JP2011113279A - Terminal apparatus, method for inserting information into web page, and terminal processing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a terminal apparatus, an method for inserting information into a Web page, and a terminal processing program, for enabling both a user who is lowly interested in the information of a Web page and a user who is highly interested in the information of the Web page to more efficiently browse information on the Web page. <P>SOLUTION: This terminal apparatus is configured to acquire a Web page and insertion information to be inserted into the Web page from a server device, and to display the Web page. Then, the terminal equipment is configured to monitor user operation information with respect to the displayed Web page, and to determine whether or not the monitored user operation information satisfies prescribed conditions, and to, when it is determined that the conditions are satisfied, insert the insertion information into a prescribed display position on the displayed Web page. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to the field of technology for efficiently displaying information on a Web page provided from a Web site on the Internet.

  There are many websites on the Internet, and various kinds of information are disclosed by these websites. A user terminal connected to the Internet can access the Web site by specifying a URL (Uniform Resource Locator) of the Web site using a Web browser, and can display a Web page provided from the Web site. Thereby, the user of the user terminal can browse the Web page provided from the Web site.

  In addition, in order to efficiently browse related information related to information displayed on a Web page, a technique for automatically setting a link for guiding to a Web page displaying the related information is known. For example, in Patent Document 1, morphological analysis is performed on the utterance data acquired from the user terminal, and when the product name matches the word included in the utterance data, the product information corresponding to the product name is displayed. A technique for setting a link to a product page for the word is disclosed. According to this technology, a link to a product advertisement page can be set on a Web page more easily, and a click by a user can be more effectively induced.

JP 2004-295267 A

  By the way, as described above, in the technique of setting a link for displaying related information, the user needs to perform an operation of designating the link in order to actually display the related information. Moreover, since it is a link to the relevant information with respect to the keyword extracted based on analysis methods, such as morphological analysis, the information which the operator of the web page currently browsing is not necessarily displayed. In addition, since a Web page transitions or a separate window opens by specifying a link, a browser transition operation such as “Back button”, a tag of another browser, etc. in order to read the Web page and related information carefully Since the user is requested to perform complicated operations such as the selection operation and the browser display size adjustment operation, there is a possibility that the user may hesitate to perform the operation psychologically. Therefore, it is often efficient to display related information and detailed information on the same page.

  However, when there is a large amount of information displayed on the Web page from the beginning for a user who is less interested in the information on the Web page, there is a problem that the user skips important information. On the other hand, when the amount of information displayed on the Web page is small from the beginning for a user who is highly interested in the information on the Web page, there is a problem that the user has to collect related information and detailed information by himself / herself. there were.

  The present invention has been made in view of the above problems and the like, and more efficiently on a Web page for both users who are less interested in Web page information and users who are more interested in Web page information. It is an object to provide a terminal device capable of browsing information, a method for inserting information on a Web page, and a terminal processing program.

  In order to solve the above-described problem, the invention according to claim 1 is a terminal device that is accessible to a server device via a network, the first obtaining unit for obtaining a Web page from the server device, and the server Second acquisition means for acquiring insertion information to be inserted on the Web page from the apparatus, display means for displaying the acquired Web page, and monitoring means for monitoring user operation information for the displayed Web page And a condition determination means for determining whether or not the monitored user operation information satisfies a predetermined condition, and when it is determined that the condition is satisfied, on the displayed Web page Insertion means for inserting the insertion information at a predetermined display position.

  According to this invention, it is possible to make information browse on the Web page more efficiently for both users who are less interested in the information on the Web page and users who are more interested in the information on the Web page.

  According to a second aspect of the present invention, in the terminal device according to the first aspect, the user operation information is a scroll speed of the displayed Web page.

  According to the present invention, it is possible to quickly determine whether the user is highly interested in the information on the Web page or not with a single scroll operation by the user.

  According to a third aspect of the present invention, in the terminal device according to the first aspect, the user operation information is a number of user operations such as a scroll operation, a click, a tap, and a display size change of the displayed Web page. It is characterized by being.

  According to the present invention, it is possible to accurately determine whether or not the user is interested in Web page information.

  According to a fourth aspect of the present invention, in the terminal device according to the first aspect, the user operation information is a scrolling stop operation of the displayed Web page.

  According to the present invention, it is possible to quickly determine whether the user is highly interested in the information on the Web page or not by a single scroll stop operation by the user.

  According to a fifth aspect of the present invention, in the terminal device according to the fourth aspect, the insertion means relates to the insertion related to information displayed on a Web page when scrolling is stopped by the scroll stop operation. It is characterized by acquiring information.

