JP2010531626A - Provision of content to mobile communication facilities based on contextual data and behavior data related to a part of mobile content - Google Patents

Abstract

In an embodiment of the present invention, to associate mobile content, such as sponsored content, with context data and / or behavior data associated with a portion of another mobile content and to provide the mobile content to a mobile communication facility The improved ability of is explained. A method and system for generating, storing, and using a user profile based on context and behavior information is described.
[Selection] Figure 1

Description

Cross-reference to related applicationsThis application is a U.S. provisional patent application, U.S. provisional application number 60 / 946,132, filed June 25, 2007, U.S. Claiming priority under each of US Provisional Application No. 61 / 037,617 filed March 18, 2008 and US Provisional Application No. 61 / 052,024 filed May 9, 2008. Patent applications have the same owner and the entire contents of these applications are incorporated herein by reference.

  No. 11 / 928,819, filed Oct. 30, 2007, U.S. Application No. 11 / 928,847, filed Oct. 30, 2007, U.S. Application No. 11 / 928,877, filed Oct. 30, 2007, 2007. U.S. Application No. 11 / 928,909, filed October 30, U.S. Application No. 11 / 928,937, filed Oct. 30, 2007, U.S. Application No. 11 / 928,960, filed Oct. 30, 2007, filed Oct. 30, 2007 U.S. Application No. 11 / 928,990, U.S. Application No. 11 / 929,016, filed Oct. 30, 2007, U.S. Application No. 11 / 929,039, filed Oct. 30, 2007, U.S. Application No. 11, filed Oct. 30, 2007. U.S. Application No. 11 / 929,081, filed October 30, 2007, U.S. Application No. 11 / 929,096, filed October 30, 2007, U.S. Application No. 11 / 929,105, filed October 30, 2007 U.S. Application No. 11 / 929,129, filed October 30, U.S. Application No. 11 / 929,148, filed Oct. 30, 2007, U.S. Application No. 11 / 929,171, filed Oct. 30, 2007, filed Oct. 30, 2007 U.S. Application No. 11 / 929,253, filed Oct. 30, 2007 U.S. Application No. 11 / 929,272, Oct. 30, 2007 US patent application Ser. No. 11 / 929,297 and US application Ser. No. 11 / 929,308 filed Oct. 30, 2007, each of which claims priority, and these US patent applications are owned by the same owner. The entire contents of these applications are hereby incorporated by reference.

  This disclosure relates to the field of mobile communications, and more specifically, mobile content, such as sponsored content, is also referred to as context data (or context data, or context data) associated with a portion of another mobile content. The same) and / or related to behavioral data and to an improved method and system for providing that mobile content to a mobile communication facility.

  Online search driven by a web-based search engine has been found to be one of the most important uses of computer networks such as the Internet. Computer users can utilize various search tools for searching content using various user interfaces and search methods. In some environments, mobile device users can also search for content by accessing Internet search tools.

  However, users of many mobile devices, such as mobile phones, face the difficulty of using search technologies that are targeted for traditional online use. These difficulties include not being able to display the appropriate content, taking queries and taking other appropriate actions when navigating in an environment that is compatible with full screen display, standard size keyboards, and high speed network connections. Difficult things are included. Furthermore, Internet search engines currently cannot optimally deliver search results to mobile communication facilities. This is because these search engines are specifically designed for the Internet, not for mobile. There is a need for improved search capabilities adapted for use in mobile communication devices

  The present invention, in one embodiment, provides a user and user of a mobile communication facility with a method and system for accessing an item of content such as a web page that cannot be fully displayed by the capabilities of the mobile communication facility. Can do. This may cause a user of the mobile communication facility to first browse the content portion 1 and then browse the content portion 2. The content part 1 can be associated with the context data 1. The content part 2 can be associated with the context data 2. Context data 1 and context data 2 can be stored in the context database. A relevance facility may be used to select sponsored content 1 associated with context data 1 and sponsored content 2 associated with context data 2 from a sponsored content database. Using the association between the context data and sponsored content, the content portion 1 can be further associated with the sponsored content 1 and the content portion 2 can be associated with the sponsored content 2. While the content portion 1 is being displayed, the content portion 1 and the sponsor-provided content 1 associated therewith can be displayed simultaneously on the mobile communication facility or in close proximity to each other in stages. Can be displayed continuously, displayed continuously, or displayed by other display methods that associate the content 1 with the sponsor-provided content 1. While the content portion 2 is being displayed, the content portion 2 and the sponsor-provided content 2 associated therewith can be displayed simultaneously on the mobile communication facility or in close proximity to each other in stages. Can be displayed continuously, displayed continuously, or by other display methods that associate content 2 with sponsor-provided content 2. In one embodiment, upon navigation to a piece of content, an indication of stage (or aspect) change may be sent to a server associated with the mobile communication facility. This stage change can indicate redirection to that part. When this redirection is registered, the context data associated with the part can be collected. This process is asynchronous in that context data can be sent from the server in the background, thereby minimizing the interface with the function of the content portion being viewed.

  In one embodiment, the asynchronous process used to send the context data may be an asynchronous Javascript and XML (AJAX) or similar process. AJAX refers to a cross-platform technology that can be used by web browsers based on different operating systems, computer architectures, and open standards such as Javascript and DOM. The AJAX system is asynchronous in that it can request additional data from the server and load it in the background without disturbing the display and behavior of existing pages. Javascript is a scripting language that can be used to make AJAX function calls. Data can be retrieved using an “XMLHttpRequest” object that can be used in a scripting language executed in the browser, or remote scripting in the browser that does not support “XMLHttpRequest”. In some embodiments, asynchronous content can be formatted into a format other than XML. AJAX and related technologies can exchange a small amount of data with the server as a background function, so that it is not necessary to reload the entire web page each time data needs to be retrieved from the server. This improves the interactivity (bidirectionality), speed, functionality, and convenience of the web page.

  In one embodiment, a piece of content can be displayed on a display of a mobile communication facility. The mobile communication facility can receive the entire content and display only some parts of the entire content in response to a predetermined action of the user. For example, a user can instruct local software (eg, a browser) at a mobile communication facility to connect to a particular web page, in which case the software can either access the entire web page or the web You can retrieve important parts of the page. The mobile communication facility can then display a portion of the web page on the display. For example, the top of the web page can be displayed on the display, and the mobile communication facility software can wait for an instruction from the user that the user wants to see another piece of content. This indication can be given as a zoom, pan, shift (move) or other request from the user. The mobile communication facility software can monitor which part is currently displayed, how long that part is displayed, or other parameters related to that part being displayed. . The mobile communication facility software can then send this information to the server in real time so that other content related to the currently displayed content portion can be sent to the mobile communication facility. . The server-side software may include the content portion, context information associated with the content portion, behavior information based on how the user of the mobile communication facility interacts with the content portion, or other Appropriate content (eg, sponsored content, related content, etc.) can be selected based on such information. When the server side software makes this selection, the content can be transmitted to the mobile communication facility. A mobile communication facility can be configured to accept such information, but can optionally be configured not to accept such information. When the mobile communication facility receives new content related to the currently displayed content portion, the mobile communication facility will later transfer the content (eg, when the mobile communication facility is taken into place) Alternatively, it can be stored for provision based on a certain time or based on some other trigger event or implicit search (potentially performed search) later. In other embodiments, the mobile communication facility may present (display) the content when it receives the newly selected content. This new content can be presented in conjunction with the currently displayed content portion. For example, the new content can be displayed in the same display portion (eg, in the same window) or can be displayed separately (eg, in separate windows). AJAX is one technique used to obtain information from the mobile communication facility about which part is currently displayed. Those skilled in the art will understand that no software or protocol is required to know what content portion is currently displayed or to convey relevant information to a server-based application. . Many embodiments herein describe sending information to the server in real time about what content portion is being displayed, but collecting such information and sending it together at a later point in time. It should be understood that

  In other embodiments, only a portion of the complete content can be communicated to the mobile communication facility, and other content portions can be communicated to the mobile communication facility when requested. Thus, in contrast to the above example where a large portion of content is sent to the mobile communication facility and then a portion of the content is selected for display on the display of the mobile communication facility, in this embodiment the content Only a part of is sent to the mobile communication facility. In this case, other parts of the content can be sent later. As requested by the user (eg, via a pan request or zoom request) or what the user wants to view (eg, downloading other content portions via the AJAX protocol) Through this prediction, this other content part can be sent later. In this embodiment, the server program responsible for monitoring what part is displayed on the display of the mobile communication facility is that the predetermined part is sent to the mobile communication facility. It can be inferred that the part is displayed on the mobile communication facility or has been displayed. The server can track the delivery of the content portion based on the type of request. For example, a user's explicit request can be tracked separately from a speculative type request intended to predict what content the user wants to view. The selection of relevant content can be based on any type or all types of such content portion requests.

  In some embodiments, the content is text, image (image), audio (sound), audiovisual (sound and video), web page, part of web page, part of screen (screen), sponsored content, Ads, parts of ads, interactive features, subscription content (or subscription content or subscription content, the same applies below), tagged content, dynamic content, or The content can be other forms.

  In some embodiments, the context data can be a link structure, link, outbound link, inbound link, keyword, metadata, or other form of context data.

  The present invention, in some embodiments, allows a user of a mobile communication facility to access items (such as elements) of the content such as web pages that cannot display the entire content due to exceeding the capabilities of the mobile communication facility. Methods and systems for doing so can be provided. These methods and systems may allow a user of a mobile communication facility to navigate to browse content portion 1 first and then browse content portion 2. The content part 1 can be associated with the behavior data (or behavior data, the same applies hereinafter) 1. The content part 2 can be associated with the behavior data 2. Behavior data 1 and behavior data 2 can be stored in the behavior database. Using the relevance facility, the sponsor-provided content 1 associated with the behavior data 1 and the sponsor-provided content 2 associated with the behavior data 2 can be selected from the sponsor-provided content database. Using the association between behavior data and sponsored content, the content portion 1 can be further associated with the sponsored content 1 and the content portion 2 can be associated with the sponsored content 2. While the content portion 1 is being displayed, the content portion 1 and the sponsor-provided content 1 associated therewith can be displayed simultaneously on the mobile communication facility or in close proximity to each other in stages. Can be displayed continuously, displayed continuously, or displayed by other display methods that associate the content 1 with the sponsor-provided content 1. While the content portion 2 is being displayed, the content portion 2 and the sponsor-provided content 2 associated therewith can be displayed simultaneously on the mobile communication facility or in close proximity to each other in stages. Can be displayed continuously, displayed continuously, or by other display methods that associate content 2 with sponsor-provided content 2.

  In some embodiments, the behavior data can be panned, zoomed, navigated, scrolled, positioned (positioned), page view (such as page displayed or viewed), text view (such as displayed or viewed), image view (Such as viewing and viewing images), streaming audio content, streaming video content, downloads, uploads, transactions, advertisement conversion, receiving text messages, sending text messages, receiving emails, sending emails, It can be a search query input, directory information invocation, or other type of behavior data. In order to associate the behavior data with the content sent to the mobile communication facility in response to receiving the behavior data, the behavior data can be communicated to a server associated with the mobile communication facility. Using content (e.g., page views) sent to the mobile communication facility, the server can estimate what portion of the content is currently being viewed by the user.

  In some embodiments, the mobile communication facility uses data associated with a portion of an item of content, such as behavior data stored in a behavior database (and / or context data stored in a context database). Or existing data about the user can be generated or augmented. For example, behavior data and context data related to a portion of content viewed at a mobile communication facility may be used history, device (or equipment) characteristics database, location database, mobile subscriber characteristics database, user transaction history database, or It can be added to a general context information database.

  In some embodiments, an item of mobile content, such as sponsored content, can be provided to a mobile communication facility based at least in part on contextual data associated with a portion of the mobile content.

  In some embodiments, the first sponsored content can be associated with first context data associated with the first portion of mobile content. The second sponsored content can be associated with second context data associated with the second portion of mobile content. When presenting the first portion of mobile content to the mobile communication facility, the first sponsored content can be presented (displayed) on the display of the mobile communication facility. When presenting the second portion of mobile content to the mobile communication facility, the second sponsored content can be presented (displayed) on the display of the mobile communication facility. In some embodiments, this association may be based at least in part on an association.

  In some embodiments, the first portion of mobile content is a portion of text (such as a sentence), a portion of a video, a portion of audio (speech), a portion of an image (image), or a portion of another content type. It can be. Part of the text can be a news article.

  In some embodiments, the second portion of mobile content is a portion of text (such as a sentence), a portion of video, a portion of audio (speech), a portion of an image (image), or a portion of another content type. It can be. Part of the text can be a news article.

  In some embodiments, the context information may be a link structure, inbound link, outbound link, link, text, keyword, metadata, or other type of context information.

  In some embodiments, context information can be obtained (or inferred) from multiple portions of primary (or primary) electronically displayable content, where each portion of the context information and the multiple The association between each of the parts can be maintained such that the context of each part can be identified. Information related to the electronic display of at least one portion of the content can be received within a display screen of a mobile communication facility, and at least a portion of context information related to the at least one portion of the content within the display screen The secondary (or secondary) content can be displayed on the screen. In some embodiments, the primary content can be a web page. In some embodiments, secondary content may be sponsored content. Sponsored content can be advertisements. Some advertisements may include features that are ready to use (or act).

  In some embodiments, information can be received in connection with a portion of the primary content being displayed at the mobile communication facility, where the primary content is at least one that is not being displayed. Having one other part. A context associated with the information can be determined, and the secondary content can be sent to the mobile communication facility based on the relationship of the secondary content to the context.

  In some embodiments, content context information can be received in association with a panned display location from a mobile communication facility, and the content is delivered to the mobile communication facility based on the content context information. Can do.

  In some embodiments, content context information related to the zoomed display position can be received from the mobile communication facility, and the content can be delivered to the mobile communication facility based on the content context information. .

  In some embodiments, content context information associated with the positioned (or justified) display position can be received from the mobile communication facility, and the content is transmitted to the mobile communication facility based on the content context information. Can be delivered.

  In some embodiments, mobile content, such as sponsored content, can be provided to a mobile communication facility based at least in part on behavioral data associated with a portion of the mobile content.

  In some embodiments, user interaction (interaction: interaction, interaction, etc.) can be registered (or recorded) with a portion of mobile content using a mobile communication facility. Data can be associated with user interaction. Data can be sent to the server. Sponsored content associated with the data can be selected, in which case the association is based at least in part on the association between the portion of mobile content and the sponsored content, The provided content can be provided to the mobile communication facility.

  In some embodiments, the user interaction is a page view, text view, streaming audio content, streaming video content, download, upload, receive text message, send text message, or some other type of user interaction be able to.

  In some embodiments, the portion of mobile content may be a portion of text, a portion of video, a portion of audio (speech), a portion of an image (image), or a portion of some other content type. . Part of the text can be a news article.

  In some embodiments, content display information can be received that identifies which portion of primary (ie, primary) content is currently provided (displayed) on the display screen of the mobile communication facility, in which case The primary content includes at least one other part that is not currently displayed, and a user profile (a profile is also referred to as a profile; the same applies hereinafter) can be generated based on the content display information.

  In some embodiments, content display information can be received that identifies what portion of the primary content has been provided (displayed) on the display screen of the mobile communication facility, and the user profile can be stored in the content display information. Can be generated based on

  In some embodiments, content display information can be received that identifies what portion of primary content is provided (or provided) on the display screen of the mobile communication facility, A popularity ranking can be generated for a portion provided.

  In some embodiments, receiving content display information identifying what portion of primary content is provided (or provided) on the display screen of the first mobile communication facility Can do. Can receive content display information specifying what part of the primary content is provided (displayed) on the display screen of the second mobile communication facility and provides popularity ranking The generated part can be generated.

  In some embodiments, content display information can be received that specifies how long a portion of the primary content is currently provided (displayed) on the display screen of the mobile communication facility. In some cases, the primary content includes at least one other portion that is not currently displayed, and a user profile can be generated based on the content display information.

  In some embodiments, content display information can be received that specifies how long a portion of the primary content has been provided (displayed) on the display screen of the mobile communication facility, and the user profile is stored in the content. It can be generated based on the display information.

  In some embodiments, content display information can be received that specifies how long a portion of the primary content has been provided (displayed) on the display screen of the mobile communication facility and is provided with a popularity ranking. Can be generated for each part.

  In some embodiments, content display information may be received that specifies how long a portion of the primary content has been provided (displayed) on the display screen of the first mobile communication facility. Content display information can be received that specifies how long a portion of the primary content has been provided (displayed) on the display screen of the second mobile communication facility, and a popularity ranking is generated for the portion provided can do.

  In some embodiments, content portion display information can be received from a mobile communication facility. Mobile subscriber characteristic information associated with the mobile communication facility may be received, and the sponsored content is based in part on the content partial display information and in part on the mobile subscriber characteristic information Can be distributed to mobile communication facilities.

  In some embodiments, content portion display information can be received from a mobile communication facility, and the content portion display information can be added to a mobile subscriber characteristics database associated with the mobile communication facility.

  In some embodiments, content portion display information can be received from a mobile communication facility. Mobile subscriber characteristic information associated with the mobile communication facility can be received, and a user profile is generated based at least in part on the content portion display information and based in part on the mobile subscriber characteristic information. be able to.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, receives an indicator input (or instruction input), receives a business rule associated with processing a mobile content type, the navigation request and the A method and system can be provided for dynamically generating content based at least in part on an association between an indicator input and the business rule and providing the dynamically generated content to a mobile communication facility. .

  In some embodiments, the navigation request may be a search query, domain name input, web browser action, menu selection, implicit, transaction, ad conversion, and the like.

  In some embodiments, the indicator input relates to content popularity, query popularity, newly emerging queries, current mobile communication facility location, previous mobile communication facility location, user characteristics, editing. Work product, and the like. In some embodiments, the indicator input can be data provided by a wireless provider (cell phone carrier or wireless internet provider). Further, in some embodiments, this data can be a transaction history. In some embodiments, the indicator input can be provided by data related to the mobile communication facility, which can be location, usage history, and the like.

  In some embodiments, the dynamically generated content may be banner advertisements, text insertions, and the like.

  In some embodiments, business rules can be associated with advertiser requirements, content provider requirements, wireless provider requirements, and the like.

  The present invention, in some embodiments, receives wireless carrier data from a mobile (cell phone) carrier, receives a navigation request from a mobile communication facility, and relates the relationship between the wireless carrier data and the navigation request. Methods and systems may be provided for assessing content relevance based at least in part and providing the content to a mobile communication facility based at least in part on the content relevance. In some embodiments, the mobile communication facility may be a phone, a cellular phone, a cellular phone, a GSM phone, and the like.

  In some embodiments, the navigation request may be a search query, domain name input, web browser action, menu selection, folder selection, implicit, and the like. Further, in some embodiments, the navigation request can be based on the location of the mobile communication facility. In some embodiments, the navigation request can be a transaction or an ad conversion. In some embodiments, an ad conversion can occur when clicking on an ad. In some embodiments, the wireless provider data may be content relationships related to user session progress, content discovery of new websites, access statistics, usage statistics, navigation requests received from mobile communication facilities, and the like. It can be based at least in part. In some embodiments, the online purchase process is based on wireless provider data based at least in part on the mobile content type being accessed or the user interaction (interaction) with the website following the conversion of the content item. Can be associated with a stage in

  In some embodiments, the relevance can be a mobile subscriber characteristic, user transaction, location, or usage history. In some embodiments, the usage history may be a browsing history (web page or net browsing history). In some embodiments, the relevance may be based at least in part on the characteristics of the mobile communication device. In some embodiments, the level relevance is determined by, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, It can be associated with the characteristics of a mobile subscriber selected from the group consisting of date of birth, place of birth, employer, job type (or title), working period, etc.

  In some embodiments, an association can be associated with a location (location). There are many techniques for determining the location of a mobile communication facility, such as GPS, triangulation, triangulation using Wi-Fi, and the like. The location (location) of the mobile communication facility can be determined when the user enters a specific location, and the location (location) of the mobile communication facility can be multiple geographies such as states, cities, and the like The location (location) of the mobile communication facility can be specified according to the distance from the specified location (location), and the location (location) of the mobile communication facility can be mobile of the mobile communication facility. Can be associated with some aspect of the content, the location (location) of the mobile communication facility can be associated with the previous location (location) or the current location (location), and the like .

  In some embodiments, the relevance may include display capability, display size, display resolution, processing speed, audio capability, video capability, cache (cache memory) size, storage capability, memory capacity (storage capacity), other It may be based at least in part on the characteristics of the mobile communication device, including characteristics of the mobile communication facility and the like.

  In some embodiments, wireless carrier data (or wireless carrier data) can be associated with metadata about the website.

  In some embodiments, the present invention can provide a method and system for receiving a search query from a mobile communication facility and providing search results to the mobile communication facility, where the search results are: Content that is not a subscription (or subscription; hereinafter referred to as subscription) (hereinafter referred to as non-subscription content) or content that the user is subscribed to, and an indication that the user is subscribed Can be included in a mobile subscriber characteristics (or mobile subscriber characteristics) database associated with the mobile communication facility.

  In some embodiments, subscription content may be text, images, audio files, videos, RSS feeds, and the like.

  In some embodiments, subscription content provided to the phone may be selected based at least in part on compatibility (or suitability) with the characteristics of the mobile communication device.

  In some embodiments, non-subscription content provided to the phone can be selected based at least in part on relevance to mobile subscriber characteristics (hereinafter referred to as mobile subscriber characteristics). In some embodiments, the mobile subscriber characteristics may be demographic (or product buyers).

  In some embodiments, non-subscription content provided to the phone can be selected based at least in part on relevance to the user transaction. In some embodiments, the user transaction can be an online product (or product) purchase.

  In some embodiments, non-subscription content provided to the phone can be selected based at least in part on relevance to usage history. In some embodiments, the usage history may be a browsing history (web page or net browsing history).

  In some embodiments, non-subscription content provided to the phone can be selected based at least in part on the relevance to the content that the user subscribes to. In some embodiments, the relevance may be based at least in part on contextual information related to content that the user subscribes to. In some embodiments, the context information may be a link structure, an inbound link, an outbound link, text, keywords, metadata, and the like.

  In some embodiments, the present invention can provide a method and system for receiving a search query from a mobile communication facility and providing search results to the mobile communication facility, where the search results are: Includes non-subscription content and content that can encourage (invite) users to subscribe.

  In some embodiments, a subscription invitation may be provided to the user as a link. In some embodiments, clicking this link may call a subscription fulfillment center (reservation fulfillment center) to connect the user to a subscription order or the like.

  In some embodiments, the present invention receives a search query from a mobile communication facility, receives an indicator input, classifies the search query in relation to the indicator input, and at least associates the indicator input with the search query. Methods and systems may be provided for formatting (or formatting) the presentation of search query search results based in part.

  In some embodiments, the indicator input may include content popularity, query popularity, newly generated query, current mobile communication facility location, previous mobile communication facility location, user characteristics, work on editing. Product, data provided by wireless carrier, transaction history provided by wireless carrier (transaction history), indicator input provided by data on mobile communication equipment, indicator input provided by location on mobile communication equipment , An indicator input provided by a usage history for the mobile communication facility, and the like.

  In some embodiments, this classification can be divided into search verticals, domain names, keyword definitions, categories, structured data lists, query-qualifier combinations, query-qualifiers as category sub-categories, It can be based at least in part on a reference source (or reference information, where source is an information source, etc.), adult classification, etc. In some embodiments, this classification can be associated with multiple search verticals, such as general search (or general search), or ringtones, images, games, yellow pages (or occupational fields in the phone book or Occupation phone book), weather, white page (or individual phone book or personal phone book), news headlines, WAP sites, websites, movie start times, sports scores, stock prices, airplane departures Time, map, instructions (or directions), price comparison, Wi-Fi hotspots, luggage tracking, hotel rates, fantasy sports performance (or statistics), horoscope, answer, dictionary, area code, zip code, entertainment (Entertainment), blogs, etc.

  In some embodiments, formatting may include grouping results (or grouping results) based at least in part on association with mobile subscriber characteristics, characteristics of shared content, association with user transactions, Grouping of results (or grouping results) based at least in part on association with usage history, usage history, including previous user browsing activity, location (location), mobile communication facility capabilities, etc. ) Can be included. In some embodiments, formatting can include expanded category results, results sorted (or indicated) by indicators, category results, and the like. In some embodiments, the formatting is based on grouping results based at least in part on the capabilities of the mobile communication facility, such as audio capabilities, visual capabilities (or video capabilities), processing capabilities, screen characteristics (or display screen capabilities). In this case, the mobile communication facility may be a telephone, a mobile phone, a cellular phone, a GSM phone, etc.

  In some embodiments, formatting is performed, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. It can be associated with mobile subscriber characteristics selected from the group consisting of day, place of birth, employer, job type (or title), working period, and so on.

  In some embodiments, formatting can be associated with a location (location). There are many techniques for determining the location of mobile communication facilities such as GPS, triangulation, and triangulation using Wi-Fi. The location (location) of a mobile communication facility can be determined when a user enters a specific location, and the location (location) of a mobile communication facility can include multiple geographic regions such as states and cities , The location (location) of the mobile communication facility can be specified according to the distance from the specified location (location), and the location (location) of the mobile communication facility can be determined according to an aspect (or The location (location) of the mobile communication facility may be associated with the previous location (location) or the current location (location), etc.

  The present invention, in some embodiments, converts non-mobile specific content, generates a mixed content storage location (storage location: repository) that includes mobile specific content and converted web page content, and includes a mobile communication facility. A method and system can be provided for receiving a navigation request from, providing content from a mixed content storage location to a mobile communication facility, etc. based at least in part on the association with the navigation request.

  In some embodiments, mixed content storage locations can be automatically generated according to an algorithm, indexed according to relevance to mobile subscriber characteristics, and wireless carrier data (or wireless Indexing according to relevance to carrier data). Wireless carrier data (or wireless carrier data) may be based at least in part on content relationships related to user session progress, new website content discovery, access statistics, usage statistics, and the like. Further, in some embodiments, wireless carrier data (or wireless carrier data) can be associated with a stage of the online purchase process based at least in part on the mobile content type being accessed. In some embodiments, the wireless carrier data (or wireless carrier data) is at least partially in a user interaction (interaction) with a website following a content item conversion, a navigation request received from a mobile communication facility, etc. It can be based on.

  In some embodiments, the relevance may be mobile subscriber characteristics, user transactions, location (location), usage history, etc. In some embodiments, the usage history can be a browsing history (such as a web page). In some embodiments, the relevance may be based at least in part on the characteristics of the mobile communication device.

  In some embodiments, the navigation request can be a search query, domain name input, web browser action, menu selection, folder selection, implicit, transaction, ad conversion, etc.

  The present invention, in some embodiments, associates mobile website content with non-mobile website content, stores the association in a data device (or data facility), and requests for non-mobile website content from a mobile communication facility. And a method and system for retrieving data facilities for mobile website content associated with the non-mobile website content and providing the mobile website content to a mobile communication facility.

  In some embodiments, the association of mobile website content and non-mobile website content may be based at least in part on wireless carrier data (or wireless carrier data; the same shall apply hereinafter). Examples of wireless carrier data include WAP gateway data, mobile server gateway data, server gateway data, remote server data, and the like.

  In some embodiments, this association can be established by the mobile website owner's self-submission (or self-suggestion). The self-submission may include an identifier of a non-mobile website having a relationship with a mobile website, and a plurality of identifiers of non-mobile websites having a relationship with a mobile website. In some embodiments, the self-submission can be associated with a paid inclusion service (paid inclusion service).

  In some embodiments, this association can be established by automatically searching (ie, spidering) content. This automatic search can be an automated process that traverses (or examines) web pages that start from one or more root pages of a website and traverses (or examines) links from those pages.

  In some embodiments, this association may be established based at least in part on contextual information associated with the website. The context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, anchor text, etc.

  In some embodiments, this association may be established based at least in part on a comparison of context information associated with multiple websites.

  In some embodiments, this association can be established based at least in part on an indicator (indicator) of the quality (or quality) of the website.

  In some embodiments, the data facility can be associated with a mobile subscriber characteristics database, a user transaction database, a usage history database, and the like.

  In some embodiments, the present invention provides a non-sponsored context based at least in part on the association with a mobile subscriber characteristic Add reference claim number associated with a mobile communication facility. (Sponsored content, hereinafter referred to as non-sponsored content) to sponsored content (sponsored content, ie content funded by the sponsor, hereinafter referred to as sponsored content) Methods and systems can be provided for associating and providing a combination of non-sponsored and sponsored content as a single content to a mobile communication facility.

  In some embodiments, the non-sponsored content can be a game, video, text (characters or sentences; the same applies below), and the like.

  In some embodiments, sponsored content can be advertisements, syndicated content, and the like.

  The present invention, in some embodiments, associates non-sponsored content with sponsored content based at least in part on relevance to a user transaction associated with a mobile communication facility, and non-sponsored content and sponsor A method and system for providing a combination of provided content to a mobile communication facility as a single content can be provided.

  In some embodiments, the user transaction can be an online product purchase or an ad conversion.

  The present invention, in some embodiments, associates non-sponsored content with sponsored content based at least in part on association with a usage history associated with a mobile communication facility, and non-sponsored content and sponsor A method and system for providing a combination of provided content to a mobile communication facility as a single content can be provided.

  In some embodiments, the usage history can be a browsing history, an ad conversion history, wireless carrier data, and the like.

  The present invention, in some embodiments, associates non-sponsored content with sponsored content based at least in part on an association with a location (or location) associated with a mobile communication facility and provides non-sponsored content. A method and system for providing a combination of content and sponsored content as a single content to a mobile communication facility can be provided.

  In some embodiments, the location (or location) may be a history of the location (or location), a previous location (or location), a current location (or location), etc.

  The present invention, in some embodiments, associates non-sponsored content with sponsored content based at least in part on contextual information associated with a website provided to the mobile communication facility, and A method and system for providing a combination of non-sponsored content and sponsored content as a single content to a mobile communication facility can be provided.

  In some embodiments, the context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, etc.

  The present invention, in some embodiments, receives a bid (or a request to acquire the item) for an item of exclusive sponsored content that will be provided to the mobile communication facility (the bid or acquisition request is (Gold) amount, and at least one exclusivity characteristic for mobile subscriber characteristics), at least in part to the item of exclusive sponsored content based on certain relevance to provide to the mobile communication facility Methods and systems can be provided for matching (or matching) one exclusive property.

  The present invention, in some embodiments, receives a bid (or a request to acquire the item) for an item of exclusive sponsored content that will be provided to the mobile communication facility (the bid or acquisition request is (Including money), and at least one exclusivity property regarding usage history), the at least one item in the exclusive sponsored content based at least in part on the relevance to provide to the mobile communication facility Methods and systems for matching (or matching) exclusivity properties can be provided.

  The present invention, in some embodiments, receives a bid (or a request to acquire the item) for an item of exclusive sponsored content that will be provided to the mobile communication facility (the bid or acquisition request is Including at least one exclusivity property for (gold) amount, and location (or location), the item of the exclusive sponsored content based at least in part on a relationship to provide to the mobile communication facility Methods and systems can be provided for matching (or matching) at least one exclusivity property.

  The present invention, in some embodiments, receives a bid (or a request to acquire the item) for an item of exclusive sponsored content that will be provided to the mobile communication facility (the bid or acquisition request is (Gold) amount, and at least one exclusivity property relating to the characteristics of the mobile communication device), the item of the exclusive sponsored content based at least in part on an association to provide to the mobile communication facility Methods and systems can be provided for matching (or matching) at least one exclusivity property.

  The present invention, in some embodiments, receives a bid (or a request to acquire the item) for an item of exclusive sponsored content that will be provided to the mobile communication facility (the bid or acquisition request is The at least one exclusive sponsored content item based at least in part on the relevance to provide to the mobile communication facility) Methods and systems for matching (or matching) exclusivity properties can be provided.

  In some embodiments, the mobile communication facility may be a phone (device), a mobile phone (device), a cellular phone, or a GSM phone.

  In some embodiments, a bid (or acquisition request; the same applies hereinafter) can be presented (or submitted) as part of a competitive auction scheme (or auction), or the bid is a public bid.

  In some embodiments, the location can be a previous location or a current location. In some embodiments, the location can be determined according to the location coordinates of a particular mobile communication facility. In some embodiments, the position coordinates can be determined by GPS or triangulation. In some embodiments, the triangulation can be a Wi-Fi triangulation.

  In some embodiments, the location can be determined by the location the user entered. In some embodiments, the location can be multiple geographic regions. In some embodiments, the plurality of geographic regions can include one or more states (or countries). In some embodiments, the plurality of geographic regions can include one or more cities.

  In some embodiments, the position can be determined according to the distance from the specified position. In some embodiments, the mobile subscriber characteristics can be the purchase layer (or demographics) of the product. In some embodiments, the user transaction can be an online product purchase or an ad conversion. In some embodiments, the usage history can be a browsing history or an ad conversion history. In some embodiments, the characteristics of the mobile communication equipment device may be display characteristics (or display characteristics). In some embodiments, relevance can be a score.

  The present invention, in some embodiments, associates an interactive element (or interactive element) with sponsored content and mobile communication based at least in part on an association with a mobile subscriber characteristic associated with the mobile communication facility. Methods and systems can be provided for providing sponsored content to a facility and allowing a user of a mobile communication facility to engage with interactive elements within the sponsored content.

  In some embodiments, the interactive element can be a game, a search facility (or search device), a text box, and the like.

  In some embodiments, the mobile subscriber characteristics may be the purchase layer (or demographics) of the product, user profile, billing information, etc.

  The present invention, in some embodiments, associates an interactive element with sponsored content and provides sponsored content to a mobile communication facility based at least in part on the relevance to contextual information associated with a website. And a method and system for allowing a user of a mobile communication facility to engage with interactive elements within the sponsored content.

  In some embodiments, the context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, etc.

  The present invention, in some embodiments, associates an interaction element with sponsored content and provides the sponsored content to the mobile communication facility based at least in part on the relevance to the user transaction associated with the mobile communication facility. And a method and system for allowing a user of a mobile communication facility to engage with interactive elements within the sponsored content.

  In some embodiments, the user transaction may be an online product purchase, an ad conversion, etc.

  The present invention, in some embodiments, associates an interaction element with sponsored content and provides the sponsored content to the mobile communication facility based at least in part on the association with the usage history associated with the mobile communication facility. And a method and system for allowing a user of a mobile communication facility to engage with interactive elements within the sponsored content.

  In some embodiments, the usage history can be a browsing history, an ad conversion history, wireless carrier data, and the like.

  The present invention, in some embodiments, associates an interactive element with sponsored content and sponsors the mobile communication facility based at least in part on its association with the location (or location) associated with the mobile communication facility. Methods and systems can be provided for providing content and allowing users of mobile communication facilities to engage with interactive elements within the sponsored content.

  In some embodiments, the location may be a location history, a previous location, a current location, a location determined according to location coordinates of a particular mobile communication facility, a location determined by a location entered by a user, a plurality of locations A position that is a geographical area, a position determined according to a distance from a designated position, and the like can be used.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, receives an indicator input, dynamically generates content based at least in part on the association of the navigation request and the indicator input, and A method and system for providing this dynamically generated content to a mobile communication facility can be provided. In some embodiments, the mobile communication facility may be a telephone, a mobile phone, a cellular phone, a GSM phone, etc.

  In some embodiments, the navigation request can be a search query, domain name input, web browser action, menu selection, folder selection, implicit, where the implicit navigation request is a mobile communication facility location. , Transactions, ad conversions, ad conversions by clicking on ads, and so on.

  In some embodiments, the indicator input relates to content popularity, query popularity, newly generated query, current location of the mobile communication facility, previous location of the mobile communication facility, mobile subscriber characteristics, editing It can be a work product or the like. In some embodiments, the indicator input can be data provided by a wireless provider (such as a wireless Internet service provider), where this data can be a transaction history. In some embodiments, the indicator input can be provided by data relating to the mobile communication facility, where this data can be location, usage history, and the like. In some embodiments, the indicator input can be, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, year of birth. It can be associated with mobile subscriber characteristics selected from the group consisting of month, date of birth, employer, job type (or title), working period, and so on.

  In some embodiments, the indicator input can be provided by data related to the mobile communication facility, where this data can be determined by location. There are many techniques for determining the location of mobile communication facilities such as GPS, triangulation, and triangulation using Wi-Fi. Determining the location of a mobile communication facility when a user enters a specific location; the location of the mobile communication facility may include multiple geographic regions such as states (or countries) and cities; The location can be specified according to a distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility, can be associated with a previous or current location, and so on.

  In some embodiments, the dynamically generated content can be an advertisement, and the advertisement can be a banner advertisement. In some embodiments, the dynamically generated content can be text insertions, images, and the like.

  The present invention, in some embodiments, associates survey questions with interactive sponsored content and selects interactive sponsored content based at least in part on mobile subscriber characteristics associated with the mobile communication facility. Providing the interactive sponsored content to the mobile communication facility, receiving a response to the survey question from the mobile communication facility, analyzing a plurality of user responses to the survey question, and based at least in part on the analysis A method and system for providing survey analysis results to mobile communication facilities can be provided.

  In some embodiments, the mobile subscriber characteristics may be the purchase layer (or demographics) of the product, billing information, user profile, etc.

  The present invention, in some embodiments, associates a survey question with interactive sponsored content, selects interactive sponsored content based at least in part on a user transaction associated with the mobile communication facility, Providing the interactive sponsored content to a mobile communication facility, receiving responses to survey questions from the mobile communication facility, analyzing responses of a plurality of users to the survey questions, and based at least in part on the analysis, A method and system for providing analysis results to a mobile communication facility can be provided.

  In some embodiments, the user transaction can be an online product purchase, an ad conversion, or the like.

  The present invention, in some embodiments, associates a survey question with interactive sponsored content, selects interactive sponsored content based at least in part on usage history associated with the mobile communication facility, Providing the interactive sponsored content to a mobile communication facility, receiving responses to survey questions from the mobile communication facility, analyzing responses of a plurality of users to the survey questions, and based at least in part on the analysis, A method and system for providing analysis results to a mobile communication facility is provided.

  In some embodiments, the usage history can be a browsing history, an ad conversion, or the like.

  The present invention, in some embodiments, associates survey questions with interactive sponsored content, and interactive sponsored content based at least in part on a location (or location) associated with a mobile communication facility. Selecting, providing the interactive sponsored content to the mobile communication facility, receiving responses to the survey questions from the mobile communication facility, analyzing a plurality of user responses to the survey questions, and based at least in part on the analysis Thus, it is possible to provide a method and system for providing survey analysis results to mobile communication facilities.

  In some embodiments, the location can be a previous location, a current location, or the like. In some embodiments, the location may be determined according to the location coordinates of a particular mobile communication facility, such as by the location where the user entered, and so on. In some embodiments, the location can be multiple geographic regions. In some embodiments, the position can be determined according to the distance from the specified position.

  The present invention, in some embodiments, associates survey questions with interactive sponsored content, selects interactive sponsored content based at least in part on contextual information associated with a website, and Provide interactive sponsored content to the mobile communication facility, receive responses to survey questions from the mobile communication facility, analyze responses of multiple users to the survey questions, and based at least in part on the analysis, survey analysis A method and system for providing results to a mobile communication facility is provided.

  In some embodiments, the context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, etc.

  The present invention, in some embodiments, receives a search keyword from an offline advertisement, enters the search keyword into a search function of a mobile communication facility, and against the search keyword and criteria associated with the mobile communication facility. A method and system for providing content that associates the offline advertisement with a mobile communication facility may be provided based at least in part on relevance. In some embodiments, the mobile communication facility may be a telephone, a mobile phone, a cellular phone, a GSM phone, etc.

  In some embodiments, keywords can be associated with search verticals. In some embodiments, the offline advertisement can be a newspaper advertisement, a magazine advertisement, a television advertisement, a radio advertisement, a postal advertisement, a bulletin board advertisement, or other type of advertisement. In some embodiments, the search keyword 2108 can be associated with multiple search verticals, such as a generic search, or a ringtone, image, game, yellow page (or phone book occupation column or occupation phone book). ), Weather, white pages (or personal page or personal phone book), news headlines, WAP sites, websites, movie start times, sports scores, stock prices, flight departure times, maps, Instructions (or directions), price comparison, Wi-Fi hotspots, luggage tracking, hotel rates, fantasy sports performance (or statistics), horoscope, answer, dictionary, area code, zip code, entertainment (entertainment), Can be associated with a blog.

  In some embodiments, the criteria may be mobile subscriber characteristics, usage history, and the like. In some embodiments, the usage history may be a browsing history, a search history, or the like.

  In some embodiments, the criteria may be, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. It can be a mobile subscriber characteristic selected from the group consisting of day, place of birth, employer, job type (or title), working period, etc.

  In some embodiments, the criteria may be a user transaction, a location (or location), etc. In some embodiments, a reference can be associated with a position. There are many techniques for determining the location of mobile communication facilities such as GPS, triangulation, and triangulation using Wi-Fi. Determining the location of a mobile communication facility when a user enters a specific location; the location of the mobile communication facility may include multiple geographic regions such as states (or countries) and cities; The location can be specified according to a distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility, can be associated with a previous or current location, and so on.

  In some embodiments, the relevance may be based at least in part on an expected value (or predicted value). Further, in some embodiments, the expected value may be based at least in part on data associated with the mobile content, in which case the data associated with the mobile content may be bid or clicked The amount of through can be used.

  In some embodiments, the content can be advertising, sponsored, etc. In some embodiments, the content can be provided based at least in part on contextual information associated with the website content. The context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, etc.

  The present invention, in some embodiments, can provide a method and system for providing a user interface that simultaneously and dynamically provides sponsored content upon activation of a mobile communication facility, where Dynamic provisioning is based at least in part on mobile subscriber characteristics.

  In some embodiments, the mobile content can be an advertisement, sponsored content, sponsored call or search box. In some embodiments, the mobile content may be branded with a brand name of a wireless carrier (a wireless carrier).

  In some embodiments, the provision of sponsored content may be based at least in part on the relevance of mobile subscriber characteristics to contextual information associated with the content. In some embodiments, the context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, etc. In some embodiments, the context information can be provided by a server associated with the wireless carrier. In some embodiments, the server can be a WAP server, a mobile application gateway, a WAP gateway, a proxy, a web server, etc.

  In some embodiments, the provision of sponsored content may be based at least in part on the relevance of the content to behavior information associated with a user of a mobile communication facility.

  The present invention, in some embodiments, can provide a method and system for providing a user interface that simultaneously and dynamically provides sponsored content upon activation of a mobile communication facility, where Dynamic provisioning is based at least in part on user transaction history.

  The present invention, in some embodiments, can provide a method and system for providing a user interface that simultaneously and dynamically provides sponsored content upon activation of a mobile communication facility, where Dynamic provisioning is based at least in part on the user's usage history.

  The present invention, in some embodiments, can provide a method and system for providing a user interface that simultaneously and dynamically provides sponsored content upon activation of a mobile communication facility, where Dynamic provisioning is based at least in part on the location of the mobile communication facility.

  The present invention, in some embodiments, can provide a method and system for providing a user interface that simultaneously and dynamically provides sponsored content upon activation of a mobile communication facility, where The dynamic provision is based at least in part on the characteristics of the mobile communication equipment device.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, associates the sponsored mobile coupon with the navigation request based at least in part on an association, and associates the sponsored mobile coupon with the mobile communication facility. A method and system can be provided, wherein the relevance is based at least in part on mobile subscriber characteristics.

  In some embodiments, this navigation request may be a search query, domain name input, web browser action, menu selection, folder selection, implicit, etc.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, associates the sponsored mobile coupon with the navigation request based at least in part on an association, and associates the sponsored mobile coupon with the mobile communication facility. A method and system can be provided, wherein the association is based at least in part on wireless provider data.

  In some embodiments, wireless provider data may include user relationships (interrelationships) with content relationships regarding user session progress, new website content discovery, access statistics, usage statistics, and subsequent content item conversions on the website. Action), may be based at least in part on a navigation request received from a mobile communication facility. In some embodiments, wireless provider data can be associated with a stage of the online purchase process based at least in part on the mobile content type being accessed.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, associates the sponsored mobile coupon with the navigation request based at least in part on an association, and associates the sponsored mobile coupon with the mobile communication facility. Methods and systems can be provided, wherein the relevance is based at least in part on usage history.

  In some embodiments, the usage history can be a browsing history, an ad conversion history, or the like.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, associates the sponsored mobile coupon with the navigation request based at least in part on an association, and associates the sponsored mobile coupon with the mobile communication facility. A method and system are provided for providing, where the relevance is based at least in part on user transactions.

  In some embodiments, the user transaction can be an online product purchase, an ad conversion, or the like.

  The present invention, in some embodiments, receives a navigation request from a mobile communication facility, associates the sponsored mobile coupon with the navigation request based at least in part on an association, and associates the sponsored mobile coupon with the mobile communication facility. A method and system for providing the relationship, wherein the relevance is based at least in part on the location (or location).

  In some embodiments, the location may be a previous location, a current location, a location determined according to a particular mobile communication facility location coordinate, and the like.

  The present invention, in some embodiments, provides a sponsored mobile coupon to a mobile communication facility based at least in part on an association and uses the mobile communication facility to deliver the coupon (offered at an offline sponsor location) In exchange for recording the coupon conversion in a conversion data repository (conversion data storage location), sending the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine actions and A system can be provided, where the relevance is based at least in part on mobile subscriber characteristics.

  In some embodiments, this action may be replenishing an inventory of items, paying a mobile carrier, sending warranty information to a customer, etc.

  The present invention, in some embodiments, provides a sponsored mobile coupon to a mobile communication facility based at least in part on an association and uses the mobile communication facility to deliver the coupon (offered at an offline sponsor location) In exchange for recording the coupon conversion in a conversion data repository (conversion data storage location), sending the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine actions and A system is provided, where the association is based at least in part on wireless provider data.

  In some embodiments, wireless provider data may include user relationships (interrelationships) with content relationships regarding user session progress, new website content discovery, access statistics, usage statistics, and subsequent content item conversions on the website. Action), may be based at least in part on a navigation request received from a mobile communication facility. In some embodiments, wireless provider data can be associated with a stage of the online purchase process based at least in part on the mobile content type being accessed.

  The present invention, in some embodiments, provides a sponsored mobile coupon to a mobile communication facility based at least in part on an association and uses the mobile communication facility to deliver the coupon (offered at an offline sponsor location) In exchange for recording the coupon conversion in a conversion data repository (conversion data storage location), sending the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine actions and A system can be provided, where the relevance is based at least in part on user transactions.

  In some embodiments, the user transaction can be an online product purchase, an ad conversion, or the like.

  The present invention, in some embodiments, provides a sponsored mobile coupon to a mobile communication facility based at least in part on an association and uses the mobile communication facility to deliver the coupon (offered at an offline sponsor location) In exchange for recording the coupon conversion in a conversion data repository (conversion data storage location), sending the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine actions and A system is provided, where the relevance is based at least in part on usage history.

  In some embodiments, the usage history can be a browsing history, an advertising conversion history, or the like.

  The present invention, in some embodiments, provides a sponsored mobile coupon to a mobile communication facility based at least in part on an association and uses the mobile communication facility to deliver the coupon (offered at an offline sponsor location) In exchange for recording the coupon conversion in a conversion data repository (conversion data storage location), sending the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine actions and A system is provided, where the relevance is based at least in part on location (or location).

  In some embodiments, the location may be a previous location, a current location or multiple geographic regions, determined according to the location coordinates of a particular mobile communication facility, according to a distance from a specified location It is possible to make a decision or to make a decision depending on the position where the user enters.

  The present invention, in some embodiments, uses wireless provider data to determine web browser activity (activity), records a user's mobile web browser activity performed on a mobile communication facility, and Saves the activity state of the plurality of mobile web browsers associated with the user, analyzes the activity state of the plurality of mobile web browsers to determine a relationship between the activity state of the web browser, and is based at least in part on the analysis Providing a method and system for generating a category of a user profile, associating the category of the user profile with the user, and providing content to the mobile communication facility based at least in part on the category of the user profile it can.

  In some embodiments, the wireless provider data can include advertising tag data.

  In some embodiments, categories can be generated to include user profiles based at least in part on the association between mobile web browser activity and mobile subscriber characteristics. Further, in some embodiments, mobile subscriber characteristics can be demographic.

  In some embodiments, categories can be generated to include user profiles based at least in part on the association between mobile web browser activity and user transactions. Further, in some embodiments, user transactions can be online product purchases, ad conversions, or other types of user transactions.

  In some embodiments, a category can be generated to include a user profile based at least in part on the association of mobile web browser activity with contextual information associated with a website. The context information can be a link structure, an inbound link, an outbound link, a link, text, a keyword, and the like.

  In some embodiments, categories can be generated to include user profiles based at least in part on the association between mobile web browser activity and usage history. The usage history can be a browsing history, an advertisement conversion history, wireless carrier data, or the like.

  In some embodiments, categories can be generated to include user profiles based at least in part on the association between mobile web browser activity and location (or location). The position can be a position history, a previous position, a current position, and the like.

  In some embodiments, the content can be sponsored content, advertisements, or the like.

  The present invention, in some embodiments, records data related to the activity status of a user's mobile web browser running on a mobile communication facility and stores the activity status of a plurality of mobile web browsers associated with the user. Providing a method and system for generating a user browsing behavior profile based at least in part on an activity state of the plurality of mobile web browsers, wherein the user browsing behavior profile is of a type Stored as mobile subscriber characteristics.

  In some embodiments, the provision of content to the mobile communication facility is based at least in part on the user's browsing behavior profile. The content can be sponsored content or advertisements.

  In some embodiments, the data can be context information associated with the website. The context information can be a link structure, an inbound link, an outbound link, a link, text, a keyword, and the like.

  In some embodiments, data can be associated with a user transaction. User transactions can be online product purchases or ad conversions.

  In some embodiments, the data can be associated with a usage history. The usage history can be a browsing history, an advertisement conversion history, wireless carrier data, or the like.

  In some embodiments, data can be associated with a location. The position can be a position history, a previous position, a current position, and the like.

  In some embodiments, a user's browsing behavior profile can be indexed according to certain relevance. In some embodiments, this association can be associated with a search vertical.

  The present invention relates, in some embodiments, to associating a mobile subscriber characteristic with a mobile communication facility to determine the location of the mobile communication facility, and at least a location of the mobile communication facility with which the mobile subscriber characteristic is associated. Methods and systems can be provided for generating a map that can include locations of mobile subscriber characteristics based in part.

  In some embodiments, the identified location can be a previous location or a current location.

  In some embodiments, the position can be determined according to the position coordinates of a particular mobile communication facility, where the position coordinates can be determined by GPS or triangulation. In some embodiments, the triangulation can be a Wi-Fi triangulation.

  In some embodiments, the location can be determined by entry (entrance) made by the user. In some embodiments, the location can be determined by a plurality of geographic regions that include one or more states (or countries), where the plurality of geographic regions include one or more cities. . In some embodiments, the location can be determined according to the distance from the specified location, where the location is associated with the mobile content.

  The present invention, in some embodiments, associates a user transaction with a mobile communication facility, identifies a location of the mobile communication facility, and based at least in part on the location of the mobile communication facility associated with the user transaction A method and system can be provided for generating a map that includes a plurality of locations.

  In some embodiments, the user transaction can be an online product purchase or an ad conversion.

  The present invention, in some embodiments, associates a usage history with a mobile communication facility, identifies the location of the mobile communication facility, and uses the usage history based at least in part on the location of the mobile communication facility with which the usage history is associated A method and system for generating a map that includes a location (or location) can be provided. In some embodiments, usage history can be further associated with wireless provider data.

  In some embodiments, the wireless provider data is at least partially in a content relationship related to the progress of a user session, content discovery of a new website, access statistics, usage statistics, or navigation requests received from a mobile communication facility. Can be based on. In some embodiments, wireless provider data can be associated with a stage of the online purchase process based at least in part on the mobile content type being accessed and the conversion of subsequent content items on the website.

  The present invention provides, in some embodiments, an opportunity to register with an affinity program at a mobile communication facility based at least in part on a navigation request made at the mobile communication facility, and sponsor sponsored affinity program content. Methods and systems can be provided for providing registrants with a motivation to provide (and interact with) sponsored affinity program content.

  In some embodiments, the mobile communication facility may be a telephone, a mobile phone, a cellular phone, a GSM phone, etc.

  In some embodiments, the navigation request can be a search query, domain name input, web browser action, menu selection, folder selection, and so on. In some embodiments, the navigation request can be implicit, in which case the implicit navigation request can be based on the location of the mobile communication facility. In some embodiments, the navigation request can be a transaction, an ad conversion, or the like. In some embodiments, the ad conversion may be a click on the ad.

  In some embodiments, motivations include discounts, coupons, items (or products), product credits (merchandise credits), affinity program credits, use of mobile communication facilities for one minute (or a fraction of the time), It can be money.

  In some embodiments, sponsored affinity program content may include advertisements, surveys, and product price promotions (product price promotions), product descriptions, limited time offers (goods), pre-sale product purchases only for affinity program registrants. Or subscription content.

  The present invention, in some embodiments, associates mobile subscriber characteristics with a mobile communication facility, generates a first user profile based at least in part on the mobile subscriber characteristics, and the first user profile and Identify relevance to a second user profile and invite (or invite) for interaction (or interaction) with a user associated with the first user profile and a user associated with the second user profile A method and system for sending can be provided.

  In some embodiments, the association can be associated with mobile subscriber characteristics. Mobile subscriber characteristics can be affiliation (affiliation), hobbies, user demographic data (user demographics), and the like. Further, in some embodiments, the affiliation may be a profession affiliation (which profession belongs to), a school affiliation (which school belongs to), or the like.

  In some embodiments, the association can be associated with multiple mobile subscriber characteristics. Mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employment Can be selected from a group consisting of a person, job type (or title), working period, and the like.

  In some embodiments, this association can be related to user transactions, usage history, and the like. Further, in some embodiments, the usage history can be a browsing history, an advertising conversion history, or the like.

  In some embodiments, the association can be associated with a location (or location). The location may be a previous location, a current location, or other type of location. In some embodiments, the location may be determined according to the location coordinates of a particular mobile communication facility, the location where the user entered, the distance from the specified location, etc. Further, in some embodiments, the position coordinates can be determined by GPS, triangulation, or the like. In some embodiments, the triangulation can be a WiFi triangulation. In some embodiments, the location can be multiple geographic regions. The plurality of geographic regions may include one or more states (or countries) or one or more cities. In some embodiments, the location can be associated with mobile content.

  In some embodiments, the association can be a score.

  In some embodiments, a user profile may include multiple mobile subscriber characteristics, multiple mobile subscriber characteristics and location combinations, multiple mobile subscriber characteristics and multiple user transactions, multiple mobile subscriber characteristics and usage history. Based at least in part.

  In some embodiments, the invitation to interact may be presented (or provided) as a link on the screen of the mobile communication facility. Further, in some embodiments, selecting the link can initiate a call, send an email, send a text message, and so on. In some embodiments, the link can provide an overview of user profiles associated with users who can interact (interact).

  The present invention, in some embodiments, receives wireless provider data associated with a first mobile communication facility, and between the first mobile communication facility and a third party based at least on the wireless provider data. And based at least in part on a relationship between the first mobile communication facility and a plurality of third parties using wireless provider data associated with the mobile communication facility And a method and system for establishing a social network (or social network; the same shall apply hereinafter).

  In some embodiments, the wireless provider data may include website access and usage history, content relationships related to user session progress, new website content discovery, access statistics, usage statistics, and other types of relationships. Relevance based at least in part on at least one of the following. In some embodiments, wireless provider data can be associated with a stage of the online purchase process based at least in part on the mobile content type being accessed. In some embodiments, the wireless provider data can be an association based at least in part on a navigation request received from a mobile communication facility.

  In some embodiments, the third party is another mobile communication facility, online merchant, offline merchant, e-mail account, landline, ground address, or other type of third party be able to.

  The present invention, in some embodiments, identifies an activity of a social network created with a mobile communication facility based at least in part on wireless provider data and is at least partially related to the activity of the social network. And assessing the level of social network user impact associated with the mobile communication facility and sponsoring content to the user's mobile communication facility based at least in part on this impact level. Methods and systems for providing are provided.

  In some embodiments, the extent of this impact is determined by the number of outgoing messages sent in the network, the number of incoming messages received from the network, the type of messages sent in the network, the frequency of social network usage, the mobile subscribers It can be related to characteristics, contextual information related to the websites visited by the user, user transactions, usage history, location (or location), or other types of influence.

  In some embodiments, the sponsored content can be an advertisement.

  These and other systems, methods, objects, features, and advantages of the present invention will be apparent to those skilled in the art from the following detailed description of the preferred embodiments and drawings. The present invention, as well as the following detailed description of several embodiments of the invention, can be understood by reference to the accompanying drawings.

