distribution data stored in the customer distribution database can register attribute conditioning to be distributed, and the user identification data registered in the MAC address database includes user attribute data. To include.
The customer distribution data transmitting means may transmit the customer distribution data to the communication terminal corresponding to the registered attribute type to be distributed by using the user specifying data.

(Glossary)
“Conditioning about attributes” includes gender (male or female), age (for example, teenagers, twenties,... Junior high school students, high school students, university students), occupation (students, office workers, managers), and the like. A person who wants to distribute customer distribution data (such as an advertiser) inputs.
“Attribute data” is data such as gender, age, and occupation that is input by the user of the communication terminal. It is desirable to be able to input if selected.

(Function)
A person who wants to distribute customer distribution data includes (registers) an attribute type in the customer distribution data.
The customer distribution data transmission means can transmit the customer distribution data to the communication terminal corresponding to the registered attribute type to be distributed by using the user specifying data including the attribute data. Accordingly, a person who wants to distribute customer distribution data can distribute the customer distribution data to communication terminal users targeted by attribute types. Therefore, useless advertisements are reduced for those who want to distribute customer distribution data and communication terminal users, and for those who want to distribute customer distribution data, advertising costs can be reduced.

(Variation 4 of the first invention)
The communication management server according to the first invention can also be configured as follows.
That is, the customer delivery data stored in the customer delivery database can register area data to be delivered.
The customer distribution data transmitting means transmits the customer distribution data to the communication terminal corresponding to the registered area data to be distributed by using the installation position data registered in the router database. It is good.

(Glossary)
“Area data” may be a so-called administrative division (Nakano-ku, Tokyo, Sapporo city, etc.), or a unique area such as △ stadium or XX shopping center.

(Function)
A person who wants to distribute customer distribution data includes (registers) area data in the customer distribution data.
The customer distribution data transmitting means can transmit the customer distribution data to the communication terminal corresponding to the registered area data to be distributed by using the installation position data registered in the router database. Accordingly, a person who wants to distribute customer distribution data can distribute customer distribution data to targeted communication terminal users based on area data. Therefore, useless advertisements are reduced for those who want to distribute customer distribution data and communication terminal users, and for those who want to distribute customer distribution data, advertising costs can be reduced.

(Variation 5 of the first invention)
The communication management server according to the first invention can also be configured as follows.
That is, the customer delivery data stored in the customer delivery database can register the day of the week and / or the time zone to be delivered.
And the said customer delivery data transmission means is good also as transmitting customer delivery data to an applicable communication terminal based on the registered day of the week and time zone.

(Function)
A person who wants to distribute customer delivery data includes (registers) the day of the week and / or time zone to be delivered in the customer delivery data.
The customer delivery data transmission means can send the customer delivery data to the corresponding communication terminal based on the registered day of the week and time zone. Therefore, a person who wants to distribute customer distribution data can distribute the customer distribution data to communication terminal users who narrow down the day of the week and time zone to be distributed. Therefore, useless advertisements are reduced for those who want to distribute customer distribution data and communication terminal users, and for those who want to distribute customer distribution data, advertising costs can be reduced.

(Variation 6 of the first invention)
The communication management server according to Variation 1 described above can also be configured as follows.
In other words, the point calculation means may receive the browsing state of the customer distribution data in the distributed communication terminal and distribute points when a predetermined condition is satisfied.
As the “predetermined condition”, for example, “a point is given only when a button“ view detailed information ”is clicked (a touch of a predetermined part on the screen)”, “ Is not given ".

(Function)
As the most typical usage pattern, when customer distribution data distributed to a user terminal is an advertisement, points are returned according to the browsing state of the advertisement, and a success fee is also given to the server operator. That's it.
Advertisers can be expected to provide information that leads to customer lock-in by distributing points to terminal users, and because they are close to success-payment-type payments, there is a merit that it is easy to make a budget and plan for advertising expenses. is there.

(Second invention)
A second invention relates to a computer program for controlling a communication management server that transmits information to a communication terminal via a router installed in a store related to a service provider.
The communication management server includes a customer distribution database that stores in advance customer distribution data to be distributed to communication terminals.
The computer program includes a registration data transmission procedure for transmitting registration data for requesting user specifying data for uniquely specifying a user in order for a communication terminal related to the user to establish communication, and the registration data A registration data registration procedure for receiving user-specified data input from a communication terminal that has received the MAC and the MAC address of the communication terminal and registering it in the MAC address database as registration data; and a communication terminal that has received a radio wave transmitted from the router Receiving the MAC address transmitted from the client and determining whether or not the MAC address has been registered in the MAC address database, and determining that the customer distribution data transmission determining means has been registered. The customer delivery data to the communication terminal via the router A data transmission procedure for the customer distribution for signal, a computer program and to cause a computer to execute the.

(Variation 1 of the second invention)
The second invention may be formed as follows.
That is, the point allocation availability determination procedure for determining whether or not the communication terminal of the user is reconnected within a predetermined time, and the point allocation availability determination procedure is determined not to be reconnection within the predetermined time In this case, a point calculation procedure for allocating points based on the resources provided by the provider to at least one of the user of the communication terminal, the operator of the communication management server, and the service provider in which the router is installed; It is also possible to cause the computer to further execute a point data accumulation procedure for accumulating data relating to the points allocated in the point calculation procedure in the point database.

