JP2011186575A - Information providing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system for guiding a waiting time, and for displaying advertisements. <P>SOLUTION: This information providing system includes: an information providing device; and an information display device. The information providing device 10 is provided with: an acquisition means for acquiring a waiting time calculated based on the number of waiting persons; a registration means for registering advertising data; a generation means for guiding the waiting time based on the waiting time acquired by the acquisition means and the advertising data registered by the registration means, and for generating information content displaying the advertisements; and a providing means for providing the information content generated by the generation means to a display device 30. The information display device 30 is provided with a display means for displaying the information content provided by the information providing device 10. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an information providing system.

  For example, Patent Document 1 manages a monitoring sensor that is installed at the entrance of each attraction and counts the number of people who enter and leave the ticket having the attraction usage information recorded therein, and information on the number of people who have passed this monitoring sensor. A monitoring sensor information database, an attraction information database for managing information including the processing number and processing time of each attraction, and the average processing number and average processing time, and a database server connected to the network. The server receives entrance / exit information from the monitoring sensor, calculates the number of waiting people and the waiting time of the attraction based on the information in the attraction information database, and provides means for providing the result on the website. Congestion situation guidance Temu is disclosed.

JP 2003-331082 A

  The present invention provides an information providing system for effectively advertising.

  An information providing system according to the present invention includes an information providing device and an information display device, and the information providing device obtains a waiting time calculated based on the number of people waiting, and the obtaining device. And generating the information content including the advertisement information according to the waiting time acquired by the information and the information for guiding the waiting time, and providing the information display device with the information content generated by the generating means The information display device displays waiting time and advertisement information based on the information content provided from the information providing device.

  Preferably, the generation unit selects at least the number of advertisements to be displayed or the advertisement information for which the display time of the advertisement is different according to the waiting time acquired by the acquisition unit, and the selected advertisement information And an information content including information for guiding the waiting time.

  Preferably, the information providing apparatus records the number of advertisements displayed by the information display apparatus in association with a waiting time when these advertisements are displayed, and is recorded by the recording means. And calculating means for calculating an evaluation value related to the advertisement effect based on the number of times the advertisement is displayed and the waiting time.

  Preferably, the generation means generates information content for displaying the advertisement information and the waiting time on the same screen of the information display device, and the information display device is based on the information content provided by the providing means. The advertisement information and the waiting time are displayed on the same screen.

  In addition, the information providing apparatus according to the present invention includes an acquisition unit that acquires the number of people waiting in a predetermined place or a waiting time estimated based on the number of people, and the number of people or the waiting period acquired by the acquisition unit. Generation means for generating information content including advertisement information according to time and information for guiding the number of waiting people or waiting time, and providing the information content generated by the generation means to the outside Providing means.

Further, the information providing method according to the present invention includes a step of acquiring an estimated or measured waiting time;
Selecting advertisement information to be displayed based on the estimated or measured waiting time; and displaying the selected advertisement information and the estimated or measured waiting time on the same screen.

  In addition, the program according to the present invention includes a step of acquiring an estimated or measured waiting time, a step of selecting advertisement information to be displayed based on the acquired waiting time, the selected advertisement information, and acquiring Causing the computer to execute a step of displaying the waiting time on the same screen.

  According to the present invention, an advertisement can be effectively performed.

It is a figure which illustrates the whole structure of the waiting time guidance system. It is a figure which illustrates the functional composition of waiting time guidance system 1. It is a figure which illustrates registration DB204. It is a figure which illustrates result DB212. It is a figure which illustrates display DB304. It is a flowchart of information content generation processing S10. It is a figure which illustrates transition of the screen which information display device 30 displays. It is a figure which illustrates the whole structure of the waiting time guidance system 2 in the modification 1.

FIG. 1 is a diagram illustrating the overall configuration of the waiting time guidance system 1. The waiting time guidance system 1 is an example of an information providing system according to the present invention.
As illustrated in FIG. 1, the waiting time guidance system 1 includes an information providing device 10 and an information display device 30. The information providing apparatus 10 and the information display apparatus 30 are connected to each other via a communication network 40.
In this example, the reception system 100 and the advertiser terminal 20 are further connected to the information providing apparatus 10 via the communication network 40.
The communication network 40 is not particularly limited, and may be realized by a combination of, for example, the Internet, a mobile communication network, a CATV network, or a LAN (Local Area Network).
Hereinafter, each configuration shown in this figure will be described.

