JP2011048765A - Program and device for measuring display number of times - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a display number of times measurement program and a display number of times measurement device for precisely measuring the advertisement display number of times which a user is estimated to have intentionally watched among the number of times in which a specific part on a Web page is displayed to a display range of a browser. <P>SOLUTION: A computer 10 includes: a means for calculating a first display area of a specific part at least a part of which is displayed by a browser; a means for reading a second display area from a first recording means and calculating a time for display of a specific area when the first display area of the specific part is larger than the second display area and a flag recorded to the first recording means represents that it displays a plurality of prescribed parts; and a means for determining whether the time for display of the specific part is equal to or longer than a display determination reference time and when the time for display of the specific part is equal to or longer than a display determination reference time, having a display number of times management means add up the display number of times of the specific part. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a display count measurement program and a display count measurement apparatus, and more particularly to a display count measurement program and a display count measurement apparatus for measuring the number of times a specific part on a web page is displayed.

  For example, in a system that measures the number of times an advertisement is displayed, the number of times a web page is downloaded is measured as the number of times an advertisement is displayed. In such a system, it is known to measure the effect of an advertisement existing on a web page by measuring the number of times the web page is displayed (see, for example, Patent Document 1).

JP 2000-267971 A

  However, in the conventional system, even if the browser displays the web page, the web page information does not fit in the browser display range (the scroll bar is displayed) due to the display range (window size) actually displayed on the screen. In some cases, not all information on the Web page is displayed.

  In other words, in the conventional system, when the advertisement existing on the Web page to be displayed is larger than the display range of the browser, the advertisement to be displayed does not fit within the display range of the browser, and a part of the advertisement is viewed by the viewer. There were times when I did not touch.

  For this reason, in a conventional system that measures the number of times a web page is downloaded as the number of times an advertisement is displayed, it may not be possible to determine whether the entire advertisement existing on the web page has been viewed by the viewer. There was a problem that the effectiveness of existing advertisements could not be measured accurately.

  In addition, even if it can be determined that the entire advertisement existing on the Web page is displayed in the browser display range by scrolling or the like in the conventional system, whether the viewer has intentionally viewed the advertisement or not It is impossible to determine whether the advertisement is displayed in the display range of the browser without the intention of the user. Therefore, in the conventional system, even if an advertisement is displayed in the display range of the browser without the viewer's intention, the display count is calculated assuming that the advertisement is displayed. There was a problem that the number of times could not be measured accurately.

  One embodiment of the present invention has been made in view of the above points, and displays an advertisement that can be presumed that a viewer has intentionally viewed the number of times a specific part on a Web page is displayed in the display range of a browser. It is an object of the present invention to provide a display count measurement program and a display count measurement apparatus capable of accurately measuring the number of times.

  In order to solve the above-described problem, an embodiment of the present invention is directed to a detection unit that detects a display operation or display update operation of a browser, and a display operation or display update operation detected by the detection unit. The specific part displayed at least in part by the browser from information on the Web page displayed on the browser, information on the display area of the browser, and information on the display area of the specific part on the Web page Display area calculation means for calculating the first display area, and the identifier of the specific part, the second display area of the specific part, whether or not the display is set in a predetermined plurality of places of the specific part The second display area is read from the first recording means that is recorded in association with the flag indicating the display start time of the specific part. As a result of the comparison by the display area comparing means for comparing the display area of 1 and the second display area of the specific part and the display area comparing means, the first display area of the specific part is the second of the specific part. If the display area is larger than the display area, the second display area of the specific part, which is associated with the identifier of the specific part and recorded in the first recording means, is set to a predetermined plurality of places of the specific part. Updating means for updating a flag indicating whether or not the information has been displayed, and a plurality of predetermined parts of the specific part recorded in the first recording means in association with the identifier of the specific part. If the flag indicating the presence or absence of being displayed indicates that a location greater than or equal to a predetermined threshold is displayed, the display end time of the specific part is updated with the event occurrence time acquired from the browser, Display time calculating means for calculating an elapsed time from the display start time of the specific part to the display end time of the specific part as the display time of the specific part, and determining whether the display time of the specific part is equal to or greater than a display determination reference time. If the display time of the specific part is equal to or longer than the display determination reference time, the display number management means managing the number of display times of the specific part indicates that the part above the predetermined threshold is displayed. It is a display count measurement program for operating as an adding means for adding the display count of a specific part.

  In addition, what applied the component, the expression, or arbitrary combinations of the component of one Embodiment of this invention to a method, an apparatus, a system, a computer program, a recording medium, a data structure, etc. is also effective as an aspect of this invention. .

  As described above, according to an embodiment of the present invention, the number of advertisements that can be presumed to be viewed intentionally by the viewer out of the number of times that a specific part on the Web page is displayed in the display range of the browser is accurately determined. It can be measured.

It is explanatory drawing of an example showing the example where the specific site | part on a Web page is larger than the display range of a browser. It is explanatory drawing showing the example which the display range of a browser moves at a stretch. It is a system configuration figure of one example of a system of this example. It is a system configuration | structure figure of the other Example of the system of a present Example. It is explanatory drawing showing the specific part information management table. It is explanatory drawing showing the display frequency management table. It is explanatory drawing showing the specific part display state management table. It is explanatory drawing showing the system setting value table. It is a block diagram of an example of a user terminal. It is a sequence diagram showing the processing procedure at the time of content loading. It is a sequence diagram showing the processing procedure at the time of browser resizing and scrolling. It is a flowchart showing the processing procedure of a subroutine. 7 is a flowchart showing a processing procedure of subroutine A. 7 is a flowchart showing a processing procedure of subroutine B. It is an image figure showing an example showing processing which acquires information from a browser. It is explanatory drawing showing an example of the process which calculates the area of the specific site | part contained in the display range of a browser in the system of a present Example. It is explanatory drawing showing an example of the process which calculates the display time of the specific site | part contained in the display range of a browser in the system of a present Example. It is explanatory drawing of an example showing the setting item "decrease allowable value" of a system setting value table. It is explanatory drawing of an example showing the setting item "unit area" and "display time per unit area" of a system setting value table. It is explanatory drawing showing an example of the process which calculates the area of the specific site | part 2 contained in the display range 3 of a browser. It is explanatory drawing (1/2) showing increase / decrease in the area of the specific site | part in the display range of a browser when the display range of a browser moves by scrolling. It is explanatory drawing (2/2) showing increase / decrease in the area of the specific site | part in the display range of a browser when the display range of a browser moves by scrolling. It is explanatory drawing of an example of the determination process whether the browsing person intended and looked at the specific site | part. It is explanatory drawing for demonstrating increase / decrease in the area of the specific site | part in the display range of a browser when a display range of a browser moves by scrolling, and a reduction allowable value. It is explanatory drawing of an example of the determination process whether the browsing person intended and looked at the specific site | part. It is explanatory drawing of an example of the determination process whether the browsing person intended and looked at the specific site | part. It is a flowchart of an example showing the procedure of the process which counts the number of characters contained in the whole specific site | part. It is explanatory drawing of an example of the determination process whether the browsing person intended and looked at the specific site | part.