(Variation 2 of the second invention)
The second invention may be formed as follows.
That is, the communication management server includes a router database that stores router data including installation location data of each router when there are a plurality of routers, and the distribution data stored in the customer distribution database includes It is stored in association with router location data.
The customer distribution data transmission procedure is to know which router a communication terminal that has registered registration data is communicating with, and transmit the distribution data associated with the router to the communication terminal. It is good.

(Variation 3 of the second invention)
The second invention may be formed as follows.
In other words, the customer distribution data stored in the customer distribution database can register conditioning for attributes to be distributed.
The user identification data registered in the MAC address database includes user attribute data, and the customer delivery data transmission procedure is registered by using the user identification data. The customer distribution data may be transmitted to the communication terminal corresponding to the attribute type to be distributed.

(Variation 4 of the second invention)
The second invention may be formed as follows.
That is, the customer delivery data stored in the customer delivery database can register area data to be delivered.
Then, the customer delivery data transmission procedure uses the installation location data registered in the router database to transmit the customer delivery data to the communication terminal corresponding to the registered area data to be delivered. It is good.

(Variation 5 of the second invention)
The second invention may be formed as follows.
That is, the customer delivery data stored in the customer delivery database can register the day of the week and the time zone to be delivered.
And the said customer delivery data transmission procedure is good also as transmitting customer delivery data to an applicable communication terminal based on the registered day of the week and time zone.

(Third Invention = Means for Providing Second Invention) The second invention can be provided by being stored in a recording medium. That is, the third invention provides a computer program according to the second invention. The “recording medium” includes various recording media such as a hard disk, a CD-R, and a DVD-R.
Moreover, it can also be sent from another server on which the computer program according to the second invention is installed to another server for installation.

According to the first aspect of the invention, the introduction of a router is physically and psychologically supported for small-scale store managers, and the LAN environment by the router is easily used for communication terminal users. We were able to provide a communication management server.
According to the second and third aspects of the invention, the introduction of routers is physically and psychologically supported for small-scale store managers, and the LAN environment with routers is easily provided for communication terminal users. We were able to provide a computer program to make it easier to use.

It is a conceptual diagram which shows acquiring a point, when the user of a communication terminal performs predetermined | prescribed registration. It is a conceptual diagram which shows transmitting the advertisement etc. which a store provides to a user's terminal. It is a figure which shows the outline | summary of an initial registration screen. It is a figure which shows the outline | summary of the initial screen (portal screen) after the 2nd time. It is a conceptual diagram which shows embodiment of marketing data collection. It is a conceptual diagram which shows embodiment of marketing data collection. It is a conceptual diagram which shows embodiment of marketing data collection. It is a conceptual diagram which shows the relationship between a rental real estate and the user who uses a terminal. It is a conceptual diagram which shows a user's management condition. It is a figure which shows the outline | summary of the portal screen shown in FIG. 4 in detail. It is a conceptual diagram which shows the function of the database for customer delivery, and the data transmission means for customer delivery. It is a conceptual diagram which shows that a point is acquired when the user of a communication terminal reacts with respect to a predetermined advertisement (click operation). It is a conceptual diagram which shows a mode that the several companies which desire an advertisement as the data for customer delivery delivered from an information communication server auction according to a day time zone, an attribute, etc. of an advertisement.

  Embodiments of the present invention will be described below with reference to the drawings. Here, FIG. 1 to FIG. 9 are used. In addition, this invention is not limited to the following embodiment.

(Figure 1)
Assume that a router is installed in a small store M. As a result, when a user carrying a communication terminal (hereinafter simply referred to as “terminal”) enters an area (hot spot) where bidirectional communication with the router is possible, the procedure is as follows. Internet connection via a router is possible.
First, registration data transmission means of the communication management server transmits registration data to the router. This registration data is data that results in a screen as shown in FIG. 3 when displayed on the browser of the terminal.
Once the communication management server sends the data to the router, the registration data is stored in the router's storage device and sent when it should be used (when communication with other users or terminals is started). I can do it.

When the terminal is in a hot spot of the router and searches for a radio wave that can be communicated (for example, when a browser is activated), registration data is transmitted from the router. Then, on the terminal, a screen as shown in FIG. 3 is displayed.
In accordance with this display, the user inputs and transmits registration data using the input device of terminal Y. At this time, even if the user does not input, the MAC address which is the identification data of the terminal is automatically transmitted together with the registration data. This is because the user terminal includes a program for sucking up the MAC address of the terminal and transmitting it to the communication management server.

In FIG. 3, there is essential registration data, which is an e-mail address that is data (user-specific data) that can uniquely determine a user.
The user specific data can also be a mobile phone number. This is because the user can be determined uniquely.

Registration data transmitted from the terminal is transmitted to the communication management server via the router. Then, the user identification data is stored as key data in the MAC address database together with the MAC address of the terminal Y.
When the above registration is completed, the terminal can continue the communication as it is, and starts from the start of the screen as shown in FIG.

  After the communication at the terminal is once ended, when the communication terminal starts communication again through the router, the MAC address is transmitted from the communication terminal to the communication management server. When the address determination unit of the communication management server determines that the registration has been completed, the communication can be continued, and a screen as shown in FIG. 4 is displayed on the terminal.