The reception system 100 issues a numbered ticket to the waiting person, sequentially displays the numbers printed on the issued numbered ticket, and calls the waiting person.
In this example, the reception system 100 is configured such that a numbered ticket issuing machine 110, a calling device 120, and a display device 130 are connected to each other via a communication network 140. The numbered ticket issuing machine 110 issues a numbered ticket on which a number is printed to a waiting person. The calling device 120 sequentially calls waiting people according to button operations and the like. The display device 130 displays the number printed on the numbered ticket held by the called person.
In this example, the numbered ticket issuing machine 110 calculates the number of people waiting at present by subtracting the number of numbered tickets that have been accepted from the number of numbered tickets issued, The waiting time is calculated by multiplying the average number of times by the time required for reception. Then, the numbered ticket issuing machine 110 transmits the calculated waiting time to the information providing apparatus 10 in association with an installation place ID (described later with reference to FIG. 3) that identifies the place where the information display apparatus 30 is installed. . Thus, the reception system 100 enables cooperation with the waiting time guidance system 1 by the numbered ticket issuing machine 110 transmitting the waiting time to the information providing apparatus 10.

The information providing apparatus 10 is a computer including a CPU and a storage medium, and an information providing program 200 (described later with reference to FIG. 2) is installed. The information providing apparatus 10 mainly obtains the waiting time from the reception system 100, registers advertisement data from the advertiser terminal 20, generates information content, and the information display apparatus 30 by functions realized by the information providing program 200. Provide information content to
The advertisement data is data such as text or an image representing the advertisement. The information content is data for displaying waiting time and advertisement data in a predetermined manner. For example, the information content is represented using HTML (HyperText Markup Language) or XML (Extensible Markup Language).

The advertiser terminal 20 is a computer having a CPU and a storage medium. The advertiser terminal 20 transmits the advertisement data designated by the advertiser to the information providing apparatus 10.
In this example, the advertiser terminal 20 associates the advertisement data designated by the advertiser with an installation location ID that identifies the location where the information display device 30 that wants to display this advertisement data is installed, and the information providing device 10 to send.

  The information display device 30 is a display device including a CPU and a storage medium, and an information display program 300 (described later with reference to FIG. 2) is installed. The information display device 30 displays information content mainly provided from the information providing device 10 by a function realized by the information display program 300.

  According to the configuration described above, the waiting time guidance system 1 can use the information display device 30 to guide the waiting time and display an advertisement. In addition, the waiting time guidance system 1 can centrally manage information to be displayed on the information display device 30 installed at a plurality of locations by the information providing device 10 using the installation location ID.

FIG. 2 is a diagram illustrating a functional configuration of the waiting time guidance system 1.
As illustrated in FIG. 2, the information provision program 200 includes an acquisition unit 202, a registration unit 206, an information content generation unit 208, a provision unit 210, a reward calculation unit 214, and a report unit 216. In addition, the information providing program 200 is connected to a registration database (registration DB) 204 and a result database (result DB) 212 in its operation.
The information display program 300 includes an acquisition unit 302 and a display unit 306. In addition, the information display program 300 is connected to a display database (display DB) 304 in its operation.
Note that the information providing program 200 and the information display program 300 may be partially or wholly replaced with hardware such as an ASIC.
Hereinafter, each configuration shown in this figure will be described.

In the information providing program 200, the acquisition unit 202 (acquisition means) acquires a waiting time calculated based on the number of people waiting.
The acquisition unit 202 in this example acquires the waiting time calculated in the receiving system 100 and the installation location ID associated with the waiting time from the receiving system 100 via the communication network 40. Then, the acquisition unit 202 registers the acquired waiting time in the registration DB 204 in association with the acquired installation location ID.

The registration unit 206 registers advertisement data.
In this example, the registration unit 206 displays the advertisement data, the installation location ID associated with the advertisement data, the priority (described later using FIG. 3), and the advertiser ID (described later using FIG. 3). Received from the advertiser terminal 20 via the communication network 40. Then, the registration unit 206 registers the received advertisement data in the registration DB 204 in association with the received installation location ID, priority, and advertiser ID.

