JP2010534366A - Measuring audiences for monetizing displayable content - Google Patents

Abstract

  The present disclosure relates to measuring the characteristics or demography of an audience watching or being able to see displayed interactive content displayed on a screen. The audience includes not only those who are involved in interacting with interactive content, but also those who are interactive content observers and / or active participants. Content may be included in interactive content or may include one or more targeted advertisements associated with interactive content and may vary based on audience characteristics or demography. Audience characteristics or demography can be used to accurately bill advertisers for impressions generated by the displayed content, and in addition to this, which content is actually displayed These audience characteristics or demography can be used to determine and / or trigger these.

Description

(Import by reference)
This application is a priority of US Provisional Patent Application No. 60 / 951,165 filed on July 20, 2007 and US Provisional Patent Application No. 60 / 956,837 filed on August 20, 2007. And this application is incorporated by reference.
(1. Field)
The present disclosure relates to measuring an audience (viewer or media user) who is watching or can see the interactive content being displayed.

(2. Explanation of related technology)
For convenience, this disclosure will be made in the context of interactive video game content. This content for description does not limit the scope of the disclosure, but rather provides those skilled in the art with a common situation in which the disclosure can be easily explained and understood by those skilled in the art. Only.

  It is known in the art to provide interactive video content, such as interactive games, on a computer, console or receiver adapted to interact over a network (eg, the Internet). ing. Similarly, it is also known that such displayed content can of course be static or dynamic. Examples of displayed content include, but are not limited to: Ie, video signal content displayed by implementations of consoles, portable computers and / or other forms of interactive video game software; display (but not limited to, for example, by streaming or connected to a common multiplayer game site) Is content provided directly or content on a visual display product, whether it is processed on a device (by way of example, but not limited to a console, portable personal computer); or otherwise available for display Can be mentioned.

Using advertisements or community messages within the content displayed as part of the interactive display of the video image (eg during game play) frees up space for the advertisement displayed on the game user's established base. One way to generate revenue continuously by selling to sponsors or promoting other monetization opportunities through gameplay. In addition, the value of a particular game can be increased by adding community features such as achievements, tournaments, messages, and other features that promote greater social interaction between remote game players. Thus, these features increase the level of interest provided by the game play, which not only increases the number of game plays and increases the time the user is interested in the game, but also attracts new users.
Various techniques have been used in the past to detect and / or approximate the presence and / or number of people for whom an advertisement is viewed. For example, U.S. Pat. No. 4,853,678, invented by Bishop Jr. et al., Describes a passive infrared system for detecting the presence of a buyer to turn on a light or sign and draw the buyer's attention. The advertising device to be used is disclosed. Similarly, US Pat. No. 6,962,240, invented by Difranca et al., Describes the presence of passengers entering or leaving an elevator equipped with the advertising system described in this US patent. An information system having an occupant detector for detecting and counting is disclosed. However, none of these citations need to track audience size for interactive ad content that can be updated in real time, including having the ability to select ads based on the size of the audience they are viewing. Does not mention.

US Pat. No. 4,853,678 US Pat. No. 6,962,240

  Therefore, new methods, processes and systems that can be implemented in new and unpredictable ways to overcome these and other limitations of the prior art and increase user interest and participation in interactive content delivery. It is desirable to provide.

  This disclosure describes methods, processes and systems for detecting the number of interactive and inactive viewers of displayed video content, including advertisements, as a video content monetization tool. Using the technology of the present disclosure is not the fact that the audience characteristics or demography (artificial attributes) (not just the fact that the audience exists) is a factor and / or basis for selecting content for the display. Also work.

  The disclosed methods, processes and systems overcome the shortcomings of the prior art in several ways. Depending on the needs of content sponsors (eg, advertisers, game publishers, stream providers or one or more other persons who manage the selection of content to be displayed or the heading of which content to select for display) The audience can be divided into a number of segments in any way that is relevant to the business needs or characteristics of the audience. The present disclosure describes an audience in two segments: an active audience (sometimes referred to as an interactive audience or gamer) and an inactive audience, also referred to as a spectator.

