JP2011101307A - Information distribution system and information distribution method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information distribution system which raises the advertisement effect of a television CM. <P>SOLUTION: A broadcasting station 10A broadcasts a QR code (R) constituted by including the address of a broadcasting station server 20 which manages association of the television CM with an advertiser server which is operated by an advertiser who places the television CM, and CM identification information for identifying the television CM. A portable terminal 60 that a television viewer possesses reads the QR code (R) to be displayed on a television screen with the television CM, and accesses the broadcasting station server 20 according to the address included in the QR code (R). The broadcasting station server 20 transfers, when access from the portable terminal 60 is accepted, the access to the advertiser server 30 on the basis of the CM identification information included in the access. The advertiser server 30 distributes, when the access transferred from the broadcasting station server 20 is accepted, privilege information for giving the viewer privileges to the portable terminal 60. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an information distribution system and an information distribution method for distributing information to a mobile terminal of a television viewer.

  With the development of information communication technology, various information is acquired by accessing a server on the Internet from a personal PC or mobile terminal. In recent years, a technique in which a portable terminal reads image information indicating a server address on the Internet printed on a paper medium such as a magazine or an advertisement and accesses the server is widely used. As the image information, a QR code which is a kind of two-dimensional code is used.

  A technique for improving the convenience of TV viewers by applying such technology to the broadcasting field and adding a QR code to the TV CM has been proposed (see Patent Document 1). Specifically, in the technique described in Patent Document 1, a QR code indicating an address of a server device that distributes information about an artist appearing on the television CM is added to the television CM, and the artist is interested. The TV viewer reads the QR code on the TV screen with the portable terminal, accesses the server device, and acquires information about the artist.

JP-A-2005-333402

  By the way, in recent years, with the advent of large-capacity recording devices such as HDD recorders, rather than watching TV programs in real time (hereinafter referred to as real time viewing), watching recorded TV programs (hereinafter referred to as time shift viewing). The percentage of TV viewers who are doing it is increasing. Since TV commercials can be skipped freely in time-shift viewing, it is considered that when time-shift viewing spreads, the frequency of viewing TV commercials decreases and the advertising effect of television commercials decreases.

  Here, although the technique described in Patent Document 1 can improve the convenience of the TV viewer, it is not a mechanism for causing the TV viewer to actively watch the TV CM. There was a problem that the effect could not be enhanced.

  Accordingly, an object of the present invention is to provide an information distribution system and an information distribution method that can enhance the advertising effect of a television CM.

  In order to solve the above-described problems, the present invention has the following features. First, the first feature of the present invention is that an advertiser server (advertiser server 30) operated by a broadcasting station (broadcasting station 10A) that broadcasts a TV program including a TV CM and an advertiser who publishes the TV CM. A broadcasting station server (broadcasting station server 20) that is operated by the broadcasting station and manages the association between the television CM and the advertiser server, and a portable terminal (portable terminal 60) possessed by the viewer of the television program The broadcast station broadcasts image information (for example, a QR code) including an address of the broadcast station server and CM identification information for identifying the television CM together with the television CM, and The mobile terminal reads the image information displayed on the TV screen together with the TV CM, and accesses the broadcasting station server according to the address included in the image information. When the broadcast server receives an access from the mobile terminal, the broadcast server transfers the access to the advertiser server based on the CM identification information included in the access, and the advertiser server It is an information distribution system (information distribution system 1A) that distributes privilege information for giving a privilege to the viewer to the portable terminal when an access transferred from a station server is received.

  A second feature of the present invention is that a broadcasting station (broadcasting station 10B) that broadcasts a television program including a television CM, an advertiser server (advertiser server 30) that is operated by an advertiser who places the television CM, A portable terminal (portable terminal 60) possessed by a viewer of the television program, and the broadcasting station broadcasts the television CM to which image information including an address of the advertiser server is added. The portable terminal reads the image information displayed on the television screen together with the television CM, accesses the advertiser server according to the address included in the image information, and the advertiser server It is an information distribution system (information distribution system 1B) that distributes privilege information for giving a privilege to the viewer to the mobile terminal when access from a terminal is received. The gist of the door.

  According to the first and second aspects of the present invention, the viewer can obtain desired privilege information and directly obtain an advantage from the advertiser. Can be viewed by the user, and the advertising effect of the television commercial can be enhanced. In the first feature, a series of processing related to information distribution can be controlled on the broadcasting station side.

