JP2012044364A - Broadcast linked system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide merchandise information having content matching user's interest to a maximum while providing merchandise information linked with content broadcasted within a program.SOLUTION: A communication terminal 10 transmits a selected channel to a server 20. Then, the server 20 identifies a TV program broadcasted at the time point from the selected channel on the basis of program information 21, and generates a communication area by use of the API of an SNS server 30. A statement can be contributed from the communication terminal 10 and can be browsed in the communication area. In this case, the server 20 obtains a keyword on the basis of the contributed statement and searches a merchandise DB 40 and a registered merchandise DB 50 with the keyword. In response, the communication terminal 10 displays information on merchandise retrieved by the server 20.

Description

  The present invention relates to a broadcast interlocking system.

  2. Description of the Related Art Conventionally, an advertisement distribution apparatus that distributes an advertisement linked with contents broadcast in a TV program has been proposed (see, for example, Patent Document 1). In this apparatus, when a Web content reception request is received, it is specified that the reception request is from a TV station that broadcasts a TV program, and the TV program advertiser introducing the Web content is specified for the Web content. Associate and deliver ads.

  In other words, since it is expected that there will be many subsequent requests for receiving the Web content introduced in the TV program, the advertisement of the TV program advertiser can be distributed in conjunction with the advertiser. The profit of this is intended. In addition, since the introduction frequency of Web content on TV programs increases, for example, it is expected that the Web content creation side also actively creates Web content in anticipation of introduction on TV programs.

JP 2010-166529 A

  However, the Web content introduced in the TV program is selected by the TV station, and therefore does not completely match the user's interest. In addition, the possibility of introducing biased Web content cannot be denied. As a result, there is a concern that access to Web contents may be sluggish, and there is a concern that the effect of advertisement distribution will be insufficient.

  The present invention has been made to solve the above-described problems, and its purpose is to provide product information linked to the content broadcast in the program and to match the user's interest as much as possible. It is to provide product information.

  The broadcast linkage system according to claim 1, which has been made to achieve the above object, includes a communication terminal and a server that performs data communication with the communication terminal, and provides information linked to a broadcast program. . The “broadcast” here is not limited to the TV broadcast, but may be a radio broadcast or an internet broadcast using the Internet.

  At this time, in the communication terminal, the selection information transmission means transmits the selection information of the broadcast program to the server. Then, in the server, the communication area generating means generates a communication area corresponding to the broadcast program based on the selection information. In the communication terminal, it is possible to post a comment by posting means, but the posted comment can be viewed in the communication area.

  Here, in particular, in the server, the product search unit searches for products based on the comments posted by the posting unit. On the other hand, in the communication terminal, the information on the searched product is displayed by the product information display means. The “product” here includes not only goods but also intangible services.

  That is, in the present invention, a communication area corresponding to a broadcast program being broadcast is provided to the user, and a product is searched based on the user's remarks exchanged in the communication area. Specifically, as shown in claim 5, the product search means acquires a keyword that appears at a predetermined frequency or more from a statement, and searches for the product using the acquired keyword.

Accordingly, it is possible to provide product information having content that matches the user's interest as much as possible while providing product information linked to the content broadcast in the program.
Since the selection information is information corresponding to the broadcast program, for example, as shown in claim 2, it is conceivable to display a channel image and transmit the channel selected by the user as selection information to the server. In this way, operation becomes easy.

  By the way, the information in the communication area only needs to be what is called CGM (Consumer Generated Media). In other words, personal information transmission is made into a database and made into media. An example is SNS (Social Networking Service). Many such CGMs exist on the Internet.

  Therefore, as shown in claim 3, the communication area generating means may generate a communication area in an external server by using an API (Application Programming Interface). If the SNS or the like constructed in the external server is used in this way, the communication area can be easily generated and the system configuration can be simplified.

  The product that is the target of the product search may be an affiliate target product, for example. In this case, it is conceivable to search for a product matching the keyword, for example, using an API prepared for each affiliate site.

  On the other hand, as shown in claim 6, it is conceivable to search for a product registered in advance by an advertiser together with a keyword. In this case, for example, a product registration interface is prepared in the server, and the database is constructed by the advertiser setting keywords, product features, product prices, and the like using the interface. This server may be a “server” in the present invention, or may be an external server such as an advertising agency. In this way, advertisers can place advertisements for products with keywords about themes that will be featured in the program.

