JP2010014927A - Display device, display management system, control method of display device, and program thereof - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a display device capable of easily performing an operation of changing advertisement display data in accordance with a merchandise arrangement in a store. <P>SOLUTION: An electronic POP device 10 which is connected with a display management server 20 having an advertisement management data base DB1 storing a merchandise code and the advertisement display data corresponding to the merchandise code and is used includes: a display part 150 for displaying the advertisement display data; a merchandise code registration part 110 for registering the merchandise code; a merchandise code transmission part 120 for transmitting the registered merchandise code to the display management server 20; a data reception part 130 which receives the advertisement display data from the display management server 20 when there are the advertisement display data corresponding to the registered merchandise code in the advertisement management data base DB1; and a display control part 140 for displaying the received advertisement display data on a display part 150. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a display device (digital signage) that displays advertisement display data, such as an electronic POP device, a display management system, a display device control method, and a program thereof.

  Conventionally, in a retail store such as a supermarket, an electronic POP device (display device) that is installed near a product and displays advertisement display data related to the product is known (for example, Patent Document 1). This type of electronic POP device records a plurality of advertisement display data (still images and moving images) on a memory card or the like, and reads them to repeatedly display a plurality of advertisement display data. In addition, a technique for distributing advertisement display data to each electronic POP device from a management server arranged in the store's backyard has also been proposed.

On the other hand, as a kind of sales strategy, retail stores frequently change the in-store layout and shelf allocation according to time zones and customer segments. In recent years, in order to increase sales of a specific product, a person in charge of a manufacturer or a wholesaler often performs product placement work in a retail store, and the change in product placement has become more frequent.
JP 2001-67551 A

  By the way, when changing the in-store layout or the shelf allocation, a retail store adopting the electronic POP device also needs to change the advertisement display data displayed on the electronic POP device arranged in each sales floor. This is because a higher advertisement effect can be expected when the display location of the advertisement display data and the product to be advertised are as close as possible.

  However, when advertisement display data is supplied to the electronic POP device using a storage medium such as a memory card, it is necessary to re-record a plurality of advertisement display data to be recorded on the memory card as a change operation of the advertisement display data. . Further, when the advertisement display data is distributed from the management server, it is necessary to newly distribute the advertisement display data. In other words, at the retail store, the store clerk at each sales store changes the in-store layout and shelf allocation, and then stores the changed product layout or writes it down in a memo and returns to the backyard before returning the advertisement display data. Change work needs to be done. Such work may not be a major problem as long as the shop is closed, but it is a heavy burden as work during sales, and the change of advertisement display data cannot catch up. There has been a problem that a situation in which the arrangement does not match occurs (advertising display data of a product in a distant place is displayed).

  In view of such problems, the present invention provides a display device, a display management system, a display device control method, and a program thereof that can easily change advertisement display data according to the product arrangement in the store. With the goal.

  A display device of the present invention is a display device that is used in connection with a host device having an advertisement management database that stores a product code and advertisement display data corresponding to the product code, and displays the advertisement display data A product code registration unit that registers a product code, a product code transmission unit that transmits the registered product code to the host device, and an advertisement management database that has advertisement display data corresponding to the registered product code In this case, a data receiving unit that receives the advertisement display data from the host device and a display control unit that displays the received advertisement display data on the display unit are provided.

  The display device control method of the present invention is a display device control method that is used in connection with a host device having a product code and an advertisement management database that stores advertisement display data corresponding to the product code. When the device has a step of registering the product code, a step of transmitting the registered product code to the host device, and advertisement display data corresponding to the registered product code in the advertisement management database, the host device The step of receiving advertisement display data and the step of displaying the received advertisement display data are executed.