1 shows a wireless platform. A method for entering a search query, processing the query, and delivering search results is shown. Shows sample elements related to disambiguating search queries. Figure 2 illustrates a generalized method for disambiguating search queries. Figure 2 illustrates a generalized method for arranging, displaying and adding sponsorship (sponsor or advertiser) information to search results. A mobile communication search facility (or mobile communication search apparatus) is shown. A mobile communication facility (or mobile communication device, the same applies hereinafter) is shown. A foldable mobile communication facility is shown. 1 illustrates a mobile communication facility having portions that slide relative to one another. 1 shows a mobile communication facility with an associated stylus. 1 shows a mobile communication facility having a screen and a keypad. 1 shows a mobile communication facility having a keypad and a flip-up screen. Fig. 3 shows a series of screen shots (screen shots) associated with a search and mobile communication facility. Figure 5 shows a screenshot associated with a mobile communication facility. Fig. 4 illustrates a method for obtaining relevant search results for a user and displaying the results on a mobile communication facility. Fig. 4 illustrates a website prediction process based on incorrect information entered in the address bar of a mobile communication facility. Fig. 4 illustrates a search query process based on incorrect information entered in the address bar of a mobile communication facility. Fig. 4 illustrates a search query process based on incorrect information entered in the address bar of a mobile communication facility. Fig. 6 illustrates a redirection process based on incorrect information entered in the address bar of a mobile communication facility. Fig. 4 illustrates a mobile communication process for managing incorrect information entered in an address bar of a mobile communication facility. FIG. 6 illustrates a mobile communication process for managing misinformation entered in a mobile communication facility address bar, at least a portion of which is provided in connection with a wireless provider. Indicates a sponsored link platform. The user interface of sponsor input equipment is shown. Fig. 4 illustrates a process for mobile advertising syndication. Show the use of wireless carrier data to influence mobile search results. Fig. 4 illustrates a process for integrating subscription content into mobile search results. Fig. 4 illustrates a process for classifying mobile queries. Fig. 4 illustrates a process for combining mobile and converted content into mobile search results. Fig. 4 illustrates a process for associating mobile and non-mobile web content. Indicates embedding non-sponsored mobile content within sponsored mobile content. Indicates exclusive bidding (or pricing) for mobile sponsored content. Fig. 4 illustrates a process for an interactive mobile advertising banner. Fig. 4 illustrates a process for providing mobile dynamic content. Fig. 4 illustrates a process for mobile dynamic advertisement generation and placement. Fig. 4 illustrates a process for real-time research within mobile sponsored content. Fig. 4 illustrates a process of using a mobile communication facility for offline advertising search. Fig. 4 illustrates a simplified embodiment of a standby screen advertisement. Fig. 4 shows a process for mobile coupon placement. Fig. 4 illustrates a process for mobile coupon tracking. Fig. 4 illustrates a process for generating a mobile user profile based on a user's browsing behavior. Fig. 4 illustrates a process for classifying mobile user profiles based on browsing behavior. Fig. 4 shows a user location mapping of a mobile communication facility with a similar base. Shows a location-based mobile shopping affinity program. Fig. 4 illustrates a process for creating a social network using a mobile communication facility. Shows interactions (interactions) related to social network generation, resulting in targeted delivery of sponsored content to the user's mobile communications facility. Associate sponsored content with the content portion using context data associated with the content portion. The behavior data related to the content part is used to indicate that the sponsor-provided content is associated with the content part. Indicates adding behavior data associated with the viewed content portion to a database associated with the mobile communication facility and / or its user. Give an overview of targeting your ads. A high-level monetization platform (also called monetization platform) architecture. Fig. 4 illustrates a multi-interface structure associated with a monetization platform and a profile management platform. Figure 2 illustrates a generalized method for using user profile data within a monetization platform. Figure 2 illustrates a generalized method for blocking user identifiable data within a monetization platform. A sample user interface screen for generating a representation within a monetization platform is shown. A sample login screen for the monetization platform is shown. 1 shows a sample user interface for generating advertising spots within a monetization platform. Figure 2 shows a sample of an advertisement type and advertisement provider (also called advertisement provider) user interface screen within the monetization platform. 1 shows a sample provider proxy parameter user interface screen within the monetization platform.

DETAILED DESCRIPTION The methods and systems disclosed herein relate to the field of mobile communication facilities and the field of searching, selecting, analyzing, organizing, and placing content in mobile communication facilities. .

  FIG. 1 illustrates a wireless search platform 100 for facilitating access to and integration of multiple data sources and data types for provision (or presentation) to a mobile communication facility 102. . The wireless search platform 100 includes multiple computer applications, devices, components (such as parts), facilities (or devices, the same applies below), systems, and multiple data facilities including various data sources. These can be centrally or geographically distributed, can be interconnected locally and / or remotely and can be composed of separate components, Alternatively, it can be integrated into a combination system. In the exemplary embodiment, wireless search platform 100 architecture facilitates processing of user-initiated queries entered into query input system 120 of mobile communication facility 102. The mobile communication facility 102 is a data source that is one or more servers, such as an additional server for processing and / or other data suitable for processing data transmitted over a computer network, for example. This query can be sent to or through the wireless communication facility 104 and / or for transfer (routing) to the processing facility. In some embodiments, the wireless communication facility 104 may use a locator facility (or a device that generates information about a user's location (geographic location, location close to other locations, network location, or other location information)). It is also referred to as position equipment or location equipment. The locator facility 110 may allow other information, such as information about a user query, to be combined (or coordinated) with information about the user's geographic location when the query is invoked.

  The wireless communication facility 104 directly links (connects) to a wireless carrier 108 such as a corporate or carrier (telecom carrier) that provides a user's cellular phone service (eg, Verizon, AT & T, Sprint, etc.) or other wireless communication services. be able to. The wireless provider 108 has a number of owner databases from which it can obtain information that may be relevant to the user, such as to operate properly in response to queries entered by the user. For example, the wireless provider 108 may access a database that includes carrier business rules 130 describing the proper handling of user queries. The wireless provider 108 can access a database containing mobile subscriber characteristics 112 (eg, age, address, customer history, number of inquiries, inquiry history, patterns in inquiry history, etc.) and connected to the Internet. Additional server 134 and data source 138 can be accessed. Wireless provider 108 may also have access to a “content walled garden” database 132 that includes information from the wireless provider 108 business partners (such as business partners). From a business partner, the wireless provider 108 can receive content related to cell phone subscriptions, content related to other services offered by wireless providers, premium content paid by users (such as sweepstakes content), or mobile Earn additional advertising revenue or profit sharing revenue, such as content (such as ringtones) suitable for communication equipment. The wireless provider 108 can also link the user query to sponsor information or another data facility 124 in the sponsor database 128.

  The wireless search platform 100 can include a mobile search host facility 114. The mobile search host facility 114 may include one or more facilities 140 for disambiguation, a search function 142, an algorithm / filter 144, results 148, parental controls 150, privacy 152, transaction security (transaction security) 154, Carrier business rules 158, speech recognition 160, sponsorship 162, and / or implicit query 164 may be included alone or in combination. Searches can be combined with phone standby screens, wireless access protocol (WAP) sites and mobile stores (which can be combined into one or more implicit queries), or from highlighted parts of the text (E.g., website, email, SMS, or other formats) or search can be performed on other websites or local (e.g., cellular phone or other wireless device) activities Can be triggered by Mobile search host facility 114 may be connected to additional database 168 and data facility 170. The mobile search host facility may be accessed via the Internet, through the wireless provider 108, through the wireless communication facility 104, through another mobile communication facility 104, or directly from the mobile communication facility 102. it can. As indicated by the dashed lines in FIG. 1, the mobile search host facility 114 (separately or in combination) may be locally present in the mobile communication facility 102, the wireless communication facility 104, or the wireless provider 108. Alternatively, the mobile search host facility 114 can be accessed externally or otherwise via a network to perform the functions described herein.

  The wireless search platform 100 shown in FIG. 1 can include a mobile communication facility 102. The mobile communication facility 102 includes advanced mobile phone service (AMPS), code division multiple access (CDMA), wideband code division multiple access (W-CDMA), European digital mobile phone system (GSM), universal mobile telecommunications system (UMTS), integrated digital enhanced network (iDEN), and / or time Devices that use mobile communication protocols, systems or technologies, such as division multiple access (TDMA) (eg, cellular phones, Blackberry ™, wireless e-mail devices, personal portable information devices, or multiple Assemble these devices It can be a Align was device). The mobile communication facility 102 may be a device that utilizes one or more chipsets, such as a BREW chipset and / or an operating system, and / or Bluetooth technology.

  In some embodiments, the mobile communication facility 102 is a mobile phone, cell phone, satellite phone, transceiver, portable device (portable terminal), personal digital assistant (PDA), mobile network device, or email device. Any device capable of wireless communication, including but not limited to an instant messaging device or a chat device. Mobile communication facility 102 phone embodiments include cellular phones, satellite phones, straight phones (or “candy barphones”), foldable cell phones (or “clamshell phones”), top slides Phone (or sliding top phone), wireless phone, 3G phone, global positioning system phone ("GPS" phone), MP3 phone, music phone, or MIDP compatible software , Symbian, or other mobile phones that use other properly operating operating systems (for example, Nokia, Sony Ericsson, Motorola, LG, Samsung, Sanyo, or Toshiba) Mobile communication facility 10 Embodiments of the PDA can be a PDA / phone combination and / or a GPS PDA, utilizing an operating system including Palm ™, Windows ™, PocketPC ™, Psion, and / or PocketLinux An embodiment of a mobile network device of the mobile communication facility 102 may be a web appliance, a network device, or a GPS network device.Email device, instant message of the mobile communication facility 102 Embodiments of the device and chat device may include devices such as Blackberry ™, Treo ™, or SideKick, etc. The device may additionally or alternatively WiFi, WiMax ™. ), Or to a data network using cellular data communication Portable computers such as laptop computers that are wirelessly connected may be included.

  The mobile communication facility 102 can facilitate the collection of data from the data source via query input 120 or voice input 122. Query input 120 can be a numeric keypad entry, a standard size mobile device keyboard entry (eg, on a Blackberry or Treo device), a partial mobile device keyboard entry (eg, one key for every two characters) It can be done using the device installed on the assigned Blackberry device). Using stylus / handwriting input, bar code scanner (2D or 3D bar code, eg “Quick Response Code”), or photo input using cellular phone camera, or other By accessing the computer network by navigation equipment (eg stylus, arrow keys, scroll wheel, etc.) or via a physical connection (eg Ethernet cable or other network cable, wire, etc.) or , Infrared, RF (Radio Frequency), Bluetooth or other wireless query input. In some embodiments, communication information to a mobile communication facility can be compressed at a server and decompressed at the mobile communication facility to speed up data communication over a slow network.

  Referring to FIG. 1, an address bar 174 can be provided in a mobile communication facility. The address bar 174 can be generated using, for example, a client application interface. The address bar can be displayed on a graphical user interface on a display associated with the mobile communication facility 102. An address bar 174 can be provided to allow the user to enter URLs, websites, keywords, search terms, and the like. In some embodiments, the user is presented with an address bar 174, and the user can enter a known URL (eg, www, jumptap, com) in the address bar. Once entered, the user can initiate a process that facilitates connecting the mobile communication facility 102 to the website associated with the URL. For example, the process can include searching the Internet for a website having the entered URL. Once the website location is determined, the website can be loaded and displayed on a display associated with the mobile communication facility 102.

  The function of the voice input 122 of the mobile communication facility can be used via the speaker-receiver device of the mobile communication facility 102 or by using standard SMS vocabulary and syntax, User voice commands and usage patterns stored in and accessed from the mobile subscriber characteristics database 112 (and individual user voice commands) can be adapted. Depending on the function of the voice input 122, voice dialing, voice memo, voice recognition, language recognition, or other functions related to voice input can be implemented.

  The mobile communication facility 102 operates using various operating systems including Series 60 (Symbian ™), UIQ (Symbian ™), WindowsMobile for Smartphones, Palm OS ™, and Windows Mobile for Pccket PC. can do. The types of displays used by the mobile communication facility 102 are: black and white LCD (black and white LCD), gray scale LCD, color LCD, color STNLCD, color TFT / TFD LCD, plasma, LED, OLED, backlit fluorescence, back It can be a lighted LED, projection, flat screen, passive matrix, active matrix, or touch screen. The screen size can be small, medium or large. Further, the mobile communication facility 102 can be viewed by the user when the main display cannot be viewed because the clamshell type cellular phone (folded cell phone) is closed (eg, the cellular phone's A sub-display (located on the outer surface) can be provided. In some embodiments, the mobile communication facility 102 can comprise more than one sub-display.

  The mobile communication facility 102 can include one or more ports, slots, or multimedia cards (MultiMediaCard: MMC (trademark)), MMC / Secure Digital (SD), RS-MMC 3v, RS-MMC1.8V / To support expansion cards such as MMCmobile, miniSD, TransFlash / microSD, USB-based memory device, SIM card, or Memory Stick Duo A similar mechanism can be provided. The mobile communication facility 102 can also support high-speed data communication by utilizing GPRS, EGPRS (EDGE), 1xRTT, 1xEV-DO r0, WCDMA (UMTS), or iDEN protocol. Additional features of the mobile communication facility 102 include: hard disk (drive), GPS / positioning function, GAIT, FM radio, infrared technology, integrated (or integrated) PDA, Java (J2ME), MMS, music player, multiple or One ringtone function, predictive character input, push-to-talk technology, ringer ID, ringer profile, side keys, speakerphone, SyncML, character keyboard, text It can include any of messages, text message templates, to-do list generation, touch screen, USB port, WiFi technology, and wireless Internet. The mobile communication facility 102 may also include a data facility 118 for storing PIM data, IM logs, MMS logs, SMS logs, email logs, downloaded media, suggestions and cached results. it can. Mobile communication facility 102 may include an operating system capable of executing applications such as multimedia applications, document processing applications, and the like.

  The mobile communication facility 102 utilizes the internal antenna, stub antenna, patch antenna, antenna array, stub / extendable antenna, or extension antenna to provide a wireless communication facility 104, mobile subscriber characteristics database 112. And / or data can be sent to and / or received from any mobile search host facility 114.

  The mobile communication facility 102 may comprise an embedded camera that captures graphic data and allows it to be transmitted to the wireless communication facility 104, the mobile subscriber characteristics database 112, and / or any mobile search host facility 114. . Set the camera resolution to CIF (352 x 288), VGA (640 x 480), SVGA (800 x 600), 1 megapixel, 2 megapixel, 3 megapixel, or any other A suitable camera resolution can be obtained. The graphics capabilities of the mobile communication facility 102 may include EMS picture messaging, picture ID, video capture, video call, video message, PictBridge, and / or streaming multimedia.

  The mobile communication facility 102 may have hardware and / or software components that allow the mobile communication facility 102 to be used with an optical mouse and / or a wired mouse.

  The wireless search platform 100 shown in FIG. 1 can include a wireless communication facility 104. The wireless communication facility 104 may be, for example, a cellular telephone tower (or cell phone tower) that routes (forwards) user queries. The platform can be associated with the wireless provider 108, the locator facility 110, or the mobile search host facility 114. The wireless search platform 100 can include an asexual provider 108.

  The wireless search platform 100 of FIG. 1 may include a locator facility (or location facility) 110 that enables collection of geographic data or other location data regarding a user of the mobile communication facility 102. The locator facility 110 includes (i) a cell-sector system that collects information related to a cell and a sector ID, and (ii) an A-GPS (Assisted-Global Positioning System) technology that uses a GPS chipset in the mobile communication facility 102. , (Iii) standard GPS technology, (iv) time-sequential signal transmissions received by geographically dispersed wireless communication facilities 104 to accurately locate the user (server and mobile communication facility 102 (Enhanced-Observed Time Difference (E-OTD) technology), (v) Time Difference of Arrival (TDOA), (vi) Time of Arrival: (TOA), (vii) Angle of Arrival (AOA), (viii) TDOA-AOA, (ix) triangulation of cellular signals, (x) triangulation based on receiving broadcast TV signals, (xi) dead reckoning navigation based on Positioning, (xii) positioning based on proximity to a known location (including the location of other mobile communication equipment 102), (xiii) map-based location, or any combination of any of the above, and It may be based on other positioning equipment known to the merchant.

  In some embodiments, the mobile communication facility 102 uses a locator facility 110 (eg, a GPS system) to determine (if any) that may be manifested by PIM data, location history, or previous searches. You may be able to identify your current location or a location of interest to the user. In some embodiments, this location can be sent back to the locator facility 110 for delivery, processing, etc. Use graphic information system to determine point location, range location search, route calculation, point of interest, and / or geocoding and reversegeocoding within polygons You can also In some embodiments, the user's location can also be entered into the wireless platform by the user himself. For example, the user can type in an address, postal code, or other location information (or speak through a speech recognition system).

  The wireless search platform 100 shown in FIG. 1 can include a data facility (or data function) that includes mobile subscriber characteristics 112 associated with individual users of the mobile communication facility 102. This data includes information about the age, gender, race, religion, area code, home address, work address, billing address, credit card information, password, family information (eg, mother's maiden name), date of birth When you open a wireless account, such as a driver's license number, employer, status, annual income, income class, purchased item, friend and family information (including any of the above information types) Data that is collected by provider 108 can be included, but is not limited to. The mobile subscriber characteristic facility 112 includes data on individual users, such as billing amount, average billing sum, payment history, installment history, online usage amount (amount), online interaction (interaction: interaction or interaction). Duration, number of online interactions, family status and information, number of children, shopping habits (eg purchase perspective of goods and services) clickstream information, device type and device version, device characteristics, usage (location) , Date and / or other variables), device and / or subscriber-specific identifiers, content browsing history, content provided for viewing by the user and / or provided for viewing by the user , Downloaded content and programs Video, music, and listened and / or downloaded audio (voice), watched TV programs, timing and duration of viewing / downloading, transaction history, and any other user characteristics or users Can be updated constantly (or frequently) or periodically. Allows wireless provider 108 to collect a user's credit card information as part of a billing cycle and automatically add product transaction information to the wireless provider's bill for the user to purchase physical goods This can be facilitated by the wireless provider 108.

  The mobile subscriber characteristics 112 database can also track data regarding phone usage and location. For example, the collected data includes the history of telephone calls made, the history of received telephone calls, the mobile subscriber characteristics of the person or user the user is calling, the call (or telephone) History of communications made by phone, internet, email, instant messaging or chat (and entities exchanged by these technologies), geographic / location information at each call A history of telephone calls made in connection with (or in connection with), a log of telephone numbers, and a history of clicks and click-throughs made using the mobile communication facility 102 (or other keystrokes, or , An equivalent user interface including voice activated actions).

  FIG. 1 illustrates a sponsorship facility 174 associated with a sponsor database 128 in accordance with the principles of the present invention. The sponsorship facility 174 may be provided by a legal entity, an individual, or other entity that (economically) supports the results described herein.

  The wireless search platform 100 of FIG. 1 may include a mobile search host facility 114. Within the mobile search host facility 114, a unifying facility 140, a search facility 142, an algorithm facility 144, a result facility 148, a parental control facility 150, a privacy facility 152, a transaction security facility (transaction security facility) 154, a carrier business rule There may be other equipment including, but not limited to, equipment 158, voice recognition equipment 160, sponsorship equipment 162, and / or implicit query equipment 164. The mobile search host facility 114 can also be linked (or connected) to another data facility 170 (“equipment” can also be referred to as “device” or “function”).

  The disambiguation function 140 can complete ambiguous active user input or provide more meaning to the input. The unambiguous function 140 interprets SMS terminology, single word first substring completion, multiword substring completion, stem completion (eg, single format into multiple formats, verb to verbal noun ), Thesaurus references to homonyms or synonyms, spell checking algorithms, spell check tables, phonetic spelling algorithms, phonetic spelling tables, phone number keypad for word conversion (numeric Including completion of possible substrings from the order), frequency-based algorithms, semantic analysis algorithms, location based algorithms, or input by the user To reduce ambiguity about the meaning of a query or partial query It may include other algorithms or facilities.

  Search facility 142 may initiate a search, such as by executing a query (optionally a clarified query) with a search facility such as a search engine. Search engines include Boolean search logic, result categories, term (occurrence) frequency, document (occurrence) frequency, documents selected by other users who entered similar queries, possible result link structures, Alternatively, the search facility may be based on any other known search facility that uses any other known search algorithm.

  A mobile search service (e.g., disclosed herein) can be performed by a user via a user interface of a mobile communication facility 102 such as a mobile phone, cellular phone, satellite phone, GSM phone, or other type of phone. Can be accessed.

  When the mobile communication facility 102 is connected to the network, it can perform mobile content queries using the resources of the mobile search host facility 114, such as the search facility 142. The mobile communication facility 102 may utilize an Internet search facility, such as a search engine, alternatively or in cooperation with the search facility 142. Wireless provider 108 can also search for information available to wireless provider 108, such as mobile subscriber characteristics 112, advertiser data 174, and walled garden 132 content, based on queries entered by the user into mobile communication facility 102. In addition, a query search function can be provided.

  When disconnected from the network, these resources, mobile content, data, characteristics, etc. can be made unavailable to the mobile communication facility 102 to complete a search query. Accordingly, the mobile communication facility 102 can have search capabilities and functions for searching local resources to complete a search query. This local search query feature can complement a network or remote search, or is independent of the network, even if the network is connected and it is fully operational. Can work.

  The local search query function can also be useful to find information that network resources cannot access. Local search query for information stored locally in the mobile communication facility 102, such as content, data files, configuration data, programs, deleted items, personal items, etc. stored in cache memory You can search from the equipment.

  As described herein, mobile search results can include one or more lists for content associated with a search query. The user can interact (interact) with the search results, such as selecting results and receiving further information, through the user interface of the mobile communication facility 102. One aspect of the present invention can facilitate a user to perform other actions related to search results, such as purchasing, previewing content, and saving results. Methods and systems for facilitating these and other actions that can be associated with search results are described below.

  Action commands presented to the user at the mobile communication facility 102 can be associated with the search results based on one aspect of the search results. Action commands can be presented to the user via the user interface of the mobile communication facility 102, and the user can access the action commands via the functionality of this user interface. The action commands can provide additional search results or action commands for the mobile communication facility 102.

  The algorithm facility 144 can receive the user's input in a problem format and evaluate the problem by applying all possible sets of solutions available in the search space. Most fundamentally, the algorithm facility 144 can apply a child / unsophisticated search algorithm consisting of the most intuitive solution available in the search space. Alternatively, the algorithm facility 144 utilizes a sophisticated search algorithm based on a heuristic that utilizes knowledge of the elements of the search space to minimize search time and resource allocation of the algorithm facility 144. You can also. This algorithm can be used to determine the frequency of queries, the frequency of clicks or click-throughs, the speed of queries, the location where the search originated, the store visit, or the mobile website, community tagging (tagging), mobile user scoring (scoring) ) Based on the domain restriction (eg, only “espn.com”), or the algorithm may function to hide or show content on the display 172 to the user. can do.

  The algorithm can be designed to generate an index for information specific to the mobile communication facility 102. For example, the algorithm only searches for mobile tags (eg WML such as text (characters), xHTML-MP, MIME types, and WAP and / or WML, or mobile (application specific headers). It can be performed. The algorithm also includes page width, page volume (eg, number of images and byte size), screen resolution and color capability, font type between content and display 172 capabilities of mobile communication facility 102. And aesthetic compatibility including factors such as size, client-side rendering (such as rendering) capabilities, page complexity (eg, features that are incompatible with or unique to mobile communication facility 102) Can be determined. Compatibility information can also be mixed with other information such as popularity data (eg, WAP gateway, scoring for editing, and / or traffic market data).

  Algorithm facilities 144 include collaborative filtering protocols, category filtering, recommendation systems and / or other processing facilities for analyzing, refining and filtering user input and / or search results. be able to. A collaborative filter can utilize two processing steps. During the first step, other users are identified that have a pattern similar to the rating pattern of the active user. The ratings obtained from these similar users then provide an empirical basis for predicting relevance information with active users. A collaborative filter can be a process that includes both collecting relevant information about active users and removing unmatched (or inappropriate) information from a set of predictive information. It can also be a process including only one of them.

  Collaborative filtering protocols typically include a collection of preference data from a large group of users. This preference data can be statistically analyzed to identify subgroups with similar preference profiles, or characteristics (features) of subgroup members. Various weighted averages, fuzzy logic, or other techniques can be used to summarize or model preference subgroups, and this model / summary can be used to generate preference functions. This function can then be used to match new users with appropriate preference subgroups. In some embodiments, such information can be collected from many individual mobile subscriber characteristic data sets, and data can be collected from users of many mobile communication facilities. For example, the wireless provider 108 can collect preference data from a large group of its customers. In some embodiments, data can be collected from non-mobile users and associated with preference information collected from other online activities (online activities) or offline activities (offline activities). .

 User preferences can be derived from user behavior (or behavior), other implicit characteristics, or those explicitly defined by the user of the mobile communication facility, or some combination thereof. If users explicitly express their preferences (for example, for restaurants, books, e-commerce, music, news, video, formats (formats, etc.), audio types, etc.) It can be stored in a mobile subscriber characteristics database associated with the user's phone. A user purchases a product online, visits a site online, makes a call from a mobile communication facility, makes a call from another facility, views content, or is involved in other activities, etc. Preference can be recorded implicitly through activities. For example, if a user looks at a product and decides not to purchase the product, the user can make an assumption that he is not interested in the product and use this guess as part of the collaborative filtering algorithm. Can do. In addition, inferences can be derived from the type of counterpart (such as a store) that the user has recently called at the mobile communication facility. If the user has repeatedly called the car dealer in the last two weeks, he can get an inference that he is currently looking for car supplies and / or services. User implicit preferences can also be collected by recording all pages visited by the user and the frequency and / or duration of each visit. Generate a user-based preference vector using a binary encoding scheme that encodes visited pages to “1” and pages not visited to “0”, and both within and between users A group of preferences or similarities can be statistically analyzed. Other encoding techniques can group several sites according to commonality aspects, and navigation behavior can be analyzed using any number of Euclidean distance methods and other distance methods and / or matching techniques Is done. In some embodiments, user preference data may be collected from within a mobile subscriber characteristics database. In some embodiments, user preference data may be collected from outside the mobile subscriber characteristics database. In some embodiments, offline behavior can also be used to characterize user preferences.

  An implicit (or potential) mobile search query can be automatically generated from the mobile communication facility 102 based on at least one or more parameters for delivering relevant mobile content to the mobile communication facility 102. In this case, the relevance may be based at least in part on information related to the mobile communication facility 102.

  Automatic generation of a search query can be an implicit search. This implicit search can be one that does not require the user to manipulate commands of the mobile communication facility. For example, the user selects a menu item, presses a button, selects a touch screen icon, issues a voice command, or explicitly utilizes other commands associated with the mobile communication facility 102 You can't need that.

  In some embodiments, automatic generation of search queries may be completed by server 134.

  In some embodiments, certain parameters can be used to partially determine the relevance of mobile content. The parameter may be information regarding the mobile communication facility 102. This information can be associated with user characteristics. User characteristics include user age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employment , Job title (or title), length of work, and other information related to user characteristics. For example, a user-specific employer can be used to partially determine the relevance of a news headline in search results obtained from an automatically generated news headline search query. If the user's employer is an automobile manufacturer, the news headline related to the temporary dismissal of the carpenter may be determined to be more relevant than the headline related to currency fluctuations in China. Can therefore be preferentially delivered to the user's mobile communication facility 102. Similarly, a user's employer parameters can result in the generation of a search query for the employer's current stock price and the distribution of that information to the user's mobile communication facility 102.

  In some embodiments, the parameters can also be associated with user history, user transactions, geographic location, geographic proximity, user equipment, time of day, and other user characteristics. For example, parameters associated with a user can include age (27 years), gender (male), previous user transaction (purchase of jazz records), geographic location (New York City). Automatically generated searches can return search results that are ranked, ordered, indexed, or prioritized according to user characteristics or relevance to multiple user characteristics. In this example, the fact that the user is a young man in New York City who has a history of purchasing jazz records prioritizes delivery of content related to the user's mobile communication facility 102, for example Jazz record retail outlets, jazz record sales retail outlets in New York City, jazz record retail outlets within walking distance of users, and so on.

  In some embodiments, the parameters are derived from display capabilities, display size, display resolution, processing speed, audio capabilities, video capabilities, cache size, storage capabilities, memory capacity, and other characteristics of the mobile communication facility. It can also include characteristics of the mobile communication facility that can be selected from the group. Information about the mobile communication facility 102 can be obtained from a wireless operator (eg, wireless carrier; the same applies hereinafter), a wireless service provider 108, a telecommunications service provider, or other provider associated with the mobile communication facility 102 (such as an internet provider) Can be provided by. Continuing with the above example of a jazz enthusiast user described above, if a new video of a jazz performer during a concert is available, the automatically generated query is sent to the user's mobile communication facility 102 as appropriate. It is possible to determine whether or not the user has the video capability (video function), and if so, the user can be provided with an opportunity to download the video (video).

  In some embodiments, the associated mobile content can be stored locally at the mobile communication facility 102 (eg, stored in a cache memory). Locally stored information can be loaded prior to new content associated with a new search query. Locally stored information can be a date or time limit, previous use (presence / absence) of locally stored information, or other factors that affect the locally stored information expiration Can be related to For example, using a geographical location and time parameters, an automatically generated search query can return results including the current day's weather conditions for that location. These results can be stored locally in the mobile communication facility 102 with an expiration date of 11:59 pm on the same day. In some embodiments, previous viewing of stored content, such as video, can be used to determine to allow future use of the content. For example, a stored jazz musician concert video can be allowed to be played five times on the mobile communication facility 102 after expiration, and the video can be purchased by the user to view the video again. Request to do.

  In some embodiments, the association can be based at least in part on a statistical association. Relevance can be a score (or score). The statistical association can be associated with an association between mobile content and information associated with the mobile communication facility 102. Information related to the mobile communication facility 102 may include user history, user transactions, geographic location, geographic proximity, user equipment, time of day, user characteristics, or characteristics of the mobile communication facility. User characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employer, It can be selected from a group consisting of job title (or title), working period, and other user characteristics. The characteristics of mobile communication equipment, display capacity, display size, display resolution, processing speed, audio capacity, video capacity, cache (cache memory) size, storage capacity, memory capacity (storage capacity), other mobile communication equipment You can select from a group of characteristics. For example, the mobile communication facility 102 can be associated with parameters such as geographic location (San Francisco), user history (previous call to a Chinese restaurant), and time (7 pm). The mobile communication facility 102 has a restaurant, Chinese restaurant, or San Francisco location, or opens at 7 pm, or a search query based on the relevance of the content to some combination of these. It can be automatically generated and prioritized for content provision.

  In some embodiments, information related to the mobile communication facility 102 is provided by a wireless operator, wireless service provider 108, telecommunications service provider, or other provider (such as an internet provider) associated with the mobile communication facility 102. can do.

  In some embodiments, the basic implementation of a collaborative filtering algorithm involves evaluating the reputation (or popularity) of a product, service, business, transaction, or website favorably (somewhat favorable). It involves recording the total number of users in the set (which can include preferences), or tracking by recording the number of users who repeatedly visit the website. In essence, this algorithm assumes that new users will prefer what previous users liked. In some embodiments, a weighted average (weighted average) process is performed to carve out a subgroup of all users who valued the overall unreputable product for the entire user data set.

  A more robust collaborative filtering procedure, sometimes called the K-nearestneighbor algorithm, was used to predict the variable of interest (hereinafter referred to as the variable of interest) for members of the “target dataset” consisting of new users. Use a “training dataset” based on user behavior. In addition to user preference data, the training data set may have additional predictors (such as age, income, gender, date, or place of birth) that can be included in the mobile subscriber characteristics database. it can. Interest variables can include the type of product purchased, the amount purchased, and the like. For each column (single user data) in the target data set, the algorithm locates “K” nearest members of the training data set. The proximity or distance used by this algorithm is generally a measure of Euclidean distance. The algorithm then finds (or determines) a weighted sum of the variables of interest for the K nearest neighbors. In this case, this weight is the reciprocal of the calculated distance. This process is then repeated for all remaining columns in the target set. From this information, a model for future predictions can be obtained. As the user's reputation increases, the training data set can be updated to include new columns, so that the data set captures any changes in user preferences for use in revising the predictive model. can do.

  Other methods that can also be successfully used for statistical clustering of user preference groups include weighted majority, Bayesian prediction, Pearson product Examples include rate correlation (Pearson product correlation) and factor analysis.

  In addition to the collaborative filtering overview above, the following textbooks may be referenced for further information on collaborative filtering, which textbooks are incorporated herein by reference: “Nakamura, A. and Abe N., 1998. Collaborative Filtering using Weighted Majority Prediction Algorithms in: Proceedings of ICML'98, 395-403. Mogran Kaufman Eds.

  In addition to or in place of collaborative filtering or other prioritized measures for various information determined by other methods, non-priority type or objective type data may be used to You can further refine search results for users. For example, the user's location can be determined by the GPS system (or other location-based service) and this location can be used to filter the results with or without collaborative filtering. Can be used. In some embodiments, the search is further refined (enhanced) using factors such as time, device type, time related activity, location related activity, invoice (or invoice) related activity, etc. can do. In some embodiments, such information can be used in a category style filter (ie, a filter designed to include or exclude results based on the data). In some embodiments, such information can be used by a collaborative filter algorithm. In some embodiments, such information can be used to filter the results without consideration in the collaborative filter algorithm.

  In some embodiments, retrieve search results, refine search queries, make corrections, make suggestions, remove ambiguities in search queries, classify results, and perform explicit or implicit searches Data used in processes that perform, perform filtering, collaborative filtering, or perform other processes defined herein may be stored in a database (eg, a relational database). In some embodiments, the data can be examined (or retrieved), associated, combined, extracted, or otherwise processed or used (to obtain information). For further information related to the association and investigation (or retrieval) of such data, please refer to the following document, which is incorporated herein by reference: “Integrating Association Rule Mining with Relational Database Systems: Alternatives and Implications, by Sunita Sarawagi, Shiby Thomas, Rakesh Agrawal, published by the IBM Almaden Research Center.

  The recommendation system can use information from the user profile to make predictions about other information / products that may be of interest to the user. Data used in the recommendation system can be obtained using explicit and implicit data collection. Explicit collections are collected from users who, for example, directly evaluate items, rank products, express preferences, list things they like or dislike (make a list), etc. Data. Implicit collection refers to data collected as a by-product of user behavior, such as, for example, products viewed in an online shop or purchased products. The recommendation system can compare the collected data with similar data collected from others and determine a list of recommended items for the active user.

  Displaying the search results in an ordered manner includes mobile communication facility 102, mobile subscriber characteristics 112, distribution facility, unambiguous facility, parental control 150, search algorithm facility 144, carrier business rules 158, and / or sponsorship facility 162. It can be based on. Ordering (or arranging) the content for display can also be based on the amount of content available within a category. The display 172 can be changed based on the screen size of the mobile communication facility 102 and sound or other multimedia content can be adapted to the capabilities of the mobile communication facility 102. Content ordering and display can be organized by content type, artist (such as a performer), date, or concept (eg, Jaguar as a car or Jaguar as an animal), and Other categories can be derived from inferences within the mobile search host facility 114. In addition to ordering, weighting in the display 172 can highlight content or stop highlighting content. For example, weighting can be done using size, movement, lack of symmetry, flashy colors, sound, multimedia, or other means of enhancing content. In the case of a sponsor-provided link, it is possible to provide an opportunity to optimize yield (for example, profit and yield, the same applies hereinafter) (for example, multiply the number of clicks by the bid amount).

  The functionality of the parental control 150 can be set by the wireless provider 108 when a user account is created. A web-based interface can be used to change or modify parent controls and to register (or enter) / change password protection. Alternatively, parental controls can be managed via an interface included within the mobile communication facility 102.

  The privacy facility 152 may comprise one or more facilities for protecting the user's privacy, such as an encryption facility for encrypting the user's confidential data. Privacy facility 152 may also include facilities to protect users from unwanted content such as unwanted advertising emails, spam, spyware, viruses. The privacy facility may be modified, for example, to filter (and remove) such content before presenting the results, or in other embodiments, less likely to reveal the user's confidential information. Or a query that is less likely to return unwanted content. The privacy facility 152 can also work with the wireless provider 108 in a manner similar to a secure channel (secure channel) such as VPN. This secure channel makes it possible to share confidential information safely.

  The transaction security facility 154 can include additional privacy settings and parent control settings, security settings for transactions to protect wireless shopping, and digital rights management. In some embodiments, such facilities are authentic participants who participate in transactions based on password-based security, public / private key facilities, or mobile communication facilities 102. Other suitable security protocols can be included to ensure that there is.

  The carrier business rules 158 of the wireless provider 108 can be associated with or included in the mobile search host facility 114. These rules determine what content the user can access (walled garden content or non-walledgarden content), the user interface Where to place sponsor logs and links, which sponsor equipment to include, rules for ad inventory (or inventory items), (eg, access conditions (or status), user controls (or user controls) ), Rules that allow users to classify transactions (based on parental control, etc.), and rules that allow auctions to be managed. If duplicate information is present in the search results, the preferred provider content can be given higher priority than the other.

  In addition to providing the speech recognition 160 in the mobile communication facility 102, the speech recognition can also be included in the mobile search host facility 114, which includes software algorithms and hardware bases for accurate speech recognition. Both solutions can be used.

  The sponsorship facility 162 stores premium content from sponsors who pay the wireless provider 108 to display premium content to associated users. Link sponsor information to a website visited by a user (ie pay-per-click) or link to a phone call (ie pay-per-click advertising (pay -per-call). Sponsor information can include text only (character) only information, photographic graphic information, graphic art design, video, and various combinations thereof. Sponsor information can also take the form of an interactive software application (ie, a game) or a special ringtone (eg, jamtone). Sponsor information can be displayed to the user based on the relationship between the sponsor information and the user's search query, a list of results, an item (such as an item) or category, and a website visited by the user. A web page can display content for a syndicated advertisement or be linked to a syndicated advertisement. Further, the wireless search platform 100 shown in FIG. 1 may include sponsor information of the type described above in a separate database 128.

  The implicit query facility 164 displays relevant content to the user based on user activity other than explicit search queries. For example, in GPS data, the locator facility 110 can indicate that a cell phone (cell phone) user is near a sponsor restaurant. Further, the clock included in the mobile communication facility 102 and / or the wireless communication facility can indicate that it is night. The forecasting algorithm combines this information and makes (or creates) an implicit query that the user is interested in a nearby restaurant where they can eat dinner, and the content (ad, phone number, menu ) Can be sent for immediate display on the user's mobile communication facility 102. Other implicit queries may similarly be based on the user's parental controls 150, carrier business rules 158, results equipment 148, etc. (one or a combination of these).

  The wireless search platform 100 shown in FIG. 1 may include a server 134 and a database 138 connected to the Internet. A database 138 connected to the wireless platform 100 via the Internet can store information such as individual business websites on which users conduct transactions (such as transactions).

  The wireless search platform 100 shown in FIG. 1 may include a database that stores wireless carrier business rules 130. The carrier business rules 130 may be used to advertise content (see walled garden content 132 below) based on the economic interests (or economic interests) of the wireless provider 108 or the importance (degree) of the sponsor 128. Can be prioritized. Additional carrier business rules 130 may include rules described herein and rules described in documents incorporated herein by reference.

  The wireless search platform 100 shown in FIG. 1 may include a database that stores “walled garden” content 132. The walled garden content 132 is where the wireless provider 108 earns additional revenue based on, for example, user click-throughs or content downloads (eg, ringtones, wallpaper, calls (sounds and melodies), music, video). It can be content. Because of this additional revenue, the wireless provider 108, through its carrier business rules 130, prioritizes this advantageous content over search results that are similarly related but do not provide economic benefits to the wireless provider 108. Can be ensured.

  FIG. 2 is a schematic block diagram 200 illustrating a plurality of processes for processing user queries and generating results that are delivered to users. In the illustrated embodiment, a query mode 202 is entered. The query mode can be in the form of an explicit query entered by an active user, or by some feature related to the user and / or user behavior (eg, the user's GPS location) rather than by the user. It can be an implicit query that is started (or launched). The start of query input 208 that is explicitly made by the user can be paired with additional information obtained from the associated implicit query 204. Depending on the clarity of the query input 208, the query may require correction 244, disambiguation (disambiguation) 240, or redirection (forwarding) 250. Query input 208 can be paired with recommendation (recommendation) 248, suggestion 242, or classified (254) prior to further processing. If the query input 208 is initiated by voice rather than text (characters), it can be linked (or synchronized) with the speech recognition (252) program. All or any of the processes used to optimize the search can be refined using information related to mobile communication equipment, such as mobile subscriber characteristic information, location, time, filtering algorithms, etc. .

  Once the first explicit and / or implicit query is made, the query 212 is processed to obtain the first result (214). Additional filtering 258 and aggregation 260 can be applied to both the query 212 and the initially obtained result 214. Walled garden content 262 and sponsored content 220 can also be combined with query 212 to provide a modified result 222 to the user. The result 222 may also trigger the sending of additional sponsor 224 messages and advertisements. Link (combine) information from pay-per-click (PPC) sponsors 228 so that users can quickly learn about sponsor services, phone numbers, addresses, business hours, sales (sale etc.), etc. can do. If the start of the query input 208 has received, for example, redirection 250, the query input can be returned to the query stage 212 or the result 222 based on the query can be immediately presented to the user. If the results are obtained before being displayed 172, the user's mobile communication facility 102 (which includes a spider that performs a mock compatibility (or suitability) test with the user's mobile communication facility 102) The content can be tested for compatibility with the communication facility 102 (including the type of communication facility 102) to determine which of the results is compatible with the user's mobile communication facility 102. In this case, the spider emulates the processing characteristics of commercial wireless communication equipment arranged over a wide area during the test.

  Query result 222 is arranged prior to display (232) based on, for example, sponsor 224, mobile subscriber characteristics, information about mobile communication facilities, location, carrier rules, filtering results, and / or priorities of walled garden 262 Can be ordered (230). Once the results (222) are displayed (232), the user can initiate an interaction with the information / transaction 234 (eg, phone call, link click, online order). In this case, the information is distributed wirelessly via the wireless platform 100 shown in FIG. 1 (238).

  One aspect of the present invention relates to a syndication program that can add mobile content to a website when the website is being presented to a mobile communication facility (eg, a cell phone). Such syndication can be determined by the wireless operator, wireless service provider, telecommunications provider (or telecommunications carrier, the same shall apply hereinafter) or by the determination of the website owner via an opt-in process Can be. This opt-in process can include contracting (signing up) with a wireless provider, mobile search provider, or other related entity (business entity such as a business). This opt-in process can also include inserting tags into the website. Mobile content can be automatically added to a website page at a specified URL or multiple URLs. The mobile content can be added without an index (instruction) for the page on which the mobile content is to be placed. Tags or other encoded information can be included on the website to indicate where the mobile content is located on the site and when it is delivered to the mobile communication facility. The syndication process can be based on context-based relevance, behavior (or behavior) -based relevance, or a combination of these two technologies to associate relevant mobile content with a site It can be based on. Server applications (eg, WAP server applications, WAP gateways, mobile application gateways, etc.), when delivering mobile content to mobile communication facilities, regardless of whether the website is tagged or not, Can be automatically added to the site. While presented, mobile content can include a web content placement auction or other process for determining which content to associate with keywords, topics, websites, and the like.

  The relevance of mobile content available for syndication can be determined as automatic syndication of mobile content to a website is based at least in part on using context information associated with the website. Context information that can be associated with a website includes keywords, terms (terms, etc.) or phrases placed on the website, inbound links to the website, outbound links from the website, Associated click patterns and click-throughs (including click patterns and click-throughs associated with sponsored content appearing on the website), metadata, and time, duration, depth and frequency of website use Website usage patterns (usage patterns), website hosts, search verticals associated with the website, and other indicia (or indicia) of the website context.

  Context information associated with a website can be associated with mobile content available for syndication and presentation to the website based at least in part on the relevance. Mobile content available for syndication is obtained from a corporate association (or joint use facility) of mobile content sponsors participating in contextual syndication programs provided by wireless operators, wireless service providers, telecommunications providers, mobile search providers, etc. be able to. Alternatively, mobile content available for syndication can be obtained from outside the context syndication program and used to generate mobile sponsor campaigns for presentation to potential participants in the context syndication program can do.

  The relevance score can indicate the relevance between the context information associated with the website and the mobile context available for syndication. This relevance score may be a numerical summary of the statistical association between the context website data parameter and the mobile content parameter. This relevance score may be an owner score assigned to mobile content by a wireless operator, wireless service provider, mobile search provider, or telecommunications service provider (communication service provider). The context data parameters associated with the website can be standardized into one list. The mobile content can receive a relevance score for each element in the context data parameter list. For example, mobile content such as a ringtone download advertisement can receive a relevance score for each of a plurality of websites. An “entertainment” website may receive a higher relevance score than a “weather” website. Similarly, the inbound link context information associated with “music” may receive a higher relevance score than the inbound link associated with “pet”. Mobile content related to ringtones obtained from popular Chinese songs can receive a higher relevance score for context information of “server host = China” than “server host = Argentina”. The context information parameter “keyword = ringtone” or “keyword = music download” is scored as being more relevant to syndicated mobile content related to the ringtone, etc. (ie, gives a score) You can also The relevance score of the syndicated mobile content can be stored in the mobile content relevance dictionary.

  A program for automatically syndicating mobile content to a website may be based on the relevance of the mobile content to context information associated with the website. Automation of mobile content syndication can be based at least in part on associating electronic information (eg, metadata) associated with a website. What is included in the metadata may be information regarding the relevance of the website context data parameters to the mobile content data parameters. Only a few of the many examples of how metadata can include relevance information includes metadata that indicates relevance to a website (eg, “ringtone”) , Metadata indicating the minimum relevance score associated with the context data parameter required to syndicate mobile content to the website. The metadata can be communicated with a mobile content relevance dictionary to identify, receive, and provide relevant mobile content to a website.

  In some embodiments, the carrier rules database includes search techniques, search methods, information about searchable content locations, walled garden rules, rules outside the garden (or garden rule violations), search rules outside the network (or Network search rule violation), search rule in network, search result presentation rule, sponsor presentation rule, sponsor search rule, sponsor rule, content presentation rule, and search, display, arrangement (ordering), and / or mobile communication facility Other information and rules regarding the presentation of information regarding 102 are included.

  Career business rules, for example, how to unambiguous search terms (clarify without ambiguity) or correct, or what search terms are the result of entered or submitted queries An indication (guidance) can be provided as to whether to propose, how to present the results, in what order, or how to select and / or present a sponsor. The carrier business rules may provide an indication regarding when to search a database in the network (eg, walled garden content 132) and when to search a database outside the network (eg, database 138 via server 134). it can. For example, the wireless provider 108 wants the user of the mobile communication facility 102 to order music, video, ringtones, wallpaper, screen savers, etc. from the in-network database of walled garden content 132, while the wireless provider , You may want current news to come from sources outside the network. The wireless provider can then set these rules and store them in the carrier business rules database 130. In this case, these rules can be retrieved by the wireless provider (or optionally as mobile) while searching, presenting or arranging (ordering or ordering) or other factors (events) according to the invention. From the communication facility 102 or other associated facility).

  The algorithm facility 144 can be a software tool used to evaluate multiple possible solutions based on a user query. The set of all possible solutions is sometimes called the search space (or search space). In general, uninformed search does not use information (knowledge) for a relatively simple and direct exploration of the search space (ie, a “naive” search algorithm). May be used. In contrast, an informed search algorithm that uses information (knowledge) can apply knowledge about the structure of the search space during the search using a heuristic approach. Algorithms that may be used by the algorithm facility 142 include: search without information, search with information, tree search, list search, adversarial search, constraint satisfaction model (constraintsatisffaction), Genetic search, probabilistic search, simulated annealing, string search, taboo search, and / or federated search-these Includes but is not limited to-.

  In wireless search platform 100, mobile communication facility 102 may include a cache (storage location), such as a cache memory, or a portion of memory organized as a cache. The memory can be a hard disk (drive), static memory, or non-volatile memory. The memory can be built into the mobile communication facility 102 or can be removable, such as a memory card.

  The cache memory may include proposals such as mobile content that can be accessed and presented on the display of the mobile communication facility 102 as a result of an action by a user of the mobile communication facility 102. Stored information (eg, stored in a cache memory) can also be accessed and presented as a result of actions by a provider of services to the mobile communication facility 102 or by an automated application running on the mobile communication facility 102. Proposals can be stored locally on the mobile communication facility 102 and can be harmonized (or combined) with the performance of network updates to facilitate optimization of the overall performance of the wireless platform 100.

  Data (eg, user name, address, search query) stored in the cache memory can be entered directly by the user. Alternatively, the data stored in the cache can be transmitted from the mobile network from the server 134, the wireless provider 108, or the mobile search host facility 114. The stored information can be compressed before transmission to the mobile communication facility 102 and can be decompressed (restored) after receipt of the mobile communication facility 102. Data can be decompressed when received, or it can be decompressed when the data is accessed for presentation.

  FIG. 3 illustrates a generalized unification process of the unification facility 140 associated with a data source, such as the mobile communication facility 102 and the mobile subscriber characteristics database 112, in accordance with an aspect of the present invention. The unambiguous facility 140 is a means for extracting greater clarity from ambiguous user queries. As shown in FIG. 3, the query input 120 may be processed through the wireless communication facility 104 and / or the wireless provider 108 to the unification facility 140. Although the example provided in FIG. 3 shows a disambiguation facility 140 linked (coupled) to the mobile subscriber characteristics database 112, the disambiguation facility 140 may be connected to any number of other data sources (eg, carrier Business rules 130, content walled gardens 132, etc.). Similarly, disambiguation (disambiguation) can be handled by facilities other than the disambiguation facility 140 (eg, parental control facility 150 or algorithm facility 144). As shown in FIG. 3, the disambiguation facility 140 can receive a query from the wireless communication facility 104 or the wireless provider 108, and the query is known information about users stored in the mobile subscriber database 112 (eg, Age, gender, and past Internet use (usage and frequency). This additional information combined with the original query input 120 can allow processing of the unambiguous (i.e., disambiguated) query. For example, the user may enter a query input 120 of “Royals”. This query input 120 may be processed through the wireless communication facility 104 or wireless provider 108 to the unification facility 140 coupled to the mobile subscriber database 112. The database 112 includes therein the addresses of users in Kansas City, Missouri. The disambiguation facility 140 associates this demographic information with the query input 120 “Royals” so that the user can find information related to the KansasCity Royals baseball team rather than information about the Swedish royal family. Can be predicted (ie, clarified). Unification can include unification of parts of speech, unification of word meaning, phrase identification, named entry recognition, or full sentence parsing. Part of speech unification refers to the process of assigning a part of speech tag (eg, noun, verb, adjective) to each word in a query. By assigning a part-of-speech tag to each word, the device can make inferences about each word by context (context, context, background, etc.). For example, the word “house” can be a noun or a verb. By attaching an appropriate part-of-speech tag to this word, additional information about the user query and its final object can be extracted. Disambiguation of word meaning refers to a process of classifying (or rearranging) words having a plurality of meanings. Phrase identification refers to the process of extracting the context of an individual word by associating each word in the phrase with another word. Named entry recognition generally refers to recognizing (or identifying) a proper noun that refers to a particular name, location, country, and the like. Full sentence parsing is the process of breaking a sentence into smaller units and identifying the relationship between the grammatical role of each unit and other units. These and other techniques can be used in the disambiguation facility 140 to infer the meaning intended by the user for the search or search string.

  FIG. 4 illustrates an interactive process between the mobile communication facility 102 and a query support facility 210 that can be used for assisted query formation 2400. When a user submits a query input 120 to the mobile communication facility 102, a correction 244 process is required for assisted query formation 2400 that is sufficient to produce an understandable and useful result set (result set). There is a case. This process may take place at the client side 102 and / or within the mobile communication facility 104. As part of the correction 244 process, information specific to the type of mobile communication facility 102 may be used. For example, if a device has its own delivery capabilities, it may be necessary to correct the query to obtain a result set that matches (or is compatible with) those capabilities. Information stored in the mobile subscriber characteristics database 112, location (location) information 2408, or time information 2410 can also be used in the correction 244 process.

  FIG. 5 shows the query results ordered (ordered) based on the association of the query input 120 with additional data sources, such as the mobile subscriber characteristics database 112, filter algorithm facility 144, location database 2408, and / or time data 2410. ) (500), display (502), and show a generalized process for prioritizing sponsorship 504. Prioritization of the array 500, display 502, sponsorship 504 may require one or more of these additional data facilities, as well as any data facility, as required. It is also possible not to.

  In some embodiments, the methods and systems disclosed herein may be used with any of the features 112 described herein and documents incorporated herein by reference. Can be configured to provide an optimized search based on mobile subscriber characteristics 112, including any of the characteristics described in. Accordingly, these methods and systems can include providing a search function adapted to the mobile device and adapting the search function based on the subscriber characteristics of the mobile device, where Subscriber characteristics are obtained at least in part from a mobile subscriber data facility managed by a mobile device service carrier (such as a carrier).

  In some embodiments, the adapted search function is an implicit query, active query, unambiguous action, retrieval (or search) function, filtering function, presentation function, routing function, or search result search or presentation. Other functions or actions related to the start, processing, or completion of

  FIG. 6 illustrates a mobile communication search facility 142 in accordance with the principles of the present invention. In this embodiment, wireless provider 108 facilitates voice access from mobile communication facility 102 via voice gateway 602. Voice gateway 602 can be, for example, a telecommunications router. Information related to what voice call was made or received by the mobile communication facility 102 may be stored in the access information database 608. Once the voice access information is stored in the access information database 608, this information can be retrieved by a personal filter 144, which processes the voice driven information and relates to its access. You can get more information. For example, the personal filter 144 may perform a reverse phone number process for calls (or phone calls) received by or made by the mobile communication facility 102 to generate the call. Information about called facilities (such as stores) and individuals can be determined. Such information can be matched with the time when the call was made, the call duration, and who started the call. Information related to voice calls can be further processed, or inferences can be made from information indicating user preferences. For example, if a user calls a take out restaurant almost every day at lunch time, he guesses that the user is calling more places where he can take out for lunch can do. Similarly, if the user has made 10 calls to different new car dealers in the last two weeks, it is assumed that the user is buying a car. This information can be used in conjunction with a collaborative style filter (processing within the personal filter 44) to infer future behavior or likes and dislikes based on similar behaviors of other people.

  Access information can also be collected based on internet activity via the internet gateway 604. Search queries, clickthroughs, etc. can be tracked and stored in the access database 608 for retrieval from the personal filter 144. As with voice information, web interaction data can be manipulated, and future behavior, likes and dislikes can be predicted. When monitoring the behavior of the Internet, activities inside the garden and outside the garden can be tracked.

  The position information and time information can be tracked and stored in the position information database 612. Similar to voice information and web interaction information, location and time information can also be used by the personal filter 144.

  User information 112, such as personal information and information used to set a user account for the wireless provider 108, can be maintained in a database accessible by the personal filter 144.

  The personal filter 144 receives a search query from the mobile communication facility 102, retrieves information from each of the databases 612, 112, and 608, processes all the information through an optimization algorithm, and performs an optimized search on the results. can do. In addition, results can be obtained and processed using personal filter 144 along with information related to other mobile communication facilities to produce filtered results for mobile communication facility 102. Can do.

  Although the databases 612, 112 and 608 are illustrated as separate databases, it should be understood that they can be combined into one or more databases, such as a relational database. Although the personal filter 144 is illustrated as being in the area of the wireless provider 108, the personal filter 144 is present elsewhere on the mobile communication facility 102 or within other related facilities (or devices). It should be understood that it is possible.

  7A-7C illustrate various form factors of mobile communication facilities that can be used with the systems described herein. FIG. 7A shows a candy bar phone, ie an open faced fixed cell phone. FIG. 7B shows a folding mobile phone, and FIG. 7C shows a sliding mobile phone.

  8A-8C illustrate various form factors of mobile communication facilities that can be used with the systems described herein. FIG. 8A shows a PDA phone with a touch screen and a full QWERTY keyboard. FIG. 8B shows a PDA phone with a two-letter-per-key keypad with two characters assigned to one key. FIG. 8C shows a slide-up mobile phone with the keypad visible.

  FIGS. 9A-9D illustrate the progression of the user interface screen 400 associated with a search on the mobile communication device 102. The user interface screen can be generated by the client application interface described above. Beginning with screen shot 9A, a query input facility 120 is provided. A logo 902 can be labeled on this screen and a suggestion box 908 can be provided. As one example based on this interface, a simplified search query “Br Sp” can be typed into the search query input facility 120. The disambiguation facility 140 (not shown in this figure) can operate with a personal filter 144 (not shown in this figure) to unambiguate partially entered terms. In addition, the suggestion facility may operate such that suggestions for partially entered search queries are presented in search box 908 (not shown in this figure). If the first page of the proposal does not contain the desired search query, more results can be displayed by activating the down arrow 924. Navigation equipment 910 can be provided. The navigation facility is, for example, a multi-directional joystick style keypad on the surface of the mobile communication facility 102, a touch screen, a keypad, or the like. The navigation facility 910 (as indicated by the darkened arrow indicating the lower position) can be used to highlight “Britney Spears”. When “Britney Spears” is highlighted (910), the navigation facility 912 is used to select a category (as indicated by the darkened center square) and as indicated by the darkened right arrow. ) Can be deployed. When the proposed “Britney Spears” is selected and expanded, a category 914 of search results can be presented.

  FIGS. 10A-10B illustrate some further screen shots in the progression of screen shots associated with searching from the user interface of the mobile communication facility 102. The search result—in this case, a song related to Britney Spears—is selected (1002). When this song is selected, delivery options can be presented to the user. For example, the user can be presented with a preview option 1004 for viewing a song. The user can also be presented with content-related options that indicate how (or how) to use the content 1008, so that the content is properly formatted, installed, and one or more appropriate applications Or it can be associated with one or more devices and / or the user can be presented with options for different file types 1010.

  FIG. 11 illustrates a scenario where a user 1104 of a mobile communication facility 102 desires to obtain relevant search results using his mobile communication facility 102. Before the search, the user's presence, the user's personality (or appearance), the user's phone habits, the user's web (browsing) tendency, information about other people's habits, options are presented There is already information related to speculations about other people's behavior and other information that can be used in developing results for this particular user 1104. For example, the user can be connected to the wireless service provider 108 directly or via another facility. By interacting with the wireless service provider 108 (such as dialogue), the user can open content (public content) 138, information in the area of the wireless provider 108, walled garden content 132, carrier rules 130, mobile subscriber characteristics information. 112, sponsor information 128, information such as time information (eg, local time or time associated with other locations), location information indicated by location equipment 110 or provided via location equipment 110 over the Internet. Can be obtained through. Any or all of this information is processed by a personal filter 144 (eg, a collaborative filter) within the mobile search host facility 114 to refine the search query or the result is a user 1104 at the mobile communication facility 102. The results can be improved (filtering: removing unwanted ones) before being provided to.

