JP2014186726A - Campaign application system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a campaign application system that achieves a campaign in a wide range of areas with an inexpensive price.SOLUTION: A server 14 in a campaign application system 10 stores receipt necessary items required to join in the campaign on a campaign website and compares the receipt necessary items with receipt indication items included in receipt image data transmitted from cell-phones 11A to 11C and smartphones 12A to 12C. After comparing the receipt necessary items with the receipt indication items, when the receipt indication items correspond to the receipt necessary items, the server 14 stores the receipt image data in which the receipt indication items corresponding to the receipt necessary items are included separately for each cell-phone 11A to 11C and each smartphone 12A to 12C, and transmits receipt reception messages of the campaign to the cell-phones 11A to 11C and the smartphones 12A to 12C.

Description

  The present invention relates to a campaign application system that accepts an application for a campaign using a receipt issued from a cash register.

  A mobile phone that transmits the purchased product image data and shooting condition data obtained by photographing the purchased product by e-mail, and receives the image identification information by transmitting the purchased product image data of the received e-mail to the image recognition server device. And receiving the application determination report by sending the shooting condition data to the application determination server device, creating an application result e-mail and sending it to the mobile phone, and receiving the e-mail purchased product image data and receiving the image An image recognition server device that returns identification information, and an application determination server that determines that the application is illegal if the image capturing information and the image identification information of the application history data in which the received image capturing information is stored match the image capturing information. An application management system having an apparatus is disclosed (see Patent Document 1). This application management system accepts purchased product image data taken using a mobile phone by e-mail when accepting campaign participation, and determines whether it is a legitimate application or an unauthorized application, thereby preventing double application to the campaign. .

JP 2008-242891 A

  Various types of must-buy campaigns are being implemented to promote the sale of goods or the provision of services. As an example of a must-buy campaign, using a cash register (POS cash register) installed in the store, campaign data such as campaign participants, campaign target products, and campaign target product purchases are sent directly from the cash register to the campaign organizer There is a POS cash register use must buy campaign. The POS cash register using must-by campaign cannot be deployed without connecting a network component such as a server to the cash register. Not only is it difficult to carry out the campaign in a wide area, but the cash register is well advertised. Can not promote the sale of goods. In addition, campaign notifications must be made extensively using posters and the like, and the costs are high for the notifications, and the campaigns cannot be carried out at a low cost.

  As another example of a must-by campaign, a campaign sticker with a serial number printed is affixed to the product, and the buyer of the product sends the campaign sticker serial number from the mobile phone to the campaign organizer. There is. The serial number transmission must-by campaign prints the serial number on the campaign sticker, and the sticker must be affixed to each product. Like the POS cash register must-buy campaign, the implementation of the campaign is costly. It cannot be carried out at a low price.

  An object of the present invention is to provide a campaign application system that can execute a campaign in a wide area and can execute the campaign at a low cost. Another object of the present invention is to provide a campaign application system that can promote the sale of merchandise and promote the provision of services.

  A campaign application system according to the present invention for solving the above problems includes a mobile communication terminal possessed by an unspecified number of users, and a server that manages a campaign site to which the mobile communication terminal can be connected via the Internet. The mobile communication terminal is formed, and the receipt issued from the cash register of the store by the purchase of goods or the provision of services is received as receipt image data, and the receipt image data is transmitted to the server while being connected to the campaign site. Of the various items displayed on the receipt, necessary item storage means for storing the necessary items necessary for participation in the campaign on the campaign site, and the receipt display items included in the receipt image data transmitted from the mobile communication terminal Stored by item storage means A receipt error message is carried when the receipt display item does not correspond to the receipt required item as a result of comparing the receipt display item with the receipt required item by the receipt first comparison unit for comparing the required item with the receipt and the first receipt comparing unit. Receipt error message transmission means to be transmitted to the communication terminal, and when the receipt display item corresponds to the receipt required item, the receipt image data including each receipt display item corresponding to the receipt required item is classified for each portable communication terminal. It has the receipt image data storage means to memorize | store, and the receipt message transmission means which transmits the receipt acceptance message in a campaign to a portable communication terminal, It is characterized by the above-mentioned.

  As an example of the campaign application system of the present invention, the server compares the receipt image data transmitted from the mobile communication terminal with the receipt image data stored by the receipt image data storage means, the receipt second comparison means, and the receipt second As a result of comparing the receipt image data by the comparison unit, when the receipt display items included in the receipt image data match, the receipt duplication message transmission unit is configured to transmit a receipt duplication message to the mobile communication terminal.

  As another example of the campaign application system of the present invention, the server stores a determination item storage means for storing a receipt determination item for determining the number of applications for the campaign in the campaign site among various items displayed on the receipt, Receipt display items included in the receipt image data transmitted from the portable communication terminal and receipt third comparison means for comparing the receipt judgment items stored by the judgment item storage means, and receipt display items and receipt judgment by the receipt third comparison means As a result of comparing items, if the receipt display item satisfies the receipt judgment item, the application number indexing means for determining the number of applications for the campaign and the number of applications determined by the application number indexing means are classified for each mobile communication terminal. Application number storage means for storing.

  As another example of the campaign application system of the present invention, the server converts campaign point conversion means for converting the purchase amount of the campaign target product or the offer amount of the campaign target service corresponding to each mobile communication terminal into a campaign point, Campaign point storage means for storing the campaign points converted by the conversion means for each portable communication terminal.

  As another example of the campaign application system of the present invention, as a result of the server comparing the receipt display item with the receipt required item by the first receipt comparison means, the receipt display item corresponds to the receipt required item. And a unique URL generation unit that generates a unique URL corresponding to the mobile communication terminal, and a unique URL transmission unit that transmits the unique URL generated by the unique URL generation unit to the corresponding mobile communication terminal. However, it is possible to connect to a corresponding campaign site using a unique URL.

  As another example of the campaign application system of the present invention, when the server transmits receipt image data several times from the mobile communication terminal, the cumulative purchase amount of the campaign target product corresponding to each mobile communication terminal or the campaign target Cumulative amount calculation means for calculating the cumulative amount of services provided, and cumulative amount for storing the cumulative purchase amount of campaign-targeted products or the cumulative amount of campaign-provided services calculated by the cumulative amount calculation means for each mobile communication terminal. Storage means, cumulative number calculation means for calculating the cumulative purchase number of campaign target products or campaign target services corresponding to each mobile communication terminal, and cumulative purchase number of campaign target products calculated by the cumulative number calculation means or The total number of services provided for campaigns is classified for each mobile communication device. And a total number storage means for storing.

  As another example of the campaign application system of the present invention, when the mobile communication terminal connects to the campaign site using the unique URL, the campaign application status at the time of connection in the mobile communication terminal is transmitted to the mobile communication terminal. There is an application status transmission means.

  As another example of the campaign application system of the present invention, when a mobile communication terminal connects to a campaign site using a unique URL, a campaign winning result at the time of connection in the mobile communication terminal is transmitted to the mobile communication terminal. A winning result transmitting means.

  As another example of the campaign application system of the present invention, when a mobile communication terminal connects to a campaign site using a unique URL, the server transmits campaign information when the mobile communication terminal is connected to the mobile communication terminal. It has a campaign information transmission means.

  As another example of the campaign application system of the present invention, the receipt display item includes a store telephone number included in the receipt image data, a product purchase date or service provision date included in the receipt image data, and a purchase included in the receipt image data. The product name of the product or the service name of the provided service is included, and the receipt required items include the telephone number of the store where the campaign is executed, the campaign implementation period, the campaign target product name or the campaign target service name.

  As another example of the campaign application system of the present invention, in the receipt first comparison means, the product name of the purchased product or the service name of the provided service among the receipt display items is the campaign target product name or the campaign target among the receipt required items. If the service name matches 60% or more, the receipt display item corresponds to the required receipt item.

  As another example of the campaign application system of the present invention, the receipt display item includes the sales channel or service provision channel of the product included in the receipt image data, the name of the store included in the receipt image data, and the receipt image data. The required address of the receipt includes the sales channel of the product or the service providing channel, the name of the store where the campaign is executed, and the address of the store where the campaign is executed.