  A third feature of the present invention relates to the first or second feature of the present invention, wherein the broadcast station displays the image information only within a broadcast time of the television program including the television CM. The gist is to broadcast image information.

  A fourth feature of the present invention is according to the first feature of the present invention, wherein the broadcast station server accesses the mobile terminal only during a broadcast time of the television program including the television CM. The gist is to transfer to

  A fifth feature of the present invention is according to the first or second feature of the present invention, wherein the advertiser server distributes privilege information to the mobile terminal only during a broadcast time of the television program including the television CM. This is the gist.

  According to the third, fourth, and fifth features of the present invention, since a viewer who desires to obtain privilege information needs to view the program content in real time, not in time-shifted viewing, the CM is viewed through real-time viewing. As a result, the advertising effect of the TV commercial can be further enhanced.

  A sixth feature of the present invention relates to any one of the first to fifth features of the present invention, wherein the advertiser server or the broadcast station server receives the access from the mobile terminal and receives the mobile phone. The gist is to acquire position information indicating a position of the terminal, and the advertiser server distributes the privilege information related to the position of the mobile terminal to the mobile terminal according to the acquired position information. .

  According to the sixth aspect of the present invention, since privilege information corresponding to the position of the mobile terminal can be distributed, privilege information suitable for the viewer (for example, privilege information regarding stores in the surrounding area) can be distributed. User convenience can be improved.

  A seventh feature of the present invention relates to the sixth feature of the present invention, wherein the advertiser server receives the privilege information related to the position of the mobile terminal according to the acquired location information. And the advertisement information related to the position of the portable terminal and related to the advertiser's advertisement is distributed to the portable terminal.

  According to the seventh feature of the present invention, since the advertising information corresponding to the position of the mobile terminal can be distributed, the advertising information suitable for the viewer (for example, the advertising information regarding the stores in the surrounding area) can be distributed, and the advertising effect can be improved. Can be improved.

  An eighth feature of the present invention relates to any one of the first to seventh features of the present invention, wherein the aspect ratio of the TV CM image when the TV CM is displayed is a predetermined broadcasting system (for example, terrestrial digital broadcasting). The broadcast station broadcasts the image information so that the image information is displayed in an area where the television CM video is not displayed on the television screen. To do.

  According to the eighth feature of the present invention, it is possible to effectively use an area (for example, a side panel area) that occupies the display screen wastefully and display image information without adversely affecting the CM video. In particular, since the aspect ratio of CM video is often different from the aspect ratio of terrestrial digital broadcasting, it is possible to contribute to the promotion of the spread of terrestrial digital broadcasting by utilizing the aspect ratio of terrestrial digital broadcasting.

  A ninth feature of the present invention relates to any one of the first to eighth features of the present invention, and is summarized in that the broadcasting station broadcasts notification information indicating that the image information is broadcast in advance. .

  According to the ninth aspect of the present invention, the viewer can make preparations for reading image information by the mobile terminal. This is because the CM section is generally a short time of about 15 to 30 seconds, and if image information is suddenly displayed, the operation of reading the image information is not in time.

  A tenth feature of the present invention relates to any one of the first to ninth features of the present invention, and is summarized in that the broadcasting station broadcasts the image information using data broadcasting.

  According to the tenth feature of the present invention, since it is not necessary to previously incorporate image information into the television CM, it is possible to immediately respond to changes in image information and the like.

  According to an eleventh feature of the present invention, a broadcasting station that broadcasts a television program including a television commercial is operated by the broadcasting station, and the television commercial and an advertiser server that is operated by an advertiser that places the television commercial is provided. Broadcasting the image information including the address of the broadcasting station server that manages the association and the CM identification information for identifying the television CM together with the television CM, and the mobile phone possessed by the viewer of the television program A step in which a terminal reads the image information displayed on the television screen together with the television CM, and accesses the broadcast station server according to the address included in the image information; and the broadcast station server includes the portable terminal When the access from the host is accepted, the access is transferred to the advertiser server based on the CM identification information included in the access And an information distribution method comprising: distributing the privilege information for giving a privilege to the viewer to the mobile terminal when the advertiser server receives the access transferred from the broadcast station server. It is a summary.