According to these configurations, since the product code can be registered directly to the display device, it is easy to register the product code of the product in the vicinity of the display device in association with the product arrangement change work in the store. It is possible to change the advertisement display data. In other words, since the store clerk is freed from the double work of returning to the backyard and changing the advertisement display data after changing the product arrangement in the store, the store clerk can respond to the change in the product arrangement during the operation without much burden. be able to. Moreover, since the display on the display device and the product arrangement are always consistent with each other, a high advertising effect can be obtained.
The “product code” refers to information that can uniquely identify a product, such as a barcode or a two-dimensional code attached to or printed on the product, a product name, or a product abbreviation. In addition, the “display device” is a concept including all types of digital signage such as an electronic POP device, an in-store display, and an electronic signboard.

  In the display device described above, the display unit has a plurality of divided display areas obtained by dividing the display area according to a predetermined division pattern, and the product code registration unit stores product codes equal to or greater than the number of the divided display areas. It is preferable to be able to register.

  According to this configuration, since the display area has a plurality of divided display areas divided according to a predetermined division pattern, a plurality of advertisement display data can be displayed simultaneously using one display unit. . As a result, it is possible to obtain a high advertising effect because the customer's interest is not attracted and tired.

  In the display device described above, the display control unit, based on a predetermined operation, the product code registered by the product code registration unit and / or the product code associated with the advertisement display data received by the data receiving unit Is preferably displayed on the display unit.

  According to this configuration, the store clerk can check the registered product code and the displayed advertisement display data (the product code associated therewith) during the product layout change work. It is possible to reduce registration mistakes during change work.

  In the display device described above, the product code registration unit is preferably configured by a code reader attached to the device body for reading a product code attached or printed on the product.

  According to this configuration, it is only necessary to mount a code reader as a component of the product code registration unit, so that the cost can be reduced.

  In the display device described above, it is preferable that the product code registration unit includes a code reader for reading a product code attached or printed on the product and a communication unit that communicates with the code reader.

  According to this configuration, since the code reader can be provided as a separate device, it is possible to prevent erroneous operation and mischief by the customer, and there is no fear of malfunction caused by it. In addition, if a single code reader can be shared by a plurality of display devices, the device cost can be reduced.

  A display management system according to the present invention includes the display device described above and a display management server functioning as a host device.

  According to this configuration, it is possible to realize a display management system that can easily change the advertisement display data according to the product arrangement in the store.

  In the display management system described above, the advertisement management database stores an advertisement recommendation level for a plurality of advertisement display data, and the display management server receives a product code from the display device. A receiving unit; a data extracting unit that extracts advertisement display data corresponding to the received product code from the advertisement management database; a data transmitting unit that transmits the extracted advertisement display data to the display device; and a connected display device A display device management database for storing the number of divided display areas, and the data extraction unit recommends advertisement when the advertisement display data corresponding to the product code received from the display device exceeds the number of divided display areas. It is preferable to extract advertisement display data equal to or less than the number of divided display areas according to the degree.

  According to this configuration, since it is possible to attach an advertisement recommendation level to each advertisement display data, advertisement display data with a high advertisement recommendation level can be preferentially displayed. For example, it can be used for sales strategies such as attaching high ad recommendations to advertisement display data for special sales items and sales promotion products, and ad recommendation according to the advertising expenses that manufacturers pay to retailers. is there.

  In the display management system described above, when the display management server is connected to a plurality of display devices, the product code registration unit can register the product code with display priority, and the data extraction unit When the same product code is received from two or more display devices, it is preferable to extract advertisement display data to be transmitted to each display device in accordance with the display priority assigned to each product code.

  In the display management system described above, it is preferable that the display priority is determined according to the distance between the product corresponding to the product code and the display device.

  According to these configurations, since the display priority can be registered together with the product code, the display priority can be designated flexibly according to the situation at the site by the store clerk. For example, if the display priority is registered according to the distance (positional relationship) between the product and the display device, when the same product code is registered in a plurality of display devices, the product and the display device Advertisement display data can be preferentially displayed on a display device having a short distance. In other words, even if different store clerks accidentally register the same product code on different display devices, it is a display device that is placed at the most appropriate position (which is considered to have high advertising effect) according to the product placement, Advertisement display data can be displayed.

