JP2010507351A - 標的を定めたビデオ広告 - Google Patents
標的を定めたビデオ広告 Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/25435—Billing, e.g. for subscription services involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/10—Arrangements for replacing or switching information during the broadcast or the distribution
- H04H20/103—Transmitter-side switching
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/65—Transmission of management data between client and server
- H04N21/658—Transmission by the client directed to the server
- H04N21/6582—Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
- H04H20/65—Arrangements characterised by transmission systems for broadcast
- H04H20/76—Wired systems
- H04H20/82—Wired systems using signals not modulated onto a carrier
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/29—Arrangements for monitoring broadcast services or broadcast-related services
- H04H60/31—Arrangements for monitoring the use made of the broadcast services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
- H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
Abstract
Description
104 視聴者
106 受入れビン
108 廃棄ビン、拒否ビン
110 遠隔制御装置
200 工程、プロファイリング工程
210 スライダバー
212a,212b,212c,214a,214b,214c,215a,215b,215c, プロファイル
216a,216b,216c コマーシャルプロファイル
220 工程
221 ユーザ
222 プロファイル状態
224 プロファイル状態、プロファイル
240 工程
242a,242b,242c,242d,242e コマーシャル
244 プロファイル
246 プロファイル、ユーザプロファイル
248,250,252,254,256 顔
300 タイミング図
302 時間表
304,304a,304b,304c,304d 広告枠
306 コマーシャル、非標準的な広告
306a 規定の枠
306b 時間枠
308a,308b コマーシャル
308c コマーシャル、ディスプレイ
400,402 システム
410 集中システム、広告サーバ
412 インターフェース
414 プロモーションセレクタ
416 プロモーションデータベース、ビデオデータベース
417 プロファイルデータベース
418 ネットワーク
420 ビデオ選択装置、ビデオセレクタ、ローカルシステム
422 番組スケジューラ
424 ビデオドライバ
426 番組およびプロモーションデータベース
428 テレビ、ディスプレイ
432 集中システム
434 インターフェース
436 ストリーミングビデオエンコーダ、ビデオストリーミングエンコーダ、集中システム
438 番組スケジューラ
440 コンピュータ、プロファイルデータベース
442 番組ビデオデータベース
444 プロモーションビデオデータベース
446 ネットワーク
448 ローカルシステム、遠隔システム
450 プロセッサ
452 ビデオドライバ
454 ビデオモニタ、テレビ
456 コンピュータ
500 広告プロファイル、プロファイル
502 フォーマットフィールド
504 動きフィールド
506 音フィールド
508 色フィールド
510 スタイルフィールド
512 年齢フィールド
514 性別フィールド
516 製品タイプフィールド
800 汎用コンピュータシステム
810 プロセッサ
820 メモリ
830 記憶装置
840 入出力装置
850 システムバス
Claims (21)
- 標的を定めたビデオプロモーション素材を提供するコンピュータ実施方法であって、
ビデオ端末に表示するためのプロモーションアイテムを伝送するステップと、
前記プロモーションアイテムがスキップされたかどうかを判別するステップと、
前記プロモーションアイテムがスキップされたか否かに基づいて、前記プロモーションアイテムまたは前記プロモーションアイテムの視聴者に対応するプロファイルを更新するステップと、を含むことを特徴とする方法。 - コマーシャルの一部分が表示されかつ一部分がスキップされた場合、前記プロファイルが更新されることを特徴とする請求項1に記載の方法。
- 前記ビデオ端末の視聴者の識別情報を判別するステップをさらに含むことを特徴とする請求項1に記載の方法。
- 前記プロファイルが、あるコマーシャルに対応し、前記コマーシャルがスキップされた場合、前記ビデオ端末の前記視聴者の特徴に類似する特徴を有する視聴者に前記コマーシャルが表示される可能性をより低くするように、前記プロファイルが更新されることを特徴とする請求項1に記載の方法。
- 前記プロモーションアイテムが、リアルタイムストリーミングビデオ放送の一部として伝送されることを特徴とする請求項1に記載の方法。
- スキップされたプロモーションアイテムの代わりに表示するためのフォローアッププロモーションアイテムを伝送するステップをさらに含むことを特徴とする請求項1に記載の方法。
- 固定サイズ時間ブロックとして表示するためのコマーシャルを伝送するステップと、
前記ブロック内でスキップされた各コマーシャルに対する代替えコマーシャルを伝送するステップと、をさらに含むことを特徴とする請求項1に記載の方法。 - 1つまたは複数の属性をプロモーションアイテムに関連付けるステップと、
前記プロモーションアイテムが視聴されたのかそれともスキップされたのかに基づいて、ユーザに対する1つまたは複数の対応する属性を変更するステップと、をさらに含むことを特徴とする請求項1に記載の方法。 - 1つまたは複数の属性をユーザに関連付けるステップと、
前記コマーシャルが視聴されたのかそれともスキップされたのかに基づいて、プロモーションアイテムに対する1つまたは複数の対応する属性を変更するステップと、をさらに含むことを特徴とする請求項1に記載の方法。 - 前記プロファイルが、ある視聴者に対応し、かつ視聴装置の単一のセッションに関連付けられることを特徴とする請求項1に記載の方法。
- 所定の数のプロモーションアイテムがスキップされなくなるまで複数のプロモーションアイテムを伝送するステップをさらに含むことを特徴とする請求項1に記載の方法。
- あるプロモーションアイテムを1人の視聴者に表示できる回数を制限するステップをさらに含むことを特徴とする請求項11に記載の方法。