With respect to the registration data, a “point” having a value equivalent to cash is given to a user at a predetermined store (store M or its affiliated store in the present embodiment).
This “point” is funded by money contributed by a store M in which the router is installed or a sponsor who distributes customer collection information by the router.

For example, when the initial registration is completed, the above points will be given in advance, and if you visit the store, you will be given points (even if you don't purchase products). is there.
In addition, it is possible to update or change such point granting arrangements depending on the day or the time of day, and it is also possible to distribute such updates and changes via the router. .

For example, in order to prevent a situation where points are granted by accessing the router through the neighborhood of the store M many times a day in the case of an arrangement that points are given if the customer visits the store, An algorithm is provided.
The communication management server includes an access database that accumulates an access log (not shown). The point calculation means in the communication management server determines from the access database “whether or not it is a revisit within a predetermined time” from the access database, using the MAC address of the communication terminal that has started communication via the router as a key. If it is a revisited store within a predetermined time, no points are added to the communication terminal. If the store is not revisited within a predetermined time, points are added to the communication terminal. For example, if the “predetermined time” is 12 hours at a store with 10 business hours, points are not added twice a day.

It may be allocated to the operator of the communication management server or to the service provider in which the router is installed by the point calculation means. That is, it can be distributed to at least one of the user of the communication terminal, the operator of the communication management server, and the service provider in which the router is installed. In the present embodiment, it will be described that points are also allocated to the operator of the communication management server.
As shown in FIG. 1, the point calculation means has decided to allocate 80% points to terminal users and 20% points to server operators when an initial registered user comes out. , Execute it, and store that fact in the point database.
The purpose of allocating points not only to terminal users but also to server operators will be described later with reference to FIG.

(Figure 3)
FIG. 3 shows an initial registration screen provided as a screen for inputting registration data after the communication terminal related to the user makes an initial connection.
An e-mail address input field as user-specific data and a confirmation input field for the e-mail address are prepared, and the date of birth, gender, and type of terminal to be registered can be input by selecting from the pull-down menu. .
In addition, when connecting with another terminal and entering registration data with different e-mail addresses, the communication management server side registers it in various databases using the e-mail address and the MAC address of terminal Z as a key. Execute. Whether the users of a plurality of different terminals are the same cannot be followed on the data. If the user's name is included in the registration data, it can be estimated that users of a plurality of different terminals are the same. The reason is not an assertion but an estimation because there can be a user with the same surname and the same name.
Although illustration is omitted, it is desirable that the user's name and date of birth are also required registration items. This is because there is rarely a user with the same name and the same name and the same date of birth.

(Fig. 4)
FIG. 4 shows a portal screen displayed when a communication terminal of a user who has registered by sending registration data or a communication terminal of a user who has already sent registration data at another opportunity accesses the terminal after the second time. is there.
On the left side of the screen, there are menus such as telephone numbers for inquiries, connection settings and usage, usage registration manuals, terms of use, and security.
The right side of the screen is an advertisement display area where advertisements can be displayed. This advertisement display area can be used as the store M displays advertisements, coupons, reservation contact information, a map showing the store location, and the like.

(Figure 2)
Now, it is the operator of the communication management server that designs the portal screen and provides the advertisement display area to the store M in the portal screen.
General portal sites and homepages must be designed, built and managed by oneself. However, the creation and management of such a design is a great human and economic burden when the scale of the store M is not large.
A communication management server can greatly reduce such a burden and substitute for it. In FIG. 2, it is shown as “creation and transmission of customer distribution data”. Although it is not possible for the store M to create its own advertisements and electronic coupons, the portal screen can be provided and the advertisements and electronic coupons of the store M can be arranged on the portal screen and transmitted as customer distribution data.

Allocation of points to the operator of the communication management server is meaningful as a reward for the contribution of the operator of the communication management server as described above.
If it is the manager of one store M, when the user terminal is connected to the router installed in the store, it is equivalent to payment to the operator of the communication management server. This is a success fee for the advertisement distributed to the user of the communication terminal, and is a reasonable payment as compared with the case where the advertising cost is required regardless of the advertising effect.
However, the above reward (point allocation) is an agreement between the parties, and can be freely determined, changed, and revised. For example, it is naturally possible to set the share of the operator of the communication management server to zero (10: 0).
Although not shown, the points may be distributed to the service provider who installed the router. This is because the service provider will be motivated to contribute or expect to contribute to the popularization and smooth operation of the “point distribution” system introduced here.

As shown in FIG. 2, when a user terminal that has completed initial registration starts a connection with a router installed in the store M, the MAC address is automatically transmitted from the terminal. The MAC address is received by the communication management server via the router. Then, the customer delivery data transmission judging means verifies whether or not it is already registered in the MAC address database.
When it is determined that the registration has been completed, the customer distribution data transmitting means transmits the customer distribution data stored in advance in the customer distribution database to the user terminal.

In some cases, a part of the data for customer distribution is stored in the storage means in the router installed in the store M. In such a case, the customer distribution data transmitting means transmits the customer distribution data stored in the router together with the customer distribution data stored in the customer distribution database to the user terminal.
Since different customer distribution data can be prepared for each router, the customer distribution data transmission means transmits the customer distribution data to the user terminal also using the router data stored in the router database.

