JP2013214216A - Social game advertisement delivery device, social game recording device, social game delivery device, and social game recording system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a social game advertisement delivery device or the like capable of sorting advertisements having an effect of motivating a user to start a social game from advertisements having no effect.SOLUTION: The social game advertisement delivery device in which delivery of an advertisement ID to a Web page for a social game start screen via a portable terminal is blocked by a social networking side provider device, includes: first storage means that receives an advertisement ID and a first browser ID from a portable terminal and stores the received advertisement ID associated with the first browser ID; and second storage means that receives a user ID and a second browser ID from a portable terminal and stores the received user ID associated with the second browser ID. The social game advertisement delivery device associates the advertisement ID with the user ID by associating the first browser ID with the second browser ID.

Description

  The present invention relates to online marketing of social games.

  In recent years, social games distributed on social networking sites have become popular (see Non-Patent Document 1 and Non-Patent Document 2).

"Mobage", [online], [March 30, 2012 search], Internet <URL: http://sp.mbga.jp> “GREE”, [online], [March 30, 2012 search], Internet <URL: http://t.gree.jp/>

  For this reason, in the field of online marketing, a network system for distributing advertisements related to social games to various electronic media (Web pages, e-mails, etc.) and guiding users to social games has been constructed. If it becomes possible to select effective and ineffective advertisements to motivate the start of the game, the number of users of social games will be further increased by focusing on delivering more effective advertisements. Is possible.

  Therefore, the present invention provides a social game advertisement distribution device, a social game recording device, a social game distribution device capable of selecting an effective advertisement and an ineffective advertisement for motivating a user to start a social game, and An object is to provide a social game recording system.

  According to the present invention, the above problem is solved by the following means.

  The present invention relates to a social game connected to a network in which a social networking site providing device for providing a social networking site, a social game distribution device for distributing a social game on the social networking site, and a mobile terminal are connected. A social game advertisement distribution device that distributes an advertisement to an electronic medium and redirects a mobile terminal that has selected and processed the distributed advertisement to a social game initial startup screen web page provided by the social networking site providing device, The advertisement ID of the advertisement that has been subjected to the selection process and the first viewer ID that identifies the viewer of the advertisement that has been subjected to the selection process are received from the mobile terminal that has processed the advertisement distributed to the electronic medium, and the received advertisement ID And the first viewer ID And a first storage means for storing and a mobile terminal that starts a social game on the social game initial startup screen web page and receives the social game start screen web page from the social game distribution device, A second user ID that identifies a user and a second viewer ID that identifies a viewer of the web page for the social game start screen are received, and the received user ID and the second viewer ID are stored in association with each other. Storage of the advertisement ID via the mobile terminal to the social game start screen web page is blocked by the social networking site providing device, and the first viewer ID and the first The advertisement ID stored in the first storage means by associating with the two viewer IDs A user ID stored in the second storage means is associated, it is a social game advertisement distribution device according to claim.

  The present invention also provides a social networking site providing device for providing a social networking site, a social game distribution device for distributing a social game on the social networking site, a mobile terminal, and an advertisement relating to the social game to an electronic medium. An advertisement of the advertisement that has been selected and processed from the mobile terminal that is connected to the network to which the social game advertisement distribution apparatus is connected and that has been redirected from the social game advertisement distribution apparatus by selecting the advertisement distributed to the electronic medium Receiving the ID, the first viewer ID for identifying the viewer of the selection-processed advertisement, and the distributor ID for specifying the social game advertisement distribution device that has distributed the selection-processed advertisement; and the received advertisement ID And first viewer ID and distributor ID First storage means for storing, redirect means for redirecting the redirected mobile terminal to a social game initial startup screen web page provided by the social networking site providing apparatus, and the social game initial startup screen web page The user ID that identifies the user of the social game and the viewer of the web page for the social game start screen are identified from the mobile terminal that has started the social game and received the web page for the social game start screen from the social game distribution device. And a second storage means for storing the received user ID and the second viewer ID in association with each other, the mobile phone to the social game start screen web page Delivery of advertising ID via the terminal The social networking site providing device blocks the advertisement ID and distributor ID stored in the first storage means and the first ID by associating the first viewer ID with the second viewer ID. 2 is a social game recording device characterized by being associated with a user ID stored in a storage means.