  In one embodiment of the present disclosure, the methods, processes and systems of the present technology provide one or more surroundings that generate output in response to a person actively participating in interactive content, such as a person involved in game play. Includes software designed to use data from the device. These peripheral devices are preferably configured to distinguish persons who share one common peripheral device such as a controller. This makes it possible to accurately determine the size of the active audience.

  The presence and number of inactive audiences are equally important. By using one or more peripheral devices to determine various attributes of the inactive audience, the presence and number of people in the inactive audience can be detected. Input devices from peripheral devices can include, but are not limited to, cameras, motion detectors, microphones and / or cell phones, or other personal electronic device sensors.

  Finally, the disclosed methods, processes and systems can be used to determine data regarding inactive audiences and demographic characteristics of active audiences and use this information in monetizing the displayed content. For example, using SONAR, it is possible to determine body volume or other characteristics that can be used to display the physical size of an audience, as well as their gender composition. Other known detection methods can provide corresponding information (eg, heart rate and pulse measurements). The techniques of this disclosure can be arranged to collect and use such information of the target audience with respect to characteristics that exceed the size or number of the corresponding audience.

  The data collected by the technology of the present disclosure in this embodiment is based on the actual impression on the advertisement, and a level that has not been obtained so far with respect to the exposure amount of the displayed content based on the actual audience It is possible to accurately charge content sponsors with the accuracy of. Such monetization can be based on data that is stored and used later, data that is reported on a regular basis, or data that is processed simultaneously with the execution of the game (eg, in real time with game play).

  In another embodiment of the present disclosure, the methods, processes and systems of the present disclosure may be inserted into or output from a graphic output that may be displayed based on audience composition or demography if the present invention is not used. Alternatively, it can be configured to provide graphic output. An input signal received during execution, eg, directly or indirectly through a computer processor, based on the output of one or more peripheral devices to detect one or more segments of the audience for the displayed content In response to, executable software can be configured to produce a specially defined output. This input signal may be that the total audience number exceeds a certain number, or the interactive audience number exceeds a predetermined number. Upon receipt of such a trigger input signal, an executable that provides content (eg, software associated with a game) inserts the selected advertisement into the displayed content, which content or advertisement is This is different from the case where no audience characteristics exist. This also makes it possible in real time to determine which content is actually displayed by using audience characteristics or demography alternately or simultaneously.

  Those skilled in the art will appreciate that the methods, processes and systems disclosed herein have a wide range of potential applications so that this disclosure is not limited only to advertising applications or any of these preferred embodiments. You can recognize it. For example, those skilled in the art are not limited to the foregoing description, and in each of the embodiments, to work with client nodes without requiring real-time or near real-time communication with a remote node, For example, executable software can be designed to operate in standalone mode. Similarly, executable software can function in a networked multiplayer mode in which real-time or near real-time communication is performed with one or more remote nodes.

  The present technology provides a novel method, process and system for monetizing content delivered with higher accuracy than the prior art. In addition, the technology further provides novel methods, processes and systems for delivering targeted content, including advertisements and / or other information, in game programs. Those skilled in the art will appreciate more fully the present technology and methods, as well as the realization of other advantages and objectives thereof, upon review of the following detailed description and the accompanying drawings.

FIG. 2 illustrates a representative environment in which content is depicted, an audience exists, and where the present technology can be installed or used.

  This application describes novel features for accurately tracking audience characteristics or demography, preferably for use in monetizing content displayed to the audience. This monetization is based on actual impressions, not expected impressions, and the collection, detection, and detection of audience size, composition, characteristics and / or demographic information for use in charging advertisers It can take various forms, including but not limited to content insertion or replacement based on one or more attributes of the audience. Information gathering and / or content insertion can be done in real time or periodically, as appropriate or to be supported by the host system.

  Advertising in content that is delivered on fixed or changeable media, or delivered over a communications network such as the Internet, is becoming increasingly important and a hugely growing field. As this field grows, it is desirable for content sponsors to be able to track the demographic profile and / or number and type of people watching the content. Similarly, it is also highly desirable that entities that sell and distribute content can collect demographic information. This increases the opportunity to manage the appropriate content, and includes and is sent by the number of individuals watching a given ad that accompanies the content being sent. Opportunities to charge an appropriate fee for advertising or other content are increased. The flexibility of matching content or advertisements to the audience is a unique attribute of the method, process and system that allows them to send advertising messages in relation to the content being displayed. Can provide substantial benefits.