  As another example of the campaign application system of the present invention, the receipt determination item includes the purchase price of the purchased product included in the receipt image data or the provision amount of the provided service, the number of purchases of the purchased product included in the receipt image data, or the provided service. The receipt required items include the application amount of the campaign target product that can be applied to the campaign or the application amount of the campaign target service, the required number of purchases of the campaign target product that can be applied to the campaign, or the necessity of the campaign target service The number of offers is included.

  According to the campaign application system according to the present invention, the receipt image data of the receipt issued from the cash register is transmitted from the portable communication terminal to the server while connecting to the campaign site via the Internet using the portable communication terminal. By doing so, you can apply for the campaign, so you can deploy the campaign without connecting network components to the cash register (POS register), and conduct the campaign in a wide area using the Internet environment be able to. The campaign application system can save labor, time, and cost for attaching a campaign sticker printed with a serial number to a product, and can execute a campaign at a low cost. The campaign application system compares the receipt display item included in the receipt image data transmitted from the mobile communication terminal with the required receipt item, and if the receipt display item falls under the required receipt item, the receipt application message in the campaign is displayed. Since it is transmitted to the mobile communication terminal, the user of the mobile communication terminal can easily apply for the campaign using the receipt issued from the cash register, and the user can easily participate in the campaign. In the campaign application system, if the receipt display item does not correspond to the required receipt item, the server sends a receipt error message to the mobile communication device when applying for the campaign. The user can be notified promptly, and the user of the mobile communication terminal can quickly know whether or not to apply for the campaign.

  The server compares the receipt image data transmitted from the portable communication terminal with the receipt image data stored by the receipt image data storage means, and if the receipt display items included in the receipt image data match, a receipt duplication message is portable communication. The campaign application system transmitted to the terminal can prevent double application by the same receipt and can carry out the campaign fairly neutrally. Since the campaign application system sends a receipt duplicate message to the mobile communication terminal when the receipt display items match, the user of the mobile communication terminal can promptly notify the user of the mobile communication terminal of the double application. You can quickly find out how to apply with the same receipt.

  If the server compares the receipt display item with the receipt determination item and the receipt display item satisfies the receipt determination item, the campaign calculates the number of applications for the campaign and stores the determined number of applications for each mobile communication device. The application system can determine the fair number of campaign applications for each mobile communication terminal from the receipt display item, and can prevent the increase in the number of applications and the leakage of the number of applications.

  The campaign application system in which the server converts campaign points into the purchase price of campaign target products or campaign service offerings corresponding to each mobile communication terminal, and stores the campaign points separately for each mobile communication terminal. , Calculate the campaign points corresponding to the purchase price of the campaign target product or the offer price of the campaign target service, and convert the purchase price or the offer price into the campaign point, thereby applying the campaign corresponding to the campaign point for each mobile communication terminal The number of units can be determined fairly and accurately, and the number of entries can be increased and leakage of entries can be prevented.

  When the server compares the receipt display item with the receipt required item, if the receipt display item corresponds to the receipt required item, the server generates a unique URL corresponding to the campaign and corresponding to the mobile communication terminal. The campaign application system for transmitting to a corresponding mobile communication terminal allows a mobile communication terminal that has received a unique URL to easily connect to a corresponding campaign site using the unique URL. The user of the communication terminal can quickly perform the entry procedure for the campaign. In the campaign application system, since the mobile communication terminal is connected to the campaign site using a unique URL, it is possible to advertise the products to be sold and the services to be provided on the campaign site again and promote the sale of the products. And can facilitate the provision of services.

  The server calculates the total purchase amount of campaign target products or the total provision amount of campaign target services corresponding to each mobile communication terminal, and the calculated total purchase amount of campaign target products or the total provision amount of campaign target services is calculated for each mobile communication terminal. The total number of campaign-target products purchased or the number of campaign-target services provided for each mobile communication device is calculated, and the total number of campaign-target products purchased or the total number of campaign-target services is calculated. The campaign application system that stores the number of deliveries separately for each mobile communication terminal calculates the cumulative purchase amount of the campaign target product or the cumulative provision amount of the campaign target service. A fair number of campaign applications corresponding to the accumulated amount Ri it can issue, it is possible to prevent the leakage of inflated and application number of units of the application number of units. Also, by calculating the cumulative number of purchases of campaign target products or the total number of provisions of campaign target services, it is possible to determine the fair number of campaign applications corresponding to the total number of each mobile communication terminal from the receipt display item. This prevents the number of entries from increasing and the number of entries from leaking.

  When a mobile communication terminal connects to a campaign site using a unique URL, the campaign application system in which the server transmits the campaign application status at the time of connection in the mobile communication terminal is used by the user of the mobile communication terminal using the unique URL. You can know the detailed application status of the campaigns you have applied for. For example, the total number of campaign target products purchased and the number of campaign applications based on the total number of purchases, the total number of campaign target products purchased and the total number of campaign applications based on the total purchase amount, You can know the total amount of campaigns offered and the number of campaign applications based on the total amount provided.

  When a mobile communication terminal connects to a campaign site using a unique URL, the campaign application system in which the server transmits a campaign winning result at the time of connection in the mobile communication terminal uses the unique URL to allow the user of the mobile communication terminal to You can know the winning results of the campaigns you have applied for. For example, it is possible to know whether or not the campaign has been won, the campaign winning items, the number of applications, the application magnification, the lottery date and time, and the like.

  When a mobile communication terminal connects to a campaign site using a unique URL, a campaign application system that transmits campaign information at the time of connection in the mobile communication terminal is currently implemented by users of mobile communication terminals using a unique URL. You can know the detailed contents of the campaign. For example, it corresponds to the campaign name, campaign implementation period, campaign host channel, campaign store information, campaign winning items, number of campaign winning items, campaign target product type, campaign target service type, and application bite. Number of product purchases, number of services provided for one application, amount of money corresponding to one application, campaign points corresponding to the amount of money, detailed information on campaign target products and other products, detailed information on campaign target services and other services, etc. I can know. The campaign application system can advertise the products to be sold and the services to be provided using the campaign information again, can promote the sales of the products, and can promote the provision of the services.

  Receipt display items include store phone number, product purchase date / time or service provision date / time, product name of purchased product or service name of provided service, receipt phone number of store executing campaign, campaign The campaign application system that includes the implementation period, campaign target product name or campaign target service name executes the campaign by comparing the store phone number included in the receipt image data with the store phone number stored in advance. Therefore, it is possible to reliably determine whether or not the store is a store, and it is possible to prevent entry of a product purchased at a store that is not a campaign execution store or a service provided to the campaign. The campaign application system can reliably determine whether the product purchased or provided service during the campaign implementation period by comparing the product purchase date or service provision date and time with the pre-stored campaign implementation period. , It is possible to prevent entry of products purchased outside the campaign implementation period or provided services into the campaign. The campaign application system compares the product name or service name with the previously stored campaign target product name or campaign target service name to determine whether the purchased product or provided service is a campaign target product or service. This makes it possible to reliably determine and prevent entry of a product or service that is not a campaign target product or a campaign target service into the campaign.

  Of the receipt display items, if the product name of the purchased product or the service name of the provided service matches 60% or more of the campaign target product name or campaign target service name of the receipt required item, the receipt display item corresponds to the receipt required item The campaign application system to be used must match 60% or more even if the product name of the purchased product or the service name of the provided service does not exactly match the campaign product name or campaign service name. For example, by assuming that the receipt display item corresponds to the required receipt item, it is possible to prevent omission of entry into the campaign target product or campaign target service due to misreading of katakana or misunderstanding sound.

  The necessary items for receipt include the product sales channel or service provision channel, the store name, and the store address, and the necessary items for receipt include the campaign sponsor channel, the name of the store that is running the campaign, The campaign application system that includes the address of the store is comparing the product sales channel or service provision channel included in the receipt image data with the pre-stored product sales channel or service provision channel. It is possible to determine whether the sales channel or the service provision channel matches, and to prevent entry of a product or service sold or provided from a channel that is not the campaign execution channel into the campaign. The campaign application system determines whether the name of the store and the name of the store where the campaign is executed match by comparing the store name included in the receipt image data with the name of the store where the campaign is stored in advance. It is possible to prevent entry of a product or service sold or provided at a store that is not the campaign store to the campaign. The campaign application system determines whether the store address and the campaign store address match by comparing the store address included in the receipt image data with the store address of the campaign store stored in advance. It is possible to prevent entry of a product or service sold or provided at a store that is not the campaign store to the campaign.