  By the way, for example, in TV broadcasting, a CM is broadcast in the middle of a program. Therefore, as shown in claim 4, in the server, the linked advertisement setting means sets the linked advertisement so as to synchronize with the CM broadcast of the broadcast program, and the communication terminal uses the linked advertisement display means. Linked advertisements may be displayed. Here, the linked advertisement may be a moving image similar to a CM broadcast, or may be a still image such as a banner. In this way, the linked advertisement synchronized with the CM is displayed on the communication terminal, and the advertising effect is increased.

Although the above description has been made as an invention of a broadcast interlocking system, it can be embodied as an invention of a communication terminal or an invention of a server.
That is, the communication terminal is used in a broadcast-linked system that provides information linked to a broadcast program, and is a communication terminal that performs data communication with a server. The server has a communication area for displaying a remark, A selection information transmission unit that includes a communication area generation unit that generates a broadcast program corresponding to a broadcast program, and a product search unit that searches for a product based on posted comments, and transmits selection information of the broadcast program to the server. A posting means for posting a comment, a communication area display means for displaying a communication area in which posted comments can be browsed, a product information display means for displaying information on products searched for in the server, It is characterized by having.

  The server is a server that is used in a broadcast-linked system that provides information linked to a broadcast program and performs data communication with a communication terminal, and the communication terminal selects transmission information for selecting a broadcast program Information transmitting means, posting means for posting a comment, communication area display means for displaying a communication area in which posted comments can be browsed, and product information display for displaying information on products searched for by the server And a communication area generation means for generating the communication area for displaying the message in correspondence with the broadcast program based on the selection information transmitted by the selection information transmission means. And product search means for searching for products based on the remarks posted by the posting means.

  Of course, it is also possible to employ | adopt the structure similar to the broadcast interlocking | linkage system as shown in Claims 2-6 with respect to these structures. Furthermore, it can also be realized as an invention of a program that causes a computer system to function as various means having the above-described configuration.

  In any of the above-described configurations, a communication area is generated “in correspondence with a broadcast program that is currently being broadcast”. However, a communication area corresponding to a broadcast program is generated in advance, and In addition, the communication area may be displayed. Therefore, “in order to display the message, the communication area is generated in advance corresponding to the broadcast program scheduled to be broadcast, and the broadcast program currently being broadcast based on the selection information transmitted by the selection information transmission means” It is good also as providing the communication area production | generation means "which enables browsing of the said communication area corresponding to.

It is a block diagram which shows a broadcast cooperation system. It is a flowchart which shows the channel selection process in a communication terminal. It is a flowchart which shows the communication area | region production | generation process in a server. It is a flowchart which shows the posting process in a communication terminal. It is a flowchart which shows the goods search process in a server. It is a flowchart which shows the broadcast linked advertisement setting process in a server. It is a flowchart which shows the update display process in a communication terminal. It is explanatory drawing which shows a screen image.

Hereinafter, embodiments will be described with reference to the drawings. FIG. 1 is a block diagram showing a broadcast interlocking system 1. The broadcast interlocking system 1 includes a communication terminal 10 and a server 20.
The communication terminal 10 has a wireless communication function and includes an information display screen and input means. Here, the input means is exemplified by a soft keyboard with a touch panel integrated with the information display screen. Of course, a mechanical keyboard device may be used. Specifically, the communication terminal 10 is embodied as a portable device, a smartphone, a mobile phone, or the like. The communication terminal 10 is connected to the server 20 using a Web browser function or a remote control user interface downloaded as an application.

  The server 20 is a computer system on the Internet. The server 20 stores therein program information 21 that can specify a TV program broadcast at a specified time for a specified channel. The program information 21 may be acquired and stored from the outside, or may be created independently on the server 20 side.

Further, the server 20 is configured to be able to access the SNS server 30, the product DB 40, and the registered product DB 50 via the Internet.
The SNS server 30 is a server for SNS, and specifically, it is exemplified as a server such as Twitter, mixi (registered trademark), Facebook (registered trademark), GREE, and Mobage Town. The SNS server 30 is provided with APIs for using various services. Thereby, the server 20 produces | generates the communication area | region which is mentioned later in the SNS server 30 using API. This communication area is an area where the user of the communication terminal 10 can freely browse and speak.