  The implicit search scenario associated with FIG. 11 can be as follows. A person 1104 is walking down the street at 7pm. The location of the mobile communication facility 102 is determined using a GPS system (ie, in relation to the location facility 110). This position is then stored. Advertisers interested in the time of a periodic implicit search, or because the user ’s habits indicate that the user is seeking immediate results, or who are interested in pushing the ad 174, or because there is a local sale (sale on the land), or because there is an activity nearby (such as an event), or for other temporary reasons, An implicit search is initiated because there are other reasons based on activity or other reasons for initiating an implicit search. Once the search is initiated, the stored location information can be transmitted to the mobile search host facility. The mobile search host facility 142 may also collect information from other relevant sources (eg, mobile subscriber characteristics database 112, sponsor information database 128, carrier rules 130). The mobile search host facility now has several data sources (eg, mobile subscriber characteristics database 112, sponsor database 128, content 132, carrier rules, etc.) that are available to the user's location, time, and / or mobile search host facility 114. 130 and other information related to the open web content 138), and is ready to perform a search based on personal filters in the mobile search host facility 114. All of this information can indicate that now is the approximate time for the user 1104 to have a meal (dinner), which causes the mobile search host facility 114 to send the results regarding the meal to the mobile communication facility 102. Can be provided. In these results, the sponsor may have participated in a search buy / sell auction (search marketing auction) in an attempt to send the sponsor's information to the user's mobile communication facility 102. For example, a restaurant in building 1102C may be a high bidder for a meal-related keyword auction within 5 miles of another building 1102C where user 1104 is located, in which case the user 1104 provided When interacting with the restaurant information (access, etc.), the restaurant becomes a sponsor and information that is desired to be displayed on the mobile communication facility 102 is displayed. This information can be prevented from being presented until the user decides to view the search results (although it may not have been presented before). If the user 1104 does not interact with sponsored results downloaded to the mobile communication facility 102, the sponsor does not have to pay the wireless provider 108 for fees for sponsored content. You may do it. If the user 1104 does not interact with restaurant information downloaded to the mobile communication facility 102, the restaurant may or may not pay the wireless provider 108.

  Although several embodiments with an implicit search have been described in connection with FIG. 11, it will be appreciated that the same or similar techniques can be provided for an explicit search. For example, the user 1104 may be in the area of the office building 1102A and looking for the office building 1102A. The user 1104 can enter a search query that includes the name of the office building 1102B, and the name of the office building can be combined with the user's location and time to better refine the search results for the user.

  In some embodiments, inventory items for third party incoming billing ads can be provided in the form of XML feeds, each of which includes keyword matching, advertiser and advertising information, bid price, Returns specific result data for each query regarding geographic filter settings. This information can then be analyzed and grouped into a result set (result set) stacked at the top of the list of “natural” yellow pages. A yield optimization algorithm can be used to ensure that each query is responded with a set of associated cashable (or profitable) paid content. The yield optimization algorithm simultaneously determines placement and rank taking into account several variables including relevance, geography, click-through / call-through rate, and bid price. Ultimately demographic / behavioral factors that can match relevance, in part, with keywords, location, and information provided in advertisements and / or assigned business categories Can be determined by a query string containing With respect to geography, only businesses that serve each geographic region (zip code, city, state (or country)) specified by the advertiser can be presented. The algorithm for click-through / call-through rate can also take into account how often the user actually calls the advertiser when determining what best matches the query. The bid price refers to the placement and rank of a given advertisement that is determined in part by the amount paid by the advertiser.

  In some embodiments, an advertiser can provide a user interface that enables the generation of advertisements and the selection of keywords to associate with advertisements and / or one or more service areas that can access the advertisements. Through this, it is possible to generate and manage its own mobile search call-in (pay-per-call) advertising campaign and bid on the service. For example, the advertiser may choose the ad title, the “Landing page” URL / address (the page that the user will be directed to instead of being displayed to the user), the “Display” URL / address (within the ad) And the original advertising content including the advertisement description (lines 1-2, for displaying the advertisement). Next, the advertiser can input a keyword (search phrase) in which the advertisement should appear. For keyword entry, manual entry (the advertiser can type / copy keywords manually), use of a keyword suggestion tool / thesaurus (the advertiser can use the estimated monthly search volume and maximum bid) , Synonyms (or synonyms) or related keywords) and / or bulk upload (advertisers can upload keywords in bulk when dealing with a large number of keywords) There are several ways to do this. Finally, advertisers have only users who are in (or reside in) a particular geographic region, only those that match a set of demographic user characteristics, and / or have a specific mobile communication facility 102 It can be desired to target only a subset of users, such as users only.

  Once the advertiser has selected one or more of the above conditions, the advertiser can set a specific or maximum price that is willing to pay for a click-through to his website. Bid, each keyword associated with a given ad, or any other criteria (or criteria), or a combination of criteria (or criteria) used by the advertiser for the purpose of placing the advertiser's ads Can be against. Each keyword can be bid individually or the advertiser can apply one bid price across all new keywords for a new advertisement. Advertisers could also view the highest bid for each keyword directly through the user interface to assess keyword competition and ensure that their advertisements appear in the desired location. The bidding process may also include an “Auto-Bid” feature that allows the platform to manage advertiser bids directly. For example, by specifying the desired location of the advertisement and the maximum amount that the advertiser is willing to pay for each click, the advertiser can monitor the competitive landscape and place the desired location ( Advertiser bids can be adjusted to pay only the minimum amount required to secure a spot) (at most, up to a specified maximum amount).

  In some embodiments, an advertiser provides a user interface that enables the generation of advertisements and / or selection of items to associate with advertisements and / or one or more service areas that can access the advertisements. Through this, it is possible to generate and manage its own mobile search pay-per-call advertising campaign and bid on the service. Advertiser must have a business name (or trade name), email address (or postal address) / contact address, telephone number (the number the advertiser wants to receive calls on, the ad must be a toll-free number generated by the system And / or enter general business contact information including a description of the advertisement. Additional information, including settings for the time / schedule that the advertiser can call each day (the advertiser can specify the time at which the ad is desired to appear), and features associated with each ad , Upload company logos to appear with ads, and enter coupon information (for example, advertisers can set campaign-specific discounts for users who arrive at specific ads) can do). The advertiser can then enter a keyword (search phrase) (an advertisement will appear in response to this keyword). For keyword entry, manual entry (the advertiser can type / copy keywords manually), use of a keyword suggestion tool / thesaurus (the advertiser can use the estimated monthly search volume and maximum bid) , Synonyms (or synonyms) or related keywords) and / or bulk upload (advertisers can upload keywords in bulk when dealing with a large number of keywords) There are several ways to do this. Advertisers may be users who are in (or reside in) a particular geographic area, those that match a set of demographic user characteristics, and / or users that have a particular type of mobile communication facility 102, etc. Only a subset of users can be selected for advertising. Advertisers can set a specific price that will be charged each time they receive a call through a pay-per-call system. Advertisers can see competitor prices by category in real time (real time) to ensure that their ads appear in the desired location and to maximize their performance. it can.

  In some embodiments, a keyword sales sponsored listing (both pay-per-click and pay-per-call) indicates that the advertisement is related to the business and category selected by the advertiser, and To ensure that the advertisement is determined to be properly relevant by the yield optimization algorithm, it can be subject to administrative and editorial review.

  In some embodiments, pay-per-click and pay-per-call advertisements are “paid” in that the advertiser is only charged for calls made successfully (such as by phone) via the interface of the mobile communication facility 102. It can be priced as “pay for performance”. Advertisers are not charged in the case of repeated calls, short calls (short calls, for example, wrong number calls or other negligent calls) and / or hangups or (line) disconnections It is possible to configure the platform. In addition to uniform per-call billing, an overage charge can be imposed on certain calls (eg, calls that exceed a given time threshold).

  FIG. 12 shows a prediction process associated with misinformation entered in the address bar 174 of the mobile communication facility 102. In this prediction process, the user can enter text (letters, sentences, etc.) 1202 in the address bar 174 of the mobile communication facility (MCF). After entering the text, the user can initiate a search for a URL associated with the text (1204). Following the search request, the mobile communication facility can present (or generate) an associated site (1214), or an error is presented (or generated) if the URL is not found or available ( 1212). When an error is returned, equipment designed to predict the desired site can be utilized. This site prediction facility may reside, for example, in a mobile communication facility, a wireless provider, or other related facility.

  Predictions associated with step 1218 can be made clearer facilities (eg, described herein in connection with FIG. 1), correction facilities (eg, described herein in connection with FIG. 1). Or based on other facilities designed to predict what sites the user intends to visit. For example, the text entered in the address bar 174 did not include “.com”, was mistyped or misspelled, or the correct extension was “.net” Or it may have been correctly associated with the URL unless there was a fact that the text contained incorrect extension information. The prediction facility associated with step 1218 may include (or perform) a process of including or replacing the extension to find the relevant website. Another example of misinformation included in the address bar 174 is that the text has been typed “wwe.” Instead of “www.” Or before the URL, such as a mistype associated with a prefix (prefix). May contain a comma instead of a period). The prediction facility associated with step 1218 may include (or perform) a process of including prefix information or replacing prefix information to find an associated website. Additional examples of misinformation included in the address bar 174 may include a user mis-spelling a URL, entering a shortened URL, or entering a search term instead of a URL. The prediction facility associated with step 1218 may go through (or implement) the process of checking (checking) the spelling of the text and correcting the text with what is recognized as the intended destination site. it can. In the process of predicting and correcting text for text input that gives false indications, the prediction facility can use other techniques to assist the user. These techniques may be better suited to, for example, the techniques described in connection with corrections, unambiguousness (removal of ambiguity) described herein (eg, in connection with FIG. 1), and search queries. There is a technology to assist users in narrowing down.

  Once the site is predicted by step 1218, the predicted site can be entered (1220) and provided (or presented) to the mobile communication facility 102. The process 1218 of predicting the desired site may also include the step of predicting the site and then searching 1224 for the predicted site. If the predicted site does not exist or does not respond, the prediction facility associated with the prediction step 1218 can improve the prediction and search again. This process can be performed several times, for example, until a predicted site is located, or until the process times out due to some preset time-out period.

  In some embodiments, the process of predicting a desired site from misinformation entered in the address bar 174 of the mobile communication facility has no site for or responds to this misinformation. After receiving (1212) the indicator, a step 1218 of predicting the desired site may be included. This prediction 1218 may include corrections, unifications, or other such techniques as described herein. For example, the prediction may include using information related to the mobile communication facility (eg, mobile subscriber characteristic information) to assist in the disambiguation or correction of erroneous information. Once the prediction is made, for example, the prediction can be tested (1224) (eg, a search for the associated URL can be performed), and the prediction results can be presented to the user as a suggestion (1222), Alternatively, they can enter and present 1220 a site related to the prediction.

  FIG. 13 illustrates a search process 1300 based on misinformation entered in the address bar 174 associated with the mobile communication facility 102. In this search process, the user can enter text 1202 in the address bar 174 of the mobile communication facility. After entering the text, the user can initiate a search for a URL associated with the text (1204). Following the search request, the mobile communication facility can present (or generate) an associated site (1214), or an error is presented (or generated) if the URL is not found or available ( 1212). When an error is returned, facilities designed to search the desired site or other information related to the entered text can be utilized. This site search facility may reside, for example, in a mobile communication facility, a wireless provider, or other related facility.

  When error 1212 or other indication is generated indicating that the desired site is not available, the text entered in address bar 174 is used as a search query (eg, the text described in connection with FIG. 1). (In a manner similar to that entered in the search query facility). For example, if the text is ambiguous, it can be unambiguous, the text can be corrected (eg, spelling can be checked and corrected), or the query Proposals related to, unambiguous queries, or corrected queries can be generated (or presented) to the user. Once the search query, corrected search query, or unambiguous search query is determined, these can be used to perform a search of results (1304). This search may generate results and / or generate suggestions or other relevant information (1308). For example, as disclosed herein in connection with other embodiments (eg, in connection with FIG. 1), search results or suggestions may be displayed as information related to mobile communication facility 102 (eg, mobile subscribers). (Characteristic information) can be generated in cooperation (or linked). In some embodiments, algorithmic equipment 144 (eg, described in connection with FIG. 1) is used in conjunction with information related to mobile communication equipment to better predict what the user is looking for. be able to.

  In some embodiments, the process of searching for information related to misinformation entered in the address bar 174 of the mobile communication facility has no site for or responds to this misinformation. After receiving 1212, the step 1302 of generating a search query from the text entered in the address bar 174 may be included. This search query (1302) may include corrections, disambiguations, or other such techniques described herein. For example, generating (or expanding) a search query can include using information related to the mobile communication facility (eg, mobile subscriber characteristic information) to assist in the disambiguation or correction of misinformation. Once the search query is created, the search results and / or suggestions or recommendations (or recommendations) and / or other information related to the text entered in the address bar 174 may be displayed to the mobile communication facility user. Can be presented.

  FIG. 14 shows a processed search query process 1400 based on misinformation entered in an address bar 174 associated with the mobile communication facility 102. In this search process, the user can enter text 1202 in the address bar 174 of the mobile communication facility. After entering the text, the user can initiate a search for a URL associated with the text (1204). Following the search request, the mobile communication facility can present (or generate) an associated site (1214), or an error is presented (or generated) if the URL is not found or available ( 1212). When an error is returned, facilities designed to search the desired site or other information related to the entered text can be utilized. This site search facility may reside, for example, in a mobile communication facility, a wireless provider, or other related facility.

  The text entered from address bar 174 may be processed (1402) by a disambiguation facility, a correction facility, or other facility configured to change the text to a form more suitable for retrieval at a mobile communication facility. it can. The processed query can then be used as a search query (1404) and a search can be performed. Results, suggestions, and / or other information related to the processed query can be generated and displayed on a display associated with the mobile communication facility 102.

  FIG. 15 shows a redirection process 1500 based on misinformation entered in the address bar 174 associated with the mobile communication facility 102. In this redirection process, the user can enter text 1202 into the address bar 174 of the mobile communication facility. After entering the text, the user can initiate a search for a URL associated with the text (1204). Following the search request, the mobile communication facility can present (or generate) an associated site (1214), or an error is presented (or generated) if the URL is not found or available ( 1212). When an error is returned, facilities designed to search the desired site or other information related to the entered text can be utilized. This site search facility may reside, for example, in a mobile communication facility, a wireless provider, or other related facility.

  Following the error or other indicator (1212) indicating that the site is not available, the redirected site can be selected (1502). This redirection (1502) can be based on a table, algorithm, or information indicating the correct site associated with the originally unavailable site. For example, an unavailable site can generate information indicating that there is an associated site. For example, a referenced URL can be provided. Given this redirection information, the mobile communication facility can be redirected (eg, connected) to a new site.

  In some embodiments, information related to the mobile communication facility can be used to redirect the user to the redirected site. For example, the user may misspell the URL, and information related to the mobile communication facility can indicate what the user intended to enter. For example, the mobile characteristics information may include information indicating that the user has recently viewed a site with a URL that is very similar to the URL that was mistyped, in which case the previously visited site is Can be presented to the user. In some embodiments, the user may be presented with an indication that the entered URL is not available and that the process of proposing an alternative has been used.

  In some embodiments, the algorithm facility 144 may assist with redirection, searching, text processing, results presentation, suggestions, or other methods of managing information entered in the mobile communication facility address bar. . The algorithm facility 144 can use information related to the mobile communication facility 102 in the process of determining what information the user is most interested in. Algorithmic equipment can be, for example, collaborative filters or personal, and these filters can use information from the mobile characteristics database in the process of delivering targeted results to the user.

  Another aspect of the invention relates to handling errors associated with search queries and address queries entered into a mobile communication facility. In some embodiments, error handling can be performed by software on the mobile communication facility. In some embodiments, error handling is performed by software that is remote from the mobile communication facility (eg, at a server associated with the wireless provider 108 or at a server associated with the wireless communication facility 104). be able to. In some embodiments, error handling can be performed in part using software processing at the mobile communication facility and in part using software processing on a platform remote from the mobile communication facility. .

  FIG. 16 illustrates an error handling method 1600 where error handling is performed at least in part at the mobile communication facility 102. In this embodiment, the mobile communication facility can be used to communicate an address search request (eg, associated with an address entered in the mobile communication facility's address search bar) to the server facility 1602. The server can be, for example, a server associated with a wireless provider. If such a detected address or URL does not exist, or if the detected address is inactive or has an error, generate an error 1604 indicating that at the mobile communication facility Can do. This error may be similar to (or similar to) the error 1212 described in connection with FIGS.

  Once the error 1604 or the like is generated, the software platform of the mobile communication facility 102 can respond to this error in various ways (eg, error handling associated with FIGS. 12-15). For example, as pointed out in connection with FIGS. 12-15, the software of the mobile communication facility 102 can predict (1218) a desired site and use text as a search query (1302). Further, the entered text can be processed (1402), the mobile communication facility can be redirected to another website (1502), or processing can be performed in response to the error 1604. Following error handling, the mobile communication facility can generate and communicate an additional request 1608 for information. This can be similar to the request for information described in connection with FIGS. For example, a request can be made to enter a newly predicted website (as described in connection with FIG. 12). Following the request to enter the newly predicted website, an error or the like can be generated and the process can be performed again (1224). Ultimately, the mobile communication facility 102 can receive an indication of a predicted site (indicating a predicted website) or the predicted site can be presented. As another example, a new request 1608 is processed as a search query or as intended to be sent to a search engine, as described in connection with FIGS. Query). As yet another example, the new request 1608 can be the redirected request described in connection with FIG. It should be noted that the user may intentionally place the search query in the location box.

  FIG. 17 illustrates an error handling process 1700 where error handling is performed, at least in part, away from the mobile communication facility 102. In this embodiment, the mobile communication facility can be used to communicate an address search request 1702 (eg, related to an address entered in the address search bar of the mobile communication facility) to a server facility associated with the wireless provider 108. . The server can be, for example, a server under the control of a wireless provider, or the server can be associated differently. If no such detected address or URL exists, or if the detected address is inactive or has an error, an error 1704 indicating that at the server associated with the wireless provider 108 Can be generated. This error may be similar to (or similar to) the error 1212 described in connection with FIGS.

  When error 1704 or the like is generated, the server software platform associated with wireless provider 108 may respond to this error in various ways (eg, error handling associated with FIGS. 12-15). it can. For example, as pointed out in connection with FIGS. 12-15, the server software can predict (1218) a desired site, use text as a search query (1302), and The entered text can be processed (1402), the mobile communication facility can be redirected to another website (1502), or processing can be performed in response to the error 1704. Following error handling, the server can generate and communicate an additional request 1708 for information. This can be similar to the request for information described in connection with FIGS. For example, a request can be made to enter a newly predicted website (as described in connection with FIG. 12). Following the request to enter the newly predicted website, an error or the like can be generated and the process can be performed again (1224). Ultimately, the mobile communication facility 102 can receive an indication of a predicted site (indicating a predicted website) or the predicted site can be presented. As another example, a new request 1708 is processed as a search query or as intended to be sent to a search engine as described in connection with FIGS. Query). As yet another example, the new request 1708 can be the redirected request described in connection with FIG.

  One aspect of the present invention relates to providing a sponsored link (a sponsored link, hereinafter referred to as a sponsored link). In some embodiments, a sponsor has sponsor information (eg, bid information, content presented when a successful bid is made, contact information, device compatibility information, a profile targeted by the sponsor, a sponsor Provide an interface that allows the user to enter the target location). For example, sponsorship facility 162 (eg, described in connection with FIGS. 1 and 2) may be adapted to a sponsorship input facility. Sponsorship facility 162 may also perform other functions related to providing sponsored links to mobile communication facilities. For example, the sponsorship facility 162 can facilitate the bidding process and / or provide (or present) sponsored content to the mobile communication facility. In some embodiments, information related to the mobile communication facility (eg, mobile subscriber characteristic information) may be used in the sponsored link process.

  FIG. 18 shows a sponsored content facility 1800 where the mobile communication facility 102 communicates with the wireless provider 108. The sponsorship facility 162, which can be part of the mobile search host facility 114, can comprise a sponsor input facility 1804, where the sponsor can provide information related to sponsored content, bids, search criteria, etc. The process of entering can be started. Sponsorship facility 162 manages a bidding facility 1812 for handling bidding processes among several sponsors, a payment system 1810 for processing payment transactions (payment transactions) related to sponsored content, and managing sponsored content. And / or a sponsored link / content facility 1808 configured to provide. The sponsor may be associated with a server (134) application configured to access the sponsored content database 128 and the sponsor payment system 1802.

  In some embodiments, the sponsor can enter a bidding process to provide sponsored content at the mobile communication facility 102 through the sponsor input facility 1804. Sponsors can provide bid information (such as the highest bid price for a keyword match (or keyword match)), content information, compatibility information, and the like. When the sponsor enters the sponsor process via the sponsor input facility 1804, it is possible to obtain the right to display the sponsored content on the mobile communication facility in exchange for the bid price. A user can enter a search query at the mobile communication facility 102 and the query can be sent to a bid facility 1812 where a bid process is performed to determine which sponsored content is mobile communication facility. 102 can be determined. As a result of the bidding process, a successful bid for certain sponsored content 128 identified in the bidder information uniquely indicated during the entry process is determined. For example, the sponsor may have stated that a link or other content 1808 should be provided (or presented) to the mobile communication facility when making a successful bid.

  The sponsor can provide the mobile communication facility 102 with purchaseable content, and the user can purchase the content via the mobile communication facility 102 and pay for the content via the wireless provider 108. it can. For example, the content can be a downloadable ringtone, music file, video file, wallpaper, and the like. The sponsor can choose to charge for such content via the wireless provider's charging facility 1810. This can provide convenient and / or secure and / or reliable user transactions (user transactions). Users can comfortably purchase content through the wireless provider because their wireless provider can provide more appearances than those provided from known sources. This can generate more than an impression of “walled garden” from the user's perspective, while users can search for and / or search for such content on the open web (or public web). To be able to receive. If the sponsor allows payment of content through the wireless provider payment facility 1810, the wireless provider 108 may receive a portion of the user's payment (or any other compensation) in return for billing services. ) Can be received.

  In some embodiments, the sponsor payment facility 1802 can be used to make payments for sponsored links that have been awarded and / or presented to the mobile communication facility 102. For example, when sponsored content is awarded and / or presented to the mobile communication facility 102, the billing facility 1812 may request payment of a bid price from the sponsor payment facility 1802. In this case, sponsor payment facility 1802 may process payment to wireless provider payment facility 1810, for example.

  FIG. 19 illustrates a sponsor input facility user interface 1900 that can be provided to the sponsor when the sponsor interacts with the sponsor input facility 1804. The user interface 1900 can include a condition input facility 1902 where the sponsor can input conditions that are important for bidding to place sponsored content. For example, the criteria (or conditions) input to the condition input facility 1902 are the keywords, phrases, terms, terminology (lingo), sms code, user profile, mobile communication facility display type (type), mobile communication facility Type, phone type, mobile communications equipment, mobile communications equipment processor type or processor capacity, mobile communications equipment operating system, mobile communications equipment third party software, mobile communications equipment platform characteristics, mobile communications equipment audio System, location, user gender, user purchase history, user age, preferences, click history, call (call) history, time, date, mobile communication area code (area code), user home address, work Address, Areas where there is a house, the region where there is a workplace, can be associated with, such as the mobile subscriber characteristics.

  The user interface 1900 can also include a bid entry facility 1904. The bid entry facility can provide sponsors with the ability to enter bid prices and corresponding bid conditions. For example, the highest bid price can be associated with conditions such as keyword relevance matching (keyword relevance matching). In some embodiments, the highest bid is determined by a simple match condition (eg, keyword match), or a more complex string or weighted term string, event, or characteristic. Can be associated with For example, a sponsor can provide a maximum bid price of $ 0.10 for a keyword match (keyword matching), while a bid price of $ 0.15 for a keyword and location combination, or A bid price of $ 0.20 can be offered for the combination of keyword, location and phone type. As another example, a sponsor may provide a bid price of $ 0.15 for a bid related to location and time when the search is an implicit search. Some examples of bid conditions related to bid prices have been presented, including conditional matching, weighted function matching, algorithm-based matching, or any other type of rule (rule) based algorithm, heuristic, Or, it should be understood that any type of matching can be included, including but not limited to other matches.

  In some embodiments, sponsors who wish to provide their content to mobile communication facilities include, but are not limited to, advertisements, promotional notices, offers (or special offers), etc. Multiple menu formats for generating sponsored content can be presented. For example, the menu system can provide an entry menu to the sponsor, in which the sponsor can display the title (or title) of the sponsor content, including a URL, street address, telephone number, or other contact information. ) Can be generated. Other descriptive text can be entered in line units, paragraph units, and / or page units.

  In some embodiments, a plurality of menus for selecting a type of mobile communication facility that the sponsor wishes to present sponsor content to a sponsor who wants to provide its content to the mobile communication facility. A format can be presented. For example, a sponsor may wish to select a subset of mobile communication equipment that best fits the presentation of the sponsor's content due to technical requirements for optimal presentation of the sponsor's content. Sponsors are models of mobile communication equipment related to other user characteristics that the sponsor wants to target (eg, mobile phone models that are well known among college students) (Or model)) can only be presented.

  In some embodiments, sponsors wishing to provide their content to a mobile communication facility select the mobile communication facility platform and / or software type that the sponsor wants to present the sponsor content to Multiple menu formats can be presented. For example, a sponsor may have content that requires a device compatible with Java (trademark). Thus, it may be desirable for sponsors to choose to present sponsor content only to Java-enabled mobile communication facilities.

  In some embodiments, presenting a plurality of menu formats for selecting and associating keywords and / or key phrases with sponsor information to sponsors who wish to provide their content to a mobile communication facility. Can do. These menus can present individual words, a list of words, and / or phrases for which the sponsor can enter bid prices. The bid price can be a specific price, a price range, or the highest price that the sponsor is willing to pay to associate the sponsor's content with that language.

  In some embodiments, a keyword suggestion can be presented to a sponsor who wishes to provide his content to a mobile communication facility based on keywords entered and / or selected by the sponsor. . For example, a thesaurus can be used to automatically present additional keywords to the sponsor that are related to the keywords that the sponsor has expressed interest in bidding.

  In some embodiments, sponsors wishing to provide their content to a mobile communication facility may be presented with multiple menu formats for selecting and associating geographic variables with sponsor information. These menus can present individual area codes, city names, state names, country names, locations (locations) based on GPS information entered by the user and / or obtained from location equipment. . Geographic information can also be presented in relation to other mobile subscriber characteristics. For example, a sponsor doing a hotel business (or inn business) is interested in providing sponsored content only to the user who is outside the town and / or normal work area where the user currently lives. There may be.

  In some embodiments, sponsors wishing to provide their content to a mobile communication facility may be presented with multiple menu formats for selecting demographic variables and associating them with sponsor information. it can. These menus can present individual demographic variables, such as age, gender, race, address, income, billing (or billing) history, purchase history, etc., contained in the mobile subscriber characteristics database.

  In some embodiments, sponsor content may be displayed on the mobile communication facility in order of decreasing rank based on the sponsor's bid price.

  In some embodiments, sponsor content may be displayed on the mobile communication facility in order of decreasing rank based on the amount of shared revenue earned from the sponsor.

  In some embodiments, sponsored content may be displayed and / or arranged at the mobile communication facility 102 based at least in part on using time as a condition.

  In some embodiments, sponsor content is displayed and displayed on the mobile communication facility 102 based at least in part on mobile subscriber characteristics such as user, device type, geography, transaction, and / or history. Can be arranged.

  In some embodiments, sponsored content may be displayed and / or arranged at the mobile communication facility 102 based at least in part on the relevance of sponsored content. For example, the relevance may be based on information contained in sponsor content and keywords entered by the user at the query input facility 120. Relevance can be based on sponsor content and mobile subscriber characteristics such as user, device type, geography, transaction, and / or history.

  In some embodiments, sponsored content may be displayed and / or arranged at the mobile communication facility 102 based at least in part on a grouping (or group) or collection of mobile subscriber characteristics. For example, sponsored content can be displayed based on a user's age range (eg, 20-30 years old).

  In some embodiments, the amount payable as a result of the sponsor billing process may be processed within the wireless provider's billing system. For example, when a sponsor enters a wireless provider's billing system, the sponsor can contract with the wireless provider so that payment for any provided sponsored content is made. This payment can be made, for example, directly from the sponsor to the wireless provider. In some embodiments, a user of a mobile communication facility can interact with sponsored content (eg, click on a sponsored link) and conduct a transaction within the sponsored content (eg, Users can purchase music downloads, ringtones, wallpapers, etc.). In such an embodiment, the purchase price of the purchased content may be stated on the bill of the user's wireless provider rather than charged by the sponsor.

  In some embodiments, the sponsor's website can be evaluated to determine the frequency of occurrence of keywords and / or key phrases. Knowing the frequency of keywords and / or key phrases, a site relevance score can be obtained that indicates the relevance between the keywords and the content of the sponsor's website. This relevance score is then used to assist the sponsor's billing process so that the sponsor concentrates the sponsor's funds on keywords and / or key phrases that have the most relevance to the sponsor's content. Can be made easier.

  In some embodiments, user behavior of the mobile communication facility can be automatically collected and the bid price in the bidding system can be adjusted to reflect the user behavior. For example, user calls (or phone calls), clicks, click-throughs, purchases, and yield optimization can be automated and used to change the minimum bid or maximum bid associated with a keyword.

  In some embodiments, an editorial review process may be used to assess the adequacy (relevance) of selection by the sponsor of conditions (or criteria) for associating sponsor content. For example, it is inappropriate for sponsors to associate adult content (adult content) with keywords that are generally associated with children's interests. The editing process can assist in identifying and correcting (or removing) such disparities.

  In some embodiments, automated spider tools can be used to monitor sponsor content changes periodically to determine sponsor link reliability. For example, to the extent that sponsor content previously associated with a keyword via the bidding process is no longer reliable (ie, the content is no longer placed where the link leads the user) The site may be updated. When this happens, the system can send a warning to the sponsor indicating that the sponsor content link is not reliable enough. Those links can function to increase the overall reliability of the system.

  As shown in FIG. 20, receiving a web page request from a query facility of a mobile communication facility 102, receiving information related to the mobile communication facility 102, and at least partially based on information related to the mobile communication facility 102 The advertisement 2004 may be provided (or presented) to the mobile communication facility 102 based at least in part on the association of one advertisement 2002a to the web page. For example, a user of the mobile communication facility 102 can initiate (or issue) a search query consisting of an explicit text query spelled with the musician's name. Search results that may be presented to the user's mobile communication facility 102 may include advertisements 2002a, 2002b, a musician's CD website, the musician's performance video, and the like. Alternatively, the user of the mobile communication facility can enter an address request (eg, an Internet URL) that requests a specific website dedicated to the musician. This address request may be associated with advertisements and other websites related to the musician's CD, the musician's performance video, and the like. Use information about the mobile communication facility 102 (eg, video streaming capabilities of the mobile communication facility) to determine which advertisement / web page 2008 results can be successfully provided to the user's mobile communication facility 102 be able to. This information can then be used to pair (or set) web pages and advertisements 2004 (each of which can be displayed on the display of the user's mobile communication facility 102).

  In some embodiments, an implicit query can be received from a user of the mobile communication facility 102 and used at least in part to obtain relevance with the advertisement 2004. For example, mobile subscriber characteristics 112, carrier business rules 130, mobile communication facility 102 information can be linked (or concluded) to time (or time), location (or location), or similar situations, to the user, Suggested pairs (combinations) of related advertisement-web pages 2008 can be proposed. The recommended advertisement 2002 can be paired with the presented web page before, during, or after displaying the result of the advertisement 2002. The content request can be made by an implicit query request based at least in part on the mobile subscriber characteristics 112. For example, the user's mobile subscriber characteristics 112 may include the user's date of birth. Thus, an implicit query can be generated for the user's birthday to select an advertisement 2004 related to the user's birthday celebration, a customer discount on the user's birthday, and the like. The content request can be made by an implicit query request based at least in part on the characteristics of the user's mobile communication facility 102. For example, if the type of mobile communication facility 102 is associated with demographic data (eg, age), an implicit query may be relevant to a user of the type of mobile communication facility 102 2004 Can be started (or emitted) to select.

  In some embodiments, a user's previous search activity (search activity) and search results can also be used to generate an implicit query request for the user. Previous search activities may include transactions (such as transactions), search queries, website visits, and other actions (or activities) initiated by the user at the mobile communication facility 102. The geographic location (or geographic location) of the mobile communication facility 102 facilitates the generation of implicit queries that include, but are not limited to, products and services that are geographically close to the user's current location. be able to. To generate an implicit query, the current time can be used independently of or with other information. For example, the independent fact that now is noon can initiate an implicit query for a restaurant serving lunch. Similar to this restaurant example, transport, food, theater, sports, entertainment (entertainment), movies, corporations, jobs, banks, post offices, postal facilities, gas, similar processes to generate meaningful recommendations , Directions, multiple places, location, navigation (or sailing), taxi, bus, train, car, airport, babysitter, service provider, product provider, drugstore, drive-through, bar, club, movie time, It can be applied to other services and products, including entertainment time, news and local information.

  In some embodiments, the advertisement 2002 may be provided to the mobile communication facility 102 based at least in part on information related to the mobile subscriber characteristics 112. This information includes age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income range, date of birth, place of birth, employment Individual demographics included in the mobile subscriber characteristics database 112, such as a person, job title (or title), length of work, organization, or other such information described herein Variables can be included. Mobile subscriber characteristics 112 can be associated with a personal filter. Mobile subscriber characteristics can be used with collaborative filters. The mobile subscriber characteristics 112 can include a set of user characteristics or can include a range of values. The range of the user characteristic value may be a range of demographic data of the user. The range of the user property value may be a behavior range or an age range.

  In some embodiments, the mobile subscriber characteristics 112 may generate parameters that limit the search results for the advertisement 2002 to those associated with a mobile subscriber characteristic 112 or a profile of multiple characteristics. Thus, in the display of the set (s) of advertisement 2002 results, omit information, prioritize information based on the presence or absence of mobile subscriber characteristics 112 (eg, sponsor link to other Display in preference to everything), highlight a subset (subset) of the set of search results, or rearrange (or determine) the display order of the information. Examples of representative elements that can be stored in the mobile subscriber characteristics database 112 include location associated with the user, personal information, web interaction (interaction with the web), e-mail interaction (or e-mail interaction). Action), messaging interaction (or message interaction), billing (or billing) history, payment history, typical billing charges, time of day, duration of online interaction (online interaction), number of online interactions, family status, Occupation, transaction (transactions, etc.), previously entered search query, location (or location) history, phone number, device (or device) identifier, previously downloaded content type, previously viewed content, and ,visit Sites are included.

  In some embodiments, at least one advertisement 2004 may be associated with at least one web page based at least in part on information related to a combination of mobile subscriber characteristics 112 and mobile communication facility 102 characteristics. it can. This information can provide an indication as to what the user can look for at a given time and place. For example, a user can transport, food, theatre, sports, entertainment (entertainment), movies, corporations (company, etc.), work, bank, post office, postal facility, gas, direction, multiple locations, places, navigation (or navigation) ), Taxis, buses, trains, cars, airports, babysitters, service providers, product providers, drugstores, drive-throughs, bars, clubs, movie times, entertainment times, news, and local Search for information.

  In some embodiments, the advertisement 2004 can be provided (or presented) to the mobile communication facility 102 based at least in part on information related to the mobile communication facility 102. This information may match the search results of advertisement 2002 to (or compatible with), or related to, or suitable for presentation to a given type of mobile communication facility 102 Can be generated. Thus, in displaying the set (one or more) of advertisements 2002 results, omit information and prioritize information based on the presence or absence of mobile communication facility 102 or the characteristics of mobile communication facility 102 (E.g., display sponsored links in preference to all others), highlight a subset (subset) of a set of search results, or rearrange (or determine) the display order of information it can. Examples of representative elements that can be stored in the mobile subscriber characteristics database 112 include search history, parental controls, carrier business rules 130, display resolution, processing speed, audio capabilities, video capabilities, and other technologies. Characteristics are included. For example, the advertisement 2004 can be associated only with a subset of the model of the mobile communication facility 102 that is most suitable for presenting the content of the content 2004 because of the technical requirements for the content to be optimally presented. For example, the advertisement 2004 may have content that requires a Java-enabled device. Therefore, for the advertisement 2004, it may be desirable to present the content only to Java-compatible mobile communication facilities.

  In some embodiments, the compatibility of advertisements and web page content with the type of mobile communication facility 102 is at least in part by tracking the interaction of multiple mobile communication facilities 102 with such content. Can be determined (or can be determined based at least in part on the tracking). Information related to the advertisement and web interaction can be stored in a database, wherein a portion of the information includes an identifier identifying at least one mobile communication facility 102 from a plurality of mobile communication facilities, the information Predicts the suitability between the mobile communication facility 102 and the content based in part on how much content interaction has occurred. The prediction of the compatibility of the mobile communication facility 102 with the content can be based in part on how many interactions have occurred in the user's past. Content can be downloaded, programs, files, executable files, ZIP (compressed) files, compressed files, audio, and video. Advertisements or web interactions can be hyperlink clicks, downloaded content instructions (or downloaded content instructions), and / or downloaded program instructions (or downloaded program instructions).

  In some embodiments, advertising content may be associated with web page content and at least one mobile subscriber characteristic 112 and / or at least one mobile communication facility 102 characteristic.

  In some embodiments, the advertisement 2004 can be associated with at least one web page based at least in part on information related to the mobile communication provider. Information related to mobile telecommunications providers includes graphical trademarks (trademarks), audible signals, voice recordings of people reading the mobile telecommunications provider's slogan trademark, mobile telecommunications providers Video streams such as, but not limited to, unique audio tones or combinations of tones, or audio-visual commercials.

  In some embodiments, past operations or other information regarding the mobile communication facility is stored at a remote server 134 and database 138, wireless provider data facility 124, mobile communication facility, or other similar facility; It can be accumulated and analyzed. Past behavior includes past content interaction, downloaded content, audio content streaming, video content streaming, content contained in Java cookies, content contained in temporary Internet files stored in mobile communication facilities , Past transaction information, etc. (but not limited to).

  In some embodiments, the algorithm facility 144 may execute an algorithm that includes an algorithm for associating information regarding past operation of the mobile communication facility or other information associated with the mobile communication facility. For example, the algorithm facility includes an algorithm for determining the cumulative frequency of a given past operation (eg, downloading an MP3 file) within a single mobile communication facility 102 or within a group of mobile communication facilities. Can do. Content can be classified into categories such as yellow pages, which can be mapped to past operations of the mobile communication facility 102 or group of mobile communication facilities. This classification can then be arranged in descending order of the cumulative rank (cumulative rank) associated with the mobile communication facility or group of mobile communication facilities. For example, when such an algorithm is applied to the past operation of a user's mobile communication facility, MP3: 92, ringtone: 43, online instrument site: 16, newspaper site 2, business weekly magazine: 1 (for example, each number is cumulative) Content classification cumulative frequency rank (eg, representing individual content interactions) (or similar). Based on this data arrangement, it is possible to infer the relevance of content, and as a result, higher priority can be given to content related to music (listening or playing) than content related to news.

  In some embodiments, an algorithm may be correlated to past operations within a single mobile communication facility 102 or group of mobile communication facilities. For example, the algorithm can calculate a correlation coefficient to describe the association between the past operation of downloading an MP3 file using the mobile communication facility 102 and the past operation of purchasing a concert ticket online. This factor can form the basis for the reordering (or arrangement) of content for presentation to the mobile communication facility 102. For example, in the past operation of a single mobile communication facility, or group of such facilities, MP3 file downloads are correlated with online purchases of concert tickets with a positive correlation by a factor of 0.23. However, MP3 file downloads may be found to correlate with a real correlation list with a positive correlation of only 0.04. Using this information, content related to the purchase of concert tickets will be presented more frequently and preferentially than any content related to the real estate list to those who have performed MP3 downloads in the past. Content relevance can be ranked, in which case the content related to the concert ticket purchase is displayed in a higher priority location in the display 172 of the mobile communication facility than any content related to the property listing. Or any content related to the real estate list is excluded and displayed on the display. This information can also be used to predict the validity (or appropriateness) and likelihood of content interaction. For example, a mobile communication facility 102 that has performed many MP3 downloads in the past but has not purchased an online concert ticket can be the first candidate to receive ticket purchase content, and / or The facility 102 can receive ticket purchase content having a high priority with respect to news content and the like.

  In some embodiments, using the types of algorithms described above, information related to mobile communication equipment, capabilities of mobile communication equipment, users related to mobile communication equipment, owners of mobile communication equipment, mobile subscriber characteristics, Content relevance, priority (or priority), positioning, placement (or arrangement) based on carrier information or other information that can be used as a predictor of potential interaction with sponsored content ) Etc. can also be evaluated. Mobile communication facility capabilities may include, but are not limited to, audio capabilities, video capabilities, visual capabilities, processing capabilities, screen capabilities (screen capabilities), and the like. User characteristics may include, but are not limited to, user history information, demographic information, transaction (such as transactions) history, location information, user billing information, personal filters, and the like. Mobile subscriber characteristics include user transaction history, user location, personal information about the user, user web interaction (interaction with the web), e-mail interaction (or e-mail interaction), messaging interaction (or message) Interaction), billing (or billing) history, payment history, typical billing charges, time of day, duration of online interaction (online interaction), number of online interactions, family status, occupation, previous search query, location (Or location) history, phone number, device (or equipment) identifier, previously downloaded content type, previously viewed content, and visited websites, etc. (but not limited to) ) Can be included. Mobile subscriber characteristics can also include demographic information. Demographic information includes age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income range, date of birth, The place of birth, employer, job type (or title), working period, organization, etc. (but not limited to) can be included. Mobile service provider (service provider) characteristics may include, but are not limited to, carrier business rules, geographic locations where customers can use mobile service provider services, walled garden content, and the like.

  One aspect of the present invention receives a website request 100 from a mobile carrier gateway 110, receives context information 120 regarding the requested website request 100, associates the received context information 120 with mobile content 130, and includes a mobile communication facility. 150 includes a method for displaying the mobile content 130 along with the website 180.

  The mobile communication facility 150 used to make the website request 100 includes one or more telephones, mobile phones, cellular phones, GSM phones, GPRS phones, WAP compatible phones, satellite phones, WiFi phones, wireless devices, pagers (pockets) Bell), personal portable information equipment, and the like. The website request 100 can be sent through the mobile carrier gateway 110, which then initiates (or issues) a context review request 160 for the requested website 180. The requested website 180 may be one or more of a web page, document, image, video, audio, or some other website. The server 140 can respond to the context review request 160 by accessing the website 180 and performing a context review 170 of the website 180. As a result of the context review 170, context information 120 associated with the website 180 can be identified (or identified). The identified context information 120 can then be sent back to the server 140. The context information 120 includes links, link structures, inbound links to the website, outbound links from the website, reciprocal links, text (characters and sentences), keywords, metadata, website usage, website One or more of usage statistics, etc. may be included. For example, a user of mobile communications facility 150 may have a website that includes Amtrak's timetable (or schedule of operations) from Boston, Massachusetts to New York City, New York. A website request 100 for 180 may be performed. Context information 120 associated with Amtrak timetable websites includes, for example, keywords such as “travel”, “train”, “vacation”, “Boston”, “New York”, and local weather in Boston and New York City. Or an inbound link from a travel agency website. Once identified, one or more context information 120 related to Amtrak's timetable website may be sent back to the server 140.

  Server 140 may receive context information 120 and associate it with mobile content 130. Optionally, the server 140 may store context information 120 associated with a particular website 180 to facilitate the generation of subsequent context review requests 160 from the same or different mobile subscribers. Mobile content 130 can be advertised, sponsored content, sponsored (phone) calls (or sponsored calls), images, videos, text (characters and sentences), search boxes, pay-per-click links, pay-per-call links, Or, it can be associated with one or more of some other mobile content 130. For example, if the contextual information 120 is the keyword “vacation”, the associated mobile content 130 may be included in an airfare meta search engine, a comprehensive resort advertisement in Cancun, or an exotic destination. It can be a search box for surveys (reviews). If the mobile content 130 is a search box, the search box can be associated with a local site search box, an advertisement search box, a carrier portal search box, or some other such search box. For example, the local site search box can query (or query) only the requested website 180, and the carrier portal search box can query a larger set of websites.

  Optionally, the mobile content 130 can be branded using a brand (or trademark) of a wireless carrier (wireless carrier). For example, mobile content 130 utilizes third-party search engine technology, but may include names, logos, trademarks (trademarks), slogans (slogans), graphics (such as diagrams), audio, video, images, or wireless carriers. A search box that includes some other representation of the brand.

  In order to send the associated mobile content 130 to the mobile communication facility 150 along with the requested website, the association between the received context information 120 and the mobile content 130 may be based at least in part on some relationship. . For example, the association can be associated with a mobile subscriber characteristic. For example, if a subscriber who is an elderly citizen requests a website 180 and the contextual information 120 obtained for the website includes the word “vacation”, the associated mobile content 130 is It can be used as an ad for cruising for the elderly, not as an ad for spring breaks.

  The relevance may also be based at least in part on the relationship between the context information 120 and the mobile content 130. For example, this relationship can be a similarity or dissimilarity (or difference) between the context information 120 and the mobile content 130. Mobile content 130 that exhibits greater similarity in context information than other mobile content 130 can be considered more relevant, and therefore, the content that exhibits greater similarity is associated with the mobile communication facility with website 180. The possibility of being displayed at 150 may be higher. In contrast, the mobile content 130 that is not similar to the context information 120 is not considered relevant and can be prioritized for display. For example, the context information 120 may be an outbound link to a bookstore website (eg, Barnes & Noble, Border's). A link to a bookstore can be considered similar to mobile content 130 that includes an Amazon.com search box or an advertisement for a popular author's recent work. A link to a bookstore can be viewed as not resembling mobile content 130 that includes advertisements for flat-screen televisions (or flat-screen televisions).

  The relevance is at least partly related to the stored contextual information 120 and / or the relationship between the mobile content 130 resulting from the previous website request 100 by the mobile subscriber and the mobile content 130 currently pooled. It can also be based. The mobile content 130 that is to be delivered to the mobile communication facility 150 can be identified as having relevance by association with the context information 120 from the previously viewed website 180. For example, even if the current website request 100 is for an international news website, the mobile content 130 to be delivered is based on previously obtained contextual information 120 that included “shopping” and “household goods”. Or a search box for Targe.com.

  Once the mobile content 130 is associated with the received context information 120, the mobile content 130 can be displayed on the mobile communication facility 150 along with the website 180. The mobile content 130 can be displayed with no gaps (eg, while the website is loaded), or with the website 180 (or associated with the website). Optionally, the displayed mobile content 130 can be stored on the server 140.

  In some embodiments of the method, an opt-in function may be provided to an entity associated with the website 180, where the opt-in function registers the website 180 for automatic context syndication. The context information 120 can be provided by the server 140 involved in sending the website 180 to the mobile communication facility 150. Server 140 may be one or more of a WAP server, a mobile application gateway, a WAP gateway, a proxy server, a web server, and the like.

  The server can be used to select mobile content so that the mobile content is relevant to the user for delivering the mobile content. In one example, the user's history may include some or substantially all transactions (such as transactions) initiated by the user from the mobile communication facility 102. In this user history, the user may have expressed a tendency to prefer mobile content related to jazz music, or to interact with the content (such as dialogue). The user may also have executed multiple queries related to jazz music. Accordingly, the distribution of mobile content related to jazz music may be relevant to the user. The server 134 can select and store various mobile content based on such type of relevance, and make the mobile content available to the wireless provider 108 to determine the associated mobile content. Distribution to users can be facilitated.

  The behavior information with which mobile content can be associated to establish relevance can be based on individual users or groups of users. A group of users can be users who share one or more characteristics. This characteristic may be associated with a user (user characteristic), mobile communication facility 102, location (location) of mobile communication facility 102, time of day, or some other characteristic.

  Related mobile content may be advertisements or other types of mobile content such as sponsored content, sponsored (phone) calls (or sponsored calls), search boxes, and the like. The relevant mobile content format may be selected based at least in part on the relevance to the user behavior information. The user may have indicated that he prefers mobile content that includes both audio and video, either explicitly or through certain actions on the mobile communication facility 102. Using this user behavior information, the most relevant mobile content can be selected from similar mobile content and provided to the user.

  As disclosed herein, a method and system for associating mobile content with behavior information associated with a user of mobile communication facility 102 is applied to selecting mobile content in association with a website. You can also.

  In some embodiments, the interaction information about the mobile communication facility can be used to weight the content and the order in which the content is displayed on the mobile communication facility 102 based at least in part on the weighting. Can be decided. For example, interaction information may be based on transaction events, purchase history, user history, user characteristics, user equipment, geographic location (geographic location), time, expertise, occupation, income class, home address, etc. it can. During the week, a user who purchased several books about baseball online, as a result of the week's behavior, conveniently weighted the sports content and placed the content on the user's mobile communication facility 102. Placement can be prioritized. This interaction information is used to weight content for users of other mobile communication facilities that share some attribute or attributes (eg, age, income, etc.) with the user who purchased the baseball book, You can also prioritize content. Once the interaction information is collected, the weight of the mobile content is obtained based on the information on the characteristics of the mobile subscriber, the characteristics of the mobile communication facility, and other information on the user, and the priority of content presentation (or display) is obtained. For this purpose, the interaction information can be stored and analyzed as a whole.

  It is advantageous that sponsors using mobile content to sell their products or services within wireless platform 100 have information about the expected values that can be obtained because they are sponsoring mobile content. May understand. Knowing the expected value for mobile content allows sponsors to select the sponsorship opportunities (sponsorship opportunities, eg, funding opportunities) that are most likely to earn revenue. Expectations can help sponsors make budgets for advertising programs based on the total revenue they expect to earn from advertising programs (or advertising plans; the same applies below). By using evaluation criteria related to behavior such as click-through amount and conversion amount (hereinafter referred to as behavior evaluation criteria), it is possible to predict further consumer (buyer) interaction (interaction) with mobile content. Financial metrics such as product prices, margins, etc. can be used to show financial results (or closings) that associate a given product with behavioral metrics associated with mobile content. Expectation calculations can be beneficial for sponsors such as advertisers, wireless information providers, wireless carriers, wireless operators, telecommunications providers, and the like.

  In some embodiments, the expected value calculation may indicate to the sponsor an expected return that can be expected to be received from a sponsorship (such as funding) such as an advertising program. Such an expected return calculation can be performed by multiplying the click-through parameter associated with the content by the conversion associated with the mobile content by the purchase price of the product that is the subject of the content. In this calculation, the click-through parameter is the cumulative number of times the content has been accessed (ie, “clicked”), or the click-through rate or other associated with the interaction (or interactive usage) with the content. Parameters can be expressed. A conversion can represent the cumulative number of transactions associated with the content, such as purchases, the transaction rate associated with the content (transaction rate), or other parameters associated with the transaction associated with the content. The purchase price can be the manufacturer's suggested retail price, a price explicitly set by the content provider, a price specific to a particular user conversion, or a product price obtained from some other pricing procedure. Expected revenue can also be calculated as revenue weighted by the bid amount, which is the expected revenue multiplied by the bid amount.

  In some embodiments, the expected value calculation may indicate to the sponsor or wireless carrier an expected margin that can be expected to be received from a sponsorship, such as an advertising program. Such an expected margin calculation can be performed by multiplying the click-through associated with the content by the conversion associated with the mobile content by the product margin that is the subject of the content. The margin can include an advertiser's expected margin, a wireless carrier's expected margin, a margin associated with the product, etc. (but is not limited to this). The expected margin can also be calculated as a margin weighted by the bid amount obtained by multiplying the expected margin by the bid amount.

  In some embodiments, the expected value calculation may indicate to the sponsor or wireless carrier an expected yield (or expected revenue, the same applies below) that can be expected to be received from a sponsorship such as an advertising program. Such an expected yield calculation can be performed by multiplying the bid associated with the mobile content by the click-through associated with the content. Similarly, the expected conversion yield can be calculated by multiplying the yield associated with mobile content by the conversion associated with the content.

  In some embodiments, the expected value calculation may include the average time spent on the target website, the average depth of use of the website by users visiting the target website, the sponsor, the wireless carrier, It can be shown to a wireless operator or telecommunications provider.

  In some embodiments, the calculation of expected values associated with mobile content can be divided (or segmented) by characteristics associated with the mobile communication facility. For example, the expected value is divided by characteristics including (but not limited to) display capacity, display size, display resolution, processing speed, audio capacity, video capacity, cache memory size, storage capacity, storage capacity, etc. can do. In some embodiments, the expected value is the age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income range, date of birth Can be divided by mobile subscriber characteristics including, but not limited to, place of birth, employer, job title (or title), working period, user history, user transaction, geographic location, time of day, and the like. The divided expected value can provide information on the expected value in a given segment (segment) after the division.

  One example of the many possible examples of how the sponsor can use the expected value is described below. A content sponsor is most likely accessed by a person or entity (such as an entity) who has sufficient interest in the sponsor's product or service (thus causing a conversion (eg, purchase)) You may be looking for sponsored content that you believe. One of the main roles of market research is to gain the power to see the consumer profile most relevant to past conversions, and to know the product of the provider (provider), It is to provide information about other consumer profiles that can represent the undeveloped market share of consumers who may purchase. For example, in traditional media such as television, sponsors can use demographic profiles (or demographic profiles or audience profiles), views, Get (or buy) market research on average viewing time and more. Based on previous market research that the sponsor may have with respect to the sponsor's past buyer (consumer) profile, the sponsor will determine the degree of agreement between the home comedy audience and the sponsor's past buyer. Based on knowledge (and / or experience) about the appropriateness of sponsoring (eg, advertising) content during the home comedy. The higher the degree of matching, the greater the likelihood that a purchase will be made from an advertisement, and the greater the expected value that the company can expect to receive for that advertising cost. In addition, as the specificity (or specificity) in which a consumer's profile can be described increases (eg, “area code = 90210” rather than “California”), the sponsor is more accurate in his intended consumption. It is possible to focus on a person and increase the expected value of the sponsor.

  In response to a mobile content search initiated by a user of the mobile communication facility 102, the mobile content provider determines sponsored content, advertisements, sponsored call numbers based at least in part on relevance to the search query. Or a sponsored billing number (the same applies below), or other sponsored content for the mobile communication facility 102 can be distributed. In addition to selecting among various sponsored advertisements, the mobile content provider can also select sponsored content such as advertisements from various sources or inventory (items) of mobile content. Each source of sponsored content can have its own arrangement of costs, revenue earned, wall garden restrictions, blacklisted content, whitelisted content, and so forth. Accordingly, it is advantageous for a mobile content provider to select mobile content from available mobile content inventory (items) based at least in part on maximizing (or optimizing) the mobile content provider's profits. It can be.

  In some embodiments, a cross inventory yield optimization method can include determining which mobile content inventory (item) provides the largest click-through value. . As an example, the first mobile content inventory (item) has a higher bid rate (or fee) for advertisement impressions (impressions: impressions of advertisements) than the second inventory (item). Thus, by selecting mobile content from the first inventory (item), greater revenue can be obtained when presenting the content to the mobile communication facility.

  Optimizing cross-inventory yield for mobile content can help the content provider generate greater revenue than unoptimized content. The method and system for optimizing the yield of presentation of mobile content to the mobile communication facility 102 can include various factors. One or more of those factors can be evaluated in the context of the optimization objective (such as context or context). For example, one goal of yield optimization may be to generate the highest likelihood of receiving click-through revenue associated with the presentation of mobile content. So, promote content to this purpose, such as click-through rate related to mobile content, revenue generated for each click of mobile content, cost-per-thousand revenue, cost peracquisition, etc. A preference can be selected based at least in part on the factors. In another example, the objective of cross-inventory yield optimization is to preferentially select the mobile content that best fits the mobile communication facility 102 based on criteria such as screen resolution, storage capacity, and video capability. Can do.

  The method for determining which of the multiple content inventory (items) provides the largest value is to compare the impression bid from each inventory (item) provider (inventory (item) provider), It may include selecting the highest bid amount. Alternatively, if an ad with less impression revenue yields more click-through revenue and the click-through rate yields greater revenue, the ad can be selected. In these examples, it can be assessed how the objective of optimization affects which factors associated with the advertisement are favorable.

  Mobile content, such as advertisements, can be selected for different products or services, each of which can be relevant to mobile search. Determining which advertisements can generate the most revenue can include factors associated with the advertisements. Factors can include, but are not limited to, multiple advertisements, click-through rates, and freshness of content and advertisements, or call numbers. As an example, a very popular advertisement associated with the search is less popular than the advertisement because the popular advertisement is viewed, interacted, and more likely to result in click-throughs, etc. It can provide more optimal revenue opportunities than related ads. In another example, an ad with a higher click-through rate has a higher click-through rate than the ad because the advertiser pays a click-through bid for the higher rate (or commission) impression. It can provide more optimal revenue opportunities than low ads. Advertisements, sponsored call numbers, or other latest sponsored content (ie, most recently updated or validated) can also provide greater revenue opportunities. As an example, an advertisement can present an event that has recently changed its venue (or location). Ads that have been updated since the change of venue are likely to provide more click-through revenue than ads that present venues that have become past. Thus, a method for optimizing cross-inventory yield can include assessing ad popularity, click-through rate, or content freshness.