Based on the waiting time acquired by the acquiring unit 202 and the advertising data registered by the registration unit 206, the information content generating unit 208 (generating means) guides the waiting time and generates information content for displaying the advertisement. To do.
In this example, the information content generation unit 208 generates information content for each installation location ID based on the waiting time registered in the registration DB 204 and the advertisement data. At this time, the information content generation unit 208 executes information content generation processing S10 (described later with reference to FIG. 6), and displays the advertisement in which the display number, the display time, or a combination thereof is changed according to the waiting time. Generate content.

The providing unit 210 (providing means) provides the information display device 30 with the information content generated by the information content generating unit 208.
In this example, the providing unit 210 provides the information content generated by the information content generating unit 208 for each installation location ID to the information display device 30 specified by the installation location ID via the communication network 40.
Further, the providing unit 210 (recording unit) records the results of the advertisement data displayed by the information content to be provided. The result of advertisement data is information in which the number of advertisements displayed or the advertisement display time and the waiting time when the advertisement is displayed are associated with each other.
In this example, the providing unit 210 sets the number of times of providing the information content for displaying the advertisement data as the actual advertisement data, the displayed advertisement data, and the installation location ID and the advertiser ID associated with the advertisement data. It records in the result DB 212 in association. The providing unit 210 may record, for example, a display time of the advertisement data or a waiting time when the advertisement data is displayed as the result of the advertisement data.

The reward calculation unit 214 (calculation means) calculates a reward fee for the advertisement data based on the results of the advertisement data recorded by the providing unit 210.
In this example, the reward calculation unit 314 refers to the result DB 312 and totals the number of provisions for each advertiser ID, and calculates a compensation fee for the advertisement data based on the total number of provisions. Then, the reward calculation unit 214 records the calculated reward fee in the result DB 212 for each advertiser ID.

The reporting unit 216 reports the advertisement data performance and the compensation fee for the advertisement data to the advertiser.
In this example, the reporting unit 216 refers to the result DB 212 and reports the number of times of provision and the fee recorded in the result DB 212 to each advertiser terminal 20 specified by the advertiser ID via the communication network 40. To do. At this time, the reporting unit 216 may report the advertisement data performance and the compensation fee for the advertisement data to each advertiser terminal 20 by using various information transmission means such as disclosure by a Web page or transmission of an e-mail. .

In the information display program 300, the acquisition unit 302 acquires information content from the information providing apparatus 10.
In this example, the acquisition unit 302 displays a waiting time from the information providing apparatus 10 at a predetermined interval, and displays information content to be displayed by switching advertisement data at a predetermined interval after displaying the waiting time. Get through 40. Then, the acquisition unit 302 stores the acquired information content in the display DB 304.

The display unit 306 (display unit) displays information content provided from the information providing apparatus 10.
The display unit 306 of this example displays the information content stored in the display DB 304 using the same display or the like.

FIG. 3 is a diagram illustrating the registration DB 204.
As illustrated in FIG. 3, the registration DB 204 includes, as data items, an installation location ID, a waiting time, a priority, advertisement data, and an advertiser ID.
Hereinafter, each data item included in the registration DB 204 will be described.

  The installation location ID is identification information that identifies the location where the information display device 30 is installed. For example, the installation location ID is represented by a combination of letters, numbers, or symbols.

The waiting time represents the current waiting time calculated in the reception system 100.
In this example, the waiting time is periodically updated by the acquisition unit 202.
The priority represents the priority for displaying the advertisement data on the information display device 30.
The advertisement data represents the storage location of the advertisement data in the storage medium.

  The advertiser ID is identification information that identifies the advertiser who specified the advertisement data. For example, the advertiser ID is represented by a combination of letters, numbers, or symbols.

FIG. 4 is a diagram illustrating the result DB 212.
As illustrated in FIG. 4, the result DB 212 includes, as data items, an advertiser ID, an installation location ID, advertisement data, the number of times of provision, and a compensation fee.
Hereinafter, each data item included in the result DB 212 will be described.