  Next, modes for carrying out the present invention will be described based on the following embodiments with reference to the drawings.

(Overview of this example)
FIG. 1 is an explanatory diagram illustrating an example in which a specific part on a Web page is larger than a display range of a browser. In the example of FIG. 1, the specific part 2 on the Web page 1 is larger than the display range 3 of the browser, and the specific part 2 does not fit in the display range 3 on the Web page 1. Further, in the example of FIG. 1, the specific part 2 is larger than the display range 3 of the browser. Therefore, even if the display range 3 of the browser is shifted, the specific part 2 does not fall within the display range 3 of the browser.

  Therefore, in the system of the present embodiment, a flag is set for each vertex of the specific part 2, and when the vertex enters the display range 3 of the browser, a flag is set for each vertex, and the specific part when all the vertex flags are set. 2 is determined to be within the display range 3 of the browser.

  However, a flag is set for each vertex of the specific part 2, and when the vertex falls within the display range 3 of the browser, a flag is set for each vertex. 2 has a problem as shown in FIG.

  FIG. 2 is an explanatory diagram showing an example in which the display range of the browser moves all at once. The specific part 2 is in the middle of the content 1. By using a mouse wheel or the like, the display range 3 of the browser is scrolled at a stroke (in 1 second) from the position 4A to the position 4B. In the example of FIG. 2, since each vertex of the specific part 2 enters the browser display range 3 at least once, the flags of all the vertices are set and it is determined that the entire specific part 2 falls within the browser display range 3. .

  However, considering the situation where the display range 3 of the browser is scrolled from the position 4A to the position 4B at a stroke (in 1 second), the viewer did not intentionally view the specific part 2, but the specific part 2 happens to be the browser. It is clear that the display range 3 of FIG. However, in the conventional system, even if the advertisement is displayed in the browser display range without the viewer's intention, the display count is calculated assuming that the advertisement is displayed. The number of times could not be measured accurately.

  As described above, the conventional system has a problem in that it cannot be excluded when the specific part 2 passes through the display range 3 of the browser. In the system of the present embodiment, when the specific part 2 on the web page 1 is larger than the display range 3 of the browser, when the flags of all the vertices of the specific part 2 are set, the specific part 2 is By calculating the possibility of being viewed intentionally by the viewer, it is possible to measure the number of advertisements that can be estimated that the viewer has intentionally viewed more accurately than before.

(System configuration)
FIG. 3 is a system configuration diagram of an embodiment of the system of the present embodiment. 3 includes a user terminal 10, a content server 20, a specific part information management server 30, a display count management server 40, and a network 50. The user terminal 10, the content server 20, the specific part information management server 30 and the display count management server 40 are connected via a network 50 so that data communication is possible. The network 50 may be any communication network capable of data communication, such as the Internet or a LAN.

  A browser 11 is installed on the user terminal 10. The browser 11 has an extended function added by a plug-in 12. The content server 20 stores content 21 as a Web page. The specific part information management server 30 has a specific part information management table 31. Further, the display count management server 40 has a display count management table 41.

  FIG. 4 is a system configuration diagram of another embodiment of the system of this embodiment. The system of the present embodiment shown in FIG. 4 includes a user terminal 10, a content server 20, a specific part information management server 30, a display count management server 40, and a network 50, similarly to the system of FIG. The user terminal 10, the content server 20, the specific part information management server 30 and the display count management server 40 are connected via a network 50 so that data communication is possible.

  A browser 11 is installed on the user terminal 10. The content server 20 stores content 21 as a web page. The script 22 constitutes a part of the content 21. The specific part information management server 30 has a specific part information management table 31. The display count management server 40 has a display count management table 41.

  The system of FIG. 3 implements a display count measurement program according to the present embodiment by the plug-in 12. The system shown in FIG. 4 implements a display count measurement program according to the present embodiment using a script 22.

  FIG. 5 is an explanatory diagram showing the specific part information management table. FIG. 5A is a configuration example of the specific part information management table 31. The specific part information management table 31 includes ID, URL, and XPath. ID is an identifier of the specific part 2. The URL specifies the content 21. XPath specifies a specific part 2 in the content 21.

  The user registers in advance in the specific part information management table 31 information on the specific part 2 for which the number of display times is to be measured in the content 21. For example, when the specific part 2 is an advertisement, the advertiser registers in advance the information on the advertisement image whose display count is to be measured in the content 21 in the specific part information management table 31.

  XPath “/ HTML / BODY / DIV / IMG” shown in FIG. 5 (A) corresponds to the HTML tree structure shown in FIG. 5 (B) and the HTML shown in FIG. 5 (C). To do.

  FIG. 6 is an explanatory diagram showing a display count management table. The display count management table 41 in FIG. 6 includes IDs and counts. ID is an identifier of the specific part 2. The number of times is the number of times the specific part 2 identified by the ID is displayed.

  In the system shown in FIGS. 3 and 4, the content 21 is loaded from the content server 20 into the browser 11 of the user terminal 10. When the content 21 is loaded on the browser 11, the extended function 12 or script 22 (hereinafter simply referred to as the extended function 12) accesses the specific part information management server 30, and the URL of the loaded content 21 is the specific part information. It is confirmed whether it is registered in the management table 31.

  If the URL of the loaded content 21 is registered in the specific part information management table 31, the extended function 12 acquires the XPath corresponding to the URL of the loaded content 21 from the specific part information management table 31. The extended function 12 selects the specific part 2 from the content 21 using the acquired XPath.

  The extended function 12 acquires the display position in the content 21 where the selected specific part 2 is laid out, and acquires the display range 3 of the browser 11. The extended function 12 determines whether the specific part 2 exists in the display range 3 of the browser 11. When it is determined that the specific part 2 exists in the display range 3 of the browser 11, the extended function 12 tends to increase the area of the specific part 2 included in the display range 3 of the browser 11 or is constant as described later. When the flag of each vertex of the specific part 2 stands while maintaining the value of the value, the possibility that the specific part 2 is intentionally seen by the viewer is calculated by using time information described later. Measure the number of impressions of an ad that a person may have intentionally viewed.

  The flag of each vertex of the specific part 2 is managed by a specific part display state management table as shown in FIG. FIG. 7 is an explanatory diagram showing the specific part display state management table. The specific part display state management table in FIG. 7 manages data indicating the display state of each specific part 2.

  The specific part display state management table in FIG. 7 includes a specific part ID, area, corner (upper right, upper left, lower right, lower left) flags, event occurrence time (start), and event occurrence time (end). The specific part ID is an identifier of the specific part 2. The area is the area of the specific part 2 included in the display range 3 of the browser 11 calculated last time. Corner flags (upper right, upper left, lower right, lower left) are flags set for each vertex of the specific part 2, and flags for vertices that have never entered the display range 3 of the browser 11 are “0”. The flag of the vertex that has entered the display range 3 of the browser 11 is “1” (the flag is set).