  According to the present invention, it is possible to cause the user to browse insertion information that is more interested by the user.

  According to a sixth aspect of the present invention, in the terminal device according to any one of the first to fifth aspects, the server device stores a plurality of the insertion information, and each of the insertion information includes the Web page. A display order to be displayed above is assigned, and the insertion means sequentially inserts the insertion information based on the display order assigned to the insertion information.

  According to this invention, it is possible to display the insertion information in the display order determined on the server device operator side.

  According to a seventh aspect of the present invention, in the terminal device according to any one of the first to seventh aspects, information that is currently displayed on the Web page when it is determined that the condition is satisfied. A data type determining means for determining the data type of the data, wherein the inserting means selects the insertion information corresponding to the determined data type from a plurality of the insertion information, and selects the selected insertion information. It is characterized by inserting.

  According to the present invention, the insertion information can be displayed in the data type most preferred by the user.

  The invention according to claim 8 is a method of inserting information on a Web page in a terminal device accessible to the server device via a network, wherein the terminal device acquires a Web page from the server device; The terminal device acquires the insertion information to be inserted on the Web page from the server device, the terminal device displays the acquired Web page, and the terminal device displays the display Monitoring the user operation information for the Web page being processed, the step of the terminal device determining whether the monitored user operation information satisfies a predetermined condition, and the terminal device comprising: When it is determined that the condition is satisfied, the insertion information is inserted at a predetermined display position on the displayed Web page. Characterized in that it comprises the steps of, a.

  The invention of the terminal processing program according to claim 9 inserts a computer accessible to the server device via a network into a first acquisition means for acquiring a Web page from the server device, and from the server device to the Web page. Second acquisition means for acquiring insertion information to be displayed, display means for displaying the acquired Web page, monitoring means for monitoring user operation information for the displayed Web page, and the monitored user operation information. Condition determining means for determining whether or not a predetermined condition is satisfied, and when it is determined that the condition is satisfied, the insertion information is inserted at a predetermined display position on the displayed Web page. It is made to function as an insertion means to do.

  According to the present invention, it is possible to reduce skipping of important information by reducing the amount of information to be presented to a user who is not interested in the information on the Web page, while the user is highly interested in the information on the Web page. By adding the information to be presented, the user can save the trouble of collecting related information and detailed information. Therefore, information can be browsed on the Web page more efficiently for both users who are less interested in the information on the Web page and users who are more interested in the information on the Web page.

It is a figure which shows an example of schematic structure of the information provision system S which concerns on this embodiment. It is a block diagram which shows an example of schematic structure of the information provision server 1 which concerns on this embodiment. 3 is a block diagram illustrating a schematic configuration example of a user terminal 2. FIG. 7 is a flowchart showing a Web page display process in the system control unit 27 of the user terminal 2. It is a figure which shows a mode that additional content information is inserted on a web page. It is a figure which shows a mode that several additional content information is inserted in order on a web page. 7 is a flowchart showing a Web page display process in the system control unit 27 of the user terminal 2.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. The embodiment described below is an embodiment when the present invention is applied to an information providing system.

  First, the configuration and outline function of the information providing system S according to an embodiment of the present invention will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of an information providing system S according to the present embodiment.

  As shown in FIG. 1, the information providing system S includes an information providing server 1 (an example of a server device) and a user terminal 2 (an example of a terminal device) that can access the information providing server 1 via a network NW. It is configured to include. In the example of FIG. 1, one user terminal 2 is shown for convenience of explanation, but there are many user terminals 2 for each user.

  The information providing server 1 and the user terminal 2 can transmit and receive data to and from each other via the network NW using, for example, TCP / IP as a communication protocol. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  In the information providing system S having such a configuration, the information providing server 1 is, for example, a Web server installed to operate an information providing site that provides various information and services. The information providing server 1 transmits a Web page to the user terminal 2 in response to an HTTP (Hyper Text Transfer Protocol) request from the user terminal 2. Then, the user terminal 2 displays the received web page, for example, in a window screen that appears on the display by the web browser. Note that the window screen is an active display area of the Web browser, and in the case of full screen display, the active display area is the full screen. Further, the display size of the window screen of the Web browser can be changed by a user operation.

