JP2010501926A - Viral marketing method for promotional products and system for performing the method - Google Patents

Abstract

The present invention discloses a viral marketing method for promotional products and a system for performing the method. The viral marketing method according to the present invention is included in the wish data, a step of generating wish data for the promotion product via DA (Display Advertisement), a step of generating a viral message based on the wish data, and the wish data. Transmitting a viral message based on the received recipient data.
[Selection] Figure 3

Description

  The present invention relates to a viral marketing method for a promotional product and a system for executing the method, and more particularly, to a user of a web page via a DA (Display Advertisement) provided on the web page. Wish data is entered that asks the user to present promotional products to other users via this advertisement, and a viral message is generated and an email or call is generated. The present invention relates to a viral marketing method in the form of transmitting a viral message to another person via SMS including a back URL and a system for executing the method.

  Viral marketing (or viral marketing) refers to a marketing technique created to allow netizens to voluntarily publicize a company or company's product via email or other media that can be transmitted. The name was given because it spreads like a computer virus. Viral marketing, which has been gaining attention as a new Internet advertising technique since the end of 2000, is an advertisement that is communicated by word of mouth via consumer email instead of direct public relations. Different.

  While the company follows the current trend of trends and trends, it produces unique contents that match the tastes of netizens and interesting and fresh contents such as web animations, which are posted on the Internet site for free. And indirect advertising in a way that casually sandwiches the product.

  If the content of such content is interesting, it will be communicated to other netizens via e-mail, and by repeating this process, it will become a topic among netizens, Marketing will be made. Such viral marketing is based on content production technology such as web animation technology, and since it is small in file size, it can be played back in near real time, and anyone can easily produce it using only related programs. It can spread at a faster rate because it can be made at a lower cost than advertising using existing television and movie films.

  FIG. 1 is a diagram for explaining viral marketing in the prior art.

  As described above, the content 101 is posted on an Internet site or the like at a company that acts as an advertising agent in viral marketing or an agency that performs viral marketing, and the content of the content 101 is scrapped or downloaded by a user who contacts the content 101. It can be posted on the same site or another site and can be communicated to other users via email or mobile.

  In this way, the content 102 posted on the same site or another site can be scrapped or downloaded by other users or transmitted via e-mail or mobile. By such a method, it can be transmitted to many users, and the company name or the content related to the product included in the content 101 can be transmitted to many users and publicized.

  However, the viral marketing of the prior art has a problem that in order to transmit the content 101, it is necessary to go through a troublesome process of downloading the content 101 and transmitting it again to another person via e-mail or mobile.

  In addition, such prior art viral marketing cannot confirm how much the produced content has been distributed and publicized, and it is necessary to calculate advertising costs like banner ads and keyword ads. Since it is difficult to provide a clear basis (standard), there is a problem in that it is impossible to perform content production and publicity. Furthermore, since there is no system for executing such viral marketing, it is difficult to develop systematic advertising products through viral marketing.

  The present invention has been devised to solve the problems of the prior art as described above, and proposes a new technique relating to a viral marketing method for promotional products and a system for executing the method.

  The present invention provides a function for selecting product data, which is content for promotional products, from the DA itself and a function for transmitting product data to a desired person, thereby transmitting the content to a desired person in a simple and simple manner. The goal is to ensure viral marketing is implemented.

  In addition, the present invention provides a clear basis for calculating the advertising cost by grasping the degree of propagation of product data via a viral message including a specific viral, and acts as a proxy for viral marketing for promotional products of other companies. Another purpose is to develop new advertising products on search sites.

  It is still another object of the present invention to construct a systematic system for executing the overall process from the execution of such viral marketing, that is, the exposure of the content to the promotional product to the calculation of the advertising cost thereby. And

  In order to achieve the above-mentioned object and solve the above-mentioned problems of the prior art, a viral marketing method according to an embodiment of the present invention includes a step of generating wish data for a promotional product via DA, and the wish Generating a viral message based on the data; and transmitting the viral message based on recipient data included in the wish data.