  In addition, the present invention is a social game distribution device that is connected to a network to which a social networking site providing device that provides a social networking site and a mobile terminal are connected, and distributes a social game on the social networking site. The advertisement ID of the advertisement that has been subjected to the selection process and the first viewer ID that identifies the viewer of the advertisement that has been subjected to the selection process are received from the mobile terminal that has performed the selection process of the advertisement distributed to the electronic medium. First storage means for storing the advertisement ID and the first viewer ID in association with each other, and redirect means for redirecting the selection-processed mobile terminal to the social game initial startup screen Web page provided by the social networking site providing device And the social game initial startup screen We A user ID that identifies a user of the social game and a viewer of the web page for the social game start screen are identified from the mobile terminal that starts the social game on the page and receives the web page for the social game start screen from the social game distribution device. A second storage unit that receives the second browser ID to be identified and stores the received user ID and the second browser ID in association with each other, and the web page for the social game start screen Delivery of the advertisement ID via the mobile terminal is blocked by the social networking site providing device, and the first viewer ID and the second viewer ID are associated with each other and stored in the first storage means. The advertisement ID and the user ID stored in the second storage means are associated with each other. It is a social game distribution device for.

  The present invention is also a social game recording system in which the social game advertisement distribution device, the social game recording device, or the social game distribution device is connected to a network.

  According to the present invention, a social game advertisement distribution device, a social game recording device, a social game distribution device capable of selecting an effective advertisement and an ineffective advertisement for motivating a user to start a social game, and A social game recording system can be provided.

It is a figure which shows schematic structure of the social game recording system which concerns on 1st Embodiment of this invention. It is a figure which shows the schematic operation example of the social game recording system which concerns on 1st Embodiment of this invention. It is a figure which shows schematic structure of the social game recording system which concerns on 2nd Embodiment of this invention. It is a figure which shows the schematic operation example of the social game recording system which concerns on 2nd Embodiment of this invention. It is a figure which shows schematic structure of the social game recording system which concerns on 3rd Embodiment of this invention. It is a figure which shows the schematic operation example of the social game recording system which concerns on 3rd Embodiment of this invention. It is the schematic which shows the transition of the web page in the social game recording system which concerns on Example 1 of this invention. It is the schematic which shows the transition of the web page in the social game recording system which concerns on the comparative example 1. FIG.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated, referring attached drawing.

[Social Game Recording System According to First Embodiment of the Present Invention]
FIG. 1 is a diagram showing a schematic configuration of a social game recording system according to the first embodiment of the present invention.

  As shown in FIG. 1, the social game recording system according to the first embodiment of the present invention includes a social networking site providing device 40 that provides a social networking site, and a social game distribution device that distributes a social game on the social networking site. 50, an electronic medium providing server 20 (e.g., a web server) that provides a mobile terminal 10 (e.g., a smartphone), an electronic medium (e.g., a blog, a portal site, an e-mail, an application that operates on a smartphone), and social This is a computer network system in which a social game advertisement distribution device 30 that distributes advertisements related to games to an electronic medium is connected to a network 70 (for example, the Internet).

  FIG. 2 is a diagram showing a schematic operation example of the social game recording system according to the first embodiment of the present invention, FIG. 2 (a) is a diagram showing a schematic operation example, and FIG. 2 (b) is a first storage means. FIG. 2C is a diagram illustrating an example of the second storage unit.

(Step S1-1)
As shown in FIG. 2, in the social game recording system according to the first embodiment of the present invention, first, the mobile terminal 10 transmits an electronic medium transmission request to the electronic medium providing server 20.

(Step S1-2)
Next, the electronic medium providing server 20 transmits the electronic medium to the mobile terminal 10.

(Step S1-3)
Next, the mobile terminal 10 receives the electronic medium from the electronic medium providing server 20, and transmits an advertisement distribution request to the social game advertisement distribution device 30 based on a script, a hyperlink, or the like described in the electronic medium. .

(Step S1-4)
Next, the social game advertisement distribution device 30 transmits an advertisement to the mobile terminal 10. The mobile terminal 10 receives the advertisement from the social game advertisement distribution device 30. Thereby, the advertisement regarding the social game is displayed on the electronic medium. The advertisement related to the social game is an electronic data including an advertisement text related to the social game, an advertisement ID for specifying the advertisement, and a script or a hyperlink that redirects the mobile terminal when the advertisement is selected (eg, clicked). is there.

(Step S1-5)
Next, the mobile terminal 10 performs a selection process on the advertisement distributed to the electronic medium, and the selection process is performed on the social game advertisement distribution apparatus 30 based on a script or a hyperlink included in the selection-processed advertisement. The advertisement ID of the advertisement (for example, included in the advertisement subjected to the selection process) and the first viewer ID (eg, cookie) that identifies the viewer of the advertisement subjected to the selection process are transmitted.