  Optimizing the cross inventory yield can include factors related to the user of the mobile communication facility 102, such as the user characteristics described herein. The user history used in cross inventory yield optimization is illustrated in the following example. The user history may include criteria (or metrics) related to user actions when presented with advertisements, sponsored content, and / or sponsored call numbers. This history may indicate that the user is more likely to interact with the sponsored call number than the sponsored advertisement. Thus, by presenting the sponsored call number to this user, the resulting revenue can be optimized. As a result, the cross inventory yield optimization method can preferentially choose to present this user with a sponsored call number rather than a mobile content item that is not based on the call number.

  The mode in which the user of the mobile communication facility 102 enters a search query may also be considered when optimizing cross inventory yield. Since the mobile communication facility 102 can have multiple distinct input modes (eg, voice, keypad, touch screen, camera, etc.), the selection of mobile content, advertisements, sponsored content, sponsored call numbers can be queried. Optimization can be based at least in part on the mode of input. For example, a user who has issued a search query using keypad input will likely see the facility 102 rather than listening to the mobile communication facility 102. As a result, advertisements with little display content and a significant portion of audio content (sound content) can have a lower yield associated with content compared to more visual (more visible) mobile content. However, voice input of the search query can indicate that the user prefers audio-based mobile content.

  The methods and systems for cross-inventory yield optimization can combine factors to optimize revenue for the presentation of mobile content, advertisements, sponsored content, or sponsored call numbers. Yield optimization includes factors related to users, mobile communications equipment 102, location (location), advertising / content / number, revenue (eg, impression and click-through bids (or bids)), payment period, etc. Can be included. In one example, an English-speaking user may be visiting Paris and entering a search query. Optimization methods include user language preference (English), location (Paris), payment period (payable in USD), reputable (current events in France), revenue (impression bid (or bid price) )) Etc. can be combined. This is only one example, and many other combinations of factors are possible, and they can be used alone or in combination as part of a method and system for cross inventory yield optimization.

  As described above, the wireless search platform 100 can be associated with multiple data sets from which to determine targeted content (eg, advertisements, sponsored content, sponsored call numbers), as well as A consumer profile can be obtained for use in estimating expected values associated with content and content (divided into several categories) divided by information associated with mobile communication facilities. By receiving information about the click-through and conversion volume associated with the content, sponsors will be able to determine the appropriate content they will gain from sponsoring the content based on their product purchase price, margin, etc. Bid prices and possible financial results (or closings). Wireless platform 100 may include information regarding wireless provider 108, mobile communication facility 102, mobile subscriber characteristics 112, location (location) 110, and the like. Thus, sponsors are mobile content that is segmented (segmented) by information related to mobile communication facilities to identify the most profitable (consumer) population (in which the content is sponsored). Thus, the expected value of mobile content that the sponsor wants to become a sponsor (i.e., to fund) can be received.

  For example, a sponsor who specializes in Boston Red Sox merchandise (such as memorabilia) can predict which content and which population of mobile users can be associated with the highest expectations. Expected value data divided (in several sections) by information such as user device characteristics, demographic information, and current location (location) can be used. The goods company has high click-throughs and conversions among “men” whose “earnings exceed $ 100,000” “men” and whose current location is “postal code” in Boston. You may find that there are high expectations for sponsoring content associated with the quantity. This level of expected value segmentation enables the company to identify and sponsor content that is more likely to earn monetary benefits and to benefit the company. Sponsoring content that is not related or not related at all (ie, funding the content) can be minimized.

  In some embodiments, the sponsor provides an opportunity to place a bid to place the content on the display 172 of the mobile communication facility and a user interface based on expected expectations associated with the placement of the content. Can be done. Such bidding can be in the form of an auction, a reverse auction, or a partially randomized auction. Content that is the subject of the bidding process can be advertisements, sponsored links (such as URLs, email addresses, FTP addresses, or phone calls) and advertisements, sponsored calls (or phone calls), audio streams, videos, graphics (graphics). ) Elements, etc. (but not limited to).

  In some embodiments, content that is the subject of a bidding process can be associated with a query page, home page, search page, sponsored link portion of a user interface, or a set of search results or a specific result of a user interface. Can be placed on the page.

  The expected expected value can be determined by the expected value estimation equipment. The expected value estimation equipment includes, for example, a bid amount, a position (location) of a media item in the user interface, a presentation period of the media item in the user interface, and when the media item is arranged in the user interface. The possibility that the user will see the media item, the possibility that the user will interact with the media item if the media item is located in the user interface, and the user will see the transaction associated with the media item And / or the possibility of interacting with the transaction and / or the possibility of executing the transaction and the value (or importance) of the transaction to the bidder Can be based on expectation calculations associated with multiple variables. In some embodiments, the expected value estimation facility may be dynamic in that the expected value of the expected value is automatically adjusted based on this new economic data as the bid amount changes.

  In some embodiments, the bidder can pre-select a location within the display 172 of the mobile communication facility where content is to be placed. Similarly, a time period for displaying content can also be selected.

  In some embodiments, the likelihood (probability) that a user will view and / or interact with and / or execute a transaction related to content is a mobile subscriber characteristic. 112, based on the type of mobile communication facility 102, the characteristics of the mobile communication facility 102, and other data types that may be part of or associated with the wireless platform 100. be able to. Examples of mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, birth Land, employer, job title (or title), working period, etc. (but not limited to). Examples of types of mobile communication facilities 102 include, but are not limited to, telephones, cellular phones, cell phones, GSM phones, personal portable information devices, and / or “pocket” personal computers. included. Examples of characteristics of the mobile communication facility 102 include, but are not limited to, display capability, display size, display resolution, processing speed, audio capability, video capability, cache memory size, storage capability, storage (memory) capacity, etc. Not included).

  In some embodiments, the value of the transaction for the bidder (ie, the expected value for the bidder) is calculated using one or more prices for the item listed in the media item, the net price of the item listed in the media item, The cost of the item listed on the media item, the value of the user's attention to the media item, the value of the brand presented on the media item, the value due to the trust (or favor) of the mobile subscriber, the multiple presented on the media item The value attributable to the item, the revenue associated with the transaction performed by the mobile subscriber in relation to the interaction with the media item, the transaction performed by the mobile subscriber in relation to the interaction with the media item Net revenue, media Can be performed in a transaction related to Temu is to be based on another can cause the transaction (probability) of the bidders. Value can be expressed as the current net value, discount rate, or discount price. The bidder can personally adjust the discount rate.

  In some embodiments, the bidder can determine if the bidder has one or more bids, the location of the media item in the user interface, the presentation period of the media item in the user interface, and the media item is located in the user interface. Can see the media item (probability), and if the media item is located in the user interface, the user can interact with the media item (probability), the user is associated with the media item Data items related to the probability (probability) of executing the transaction and the value of the transaction to the bidder can be entered.

  As described above for the process of bidding for content presentation based at least in part on the expected expectations associated with the display of the content, the bidding process is based on the expected yield associated with the display of the given content. And offer opportunities to bid. Yield forecasting facilities, including bid amount, location of media item in user interface, duration of presentation of media item in user interface, and possibility that user will see media item when placed in user interface ( Probability), if a media item is placed in the user interface, the possibility that the user will interact with the media item (probability), and the possibility that the user will execute a transaction associated with the media item (probability) Based on a yield calculation associated with a variable selected from the group consisting of:

  In some embodiments, methods and systems can be provided for indexing, searching, and displaying WAP and Web results (URLs) in a set of integrated results by a search engine. For this reason, the search result page can be composed of only WAP URLs, only Web URLs, or a combination of both, based on factors including, but not limited to, information about mobile communication facilities. One integrated set of results can be provided. The arrangement and mixture of WAP URLs and Web URLs can be based at least in part on information about the mobile communication facility where the search query originated. Individual search results can be identified as WAP or Web on the search results page.

  In some embodiments, query classification methods and systems may affect display logic (or display logic) associated with a mobile communication facility. In one example, search queries can be classified according to some query classification scheme. Query classification methods are Vertical Class, Navigational Class, Definition Class, Category Class, Specific Class, Query + Modifier Class (query and modifier) A child class), a reference class, an adult class, or some other query class, but not limited to.

  In some embodiments, the Vertical Class can include a search vertical. Search verticals can be associated with content taxonomies and can be general searches (or generic searches) and search, ringtones, images, games, yellow pages, climate (weather), white Pages, news headlines, WAP sites, websites, movie start times, sports scores, stock prices, airplane departure times, maps, directions (or directions), price comparisons, Wi-Fi hotspots, package tracking, Can be associated with hotel rates, fantasy sports performance (or statistics), horoscopes, answers, dictionaries, area codes, postal codes, entertainment, blogs, or some other search vertical.

  In some embodiments, the Navigational Class can be an identified domain name, URL, website, IP address, or some other navigational location.

  In some embodiments, a Definition Class is associated with a query that includes the terms “definition”, “definition”, “meaning”, “means”, or some other term associated with a request for a definition. be able to.

  In some embodiments, the Category Class can be associated with deeper taxonomies (eg, hip hop, NFL, soccer, camera) that appear in the search query, allowing the user to reduce query ambiguity. It can contain bubble up content / topics that can help eliminate.

  In some embodiments, the Specific Class can be a variety of categories that can indicate the user's intent (eg, Shooter, Hinder, Sagittarius, Smallville, Nikon Coolpix ( It can be a list of structured data, extracted data, etc. from Nikon coolpix)).

  In some embodiments, the Query + Modifier Class can be a combination of subcategories, genres, and / or specific sources.

  In some embodiments, the Reference Class can be data extracted from a reference source such as an online encyclopedia.

  In some embodiments, an Adult Class can be associated with adult content, such as a game, gambling, pornography, lottery, or some other form of adult content (adult content).

  In some embodiments, a query classification can be associated with an indicator input. The indicator input can be the current popularity of the content, the current popularity of the query, the currently occurring query, the current location, the previous location, user characteristics, editing work, or a mobile communication facility, the user of the facility, and Any other indicator associated with the query content may be included.

  In some embodiments, the query classification associated with the search query and / or indicator input can affect the formatting (or formatting) of results displayed on the mobile communication facility. For example, formatting can expand category results and order (or order) the results according to indicator input (eg, in decreasing order of popularity), by category, or according to some other schema. )be able to.

  In some embodiments, user behavior (eg, content clicks) regarding the formatting of results displayed on a mobile communication facility is analyzed to further improve and build (or structure) query classification and / or indicator input. Can be used to index, index, and / or order (or order).

  In some embodiments, by associating a query with an indicator input and / or query classification, the user is based at least in part on the user's interaction with the content and the history of interactions with other users. The optimal ranking of content for display on mobile communication facilities can be determined. For example, it is possible to determine a threshold (of popularity rank) for presenting content to the mobile communication facility, to determine which content types to expand, and so on.

  In some embodiments, business rules can be associated with a query classification engine. Business rules include popularity rules, location rules, mobile communication facility type rules, keyword matching rules, parental control rules, spelling and spelling correction rules, and user characteristics. Rules, or some other business rule can be included.

  In some embodiments, a user of a mobile communication facility can secure or tag mobile content and be tagged in a storage location that functions as a “mobile briefcase” Content can be stored. In some embodiments, a tag associated with mobile content may include information about an object (or subject), location (location), genre, date, or some other information. In some embodiments, the tag associated with the mobile content includes information about the user who tagged the content, eg, name, location (location), demographic information, the social network that the user is participating in Or some other information about the user.

  In some embodiments, mobile gateway data can be used to improve the relevance of mobile search results. Using gateway data to generate an authority score, establish relevant sites, improve search results personalization, or improve the relevance of mobile search results in some other way it can. In some embodiments, gateway data usage includes relevance based at least in part on site access and usage statistics (eg, visit count and visit length), scoping based at least in part on user groups, Content relationships based at least in part on the progress of the user session, content discovery (eg new URL / site), site characteristics (or site excellence, eg access and usage statistics), at least partly on the content being accessed To determine the target behavioral state (or behavioral condition) based on the target, to determine the stage of the purchase process (eg, survey or purchase) based at least in part on the content being accessed, post-click Interaction with other sites (interaction) Advertiser characteristics (or advertiser excellence) based at least in part, SPAM detection based on interaction with the site after click, navigation popularity (or reputation) and cluster, or gateway data Any other use of can be included.

  In some embodiments, gateway data can be used to partially determine the relevance of mobile content. Gateway data can be associated with information about the mobile communication facility to determine relevance. This information can be associated with user characteristics. User characteristics include user age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, Other information related to employer, job title (or title), length of work, and user characteristics may be included. For example, a home characteristic that is a user characteristic to determine, in part, the relevance of a news headline from a news website using an IP address that is partially (or in some way) associated with the user's home address An address can be used.

  In some embodiments, the relationship of gateway data to user history can be used to determine relevance. User history includes user transactions, geographic location, geographic proximity, user equipment (or user device), time (or time), and / or other user characteristics (but not limited to) be able to.

  In some embodiments, the relationship (or association) between the gateway data and the characteristics of the mobile communication facility can be used to determine the relevance. The characteristics of mobile communication equipment include display capacity, display size, display resolution, processing speed, audio capacity, video capacity, cache (cache memory) size, storage capacity, memory capacity (storage capacity), and mobile communication equipment Other characteristics can be included, but are not limited to. Information related to the mobile communication facility 102 may be provided by a wireless operator, a wireless service provider 108, a telecommunications service provider, or other provider (provider) associated with the mobile communication facility 102.

  In some embodiments, the association can be based at least in part on a statistical relationship. A statistical relationship can be associated with a relationship between gateway data and information about the mobile communication facility 102. A statistical relationship can be associated with a relationship between gateway data and performance (or performance) criteria. Performance (or performance) criteria may include processing speed or some other performance (or performance) criteria.

   In some embodiments, gateway data can be processed in batch (or in batch) or in real time.

  In some embodiments, mobile-specific content and transcoded (or transformed) web page content are mixed with a content repository based at least in part on relevance. (Or fusion or integration; the same shall apply hereinafter). In some embodiments, an algorithm can be used to mix the content. In some embodiments, content can be mixed using a combination of algorithms and editorial checks.

  In some embodiments, mixed content (hereinafter referred to as mixed content) may be stored in a repository and indexed according to relevance to characteristics of the mobile communication facility. The characteristics of mobile communication equipment include display capacity, display size, display resolution, processing speed, audio capacity, video capacity, cache (cache memory) size, storage capacity, memory capacity (storage capacity), and mobile communication equipment Other characteristics can be included, but are not limited to.

  In some embodiments, mobile content sites that have a relationship and non-mobile (ie non-mobile) content sites can be associated with each other. The relationship can include being owned by the same organization (such as a legal entity), for example, a newspaper company's mobile content site and the newspaper company's non-mobile content site. The relationship can include a common subject (or content) such as, for example, weather information.

  In some embodiments, a relationship between a mobile content site and a non-mobile content site can be discovered based at least in part on spidering. An autonomous agent or autonomous software can provide spidering. The agent may be a web crawler, web spider, ant, etc. For example, spidering can be initiated by an agent retrieving (or searching for) a web page at a known URL. The web page can include metadata, hyperlinks, or references to other web pages. Spidering can continue to allow the agent to retrieve (or search for) other web pages, which can also receive metadata, hyperlinks, or references to other web pages. Can be included.

  In some embodiments, the process of obtaining a relationship between a mobile content site and a non-mobile content site includes gateway data (eg, WAP gateway data, mobile server gateway data, server gateway data, and / or wireless provider gateway data). ). Associating the gateway data with a WAP gateway or other such facility, wireless communication facility 104, additional server or remote server 134, or any other server or facility associated with wireless search platform 100 it can.

  In some embodiments, the process of obtaining a relationship between a mobile content site and a non-mobile content site can include self-submission. A provider of a mobile content site can present one or more identifiers of non-mobile content sites with which the site is related.

In some embodiments, a user of a mobile communication facility attempting to access content that uses a non-mobile content site can be directed to a mobile content site with which the non-mobile content site has a relationship. In one example, a user of a mobile communication facility can query a non-mobile website, www.espn.com . This website can be associated with a corresponding mobile content site, for example, “mobile.espn.go.com”. The provider can send content from the mobile site to be presented to the user's mobile communication facility rather than from a poorly performing non-mobile content site.

  In some embodiments, certain methods and systems can be used to analyze a mobile content website to identify the primary language used on the website. In some embodiments, the content can include keywords that are presented on the mobile content website. As one example, an automated system (eg, spidering) can process each page of a mobile content website, in which case one or more to remove common language-specific words (words or phrases). Process through the filter. The automation system can further process words (or words) into groups such as words associated with action links, internal links, external links, etc., and mobile content websites The main language can be shown.

  In some embodiments, the gateway data can be used to determine the primary language of the mobile content website. The gateway data can include WAP gateway data, mobile server gateway data, server gateway data, and / or wireless provider gateway data.

  In some embodiments, the primary language of the mobile content website can be determined using a combination of algorithmic and editorial tests.

  In some embodiments, gateway data can be used to determine the quality (or characteristics) of content that is located on a website. In some embodiments, the quality (or characteristics), the markup being used, the number of visits to the site, the length of the visit to the site, multiple sites, repeated words (or words), out-of-band links , Inbound link, page age, inbound link age and growth, inbound link usage (such as usage and usage), or some other quality (or characteristic) indicator. In some embodiments, poor quality can be associated with unwanted content, such as spam (ie, unwanted solicitations).

  In some embodiments, information about the website, such as, for example, keywords, anchor text, reference sites, internal links, external links, and other information, is used to identify content that is located on the website. Quality (or characteristics) can be determined.

  In some embodiments, the gateway data may include WAP gateway data, mobile server gateway data, server gateway data, and / or wireless provider gateway data.

  In some embodiments, the quality (or characteristics) of content located on a website can be determined using a combination of algorithmic and editorial inspections. Algorithmic testing can include using tools such as spidering.

  In some embodiments, a user of a mobile communication facility can be associated with content that the user subscribes to (or subscribes to). In some embodiments, a process may be provided for identifying subscribers who are subscribed to subscription content and incorporating the subscription content into their subscribers' mobile search results. In some embodiments, query results presented to users who subscribe to content include subscription content and non-subscription content (ie, not subscribed or not for subscription). Can do. In some embodiments, the non-subscription content may include an invitation to subscribe to the subscription content. The solicitation may include a sponsored link or other promotional content included in the search results. The user can subscribe to the content in response to the solicitation included in the result.

  In some embodiments, subscription content may include, but is not limited to, magazine subscriptions, newspaper subscriptions, RSS feeds, or some other type of subscription content. .

  In some embodiments, user subscription data may be associated with a user account, a mobile communication facility, or some other data.

  In some embodiments, information regarding the current location (current location; the same applies hereinafter) of the mobile communication facility 102 may be used by the sponsor to indicate the user's current location, past (or previous) location (or location), future location (or It can be used in a competitive bidding process for bidding at a certain bid amount (place a buy order) based at least in part on (location) etc. When a user's mobile communication facility 102 enters a location (or location), one or more sponsors are given the opportunity to bid at a bid amount to obtain the right to present the sponsor's content to the user. In another example, a sponsor pre-bids for a future right to present sponsored content to a user who has reached a target location (and location) (eg, within a mile of the sponsor's store). be able to.

  In some embodiments, sponsored content can be presented to the mobile communication facility along with the game. In one example, the sponsored content can be a banner placed next to the game display, and the sponsored content can be embedded in the game content and placed around the visual display of the game content. Or you can have something else in close proximity to the game.

  In some embodiments, sponsored content can be presented to the mobile communication facility along with the video. In one example, the sponsored content can be a banner placed next to the video display, and the sponsored content can be embedded in the video content and placed around the visual display of the video content. Or you can have something else in close proximity to the video display.

  In some embodiments, sponsored content may be presented in the form of an interactive banner (interactive banner). In one example, an interactive banner may allow a user of a mobile communication facility to select content from a list, to complete a survey, view offline content (eg, offline newspaper advertisements), or some other opportunity. Can be provided.

  In some embodiments, sponsored content can include dynamic text (character or document) insertion. In one example, a sponsored banner that advertises a television (receiver) moves text that shows the current price, the number of available units, or some other text-based data from a retailer database. Can be inserted.

  In some embodiments, sponsored content may be presented to the mobile communication facility based at least in part on variables associated with the mobile communication facility but external to the facility. In one example, the location (or location) of a mobile communication facility is a news incident that occurs at or near the same location (or location) (eg, an interstate highway car crash that is causing traffic delays). Can be associated with In response to this external variable, the user's mobile communication facility can present sponsored content through which the user can obtain an alternative traffic route to avoid traffic delays.

  In some embodiments, promotional information (promotion) can be presented to the user of the mobile communication facility, where the promotional information is for the user to benefit from the promotional activity, It may be required to search for content, solve puzzles, decrypt ciphers, track cues, or take some other action.

  In some embodiments, the coupon can be presented to the mobile communication facility in the form of a code that can be presented to an offline location (or location) to benefit from the coupon. The behavior of the user presenting the coupon can be input and stored in the data storage facility. This stored data can be associated with user characteristics, mobile communication facility characteristics, etc., and these associations can be used to present targeted advertisements, coupons, cross-selling sales, sales of more expensive products, etc. to the user be able to. For each mobile subscriber presenting such a coupon, the mobile service provider can charge the sponsor.

  In some embodiments, the most influential (or most influential) members (members) of a social network can be identified and sponsored content sent to those members. Influential members of a social network, the number of persons listed as their network members, members of other social networks listing social network members within the personal networks of other social network members Number, SMS traffic, number of purchases, or based on some other measure of personal impact. In some embodiments, a sponsor may bid to obtain a right to provide the sponsored content of the sponsor to a social network member based at least in part on the social network member's influence. . Social network members can be indexed and stored in a data storage facility. Social network member impact index content can be licensed to mobile service providers, third parties, etc. (ie, licensed to use the content).

  In some embodiments, a sponsor can bid to obtain an exclusive right to associate the sponsor's content with a keyword, location (or location), or some other data.

  Although the present invention has been disclosed in connection with the preferred embodiments shown and described in detail, each of the techniques described herein can be used for each of the usage aspects (usage scenarios) described herein. And can be combined, associated, combined, etc. with each of the applications described herein, including market applications.

  Referring to FIG. 21, in some embodiments, navigation results can be influenced by associating a navigation request 2112 with radio carrier data 2104 provided by the mobile carrier 2102. In this case, the wireless carrier data 2104 may be used for content related to the progress of the user session, new website content discovery, access statistics, usage statistics, the type of mobile content being accessed, the user's website following the conversion of the content item and Or at least partly based on a stage of an online purchase process based at least in part on the type of mobile content 2110 being accessed, the navigation request 2112 received from the mobile communication facility 102, It can be associated with metadata related to the website. For example, a user may be sitting on a train and browsing a website related to a certified used car. In some embodiments, the wireless carrier data 2104 associated with the user's session, such as visited websites, accessed content, etc., for the user's next navigation request 2112 in the mobile communication facility 102 It can be utilized from the mobile carrier 2102 for relevance 2108 matching. If the user's next navigation request 2112 is, for example, a search query for “loan”, based on the available wireless carrier data 2104, the user's past activity relevance 2108 is The relevance 2108 to the car loan, not the mortgage loan or the personal loan, can be specified. Further, the relevance 2108 may be associated with data associated with the user's mobile communication facility 102, such as mobile subscriber characteristic data 2114, usage history data 2118, location (or location) data 2120, user transaction data 212. Continuing the above example, data related to the user's mobile communication facility 102 may indicate the user's home address, and a search result for “loan” will not only return a “car” loan, You can return a car loan from a financial institution near your home address. In some embodiments, the use of the content relevance 2108 associated with the wireless carrier data 2104 and the navigation request 2112 in the user's mobile communication facility 102 may provide improved relevance 2108 to the user's interests. Providing content 2110 benefits from the navigation request 2112 can be provided to the user.

  FIG. 21 shows a configuration that uses wireless carrier data 2104 to influence mobile search results in a mobile communication facility 102 such as a telephone, mobile phone, cellular phone, GSM phone, and the like. In some embodiments, wireless carrier data 2104 can be received from mobile carrier 2102. A user can make a navigation request 2112 from the mobile communication facility 102, and the navigation request 2112 can be used with the received wireless carrier data 2104 to evaluate the content relevance 210, in which case the content relevance Content 2110 can be presented to the mobile communication facility 102 based at least on the characteristics 2108. In some embodiments, the navigation request 2112 is an implicit or explicit navigation request 2112 based on a search query, domain main input, web browser action, menu selection, folder selection, location (or location) of the mobile communication facility 102. , Transactions, ad conversions, ad conversions by clicking on ads, etc. For example, suppose a user is a teenage girl who is in a shopping mall with a friend, she emails (or writes an email to) a friend, and looks at a clothing site and social network. In this case, wireless carrier data 2104 from mobile carrier 2102 associated with these actions can be presented for association of content relevance 2108 with future navigation requests 2112. In this example, wireless carrier data 2104 includes content relationships related to how she progressed (or transitioned) from writing emails, content websites, social network members, return to content websites, etc. New content websites found, how she interacted with the content in the site, her access statistics, how often she is looking at the content website she is currently viewing Her browsing sequence (viewing order), such as what he says about what he sees, how her social network members are affecting her navigation requests, and online purchase of content What role to step It can be included and whether the plays.

  Continuing the example above, a teenage girl user at a shopping mall enters a navigation request 2112 related to teenage clothing, such as entering a domain name for a clothing site such as www.oldnavy.com. can do. In this case, the content relevance 2108 can be associated with a navigation request 2112 search query for the Old Navy store website to wireless carrier data 2104 regarding the girl's current activity related to clothing, and the user Content for the mobile communication facility 102 can be provided on the Old Navy web page for girls' clothing, ongoing sales, new products, and the like. In some embodiments, because the content relevance 2108 was determined from a combination of the wireless carrier data 2104 and her navigation request 2112, the resulting teen girl content delivery is of interest to her. It may have been better targeted.

  In some embodiments, data related to the mobile communication facility 120, such as mobile subscriber characteristics data 2114, usage history data 2118, location (or location) data 2120, user transaction data 2124, context information related to the website, etc. Can also affect the content relevance 2108. Continuing the above example, location data 2120 may be combined with wireless carrier data 2104 and navigation request 2112 regarding content relevance 2108. In this example, the girl's domain name input may return content related to the OLD Navy store in the shopping mall where the girl is currently or who the girl was before. User transaction data 2124 may provide girl content 2110 related to previous purchases at Old Navy. Mobile subscriber characteristic data 2114 may provide the girl with content 2110 related to the girl's age or birthday, such as a horoscope associated with Old Navy content. In some embodiments, data related to the user's mobile communication facility 102 may further improve the content relevance 2108.

  In some embodiments, content relevance 2108 matching is an important aspect in terms of effective delivery of content 2110 and can make content 2110 better targeted to the intended audience. . One way to better ensure the relevance 2108 to the user is to use mobile subscriber characteristic data 2114 associated with the user's mobile communication facility 102, including user profile information, demographic information, billing information, etc. It is to use. In some embodiments, the relationship may be age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. , Place of birth, employer, occupation (or title), working period, etc. By using such information, relevance 2108 allows content 2110 to be matched (eg, matched or paired) to the user's personal attributes such as the user's age, address, gender, etc. . For example, advertising for clothing can be matched to the user's age, gender, and whether the user lives in a city or country. Middle-aged male ads can target sports, cars, home repairs (or renovations), and more. Advertising for girls can target clothing and the like. Advertising for the elderly can target health products, travel, etc. In some embodiments, the information obtained in connection with the mobile subscriber characteristics information 2114 has been found to be effective in matching content 2110 to the user.

  In some embodiments, relevance 2108 can be obtained from user transaction data 2124 associated with mobile communication facility 102, such as online product purchases, online shopping cart contents, ad conversions, and the like. For example, a user of mobile communication facility 102 may have just purchased a women's apparel suitable for some season. Now, the user may not be interested in purchasing clothing that suits the season any more, so the relevance 2108 to the clothing that fits the season is significantly lower (or Small). However, since this user is a woman and has not purchased any seasonal shoes yet, the relevance 2108 for the shoes can be increased (or increased) as a result of the purchase. In another embodiment, the user may be in the process of purchasing a new floor mat for a new car, indicating that the user has just purchased a new car. Can do. As a result, this can reduce the relevance 2108 to car advertisements, but can increase the relevance 2108 of car care products. Further, user transaction 2124 can indicate a user's interests and can provide better relevance 2108 matching of content 2110 to the user. In some embodiments, user transaction 2124 associated with mobile communication facility 102 can be effectively used in determining user relevance 2108 for content 2110.

  In some embodiments, the relevance 2108 may be obtained from usage history data 2118 or wireless carrier data associated with the mobile communication facility 102 such as browsing history (browsing history), advertising conversion history, and the like. For example, a user may be viewing a plasma television, which can increase the relevance 2108 to advertisements associated with plasma televisions and other similar products such as LCD televisions. This increased relevance 2108 can decrease over time after browsing, which can indicate that the user has subsequently made a purchase. In another example, a user may be browsing a college campus website, which results in targeted content 2110 related to colleges and consumer products related to colleges such as laptop computers. Can. In some embodiments, the usage history 2118 can track not only the type of converted (or converted) advertisement, but also the advertisement conversion history. For example, a user may be converting an advertisement for a mortgage interest rate so that the user can be targeted for content 2110 related to the mortgage interest rate. Radio carrier data can also be tracked, and the data can provide information that results in improved relevance 2108 matching. For example, a user may make many calls from a financial district in New York City, and as a result, the relevance 2108 to an advertisement related to finance or the like can be increased. In some embodiments, usage history 2118 can be used to improve user relevance 2108 in selecting conversion 2110.

  In some embodiments, the relevance 2108 may include display capability, display size, display resolution, processing speed, audio capability, video capability, cache memory size, storage capability, storage capacity, other mobile communication facility characteristics, etc. Mobile communication device characteristic data. For example, a florist with content depicting colorful cut flowers can set a high relevance 2108 for a user with a high-end color display, and delivery of such content 2110 can be delivered to users with a predetermined keyboard. High relevance 2108 can be set, and fine graphic distribution can set high relevance 2108 for users with suitable processing capabilities. In some embodiments, the distribution of content 2110 may be based on the relevance 2108 of the characteristics of the mobile communication device.

  In some embodiments, the relevance 2108 can be obtained in relation to the location data 2120. There are many techniques for determining the position of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. For example, the location of the mobile communication facility 102 can be determined when the user enters a particular location (or location), which location includes multiple geographic locations such as states (or countries) and cities. The location can be specified according to a distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and can be associated with a previous or current location. it can. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance 2108 to the content 2110 associated with the clothing may be high. When the user is near a location where car dealers are connected, the relevance 2108 to the car content 2110 can be high. In some embodiments, location data 2120 may be used to improve user relevance 2108 for content 2110 delivered to users of mobile communication facility 102.

  Referring to FIG. 22, a user of the mobile communication facility 102 can enter a search query using one or more keywords. A mobile subscriber characteristics database 112 can be associated with the mobile communication facility 102. There may be subscription data 2214 in or associated with the mobile subscriber database 112 related to subscription content that the user has purchased or has acquired subscription rights. As part of the search results, content including non-subscription content 2200 and subscription content 2202 can be presented on the display 172 of the mobile communication facility. Subscription content can be labeled in some way to distinguish it from non-subscription content. Subscription content presented to the mobile communication facility 102 can be limited to only content 2202 for which the user currently has subscription rights. In an alternative embodiment, the subscription content presented to the user includes subscription content 2202 for which the user currently has subscription rights, as well as other related subscriptions for which the user does not have subscription rights. Subscription content 2204 may be included. Subscription content 2204 for which the user does not have subscription rights can be associated with an offer 2208. The subscription 2208 can further be associated with a link through which the user can obtain a purchase or subscription right. For example, link 2210 can present a user with a subscription order form (subscription order) through which the user can obtain subscription rights. Alternatively, the link 2212 may connect a telephone call from the user's mobile communication facility 102 to a subscription fulfillment center to obtain subscription content 2204.

  In some embodiments, subscription content 2202 includes, but is not limited to, magazine subscriptions, newspaper subscriptions, website content, blogs, or some other type of subscription content. Can do.

  In some embodiments, the subscription content 2202 can include text (characters and documents), images, audio files, videos, RSS feeds, or some other type of subscription content 2202.

  In some embodiments, user subscription data may be associated with a user account, a mobile communication facility, or some other data.

  In some embodiments, subscription content 2202 may be presented to the phone based at least in part on the suitability (or compatibility) for the device characteristics of the mobile communication facility 102. Device characteristics of a mobile communication facility, such as display capability, display size, display resolution, processing speed, audio capability, video capability, cache memory size, storage capability, storage capacity, or some other device of the mobile communication facility It can be a characteristic.

  In some embodiments, the non-subscription content 2200 presented on the phone can be selected based at least in part on the relevance to the mobile subscriber characteristics 112. Mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employment , Job title (or title), working period, or some other mobile subscriber characteristic 112.

  In some embodiments, the non-subscription content 2200 that is presented to the mobile communication facility may be selected based at least in part on the relevance to the user transaction. User transactions can include online product purchases.

  In some embodiments, the non-subscription content 2200 presented on the phone is selected based at least in part on relevance to usage history. The usage history can include a browsing history (browsing history).

  In some embodiments, the non-subscription content 2200 presented on the phone can be selected based at least in part on the relevance to the content that the user subscribes to. This relevance may be based at least in part on contextual information related to content that the user subscribes to. The context information can be a link structure, an inbound link, an outbound link, text, keywords, metadata, or some other type of context information.

  In some embodiments, the user may make a query input 120 for “General Electric” at the user's mobile communication facility 102. This query can be sent to the wireless provider 108 via the wireless communication facility 104. The wireless provider can access the mobile subscriber characteristics database 112 further associated with the subscription data 2224. The subscription data may include information indicating that the user has a subscription right to the Wall Street Journal. As part of returning relevant search results based on the methods and systems described herein, search results may also include both subscription and non-subscription content 2200 from the Wall Street Journal. . Since the user has chosen to subscribe to the subscription content, the subscription content is based on the assumption that it is more relevant to the user than the non-subscription content 2200, and the subscription content is Priority can be given on the display 172 (display on). Continuing with this example, the search query may include related search results, such as subscription content 2204, such as Barron's Magazine content that the user has not subscribed to. In the search results, Baron's magazine can be presented to the user for preview and can be associated with an application 2208 for the user to become a subscriber. This subscription 2208 can be further associated with a link to Baron's subscription order form 2220. Alternatively, the link may initiate a (phone) call 2222 that leads to Baron's subscription fulfillment center. Upon obtaining a subscription right using the mobile communication facility 102, the user can immediately gain access to the subscription content.

  In some embodiments, and with reference to FIG. 23, to assist navigation to specific vertical content and / or to assist in viewing content from a promising answer source. In addition, the method and system of query classification 2304 can be used to identify user intent. In order to understand what the user is searching and what is selected as a result of the search, the user's search behavior can be consistently analyzed and monitored. In some embodiments, the search engine can classify different types of queries to connect the user's search to the right content in the shortest distance. Thus, a search for “ice cream boston” can select local listing results rather than a general web page, and a search for “UA 123” can return flight arrival and departure information. .

  In some embodiments, the search engine uses query classification to identify a user's search intent and specificity (or specificity) to guide the user to the best individual results, or You can prioritize the categories of results that respond to user queries. In some embodiments, both language specific rules (rules) and statistical methods can be used to identify user intent. Language-specific rules can identify refined searches (or narrow searches) and guide users to specific results. For example, if a user is searching for “maps nyc,” the language-specific rules are “maps”, which is an important term, and “nyc”, which is a specific location (or place). And the user can infer that he is looking for a map of New York. In this example, the user can be directed to a New York map provided by a map vertical. A second query classification tool, statistical methods, can rank (or rank) different categories of results for a wider query. For example, if a user is searching for the name of a celebrity, such as the model “Naomi Campbell,” the past action may result in the user seeing an image or new article rather than music. Can be inferred that they are likely to be looking for, so those categories can be returned at the top of the first page result set.

  In some embodiments, the query classification engine heuristic can be tailored on a language-by-language basis or on an operator-wide basis. Query classification 2304 can identify different patterns of search behavior that assist in the proper display of a given query. Classification 2304 can become a finer classification as the system learns more about user actions.

  In some embodiments, the display of the mobile communication facility 102 responds to the user's query, assists the user in removing the ambiguity of the user's query, and guides the user to a deeper nature of the content. And “widgets” may be included to make the most popular and / or most relevant content emerge (bubble up). Widgets can use structured or semi-structured data to help users minimize content searches and to respond directly to user queries. In addition to query classification 2304, the “learning” algorithm uses click and impression analysis 2310 to indicate when to show responses / results, where to show responses / results on the page, and / or a given source From which amount of content should be displayed. While this algorithm can determine the proper set of results, it introduces editing capabilities (or edit overrides) to provide content for queries based at least in part on actively managing / trading query results. It is possible to influence the display of.

  In some embodiments, an editor (editor or editor; the same shall apply hereinafter) can import / export common format supplies and keywords, select display templates, and relevance Weights can be assigned to content component types. For example, the query “music” is so broad that it cannot rely entirely on the algorithm, but instead can request a review on reviews or a business review. Through session and user behavior analysis, editors can identify content that will help narrow the search and get closer to what the user actually intends. If the query is "music", the editor may build a smart component to reveal genre links, navigation links that guide users deeper into music verticals, and video links. it can. If these links don't work, the editor can make adjustments.

  In some embodiments, the popularity management tool may allow an editor to check algorithm weights and adjust thresholds for smart components and their associated content.

  In some embodiments, the query classification 2034 method and system may affect the display logic associated with the mobile communication facility 102 (display logic). In one example, search queries can be classified according to a query classification scheme. The query classification methods are: Vertical Class 2312, Navigation Class 2314, Definition Class 2318, Category Class 2320, Specific Class 2322, Query + Modifier Class (Query + Modifier Class) 2324, Reference Class (ReferenceClass) 2328, Adult Class (Adult Class) 2330, or some other query class (but not limited to).

  In some embodiments, the vertical class 2312 can include a search vertical. Search verticals can be associated with content taxonomy, can be general searches, or search, ringtones, images, games, yellow pages, climate (weather), white pages, news headlines, WAP site, website, movie start time, sports score, stock price, flight departure time, map, direction (or directions), price comparison, Wi-Fi hotspot, luggage tracking, hotel fee, fantasy sports Can be associated with grades (or statistics), horoscopes, answers, dictionaries, area codes, postal codes, entertainment, blogs, or some other search vertical.

  In some embodiments, the navigation class 2314 may be an identified domain name, URL, website, IP address, or some other navigational location.

  In some embodiments, the definition class 2318 may be associated with a query that includes the terms “define”, “definition”, “meaning”, “means”, or some other term associated with a request for a definition. it can.

  In some embodiments, the category class 2320 can be associated with a deeper classification (eg, hip hop, NFL, soccer, camera) that is in the search query, allowing the user to remove query ambiguity. Can contain bubble-up content / topics that can help.

  In some embodiments, the specificity class 2322 may be classified into various categories that can indicate the user's intention (eg, Shooter, Hinder, Sagittarius, Smallville, Nikon coolpix). ), Or a list of extracted data.

  In some embodiments, the query + qualifier class 2324 can be a combination of subcategories, genres, and / or specific sources.

  In some embodiments, reference class 2328 may be data extracted from a reference source, such as an online encyclopedia.

  In some embodiments, adult class 2330 may be associated with adult content, such as a game, gambling, pornography, lottery, or some other form of adult content (adult content).

  In some embodiments, query classification 2304 can be associated with indicator input 2302. Indicator input 2302 may include current content popularity, current query popularity, currently appearing (or emerging) query, current location, previous location, user characteristics, editing activity, or mobile communication facility, It may include a user of the facility and / or some other indicator related to the query content.

  In some embodiments, the query classification 2304 associated with the search query 142 and / or indicator input 2302 can affect the formatting (or formatting) 2308 of the results displayed on the mobile communication facility 102. For example, the formatting 2308 can expand the category results, which can be expanded according to indicator inputs (eg, by descending popularity), by category, or according to some other schema (or scheme). Can be ordered (or ordered).

  In some embodiments, user actions related to formatting the results displayed on the mobile communication facility 102 (eg, clicks on content) can be subjected to click and impression analysis 2310 and / or query classification 2304 and / or Indicator input 2302 can be used to further refine, structure, index, and / or order (or order).

  In some embodiments, by associating the query 142 with the indicator input 2302 and / or the query classification 2304, based at least in part on user interaction with the content and the history of interaction with other users. The optimal ranking (or rating) of content can be determined for display on the user's mobile communication facility 102. For example, it is possible to determine a threshold (eg, popularity rank) for presenting content to the mobile communication facility 102, to determine which content type to expand, etc.

  With continued reference to FIG. 23, in some embodiments, a search query 142 can be received from a mobile communication facility and an indicator input 2302 that can enable generation of a query classification 2304 and the mobile communication facility The result formatting 2308 displayed at 102 can be combined. Further, click and impression analysis 2310 can be provided to feed back user interaction with the mobile communication facility 102 to the process of query classification 2304 in subsequent searches. For example, suppose a user enters a search query “bombing” into the user's mobile communication facility 102. In this case, the search facility 142 can send this search query to the query classification 2304. Further, the query classification 2304 can take into account the indicator input 2302 during classification, and in the present example, the word “bombing” can be the currently occurring query, which is probably this morning. Refers to the bombing in Iraq and the bombing in the Philippines last night. In view of the general nature of the query, in this example, the query can be classified as one of the verticals 2312. However, because the term “bombing” is topical and the number of user queries can increase, the final formatting provided to the user's mobile communication facility 102 is listed first by Iraqi bombings. , Philippine bombings can be listed next, and other relevant search results listed afterwards. In some embodiments, this can be the end of the search, and the user can select one of the presented choices.

  Continuing the example above, alternatively, after the results are presented, the user can search for the string “high school bombing” without selecting one of the presented options. You can type in. Click and impression analysis shows that previous search results likely did not match the user's first search string well, and the addition of “high school” It can be determined that the bombing indicates that the user was not a search target. Then, in order to reflect the added search character string, the indicator input 2302 can be modified, or the importance of the indicator input can be reduced, or the indicator input can be changed. However, this time, the user's search string is much more specific than the last time (perhaps the query characteristic 2304 has been changed to the category class 2320 and the user characteristic indicator input 142 indicating that the user is a US citizen. This time, select the results related to the US high school bombing. In this embodiment, the use of indicator input 2302 and query classification 2304 and final formatting 2308 in narrowing search query 142 results can provide more effective search results for the user's mobile communication facility 102. . Also, by adding feedback for click and impression analysis 2310, improved results can be provided in response to user input after the results are presented.

  In some embodiments, the indicator input 2302 may be content popularity, query popularity, current location of the mobile communication facility 102, previous location of the mobile communication facility 102, user characteristics, editing work product, by wireless provider. Data provided, transaction history provided by the wireless provider, provided by data of the mobile communication facility 102 (or transaction history provided by data of the mobile communication facility 102), location on the mobile communication facility 102, A history of locations on the mobile communication facility 102 can be included. Indicator input 2302 can provide results that are more likely to statistically match search query 142 as a result of taking into account some factor. For example, the current popularity of the content subject in a search reference to “American Idol” may point to a television program called American Idol, rather than a more general search for idols in current US culture. Is expensive. Thus, when this indicator input 2302 is provided to the query classification 2304, it may be more likely to result in the choice that the user is searching for. In another example, search results for the search term “fashion cloths” that users have in mind that they have the user characteristics that indicate that they are attending university are retired (or retired). Can be very different from the search results for the current user. In this example, query classification can result in different subcategories of current fashion depending on the age of the user. In some embodiments, indicator input 2302 can be used to provide improved relevance to search results from mobile communication facility 102.

  In some embodiments, the classification can be based at least in part on a search vertical, such as a general search, or a ringtone, image, game, yellow page, climate (weather), white page, news page Headline, WAP site, website, movie start time, sports score, stock price, flight departure time, map, direction (or instructions), price comparison, Wi-Fi hotspot, package tracking, hotel fee, Can be associated with some other general category such as fantasy sports performance (or statistics), horoscope, answer, dictionary, area code, zip code, entertainment, blog, etc. Classification can be based at least in part on domain names, keywords, categories, structured data lists, query modifiers, subcategories, reference sources, adult classifications, and the like. By using the query classification 2304, the scope of the search query can be narrowed down to a more limited set of possibilities. For example, a search that begins with the word "define", such as "define queen", will result in the user searching for the word queen, not the Queen of England or the rock band Queen It's likely that you're just looking for a definition. Instead of typing the word “define”, the user can type “QueenRock”, which represents a query classification 2304 that includes a query + qualifier. Yes, the word “Queen” is the main query, and the word “rock” modifies the main search query in some way (in this example, to indicate rock music). In some embodiments, by using query classification 2304, the number of possibilities can be limited to a more manageable number so that the final result may match the user's search intent. Can be increased.

  In some embodiments, formatting is performed by, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. Including grouping the results based at least in part on the association with the mobile subscriber characteristics 112, selected from the group consisting of day, place of birth, employer, job title (or title), working period, etc. it can. In some embodiments, formatting includes grouping results based at least in part on user transactions, associations with usage history, usage history including previous historical activity of the user (historical behavior), etc. Can do. By using the mobile subscriber characteristics 112 in formatting the final result, the user can be provided with classified (or grouped) results that better match the user's search, It can be particularly useful with respect to displaying search results in a limited display space that the mobile communication facility 102 can use. For example, an elderly user wants to reach a club related to an elderly patron without spending time scrolling through the first many search results for a club in New York City related to a group of students. In other examples, the user may be a pizzeria near the user's home address, a travel plan within the user's income range, a horoscope for the user's birthday, a listed job title (or title) or You may only be interested in job searches based on industry. Formatting can also be associated with a user's usage history, such as a user selecting a jazz club rather than just a club, in which case a given past search input is an indication of where the search results focused. be able to. In some embodiments, formatting based on mobile subscriber information can facilitate placing related results near the top of the search results, thereby providing a list of results displayed on the mobile communication facility 102. The time associated with the inspection can be reduced.

  In some embodiments, formatting can include an association (or association) with a location. There are several techniques for determining the location of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. The location of the mobile communication facility 102 can be determined when a user enters a particular location, and the location of the facility 102 can include multiple geographic regions such as states (or countries) and cities. The location of the facility 102 can be specified according to the distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and so on. For example, the search string “sports tickets” may be typed in by a person living in Boston, so that the person will be named Red Sox, Patriots, and You may be interested in tickets for other local teams. Alternatively, the user may be away from home, so that the user may be interested in a team ticket associated with the user's current location. In this case, the current location of the user can be determined by, for example, the GPS-compatible mobile communication facility 102. Other examples of formatting depending on location may include locations associated with restaurants, travel tickets, entertainment, florists, colleges, home renovations (or renovations), and the like. In some embodiments, the formatting of the final result presented to the user's mobile communication facility 102 can be determined at least by location, which can provide the user with an improved list of search results. .

  In some embodiments, formatting 2308 may include expanded category results, results ordered by indicators, results ordered by categories, results that are at least partially ordered by the capabilities of mobile communication facility 102. it can. In this case, the capability of the mobile communication facility 102 can be an audio capability, a visual capability (or visual capability), a processing capability, a screen (screen) capability, etc., and the mobile communication facility can be a telephone, a mobile phone, a cellular phone, etc. , GSM phone, etc. The search result formatting 2308 can be provided in a manner that better fits the inherent limitations of the mobile communication facility 102, rather than a standard size desktop or laptop computer. For example, the area and resolution that the screen size of the mobile communication facility 102 can provide may be much smaller than what a desktop or laptop computer provides. With this in mind, the presented result formatting 2308 can take into account limitations such as screen size, screen resolution, download speed, color vs. black and white. In some embodiments, a small screen associated with an inexpensive mobile phone visually presents search results, as opposed to a larger size and higher resolution color screen available on some PDAs. It may be necessary to take a more modest approach. In some embodiments, taking into account limitations on the user's mobile communication facility 102 capabilities may provide a more user-friendly interface for the display of search results.

  In some embodiments, some aspects of the search process may utilize data from the mobile communication facility 102, such as indicator input 2302 and formatting 2308. For example, a user of the mobile communication facility 102 is not in his / her home but in another state, but the user is in the area of the area code where he / she calls regularly. In addition, the user has a call history and browsing history to the hardware store and home renovation website for the past week before going on a trip. The user then enters the search string “plaster cracks” on the current Saturday morning. In this case, along with the search query 142, an indicator input 2302 relating to the user's usage history and current location can be provided to the query classification 2304. This usage history indicates that the user may have recently thought about home renovation and that the hardware store expects to purchase materials (or tools) related to home renovation by calling the hardware store. It may indicate that Therefore, the indicator input can be made higher (or in line with) the needs of home renovation. In addition, the indicator input now indicates the user's current location, so any query response may have had an increased relevance to the user's current location. Combining the search terms plaster (repair or plaster) and cracks with an indicator input for home remodeling, yielding a sub-category of query classification, plaster repair, of the general categories of home renovation Can do. Responses can be generated for advice on plaster repairs, local home renovation stores, shows (or exhibitions), videos, etc. on plaster repairs. In formatting the results for presentation to the user, the user has called Lowes many times but has mostly called Home Depot or a local hardware store. It can be seen further from the usage history that there is no. As a result of this preference, the local Lowes phone number is placed at the top of the response list displayed on the mobile communication facility 102, and hits related to other plaster repairs are subsequently placed. In some embodiments, this can be the end of the search, and the user can select one of the presented options.

  Continuing the example above, alternatively, after the results have been presented, the user can select “plaster this old house” without first selecting one of the options. You can type in the search string " In this case, click and impression analysis 2310 can be fed back into the query classification, and a plaster from the show “This Old House” with an indicator input for the show “This Old House”. The location of the response to the web link to the repair (the response could previously have been placed far below the response list for the user for the convenience of scrolling at the user's mobile communication facility 102) Higher). Once the website is in the upper position, the user can select the link to finish the search. In some embodiments, using the usage history can continually improve the source and formatting 2308 of the indicator input 2302 so that the user finds a match that matches the user's search task faster. It becomes possible.

  In some embodiments, business rules can be associated with a query classification engine. Business rules include popularity rules, location rules, mobile communication facility type rules, keyword matching rules, parental control rules, spelling and spelling correction rules, recommendations (or recommendations) rules, and user characteristics. Rules, or some other business rule can be included.

  Referring to FIG. 24, in some embodiments, the mobile-specific content 2410 and the transcoded (or converted) web page content 2408 are mixed at least partially based on the content integration facility 2412 and mixed content repository. 2414 can be mixed. In some embodiments, non-mobile content 2402 can be transcoded (or converted) using transcoding facility 2404. In some embodiments, content (2408, 2410) can be mixed using an algorithm. In some embodiments, the content (2408, 2410) may be mixed using a combination of algorithms and inspection checks. In response to the navigation request 2400 received from the mobile communication facility 102, the content relevance facility 2420 can select the mixed content item from the mixed content repository 2414, and the associated mixed content item 2418 It can be displayed on the display 172 of the mobile communication facility 102. The navigation request can be a search query, domain name input, web browser action, menu selection, folder selection, implicit request, transaction, ad conversion, or some other type of navigation request.

  In some embodiments, the mixed content may be stored in the repository 2414 and indexed according to relevance to device characteristics of the mobile communication facility. The characteristics of the mobile communication equipment include display capacity, display size, display resolution, processing speed, audio capacity, video capacity, cache (cache memory) size, storage capacity, memory capacity (storage capacity), or mobile communication equipment. Some other characteristic of (but not limited to) can be included.

  In some embodiments, the mixed content repository 2414 can be indexed according to association with mobile subscriber characteristics. Mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employment , Job title (or title), working period, or some other mobile subscriber characteristic.

  In some embodiments, the mixed content repository 2414 can be indexed according to association with wireless carrier data. Wireless carrier data may include, but are not limited to, content relationships regarding user session progress, new website content discovery, access statistics, usage statistics, or some other wireless carrier data.

  In some embodiments, the mixed content is a mixed content repository based on mobile subscriber characteristics, user transactions, usage history, relevance to location (or location), contextual information, or some other relevance. 2414 can be selected. Relevance can be a score. The usage history can be a browsing history (such as a web page), an ad conversion history, or some other type of usage history.

  In one example, for a Type 1 mobile communication facility, how well each content is displayed on a Type 1 mobile communication facility for all content in the mixed content repository 2414 or a subset of the content. Ranking (or classification) according to relevance based at least in part on (or presented). In some embodiments, content presented to a Type 1 mobile communication facility may be selected based at least in part on matching or exceeding the relevance rank. In some embodiments, the content presented to the mobile communication facility is presented according to a relevance rank (eg, presenting the most relevant content first and in the most prominent position) or some other priority Can be ordered based on the display.

  In some embodiments, “targeted transcoding” can be used to provide the most appropriate result for the capabilities of a given handset (telephone or handset). Targeted transcoding can identify high quality websites without including the presence of a mobile (such as a mobile phone) in the mobile search index (or mobile search index) and is inspected for editing / Provide high quality transcoded versions of those websites. These transcoded sites can be identified in the search index. In some embodiments, transcoded sites can be standardized (or normalized) and mixed based on relevance to results suitable for existing mobiles (such as mobile phones). In some embodiments, the transcoded site can be identified to the user as “transcoded results” on the search engine results page. In some embodiments, transcoded sites can be completely excluded from results for devices that do not support the display of transcoded pages.

  In some embodiments, general transcoding can be used to present results to a user assisted by a general web search backfill. Present these results as an alternative result category, or as the first result (or primary result) when there is no relevant mobile-targeted result or targeted transcoding result can do. In some embodiments, these general web search results can be excluded from any set of search results as desired.

  Referring to FIG. 25, in some embodiments, a user may enter a website request associated with a website that includes non-mobile website content 2502 into the user's mobile communication facility 102, As a result, the website may not receive acceptable interactive (or interactive or interactive) performance. That is, the user of the mobile communication facility 102 may interact with the mobile communication facility 102 due to some limiting factor associated with the mobile communication facility 102, such as display (or display) constraints, speed constraints, keyword constraints, and the like. A web address associated with content that is not optimized for operation may be specified. In some embodiments, there may be an alternative web address that is exclusively configured to provide the same information, but that address is better suited to mobile website content 2502 due to the limiting factors of the mobile communication facility 102. And may have been generated to include only mobile website content 2502 so that it can be done and to provide acceptable higher interactivity performance. In some embodiments, the user does not know the address of the mobile website content 2502, the user does not remember the address of the mobile website content 2502, or the user does not remember the address of the mobile website content 2502. The address of non-mobile website content 2504 may be selected for several reasons, such as inadvertently requested. In some embodiments, the present invention provides non-mobile website content of the mobile communication facility 102 to provide a user with access to alternative mobile website content 2502 rather than access to non-mobile website content 2504. A 2504 address request may provide a means for automatically finding the mobile website content 2502.

  For example, in some embodiments, a traveling user wishes to change a return West Coast Airlines flight reservation via the user's mobile communications facility 102 at www. You can enter the URL westcoastair.com. However, this URL is the URL of the airline's non-mobile website content 2504 site and is not optimized for use with the mobile communication facility 102, which may lead to a decrease in interactive performance. is there. In some embodiments, the present invention can provide automatic redirection from a user's non-mobile website content 2504 request to a mobile website content request 2512. In addition, this redirection is a website related data facility 2510 that may store a previously found association (or relationship) between the mobile website content 2502 site and the non-mobile website content 2504 site. Can be associated with

  FIG. 25 illustrates one embodiment of the present invention in which an association between mobile website content 2502 and non-mobile website content 2502 is found and a non-mobile website content request 2512 is sent to the non-mobile web. It can be stored for use in redirection to the mobile website content site 2502 associated with the site content. In some embodiments, mobile website content 2502 can be associated with non-mobile website content 2504, in which case this association is determined by website-related facility 2508 and stored in website-related data facility 2510. The Further, the website related data facility 2510 may be associated with a number of other databases, such as a mobile subscriber characteristics database 2518, a user transaction database 2520, a usage history database 2522 that may be associated with the mobile communication facility 102. When the mobile communication facility 102 makes a non-mobile website content request 2512, a website related search 2514 of the website related data facility 2510 can be performed and if an association is found in the website related data facility 2510. The web address of the mobile website content 2502 can be sent to the mobile communication facility 102, which can receive the mobile website content 2502.

  For example, in some embodiments, a plumbing store (whose website is www.plumbingisus) that deals with contractors that may wish to use the mobile communication facility 102 to typically check inventory on the road. .com). In an effort to more easily access inventory status using the mobile communication facility 102, the contractor creates a separate web page (URL is www.plumbingisus.mobile.com) dedicated to display on the mobile communication facility 102. is doing. In this example, the URL www.plumbingisus.com represents a site for non-mobile website content 2504 and the URL www.plumbingisus.mobile.com represents mobile website content 2502. The website association facility 2508 can continually search the web for these associations and finds the association between the two websites and stores the association in the website association facility 2510 when performing such a search. (For example, storing a related link between two URLs). Now, if the contractor enters the URL www.plumbingisus.com in the field as a non-mobile website content request 2512, the website related search 2514 will inspect the website related data facility 2510 and check the two pipes. Find the relevant link between the URLs of the store and send the URL of the mobile website content 2502 to the mobile communication facility 102 for subsequent requests as well as download of the mobile website content 2502. In some embodiments, the contractor may not be aware of the automatic redirects implemented by the present invention, in which case he sees a website that is easier to navigate than if no such automatic redirects were made. Just would be.

  In some embodiments, a mobile website content site and a non-mobile website content site that have a relationship can be associated with each other by a website-related facility 2508. This relationship may be determined based on a number of factors such as, for example, the ownership of a newspaper mobile website content 2502 site and its non-mobile website 2504 content site by one entity (such as a legal entity). it can. Furthermore, this relationship can be based on others including a common subject, such as weather information.