  The product DB 40 is a product database for an e-commerce (electronic commerce) service prepared in an external server. Specifically, amazon. It can be a database for affiliate products such as com (registered trademark), Yahoo (registered trademark), and Rakuten. Since an API is also prepared in advance for such an affiliate site, a product search from the server 20 can be performed using the API. The product stored in the product DB 40 is referred to as “normal product”. Of course, the product DB 40 may be built inside the server 20.

  The registered product DB 50 is a product database prepared in an external advertising agency server. The registered product DB 50 stores products that have been advertised by the advertiser. The advertiser sets in advance keywords for product search, product characteristics, product prices, and the like. Of course, like the product DB 40, the registered product DB 50 may be built inside the server 20. In that case, the advertiser inputs a keyword or the like through an interface prepared in advance on the server 20 side.

  In such a broadcast interlocking system 1, channel selection is first performed from the communication terminal 10, and a communication area is generated in the server 20 using this channel selection as a trigger. Next, channel selection processing in the communication terminal 10 will be described. FIG. 2 is a flowchart showing channel selection processing. This channel selection process is repeatedly executed when the application of the communication terminal 10 is activated.

  In the first S100, channel display is performed. In the next S110, it is determined whether or not a channel has been selected. If it is determined that a channel has been selected (S110: YES), the process proceeds to S120. On the other hand, when it is determined that the channel is not selected (S110: NO), the process of S120 is not executed and the channel selection process is terminated.

In S120, the selected channel is transmitted to the server 20. After the process of S120 ends, the channel selection process ends.
Next, communication area generation processing executed by the server 20 will be described. FIG. 3 is a flowchart showing communication area generation processing. This communication area generation process is repeatedly executed by the server 20.

  In the first S200, it is determined whether or not there has been a channel transmission. An affirmative determination is made when the selected channel is transmitted from the communication terminal 10 in S120 in FIG. If it is determined that channel transmission has occurred (S200: YES), the process proceeds to S210. On the other hand, when it is determined that there is no channel transmission (S200: NO), the subsequent process is not executed and the communication area generation process is terminated.

  In S210, TV broadcast information is acquired. This process refers to the program information 21 stored in the server 20 and acquires information on the current TV broadcast. Here, the TV program name, program start time, and program end time are acquired.

  In S220, it is determined whether or not a communication area corresponding to the TV program acquired in S210 already exists. If it is determined that there is a communication area (S220: YES), the process of S230 is not executed and the communication area generation process is terminated. On the other hand, when it is determined that there is no communication area (S220: NO), the process proceeds to S230.

  In S230, a communication area is generated. This process generates an area for the user to speak using an API prepared in the SNS server 30. Note that such an area may be generated without using the API, for example, in the server 20 uniquely. This communication area is generated for each TV program. When the program end time acquired in S210 is reached, the program is closed. After the process of S230 ends, the communication area generation process ends.

  In the communication terminal 10, the user posts his / her opinion on the TV program being broadcast to the communication area. This is realized by the posting process in the communication terminal 10. Then, the posting process in the communication terminal 10 will be described next. FIG. 4 is a flowchart showing the posting process. This posting process is also repeatedly executed by the communication terminal 10.

In the first S300, the input character string is acquired. In this process, a character string input via the input unit of the communication terminal 10 is acquired.
In S310, it is determined whether or not there is a request for transmission of the input character string. If it is determined that there is a transmission request (S310: YES), the input character string is transmitted to the server 20 in S320. Thereby, the speech by the user in the communication area is updated. After the transmission process in S320, the posting process is terminated. On the other hand, when it is determined that there is no transmission request (S310: NO), the process of S320 is not executed and the posting process is terminated.

  In the communication area, opinions are exchanged between users for a TV program that is currently being broadcast. This exchange of opinions is expected not only to be related to the theme of the TV program but also to be a theme attached to the theme, for example.

  The server 20 executes a product search based on the user's remarks in the communication area. Next, the product search process in the server 20 will be described. FIG. 5 is a flowchart showing the product search process. This product search process is repeatedly executed by the server 20.