  According to a twelfth feature of the present invention, image information including a broadcast station that broadcasts a television program including a television CM includes an address of an advertiser server operated by an advertiser who places the television CM is added. A step of broadcasting the television CM, and a portable terminal possessed by a viewer of the television program reads the image information displayed on the television screen together with the television CM, and according to the address included in the image information A step of accessing the advertiser server, and a step of distributing privilege information for giving a privilege to the viewer to the portable terminal when the advertiser server accepts an access from the portable terminal. The gist of the present invention is that it is an information distribution method.

  ADVANTAGE OF THE INVENTION According to this invention, the information delivery system and information delivery method which can improve the advertising effect of television CM can be provided.

1 is a schematic configuration diagram of an information distribution system according to a first embodiment of the present invention. It is a functional block diagram which shows the structure of the broadcasting station which concerns on 1st Embodiment of this invention. It is a functional block diagram which shows the structure of the broadcast station server which concerns on 1st Embodiment of this invention. It is a functional block diagram which shows the structure of the advertiser server which concerns on 1st Embodiment of this invention. It is a sequence diagram which shows operation | movement of the information delivery system which concerns on 1st Embodiment of this invention. It is a figure which shows an example of the display screen of the television receiver which concerns on 1st Embodiment of this invention. It is a figure which shows an example of the display screen of the portable terminal which concerns on 1st Embodiment of this invention. It is a schematic block diagram of the information delivery system which concerns on 2nd Embodiment of this invention. It is a block diagram which shows the structure of the broadcasting station which concerns on 2nd Embodiment of this invention. It is a sequence diagram which shows operation | movement of the information delivery system which concerns on 2nd Embodiment of this invention.

  Next, a first embodiment, a second embodiment, and other embodiments of the present invention will be described with reference to the drawings. In the description of the drawings in the following embodiments, the same or similar parts are denoted by the same or similar reference numerals.

(1) 1st Embodiment About the information delivery system which concerns on 1st Embodiment, (1.1) Schematic structure of an information delivery system, (1.2) Detailed structure of an information delivery system, (1.3) Information delivery system (1.4) The effect of the first embodiment will be described in this order.

(1.1) Schematic Configuration of Information Distribution System FIG. 1 is a schematic configuration diagram of an information distribution system 1A according to the first embodiment. As shown in FIG. 1, the information distribution system 1A includes a broadcasting station 10A, a broadcasting station server 20, an advertiser server 30, a television receiver 50, and a portable terminal 60.

  The broadcasting station 10 </ b> A broadcasts a TV program including a TV CM via the broadcasting facility 11. Here, the TV program may be broadcast by radio or by cable, but in the following description, it is assumed that the broadcasting station 10A broadcasts the TV program by radio according to the terrestrial digital broadcasting system.

  The broadcast station server 20 is operated by a broadcast station 10A (specifically, a broadcaster). The advertiser server 30 is operated by an advertiser (so-called sponsor) who places a television commercial. The broadcast station server 20 and the advertiser server 30 are connected to a communication network 40 such as the Internet.

  The television receiver 50 receives and reproduces a broadcast television program and displays the television program on the television screen. In the example of FIG. 1, the television receiver 50 is installed in the home of a television viewer (not shown). Note that the television receiver 50 may be provided with a tuner for receiving and playing back a television program and a display device for displaying the television program.

  The portable terminal 60 is a wireless communication terminal with a camera owned by a TV viewer. The mobile terminal 60 is equipped with a web browser. As the mobile terminal 60, a mobile phone terminal, a PHS terminal, a PDA, or the like can be used. In the following description, it is assumed that the mobile terminal 60 is a mobile phone terminal with a camera. The mobile terminal 60 can access the broadcast station server 20 and the advertiser server 30 via the base station 41 and the communication network 40.

  In the first embodiment, the broadcasting station 10A broadcasts image information including an address (specifically, URL) of the broadcasting station server 20 and CM identification information for identifying the television CM together with the television CM. As the image information, a QR code which is a kind of two-dimensional code is used. However, the image information is not limited to the QR code, and other image information such as a color code may be used.

  The portable terminal 60 reads the QR code displayed on the television screen together with the television CM, and accesses the broadcast station server 20 according to the URL included in the QR code.

  The broadcast station server 20 manages the association between the television CM and the advertiser server, and when access from the mobile terminal 60 is received, the broadcast server 20 controls the access based on the CM identification information included in the access. Forward to 30.