  In some embodiments, the relationship between the mobile website content 2502 site and the non-mobile website content 2504 site can be found based at least in part on spidering. An autonomous agent or software agent can provide spidering. The agent can be a web crawler, web spider, ant, etc. For example, spidering can begin with an agent retrieving a web page at a known URL. The web page can include metadata, hyperlinks, or references to other web pages. Spidering can continue by the agent retrieving other web pages, which can also include metadata, hyperlinks, or references to other web pages. In some embodiments, when self-submission is associated with a paid inclusion service (paid inclusion service) or when spidering begins on one or more root pages of a website The mobile website content 2502 and non-mobile website content 2504 by spidering the content, such as when it can be an automated process that traverses links from those pages. Can be established.

  In some embodiments, the process of obtaining an association between mobile website content 2502 site and non-mobile website content 2504 site includes gateway data (eg, WAP gateway data, mobile server gateway data, server gateway data, and (Or wireless provider gateway data). Gateway data may be associated with a WAP gateway or other such facility, wireless communication facility 104, additional or remote server 134, or any other server or facility associated with wireless search platform 100. . For example, a pattern indicating a certain relationship may appear in the gateway data. Many users of mobile communication facilities may go to the next (or second) page as soon as they interact with the first (or first) page for a short period of time, which is Can be an indication that the user is looking for or is a more suitable page for mobile communication equipment.

  In some embodiments, the process of obtaining a relationship between the mobile website content 2502 site and the non-mobile website content 2504 site can include self-submission. A provider (provider) of a mobile content site can submit one or more identifiers of non-mobile content sites with which the mobile content site has a relationship.

  In some embodiments, the association of mobile website content 2502 and non-mobile website content 2504 is at least partially associated with wireless carrier data, including WAP gateway data, mobile server gateway data, server gateway data, remote server data, etc. Can be based on. In some embodiments, the established association provides one identifier for a non-mobile website that can have a relationship with a mobile website, or a non-mobile that can have a relationship with a mobile website It can be the result of self-submission by the mobile website owner, such as providing multiple identifiers for the website.

  In some embodiments, the association between mobile website content 2502 and non-mobile website content 2504 includes link structure, inbound links, outbound links, links, text (such as letters and sentences), keyboard, metadata, anchor text. And so on, based at least in part on contextual information associated with the web page. This association may be established based at least in part on a comparison of contextual information associated with multiple websites, website quality (or characteristic) indicators, and the like. This comparison can include a statistical analysis of the information of the two sites.

  In some embodiments, a user of a mobile communication facility 102 attempting to access content using a non-mobile website content 2504 site may be used to provide the mobile website content with which the non-mobile website content 2504 site has a relationship. To 2502 sites. In one example, a user of the mobile communication facility 102 can submit a query for the non-mobile website www.espn.com. This website can be associated with a corresponding mobile website content 2502 site (eg, mobile.espn.go.com). The provider can send the content for presentation to the user's mobile communication facility 102 from a mobile site rather than a less powerful non-mobile content site.

  The association between separate websites can be based on many factors such as context information and gateway data. In other embodiments, the association may be based on an explicit link structure.

  Referring to FIG. 26, in some embodiments, non-sponsored content 2602 is associated with sponsored content 2608 and combined with the content 2608 and presented to the mobile communication facility 102 as a single content. In this case, the non-sponsored content 2602 can be a game, video, text, etc., and the sponsored content 2608 can be an advertisement, syndicated content, etc. In some embodiments, sponsored content 2608 surrounds non-sponsored content 2602, sponsored content 2608 is placed under non-sponsored content 2602, and sponsored content 2608 is on both sides of non-sponsored content 2602. The non-sponsored content 2602 can be embedded in the sponsored content 2608, such as by placing or placing the sponsored content 2608 over the non-sponsored content 2602. Further, the association between the non-sponsored content 2602 and the sponsored content 2608 can be related to mobile communication facilities such as mobile subscriber characteristics, user transactions, usage history, location (or location), context information associated with the website, etc. Related to the sex 2604.

  In some embodiments, data associated with a user's mobile communication facility 102 includes information that can help determine the relevance 2604, the mobile subscriber characteristics database 112, the usage history database 2618, the location (or location). ) Database 2620, transaction database 2622, website related context information 2624, etc.

  For example, in some embodiments, teenage boys may be talking on the phone or emailing as part of their mobile communication facility 102 activity, Displays an indication (or guidance) that you can play and watch a free video trailer of a new Spiderman movie. In this case, when the user clicks on the link, a Spider-Man video representing the non-sponsored content 2602 can be delivered to the user along with advertisements placed around the video. The advertisement placed around this area represents sponsor-provided content 2608. In some embodiments, both the video and surrounding advertisements may be selected according to the relevance 2604 of the video and the advertisement to teenage boys. The relevance 2604 of the non-sponsored content 2602 and sponsored content 2608 to the user is determined by mobile subscriber characteristics that specify the age of the user, usage history of the mobile communication facility 102 that matches the teen's profile, etc. be able to. The video can be made visible to teenagers when the video is played, such as by embedding the video in a distributed advertisement and placing it next to the advertisement. In some embodiments, playing the video can be free because the teens are forced to view the advertisement when they play the video. In some embodiments, video playback is free because of the fact that teens are willing to download the video, and because the video is free, Due to the fact that it allows existence. In some embodiments, relevance 2604 matching of non-sponsored content 2602 embedded with sponsored content 2608 can provide an effective means of distributing advertisements that are relevant to and acceptable to the user. .

  In some embodiments, relevance 2604 matching is an important aspect in terms of effective distribution of sponsored content 2608 and makes sponsored content 2608 more targeted. Can do. One way to better ensure the relevance 2604 to the user is to utilize the mobile subscriber characteristic data 112 from the user's mobile communication facility 102. In this case, the mobile subscriber characteristic data includes user profile information, demographic information, billing information, and the like. Using such information, it is possible to match 2604 relevance of sponsored content 2608 to the user's personal attributes (or personal attributes) such as the user's age, address, gender and the like. For example, clothing advertisements can be matched (ie, paired with matches) to the user's age, gender, and whether the user lives in an urban or rural area. Advertisements for middle-aged men can target sports, cars, home repairs (or renovations), and the like. Advertising for girls can target clothing and the like. Advertisements for the elderly can target health products and travel. In some embodiments, the information obtained from the mobile subscriber characteristics information can be useful for matching not only the delivered advertisement but also the non-sponsored content 2602. For example, an electronic game that snipes an approaching target with a spacecraft may be non-sponsored content 2602 with relevance 2604 for young viewers, but a mortgage ad with a link to the current interest rate, Other non-sponsored content such as dating ads with links to personal ads, puzzles, crosswords, humorous interactive comics, political messages during elections, and other games more suitable for older viewers 2602 may better match older viewers. In some embodiments, profile data such as age, gender, address, etc. may be sufficient for initial relevance 2604 matching of sponsored content 2608 and non-sponsored content 2602 to a user of mobile communication facility 102.

  In some embodiments, relevance 2604 can be obtained from user transaction data 2622 associated with mobile communication facility 102, such as online product purchases, online shopping cart contents, ad conversions, and the like. For example, a user of the mobile communication facility 102 may have just purchased clothing suitable for some women's season. Now, the user may not be interested in purchasing any more seasonal clothing, and as a result of this purchase, the relevance 2604 for seasonal clothing is significantly lower (or smaller). ), But the user is a woman and has not yet purchased any seasonal shoes, and as a result of the purchase, the relevance 2604 to the shoes may be increased (or increased). it can. In another example, a user may be in the process of purchasing a new floor mat for a new car, which may indicate that the user has just purchased a new car. is there. As a result, this can reduce the relevance 2604 to the car advertisement, but can increase the relevance 2604 of the car care product. Further, user transactions can indicate user interest and can provide better relevance 2604 matching of non-sponsored content 2602 to the user. For example, a user can purchase an electronic game online, which indicates that the non-sponsored content 2602 that is the game can match relevance 2604. The user can purchase a ticket, which indicates that the user may wish to play a new game or puzzle on the plane. A user may be in the process of purchasing renovation (or home renovation) material, which may be used by the user to search for a home improvement loan to investigate the possibility of a larger renovation. Indicates that there may be interest in non-sponsored content 2602. In some embodiments, user transactions associated with the mobile communication facility 102 are effectively used in determining the association between sponsored content 2608 and non-sponsored content 2602 for user interaction (interaction). Can do.

  In some embodiments, the relevance 2604 can be obtained from usage history data 2618, wireless carrier data, etc. associated with the mobile communication facility 102, such as browsing history (such as web pages) and advertising conversion history. For example, a user may be in the middle of browsing (such as a web page) about a plasma TV, so that it is relevant to advertisements related to plasma TV and other similar products such as LCD TVs. 2604 can be increased. This increased relevance 2604 may decrease over time at the end of browsing (such as a web page), which may indicate that the user has made subsequent purchases. In another example, a user may be browsing a university campus website, so that the user is advertising a consumer product related to the university, such as a university and a laptop computer. Can be targeted for embedded electronic games or videos. In some embodiments, the usage history can track not only the type of converted ads, but also the advertising conversion history. For example, a user may be converting an ad for a mortgage interest rate so that the user can be targeted for advertising or non-sponsored content 2602 related to the mortgage interest rate. . Radio carrier data can also be tracked, and the data can provide information that results in improved relevance 2604 matching. For example, a user may call many times from a financial district in New York City, resulting in relevance to non-sponsored content 2602 such as financial-related advertisements or syndicated content related to finance. 2604 can be high. In some embodiments, the usage history can be used to improve the relevance 2604 in selecting sponsored content 2608 and non-sponsored content 2602 that are presented to the user of the mobile communication facility 102.

  In some embodiments, the relevance 2604 includes the location (or location) history, previous location, current location, location determined according to the location coordinates of a particular mobile communication facility 102, user entered (or From location data 2620 associated with the mobile communication facility 102, such as a location determined by a location (or location) entered, a location as a plurality of geographic regions, a location determined according to a distance from a specified location, etc. Obtainable. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance 2604 for clothing-related advertisements can be high. If a user is close to a place where car dealerships are linked, then the relevance 2604 for car advertisements can be high, and perhaps also the relevance 2604 for non-sponsored content 2602 related to cars such as car racing games. It will be higher again. In some embodiments, the location can be used to improve the relevance 2604 in selecting sponsored content 2608 and non-sponsored content 2602 that are presented to the user of the mobile communication facility 102.

  In some embodiments, the relevance 2604 is associated with a website 2624, such as information in a link structure, information in an inbound link, information in an outbound link, information in a link, text, keywords, metadata, etc. It can be obtained from the context information. For example, a user may be browsing a horticultural (or gardening) website on the user's mobile communication facility 102, and the user selects content related to outdoor planting and garden design. Encounter the scene. In some embodiments, this content may be selected by the user to result in an increased relevance 2604 to outdoor garden supplies, landscapers, outdoor renovations, etc., where the subject of these content Sponsored content 2608 can be associated with interactive elements (or interactive elements) 2602 regarding the content, such as horticultural puzzles, house renovation lending rates, and the like. In another example, a website may have an inbound link or an outbound link that can suggest an association 2604 to a subject (theme), such as a link to a woodworking website. Indicates that the user may be interested in tools and supplies related to making furniture. This can also be an indicator of the user's gender and age. This is because woodworking can generally be a concern for older middle class men. Thus, this can generate age- and gender-suitable non-sponsored content 2602 that is delivered with ads targeted to power tools related to woodworking as a home activity. In some embodiments, context information associated with the website is used to improve the relevance 2604 in selecting unsponsored content 2608 and sponsored content 2602 that is presented to the user of the mobile communication facility 102. be able to.

  In some embodiments, sponsored content 2608, such as advertisements, is animated in video, games, content links to improve the time that sponsored content 2608 appears before the user of mobile communication facility 102. It can be delivered to the user along with non-sponsored content 2602 such as That is, when the game that the user wants to be delivered to the user and an advertisement surrounds the content of the game on the display of the mobile communication facility 102, the effect of the advertisement on the user is enhanced. Furthermore, by increasing the relevance 2604 of the sponsor-provided content 2608 and the non-sponsor-provided content 2602 to the user, the effectiveness of the advertisement can be enhanced. That is, if the presented advertisement has a relevance 2604 to the user, the user is more likely to be affected by the advertisement and the non-sponsored content 2602 has a higher relevance 2604 to the user. The user is more likely to play a video or play a game for a longer time, and therefore more likely to have a longer time for the advertisement to appear in front of the user. This can also increase the effectiveness of the advertisement. In some embodiments, improved relevance 2604 in selecting sponsored content 2608 and non-sponsored content 2602 being presented to a user of mobile communication facility 102 enhances the effectiveness of sponsored content 2608. This can increase the number of sponsors associated with the sponsorship facility 162.

  Referring to FIG. 27, in some embodiments, sponsor 128 bids to distribute exclusive sponsored content 2710 to a user's mobile communication facility 102, such as a telephone, mobile phone, cellular phone, GSM phone, and the like. 2702. Examples of situations suitable for sponsorship models where sponsors 128 are bidding on each other are, for example, car dealers in close proximity, clothing stores in shopping malls, multiple grocery stores in the same town, Borders (Borders) and Barnes & Noble, Lowes and Home Depot, one-on-one competitors, and restaurants near each other. In some embodiments, a direct competitive bidding model for the delivery of exclusive sponsored content 2710 to the user's mobile communication facility 102 is any competing sponsor 128 that targets the same exclusive property 2704 of the user. Can be useful in situations.

  FIG. 27 illustrates a method and system for bidding exclusively on mobile sponsored content. In some embodiments, a bid 2702 can be received for exclusive sponsored content 2710 for presentation to the user's mobile communication facility 102, which can include a bid amount 2708, And at least one exclusive characteristic 2704 for the user from mobile subscriber characteristic database 2714, usage history database 2718, location database 2720, transaction database 2724, mobile communication device characteristic database 2722, and the like. Bid 2702 can be auctioned, open bid, closed bid, etc. Further, the exclusive characteristic 2704 is matched to the exclusive sponsored content 2710 based at least in part on a relevance 2712 such as a score or rating (or popularity) for presentation to the mobile communication facility 102. (Match or pair). For example, Flemington New Jersey's route 202 is Audi, BMW, Buick, Chevrolet, Chrysler, Dodge, Ford, GMC, Infiniti. ), 18 new car dealers including Jeep, Lincoln, Mercury, Nissan, Mazda, Pontiac, Porsche, Subaru and Volkswagen All of them are on the same road. This large collection of new car dealers presents a strong competition for prospective customers coming to this area to buy cars. Users know that there are virtually all major cars in the area for sale, but each dealer stocks what each dealer is offering as a sale. You may visit this area with little prior knowledge of what models are currently available for purchase, such as used cars with warranty. This is based on the sponsored content 2710 delivered to the user's mobile communications facility 102 when the user enters the area by car, so that the user gets the buyer's instructions as to where the user will first see. There may be situations where the car dealer sponsor may be willing to bid 2702 for exclusive access to the user's mobile communication facility 102. In this case, the distribution of sponsored content is based at least in part on information about the user's mobile communication facility 10 (eg, mobile subscriber characteristics).

  Continuing the above example, the dealer may be able to focus on certain aspects of the user that make the dealer a more desirable target, and these aspects may be referred to as an exclusive property 2704, and the exclusive sponsored content 2710 The relevance 2712 matching of the user exclusivity property 2704 can better ensure the effect of the exclusive sponsored content 2710 on the user's preferences. For example, many dealers may have a sports car for sale and are willing to bid 2702 for the user's access to the mobile communication facility 102, which means that high-end sports car buyers This example may be particularly useful thanks to a user profile that can be associated with. That is, a high-income male will likely use his mobile communication facility 102 in his decision making. Given this profile, the dealer sponsor 128 may wish to place a bid based on the exclusivity characteristic 2704 (in this case the relevance 2712 of the user's exclusivity characteristic 2704 with a high-end sports car) The exclusivity characteristics include a mobile subscriber characteristic 2714 that indicates that the user is older than a predetermined age, a usage history 2718 that indicates that the user has viewed a sports car website (or web page), A location (or location) 2720 close to the dealer, a mobile communication device characteristic 2722 indicating that the user has a mobile communication facility with a large high-resolution display, that the user has significantly increased their spending profile The user transaction 2724 shown. In some embodiments, dealer sponsor 128 may bid to combine bid amount 2708, exclusivity characteristics 2704, and relevance 2712 in multiple ways to increase sales of cars resulting from the distribution of exclusive sponsored content 2710. 2702 can be performed.

  In some embodiments, this is an important aspect in terms of effective distribution of exclusive sponsored content 2710 and may be more targeted to the audience intended for exclusive sponsored content 2710. One way to better ensure the relevance 2712 to the user is to obtain mobile subscriber characteristic data 2714 associated with the user's mobile communication facility 102, including user profile information, demographic information, billing information, and the like. It is to use. Using such information, it is possible to match 2604 relevance of exclusive sponsored content 2710 to a user's personal attributes (or personal attributes) such as the user's age, address, gender, and the like. For example, clothing advertisements can be matched (ie, paired with matches) to the user's age, gender, and whether the user lives in an urban or rural area. Advertisements for middle-aged men can target sports, cars, home repairs (or renovations), and the like. Advertising for girls can target clothing and the like. Advertisements for the elderly can target health products and travel. In some embodiments, the information obtained in connection with mobile subscriber characteristics information 2714 is useful for matching exclusive sponsored content 2704 to the user. In some embodiments, profile data such as age, gender, address, etc. may be sufficient for initial user relevance 2712 matching of exclusive sponsored content 2710.

  In some embodiments, relevance 2712 can be obtained from user transaction data 2724 associated with mobile communication facility 102, such as online product purchases, online shopping cart contents, ad conversions, and the like. For example, a user of the mobile communication facility 102 may have just purchased clothing suitable for some women's season. Now, the user may not be interested in purchasing any more seasonal clothing, and as a result of this purchase, the relevance 2712 for seasonal clothing is significantly lower (or smaller). ), But the user is a woman and has not yet purchased any seasonal shoes, and as a result of the purchase, the relevance 2712 to the shoes may be increased (or increased). it can. In another example, a user may be in the process of purchasing a new floor mat for a new car, which may indicate that the user has just purchased a new car. is there. As a result, this can reduce the relevance 2712 to the car advertisement, but can increase the relevance 2712 of the car care product. Further, user transaction 2724 can indicate a user's interests and can provide better relevance 2712 matching of exclusive sponsored content 2710 to the user. In some embodiments, user transaction 2724 associated with mobile communication facility 102 can be effectively used in determining user relevance 2712 for exclusive sponsored content 2710.

  In some embodiments, the relevance 2712 can be obtained from usage history data 2718, wireless carrier data, etc. associated with the mobile communication facility 102, such as browsing history (such as web pages) and advertising conversion history. For example, a user may be in the middle of browsing (such as a web page) about a plasma TV, and as a result, advertisements related to plasma TV, as well as relevance to other similar products such as LCD TVs. 2712 can be increased. The relevance 2712 thus increased may decrease over time after browsing (such as a web page), which may indicate that the user has subsequently made a purchase. In another example, a user may be in the middle of browsing a college campus website so that the user is associated with a consumer product related to a college, such as a college or laptop computer. Can be targeted by exclusive sponsored content 2710. In some embodiments, usage history 2718 may track ad conversion history as well as the type of converted ads. For example, a user may be converting an advertisement for a mortgage interest rate so that the user can be targeted for exclusive sponsored content 2710 related to the mortgage interest rate. Radio carrier data can also be tracked, and the data can provide information that results in improved relevance 2712 matching. For example, a user may make many calls from a financial district in New York City, and as a result, the relevance 2712 for financial related advertisements and the like may be high. In some embodiments, usage history 2718 can be used to improve user relevance 2112 in selecting exclusive sponsored content 2710.

  In some embodiments, the relevance 2712 can be obtained from mobile communication device characteristic data 2722 such as display characteristics, computational characteristics (or computer characteristics), band characteristics, keypad characteristics, and the like. For example, a colorful cut flower florist sponsor 128 can set a high relevance 2712 for a user with a high-end color display, while a sponsor 128 delivering interactive content is expensive for a user with a given keyboard. A relevance 2712 can be set, and a sponsor 128 that delivers fine graphics can set a high relevance 2712 for users with suitable processing capabilities. In some embodiments, bids for items of exclusive sponsored content 2710 can be increased based on relevance 2712 of mobile communication device characteristics 2722.

  In some embodiments, relevance can be obtained in relation to location data 2720. There are many techniques for determining the position of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. For example, the location of the mobile communication facility 102 can be determined when the user enters a particular location (or location), which location includes multiple geographic locations such as states (or countries) and cities. The location can be specified according to a distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and can be associated with a previous or current location. it can. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance 2712 to the advertising associated with the clothing may be high. When a user is close to a place where car dealers line up, the relevance 2712 to car advertisements can be high. In some embodiments, location data 2720 may be used to improve user relevance 2712 for sponsored content.

  Referring to FIG. 28, in some embodiments, an interactive element 2802 can be associated with sponsored content 2808 and presented to the mobile communication facility 102, where the interactive element 2802 is It can be a game, a search facility (or search function), a text box, etc., and the sponsor-provided content 2802 can be an advertisement. In this case, the user can engage with an interactive element 2802 on the mobile communication facility 102, where the interactive element 2802 can be presented in sponsored content 2808. In addition, the presentation of sponsored content 2808 may be communicated to the relevance 2804 of the mobile communication facility 102 based on information such as mobile subscriber characteristics, user transactions, usage history, location (or location), and contextual information associated with the website. Can be associated. For example, teenage boys may be talking on the phone as part of their mobile communications facility 102 or in the middle of emailing as part of it, An instruction that you can do is displayed. In this case, the user can click on the link, which will deliver the game to them with advertisements related to teenage boys. The relevance 2804 of the advertisement to the user can be determined by mobile subscriber characteristics that indicate the user's age, usage history of the mobile communication facility 102 that matches the teenage male profile, and the like. When the game is played, such as by embedding a distributed game in the advertisement and placing it next to the advertisement, the advertisement can be clearly seen by teenagers. In some embodiments, the game can be free to play because the teens are forced to view the advertisement when they play the game. In some embodiments, the game is free to play because of the fact that teens are willing to download the game, and because the game is free, the teens Due to the fact that allows the presence of advertising. In some embodiments, relevance 2804 matching of sponsored content 2808 embedded with interactive element 2802 can provide an effective means of distributing advertisements that are relevant to and acceptable to the user.

  In some embodiments, data associated with a user's mobile communication facility 102 may be useful in determining relevance 2804, such as mobile subscriber characteristics database 112, usage history database 2818, location database 2820, transaction database 2822, Information such as contextual information related to the website 2824 can be provided.

  In some embodiments, relevance 2804 matching is an important aspect in terms of effective delivery of sponsored content 2808 and makes sponsored content 2808 more targeted. Can do. One way to better ensure the relevance 2804 for the user is to utilize mobile subscriber characteristic data 112 from the user's mobile communication facility 102. In this case, the mobile subscriber characteristic data includes user profile information, demographic information, billing information, and the like. By using such information, it is possible to match 2804 relevance of sponsored content to the user's personal attributes (or personal attributes) such as the user's age, address, and gender. For example, clothing advertisements can be matched (ie, paired with matches) to the user's age, gender, and whether the user lives in an urban or rural area. Advertisements for middle-aged men can target sports, cars, home repairs (or renovations), and the like. Advertising for girls can target clothing and the like. Advertisements for the elderly can target health products and travel. In some embodiments, information derived from mobile subscriber characteristics information can be useful for matching not only the delivered advertisements but also interactive elements. For example, an electronic game that snips an approaching target with a spacecraft can be an interactive element 2802 with relevance 2804 for younger viewers, but a mortgage ad with a link to the current interest rate, an individual Other interactive elements 2802 such as companion ads with links to ads, puzzles, crosswords, humorous interactive comics, political messages during elections, other games more suitable for older viewers, May better match older viewers. In some embodiments, profile data such as age, gender, address, etc. may be sufficient for initial relevance 2804 matching of sponsored content 2608 and interactive element 2802 to a user of mobile communication facility 102.

  In some embodiments, relevance 2804 may be obtained from user transaction data 2822 associated with mobile communication facility 102, such as online product purchases, online shopping cart contents, ad conversions, and the like. For example, a user of the mobile communication facility 102 may have just purchased clothing suitable for some women's season. Now, the user may not be interested in purchasing any more seasonal clothing, and as a result of this purchase the relevance 2804 for seasonal clothing is significantly lower (or smaller). ), But the user is a woman and has not yet purchased any seasonal shoes, and as a result of the purchase, the relevance 2804 for the shoes may be increased (or increased). it can. In another example, a user may be in the process of purchasing a new floor mat for a new car, which may indicate that the user has just purchased a new car. is there. As a result, this can reduce the relevance 2804 to the car advertisement, but can increase the relevance 2804 of the car care product. Further, user transactions can indicate user interest and can provide better relevance 2804 matching of interactive elements 2802 to the user. For example, a user can purchase an electronic game online, which indicates that an interactive element 2802 that is a game can match 2804 relevance. The user can purchase an airline ticket, which indicates that the user may wish to play a new game or puzzle on the plane. A user may be in the process of purchasing renovation (or home renovation) material, which can be used by the user to further investigate the possibility of a larger remodeling loan. Indicates that you may be interested in the interactive element 2802. In some embodiments, user transactions associated with the mobile communication facility 102 can be effectively used in determining the association 2804 between the sponsored content 2808 and the interactive element 2802 with respect to user interaction (user interaction). Can be used.

  In some embodiments, the relevance 2804 may be obtained from usage history data 2818, wireless carrier data, etc. associated with the mobile communication facility 102, such as browsing history (such as web pages) and advertising conversion history. For example, a user may be in the middle of browsing (such as a web page) about a plasma TV, so that it is relevant to advertisements related to plasma TV and other similar products such as LCD TVs. 2804 can be increased. This increased relevance 2804 may decrease over time after browsing (such as a web page), which may indicate that the user has made a subsequent purchase. In another example, a user may be browsing a university campus website, so that the user is advertising a consumer product related to the university, such as a university and a laptop computer. Can be targeted in embedded electronic games. In some embodiments, the usage history can track not only the type of converted ads, but also the advertising conversion history. For example, a user may be converting an advertisement for a mortgage interest rate so that the user can be targeted by an advertisement or interactive element 2802 related to the mortgage interest rate. Radio carrier data can also be tracked, and the data can provide information that leads to increased relevance 2804 matching. For example, a user may call many times from a financial district in New York City, resulting in a high relevance 2804 for interactive elements 2802 such as financial-related advertisements and fast-action electronic games. sell. In some embodiments, the usage history can be used to improve the association 2804 in selecting interactive content 2802 with sponsored content 2808 being presented to the user of the mobile communication facility 102.

  In some embodiments, the relevance 2804 is entered (or entered) by a location (or location) history, previous location, current location, location determined according to location coordinates of a particular mobile communication facility, and user input. Obtained from location data 2820 associated with the mobile communication facility 102, such as a location determined by location (or location), a location as multiple geographic regions, a location determined according to a distance from a specified location, etc. be able to. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance 2804 for clothing-related advertisements can be high. If the user is close to a series of car dealerships, the relevance 2804 for car advertisements can be high, and possibly also the relevance 2804 for interactive elements related to cars such as car racing games. It will be. In some embodiments, the location can be used to improve the association 2804 in selecting interactive content 2802 with sponsored content 2808 being presented to the user of the mobile communication facility 102.

  In some embodiments, the relevance 2804 can be obtained from contextual information associated with the website 2824, such as link structure, inbound links, outbound links, links, text, keywords, metadata, and the like. For example, a user may be browsing a horticultural (or gardening) website on the user's mobile communication facility 102, and the user selects content related to outdoor planting and garden design. Encounter the scene. In some embodiments, the user's selection of this content can result in an increase in relevance 2804 to outdoor garden supplies, landscapers, outdoor renovations, etc., where the subject of these content Sponsored content 2808 for can be accompanied by interactive elements 2802 for content details, such as horticultural puzzles, home renovation lending rates, and the like. In another example, a website may have an inbound link or an outbound link that can suggest a relevance 2804 to a subject (theme), such as a link to a woodworking website. Indicates that the user may be interested in tools and supplies related to making furniture. This can also be an indicator of the user's gender and age. This is because woodworking can generally be a concern for older middle class men. Thus, this can create an age- and gender-friendly interactive element 2802 that is delivered with ads targeted to power tools related to woodworking as a home activity. In some embodiments, the context information associated with the website is used to improve the association 2804 in selecting the sponsored content 2808 and interactive element 2802 that is presented to the user of the mobile communication facility 102. Can do.

  In some embodiments, in order to improve the time that sponsored content 2808 appears in front of a user of mobile communication facility 102, sponsored content 2808, such as an advertisement, is converted to an animated set of games or content links. Can be delivered to the user along with an interactive element 2802. That is, when a game that the user wants to be distributed to the user and a certain advertisement is seen with the game on the display of the mobile communication facility 102, the effect of the advertisement on the user is enhanced. Further, the effectiveness of the advertisement can be enhanced by increasing the relevance 2804 of the sponsored content 2808 and the interactive element 2802 to the user. That is, if the presented advertisement has a relevance 2804 to the user, the user is more likely to be affected by the advertisement and the interactive element 2802 has a higher relevance 2804 to the user. If so, the user is more likely to play the game for a longer period of time, and therefore more likely to have a longer time for the advertisement to appear in front of the user. Increase the effectiveness of advertising. In some embodiments, improved relevance 2804 in selecting interactive content 2802 with sponsored content 2608 being presented to a user of mobile communication facility 102 may enhance the effectiveness of sponsored content 2808. This can, however, increase the number of sponsors associated with the sponsorship facility 162.

  Referring to FIG. 29, in some embodiments, a query classification can be associated with an indicator input 2902. Indicator input 2902 includes current content popularity (current content popularity), current query popularity (current query popularity), currently appearing (or emerging) queries, current location, previous Locations, user characteristics, editing operations, or mobile communication facilities, users of the facilities, and / or some other indicator related to query content may be included.

  In some embodiments, the query classification associated with the search query 142 and / or indicator input 2902 can affect the formatting (or formatting) 2908 of results displayed on the mobile communication facility 102. For example, formatting can expand the category results and order the results according to indicator inputs (eg, by descending popularity), by category, or according to some other schema (or scheme) Can (or order).

  In some embodiments, user behaviors (or actions) (eg, clicks on content) regarding the formatting of results displayed on the mobile communication facility 102 can be subjected to click and impression analysis 2310 and query classification. 2304 and / or indicator input 2902 can be used to further refine, structure, index, and / or order (or order).

  In some embodiments, by associating query 142 with indicator input 2902 and / or query classification, based at least in part on user interaction with content and interaction history with other users, An optimal content ranking (or rating) can be determined for display on the user's mobile communication facility 102. For example, it is possible to determine a threshold (eg, popularity rank) for presenting content to the mobile communication facility 102, to determine which content type to expand, etc.

  Continuing with reference to FIG. 29, in some embodiments, a navigation request 2932 may be received from the mobile communication facility 102 to generate dynamic content 2934 (which may be associated with an indicator input). Can be combined with possible indicator input 2902. In this case, the dynamic content 2934 can be presented to the mobile communication facility 102. In some embodiments, the navigation request 2932 is based on a search query, domain name input, web browser action, menu selection, folder selection, implicit, and mobile communication facility 102 location, transaction, and ad conversion. It can be implicit. In some embodiments, the dynamically generated content 2934 can be an advertisement, a banner advertisement, a text insertion, an image, etc. For example, a user of the mobile communication facility 102 may enter a navigation request 2932 for “baseball field”. Indicator input 2902 indicates that the user is currently in the north of Boston and that the number of queries related to match 7 at Red Sox ALCS is high in the system and that the user has previously , Indicates that you have inquired the direction (or directions) to Fenway Park. In this case, dynamic content 2934 on Fenway Park directions (or directions to Fenway Park), Red Sox and ALCS general subjects can be delivered to the user's mobile communication facility 102. For example, the user may be presented with a map image showing the direction (or directions), text (letters or sentences) showing the direction (or directions), as well as a red sox ticket, uniform (or cross), website, stadium (baseball Ad) related to parking lots and nearby restaurants, etc., as well as ads related to the ALCS series, as well as ads related to the upcoming World Series, and other local sports teams. Can present advertisements, etc. In some embodiments, dynamic content 2923 that combines indicator input 2902 with navigation request 2932 gives the user's mobile communication facility 102 greater relevance to the user's objects and interests. Can be provided. In some embodiments, the mobile communication facility 102 may be a telephone, mobile phone, cellular phone, GSM phone, and the like.

  In some embodiments, the indicator input 2902 may include content popularity, query popularity, current location of the mobile communication facility 102, previous location of the mobile communication facility 102, user characteristics, editing work product, by wireless provider. Data provided, transaction history provided by the wireless provider, provided by data of the mobile communication facility 102 (or transaction history provided by data of the mobile communication facility 102), location on the mobile communication facility 102, A history of locations on the mobile communication facility 102 can be included. Indicator input 2902 may provide a result that is more likely to statistically match navigation request 2932 as a result of taking into account some factor. For example, the current popularity of content subject matter in navigation request references to "American Idol" refers to a television program called American Idol, rather than a more general search for idols in current US culture. Probability is high. As such, if this indicator input 2902 is provided for the generation of dynamic content 2934, it may be more likely to result in the options the user is searching for. In another example, search results for the search term “fashion cloths” that users have in mind that they have the user characteristics that indicate that they are attending university are retired (or retired). Can be very different from the search results for the current user. In this example, the dynamic content 2934 can provide a map or location related to the current fashion, depending on the age of the user. In some embodiments, the indicator input 2902 can be used to provide improved relevance during the generation of dynamic content 2934 resulting from a navigation request 2932 from the mobile communication facility 102.

  In some embodiments, indicator input 2902 may include, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, Including grouping the results based at least in part on the association with the mobile subscriber characteristics 112, selected from the group consisting of date of birth, place of birth, employer, job title (or title), working period, etc. be able to. For example, a user may be an 18-year-old white male graduated from San Antonio, Texas and a college student. The user is in Chicago and enters a navigation request 2932 for “Restaurant”. Currently, there are so many restaurants in Chicago that the user is probably only interested in restaurants available in a small area. Based at least in part on the user's mobile subscriber characteristics 112, the indicator input 2902 refines the results and sorts (or sorts) the final results by the degree of interest associated with the user's mobile subscriber characteristics 112. ) Can be an effective means. For example, the user may be interested in a restaurant about popular food in San Antonio, the town where the user currently lives. In this case, if the term of the user's first navigation request 2932 lacks specificity, for example, it would be appropriate to provide directions (or directions) to a restaurant in a region that specializes in rib meat (or ribs) There are cases. In some embodiments, this may be the end of the user's search, where the user selects one of the options and does not enter a further navigation request 2932.

  Continuing with the above example, in some embodiments, the user enters a more specific navigation request 2932 such as “nearest hamburger” without selecting one of the options. In this example, the user can be provided with choices based on the distance from the user's current location to a restaurant that specializes in serving burgers. Further, indicator input 2902 indicates that the user was at a location (or place) near McDonald's in Kansas City at lunchtime yesterday. In this case, the results for the restaurant that specializes in burgers can be further rearranged (or sorted) by giving McDonald a priority.

  In some embodiments, indicator input 2902 can include an association with location data 2920. There are several techniques for determining the location of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. The location of the mobile communication facility 102 can be determined when a user enters a particular location, and the location of the facility 102 can include multiple geographic regions such as states (or countries) and cities. The location of the facility 102 can be specified according to the distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and so on. For example, a person living in Boston may type in a navigation request 2932 of “sports tickets”, so that the person may enter Red Sox, Patriots, and You may be interested in tickets for other local teams. Alternatively, the user may be away from home, so that the user may be interested in a team ticket associated with the user's current location. In this case, the current location of the user can be determined by, for example, the GPS-compatible mobile communication facility 102. Other examples where dynamic content 2934 is generated depending on location include locations associated with restaurants, travel tickets, entertainment, florists, colleges, home renovations (or renovations), etc. Can do. In some embodiments, the dynamic content 2934 presented to the user's mobile communication facility 102 can be determined at least by location, the dynamic content providing the user with an improved list of search results. Can do.

  In some embodiments, some aspects of processing the navigation request 2932 may utilize data of the mobile communication facility 102, such as indicator input 2902. For example, a user of the mobile communication facility 102 is not in his / her home but in another state, but the user is in the area of the area code where he / she calls regularly. In addition, the user has a call history and browsing history to the hardware store and home renovation website for the past week before going on a trip. The user then enters a navigation request 2932 “plaster cracks” on the current Saturday morning. In this case, along with the navigation request 2932, indicator input 2902 associated with user usage history data 2918 and current location data 2920 can be provided for the generation of dynamic content 2934. This usage history indicates that the user may have recently thought about home renovation and that the hardware store expects to purchase materials (or tools) related to home renovation by calling the hardware store. It may indicate that Thus, the indicator input 2902 can be made higher (or in line with) the need for home renovation. Further, the indicator input 2902 now indicates the user's current location, so the dynamic content 2934 may have an increased relevance to the user's current location. Dynamic content 2934 related to plaster refurbishment in the general category of home remodeling by combining the terminology of the navigation request 2932 for plaster and cracks with indicator input 2902 for home renovation. Can bring. Dynamic content 2934 can be generated in connection with a local home renovation store (or local home repair store), a local contractor specializing in plaster repair, and the like. In formatting the results for presentation to the user, the user has called Lowes many times, but has mostly called Home Depot or a local hardware store. It can be further understood from the usage history that there is no. As a result of this preference, the location of the local Lowes is placed at the top of the response list displayed on the mobile communication facility 102 as part of the dynamic content 2934, and hits related to other plaster repairs are subsequently Can be placed. Further, other dynamic content 2934 associated with navigation request 2932 and indicator input 2902, such as advertisements, can be generated and sent to mobile communication facility 102.

  In some embodiments, some aspects of processing the navigation request 2932 may utilize activities (such as operations or actions) on the mobile communication facility 102, such as browser actions, menu selections, transactions, and the like. For example, suppose a user has just completed a browser action related to grain bait. This example relates to grain diets, such as directions to local grain providers, grain advertisements, grain banner banners, text insertions about grain diets, and image-based advertisements about grain diets. Dynamic content 2934 can be presented to the user's mobile communication facility 102. In some embodiments, the user action can provide a navigation request 2932 that can generate dynamic content 2934 and provide it to a user of the mobile communication facility 102.

  In some embodiments, business rules can be associated with a query classification engine. Business rules include popularity rules, location rules, mobile communication facility type rules, keyword matching rules, parental control rules, spelling and spelling correction rules, recommendations (or recommendations) rules, and user characteristics. Rules, or some other business rule can be included.

  In some embodiments, and with reference to FIG. 30, to assist navigation to specific vertical content and / or to assist in viewing content from a promising answer source. In addition, user intent can be identified using query classification methods and systems. In order to understand what the user is searching and what is selected as a result of the search, the user's search behavior can be consistently analyzed and monitored. In some embodiments, the search engine can classify different types of queries to connect the user's search to the right content in the shortest distance. Thus, a search for “ice cream boston” can select local listing results rather than a general web page, and a search for “UA 123” can return flight arrival and departure information. .

  In some embodiments, the search engine uses query classification to identify a user's search intent and specificity (or specificity) to guide the user to the best individual results, or You can prioritize the categories of results that respond to user queries. In some embodiments, both language specific rules (rules) and statistical methods can be used to identify user intent. Language-specific rules can identify refined searches (or narrow searches) and guide users to specific results. For example, if a user is searching for “maps nyc,” the language-specific rules are “maps”, which is an important term, and “nyc”, which is a specific location (or place). And the user can infer that he is looking for a map of New York. In this example, the user can be directed to a New York map provided by a map vertical. A second query classification tool, statistical methods, can rank (or rank) different categories of results for a wider query. For example, if a user is searching for the name of a celebrity, such as the model “Naomi Campbell,” the past action may result in the user seeing an image or new article rather than music. Can be inferred that they are likely to be looking for, so those categories can be returned at the top of the first page result set.

  In some embodiments, the query classification engine heuristic can be tailored on a language-by-language basis or on an operator-wide basis. Query classification can identify different patterns of search behavior that assist in the proper display of a given query. The classification can become a finer classification as the system learns more about user behavior (or behavior).

  In some embodiments, the display of the mobile communication facility 102 responds to the user's query, assists the user in removing the ambiguity of the user's query, and guides the user to a deeper nature of the content. And “widgets” may be included to make the most popular and / or most relevant content emerge (bubble up). Widgets can use structured or semi-structured data to help users minimize content searches and to respond directly to user queries. In addition to query classification, the “learning” algorithm uses click and impression analysis to indicate when to show responses / results, where to show responses / results on the page, and / or from a given source It can be determined how much content should be displayed. While this algorithm can determine the proper set of results, it introduces editing capabilities (or edit overrides) to provide content for queries based at least in part on actively managing / trading query results. It is possible to influence the display of.

  In some embodiments, the editor can import / export common format supplies and keywords, select display templates, and assign relevance weights to content component types. it can. For example, the query “music” is so broad that it cannot rely entirely on the algorithm, but instead can request a review on reviews or a business review. Through session and user behavior analysis, editors can identify content that will help narrow the search and get closer to what the user actually intends. If the query is "music", the editor may build a smart component to reveal genre links, navigation links that guide users deeper into music verticals, and video links. it can. If these links don't work, the editor can make adjustments.

  In some embodiments, the popularity management tool may allow an editor to check algorithm weights and adjust thresholds for smart components and their associated content.

  In some embodiments, the method and system for query classification can affect the display logic associated with the mobile communication facility 102 (display logic). In one example, search queries can be classified according to a query classification scheme. Query classification methods are Vertical Class, Navigation Class, Navigation Class, Definition Class, Category Class, Specific Class, Query + Modifier Class (Query + Modifier Class) ), A Reference Class, an Adult Class, or some other query class (but not limited to).

  In some embodiments, the vertical class can include a search vertical. Search verticals can be associated with content taxonomy, can be general searches, or search, ringtones, images, games, yellow pages, climate (weather), white pages, news headlines, WAP site, website, movie start time, sports score, stock price, flight departure time, map, direction (or directions), price comparison, Wi-Fi hotspot, luggage tracking, hotel fee, fantasy sports Can be associated with grades (or statistics), horoscopes, answers, dictionaries, area codes, postal codes, entertainment, blogs, or some other search vertical.

  In some embodiments, the navigation class can be an identified domain name, URL, website, IP address, or some other location related to navigation.

  In some embodiments, a definition class can be associated with a query that includes the terms “define”, “definition”, “meaning”, “means”, or some other term associated with a request for a definition. .

  In some embodiments, a category class can be associated with a deeper classification (eg, hip hop, NFL, soccer, camera) within the search query to help the user remove the query ambiguity. Can contain bubble-up content / topics.

  In some embodiments, the specificity class can indicate the user's intent in various categories (eg, Shooter, Hinder, Sagittarius, Smallville, Nikon coolpix) Or a list of extracted data.

  In some embodiments, the query + qualifier class can be a combination of subcategories, genres, and / or specific sources.

  In some embodiments, the reference class can be data extracted from a reference source, such as an online encyclopedia.

  In some embodiments, an adult class can be associated with adult content, such as a game, gambling, pornography, lottery, or some other form of adult content (adult content).

  In some embodiments, query classification can be associated with indicator input 3002. Indicator input 3002 may include current content popularity, current query popularity, currently appearing (or emerging) query, current location, previous location, user characteristics, editing activity, or mobile communication facility, It may include a user of the facility and / or some other indicator related to the query content.

  In some embodiments, the query classification associated with the search query 142 and / or indicator input 3002 can affect the formatting (or formatting) 3008 of the results displayed on the mobile communication facility 102. For example, formatting can expand the category results and order the results according to indicator inputs (eg, by descending popularity), by category, or according to some other schema (or scheme) Can (or order).

  In some embodiments, user actions relating to formatting results displayed on the mobile communication facility 102 (eg, clicks on content) can be subjected to click and impression analysis and query classification and / or indicator input. 3002 can be used to further refine, structure, index, and / or order (or order).

  In some embodiments, by associating query 142 with indicator input 3002 and / or query classification, based at least in part on user interactions with content and interactions with other users, An optimal content ranking (or rating) can be determined for display on the user's mobile communication facility 102. For example, it is possible to determine a threshold (eg, popularity rank) for presenting content to the mobile communication facility 102, to determine which content type to expand, etc.

  Continuing with reference to FIG. 30, in some embodiments, a navigation request 3032 can be received from the mobile communication facility 102 and combined with an indicator input 3002 and business rules 3038 that can generate dynamic content 3034. . In this case, dynamic content 3034 can be presented to the mobile communication facility 102. In some embodiments, the navigation request 3032 is based on a search query, domain name input, web browser action, menu selection, folder selection, implicit, and mobile communication facility 102 location, transaction, and ad conversion. It can be implicit. In some embodiments, for example, business rule 3038 can be a rule that prevents receiving age-appropriate ads, such as beer ads, cigarette ads, gambling ads, etc. Individuals who have converted their ads to should be targeted in the future by similar ads, and business rules that depict violence are used on the day of national violence. It should not be. In some embodiments, the dynamically generated content 3034 can be an advertisement, a banner advertisement, a text insertion, an image, etc. For example, a user of mobile communication facility 102 may enter a navigation request 3032 for “baseball field”. Indicator input 3002 indicates that the user is currently in the north of Boston, and that the number of queries related to match 7 at Red Sox ALCS is high in the system, and that the user has previously , Indicates you have been asked for directions (or directions) to Fenway Park. In this case, Fenway Park direction (or directions to Fenway Park), Red Sox general theme, and ALCS dynamic content 3034 can be delivered to the user's mobile communication facility 102. . For example, the user may be presented with a map image showing the direction (or directions), text (letters or sentences) showing the direction (or directions), as well as a red sox ticket, uniform (or cross), website, stadium (baseball Ad) related to parking lots and nearby restaurants, etc., as well as ads related to the ALCS series, as well as ads related to the upcoming World Series, and other local sports teams. Can present advertisements, etc. In some embodiments, dynamic content 3034 that combines indicator input 3002 with navigation request 3032 gives the user's mobile communication facility 102 greater relevance to the user's objects and interests. Can be provided. In some embodiments, the mobile communication facility 102 may be a telephone, mobile phone, cellular phone, GSM phone, and the like.

  Continuing the above example, in some embodiments, the business rules 3038 may include predetermined dynamic content 3034 such as sports bar advertisements around Fenway Park in response to a navigation request 3032 for “baseball field”. It may be prevented from being delivered to the mobile communication facility 102, in which case the indicator input 3002 indicates that the user is a minor. Another example of a business rule 3038 that applies to the generation of dynamic content 3034 for minors may be cigarettes associated with the navigation request 3032 or legitimate gambling advertisements.

  In some embodiments, business rules 3038 can be applied to the generation of dynamic content 3034 to limit or increase dynamic content 3034. In this case, the dynamic content is generated without such restriction. For example, there may be business rules 3038 to make the content and / or advertisement more focused based on some criteria such as holidays, sports events, seasonal events, national elections, and the like. There may also be business rules 3038 to focus more weakly on content and / or advertising based on some criteria such as national emergency, death of important persons, national violence, morning, etc. In some embodiments, business rules 3038 may be applied, for example, on a sponsor basis, a product basis, a content basis. For example, let's say a lot of people died from a fire in a bar. The next day, ads related to drinking establishments can be canceled. This is because the sponsor wants to avoid a negative association between the sponsor's product and its fire. In some embodiments, business rules 3038 may allow specific or global overrides (such as suspension or modification) for the delivery of dynamic content 3034 to the mobile communication facility 102.

  In some embodiments, the indicator input 3002 may be content popularity, query popularity, current location of the mobile communication facility 102, previous location of the mobile communication facility 102, user characteristics, editing work product, by wireless provider. Data provided, transaction history provided by the wireless provider, provided by data of the mobile communication facility 102 (or transaction history provided by data of the mobile communication facility 102), location on the mobile communication facility 102, A history of locations on the mobile communication facility 102 can be included. The indicator input 3002 may provide a result that is more likely to statistically match the navigation request 3032 as a result of taking into account some factor. For example, the current popularity of content subjects in navigation request references to “American Idol” may point to a television program called American Idol, rather than a more general search for idols in current US culture. High nature. As such, when this indicator input 3002 is provided for the generation of dynamic content 3034, it may be more likely to result in the options the user is searching for. In another example, search results for the search term “fashion cloths” that users have in mind that they have the user characteristics that indicate that they are attending university are retired (or retired). Can be very different from the search results for the current user. In this example, the dynamic content 3034 can provide a map or location (or location) associated with the current fashion, depending on the age of the user. In some embodiments, indicator input 3002 can be used to provide improved relevance in the generation of dynamic content 3034 resulting from navigation request 3032 from mobile communication facility 102.

  In some embodiments, the indicator input 3002 can be, for example, age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, Including grouping the results based at least in part on the association with the mobile subscriber characteristics 112, selected from the group consisting of date of birth, place of birth, employer, job title (or title), working period, etc. be able to. For example, a user may be an 18-year-old white male graduated from San Antonio, Texas and a college student. The user is in Chicago and enters a navigation request 3032 for “Restaurant”. Currently, there are so many restaurants in Chicago that the user is probably only interested in restaurants available in a small area. Based at least in part on the user's mobile subscriber characteristics 112, the indicator input 2902 refines the results and sorts (or sorts) the final results by the degree of interest associated with the user's mobile subscriber characteristics 112. ) Can be an effective means. For example, the user may be interested in a restaurant about popular food in San Antonio, the town where the user currently lives. In this case, if the term of the user's first navigation request 3032 lacks specificity, for example, it would be appropriate to provide directions (or directions) to a restaurant in an area that specializes in ribs (or ribs) There are cases. In some embodiments, this may be the end of the user's search, where the user selects one of the options and does not enter a further navigation request 3032.

  Continuing with the above example, in some embodiments, the user enters a more specific navigation request 3032 such as “nearest hamburger” without selecting one of the options. In this example, the user can be provided with choices based on the distance from the user's current location to a restaurant that specializes in serving burgers. Further, the indicator input 3002 indicates that the user was at a location (or place) near McDonald's in Kansas City at lunchtime yesterday. In this case, the results for a restaurant that specializes in hamburgers can be reordered, giving McDonald a priority ranking.

    In some embodiments, indicator input 3002 can include an association with location data 2920. There are several techniques for determining the location of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. The location of the mobile communication facility 102 can be determined when a user enters a particular location, and the location of the facility 102 can include multiple geographic regions such as states (or countries) and cities. The location of the facility 102 can be specified according to the distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and so on. For example, a person living in Boston may type in a navigation request 3032 of “sports tickets”, so that the person is Red Sox, Patriots, and You may be interested in tickets for other local teams. Alternatively, the user may be away from home, so that the user may be interested in a team ticket associated with the user's current location. In this case, the current location of the user can be determined by, for example, the GPS-compatible mobile communication facility 102. Other examples where dynamic content 2934 is generated depending on location include locations associated with restaurants, travel tickets, entertainment, florists, colleges, home renovations (or renovations), etc. Can do. In some embodiments, the dynamic content 3034 presented to the user's mobile communication facility 102 can be determined at least by location, the dynamic content providing the user with an improved list of search results. Can do.

  In some embodiments, some aspects of processing the navigation request 3032 may utilize data of the mobile communication facility 102, such as the indicator input 3002. For example, a user of the mobile communication facility 102 is not in his / her home but in another state, but the user is in the area of the area code where he / she calls regularly. In addition, the user has a call history and browsing history to the hardware store and home renovation website for the past week before going on a trip. The user then enters a navigation request 3032 “plaster cracks” on the current Saturday morning. In this case, along with the navigation request 3032, indicator usage 3002 related to the user's usage history and current location can be provided for the generation of dynamic content 3034. This usage history indicates that the user may have recently thought about home renovation and that the hardware store expects to purchase materials (or tools) related to home renovation by calling the hardware store. It may indicate that Thus, the indicator input 3002 can be made higher (or in line with) the need for home renovation. Further, the indicator input 3002 now indicates the user's current location, so that the dynamic content 3034 may have an increased relevance to the user's current location. Dynamic content 3034 related to plaster refurbishment within the general category of home renovation by combining the terminology of navigation request 3032 for plaster and cracks with indicator input 3002 for home renovation. Can bring. Dynamic content 3034 may be generated in connection with a local home renovation store (or local home repair store), a local contractor specializing in plaster repair, and the like. In formatting the results for presentation to the user, the user has called Lowes many times, but has mostly called Home Depot or a local hardware store. It can be further understood from the usage history that there is no. As a result of this preference, the location of the local Lowes is placed at the top of the response list displayed on the mobile communication facility 102 as part of the dynamic content 3034, and hits related to other plaster repairs are subsequently Can be placed. In addition, other dynamic content 3034 associated with the navigation request 3032 and indicator input 3002, such as advertisements, can be generated and sent to the mobile communication facility 102.

  In some embodiments, some aspects of processing the navigation request 3032 may utilize activities (such as operations and actions) on the mobile communication facility 102, such as browser actions, menu selections, transactions, and the like. For example, suppose a user has just completed a browser action related to grain bait. This example relates to grain feeds, such as directions to local grain feed providers (or directions), grain feed advertisements, grain feed banner advertisements, grain feed text insertions, and image-based advertisements about grain diets. Dynamic content 3034 can be presented to the user's mobile communication facility 102. In some embodiments, the user action can provide a navigation request 3032 that can generate dynamic content 3034 and provide it to a user of the mobile communication facility 102.

  In some embodiments, business rules can be associated with a query classification engine. Business rules include popularity rules, location rules, mobile communication facility type rules, keyword matching rules, parental control rules, spelling and spelling correction rules, recommendations (or recommendations) rules, and user characteristics. Rules, or some other business rule can be included.

  Referring to FIG. 31, in some embodiments, survey content 3108 may be combined with sponsored content 3114 in interactive content integration facility 3104 in response to a mobile communication facility navigation request 3118. The combined survey content 3108 and sponsored content 3114 can generate interactive sponsored content 3102 that can be presented to a user of the mobile communication facility 102. In this case, the user can be involved in the survey content 3108 aspect of the interactive sponsored content 3102 and can provide a response to the survey content 3108 to the survey response analysis 3110. In this case, multiple user responses can be analyzed. A survey analysis 3112 can be generated as a result of the survey response analysis 3110, and the survey analysis 3112 can be provided to the mobile communication facility 102 for display to a user. In addition, the interactive content integration facility 3104 provides data related to the mobile communication facility 102, such as mobile subscriber characteristics data 112, user transaction data 3124, user history data 3120, location data 3122, and context information related to the website 3128. It can also be considered.

  For example, in some embodiments, a teenage boy is talking on the phone or typing an email as part of the boy's mobile communication facility 102 activity (such as an operation or action). The interactive sponsor-provided content 3102 including the survey content 3108 can be displayed on the display of the boy's mobile communication facility 102 as “Which team will win this year's World Series?”. In this case, there are two dialog buttons, and “Red Sox” can be displayed below one button and “Rockies” can be displayed below the other button. In addition to the survey content 3108, there may be sponsored content 3114, such as sportswear advertisements associated with these two teams, associated with the World Series. In some embodiments, for example, based on data related to the mobile communication facility 102 from usage history data 3120 related to content in the league determination series, sports related survey content 3108 and related sportswear Sponsored content 3114 can be selected and distributed to the mobile communication facility 102. In this example, a sports-sensitive user may click on a red sox button. This response is sent to and included in a survey response analysis 3110 that can include multiple user responses. In some embodiments, survey response analysis 3110 can result in survey analysis 3112 that can be presented to mobile communication facility 102 for display to a user. In this example, survey analysis 3112 can provide, for example, a survey response indicating that 72% of the surveyed users believe that Red Sox will win this year's World Series. In some embodiments, a user may be more influenced by sportswear sponsored content 3114 presented in connection with a sports survey 3108. This is because the sports theme of the interactive sponsored content 3102 is selected based on recent user usage history data 3120 related to the playoff of the national baseball. In some embodiments, the use of data (eg, mobile subscriber characteristics) of the mobile communication facility 102 in selecting interactive sponsored content 3102 to be delivered to the mobile communication facility 102 can enhance effectiveness. Sponsor provided content 3114 can be provided to the user. In some embodiments, sponsored content 3114 and / or survey content 3108 are selected based in part on data related to mobile communication facility 102, such as mobile subscriber characteristics, location, usage history, transaction history, and the like. be able to.

  In some embodiments, the survey content 3108 includes choices to choose, item matching, simple answers, simple answer choices, image choices, response time test, fill in, questions about truth questions, etc. It can take a number of different forms. In some embodiments, the survey analysis can take a number of different forms, such as percentage of results, images, words, etc., as well as other survey content 3108.

  In some embodiments, the relevance matching between the data associated with the user's mobile communication facility 102 and the selection of interactive sponsored content 3102 (whether it is sponsored content or survey content, or Regardless of whether they are both important aspects of the effective delivery of interactive sponsored content 3102 and make the interactive sponsored content 3102 more targeted. One way to better ensure relevance to the user is mobile subscriber characteristic data related to the user's mobile communication facility 102, including user profile information, demographic information, billing information, etc. Use 112 By using such information, it is possible to perform relevance matching of interactive sponsored content 3102 to the user's personal attributes (or personal attributes) such as the user's age, address, gender, etc. For example, clothing advertising can be matched (ie, paired with a fit) to match the user's age, gender, and whether the user lives in the city or countryside. Ads for men can target sports, cars, home renovations, etc. Ads for girls can target clothing, etc. Ads for seniors It can target health products, travel, etc. In some embodiments, mobile subscriber characteristic data 1 2 can be useful not only for distributed advertisements, but also for matching with distributed survey content 3108. For example, for home repair (or renovation) needs for girls Survey content 3108 may not generate any response to the survey and may not have any effect from the advertisement, so the subject matter of interactive sponsored content 3102 In some embodiments, profile data such as age, gender, address, etc. is sufficient for the initial relevance matching of interactive sponsored content 3108 for a user of mobile communication facility 102. It is possible.