  On the Web page displayed in this way, for example, content information (hereinafter, “basic content information”) representing an outline (minimum information) of products and services, etc. is displayed. When the partial display area of the Web page cannot be accommodated in the window screen, the user terminal 2 changes the display area of the Web page in the window screen in the horizontal direction, the vertical direction, or the vertical direction according to the scroll operation by the user. Scroll (move) diagonally. One scroll is from the start of the scroll operation to the end of the scroll operation. The end of the scroll operation is detected when, for example, the scroll operation is not performed for a predetermined time (for example, 0.5 seconds). Here, as an example of the scroll operation by the user, the user rotates the wheel (the button between the left and right buttons) of the mouse (the operation unit of the user terminal 1), and the user displays the scroll bar displayed near the window screen. Is moved by the drag function of the mouse, the user presses the upper, lower, left, or right key of the keyboard (the operation unit of the user terminal 1), and the window screen is displayed by the user using a pointing device such as a mouse. For example, dragging to move an active display area in an arbitrary direction, and flicking (for example, lightly touching with a finger) the user on a touch panel type window screen.

  Furthermore, in this embodiment, when the user operation information for the Web page displayed on the window screen satisfies a predetermined condition, related information related to the basic content information, detailed information on the basic content information, and the like are stored. It is inserted at a predetermined display position on the Web page.

  Here, as an example of the user operation information, there is a scroll operation speed when the Web page displayed on the window screen is scrolled according to the scroll operation by the user. Another example of user operation information is the number of user operations. Examples of the user operation include, but are not limited to, the scroll operation, click, tap, and operation for changing the display size of the window screen. Note that “click” is generally a user operation in which a predetermined position (for example, a link or the like) on a Web page displayed on a window screen is designated with a mouse. The “tap” is a user operation in which a predetermined position (for example, a link or the like) on the Web page displayed on the touch panel type window screen is designated by the user's finger or the like. Examples of operations for changing the display size of the window screen include, for example, clicking (or tapping) a size change button (a button corresponding to deformation, enlargement, reduction, etc.) displayed near the window screen, Examples include dragging and shifting at the end, and expanding two fingers in contact with the window screen.

  Examples of the related information related to the basic content information include recommendation information for recommending other products related to the product shown in the basic content information. Further, the detailed information of the basic content information includes information that describes the product indicated in the basic content information in more detail. The related information related to the basic content information and the detailed information of the basic content information are collectively referred to as “additional content information” (an example of insertion information).

  The additional content information is not displayed on the web page when the user operation information for the web page does not satisfy the predetermined condition, but the basic content information is displayed on the web page regardless of the scroll operation speed of the web page. Is done.

  Next, the configuration and function of the information providing server 1 will be described with reference to FIG.

  FIG. 2 is a block diagram illustrating an example of a schematic configuration of the information providing server 1 according to the present embodiment.

  As shown in FIG. 2, the information providing server 1 includes a communication unit 11, a storage unit 12, an input / output interface unit 13, and a system control unit 14. The system control unit 14 and the input / output interface unit 13 are connected via a system bus 15.

  The communication unit 11 is connected to the network NW and controls the communication state with the user terminal 2.

  The storage unit 12 includes, for example, a hard disk drive, and stores various programs such as an operating system and an information providing program.

  Further, the storage unit 12 includes a structured document (for example, an HTML (Hyper Text Markup Language) document or an XHTML document) file, an image (still image) file, and a moving image file that constitute a Web page provided to the user terminal 2. Etc. are stored.

  Here, the basic content information and the additional content information displayed on the Web page are defined by the structured document. The basic content information and the additional content information are divided into three data types, for example, text, still image, and moving image. For example, when the additional content information is text, the content and data type are described in tags (for example, <div> to </ div>) in the structured document. When the additional content information is a still image or a moving image, the file name, URL, and data type are described in tags (for example, <div> to </ div>) in the structured document. The basic content information and the additional content information are each assigned a type of content (hereinafter referred to as “content type”), and the content type is assigned to a tag (for example, <div> ˜ </ div>). Examples of such content types include genres (categories) of products and services. Note that the structured document file that defines the basic content information and the structured document file that defines the additional content information may be separated.

  In the structured document, the user operation information for the Web page is monitored, and when the monitored user operation information satisfies a predetermined condition, additional content information is displayed on the Web page. A script (for example, JavaScript (registered trademark)) to be inserted at the position is described. As this predetermined condition, for example, the scroll operation speed is lower than a predetermined value or smaller than a predetermined value, or a user operation It is defined that the cumulative number is greater than or equal to the predetermined number of times or greater than the predetermined number of times, etc. The predetermined value is arbitrarily determined by an administrator or the like, for example, between 5 cm / second and 10 cm / second. The predetermined number is arbitrarily determined by an administrator or the like, and is set, for example, between 3 times and 10 times.

