JP2011253259A - Online voting program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an online voting program and an online voting apparatus with which an affiliate advertiser can perform effective affiliate advertisement for users without causing losses on the users, and a rewarding system for providing rewards to the users according to the voting result of the online voting can be built.SOLUTION: In the online voting program, an online voting apparatus 1 performs a step of allowing users to vote, a step of saving votes, a step of storing rewards, and a step of distributing rewards. In the step of allowing users to vote, a user is allowed to vote if the user enters his or her identification information and accesses an affiliate advertising website. In the step of storing rewards, rewards are stored at the online voting website as the compensation for the accesses to the affiliate advertising website. Then, in the step of distributing rewards, the rewards are distributed according to the voting result based on the voting result saved in the step for saving votes.

Description

  The present invention relates to an online voting program and an online voting device, and more particularly to an online voting program and an online voting device that can be suitably used when constructing an online voting system that associates affiliate advertisements.

  As an example of the prior art, there is a casino game providing device. The casino game providing device acquires points from the advertiser server as a consideration for providing the personal information of the user to the advertiser of the affiliate advertisement, and causes the user to execute the casino game using the acquired points as a premium. It is formed (see Patent Document 1).

JP 2010-67257 A

  However, in the conventional casino game providing apparatus, there is a problem that the user may lose points acquired by winning or losing the casino game.

  Further, in the conventional casino game providing apparatus, if the user provides his / her personal information to all affiliate advertisers and consumes all the points obtained as the consideration, there is a possibility that the user cannot participate in the casino game. There was a problem.

  On the other hand, in the conventional casino game providing apparatus, the affiliate advertiser can acquire the personal information of the user, but it is difficult for the affiliate advertiser to directly browse the affiliate advertisement intended by the affiliate advertiser, sell products related to the advertisement, and provide the service. There was a problem.

  Furthermore, when the conventional casino game providing apparatus is implemented, both parties bear the risk of loss of points due to the winning or losing of the casino, so there is a possibility that the game falls under 185 of the Penal Code 185. Therefore, at least in present Japan, there is a problem that the conventional casino game providing device may not be implemented.

  Therefore, the present invention has been made in view of these points, and it is possible for an affiliate advertiser to effectively perform an affiliate advertisement to a user without losing the user, and for online voting. It is an object of the present invention to provide an online voting program and an online voting apparatus capable of constructing a reward return system for users according to the voting results.

  In order to achieve the above-described object, the online voting program of the present invention has, as a first aspect thereof, input of user identification information on an online voting site and predetermined on an affiliate advertising site linked to the online voting site. A voting permission step for permitting voting on an online voting site, a voting storage step for storing voting content and identification information in association with each other, and a reward provided by an affiliate advertising site as compensation for the predetermined behavior A reward storage step for distributing the stored reward based on the identification information to a user who has voted for the voting contents satisfying a predetermined selection condition from the stored voting contents; and It is characterized by having a computer execute.

  According to the online voting program of the first aspect of the present invention, on the online voting site, a user can vote without incurring a burden such as a bet on voting, and a voting satisfying a predetermined selection condition You can get rewards if you vote for the content. Affiliate advertisers also use the online voting site to allow users to access affiliate advertisements at the time of voting, browse the site, purchase advertising-related products, etc. It is possible to force a predetermined action in.

  The online voting program according to the second aspect of the present invention is the online voting program according to the first aspect, wherein in the reward distribution step, the proportion of the reward is changed according to the rank of the predetermined action on the affiliate advertisement site. It is a feature.

  According to the online voting program of the second aspect of the present invention, for example, between a user who has accessed and browsed an affiliate advertisement site, and a user who has purchased a product by accessing an affiliate advertisement site, Since the distribution ratio of the reward can be changed, sales by affiliate advertisement can be promoted.

  The online voting program according to the third aspect of the present invention is the online voting program according to the first or second aspect, wherein the selection condition is a result of a game designated by the advertiser operating the affiliate advertising site or desired by the advertiser. It is characterized by being set based on the result.