  The event occurrence time (start) represents the time when the first flag of the corner flags is set. The event occurrence time (end) represents the time when all the corner flags are set. If the viewer intentionally views the entire specific part 2 as described later using the event occurrence time (start) and the event occurrence time (end), the extended function 12 causes the display count management server 40 to specify the specific part 2. The ID which is the identifier of the ID is notified, and the number of times in the display count management table 41 corresponding to the ID is added by “1”. Therefore, the display count management table 41 can manage the number of times the viewer can determine that the specific site 2 is intentionally viewed as the display count of the specific site 2 identified by the ID.

  FIG. 8 is an explanatory diagram showing a system setting value table. The system setting value table in FIG. 8 manages setting items necessary for measuring the number of display times of the specific part 2. The system setting value table in FIG. 8 includes setting items and values. The setting items include a reduction allowable value, a unit area, a display time per unit area, a reproduction time, and a recognition time per character. The details of the allowable reduction value, the unit area, the display time per unit area, the playback time, and the recognition time per character included in the setting items will be described later.

(Configuration of user terminal 10)
FIG. 9 is a configuration diagram of an example of a user terminal. The user terminal 10 includes an input device 61, an output device 62, a drive device 63, an auxiliary storage device 64, a main storage device 65, an arithmetic processing device 66, and an interface device 67 that are mutually connected by a bus B.

  The input device 61 is a keyboard or a mouse. The input device 61 is used for inputting various signals. The output device 62 is a display device or the like. The output device 62 is used to display various windows and data. The interface device 67 is a modem, a LAN card, or the like. The interface device 67 is used for connecting to the network 50.

  The display count measurement program according to the present embodiment is at least a part of various programs for controlling the user terminal 10. The display count measurement program is provided by, for example, distribution of the recording medium 68 or downloading from the network 50. The recording medium 68 on which the display count measurement program is recorded is a recording medium such as a CD-ROM, a flexible disk, a magneto-optical disk, etc. for recording information optically, electrically or magnetically, a ROM, a flash memory, etc. Various types of recording media such as a semiconductor memory for electrically recording information can be used.

  When the recording medium 68 that records the display count measurement program is set in the drive device 63, the display count measurement program is installed from the recording medium 68 to the auxiliary storage device 64 via the drive device 63. The display count measurement program downloaded from the network 50 is installed in the auxiliary storage device 64 via the interface device 67.

  The auxiliary storage device 64 stores the installed display count measurement program and also stores necessary files, data, and the like. The main storage device 65 reads the display count measurement program from the auxiliary storage device 64 and stores it. The arithmetic processing unit 66 implements various processes as will be described later in accordance with the display count measurement program stored in the main storage device 65.

(Processing procedure)
FIG. 10 is a sequence diagram showing a processing procedure when loading content. In step S <b> 1, the browser 11 of the user terminal 10 completes loading of the content 21 from the content server 20. When the loading of the content 21 is completed, the browser 11 notifies the extended function 12 of the loading completion of the content 21 by event notification.

  When the completion of loading of the content 21 is notified, the extended function 12 proceeds to step S2 and acquires the URL of the content 21. In step S3, the extended function 12 accesses the specific part information management server 30 and transmits the URL of the loaded content 21.

  In step S4, the specific part information management server 30 receives the URL of the content 21 loaded in the browser 11. In step S5, the specific part information management server 30 searches whether the URL of the received content 21 is registered in the specific part information management table 31.

  If the URL of the content 21 is registered in the specific part information management table 31, the specific part information management server 30 acquires the ID and XPath corresponding to the URL of the content 21 from the specific part information management table 31 as a search result. In step S6, the specific part information management server 30 transmits the search result to the extended function 12.

  In step S <b> 7, the extended function 12 receives the ID and XPath as a search result from the specific part information management server 30. In step S <b> 8, the extended function 12 transmits one unsent XPath among the received XPaths to the browser 11.

  In step S 9, the browser 11 receives the XPath from the extended function 12. When the XPath is received, the browser 11 proceeds to step S10 and searches for a position on the content 21 indicated by the XPath. For example, when the XPath is “/ HTML / BODY / DIV / IMG” shown in the upper part of FIG. 5A and the content 21 is the HTML shown in FIG. 5C, the content on the content 21 indicated by the XPath <IMG SRC “xxx.gif” /> is retrieved as the position.

  In step S11, the browser 11 transmits the position on the content 21 searched in step S10 to the extended function 12 as specific part information. In step S12, the extended function 12 receives specific part information. In step S13, the extended function 12 transmits specific part information to the browser 11 in order to acquire the display position of the specific part 2.

  In step S14, the browser 11 receives the specific part information. When the specific part information is received, the browser 11 proceeds to step S15 and searches for the display position of the specific part 2 using the specific part information. In step S <b> 16, the browser 11 transmits the display position and display range of the searched specific part 2 to the extended function 12.

  In step S 17, the browser 11 transmits the display position of the browser 11 to the extended function 12 based on a request from the extended function 12. In step S18, the extended function 12 receives the display position of the browser 11. In step S 19, the browser 11 transmits the display range of the browser 11 to the extended function 12 based on the request from the extended function 12. In step S20, the extended function 12 receives the display range of the browser 11.

  In step S21, the extended function 12 determines whether or not the specific part 2 exists in the display range 3 of the browser 11 based on the display position and display range of the specific part 2 acquired from the browser 11 and the display position and display range of the browser 11. judge. When it is determined that the specific part 2 exists in the display range 3 of the browser 11, the extended function 12 proceeds to step S22 and performs a subroutine process described later.

  After the subroutine processing, if there is an unconfirmed XPath received in step S7, the extended function 12 returns to step S8 and continues the processing. The extended function 12 ends the process if all the XPaths received in step S7 have been confirmed.

  On the other hand, when it is determined in step S21 that there is no specific part 2 in the display range 3 of the browser 11, the extended function 12 proceeds to step S24, and if there is an unconfirmed XPath received in step S7, the process returns to step S8. Continue. The extended function 12 ends the process if all the XPaths received in step S7 have been confirmed.

  FIG. 11 is a sequence diagram showing the processing procedure when the browser is resized and scrolled. In step S31, it is assumed that resizing or scrolling has occurred in the browser 11. When resizing or scrolling occurs, the browser 11 notifies the extended function 12 of the occurrence of resizing or scrolling by event notification. When notified of the occurrence of resizing or scrolling, the extended function 12 proceeds to step S32 and confirms the presence or absence of the specific part display state management table shown in FIG.