  Although illustration is omitted, a non-contact transceiver for performing non-contact short-range communication can be provided near the register of the store M. The contactless transmitter / receiver adds points to the mobile terminal when the user of the mobile terminal has paid for shopping or receiving a service, and sends the point data to the point database in the communication management server. Send.

  When the store M is a restaurant, it is also possible to transmit electronic data such as questionnaires and evaluations from the router to the mobile terminal when the above-mentioned contactless transmitter / receiver grasps that the checkout at the cash register has been completed. . In this case, it is of course possible to add more points when answering the questionnaire.

  Next, a case where the communication management server collects marketing data via a router will be described with reference to FIGS.

(Fig. 5)
FIG. 5 shows an 8-storey X store building (department store), and the store building contains different sales floors and stores for each floor. There are cosmetics on the first floor, women's clothing on the third floor, and a restaurant on the eighth floor.
A router (wireless relay device) is installed on each floor, and a customer who visits this department store ("Mr. A" in Fig. 1) becomes a communication terminal (so-called smartphone capable of Internet communication). On the other hand, the Internet communication connection service can be provided.

Each router is connected to the management server via an optical fiber, and the smartphone of the customer can connect to the Internet through wireless two-way communication via the management server and the optical fiber.
However, in order for the smartphone of the customer to be able to connect to the Internet, it is necessary to agree to provide user attribute information after starting bidirectional communication with the transmission / reception device (initial registration). The initial registration is the same as the description based on FIG.
From the smartphone that has agreed to provide the user attribute information, the user attribute information is associated with the MAC address that is the device identification data of the smartphone and transmitted to the transmission / reception device. Then, it is registered (accumulated) in the MAC address database, and connection to the Internet is permitted.

The above-mentioned user attribute information is information including at least gender and age (10's, 20's, ...). If the user agrees to provide the minimum data, connection to the Internet is permitted.
Internet connection can be made only with browser software installed in advance on the communication terminal of the user. That is, it is possible to connect to the Internet without downloading software other than browser software or starting up the software.

A child, a woman in her 30s, came to the X store building with a smartphone on January 13 and first visited a restaurant on the 8th floor at 12:40. When entering the hot spot (area where bidirectional communication is possible) of the in-store router installed on the 8th floor, A child's smartphone starts bidirectional communication.
The transmission / reception device acquires the MAC address of the smartphone, checks whether or not it has been pre-registered, and permits Internet connection to Mr. A's smartphone. At the same time, based on the router database, the marketing database indicates that the router installed on the 8th floor of the X store building and the smartphone of A child (30's female) started bi-directional communication at 12:40. To record.

A-ko goes to the women's clothing department on the third floor. Then, Mr. A child's smartphone ends communication with the router installed on the eighth floor and starts connection with the router on the third floor. This time is 13:20 on the same day. Also for the record of this communication, marketing data “the router of the third-floor women's clothing department and the smartphone for women in their 30s start connection at 13:20 on January 13” is accumulated in the marketing database.
Note that routers installed on each floor cannot communicate across floors. This is because the short-distance communication output is communicable on the same floor, but is easily blocked by the floor and the ceiling.

  Mr. A moves to the cosmetics department on the first floor at 13:45. Then, the child A's smart gon is disconnected from the router on the third floor, and communication with the router on the first floor is started. Also for the record of this communication, marketing data “the router on the first floor women's clothing department and the smartphone for women in their 30s start connection at 13:45 on January 13” is accumulated in the marketing database.

  Although not shown, a confirmation signal for confirming whether or not the router is bi-directionally communicating with a predetermined communication terminal is transmitted from the router to the communication terminal every predetermined time (here, 5 minutes). Confirmation signal transmitting means, reception confirmation means for confirming that the communication terminal has received the confirmation signal transmitted from the confirmation signal transmitting means, and if the reception confirmation means can confirm, Internet connection control means for continuing the connection. When the reception confirmation means cannot confirm, the Internet connection by the transmission / reception device is terminated and the time when the Internet connection is terminated is recorded in the marketing database.

With the above configuration, the following operations are performed.
That is, the confirmation signal transmitting means transmits a confirmation signal for confirming whether or not the router is bi-directionally communicating with a predetermined communication terminal from the router to the communication terminal every 5 minutes. The reception confirmation means confirms that the communication terminal has received the confirmation signal transmitted from the confirmation signal transmission means. If the reception confirmation means can be confirmed, the Internet connection control means continues the Internet connection by the transmitting / receiving device. If it cannot be confirmed, the Internet connection control means ends the Internet connection by the transmitting / receiving device.
The time when the Internet connection is terminated is recorded in the marketing database.

  The time when the user of the communication terminal ends communication with a router is recorded in the marketing database, so that the user can communicate with a certain router from when to when (maximum error is a predetermined time of 5 minutes). You can get data that can analyze whether you were staying in

In this example, the confirmation signal is transmitted from the router every 5 minutes. However, if only the fact of visiting the store is important marketing data, the interval may be set longer, for example, every 15 minutes. Good. On the contrary, when it is desired to know the staying time after visiting the store in detail, it is possible to set the transmission interval of the confirmation signal to be as short as 3 minutes or 2 minutes.
Such setting can also be performed for each router.