  The ability to change the displayed content based on this demography as well as accurate tracking of audience characteristics or demography provides a new and important sales channel. Where appropriate or beneficial, the content can be targeted separately, and the content can be appropriately changed when one or more characteristics of the audience change or match. This allows advertisers and those involved in the admission, installation and management of advertisements in the displayed content to package unique users (reach) that accept separate “impressions”, like Internet content as a whole. It becomes possible to sell advertisements with various measurement values, including being based on the conversion.

  Although this description has been described for convenience in the context of an interactive video game or a viable game, the concepts and techniques described herein are not intended to describe the relationship between audience characteristics or demography and displayed content. Others understood by those skilled in the art, including displayed content of a type where the relationship between is important and / or the size of the audience can be used as a factor to change the actual displayed content It should be clear that it can be applied to other applications. Monetized content can be created and used by executable software, streamed content, or other content known to those skilled in the art to which the technical fields disclosed herein can be applied. Depending on the distribution method, the content can be distributed. The game may be standalone, multiplayer type, networked, or in an online environment. Content can include advertisements (but not limited to).

  When using the video game example as shown in FIG. 1, the game is played using the controller 2 connected to the console 4 which displays the game graphics on the display screen 8. Active audiences include participants 10 in interactive games and other competitors 12. As used herein, a competitor is a person who is actively involved in game activities, but is not always using a controller. A competitor can include a person involved in a contest where only two people can play at a given time, but if there are multiple other persons sharing one or more gaming machines, There will be a total of 4 competitors.

  FIG. 1 also shows the people making up an inactive audience 14 for the content being displayed. These inactive audiences include those who are viewing the entire content, those who are viewing active participants during interaction with the content (eg, during game play), and / or content that is displayed and / or displayed. Other people may be observed or listened to and may be remote from the physical location of the displayed content, but are not limited to these people.

  Historically, those who sell ads in the displayed content (eg video games) can only count the users who are playing the game when calculating the reach of the ads. It was. In fact, other advertising consumers (those who are watching ads) who accept the advertiser's message as much as or more than individual gamers did not take into account. These conventional assumptions ignore not only the existence of multiplayer and inactive audiences, but also those who gained content through product transfer.

  The issuance of video games is in a tough competition. Assuming that the audience reach is the primary source of advertising revenue, it is a secondary target, not just the entire audience for the displayed content--the active audience that is the primary target There is a need to more accurately measure the entire range, including the full inactive audience. Exactly this means that it is necessary to measure the entire person watching the displayed content in various situations where the content may exist. In particular, in-content advertisements including, but not limited to, dynamic advertisements and / or dynamic advertisement technologies, and advertisements where advertisements may be made and / or updated over time This need arises in connection with accurately measuring the amount of exposure that is possible for those viewing the displayed content.

  Therefore, it is clear from the game environment shown in the figure that the audience is different from the usual Internet browsing that is mainly performed by one person. Instead, games have a significant social aspect, as games are often played in multiplayer mode or in front of passively looking audiences. As shown in FIG. 1, not only the audience actually viewing the displayed content, but also the number of people viewing the advertisements contained within that content is the number of retail units sold, the number of games Can be far greater than the number of users registered for or the number of users logged on to play the game.

The entire audience is a group that is highly relevant to those viewing the displayed content, but current measurement methods are inappropriate for this group. This is especially true when one group is playing the game and the other player is watching or waiting to play, and there is also a third group of player guests, It corresponds to a case related to a video game such as watching the content. Such situations will become more prominent as games and other types of displayed content are developed, and such situations will create stunning graphics and real-life similarities in the future. .

  Thus, it can be predicted that an inactive audience composed of those who are viewing the displayed content and persons who are not the initial target of the basic content (eg, the game player involved) will occur. Inactive audiences can be considered secondary targets for basic display content, but can be as important as primary audiences for a given content, eg, advertising content. Embodiments of the present technology relate not only to the number of people actively involved in the activity, such as the number of game players, but also to the spectators, and the number of inactive exposed participants, including the inactive audience of this example Intended for the ability to identify reliable information. This data can be used to assist in maximizing the target capability of this type of advertisement and / or can be reported to others.