  When the advertiser server 30 receives the access transferred from the broadcast station server 20, the advertiser server 30 distributes privilege information for giving a privilege to the TV viewer to the mobile terminal 60. The privilege information is, for example, an electronic coupon, a point, or the like, and is used by a TV viewer who has the mobile terminal 60. In addition to the privilege information, the advertiser server 30 may distribute the advertising information related to the advertiser's advertisement to the mobile terminal 60.

(1.2) Detailed Configuration of Information Distribution System Next, with respect to the detailed configuration of the information distribution system 1A, (1.2.1) configuration of the broadcasting station, (1.2.2) configuration of the broadcasting station server, (1 2.3) The configuration of the advertiser server will be described in this order. However, the configuration related to the present invention will be mainly described.

(1.2.1) Configuration of Broadcasting Station The broadcasting station 10A is configured using one or a plurality of computers. FIG. 2 is a functional block diagram showing the configuration of the broadcasting station 10A. As shown in FIG. 2, the broadcasting station 10A includes a program main part storage unit 101, a CM storage unit 102, a notification information storage unit 103, a QR code storage unit 104, and a program editing / sending unit 105.

  The program main part storage unit 101 stores a main part (program main part) of a television program. The CM storage unit 102 stores a CM section (TV CM) of a TV program. The notification information storage unit 103 stores information indicating that the QR code is broadcast as notification information. The QR code storage unit 104 stores a QR code.

  The program editing / transmission unit 105 edits a television program including the main program and a television commercial. The program editing / sending unit 105 multiplexes the QR code on the television CM using data broadcasting.

  Here, in the case where the aspect ratio of the TV CM image when the TV CM is displayed is different from the aspect ratio (16: 9) of the TV screen defined by digital terrestrial broadcasting, the program editing / transmission unit 105 The QR code is broadcast so that the QR code is displayed in an area where the TV CM image is not displayed on the screen. That is, when the aspect ratio of the TV CM video is 4: 3, the program editing / transmission unit 105 displays the QR code in the left and right non-image areas where the TV CM video is not displayed on the TV screen. Like that.

  Prior to broadcasting the QR code, the program editing / sending unit 105 broadcasts notification information indicating that the QR code is to be broadcast. As with the QR code, the notification information can be broadcast using data broadcasting. The program editing / transmission unit 105 may multiplex the notification information in the main program, or may multiplex the notification information in other sections.

  Furthermore, the program editing / transmission unit 105 may broadcast the QR code so that the QR code is displayed only within the broadcast time of the television program including the television CM. For example, the program editing / sending unit 105 may prevent a QR code from being displayed outside a program broadcast time by multiplexing a command (script) that prevents a QR code from being displayed for a recorded television program. it can.

(1.2.2) Configuration of Broadcast Station Server The broadcast station server 20 is configured using one or a plurality of computers. FIG. 3 is a functional block diagram showing the configuration of the broadcast station server 20. As illustrated in FIG. 3, the broadcast station server 20 includes a communication unit 201, an access transfer unit 202, and a correspondence information storage unit 203.

  The communication unit 201 is connected to the communication network 40 and accepts access from the mobile terminal 60. The association information storage unit 203 stores association information between the CM identification information and the advertiser server 30.

  The access from the portable terminal 60 includes CM identification information in the QR code. The access transfer unit 202 specifies the advertiser server 30 corresponding to the CM identification information included in the access from the mobile terminal 60 and transfers the access to the advertiser server 30.

  The access transfer unit 202 may transfer the access from the portable terminal 60 to the advertiser server 30 only within the program broadcast time. For example, the access transfer unit 202 prevents the access from the portable terminal 60 from being transferred to the advertiser server 30 outside the program broadcast time.

(1.2.3) Configuration of Advertiser Server The advertiser server 30 is configured using one or a plurality of computers. FIG. 4 is a functional block diagram showing the configuration of the advertiser server 30. As illustrated in FIG. 4, the advertiser server 30 includes a communication unit 301, a position information acquisition unit 302, a distribution unit 303, a distribution control unit 304, a privilege information storage unit 305, and an advertisement information storage unit 306.

  The communication unit 301 is connected to the communication network 40. The communication unit 301 receives the access from the mobile terminal 60 transferred from the broadcast station server 20.