  If there is no specific part display state management table, the extended function 12 ends the process. If there is a specific part display state management table, the extended function 12 proceeds to step S33. In order to acquire the display position of the specific part 2, the extended function 12 reads the specific part display state management table, and acquires the XPath of the specific part using the specific part ID recorded in the specific part display state management table as a key. For example, the XPath of the specific part can be acquired by searching the specific part information management table 31 using the specific part ID as a key.

  The extended function 12 transmits one unsent XPath among the acquired XPaths to the browser 11. In addition, since the process of step S34-S49 is the same as the process of step S9-S24 of FIG. 10, description is abbreviate | omitted.

  FIG. 12 is a flowchart showing the processing procedure of the subroutine. In step S51, the extended function 12 performs an event occurrence time update process shown in subroutine A described later, and updates the event occurrence time (start) in the specific part display state management table. In step S 52, the extended function 12 calculates the area of the specific part 2 within the display range 3 of the browser 11.

  In step S53, the extended function 12 compares the area of the specific part 2 calculated in step S52 with the area of the specific part 2 within the display range 3 of the browser 11 calculated last time managed by the specific part display state management table. .

  The area of the specific part 2 calculated in step S52 is larger, in other words, the area of the specific part 2 within the display range 3 of the browser 11 is increased, or the area of the specific part 2 calculated in step S52 In other words, when the area of the specific part 2 within the display range 3 of the browser 11 has not changed, the extended function 12 proceeds to step S54.

  In step S54, the extended function 12 updates the area of the specific part display state management table with the area of the specific part 2 calculated in step S52. In step S55, the extended function 12 determines whether or not a corner is included in the specific part 2 within the display range 3 of the browser 11.

  If it is determined that a corner is included, the extended function 12 proceeds from step S55 to step S56, and after updating the corner flag of the specific part display state management table corresponding to the included corner to “1”, Proceed to step S57. If it is determined that the corner is not included, the extended function 12 proceeds from step S55 to step S57.

  In step S57, the extended function 12 refers to the corner flags in the specific part display state management table, and determines whether or not all corner (upper right, upper left, lower right, lower left) flags are “1”. Determine whether a corner is displayed. If it is determined that the four corners of the specific part 2 have been displayed, the extended function 12 proceeds to step S58, and performs a display determination process shown in subroutine B described later.

  If it is determined that the four corners of the specific part 2 have not been displayed yet, the extended function 12 ends the process of FIG.

  In step S53, when the area of the specific part 2 calculated in step S52 is smaller, in other words, when the area of the specific part 2 within the display range 3 of the browser 11 is reduced, the extended function 12 causes the step S60. Proceed to

  In step S60, the extended function 12 determines whether or not the reduction of the area of the specific part 2 within the display range 3 of the browser 11 is within the range of allowable reduction values set in advance in the system setting value table of FIG. Determine whether. If it is within the range of the reduction allowable value set in advance, the extended function 12 proceeds to step S55. If it is not within the range of the reduction allowable value set in advance, the extended function 12 proceeds to step S61 and updates the area of the specific part display state management table to “0” and the corner flag to “0”.

  In step S62, the extended function 12 returns the event occurrence time (start) of the specific part display state management table to “0”, and then ends the process of FIG. Next, the processing procedure of subroutine A in step S51 will be described.

  FIG. 13 is a flowchart showing the processing procedure of subroutine A. In step S71, the extended function 12 acquires the event occurrence time from the browser 11. In step S72, the extended function 12 refers to the event occurrence time (start) in the specific part display state management table and determines whether the event occurrence time (start) is “0”.

  If the event occurrence time (start) is “0”, the process proceeds to step S73, and the extended function 12 updates the event occurrence time (start) in the specific part display state management table to the event occurrence time acquired in step S71. The process of FIG. 13 is terminated. If the event occurrence time (start) is not “0” in step S72, the extended function 12 ends the process of FIG.

  Next, the processing procedure of subroutine B in step S58 will be described. FIG. 14 is a flowchart showing the processing procedure of subroutine B. In step S81, the extended function 12 acquires the event occurrence time from the browser 11. In step S82, the extended function 12 updates the event occurrence time (end) in the specific part display state management table to the event occurrence time acquired in step S81.

  In step S83, the extended function 12 calculates the elapsed time from the event occurrence time (start) to the event occurrence time (end) in the specific part display state management table as the display time.

In step S84, the extended function 12 refers to the area of the specific part display state management table shown in FIG. 7, the unit area set in advance in the system setting value table of FIG. 8, and the display time per unit area. To do. Then, the extended function 12 determines whether or not the relationship of the following formula (1) is satisfied.
Area / unit area × display time per unit area ≦ display time (1)

  If it determines with satisfy | filling the relationship of Formula (1), the extended function 12 will progress to step S85, and will transmit ID (specific site | part ID) which is the identifier of the specific site | part 2 to the display frequency management server 40. The display count management server 40 proceeds to step S <b> 86 and acquires the ID that is the identifier of the specific part 2 from the extended function 12. In step S 87, the display count management server 40 searches whether the acquired ID is registered in the display count management table 41.

  If the ID is registered in the display count management table 41, the display count management server 40 proceeds to step S88 and adds “1” to the count corresponding to the ID. The extended function 12 proceeds to step S89 following step S85, deletes the record of the specific part 2 determined to have displayed the four corners in step S57 from the specific part display state management table, and performs the process of FIG. finish.

  If it is determined that the relationship of the above formula (1) is not satisfied, the extended function 12 proceeds to step S90, and the area of the record of the specific part display state management table of the specific part 2 determined to have displayed four corners in step S57. Is updated to “0” and the corner flag is updated to “0”. In step S91, the extended function 12 returns the event occurrence time (start) and event occurrence time (end) in the specific part display state management table to “0”, and then ends the process of FIG.

  10 to 14, when the display range 3 of the browser 11 is moved by scrolling, the area of the specific part 2 in the display range 3 of the browser 11 does not decrease beyond the reduction allowable value. 11 The area of the specific part 2 within the display range 3 is increasing, or the four corners of the specific part 2 are displayed while maintaining a constant value, and the relationship of the above formula (1) is satisfied Thus, it is determined that the viewer has intentionally viewed the specific part 2.

  Here, the image of the processing shown in FIGS. 10 to 14 will be specifically described. FIG. 15 is an image diagram illustrating an example of processing for acquiring information from the browser.

  As shown in FIG. 15, the extended function 12 can acquire necessary information from the browser 11 in accordance with the definition of Document Object Model (DOM) defined by W3C. Function 101 in FIG. 15 is for acquiring specific part information of a node (specific part 2) indicated by XPath. The function 102 in FIG. 15 is for acquiring the display position and display range indicated by the specific part information.

  By using the functions 101 and 102 shown in FIG. 15, the extended function 12 uses the information 103 (the height of the specific part 2, the width of the specific part 2, the display position of the specific part 2 on the Web page 1 (X coordinate) , Y coordinate), the display range (width, height) of the browser 11, and the display position (X coordinate, Y coordinate) of the browser 11 on the Web page 1 can be acquired from the browser 11.