  There are many reasons why content providers, such as advertisers, want to reach secondary targets that exist within the gaming environment, and why content distributors want to reach and count these secondary targets. For example, the fact that many people are watching games strongly indicates that they are watching advertisements as well. Therefore, reach counting using established methods (which is usually focused on single method tracking-ie, tracking based on the assumption that one exposure produces one impression) The number is severely underestimated. The reason is that the number of true audiences for the content being displayed is much higher, thus producing more impressions than a single impression. By solving this problem, not only can the true value of the advertisement be recognized, but it is also possible to achieve finer targeting based on audience characteristics or demography.

  Such different granularity layers can be very appealing to some advertisers. For example, a local pizzeria can be interested in targeting ads to a virtual football game played by 10 or more people. Those who have advertising rights to the game want to ensure that all of the ten or more recipients of the advertising message in this example game see the advertisement.

  The technology enables another monetization by accurately tracking the audience for advertisements contained in interactive display content. This opens content to value-added community characteristics and other monetization options that could be closed without using this technology. This technique presented herein derives the number of unique individual persons that exist at, just before, or during the exposure of an ad in a fixed or variable media environment of the displayed content. Systems and methods for harvesting information that can be used as input to the system.

The methods, processes and systems disclosed herein can be loaded or preloaded and / or loaded in a manner accessible to client-side devices that generate and / or scale graphics including interactive content such as video game output. Generally used in software code of instructions that can be stored, but is not limited to software code. This software can be based on an algorithm or other means of addressing the data input depending on the type and quality of the input. This information is preferably accessed on the client side and transmitted to a central server, where information is gathered across all instances of the content being delivered (eg games) to yield a total reach number. it can. This processing can be performed anywhere, and the present disclosure is not limited to processing on the client side.

  First of all, there are systems that are adapted to register and / or capture information about gamers (ie, the initial target of the displayed content) when viewing active participants. For example, it is known to register the number of active controllers and change the content (eg, the name and number of players) based on the number of active controllers. However, (as opposed to the number of playing hardware such as controllers) how other players like the waiting player feel how they can capture information about the player or become part of the overall audience There is no system that solves how to capture the number of times or how to register an impression.

  Thus, when reviewing the gaming environment to illustrate the present disclosure, it should be understood that the active audience is comprised of a variety of people and is not limited to the number of active controllers. For example, even if the game or content is not divided into separate players, it can be passed from one person with control to another person working as a virtual team. If 6 players are playing in 2 player mode and playing in split level or “sharing” live, these players are playing in one game session and the game system is as if there were two active controllers. Work based on that there are only two active players based.

  The system and method of the present disclosure preferably uses hardware being played to detect information about the player. This detection can be done by using one piece of hardware to compare one of several known methods of distinguishing successive people, such as biometric measurements or fingerprints. As a specific example, a controller (also known as a joystick) distinguishes between users sharing a controller in a multiplayer game or series of sequential or simultaneous multiplayer games, thus ensuring that the player's Sensors that can determine the true number of people can be included. Software logs that can identify players separately, including referees or judges, can also be provided as part of the game. This software log is one way of storing data collected for subsequent use or to identify the number of players in different sessions thereafter.

  Unlike the above, use one or more peripherals instead of one controller to interact with or manipulate the displayed content in any way, and / or Alternatively, players can be distinguished by tracking responses to stimuli displayed during game play using multiple video game interface devices with embedded sensors.

Another item that can be used to track the true number of players can include the actual number of active controllers that are verified when the local operating system and game code interface, and multiple controllers are supported. If so, these controllers require explicit activation and must turn off after a period of inactivity. This fact uses this data and input from the detection means or algorithm application with an acceptable accuracy that the controller (wireless or wired) was activated by an active user, ie someone other than the temporary gamer. It can be detected.

  Microsoft's Xbox (R), Sony's PlayStation (R), Nintendo's Wii (R), and some personal computers each support several active controllers. The method and system of this technique tracks data from one or more peripheral devices that generate output in response to people actively participating in interactive content, such as those involved in gameplay. And / or software that is adapted to be stored and utilized. However, there are other members of the active audience that must be counted.