  In first S400, it is determined whether or not there is a statement. In this process, an affirmative determination is made when posting from the user is performed. If it is determined that there is a statement (S400: YES), the process proceeds to S410. On the other hand, when it is determined that there is no remark (S400: NO), that is, when posting from the user is not performed, the subsequent process is not executed and the product search process is terminated.

  In S410, a keyword is acquired. In this process, the content of a statement made by the user is decomposed into units of words, and words having a relatively high frequency are extracted as keywords from the words.

  In the next S420, it is determined whether there is a registered product. As described above, the registered product is stored in advance in the registered product DB 50 by the operation of the advertiser. If it is determined that there is a registered product (S420: YES), the registered product is searched in S430. In this process, the registered product stored in the registered product DB 50 is searched using the keyword acquired in S410. Then, after the processing of S430 ends, the process proceeds to S440. On the other hand, when it is determined that there is no registered product (S420: NO), the process of S430 is not executed and the process proceeds to S440.

In S440, a normal product is searched. In this process, the product DB 40 is searched using the API with the keyword acquired in S410.
In subsequent S450, the product information is updated. In this process, the product information is updated and set according to the search results of S430 and S440. After the update setting process of S450 ends, the product search process ends.

  Next, the broadcast-linked advertisement setting process in the server 20 will be described. FIG. 6 is a flowchart showing broadcast-linked advertisement setting processing. This broadcast-linked advertisement setting process is repeatedly executed by the server 20.

  In the first S500, it is determined whether or not the TV program specified in S210 in FIG. For example, this determination is performed based on information of received audio by actually receiving a TV broadcast by the server 20. Alternatively, the start time and end time of the CM broadcast may be acquired in S210 in FIG. 3, and the determination may be made by comparison with the acquired time. If it is determined that the CM is being broadcast (S500: YES), a linked advertisement is set in S510, and then the broadcast linked advertisement setting process is terminated. On the other hand, if it is determined that the CM is not being broadcast (S500: NO), the process of S510 is not executed and the broadcast-linked advertisement setting process is terminated.

  The linked advertisement in S510 is set according to the CM broadcast, and may be a moving image or a still image such as a banner. For example, if a 30-second commercial is broadcast, such as a car advertisement, coffee advertisement, cosmetic advertisement, etc., the automobile advertisement video, coffee advertisement video, and cosmetic advertisement video are switched and synchronized every 30 seconds. And so on.

  The communication terminal 10 periodically accesses the server 20 and updates the screen display in response to the update at the server 20. Next, update display processing in the communication terminal 10 will be described. FIG. 7 is a flowchart showing the update display process. This update display process is repeatedly executed by the communication terminal 10.

  In first S600, it is determined whether or not the communication area has been updated. If it is determined that the communication area has been updated (S600: YES), the communication area is updated and displayed in S610, and then the process proceeds to S620. Thereby, in the communication terminal 10, the speech by a user can be browsed substantially in real time. On the other hand, when it is determined that the communication area has not been updated (S600: NO), the process proceeds to S620 without executing the process of S610.

  In S620, it is determined whether or not the product information has been updated. If it is determined that the product information has been updated (S620: YES), the product information is updated and displayed in S630, and then the process proceeds to S640. On the other hand, if it is determined that the merchandise information has not been updated (S620: NO), the process proceeds to S640 without performing the process of S630.

  In S640, it is determined whether or not the linked advertisement has been updated. If it is determined that the linked advertisement has been updated (S640: YES), the linked advertisement is updated and displayed in S650, and then the update display process is terminated. Since the linked advertisement is set to synchronize with the CM broadcast as described above, a moving image or the like is displayed in synchronization with the CM broadcast by the updated display of the linked advertisement. On the other hand, when it is determined that the linked advertisement has not been updated (S640: NO), the process of S650 is not executed, and the update display process is terminated.

The various processes performed by the communication terminal 10 and the server 20 have been described above. In order to facilitate understanding of the description here, a description will be given with a specific example.
FIG. 8 is an explanatory diagram showing a screen image of the communication terminal 10. FIG. 8A shows a screen G of iPad (registered trademark). FIG. 8B shows a screen MG of a smartphone or a mobile phone.