  The advertiser ID is the same as the advertiser ID in the registration DB 204.

  The installation location ID is the same as the installation location ID in the registration DB 204.

  The advertisement data is the same as the advertisement data in the registration DB 204.

  The number of times of provision represents the number of times information content for displaying advertisement data is provided to the information display device 30.

  The compensation fee is an example of an evaluation value related to the advertisement effect, and represents a compensation fee for the advertisement data.

FIG. 5 is a diagram illustrating the display DB 304.
As illustrated in FIG. 5, the display DB 304 has information content as data items.
Hereinafter, each data item included in the display DB 304 will be described.
The information content represents a storage destination of the information content in the storage medium.

FIG. 6 is a flowchart of the information content generation process S10.
As illustrated in FIG. 6, in step 100 (S <b> 100), the information content generation unit 208 sequentially reads data for each installation location ID from the registration DB 204.

  In step 102 (S102), the information content generation unit 208 determines whether all data in the registration DB 204 has been processed. If the information providing program 200 has processed all the data, the information providing program 200 ends. If not, the information providing program 200 proceeds to S104.

  In step 104 (S104), the information content generation unit 208 generates information content for displaying the waiting time.

  In step 106 (S106), the information content generation unit 208 calculates a display time ta (seconds) per one piece of advertisement data when all advertisement data is displayed during the waiting time according to the following formula. The waiting time is periodically displayed at tw (seconds) at intervals of Ti (seconds).

(Equation 1)
ta = [Tw − {(Tw / Ti) × tw}] / Na

Tw (seconds): Waiting time Ti (seconds): Waiting time display interval tw (seconds): Waiting time display time Na (pieces): Number of advertisement data

  In step 108 (S108), the information content generation unit 208 determines whether ta (seconds) calculated in S106 is smaller than the minimum time tm (seconds) for displaying one advertisement data. If the information providing program 200 is small, the process proceeds to S110, and if not, the process proceeds to S114.

  In step 110 (S110), the information content generation unit 208 calculates the number of advertisement data Nb (pieces) that can be displayed when one advertisement data is displayed for tm (seconds) during the waiting time, using the following formula.

(Equation 2)
Nb = [Tw − {(Tw / Ti) × tw}] / tm

  In step 112 (S112), the information content generation unit 208 generates information content for displaying tb (seconds) of the Nb pieces of advertisement data selected in descending order of priority.

  In step 114 (S114), the information content generation unit 208 generates information content for displaying ta (seconds) of all advertisement data.

  In step 116 (S116), the information content generation unit 208 combines the information content displaying the waiting time generated in S104 with the information content displaying the advertisement data generated in S112 or S114, and T (seconds). An information content is generated in which the waiting time is displayed at intervals and tw (seconds) is displayed, and each advertisement data is sequentially displayed tm or ta (seconds).

FIG. 7 is a diagram illustrating the transition of the screen displayed by the information display device 30.
As illustrated in FIG. 7, the information display device 30 displays the waiting time screen 400 by tw (seconds) at Ti (second) intervals according to the information content stored in the display DB 304, and displays each advertisement data screen 410 by tm. Or, ta (seconds) is displayed.

  According to the configuration and operation described above, the waiting time guidance system 1 displays the advertisement together with the waiting time guidance that is surely seen by the person waiting for the reception order, thereby increasing the audience rating of the advertisement. Can be increased. Moreover, since the person who is waiting for the order of reception has a clear purpose, the advertisement effect can be enhanced by displaying an advertisement according to this purpose. For example, the waiting time guidance system 1 can enhance the advertising effect by guiding the waiting time at the ticket counter and displaying advertisements such as souvenirs, food and drinks, and sightseeing. In addition, the waiting time guidance system 1 can prompt the advertiser for more effective advertisement display by causing the advertiser to grasp the display result of the advertisement.

[Modification 1]
FIG. 8 is a diagram illustrating the overall configuration of the waiting time guidance system 2 in the first modification.
As illustrated in FIG. 8, the waiting time guidance system 2 is connected to the reception system 500 via the communication network 40.