(Step S1-6)
Next, the social game advertisement distribution apparatus 30 receives the advertisement ID and the first viewer ID from the mobile terminal 10, and as shown in FIG. 2B, the received advertisement ID, the first viewer ID, and these. Is stored in association with the date and time when the message is received (an example of first storage means in the first embodiment of the present invention). The “number” in FIG. 2B is a value that uniquely identifies each record in the table shown in FIG. 2B. The received advertisement ID, first viewer ID, and these are received. It is generated by the social game advertisement distribution device 30 when the date and time are stored in association with each other.

(Steps S1-7, S1-8)
Next, the social game advertisement distribution device 30 redirects the mobile terminal 10 to the social game initial activation screen web page provided by the social networking site providing device 40.

(Step S1-9)
Next, the social networking site providing apparatus 40 transmits a web page for a social game initial activation screen to the mobile terminal 10. In the first embodiment of the present invention, an activation button for requesting activation of a social game is displayed on the social game initial activation screen web page.

(Step S1-10)
Next, the mobile terminal 10 receives the social game initial startup screen Web page, starts the social game on the received social game initial startup screen Web page (in the first embodiment of the present invention, the social game Clicking the start button displayed on the first start screen Web page), a social game start request is transmitted to the social networking site providing apparatus 40.

(Step S1-11)
Next, the social networking site providing apparatus 40 transmits a platform web page to the mobile terminal 10. Various web pages distributed from the social game distribution device 50 are displayed on the platform web page, and the platform web page is used as a platform for various web pages distributed from the social game distribution device 50.

(Step S1-12)
Next, the mobile terminal 10 receives the platform web page from the social networking site providing device 40, and the social game distribution device 50 is socially connected to the social game distribution device 50 based on the script or hyperlink described in the platform web page. A transmission request for the game start screen web page is transmitted.

(Step S1-13)
Next, the social game distribution device 50 transmits a social game start screen web page to the mobile terminal 10. The mobile terminal 10 receives the social game start screen web page from the social game distribution device 50 and displays it on the previously received platform web page. The social game start screen web page describes a user ID that identifies the user of the mobile terminal 10 as a social game user. When the social game distribution device 50 receives a social game start request from the mobile terminal 10, the social game distribution device 50 generates a user ID and assigns the user ID to the mobile terminal 10.

(Step S1-14)
Next, the mobile terminal 10 changes the received social game start screen web page to the social game advertisement distribution device 30 based on the script or hyperlink described in the received social game start screen web page. The described user ID and the second viewer ID (for example, cookie) that identifies the viewer of the web page for the social game start screen are transmitted.

(Step S1-15)
Next, the social game advertisement distribution apparatus 30 receives the user ID and the second viewer ID from the mobile terminal 10, and receives the received user ID, the second viewer ID, and these as shown in FIG. Is stored in association with the date and time when the message is received (an example of second storage means in the second embodiment of the present invention). Note that the “number” in FIG. 2C is a number that uniquely identifies each record in the table shown in FIG. 2C. The received user ID, second viewer ID, and these are received. When the date and time are stored in association with each other, the social game advertisement distribution device 30 generates the date and time.

  According to the social game recording system which concerns on 1st Embodiment of this invention demonstrated above, the social game distributor who manages the social game delivery apparatus 50 uses the user ID as a clue, and the social of the user who started the social game It is possible to identify advertisements viewed before the game starts.

  In other words, a social game distributor assigns a user ID to a user who has started a social game using the social game distribution device 50. In the field of social game online marketing, Since the delivery of the advertisement ID via the mobile terminal 10 is blocked by the social networking site providing device 40, conventionally, the social game distributor cannot associate the user ID assigned to the user with the advertisement ID. It was.

  In addition, in the field of online marketing of social games, a third party requested by a social game distributor specifies an advertisement ID for identifying an advertisement and a viewer of the advertisement for the purpose of measuring the advertising effect. A value (eg, cookie) may be stored in association with each other, but the value assigned to the user who started the social game by the distributor of the social game is a user ID and a value that identifies the viewer of the advertisement Since it is not (example: cookie), even if the social game distributor makes an inquiry to a third party as described above, the value that identifies the viewer of the advertisement stored by the third party (example: cookie) Since it is unknown which user ID corresponds to which user ID, the advertisement that was viewed before the start of the social game of the user who started the social game is specified It can not, could not be associated with a user ID and the advertisement ID.

  However, according to the social game recording system according to the first embodiment of the present invention, the advertisement ID stored in the first storage means and the second ID are associated with the first viewer ID and the second viewer ID. Since the user ID stored in the storage means is associated, the social game distributor can associate the user ID with the advertisement ID.

  Therefore, according to the social game recording system according to the first embodiment of the present invention, the distributor of the social game specifies the advertisement viewed before the start of the social game of the user who started the social game using the user ID as a clue. Therefore, it is possible to specify which advertisement the user of the mobile terminal 10 has viewed to start the social game.