  According to the online voting program of the third aspect of the present invention, for example, the race result of the horse race or the selection of the questionnaire can be used as the selection condition. Therefore, the advertising effect of the affiliate advertisement using the high popularity of the game And increasing the response rate of the questionnaire by distributing rewards to all users who answered the questionnaire.

  The online voting program according to the fourth aspect of the present invention is the online voting program according to the third aspect, wherein the game is a competition that publishes a start table in a public competition, a competition table in a sports promotion lottery, and other program tables. It is characterized by that.

  According to the online voting program of the fourth aspect of the present invention, it is expected that the number of users of the online voting site is increased due to the high awareness of the online voting target game, and the affiliate advertiser and the administrator of the online voting site can It is possible to minimize the trouble of operating and creating an online voting target game and its program guide.

  The online voting program according to the fifth aspect of the present invention is characterized in that, in the online voting program according to the third or fourth aspect, the game result is a result in which no regular or customary dividend is generated in the game. .

  According to the online voting program of the fifth aspect of the present invention, it is difficult to predict the outcome of the game, and it is easy to obtain approval from enthusiastic supporters of the online voting target game. It is possible to make it easier to secure a certain number of users.

  The online voting program according to the sixth aspect of the present invention is the online voting program according to any one of the third to fifth aspects, wherein the selection condition is a result of the game and before the result of the game becomes clear. At this point, the computer is caused to execute an expected posting step of posting the predicted result of the game provided to the online voting site by the user of the online voting site on the online voting site.

  According to the online voting program of the sixth aspect of the present invention, the online voting target game is excited, and the number of users who perform a predetermined action on the affiliate advertisement site can be easily increased.

  The online voting program according to the seventh aspect of the present invention is the online voting program according to the third aspect, wherein the result desired by the advertiser is an answer desired by the advertiser in a quiz, questionnaire or other non-game. It is said.

  According to the online voting program of the seventh aspect of the present invention, for example, all the contents voted on the questionnaire are set as answers desired by the advertiser, so that all users can be rewarded. It is easy to increase the number of users who perform predetermined actions on the site.

  In order to achieve the above-described object, the online voting apparatus according to the present invention has, as a first aspect, a computer network based on the online voting program described in any one of the first to seventh aspects. A voting service for an online voting site is provided to a communication terminal connected via the Internet.

  According to the online voting apparatus of the first aspect of the present invention, it is possible to form a management server or the like that produces an action similar to that produced by the above online voting program.

  According to the online voting program and the online voting apparatus of the present invention, the above-described various actions occur, so that the user does not suffer a loss and the affiliate advertiser can effectively perform the affiliate advertisement to the user. In addition, it is possible to construct a reward return system for users according to the voting results of online voting.

The block diagram which shows the flow of the service of the online voting site in this embodiment The image figure which shows an example of the online voting apparatus in this embodiment The block diagram which shows an example of the online voting apparatus of this embodiment The flowchart which shows an example of the process by the online voting program of this embodiment An image diagram showing an example of an input screen displayed when providing user identification information in the present embodiment Data structure diagram showing data such as user identification information in this embodiment The image figure which shows an example of the start table display screen displayed on an online voting site in this embodiment The image figure which shows an example of the vote confirmation screen displayed on an online vote site in this embodiment The data structure figure which shows the data which linked | related user identification information and voting information in this embodiment The image figure which shows an example of the prediction related screen of the race displayed on an online voting site in this embodiment

  Hereinafter, an online voting program and an online voting apparatus according to the present invention will be described with reference to an embodiment thereof.

  First, an outline of the online voting site service provided by the online voting program and the online voting apparatus 1 of this embodiment is shown in FIG.

  The numbers in the arrows in FIG. 1 indicate the order of service flow. As shown by arrow 1 in FIG. 1, an online voting site (for example, a site for voting the race arrival order) provides the user with an online voting service (for example, voting for an expected arrival order). In addition, since the user of the online voting site performs online voting at the online voting site, input of the user's identification information (for example, input of a login ID) and access to the affiliate advertising site (for example) For example, the user browses the site and purchases products.