  Receipt judgment items include the purchase price of the purchased product or the provided service price, the purchase quantity of the purchased product or the provided service quantity, and the receipt required item is the application amount or campaign of the campaign target product that can be applied to the campaign For example, a campaign application system that includes the application amount for the target service, the required number of purchases of the campaign target product that can be applied to the campaign, or the required provision number of the campaign target service is, for example, By comparing the provided amount of money with the amount that can be applied to the campaign stored in advance, it is possible to reliably determine whether the purchased amount or provided amount has reached the applied amount, and products that have not reached the applied amount And entry into campaigns for services. In addition, by comparing the number of purchased products included in the receipt image data or the number of provided services with the number of purchases or offers available for pre-stored campaigns, the number of purchases or the number of offers can be applied. It is possible to reliably determine whether the number of purchases or the number of offers has been reached, and entry of products or services that have not reached the number of applications can be prevented.

The block diagram of the campaign application system shown as an example. The figure explaining an example of the procedure which transmits a digital receipt image to a server using a mobile phone or a smart phone. Explanatory drawing of the procedure which continues from FIG. The figure which shows an example of the photographed receipt. Explanatory drawing of the procedure which continues from FIG. Explanatory drawing of the procedure which continues from FIG. Explanatory drawing of the procedure which continues from FIG. The flowchart which shows an example of the receipt application procedure performed in a server. The flowchart which continues from FIG. The figure which shows an example of the receipt error message screen displayed on the mobile phone or the smart phone. The figure which shows an example of the campaign reception screen displayed on the mobile phone or the smart phone. The figure which shows an example of the receipt overlap screen displayed on the mobile phone or the smart phone. The figure which shows an example of the campaign information screen displayed on the mobile phone or the smart phone.

  The campaign application system according to the present invention will be described in detail with reference to the accompanying drawings such as FIG. 1 which is a configuration diagram of the campaign application system 10 shown as an example. In FIG. 1, one server 14, three mobile phones 11 </ b> A to 11 </ b> C, and three smart phones 12 </ b> A to 12 </ b> C (high-function mobile terminals) are illustrated, but actually connected via the Internet 13. There are various servers, and there are innumerable mobile phones and innumerable smartphones that can access each server 14 via the Internet 13. The mobile communication terminals include not only mobile phones and smartphones but also all those that can be connected to the Internet, such as tablet terminals and personal digital assistants (PDAs).

  The campaign application system 10 includes various types of mobile phones 11A to 11C (various types of mobile communication terminals) and various types of smartphones 12A to 12C (various types of mobile communication terminals) each possessed by an unspecified number of users. These mobile phones 11 </ b> A to 11 </ b> C and these smartphones 12 </ b> A to 12 </ b> C are formed from a server 14 that manages a campaign site that can log in via the Internet 13. The mobile phones 11A to 11C and the smartphones 12A to 12C have different models and different carriers (manufacturers) that provide them.

  The mobile phones 11A to 11C and the smartphones 12A to 12C have a central processing unit (CPU or MPU) and a memory (main memory and cache memory) and a physical computer that operates by an independent operating system (OS). And a large capacity hard disk is mounted. The mobile phones 11A to 11C and the smartphones 12A to 12C can acquire (shoot) the subject as digital image data (still image or moving image) by the camera function, and store the acquired image data of the subject in the hard disk. The main memories of the mobile phones 11A to 11C and the smartphones 12A to 12C store a web browser and an e-mail client that performs e-mail transmission / reception and e-mail management. When a unique URL is transmitted from the server 14, the URL is stored in the hard disks of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  The mobile phones 11A to 11C and the smartphones 12A to 12C can be connected to the Internet 13 using a web browser, and use the Internet 13 to access and log in to an unspecified number of other servers (physical servers and virtual servers). And various search engines can be used on the Internet 13. The mobile phones 11 </ b> A to 11 </ b> C and the smartphones 12 </ b> A to 12 </ b> C can access and log in to the server 14 using URLs, and include various information (character data and image data) including the server 14 using the Internet 13. The information can be provided to a plurality of external servers, and various information can be received from a plurality of other external servers including the server 14 using the Internet 13.

  Mobile terminal specifying information for specifying them is stored in the hard disks of the mobile phones 11A to 11C and the smartphones 12A to 12C. As the mobile terminal identification information, the IP addresses, MAC addresses, URLs, e-mail addresses, cookie information, individual identification numbers, etc. of the mobile phones 11A to 11C and the smartphones 12A to 12C can be used. The smart phone 12A-12C can produce | generate the unique identifier which identifies it uniquely, and the produced | generated identifier can be made into portable terminal specific information. Personal information of terminal users who have authority to use them is stored in the hard disks of the mobile phones 11A to 11C and the smartphones 12A to 12C. The personal information includes a password, an ID number, a terminal user's name or name (corporate name or personal name), an address or residence, a telephone number, a FAX number, age, gender, mail address, and the like.

  In this campaign application system 10, the central processing units of the mobile phones 11 </ b> A to 11 </ b> C and the smartphones 12 </ b> A to 12 </ b> C receive receipts issued from cash registers (POS registers) (not shown) of stores that sell products or provide services. Receipt that executes receipt image data acquisition means to acquire as receipt image data (digital image data) and transmits receipt image data acquired by receipt image data acquisition means to server 14 while logging in to a campaign site managed by server 14 The image data transmission means is executed. The acquired receipt image data images are stored in the hard disks of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  The server 14 is installed in a data center contracted by a campaign organizer who hosts the campaign. The server 14 forms a network via the Internet 13 with other servers in the data center installed in any part of the world. In some cases, the server 14 is installed at a business site of a campaign organizer that hosts the campaign. The server 14 is a physical computer or virtual virtual computer including a central processing unit (CPU or MPU) and memory (main memory and cache memory), and is a physical large-capacity hard disk or virtual large-capacity. Built-in hard disk. Although not shown, the server 14 is connected to an input device such as a keyboard and a mouse and an output device such as a display and a printer via an interface.

  Although not shown in the figure, the server 14 accepts requests from a DNS server that sets a correspondence between a host name and an IP address assigned to the host name, other computers, and other servers, and reads and writes various information. A database / file server that provides functions, a Web server necessary for publishing a homepage, a mail server for sending and receiving e-mails, and all saved data such as texts and images can be saved and searched. Various servers such as a document server are connected to form a server group. Note that the server 14 itself has a DNS server function, a database server function, a Web server function, a mail server function, and a document server function, and may be classified by software for each server function. The server 14 can access any other server with no access restriction using the Internet 13 via various DNS servers connected to the Internet 13.

  The hard disk of the server 14 stores various types of campaign information to be provided to the mobile phones 11A to 11C and the smartphones 12A to 12C, and users who wish to distribute campaign information from the server 14 (mobile phones 11A to 11C and smartphones 12A) ˜12C) is stored. The server 14 downloads campaign information via the Internet 13 to the mobile phones 11A to 11C and the smartphones 12A to 12C whose authentication results are acceptable by the authentication procedure. The hard disk of the server 14 stores mobile terminal identification information and personal information transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C.

  The central processing unit of the server 14 activates an application stored in the internal address file of the memory based on control by an independent operating system (OS), and executes the following means according to the activated application. The central processing unit of the server 14 executes necessary item storage means for storing necessary receipt items necessary for participation in the campaign at the campaign site among various items displayed on the receipt issued from the cash register (POS register). .

  The central processing unit of the server 14 stores the receipt display items included in the receipt image data transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C by the receipt image data transmission unit and the receipt necessary items stored by the necessary item storage unit. When the receipt first comparison means executes the receipt first comparison means and the receipt first comparison means compares the receipt display item with the receipt required item, if the receipt display item does not correspond to the receipt requirement item, a receipt error message is sent to the mobile phone 11A- The receipt error message transmission means for transmitting to 11C and the smartphones 12A to 12C is executed.