(Fig. 6)
FIG. 6 shows how advertisement data is distributed to a smartphone that has started bidirectional communication with a router.
In the management server, the advertisement data to be distributed is stored in advance in the advertisement database. The advertisement data is preliminarily provided with data for limiting distribution destinations such as distribution only to women and distribution only to men in their 30s. There are also types (tagging) of advertisement data such as advertisements for restaurants, advertisements for women's clothing, and advertisements for cosmetics. For example, in the case where an advertisement for women is tagged, distribution to the routers on the third floor and the first floor in the X building can be performed via the router database.

  First, it is assumed that the router on the eighth floor and the child A's smartphone have started two-way communication. The router on the eighth floor communicates with the transmission / reception device of the management server (1). And it verifies whether A child's smart phone is a registered MAC address using a MAC address database (2). At the same time, the router database is used to grasp which router the communication is with (2).

The registered MAC address and the router database are referred to (3), and marketing data “a woman in her 30s came to the X building restaurant on January 13” is stored in the marketing database (4).
On the other hand, in the management server, data to be distributed is extracted from the advertisement data in the advertisement database in a state where a woman in his / her 30's is visiting a restaurant on the 8th floor of the X building (5).
Suppose that the restaurant on the 8th floor of the X building had a campaign “Desert free for all female customers who came to the store after 12:30”. Then, the router database identifies the router on the 8th floor of the X building (6), distributes the advertisement data to the router on the 8th floor of the X building via the transmitting / receiving device (7). An electronic coupon called “ticket” will arrive (8).

As a manager of the restaurant on the 8th floor of the X building, there is a merit that it is possible to distribute advertisements that narrow down the target to which advertisements should be distributed (only women, 30s only, customers who are past 12:30). is there.
Even as a management server, since it is not simultaneous distribution, the amount of communication can be suppressed and efficient distribution is possible.
For the child A, only the advertisement targeted at himself / herself is distributed, and the advertisement data not related to his / her attribute is not distributed, so the troublesomeness is reduced.

According to the present embodiment, it is possible to provide how many pieces of advertisement data have been distributed to the advertisement data provider. As a result, there is an indirect effect when recruiting advertisers.
In addition, the revenue from the advertiser contributes to the reduction of the amount paid by the person who receives the Internet connection service (Mr. A in this embodiment) or to make it free.
Also, different advertisement data can be distributed for each store or each product type. In this case, it is possible to plan advertisement data for each store independently and to verify the effect.

(Fig. 7)
FIG. 7 shows a Y home center having a large area in the horizontal direction, not a high-rise building, unlike the X building. A plurality of routers are also installed to cover a large area in the horizontal direction. It is desirable that the areas that can be covered by the routers are not overlapped as much as possible and that there are no areas where radio waves do not reach.
The router can be set wider or narrower in addition to the standard setting such as a radius of 50 meters in an area where radio waves reach. Further, although it is described as “wireless relay device” in FIG. 3, bidirectional communication with a terminal is not limited to wireless connection, and wired connection is also possible.

In the present embodiment, three routers (wireless) covering the furniture and tool sales area in the first area, the gardening goods sales area in the second area, and the car goods sales area in the third area in the Y home center. A relay device is installed.
Mr. B who visited this Y home center has been registered in advance in the MAC address database on the smartphone to the effect that he is a man in his twenties. And through this Y home center router, "a man in his 20s visits the furniture and tools department at 11:40 on January 14, visits the gardening related goods department at 12:20, and 12:35 Marketing data such as “Visit to the car supplies department” is accumulated in the marketing database.

  In the marketing database, if it is not attributed to data such as name and date of birth, which can lead to the identification of A child and B assistant, it is limited to attribute information such as gender and age. Contribute to the protection of personal information.

  In the embodiment described above, the communication terminal used by Mr. A and Mr. B is a smartphone, and the communication is wireless. This is because a communication terminal that is also carried when shopping is assumed. However, the communication terminal is not limited to a mobile phone such as a smartphone, and the communication method may be wired instead of wireless.

  Next, an example of “initial registration” by the borrower of the rental property and subsequent communication start (or communication continuation) will be described in detail with reference to FIGS. 8 and 9.

(Fig. 8)
FIG. 8 illustrates the relationship between a communication management server operated and managed by a telecommunications carrier, a rental property such as an apartment house (apartment, condominium, etc.), a user occupying the rental property, and a terminal related to the user. Is.
In the rental property, a router (“router A” in the figure) provided by a communication carrier is installed. A user who has moved into the rental property owns a smartphone Y (hereinafter simply referred to as “terminal Y”) and Z (shown in FIG. 9). The internal space of the rental property is an area (hot spot) where bidirectional communication with the router A is possible.

The user completes registration in the following procedure (in the order of numbers 1 to 5 enclosed in parentheses in FIG. 8), so that the terminal Y can be connected to the Internet to perform two-way communication.
First, the registration data transmitting means of the communication management server transmits registration data to the router A (1). This registration data is data that results in a screen as shown in FIG. 3 when displayed on the browser of the terminal.
The registration data is stored once in the storage device of the router A once it is transmitted to the router A by the communication management server, and is to be used (when communication with other users or terminals is started). Can be sent.