- 視聴者が評価した格付けをプロモーションアイテムに関連付けるステップと、
前記プロモーションアイテムを表示する前またはその間に、前記格付けを視聴者に表示するステップと、をさらに含むことを特徴とする請求項1に記載の方法。 - 前記プロモーションがいつスキップされたのかを判別するステップと、
前記プロモーションアイテムがいつスキップされたのかという前記判別を、前記プロモーションアイテムの点数に関連付けるステップと、をさらに含むことを特徴とする請求項1に記載の方法。 - 視聴者プロファイルを前記プロモーションアイテムに対するプロファイルと比較することによって、表示するためのプロモーションアイテムを選択するステップをさらに含むことを特徴とする請求項1に記載の方法。
- 前記プロモーションアイテムがスキップされた場合、前記プロモーションアイテムの前記プロファイルを、前記視聴者プロファイルとは逆の関係で更新するステップをさらに含むことを特徴とする請求項15に記載の方法。
- 標的を定めたビデオプロモーション素材を提供するための、コンピュータ実施システムであって、
ビデオ表示システムの視聴者に表示するべきプロモーションアイテムを格納するプロモーションアイテムデータベースと、
視聴者によってプロモーションアイテムがスキップされたことを報告するように構成されたプロモーションアイテム視聴モニタと、
前記アイテムがスキップされたことを前記プロモーションアイテム視聴モニタが示すとき、前記プロモーションアイテムに関連付けられたプロファイルを修正するプロモーションプロファイル生成器と、を備えることを特徴とするシステム。 - 視聴者が前記プロモーションアイテムの所定の部分より少ない部分しか視聴しなかったとき、前記プロモーションアイテム視聴モニタが、プロモーションアイテムがスキップされたことを報告することを特徴とする請求項17に記載のシステム。
- 前記プロモーションアイテムが、複数のビデオコマーシャルを含むことを特徴とする請求項17に記載のシステム。
- 前記プロモーションプロファイル生成器が、前記プロモーションアイテムに関連付けられた前記プロファイルを修正することを特徴とする請求項17に記載のシステム。
- 標的を定めたビデオプロモーション素材を提供する電子システムであって、
1つまたは複数のコマーシャルパラメータに関連付けられた複数のコマーシャルを含むコマーシャルデータベースと、
遠隔ビデオ端末に表示するためのコマーシャルを選択しかつコマーシャルがいつ全体的にまたは部分的にスキップされたのかを判別するように構成された広告サーバと、
ユーザがコマーシャルをスキップする行為に基づいて、前記ユーザまたはコマーシャルに対応する人口統計学的プロファイルを更新する手段と、を備えることを特徴とする電子システム。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/550,249 | 2006-10-17 | ||
US11/550,249 US7806329B2 (en) | 2006-10-17 | 2006-10-17 | Targeted video advertising |
PCT/US2007/081659 WO2008049013A2 (en) | 2006-10-17 | 2007-10-17 | Targeted video advertising |
Related Child Applications (1)
Application Number | Title | Priority Date | Filing Date |
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JP2013161767A Division JP5718420B2 (ja) | 2006-10-17 | 2013-08-02 | 標的を定めたビデオ広告 |
Publications (3)
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JP2010507351A true JP2010507351A (ja) | 2010-03-04 |
JP2010507351A5 JP2010507351A5 (ja) | 2010-11-18 |
JP5624768B2 JP5624768B2 (ja) | 2014-11-12 |
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Application Number | Title | Priority Date | Filing Date |
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JP2009533506A Active JP5624768B2 (ja) | 2006-10-17 | 2007-10-17 | 標的を定めたビデオ広告 |
JP2013161767A Active JP5718420B2 (ja) | 2006-10-17 | 2013-08-02 | 標的を定めたビデオ広告 |
JP2015054445A Active JP6054448B2 (ja) | 2006-10-17 | 2015-03-18 | 標的を定めたビデオ広告 |
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JP2013161767A Active JP5718420B2 (ja) | 2006-10-17 | 2013-08-02 | 標的を定めたビデオ広告 |
JP2015054445A Active JP6054448B2 (ja) | 2006-10-17 | 2015-03-18 | 標的を定めたビデオ広告 |
Country Status (7)
Country | Link |
---|---|
US (4) | US7806329B2 (ja) |
EP (2) | EP3035671B1 (ja) |
JP (3) | JP5624768B2 (ja) |
CN (1) | CN101554048A (ja) |
CA (3) | CA2666795C (ja) |
ES (1) | ES2570959T3 (ja) |
WO (1) | WO2008049013A2 (ja) |
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
JP2013535727A (ja) * | 2010-07-20 | 2013-09-12 | コーニンクレッカ フィリップス エヌ ヴェ | 広告を置き換える方法及び装置 |
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JP5718420B2 (ja) | 2015-05-13 |
JP6054448B2 (ja) | 2016-12-27 |
JP2013258746A (ja) | 2013-12-26 |
US20110023060A1 (en) | 2011-01-27 |
CA2666795C (en) | 2018-11-27 |
US9010636B2 (en) | 2015-04-21 |
US20140082643A1 (en) | 2014-03-20 |
EP2090101A2 (en) | 2009-08-19 |
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US20120084813A1 (en) | 2012-04-05 |
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