  According to one aspect of the present invention, the step of generating the wish data for the promotional product through the DA uses text, an image, or a video for the product data for the promotional product to the sender terminal through the DA. Providing a promotional product selection function based on the product data to the sender terminal via the DA, and a wish data generating function for the promotional product via the DA. And providing to the terminal and generating the wish data for the promotional product based on the wish data generation function.

According to another aspect of the present invention, the DA is included in a web page provided to the sender terminal, and is provided to the sender terminal together with the web page or transmitted as an independent program code. The product data, the promotion product selection function, and the wish data generation function can be provided by being transmitted to the user terminal.
According to still another aspect of the present invention, the step of generating wish data for a promotional product via a DA includes: the sender terminal among advertisements for the promotional product exposed with the DA on the web page. It may be a step of generating the wish data for the promotional product of the advertisement selected by the machine.

  According to another embodiment of the present invention, a viral marketing system includes a wish data generation unit that generates wish data for a promotional product via a DA, and a viral message generation unit that generates a viral message based on the wish data. A viral message transmission unit that transmits the viral message based on recipient data included in the wish data.

  According to the present invention, by providing a function for selecting product data that is content for a promotional product from DA itself and a function for transmitting product data to a person who desires it, it is possible for those who desire content by a simple and simple method. Sending viral marketing can be performed.

  In addition, according to the present invention, by providing a clear basis for calculating the advertising cost by grasping the degree of propagation of product data via a viral message including a specific viral, the viral for promotional products of other companies is provided. New advertising products can be developed on search sites on behalf of marketing.

  Furthermore, according to the present invention, it is possible to construct a systematic system for executing the overall process from the execution of such viral marketing, that is, from the exposure of the content to the promotional product to the calculation of the advertising cost thereby.

It is a figure for demonstrating viral marketing in a prior art. 1 is a diagram schematically showing a viral marketing system in an embodiment of the present invention. FIG. 4 is a flowchart illustrating a viral marketing method using DA in an embodiment of the present invention. 4 is a flowchart illustrating a method for generating wish data according to an exemplary embodiment of the present invention. It is an example for demonstrating a promotion product selection function. It is an example for demonstrating a wish data production | generation function. 4 is a flowchart illustrating a method for generating a viral message based on wish data according to an exemplary embodiment of the present invention. It is an example of the viral message produced | generated based on the wish data. It is an example for demonstrating the method of transmitting a viral message. 4 is a flowchart illustrating a method for calculating an advertising cost for a promotional product in an embodiment of the present invention. It is an example of the method of calculating advertising expenses via a specific viral. In other embodiment of this invention, it is a block diagram for demonstrating the internal structure of a viral marketing system.

  Hereinafter, various embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

  FIG. 2 is a diagram schematically showing a viral marketing system in an embodiment of the present invention.

  The viral marketing system 201 transmits the web page 204 including the DA 203 to the user terminal 202 in response to a connection request from the user terminal 202, and the user of the user terminal 202 transmits the DA 203 provided together with the web page 204. To request other users to purchase promotional products.

  Such a DA 203 has a function that allows a user to select a promotional product, a content data necessary for purchase, a function that receives recipient data and sender data, and product data relating to the selected promotional product, A function for transmitting wish data including content data, recipient data, and sender data to the viral marketing system 201 can be included.

  In other words, the user selects the promotion product shown in DA 203 using the function provided by DA 203, and the content data that is the content sentence requesting the purchase of the selected promotion product on behalf of another user, other Entering recipient data including the user's email address or mobile number, and sender data including the user's email address or mobile number, a viral message for the promotional product is communicated to other users via the viral marketing system 201. Is done.

  In addition, even when a user discovers interesting advertising content via the DA 203, the user can download the advertising content and attach it again via an e-mail. The immediately selected advertisement content can be transmitted to other users.

  The viral marketing system 201 generates a viral message 205 based on the wish data transmitted from the user terminal 202 via the DA 203, and transmits the viral message to a mail server 206 or SMSC (Short Message Service Center) 206. That is, if the sender data is an e-mail address, a viral message is transmitted to the mail server 206, and if the sender data is a mobile number, the viral message is transmitted to the SMSC 206 to transmit the viral message 205 to other users. can do.