  Therefore, according to the social game recording system according to the first embodiment of the present invention, a more effective advertisement can be obtained by selecting an effective advertisement and an ineffective advertisement for motivating the user to start a social game. Therefore, the social game distributor can increase the number of users of the social game.

  In the case where the first viewer ID is associated with the second viewer ID, the first viewer ID having the latest received date and time is associated with the second viewer ID (see “ The first viewer ID “latest received date and time” can be associated with the advertisement ID of the advertisement that the user of the mobile terminal 10 was browsing immediately before starting the social game and the user ID of the user. The advertisement which made the user of the portable terminal 10 form the direct motive which starts a social game can be specified. Therefore, more effective advertisements can be distributed with priority, and the number of social game users can be dramatically increased.

[Social Game Recording System According to Second Embodiment of the Present Invention]
FIG. 3 is a diagram showing a schematic configuration of a social game recording system according to the second embodiment of the present invention.

  As shown in FIG. 3, the social game recording system according to the first embodiment of the present invention includes a social networking site providing device 40 that provides a social networking site, and a social game distribution device that distributes a social game on the social networking site. 50, an electronic medium providing server 20 (e.g., a web server) that provides a mobile terminal 10 (e.g., a smartphone), an electronic medium (e.g., a blog, a portal site, an e-mail, an application that operates on a smartphone), and social This is a computer network system in which a social game advertisement distribution device 30 that distributes advertisements related to games to an electronic medium and a social game recording device 60 are connected to a network 70 (eg, the Internet).

  FIG. 4 is a diagram showing a schematic operation example of the social game recording system according to the second embodiment of the present invention, FIG. 4 (a) is a diagram showing a schematic operation example, and FIG. 4 (b) is a first storage means. FIG. 4C is a diagram showing an example of the second storage means.

(Step S2-1)
As shown in FIG. 4, in the social game recording system according to the second embodiment of the present invention, first, the mobile terminal 10 transmits an electronic medium transmission request to the electronic medium providing server 20.

(Step S2-2)
Next, the electronic medium providing server 20 transmits the electronic medium to the mobile terminal 10.

(Step S2-3)
Next, the mobile terminal 10 receives the electronic medium from the electronic medium providing server 20, and transmits an advertisement distribution request to the social game advertisement distribution device 30 based on a script, a hyperlink, or the like described in the electronic medium. .

(Step S2-4)
Next, the social game advertisement distribution device 30 transmits an advertisement to the mobile terminal 10. The mobile terminal 10 receives the advertisement from the social game advertisement distribution device 30. Thereby, the advertisement regarding the social game is displayed on the electronic medium. The advertisement related to the social game is an electronic data including an advertisement text related to the social game, an advertisement ID for specifying the advertisement, and a script or a hyperlink that redirects the mobile terminal when the advertisement is selected (eg, clicked). is there.

(Step S2-5)
Next, the mobile terminal 10 performs a selection process on the advertisement distributed to the electronic medium, and the selection process is performed on the social game advertisement distribution apparatus 30 based on a script or a hyperlink included in the selection-processed advertisement. The advertisement ID of the advertisement (for example, included in the selected advertisement) is transmitted.

(Steps S2-6, S2-7)
Next, the social game advertisement distribution device 30 redirects the mobile terminal 10 to the social game recording device 60. At the time of this redirection, the social game advertisement distribution device 30 transmits the advertisement ID received from the mobile terminal 10 and the distributor ID that identifies the social game advertisement distribution device 30 to the mobile terminal, and the mobile terminal 10 The advertisement ID received from the advertisement distribution device 30, the distributor ID, and the first viewer ID (eg, cookie) that identifies the viewer of the advertisement are transmitted to the social game recording device 60.

(Step S2-8)
Next, the social game recording device 60 receives the advertisement ID, the distributor ID, and the first viewer ID from the mobile terminal 10, and as shown in FIG. 4B, the received advertisement ID, the distributor ID, The first viewer ID and the date and time when these are received are stored in association with each other (an example of first storage means in the second embodiment of the present invention). The “number” in FIG. 4B is a value that uniquely identifies each record in the table shown in FIG. 4B, and includes the received advertisement ID, distributor ID, and first viewer ID. It is generated by the social game recording device 60 when the date and time when these are received are stored in association with each other.

(Steps S2-9, S2-10)
Next, the social game recording device 60 redirects the mobile terminal 10 to the social game initial activation screen Web page provided by the social networking site providing device 40.

(Step S2-11)
Next, the social networking site providing apparatus 40 transmits a web page for a social game initial activation screen to the mobile terminal 10. Also in the second embodiment of the present invention, as in the first embodiment of the present invention, an activation button for requesting activation of a social game is displayed on the social game initial activation screen web page.