The reception system 500 calculates a waiting time from the number of people waiting within a predetermined range.
In this example, the reception system 500 is obtained by connecting a sensor 510 and a monitoring terminal 520 to each other via a communication network 630. The sensor 510 detects a person waiting within a predetermined range. The monitoring terminal 520 monitors and records the movement of the person detected by the sensor 510 and counts the number of persons waiting within the current predetermined range. The monitoring terminal 520 calculates the waiting time by multiplying the counted number of people (the number of people waiting) by the time required for reception on average. Then, the monitoring terminal 520 transmits the calculated waiting time to the information providing apparatus 10 in association with the installation location ID that identifies the location where the information display device 30 is installed. As described above, the reception system 500 enables cooperation with the waiting time guidance system 2 by the monitoring terminal 520 transmitting the waiting time to the information providing apparatus 10.

  According to the configuration and operation described above, the waiting time guidance system 1 can guide the waiting time to the people lined up at the reception and display an advertisement.

[Other variations]
In the above embodiment, the waiting time is calculated in the reception system 100. However, the waiting time may be calculated in the waiting time guidance system 1. That is, the reception system 100 may calculate up to the number of people waiting, and the waiting time guidance system 1 may calculate or estimate the waiting time based on the calculated number of people.
Further, in the above embodiment, the mode in which the waiting time is calculated or estimated based on the number of people waiting and the advertisement is selected according to the calculated or estimated waiting time has been described. However, the present invention is not limited thereto. For example, the advertisement may be selected according to the number of people waiting in a predetermined place. This is because there is a positive correlation between the number of people waiting and the waiting time.

1 Waiting time guidance system 2 Waiting time guidance system (Modification 1)
DESCRIPTION OF SYMBOLS 10 Information provision apparatus 20 Advertiser terminal 30 Information display apparatus 40 Communication network 100 Reception system 110 Numbered ticket issuing machine 120 Calling apparatus 130 Display apparatus 140 Communication network 200 Information provision program 202 Acquisition part 204 Registration DB
206 Registration Unit 208 Information Content Generation Unit 210 Provision Unit 212 Result DB
214 Reward Calculation Unit 216 Reporting Unit 300 Information Display Program 302 Acquisition Unit 304 Display DB
306 Display unit 400 Waiting time screen 410 Advertisement data screen 500 Reception system (Modification 1)
510 Sensor 520 Monitoring terminal 530 Communication network

Claims (7)

An information providing device;
Including an information display device,
The information providing device includes:
An acquisition means for acquiring a waiting time calculated based on the number of people waiting;
Generating means for generating information content including advertisement information according to the waiting time acquired by the acquiring means and information for guiding the waiting time;
Providing means for providing the information content generated by the generating means to the information display device;
The information display device displays waiting time and advertisement information based on information content provided from the information providing device. The generation means selects at least the number of advertisements to be displayed or the advertisement information with different advertisement display times according to the waiting time acquired by the acquiring means, and the selected advertisement information and the waiting time The information providing system according to claim 1, wherein information content including information for guiding the user is generated. The information providing device includes:
Recording means for recording the number of advertisements displayed by the information display device in association with the waiting time when these advertisements are displayed;
The information providing system according to claim 2, further comprising: a calculation unit that calculates an evaluation value related to the advertisement effect based on the advertisement display count and the waiting time recorded by the recording unit. The generation means generates information content for displaying advertisement information and waiting time on the same screen of the information display device,
The information providing system according to claim 3, wherein the information display device displays the advertisement information and the waiting time on the same screen based on the information content provided by the providing unit. An acquisition means for acquiring the number of people waiting in a predetermined place or a waiting time estimated based on the number of people;
Generating means for generating information content including advertisement information according to the number of persons or waiting time acquired by the acquiring means and information for guiding the number of waiting persons or waiting time;
An information providing apparatus comprising: providing means for providing information content generated by the generating means to the outside. Obtaining an estimated or measured waiting time;
Selecting advertising information to be displayed based on the estimated or measured latency;
An information providing method comprising: displaying the selected advertisement information and the estimated or measured waiting time on the same screen. Obtaining an estimated or measured waiting time;
Selecting advertisement information to be displayed based on the acquired waiting time;
A program for causing a computer to execute the step of displaying the selected advertisement information and the acquired waiting time on the same screen.

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