  In addition, a plurality of additional content information may be defined in the structured document. In this case, when the user operation information for the Web page satisfies a predetermined condition, a selection criterion for selecting which additional content information from among the plurality of additional content information is described in the script. As this selection criterion, for example, it is defined that additional content information corresponding to the data type of the basic content information currently displayed in the window screen is selected. For example, if the data type of the basic content information is text, additional content information made up of text is selected as additional content information corresponding to this. Further, as this selection criterion, for example, it is stipulated that additional content information having the same or different content type as the basic content information currently displayed in the window screen is selected. As this selection criterion, it may be specified that any one of a plurality of additional content information is randomly selected.

  Furthermore, when a plurality of additional content information is defined in the structured document, each additional content information is displayed at a predetermined display position of the Web page while the scroll operation speed of the Web page satisfies a predetermined condition by the script. (As an example, <div> additional content information </ div> is added as an example). At this time, the display order (in other words, insertion order) for displaying the additional content information on the Web page may be determined randomly by the Web browser of the user terminal 2 or the system control unit 14 of the information providing server 1. May be determined in advance. When the display order is determined in advance by the system control unit 14, the determined display order is given to each additional content information, and the given display order is included in the tag in the structured document together with the data type of the additional content information. Described in

  The plurality of additional content information may be defined in one structured document file or may be defined in separate structured document files.

  The input / output interface unit 13 performs interface processing between the communication unit 11 and the storage unit 12 and the system control unit 14.

  The system control unit 14 includes a CPU (Central Processing Unit) 14a, a ROM (Read Only Memory) 14b, a RAM (Random Access Memory) 14c, and the like. Then, the system control unit 14 generates a Web page in response to the HTTP request from the user terminal 2 and transmits it to the user terminal 2. Further, the system control unit 14 determines the display order of the additional content information in accordance with an instruction from the operator. For example, the display order is determined with priority given to additional content information including text.

  Next, the configuration and function of the user terminal 2 will be described with reference to FIG.

  FIG. 3 is a block diagram illustrating a schematic configuration example of the user terminal 2.

  As shown in FIG. 3, the user terminal 2 includes an operation unit 21, a display unit 22, a communication unit 23, a drive unit 24, a storage unit 25, an input / output interface unit 26, a system control unit 27, It has. The system control unit 27 and the input / output interface unit 26 are connected via a system bus 28. As the user terminal 2, for example, a personal computer, a PDA (Personal Digital Assistant), a mobile phone, or the like can be applied.

  The operation unit 21 includes, for example, a keyboard and a mouse.

  The display unit 22 includes a display for displaying a web page or the like.

  The communication unit 23 is connected to the network NW and controls the communication state with the information providing server 1 and the like.

  For example, the drive unit 24 reads data from a disk DK (recording medium) such as a CD (Compact Disc) or a DVD (Digital Versatile Disc), and records data or the like on the disk DK.

  The storage unit 25 includes, for example, a hard disk drive and stores an operating system (O / S), a Web browser program (an example of the terminal processing program of the present invention), and the like.

  Next, the system control unit 27 includes a CPU 27a, a ROM 27b, a RAM 27c, and the like. The system control unit 27 starts the Web browser by the CPU 27a executing the Web browser program under the execution of the operating system after the Web browser is started, and the first acquisition unit, the second acquisition unit, and the display according to the present invention. It functions as a means, a monitoring means, a condition determination means, an insertion means, and a data type determination means, and performs the following processing.

  Next, Web page display processing in the system control unit 27 of the user terminal 2 will be described with reference to FIG.

  4A and 4B are flowcharts showing the Web page display processing in the system control unit 27 of the user terminal 2, and FIG. 4A shows the case where the monitoring target is the scroll operation speed. (B) shows the case where the monitoring target is the number of user operations.

  First, the Web page display process shown in FIG. 4A will be described. The Web page display process shown in FIG. 4A is returned from the information providing server 1 in response to an HTTP request sent from the user terminal 2 to the information providing server 1 at the user terminal 2. The process starts when data (structured document file or the like) constituting the Web page is received and acquired. It is assumed that the data constituting the acquired Web page includes basic content information and additional content information.

  In the Web page display process shown in FIG. 4, the system control unit 27 of the user terminal 2 displays the acquired Web page in the window screen that appears on the display of the display unit 22 (step S1).