  The program of the present invention is for causing a computer to execute each step in the display device control method described above.

  By using this program, it is possible to realize a display device control method capable of easily changing the advertisement display data according to the product arrangement in the store.

  Hereinafter, a display device, a display management system, a display device control method, and a program thereof according to an embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a system configuration diagram of a display management system SY of the present invention. The display management system SY is provided in a plurality (two in the figure) of electronic POP devices 10 (display devices) arranged in a store such as a retail store and the back yard of the store, and the plurality of electronic POP devices. 10 and a display management server 20 (host device) that performs overall management.

  In the present embodiment, the electronic POP devices 10 are arranged close to each product display shelf 30, and as shown in the figure, the A electronic POP device 10 a is on the A shelf 30 a and the B electronic POP device 10 b is on the B Closest to the shelf 30b (specifically, the distance between the A electronic POP device 10a and the A shelf 30a is within 2m, and the distance between the A electronic POP device 10a and the B shelf 30b exceeds 2m) And). The number and arrangement of the electronic POP devices 10 are arbitrary, and one electronic POP device 10 may be provided for the plurality of display shelves 30 or may be arranged regardless of the display shelves 30. In this embodiment, for convenience of explanation, the arrangement of each electronic POP device 10 is defined as described above.

  Here, the products Aa to Ad are displayed on the A shelf 30a. The product codes of these products Aa to Ad are “CODE00Aa” to “CODE00Ad”. Similarly, products B to Bd are displayed on the B shelf 30b. The product codes of these products Ba to Bd are “CODE00Ba” to “CODE00Bd” (see FIG. 5A).

  On the other hand, each electronic POP device 10 has its display area on the display 41 divided according to a preset division pattern, and can display independent advertisement display data in each of the divided display areas A. Yes. The display management server 20 is connected to each electronic POP device 10 via a network NT such as a wireless LAN, and is configured by a general personal computer having a keyboard 21 and a display 22.

  Next, the device configuration of the electronic POP device 10 will be described with reference to FIG. FIG. 2 is an external perspective view of the electronic POP device 10. The electronic POP device 10 includes a display device 47 and a device main body 49 that supports and fixes the display device 47.

  The display device 47 includes a display 41 such as an organic EL display or a liquid crystal display. As described above, the display area of the display 41 is divided according to a predetermined division pattern (in the example of the figure, four divisions), and different advertisement display data is displayed in each of the division display areas A1 to A4. Is done. In the example of the figure, an image of a product (milk cartons, etc.), a product name, and a description of the product are displayed as advertisement display data. The advertisement display data may be a still image or a moving image. Further, audio data is added to each advertisement display data, and both of these data are hereinafter collectively referred to as “advertisement video file”.

  A touch panel 42 is superimposed on the display 41. The touch panel 42 is configured by a matrix switch that covers substantially the entire display area of the display 41, and acquires on / off information by contact (touch) of a finger or the like. Based on the on / off information, a touch of a finger or the like by the user is detected. For example, when a customer touches a desired divided display area A in a state where advertisement display data is displayed on the display 41, an image of the divided display area A is enlarged and displayed on the entire display area. The touch panel 42 is also used by a store clerk for registering a product code and confirming registered contents (see FIG. 6). Details will be described later.

  On the other hand, the apparatus main body 49 includes a setting button 43 for performing various settings and a speaker 44 for outputting sound. Further, four rollers 48 for enabling the electronic POP device 10 to be moved are provided at the bottom of the device main body 49. Further, the apparatus main body 49 is connected to a code reader 45 for reading a product code (bar code) affixed or printed on the product.

  The setting button 43 is used to display a setting screen (for example, a screen shown in FIGS. 6A and 6B, a division pattern setting screen (not shown), etc.) for performing various settings and operations of the electronic POP device 10. This is the operator. The user can perform various settings and operations by pressing the setting button 43 to display a setting screen on the display 41 and operating the touch panel 42.