  In some embodiments, relevance can be obtained from user transaction data 3124 associated with the mobile communication facility 102, such as online product purchases, online shopping cart contents, ad conversions, and the like. For example, a user of the mobile communication facility 102 may have just purchased clothing suitable for some women's season. Now, the user may not be interested in purchasing any more seasonal clothing, and as a result of this purchase, the relevance for seasonal clothing is significantly lower (or smaller). However, since the user is a woman and has not purchased any shoes suitable for the season, the relevance to the shoes can be increased (or increased) as a result of the purchase. In another example, a user may be in the process of purchasing a new floor mat for a new car, which may indicate that the user has just purchased a new car. is there. As a result, this can reduce the relevance to car advertisements, but can increase the relevance of car care products. Further, user transactions can indicate user interest and can provide better relevance matching of interactive sponsored content 3102 to the user. For example, a user who purchases a textbook online can be a student, but this assertion (eg, the user is a student) is matched to a survey on college life and combined with a concert ticket ad Doing so may be useful in matching interactive sponsored content 3102 to the user's interests. In some embodiments, user transaction data 3124 associated with the mobile communication facility 102 can be effectively used in determining the relevance of interactive sponsored content 3102 with respect to user interaction. .

  In some embodiments, the relevance may be obtained from usage history data 3120, wireless carrier data, etc. associated with the mobile communication facility 102, such as browsing history (such as web pages) and advertising conversion history. For example, a user may be in the middle of browsing a plasma TV (such as a web page), so that it is relevant to advertisements related to plasma TVs and other similar products such as LCD TVs. Can be high. This increased relevance can be reduced over time after browsing (such as a web page), which may indicate that the user has made a subsequent purchase. In another example, a user may be browsing a university campus website, so that the user is advertising a consumer product related to the university, such as a university and a laptop computer. Can be targeted in graduation studies combined. In some embodiments, usage history data 3120 can track not only the type of converted ads, but also the ad conversion history. For example, a user may be converting an advertisement for a mortgage interest rate so that the user can be targeted for advertising and research related to the mortgage interest rate. Radio carrier data can also be tracked, and the data can provide information that leads to increased relevance matching. For example, a user may make many calls from the financial district in New York City, which may result in advertising related to finance or research on how the market will move in the next week. Relevance can be high. In some embodiments, usage history data 3120 may be used to improve relevance in selecting interactive sponsored content 3102 that is presented to a user of mobile communication facility 102.

  In some embodiments, relevance was entered (or entered) by location (or location) history, previous location, current location, location determined according to location coordinates of a particular mobile communication facility ) Obtain from location data 3122 associated with mobile communication facility 102, such as location determined by location (or location), location as multiple geographic regions, location determined according to distance from specified location, etc. Can do. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance to clothing-related advertisements and survey questions 3108 may be high. When a user is close to a series of car dealerships, the relevance to car advertisements can be high, with various car photos presented as part of interactive sponsored content 3102. The relevance to research related to cars, such as "Which car will you drive?" In some embodiments, location data 3122 can be used to improve relevance in selecting interactive sponsored content 3102 that is presented to a user of mobile communication facility 102.

  In some embodiments, relevance can be obtained from context information 3128 associated with the website, such as link structure, inbound links, outbound links, links, text, keywords, metadata, and the like. For example, a user may be browsing a horticultural (or gardening) website on the user's mobile communication facility 102, and the user selects content related to outdoor planting and garden design. Encounter the scene. In some embodiments, this content can be selected by the user to provide increased relevance to outdoor gardening supplies, landscapers, outdoor renovations, etc., where the content The interactive sponsored content 3102 may include surveys on content content, such as horticultural questions, home remodeling loan interest rates, and the like. In another example, a website may have an inbound link or an outbound link that can suggest relevance to a subject (theme), such as a link to a woodworking website. Indicates that they may be interested in tools and supplies related to making furniture. This can also be an indicator of the user's gender and age. This is because woodworking can generally be a concern for older middle class men. Therefore, this is suitable for age and gender delivered with advertisements focused on power tools related to woodwork as a home activity and surveys such as “Which wood chair is better in quality” Interactive sponsored content 3102 can be generated. In some embodiments, context information 3128 associated with a website can be used to improve relevance in selecting interactive sponsored content 3102 that is presented to a user of mobile communication facility 102.

  In some embodiments, interactive sponsored content 3108, such as advertisements, is delivered to the user along with survey content 3108 to improve the time that sponsored content 3114 appears in front of the user of the mobile communication facility 102. can do. That is, if the survey content 3108 that the user wants to interact with is delivered to the user and an advertisement is visible with the survey content 3108 on the display of the mobile communication facility 102, the effect of the advertisement on the user is Will be enhanced. Furthermore, by increasing the relevance of the interactive sponsor-provided content 3102 to the user, the effectiveness of the advertisement can be enhanced. That is, if the presented advertisement is relevant to the user, the user is more likely to be affected by the advertisement, and if the survey content 3108 is more relevant to the user, the user Are more likely to interact with the survey content 3108, and therefore, more likely the ad will appear before the user, which may also increase the effectiveness of the ad. it can. In some embodiments, improved relevance in the selection of interactive sponsored content 3102 presented to a user of mobile communication facility 102 can increase the effectiveness of sponsored content, The number of sponsors associated with the sponsorship facility 162 can be further increased.

  Referring to FIG. 32, in some embodiments, content such as advertisements and other sponsored content related to offline advertisements 3202 found in newspapers, magazines, televisions, radios, mail, bulletin boards, etc., are included in mobile communication facilities. 102 can be distributed. Such offline advertisement 3202 can include a search keyword 3208, and the content can be delivered when the keyword is input to the search facility 3210 of the mobile communication facility. In some embodiments, the content can be at least partially associated with the search keyword 3208 as well as an association with the criteria 3204 associated with the mobile communication facility 102, where the mobile communication facility 102 is It can be a mobile phone, a cellular phone, a GSM phone, or the like. In some embodiments, the criteria 3204 associated with the mobile communication facility 102 may be mobile subscriber characteristic data 112, usage history data 3218, user transaction data 3222, location data 3220, contextual information about website content 3224, and so forth. Can do.

  For example, in some embodiments, a newspaper advertisement can be an advertisement for a new product line in Ford's car, which includes the word “Ford”, “Purchase New Ford. ", And some alphanumeric search keywords such as alphanumeric characters that are not words such as FD07 $ !. The newspaper advertisement in this case allows the user to enter the search keyword 3208 into the search facility 3210 of the user's mobile communication facility 102 in order to receive some relevant content, such as in this example further information about the new product line of the car. You can instruct them to enter. Further, the criteria 3204 associated with the user's mobile communication facility 102 can be used to target content to some aspect of the user. In the present example, it is beneficial for sponsor 128, who distributes content related to Ford's new line of cars, to know mobile subscriber information. The mobile subscriber information determines usage information, such as age, gender, etc., whether the user has browsed (such as a web page) to find a new car, and a dealer for reference in the returned content Location, context information associated with the website, i.e. whether or not the user has accessed a website with links or references associated with cars, in particular Ford cars, etc. Once such criteria 3204 is identified, it provides information on new Mustang to single men, provides information on economic models to college students, provides information on 4-door sedan to users with children, The content can be further targeted to the user, such as grouping cars by criteria, and can be modified to suit the user. So, for example, a young man with a history of usage indicating that he has recently graduated from a university, where online spending through a new PDA has increased significantly, and content related to the new Mustang instead of a sedan It can be received at the facility 102. In some embodiments, the search keyword 3208 in the offline advertisement 3202 can deliver extended online content to the user's mobile communication facility 102 at a convenient time, where the user It is not necessary to remember the search keyword 3208 for later access using a non-mobile communication facility such as a personal computer. Further, the likelihood that the search keyword 3208 will be used can be great due to the immediate accessibility of the user's mobile communication facility 102, which increases the effectiveness of the advertisement and sponsorship participation in the sponsorship facility 162. (That is, to become a sponsor or to support as a sponsor).

  The above is just one example of how the search keyword 3208 is used in delivering content to the mobile communication facility 102. In some embodiments, the search keyword 3208 can be a search vertical, such as a general search, or a ringtone, image, game, yellow page, climate (weather), white page, news headline, WAP site, website , Movie start times, sports scores, stock prices, flight departure times, maps, directions (or directions), price comparisons, Wi-Fi hotspots, luggage tracking, hotel prices, fantasy sports performance (or statistics) , Horoscopes, answers, dictionaries, area codes, postal codes, entertainment, blogs, etc. can be associated with multiple search verticals. For example, the search keyword 3208 can be embedded in a newspaper horoscope, and the relevant content in this case can be horoscope information delivered with relevance that matches the user's date of birth, The search keyword 3208 can be embedded in an advertisement in a yellow page for a hair salon, and the related content in this case can be a hair salon service based on age, and the search keyword can be distributed in a board game. The relevant content in this case can be information about other games having relevance that matches the age of the user, and the search keyword 3208 is embedded in the display portion of the start time of the newspaper (or document) movie. In this case, the related content can It can be a movie that has a relevance to match. In some embodiments, offline advertisements to users of mobile communication facilities 102 are made in multiple offline media by using search keywords 3208 that are used to provide mobile communication facilities 102 with content that matches criteria 3204. It becomes possible to expand.

  In some embodiments, the content delivered to the mobile communication facility 102 is relevant based at least in part on expected values that can be data, bids (bids), click-through amounts, etc. It can be. For example, the data can be the price or price range of the advertised item (or product), the bid for an auction promoted in connection with the offline advertisement 3202.

  In some embodiments, relevance criteria 3204 matching is an important aspect in terms of effective distribution of content and can be more targeted to the intended audience. One method for better relevance to the user utilizes mobile subscriber characteristic data 112 from the user's mobile communication facility 102, including user profile information, demographic information, billing information, etc. Where mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, year of birth It is selected from the group consisting of month, date of birth, employer, job type (or title), and working period. Using such information allows relevance matching (eg, matching or pairing) to the user's personal attributes such as the user's age, address, gender and the like. For example, advertising for clothing can be matched to the user's age, gender, and whether the user lives in a city or country. Middle-aged male ads can target sports, cars, home repairs (or renovations), and more. Advertising for girls can target clothing and the like. Advertising for the elderly can target health products, travel, etc. In some embodiments, the information obtained from the mobile subscriber characteristics information is not only useful for matching the delivered content, but also makes the content suitable for (or adapted to) the user. ) Can also provide ability. For example, clothing ads in girls 'magazines can provide search keywords to access more information about girls' clothing if the user's gender is female, and the user's age and location (Or place), urban girls who may be preoccupied with the prejudice of fashion are receiving clothing information, while rural girls are receiving clothing information that is a mix of casual and fashion, and older Women can provide different content, such as receiving clothing information related to their parents. In some embodiments, profile data such as age, gender, and address may be used to match the initial criteria of the content to the user of the mobile communication facility 102 as well as adapting the content (such as changing to match). Can be sufficient.

  In some embodiments, the relevant criteria 3204 may be obtained from user transaction data 3222 associated with the mobile communication facility 102, such as online product purchases, online shopping cart contents, advertisement conversions, and the like. For example, a user of the mobile communication facility 102 may have just purchased clothing suitable for some women's season. Now, the user may not be interested in purchasing any more seasonal clothing, and as a result of this purchase, the relevance for seasonal clothing is significantly lower (or smaller). However, since the user is a woman and has not purchased any shoes suitable for the season, the relevance to the shoes can be increased (or increased) as a result of the purchase. In another example, a user may be in the process of purchasing a new floor mat for a new car, which may indicate that the user has just purchased a new car. is there. As a result, this can reduce the relevance to car advertisements, but can increase the relevance of car care products. Further, user transactions can indicate user interests and can provide better relevance matching of content to the user. For example, a user can purchase an electronic game online, which can be matched to a user profile that can better allow the user to select relevant content. Indicates that In some embodiments, user transactions associated with the mobile communication facility 102 can be effectively used in determining the association criteria 3204 matching.

  In some embodiments, the relevance criteria 3204 can be obtained from usage history data 3218 or wireless carrier data associated with the mobile communication facility 102 such as browsing history (browsing history), search history, advertising conversion history, and the like. For example, a user may be viewing a plasma television, and as a result, may be more relevant to advertisements associated with plasma televisions and other similar products such as LCD televisions. This increased relevance can diminish over time after browsing, which can indicate that the user has made a subsequent purchase. In another example, a user may be browsing a college campus website so that it can be targeted for college related consumer products such as laptop computers. Radio carrier data can be tracked and the data can provide information that provides improved relevance matching. For example, a user may make many calls from the financial district in New York City, resulting in greater relevance to financial-related advertising, resulting in a better match of the user to content. Possible user profile information. In some embodiments, the usage history can be used to improve the matching criteria 3204 matching in the selection of content presented to the user of the mobile communication facility 102.

  In some embodiments, the association criteria 3204 matching can include an association with the location data 3220. There are many techniques for determining the position of the mobile communication facility 102, such as GPS, triangulation, and triangulation using Wi-Fi. For example, the location of the mobile communication facility 102 can be determined when a user enters a particular location (or location), which location includes multiple geographic locations such as states (or countries) and cities. The location can be specified according to a distance from the specified location and can be associated with some aspect of the mobile content of the mobile communication facility 102. For example, if the user of the mobile communication facility 102 is near a clothing shopping street, the relevance to the advertising related to the clothing may be high. When a user is near a place where car dealers are connected, the relevance to the car advertisement can be high. In some embodiments, the location can be used to improve the relevant criteria 3204 in selecting content to be presented to the user of the mobile communication facility 102.

  In some embodiments, the association criteria 3204 matching is associated with a website 3224 such as context information in a link structure, context information in an inbound link, context information in an outbound link, context information in a link, text, keywords, metadata. It can be obtained from the context information. For example, a user may be browsing a horticultural (or gardening) website on the user's mobile communication facility 102, and the user selects content related to outdoor planting and garden design. Encounter the scene. In some embodiments, the user's selection of this content can result in increased relevance for outdoor gardening supplies, landscapers, outdoor renovations, and the like. In another example, a website may have an inbound link or an outbound link that can suggest relevance to a subject (theme), such as a link to a woodworking website. Indicates that they may be interested in tools and supplies related to making furniture. This can also be an indicator of the user's gender and age and can result in a profile that can improve the relevant criteria 3204 for the user. In some embodiments, context information associated with a website can be used to improve the relevant criteria 3204 matching in selecting content that is presented to a user of a mobile communication facility.

  Referring to FIG. 33, in some embodiments, sponsored content is simultaneously and dynamically displayed on the standby screen 3300 of the display 172 based at least in part on mobile subscriber characteristics 3308 associated with the mobile communication facility. At the same time, a user interface may be provided that activates (or activates) the mobile communication facility 112. Mobile subscriber characteristics include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth, place of birth, employment , Job title (or title), working period, or some other mobile subscriber characteristic.

  In some embodiments, mobile content can be advertisements, sponsored content, sponsored calls, search boxes, or some other type of content, including mobile carrier content A brand name (trademark) can be attached using a brand (trademark).

  In some embodiments, the sponsored content selection 3308 may be displayed on the standby screen 3300 based at least in part on the relevance of the mobile subscriber characteristic 112 to contextual information associated with the content. The context information can be a link structure, an inbound link, an outbound link, text, keywords, metadata, or some other type of context information. Context information can be provided by a server associated with the wireless carrier. The server may be a WAP server, a mobile application gateway, a WAP gateway, a proxy, a web server, or some other type of server.

  In some embodiments, sponsored content 3308 may be presented on the standby screen 3300 based at least in part on the relevance of the content to behavior information associated with a user of the mobile communication facility 102.

  In some embodiments, a user that activates (or activates) a mobile communication facility while simultaneously and dynamically displaying sponsored content on the standby screen 3300 of display 172 based at least in part on the user transaction history. An interface can be provided.

  In some embodiments, based on the user's usage history, sponsored content is simultaneously and dynamically displayed on the standby screen 3300 of the display 172 while simultaneously activating (or activating) the mobile communication facility. A user interface can be provided.

  In some embodiments, the sponsored content is simultaneously and dynamically displayed on the standby screen 3300 of the display 172 and simultaneously activated (or activated) based on the location of the mobile communication facility. ) Can provide a user interface.

  In some embodiments, based on the device characteristics of the mobile communication facility, sponsored content is simultaneously and dynamically displayed on the standby screen 3300 of the display 172 while simultaneously operating (or activating) the mobile communication facility. Can provide a user interface.

  In some embodiments, the mobile communication facility 102 can be activated (or activated) by a user taking action (or manipulation). This action may be different for different embodiments of the mobile communication facility 102 telephone. For example, a foldable phone (or foldable cell phone) can be activated by unfolding or opening the phone. In another example, a straight phone can be activated by depressing a key on the keypad on the phone for a predetermined time. A sliding top phone or twist topphone can be activated by sliding or twisting open the top part, respectively, to expose the user interface of the phone it can. Other telephone methods for operating the telephone based on the telephone embodiment are also possible. A telephone can be activated by turning on the telephone (or turning on the telephone). Turning on the telephone means attaching a battery to the telephone, plugging the telephone into a power source such as a desk charger or an in-vehicle charger, turning on the power switch of the telephone, and pressing a key on the user interface of the telephone. May be held down for the shortest time. The phone can be activated (or activated) by unlocking the phone or by speaking the activation code (or activation code) into the microphone of the phone, in which case the unlocking Can include a user entering an activation code (or activation code) into the phone through the phone user interface. Simultaneously with each type of mobile communication facility activation 3304, a sponsored content selection 3308 can be placed in the standby screen 3300 of the display 172 of the mobile communication facility 102.

  By activating the phone, the user can make one phone call, answer the phone call, navigate through the user interface menus (such as selecting a menu), or use a mobile search service. The above features and functions can be accessed. Some features and functions may require the user to first activate the features and functions via the user interface, such as checking the phone history. Other features can be activated immediately when the phone is activated. As an example, a user can often enter a telephone number immediately to initiate a call without first activating the telephone function of the telephone.

  In some embodiments, sponsored content selection 3308 is placed on the standby screen 3300 of the display 172 of the mobile communication facility 102 so that the user can immediately view the content 3302 when the phone is activated. . As an example, the content 3302 can be displayed on the standby screen 3300 as soon as the user opens the foldable phone. Mobile content can be advertising, banner advertising, interactive content, sponsored content, sponsored call, wireless carrier walled garden content, search box, or some other type of content, A brand name (trademark) can be attached to mobile content using a brand (trademark) of a wireless carrier (wireless carrier). In some embodiments, the user can select, click, convert, or perform other interactions (interactions) with the content 3302 displayed on the standby screen 3300. The content can be temporary and can be placed on the standby screen 3300 for a predetermined period of time or can remain on the standby screen 3300 until the user selects to change the content 3302. it can. Content 3302 can be associated with a search vertical that can be a general search, or ringtone, image, game, yellow page, climate (weather), white page, news headline, WAP site, website , Movie start times, sports scores, stock prices, flight departure times, maps, directions (or directions), price comparisons, Wi-Fi hotspots, luggage tracking, hotel prices, fantasy sports performance (or statistics) , Horoscopes, answers, dictionaries, area codes, postal codes, entertainment, blogs, or any other content related to search verticals 3302.

  Referring to FIG. 34, in some embodiments, a navigation request 3400 can be received from a mobile communication facility 102 and at least in association with a mobile subscriber characteristic 112 associated with the mobile communication facility 102. Based in part on the associated sponsored mobile coupon 2218. Mobile coupons can be stored in a mobile coupon database 3414 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3400 and mobile subscriber characteristics based at least in part on an algorithm within the content relevance facility 3420. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review (or editorial review).

  In some embodiments, mobile subscriber characteristics 112 may include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, It can be the date of birth, place of birth, employer, job title (or title), working period, or some other mobile subscriber characteristic 112.

  In some embodiments, the navigation request 3400 is a search query, domain name input, web browser action, menu selection, folder selection, implicit request, transaction, ad conversion, or some other type of navigation request. be able to.

  In some embodiments, the navigation request 3400 can be received from the mobile communication facility 102 and at least in part in association with radio carrier data associated with the mobile communication facility 102 or multiple mobile communication facilities. Based on the associated sponsored mobile coupon 2218. Wireless carrier data may include, but are not limited to, content relationships related to the progress of user sessions, new website content discovery, access statistics, usage statistics, or some other wireless carrier data. . Mobile coupons can be stored in a mobile coupon database 3414 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. The navigation request 3400 and the wireless carrier data can be associated based at least in part on an algorithm within the content relevance facility 3420. Alternatively, the associated mobile coupon 3418 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3400 can be received from the mobile communication facility 102 and based at least in part on an association with a usage history associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with the associated sponsored mobile coupon 2218. The usage history may include browsing history (such as web pages), advertising conversion history, or some other usage history data, including but not limited to. Mobile coupons can be stored in a mobile coupon database 3414 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3400 and usage history based at least in part on an algorithm within the content relevance facility 3420. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3400 can be received from the mobile communication facility 102 and based at least in part on an association with a user transaction associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with the associated sponsored mobile coupon 2218. User transactions can include online product purchases, ad conversions, or some other user transaction. Mobile coupons can be stored in a mobile coupon database 3414 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3400 and the user transaction based at least in part on an algorithm within the content relevance facility 3420. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3400 can be received from the mobile communication facility 102 and based at least in part on an association with a location associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with an associated sponsored mobile coupon 2218. The location can be a previous location, a current location, or can be determined according to coordinates or mobile communication equipment (or mobile communication equipment coordinates) in accordance with the methods and systems described herein. Or it can be determined according to some other position data. Mobile coupons can be stored in the mobile coupon database 3414 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3400 based at least in part on an algorithm within the content relevance facility 3420. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In one example, a user of the mobile communication facility 102 may go to a place near a shopping mall by car. The wireless provider can know the location of the user based at least in part on the location of the mobile communication facility 102 identified according to the positioning methods and systems described herein. Merchants in the shopping mall can pay a fee for placing sponsored content in data facilities associated with the wireless carrier. This sponsored content can include mobile coupons stored in the mobile coupon database 3414. For coupons in the mobile coupon database 3414, what is the associated navigation request 3400, what is the associated location, what is the associated mobile subscriber characteristic 112, what is the associated user transaction, what is the associated usage history Can be associated with business rules that will be used to determine what the associated radio carrier data is, or some other relevance. Continuing with this example, assume that one of the mobile coupons stored in the mobile coupon database 3414 is a 25% discount on the current New York Times bestseller at a store in the mall. The business rule associated with this mobile coupon is that the current location of the mobile communication facility where the coupon is presented must be within a two mile radius from the bookstore when the coupon is presented. When the mobile communication facility 102 enters a location within a 2 mile radius of the bookstore, the content relevance facility 3420 can indicate that a coupon / mobile communication facility matching / relevance exists, and the bookstore's The coupon can be selected as an associated mobile coupon 3418 and displayed on the display 172 of the mobile communication facility 102. In an alternative embodiment, the business rule associated with the coupon is that the mobile communication facility 102 where the coupon is presented must be within a two mile radius of the bookstore when the coupon is placed; In addition, the mobile communication facility 102 may also view a navigation request 3400 (eg, an online bookstore (eg, a web page)) associated with the mobile coupon 3 at a predetermined time prior to the presentation of the associated mobile coupon 3418, It may indicate that a search query for the title of the book that is selling is entered or that some other navigation request 3400) must be generated.

  With reference to FIG. 35, in some embodiments, a navigation request 3500 can be received from a mobile communication facility 102 and at least in association with a mobile subscriber characteristic 112 associated with the mobile communication facility 102. Based in part on the associated sponsored mobile coupon 2218. Mobile coupons can be stored in a mobile coupon database 3514 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3500 and mobile subscriber characteristics based at least in part on an algorithm within the content relevance facility 3520. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, mobile subscriber characteristics 112 may include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, It can be the date of birth, place of birth, employer, job title (or title), working period, or some other mobile subscriber characteristic 112.

  In some embodiments, navigation request 3500 is a search query, domain name input, web browser action, menu selection, folder selection, implicit request, transaction, ad conversion, or some other type of navigation request. be able to.

  In some embodiments, the navigation request 3500 can be received from the mobile communication facility 102 and at least in part in association with radio carrier data associated with the mobile communication facility 102 or multiple mobile communication facilities. Based on the associated sponsored mobile coupon 2218. Wireless carrier data may include, but are not limited to, content relationships related to the progress of user sessions, new website content discovery, access statistics, usage statistics, or some other wireless carrier data. . Mobile coupons can be stored in a mobile coupon database 3514 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3500 and the wireless carrier data based at least in part on an algorithm within the content relevance facility 3520. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3500 can be received from the mobile communication facility 102 and based at least in part on an association with a usage history associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with the associated sponsored mobile coupon 2218. The usage history may include browsing history (such as web pages), advertising conversion history, or some other usage history data, including but not limited to. Mobile coupons can be stored in a mobile coupon database 3514 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3500 and usage history based at least in part on an algorithm within the content relevance facility 3520. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3500 can be received from the mobile communication facility 102 and based at least in part on an association with a user transaction associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with the associated sponsored mobile coupon 2218. User transactions can include online product purchases, ad conversions, or some other user transaction. Mobile coupons can be stored in a mobile coupon database 3514 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3500 and the user transaction based at least in part on an algorithm within the content relevance facility 3520. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In some embodiments, the navigation request 3500 can be received from the mobile communication facility 102 and based at least in part on an association with a location associated with the mobile communication facility 102 or multiple mobile communication facilities. Can be associated with an associated sponsored mobile coupon 2218. The location can be a previous location, a current location, or can be determined according to coordinates or mobile communication equipment (or mobile communication equipment coordinates) in accordance with the methods and systems described herein. Or it can be determined according to some other position data. Mobile coupons can be stored in the mobile coupon database 3514 or some other data facility, and can be an analysis engine, statistical software, or some other process that can analyze and select data in the database, etc. , Can be associated with the navigation request 3500 based at least in part on an algorithm within the content relevance facility 3520. Alternatively, the associated mobile coupon 2218 can be selected based at least in part on editorial review.

  In one example, a user of the mobile communication facility 102 may go to a place near a shopping mall by car. The wireless provider can know the location of the user based at least in part on the location of the mobile communication facility 102 identified according to the positioning methods and systems described herein. Merchants in the shopping mall can pay a fee for placing sponsored content in data facilities associated with the wireless carrier. This sponsored content can include mobile coupons stored in the mobile coupon database 3514. For coupons in the mobile coupon database 3514, what is the associated navigation request 3500, what is the associated location, what is the associated mobile subscriber characteristic 112, what is the associated user transaction, what is the associated usage history Can be associated with business rules that will be used to determine what the associated radio carrier data is, or some other relevance. Continuing with this example, assume that one of the mobile coupons stored in the mobile coupon database 3514 is to reduce the current New York Times bestseller by 25% at a store in the shopping mall. The business rule associated with this mobile coupon is that the current location of the mobile communication facility where the coupon is presented must be within a two mile radius from the bookstore when the coupon is presented. When the mobile communication facility 102 enters within a 2 mile radius of the bookstore, the content relevance facility 3520 can indicate that a matching / relevance of the coupon and the mobile communication facility exists, and the bookstore's The coupon can be selected as an associated mobile coupon 3518 and displayed on the display 172 of the mobile communication facility 102. In an alternative embodiment, the business rule associated with the coupon is that the mobile communication facility 102 where the coupon is presented must be within a two mile radius of the bookstore when the coupon is placed; The mobile communication facility 102 may also view a navigation request 3400 (eg, an online bookstore (eg, a web page) associated with the mobile coupon, or a It may indicate that a search query for the title of the best-selling book must be entered or that some other navigation request 3500) should have been generated.

  In some embodiments, the coupon can be presented to the mobile communication facility in the form of a code that can be presented to an offline location (or location) to benefit from the coupon. The action of the user presenting the coupon can be input and stored in the data storage facility. This stored data can be associated with user characteristics, mobile communication equipment characteristics, etc., and these associations can be used to present targeted advertisements, coupons, cross-selling sales, sales of more expensive products, etc. to the user be able to. Each mobile subscriber presenting such a coupon can be charged to the sponsor by the mobile service provider.

  In some embodiments, the associated mobile coupon 3158 can be redeemed for goods, services, etc. at the offline merchant 3530 using the mobile communication facility 102 on which the coupon is presented. An offline merchant 3530 can be associated with the conversion data repository 3522. The repository 3522 can record coupon redemption 3520 and other consumer conversion activities. Analyzing (3528) data from the conversion data repository 3522 to determine actions 3524 to be taken by offline merchants 3530, wireless carriers, users of mobile communication facilities 102, or other organizations or entities. it can.

  In one example, a user of the mobile communication facility 102 can receive an associated mobile coupon 3518 from a bookstore and visit the offline merchant 3530 directly. The user presents the associated mobile coupon 3518 to the cashier of an offline merchant 3530 for redemption (3520) and the purchase discount (or discount, same below) or other associated with this associated mobile coupon 3520 You can get some benefits. Once redeemed, offline merchant 3530 can record coupon redemption 3520 as a conversion and store this conversion data in conversion data repository 3522. The conversion data repository can be further associated with the analysis facility 3528. Analysis equipment can be associated with offline merchants, wireless carriers, mobile subscribers, or other third parties or entities. The analysis facility 3528 determines from the type of conversion to be performed, the type of product associated with the redemption 3520, the time (or time) of the conversion, the type of coupon redeemed, the location (or location) of the store where the redemption takes place, and the presentation of the coupon. The time to redeem the coupon can be determined, or some other analysis can be performed. Based on the analysis result, an action (behavior) 3524 can be executed. For example, the action may be to order an additional item similar to the item (eg, merchandise) associated with the coupon redemption 3520, thereby maintaining its inventory by the merchant. Action 3524 may inform the marketing department that a coupon has been redeemed. Action 3524 can be sending extended warranty service information related to the product purchased during redemption to the customer who redeemed the coupon, or some other action. Action 3524 can be performed in real time (or immediately) for (or in comparison to) the redemption of the coupon, or can be performed after a somewhat longer time has elapsed since the redemption.

  With reference to FIG. 36, in some embodiments, a navigation request (eg, a user request that directs a browser application) or multiple navigation requests can be received from the mobile communication facility 102. Data related to this navigation request can be recorded and stored. For example, a user may be involved in browser navigation activity at the user's mobile communication facility 102, which results in browser activity (3602, 3608, 3612) resulting in various web pages and web content. Connections or interactions with other network locations / contents may be brought about. Each such interaction can be monitored for contextual information regarding location and / or content. For example, the context information (3604, 3610, 3614) is associated with the visited website, downloaded content, interacted content, or other such interaction with respect to the user browsing activity (3602, 3608, 3612) be able to. In some embodiments, context information can be associated with radio carrier data. In some embodiments, multiple browsing actions (3602, 3608, 3612) and associated context information can also be used to create a user profile 3632. The user profile 3632 can then be stored in the mobile subscriber characteristics database 112 along with other mobile subscriber characteristics 112 of the user, such as demographic information and other characteristics described herein.

  In some embodiments, content (eg, content, mobile content, sponsored content, etc.) may be presented to the user's mobile communication facility 102 based at least in part on the user's profile 3632. For example, sponsored content can be delivered to mobile communication facilities based on mobile subscriber characteristics and / or user profiles. Context information collected based on user interaction with content and / or location can be used to generate a profile that generally describes the user. It may be this generalization or profile that makes it possible to more specifically narrow down the users sending sponsored content. This generalization can also be classified. For example, a wireless provider may have several categories of user profiles (eg, sports fans, housewives, lawyers, men, within a given age group, etc.). Once the context information is collected, the information can be used to select a predetermined profile maintained by the wireless provider. Thus, for example, if a user frequently visits a site that has many links to sports content and / or sports sites, the user can be characterized into a sports profile.

  In some embodiments, the context information may be website content, the web content itself, link structure, inbound links, outbound links, text, keywords, metadata, or some other type of context information, including Non-limiting).

  In some embodiments, the wireless carrier data may include content relationships related to user session progress, new website content discovery, access statistics, usage statistics, or some other wireless carrier data (but not limited to) Not included).

  In some embodiments, the navigation request is a search query, domain name input, web browser action, menu selection, folder selection, implicit request, transaction, ad conversion, or some other type of navigation request. Can do.

  In some embodiments, the user profile 3632 may further be based on user transactions. User transactions can include online product purchases, ad conversions, or some other user transaction.

  In some embodiments, the user profile 3632 may further be based on usage history. The usage history can include an ad conversion history or some other usage history.

  In some embodiments, the user profile 3632 may further be based on search verticals that are accessed by the user. For example, if a user frequently uses a particular search vertical, that vertical can affect the user profile or its classification (categorization). A single user browser profile or multiple user profiles 3632 can be indexed according to their relevance to the search vertical. Search verticals, ringtones, images, games, yellow pages, climate (weather), white pages, news headlines, WAP sites, websites, movie start times, sports scores, stock prices, airplane departure times, maps , Directions (or instructions), price comparisons, WIFI hotspots, luggage tracking, hotel rates, fantasy sports performance (or statistics), horoscopes, answers, dictionaries, area codes, zip codes, entertainment ( Entertainment), blog, or some other type of search vertical.

  In some embodiments, the user profile 3632 may be based on one or more locations that the user was in during a browse session of a plurality of browse sessions. By entering this position, the previous position, the current position, the coordinates of the mobile communication equipment, the position determined by GPS, triangulation, Wi-Fi triangulation, etc., the user entering an area, state, city etc The position determined by the user (by inputting them), the position determined according to the distance from the specified position, the position associated with the mobile content, etc. In some embodiments, relevance 3610 can be scored. In some embodiments, the user profile 3608 may include a plurality of subscriber characteristics, a combination of mobile subscriber characteristics and locations, a combination of mobile subscriber characteristics and user transactions, a plurality of mobile subscribers. It may be based at least in part on a combination of characteristics and usage history.

  Referring to FIG. 36, in one example, a user can access web content using the user's mobile communication facility 102. In this simplified example, there are three browsing activities: browsing action A 3602, browsing action B 3608, and browsing action C 3612. Associate each browsing activity with contextual information about the websites visited during each browsing activity (eg, link structure, inbound links, outbound links, text, keywords, metadata, or some other type of contextual information) be able to. In this example, browsing action A 3602 is a visit to an online bookstore. Browsing act B 3608 is a click-through from an online bookstore home page to a page about a particular book. Browsing act C 3612 relates to the user's browsing activity of completing online purchases of books viewed during browsing act B 3608. Based on these browsing actions (3602, 3608, 3612), it is possible to create a user profile 3632 based on contextual information derived from their interaction. This user profile can be a short indicator that this particular user is an “online book buyer”. Alternatively, using the user profile 3632 obtained from the browsing session, the length of time that the user was viewing individual web pages and how the user interacted with each web page Or some other information about web browsing can be summarized. Each of these contextual information can be used to generate or influence the user's profile.

  With reference to FIG. 37, in some embodiments, a navigation request or multiple navigation requests may be received from the mobile communication facility 102. Data related to the user's browsing activity (3702, 3708, 3712) of the mobile communication facility 102 may be obtained from context information (3704, 3710, 3714), wireless carrier data, or user browsing activity (3702, 3708, 3712) can be recorded and stored based at least in part on some other information. In some embodiments, a plurality of browsing activities (3702, 3708, 3712) may be used to generate a user profile 3732. A user profile 3732 based at least in part on the user's browsing activity (3702, 3708, 3712) and other mobile subscribers of the user, such as demographic information and other features described herein Along with the characteristics 112, it can be stored in the mobile subscriber characteristics database 112.

  In some embodiments, content may be presented to the user's mobile communication facility 102 based at least in part on the user's browsing behavior profile 3732.

  In some embodiments, the context information can include, but is not limited to, link structures, inbound links, outbound links, text, keywords, metadata, or some other type of context information. .

  In some embodiments, the wireless carrier data may include content relationships related to user session progress, new website content discovery, access statistics, usage statistics, or some other wireless carrier data (but not limited to) Not included).

  In some embodiments, the navigation request is a search query, domain name input, web browser action, menu selection, folder selection, implicit request, transaction, ad conversion, or some other type of navigation request. Can do.

  In some embodiments, a user browser profile can further be associated with a user transaction. User transactions can include online product purchases, ad conversions, or some other user transaction.

  In some embodiments, a user browser profile can further be associated with a usage history. The usage history can include an ad conversion history or some other usage history.

  In some embodiments, the user browser profile can further be associated with a search vertical. One user browser profile or multiple user browser profiles can be indexed according to their relevance to the search vertical. Search verticals, ringtones, images, games, yellow pages, climate (weather), white pages, news headlines, WAP sites, websites, movie start times, sports scores, stock prices, airplane departure times, maps , Directions (or instructions), price comparisons, WIFI hotspots, luggage tracking, hotel rates, fantasy sports performance (or statistics), horoscopes, answers, dictionaries, area codes, zip codes, entertainment ( Entertainment), blog, or some other type of search vertical.

  In some embodiments, the user's browse profile may also be associated with one or more locations where the user was during one browse session of the plurality of browse sessions. By entering this position, the previous position, the current position, the coordinates of the mobile communication equipment, the position determined by GPS, triangulation, Wi-Fi triangulation, etc., the user entering an area, state, city etc The position determined by the user (by inputting them), the position determined according to the distance from the specified position, the position associated with the mobile content, etc. In some embodiments, the association 3710 can be scored. In some embodiments, the user profile 3708 may include a plurality of subscriber characteristics, a combination of mobile subscriber characteristics and locations, a combination of mobile subscriber characteristics and user transactions, a plurality of mobile subscribers. It may be based at least in part on a combination of characteristics and usage history.

  In one example, a user can access web content using the user's mobile communication facility 102. In this simplified example, there are three browsing activities: browsing action A 3702, browsing action B 3708, and browsing action C 3712. Associate each browsing activity with contextual information about the websites visited during each browsing activity (eg, link structure, inbound links, outbound links, text, keywords, metadata, or some other type of contextual information) be able to. In this example, browsing action A 3702 is a visit to an online bookstore. Browsing act B 3708 is a click-through from an online bookstore home page to a page about a particular book. Browsing act C 3712 relates to the user's browsing activity of completing online purchases of books viewed during browsing act B 3708. Based on these browsing actions (3702, 3708, 3712), a user profile 3732 can be generated. This user profile can be a short indicator that this particular user is an “online book buyer”. Alternatively, using the user profile 3732 obtained from the browsing session, the length of time that the user was viewing an individual web page and how the user interacted with each web page Or some other information about web browsing can be summarized.

  Referring to FIG. 37, in some embodiments, wireless provider data may be used to determine web browser activity (3702, 3708, 3712, 3718, 3722, 3728) from a user of mobile communication facility 102. it can. One or more web browser activities (3702, 3708, 3712, 3718, 3722, 3728) from other data assets of the wireless carrier, such as the mobile subscriber characteristics database 112, or of any entity associated with the wireless carrier Can be recorded and stored in relation to data assets. In some embodiments, a plurality of stored web browser activities can be analyzed to determine one or more relationships between web browser activities. Based at least in part on this analysis or a plurality of these analyses, user profiles (3732, 3734) can be converted into quantitative and qualitative information regarding web browser activity (3702, 3708, 3712, 3718, 3722, 3728). Classification can be based at least in part. In some embodiments, this classification of the user profile can be associated with a user of the mobile communication facility 102 (web browser activity from the facility 102 (3702, 3708, 3712, 3718, 3722, 3728) is recorded. ) And sponsored content 3738 may be presented to the mobile communication facility 102 based at least in part on the classification of the user profile. In some embodiments, based at least in part on multiple web browser activities (3702, 3708, 3712, 3718, 3722, 3728), a single user can traverse multiple classifications of profiles to (3732, 3734).

  In some embodiments, the wireless carrier data can be advertising tag data. In some embodiments, the wireless carrier data may include content relationships related to user session progress, new website content discovery, access statistics, usage statistics, or some other wireless carrier data (but not limited to) Not included).

  In some embodiments, user profile classifications (or categories; the same shall apply hereinafter) may be generated by further associating web browser activity with mobile subscriber characteristics. In some embodiments, mobile subscriber characteristics 112 may include age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, It can be the date of birth, place of birth, employer, job title (or title), working period, or some other mobile subscriber characteristic 112.

  In some embodiments, user profile categories can also be generated by associating web browser activity with user transactions. User transactions can include online product purchases, ad conversions, or some other user transaction.

  In some embodiments, user profile categories can also be generated by associating web browser activity with contextual information about the web browser. In some embodiments, the context information can include, but is not limited to, link structures, inbound links, outbound links, text, keywords, metadata, or some other context information.

  In some embodiments, user profile categories can also be generated by associating web browser activity with usage history.

  In some embodiments, user profile categories can also be generated by associating web browser activity with a location. The position is determined by the previous position, the current position, the coordinates of mobile communication equipment, the position determined by GPS, triangulation, Wi-Fi triangulation, etc., the user enters a certain region, state, city, etc. (or user Can be determined positions (by inputting these), positions determined according to the distance from the specified position, positions related to mobile content, etc.

  In one example, a user of the mobile communication facility 102 may perform the following three web browsing activities during a single browse session or across multiple browse sessions over multiple days. Browse 1: Visit the flower shop's website, Browse 2: Visit the caterer's website, Browse 3: Visit the photographer's website. The wireless provider, or some third party, can access previous web browsing activities that can be analyzed to evaluate the relationship between web browsing activities and user profile categories. This category of user profiles can then be used to predict future purchases, advertising conversions or other actions or events, or some other action or event related to the user profile category. In the current example, three browsing activities (website browsing activities) that visit florist, caterer, and photographer websites within close proximity to each other in time are highly associated with the bride user. Wireless providers can know that they can. Thus, this type of web browsing activity can categorize this user into the “women who are getting married” category. This category can be stored in the mobile subscriber characteristics database 112 associated with the woman's phone, based at least in part on her matching the category of “woman soon to marry”, Sponsored content 3738, such as an advertisement related to marriage, may be presented on the display 172 of her mobile communication facility 102.

  In some embodiments, it may be useful to map the location of some aspect of the user of the mobile communication facility 102, including the location of the mobile communication facility 102 itself. Other aspects of the mobile communication facility 102 include mobile subscriber characteristics 112, such as where the user was born, where the user is attending school, where the family is, or usage history 3808, content relationships, User information stored as wireless provider data 3804 such as user statistics, online purchasing habits, aspects (or aspects) of interaction with the user's website, aspects (or aspects) of the user's navigation requests, user transactions, etc. Can be included. These aspects related to the user of the mobile communication facility 102 can be found by the location facility 110, where the location map facility 3802 can generate a map for display to the user at the mobile communication facility 102. . These maps can be used to associate users or others interested in the user's behavior (actions) or actions with the geospatial aspects of the user.

  In some embodiments, mobile subscriber characteristics 112 can be associated with the mobile communication facility 102 and the generated map based at least in part on the location of the facility 102 with which the mobile communication facility 102 is associated. In this case, the location of the mobile communication facility 102 can be determined, and the generated map can include the location of one mobile subscriber characteristic 112 or the location of multiple mobile subscriber characteristics. For example, it may be desired to locate a user of a mobile communication facility 102 at a past time or at a current time using an association between the mobile communication facility 102 and the user. In this case, when a user is a subscriber to a wireless communication provider 108 and has a mobile subscriber characteristic 112 that associates a given mobile communication facility 102 with a service, the user is the user's mobile communication facility 102. It is possible to locate the user based on the assumption that he / she is carrying or even track the user. In this example, the location or past location of the first mobile communication facility 102 can be associated with a map, in which case the location of the first mobile communication facility 102 is associated with a second mobile communication facility 102 or a remote It can be depicted and displayed in the form of a map on a computer monitor, or it can be depicted and displayed in a printed map or some other display form.

  In some embodiments, there are many techniques for determining the location of the mobile communication facility 102, such as GPS, triangulation, triangulation using Wi-Fi. The location of the mobile communication facility 102 can be determined when a user enters a particular location, and the location of the facility 102 can include multiple geographic regions such as states (or countries) and cities. The location of the facility 102 can be specified according to the distance from the specified location, can be associated with some aspect of the mobile content of the mobile communication facility 102, and so on. For example, GPS can be built into the user's mobile communication facility 102 and the mapping of the user's location can be plotting the GPS coordinates on a geospatial map for display. In another example, the user's mobile communication facility 102 does not have a GPS function, but the location of the transmitted signal from the mobile communication facility 102 can be determined by triangulation from multiple base stations. It is. Similar positioning capabilities can be utilized at the Wi-Fi hotspot, where communication of mobile communication equipment 102 with Wi-Fi transceivers is determined by triangulation of the location of the mobile communication equipment 102 with those transceivers. Allows you to decide. In yet another example, the location of the mobile communication facility 102 may be determined when a user enters or leaves a particular location (this location includes a particular geographic region). it can. For example, a user may not be legally allowed to leave a country (or state), and if he does this, it will generate the location of the user's mobile communication facility 102. Can be displayed on another mobile communication facility 102, such as on a display of the mobile communication facility 102 associated with a law enforcement official. In some embodiments, data related to the past location of the mobile communication facility 102 may be stored for subsequent location and display.

  In some embodiments, the location of a user transaction associated with the mobile communication facility 102 can be determined, in which case a map for display is created. User transactions may include online purchases of products, conversions of advertisements presented in connection with the mobile communication facility 102, and the like. For example, knowing where and when each person made an online purchase using their mobile communication facility 102 may be beneficial to a commercial sales organization. The user typically does nothing, such as when commuting on a bus, train, car, or waiting for a transfer. A user is typically at home or at a friend's house when he / she is relaxing during the day or on a weekend. A user is typically involved in a traffic jam in the city, is at work for a week, or is at an airport or railway station. Knowing where users make online purchases can better (or more effectively) target users of mobile communication facilities 102 making online purchases. In some embodiments, displaying a map showing where a user purchases online via location map facility 3802 may increase the ability of the sales organization to target advertisements related to online purchases.

  Referring to FIG. 38, in some embodiments, a usage history 3803 associated with the mobile communication facility 102 is rendered and displayed (like a map on a map) by utilizing the location map facility 3802. be able to. Usage history 3808 can be associated with wireless provider data 3804, which can be based, for example, on content relationships regarding the progress of user sessions or at least in part based on content discovery of new websites. Or based at least in part on access statistics, or at least in part on usage statistics, or on a stage of the online purchase process based at least in part on the mobile content type being accessed Or based on user interaction with the website after the exchange of content items (such as conversations) or navigation received from a mobile communication facility It can be based at least in part on a request. For example, a provider of sponsored content to a mobile communication facility may be interested in the usage history of a user of the mobile communication facility 102. Knowing where and when users do something related to sponsored content allows sponsors of sponsored content to better target viewers. Furthermore, whether the user has used the equipment 102 on weekdays, whether used on weekends, whether used with friends, whether used at work, whether used in leisure, By targeting the user's usage of mobile communication facility 102, such as whether it was used during commuting time, and what the user's usage is during an online transaction or online interaction (interaction) It is possible to further increase the effect of distribution of directed sponsored content. In some embodiments, having such rendered data available in graphical form at the mobile communication facility 102 allows the sponsor to determine customer usage more conveniently and / or more quickly. This makes it possible to better target sponsor-provided content.

  In some embodiments, a user of the mobile communication facility 102 may utilize a map display provided through the location map facility to utilize any mobile subscriber characteristics 112 that can be associated with data stored as wireless provider data 3804. Based on the location of other users of the mobile communication facility 102 for personal use, such as locating other users. For example, a user may have another user with the same school as the user, another user with a similar age, a user purchasing a similar product, another user with a similar hobby or interest, Other users who enjoy playing or watching the same sport, other users who like to drink the same wine, other users who visit the same website, other users who often go to the same club, in the same town You may be interested in finding the location of other users, such as other users who go shopping, other users who listen to the same music, and other users who go to the same concert. Further, this information, as well as a graphical display (graphical display) of the information, is available depending on (or as a function of) the usage history. For example, you can map the current location of people who enjoy listening to the Grateful Dead, as well as the current location of users who went to a particular concert. Yes, in this case, you may have lost contact, but now you might be able to meet someone who wants to know where you are. How many people are in a traffic jam and who are close to the user who is involved in a traffic jam or likes Bon Sovi or Red Sox Use location map facilities 3802 for entertainment, such as when you want to know if you are a democrat, like a horse, have been to France, etc. You can even A user is watching a football game and may want to know the location of other users from the same graduation class and may try to find those other users by a displayed map, or How expensive those other users' seats are, how often they are watching the game, where they are going to go right after the game, These other users can identify what they are buying online in relation to the team.

  In some embodiments, the displayed map from the location map facility 3802 tracks a marketing and sales entity, an individual used for personal use and entertainment, a person on parole, or It can be used by state officials who evaluate the use of government resources to confine, parents who monitor children's whereabouts and behavior patterns, and so on. In some embodiments, one of ordinary skill in the art will recognize the many ways in which the wireless provider data 3804 so depicted can be used, and the above examples are for illustration only, It will be understood that the invention is not limited to these examples.

  Referring to FIG. 39, in some embodiments, distribution of sponsored content 3910 to a user of mobile communication facility 102 is an incentive (incentive or motivation; the same applies below) provided by an affinity program 3902. Can be associated with The affinity program 3902 can be associated with registering with or becoming a member of the sponsor 128, in which case, through the affinity program 3902, the sponsor 128 can cause the registrant 3904 to interact with the sponsored content 3910, etc. Can gain increased access to the program's registrant 3904, who can get a purchase benefit for the product or service of the sponsor 128, for example, through an incentive 3912 provided by the sponsor 128. . Further, the sponsor 128 may be interested in an affinity program registrant 3904 that is in the immediate vicinity of the sales office of the sponsor 128, and may receive navigation requests 3910 related to the location of the sponsor 128 sales office, or navigation. Registration opportunities 3908 may be provided to users issuing relevant search queries at the mobile communication facility 102. The navigation request 3910 in this case may include the user's sponsor 128 based on how often the user is close to the sponsor 128 sales office, how long the user spends near the sponsor 128 sales office, and so forth. For example, a direction (or directions) for guiding to the immediate vicinity of the sales office is returned, a town where the sales office of the sponsor 128 is located, and a competitor at a predetermined distance from the sales office of the sponsor 128 are specified. In some embodiments, the location and sponsor of registrant 3904 has improved the association of registration opportunity 3908 to the affinity program via the location of mobile communication facility 102 compared to a non-mobile communication facility such as a home computer. Both sponsor 128 and registrant 3904 may benefit from the association of affinity program 3902 and mobile communication facility 102 in that a relationship between 128 locations may be represented.

  FIG. 39 illustrates a method of associating a user of mobile communication facility 102 as an affinity program registrant 3904 with an affinity program 3902. Here, the affinity program 3902 can include a registration request 3908, sponsored content 3910, and a navigation request 3910 associated with the incentive 3912. In some embodiments, the registration opportunity 3908 for the affinity program may be based at least in part on a navigation request 3910 made at the mobile communication facility 102, which may be a phone, mobile phone, cellular phone, GSM phone, etc. It can be presented to the mobile communication facility 102. Upon completion of registration with the affinity program 3902, the registrant 3904 can receive the affinity program sponsored content 3910 at the registrant's mobile communication facility 102, in which case the registrant 3904 can receive a discount, coupon, product Provide incentives 3912 to interact with sponsored content 3910, such as merchandise credit, affinity program credit (affinity program credit), short time (or several) use of mobile communication facility 102, money, etc. be able to.

  For example, in some embodiments, a supermarket food chain store may wish to more effectively take shoppers from competitors, and the chain store's current wallet card affinity program can be transferred to the chain store. You can limit to customers who haven't just come so far and spent time registering at the service desk. When the affinity program 3902 is associated with a navigation request 3910 at the user's mobile communication facility 102, the supermarket chain store can send to any user of the mobile communication facility 102 executing the navigation request 3910 associated with the area surrounding the chain store. , An opportunity to register for an affinity program 3908 can be provided. For example, suppose a user is shopping at a local IGA food store (IGA grocery store) in the same area as Shoprite. Therefore, the shop light executes an affinity program 3902 related to the navigation request in the mobile communication facility 102. In this case, for any navigation request 3910 that lists the starting point of the navigation request 3910 that is within a predetermined distance from the intended shop light, a direct registration opportunity 3908 is provided to those mobile communication facilities 102. Enrollment opportunities 3908 for this affinity program are multiple incentives 3912 for potential registrants 3904 to interact with sponsored content 3910 delivered to their mobile communications facility 102. In this example, for example, this incentive 3912 includes a discount on the item. That is, those who may become registrants 3904 will receive discounts on merchandise at Shoplight if they receive Sponsored Content 3910 from Shoplight at their mobile communication facility 102. To be informed. In some embodiments, a registrant 102 discount can be automatically associated with a loyalty card that the registrant presents to the cashier at the time of purchase, whereby the discount by the affinity program 3902 is automatically associated with the purchase. Can be applied to. In some embodiments, the user's mobile communication facility 102 may be associated with a discount received at the time of purchase, for example, by the mobile communication facility 102 presenting the registrant 3904 ID to the shoplight system.

  Continuing the above example, the user can now accept registration opportunity 3908 and begin receiving sponsored content 3910 from the shoplight. This sponsored content can include electronic coupons for products, specials for the week, information on special offers, etc. In some embodiments, the registrant 3904 incentive 3912 is not only for direct coupon discounts provided as part of the sponsored content 3910 but every time the registrant 3904 interacts with the affinity program sponsored content 3910. An increasing discount can be included, which can be, for example, a discount rate for the amount charged at the time of the sale, provided by the sponsor 3904 that the registrant 3904 is distributed to the mobile communication facility 102 of the registrant 3904 It may vary depending on the number of interactions (such as dialogue) performed on content 3910. In some embodiments, sponsor 128 expands the customer base and / or increases sales per person as a result of implementing affinity program 3902 associated with navigation request 3910 from user's mobile communication facility 102. be able to.

  In some embodiments, the navigation request 3910 is implicitly based on a search query, domain name input, web browser action, menu selection, folder selection, implicitly made (or action), location of the mobile communication facility 102. , Transactions, ad conversions, ad conversions by clicking on ads, and so on. For example, in the above example of Shoplight's affinity program 3902, the navigation request 3910 can be an online transaction that the user performs from his mobile communication facility 102, in which case the product's billing address or delivery address. The shopping address may be near the target shoplight, or the transaction location may be near the target shoplight. In another example, a user may be browsing the web and interacting with a website, which is an area associated with a location (or location) near the intended shoplight. Content such as an incoming link or outgoing link for a company or group in the company, or content directly related to a company or group in the area. In some embodiments, multiple types of navigation requests 3910 that can more effectively target potential potential registrants 3904 of the affinity program, thereby providing greater revenue to sponsor 128. There is.

  In some embodiments, affinity program sponsored content 3910 may be used for advertising, research, product price promotion only for affinity program registrants 3904, limited time deals (or Product for a limited time), product advance sale, subscription content, etc. For example, in the above example, Shoplight's affinity program sponsored content 3910 is what registrants (or potential registrants) usually come to Shoplight to buy, Which part of the city you like best, where they think you can get the cheapest or best quality products in town, how many times they visit the shoplights a week, The number of times they visit a competitor can include a survey of what percentage of times they visit the shoplight. In some embodiments, registrant 3904 can be informed that a specific incentive is provided in exchange for registrant 3904 answering the survey. This particular incentive may be an electronic coupon, a point for obtaining a product for free, or the like. In another example, the affinity program 3902 can be associated with a bookstore such as Borders that competes with Barnes & Noble, and registrants 3904 can receive new books or music that can be purchased at Borders. You can present a description (music description or lyrics), a limited-time book discount sale at Borders, or a pre-sale for a hot new children's book for a limited quantity. In another example, the affinity program 3902 can be associated with a home center, such as Lowes, that competes with Home Depot, in which case the registrant 3904 is surveyed to compare Lowes to Home Depot. Incentives 3912 to answer can be provided. Incentives include price promotions at Lowes, limited-time special offers (or limited-time offers) at lighting fixtures, and advance sales of air conditioners at special prices only in the spring (or advance sales of special air-conditioners only in the spring). is there. In some embodiments, when a user of a mobile communication facility 102 is provided with an incentive 3912 to interact with the sponsored content 3910, the sponsored content 3910 can be more effectively delivered to the user. As a result, it is possible to obtain a better response than when distributing non-mobile content to a home personal computer or the like.

  In some embodiments, the most influential member of a social network 4002 can be identified and sponsored content sent to that member. The number of people listed as members of the network 4002, the number of members of other social networks that list members of the social network in their personal network, It can be identified by the amount of associated SMS traffic, the number of purchases associated with the member, or based on some other measure of personal influence (force). In some embodiments, sponsors bid to obtain rights to provide their sponsored content to members of social network 4002 based at least in part on the impact or popularity of the members of the social network. Can do. Social network member influence can be indexed and stored in a data storage facility. Content called an index of the influence (degree) of members of the social network 4002 can be licensed to a mobile service provider, a third party, or the like.