  The location information acquisition unit 302 acquires location information indicating the location of the mobile terminal 60 when the communication unit 301 accepts access. There are the following three methods for acquiring position information. (A) A method of acquiring position information corresponding to the base station 41 with which the mobile terminal 60 registers the position from a center (not shown). (B) A method of acquiring position information using GPS when the mobile terminal 60 is equipped with GPS. (C) A method of acquiring position information by user input to the portable terminal 60. In the following description, it is assumed that the position information acquisition unit 302 acquires position information by the method (a).

  The privilege information storage unit 305 stores position information and privilege information in association with each other. The advertisement information storage unit 306 stores position information and advertisement information in association with each other.

  The distribution control unit 304 acquires privilege information and advertisement information corresponding to the location information acquired by the location information acquisition unit 302 from the privilege information storage unit 305 and the advertisement information storage unit 306, respectively. The distribution unit 303 distributes the acquired privilege information and advertisement information from the communication unit 301 to the mobile terminal 60.

  The distribution control unit 304 may perform control so that the privilege information and the advertisement information are distributed to the mobile terminal 60 only during the program broadcast time. For example, the distribution control unit 304 may reject the access from the mobile terminal 60 transferred from the broadcast station server 20 outside the program broadcast time, and informs the mobile terminal 60 only that it is out of the program broadcast time. You may be notified.

(1.3) Operation of Information Distribution System Next, an operation example of the information distribution system 1A will be described with reference to FIGS. FIG. 5 is a sequence diagram showing the operation of the information distribution system 1A. FIG. 6 is a diagram showing an example of the display screen D1 of the television receiver 50. As shown in FIG. FIG. 7 is a diagram illustrating an example of the display screen D <b> 2 of the mobile terminal 60.

  In step S101, the program editing / transmission unit 105 of the broadcasting station 10A starts broadcasting the television program “X”.

  In step S102, the program editing / transmission unit 105 of the broadcasting station 10A multiplexes and broadcasts the notification information at the beginning of the main part of the television program “X”, for example. For example, as shown in FIG. 6A, the notification information is composed of a character string that prompts the user to prepare for reading the QR code.

  In step S103, the program editing / transmission unit 105 of the broadcasting station 10A includes the URL of the broadcasting station server 20 and CM identification information for identifying the television CM “Y” in the section of the television CM “Y”. QR code “Z” is multiplexed and broadcast. Specifically, the program editing / transmission unit 105 broadcasts the QR code “Z” using data broadcasting in the terrestrial digital broadcasting system.

  In step S104, the television receiver 50 displays the QR code “Z” together with the television CM “Y”. For example, the QR code is displayed in the side panel area on the display screen D1 of the television receiver 50 as shown in FIG.

  In step S <b> 105, the mobile terminal 60 reads the QR code on the display screen D <b> 1 from the camera mounted on the mobile terminal 60. For example, as shown in FIG. 7A, the TV viewer reads the QR code by using the barcode reader function of the portable terminal 60 and converts it into the URL of the broadcasting station server 20.

  In step S <b> 106, the mobile terminal 60 accesses the broadcast station server 20. The access includes CM identification information for identifying the television CM “Y”.

  In steps S107 and S108, the access transfer unit 202 of the broadcast station server 20 identifies the advertiser server 30 corresponding to the CM identification information included in the access, and transfers the access to the advertiser server 30. Here, the advertiser server 30 is a server of an advertiser who put out the television CM “Y”.

  In step S <b> 109, the location information acquisition unit 302 of the advertiser server 30 acquires location information of the mobile terminal 60. At that time, as shown in FIG. 7B, a screen for asking the TV viewer whether or not the position information may be provided to the advertiser server 30 may be displayed on the mobile terminal 60.

  In step S <b> 110, the distribution control unit 304 of the advertiser server 30 acquires privilege information and advertisement information corresponding to the location information acquired by the location information acquisition unit 302 from the privilege information storage unit 305 and the advertisement information storage unit 306, respectively. Then, the distribution unit 303 distributes the privilege information and advertisement information acquired by the distribution control unit 304 to the mobile terminal 60.

  In step S <b> 111, the mobile terminal 60 displays and stores the privilege information and advertisement information distributed from the advertiser server 30. For example, as illustrated in FIG. 7C, the mobile terminal 60 obtains the acquired privilege information (points are illustrated in the figure) and advertisement information of a store near the advertiser who has posted the TV CM “Y”. indicate.