  Next, the system control unit 27 determines whether or not a scroll operation has been performed by the user through the operation unit 21 (step S2). If the system control unit 27 determines that there is no scrolling operation (step S2: NO), the system control unit 27 determines whether there is a web page display end instruction (step S3). For example, when the user clicks a web page close button (or back button) or when a hyperlink for jumping to another web page is clicked, there is an instruction to end the display of the web page. Determined. Then, if there is an instruction to end the display (step S3: YES), the process ends. If there is no instruction to end the display (step S3: NO), the process returns to step S2.

  On the other hand, if the system control unit 27 determines that a scroll operation has been performed (step S2: YES), the system control unit 27 proceeds to step S4.

  In the scroll process shown in step S4, the system control unit 27 scrolls the display area of the Web page in the window screen according to the signal related to the scroll operation. When the Web page is scrolled in this way, the system control unit 27 monitors the scroll operation speed according to the script described in the structured document constituting the Web page. The scroll operation speed is a speed at which the display area of the web page moves. For example, a value obtained by dividing the amount (length) of the change (movement) of the display area of the Web page by the time required for the change (movement) is detected as the scroll operation speed.

  Next, the system control unit 27 determines whether or not the monitored scroll operation speed is lower than a predetermined value (defined by a script), for example (step S5). Note that the scroll operation speed to be monitored is, for example, an average value, maximum value, minimum value, scroll operation speed having the highest appearance frequency, etc., which are detected a plurality of times while the web page is scrolling. There may be. If the system control unit 27 determines that the scroll operation speed is not lower than the predetermined value (step S5: NO), the system control unit 27 returns to step S2 and repeats the same processing as described above. That is, for example, when a web page is scrolling fast, the web page is scrolled to the lowermost end portion, and for example, a settlement button for purchasing a product is displayed.

  On the other hand, when the system control unit 27 determines that the scroll operation speed is lower than the predetermined value (step S5: YES), the system control unit 27 inserts additional content information at, for example, the lower display position in the window screen on the Web page (step S5). S6). That is, for example, when the web page is slowly scrolling, that is, when the user is browsing the basic content information displayed on the web page, the web page is scrolled to the lowest end of the web page. The additional content information is inserted and displayed at the display position until. Such additional content information can be inserted by, for example, describing an empty tag (for example, <div> to </ div> is empty) in advance in the structured document constituting the Web page, and user operation information. Can be realized by changing the additional content information to a prescribed HTML tag (in other words, switching, replacing, or replacing). Alternatively, the additional content information is inserted when the additional content information is defined as a non-display layer in the structured document constituting the Web page in advance and the user operation information satisfies a predetermined condition. This can be realized by configuring so that the layer is changed (in other words, switched).

  FIG. 5 shows how the additional content information is inserted on the Web page as described above.

  In the example shown in FIGS. 5A and 5B, additional content information X is inserted at a lower position of the basic content information.

  Here, a selection criterion for selecting additional content information corresponding to the data type of the basic content information may be described in the script described in the structured document constituting the Web page. In such a case, the system control unit 27 determines the data type of the basic content information currently displayed on the Web page when it is determined in step S5 that the scroll operation speed is lower than the predetermined value. Then, the system control unit 27 selects additional content information corresponding to the determined data type from a plurality of additional content information (selection candidates), and the selected additional content information is displayed at, for example, the lower display position of the window screen. insert. For example, assuming that the data type of the basic content information is a still image, in the example illustrated in FIG. 5, the data type of the three additional content information X to Z is a still image (that is, the data type matches the basic content information). The additional content information Y is selected. For example, the fact that the scrolling operation speed is slow when basic content information composed of still images is displayed is highly likely that the user prefers still images. Therefore, the additional content information can be displayed with the data type most preferred by the user.

  Then, when the process of step S6 ends, the system control unit 27 returns to step S2 and repeats the same process as described above. For example, if the scroll operation is continued, the determination in step S5 is executed again, and if it is determined that the scroll operation speed is lower than the predetermined value, the next additional content information is, for example, the previous time on the window screen on the Web page. It is inserted at the lower display position of the displayed additional content information. As described above, when the scroll operation is continued and the scroll operation speed is lower than the predetermined value, the additional content information is sequentially inserted.

  FIG. 6 is a diagram illustrating a state in which a plurality of pieces of additional content information are sequentially inserted on the Web page. In the example shown in FIGS. 6A to 6C, three pieces of additional content information X to Z are sequentially inserted.