  Referring to FIG. 40, in some embodiments, users of mobile communication facilities 102 may be associated in social network 4002 by mobile subscriber characteristics 112, where each mobile communication facility 102 is associated with a mobile communication facility 102. It can be associated with a social network profile 4008 that includes 102 specific mobile subscriber characteristics 112. In some embodiments, these profiles 4008 are used to determine the relevance 4010 between profiles 4008 and the invitation (or solicitation) 4012 between mobile communication facilities 102 as an indication of relevance 4010 matching. , Users of the mobile communication facility 102 can be matched (or matched together). For example, the first mobile communication facility 102A can be associated with a cardiologist who specializes in acute coronary syndrome. The first cardiac specialty mobile communication facility 102A may have an expanded social network profile 4008A that includes a mobile subscriber profile 112 having the attribute of a cardiologist specializing in acute coronary syndrome. Further, suppose that this first cardiologist attends a briefing meeting of the Cardiology Society and is interested in finding other people who specialize in acute coronary syndromes at that society. In this case, other cardiologists attending the conference may also have a profile 4008B in the social network 4002. First cardiologists can indicate through their mobile communication facility 102A that they are interested in knowing where the other cardiologists are or in contact with the other cardiologists. In some embodiments, the relevance 4010 can be created based on multiple factors. For example, relevance 4010 is based on location (or location) and another mobile subscriber characteristic or collection of characteristics (eg, mobile subscriber characteristic indicating that the subscriber specializes in acute coronary syndrome) It can be. Once the relevance is determined, the user of the first mobile communication facility 102A can be delivered information regarding others (or others) that match the relevance 4010 criteria. This information can be a phone number, location (or location), absolute location, relative location, personal information, preference to be contacted (or to associate), and the like. From this information, the first cardiologist now contacts and meets other cardiologists by sending an invitation from the first mobile communication facility 102A to the second mobile communication facility 102B. Solicitation. In some embodiments, the ability to perform an association 4010 association between user profiles 4008 and the ability to recruit other users to communicate and communicate with is associated with the associated mobile subscriber characteristics 112. On the basis, it can provide an improved means for people to keep in touch with each other.

  In some embodiments, the association 4010 that associates the profile 4008 is a mobile subscriber such as affiliation, occupational affiliation, personal affiliation, school affiliation, club, hobby, (and demographic information). It can be associated with characteristics 112, demographic information, and the like. In some embodiments, mobile subscriber characteristics 112 may include gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. Can include date, place of birth, employer, job type (or title), working period, etc. Subscriber characteristics 4010 can also be associated with user transaction history, usage history, browsing history (such as a web page), advertising conversion history, and the like.

  As another example, a user of first mobile communication facility 102A may go to a college football game, where the user is a graduate of an expedition team school. Suppose that the user wants to know the location of a person in the same graduation class at the stadium and is a member of a fraternity society (or a social club for male students). In this case, the user of the first mobile communication facility 102A matches (or matches) the current position, the affiliation at the university, the graduation year, and the affiliation at the friendship party through the mobile communication facility 102A. ) Power relationships 4010 can be shown. In this case, the social network 4002 can be searched to look for relevance 4010 matching to other profiles 4008B. If relevance matches are found, those relevance matches may be transferred to the user of the first mobile communication facility 102A in order to be able to contact the user of the second mobile communication facility 102B that matches the specified relevance. Can be presented. In another example, an indication of the relevant profile 4008 can be made automatically and presented to the user of the mobile communication facility so that the user does not have to explicitly specify the relevant criteria. Can be. Upon receiving the relevance indication, the user of the first mobile communication facility 102A can contact the user of the second mobile communication facility 102B by providing an invitation 4012 to contact. The user of the second mobile communication facility 102B can be provided with options or links in selecting a response.

  The relevance 4010 can be based at least in part on the location (or location). The location to the previous location, the current location, the coordinates of the mobile communication facility 102, as well as the location determined by GPS, triangulation, Wi-Fi triangulation, etc., the user's region, state (or country), city The position determined by entering (or the user entering them), the position determined according to the distance from the specified position, the position associated with the mobile content, etc. In some embodiments, relevance 4010 may be scored. In some embodiments, the user profile 4008 may include a plurality of subscriber characteristics, a combination of mobile subscriber characteristics and locations, a combination of mobile subscriber characteristics and user transactions, a plurality of mobile subscribers. It may be based at least in part on a combination of characteristics and usage history.

  As another example, a first single person may be out on the city on a Sunday night and want to meet someone who has the same interests and is in the same approximate location. The first single person can provide a relevance match scored (eg, a score) against his profile 4008A by his mobile communication facility 102A. In some embodiments, this means that the single person has allowed his personal profile to be matched with matching metrics for another user. In some embodiments, this means that the single person is allowed to deliver personal profile matching instructions to the single person's own phone. The score is not only a function of the individual mobile subscriber characteristic 112 (ie, it varies depending on the characteristic 112), but can also be related to location. In the current example, the location can be identified by GPS, triangulation, or using any other available location-finding technique, and related to the street address, distance from the current location, etc. Can be presented. When relevance 4010 matching is presented to the first single person, several based on multiple mobile subscriber characteristics 4002, such as age, music hobby, appearance, activity (such as business), sports hobby, etc. Can be presented with a score. In this case, the first single person can select the second single person and send an invitation 4012 to the second single person for communication. When the second single receives the invitation 4012 at his mobile communication facility 102B, he selects a response such as making a call, sending an email (or text message), or returning a humorous response. Options and links to do so can be presented.

  In some embodiments, an invitation 4012 from one mobile communication facility to the other mobile communication facility may be presented as a link on the screen of the mobile communication facility, in which case the link may be used to make a call, Can send emails and text messages, provide an overview of the user profile associated with the user who interacted with it, and so on. For example, the user of the second mobile communication facility 102B may be at home when receiving an invitation 4012 to communicate from the user of the first mobile communication facility 102A. This invitation 4012 can include a topic header stating that it intends to be contacted, and in this example it is "Weekend Skiing" and you want to go skiing this weekend. You may be from a local person who is trying to find someone. In some embodiments, the invitation 4012 is sent by the recipient of the invitation 4012, such as the sender's age, gender, marital status, ski skill level, favorite music, hobbies, job title (or title), etc. A plurality of mobile subscriber characteristics 112 information can be included that can be useful in evaluating whether or not one wishes to initiate further communication. In some embodiments, this provided mobile subscriber characteristic 112 information may be a text message (or email), a graphic supported by the browser (such as a diagram or image), a simple list (or simple list). Etc. can be presented in multiple formats. In some embodiments, the user of the second mobile communication facility 102B may be presented with a link related to available response options. In some embodiments, the information presented to the second user and the response options available may be sufficient to process the invitation 4012 and respond quickly and easily. .

  In some embodiments, a user of a mobile communication facility can be presented with a security platform that allows the user to select the type of mobile subscriber characteristics that are exposed in response to relevance matching.

  In some embodiments, a sponsor may bid to obtain an exclusive right (exclusive right) to associate the sponsor's content with keywords, locations, or some other data.

  Referring to FIG. 41, an interaction between a user's mobile communication facility 102 and a third party (or a third party; the same shall apply hereinafter) can be used to generate a mapping of the social network 4108, thereby Distribution of sponsored content 4128 targeting the mobile communication facility 102 can be improved. This interaction can include interaction with other mobile communication facilities, online merchants, offline merchants, email accounts, landlines, ground addresses, and the like. These interactions can be stored as wireless provider data 4102, and these interactions can include indicators such as content relationships 4110, statistics 4112, online purchasing process 4114, website interactions 4118, navigation requests 4120, etc. (Or instructions) can be included and these interactions can be used in establishing the interrelationships that make up the social network 4108. In some embodiments, this improved targeting may utilize a user of social network 4108 with an increased degree of impact 4134. In some embodiments, the members of the most influential social network 4108 can be identified through their activities (such as behaviors and activities) 4122 and have sponsored content 4128 sent directly to themselves. Can do. In some other embodiments, highly influential members can be identified, and thus those members can sponsor content that is delivered to others. The members of social network 4108 that are highly influential are the number of people listed as members of those networks 4108, the members of other social networks 4108 listing the members of social network 4108 that are in the personal network. It can be identified by number, SMS traffic, number of purchases, or based on some other measure of personal impact (power). In some embodiments, sponsors bid to obtain rights to provide their sponsored content 4128 to members of social network 4108 based at least in part on social network 4108 member influence 4134. Can do. The degree of influence of members of the social network 4108 can be indexed and stored in the data storage facility 4130. Content called an index of influence (degree) of members of the social network 4108 can be licensed to a mobile service provider, a third party (or a third party, the same applies hereinafter), and the like.

  In some embodiments, wireless provider data 4102 can be collected from the first mobile communication facility 102 to associate the first mobile communication facility with at least one of the plurality of third parties 4104. In this case, the at least one third party can also be associated with the wireless provider data 4102. From the interactions stored in the wireless provider data 4102, a social network 4108 mapping of the interactions can be generated. These interactions can occur between the user of the mobile communication facility 102 and a plurality of other mobile communication facilities, such as websites, landlines, businesses (such as businesses), mapping services, navigation services, search services, calendars. , Address book, advertising conversion during browsing (such as web page), online purchasing, etc., can be done over a period of time. This information can be stored as wireless provider data along with auxiliary data related to the time of interaction, such as location (or location) of interaction, frequency of interaction, duration of interaction, periodicity of interaction, etc. it can. For example, a first user may call second and third users in time proximity to a phone call to a restaurant and jazz club. This information can be combined with a music store, a website related to jazz, and a history of user interaction with recent purchases of saxophone to create a social network spanning the jazz music domain. In this case, the user purchases jazz materials and materials such as music and musical instruments, and goes to the club to pay to watch the jazz performers. Further, if wireless provider data 4102 from the second and third users is included, this group and their associated interactions are effectively targeted by sponsored content related to jazz music. And a social network 4108 that is on the way to the jazz club that night. In this case, the sponsor-provided content is jazz music, a jazz club, a jazz concert, clothing related to jazz music, etc., and the advertisement related to the jazz club and the advertisement related to the live music of the night are targeted. It can be a user's mobile communication facility. In some embodiments, this social network 4108 is stored in the data facility 4130 and updated over time, associated with keywords for searching within the data facility 4130, interconnected with other social networks 4108 And can be combined or superposed. In some embodiments, when selecting a target group for jazz-related advertising offerings, such as newly released jazz albums, upcoming jazz concerts or club performances, and music store bargains, This social network can be combined with other jazz related social networks. In some embodiments, generating the social network 4108 may better target users of the mobile communication facility 102 for sponsored content.

  In some embodiments, the wireless provider data 4102 may be based at least in part on content relationships 4110 related to user session progress. In this case, the user session is a short-term sequence in which the user can include at least one of other mobile communication facilities 102, websites, search engine calls, online purchases, telephone purchases, calendar references, etc. And so on. For example, a user can call a member who frequently uses the user's social network 4108, search for the price of Honda's old model bluebook, and then the new Toyota model. You can search for the series and make a navigation request 4120 to the website to get directions (or directions) to a local Toyota dealer (distributor), all within 15 minutes Can be done. This map of interactions can be stored as wireless provider data 4102 and the map can indicate the user's intention to purchase a second-hand car of a guaranteed dealer, or the friend of the user can Can show that they want to buy it, or at least have an impact on the initial user's decision to buy the used car. The availability of wireless provider data allows the first user and his friends to be targeted for sponsored content 4128 related to used cars, and more specifically, used cars of a guaranteed dealer. In addition, model information from a bluebook search can provide alternative manufacturers and model types that can target the user. In this case, their manufacturers and model types may depend on what sponsors are currently working with the sponsorship facility 162. In some embodiments, wireless provider data 4102 comprised of content relationships 4110 related to the progress of a user session may better allow a more relevant advertisement to be delivered to the user.

  In some embodiments, the wireless provider data 4102 is based at least in part on content discovery of new sites such as new music sites, new news information sites, new science sites, new product sites, new social network sites, etc. be able to. For example, a user of the mobile communication facility 102 may discover a new news information site, in which case the user has access to a theme (such as a topic) related to natural energy (or green energy, the same applies below), and more. Specifically, access to methods for producing ethanol-mixed commercial fuels is possible. This information can then be stored as wireless provider data 4102 and can be interpreted to find possible matches with sponsors associated with the sponsorship facility 162. In this example, the discovery of this new website and the specific choice of hyperlinks to ethanol production will allow the user to practice natural energy for business, to extend their personal knowledge. In addition, it can be an indicator of interest in ethanol production, for reasons related to election-related issues. This knowledge that can be obtained from this new wireless provider data 4102 can allow for better matching of sponsored content 4128 with the user. In this case, the sponsored content includes advertisements for the business of the user's local ethanol blend (fuel) providers, venture capital investment announcements regarding ethanol and others related to renewable energy sources, Marketing advertising for political lobbying to support legislation on ethanol and others related to renewable energy sources, political advertising relating to politicians (the politician platform includes renewable energy sources) Etc. In some embodiments, wireless provider data 4102 based on new website content discovery may provide a user with improved access to sponsored content 4128 associated with the user's current interests. .

  In some embodiments, wireless provider data may be based at least in part on access statistics 4112. The access statistics may include the frequency of access to a particular phone number, website, search engine, etc., access to the advertisements presented and the duration of the conversion right for the advertisements, access to text messaging (or email) and It can be related to the frequency of the messaging, access to navigation sites, periodicity of access to various types of communications, and so on. For example, a user may frequently visit a household goods website and select a hyperring to fixtures (or furniture). This information can be stored as wireless provider data and can be an indicator that the user is purchasing equipment. This information may allow better matching of the user's interest in equipment (usually household equipment) with sponsored content associated with the equipment. In some embodiments, wireless provider data associated with access statistics 4112 may better aim the sponsored content 4128 for the user.

  In some embodiments, the wireless provider data 4102 can be based at least in part on usage statistics 4112. The usage statistics may include the frequency of use of the mobile communication facility 102, telephone calls, text messaging (or email), frequency of use of various types of communications such as web browsing, search, navigation usage, and the time the user spoke on the phone. The duration of use of various types of communications, such as length, length of time spent searching the web, how long a user has been communicating with another user, the user's online purchase pattern (or form), user Position-use form (or use pattern) and the like. For example, a user may frequently access a fashion website when returning from work in New York City to his home in the suburbs, where the access is from a commuter train. This information can be stored as wireless provider data 4102 and can be used to better aim the fashion advertisement to the user. In addition, the user is known to visit fashion sites on a regular basis while traveling by train from New York City, so that the user is effectively prevented during a clothing sale date in New York City. Can be targeted. This is why the user may decide to go shopping after work and go home on a slower train to take advantage of the sale that is being held. In some embodiments, wireless provider data 4102 associated with usage statistics 4112 may allow for better aiming of sponsored content 4129 to the user.

  In some embodiments, wireless provider data 4102 can be associated with a stage of an online purchasing process based at least in part on the type of mobile content being accessed. The online purchasing process includes what site the user initiated the purchase from, how long it took the user to select the item (product, etc.) to purchase, how much was in the user's shopping cart Items are placed, payment methods, delivery methods, etc. In some embodiments, the wireless provider data 4102 may be based at least in part on an interaction with the user's website following the conversion of the content item. Such interactions include the user's tendency to click on the presented advertisement, how often the conversion takes further relevant actions, and so on. In some embodiments, the user's purchase pattern can be captured in the wireless provider data 4102 and can be utilized in directing the advertising targeting to the user.

  In some embodiments, the wireless provider data 4102 may be based at least in part on a navigation request 4120 received from the mobile communication facility 102. The navigation request includes a search query, a domain name input, a web browser action, a menu selection, a folder selection, an implicit one, an implicit navigation request 4120 based on the location of the mobile communication facility 102, a transaction, an advertisement conversion, and an advertisement. There are ad conversions that can occur by clicking.

  In some embodiments, social network activities 4108 that help access social network impact 4134 can be identified in wireless provider data 4102. In this case, an individual who has been accessed and has a high impact 4134 may be targeted by sponsored content 4128 based at least in part on the impact 4134 of the individual. For example, a first user may have a number of interactions with a large personal social network 4108, where the first user is the first user who has the first user's It also has a usage history indicating that it has a statistical tendency to send information from the mobile communication facility 102 to many others in the first user's social network 4108. With this knowledge, advertisements, such as advertisements that originally only had to be sent to the first user, can be spread more effectively, in which case the first user can distribute the advertisement in the social network 4108. Deliver to. In this way, sponsorship facility 162 can minimize the number of advertisements that must be sent, in which case high impact 4134 users will do the rest of the delivery. This is because the user has a statistical tendency to do so.

  In some embodiments, the impact 4134 is sent in the social network 4108, how many outgoing messages can be sent in the social network 4108, how many incoming messages are received from the social network 4108, and so on. Message type, frequency of use of social network 4108, contextual information related to websites visited by the user, user transactions, usage history, etc. In some embodiments, the impact 4134 is determined by age, gender, race, religion, area code, postal code, home address, work address, billing address, credit information, family information, income information, date of birth. It can be based on mobile subscriber characteristics selected from a group including date, place of birth, employer, job type (or title), working period, and so on. In some embodiments, the impact 4134 can be associated with a location (or location). In this case, the position can be determined according to the position coordinates of the particular mobile communication facility 102, can be determined according to the position coordinates determined via GPS, and a plurality of geographical regions and Locations that can be done, multiple geographic regions that contain one or more states (or countries), locations that can be made, and multiple geographies that contain one or more states (or countries) that contain one or more cities A position that can be a target area, a position determined according to a distance from a specified position, a position related to mobile content, and the like. In some embodiments, sponsored content 4128 may be an advertisement.

  In some embodiments, sponsored content 4128 may be advertisements for merchandise, entertainment, events, travel advertisements, etc., delivered to the target in connection with wireless provider data 4102. be able to.

  In some embodiments, a sponsor can bid to obtain exclusive rights to associate the sponsor's content with keywords, locations (or places), or some other data.

  With reference to FIG. 42, in some embodiments, a user of a mobile communication facility 102 can access content 4200, such as a web page, for viewing on a display of the mobile communication facility. In one example, content 4200 may exceed the capacity of the display to display the entire content 4200 in the display, in which case the user of the mobile communication facility initially 1 (4202) is viewed, and then the user is forced to move (or operate) to view content portion 2 (4204). Content portion 1 (hereinafter referred to as content portion 1) 4202 can be associated with context data 1 (4210). Content portion 2 (hereinafter referred to as content portion 2) 4204 can be associated with context data 2 (4212). Context data 1 (4210) and context data 2 (4212) may be stored in the context database 4208. Using the association facility 4214, the sponsored content 1 (4218) associated with the context data 1 (4210) and the sponsored content 2 (4220) associated with the context data 2 (4212) are selected from the sponsored content database 4222. be able to. Using the association between the context data (4210, 4212) and the sponsored content (4218, 4220), the content part 1 (4202) is further replaced by the sponsored content 1 (4218) and the content part 2 (4204). ) Can be associated with sponsored content 2 (4220). While displaying content portion 1 (4202), content portion 1 (4202) and its associated sponsored content 1 (4218) are in close proximity to the mobile communication facility or in time with each other. Or may be displayed stepwise, sequentially (or sequentially), or in some other display manner that associates content portion 1 (4202) with sponsored content 1 (4218). While displaying the content portion 2 (4204), the content portion 2 (4204) and its associated sponsored content 2 (4220) are in close proximity to the mobile communication facility, or simultaneously in time with each other. Or may be displayed stepwise, sequentially (or continuously), or in some other display manner that associates content portion 2 (4204) with sponsored content 2 (4220). In some embodiments, when moving to a piece of content, an indication of a scene (or stage) change can be sent to a server associated with the mobile communication facility. This scene change can indicate redirection (destination change) to the content portion. Once the redirection is recorded, it is possible to collect context data related to that content portion. This process is asynchronous in that context data can be transmitted from the server in the background, thus minimizing interference (or disruption) to the functionality of the viewed content portion.

  In some embodiments, the asynchronous process used to send the context data may be asynchronous JavaScript + XML (Asynchronous JavaScript + XML: AJAX) or other similar process. AJAX is a cross-platform technology that can be used in web browsers that support different operating systems, different computer architectures, and open standards such as Javascript and DOM. The AJAX system is asynchronous in that it can request and load additional data from the server in the background without interfering with the operation of the display and existing pages. Javascript is a scripting language that can be used to make AJAX function calls. Data can be retrieved using remote scripting in browsers that do not support "XMLHttpRequest", using the "XMLHttpRequest" object that can be used in a scripting language that runs in the browser. In some embodiments, asynchronous content can be formatted in a format other than XML. AJAX and related technologies can exchange a small amount of data with the server as a background feature, thereby eliminating the need to reload the entire web page each time data needs to be retrieved from the server. This can improve the interactivity, speed, function, and usefulness of the web page.

  In some embodiments, the content portions (4202 and 4204) can be displayed on the display of the mobile communication facility. The mobile communication facility can receive the entire content, and can then display only the portion of the content as appropriate when a user action is taken. For example, a user can instruct local software (eg, a browser) on a mobile communication facility to connect to a particular web page, in which case the software can be the entire web page or the A significant part of the web page can be retrieved. The mobile communication facility can then display a portion of the web page on the display. For example, the top of the web page can be displayed on the display, and the mobile communication facility software can wait for an instruction from the user that the user wants to see another part of the content. This indication may be made as a zoom, pan, shift (or move), or other request from the user. The software on the mobile communication facility can monitor which part is currently displayed, how long the part is being displayed, or other parameters relating to the displayed part. The software on the mobile communication facility can in this case send this information to the server in real time, thereby sending other content related to the currently displayed content portion to the mobile communication facility. it can. The server-side software is based on the content portion, context information associated with the content portion, behavior information based on how the mobile communication facility user interacts with the content portion, or other such information Appropriate content (eg, sponsored content, related content, etc.) can be selected. The server side software, when selected, can transmit the content to the mobile communication facility. The mobile communication facility can be configured to receive such information, or can optionally be configured not to receive such content. When the mobile communication facility receives new content related to the currently displayed content portion, the mobile communication facility can store the content for later display (e.g. , When the mobile communication facility is taken to a predetermined location, or based on a certain date and time, or based on some other trigger event or implicit search). In other embodiments, the mobile communication facility can display the newly selected content when the content is received. This new content can be displayed in conjunction with the currently displayed content portion. For example, this new information can be displayed in the same area of the display (eg, in the same window) or can be displayed separately (eg, in a separate window). AJAX is one technique used to gain an understanding of what part is currently displayed from a mobile communication facility. One skilled in the art will appreciate that no software or protocol is required to find out what content portion is currently displayed or to convey relevant information to a server-based application. Many embodiments herein describe sending information related to what content portion is being displayed to the server in real time, but such information is collected at a later point in time. It should be understood that data can be sent in bulk.

  In some embodiments, only a portion of the complete content can be communicated to the mobile communication facility, and other content portions can be communicated to the mobile communication facility upon request. As such, in this embodiment, in contrast to the above example, where a large portion of the content is delivered to the mobile communication facility and then some portion of the content is selected for display on the display of the mobile communication facility, Only a portion of the content is delivered to the mobile communication facility. Other parts of the content can be distributed later. Other parts of the content are in response to a user request (eg, through a pan or zoom request, etc.) or predict what the user wants to see (eg, other content via the AJAX protocol). Can be distributed later by downloading part). In this embodiment, the server program that is responsible for monitoring which parts are displayed on the mobile communication facility is displayed on the mobile communication facility because some parts are distributed to the mobile communication facility. Or it can be inferred that it has been displayed. The server can track the delivery of the content portion based on the type of request. For example, a user's explicit request can be tracked separately from a speculative type request that is intended to predict what content the user wants to see. The selection of relevant content can be based on any type or all types of such content portion requests.

  In some embodiments, the content may be text (such as letters or sentences), images, audio, audiovisual, web pages, web page portions, screen portions, sponsored content, advertisements, ad portions, interactive It can be a function (or a two-way function), subscription content, tagged content, dynamic content, or some other form of content.

  In some embodiments, the context data can be a link structure, a link, an outbound link, an inbound link, keywords, metadata, or some other form of context data.

  In some embodiments, a user of a mobile communication facility may access content 4200 on the New York Times website. The home page of the New York Times website may contain more content than can be simultaneously displayed on the user's mobile communications facility display. For this reason, the user may be forced to view each part of the content of the website in turn. In this example, when the New York Times is first loaded onto the display of a mobile communication facility, content portion 1 (4202) consisting of the main news headline that day, for example, “4th quarter foreclosure increased by 18%”. ) Is displayed. Headline and associated article This article containing this article text can be associated with context data 1 (4210) stored in the context database 4208. For example, there may be a reference to Fannie Mae in an article and the text “Fannie Mae” is an outbound link to Fannie Mae's website. Other examples of contextual data that can be associated with the article include keywords or keyword strings such as “housing”, “housing starts”, “mortgage”, etc. These keywords can be stored in the context database 4208 as context data. Information relating to the contextual data associated with the viewed New York Times article (part 1), associating facility 4214 for selecting sponsored content 1 (4218) associated with the displayed article from sponsored content database 4222. Can be used by. Since this article is related to housing and housing finance, the associated sponsored content 1 (4218) can be advertised as mortgage refinancing, debt management company, REIT (real estate investment trust) investment opportunities, etc. . The associated sponsored content 1 (4218) may then be displayed with the New York Times portion 1 (4202). This portion 1 (4202) and sponsored content 1 (4218) may be simultaneously or in close proximity to each other in time, stepwise, in sequence (or sequentially), or content portion 2 (4204) and sponsor-provided content 2 (4220) may be displayed in some other display manner.

  Continuing with the New York Times example, mobile communications equipment users read an article on the same New York Times web page that offers sports articles after reading an article that says “foreclosure in Q4 increased 18%” It may be desired to see part 2 (4204). To navigate to a sports article, the user can instruct to scroll, zoom, or use some other navigation action to display the sports article on the mobile communication facility. Upon navigating to the sports article, an indication of the change in the scene (or stage) can be sent to a server associated with the mobile communication facility. This scene change can indicate redirection to New York Times Part 2 (4204). Once the redirection to part 2 (4204) has been recorded, context data 2 (4212) associated with part 2 (4204) can be collected. In this example, a New York Times sports article can start with an article about a hockey team. Association facility 4214 may select sponsored content 2 (4220) from sponsored content database 4222 associated with contextual data regarding hockey articles. In this case, the context data includes keywords such as “skate (or skate shoes)” and “skate link” and / or an out-band link to a web page of a specific NHL team. For example, sponsor-provided content 2 (4220) may be an NHL team costume advertisement, an NHL ticket reseller, or the like. Sponsored content 2 (4220) may also be associated with a mobile communication facility such as a location (or location) and / or any other data associated with the user as described herein. This makes it possible to better target the sponsor-provided content 2 (4220) to the user of the mobile communication facility. In this case, the sponsored content 2 (4220) is within 5 miles of the billing address associated with the mobile communication facility or the mobile when viewing the sponsored content 2 (4220) For example, the available time of a skating rink within 5 miles from the current location of the communication facility.

  Referring to FIG. 43, in some embodiments, a user of a mobile communication facility can access content 4300, such as a web page, for viewing on the display of the mobile communication facility. In one example, the content 4300 may exceed the capacity of the display to display the entire content 4300 in the display, in which case the user of the mobile communication facility initially After viewing (4302), the user is forced to move (or operate) to view the content portion 2 (4304). Content portion 1 (4302) can be associated with behavior data 1 (4310). Content portion 2 (4304) can be associated with behavior data 2 (4312). Behavior data 1 (4310) and behavior data 2 (4312) can be stored in the behavior database 4308. Using the association facility 4314, the sponsor-provided content 1 (4318) related to the behavior data 1 (4310) and the sponsor-provided content 2 (4320) related to the behavior data 2 (4312) are selected from the sponsor-provided content database 4322. be able to. Using the association between the behavior data (4310, 4312) and the sponsored content (4318, 4320), the content part 1 (4302) is further changed to the sponsored content 1 (4318) and the content part 2 (4304). ) Can be associated with sponsored content 2 (4320). While displaying content portion 1 (4324), content portion 1 (4302) and its associated sponsored content 1 (4318) are in close proximity to a mobile communication facility or in time with each other. Or may be displayed stepwise, sequentially (or continuously), or in some other display manner that associates content portion 1 (4302) with sponsored content 1 (4318). While displaying content portion 2 (4304), content portion 2 (4304) and its associated sponsored content 2 (4320) are in close proximity to the mobile communication facility, or in time with each other. Or in stages, in sequence (or continuously), or in some other display manner that associates content portion 2 (4304) with sponsored content 2 (4320).

  In some embodiments, behavior data is panned, zoomed, navigated (such as moving a web page), scrolling, positioning, page view, text view, image view, streaming audio content, streaming video content, download, upload , Transactions, ad conversions, receiving text messages, sending text messages, receiving emails, sending emails, entering search queries, calling directory information, or some other type of behavior data . In response to receiving the behavior data, the behavior data can be communicated to a server associated with the mobile communication facility for associating the behavior data with content delivered to the mobile communication facility. Using behavior data (eg, page views) delivered to the mobile communication facility, the server can predict what portion of the content is currently being viewed by the user.

  Referring to FIG. 43, in some embodiments, content (such as behavior data (4408, 4410) stored in the behavior database 4404 (and / or context data stored in the context database 4208)) ( 4400, 4402) can be used to generate / enhance data / existing data about the mobile communication facility or its user. For example, behavior data and context data relating to a portion of content being viewed at a mobile communication facility may be used as usage history 190, device characteristics database 180, location database 188, mobile subscriber characteristics database 112, user transaction history database 184, or general Can be added to the general context information database 182.

  In some embodiments, mobile content, such as sponsored content, can be presented (or displayed) to a mobile communication facility based at least in part on contextual data associated with a portion of the mobile content.

  In some embodiments, the first sponsored content can be associated with first context data associated with the first portion of mobile content. The second sponsored content can be associated with second context data associated with the second portion of the content. When the first portion of mobile content is presented (or displayed) to the mobile communication facility, the first sponsored content can be presented (or displayed) to the display of the mobile communication facility. When the second portion of mobile content is presented (or displayed) to the mobile communication facility, the second sponsored content can be presented (or displayed) to the display of the mobile communication facility. In some embodiments, this association may be based at least in part on the association.

  In some embodiments, the first portion of mobile content can be a text portion, a video portion, an audio portion, an image portion, or a portion of some other content type. The text part can be a news article.

  In some embodiments, the second portion of mobile content can be a text portion, a video portion, an audio portion, an image portion, or a portion of some other content type. The text part can be a news article.

  In some embodiments, the context information can be a link structure, inbound link, outbound link, link, text, keyword, metadata, or some other type of context information.

  In some embodiments, context information can be collected from multiple portions of primary (or primary) content that can be displayed electronically, where each of the context information and each of the multiple portions Can be maintained such that the context (such as context) of each part can be identified. Information regarding an electronic display of at least a portion of the content can be received at a display screen of a mobile communication facility, and secondary (or secondary) content can be received at the at least a portion of the content at the display screen. Can be displayed on a display based at least in part on contextual information associated with In some embodiments, the primary content can be a web page. In some embodiments, the secondary content may be sponsored content. Sponsored content can be advertisements. Advertisements can include features that are ready to use (or implement).

  In some embodiments, information related to a portion of the primary (or primary) content being displayed at the mobile communication facility can be received, where the primary content is being displayed. Not having at least one other part. A context associated with the information can be determined, and secondary (or secondary) content can be delivered to a mobile communication facility based on the association between the secondary content and the context .

  In some embodiments, content context information can be received in association with a panned display location from a mobile communication facility, and the content is distributed to the mobile communication facility based on the content context information. can do.

  In some embodiments, contextual information of content associated with a zoomed display location from a mobile communication facility can be received, and the content is delivered to the mobile communication facility based on the contextual information of the content. Can do.

  In some embodiments, content context information associated with a positioned display location from a mobile communication facility can be received, and the content is delivered to the mobile communication facility based on the content context information. Can do.

  In some embodiments, mobile content, such as sponsored content, can be presented to the mobile communication facility based at least in part on behavioral data associated with a portion of the mobile content.

  In some embodiments, user interactions can be recorded with a portion of mobile content using a mobile communication facility. Data can be associated with user interaction. Data can be sent to the server. Sponsored content associated with the data can be selected, where the association is based at least in part on an association between a portion of the mobile content and the sponsored content, Can be presented to mobile communication facilities.

  In some embodiments, user interaction may include page views (such as web page display and browsing), text views (such as text display and browsing), image views (such as image display and browsing), streaming audio content, streaming It can be video content, download, upload, receive text message (or email), send text message (or email), or some other type of user interaction.

In some embodiments, the mobile content portion may be a text portion, a video portion, an audio portion, an image portion, or a portion of some other content type. The text part can be a news article.

  In some embodiments, content display information can be received that identifies which portion of the primary content (or primary content; the same applies hereinafter) is currently displayed on the display screen of the mobile communication facility; In this case, the primary content includes at least one other portion that is not currently displayed, and a user profile can be generated based on the content display information.

  In some embodiments, content display information can be received that identifies what portion of the primary content is displayed on the display screen of the mobile communication facility, and the user profile is based on the content display information. Can be generated.

  In some embodiments, content display information can be received that identifies what portion of the primary content has been displayed on the display screen of the mobile communication facility, and a popularity ranking is generated for the presented portion. can do.

  In some embodiments, content display information can be received that identifies what portion of the primary content was displayed on the display screen of the first mobile communication facility. Content display information identifying what part of the main content is displayed on the display screen of the second mobile communication facility can be received, and a popularity ranking can be generated for the presented part .

  In some embodiments, content display information can be received that identifies how long a portion of the main content is currently displayed on the display screen of the mobile communication facility, in which case the main content portion is received. The content includes at least one other portion that is not currently displayed, and a user profile can be generated based on the content display information.

  In some embodiments, content display information can be received that identifies how long a portion of the main content has been displayed on the display screen of the mobile communication facility, and the user profile can include the content display information. Can be generated based on

  In some embodiments, content display information can be received that specifies how long a portion of the main content has been displayed on the display screen of the mobile communication facility, and the popularity ranking can be presented to the displayed portion. Can be generated.

  In some embodiments, content display information can be received that specifies how long a portion of the main content has been displayed on the display screen of the first mobile communication facility. Content display information can be received specifying how long the main content portion has been displayed on the display screen of the second mobile communication facility, and a popularity ranking can be generated for the presented portion Can do.

  In some embodiments, content portion display information can be received from a mobile communication facility. Mobile subscriber characteristic information regarding a mobile communication facility may be received, and the sponsored content may be based on the content partial display information and in part based on the mobile subscriber characteristic information. Can be delivered to equipment.

  In some embodiments, content portion display information can be received from a mobile communication facility, and the content portion display information can be added to a mobile subscriber characteristics database associated with the mobile communication facility.

  In some embodiments, content portion display information can be received from a mobile communication facility. Mobile subscriber characteristic information associated with a mobile communication facility can be received, and a user profile is based at least in part on the content portion display information and at least in part on the mobile subscriber characteristic information. Can be generated.

  45 and 46, in some embodiments, the monetization platform described herein can be integrated to support multiple mobile ad formats from multiple ad networks and / or systems. Enable type (or integrated) multi-screen ad servers. In this case, the advertisement format may include, but is not limited to, banner, text, audio, video, graphics (such as diagrams), multimedia, or some other advertisement format. As shown in FIG. 47, the monetization platform can be associated with a profile management platform (PMP). In some embodiments, a monetization platform can be enabled to select and target available advertising content from across multiple advertising inventory. This selection and targeting of advertising content at the monetization platform may be based at least in part on a rules engine within the monetization platform. This selection and targeting of advertising content can be based at least in part on demographic data, contextual data, behavioral data, or some other type of data related to mobile users and / or carriers. .

  Referring to FIG. 48, in some embodiments, a monetization platform can be used to utilize context and behavior targeting techniques. In one embodiment, in order to display targeted advertisements, context and behavior targeting techniques can be used to decrypt the context of the page the user is viewing. In another embodiment, context and behavior targeting techniques can be used to enhance (or improve) the user profile. This will allow you to build a robust user profile. To enable understanding of the page context (understanding the page context and context) and accurate page content, the search algorithm can be used for cyclic (or crawling), entity extraction (entity) extraction), query classification, or any other enhancement process. In some embodiments, query stream analysis is used in combination with terminology classification to understand not only the user's interest at the moment, but also the user's interest over a period of time, and Can be built. Generating behavior profiles can increase the relevance of mobile advertising.

  In some embodiments, the monetization platform works with a mobile operator (such as a mobile operator) to act as a centralized (or centrally controlled) mobile advertising hub to meet the needs of mobile operators, users, and advertisers. You can balance and serve mobile ads while generating traffic. The monetization platform can integrate multiple ad networks and servers with a single integration. The cross-inventory selection process can dynamically select relevant and profitable ads from mobile ad networks and other integrated ad networks for display.

  In some embodiments, the monetization platform can integrate multiple ad networks and servers. The primary ad server is a premium (or expensive) for operators (telephone carriers, etc., the same below) portals, publishers (such as ad distributors) websites, client applications, or any other application. It can function as an inventory reservation and delivery system. This allows the operator or publisher to sell expensive inventory directly. Multiple advertising networks can be integrated (or integrated) into the monetization platform and can be used to supplement direct sales activities. In some embodiments, the monetization platform can be integrated with multiple local (or local) advertising providers in multiple markets. In some embodiments, excess operator / publisher inventory or run-of-site (ROS) inventory may be made available in the advertising network. In some other embodiments, a paid search system can be integrated into the monetization platform for searching and browsing inventory. The monetization platform's ad provider application programming interface (API) makes it easy to integrate new ad providers without exposing code.

  In some embodiments, the monetization platform optimization engine may select an appropriate advertisement for a given ad spot (or ad space; the same applies below). The criteria that can be used to select the appropriate advertisement can be the type of advertisement and the advertising provider targeting the advertising spot, or some other criterion. This criterion can include business rules that apply to the advertising spot. The business rules include ad priority setting, keyword / domain blacklisting, adult ad filtering (screening or removal), ad provider weighting, default ad provider setting when no ads are returned, Or any other business rule can be included. The advertisement provider weighting is such that advertisements are served according to a specified assignment. In some embodiments, the monetization platform may use past user behavior and profile information to determine which advertisement providers and advertisements are worth serving.

  In some embodiments, a yield optimization program as described herein may be based on context (WAP page), consumer behavior, advertising revenue expectations, or some other characteristic. , Which ads are relevant (or appropriate) and profitable.

  In some embodiments, the profile management platform is anonymously tracked users based on browsing (such as web pages), search, interaction, purchasing behavior, or any other user behavior Can be placed in one or more segments. The profile can be augmented with demographic information that can be loaded into a behavioral database. In some embodiments, an operator or publisher can pass a segment or other profile information when requesting an advertisement. The segment or profile information can be passed to an advertising provider that can use the segment or profile information to provide targeted advertising.

  In some embodiments, the monetization platform can be enabled to change the behavior of the advertisement without changing the advertisement tag. This can be done by using advertising spots. The advertisement spot can be a place where an advertisement can be returned, set by an operator or publisher. Each configured advertising spot can include an advertisement type and an advertising provider that can target a given advertising spot. An advertising provider can target a given advertising spot. An ad spot can also include business rules that can determine how to select an ad for the ad spot. The ad type, ad provider, and business rules can be changed in the monetization platform without changing the publisher's ad request for an ad spot. This can ensure that operators and publishers can make changes to their advertising spots without making changes to their site. This change can be made through the management console and can take effect in real time.

  In some embodiments, the monetization platform may provide operators and publishers access to the monetization platform. The monetization platform API can provide a programmatic interface to allow operators and publishers to retrieve multiple ad types. In some embodiments, the programmatic interface can report advertising activity to the monetization platform. Operators and publishers may need to put together ad tags once and can access them when they connect online to existing or new ad providers.

  In some embodiments, the monetization platform may have an architecture that includes a monetization platform API, a monetization platform application server, an optimization engine, a provider management platform, a user interface, and a publisher / operator application server.

  In some embodiments, the monetization platform API allows publishers and mobile operators to request and retrieve advertisements and report advertising activity to the monetization platform. The monetization platform application server can receive API requests, retrieve appropriate advertisements from various providers, and return the results. The optimization engine can make decisions based on the most appropriate targeting and available inventory. This determination can be made for the advertisement provider to be queried and the advertisement to be selected for a given request. The profile management platform can collect search activity, browsing behavior, advertising interactions, and any specified demographic or profile information. This data can be passed along with the advertisement request and can be augmented by a data source that retains ownership. Make the monetization platform user interface a management interface for setting business rules, weighting, creating ad spots, integrating new ad providers, managing profiles and reporting Can do.

  In some embodiments, the monetization platform can retrieve advertisements from various sources and select appropriate advertisements based on business rules, behavior, targeting, or some other criteria. These sources can include banner ad servers, paid search ad systems, ad networks, and other third party ad providers. By integrating the advertising provider into the monetization platform, operators and publishers do not need to integrate with multiple advertising providers.

  In some embodiments, the publisher / operator application server may request advertisements that are specific to the advertisement implementation. The publisher / operator application server can place the advertisement in a mobile web page or client application. Placed advertisements can be viewed by mobile subscribers.

  In some embodiments, the monetization platform can utilize a Profile Management Platform (PMP) to access user specific targeting information. PMP can provide a robust and scalable (or scalable) architecture for the generation, management, and distribution of segmentation (or segmentation) based on user profiles and behavior. This platform can integrate data from many different data sources, both internal and external to the PMP, and / or the operator's own. The PMP can include a series of enhancement modules that can leverage the monetization platform's unique understanding of mobile search and browsing-based (or browsing-based) behavior. This allows the platform to extract meaning from the search pattern and classify the search and browsing data at the time of sale. The module can process raw search and browsing data and can monetize platforms to enhance user profiles with additional information that can provide higher quality and granular user segmentation. It can be so. This additional information can include related keywords.

  In some embodiments, generating a user profile in a PMP can include data collection, normalization (or normalization), enrichment, warehousing (or data warehousing or data storage), and analysis. .

  In some embodiments, data collection can include accepting data into the system both in real time and batch processing. The profile management platform can integrate profiling data from any source. These sources can include search streams, ad interactions, browsing activity, operator CRM data, and other third party data. In some embodiments, the search stream can include a query performed by a particular user, a query timestamp, and post-query activity. Search stream data can provide insight into general user interest over time and can reveal immediate and changing user needs. Search stream data can identify long-term and real-time concerns that can provide time-dependent (or time-sensitive) targeting opportunities. Search data can be collected by the profile management platform via search deployment and can be captured from external sources and inferred from gateway activities to capture off-portal search activities Can do. Examples of basic data collected, analyzed, and enhanced by the profile management platform include user ID, source, location, query, and URL. The user ID that can be collected is a common unique identifier. The source that can and can be collected can be "where the search was performed". Examples of locations where searches can be performed include portals, storefronts, and the like. The queries that can be collected can be keywords entered by the user. The URL that can be collected can be the URL that is clicked on the search results page. The location that can be collected can be the geographic location where the query was performed.

  In some embodiments, ad interaction as a source may include a profile management platform that collects data regarding a given user's interaction with both search and display of the advertisement. Advertising interactions can allow the system to extend knowledge about the user to include consideration for the type of advertisement that the user is most likely to respond to. This information can be analyzed and provided as an element in the summarized user profile. Examples of basic data sets collected by the profile management platform for ad interactions include user ID, provider, context, ad type, ad details, time stamp, trigger, and the user that can be collected The ID can be a common unique identifier. Providers that can be collected can be advertisement sources. An example of an advertising source can be a primary advertising server. The context may be “location where the advertisement is displayed”. Examples of contexts can be sports portals, third party sites, etc. The type of advertisement can be the details of the advertisement (or the detailed contents of the advertisement). Examples of advertisement details can be text, static graphics (stationary graphics such as figures and photos), interactivity (or interactive), and the like. The time stamp can be the time when the advertisement is displayed. The trigger can be “something when an advertisement is served in response to something”. Examples of triggers can be search, context, behavior, demographic information, etc. Advertising interaction can represent the success of advertising. Examples of successful ads can be clicks, conversions, etc.

  In some embodiments, browsing activity (or browse activity) as a source can include incorporating both on-portal and off-portal browsing data (or browse data) into a user profile. On-portal browsing behavior (browsing behavior) can be incorporated via advertising tags on the operator's portal. Off-portal browsing behavior (browsing behavior) can be accessed via integration into the operator's gateway. Off-portal browsing behavior can be a unique operator asset that the PMP can analyze to improve the relationship between the operator's search experience and the yield of advertisements managed by the operator. An important capability of PMP can be the ability to analyze browsing traffic (browsing traffic) and understand the content and nature of the page being visited. This can be done through an enrichment process.

  In some embodiments, operator CRM data, and other third party data, can include PMP incorporating operator specific CRM data (eg, demographic data), as well as existing segmentation data. . The operator can pass explicit targeting information such as gender and age that can be used for targeting and also to enhance the user profile. The embedding of operator specific data can be supported by the basic platform, but the embedding can be specific to each operator because the nature and source of the captured data can be specific to the professional service. Work may be required. If the monetization platform provides the operator with a search and / or advertising solution, this data can be included in the profile process and no additional integration (or integration) can be required. If no search and / or advertising solution is provided, or if additional operator-specific data (eg, gateway browsing data or demographic data) can be included, the PMP can provide real-time data collection. Both web service APIs and batch processing based supply can be provided. The monetization platform works with external data providers to determine the best way to collect data based on the amount of data collected, price (or value), and time dependency (or time sensitivity). Can be determined.

  In some embodiments, the PMP can include multiple modules for normalizing (or normalizing) data collected from different data sources. In some embodiments, the PMP can utilize a common user ID to combine user data from different sources. In one example, a common trusted user ID already exists. In some examples, a hashed / encrypted user ID can be utilized from several sources. The normalization process for user IDs is to decode (or decrypt) the user ID for compilation (or editing) and integrate the algorithm or algorithm key into another data source to access the basic user ID. Can do. In some embodiments, the PMP can utilize data to record time (ie, press a time stamp) in a known format and time zone. The time stamp normalization process can convert all inputs to the expected format and perform any time zone conversion based on knowledge of the data source. In some embodiments, not all data from a given source is provided to the PMP. In one example, a sample of gateway access data (off-portal browsing activity) may be provided. This knowledge (eg, 50% of random activity is provided) can be incorporated into raw data from a given source, and this knowledge can be used in PMP analysis algorithms to weight data and Segmentation quality can be improved.

  In some embodiments, enrichment can include performing an added value process (and a process for adding value) of the collected data. The enhancement module within the PMP can incorporate an understanding of the unique module user and mobile content to improve the quality of the information contained within the user profile. Examples of enhancement modules include URL classification (or URL categorization), entity extraction, query clustering, query classification (or query categorization), query differentiation, blacklisting, user Opt-out (eg, user exclusion) and context targeting support, or some other enhancement module.

  In some embodiments, URL categorization includes PMP that utilizes patrol, search, and classification techniques to understand the nature of the content being accessed by the user. Can be included. The PMP can maintain a database of URL classifications and the external service allows a new URL to be entered into the database when an unknown site / URL is provided as input. This service can utilize an editorially constructed training set and learning algorithm to automatically classify unknown URLs. In this case, categorized metadata can be included in the raw user behavior data and can be utilized by a profile analysis algorithm to improve the quality of user segmentation.

  In some embodiments, entity extraction may include a PMP search algorithm that analyzes the accessed URL content to determine a common entity (eg, name, location) within the text of the page. This information can be purified and included in raw user behavior data for analysis. This process can be extended to include sentiment analysis to determine the nature of the content associated with the entity. In one example, a user may frequently access information about a particular type of car, but most of its content may be negative for that car. This entity extraction process can be a valuable input to keywords associated with the user profile.

  In some embodiments, query clustering may include processing and summarizing the user's query stream for analysis as well as incorporation into the user profile. PMP can leverage the search experience and techniques of monetization platforms to provide advanced query analysis methods. The query clustering component can serve to group similar queries together for final categorization. The clustering component can utilize similar search tools to group similar terms and concepts based on historical analysis of millions of user searches. Spelling correction techniques can be used to correct the query before categorization.

  In some embodiments, query categorization can include grouping user searches into a set of defined query categories. PMP can use advanced search techniques to assign user queries to a defined set of categories. This process uses both editorially defined training sets to associate popular keywords with categories, URL categorization capabilities, and search-based processing that relies on access to large web indexes. can do. These two processes can obtain a query that is not editorially categorized and performs a search of the query against a web index. In this case, the returned URL can be weighted and categorized to provide a category for a given query.

  In some embodiments, query distinction can include attempting to identify a characteristic term from a common featureless term. Many queries may not provide segmentation or targeting values, but other queries may provide insights into user behavior or changes in user behavior that present a large targeting opportunity. This knowledge allows removing featureless queries from the user profile (or lower weighting) and allows higher weighting of more featured queries in profile analysis. Can do.

  In some embodiments, blacklisting may include an operator defining a class of content for which user behavior is not tracked. For example, an operator may require that neither secure site access (ie, https) nor adult site access be tracked and used in user profile generation. By default, the monetization platform can exclude adult search (adult search) terms and access to adult sites from profile generation.

  In some embodiments, user opt-out may include a PMP that supports user-level opt-out (eg, exclusion) from profiling. The PMP can accept, in batch format, a list of user IDs associated with users that have been opted out of behavior targeting (or that may have been opted out). In some embodiments, based on implementation and specific market (market) and / or operator requirements, the monetization platform may implement an opt-out request and associate it with a given user ID. Exclude all data from the collection and prevent it from being stored as data. In another embodiment, the monetization platform may enable an opt-out request to collect and process data related to the user ID, but generate a summarized user profile, Does not allow distribution for a given user ID.

  In some embodiments, context targeting support can include utilizing data collected by the PMP by a context targeting engine within the monetization platform. Query clustering data and query categorization data compiled (or edited) by the PMP can be output for use within the context analysis and yield optimization engine. Access to this data allows the monetization platform to include keyword optimization as part of the yield optimization algorithm for contextually targeted advertisements. For example, if the context analysis engine determines that “stock information” is the theme of a given page, it uses keyword clustering data and categorization data to make “investment advice”, “trading strategy”, etc. The keywords considered by the yield optimization algorithm can be expanded to include the relevant keywords. This technique may allow the monetization platform context targeting process to select advertisements with the highest yield possible.

  In some embodiments, the warehousing includes a PMP that utilizes a robust (or robust) data warehouse that is constructed to provide real-time and on-demand access. The platform can be built with the latest data warehouse technology. The platform can be a core component of the architecture that provides visibility and scalability. The data warehouse can be accessed by a user profile analyzer to generate a summarized user profile that will eventually be available on the monetization platform as well as other third party platforms. A data warehouse can enable summary level reporting that provides insight into the quality of archived (or archived) data. One example of the evaluation criteria included in this report is the total number of all users, i.e. the users who have data in the data warehouse, the profiled user, i.e. having enough data to be placed in the segment The total number of users, new, i.e. the profile histogram is new (i.e. the user data was last updated recently), and the profile depth, i.e. profile histogram features (e.g. , Segments and keywords).

  In some embodiments, the analysis can include generating a consumable user profile utilizing the raw data that has been normalized, purified, and enhanced from previous steps. The analysis portion of the PMP can include two general components. The first component can allow for defining segments in the PMP, and the second component can be the actual analysis module that performs the computational steps necessary to generate the user profile. it can. The segment component makes it possible to define N top level user segments (eg music or sports) and N second highest level segments (eg pop or football) Can do.

A segment definition can consist of high-level components, including but not limited to:
Name and description: The segment name can be exposed to the profile and the services that use (or consume) the segment marketing description.
Action weighting: Action weighting defines the relative importance of different user behaviors (eg, click, browse, search) when determining whether a given user should be associated with a segment It can be a configuration that can be (or defined).
Categorical relationship: A categorical relationship can define the degree of similarity (or degree of affinity) between a browse (URL) and search (query) category and a given segment.
Time Dependency (or Sensitivity): Time dependency can define an overall decay curve for how fast raw user data can be considered when determining a score for a given segment. This capability exists to generate a time window that can give increased weight to raw user data in scoring the entire segment. This allows the PMP to define segments that can be extremely sensitive to changes in user behavior and take advantage of changes in user behavior (eg holiday shoppers) over a limited time period. Can be quickly associated with a given user.
Minimum trust: The minimum trust can be the lowest level of correlation with the user behavior obtained to associate a segment with a given user.

  In some embodiments, the PMP supports multiple segments. A balance between segmentation and range can be maintained. The monetization platform can work with the operator to achieve the right balance between segment granularity (targeting), segment scope (traffic), and available advertisers (scope or coverage) . While PMP's two-level segmentation capability can try finer-grained segments, the top-level segmentation has no impact on targeting and ad delivery.

  In some embodiments, PMP profile generation may serve to analyze user-level raw data and perform segment assignment, keyword assignment, and metadata assignment.

  In some embodiments, the segment assignment can be based on the segment definition, and the analysis module that scores the user (eg, scores the user) can be based on the segment definition, The module associates zero or more segments with the user, along with a confidence score. The segment allocation process can be configured to run periodically as required by the operator and / or the rate of change (or rate of change) of the underlying raw data. The segment allocation process can be configured to analyze the behavior of each user for a different schedule than other users (eg, segment analysis can be performed more frequently for more active users) .

  In some embodiments, the keyword assignment process can include analyzing user-level raw data and associating a configurable number of keywords / key phrases with a particular user profile along with a confidence score. Keyword assignment can be based on analysis performed during the enhanced portion of the data collection process, and final analysis and roll-up can be performed during the keyword assignment phase. The keyword assignment process can be configured to run periodically as required by the operator and / or the rate of change (or rate of change) of the underlying raw data. The keyword assignment process can be configured to analyze each user's behavior against a different schedule than other users (eg, segment analysis can be performed more frequently for more active users) .

  In some embodiments, metadata assignment can include analysis and rollup of data that is not associated with a segment or keyword. Profile characteristics considered may include location (or location), demographic information provided by an operator or third party, and user-specific interaction rates with the data source.

  In some embodiments, the PMP user profile definition may generate individual user profiles that can be accessed. User profile characteristics include user ID, top level segment (s), second highest segment (s), segment strength, keyword (s), keyword strength, new appearance Segment, advertising interaction, demographic information, predicted demographic information, billing location, primary location. The user ID is encrypted and sent only by profile batch distribution (or batch distribution). The top level segments are zero to many top level segments associated with the profile. The second highest segment is zero to many second highest segments related to the profile. The segment strength is a numerical score (such as a score) that can represent a correlation with a segment. The keywords are 0 to many keywords / key phrases related to the profile. The keyword strength is a numerical score (such as a score) that can represent a correlation with a keyword. A newly appearing segment is a segment that is not currently associated with a user but can be assigned the suggested (or suggested) recent behavior of the user in the near future. The ad interaction summarizes the interaction rate of text, display, and interactivity (interactive or interactive). The demographic information is demographic information (eg, age and gender) provided by an operator or a third party. The predicted demographic information is demographic data obtained by the PMP based on user behavior. The billing location is the billing location provided by the operator. The primary location is a “home” location based on an analysis of the user's location when the user is interacting with an external system (eg, searching).

  In some embodiments, the PMP may provide a comprehensive security layer and multiple access methods for sharing user profiles with monetization platforms and third parties specified by the operator. it can.

  In some embodiments, the PMP can support two levels of access restrictions. API access restrictions can include exposing user profiles via a real-time web service API as well as a batch-based feed-based scheduler mechanism. Access to these services can be restricted based on IP restrictions and authorization keys. In some embodiments, IPs in a pre-configured list of allowed IPs can access the PMP user profile service. This list of IPs can be provided prior to system use. A valid authentication key can be passed as part of the profile request. The authentication key can be unique based on the requesting IP and can be updated frequently. Using the authentication key, the request can be mapped to an account to determine profile level restrictions.

  In some embodiments, for a given account, PMP may support the concept of profile level restrictions. Profile level restrictions can define a set of user profile characteristics that a given account can access. For example, an account can be created that can provide access to the top level segments and keywords, while allowing full access to the characteristics contained in the user profile Can create an account. This allows the PMP to distribute user profile data at the level requested by the requesting party, and allows the operator to have different levels of third-party consumers of that profile. A mechanism for providing service / targeting can be provided.

  In some embodiments, the PMP can support both a real-time web service API and a file-based batch delivery mechanism. The web service API can request that a valid user ID and authentication key be passed to the system. If the authentication key is confirmed to be valid based on the requesting IP, the PMP can look up the user profile for that given user ID. The corresponding user profile can then be retrieved to return the allowed profile characteristics for the given account. PMP can support batch-based delivery (or batch delivery) of multiple user profiles. This service allows only encrypted user IDs to be used by third parties accessing the user profile, and the third party has a user ID in the third party environment. Additional professional service work can be required to ensure that we have an effective mechanism for managing and secure processes. In addition, operator approval may be required prior to batch distribution of user profiles.

  In order to allow segment-by-segment prediction and targeting, the monetization platform can send the segment information to an advertising provider that accepts subscriber segment information. When an advertisement request comes from an operator, the segment information can be automatically sent to the appropriate advertisement provider. This can enable retrieving campaigns (such as promotional activities) directed to those segments, as well as segment-by-segment predictions for advertising providers that support the segments.

In some embodiments, the process of sending (or passing) a segment from the PMP to the MP is as follows.
Ad server: The monetization platform can send a subscriber segment with an ad request using the key name / value function in the ad server. Next, ads are returned that target segments that can be passed. If there is no advertisement targeted to the passed segment, an advertisement not targeting the segment can be returned. The same is true for demographic data passed with ad requests. The ad server can use the data in the key name / value pair to make an inventory forecast (or inventory preparation) for each segment. Prediction can also be performed for a combination of segments or a combination of segments and demographic information or information provided by other operators.
Paid Search: Keywords related to subscriber segments or page context can be sent to a paid search system. If there are advertisements directed to the keyword, those advertisements are returned. For advertisements that are displayed with the results provided by the user search, specific search keywords can be sent to the paid search and matching advertisements can be returned.
Other ad providers: For other ad providers that can support targeting, the monetization platform can send segment or other subscriber information as a parameter to the ad request (ad provider supports this feature) If you have). This can be done during the implementation of a new advertising provider.