  The central processing unit of the server 14 executes receipt second comparison means for comparing the receipt image data transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C with the receipt image data stored by the receipt image data storage means. . The central processing unit of the server 14 compares the receipt image data by the receipt second comparison unit and, as a result, if the receipt display items included in the receipt image data match, the receipt duplication message is sent to the mobile phones 11A to 11C and the smartphone 12A. Execute receipt duplicate message transmission means to transmit to ~ 12C.

  The central processing unit of the server 14 compares the receipt display item with the receipt required item by the receipt first comparison unit. As a result, if the receipt display item corresponds to the receipt required item (when executing the receipt second comparison unit, The receipt image data including the receipt display items corresponding to the necessary receipt items is included as a result of the comparison between the digital receipt images by the second receipt comparing means and the receipt display items included in the receipt image data match. Receipt image data storage means for storing each cell phone 11A to 11C and each smartphone 12A to 12C is executed.

  The central processing unit of the server 14 compares the receipt display item with the receipt required item by the receipt first comparison unit. As a result, if the receipt display item corresponds to the receipt required item (when executing the receipt second comparison unit, The receipt display data included in the receipt image data matches the receipt image data as a result of the comparison between the receipt image data by the second receipt comparing means), and the receipt receipt message in the campaign is sent to the mobile phones 11A to 11C and the smartphones 12A to 12C. An acceptance message transmitting means for transmitting is executed.

  The central processing unit of the server 14 compares the receipt display item with the receipt required item by the receipt first comparison unit. As a result, if the receipt display item corresponds to the receipt required item (when executing the receipt second comparison unit, As a result of comparing the receipt image data by the receipt second comparing means, the receipt display items included in the receipt image data match), corresponding to the campaign and corresponding to the mobile phones 11A to 11C and the smartphones 12A to 12C The unique URL generating means for generating the unique URL is executed. Furthermore, the unique URL transmission means for transmitting the unique URL generated by the unique URL generation means to the corresponding mobile phones 11A to 11C and the smartphones 12A to 12C is executed.

  The central processing unit of the server 14 executes determination item storage means for storing receipt determination items for determining the number of applications for the campaign at the campaign site among various items displayed on the receipt, and the mobile phones 11A to 11C and A receipt third comparison unit that compares the receipt display item displayed in the receipt image data transmitted from the smartphones 12A to 12C and the receipt determination item stored by the determination item storage unit is executed. When the receipt display item satisfies the receipt determination item, the central processing unit of the server 14 compares the receipt display item and the receipt determination item by the receipt third comparison unit. In addition to executing, the application number storage means for dividing and storing the application number determined by the application number indexing means for each of the mobile phones 11A to 11C and for each of the smartphones 12A to 12C is executed.

  The central processing unit of the server 14 calculates a campaign point corresponding to the purchase amount of the campaign target product corresponding to each mobile phone 11A to 11C or each smartphone 12A to 12C or a campaign point corresponding to the provided amount of the campaign target service, The campaign point conversion means for converting the purchase price of the campaign target product or the offer price of the campaign target service into the campaign point is executed, and the campaign point converted by the campaign point conversion means is converted to each mobile phone 11A to 11C or each smartphone 12A to 12C. The campaign point storage means for storing the data separately for each time is executed.

  When the receipt image data is transmitted several times from the mobile phones 11A to 11C and the smartphones 12A to 12C, the central processing unit of the server stores the campaign target products corresponding to the mobile phones 11A to 11C and the smartphones 12A to 12C. Cumulative amount calculation means for calculating the cumulative purchase amount or the cumulative provision amount of the campaign target service is executed, and the cumulative purchase amount of the campaign target product or the cumulative provision amount of the campaign target service calculated by the cumulative amount calculation means is calculated for each mobile phone 11A. Cumulative amount storage means for storing the data separately for each 11C or for each of the smartphones 12A to 12C is executed.

  The central processing unit of the server 14 executes a cumulative number calculating means for calculating the cumulative purchase number of campaign target products or the cumulative provision number of campaign target services corresponding to the mobile phones 11A to 11C and the smartphones 12A to 12C. Cumulative number storage means for dividing and storing the cumulative purchase number of campaign target products calculated by the number calculation means or the cumulative provision number of campaign target services for each mobile phone 11A to 11C or each smartphone 12A to 12C is executed.

  When the mobile phone 11A to 11C and the smartphones 12A to 12C connect (login) to the campaign site using the unique URL, the central processing unit of the server 14 displays the campaign application status at the time of connection (login) on the mobile phone or smartphone. The application status transmission means for transmitting to the mobile phones 11A to 11C and the smartphones 12A to 12C is executed, and the campaign winning results at the time of connection (login) in the mobile phones 11A to 11C and the smartphones 12A to 12C are displayed on the mobile phones 11A to 11C and the smartphone. The winning result transmission means for transmitting to 12A to 12C is executed, and the campaign information at the time of connection (login) in the mobile phones 11A to 11C and the smartphones 12A to 12C is displayed on the mobile phones 11A to 11C and the smartphones 12A to Running the campaign information transmitting means for transmitting to 2C.

  FIG. 2 is a diagram illustrating an example of a procedure for transmitting receipt image data to the server 14 using the mobile phones 11A to 11C and the smartphones 12A to 12C, and FIG. 3 is an explanatory diagram of a procedure that continues from FIG. is there. FIG. 4 is a diagram illustrating an example of a photographed receipt, and FIG. 5 is an explanatory diagram of a procedure continued from FIG. FIG. 6 is an explanatory diagram of a procedure continuing from FIG. 5, and FIG. 7 is an explanatory diagram of a procedure continuing from FIG.

  When users of mobile phones 11A to 11C and smartphones 12A to 12C purchase a campaign target product or receive provision of a campaign target service at a store (a store that sells products or services), purchase of the product or the service Offering qualifies for participation in the campaign and allows you to apply for the campaign. In the campaign, the winning item is sent to the winner who has won by lottery. In the following description, the case where the users of the mobile phones 11A to 11C and the smartphones 12A to 12C are provided with the campaign target service (campaign target service) is omitted, and the user purchases the campaign target product. The system 10 will be described as an example.

  When users of mobile phones 11A-11C and smartphones 12A-12C purchase campaign target products (including non-campaign target products) at the store, a receipt (receipt, description) from the cash register (POS register) installed in the store Is issued. When a user who has purchased a campaign target product connects to the campaign site for the first time, a QR code (registered trademark) displayed on a notification medium such as a campaign poster, a campaign advertisement, or a campaign flyer of the store where the campaign target product is purchased is read.

  When a QR code (registered trademark) is read using the camera functions of the mobile phones 11A to 11C and the smartphones 12A to 12C, the URL of the campaign corresponding to the QR code (registered trademark) (the URL of the campaign site managed by the server 14) ) Is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. When the URL displayed on the display or touch panel is clicked, the web browsers of the mobile phones 11A to 11C and the smartphones 12A to 12C are activated and connected to the Internet 13, and the mobile phones 11A to 11C and the smartphones 12A to 12C connect to the campaign site. Is done.

  When the mobile phones 11A to 11C and the smartphones 12A to 12C are connected to the campaign site, the campaign application initial screen 20 shown in FIG. 2 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. On the campaign application initial screen 20, a “view” button 21 for browsing detailed information of the campaign, an “apply” button 22 for applying for the campaign, and a “not apply” button 23 for not applying for the campaign are displayed. . If you click the [Do not apply] button 23, although not shown, a thank you message and an exit button from the site are displayed, and if you click the exit button, the mobile phones 11A to 11C and the smartphones 12A to 12C log out of the campaign site. To do.

  When viewing the detailed information of the campaign, the [View] button 21 is clicked. When the “View” button 21 is clicked, a detailed campaign information screen (not shown) is displayed on the display or touch panel. The detailed information screen corresponds to the campaign name, campaign implementation period, organizer channel that hosts the campaign, campaign store information, campaign selections, number of campaign selections, types of campaign target products, and one application. The number of products purchased, the amount corresponding to the application amount, the campaign points corresponding to the amount, detailed information on the campaign target products and other products are displayed.