(Step S2-12)
Next, the mobile terminal 10 receives the social game initial startup screen Web page, starts the social game on the received social game initial startup screen Web page (in the second embodiment of the present invention, the social game Clicking the start button displayed on the first start screen Web page), a social game start request is transmitted to the social networking site providing apparatus 40.

(Step S2-13)
Next, the social networking site providing apparatus 40 transmits a platform web page to the mobile terminal 10. Various web pages distributed from the social game distribution device 50 are displayed on the platform web page, and the platform web page is used as a platform for various web pages distributed from the social game distribution device 50.

(Step S2-14)
Next, the mobile terminal 10 receives the platform web page from the social networking site providing device 40, and the social game distribution device 50 is provided with a social game on the basis of a script or a hyperlink described in the platform web page. A transmission request for the start screen web page is transmitted.

(Step S2-15)
Next, the social game distribution device 50 transmits a social game start screen web page to the mobile terminal 10. The mobile terminal 10 receives the social game start screen web page from the social game distribution device 50 and displays it on the previously received platform web page. The social game start screen web page describes a user ID that identifies the user of the mobile terminal 10 as a social game user. When the social game distribution device 50 receives a social game start request from the mobile terminal 10, the social game distribution device 50 generates a user ID and assigns the user ID to the mobile terminal 10.

(Step S2-16)
Next, the mobile terminal 10 describes the received social game start screen web page with respect to the social game recording device 60 based on the script or hyperlink described in the received social game start screen web page. The user ID and the second viewer ID (for example, cookie) that identifies the viewer of the web page for the social game start screen are transmitted.

(Step S2-17)
Next, the social game recording device 60 receives the user ID and the second viewer ID from the mobile terminal 10, and as shown in FIG. 4C, receives the received user ID, the second viewer ID, and these. The received date and time are stored in association with each other (an example of second storage means in the second embodiment of the present invention). The “number” in FIG. 4C is a number that uniquely identifies each record in the table shown in FIG. 4C. The received user ID, second viewer ID, and these are received. It is generated by the social game recording device 60 when the date and time are stored in association with each other.

  According to the social game recording system according to the second embodiment described above, similarly to the social game recording system according to the first embodiment of the present invention, the distributor of the social game uses the user ID as a clue, Since it is possible to specify an advertisement viewed before the start of the social game of the user who started the game, it is possible to specify which advertisement the user of the mobile terminal 10 has viewed to start the social game. .

  Furthermore, according to the social game recording system which concerns on 2nd Embodiment of this invention, by matching 1st viewer ID and 2nd viewer ID, in addition to advertisement ID, distributor ID is also made into user ID. In order to be associated, the distributor of the social game uses the user ID as a clue to identify the advertisement viewed before the social game start of the user who started the social game, in addition to which social game advertisement distribution this advertisement is It is possible to identify the distribution from the device 30, and to identify which advertisement distributed from which social game advertisement distribution device 30 the user of the mobile terminal 10 has reached to start the social game Is possible.

  Therefore, according to the social game recording system according to the second embodiment of the present invention, in addition to selecting an effective advertisement and an ineffective advertisement for motivating the user to start a social game, there is an effect. By selecting the social game advertisement distribution device 30 and the ineffective social game advertisement distribution device 30, it becomes possible to concentrate the more effective advertisement from the more effective social game advertisement distribution device 30. Therefore, the distributor of the social game can increase the number of users of the social game.

  Further, in the social game recording system according to the second embodiment, when the first viewer ID and the second viewer ID are associated with each other, the first viewer ID with the latest received date and time is designated as the second viewer ID. (The first viewer ID with the latest “received date” in FIG. 4B), the advertisement ID of the advertisement that the user of the mobile terminal 10 was browsing immediately before starting the social game, Since it is possible to associate the distributor ID that identifies the social game advertisement distribution apparatus 30 that has distributed this advertisement with the user ID of this user, which advertisement distributed from which social game advertisement distribution apparatus 30 is mobile It can be specified whether the user of the terminal 10 has formed a direct motive for starting a social game. Therefore, more effective advertisements can be distributed mainly from the more effective social game advertisement distribution apparatus 30, and the number of social game users can be dramatically increased.

[Social Game Recording System According to Third Embodiment of the Present Invention]
FIG. 5 is a diagram showing a schematic configuration of a social game recording system according to the third embodiment of the present invention.