  Even if only one of a plurality of controllers is actively involved in the content, a sensor for confirming whether a person or a group of persons exists can be installed in the controller. Such detection can be made by monitoring active use of the controller (eg, the controller starts to move or heat is generated from the hand, etc.). Similarly, if a controller is passed from one player to another during this game session, the controller will recognize that another person is touching the controller, so only two controllers will be active. In the meantime, report that more than three people were watching the content being displayed. These inputs can use the methods, processes and systems of the present disclosure to ascertain the number of audiences that should be included in the active audience portion. The reason is that these people also get an impression from the displayed content. Accordingly, the methods, processes and systems of the present disclosure allow the true reach of the displayed content to be counted and audience counted with higher accuracy than previously possible.

  The techniques of the present disclosure also allow for the identification of non-player members of the audience (lookers or inactive audiences) for a particular advertising campaign. A preferred method for detecting inactive audiences includes using data from one or more smart peripherals that are within the area where the content is displayed and where the inactive audience is located. These peripherals can be installed in the environment and / or embedded in a console or personal computer or similar product. These peripheral devices are preferably adapted to detect the presence and number of inactive audiences. This is illustrated as a series of concentric semicircles in FIG. Additionally or alternatively, it can be coded to receive signals from one or more peripheral devices that are adapted to detect the number of people within a predetermined range of the display. The detection range can be varied depending on the size and resolution of the display by using EDID data transmitted between the display and the graphics device in the operating hardware environment.

  Data relating to the presence and size of inactive audiences can be obtained in various ways that allow the number of different people in the closed space where content is displayed to be measured. Examples of peripheral devices exist from PlayStation Eye (registered trademark), voice recognition devices (number of unique voice frequencies detected via a microphone array) to one or more cameras. These cameras capture photographic images that the system can process to audience counts and / or capture scatter of variable optical frequencies (including infrared), and the presence and number of people present as an audience. To decide.

Unlike the above, peripherals can include devices for determining the presence and extent of the audience, these devices detect the presence and number of eyes that are focused on the screen on which the content is displayed, Detect an elevated heart rate or respiration rate and detect different speech that exceeds a predetermined decibel level or collate speech patterns that can be distinguished. Each of these methods can be an appropriate paradigm for finding the presence of an audience and measuring the number of people. Similarly, motion sensors, heart sensors, RF emitters such as mobile phones, handheld devices, sensors that recognize PDAs, brain wave pattern monitors, radar or related technologies, such as detecting different heartbeats of people in the room, etc. Sonic detection device that can distinguish between different heartbeat patterns in mammals, a sensor for checking different breathing sounds of individuals, a SONAR sensor that checks the position of the body relative to the screen and thus determines if someone is watching, and area Input information can be collected from other similar types of sensors known to those skilled in the art that can determine the presence and number of persons within. The list of peripheral devices included in this application is not limited to all other means and / or techniques including combinations known to those skilled in the art, each of which is included in this patent application. It is.

  Similarly, peripheral devices can be used to collect information about other attributes of active and inactive audiences that include predetermined demographic information. For example, SONAR can be used to determine body volume or other audience characteristics. Other known detection methods can provide suitable information (eg, heart rate, respiratory measurements, and pulse correlation) that can be correlated to audience demographic attributes. These peripheral inputs can be used to display the composition of the audience's gender, the range of the physical scale of the person in one or both of the active and inactive audiences, and / or the orders of these audience members. Of course, as the list just shows, other demographic or characteristic information about these audiences can be detected or confirmed in the same way from the received input. Accordingly, the disclosed methods, systems, and processes can collect and use such information to target audiences based on the size of people within the appropriate audience, i.e., characteristics that exceed the number of people.

  Those who enjoy the benefits from the systems and techniques of this disclosure are not limited to advertisers, streaming vendors or content providers. Consumers can receive information that is more likely to be interested in the specific situation presented, and consumers can avoid seeing advertisements that are not relevant to them. There are also advantages. Similarly, the technology of this disclosure allows content sponsors to update, add, or enhance products by feedback of received information, or to improve current and future versions of products. It is also an advantage for consumers. In particular, for the same reasons that allow viewing (through Nielsen commercial services) to detect viewing trends and ratings by detecting TV viewing, these benefits reduce the content displayed in the consumer area. The consumer should be motivated to allow the consumer to install a wider range of detection devices for viewing.