  The speaker 44 outputs audio data corresponding to each advertisement display data based on the advertisement video file. In normal times, it corresponds to the advertisement display data displayed in the divided display area A1 which is the main area specified in advance in each divided display area A1 to A4 (the upper left area in the case of the divided pattern in the figure). Output audio data. When any one of the divided display areas A is touched, the audio output is switched to audio data corresponding to the advertisement display data displayed in the touched divided display area A.

  The code reader 45 is a stationary barcode reader, and the store clerk holds the barcode of the product over the reading unit 46 to perform reading. The code reader 45 also reads the barcode printed on the store clerk for the purpose of authenticating the store clerk when registering the product code. Thereby, it is possible to prevent the customer from reading the product code without permission and changing the advertisement display data. Instead of a stationary bar code reader, a handy type bar code reader may be connected, or a data terminal with a reader function may be connected.

  Next, the control configuration of the electronic POP device 10 will be described with reference to FIG. FIG. 2 is a control block diagram of the electronic POP device 10. As described above, the electronic POP device 10 includes the display 41, the touch panel 42, the setting button 43, and the speaker 44, and is connected to the code reader 45. In addition, the electronic POP device 10 includes a CPU (Central Processing Unit) 51, a ROM (Read Only Memory) 52, a RAM (Random Access Memory) 53, a communication unit 54, a timer 55, and a connection bus 56 in the device main body 49. ing.

  The CPU 51 is a central processing unit and performs various arithmetic processes. The ROM 52 stores a control program for the CPU 51 to perform various arithmetic processes. The RAM 53 is used as a work area for the CPU 51 to perform various arithmetic processes. In the present embodiment, the RAM 53 is provided with storage areas for storing the division pattern data (data indicating the set division pattern) and the advertisement video file distributed from the display management server 20. (Not shown). The communication unit 54 is for performing wireless communication with the display management server 20, and is mainly used for receiving advertisement video files and transmitting product codes. The timer 55 measures the current time. The measured current time is displayed on the display 41. Further, when information indicating the display upper limit time is added to the advertisement video file transmitted from the display management server 20, the display time of the advertisement video file is counted. When the display upper limit time is reached, the CPU 51 ends the display of the advertisement video file.

  Next, the functional configuration of the display management system SY (the electronic POP device 10 and the display management server 20) will be described with reference to FIG. This figure is a functional block diagram of the display management system SY. As shown in the figure, the electronic POP device 10 has, as main functional configurations, a product code registration unit 110, a product code transmission unit 120, a data reception unit 130, a display control unit 140, a display unit 150, It has.

  The product code registration unit 110 registers a product code of a product to be displayed as an advertisement, and the code reader 45 and the touch panel 42 constitute the main part. The product code registration unit 110 can register product codes equal to or more than the number of the divided display areas A. That is, in the case of the electronic POP device 10 set to the division pattern shown in FIG. 2, at least four product codes can be registered. Further, the product code registration unit 110 can register each product code with a display priority. In the present embodiment, the “display priority” is determined according to the distance between the product corresponding to the product code and the electronic POP device 10, and the display priority increases as the distance decreases. Specifically, the product code is registered by classifying whether the distance from the electronic POP device 10 to the product (the distance to the display shelf 30) is within 2 m or more than 2 m (see FIG. 6A). The display priority is assigned according to the classification. That is, the product code registration unit 110 gives a high display priority to the product code input corresponding to the product whose distance from the electronic POP device 10 to the product is within 2 m, and makes the product code exceeding 2 m. A low display priority is assigned to the product code input correspondingly. Although details will be described later, when the display management server 20 (data extraction unit 220) receives the same product code from two or more electronic POP devices 10, each electronic POP corresponds to this display priority. Display data to be transmitted to the apparatus 10 is extracted.