  As a measure for time shift viewing, in step S103, the program editing / sending unit 105 of the broadcasting station 10A may multiplex a command (script) that does not display a QR code for a recorded television program.

  Further, as a measure for time shift viewing, in step S107, the access transfer unit 202 of the broadcast station server 20 does not transfer access from the mobile terminal 60 to the advertiser server 30 outside the broadcast time of the television program “X”. May be.

  Further, as a countermeasure for time shift viewing, in steps S109 and S110, the distribution control unit 304 of the advertiser server 30 may not distribute the privilege information to the portable terminal 60 outside the broadcast time of the television program “X”. .

(1.4) Effects of the First Embodiment According to the information distribution system 1A according to the first embodiment, the television viewer can acquire desired privilege information and obtain a direct benefit. Thus, the TV CM can be actively viewed by the TV viewer, and the advertising effect of the TV CM can be enhanced.

  In addition, according to the information distribution system 1A according to the first embodiment, a TV viewer who desires to obtain privilege information needs to view the program content in real time, not in time-shifted viewing. As a result, the advertising effect of the TV commercial can be further enhanced.

  According to the information distribution system 1A according to the first embodiment, since privilege information according to the position of the mobile terminal 60 can be distributed, privilege information suitable for TV viewers (for example, privilege information regarding stores in the surrounding area) is distributed. It becomes possible, and the convenience of the TV viewer can be improved. Moreover, since the advertising information according to the position of the portable terminal 60 can be distributed, advertising information suitable for the TV viewer (for example, advertising information regarding stores in the surrounding area) can be distributed, and the advertising effect can be improved.

  According to the information distribution system 1A according to the first embodiment, it is possible to effectively display the side panel area that occupies the display screen wastefully and display the QR code without adversely affecting the CM video. In particular, since the aspect ratio of CM video is often different from the aspect ratio of terrestrial digital broadcasting, it is possible to contribute to the promotion of the spread of terrestrial digital broadcasting by utilizing the aspect ratio of terrestrial digital broadcasting.

  According to the information distribution system 1A according to the first embodiment, since the notification information is broadcast in advance, the TV viewer can make preparations for reading the QR code by the portable terminal 60.

  According to the information distribution system 1A according to the first embodiment, since the broadcasting station 10A broadcasts a QR code using data broadcasting, it is not necessary to previously incorporate the QR code into the television CM, and the QR code is changed. Etc. can be handled immediately.

(2) Second Embodiment Next, an information distribution system according to a second embodiment of the present invention will be described. In the first embodiment described above, a series of processing related to information distribution is controlled on the broadcasting station (broadcasting company) side. However, in the second embodiment, information is distributed under the initiative of an advertiser. It is an embodiment.

  In the second embodiment, differences from the first embodiment will be mainly described, and descriptions overlapping with the first embodiment will be omitted.

  FIG. 8 is a schematic configuration diagram of an information distribution system 1B according to the second embodiment. As shown in FIG. 8, the information distribution system 1B does not have the broadcast station server 20 described in the first embodiment.

  In the second embodiment, the broadcasting station 10B broadcasts a television CM to which a QR code is added in advance. That is, the QR code is already added at the time when the TV CM is supplied to the broadcast station 10A, instead of multiplexing the TV CM with the QR code at the broadcast station 10A. The QR code includes the address of the advertiser server 30.

  The mobile terminal 60 reads the QR code displayed on the TV screen together with the TV CM, and accesses the advertiser server 30 according to the address included in the QR code. When the advertiser server 30 receives an access from the mobile terminal 60, the advertiser server 30 distributes privilege information for giving a privilege to the TV viewer to the mobile terminal 60.

  FIG. 9 is a block diagram showing a configuration of a broadcasting station 10B according to the second embodiment. As shown in FIG. 9, the broadcasting station 10B does not have the QR code storage unit 104 described in the first embodiment. Instead, the CM storage unit 102 stores a television CM to which a QR code is added in advance. The program editing / transmission unit 105 edits a television program including the main program and a television commercial. Prior to the broadcast of the QR code, the program editing / transmission unit 105 may broadcast notification information indicating that the QR code is to be broadcast.

  FIG. 10 is a sequence diagram illustrating an operation example of the information distribution system 1B according to the second embodiment.

  In step S201, the program editing / sending unit 105 of the broadcasting station 10A starts broadcasting the television program “X”.