  The second embodiment of the method and system of the technology herein also preferably includes software code of the type described above. The methods and systems of the techniques of this disclosure receive one or more inputs relating to the presence and / or magnitude of the audience for the displayed content. Upon receiving this input, the software is configured to change the output of the content that should be displayed when the method is not used when the input signals that a predetermined condition has been met.

By providing the ability to call advertising material from a designated source during game play so that the advertisement occurs during video game play, the advertisement can be inserted during the display of displayed content. For example, advertisements can be viewed on a modeled billboard that exists in a modeled video game environment. Advertisement content can be invoked at run time from a designated source that can be updated, and thus the advertisement content can be updated after the game program is delivered. An example of such a system is found in pending US patent application Ser. No. 11 / 281,834, whose title is “Dynamic Advertising System for Interactive Games”, which is incorporated herein by reference. Are listed.

  Similarly, new additional content (including advertising content) may be updated and / or this additional content inserted into previously released executable titles. This can be done by configuring second software executable by executable software, such as a computer game, that monitors events on the client side that runs the executable first software. This executable second software determines an action to be performed in response to the monitored event as defined by the business logic table. This executable second software performs the act of trapping the API call and changing the apparent output of the executable first software. This business logic table may be distributed separately to the client. The executable second software and the executable first software may be combined in one file. Second executable software can be used to provide additional content, including advertisements, related to the current game or other executable software. This technique is described more fully in the incorporated US Preliminary Patent Application No. 60 / 956,837, filed Aug. 20, 2007.

  Again by way of example, the software of this embodiment is adapted to provide specific advertisements within the game display. However, when a signal is received indicating that the audience characteristics or demography exceeds the set threshold level, the software will target an ad that appears to be normal to another audience of a particular size. Replace with ads. On the other hand, if the methods, processes and systems of the present disclosure can track an audience demography and verify that the characteristics of a particular audience exist, then insert content targeting that audience demography. In addition, the software of the second embodiment can be used. Such characteristics include audience size, audience gender combination, audience age, audience interaction level indicated by the audience, or specific advertiser or content sponsor as a trigger for the display (or reservation) of specific content. Mention may be made of any combination of other features of one or both of the audiences desired to be used, without being limited thereto.

  Based on one or more characteristics of the audience, including (but not limited to) the specific size and / or composition of the person in the presence or presence of the audience or one or both of the active and inactive audiences In place of or in the above method to insert a specific action (e.g. changing the result of a game play, or generating a specific result or happening, or changing the game content) In addition, the methods and systems of the present technology can be used. Thus, the software can be configured to react in various ways depending on the demographic distribution of the active audience, the inactive audience, or a combination of both.

By using the methods, processes and systems disclosed herein, at any time and in any game, even after the game is downloaded and played by the end user, according to the current business needs based on the number of audiences On the other hand, it is possible to provide advertisements, sponsors or community functions, and to add and / or change definitions. Content changes (e.g., the start of advertising campaigns) can be implemented at a frequency at which audience characteristics exist and business frequencies arise.
This technology allows client sponsors (advertisers) to make business decisions about which advertising characteristics to insert in a particular game, in accordance with the existing audience combined with the advertiser's requirements for the day. .

  The disclosed methods, processes and systems are not limited to fully capturing data, but can measure a wider range of impressions that track and correlate audience responses to content, or television We can also focus on solutions that can measure a wider range of data, such as those derived from traditional setups that measure audiences, such as those related to viewing. Applicants intend to capture all such systems known to those skilled in the art that can be utilized for or as part of the methods, processes and systems of the present disclosure.

  The disclosure provided herein is not intended to limit the methods, processes, and systems disclosed herein, but to illustrate the scope of the description, and the scope of the disclosed methods, processes, and systems is not limited to patents. It is limited only by the scope of the claims.