  When the user applies for the campaign, the [Apply] button 22 is clicked. When the [Apply] button 22 is clicked, the receipt shooting screen 24 shown in FIG. 3 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. On the receipt shooting screen 24, a “take a picture” button 25 and a “do not take a picture” button 26 are displayed together with a message requesting that the cover of the receipt be taken. When the “do not shoot” button 26 is clicked, the screen returns to the campaign application initial screen 20 of FIG. When photographing a receipt, the [Shoot] button 25 is clicked. When the [Shoot] button 25 is clicked, although not shown, the camera functions of the mobile phones 11A to 11C and the smartphones 12A to 12C are activated to enter the shooting mode, and the user enters the mobile phones 11A to 11C and the smartphone 12A. Take the cover of the receipt using ~ 12C.

  When the receipt is photographed, an image data storage screen 27 shown in FIG. 4 is displayed on the display or the touch panel. On the image data saving screen, a photographed receipt image, a [Save] button 28, and a [Do not save] button 29 are displayed. The user confirms the image of the receipt displayed on the display or touch panel, and clicks the [Do not save] button 29 when the image is unclear or when the receipt is taken again. When the [Do not save] button 29 is clicked, the receipt shooting screen 24 of FIG. 3 is displayed on the display or the touch panel. When the receipt is clearly photographed and is to be saved, the [Save] button 28 is clicked. When the [Save] button 28 is clicked, the image data of the photographed receipts are stored in the hard disks of the mobile phones 11A to 11C and the smartphones 12A to 12C (receipt image data acquisition means), and the image data transmission screen shown in FIG. 30 is displayed on a display or a touch panel.

  On the image data transmission screen 30, a [Send] button 31 and a [Do not send] button 32 are displayed together with a message requesting transmission of image data of a photographed receipt. When the [Do not send] button 32 is clicked, an image photographing transmission screen 33 shown in FIG. 6 is displayed on the display or the touch panel. The image shooting / transmission screen 33 includes a message for requesting shooting of the cover of the receipt, a message for requesting transmission of image data of the shot receipt, a “shoot” button 34, a “do not shot” button 35, and “send”. A button 36 and a [Not Send] button 37 are displayed.

  When not applying for the campaign, click the [Do not shoot] button 35 or the [Do not send] button 37. When the “Do not shoot” button 35 or the “Do not send” button 37 is clicked, the campaign application initial screen 20 of FIG. 2 is displayed on the display or touch panel. When the [Shoot] button 34 is clicked on the image shooting transmission screen 33 in FIG. 6, the camera functions of the mobile phones 11A to 11C and the smartphones 12A to 12C are activated in the same manner as the shooting procedure on the receipt shooting screen 24 in FIG. The shooting mode is entered, and the user uses the mobile phones 11A to 11C and the smartphones 12A to 12C to photograph the cover of the receipt, and proceeds to the image data storage screen 27 in FIG.

  When transmitting the receipt image data of the photographed receipt, the [Send] buttons 31 and 36 are clicked on the image data transmission screen 30 in FIG. 5 and the image photographing transmission screen 33 in FIG. When the [Send] buttons 31 and 36 are clicked, the mail clients of the mobile phones 11A to 11C and the smartphones 12A to 12C are activated, and a mail transmission screen (not shown) for mobile mail or e-mail is displayed on the display or touch panel. The

  A personal information input area, a [Clear] button, a [Send] button, and a [Non-send] button are displayed on the mail transmission screen together with a receipt image data attachment message and a receipt image data transmission message. Personal information input area includes password input area, ID number input area, name or name input area, address or address input area, telephone number input area, FAX number input area, age input area, gender input area, mail address input area Is displayed. When the [Clear] button is clicked, the data input to each input area is cleared, and input to those input areas is performed again. When the [Non-transmission] button is clicked, the image capturing transmission screen in FIG. 6 is displayed on the display or touch panel.

  When the user inputs data in each input area and attaches the receipt image data as an attached file and then clicks the [Send] button, a mail confirmation screen (not shown) is displayed on the display or touch panel. On the mail confirmation screen, input data confirmation message, attached file display area, password display area, ID number display area, name or name display area, address or address display area, telephone number display area, FAX number display area, age A display area, a gender display area, and an e-mail address display area are displayed, and a [Re-input] button, a [Send] button, and a [Non-send] button are displayed. When you click the [Re-enter] button, the mail transmission screen is displayed on the display or touch panel, and input to each input area is performed again. When the [Non-transmission] button is clicked, the image capturing / transmission screen 33 in FIG. 6 is displayed on the display or the touch panel.

  When the user clicks the [Send] button on the mail confirmation screen, a mail is transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C to the server 14, and a receipt image of a receipt taken as an attached file of the mobile mail or e-mail. Data (including input personal information data) is transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C to the server 14 (receipt image data transmitting means). After the receipt image data is transmitted to the server 14, a transmission completion screen 38 shown in FIG. 7 is displayed on the display or the touch panel. On the transmission completion screen 38, an [OK] button 39 is displayed together with a transmission completion message. Note that the mobile phones 11A to 11C and the smartphones 12A to 12C convert the purchase price of the campaign target product into campaign points, and store the converted campaign points in association with the campaign target products. Although not illustrated, the mobile phones 11A to 11C and the smartphones 12A to 12C display the campaign points on the touch panel.

  FIG. 8 is a flowchart showing an example of a receipt application procedure performed in the server 14, and FIG. 9 is a flowchart continuing from FIG. FIG. 10 is a diagram illustrating an example of a receipt error message screen displayed on the mobile phones 11A to 11C and the smartphones 12A to 12C. FIG. 11 illustrates a campaign reception displayed on the mobile phones 11A to 11C and the smartphones 12A to 12C. It is a figure which shows an example of a screen. FIG. 12 is a diagram illustrating an example of a receipt overlap screen displayed on the mobile phones 11A to 11C and the smartphones 12A to 12C.

  The organizer of the campaign or the builder of the system 10 sets the necessary receipt items necessary for participation in the campaign at the campaign site among the various items displayed on the receipt in the server 14. Each receipt required item is input to the server 14 from the input device. The server 14 generates a campaign identifier corresponding to the campaign, and stores each input necessary receipt item in the hard disk in a state associated with the campaign identifier (necessary item storage means) (S-10).

  The organizer of the campaign and the builder of the system 10 set a receipt display item in the server 14 to be compared with a necessary receipt item among various items displayed on the receipt. Each receipt display item is input from the input device to the server 14. The server 14 stores each input receipt display item in the hard disk in a state associated with the campaign identifier (display item storage means) (S-11). In addition, the campaign organizer and the builder of the system 10 set a receipt determination item for determining the number of campaign applications (campaign points) in the campaign site among various items displayed on the receipt in the server 14. Each receipt determination item is input to the server 14 from the input device. The server 14 stores the input receipt determination items in the hard disk in a state associated with the campaign identifier (determination item storage means) (S-12).

  The receipt required items include the sales channel of the product (if the campaign includes services, the service provision channel), the name of the store that is running the campaign, the address of the store that is running the campaign, and the campaign The phone number of the store you are running, the campaign period, the name of the campaign target product (if the campaign includes services, the name of the campaign target service), the amount of the campaign target product that can be applied to the campaign (the target of the campaign) If the service includes a service, the application amount of the campaign target service), the required purchase number of the campaign target product that can be applied to the campaign (if the campaign includes a service, the required number of campaign target services) .

  Note that it is not necessary to make all of them necessary items for receipt, and at least the phone number of the store that is carrying out the campaign, the campaign implementation period, and the name of the product targeted for the campaign may be made necessary items for receipt. In the description of the system 10, the sales channel of the product, the store name (each store name), the store address (each store address), the store phone number (each store phone number), Receipts include the campaign implementation period, campaign target product names (multiple types of campaign target product names), application price of campaign target products that can be applied to the campaign, and the required purchase number of campaign target products that can be applied to the campaign. It is assumed that it is stored in the hard disk of the server 14. It is assumed that the application amount is set to 500 yen (product purchase amount). Campaign point 1 is given for an application amount of 500 yen, and a single application is possible. Assume that the required number of purchases is set to 1 (the number of purchases of merchandise). One purchase will give you one campaign point and you can apply for one bite.