  As shown in FIG. 5, the social game recording system according to the third embodiment of the present invention includes a social networking site providing device 40 that provides a social networking site, and a social game distribution device that distributes a social game on the social networking site. 50, an electronic medium providing server 20 (for example, a web server) that provides a mobile terminal 10 (for example, a smartphone) and an electronic medium (for example, a blog, a portal site, an e-mail, and an application that operates on a smartphone). A computer network system connected to a network 70 (eg, the Internet).

  FIG. 6 is a diagram showing a schematic operation example of the social game recording system according to the third embodiment of the present invention, FIG. 6 (a) is a diagram showing a schematic operation example, and FIG. 6 (b) is a first storage means. FIG. 6C is a diagram illustrating an example of the second storage unit.

(Step S3-1)
As shown in FIG. 6, in the social game recording system according to the third embodiment of the present invention, first, the mobile terminal 10 transmits an electronic medium transmission request to the electronic medium providing server 20.

(Step S3-2)
Next, the electronic medium providing server 20 transmits the electronic medium to the mobile terminal 10. This electronic medium describes an advertisement related to a social game, and the advertisement related to the social game is displayed on the electronic medium. The advertisement relating to the social game is electronic data including an advertisement text relating to the social game, an advertisement ID for identifying the advertisement, and a script or hyperlink that redirects the mobile terminal when the advertisement is selected (eg, clicked).

(Step S3-3)
Next, the mobile terminal 10 performs a selection process on the advertisement distributed to the electronic medium, and the advertisement subjected to the selection process for the social game distribution device 50 based on a script, a hyperlink, or the like included in the selection-processed advertisement. Advertisement ID (e.g., included in the selected advertisement) and a first viewer ID (e.g., cookie) that identifies the viewer of the selected advertisement.

(Step S3-4)
Next, the social game distribution device 30 receives the advertisement ID and the first viewer ID from the mobile terminal 10, and as shown in FIG. 6B, receives the received advertisement ID, the first viewer ID, and these. The received date and time are stored in association with each other (an example of first storage means in the third embodiment of the present invention). The “number” in FIG. 6B is a value that uniquely identifies each record in the table shown in FIG. 6B. The received advertisement ID, first viewer ID, and these are received. When the date and time are stored in association with each other, the social game distribution device 30 generates the date and time.

(Steps S3-5, S3-6)
Next, the social game distribution device 30 redirects the mobile terminal 10 to the social game initial activation screen web page provided by the social networking site providing device 40.

(Step S3-7)
Next, the social networking site providing apparatus 40 transmits a web page for a social game initial activation screen to the mobile terminal 10. Also in the third embodiment of the present invention, as in the first embodiment of the present invention, an activation button for requesting activation of a social game is displayed on the social game initial activation screen web page.

(Step S3-8)
Next, the mobile terminal 10 receives the social game initial startup screen Web page, starts the social game on the received social game initial startup screen Web page (in the third embodiment of the present invention, the social game Clicking the start button displayed on the first start screen Web page), a social game start request is transmitted to the social networking site providing apparatus 40.

(Step S3-9)
Next, the social networking site providing apparatus 40 transmits a platform web page to the mobile terminal 10. Various web pages distributed from the social game distribution device 50 are displayed on the platform web page, and the platform web page is used as a platform for various web pages distributed from the social game distribution device 50.

(Step S3-10)
Next, the mobile terminal 10 receives the platform web page from the social networking site providing device 40, and the social game distribution device 50 is provided with a social game on the basis of a script or a hyperlink described in the platform web page. A transmission request for the start screen web page is transmitted.

(Step S3-11)
Next, the social game distribution device 50 transmits a social game start screen web page to the mobile terminal 10. The mobile terminal 10 receives the social game start screen web page from the social game distribution device 50 and displays it on the previously received platform web page. The social game start screen web page describes a user ID that identifies the user of the mobile terminal 10 as a social game user. When the social game distribution device 50 receives a social game start request from the mobile terminal 10, the social game distribution device 50 generates a user ID and assigns the user ID to the mobile terminal 10.

(Step S3-12)
Next, the mobile terminal 10 describes the received social game start screen web page to the social game distribution device 50 based on the script or hyperlink described in the received social game start screen web page. The user ID and the second viewer ID (for example, cookie) that identifies the viewer of the web page for the social game start screen are transmitted.

(Step S3-13)
Next, the social game distribution device 50 receives the user ID and the second viewer ID from the mobile terminal 10, and as shown in FIG. 6C, receives the received user ID, the second viewer ID, and these. The received date and time are stored in association with each other (an example of second storage means in the third embodiment of the present invention). The “number” in FIG. 6C is a number that uniquely identifies each record in the table shown in FIG. 6C. The received user ID, second viewer ID, and these are received. When the date and time are stored in association with each other, the social game distribution device 50 generates the date and time.