  The viral message 205 provides the user terminal 207 of another user with the function of moving to the purchase page 208 of the promotional product, the function of transmitting a response to the sender of the viral message 205, and the function of retransmitting the viral message 205. can do.

  Further, the viral message 205 transmitted in this way may insert a specific viral in order to measure the degree of propagation that is the basis for calculating the advertising cost, in order to produce another advertising effect. it can. Thereafter, a method for executing viral marketing in such a viral marketing system will be described in more detail with reference to FIGS.

  FIG. 3 is a flowchart illustrating a viral marketing method using DA in an embodiment of the present invention.

  In step S301, the viral marketing system 201 generates wish data for the promotional product via DA. At this time, the DA is included in the web page provided to the sender terminal and is provided to the sender terminal together with the web page or transmitted to the sender terminal as an independent program code. Data, promotional product selection functions, and wish data generation functions can be provided.

  Step S301 for generating such wish data will be described in more detail with reference to FIGS.

  In step S302, the viral marketing system 201 generates a viral message based on the wish data. A viral message is a message that reconstructs the contents of the wish data and communicates it to the receiver, and is immediately linked to the purchase page for the promotional product that the sender terminal user requests to purchase instead. Or sending a reply to the sender, or retransmitting the viral message to another user. Step S303 for generating such a viral message will be described in more detail with reference to FIGS.

  In step S303, the viral marketing system 201 transmits a viral message based on the recipient data included in the wish data. At this time, such a viral message can be transmitted to the recipient via e-mail or SMS (Short Message Service). That is, in step S301 for generating wish data, a medium for transmitting a viral message can be selected differently according to receiver data input by the transmitter.

  In such a step S303, the viral message may include an SMS including an email or a callback URL, extracting the recipient's email address or mobile number from the recipient data (not shown) and an electronic Sending a viral message to the recipient using the email address or mobile number (not shown) can be included. Step S303 for transmitting such a viral message will be described in more detail with reference to an example of FIG.

  In step S304, the viral marketing system 201 calculates an advertising cost for the promotional product using viral tracking. In the viral message, a specific viral can be inserted that can measure the advertising effectiveness for promotional products generated by sending and retransmitting such viral messages, and promotion based on the advertising effectiveness measured in this way Advertising costs for products can be calculated. Step S304 for calculating such an advertising cost will be described in more detail with reference to FIG.

  FIG. 4 is a flowchart for explaining a method of generating wish data according to an embodiment of the present invention. As shown in FIG. 4, steps S401 to S404 can be executed by being included in step S301 for generating wish data.

  In step S401, the viral marketing system 201 provides product data for the promotional product to the sender terminal using the text, image, or video through the DA. At this time, step S401 can be a step of providing product data for each of one or more promotional products via DA. That is, the DA can include one or more product data for one or more promotional products.

  In step S402, the viral marketing system 201 provides a promotion product selection function based on product data to the sender terminal via the DA. Such a promotional product selection function stores product data for promotional products selected by drag and drop events on images or text, and if one or more promotional products are selected, the product data A wish list, which is a list, can be generated and stored.

  In step S403, the viral marketing system 201 provides the sender terminal with a wish data generation function for the promotional product via the DA. Such a wish data generation function is a function that provides a sender terminal with a data input field for receiving receiver data, sender data, and content data and a transmission field for transmitting wish data. be able to.

  In addition, the sender data is sent with the DA included in the web page, and when the sender logs into the website associated with the web page, the sender's email address or mobile number extracted from the website Can be included. That is, when the sender does not log in to the website, the sender data is directly input from the sender. When the sender logs in, the data for the sender recorded on the website can be extracted and used.

  In step S404, the viral marketing system 201 generates wish data for the promotional product based on the wish data generation function. At this time, the wish data includes (1) a wish list that is a list of product data or product data selected by the promotion product selection function, (2) receiver data for a receiver of a viral message, and (3) a sender terminal. And (4) content data for content that the sender intends to communicate to the recipient.

  That is, step S301 including steps S401 to S404 and generating the wish data includes the wish data for the promotion product of the advertisement selected by the sender terminal among the advertisements for the promotion product exposed together with the DA on the web page. Can be the step of generating.