When the terminal Y exists in the hot spot of the router A and is in a state of searching for a radio wave that can be communicated (for example, the browser is activated), the registration data is transmitted from the router A (2). On the terminal Y, a screen as shown in FIG. 4 is displayed.
In accordance with this display, the user inputs and transmits registration data using the input device of terminal Y (3). At this time, the MAC address that is the identification data of the terminal Y is automatically transmitted together with the registration data even if the user does not input.
In FIG. 3, there is essential registration data, which is an e-mail address that is data (user-specific data) that can uniquely determine a user.
Note that the user specific data may be a mobile phone number. This is because the user can be determined uniquely.

The registration data transmitted from the terminal Y is transmitted to the registration data receiving means in the communication management server via the router A (4). Then, it is accumulated in three databases (5).
First, the user identification data is stored as key data together with the MAC address of the terminal Y in the MAC address database.
Secondly, the individual information of router A (installation position, MAC address of router A, etc.), the number of downloads of registration data, and the like are accumulated in the router database.
Third, data including user identification data, the MAC address of the terminal Y, and the communication end time with the router A are accumulated in the communication management database.
When the registration is completed, the terminal Y can continue the communication as it is.

After the communication at the terminal Y is once ended, when the communication terminal starts communication again via the router A, the MAC address is transmitted from the communication terminal to the communication management server. If the address determination unit of the communication management server determines that the registration has been completed, the communication can be continued, and a screen as shown in FIG.
Note that the communication record data including the time when the communication is completed is stored in the communication management database.

Suppose that a user carries terminal Y and goes to a store. A router (router B) provided by the administrator of the communication management server is also installed in this store.
When the terminal Y enters the hot spot of the router B, the browser of the terminal Y is automatically activated, and a screen as shown in FIG. 4 is provided (6, 7). However, this screen is different from the screen displayed in the connection with the router A described above when the store is provided as a sponsor.

(Fig. 9)
FIG. 9 shows that the user connects to the router A not in the terminal Y (smart phone) but in another terminal Z (for example, a notebook personal computer) in the apartment room that is the rental property. At this time, the communication management server automatically sucks up the MAC address of the terminal Z and authenticates with the MAC address database. As a result of the authentication, it can be recognized that the MAC address related to the terminal Z is unregistered. In this case, registration data is transmitted to the terminal Z via the router A (1, 2).

In the terminal Z, a screen as shown in FIG. 6 is output via a browser installed in the terminal Z. The user inputs and transmits necessary data again for the registration data (3).
Here, it is possible to input the same data as the mail address used when the connection setting using the terminal Y is performed. In that case, the registration data is updated to indicate that there are two types of terminals Y and Z registered in association with the mail address (specifically, only “terminal identification data” in FIG. 6 is different), and the MAC address It is stored in the database, router database, and communication management database (4).
When the registration is completed, communication can be continued, or when reconnection is established, the screen starts as shown in FIG. 4 (5, 6, 7).

  As shown in FIG. 9, from the communication management server, terminal management data is periodically transmitted (for example, every 10 minutes) to router A (all connected routers), and terminals connected to router A The terminal management data is also transmitted to Z (1, 6). When this terminal management data is received by a terminal that is bi-directionally communicating with the router, it is returned with time data indicating that the terminal has received it.

  If there is no input data from the terminal even though the terminal management data is returned, the terminal processes the communication as having been completed. Specifically, time data is associated with the terminal management data returned last in the communication management database and stored in the communication management database.

  By analyzing the communication record data stored in the communication management database, it is possible to grasp when the real estate borrower was communicating. Therefore, when a user who is a real estate borrower leaves the rent unpaid, it becomes data for tracking this user (particularly, data accumulated in the communication management database). As a result, it contributes to deterring unpaid rent.

Suppose that management data for the user's name is constructed by a communication management database, a MAC address database, and a router database.
It is assumed that the terminal Y has a connection record in a router other than the router A installed in the rental property, but the terminal Z has no connection record other than the router A. Then, it can be assumed that the terminal Z is a terminal that is rarely taken out of the apartment, for example, a large notebook personal computer or a desktop personal computer.

Even if about 30 terminals are connected to the Internet at the same time with a single router, the communication speed hardly decreases.
Therefore, even if the rental property is an apartment composed of a plurality of rooms, it is also possible to execute Internet connection with a single router and a terminal owned by all the tenants (resident households).

(Fig. 10)
FIG. 10 shows a detailed view (or variation) of the portal screen of the user terminal shown in FIG.
On the left side of the screen are an explanation column and a click (screen touch) area.
The upper right corner of the screen is a location area advertisement column. In this column, for example, a store with a router installation contract (for example, store M in FIG. 2) is provided as being editable independently.

The middle right column is used as a review area. For example, when the above example is used, the contents of a comment or evaluation made by a user who received a service or purchased a product at the store M are displayed. In addition, a device may be prepared such as giving points with economic value to a user who has displayed a comment or a user who has input a comment.
A horizontally long advertising column is also arranged in this review area.

  Below the review area, there is a small advertising space divided into three. Three types of advertisements can be displayed in this column. Generally, advertisement data from three companies (data for customer distribution) is displayed, but three types of products from the same company may be displayed at the same time.