  The product code transmission unit 120 transmits the product code with display priority registered by the product code registration unit 110 to the display management server 20, and the communication unit 54 constitutes a main part thereof. The product code transmission unit 120 transmits the product code immediately after registration by the product code registration unit 110 and when a transmission request is received from the display management server 20.

  In the data receiving unit 130, an advertisement video file corresponding to the product code registered by the product code registration unit 110 (the product code transmitted by the product code transmission unit 120) is stored in an advertisement management database DB1 described later in the display management server 20. The advertisement video file is received from the display management server 20, and the communication unit 54 constitutes a main part thereof.

  The display control unit 140 performs display control of the display unit 150, and the CPU 51 constitutes a main part thereof. The display unit 150 includes the display 41 and has a plurality of divided display areas A as described above. The display control unit 140 displays the advertisement display data in each divided display area A based on the advertisement video file received by the data receiving unit 130. At this time, which advertisement display data is displayed in which divided display area A is based on the area number set in each division pattern and the above display priority.

  For example, in the case of the division pattern shown in FIG. 8, the division display area A with area number 1 (A1) has a larger display area than the other division display areas A, and thus is considered to have the highest degree of attention. The display area of the divided display area A of area number 2 (A2) and the divided display area A of area number 3 (A3) is the same, but the Z rule (human eyes are from left to right and from right to lower left) , Based on the movement from the lower left to the lower right, the Z-position with respect to the front of the advertisement, the law that the advertisement information is effective when displaying advertisement information) and the F law (the human eye looks at the homepage, etc.) If the advertisement information is displayed in an arrangement that is F with respect to the front of the advertisement based on the movement of the eyes from the left to the right, the left to the top, and then the center and the eyes, The upper right area (area number 2), which is considered to have a high degree of attention, is an earlier number according to the rule that there is. Thus, since each divided display area A can be ordered according to the degree of attention, the arrangement of advertisement display data is determined according to the area number corresponding thereto. Specifically, the display areas are arranged in the divided display area A with the highest area number from the one with the highest display priority. When the display priority is the same, the advertisement display data is arranged according to the registration order. When the number of received advertisement video files is less than the number of divided display areas A, store information (store map, holiday guidance, etc.) stored in the RAM 53 in advance is displayed.

  Next, the functional configuration of the display management server 20 will be described. The display management server 20 includes a product code reception unit 210, a data extraction unit 220, a data transmission unit 230, an advertisement management database DB1, and a display device management database DB2 as main functional configurations. The product code reception unit 210 and the data transmission unit 230 are mainly configured by a communication interface of the display management server 20 configured by a general personal computer. The data extraction unit 220 includes a main part of a control device such as a CPU. Further, the advertisement management database DB1 and the display device management database DB2 are configured by a storage device such as a hard disk (both not shown).

  First, each database DB1, DB2 will be described. The advertisement management database DB1 is a database that stores advertisement video files. As shown in FIG. 5A, the “product code”, “product name”, “advertisement video file”, and “advertising recommendation degree”. Are stored in association with each other. Since the “advertisement video file” is not necessarily produced by the advertiser (maker) for all products, there are also products for which the advertisement video file is not associated. For such products, “advertising recommendation level” is not associated either. The “advertising recommendation level” is a parameter set based on the wishes of the manufacturer or retail store. For example, a high advertisement recommendation level is set for a product or a special sale item that the manufacturer wants to preferentially advertise.

  On the other hand, the display device management database DB2 is a database for managing each electronic POP device 10, and as shown in FIG. 5B, “electronic POP device name”, “division pattern”, and “division display”. The number of areas is stored in association with each other. The “electronic POP device name” is information for identifying each electronic POP device 10 and may be a device ID instead of the device name. “Division pattern” refers to a pattern number such as a four-division pattern (pattern 1) shown in FIG. 2 or a six-division pattern (pattern 2) shown in FIG. The “number of divided display areas” indicates the number of divisions of the divided display area A based on the set “division pattern”. Since the “number of divided display areas” is uniquely determined by the “division pattern”, any one item may be omitted from the display device management database DB2.