  According to the social game recording system according to the third embodiment of the present invention described above, as in the social game recording system according to the first embodiment of the present invention, the distributor of the social game uses the user ID as a clue. Since it is possible to specify an advertisement viewed before the start of the social game of the user who started the social game, it is possible to specify which advertisement the user of the mobile terminal 10 has viewed to start the social game. It becomes possible.

  Therefore, according to the social game recording system according to the third embodiment of the present invention, a more effective advertisement can be obtained by selecting an effective advertisement and an ineffective advertisement for motivating the user to start a social game. Therefore, the social game distributor can increase the number of users of the social game.

  Moreover, also in the social game recording system according to the third embodiment of the present invention, the first viewer ID and the second viewer ID are made to correspond as in the social game recording system according to the first embodiment of the present invention. In this case, the first viewer ID having the latest received date / time is associated with the second viewer ID (the first viewer ID having the latest “received date / time” in FIG. 2B), whereby the mobile terminal 10. Since it is possible to associate the advertisement ID of the advertisement that was viewed immediately before the user started the social game with the user ID of the user of the mobile terminal 10, it is possible to directly start the social game for the user of the mobile terminal 10. It is possible to identify an advertisement that has formed a special motive. Therefore, more effective advertisements can be distributed with priority, and the number of social game users can be dramatically increased.

  FIG. 7 is a schematic diagram showing transition of Web pages in the social game recording system according to the first embodiment of the present invention. The social game recording system according to Example 1 of the present invention is an example of the social game recording system according to the first embodiment of the present invention.

  In the social game recording system according to the first embodiment of the present invention, an advertisement 31 (advertisement ID = 31) and an advertisement 32 (advertisement ID = 32) and an advertisement 33 (advertisement ID = 33) are displayed.

  The user A to F clicks one of the advertisements 31 to 33 while browsing either the blog 21 or the e-mail 22, and is used for the social game initial startup screen provided by the social networking site providing apparatus 40 Redirected to the web page 41.

  Thereafter, the users A to F both receive the social game start screen web page 51 from the social game distribution device 50 by clicking the start button displayed on the social game initial start screen web page 41.

  However, the user A interrupts the social game after receiving the social game start screen web page 51. On the other hand, the user B to the user F further advance the social game, and receive the social game web page provided after the social game start screen web page 51. More specifically, after receiving the social game start screen web page 51, the user B further advances the social game and receives the social game web page 52. Further, after receiving the social game start screen web page 51, the user C further advances the social game and receives the social game web pages 52 and 53. In addition, after receiving the social game start screen web page 51, the user D further advances the social game and receives the social game web pages 52, 53, and 54. In addition, after receiving the social game start screen web page 51, the users E and F further advance the social game and receive the social game web pages 52, 53, 54, 55, and 56.

  According to the social game recording system according to the first embodiment of the present invention, as shown in FIG. 7, the users A to F and the advertisements 31 to 33 are associated with each other (“received” in FIG. 2B). “Date and time” is associated with the latest advertisement ID.), It can be specified that the user A has browsed the advertisement 33 and started the social game, and the user B has browsed the advertisement 33 and started the social game. Can identify that user C has viewed the advertisement 31 and started a social game, can identify that user D has viewed the advertisement 31 and started the social game, It can be specified that the users E and F have browsed the advertisement 32 and started the social game.

  Here, as an example, assuming that a user who advances a social game performs item charging many times and is a good user for a social game distributor, the users A to F are (users E, F) → ( This means that the user D is an excellent user in the order of (user D) → (user C) → (user B) → (user A), and the advertisements 31 to 33 are (advertisement 32) → (advertisement 31) → (advertisement 33). ) In the order of the advertisement (effectively, the advertisement is in the order of (advertisement 33) → (advertisement 31) → (advertisement 32)).

  Therefore, the social game distributor can dramatically increase the number of users of the social game by distributing the advertisement 32 with priority.

[Comparative Example 1]
FIG. 8 is a schematic diagram showing transition of Web pages in the social game recording system according to Comparative Example 1.

  In the social game recording system according to Comparative Example 1, since the users A to F and the advertisements 31 to 33 are not associated with each other, the users A to F browse the advertisements 31 to 33 and start the social game. It is not possible to identify whether

  Therefore, in Comparative Example 1, it is not possible to specify which of the advertisements 31 to 33 is an effective advertisement and which is an ineffective advertisement, and the superiority or inferiority of the advertisements 31 to 33 cannot be assigned.