  FIG. 16 is an explanatory diagram showing an example of processing for calculating the area of a specific part included in the display range of the browser in the system of the present embodiment. The extended function 12 receives the received XPath, and according to the DOM specification, the height of the specific part 2 “600 (px)”, the width of the specific part 2 “50 (px)”, and the display position of the specific part 2 on the Web page 1 (X coordinate: 150 (px)), the display position (Y coordinate: 420 (px)) of the specific part 2 on the Web page 1 is extracted. The extended function 12 is in accordance with the DOM specification, the display range of the browser 11 (height: 400 (px)), the display range of the browser 11 (width: 600 (px)), the display position of the browser 11 on the web page 1 (X coordinate) : 0 (px)), the display position of the browser 11 on the Web page 1 (Y coordinate: 40 (px)) is extracted.

  The extended function 12 calculates the area of the specific part 2 within the display range 3 of the browser 11 as follows. The height 201 of the displayed specific part is the display range of the browser 11 (height: 400 (px)) + the display position of the browser 11 on the web page 1 (Y coordinate: 40 (px)) − on the web page 1 The display position of the specific part 2 (Y coordinate: 420 (px)).

  The width 202 of the specific part displayed is the display position (X coordinate) of the specific part 2 on the Web page 1 + the width of the specific part 2 ≦ the display position (X coordinate) of the browser 11 on the Web page 1 + the browser 11. Is the width of the specific part 2.

  The width 202 of the specific part displayed is the display position (X coordinate) of the specific part 2 on the Web page 1 + the width of the specific part 2 ≦ the display position (X coordinate) of the browser 11 on the Web page 1 + the browser 11. If it is not the display range (width) of the browser 11, the display position (X coordinate) of the browser 11 on the Web page 1 + the display range (width) of the browser 11−the display position (X coordinate) of the specific part 2 on the Web page 1 Become. The area of the specific part 2 in the display range 3 of the browser 11 is the height 201 of the specific part being displayed × the width 202 of the specific part being displayed.

  FIG. 17 is an explanatory diagram showing an example of a process for calculating the display time of a specific part included in the display range of the browser in the system of the present embodiment. The extended function 12 acquires the event occurrence time when the area of the specific part 2 within the display range 3 of the browser 11 is larger than 0 as the event occurrence time (start), and the event of the specific part display state management table The occurrence time (start). Further, the extended function 12 sets the event occurrence time at the time when the display of the specific part 2 within the display range 3 of the browser 11 is completed, in other words, when all the corner flags of the specific part display state management table are set. Acquired as the occurrence time (end) and set as the event occurrence time (end) in the specific part display state management table. The extended function 12 calculates the display time of the specific part 2 by subtracting the event occurrence time (end) from the event occurrence time (start) of the specific part display state management table.

  FIG. 18 is an explanatory diagram showing an example of the setting item “decrease allowable value” in the system setting value table. The setting item “allowable decrease value” is a value that specifies in advance a value that allows the area to be reduced during the processing after acquiring the event occurrence time (start), as a percentage of the area of the specific part 2. The setting item “reduction allowable value” causes the area of the specific part 2 in the display range 3 of the browser 11 to be reduced by setting the position and scroll amount of the specific part 2 in the display range 3 of the browser 11. This is for allowing a certain decrease in the area of the specific part 2 within the display range 3 of the browser 11 because of the possibility.

  FIG. 19 is an explanatory diagram illustrating an example of setting items “unit area” and “display time per unit area” in the system setting value table. The setting items “unit area” and “display time per unit area” include a unit area and a minimum display time per unit area in order to determine that the display time of the specific part 2 is appropriate. It is specified in advance.

  In addition, the display determination reference | standard (display determination reference | standard time) for determining that the display time of the specific part 2 is appropriate is determined as follows, for example. The specific part 2 for which the number of times of display is to be managed is classified into three types: a part that can be viewed by the viewer regardless of the contents, a part that requires a clear time for viewing, and a part other than the above.

  Regardless of the content, the portion that should be noticed by the viewer is adjusted by using the display time per unit area as a display criterion and increasing or decreasing the unit area. For example, a display criterion is set short for a portion that can be seen by the viewer. In other words, in the case of a part that can be seen by the viewer regardless of the content, the unit area is made larger and the display time per unit area is made shorter.

  In addition, for a part where the time required for viewing is clear, the setting item “reproduction time” of the system setting value table is used as a display determination criterion. Further, for other parts than the above, display determination criteria are set according to the complexity of the contents of the parts and the amount of information.

  In other words, the area other than the above is considered from the overall area, and in the case of a fine picture, the unit area is reduced and the display time per unit area is increased. If the area of the part is small because the font size is small, the setting item “recognition time per character” in the system setting value table is set longer. Furthermore, even when the amount of text is small, even if the text is very difficult, the setting item “recognition time per character” in the system setting value table is set longer. The amount of information is considered in the same manner, and the setting is changed so that the display criterion is longer when the amount of information is larger than the displayed area.

  FIG. 20 is an explanatory diagram illustrating an example of a process for calculating the area of the specific part 2 included in the display range 3 of the browser.

  The displayed height 201 is the display range of the browser 11 (height: 400 (px)) + the display position of the browser 11 on the web page 1 (Y coordinate: 40 (px)) − a specific part on the web page 1 2 (Y coordinate: 420 (px)) to 20 (px).

  The displayed width 202 is the display position of the specific part 2 on the Web page 1 (X coordinate: 150 (px)) + the width “10 (px)” of the specific part 2 ≦ the display of the browser 11 on the Web page 1 Since the position (X coordinate: 0 (px)) + the display range of the browser 11 (width: 400 (px)), the width of the specific part 2 is “10 (px)”.

  Therefore, the area of the specific part 2 within the display range 3 of the browser 11 is “10 (px) which is the displayed height 201” × “10 (px) which is the displayed width 202” to “ 200 (px) ". The total area of the specific part 2 including the area of the specific part 2 not within the display range 3 of the browser 11 is “specific part height 70 (px)” × “specific part width 10 (px)”. To “700 (px)”.

  FIG. 21 and FIG. 22 are explanatory diagrams showing increase / decrease in the area of a specific part within the browser display range when the browser display range is moved by scrolling. 21 and 22, it is assumed that an area that is reduced by 20% from the area of the specific part display state management table is set as the allowable reduction value.

  In the system of this embodiment, the area is calculated in an event-driven manner, and therefore the area is recalculated when the scroll bar is moved or the browser 11 is resized. When the area of the specific part 2 within the display range 3 of the browser 11 is increased or when a certain value is held, the area of the specific part display state management table is updated. When the area of the specific part 2 within the display range 3 of the browser 11 is decreasing, the area of the specific part display state management table is not updated.