  FIG. 8A shows a state where a channel image G1, a communication area G2, a registered product area G3, a normal product area G4, and a linked advertisement area G5 are displayed on the screen G.

In the stage before channel selection is performed in the communication terminal 10, for example, only the channel image G1 is displayed (S100 in FIG. 2).
Here, it is assumed that channel “8” is tapped after 12:00 noon. Then, the selected channel “8” is transmitted to the server 20 (S110: YES, S120).

  The server 20 acquires TV broadcast information when the channel “8” is transmitted from the communication terminal 10 (S200: YES, S210 in FIG. 3). Here, for example, the program start time and the program end time are acquired in addition to the program title such as “Even if you laugh”.

  If there is no communication area (S220 in FIG. 3: NO), a communication area is generated (S230). Thereby, in the update display process of the communication terminal 10, it is determined that the communication area has been updated (S600: YES in FIG. 7), and the communication area is updated and displayed (S610).

  Thereafter, when the posting process is executed in the communication terminal 10 (S320 in FIG. 4), the server 20 updates the communication area via the API. In addition, you may make it update the area | region of the communication produced | generated uniquely not via API. Along with this, the communication terminal 10 performs an update display of the communication area (S600 in FIG. 7: YES, S610). As a result, the user's comments increase in the communication area G2 in FIG.

  The server 20 extracts keywords (S410 in FIG. 5) based on the statements made by the user in the communication area G2 (S410 in FIG. 5), searches for registered products (S430), and searches for regular products using the API. (S440). And the update setting of merchandise information is performed (S450). Thereby, in the update display process of the communication terminal 10, it is determined that the product information has been updated (S620: YES in FIG. 7), and the product information is updated and displayed (S630). These pieces of product information are displayed in the registered product region G3 and the normal product region G4 in FIG. For example, a product image, a feature, a price, and the like are displayed.

  When the server 20 determines that the CM is being broadcast (S500 in FIG. 6: YES, linked advertisement is set (S510). Thus, the linked advertisement is updated in the update display process of the communication terminal 10. 7 (S640: YES in FIG. 7), the linked advertisement is updated and displayed (S650), and the linked advertisement is displayed in the linked advertisement area G5 in FIG. For example, videos are played back in synchronization.

  As described above in detail, in the present embodiment, the communication terminal 10 transmits the selected channel to the server 20 (S110 in FIG. 2: YES, S120). Then, the server 20 identifies the TV program broadcast at that time from the selected channel (S200: YES, S210 in FIG. 3), and generates a communication area (S220: NO, S230). The communication terminal 10 can post a message (see FIG. 4), but the posted message can be viewed in the communication area (S600 and S610 in FIG. 7). At this time, the server 20 acquires a keyword based on the posted message (S410 in FIG. 5), and searches for a product using the keyword (S430, S440). The communication terminal 10 displays information about the product searched for by the server 20 (S620 in FIG. 7: YES, S630). That is, a communication area corresponding to a broadcast program is provided to the user, and a product is searched based on the user's remarks exchanged in the communication area. Accordingly, it is possible to provide product information having content that matches the user's interest as much as possible while providing product information linked to the content broadcast in the program.

  In this embodiment, channel display is performed (S100 in FIG. 2), and a channel based on this channel display is transmitted to the server 20 (S110: YES, S120). Thereby, a user's operation is simplified.

  Furthermore, in the present embodiment, the server 20 generates a communication area using an API for the external SNS server 30 (see FIG. 1). This facilitates generation of a communication area and simplifies the system configuration.

  In the present embodiment, the normal product is searched using the API (S440 in FIG. 5), and if there is a registered product (S420: YES), the registered product is searched (S430). This registered product is a product registered in advance by the advertiser together with the keyword. In this way, the advertiser can place an advertisement for the product with keywords about the theme that will be featured in the program.

  Furthermore, in the present embodiment, the server 20 determines whether or not the specified TV program is being broadcasted on CM (S500 in FIG. 6), and sets the linked advertisement so as to be synchronized with the CM broadcast (S510). ). When the linked advertisement is updated (S640 in FIG. 7), the communication terminal 10 displays the linked advertisement (S650). Thereby, the linked advertisement synchronized with the CM is displayed on the communication terminal 10, and the advertisement effect is increased.