  FIG. 5 is an example for explaining the promotion product selection function.

  As described above, the DA 501 is included in the web page provided to the sender terminal, and is provided to the sender terminal together with the web page or transmitted to the sender terminal as an independent program code. Data, promotional product selection functions, and wish data generation functions can be provided.

  Among them, the promotion product selection function is a function for selecting a promotion product. As shown in FIG. 5, the DA 501 describes one or more advertisements 502 for the promotion product. In other words, the advertisement 502 may be product data provided using the text, image, or moving image described with reference to FIG.

  As an example of FIG. 5, in order to select a promotion product, the sender drags and drops 504 such an advertisement 502 to an arbitrary selection place 503, that is, clicks and drags the advertisement with the mouse and selects the selection place. A desired promotional product can be selected using the function of dropping in 503.

  In addition, when one or more promotional products are selected, the DA 501 generates a wish list that is a list of product data for the promotional products, and has a function capable of simultaneously selecting one or more promotional products. It can also be provided.

  FIG. 6 is an example for explaining the wish data generation function.

  The DA 501 may include a wish data generation field 601 for generating wish data in order to provide a wish data generation function. Such a wish data generation function includes a data input field for inputting receiver data, transmitter data, and content data, and a function of providing a transmission field for transmitting wish data to the transmitter terminal. It can be.

  When the wish data generation field 601 is selected by the sender, the DA 501 provides fields 602 and 603 for inputting content data and receiver data from the sender.

  In addition, the DA 501 can receive sender data input to the sender. When the sender logs in to the website associated with the web page, the DA 501 can extract and use the sender's email address or mobile number from the website, or if the sender does not log in to the website In addition, a field for inputting sender data can be added to the fields 602 and 603, and the sender data can be directly received from the sender.

  In addition, when the wish data generation field 601 is selected by the sender, the DA 501 generates wish data including content data, receiver data, sender data, and product data, and performs viral marketing via the sender terminal. Send to system 201.

  FIG. 7 is a flowchart for explaining a method of generating a viral message based on wish data according to an embodiment of the present invention. As shown in FIG. 7, steps S701 to S703 can be executed by being included in step S302 for generating the viral message described in FIG.

  In step S701, the viral marketing system 201 reconstructs content data and product data included in the wish data according to a predetermined format to generate a viral message. At this time, the format means a format set in advance for configuring content data and product data in a viral message.

  In step S702, the viral marketing system 201 adds an additional function and additional data to the viral message. Such additional functions include (1) a link function to the purchase page for the promotion product related to the product data, (2) a reply mail sending function using the sender data included in the wish data, and (3) a viral message. A retransmission function can be included. Further, the additional data may include explanation data for viral messages and discount data for promotional products.

  In step S703, the viral marketing system 201 inserts in the viral message a specific viral that performs generation and transmission of viral data associated with the link function and the retransmission function. At this time, the viral data may include the number of times of movement to the purchase page via the link function and the number of times of retransmission of the viral message via the retransmission function.

  FIG. 8 is an example of a viral message generated based on wish data. Referring to FIG. 8 in more detail, an example of a viral message 801 generated by a sender to request a recipient to purchase a promotional product via email is shown.

  At this time, as shown in FIG. 8, the viral message 801 may include content data 802 that the sender intends to send to the recipient and product data 803 of the promotional product selected by the sender.

  In addition, the viral message can include an additional function 804. The additional function 804 includes a purchasing function 805 through a link to a purchasing page for a promotional product, and a reply function for sending a reply mail to the sender. 806, and a resend function 807 for resending the viral message 801 to other users.

  That is, the purchase function 805 provides a function that allows the receiver to immediately go to the purchase page in response to a request from the sender to purchase a promotional product.

  In addition, when the resend function 807 resends the viral message 801 by the request to another user and passes responsibility for the request or the receiver likes the promotion product, the receiver himself / herself also sends the promotion product to the other user. It is possible to create another content data requesting to purchase instead and retransmit the viral message 801.