  The receipt display item includes the sales channel of the product included in the receipt image data (if the campaign target includes a service, the service provision channel), the store name included in the receipt image data, and the receipt image data. Store address, store phone number included in receipt image data, product purchase date / time included in receipt image data (service offer date / time if service is included in the campaign), purchase item included in receipt image data There is a product name (or service name of the service provided if the campaign includes services).

  It is not necessary that all of them be receipt display items, and at least the store telephone number, the date and time of purchase, and the product name of the purchase product may be used as the receipt display items. In the description of the system 10, the sales channel, the store name, the store address, the store telephone number, the product purchase date and time, and the product name of the purchased product are used as receipt display items, which are stored in the hard disk of the server 14. And

  The receipt judgment items include the purchase price of the purchased product included in the receipt image data (provided if the campaign includes services), and the number of purchases of the purchased product included in the receipt image data (of the campaign If the target includes services, the number of services provided). In the description of the system 10, it is assumed that the purchase price of purchased merchandise and the number of purchased merchandise are used as receipt determination items and are stored in the hard disk of the server 14.

  The server 14 receives receipt image data (including personal information data) transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C (S-13), and stores the received receipt image data and personal information data in a cache memory. Temporarily save to. When the user clicks the [OK] button on the transmission completion screen in FIG. 7, the server 14 analyzes the receipt image data transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C, and receives the receipt display item (sales channel, The store name, store address, store phone number, date and time of product purchase, product name of purchased product, purchase price of purchased product or number of purchased products) are extracted from the receipt image data (receipt display item extraction means) ( S-14). After extracting the receipt display item, the server 14 compares the extracted receipt display item with the set required receipt item (receipt first comparison means) (S-15).

  Specifically, the sales channel stored in the hard disk is compared with the sales channel extracted from the receipt image data, the store name stored in the hard disk is compared with the store name extracted from the receipt image data, and The stored store address is compared with the store address extracted from the receipt image data. Further, the store phone number stored in the hard disk is compared with the store phone number extracted from the receipt image data, the campaign execution period stored in the hard disk is compared with the product purchase date and time extracted from the receipt image data, and the hard disk The product name of the campaign target stored in the item 3 is compared with the product name of the purchased product extracted from the receipt image data.

  The server 14 determines whether the receipt display item corresponds to the receipt required item as a result of comparing the extracted receipt display item with the set required receipt item by the first receipt comparing unit (S-16). Note that the server 14 determines that the purchase product name in the receipt display item matches 60% or more (preferably, 70% or more match) with the campaign target product name in the receipt required item. It is assumed that the product name (receipt display item) corresponds to the campaign target product name (receipt required item). For example, when the product name of the purchased product is extracted from the receipt image data, even if there is a misreading of katakana or a misunderstanding sound, if the overall product name matches 60% or more, the product name of the purchased product is the campaign target product. It shall correspond to the name. The matching condition can be changed in the range of 60 to 100%.

  If the server 14 determines that the receipt display item does not correspond to the receipt required item as a result of comparing the receipt display item with the receipt required item by the first receipt comparing means, the server 14 sends a receipt error message to the mobile phones 11A to 11C or the smartphone 12A. To 12C (receipt error message transmission means) (S-17). A receipt error screen 40 shown in FIG. 10 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. It is assumed that the product name of the purchased product is different from the product name of the campaign target product, and the receipt does not include the campaign target product.

  On the receipt error screen 40, a [apply] button 41 and a [not apply] button 42 are displayed together with a product name error message. When the “Apply” button 41 is clicked, the campaign application initial screen 20 of FIG. 2 is displayed on the display or touch panel. Clicking the [Do Not Apply] button 42 displays a thank-you message and an exit button from the site, and clicking the exit button logs out the mobile phones 11A to 11C and the smartphones 12A to 12C from the campaign site.

  In step 16 (S-16), if the receipt display item and the necessary receipt item are compared by the receipt first comparing means, and it is determined that the receipt display item corresponds to the necessary receipt item, the server 14 uses the mobile phones 11A to 11A. It is determined whether or not a digital receipt image provided with an identifier corresponding to 11C or the smartphones 12A to 12C has been stored in the hard disk in the past (S-18). When it is determined that the digital receipt image is not stored in the hard disk, the server 14 generates a unique URL corresponding to the mobile phone 11A to 11C or the smartphone 12A to 12C as well as corresponding to the campaign (unique URL generating means) (S -19).

  After generating the unique URL, the server 14 stores the receipt image data and the personal information data in which each receipt display item corresponding to the necessary receipt item is displayed for each mobile phone 11A to 11C or each smartphone. At the same time (receipt image data storage means), the generated unique URL is stored separately for each mobile phone or each smartphone (unique URL storage means) (S-20). In the receipt image data storage means and the unique URL storage means, the server generates identifiers corresponding to the mobile phones 11A to 11C and the smartphones 12A to 12C, and sends the receipt image data, the personal information data, and the unique URL to the mobile phones 11A to 11C. It memorize | stores in a hard disk in the state linked | related with the identifier (a campaign identifier is included) of smart phone 12A-12C. After executing the receipt image data storage unit and the unique URL storage unit, the server 14 transmits a receipt reception message in the campaign to the mobile phones 11A to 11C and the smartphones 12A to 12C (reception message transmission unit), and a unique URL generation unit. Is transmitted to the corresponding mobile phones 11A to 11C and the smartphones 12A to 12C (unique URL transmitting means) (S-21).

  A campaign reception screen 43 shown in FIG. 11 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. On the campaign reception screen 43, an [apply] button 44 and a [not apply] button 45 are displayed together with a campaign reception message, and the total purchase amount, the total number of purchases, the number of applications, campaign points, and a unique URL are displayed. The When the “Apply” button 44 is clicked, the campaign application initial screen 20 of FIG. 2 is displayed on the display or touch panel. Clicking the [Do Not Apply] button 45 displays a thank-you message and an exit button from the site, and clicking the exit button logs out the mobile phones 11A to 11C and the smartphones 12A to 12C from the campaign site.

  When the receipt image data is stored in the hard disk in step 18 (S-18) (when the past receipt image data is stored by the receipt image data storage means), the server 14 is connected to the mobile phones 11A to 11C or the smartphone. The receipt display item included in the receipt image data transmitted from 12A to 12C is compared with the receipt display item included in the receipt image data stored by the receipt image data storage means (receipt second comparison means) (S-22). . Specifically, sales channel, store name, store address, store telephone number, product purchase date and time, sales channel extracted from product name and receipt image data, store name, store address, store Compare phone number, product purchase date and time, and product name.

  The server 14 determines whether or not the receipt display items match as a result of comparing the receipt display items displayed in the receipt image data by the receipt second comparing means (S-23). As a result of comparing the receipt display items included in the receipt image data by the receipt second comparison unit, the server 14 sends a receipt duplicate message to the mobile phones 11A to 11C and the smartphones 12A to 12C when the receipt display items match. Transmit (receipt duplication message transmission means) (S-24). A receipt overlap screen 46 shown in FIG. 12 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. On the receipt duplication screen 46, an “apply” button 47 and an “not apply” button 48 are displayed together with a receipt duplication message. When the “Apply” button 47 is clicked, the campaign application initial screen 20 shown in FIG. 2 is displayed on the display or touch panel. Clicking the [Do not apply] button 48 displays a thank-you message and an exit button from the site, and clicking the exit button logs out the mobile phones 11A to 11C and the smartphones 12A to 12C from the campaign site.

  When the receipt display items included in the receipt image data do not match in step 23 (S-23), the server 14 displays the receipt display included in the receipt image data transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C. The item is compared with the receipt judgment item stored by the judgment item storage means (receipt third comparison means) (S-25). The server 14 determines whether the receipt display item satisfies the condition of the receipt determination item by the receipt third comparison unit (S-26). When it is determined that the receipt display item satisfies the condition of the receipt determination item, the server 14 calculates the number of applications for the campaign from the receipt display item (application number indexing means) (S-27).