  Here, when the display order of each additional content information is described in the structured document constituting the Web page, the system control unit 27 selects each additional content based on the display order given to each additional content information. Information is sequentially inserted into, for example, the lower display position of the window screen. In the example shown in FIG. 6, the display order of the additional content information X is No. 2, the display order of the additional content information Y is No. 3, and the display order of the additional content information Z is No. 1. Therefore, the additional content information Z → The content is inserted on the Web page in the display order of additional content information X → additional content information Y. Thereby, additional content information can be displayed in the display order determined on the operator side of the information providing server 1.

  In the above process, the additional content information is inserted on the Web page when the scroll operation speed is determined to be lower than the predetermined value. As another example, the scroll operation speed is lower than the predetermined value. May be at the end of the scroll operation (or at the start of the scroll operation). Alternatively, after the scroll operation speed is determined to be smaller than a predetermined value, the additional content information may be inserted on the Web page at regular intervals.

  Next, the Web page display process shown in FIG. 4B will be described. Note that in the Web page display process shown in FIG. 4B, the description of the same process as the process in the Web page display process shown in FIG.

  In step S <b> 12 shown in FIG. 4B, the system control unit 27 determines whether any of the user operations described above has been performed from the user through the operation unit 21. If the system control unit 27 determines that no user operation is performed (step S12: NO), the system control unit 27 determines whether there is an instruction to end the display of the web page (step S13). If there is an instruction to end the display (step S13: YES), the process ends. If there is no instruction to end the display (step S13: NO), the process returns to step S12.

  On the other hand, if the system control unit 27 determines that a user operation has been performed (detects a user operation) (step S12: YES), the system control unit 27 counts the number of times of the user operation (for example, adds 1 to the variable x). (Step S14). Note that the user operation includes a scroll operation, a click, a tap, and the like. Regardless of which is performed, the number of user operations is counted.

  Next, the system control unit 27 executes a process corresponding to the user operation performed in step S12 (step S15).

  Next, the system control unit 27 determines whether or not the cumulative total (counted value) of the monitored user operations has become larger than a predetermined number (step S16). Step S16: NO), returning to Step S12, the same processing as above is repeated.

  On the other hand, if the system control unit 27 exceeds the predetermined number of times (step S16: YES), the system control unit 27 sends the additional content information to a predetermined position in the window screen on the Web page as in step S6 shown in FIG. (Step S17).

  By the way, when a user operation such as a scroll operation, a click, or a tap is performed in step S12, information indicating the user operation may be transmitted to the information providing server 1. In this case, the information providing server 1 counts the number of user operations from the user terminal 2, determines whether or not the cumulative number (counted value) of the number of times has become larger than the predetermined number, and becomes larger than the predetermined number. In the case of the additional content information, the additional content information is transmitted to the user terminal 2. Then, the system control unit 27 of the user terminal 2 acquires the additional content information transmitted from the information providing server 1 and inserts it on the Web page. Note that the timing at which the user terminal 2 transmits information indicating the user operation to the information providing server 1 is, for example, at the end of processing according to the user operation, at the time of detecting the next user operation, for a predetermined time (for example, 1 Minute) or every time a predetermined amount of data accumulation is detected.

  As described above, according to the embodiment, the user operation information for the displayed web page is monitored, and is displayed when the monitored user operation information satisfies a predetermined condition. Since the additional content information is inserted at a predetermined display position on the Web page, it is possible to reduce skipping of important information by reducing the amount of information presented to a user who is not interested in the Web page information. On the other hand, it is possible to save the user himself / herself from collecting related information and detailed information by adding information to be presented to a user who is highly interested in the information on the Web page. Therefore, information can be browsed on the Web page more efficiently for both users who are less interested in the information on the Web page and users who are more interested in the information on the Web page.

  Further, according to the configuration in which it is determined that the predetermined condition is satisfied when the scroll operation speed of the displayed web page is slow (for example, a predetermined value or less), the user can perform the scroll operation once by the user. It is possible to quickly determine whether the Web page information is high or low. Further, according to the configuration in which it is determined that the predetermined condition is satisfied when the number of user operations on the displayed Web page is large (a predetermined number of times or more), is the user highly interested in the information on the Web page? Whether it is low or not can be determined with high accuracy.

  In the above embodiment, it is assumed that the additional content information is included in the data constituting the Web page acquired first, but as another example, the user operation information satisfies a predetermined condition. Each time it is determined that the scroll operation speed is smaller than a predetermined value, for example, the user terminal 2 may acquire a structured document file that defines additional content information from the information providing server 1. In the case of this configuration, for example, the URL of the structured document file that defines the additional content information is described in the tag in the structured document that defines the basic content information. Information is inserted on the web page. Alternatively, the URL of the Web page describing the additional content information is described in the tag in the structured document that defines the basic content information, and the Web page describing the additional content information is acquired from the information providing server 1 according to the URL. The web page may be displayed on the window screen.