In some embodiments, targeting advertising content may include integrating monetization platform targeting capabilities into major advertising providers. Targeting campaigns for segments or other subscriber information may depend on the capabilities of the advertising provider.
Ad server: If targeting of segment and / or subscriber information is desired for a particular campaign, this can be done by using a search term wizard in the ad server. The search term wizard may allow a campaign manager to generate an expression for targeting a particular campaign for a combination of segment and subscriber information.

  In some embodiments, the monetization platform can utilize all levels of targeting exposed through the ad server API. This can include using keys and key-value pairs to generate campaigns directed to segment and / or demographic information, and the ability to send keywords to an ad server for targeting. Configuring the monetization platform to send actual user query segment names, segment level keywords (defined by PMP), or profile level keywords (defined by PMP) as part of the ad request it can. Targeting can include the ability to send a zip code to an ad server. The monetization platform can determine the user's current physical location (or current actual location) (based on location-based service integration), actual user input (when available / when available), or user profile Can be configured to send a known position from

  In some embodiments, the monetization platform can utilize location targeting capabilities to deliver location specific pay-per-call advertisements. This can include the ability to send the location to the ad server for targeting. Monetize platform (based on location-based service integration), user's current physical location (or current actual location), actual web input value or known location from user profile, or some other location It can be configured to send information.

  In some embodiments, the monetization platform can be integrated with a third-party advertising provider to deliver targeted ads. The degree of targeting can be limited by third party APIs and / or ad serving capabilities. Optimized integration can be provided that takes advantage of the full capabilities of the third party ad delivery system.

  In some embodiments, the monetization platform can support ad types such as sponsored links, banner ads, rich media (audio / video), promotions (eg, promotional activities), or any other ad type. . The monetization platform can support direct linking to landing pages (or landing pages; the same applies below) hosted by the advertiser's mobile website or client application. Sponsored links and supported landing pages for promotions include phone call launch, SMS landing page, marketing message, email capture (email capture), local listing, etc. be able to.

  In some embodiments, the sponsored link can be an advertisement placed on a search results page as a result of a user search query. User intent can be obtained directly from queries, location targeting information included in advertisement search requests, and past user behavior. In some embodiments, an advertiser can create an ad and target the ad, so that the advertiser's ad can appear in response to a request for sponsored links. You can bid (or bid) on (or appropriate) keywords.

  In some embodiments, the banner can be displayed while the mobile subscriber is having a browsing experience at the publisher's site. The banner can be a graphic (such as a graphic) advertisement, a graphic + text advertisement, a text-only advertisement, or a similar type of advertisement. The banner may not have as much context as the sponsored link to derive the user's intent. Data such as landing page context, placement on the page, and past user behavior can be taken into account when selecting advertisements to serve.

  In some embodiments, the promotion can be separate from the sponsored link auction and is a keyword specific to a mobile operator (eg, a mobile operator, etc.) that has not bid on the sponsored link Can be caused by the advertisement.

  In some embodiments, video and audio advertisements can be delivered by providing a reference to the location of the resource file. Tracking of interactions with video / audio advertisements can be provided by 1 × 1 pixels that can be accessed upon impression of the advertisement and / or upon interaction with the advertisement. The ad spot and ad request for video and audio advertisements include bit rate, time duration, format, click-through URL, dimensions (video only), and placement (video only, pre-roll or post-roll (post- parameters) including, but not limited to, roll).

  In some embodiments, a landing page can be displayed. Initiating a phone call can include presenting a message and an optional image to the user along with a phone number that the user can click to place a call. The SMS landing page can present messages and SMS short codes along with all subscription (or subscription) / price information. If there is an integration with the carrier's SMS, the subscriber is provided with an option to launch the SMS from the landing page. A message can be displayed with instructions for sending the SMS.

  In some embodiments, the marketing message can include a title, a description, and an optional image displayed to the user.

  In some embodiments, the email capture can include an optional image that is displayed to the user, along with a title, description, and edit box (or input field). In this case, the user enters his / her e-mail address in this edit box in order to receive guidance from the advertiser. After the email address is collected, a confirmation page can be displayed.

  In some embodiments, a local listing landing page may present a phone book type listing (typically for professional use). This can include advertising text (such as letters and text), images, phone numbers, street addresses (street addresses), cities, states (or countries), postal codes, and distance from the user's location.

  In some embodiments, a coupon landing page can be added as a supported type. A coupon landing page allows an advertiser to create a sale (or offer or discount price; the same applies below) based on the capabilities of an existing monetization platform, and then interact with that sale and It may be possible to track the redemption of specials.

  In some embodiments, monetization platform setup and management may be performed as part of an operator / publisher implementation process. An operator or publisher may not have direct access to the monetization platform management console.

  In some embodiments, the monetization platform setup may include an advertisement spot setup. The user can create new advertising spots and modify existing advertising spots in the monetization platform. Each of the ad spots can include a unique set of ad types, ad providers, and business rules. The business rules may determine what type of advertisement is appropriate to be displayed at a particular ad spot and which ad provider can be called to retrieve the advertisement for that particular ad spot. it can.

  In some embodiments, the ad spot setup screen includes a Name, Description, Description, Default adprovider, Offline, Adult content ), Listing type, ad limit (or ad limit), or some other feature / parameter. The name may be the name of an advertisement spot that is exposed to the outside through the monetization platform API. It may not contain spaces. The description can include a description of a particular advertising spot. This can be limited to internal use. The default advertisement provider may be applicable if an advertisement is returned for this spot. This can be the final ad provider when no other ads are returned. If the offline field is not checked, this means that activity reports (impressions and click-throughs) for this ad spot will be processed by the monetization platform and ad provider when an impression or click-through occurs. Yes. If the offline field is checked, this may mean that the publisher is responsible for reporting impressions and click-through data to the monetization platform using the API. This is applicable to advertisements displayed in client applications that may not be online when the advertisement is displayed. The field for adult content may include one of “Allowed”, “NotAllowed”, “Only”. “Allowed” may indicate that adult ads with an ad response can be returned in addition to non-adult ads. “NotAllowed” may indicate that adult ads with an advertisement response cannot be returned. “Only” can indicate that only an adult-oriented advertisement with an advertisement response is returned. The “listing type” may include “promotion”, “bid”, or “mixed”. Typically, this can be set to “bid”. Promotional or mixed listings can only be used when paid search promotion ads are returned to specific ad spots. “Ad Limit” may indicate the maximum number of advertisements returned in the advertisement response.

  In some embodiments, various parameters can be set and sent with each request as part of the integration with the advertising provider. Some parameters can be constant for all advertising spots of a given provider, and some parameters can be (partially) changed for each advertising spot. The monetization platform can display the parameters of the selected advertising provider and the user can add parameters and associated values, or modify (or edit) existing parameters and values Can do. The parameters can be provider specific and the values for the advertising spots can be managed by the campaign management team.

  In some embodiments, integration with a new advertising provider can be handled by an integration team. The mapping between ad types and ad providers can be handled within the monetization platform. New advertising providers can be added to one advertising spot or multiple advertising spots.

  The monetization platform described herein may allow advertising inventory to be defined and inventoryed (or categorized) as a network / site tiered network. In some embodiments, advertising inventory may be defined by site, site group, section, page, location, or some other characteristic.

  The monetization platform may allow to define a range of frequency capping and sequencing rules that can be configured at the network and site definition levels. In some embodiments, a frequency capping can be defined for each session. A sequence to be shown to the user can be provided to the ad creator (or advertising work).

  The monetization platform may enable support for directory services as site inventory (or site inventory) in the network hierarchy. In some embodiments, the monetization platform may call multiple inventory sources (such as by phone). These multiple inventory sources can be included in the site inventory.

  The monetization platform can update ad networks, sites, and inventory. In some embodiments, sites, site groups, sections, pages, and locations can be changed in the ad server interface. An advertisement spot can be added and the advertisement spot can be configured to retrieve different advertisement types from multiple advertisement providers on the monetization platform.

  In one embodiment, the monetization platform can produce changes that become effective immediately. In another embodiment, this change may be effective on a specified date. In some embodiments, the addition of sites, site groups, sections, pages, and locations can be immediately reflected in the interface. Campaign updates can be reflected within minutes after the update, and can be set to take effect on specific days.

  The monetization platform can package (or bundle) system-specific advertising targeting parameters (eg, graphics, demographic information, etc.) in a manner that facilitates sales to users. In one example, graphic targeting can be packaged for a company department.

  The monetization platform described herein can package (or bundle) advertisement trafficking parameters specific to the system. Advertising trafficking parameters may include national, local, day time zones, queuing (queuing), or other types of parameters. This packaging can be done in a way that makes it easier to sell to users. For example, a group of (daily) time zones can be packaged as morning, afternoon, prime time (golden time), or in any other manner. In some embodiments, predictions for any key / value pair can be generated. Standard predictions can include sites, site groups, sections, pages, and locations. For any other parameter, key / value pairs can be sent to be included in the inventory report.

  The monetization platform described herein may allow user profile criteria to be set. Some embodiments of user profile criteria may include user identity, published and / or inferred demographic information, preferences, sites visited, content used, or as described herein. Any other type of criteria being included can be included. In some embodiments, the profile itself, criteria, and thresholds can be changed for inclusion. In some embodiments, some custom development may be required based on network requirements, collecting profile criteria from the network, interfacing with other systems, or for any other reason.

  The monetization platform described herein may allow maintaining and updating user profile criteria. In some embodiments, user profile criteria can be automatically updated. In some embodiments, this automatic update is performed online, for example, with search stream browsing activity, ad interaction, enhanced data passed with the ad request, or by any other online method Can do. In some embodiments, the automatic update can occur offline. An example of an offline update may include loading profile data into the profile management platform in an offline manner.

  The monetization platform described herein may allow for entering ad serving criteria. In some embodiments, ad serving criteria can be passed along with the ad request, and criteria for delivering a particular campaign can be set in the ad server.

  The monetization platform described herein may allow advertisement delivery criteria to be packaged (or combined). In some embodiments, any representation of campaign targeting can be set within a campaign using key / value pair combinations.

  The monetization platform described herein may allow for entering pricing criteria (or pricing criteria, the same applies below). In some embodiments, the pricing criteria may be a standard such as IAB, NAB, MMA, CAB, or CPC, CPM, or any other standard, or network pricing requirements, among other requirements. Can be followed. In some embodiments, CPM, CPC, CPA, and flat fee (sponsorship) models may be supported for primary ad serving.

  The monetization platform described herein may include, among other requirements, standards such as IAB, NAB, MMA, CAB, CPC, CPM, or any other standard, or network pricing requirements. , It may be possible to package (or group) pricing criteria. In some embodiments, the pricing models described above can be combined within a campaign, or multiple campaigns can be set to accommodate various pricing criteria.

  The monetization platform described herein may allow campaign data to be stored for recall during future campaigns. In some embodiments, campaign data can be accessed through a reporting system.

  The monetization platform described herein may allow hard-coded advertisements to be stored for invocation during future campaigns. In some embodiments, existing campaigns and creatives can be copied and used for future campaigns.

  The monetization platform described herein reserves (or reserves) inventory for siled (or stored) campaigns prior to entering an insertion order. It can be possible to keep. In some embodiments, the campaign in the ad server can be set to a “reserved” state to reserve inventory prior to IO input.

  The monetization platform described herein may allow inventory to be reserved for multiple screen campaigns prior to entering an insertion order. In some embodiments, inventory can be reserved for campaigns that target multiple sites or site groups.

  The monetization platform described herein may allow for pre-stocking previously reserved inventory. In some embodiments, preemption can be based on priority, advertiser, or any other criteria.

  The monetization platform described herein may enable predicting overall revenue. In some embodiments, this prediction can be rated (or rated), CPM, CPA, click-to-call, reach and frequency, continued execution. It can be performed by a campaign based on criteria such as time or some other type of criteria. In some embodiments, a campaign group may enable revenue prediction based on campaign selection criteria.

  The monetization platform described herein may allow forecasting revenue between silos or across silos. This prediction can be based on criteria such as rating, CPM, CPA, click-to-call, reach and frequency, duration of execution, or It can be based on some other type of criteria. In some embodiments, a campaign group may enable revenue prediction as a whole or within a site target silo based on campaign selection criteria.

  The monetization platform described herein may allow forecasting of inventory across tiered networks or across silos for RFP responses. These can include advertisement type, flighting, location (site selection), package, advertisement size, or some other criteria. In some embodiments, a campaign group may enable revenue prediction as a whole or within a site target silo based on campaign selection criteria.

  The monetization platform described herein may allow identifying available viewer characteristics for marketing, proposal (or planning), and RFP responses. Viewer characteristics embodiments include specific demographic information (including age, gender, income, occupation, or any other demographic information), channel, interest group, relevance, product purchase It may include behavior, product usage, media usage, or some other type of audience characteristics. In some embodiments, these criteria can be passed as key / value pairs.

  The monetization platform described herein may enable sales credits to be supported. In some embodiments, campaigns can be grouped by salespeople using campaign group characteristics.

  The monetization platform described herein may enable sales commissioning (or sales commissioning) to be supported. In some embodiments, a salesperson (or sales agent) and sales commission (or commission) can be entered for each campaign.

  The monetization platform described herein may allow for providing a dashboard view across all screens. In some embodiments, a summary / dashboard view may be provided across sites, site groups, and sections to allow an overview of performance (or performance) across all screens. it can.

  The monetization platform described herein may allow sales to be alerted via email, dashboard, or some other type of media when a campaign is not fit for purpose. In some embodiments, a notification can be sent for a campaign. These notifications include campaign start, campaign end, daily overdelivery, daily underdelivery, lifetime over-delivery, lifetime under-delivery, weekly / month Each campaign report, the end of the campaign report, or some other type of notification may be included.

  The monetization platform described herein may allow integration with a CRM system to manage sales statements (or account sales) in the lifecycle. In some embodiments, a flexible API can be used to integrate with a CRM system for sales statement management (or sales management).

  The monetization platform described herein may allow new targeting criteria to be added to the system. In some embodiments, targeting parameters can be added at any time and sent to the monetization platform. These parameters can be sent to the profile management platform for processing by the platform and then sent to the ad server. Due to the flexible nature of key name or key value targeting, new criteria can be passed to or added to the profile and are appropriate when the campaign is targeted to a new key name / value pair. Can return advertisements. These new criteria can also be added to inventory forecasts.

  The monetization platform described herein may allow targeting to the targeting criteria defined by the publisher. In some embodiments, key name / value pairs can be passed by the publisher, and campaigns targeting those key names / values can be returned when they match.

  The monetization platform described herein may allow interfacing (or connecting) with other advertising vendors on other platforms.

  The monetization platform described herein may allow targeting using a wide range of time zone parameters. Embodiments of time zone parameters that may be of interest may include time of day, day of week, time zone, or some other parameter.

  The monetization platform described herein may enable targeting using a wide range of demographic profiles. Examples of demographic profiles can include age, gender, income, or some other type of parameter described herein. In some embodiments, these criteria can be combined with each other, or other targeting criteria and value ranges can be targeted.

  The monetization platform described herein may allow targeting using a wide range of psychological profiles. Examples of psychological profiles can include PRISM. In some embodiments, psychological targeting can be performed using search, browsing (browsing a web page, etc.), context, ad interaction data, or some other type of technique.

  The monetization platform described herein may enable targeting using a wide range of geographic profiles. Examples of geographic profiles may include continents, countries, states, cities, postal codes, triangulations, DMAs, regions, telephone country codes (or telephone codes), or some other type of geographical parameter. In some embodiments, geographic targeting may depend on the advertising provider.

  The monetization platform described herein may allow targeting using a wide range of techno-graphic parameters. Examples of technographic parameters may include an IP address, browser, device type (or device type), or some other type of parameter. In some embodiments, the monetization platform can detect and classify devices (or devices). In some embodiments, the handset manufacturer (or brand), model (type), and handset capabilities can be determined. An appropriate advertisement format can be selected based on the handset capabilities. In addition, handset manufacturers, models, and specific handset capabilities can be targeted. In some embodiments, an IP address, browser, OS, domain, bandwidth, or some other type of network parameter may be targeted for online advertisement serving.

  The monetization platform described herein may allow for advanced keyword search or targeting using keyword-value pair algorithms. In some embodiments, the monetization platform can send keyword or key value pairs to any advertising provider. These keyword or key value targeting mechanisms can be activated by the publisher (included in the ad request) or can be internal to the monetization platform. In some embodiments, for any keyword passed to the paid search system, a set of related ads based on the keyword, match type, and targeting criteria can be returned. In some embodiments, any keyword or key name / value targeting can be used for the campaign. For complex targeting, key names / value pairs can be combined using several representations.

  The monetization platform described herein may enable targeting using advanced context relevance algorithms. In some embodiments, entry extraction can be performed on crawled and visited pages to categorize pages and allow context targeting.

  The monetization platform described herein may enable targeting using advanced behavioral relevance algorithms. In some embodiments, the profile management platform may generate a behavior profile (or behavior profile) using a combination of search behavior, browsing behavior, advertising activity and user data. Users can be classified into appropriate segments and keywords can be stored in the profile.

  The monetization platform described herein may allow ads to be targeted to channels or programs based on defined content. In some embodiments, the monetization platform advertising spot can be set to correspond to a particular channel or program. This information can then be sent to the appropriate advertising provider. In some embodiments, a channel or program is targeted by creating (or making it into) a page in the system or by passing appropriate targeting parameters. be able to.

  The monetization platform described herein may allow targeting based on a user's location (LBS) using TODA-based technology or GPS-based technology. In some embodiments, location parameters can be sent to the monetization platform, where the platform can send those parameters to the advertising provider for geographical targeting.

  The monetization platform described herein may enable support for mobile device targeting and full inventory of creative abstractions or transformations (or interpretations). In some embodiments, appropriate targeting parameters can be sent to the ad server to select the appropriate creative size (or ad size to produce). In addition, information about the handset manufacturer and model can be passed as targeting parameters to enable prediction and targeting of the handset manufacturer and model.

  The monetization platform described herein may allow an interface (or connection) with an external relevance engine to facilitate ad targeting.

  The monetization platform described herein may allow interfacing (or connecting) with third party targeting systems.

  The monetization platform described herein may be able to support personalization and targeting advertisements based on subscriber preferences. Examples of such preferences can include preferences provided voluntarily by the user in the process of registering or requesting information, or any other type of preference. In some embodiments, subscriber preferences may be stored in the profile management platform along with the user profile. This information can be added to the rules used to generate user segments or can be used for targeting.

  The monetization platform described herein can allow and accept interest scores as user attributes and as advertising attributes, and with those attributes. Advertisements can be distributed based on matching. Examples of interests may include sports interests, musical genre interests, or some other type of interest. In some embodiments, interest scores can be implemented as key-value pairs that can be used to generate predictions and target campaigns. New attributes can be added by adding appropriate key-value pairs.

  Referring to FIG. 49, the monetization platform described herein uses a randomly generated identifier, or “matched (or matched) key pair”, defined lifecycle, correlation, tracking. And together with reporting capabilities, it may be possible to hide subscribers from external parties (or third parties). In some embodiments, the monetization platform can send a hashed user ID to the advertising provider for targeting. Furthermore, targeting can be achieved by passing targeting parameters as name-value pairs.

  The monetization platform can create insertion orders, update advertising orders, create orders from templates and existing campaign orders. The advertisement server contract management module can provide the creation and workflow of the advertisement placement application.

  The monetization platform can schedule (or plan) advertising / campaigns to support ad sales practice for all industries. Campaigns can be created using CPM, CPC, CPA, fixed price, or a combination thereof.

  The monetization platform can weight campaign delivery according to purpose, with a fixed or percentage allocation across the network / site. Campaign weights and priorities can be set for each campaign and can be adjusted to suit the purpose of the campaign.

  The monetization platform can support frequency capping ranges and sequencing rules that can be configured at the campaign level. An upper frequency limit can be set for impressions or clicks in time periods such as sessions, 1 hour, 1 day, 1 week, 1 month, lifetime. Advertisement ordering can be set for each creative piece (creative) to determine the order in which advertisements are presented to a given user.

  The monetization platform interfaces (or connects) with various customer relationship management, advertiser buy side and third party sales systems to facilitate ad sales and Collection can be automated. The third-party system can be integrated into the advertising server API for setting up campaigns and advertising works and for IO collection.

  The monetization platform can be integrated with one or more content management (CMS) and / or digital asset management (DAM) systems to automate content production workflow-collection through trafficking and publishing. The third party system can be integrated into the advertising server API for setting up campaigns and advertising works (or advertising production) and for IO collection.

  The monetization platform can upload advertising content via an ACM user interface or a content management system user interface. Advertising content / work can be uploaded via the advertising server interface.

  The monetization platform can automatically detect advertising parameters under manual collection or bulk collection (batch collection or mass collection). Bulk harvesting can be made available via the advertising server API.

  The monetization platform can automatically generate metadata (for ad sizes, formats, etc.) under manual or bulk collection. Bulk harvesting can be made available via the advertising server API.

  The monetization platform can bulk upload (or batch upload) advertising content using FTP. Bulk harvesting can be made available via the advertising server API.

  The monetization platform can encode (or encode) and transcode (or convert) digital video advertising content. Digital video encoding and transcoding can be provided as professional services.

  The monetization platform can stage (or organize) the advertising content and deliver it to the advertising server. If campaigns are set to live, they can be automatically staged (or organized) and delivered.

  The monetization platform can preview (preview) the advertising content in context. Advertisement / advertisement preview can be used in the ad server.

  The monetization platform can test advertising content in context. A paid search system may allow an advertiser to view a preview of the advertiser's advertisement. For an ad server, an ad preview can be viewed, but the ad may not be viewable in a mobile context.

  The monetization platform can stage (or organize) digital video advertising content and deliver it to a content distribution network (CDN). The ad server can push (or put) content to the CDN as a built-in function. For streaming content, the content can be hosted (or managed) by the CDN and / or pushed to the CDN, and additional CPM bandwidth charges can be applied.

  The monetization platform can update the catalog of available inventory in real time, including advertisement type, audience, flighting, location (website selection), package, and advertisement size. Sites, site groups, sections, pages, and locations can be changed in real time on the ad server UI or uploaded using an Excel template.

  The monetization platform can update the predicted (or planned) inventory based on history, seasonality (or seasonal inequality), and the like. Ad server forecasting can forecast inventory based on history and the choice of multipliers that can vary by forecasting algorithm and season.

  The monetization platform can forecast inventory beyond one year. The ad server can provide inventory forecasts for up to one year.

  The monetization platform can adjust in-flight campaigns based on new / modified inventory forecasts to increase yield. Campaign priorities or targeting can be changed to anticipate (or reflect) modified inventory forecasts.

  The monetization platform can allocate inventory to each purchase type. Inventory can be allocated by site (or site group), section, page, and location (or each of these). These entities can be used for national purchasing types / local purchasing types / promotional purchasing types.

  The monetization platform can set priorities during the reservation phase. In some embodiments, the monetization platform can set priorities during the actual reservation phase.

  The monetization platform can identify when (according to publisher-defined thresholds) more than scheduled subscriptions have been made to inventory. This can be done by detailing (or examining) inventory reports for reserved and available inventory.

  The monetization platform can standardize asset (or asset) identification using AD-ID (Advertising Digital Identification). The ad server can enable a client-defined AD-ID.

  The monetization platform can receive ad calls from any client-side or server-side service delivery platform. A typical implementation for mobile is server-side delivery.

The monetization platform can provide advertisement calls that are optimal for any client-side or server-side service delivery platform. The monetization platform can retrieve the best advertisement from the right advertisement provider based on the advertisement request, user profile, business rules, and other optimization parameters. The monetization platform can search for the best advertisement from the right advertisement provider based on the ad request, user profile, business rules, and other optimization parameters.

  The monetization platform can determine the best advertisement to deliver in real time based on targeting. The combination of targeting criteria and campaign priority can ensure that the best advertisement is returned for any given ad request. If multiple campaigns return advertisements for the same advertisement request, but one CPM is higher, the campaign priority can return higher priority advertisements.

  The monetization platform can determine the best advertisement to deliver in real time based on revenue. At the ad server, campaigns can be prioritized based on CPM or CPM, and the optimal advertisement can be returned for a given request. The monetization platform can have the ability to optimize for the entire advertising provider, but requires the advertising provider to supply the appropriate metadata.

  The monetization platform can determine the best advertisement to deliver in real time based on the fulfillment status. The monetization platform may have a fallback business rule that allows an additional advertisement provider to be invoked if the first (or first) advertisement provider does not return an advertisement.

  The monetization platform can have ad serving decision rules that support frequency capping. The upper frequency limit can be defined for each session, every hour, every day, every week, every month, and every lifetime. Creative works can be given the order shown to the user.

  The monetization platform can have ad serving decision rules that support ad ordering. In one campaign, creative works can be given the order shown to the user.

  The monetization platform may receive or respond to ad calls from html, JavaScript, LFrame, AJAX, flash, etc. The monetization platform can be unknown to the source of the ad request, and the platform can send the response back to any platform that can send the ad request and receive the response .

  The monetization platform can recognize that the user has opt-in or opt-out before serving (or delivering) the targeted advertisement. The profile management platform can store the user's opt-out / opt-in status, and the monetization platform can prevent ads from being returned to the opt-out user.

  The monetization platform may allow accurate and reliable logging of advertisements that are provided in response to advertisement calls from the service delivery platform. Both the monetization platform and the advertisement server can record advertisement calls.

  The monetization platform can record the delivery of the advertisement (when receiving a successful delivery notification from the service delivery platform). The monetization platform can record the delivery of text ads and offline ads.

  The monetization platform can provide a keyword search advertisement-mobile (or correspond to the keyword search advertisement). A paid search engine that is tightly integrated with the monetization platform can support an advertiser self-service interface, multi-currency, multi-language platform, and a set of keyword / domain blacklist tools for carriers / publishers.

  The monetization platform can provide (or correspond to) interactive advertisements such as polls, voting, quizzes, prize race advertisements (applications)-mobile and the like.

  The monetization platform can provide long (or long form) video advertisements to several platforms-mobile (or the monetization platform can support long form video advertisements to the platform-mobile. it can). The advertisement can be a mobile-provided advertisement that a user clicks (which causes a landing page to enter or exit). This supports the ability to pass a reference to a video asset that can be used as a stand-alone ad, pre-roll ad, post-roll ad, mid-roll ad be able to.

  The monetization platform can provide classified ads for all platforms. Text ads can be hosted (or managed) at an ad server or by a special ad provider and the monetization platform can provide this classified advertisement.

  A monetization platform can provide rich media (eg, Eyeblaster) ads to several platforms-mobile. The monetization platform can support rich media advertising capabilities such as JavaScript and Flash.

  The monetization platform can provide (or correspond to) “advertising games” (applications) —mobile. The monetization platform can offer contracted custom-made sponsored games. The monetization platform can also provide advertisements during games where game providers (game providers) make appropriate ad requests.

  The monetization platform can provide banner advertising (graphics)-mobile.

  The monetization platform can provide streaming video-mobile bookend ads.

  The monetization platform can provide streaming video-in-stream video ad for mobile.

  The monetization platform can provide podcast ad-mobile.

  The monetization platform offers interstitial ads (or interstitial ads)-mobile, viral ad-mobile, direct marketing campaign via email-mobile, blog and / or social network-mobile, sponsorship-mobile, etc. be able to. It can provide mobile advertisements based on advertisement requests. Additional viral functions may need to be performed by a third party. Providing advertisements on mobile blogs or social networks is performed in the same manner as providing banners in mobile web pages. Support for sponsorship of websites, sections, or pages.

  The monetization platform can be integrated with one or more external advertisement stores (ad stores) or content distribution network systems. Creatives can be retrieved from an external advertising server or ad store, and external advertising works can be placed in the advertising work definition.

  The monetization platform can provide an internal advertising store or content distribution component. Images and other component files (eg, XHTML) can be uploaded and stored by the server.

  The monetization platform can be integrated with various mobile or distribution infrastructures to facilitate advertisement distribution.

  The monetization platform can receive the ad trigger and issue an ad call from any server delivery platform on the client side or server side.

  The monetization platform can track advertisements that are only partially viewed. The monetization platform API can include a server-server API service that can allow notification of advertising activity and duration.

  The monetization platform can track all viewed ads. For images, the ad server can track the delivery of the images. For other ad types (video, audio), the monetization platform supports server-server API calls that signal when the impression is complete.

  The monetization platform can track conversions and direct response actions.

  The monetization platform can deliver many (or valuable) user profiles (eg, user IDs, published demographic information, preferences, sites visited, content used, etc.) to the advertising server.

  The monetization platform distributes many common (or valuable) user profiles (eg, user ID, published demographic information, preferences, sites visited, content used, etc.) to the ad server Can do.

  The monetization platform can associate a single identification / profile across all screens. If the same ID is passed to the monetization platform across multiple screens, all profile information can be combined.

  The monetization platform can issue advertisement calls to the ad server for all types of portal advertisements (eg, interactive advertisements, long (or long form) videos, podcasts, rich media, instant messages, etc.). The monetization platform can make calls to the ad server for supported advertisements.

  The monetization platform can retrieve advertising assets from within the service distribution network and from outside the service distribution network.

  The monetization platform can issue an ad call when the user is interacting with the streaming video content (eg, start / stop / rewind / forward / pause skip). This interaction depends on the features that are made available on the streaming video content platform.

  The monetization platform can collect behavioral relevance and send it in ad calls, and can collect context relevance and send it in ad calls, and direct response transactions and logs Can be easily started / finished. Behavioral relevance can be retrieved from the profile management platform by the monetization platform and passed to the ad server and other ad providers in key name / value pairs. The context data stored by the profile management platform can be sent in the ad call as a key name / value pair.

  The monetization platform can send keyword search query results in an ad call. Keyword search advertisements can be retrieved from paid search engines by the monetization platform. The response can include a paid search text ad that is appropriately targeted. Keywords can also be sent to an ad server or ad network to return a keyword targeted banner or other advertisement.

  The monetization platform can send location / GIS information in the ad call. Location parameters can be included in the monetization platform API and can be sent to the advertising provider for targeting.

  The monetization platform can be a click-to-call advertisement. It can support click-to-call landing pages.

  The monetization platform can provide click-to-buy advertising. The user can be guided (moved) to a product detail page on or off the portal where the user can make a purchase.

  The monetization platform can provide click-to-application advertisements that direct users to an application purchase or download page.

  The monetization platform can be integrated with one or more external advertising distribution systems or advertising campaign management systems. The monetization platform can be connected to multiple advertising platforms.

  The monetization platform can add extended advertising metadata fields via a data driven interface. Within the ad server, rich media ad templates can be used to provide any markup for advertising.

  The monetization platform can return a list of the last pages viewed by a particular user, along with a time stamp for each page viewed (or each page view). The monetization platform can record the advertisement request and user ID along with other request information. Implementing a user interface to retrieve this information can be a custom job.

  The monetization platform can provide instant messaging, SMS, MMS advertisements to mobile platforms.

  The monetization platform may provide a system wide ad on the start page of a wireless portal to the mobile platform.

  The monetization platform can provide advertisements that most effectively achieve the objectives of the campaign for sponsorship, CPM, CPC, CPA, and the entire mix. Within the ad server, advertisements are served based on their targeting criteria and priority. The yield manager can be used to optimize eCPM. The ad server can select the best ad for the request given the targeting and priority.

  The monetization platform can provide campaign revenue optimization for sponsorship, CPM, CPC, CPA, and the whole mix. The monetization platform can examine the eCPM for the entire advertising provider and select the best advertising provider for a given request.

  The monetization platform can monitor the status of the campaign (eg, the campaign has expired or the campaign is behind schedule). The ad server may have the ability to deliver campaign notifications for campaign start, end, and daily / lifetime over / underdelivery.

  The monetization platform optimizes campaign performance by reassigning campaign objectives (eg scheduling, flighting, goals, weights, etc.) across multiple screens and enabling them in real time Can do. The monetization platform can optimize revenue attainment by reassigning campaign objectives (eg, scheduling, flighting, goals, weights, etc.). Based at least in part on assigning priorities to various CPM ranges, campaign priorities can be used for revenue optimization. In this case, an advertisement that generates higher revenue will have priority.

  The monetization platform can adjust the campaign based on changing inventory forecasts. You can easily change the number of impressions and clicks, targeting, or the flight date to accommodate the changed inventory forecast.

  The monetization platform can adjust the campaign based on changing the campaign funnel. Campaign information can be changed at any time during the campaign.

  The monetization platform can coordinate in-flight campaigns based on new inventory (items) / modified inventory (items). You can easily change the number of impressions and clicks, targeting, or the flight date to accommodate the changed inventory forecast.

  The monetization platform can match the advertisement delivery to the contract terms (or contract term; the same applies hereinafter). The campaign report can verify that the ad delivery meets contract terms.

  The monetization platform can create an invoice (or invoice) for each contract condition.

  The monetization platform can create an integrated invoice for each contract condition. Invoice reports may be based on contract terms entered for the relevant campaign.

  The monetization platform can create regular invoices by type (eg, end-of-month bills) as well as the final invoice for the campaign. Invoice reports can be generated for a defined date range.

  The monetization platform can create regular integrated invoices by type (eg, end-of-month bills) as well as final invoices for campaigns.

  The monetization platform can charge a premium based on the conversion.

  The monetization platform can send paper invoices to advertisers, agencies, or third party billing agencies. Invoice reports can be printed out and distributed to third parties.

  The monetization platform can send electronic invoices to advertisers, agencies, or third party billing agencies. Exported invoice reports can be distributed electronically.

  The monetization platform can provide compensation / credit (or credit) for underdelivery of campaigns and bonuses for overdelivery of campaigns. Additional compensating impressions or clicks can be added to the campaign during the campaign.

  The monetization platform can select compensation credits (or compensation credits) that are listed or not listed in the bill.

  The monetization platform can select bonuses that are listed or not listed on the bill.

  The monetization platform can interface (connect and function) to a financial management system to enter revenue into a book. This can be used via the ad server reporting API.

  The monetization platform can interface (connect and function) to a financial management system to manage accounts receivable (or accounts receivable). This can be used via the ad server reporting API.

  The monetization platform can generate reports in an industry standard format. Reports can be generated in XML, Excel, and delimited formats.

  The monetization platform can create inventory reports (revenue and usage) that are booked or unbooked. The ad server inventory report can include booked inventory (items) and unbooked inventory (items).

  The monetization platform can store reports and analysis of past campaigns. Past reports can be used within the ad server for up to 24 months ago.

  The monetization platform provides access to historical campaign reporting and analysis. Reports can be made available to external users, and fine-grained access rights can be granted so that only the user has access to relevant (or appropriate) data.

  The monetization platform can perform revenue and yield performance analysis (business intelligence) for each campaign, customer, and rollup. Revenue reporting by account, advertiser, agency, campaign, site, site group, section, page and location is available.

  The monetization platform can create custom reports. Custom reports can be defined to include specific campaign data and orders, and to include a user-defined time period roll up. In addition, there are hundreds of standard delivery, revenue, and forecast reports available with most possible data combinations and groupings.

  The monetization platform can generate ad hoc (or special) reports. Users can log in to launch special reports on accounts, advertisers, agencies, campaigns, campaign groups, sites, site groups, sections, pages, keywords. Access control can be provided so that only the user has access to relevant (or appropriate) data.

  The monetization platform can schedule reports. The ad server can deliver campaign reports weekly, monthly, at the start of the campaign, and at the end of the campaign, as well as campaign reports on daily or lifetime over / under delivery.

  The monetization platform can deliver reports using email and FTP. The report can be distributed by email. Other report delivery can be done in a special way.

  The monetization platform can generate alerts when a campaign is not fit for purpose or has experienced excessive marketing issues. The ad server may have the ability to deliver campaign alerts for campaign start, campaign end, and daily / lifetime over / underdelivery.

  The monetization platform can deliver alerts (e.g., via email, dashboards, etc.) if the campaign is not fit for purpose or causes excessive marketing issues. The ad server may have the ability to deliver campaign alerts for campaign start, campaign end, and daily / lifetime over / underdelivery.

  The monetization platform may provide a data log (or data record) to a third party for accounting inspection of advertisement delivery.

  The monetization platform can evaluate actual campaign performance against forecasts. The ad server can provide a report showing scheduled (or scheduled) impressions and clicks versus actual results.

  The monetization platform can track and report on raw clickstream data (eg, click-through rate, etc.) for all served (or delivered) advertisements. The monetization platform can record advertisement requests and responses, and this information can be delivered periodically via a data feed as needed.

 The monetization platform provides real-time hierarchical campaign performance reporting (over / under delivery and trend extrapolation) for each customer, screen, and roll-up. Can be generated. Campaign reports can be generated for each site, site group, section, page and location.

  The monetization platform is able to comply with PII regulations (disclosed data, uses, opt-outs, etc.). This can store a hashed version of the user ID, so no PII is stored with the user profile. In addition, the opt-out desire (or selection) is saved with the user profile.

  The monetization platform can provide a latency of less than 10 milliseconds during the processing of each request or response.

  The monetization platform can provide an ASP version of the application, and can provide a full-function enterprise version (enterprise version).

  The monetization platform must support custom data attributes for trafficking, custom key-value pairs for trafficking, custom attributes for targeting, custom key-value pairs for targeting, custom attributes for user profiles, custom key-value pairs for user profiles Can do. The profile management platform supports custom attributes. A monetization platform that works with a profile management platform can be configured to store and send custom key-value pairs. These can be added to the advertisement request.

  The monetization platform may provide hardware installation documentation, where applicable, and may provide application software documentation and any required third party software documentation, installation, configuration, A set of setup materials can be provided, a list of all vendor-provided software that is part of the vendor's solution, a list of all third-party software required to operate the system, A list of recommended hardware platforms, operating systems, and versions required for the system can be provided.

  The monetization platform can provide a list of system installation, maintenance, support, training, system and technical manuals, all materials shipped free of charge to support the instruction procedures, and system without additional charge Can provide hard copy and CD-ROM documentation, provide documentation on all single points of failure in the system, and provide documentation on software and hardware upgrade procedures Can handle temporary interruptions (or disruptions) to the service infrastructure (eg, loss of network or database connectivity), can operate across multiple servers, and a server fails When infrastructure When part is not there, the system functions can be shown how to process the ability to operate in a degraded state.

  The monetization platform can operate with reduced functionality when part of the infrastructure is not present, can provide an interrupt (or jamming) notification to each endpoint, and the interrupt to the infrastructure is terminated After that, it can have the ability to return the system to normal operation and (if appropriate) have the ability to allow the system to handle the interruption of the database connection.

  The monetization platform can provide the following minimal set of materials covering the operation of the platform in Word or PDF format: UserGuide, System Administration Manual, Developer Developer's Guide (if applicable), ReleaseNotes, Upgrade instructions, Javadocs (if applicable).

  The monetization platform provides documentation on system real time statistics, as well as (when applicable) of network throughput, user responsetimes, and processed sessions. Documentation regarding counters associated with the criteria may be provided.

  The monetization platform, if applicable, for installation training, system maintenance (maintenance), user training for system administrators, user training for system end users, application development extensions Training can be provided. Administrator training can be provided for profile definition, system setup, forecasting, campaign management, and reporting. User training can be provided for forecasting, campaign management and reporting. Training for monetization platform API integration (API integration) and any other identified integration may be provided.

  In some embodiments, the monetization platform may support a database that includes (but is not limited to) MySQL. In some embodiments, the monetization platform includes (but is not limited to) Apache, Tomcat, MySQL, or some other third party software product, module, or code (including binary or source code). Not) can be further associated with third-party software.

  In some embodiments, user actions (user actions) can be summarized (or organized) by the profile platform. Depending on the requirements and type of user events being generated, the events can be sent to the system in real time (when they occur) or in batch format (eg, in bulk). It can support understanding of search events (clicks on queries and results), advertising events (impressions and clicks), purchase events, and browsing (such as browsing home pages) without any difficult settings. When these events arrive, they can be analyzed and tagged with meta information such as categories. These events can then be summarized (or organized) by the analysis application, where they can be aggregated and made available to the profile generator. The profile generator can be responsible for examining the aggregated information and updating the user profile accordingly.

  In some embodiments, the profile system can have two core integration points. The first point can be for supplying an event to the system, and the second point can be for requesting a profile. There can be two interfaces for supplying events to the profile system. The first interface may be a web service interface (based on REST). This interface may allow communication of the event when the event occurs. The second interface can be a batch process using file transfer (the SCP can be used to place the file in the system, or the file can be retrieved from the defined location HTTPS / SCP). . A web service interface can be used to retrieve profiles or advertisements.

  In some embodiments, the monetization platform can be integrated (or integrated) into several advertising networks. There can be more than one mechanism for integrating with the ad network. One mechanism may be API integration (API integration) where the monetization platform calls (or invokes) a web service hosted by the ad network (provided hosted by the ad network). Alternatively, the market place can be synchronized to the monetization platform without being synchronized with the ad network.

  In some embodiments, the advertising server may provide an API that can be used for advertising content collection, metadata management, content catalog (or inventory) creation, and advertising work management.

  In some embodiments, the ad server can push (or send) data to the CDN as a built-in function.

In some embodiments, the monetization platform can be integrated (or integrated) into the relevance engine. In some embodiments, custom integration (custom integration) may consist of defining data passed from the relevance engine and rules to be provided for segmentation. Targeting and ad serving may also need to be defined. As long as data from the CRM system can be used to generate a profile, it may be necessary to define the data format of the data supplied to the monetization platform. For an ad server, integration with many of these systems can use an ad server API that can be used to set up entities in the system, including campaigns and advertising works. This can also be used to retrieve campaign delivery and billing information that will be integrated into the billing system. Integrate with external ad stores by placing references to hosted ad works within the ad server, or using built-in ability to push (or send) data to the content delivery network Can do.
In some embodiments, the ad server may allow the client to perform a natural classification of the client as a basis for metadata used for ad management (including targeting and reporting). The required metadata for each of the ad requests includes: Ad site-a virtual label attached by the client, often used to describe the content, and a Position List-126 Can be requested up to “position” and can include (but is not limited to) commonly used to indicate an advertising zone (AdZone), placement, length, size and / or type. The advertising site (or label) can be more specific or general: sections, channels, networks, subsections, pages, widgets, newsletters, etc. Or excluded from the subject. Campaigns and advertisements are assigned to location (s) in the advertisement server UI. Optional metadata for each ad request can be targeted using (1) custom keywords that can be passed client-defined name-value pairs with each ad request, and (2) cookies, ie logical expressions. Can include (but is not limited to) cookies within the client's domain. These custom keywords can be included or excluded from each advertising campaign, as shown in FIG. 50, or to create a logical targeting expression (or Boolean targeting expression) for each advertising campaign. Can be used for The ad server also has access to standard HTTP headers such as Date and User-Agent, which are included in targeting / excluded from targeting in each campaign. Is available. Reports on metadata are also available.

  In some embodiments, profile management and advertising targeting is performed on 1) demographic information provided by the operator, 2) behavioral indicators provided by the operator, 3) processing raw data from the operator, 4) On-portal (or on-portal) search services provided by operators (in which case such queries can be normalized, augmented and classified), 5) (via ad tags On-portal (or on-portal) click history (determined), 6) off-portal (or out-of-bottom) behavior determined through direct relationship with the publisher, provided by the publisher Or browsing based on search history or via ad tags Including off-portal behavior (which may include behavior profile information determined based on browsing), 7) information, or previous and current locations based on some other profile data (but not limited to) Not) based on a profile consisting of data. Data can be provided, captured, and used in batch (eg, in bulk) or in real time. In some embodiments, a user click may be associated with context information for a page (eg, a web page) based at least in part on a search algorithm (eg, word frequency or link analysis).

  As shown in FIG. 51, a monetization platform can be associated with a user login screen.

  In some embodiments, non-web mobile traffic (e.g., SMS, MMS, in-game, in-application, video, television (TV), (e.g., during a directory service call or on a television or radio program) (Speech) advertising), or advertising of some other type of content, may be based at least in part on the context and behavioral data described herein.

  In some embodiments, contextual targeting of pay-per-click advertising is based on SMS, MMS, in-game data, in-application data, video, television (TV), audio content, or some other type of content. Can be.

  In some embodiments, behavioral profiles that include advertising content can be used for content syndication. In one example, a third party publisher (eg, an organization other than the operator) or a third party advertising network may facilitate targeted advertisement delivery for a third party publisher other than the operator, Behavior profile information can be requested. A behavior profile created with the operator can be returned. In some embodiments, the application can describe access rights to the components of the behavior profile. The application can also include obfuscation (such as source), hashing, timed IDs, or some other method of restricting authorized access to profile data.

  In some embodiments, the operator can receive revenue for profile data in the form of a flat fee, or can receive revenue sharing or some other revenue (or revenue basis) for the advertisement.

  In some embodiments, the importance of information in the profile can be weighted (eg, demographic data versus behavioral data).

  In some embodiments, behavior profiles can be aggregated. In one example, a publisher can request an advertisement, the monetization platform can determine from which operator the user is requesting content, and can retrieve a behavior profile for the associated network; And related behavior profile information can be returned.

  In some embodiments, multiple ad inventory (items) can be managed to monetize mobile traffic. In one example, publishers and / or operators can select the events that they want to monetize. They can request content from the monetization platform, in which case the monetization platform can determine from which inventory the ad comes. Distribution of ad inventory (items) can be made across multiple ad networks and / or across ad servers. The determination of inventory for selecting ads includes weighting (ie, percent allocation), backfill (ie, trying A, then B, then C), blending (or blending) ( That is, to classify (or sort) multiple ads for delivery in an event based on bid price, relevance, yield, or others), yield (ie, MP You can query the ad provider / server for that, compare the price for the ad with other servers, and determine the yield estimate based on the correlation between the ad and the behavior profile) Or some other method can be included. Such rules can be for a single advertising spot, or can be applied to multiple advertising spots as a whole. As shown in FIGS. 52, 53, 54, the configuration (or creation) and management of ad spots, ad types, and ad providers can be associated with a monetization platform user interface. The system can also rebalance after changes have been made to reserve inventory (items) for a particular campaign.

  In some embodiments, personalization and / or content recommendation techniques can be enabled to access behavior profiles for the purpose of distributing content.

  In some embodiments, the monetization platform can include the ability to manage handsets (handsets) across multiple ad networks and servers when managing multiple ad inventory to monetize mobile traffic. . In one example, a handset centralized database that includes manufacturers, models, and capabilities (or functions) can be used. When ads are required, handsets and capabilities may be provided to the ad network and server for targeting and for selection of the right ad (eg, small, medium or large) it can. In some embodiments, the monetization platform can provide exception management, in which one carrier / publisher can use an ad network / server for an ad network / server for a particular handset / The size data can be changed, in which case this data can be different from what all other carriers are using. Handset manufacturer and model, web page request (eg user agent string (or user agent string) in WAP header, client application that can query handset directly, carrier user / handset database, or others) This system may allow mobile to use non-mobile ad serving technology (for example, for publishers who want to continue using the same campaign management and reporting tools) ).

  In some embodiments, mobile behavior data can be used within a monetization platform to target advertisements in non-mobile media (eg, computer, television (TV), set-top box, etc.). In some embodiments, the monetization platform methods and systems described herein may be used to identify mobile users on other non-mobile media. These methods and systems include, for example, telephone (or sound) detection from a television set-top box, classification of viewed content, and tracking of the computer when accessing the Internet away from home Including dropping cookies to continue, or some other method (but not limited to).

  In some embodiments, on a monetization platform, an advertiser can bid on a mobile pay-per-click marketplace based at least in part on behavior profile data.

  In some embodiments, the monetization platform uses contextual targeting for ads (contextual targeting), including search algorithms (eg, word frequency, link analysis, and other methods) to display display ads contextually. Can be targeted (targeted). In some embodiments, this information can be combined with other information about the mobile communication facility and / or its user as described herein.

  In some embodiments, advertising targeting can be based on classified locations. Classified locations can include home, work, market (or market), outside market (or market), and are based at least in part on historical data for locations associated with mobile communication facilities be able to. The classified location can be associated with a geographic region, such as a phone (or call) or SMS log, or other activity including cell phone base station ID (or cell phone tower ID), or others Can be provided based at least in part on any position detection technique.

  In some embodiments, gateway data or other operator data (e.g., click history by a transcoder) can be used to change the link authority algorithm. In some embodiments, link usage history in the network can improve link analysis and quality detection.

  In some embodiments, a search from a mobile communication facility includes a context search (or context search, eg, from where a user is searching), and (eg, from an SMS, browser, contact list, etc.) It may be based at least in part on the context proposal (or context proposal).

  In some embodiments, the search can be based on the classified location. The categorized location can include a classification of home, work, market (or market), outside the market (or market), or some other location. Home and work locations can be determined, for example, without demographic data provided based on location history information provided by the network. The classified location can be associated with a geographic region, such as a phone (or call) or SMS log, or other activity including cell phone base station ID (or cell phone tower ID), or others Can be provided based at least in part on any position detection technique.

  Although the present invention has been disclosed in connection with the preferred embodiment shown and described in detail, each technique described herein is described in terms of usage scenarios (such as usage scenarios and Can be incorporated into, associated with, combined with, etc. for each of the applications (or uses) described herein, including each (such as usage) and market applications (or marketing uses) It is.

  Elements shown in the flowcharts and block diagrams in the drawings include logical boundaries between the elements. However, according to software and hardware engineering conventions, the illustrated elements and their functions can be used as part of a monolithic software structure, as stand-alone software modules, or using external routines, code, services, etc. Can be implemented as modules or any combination thereof, all of which are within the scope of the present disclosure. Accordingly, the foregoing drawings and descriptions describe functional aspects of the disclosed system, except where expressly stated or obvious from context. The specific arrangement (or preparation) of the software to implement should not be inferred from their description.

  Similarly, it will be appreciated that the various steps identified and described above can be varied and the order of the steps can be adapted to the particular application of the techniques disclosed herein. All such changes or modifications are intended to be within the scope of this disclosure. Thus, unless otherwise required by a particular application or unless explicitly stated or apparent from the context, the illustration and / or explanation of the order of the various steps is not specific to those steps. Should not be construed as requiring implementation in this order.

  The methods and processes described above, and their steps, can be implemented by hardware, software, or any combination thereof suitable for the particular application. The hardware can include a general purpose computer and / or a dedicated computing device (or computer). The process can be implemented with one or more microprocessors, microcontrollers, embedded microcontrollers, programmable digital signal processors, or other programmable devices with internal and / or external memory. The process may additionally or alternatively be an application specific integrated circuit, a programmable gate array, a programmable logic array, or any other device or device that may be configured to process electronic signals Can be incorporated into any combination. In addition, one or more processes can be performed in an object-oriented programming language such as C or C ++, or any other high level or low (including assembly language, hardware description language, and database programming language and technology). It will be appreciated that it can be implemented as computer-executable code generated using a structured programming language such as a level programming language. And in this case, those programming languages can be stored, compiled or interpreted and executed on one of the above devices as well as heterogeneous combinations of processors, processor architectures, different hardware and software. It will be understood.

  Thus, in one aspect, when executed on one or more computing devices, each of the methods described above, and combinations thereof, can be embodied in computer-executable code that performs the steps. In another aspect, the methods can be embodied in a system that performs the steps of the method, can be distributed among devices in many ways, or all functions can be dedicated and independent. Can be incorporated into a mold device or other hardware. In another aspect, the means for performing the steps associated with the process described above can include any of the hardware and / or software described above. Such substitutions and combinations are intended to be within the scope of this disclosure.

  Although the present invention has been disclosed in connection with preferred embodiments shown and described in detail, various modifications and improvements thereto will become readily apparent to those skilled in the art. Accordingly, the spirit and scope of the present invention should not be limited by the above examples, but should be understood in the broadest sense permitted by law.

All documents referred to herein are hereby incorporated by reference.

Claims (53)

Associating first sponsored content with first context data relating to a first portion of mobile content;
Associating second sponsored content with second context data relating to a second portion of the mobile content;
Displaying the first sponsored content on a display of the mobile communication facility when the first portion of the mobile content is presented to a mobile communication facility;
A method comprising: displaying the second sponsored content on a display of the mobile communication facility when the second portion of the mobile content is presented to the mobile communication facility.   The method of claim 1, wherein the association is based at least in part on relevance.   The method of claim 1, wherein the first portion of the mobile content is a portion of text.   The method of claim 3, wherein the text is a news article.   The method of claim 1, wherein the first portion of the mobile content is a portion of a video.   The method of claim 1, wherein the first portion of the mobile content is a portion of audio.   The method of claim 1, wherein the first portion of the mobile content is a portion of an image.   The method of claim 1, wherein the second portion of the mobile content is a portion of text.   The method of claim 8, wherein the text is a news article.   The method of claim 1, wherein the second portion of the mobile content is a portion of a video.   The method of claim 1, wherein the second portion of the mobile content is a portion of audio.   The method of claim 1, wherein the second portion of the mobile content is a portion of an image.   The method of claim 1, wherein the context information is a link structure.   The method of claim 1, wherein the context information is an inbound link.   The method of claim 1, wherein the context information is an outbound link.   The method of claim 1, wherein the context information is a link.   The method of claim 1, wherein the context information is text.   The method of claim 1, wherein the context information is a keyword.   The method of claim 1, wherein the context information is metadata. Collecting context information from a plurality of parts of electronically displayable primary content, wherein the association of each of the context information with each of the plurality of parts is maintained such that the context of each part can be identified Step,
Receiving information relating to electronic display of at least one portion of content in a display screen at a mobile communication facility;
Displaying secondary content on the display based at least in part on contextual information associated with the at least one portion of content in the display screen.   21. The method of claim 20, wherein the primary content is a web page.   21. The method of claim 20, wherein the secondary content is sponsored content.   23. The method of claim 22, wherein the sponsored content is an advertisement.   24. The method of claim 23, wherein the advertisement includes a ready-to-activate feature. Receiving information related to a portion of primary content displayed at a mobile communication facility, wherein the primary content has at least one other portion not displayed;
Determining a context associated with the information;
Delivering the second content to the mobile communication facility based on a relationship of the second content to the context. Receiving content context information associated with the panned display location from the mobile communication facility;
Delivering the content to the mobile communication facility based on the content context information. Receiving content context information associated with the zoomed display position from the mobile communication facility;
Delivering the content to the mobile communication facility based on the content context information. Receiving content context information associated with the positioned display location from the mobile communication facility;
Delivering the content to the mobile communication facility based on the content context information. Recording user interaction with a portion of mobile content (hereinafter referred to as user interaction) using a mobile communication facility;
Associating data with the user interaction;
Sending the data to a server;
Selecting sponsored content associated with the data, wherein the association is based at least in part on an association between a portion of the mobile content and the sponsored content;
Presenting the sponsored content to the mobile communication facility.   30. The method of claim 29, wherein the user interaction is a page view.   30. The method of claim 29, wherein the user interaction is a text view.   30. The method of claim 29, wherein the user interaction is streaming audio content.   30. The method of claim 29, wherein the user interaction is streaming video content.   30. The method of claim 29, wherein the user interaction is a download.   30. The method of claim 29, wherein the user interaction is an upload.   30. The method of claim 29, wherein the user interaction is receiving a text message.   30. The method of claim 29, wherein the user interaction is sending a text message.   30. The method of claim 29, wherein the portion of the mobile content is a portion of text.   40. The method of claim 38, wherein the text is a news article.   30. The method of claim 29, wherein the portion of the mobile content is a portion of a video.   30. The method of claim 29, wherein the portion of the mobile content is a portion of audio.   30. The method of claim 29, wherein the portion of the mobile content is a portion of an image. Receiving content display information identifying which portion of the primary content is currently displayed on the display screen of the mobile communication facility, wherein the primary content is at least one other portion not currently displayed Including steps, and
Generating a user profile based on the content display information. Receiving content display information identifying what portion of the primary content is displayed on the display screen of the mobile communication facility;
Generating a user profile based on the content display information. Receiving content display information identifying what portion of the primary content is displayed on the display screen of the mobile communication facility;
Generating a popularity ranking for the displayed portion. Receiving content display information identifying what portion of the primary content was displayed on the display screen of the first mobile communication facility;
Receiving content display information identifying what portion of the primary content is displayed on a display screen of a second mobile communication facility;
Generating a popularity ranking for the displayed portion. Receiving content display information identifying how long a portion of the primary content is currently displayed on the display screen of the mobile communication facility, wherein the primary content is not currently displayed A step comprising at least one other part;
Generating a user profile based on the content display information. Receiving content display information identifying how long a portion of the primary content has been displayed on the display screen of the mobile communication facility;
Generating a user profile based on the content display information. Receiving content display information identifying how long a portion of the primary content has been displayed on the display screen of the mobile communication facility;
Generating a popularity ranking for the displayed portion. Receiving content display information identifying how long a portion of the primary content has been displayed on the display screen of the first mobile communication facility;
Receiving content display information identifying how long the portion of the primary content has been displayed on the display screen of the second mobile communication facility;
Generating a popularity ranking for the displayed portion. Receiving content partial display information from the mobile communication facility;
Receiving mobile subscriber characteristic information associated with the mobile communication facility;
Delivering sponsored content to the mobile communication facility based at least in part on the content portion display information and at least in part on the mobile subscriber characteristic information. Receiving content partial display information from the mobile communication facility;
Adding the content portion display information to a mobile subscriber characteristics database associated with the mobile communication facility. Receiving content partial display information from the mobile communication facility;
Receiving mobile subscriber characteristic information associated with the mobile communication facility;
Generating a user profile based at least in part on the content portion display information and at least in part on the mobile subscriber characteristic information.