  Next, as shown by arrow 2 in FIG. 1, the administrator of the online voting site provides the above user identification information to the advertiser of the affiliate advertising site and guides access to the affiliate advertising site.

  As shown by the arrow 3 in FIG. 1, the advertiser of the affiliate advertising site provides the operator with a reward (for example, a point for exchanging free gifts) as compensation for guiding the user of the online voting site to the affiliate advertising site. .

  Then, as shown by arrow 4 in FIG. 1, the operator of the online voting site has made a vote satisfying the selection conditions (for example, the conditions for placing the race in order) among all users' votes. Distribute the reward to the person. The main features of this service are that users of online voting sites can receive rewards from advertisers of affiliate advertising sites without the need for premiums for voting, and affiliate advertising. Advertisers on the site can force users to access affiliate advertisements in return for compensation.

  Next, the online voting apparatus 1 of this embodiment will be described.

  The online voting apparatus 1 according to the present embodiment is connected to the user side communication terminal 3 and the advertiser side communication terminal 4 via the computer network CN as shown in FIG. 2 in order to provide the above service. Based on the components and functions of the management communication terminal 2, the following means are provided. Since these management-side communication terminal 2, user-side communication terminal 3, and advertiser-side communication terminal 4 individually function as computers, they serve as computers such as a central processing unit, storage device, input / output device, and communication device. Each has general components. As specific examples, the management communication terminal 2 is a management server, the user communication terminal 3 and the advertiser communication terminal 4 are communication terminal devices such as computers and mobile phones owned by individuals and corporations. Can be mentioned.

  As shown in FIG. 3, the online voting apparatus 1 of the present embodiment mainly includes a site providing means 5, identification information giving means 6, voting permission means 7, vote saving means 8, reward storage means 9, and reward distribution means 10. I have. Further, the online voting apparatus 1 of the present embodiment is based on the online voting program of the present embodiment installed therein, and the user side communication terminal 3 and the advertiser side communication terminal 4 connected via the computer network CN. Provides online voting site voting service.

  Next, the processing steps of the online voting program of this embodiment will be described with reference to FIG. The online voting program according to the present embodiment causes the online voting apparatus 1 according to the present embodiment to execute processing in the order of a site providing step, an identification information adding step, a voting permission step, a voting storage step, a reward storage step, and a reward distribution step. It is formed as follows.

  In the site providing step, the site providing means 5 shown in FIG. 3 performs an online voting site and an affiliate advertisement site from the management side communication terminal 2 to the user side communication terminal 3 via the computer network CN as shown in FIG. Is provided (S01). Thereby, the online voting site is displayed on the image output device of the user side communication terminal 3 shown in FIG.

  Here, the online voting site is a site that can accept voting on the Internet. Examples of online voting sites include horse racing, bicycle racing, boat racing, auto racing and other non-games where correct answers such as quizzes, games with gambling characteristics such as public competitions and casino games whose outcome is determined by the order of arrival, etc. It is a non-game where the correct answer is not decided, such as a questionnaire. In the online voting site of the present embodiment, as an example, a site for online voting of a losing horse is used instead of a normal winning horse voting using public horse racing.

  In addition, a link for directing to an affiliate advertisement site is pasted on the online voting site, and the online voting site is configured so that access from the online voting site to the affiliate advertising site is facilitated. The online voting site information is stored in the voting site storage unit 11 connected to the site providing means 5 as shown in FIG.

  On the other hand, an affiliate advertising site is a site related to an advertisement installed on a website of a certain advertising medium, and a website viewer browses advertisements or purchases an advertiser's products or services. This refers to a site related to an advertisement that gives a performance fee to an advertising medium in accordance with the profit generated by. Information on this affiliate advertisement site is stored in the affiliate advertisement site storage unit 12 connected to the site providing means 5.

  In the identification information adding step, as shown in FIG. 4, when the user's identification information is not input on the input screen of the online voting site (S02 → S04), and the user requests to give the identification information In addition, the identification information giving means 6 shown in FIG. 3 gives the identification information to the user (S05). This user identification information is information required when receiving a service provided from an online voting site such as a login ID.