  Reference numeral 808 indicates that when a promotional product is purchased through such a viral message 801, the purchase of the promotional product can be facilitated by providing a discount gain. That is, with such discount gain, it is possible to provide promotional products to consumers at a lower price, and companies can obtain a voluntary advertising effect by consumers. In addition to this, an agency company acting for such viral marketing can obtain advertising expense revenue due to such advertising effects.

  FIG. 9 is an example for explaining a method of transmitting a viral message.

  When receiving the wish data 901 via the sender terminal, the viral marketing system 201 can extract the recipient's email address or mobile number from the recipient data 902 included in the wish data 901. At this time, the viral marketing system 201 can generate a viral message composing an email or SMS based on such an email address or mobile number, and send the viral message to the mail server 903 or the SMSC 904. it can.

  The viral message transmitted to the mail server 903 is exposed to the recipient who accessed the mail server 903 via the recipient terminal 905, and the recipient includes the product included in the viral message by the purchasing function 805 provided by the viral message. A web page 906, which is a purchase page for data, can be immediately accessed.

  If a viral message is sent to the SMSC 904, the viral message is an SMS generated based on the mobile number and can include a callback URL. In other words, the recipient terminal 907 of the recipient to whom the SMS has been sent can immediately access a WAP (Wireless Application Protocol) page 908 that is a purchase page for product data via the callback URL.

  FIG. 10 is a flowchart for explaining a method of calculating an advertising cost for a promotional product in an embodiment of the present invention. As shown in FIG. 10, step S1010 and step S1020 can be executed by being included in step S304 of calculating the advertising cost.

  In step S1010, the viral marketing system 201 measures the advertising effectiveness based on the viral data received via the specific viral. At this time, the viral message may include a specific viral that generates and transmits viral data for the number of times the promotional product is moved to the purchase page and the number of times the viral message is retransmitted.

  In addition, a specific viral is included in a viral message that is duplicated and retransmitted each time a viral message is retransmitted, and generates viral data for the number of movements and the number of retransmissions that occur in the retransmitted viral message. Can be sent. As shown in FIG. 10, step S1010 for measuring such an advertising effect can be executed including step S1011 and step S1012.

  In step S1011, the viral marketing system 201 extracts the number of movements and the number of retransmissions from the viral data. That is, by receiving the viral data generated and transmitted via the specific viral and extracting the number of times of movement and the number of retransmission included in the viral data, the advertisement effect can be measured via step S1012.

  In step S1012, the viral marketing system 201 assigns respective weight values to the number of movements and the number of retransmissions, and measures the quantified advertising effect. At this time, the number of movements may include the number of executions for the link function to the purchase page provided via the viral message to the sender of the viral message, and the number of retransmissions provided to the sender via the viral message. The number of times the retransmit function is performed.

  In step S1020, the viral marketing system 201 calculates an advertising cost for the promotional product for the advertising effect. For example, the number of movements can use the method of calculating the advertising cost for the advertisement in the above-mentioned CPC (Cost Per Click) format, and the number of retransmissions can be the advertising cost for the above-mentioned advertising in the CPM (Cost Per Mille) format. It is also possible to use a method for calculating.

  FIG. 11 is an example of a method for calculating the advertising cost via the specific viral.

  The specific viral included in the viral message 1101 duplicates itself in the process in which the viral message 1101 is retransmitted, and is included in the retransmitted viral message 1101 and retransmitted together. That is, the specific viral is also included in the viral message 1102 in which the viral message 1101 is retransmitted.

  The specific viral is also included in all retransmitted viral messages, generates viral data for the number of movements and retransmissions that occur in all viral messages, and transmits the generated viral data to the viral marketing system 201. .

  The number of times of movement may mean the number of times of movement to the purchase page 1103 via the link function described in FIG. 7 or the purchase function described as an example in FIG. 8 in all viral messages. 7 and the number of times the viral message 1101 has been propagated through the retransmission function described with reference to FIG.

  The number of times of movement and the number of retransmissions transmitted to the viral marketing system 201 via the viral data are quantified by weights assigned to them, and become a reference for measuring the advertising effectiveness. At this time, the numerical value of the number of retransmissions can be measured by giving different weight values according to the degree of propagation.