  For example, in the initial state 401, the area of the specific part 2 within the display range 3 of the browser 11 is 600 (px). The calculated area of the specific part 2 600 (px) is registered in the area of the specific part display state management table. In the initial state 401, the event occurrence time is set as the event occurrence time (start) in the specific part display state management table.

  In the state 402 in which the display range 3 of the browser 11 is scrolled up from the initial state 401, the area of the specific part 2 in the display range 3 of the browser 11 is 500 (px). Comparing 500 (px), which is the calculated area of the specific part 2, with the area 600 (px) registered in the specific part display state management table, the extended function 12 is reduced by about 16% from the initial state 401. to decide. Since the reduction allowable value is 20%, the extended function 12 does not update the area 600 (px) registered in the specific part display state management table, but updates the corner flag to “1100” and continues the processing. To do.

  In the state 403 in which the display range 3 of the browser 11 is scrolled up from the state 402, the area of the specific part 2 in the display range 3 of the browser 11 is 400 (px). Comparing the calculated area 400 (px) of the specific part 2 with the area 600 (px) registered in the specific part display state management table, the extended function 12 is reduced by about 33% from the initial state 401. to decide. Since the reduction allowable value is 33%, the extended function 12 clears the corresponding record in the specific part display state management table. Here, clearing a record means updating the corresponding record to area 0 (px) and the corner flag to “0000”. Further, the extended function returns the event occurrence time (start) of the specific part display state management table to “0”.

  In the state 404 in which the display range 3 of the browser 11 is scrolled down from the state 403, the area of the specific part 2 in the display range 3 of the browser 11 is 450 (px). Since the area registered in the specific part display state management table is 0 (px), the extended function 12 determines from the state 403 that the area of the specific part 2 within the display range 3 of the browser 11 has increased.

  Since the area of the specific part 2 within the display range 3 of the browser 11 has increased, the extended function 12 registers 450 (px) as the area of the corresponding record in the specific part display state management table, and sets the corner flag to “1100”. Update to and continue processing. In the state 404, the event occurrence time is set as the event occurrence time (start) in the specific part display state management table.

  In the state 405 in which the display range 3 of the browser 11 is scrolled down from the state 404, the area of the specific part 2 in the display range 3 of the browser 11 is 600 (px). Since the area registered in the specific part display state management table is 450 (px), the extended function 12 determines that the area of the specific part 2 within the display range 3 of the browser 11 has increased from the state 403 and specified. 600 (px) is registered in the area of the corresponding record in the part display state management table, and the process is continued.

  In the state 405, since all the corner flags of the specific part display state management table are “1”, it is determined that all four corners of the specific part 2 are displayed, and the display determination process in step S58 is executed. In the display determination process in step S58, the event occurrence time is set as the event occurrence time (end) in the specific part display state management table. Moreover, in the display determination process of step S58, it is determined as shown in FIG. 23 whether the viewer has intentionally viewed the specific part 2.

  FIG. 23 is an explanatory diagram of an example of a process for determining whether the viewer has intentionally viewed a specific part. The area of the entire specific part 2 including the area of the specific part 2 not within the display range 3 of the browser 11 is 700 (px). Further, the extended function 12 sets “10 s” that is an elapsed time from “12339242539” that is the event occurrence time (start) of the specific part display state management table to “12339242529” that is the event occurrence time (end). Calculate as display time.

  The extended function 12 refers to the unit area “100 px” and the display time “1 s” per unit area set in the system setting value table, and includes the area of the specific part 2 that is not within the display range 3 of the browser 11. Total area of specific part 2 “700 px” ÷ unit area “100 px” × display time per unit area “1 s” required time for display (minimum time for viewer to judge that specific part 2 was intended) “7s” is calculated.

  When the relationship of display time “10 s”> time required for display “7 s” is satisfied, in other words, when the above formula (1) is satisfied, the extended function 12 determines that the specific part 2 is displayed. That is, even if all four corners of the specific part 2 are displayed, the extended function 12 does not determine that the specific part 2 has been displayed unless the “display time” is longer than the “time required for display”.

  FIG. 24 is an explanatory diagram for explaining the increase / decrease of the area of the specific part in the browser display range and the allowable reduction value when the browser display range is moved by scrolling. A graph line 301 represents an increase or decrease in the area of the specific part 2 within the display range 3 of the browser 11.

  The area of the specific part 2 within the display range 3 of the browser 11 exceeds the maximum allowable decrease value 302 and increases to the maximum value 303 (initial state 401). Thereafter, the area of the specific part 2 within the display range 3 of the browser 11 has decreased (state 402). At this time, the extended function 12 determines that the decrease value is within the range of the maximum allowable decrease value 302, proceeds to step S55 in FIG. 12, and continues the process.

  Thereafter, the area of the specific part 2 within the display range 3 of the browser 11 has decreased to the maximum allowable decrease value 302 or less (state 403). At this time, the extended function 12 determines that the decrease value is not within the range of the maximum allowable decrease value, and proceeds to step S61 in FIG. 12 to perform processing.

  Again, the area of the specific part 2 within the display range 3 of the browser 11 increases beyond the maximum allowable decrease value 302 (state 404). Thereafter, the area of the specific part 2 within the display range 3 of the browser 11 has increased to the maximum value 303 (state 405).

  In FIG. 24, when the display range 3 of the browser 11 comes to the end of the specific part 2 because the amount of scrolling varies depending on the setting of the browser 11, once the specific part 2 within the display range 3 of the browser 11 is displayed. In consideration of the possibility that the area will decrease, a maximum allowable decrease value 302 is set to allow a certain decrease.

  FIG. 25 is an explanatory diagram of an example of a determination process as to whether the viewer has intentionally viewed the specific part. When the time required for the specific part 2 to see all the contents such as a movie is clear, the playback time is determined instead of the unit area set in the system setting value table and the display time per unit area. Use.

  The extended function 12 calculates “10 s”, which is an elapsed time from “12339242539” of the event occurrence time (start) to “1239242529” of the event occurrence time (end), as the display time in the specific part display state management table. To do. The extended function 12 sets the playback time “15 s” set in the system setting value table to “15 s” as the time required for playback (the shortest time when the viewer judges that the specific part 2 is intended).

  The extended function 12 determines that the specific part 2 is not displayed because the relationship of the display time “10 s”> the time “15 s” required for reproduction is not satisfied, in other words, the expression (1) is not satisfied. Even if all four corners of the specific part 2 are displayed, the extended function 12 does not determine that the specific part 2 is displayed unless the “display time” is longer than the “time required for reproduction”.

  FIG. 26 is an explanatory diagram of an example of a process for determining whether the viewer has intentionally viewed a specific part. When the font size of the specific part 2 is set to be small, the recognition time per character is used for the determination, not the unit area set in the system setting value table and the display time per unit area.