  In step S202, the program editing / transmission unit 105 of the broadcasting station 10A multiplexes and broadcasts the notification information at the beginning of the main part of the television program “X”, for example. For example, as shown in FIG. 6A, the notification information is composed of a character string that prompts the user to prepare for QR code reading.

  In step S203, the program editing / transmission unit 105 of the broadcasting station 10A is added with a QR code “Z” including the URL of the advertiser server 30 operated by the advertiser who has posted the television CM “Y”. TV commercial “Y” is broadcast.

  In step S204, the television receiver 50 displays the QR code “Z” together with the television CM “Y”. The QR code may be displayed in the side panel area on the display screen D1 of the television receiver 50 as shown in FIG. 6B, or may be displayed in the CM video area.

  In step S <b> 205, the mobile terminal 60 reads the QR code on the display screen D <b> 1 from the camera mounted on the mobile terminal 60. For example, as shown in FIG. 7A, the television viewer reads the QR code using the barcode reader function of the mobile terminal 60 and converts it into the URL of the advertiser server 30.

  In step S <b> 206, the mobile terminal 60 accesses the advertiser server 30.

  In step S <b> 207, the location information acquisition unit 302 of the advertiser server 30 acquires location information of the mobile terminal 60. At that time, as shown in FIG. 7B, a screen for asking the TV viewer whether or not the position information may be provided to the advertiser server 30 may be displayed on the mobile terminal 60.

  In step S <b> 208, the distribution control unit 304 of the advertiser server 30 acquires privilege information and advertisement information corresponding to the location information acquired by the location information acquisition unit 302 from the privilege information storage unit 305 and the advertisement information storage unit 306, respectively. Then, the distribution unit 303 distributes the privilege information and advertisement information acquired by the distribution control unit 304 to the mobile terminal 60.

  In step S209, the mobile terminal 60 displays and stores the privilege information and the advertisement information distributed from the advertiser server 30. For example, as illustrated in FIG. 7C, the mobile terminal 60 includes the acquired privilege information (points are illustrated in the figure), the advertisement information of the store near the advertiser who placed the TV CM “Y”, Is displayed.

  As a time shift viewing countermeasure, in steps S207 and S208, the distribution control unit 304 of the advertiser server 30 may not distribute the privilege information to the mobile terminal 60 outside the broadcast time of the television program “X”. .

  As described above, according to the second embodiment, the load of the broadcasting station 10A can be reduced compared to the first embodiment by the information distribution led by the advertiser.

(3) Other Embodiments As described above, the present invention has been described according to the embodiment. However, it should not be understood that the description and drawings constituting a part of this disclosure limit the present invention. From this disclosure, various alternative embodiments, examples and operational techniques will be apparent to those skilled in the art.

  For example, the first embodiment and the second embodiment described above are not limited to being implemented separately and may be implemented in appropriate combinations.

  In the first embodiment described above, the case where the QR code is added to the television CM using the data broadcast is exemplified, but the QR code may be added to the television CM by a method other than the data broadcast. For example, the program editing / transmission unit 105 of the broadcasting station 10A may add the QR code as a telop image to the television CM. In this case, the image signal of the QR code is multiplexed and broadcast on the image signal of the television CM. According to the method of adding the QR code as a telop image to the television CM, it is possible to broadcast the QR code with higher accuracy in the time zone of the television CM as compared to a method using other than data broadcasting.

  In the first embodiment and the second embodiment described above, the case where a TV program is broadcast according to the terrestrial digital broadcasting system is exemplified. However, the present invention also applies to a case where a TV program is broadcast according to another broadcasting system such as the BS digital broadcasting system. Is applicable.

  Thus, it should be understood that the present invention includes various embodiments and the like not described herein. Therefore, the present invention is limited only by the invention specifying matters in the scope of claims reasonable from this disclosure.