  As described in detail with reference to FIGS. 3 to 11, the function and product data for selecting the product data that is the content for the promotional product from the DA itself using the viral marketing method via the viral marketing system 201. By providing the function of transmitting the content to the desired person, viral marketing for transmitting the content to the desired person through a simple and simple method can be executed.

  In addition, by providing a clear basis for calculating advertising expenses by grasping the degree of propagation of product data via viral messages including specific viral, we will conduct viral marketing on behalf of promotional products of other companies and search New advertising products can be developed on the site.

  In addition to this, it is possible to construct a systematic system for executing the overall process from the execution of such viral marketing, that is, from the exposure of the content to the promotional product to the calculation of the advertising cost thereby.

  FIG. 12 is a block diagram for explaining an internal configuration of a viral marketing system in another embodiment of the present invention. As shown in FIG. 12, the viral marketing system 201 can include a wish data generation unit 1210, a viral message generation unit 1220, a viral message transmission unit 1230, and an advertising expense calculation unit 1240.

  The wish data generation unit 1210 generates wish data for the promotional product via the DA. At this time, the DA is included in the web page provided to the sender terminal, provided to the sender terminal together with the web page, or transmitted to the sender terminal as an independent program code. , A promotion product selection function, and a wish data generation function can be provided.

  As shown in the figure, the wish data generation unit 1210 includes a product data provision unit 1211, a promotion product selection function provision unit 1212, a wish data generation function provision unit 1213, and a wish data generation unit 1214. Can do.

  The product data providing unit 1211 provides product data for the promotional product to the sender terminal via the DA using text, images, or moving images. At this time, the product data providing unit 1211 can provide product data for each of the one or more promotional products via the DA.

  The promotion product selection function providing unit 1212 provides a promotion product selection function based on product data to the sender terminal via the DA. Such a promotional product selection function stores product data for a promotional product selected by a drag and drop event for an image or text, and a wish list that is a list of product data if one or more promotional products are selected. Can be generated and stored.

  The wish data generating function providing unit 1213 provides a wish data generating function for the promotional product to the sender terminal via the DA. The wish data generated via the wish data generation function includes (1) a wish list that is a list of product data or product data selected by the promotion product selection function, and (2) recipient data for the recipient of the viral message, (3) Sender data for the sender of the sender terminal, and (4) content data for content that the sender intends to communicate to the receiver.

  In addition, the wish data generation function includes a function of providing a sender terminal with a data input field for inputting receiver data, sender data, and content data, and a transmission field for sending wish data. Can do.

  In addition, the sender data is sent with the DA included in the web page, and when the sender logs into the website associated with the web page, the sender's email address or mobile number extracted from the website Can be included.

  The wish data generation unit 1214 generates wish data for the promotion product based on the wish data generation function. That is, among the advertisements for the promotion products exposed together with the DA on the web page, the wish data for the advertisement promotion products selected by the sender terminal is generated.

  The viral message generator 1220 generates a viral message based on the wish data. At this time, the viral message generator 1220 can reconstruct the content data and product data included in the wish data according to a predetermined format to generate a viral message, and can add an additional function and additional data to the viral message. it can.

  The additional functions are (1) a link function to the purchase page for the promotion product related to the product data, (2) a reply mail sending function using the sender data included in the wish data, and (3) a viral message retransmission function. The additional data can include explanatory data for viral messages and discount data for promotional products.

  In addition, a specific viral that performs generation and transmission of viral data associated with the link function and the retransmission function can be inserted into the viral message, and the viral data is transmitted and retransmitted to the purchase page via the link function. It may include the number of times a viral message is retransmitted via the function.

  The viral message transmission unit 1230 transmits a viral message based on the recipient data included in the wish data. At this time, the viral message can include an SMS including an email or a callback URL, and the viral message sending unit 1230 extracts the email address or mobile number of the recipient from the recipient data and sends the viral message to the recipient. You can send a message.

  The advertising cost calculation unit 1240 calculates the advertising cost for the promotional product using viral tracking. The advertising cost calculation unit 1240 can measure the advertising effect based on the viral data received via the specific viral, and calculate the advertising cost for the promotional product for the advertising effect.