  The extended function 12 calculates “10 s”, which is an elapsed time from “12339242539” of the event occurrence time (start) to “1239242529” of the event occurrence time (end), as the display time in the specific part display state management table. To do. Further, the extended function 12 counts the number of characters included in the entire specific part 2 including the area of the specific part 2 not within the display range 3 of the browser 11 as “30 characters” as shown in FIG. The extended function 12 refers to the recognition time “0.3 s” per character set in the system setting table, and the number of characters “30 characters” included in the entire specific part 2 × the recognition time “0.3 s” per character. The minimum display time (the shortest time for determining that the viewer has intentionally viewed the specific part 2) “9 seconds” is calculated.

  When the relationship of display time “10 s”> minimum display time “9 s” is satisfied, in other words, when Expression (1) is satisfied, the extended function 12 determines that the specific part 2 is displayed. That is, even if all four corners of the specific part 2 are displayed, the extended function 12 does not determine that the specific part 2 is displayed unless the “display time” is longer than the “minimum display time”.

  FIG. 27 is a flowchart illustrating an example of a processing procedure for counting the number of characters included in the entire specific portion. In step S101, the extended function 12 sequentially follows the tree-structured nodes of the content 21 by depth-first search, and extracts the text included in the specific part 2. In step S102, the extended function 12 can count the number of characters included in the entire specific portion 2 by counting the number of characters in the text extracted in step S101.

  FIG. 28 is an explanatory diagram of an example of a process for determining whether the viewer has intentionally viewed a specific part. When a plurality of parts are included in the specific part 2, the above example is combined for determination. In the example of FIG. 28, since the moving part and the character part are included in the specific part 2, the display determination of the moving image part and the display of the character part are performed, respectively, and the display time is acquired. In the example of FIG. 28, the display time “10 s”, the moving image display time “9 s”, and the character display time “5 s” are acquired.

  The area of the entire specific part 2 including the area of the specific part 2 not within the display range 3 of the browser 11 is 700 (px). The extended function 12 is the time required for display from the area “700 px” of the entire specific part 2 ÷ unit area “100 px” × the display time “1 s” per unit area (assuming that the viewer views the specific part 2 intentionally. (Shortest time to judge) “7s” is calculated.

  Further, the extended function 12 counts the number of characters “30 characters” included in the entire specific part 2 as shown in FIG. The extended function 12 calculates the minimum display time (the shortest time for determining that the viewer has intentionally viewed the specific part 2 from the number of characters “30 characters” included in the entire specific part 2 × the recognition time “0.1 s” per character. ) Calculate “3 seconds”.

  Display time “10 s”> Time required for display “7 s”, Movie display time “9 s”> Time required for playback “8 s”, Character display time “5 s”> Minimum display time “3 s” Since all are satisfied, the extended function 12 determines that the specific part 2 is displayed. That is, even if all four corners of the specific part 2 are displayed, the extended function 12 has a longer “display time” than “time required for display” and “moving image display time” than “time required for playback”. If it is long and the “character display time” is not longer than the “minimum display time”, it is not determined that the specific part 2 is displayed.

(effect)
For example, when the specific part 2 is an advertisement, it becomes possible to correctly grasp the cost-effectiveness by displaying the advertisement in the content 21. In addition, when the specific part 2 is an advertisement, it is possible to correctly grasp the difference in effect depending on the display position on the content 21. When the specific part 2 is other than an advertisement (for example, a blog or a license), it is possible to measure whether or not the content 21 that the author wants to see (read) is read, and the author's intention is correct for the user. You will be able to judge what is being transmitted.

  As described above, according to the display count measurement program of the present embodiment, the specific part 2 on the content 21 is displayed in the display range 3 of the browser 11 and the number of times that the viewer can estimate that the viewer has intentionally viewed can be accurately measured. Since the modification of the content 21 and the behavior pattern of the viewer can be transmitted to the author, the quality of the content 21 can be improved and an effective advertisement display can be realized.

The present invention may have the following configurations as described below.
(Appendix 1)
Computer
Detection means for detecting browser display operation or display update operation;
When a display operation or a display update operation is detected by the detection means, information on the Web page displayed on the browser, information on the display area of the browser, and information on the display area of a specific part on the Web page Display area calculation means for calculating a first display area of the specific part at least a part of which is displayed by the browser;
The specific part identifier, the second display area of the specific part, a flag indicating whether or not the specific part has been displayed, and a display start time of the specific part are associated with each other. Display area comparing means for reading the second display area from the first recording means recorded and comparing the first display area of the specific part and the second display area of the specific part;
As a result of the comparison by the display area comparison means, if the first display area of the specific part is larger than the second display area of the specific part, the first recording means is associated with the identifier of the specific part. Updating means for updating a second display area of the recorded specific part, a flag indicating presence or absence of display set in a plurality of predetermined parts of the specific part;
A flag indicating presence / absence of being displayed set in a plurality of predetermined portions of the specific portion recorded in the first recording unit in association with the identifier of the specific portion is equal to or greater than a predetermined threshold If it represents that the location is displayed, the display end time of the specific part is updated with the event occurrence time acquired from the browser, and the elapsed time from the display start time of the specific part to the display end time of the specific part Display time calculation means for calculating the display time of the specific part,
It is determined whether the display time of the specific part is equal to or longer than a display determination reference time, and if the display time of the specific part is equal to or longer than a display determination reference time, the display frequency management means that manages the display frequency of the specific part, An adding means for adding the number of times of display of the specific part representing that the part above the predetermined threshold is displayed;
Display frequency measurement program to operate.
(Appendix 2)
Said computer further
When the first display area of the specific part is smaller than the second display area of the specific part as a result of the comparison by the display area comparison unit, it is determined whether or not the reduction value is within the allowable reduction value range. If the value exceeds the range of the reduction allowable value, the second display area of the specific part associated with the identifier of the specific part and recorded in the first recording means, the predetermined part of the specific part The display count measurement program according to appendix 1, which is operated as a flag that indicates presence or absence of display set in a plurality of places and an initialization unit that initializes a display start time of the specific part.
(Appendix 3)
If the display time of the specific part is not equal to or greater than a display criterion, the initialization unit associates with the identifier of the specific part and records the second display of the specific part recorded in the first recording unit The number of times of display according to appendix 1, which initializes an area, a flag indicating whether or not a display has been set in a predetermined plurality of locations of the specific site, a display start time of the specific site, and a display end time of the specific site Measurement program.
(Appendix 4)
Said computer further
Reading the unit area and the display time per unit area from the second recording means in which the unit area and the display time per unit area are recorded in association with each other,
(Display standard time) = (Area of the specific part of the whole) / (Unit area) × (Display time per unit area)
The display count measurement program according to supplementary note 1 for operating as a display determination reference time calculating means for calculating the display determination reference time using the above formula.
(Appendix 5)
Said computer further
The display count measurement program according to appendix 1, for reading out the reproduction time from the second recording unit in which the reproduction time is recorded and operating as a display determination reference time calculation unit using the reproduction time as the display determination reference time.
(Appendix 6)
Said computer further
Reading the recognition time per character from the second recording means in which the recognition time per character is recorded;
(Display judgment reference time) = (number of characters included in the specific part of the whole) / (recognition time per character)
The display count measurement program according to supplementary note 1 for operating as a display determination reference time calculating means for calculating the display determination reference time using the above formula.
(Appendix 7)
Detection means for detecting browser display operation or display update operation;
When a display operation or a display update operation is detected by the detection means, information on the Web page displayed on the browser, information on the display area of the browser, and information on the display area of a specific part on the Web page Display area calculation means for calculating a first display area of the specific part at least a part of which is displayed by the browser;
The specific part identifier, the second display area of the specific part, a flag indicating whether or not the specific part has been displayed, and a display start time of the specific part are associated with each other. Display area comparing means for reading the second display area from the first recording means recorded and comparing the first display area of the specific part and the second display area of the specific part;
As a result of the comparison by the display area comparison means, if the first display area of the specific part is larger than the second display area of the specific part, it is associated with the identifier of the specific part in the first recording means. Updating means for updating a second display area of the recorded specific part, a flag indicating presence or absence of display set in a plurality of predetermined parts of the specific part;
A flag indicating presence / absence of being displayed set in a plurality of predetermined portions of the specific portion recorded in the first recording unit in association with the identifier of the specific portion is equal to or greater than a predetermined threshold If it represents that the location is displayed, the display end time of the specific part is updated with the event occurrence time acquired from the browser, and the elapsed time from the display start time of the specific part to the display end time of the specific part Display time calculation means for calculating the display time of the specific part,
It is determined whether the display time of the specific part is equal to or longer than a display determination reference time, and if the display time of the specific part is equal to or longer than a display determination reference time, the display number managing means managing the number of display times of the specific part, An adding means for adding the number of times of display of the specific part representing that the part above the predetermined threshold is displayed;
A display count measuring device.