  DESCRIPTION OF SYMBOLS 1A, 1B ... Information distribution system, 10A, 10B ... Broadcast station, 11 ... Broadcast equipment, 20 ... Broadcast station server, 30 ... Advertiser server, 40 ... Communication network, 41 ... Base station, 50 ... Television receiver, 60 ... Mobile terminal 101 ... Program main part storage part 102 ... CM storage part 103 ... Notification information storage part 104 ... QR code storage part 105 ... Program editing / transmission part 201 ... Communication part 202 ... Access transfer part 203 ... correspondence information storage unit, 301 ... communication unit, 302 ... position information acquisition unit, 303 ... distribution unit, 304 ... distribution control unit, 305 ... privilege information storage unit, 306 ... advertisement information storage unit

Claims (12)

A broadcasting station that broadcasts TV programs including TV commercials;
An advertiser server operated by an advertiser who publishes the TV commercial;
A broadcasting station server that is operated by the broadcasting station and manages the association between the television CM and the advertiser server;
A portable terminal possessed by a viewer of the television program,
The broadcast station broadcasts together with the television CM image information including an address of the broadcast station server and CM identification information for identifying the television CM,
The mobile terminal reads the image information displayed on the TV screen together with the TV CM, accesses the broadcasting station server according to the address included in the image information,
When the broadcast server receives an access from the mobile terminal, the broadcast server transfers the access to the advertiser server based on the CM identification information included in the access,
When the advertiser server receives the access transferred from the broadcasting station server, the advertiser server distributes privilege information for giving a privilege to the viewer to the mobile terminal. A broadcasting station that broadcasts TV programs including TV commercials;
An advertiser server operated by an advertiser who publishes the TV commercial;
A portable terminal possessed by a viewer of the television program,
The broadcasting station broadcasts the television CM to which image information including an address of the advertiser server is added,
The portable terminal reads the image information displayed on the TV screen together with the TV CM, accesses the advertiser server according to the address included in the image information,
The said advertiser server delivers the privilege information for giving a privilege to the said viewer to the said portable terminal, when the access from the said portable terminal is received, The information delivery system characterized by the above-mentioned.   3. The information distribution system according to claim 1, wherein the broadcast station broadcasts the image information so that the image information is displayed only within a broadcast time of the television program including the television CM.   2. The information distribution system according to claim 1, wherein the broadcast station server transfers access from the mobile terminal to the advertiser server only during a broadcast time of the television program including the television CM.   The information distribution system according to claim 1 or 2, wherein the advertiser server distributes privilege information to the mobile terminal only during a broadcast time of the television program including the television CM. When the advertiser server or the broadcasting station server accepts access from the mobile terminal, it acquires location information indicating the location of the mobile terminal,
The said advertiser server delivers the said privilege information relevant to the position of the said portable terminal to the said portable terminal according to the acquired said position information, The said any one of Claims 1-5 characterized by the above-mentioned. The information distribution system described.   The advertiser server distributes the privilege information related to the position of the mobile terminal to the mobile terminal according to the acquired position information, and is information related to the position of the mobile terminal, the advertisement The information distribution system according to claim 6, wherein advertisement information related to a main advertisement is distributed to the mobile terminal.   When the aspect ratio of the TV CM video when the TV CM is displayed is different from the aspect ratio of the TV screen defined by a predetermined broadcasting system, the broadcasting station does not display the TV CM video on the TV screen. The information distribution system according to claim 1, wherein the image information is broadcast so as to display the image information.   The information distribution system according to claim 1, wherein the broadcast station broadcasts in advance notification information indicating that the image information is to be broadcast.   The information broadcasting system according to claim 1, wherein the broadcasting station broadcasts the image information using data broadcasting. A broadcasting station that broadcasts a television program including a television CM is operated by the broadcasting station, and manages a correspondence between the television CM and an advertiser server operated by an advertiser who places the television CM. Broadcasting image information including an address and CM identification information for identifying the television CM together with the television CM;
A portable terminal possessed by a viewer of the television program reads the image information displayed on the television screen together with the television CM, and accesses the broadcasting station server according to the address included in the image information; ,
When the broadcast station server accepts access from the mobile terminal, transferring the access to the advertiser server based on the CM identification information included in the access;
And delivering the privilege information for giving a privilege to the viewer to the portable terminal when the advertiser server receives the access transferred from the broadcasting station server. Method. A broadcast station that broadcasts a television program including a television CM broadcasts the television CM to which image information including an address of an advertiser server operated by an advertiser who places the television CM is added; ,
The portable terminal possessed by the viewer of the television program reads the image information displayed on the television screen together with the television CM, and accesses the advertiser server according to the address included in the image information. When,
And a step of delivering privilege information for giving a privilege to the viewer to the portable terminal when the advertiser server receives an access from the portable terminal.

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