  Returning to the description of FIG. The product code receiving unit 210 receives the product code (with display priority) transmitted by the product code transmitting unit 120 of the electronic POP device 10. The data extracting unit 220 extracts an appropriate advertisement video file from the advertisement management database DB1 based on the product code received by the product code receiving unit 210 and the reference results of the databases DB1 and DB2. .

  For example, when the advertisement video file corresponding to one or more product codes received from the electronic POP device 10 exceeds the number of divided display areas A set in the electronic POP device 10 (display device) Based on the reference result of the management database DB2 (see FIG. 5B), according to the display priority received with the product code and the advertisement recommendation level associated with the product code (based on the reference result of the advertisement management database DB1, As shown in FIG. 5A, advertisement video files equal to or less than the number of the divided display areas A are extracted. For example, if the number of divided display areas A is “4” and there are five advertisement video files corresponding to the product code, four advertisement video files are assigned according to the display priority assigned to each product code. Extract. In this case, when it is difficult to extract the four advertisement video files, such as when the display priorities are all the same, the five advertisement video files having the advertisement recommendation degree “1” are preferentially extracted.

  The display management server 20 (data extraction unit 220) extracts an advertisement video file according to only the recommended degree of advertisement, and transmits all the extracted advertisement video files. Then, on the electronic POP device 10 side (by the display control unit 140), advertisement video files corresponding to the number of the divided display areas A can be extracted and displayed according to the display priority.

  In addition, when the same product code is received from two or more electronic POP devices 10 at the same time or within a predetermined time, the data extraction unit 220 can change the electronic POP device according to the display priority assigned to each product code. The advertisement video file to be transmitted to 10 is extracted. That is, when the same product code “CODE00Aa” is received from the A electronic POP device 10a and the B electronic POP device 10b, the one with the higher display priority (the location of the product corresponding to the product code and the electronic POP device 10 The advertisement video file is extracted for the electronic POP device 10 (in this case, the A electronic POP device 10a) having a shorter distance (included in a range within 2 m). According to this configuration, it is possible to prevent the same advertisement display data from being displayed on two or more electronic POP devices 10.

  If the display priorities are the same, the same advertisement video file may be extracted from both electronic POP devices 10 and appropriately changed or modified on the electronic POP device 10 side. However, in this case, in order to notify the store clerk that the same advertisement video file is also transmitted to the other electronic POP device 10, the electronic POP device that has transmitted the same advertisement video file by the data transmission unit 230 to be described later It is preferable to send an advertisement video file with information indicating the name and display the fact on the display 41 of the electronic POP device 10 (for example, on the registration content confirmation screen, see FIG. 6B). .

  The data transmission unit 230 transmits the advertisement video file extracted by the data extraction unit 220 to the corresponding electronic POP device 10 (the electronic POP device 10 that receives the product code) together with the product code. The data transmission unit 230 transmits to the electronic POP device 10 immediately after extraction by the data extraction unit 220 or stocks the extracted advertisement video file every predetermined time.

  Next, a setting / operation screen of the electronic POP device 10 will be described with reference to FIG. FIG. 6A is a diagram illustrating an example of a product code registration screen, and FIG. 6B is a diagram illustrating an example of a registration content confirmation screen. As shown in FIG. 6 (a), the product code registration screen includes a first product code input field 61 for inputting a product code in a range of 2 m with a high priority display degree, and a product code of a range over 2 m with a low priority display degree. And a second product code input field 64 for inputting. The product code input fields 61 and 62 are respectively provided with confirmation buttons 62 and 65 for confirming the input contents and deletion buttons 63 and 66 for deleting the input contents.