  Specifically, as shown in FIG. 4, from the purchase price (1000 yen) of the campaign target product (purchased product) in the receipt display item and the application amount (500 yen) in the receipt judgment item, the number of applications (1000/500 = 2 units), and the number of applications based on the number of purchases (2) of the campaign target product (purchased product) in the receipt display item and the required number of purchases (1) in the receipt judgment item Determine (2/1 = 2 units). The server 14 classifies and stores the determined application number for each of the mobile phones 11A to 11C and for each of the smartphones 12A to 12C (application number storage means) (S-28). In the application number storage means, the server 14 stores the application number in the hard disk in a state in which the application number is associated with the identifiers (including the campaign identifier) of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  After executing the application number storage means, the server 14 converts the purchase price of the campaign target product corresponding to each of the mobile phones 11A to 11C and each of the smartphones 12A to 12C into campaign points (campaign point conversion means) (S-29). ). Specifically, from the purchase price (1000 yen) of the campaign target product (purchased product) in the receipt display item and the application amount (500 yen) in the receipt judgment item, the purchase price is calculated as a campaign point (1000/500 = 2P). The server 14 stores the converted campaign points separately for each mobile phone 11A to 11C and each smartphone 12A to 12C (campaign point storage means) (S-30). In the campaign point storage means, the server stores the campaign points in the hard disk in a state associated with the identifiers (including the campaign identifiers) of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  Next, the server 14 calculates the total purchase price of the campaign target product corresponding to each of the mobile phones 11A to 11C and each of the smartphones 12A to 12C (cumulative price calculation means) (S-31). Specifically, if the campaign target product has already been purchased and the price is 1500 yen, the previous purchase price (1500 yen) and the current purchase price (1000 yen) are summed, and the cumulative purchase price (1500 yen + 1000 Yen = 2500 yen) is calculated. The server stores the calculated cumulative purchase price separately for each of the mobile phones 11A to 11C and each of the smartphones 12A to 12C (cumulative purchase price storage means) (S-32). In the accumulated purchase price storage means, the server 14 stores the accumulated purchase price in the hard disk in a state associated with the identifiers (including the campaign identifier) of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  Further, the server 14 calculates the cumulative purchase number of the campaign target products corresponding to the mobile phones 11A to 11C and the smartphones 12A to 12C (cumulative number calculation means) (S-33). Specifically, if you have already purchased a campaign target product and the number of purchases is 3, add the previous purchase number (3) and the current purchase number (2) to get the total purchase number (3 + 2 = 5) is calculated. The server 14 stores the calculated cumulative purchase number separately for each of the mobile phones 11A to 11C and for each of the smartphones 12A to 12C (cumulative purchase number storage means) (S-34). In the cumulative purchase quantity storage means, the server 14 stores the cumulative purchase quantity in the hard disk in a state associated with the identifiers (including the campaign identifier) of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  After implementing the cumulative purchase quantity storage means, the server 14 classifies the receipt image data on which each receipt display item corresponding to the required receipt item is displayed for each mobile phone 11A to 11C or each smartphone 12A to 12C. Store (receipt image data storage means) (S-35). Further, the server 14 transmits a receipt acceptance message in the campaign to the mobile phones 11A to 11C and the smartphones 12A to 12C (acceptance message transmission means) (S-36). A campaign reception screen 43 shown in FIG. 11 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. Note that since the receipt image data is stored in the receipt image data storage means, a unique URL is generated at that time, and the unique URL is transmitted. Therefore, the unique URL generation unit, the unique URL storage unit, and the unique URL transmission unit are not performed.

  In step 26 (S-26), when the server 14 determines that the receipt display item does not satisfy the condition of the receipt determination item, the server 14 determines the purchase price and the number of purchases for each mobile phone 11A to 11C or each smartphone 12A to 12A. Each 12C is classified and stored (S-37). The server 14 stores the purchase price and the number of purchases of merchandise in the hard disk in a state in which they are associated with identifiers (including campaign identifiers) of the mobile phones 11A to 11C and the smartphones 12A to 12C.

  The campaign application system 10 uses the mobile phones 11A to 11C and the smartphones 12A to 12C (mobile communication terminals) to carry the receipt image data of the receipt issued from the cash register while connecting to the campaign site via the Internet 13. By sending to the server 14 from the telephones 11A to 11C and the smartphones 12A to 12C, it is possible to apply for the campaign. Campaigns can be conducted in a wide area using the Internet environment.

  The campaign application system 10 can save labor, time, and cost for attaching a campaign sticker printed with a serial number to a product, and can execute a campaign at a low cost. In the campaign application system 10, the server 14 compares the receipt display item included in the receipt image data transmitted from the mobile phones 11A to 11C and the smartphones 12A to 12C with the necessary receipt item, and the receipt display item corresponds to the necessary receipt item. When receiving, the receipt receipt message in the campaign is transmitted to the mobile phones 11A to 11C and the smartphones 12A to 12C, so that the users of the mobile phones 11A to 11C and the smartphones 12A to 12C use the receipt issued from the cash register for the campaign. It is easy to apply for and users can easily participate in the campaign.

  When the receipt display item does not correspond to the required receipt item, the campaign application system 10 transmits a receipt error message to the mobile phones 11A to 11C and the smartphones 12A to 12C when applying for the campaign. It is possible to promptly notify the users of the mobile phones 11A to 11C and the smartphones 12A to 12C that it is not a service, and the users of the mobile phones 11A to 11C and the smartphones 12A to 12C quickly know whether or not to apply for the campaign. be able to.

  In the campaign application system 10, the server 14 compares the receipt image data transmitted from the mobile phones 11 </ b> A to 11 </ b> C and the smartphones 12 </ b> A to 12 </ b> C with the receipt image data stored by the receipt image data storage unit, and is included in the receipt image data. When the receipt display items match, the receipt duplicate message is transmitted to the mobile phones 11A to 11C and the smartphones 12A to 12C, so that double application by the same receipt can be prevented and the campaign can be carried out fairly neutrally. . Since the campaign application system 10 sends a receipt duplicate message to the mobile phones 11A to 11C and the smartphones 12A to 12C when the receipt display items match, the user of the mobile phones 11A to 11C and the smartphones 12A to 12C receives the double application. The users of the mobile phones 11A to 11C and the smartphones 12A to 12C can quickly know the application using the same receipt.

  In the campaign application system 10, since the server 14 compares the receipt display item with the receipt determination item and the receipt display item satisfies the receipt determination item, the campaign application system 10 determines the number of applications for the campaign. It is possible to determine the fair number of campaign applications for each 11C and for each of the smartphones 12A to 12C, and to prevent the increase in the number of applications and the leakage of the number of applications.

  FIG. 13 is a diagram illustrating an example of a campaign information screen displayed on the mobile phones 11A to 11C and the smartphones 12A to 12C. Click the unique URL displayed on the campaign reception screen 43 in FIG. 12 or call the unique URL stored in the hard disk of the mobile phones 11A to 11C or the smartphones 12A to 12C on the display or touch panel and click it, By performing the authentication procedure, it is possible to log in to the campaign site corresponding to the unique URL.

  When the unique URL is used to log in to the campaign site, the campaign information screen shown in FIG. 13 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. The campaign information screen 49 includes a “view” button 50 for the campaign detailed information, a “view” button 51 for the campaign application status, a “view” button 52 for the winning result, an “apply” button 53, and a “do not apply” button 54. Is displayed.

  When the “view” button 50 of the campaign detailed information is clicked, the server 14 transmits the detailed campaign information corresponding to the unique URL to the mobile phones 11A to 11C and the smartphones 12A to 12C (campaign information transmitting means). A detailed campaign information screen (not shown) is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. As in the case of clicking the [View] button 21 in FIG. 2, the detailed information screen displays the campaign name, the campaign implementation period, the organizer channel hosting the campaign, the campaign implementation store information, the campaign winning items, the campaign The number of selected items, the type of campaign target product, the number of product purchases corresponding to one application, the amount corresponding to one application, the campaign points corresponding to the amount, and detailed information on the campaign target product and other products are displayed.

  When the mobile phone 11A to 11C or the smartphone 12A to 12C logs in (connects) to the campaign site using the unique URL and clicks the [View] button 50, the campaign application system 10 clicks the mobile phone 11A to 11C or the smartphone 12A. Since the detailed campaign information at the time of login (connection) at ~ 12C is transmitted, the users of the mobile phones 11A-11C and the smartphones 12A-12C know the detailed contents of the campaign currently being implemented using the unique URL. be able to. The campaign application system 10 can advertise the product to be sold again using the campaign information, and can promote the sale of the product.