  The lower right column is used as an area for displaying a map. If it is not necessary to display a map, other information can be displayed.

  An advertising space called a lower advertising column is also arranged in the bottom column. If there is no company that wants to display an advertisement, this lower advertisement field can be used as the company's own advertisement field by the company that operates the communication management server.

  Note that the communication management server includes an algorithm that does not display advertisement data by an advertiser that overlaps with the business of the advertiser (for example, the store M) related to the location area advertisement column (not shown). For example, when the store M is a coffee shop, advertisements of other coffee shops are not displayed in any of the review area, the middle three-stage advertisement column, and the lower-stage advertisement column.

(Fig. 11)
FIG. 11 shows a state in which the customer distribution data transmitting means extracts the advertisement data to be distributed from a plurality of advertisement data stored in the customer distribution database.
Distribution conditions are recorded in advance in the advertisement data. For example, in the Y company advertisement data shown in the figure, the attribute is a female in her 20s, the area to be delivered is Nakano-ku, the location type (simply indicated as “type” in the figure) is not designated, and the day of the week to be delivered is a weekend, holiday, The time zone to be distributed is 11:00 to 16:00.
The “location type” can be specified as an area, for example, A shopping center, which is narrower than the specification by area, or can be specified by area, for example, a family restaurant.

The data delivery means for customer delivery specifies the day of the week and the time zone when the delivery of the advertisement that matches the delivery conditions registered in advance in the Y company advertisement data is to be delivered using a clock without the insulator.
Further, the attributes of the user terminals to be distributed are narrowed down by the user specifying data stored in the MAC address database, and the wireless routers to be distributed are narrowed down from the arrangement position data stored in the router database.
The customer distribution data (advertisement data) distributed in this way is transmitted only to the user terminal intended by the Y company that is the advertiser.

(Fig. 12)
In FIG. 12, when the user reacts to the customer distribution data (advertisement data) transmitted to the user terminal, the procedure for allocating points as rewards to the terminal user and the server operator is conceptually shown. Show.
When a predetermined part of the advertisement screen displayed on the user terminal is clicked (if it is a smartphone, screen touch) is transmitted to the information communication server via the wireless router.

The information that the user clicked (click data) is stored in association with the corresponding customer delivery data in the national evil delivery database in the information communication server.
Further, the point calculation means determines whether or not to add points. This condition is determined, for example, whether or not a re-click within a predetermined time. This is to prevent a user who gets points by repeatedly clicking.
When it is determined that points are to be added, points are allocated at a predetermined distribution ratio (for example, terminal user: server operator = 8: 2) and stored in the point database.
In the present invention, it is not hindered to further provide conditioning for adding points.

(Fig. 13)
FIG. 13 shows a system in which a plurality of companies (in this case, two companies A and B) who desire an advertisement as customer distribution data distributed from the information communication server execute an auction according to the day of the week time zone and attributes of the advertisement. An example is shown.
The communication management server includes a database (advertising auction database) in which the conditions for distributing advertisements and the successful bid conditions can be viewed from a terminal that has been subjected to predetermined registration.
A person who accesses the advertisement auction database via the browsing means bids from the input means (bidding means) of the terminal.

In the communication management server, bids from a plurality of advertisement applicants (A and B in this case) are received by the bidding means. Then, when the end time is reached, the successful bid result is output by the result output means, and the advertising data related to the successful bid is accumulated in the advertising database (or customer distribution database). In the figure, it is shown that browsing is performed by the browsing means of the advertisement applicant (A, B), but it is also possible to have a means of transmitting the result to the bidder.
According to the advertising auction system shown in FIG. 13, it is possible to expect an ordering order for an advertisement based on a reasonable value decision to both the advertiser and the system operator.

Now, it is a general auction that only one person (one company) makes a successful bid, but in this embodiment, the successful bid result has a ranking such as “1st place; B company, 2nd place; A company”. . How does this “ranked successful bid result” display an advertisement? This will be described on the assumption that the “advertisement field in review area” in FIG.
Assume that FIG. 10 is output on the screen of a user terminal. The advertisement of company B is displayed in the advertisement area in the review area on the output first screen. When the user is continuously displaying this screen, the advertisement of company B displayed in the advertisement area in the review area is replaced with the advertisement of company A when a predetermined time (for example, 15 seconds) elapses. If the user continues to display this screen, the display is rotated in the order of Company B, Company A, Company B, Company A.

If the user switches the display from the screen of FIG. 10 to another screen before the predetermined time elapses, only the advertisement of company B who has won the first place will be displayed. However, since A company pays lower advertising costs than B company, such an operation method has a reasonable validity.
If Company A and Company B are in the same industry, they are not subject to rotation display unless agreed by both companies.

Although the description has been made using the advertisement area in the review area as an example, even if other rankings (the middle three-level advertisement field, the lower-level advertisement field) and a ranking method using a method other than the rotation display are adopted, the same effect is obtained. . That is, it is displayed by the operation method that is easier for the user to see than the person with the highest bid order than the person with the lower bid order.

  The present invention has applicability in the manufacturing industry of communication equipment providing communication infrastructure, the software development industry creating communication software, the Internet connection service industry, the retail industry, the service industry using stores, the real estate industry, and the like.