  In the above embodiment, the additional content information is inserted into the lower display position in the window screen on the Web page. However, the additional content information is replaced with the basic content information displayed on the Web page. The additional content information may be inserted by (dynamically changing).

  In addition, as shown in FIGS. 6A to 6C, the additional content information X to Z is not sequentially inserted, but after the additional content information X is inserted, the additional content information X is replaced with the additional content information X. It may be configured such that Y is inserted (that is, replaced), and then additional content information Z is inserted instead of the additional content information Y.

  In the above embodiment, an example in which selection criteria for selecting additional content information is described in a script described in a structured document constituting a Web page has been described. Selecting additional content information with a high degree of user interest (interest) may be used as a selection criterion. According to this, for example, when the basic content information displayed when the scroll operation speed is determined to be smaller than the predetermined value (that is, slowly scrolling display) is a product specification, for example, a more detailed specification is displayed. The additional content information that the user has is selected as having high user interest. Therefore, it is possible to display additional content information that is highly interesting to the user.

  As another example, after changing the display size (deformation / enlargement / reduction, etc.) of the window screen of the Web browser, additional content information corresponding to the basic content information included in the active display area is selected. May be used as a selection criterion. According to this, it is possible to display additional content information in which the user is highly interested.

  As another example, selection criteria may include selecting additional content information based on a user's Web page browsing history. According to this, for example, the information providing server 1 accumulates the browsing history of the web page of the user of the user terminal 2, and the scroll operation speed of the web page transmitted to the user terminal 2 after the login of the user is a predetermined value. If it is determined that the information is smaller, the information providing server 1 receiving the information from the user terminal 2 selects additional content information with a high degree of interest of the user based on the browsing history of the logged-in user's Web page. 2 to send. Therefore, it is possible to display additional content information that is highly interesting to the user.

  As another example, selection criteria may include selecting additional content information based on collaborative filtering. According to this, for example, the information providing server 1 accumulates preference information of many users, and it is determined that the scroll operation speed of the Web page transmitted to the user terminal 2 after the login of the user is smaller than a predetermined value. In this case, the information providing server 1 that has received the information from the user terminal 2 selects additional content information using information of another user who has a similar preference to the logged-in user and transmits it to the user terminal 2. Therefore, it is possible to display additional content information estimated to be preferred by the user.

  Further, in the structured document, user operation information for a Web page is monitored, and when the monitored user operation information satisfies a predetermined condition, additional content information is displayed on the Web page. The script for insertion at the position is described, but this user operation information is assumed to be a scrolling stop operation of the displayed Web page, and as a predetermined condition, the displayed Web page is displayed. You may comprise so that it may be prescribed | regulated that the scroll stopped. Web page display processing in this configuration will be described with reference to FIG.

  In the Web page display process shown in FIG. 7, the description of the same process as the process in the Web page display process shown in FIG.

  In step S <b> 22 illustrated in FIG. 7, the system control unit 27 determines whether or not a scroll start instruction has been issued from the user via the operation unit 21. For example, when the scroll start button displayed on the Web page is clicked with the mouse by the user, it is determined that there is an instruction to start scrolling. When the system control unit 27 determines that there is no scroll start instruction (step S22: NO), the system control unit 27 proceeds to step S23, and when it determines that there is a scroll start instruction (step S22: YES), it automatically A scroll process is executed (step S24). This automatic scroll processing is performed according to an automatic scroll script described in the structured document constituting the Web page. Thus, the display area of the web page is automatically scrolled (without any user operation) in the window screen.

  Next, the system control unit 27 determines whether or not there has been a scroll stop instruction (scroll stop operation) from the user through the operation unit 21 (step S25). For example, when the scroll stop button displayed on the Web page is clicked with the mouse by the user (it may be clicked at an arbitrary position on the window screen), it is determined that there is an instruction to stop scrolling. When the system control unit 27 determines that there is no scroll stop instruction (step S25: NO), the system control unit 27 returns to step S24 to continue the automatic scroll process, and when it determines that there is a scroll stop instruction ( Step S25: YES), the automatic scrolling process is stopped, and the process proceeds to Step S26.

  In step S26, the system control unit 27 inserts additional content information at a predetermined display position in the window screen on the Web page, as in step S6 described above. In this case, the system control unit 27 obtains coordinate information (for example, coordinates of four vertices) for defining the display area of the Web page displayed in the window screen when the scroll is stopped by the scroll stop instruction. It may be transmitted to the information providing server 1.