  At this time, in the viral data, the number of movements and the number of retransmissions, which are the number of executions for the link function to the purchase page provided via the viral message to the sender of the viral message, are provided to the sender via the viral message. The advertisement effect can be measured by extracting the number of retransmissions, which is the number of times the retransmission function is executed, and assigning each weight to the number of movements and the number of retransmissions and digitizing them.

  In addition, a specific viral is included in a viral message that is duplicated and retransmitted every time a viral message is retransmitted, and generates viral data for the number of moves and retransmissions that occur in the retransmitted viral message. And can be sent.

  In this way, by using the viral marketing system 201, the DA itself provides a function for selecting product data, which is a content for a promotional product, and a function for transmitting product data to a desired person. Viral marketing can be performed to send content to those who want it.

  In addition, by providing a clear basis for calculating advertising costs by grasping the degree of propagation of product data via viral messages including specific viral, search on behalf of viral marketing for promotional products of other companies New advertising products can be developed on the site, and a systematic system that performs the overall process from the execution of such viral marketing, that is, the exposure of the content to the promotional product to the calculation of the advertising cost by this is built. be able to.

  The embodiment according to the present invention includes a computer-readable recording medium including program instructions for executing various operations realized by a computer. The recording medium may include program instructions, data files, data structures, etc. alone or in combination, and the recording medium and program instructions may be specially designed and configured for the purposes of the present invention, It may be known and usable by those skilled in the computer software art. Examples of computer-readable recording media include magnetic media such as hard disks, floppy (registered trademark) disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magnetic-lights such as floppy disks. A medium and a hardware device specially configured to store and execute program instructions such as ROM, RAM, flash memory, and the like are included. The recording medium is also a transmission medium such as an optical or metal line or a waveguide including a carrier wave that transmits a signal for storing program instructions, data structures, and the like. Examples of program instructions include not only machine language code generated by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware elements described above can be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

  As described above, the present invention has been described with reference to the preferred embodiments. However, those skilled in the relevant technical field should not depart from the spirit and scope of the present invention described in the claims. Thus, it will be understood that the present invention can be variously modified and changed. In other words, the technical scope of the present invention is defined based on the claims, and is not limited by the best mode for carrying out the invention.

Claims (24)