  Here, a case where a product code is registered in the A electronic POP device 10a shown in FIG. 1 is illustrated. That is, for the products Aa to Ad displayed on the A shelf 30a adjacent to the A electronic POP device 10a, the corresponding product codes “DODE00Aa” to “DODE00Ad” are input to the first product code input field 61. For the products Ba to Bd displayed on the B shelf 30b, the corresponding product codes “DODE00Ba” to “DODE00Bd” are input to the second product code input field 64.

  Here, a product code registration procedure for setting / changing an advertisement video file will be described. When the clerk causes the code reader 45 to read the bar code printed on the clerk's card, the electronic POP device 10 displays a product code registration screen shown in FIG. Here, input to the first product code input field 61 is first performed. The input is performed by picking up a product placed on the display shelf 30 and causing the code reader 45 to read a barcode attached or printed on the product. The read product code is displayed in the first product code input field 61. When the store clerk finishes input in the first product code input field 61, the store clerk presses the confirm button 62 on the touch panel 42. Subsequently, input to the second product code input field 64 is performed. FIG. 6A shows a state when the second product code input field 64 is input (the product code input fields 61 and 64 to be targeted are indicated by black triangles and shaded display). When the clerk finishes inputting the second product code input field 64, the clerk presses the confirm button 65 on the touch panel 42. Thus, the registration operation is completed.

  Next, the registration content confirmation screen shown in FIG. This screen can be displayed after the registration operation in FIG. 6A is completed or by a screen switching operation using the setting button 43. In the latter case, in order to validate the operation of the setting button 43, it is a condition that the clerk card is read by the code reader 45 (clerk authentication).

  As shown in the figure, the registration content confirmation screen includes a first product code display field 71 for displaying a registered product code and a second product code display field 72 for displaying a product code corresponding to advertisement display data to be displayed. And have. Also, a confirmation button 73 that is pressed after confirming the registered content and a correction button 74 that is pressed when correcting the registered content are provided. When the confirmation button 73 is pressed, the registration content confirmation screen is deleted and the screen is switched to a screen (see FIG. 2) for displaying advertisement display data. When the correction button 74 is pressed, a product code registration screen shown in FIG. 6A is displayed.

  The first product code display field 71 displays a list of product codes input to the first product code input field 61 and the second product code input field 64 on the product code registration screen. The second product code display field 72 displays a list of product codes corresponding to the advertisement video file extracted by the data extraction unit 220 (transmitted by the data transmission unit 230). In other words, in the example shown in the figure, the product extraction unit 220 uses the four product codes “DODE00Aa” and “DODE00Ab” as product codes corresponding to the advertisement display data (advertisement video file) to be displayed on the A electronic POP device 10a. , “DODE00Ba” and “DODE00Bb” are extracted.

  Here, an extraction process performed by the data extraction unit 220 will be described. In this example, it is assumed that the same product code is not transmitted from another electronic POP device 10. As shown in FIG. 5 (a), among the products displayed on the A shelf 30a and the B shelf 30b, there are five products (product codes “DODE00Aa”, “DODE00Ab”, “ DODE00Ba "," DODE00Bb "," DODE00Bc "). Further, as shown in FIG. 5B, the number of divided display areas of the A electronic POP device 10a is “4”. Therefore, four of the advertisement video files corresponding to the five products are extracted. Therefore, display priority is determined for these five products. Items with a high display priority are products arranged on the A shelf 30a. Therefore, two advertisement video files corresponding to the product codes “DODE00Aa” and “DODE00Ab” are first determined as display targets. Subsequently, since it is necessary to determine advertisement video files of two products from the remaining three products, the recommended degree of advertisement of the three products is determined. Then, among the product codes “DODE00Ba”, “DODE00Bb”, and “DODE00Bc”, the advertisement recommendation level is “DODE00Bc”, so two advertisement video files corresponding to the product codes “DODE00Ba” and “DODE00Bb” And determined as a display target. The display management server 20 transmits the advertisement video file extracted by the above extraction process to the electronic POP device 10 together with the product code, and the electronic POP device 10 displays the product code corresponding to the advertisement video file on the registration content confirmation screen. To do.