  For example, when an operator inputs a name, address, e-mail address, password, etc. on a predetermined input screen of an online voting site as shown in FIG. Are assigned as identification information, and the predetermined items are stored in the identification information storage means connected to the identification information provision means 6. The structure of data stored in the identification information storage means is as described above and FIG.

  When the input of the identification information is completed, when the online voting site is a horse losing voting site as in the present embodiment, a race starting table (a voting table such as a race program table) as shown in FIG. Is displayed on the image display device of the user side communication terminal 3 (S03). The voting target table such as the start table changes according to the voting target of the online voting site, and the program table related to the race or game, and the selection branch or the like corresponds to the quiz or questionnaire.

  In the voting permission step, as shown in FIG. 4, the voting permission means 7 shown in FIG. 3 inputs user identification information in the online voting site, and the predetermined in the affiliate advertisement site linked to the online voting site. Is permitted on the online voting site (S02 + S07 → S08). Here, the predetermined actions for affiliate advertising sites include browsing affiliate affiliate sites (accessing affiliate advertising sites) and purchasing products or services posted on affiliate advertising sites. An action that has been accessed at least once.

  As shown in FIG. 3, this voting permission means 7 is connected to an identification information storage section 13 and an affiliate advertisement access analysis means 14 connected to the affiliate advertisement site storage section 12, and the identification information storage section 13 and the affiliate It is determined whether or not the above voting condition is satisfied by confirming whether or not there is an input of identification information and a predetermined action to the advertisement access analysis means 14. When the voting permission means 7 determines that this voting condition is satisfied, the user of the online voting site can perform online voting held at the online voting site.

  For example, when the online voting site is a losing horse voting site for horse racing as in the present embodiment, the run shown in FIG. 7 is performed in a state where the user has logged in to the online voting site (when the input of the user identification information has been completed). When a horse to be voted for is selected from the table and a “vote” button is selected, a vote confirmation screen as shown in FIG. 8 is displayed on the image display device of the user side communication terminal 3. At that time, if the “XX” (XX is a name related to an affiliate advertisement such as a company name or a product name) button at the lower right of FIG. 8 is selected, the user of the online voting site will become an affiliate advertisement site. And the user has performed a predetermined action on the affiliate advertisement site. Thereby, the voting permission means 7 shown in FIG. 3 determines that the user satisfies the voting condition, and permits voting.

  In addition, when the user's identification information is not input to the online voting site, or when the predetermined action is not performed on the affiliate advertising site, the online voting apparatus 1 performs the above input or predetermined processing as shown in FIG. A screen display that prompts an action is displayed on the image display device of the user side communication terminal 3 (S02 → S04 → S06 or S07 → S09).

  In the vote saving step, the vote saving means 8 shown in FIG. 3 saves the vote contents (voting information) and identification information (user ID) in association with each other as shown in FIG. 4 (S10). The associated vote and identification information are stored in the vote result storage unit 15 shown in FIG. The structure of the data stored in the voting result storage unit 15 is as described above and FIG. In addition, it is preferable that the data stored in the voting result storage unit 15 include “affiliate advertisement access information” and “reward distribution ratio” in addition to “user ID” and “voting information”.

  In the reward storage step, as shown in FIG. 4, the reward storage means 9 shown in FIG. 3 stores the reward provided by the advertiser of the affiliate advertisement site as a consideration for the predetermined action (S11). The reward storage state is stored in the reward content storage unit 16, as shown in FIG.

  Here, the reward may be, for example, a point for exchanging with a product or service provided as a free gift by an operator of an online voting site or an advertiser of an affiliate advertisement. The right to give and receive goods etc. when the service is provided directly to the operator may be used. In other words, the reward may be any information that can be managed electronically by the operator or advertiser to provide products or services directly or indirectly to the operator. There is no need to directly store the goods and services related to.

  When the voting deadline on the online voting site is over, results of voting competitions, quizzes, questionnaires, etc. are announced. In accordance with the result, the online voting apparatus 1 determines selection conditions for selecting a specific vote from all the votes made on the online voting site as shown in FIG. 4 (S12).