  The present invention is not limited to the specifically disclosed embodiments, and various modifications and changes can be made without departing from the scope of the claims. Note that the method of monitoring the specific part 2 may be a case where the shape of the specific part 2 is a triangle or a circle. Therefore, monitoring is not limited to the four corners, and the upper end and the lower end, the left end and the right end may be considered.

  Therefore, in this embodiment, for convenience of explanation, the case where the four corners of the specific part 2 that seems to be the most complicated is monitored has been described.

DESCRIPTION OF SYMBOLS 1 Web page 2 Specific part 3 Browser display range 4A, 4B Position 10 User terminal 11 Browser 12 Extended function 20 Content server 21 Content 22 Script 30 Specific part information management server 31 Specific part information management table 40 Display frequency management server 41 Display Number management table 50 Network 61 Input device 62 Output device 63 Drive device 64 Auxiliary storage device 65 Main storage device 66 Arithmetic processing device 67 Interface device 68 Recording medium 201 Displayed height 202 Displayed width 301 Graph line 302 Maximum Allowable decrease value 303 Maximum value 401 Initial state 402 to 405 State B bus

Claims (5)

Computer
Detection means for detecting browser display operation or display update operation;
When a display operation or a display update operation is detected by the detection means, information on the Web page displayed on the browser, information on the display area of the browser, and information on the display area of a specific part on the Web page Display area calculation means for calculating a first display area of the specific part at least a part of which is displayed by the browser;
The specific part identifier, the second display area of the specific part, a flag indicating whether or not the specific part has been displayed, and a display start time of the specific part are associated with each other. Display area comparing means for reading the second display area from the first recording means recorded and comparing the first display area of the specific part and the second display area of the specific part;
As a result of the comparison by the display area comparison means, if the first display area of the specific part is larger than the second display area of the specific part, the first recording means is associated with the identifier of the specific part. Updating means for updating a second display area of the recorded specific part, a flag indicating presence or absence of display set in a plurality of predetermined parts of the specific part;
A flag indicating presence / absence of being displayed set in a plurality of predetermined portions of the specific portion recorded in the first recording unit in association with the identifier of the specific portion is equal to or greater than a predetermined threshold If it represents that the location is displayed, the display end time of the specific part is updated with the event occurrence time acquired from the browser, and the elapsed time from the display start time of the specific part to the display end time of the specific part Display time calculation means for calculating the display time of the specific part,
It is determined whether the display time of the specific part is equal to or longer than a display determination reference time, and if the display time of the specific part is equal to or longer than a display determination reference time, the display frequency management means that manages the display frequency of the specific part, An adding means for adding the number of times of display of the specific part representing that the part above the predetermined threshold is displayed;
Display frequency measurement program to operate. Said computer further
Reading the unit area and the display time per unit area from the second recording means in which the unit area and the display time per unit area are recorded in association with each other,
(Display standard time) = (Area of the specific part of the whole) / (Unit area) × (Display time per unit area)
The display count measurement program according to claim 1, wherein the display determination reference time calculation means is operated to calculate the display determination reference time using the above formula. Said computer further
2. The display count measurement program according to claim 1, wherein said reproduction time is read from said second recording means in which a reproduction time is recorded, and is operated as a display determination reference time calculation means using said reproduction time as said display determination reference time. . Said computer further
Reading the recognition time per character from the second recording means in which the recognition time per character is recorded;
(Display judgment reference time) = (number of characters included in the specific part of the whole) / (recognition time per character)
The display count measurement program according to claim 1, wherein the display determination reference time calculation means is operated to calculate the display determination reference time using the above formula. Detection means for detecting browser display operation or display update operation;
When a display operation or a display update operation is detected by the detection means, information on the Web page displayed on the browser, information on the display area of the browser, and information on the display area of a specific part on the Web page Display area calculation means for calculating a first display area of the specific part at least a part of which is displayed by the browser;
The specific part identifier, the second display area of the specific part, a flag indicating whether or not the specific part has been displayed, and a display start time of the specific part are associated with each other. Display area comparing means for reading the second display area from the first recording means recorded and comparing the first display area of the specific part and the second display area of the specific part;
As a result of the comparison by the display area comparison means, if the first display area of the specific part is larger than the second display area of the specific part, the first recording means is associated with the identifier of the specific part. Updating means for updating a second display area of the recorded specific part, a flag indicating presence or absence of display set in a plurality of predetermined parts of the specific part;
A flag indicating presence / absence of being displayed set in a plurality of predetermined portions of the specific portion recorded in the first recording unit in association with the identifier of the specific portion is equal to or greater than a predetermined threshold If it represents that the location is displayed, the display end time of the specific part is updated with the event occurrence time acquired from the browser, and the elapsed time from the display start time of the specific part to the display end time of the specific part Display time calculation means for calculating the display time of the specific part,
It is determined whether the display time of the specific part is equal to or longer than a display determination reference time, and if the display time of the specific part is equal to or longer than a display determination reference time, the display frequency management means that manages the display frequency of the specific part, An adding means for adding the number of times of display of the specific part representing that the part above the predetermined threshold is displayed;
A display count measuring device.

Images