  Therefore, the distributor of the social game is forced to distribute the advertisements 31 to 33, for example, and distributes the advertisement 33 having the least effect in some cases. For this reason, the distributor of the social game according to the comparative example 1 cannot increase the number of users of the social game at all, and the social game distributor according to the first embodiment of the present invention is greatly drained, Just spending money unnecessarily makes it impossible to fully recover social game development investment costs. In some cases, it is necessary to withdraw from the social game distribution business.

  As mentioned above, although embodiment and the Example of this invention were described, these description is related to an example of this invention, and this invention is not limited at all by these description.

DESCRIPTION OF SYMBOLS 10 Mobile terminal 20 Electronic medium provision server 21 Blog 22 E-mail 30 Social game advertisement delivery apparatus 31-33 Advertisement 40 Social networking site provision apparatus 41 Social game initial startup screen web page 50 Social game delivery apparatus 51 Social game start screen web Pages 52 to 56 Social game Web page 60 Social game recording device 70 Network

Claims (4)

A social networking site providing device that provides a social networking site, a social game distribution device that distributes a social game on the social networking site, and a mobile terminal are connected to a connected network, and advertisements related to social games are electronic media A social game advertisement distribution device that redirects a mobile terminal that has been distributed to and distributed to a social game initial activation screen web page provided by the social networking site providing device,
Receiving the advertisement ID of the advertisement that has been subjected to the selection process and the first viewer ID that identifies the viewer of the advertisement that has been subjected to the selection process from the mobile terminal that has processed the advertisement distributed to the electronic medium; First storage means for storing the ID and the first viewer ID in association with each other;
The user ID and the social game start that specify the user of the social game from the mobile terminal that has started the social game on the social game initial startup web page and received the social game start screen web page from the social game distribution device Second storage means for receiving a second viewer ID for identifying a viewer of the web page for screen, and storing the received user ID and the second viewer ID in association with each other;
With
The delivery of the advertisement ID via the mobile terminal to the social game start screen web page is blocked by the social networking site providing device,
By associating the first viewer ID with the second viewer ID, the advertisement ID stored in the first storage unit and the user ID stored in the second storage unit are associated with each other.
A social game advertisement distribution device characterized by that. A social networking site providing apparatus that provides a social networking site, a social game distribution apparatus that distributes social games on the social networking site, a mobile terminal, and a social game advertisement distribution apparatus that distributes advertisements related to social games to an electronic medium Connected to the connected network,
A first process of selecting an advertisement distributed to the electronic medium and identifying an advertisement ID of the advertisement subjected to the selection process and a viewer of the advertisement subjected to the selection process from the mobile terminal redirected from the social game advertisement distribution apparatus. A browser ID and a distributor ID that identifies the social game advertisement distribution device that distributed the selection-processed advertisement are received, and the received advertisement ID, the first viewer ID, and the distributor ID are stored in association with each other. First storage means for
Redirect means for redirecting the redirected mobile terminal to a web page for a social game initial activation screen provided by the social networking site providing device;
The user ID and the social game start that specify the user of the social game from the mobile terminal that has started the social game on the social game initial startup web page and received the social game start screen web page from the social game distribution device Second storage means for receiving a second viewer ID for identifying a viewer of the web page for screen, and storing the received user ID and the second viewer ID in association with each other;
With
The delivery of the advertisement ID via the mobile terminal to the social game start screen web page is blocked by the social networking site providing device,
By associating the first viewer ID with the second viewer ID, the advertisement ID and distributor ID stored in the first storage means correspond to the user ID stored in the second storage means. Attached,
A social game recording device characterized by that. A social game distribution device for distributing a social game on the social networking site, connected to a network to which a social networking site providing device for providing a social networking site and a mobile terminal are connected,
An advertisement ID of the advertisement that has been subjected to the selection process and a first viewer ID that identifies a viewer of the advertisement that has been subjected to the selection process are received from the mobile terminal that has selected and processed the advertisement distributed to the electronic medium, and the received advertisement First storage means for storing the ID and the first viewer ID in association with each other;
Redirection means for redirecting the selected mobile terminal to a social game initial startup screen web page provided by the social networking site providing device;
The user ID and the social game start that specify the user of the social game from the mobile terminal that has started the social game on the social game initial startup web page and received the social game start screen web page from the social game distribution device Second storage means for receiving a second viewer ID for identifying a viewer of the web page for screen, and storing the received user ID and the second viewer ID in association with each other;
With
The delivery of the advertisement ID via the mobile terminal to the social game start screen web page is blocked by the social networking site providing device,
By associating the first viewer ID with the second viewer ID, the advertisement ID stored in the first storage unit and the user ID stored in the second storage unit are associated with each other.
A social game distribution device characterized by that.   A social game recording system in which the social game advertisement distribution device according to claim 1, the social game recording device according to claim 2, or the social game distribution device according to claim 3 is connected to a network.

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