  The above selection conditions are preferably set based on, for example, a result of a game designated by the advertiser (e.g., horse racing loss prediction in the present embodiment) or a result desired by the advertiser. Here, the game is preferably a competition that publishes a race program guide in a public competition, a battle schedule in a sports promotion lottery, or other program guide. In this case, it is preferable that the game result is a result in which no regular or customary dividend is generated in the game, as in the horse racing loss prediction of the present embodiment. This payout may be points or money. On the other hand, the result desired by the advertiser is preferably an answer desired by the advertiser in a quiz, questionnaire or other non-game.

  In the reward distribution step, as shown in FIG. 4, the reward distribution means 10 shown in FIG. 3 uses the vote contents satisfying a predetermined selection condition from the vote contents stored in the vote result storage unit 15. Based on the user ID (identification information) in FIG. 9, the reward stored in the reward content storage unit 16 is distributed to the person (S13).

  Here, in the reward distribution step, it is preferable to change the ratio of the reward according to the rank of the predetermined action on the affiliate advertisement site.

  For example, as shown in FIG. 9, a user with a user ID “00001” and a user with a user ID “00005” are users who have voted for the contents of a vote that satisfies a predetermined selection condition, As a predetermined action, a case where a user with a user ID “00001” only browses an affiliate advertisement site and a user with a user ID “00005” purchases an advertisement product on the affiliate advertisement site is considered. In this case, the advertiser wants to give back many points to the user who has purchased the advertising product. For this reason, the advertiser, for the online voting apparatus 1, as shown in FIG. 9, sets the reward distribution ratio between the user with the user ID “00001” and the user with the user ID “00005”, for example 1: 2. Is set to. As a result, the reward distribution unit 10 distributes the rewards stored by the reward storage unit 9 according to the reward distribution ratio, thereby performing distribution according to the rank of the predetermined action on the affiliate advertisement site.

  In the online voting apparatus 1, it is preferable that the online voting apparatus 1 (computer) execute the prediction posting step when the selection condition is a result of a game such as the losing horse prediction of the present embodiment.

  In the predicted posting step, the site providing means 5 shown in FIG. 3 posts the predicted result of the game as shown in FIG. 10 on the online voting site before the game result becomes clear (FIG. 4). S03). The expected result of the game is a result arbitrarily provided to the online voting site by the user of the online voting site. The consideration of the expected result of this game may be rewards such as points, or no reward.

  Next, the operation of the online voting program of this embodiment will be described.

  In the online voting program of this embodiment, at least the voting permission step, the voting storage step, the reward storage step, and the reward distribution step shown in FIG. 4 are executed by the online voting apparatus 1 of this embodiment which is a computer. .

  For this reason, the user can vote on the online voting site without incurring a burden such as a deposit. In addition, the user can obtain a reward without throwing a premium when voting content that satisfies a predetermined selection condition is voted.

  On the other hand, an advertiser of an affiliate advertising site, on an online voting site, allows users to access the affiliate advertising site at the time of voting, browse the site, purchase advertising related products, etc. On the other hand, it is possible to force a predetermined action at the affiliate advertisement site as a compensation for the reward.

  Further, in the reward distribution step of the online voting program of the present embodiment, as shown in FIG. 9, it is preferable that the ratio of the reward is changed according to the rank of the predetermined action on the affiliate advertisement site. As a result, for example, the reward distribution ratio can be changed between a user who has only accessed and browsed an affiliate advertisement site, and a user who has purchased an article by accessing an affiliate advertisement site. Online voting programs can be used to promote sales of products and services through affiliate advertising.

  Moreover, it is preferable that the selection conditions in the reward distribution step are set based on the result of the game designated by the advertiser operating the affiliate advertisement site or the result desired by the advertiser. As a result, for example, the race result of a horse race or the selection of a questionnaire can be used as a selection condition, so that the advertising effectiveness of affiliate advertisements can be enhanced using the high popularity of the game, or all users who answered the questionnaire It is possible to increase the questionnaire response rate by distributing rewards.