  When the “view” button 51 of the campaign application status is clicked, the server 14 transmits the application status of the campaign applied from the mobile phones 11A to 11C and the smartphones 12A to 12C to the mobile phones 11A to 11C and the smartphones 12A to 12C ( Application status transmission means). A campaign application details screen (not shown) is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. The application status detail screen displays the total number of campaign target products purchased, the number of campaign application units based on the total purchase number, the total purchase amount of the campaign target products, the number of campaign application units based on the total purchase amount, and the like. When the mobile phone 11A to 11C or the smartphone 12A to 12C logs in (connects) to the campaign site using the unique URL and clicks the “view” button 51, the campaign application system 10 clicks the mobile phone 11A to 11C or the smartphone 12A. Since the campaign application status at the time of login (connection) in ~ 12C is transmitted, the detailed application status of the campaigns applied so far by the users of the mobile phones 11A-11C and smartphones 12A-12C using the unique URL I can know.

  When the “view” button 52 of the campaign winning result is clicked, the server 14 transmits the winning result of the campaign applied from the mobile phones 11A to 11C and the smartphones 12A to 12C to the mobile phones 11A to 11C and the smartphones 12A to 12C ( Winning result transmission means). A campaign winning result screen (not shown) is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. On the winning result screen, the presence / absence of winning of the campaign, the winning items of the campaign, the number of applications, the application magnification, the lottery date, etc. are displayed. When the mobile phone 11A to 11C or the smartphone 12A to 12C logs in (connects) to the campaign site using the unique URL and clicks the [View] button 52, the campaign application system 10 clicks the mobile phone 11A to 11C or the smartphone 12A. Because the campaign win results at login (connection) in ~ 12C are transmitted, the winners of the campaigns applied so far by users of mobile phones 11A-11C and smartphones 12A-12C using unique URLs are known be able to.

  When the [Apply] button 53 is clicked on the campaign information screen of FIG. 13, the receipt photographing screen 24 shown in FIG. 3 is displayed on the displays of the mobile phones 11A to 11C and the touch panels of the smartphones 12A to 12C. In the campaign information screen shown in FIG. 13, when a “don't apply” button 23 is clicked, a thank-you message and an exit button from the site are displayed. Log out.

10 Campaign application system 11A to 11C Mobile phone (mobile communication terminal)
12A-12C Smartphone (mobile communication terminal)
13 Internet 14 Server

Claims (13)

Formed from a mobile communication terminal each possessed by an unspecified number of users, and a server that manages a campaign site to which the mobile communication terminal can be connected via the Internet,
The mobile communication terminal captures a receipt issued from a cash register of a store by purchase of goods or provision of services as receipt image data, and transmits the receipt image data to the server while being connected to the campaign site,
Of the various items displayed on the receipt, the server includes necessary item storage means for storing necessary receipt items necessary for participation in the campaign at the campaign site, and included in the receipt image data transmitted from the mobile communication terminal The receipt first comparison means for comparing the receipt display item and the receipt necessary item stored by the necessary item storage means, and the result of comparing the receipt display item and the receipt necessary item by the receipt first comparison means, When the receipt display item does not correspond to the receipt required item, a receipt error message transmitting means for transmitting a receipt error message to the mobile communication terminal; and when the receipt display item corresponds to the receipt required item, the receipt required item Each applicable receipt display item A receipt image data storage unit that stores receipt image data included for each mobile communication terminal and a reception message transmission unit that transmits a receipt reception message in the campaign to the mobile communication terminal. Campaign application system.   The server compares the receipt image data transmitted from the portable communication terminal with the receipt image data stored by the receipt image data storage unit, and the receipt image data by the receipt second comparison unit. 2. The campaign application system according to claim 1, further comprising: a receipt duplicate message transmitting unit that transmits a receipt duplicate message to the portable communication terminal when the receipt display items included in the receipt image data match as a result of comparing the two.   Of the various items displayed on the receipt, the server stores a determination item storage means for storing a receipt determination item for determining the number of campaign applications in the campaign site, and a receipt image transmitted from the mobile communication terminal The result of comparing the receipt display item included in the data with the receipt third comparison means for comparing the receipt judgment item stored by the judgment item storage means, and the receipt display item and the receipt judgment item by the receipt third comparison means, When the receipt display item satisfies the receipt judgment item, the application number indexing means for determining the application number of the campaign and the application number determined by the application number indexing means are stored separately for each mobile communication terminal. Claim 1 or Claim 2 which has application number storage means Yanpen application system.   Campaign point conversion means for converting at least one of the server and the mobile communication terminal into a campaign point for a purchase amount of a campaign target product or a campaign target service corresponding to each mobile communication terminal, and the campaign The campaign application system according to any one of claims 1 to 3, further comprising campaign point storage means for storing the campaign points converted by the point conversion means for each mobile communication terminal.   When the receipt comparison item corresponds to the receipt requirement item as a result of comparing the receipt display item with the receipt requirement item by the receipt first comparison means, the server corresponds to the campaign and the portable communication terminal. Unique URL generation means for generating the unique URL, and unique URL transmission means for transmitting the unique URL generated by the unique URL generation means to the corresponding mobile communication terminal, wherein the mobile communication terminal has the unique URL The campaign application system according to any one of claims 1 to 4, wherein the campaign application system can be connected to a corresponding campaign site.   When the receipt image data is transmitted several times from the mobile communication terminal, the server calculates the total purchase amount of the campaign target product corresponding to each mobile communication terminal or the total provision amount of the campaign target service. Corresponding to each mobile communication terminal, and means for storing the total purchase price of the campaign target product calculated by the total price calculation means or the cumulative provision amount of the campaign target service for each mobile communication terminal. The cumulative number calculation means for calculating the cumulative purchase number of campaign target products or the cumulative provision number of campaign target services, and the cumulative purchase number of campaign target products or the cumulative provision number of campaign target services calculated by the cumulative number calculation means. And a cumulative number storage means for storing the information separately for each mobile communication terminal. Claim 1 or campaign application system according to claim 5.   The said server has an application status transmission means which transmits the campaign application status at the time of the connection in the portable communication terminal to the portable communication terminal, when the portable communication terminal connects to the campaign site using the unique URL. Or the campaign application system of Claim 6.   The said server has a winning result transmission means which transmits the campaign winning result at the time of the connection in the portable communication terminal to the portable communication terminal when the portable communication terminal connects to the campaign site using the unique URL. The campaign application system according to claim 7.   6. The server according to claim 5, further comprising campaign information transmitting means for transmitting, when the mobile communication terminal is connected to a campaign site using the unique URL, campaign information when the mobile communication terminal is connected to the mobile communication terminal. The campaign application system according to claim 8.   The receipt display item includes a store telephone number included in the receipt image data, a product purchase date / time or service provision date / time included in the receipt image data, a product name of the purchased product included in the receipt image data, or a service provided. 10. A service name is included, and the receipt required items include a telephone number of a store that is carrying out a campaign, a campaign implementation period, a campaign target product name, or a campaign target service name. The campaign application system described.   In the receipt first comparison means, when the product name of the purchased product or the service name of the provided service in the receipt display item matches 60% or more of the campaign target product name or the campaign target service name of the receipt required item The campaign application system according to claim 10, wherein the receipt display item corresponds to the receipt required item.   The receipt display item includes a sales channel or a service provision channel of a product included in the receipt image data, a store name included in the receipt image data, and a store address included in the receipt image data, 12. The application for a campaign according to claim 10 or claim 11, wherein the receipt required items include a product sales channel or a service providing channel, a name of a store where the campaign is executed, and an address of the store where the campaign is executed. system.   The receipt determination item includes the purchase price of the purchased product or the provided service price included in the receipt image data, the purchase number of the purchased product or the provided service number included in the receipt image data, and the receipt The required items include the application amount of the campaign target product that can be applied to the campaign or the application amount of the campaign target service, the required purchase number of the campaign target product that can be applied to the campaign, or the required provision number of the campaign target service. The campaign application system according to any one of claims 12 to 12.

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