Claims (17)

A method for providing advertisements in connection with interactive video content including a series of video images and associated audio content comprising:
Detecting the number of people actively watching the interactive video content during the video image display;
Detecting the number of inactive viewers of the interactive video content while displaying the video image;
Reporting the number of people watching the interactive content while displaying the video image;
Storing the results of the report for future use.   Based on the number of people who are actively watching the inactive content and the number of inactive people reported during the display of the video image, the portion of the video content that is actually displayed is The method of claim 1, wherein the method is selected.   The video content selected for display includes at least one advertisement where there is an established condition for a minimum number of people who are actively watching the content and those who are not active, the report comprising: The method according to claim 2, wherein it is confirmed that the condition is satisfied while the video content is displayed.   The method of claim 1, wherein the stored information is used as a basis for billing an advertiser only during an advertising time for a person who has actively viewed an advertisement in the interactive video content.   The report of people who viewed the interactive video content includes a report of the number of people who are actively watching the interactive video content and the number of people who are not viewing the interactive video content. The method according to 1. A method of advertising during the display of interactive video content,
Inserting ads within the display of interactive video content;
Detecting the number of people actively watching the interactive video content while displaying a video image;
Detecting the number of inactive viewers of the interactive video content while displaying a video image;
Billing advertisers based on the number of detected people.   The fee to the advertiser is based on a combination of the number of people actively watching the interactive video content and the number of people watching the interactive video content inactive. Item 7. The method according to Item 6. A system for determining the value of interactive video content displayed with one or more advertisements, comprising:
At least one display device;
A connection to each of the display devices adapted to allow interactive video content display to one or more persons;
At least one server adapted to serve advertisements to the display device for inclusion in the interactive video content;
At least one participant detector adapted to detect as a group people who are actively watching the interactive video content and people who are not watching the interactive video content;
An accessible memory connected to the participant detector to store information regarding the number of people watching the interactive video content;
Executable to interact with the accessible memory and based on the number of people watching the interactive video content, to determine an appropriate fee for the advertisement displayed in the interactive video content System with software working on   9. The monetization of advertisements displayed in the interactive video content display of claim 8, wherein the advertisements in the interactive video content can be varied depending on the number of people watching the interactive video content. System for.   10. Revenue of advertisements displayed in the interactive video content display of claim 9, wherein the advertisements in the interactive video content can vary depending on the number of people actively watching the interactive video content. System for optimization. A system for providing advertisements for inclusion within an interactive video content display,
A plurality of detectors adapted to collect information regarding the number of people watching the interactive video content;
Software executable to insert an advertisement in response to the signal within the interactive video content being displayed;
And a signaler adapted to respond to the number of people watching the interactive video content as determined by the one or more detectors. Start the computer game on the client computer,
Receiving one or more signals from one or more ambient detectors and ascertaining the number of people who can see the computer output events caused by the operation of the computer game;
Unlike the output event of the computer, including the output of advertising material by the client computer, selecting a predetermined response action to be performed in response to each signal,
Encoded with instructions that cause the client computer to perform the predetermined response action, and thus cause the computer to produce video output of advertising material from the client computer during operation of the computer game. Computer readable memory. A method for detecting a person who can view content displayed during operation of a computer game, comprising:
Monitoring a first set of peripheral devices to ascertain the number of people actively interacting with computer output resulting from the operation of a computer game;
Monitoring a second set of peripheral devices to ascertain how many people are inactively viewing the computer output resulting from the operation of a computer game;
Selecting a predetermined responsive action to be performed in response to the detected number of each person, unlike the computer output resulting from the operation of the computer game;
Causing the client computer to perform the predetermined responsive action, thereby producing a video output of modifiable advertising material from the client computer during operation of the computer game. A system for producing independently defined changes in output from executable software,
Executable software encoded in computer readable memory and operable to determine computer game output in response to user input;
One or more peripheral devices for ascertaining the number of people watching the computer game output;
Encoded in the computer-readable memory by the executable software, adapted to cooperate with the executable software, receiving input from the one or more peripheral devices; A system comprising an executable event monitor for responding to such input and producing an independent computer output different from the output determined by the executable software. A method for modifying a displayed video content comprising a series of video images and associated audio content comprising:
Detecting at least one of the characteristics of at least one of the people watching the interactive video content during display of the video image;
Based on one or more of the detected characteristics for a person watching the interactive content that is different from the content that was displayed in the absence of the at least one of the detected characteristics Displaying the selected video content.   The method of claim 15, wherein the video content selected for display includes at least one advertisement.   The method of claim 16, wherein the advertising sponsor is charged based on the number of people having the detected characteristic.

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