A viral marketing method,
Generating wish data for promotional products via DA;
Generating a viral message based on the wish data;
Transmitting the viral message based on recipient data included in the wish data;
The viral marketing method characterized by including. The step of generating wish data for promotional products via DA comprises:
Providing product data for the promotional product to the sender terminal via the DA using text, image, or video;
Providing a promotional product selection function based on the product data to the sender terminal via the DA;
Providing the sender terminal with a wish data generation function for the promotional product via the DA;
Generating the wish data for the promotional product based on the wish data generation function;
The viral marketing method according to claim 1, comprising:   The DA is included in a web page provided to the sender terminal, and is provided to the sender terminal together with the web page or transmitted to the sender terminal as an independent program code. The viral marketing method according to claim 2, wherein product data, the promotion product selection function, and the wish data generation function are provided. The step of generating wish data for promotional products via DA comprises:
The step of generating the wish data for the promotion product of the advertisement selected by the sender terminal among advertisements for the promotion product exposed together with the DA on the web page. 3. The viral marketing method according to 3. Providing the product data for the promotional product to the sender terminal via the DA using text, image, or video,
Providing the product data for each of one or more of the promotional products via the DA;
The promotional product selection function stores product data for the promotional product selected by a drag and drop event for the image or the text, and if one or more of the promotional products are selected, the product data list 3. The viral marketing method according to claim 2, wherein a wish list is generated and stored. The wish data includes: (1) a wish list that is the product data selected by the promotion product selection function or a list of the product data; (2) the recipient data for the recipient of the viral message; Sender data for the sender of the sender terminal, and (4) content data for content that the sender wants to communicate to the receiver,
The wish data generation function provides the sender terminal with a data input field for inputting the receiver data, the sender data, and the content data, and a transmission field for transmitting the wish data. The viral marketing method according to claim 2, further comprising a function.   The sender data is transmitted when the DA is included in a web page, and when the sender logs in to a website associated with the web page, the sender's email address or mobile extracted from the website The viral marketing method according to claim 6, comprising a number. The step of generating a viral message based on the wish data comprises:
Reconstructing content data and product data included in the wish data according to a predetermined format to generate the viral message;
Adding an additional function and additional data to the viral message;
The viral marketing method according to claim 1, comprising:   The additional function includes (1) a link function to a purchase page for the promotional product related to the product data, (2) a reply mail sending function using sender data included in the wish data, and (3) the viral The viral marketing method according to claim 8, further comprising a message retransmission function. The step of generating a viral message based on the wish data comprises:
Inserting into the viral message a specific viral that performs generation and transmission of viral data associated with the link function and the retransmission function;
The viral marketing method according to claim 9, wherein the viral data includes the number of times of movement to the purchase page via the link function and the number of times of retransmission of the viral message via the retransmission function.   The viral marketing method according to claim 8, wherein the additional data includes explanation data for the viral message and discount data for the promotional product. The viral message includes an SMS containing an email or callback URL,
Sending the viral message based on recipient data included in the wish data,
Extracting the recipient's email address or mobile number from the recipient data;
Sending the viral message to the recipient using the email address or the mobile number;
The viral marketing method according to claim 1, comprising: Calculating advertising costs for the promotional product using viral tracking;
The viral marketing method according to claim 1, further comprising: The viral message includes a specific viral that generates and transmits viral data for the number of times the promotional product has been moved to the purchase page and the number of retransmissions of the viral message
The step of calculating advertising costs for the promotional product using viral tracking includes:
Measuring advertising effectiveness based on the viral data received via the specific viral;
Calculating an advertising cost for the promotional product for the advertising effectiveness;
The viral marketing method according to claim 13, comprising: Measuring the advertising effectiveness based on the viral data received via the specific viral;
Extracting the number of movements and the number of retransmissions from the viral data;
Measuring the advertising effect quantified by assigning respective weights to the number of movements and the number of retransmissions;
The viral marketing method according to claim 14, comprising: The number of movements includes the number of executions for the link function to the purchase page provided via the viral message to the sender of the viral message,
16. The viral marketing method according to claim 15, wherein the number of retransmissions includes the number of executions of a retransmission function provided to the sender via the viral message.   The specific viral is included in the viral message that is duplicated and retransmitted each time the viral message is retransmitted, and the viral data for the number of movements and the number of retransmissions that occur in the retransmitted viral message. The viral marketing method according to claim 14, wherein the viral marketing method is generated and transmitted.   The computer-readable recording medium which recorded the program for performing the method of any one of Claims 1-17. A viral marketing system,
A wish data generator for generating wish data for promotional products via DA;
A viral message generator for generating a viral message based on the wish data;
A viral message transmitter that transmits the viral message based on recipient data included in the wish data;
Viral marketing system characterized by comprising. The wish data generation unit
A product data providing unit for providing product data for the promotional product to the sender terminal via the DA using text, image, or video;
A promotional product selection function providing unit that provides a promotional product selection function based on the product data to the sender terminal via the DA;
A wish data generation function providing unit for providing a wish data generation function for the promotional product to the sender terminal via the DA;
A wish data generation unit that generates the wish data for the promotional product based on the wish data generation function;
The viral marketing system according to claim 19, comprising:   The DA is included in a web page provided to the sender terminal, is provided to the sender terminal together with the web page, or is transmitted to the sender terminal as an independent program code, The viral marketing system according to claim 20, wherein the product data, the promotion product selection function, and the wish data generation function are provided. The wish data generation unit
The Wish data for the promotion product of the advertisement selected by the sender terminal among advertisements for the promotion product exposed with the DA on the web page is generated. Viral marketing system. The product data providing unit
Providing the product data for each of one or more of the promotional products via the DA;
The promotion product selection function stores product data for the promotion product selected by a drag and drop event for the image or the text, and when one or more promotion products are selected, 21. The viral marketing system of claim 20, wherein a wish list is generated and stored.   The viral marketing system according to claim 19, further comprising an advertising cost calculation unit that calculates an advertising cost for the promotional product using viral tracking.

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