Claims (14)

A communication management server that transmits information to a communication terminal via a router installed in a store related to a service provider, and the communication management server uniquely identifies a user for communication connection of the user Registration data transmitting means for transmitting registration data for requesting user-specific data for
A MAC address database that receives the user identification data input from the communication terminal that has received the registration data and the MAC address of the communication terminal and registers it as registration data;
Data transmission judgment means for customer delivery that receives a MAC address transmitted from a communication terminal that has received a radio wave transmitted from the router and determines whether or not the MAC address has been registered in the MAC address database;
A customer distribution database that stores in advance customer distribution data to be distributed to a communication terminal;
Data transmission means for customer delivery for sending the data for customer delivery to the communication terminal via the router when the data transmission judgment means for customer delivery is determined to have been registered;
A communication management server. Point calculation means for allocating to at least one of the user of the communication terminal, the operator of the communication management server, and the service provider installing the router;
A point database for storing data relating to the points allocated by the point calculation means,
The point calculation means determines whether or not the communication terminal related to the user is reconnected within a predetermined time, and distributes points when the communication terminal is not reconnected within a predetermined time. The communication management server described in 1. When there are multiple routers, it has a router database that stores router data including installation location data for each router,
Distribution data stored in the customer distribution database is stored in association with the router installation position data,
The customer distribution data transmission means grasps which router a communication terminal that has registered registration data communicates with, and transmits distribution data associated with the router to the communication terminal. The communication management server according to claim 1 or 2. The customer delivery data stored in the customer delivery database can register a condition for the attribute to be delivered,
The user specifying data registered in the MAC address database includes user attribute data,
The said customer delivery data transmission means transmits the customer delivery data to the communication terminal corresponding to the registered attribute type to be delivered by using the user specifying data. 4. The communication management server according to any one of 3. The customer delivery data stored in the customer delivery database can register area data to be delivered,
The customer delivery data transmitting means uses the installation location data registered in the router database to transmit the customer delivery data to the communication terminal corresponding to the registered area data to be delivered. The communication management server according to claim 3 or 4. The customer delivery data stored in the customer delivery database can register the day of the week and / or the time zone to be delivered,
The communication according to any one of claims 1 to 5, wherein the customer delivery data transmitting means transmits the customer delivery data to a corresponding communication terminal based on a registered day of the week and time zone. Management server.   7. The point calculation means according to any one of claims 2 to 6, wherein the point calculation means receives the browsing state of the data for customer distribution in the distributed communication terminal and distributes the points when a predetermined condition is satisfied. The communication management server described. A computer program for controlling a communication management server for transmitting information to a communication terminal via a router installed in a store related to a service provider,
The communication management server includes a customer distribution database that stores in advance customer distribution data to be distributed to a communication terminal,
A registration data transmission procedure for transmitting registration data for requesting user identification data for uniquely identifying a user in order for a communication terminal related to the user to establish a communication connection;
A registration data registration procedure for receiving the user identification data input from the communication terminal that received the registration data and the MAC address of the communication terminal and registering it in the MAC address database as registration data;
A data transmission judgment procedure for customer delivery that receives a MAC address transmitted from a communication terminal that has received a radio wave transmitted from the router and determines whether or not the MAC address has been registered in the MAC address database;
A data transmission procedure for customer distribution for transmitting the data for customer distribution to the communication terminal via the router when it is determined that the data transmission determination means for customer distribution has been registered;
A computer program that is supposed to be executed. A point allocation availability determination procedure for determining whether or not the communication terminal related to the user is a reconnection within a predetermined time; and
When it is determined that the redistribution within a predetermined time in the point allocation possibility determination procedure, the point based on the funds provided by the provider is the user of the communication terminal, the operator of the communication management server, and the Point calculation procedure to distribute to at least one of the service providers that have installed the router,
Point data accumulation procedure for accumulating data related to points allocated in the point calculation procedure in the point database;
The computer program according to claim 8, further executed. The communication management server includes a router database that stores router data including installation location data of each router when there are a plurality of routers, and the distribution data stored in the customer distribution database includes It is stored in association with the installation position data.
The customer distribution data transmission procedure is to know which router a communication terminal that has registered registration data is communicating with, and transmit the distribution data associated with the router to the communication terminal. The computer program according to claim 8 or 9, wherein The customer delivery data stored in the customer delivery database can register a condition for the attribute to be delivered,
The user specifying data registered in the MAC address database includes user attribute data,
The said customer delivery data transmission procedure transmits the customer delivery data to the communication terminal corresponding to the registered attribute type to be delivered by using the user specifying data. The computer program according to any one of 10. The customer delivery data stored in the customer delivery database can register area data to be delivered,
The customer delivery data transmission procedure uses the installation location data registered in the router database to transmit the customer delivery data to the communication terminal corresponding to the registered area data to be delivered. The computer program according to claim 10 or 11. The customer delivery data stored in the customer delivery database can register the day of the week and / or the time zone to be delivered,
The computer according to any one of claims 8 to 12, wherein in the customer delivery data transmission procedure, the customer delivery data is transmitted to a corresponding communication terminal based on a registered day of the week and time zone. program.   The computer-readable recording medium which recorded the computer program as described in any one of Claims 10-13.

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