  Moreover, it is preferable that said game is a competition which publishes the start schedule in a public competition, the battle schedule in a sports promotion lottery, and other program schedules. As a result, it is expected that the number of users of the online voting site is increased due to the high recognition degree of the online voting target game. In addition, it is possible to minimize the effort of an advertiser of an affiliate advertisement site and an administrator of an online voting site to operate and create a game to be voted on the online voting site and its program guide.

  Furthermore, it is preferable that the result of the above-described game is a result in which no regular or customary dividend is generated in the game, as in the case of the losing horse prediction of the present embodiment. As a result, it becomes difficult to predict the outcome of the game, and it becomes easier to obtain support from enthusiastic supporters of online voting target games, so it is easy to secure a certain number of users who perform predetermined actions on affiliate advertising sites Can be made.

  When the selection condition is a game result, the online voting program according to the present embodiment preferably causes the online voting apparatus 1 according to the present embodiment to execute the expected posting step. This makes it possible for users to vote while referring to other people's voting predictions, as in the case of an actual winning horse prediction, so the online voting target game is exciting, and as a result, users who perform predetermined actions on affiliate advertising sites It is easy to increase the number of people.

  On the other hand, the result desired by the advertiser, which can be one of the selection conditions in the reward distribution step, is preferably an answer desired by the advertiser in a quiz, questionnaire or other non-game. Thereby, for example, since all users can get a reward by making all the contents voted for the questionnaire as an answer desired by the advertiser, the number of users who perform a predetermined action on the affiliate advertisement site can be reduced. It can be easily increased.

  Moreover, since the online voting apparatus 1 according to the present embodiment provides the above voting service based on the online voting program according to the present embodiment, it is possible to cause the same action as that caused by the above online voting program. .

  That is, according to the online voting program and the online voting apparatus 1 of the present embodiment, the above-described various actions occur, so that the user does not suffer a loss, and the affiliate advertiser effectively executes the affiliate advertisement to the user. It is possible to construct a reward return system for users according to the voting results of online voting.

  In addition, this invention is not limited to embodiment mentioned above etc., A various change is possible as needed.

DESCRIPTION OF SYMBOLS 1 Online voting program 2 Management side communication terminal 3 User side communication terminal 4 Advertiser side communication terminal 5 Site provision means 6 Identification information provision means 7 Vote permission means 8 Vote storage means 9 Reward storage means 10 Reward distribution means 11 Vote site storage Part 12 Affiliate Advertising Site Storage Part 13 Identification Information Storage Part 14 Affiliate Advertisement Access Analysis Unit 15 Vote Result Storage Part 16 Reward Content Storage Part

Claims (8)

A voting permission step for permitting voting on the online voting site, on condition that the identification information of the user on the online voting site is input and a predetermined action is performed on the affiliate advertising site linked to the online voting site;
A voting storage step of storing the voting content and the identification information in an associated state;
A reward storage step of storing a reward provided from the affiliate advertisement site as consideration for the predetermined action;
A reward distribution step for distributing the stored reward based on the identification information to the user who has voted for the vote contents satisfying a predetermined selection condition from the stored contents of the vote. An online voting program characterized by 2. The online voting program according to claim 1, wherein in the reward distribution step, the ratio of the reward is changed in accordance with a rank of a predetermined action on the affiliate advertisement site. The selection condition is set based on a result of a game designated by an advertiser operating the affiliate advertisement site or a result desired by the advertiser. Online voting program. The online voting program according to claim 3, wherein the game is a competition that publishes a race program guide in a public competition, a battle schedule in a sports promotion lottery, or other program guide. 5. The online voting program according to claim 3, wherein the game result is a result in which a regular or customary payout does not occur in the game. In the case where the selection condition is the result of the game, and before the result of the game becomes clear, the expected result of the game provided to the online voting site from the user of the online voting site The online voting program according to any one of claims 3 to 5, wherein the computer is caused to execute an expected publishing step for publishing on an online voting site. 4. The online voting program according to claim 3, wherein the result desired by the advertiser is an answer desired by the advertiser in a quiz, questionnaire or other non-game. A voting service of the online voting site is provided to a communication terminal connected via a computer network based on the online voting program according to any one of claims 1 to 7. Online voting device to do.

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