  It can be estimated that the information displayed when the automatic scrolling is stopped is highly interested by the user.

  Then, when the information providing server 1 receives the coordinate information from the user terminal 2, the information providing server 1 identifies and identifies information (for example, content such as text and still images) arranged on the Web page identified by the coordinate information. One or more additional content information related to the information is acquired from the database, and the additional content information is transmitted to the user terminal 2. As the additional content information acquired here, for example, when the specified information is a description or an image of a product or the like, detailed information of the product or recommendation information of a product similar to the product is cited.

  Thus, when the additional content information is received by the user terminal 2, the additional content information is inserted into a predetermined display position in the window screen on the Web page. According to such a configuration, it is possible to quickly determine whether the user is highly interested or not interested in the information on the Web page by one scroll stop operation by the user, and the user is more interested (user The user can browse additional content information (suitable to the interests of the user), and can realize personalization with higher added value.

  In this case, the additional content information is inserted at a predetermined display position in the window screen on the Web page when a scroll is resumed by a scroll start instruction from the user after the automatic scrolling of the Web page is stopped. If the additional content information is acquired, the additional content information can be viewed by the user more effectively if it is configured to be sequentially inserted as shown in FIG. In the above example, the case of automatic scrolling has been described. However, when scrolling stops for a certain time after the start of manual scrolling operation, it may be determined that a scrolling stop instruction has been issued in step S25.

DESCRIPTION OF SYMBOLS 1 Information provision server 2 User terminal 11 Communication part 12 Storage part 13 Input / output interface part 14 System control part 15 System bus 21 Operation part 22 Display part 23 Communication part 24 Drive part 25 Storage part 26 Input / output interface part 27 System control part 28 System bus NW Network S Information provision system

Claims (9)

A terminal device accessible to a server device via a network,
First acquisition means for acquiring a Web page from the server device;
Second acquisition means for acquiring insertion information to be inserted on the Web page from the server device;
Display means for displaying the acquired web page;
Monitoring means for monitoring user operation information for the displayed web page;
Condition determining means for determining whether the monitored user operation information satisfies a predetermined condition;
An insertion means for inserting the insertion information at a predetermined display position on the displayed Web page when it is determined that the condition is satisfied;
A terminal device comprising: The terminal device according to claim 1,
The terminal device, wherein the user operation information is a scroll operation speed of the displayed web page. The terminal device according to claim 1,
The terminal device characterized in that the user operation information is the number of user operations such as scrolling, clicking, tapping, and changing a display size of the displayed web page. The terminal device according to claim 1,
The terminal device characterized in that the user operation information is an operation of stopping scrolling of the displayed Web page. The terminal device according to claim 4,
The terminal device characterized in that the insertion means acquires the insertion information related to information displayed on a Web page when scrolling is stopped by the scroll stop operation. The terminal device according to any one of claims 1 to 5,
The server device stores a plurality of the insertion information, and each of the insertion information is given a display order to be displayed on the Web page,
The terminal device, wherein the insertion means sequentially inserts the insertion information based on a display order given to the insertion information. The terminal device according to any one of claims 1 to 6,
A data type determination unit that determines a data type of information currently displayed on the Web page when it is determined that the condition is satisfied;
The terminal device, wherein the insertion unit selects the insertion information corresponding to the determined data type from a plurality of the insertion information, and inserts the selected insertion information. An information insertion method on a Web page in a terminal device accessible to a server device via a network,
The terminal device obtaining a Web page from the server device;
The terminal device obtaining insertion information to be inserted on the Web page from the server device;
The terminal device displaying the acquired web page;
The terminal device monitoring user operation information for the displayed web page;
The terminal device determining whether the monitored user operation information satisfies a predetermined condition; and
Inserting the insertion information at a predetermined display position on the displayed web page when the terminal device is determined to satisfy the condition;
A method for inserting information on a Web page, characterized by comprising: A computer that can access the server device via a network,
First acquisition means for acquiring a Web page from the server device;
Second acquisition means for acquiring insertion information to be inserted on the Web page from the server device;
Display means for displaying the acquired web page;
Monitoring means for monitoring user operation information for the displayed web page;
Condition determining means for determining whether the monitored user operation information satisfies a predetermined condition; and
A terminal processing program that causes an insertion unit to insert the insertion information at a predetermined display position on the displayed Web page when it is determined that the condition is satisfied.

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