Note that the broadcast interlocking system 1 in this embodiment corresponds to a “broadcast interlocking system”, the communication terminal 10 corresponds to a “communication terminal”, and the server 20 corresponds to a “server”.
The CPU included in the communication terminal 10 corresponds to “selection information transmission means”, “posting means”, “communication area display means”, “product information display means”, and “linked advertisement display means”. The channel selection process shown in FIG. 2 corresponds to the process as the function of “selection information transmitting means”, the posting process of FIG. 4 corresponds to the process as the function of “posting means”, and S600 in FIG. And S610 correspond to processing as a function of “communication area display means”, S620 and S630 correspond to processing as a function of “product information display means”, and S640 and S650 serve as functions of “linked advertisement display means”. It corresponds to the process.

  Furthermore, the CPU included in the server 20 corresponds to “communication area generation means”, “product search means”, and “linked advertisement setting means”. The communication area generation process in FIG. 3 corresponds to the process as the function of “communication area generation means”, the product search process in FIG. 5 corresponds to the process as the function of “product search means”, and the broadcast in FIG. The linked advertisement setting process corresponds to a process as a function of “linked advertisement setting means”.

As described above, the present invention is not limited to the above-described embodiment, and can be implemented in various forms without departing from the gist thereof.
(A) In the above embodiment, an example of a relatively large display screen has been described with reference to FIG. 8A. However, for example, in the case of a relatively small display screen such as a smartphone or a mobile phone, FIGS. A screen image as shown can be considered.

  In this case, initially, as shown in FIG. 8B, the channel image MG1 and the linked advertisement area MG5 are displayed on the screen MG. Then, when the channel is selected by the user, as shown in FIG. 8C, the screen is switched to a screen MG ′ on which the communication area MG2, the registered product area MG3, and the normal product area MG4 are displayed. Then, during the CM broadcast, the screen switches to the screen MG again to display the linked advertisement area MG5.

  (B) In the above embodiment, the SNS server 30 is used for generating the communication area, and SNS is taken as an example. However, it is not limited to SNS, and a website where CGM can be a content may be used. Alternatively, a communication area may be generated by itself inside the server 20 without using an external server.

(C) In the above embodiment, TV broadcasting is taken as an example. However, radio broadcasting or Internet broadcasting on the Internet may be used.
(D) In the above embodiment, the server 20 identifies the TV program broadcast at that time from the selected channel (S200: YES, S210 in FIG. 3), and generates a communication area (S220: NO). , S230). On the other hand, a communication area corresponding to a TV program scheduled to be broadcast may be generated in advance so that the communication area corresponding to the TV program currently broadcast from the selected channel can be browsed.

10: Communication terminal 20: Server 21: Program information 30: SNS server 40: Product DB
50: Registered product DB

Claims (6)

A broadcast-linked system comprising a communication terminal and a server that performs data communication with the communication terminal, and providing information linked to a broadcast program,
The communication terminal is
Selection information transmitting means for transmitting selection information of a broadcast program to the server;
Posting means for posting comments,
A communication area display means for displaying a communication area in which posted comments can be viewed;
Product information display means for displaying information on the products searched for in the server,
The server
Based on the selection information transmitted by the selection information transmission means, communication area generation means for generating the communication area for displaying the message corresponding to the broadcast program currently being broadcast,
And a product search means for searching for a product based on the comment posted by the posting means. In the broadcast interlocking system according to claim 1,
The selection information transmitting means displays a channel image and transmits a channel selected by a user to the server as the selection information. In the broadcast interlocking system according to claim 1 or 2,
The communication area generating unit generates the communication area in an external server using an API. In the broadcast interlocking system according to any one of claims 1 to 3,
The server has linked advertisement setting means for setting a linked advertisement so as to synchronize with the CM broadcast of the broadcast program,
The broadcast-linked system, wherein the communication terminal has linked advertisement display means for displaying the linked advertisement set by the linked advertisement setting means. In the broadcast interlocking system according to any one of claims 1 to 4,
The broadcast search system, wherein the product search means acquires a keyword that appears at a predetermined frequency or more from the utterance, and searches for the product using the acquired keyword. In the broadcast interlocking system according to claim 5,
The broadcast search system, wherein the product search means searches for a product registered in advance by an advertiser together with a keyword.

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