  In this way, the store clerk can check the product code registered in the electronic POP device 10 and the product code corresponding to the advertisement video file to be displayed on the display 41. It can be done efficiently.

  In the registration content confirmation screen, the product code may be displayed for each display priority in the first product code display field 71. Further, in the second product code display field 72, the advertisement video file name may be displayed together with the product code, and an area number of the divided display area A in which they are displayed is attached to each advertisement video file name. You may display. Furthermore, in both the product code display fields 71 and 72, the product name may be displayed together with the product code.

  Next, a series of flows of the display management system SY will be described with reference to FIG. This figure is a flowchart showing a series of flows of the display management system SY. First, the electronic POP device 10 registers one or more product codes and their display priorities based on the read result of the product codes by the code reader 45 (S01), and transmits these to the display management server 20 (S02). . The display management server 20 receives one or more product codes (S03), and extracts one or more advertisement video files to be displayed based on the product data (S04). Thereafter, the display management server 20 adds the product code to the extracted advertisement video file and transmits it to the electronic POP device 10 (S05). When receiving one or more advertisement video files from the display management server 20 (S06), the electronic POP device 10 displays advertisement display data in each divided display area A based on the advertisement video file (S07).

  As described above, according to the display management system SY of the present embodiment, the product code can be registered directly to the electronic POP device 10 disposed in the store. The advertisement video file (advertisement display data) can be easily changed simply by registering the product code of the product in the vicinity of the electronic POP device 10. In other words, the store clerk is freed from the task of returning to the backyard and changing the advertisement display data after changing the product arrangement in the store. . In addition, since the display of the electronic POP device 10 and the product arrangement are always consistent with each other (there is no display of the advertisement display data of the product at a distant place), a high advertising effect can be obtained. Can do.

  In addition, each electronic POP device 10 has a plurality of divided display areas A obtained by dividing the display 41 according to a predetermined division pattern, so that a plurality of advertisement display data can be displayed at the same time. I will not let you. Therefore, a higher advertising effect can be obtained.

  In addition, when registering a product code, since it can be registered with a display priority, the store clerk can designate the display priority flexibly according to the situation at the site. When the same product code is registered in a plurality of electronic POP devices 10 by registering the display priority according to the distance (positional relationship) between the product (display shelf 30) and the electronic POP device 10. In addition, advertisement display data can be preferentially displayed on a display device in which the distance between the product and the electronic POP device 10 is short. That is, even when different store clerks mistakenly register the same product code in a plurality of display devices, the electronic POP device 10 arranged at the most suitable position (which is considered to have a high advertising effect) according to the product arrangement. Thus, the advertisement display data can be displayed.

  In the above embodiment, the product code registration unit 110 is configured by the code reader 45, but may be configured by a code reader and a communication unit that communicates with the code reader. In this case, the code reader is a handy type device (such as a data terminal) that can read the product code while being held by a store clerk, and a communication unit may be provided in the main body of the electronic POP device 10. According to this configuration, since the code reader can be separated from the electronic POP device 10, an operation (mischief) by the customer can be prevented, and there is no fear of malfunction caused by the operation. Therefore, authentication by reading the bar code of the store clerk can be omitted. In addition, when a plurality of electronic POP devices 10 can share one code reader, the cost of the electronic POP device 10 can be reduced.

  In the above embodiment, it is assumed that the product code registration operation is performed by the store clerk, but the product code registration operation may be performed by the customer. In this case, it is possible to display the advertisement display data of the product by picking up the product that the customer likes and causing the code reader 45 of the electronic POP device 10 to read the product code. In this case, it is preferable that the advertisement video file can be displayed by simply reading the product code without setting the display priority. Further, when there is no advertisement video file corresponding to the product code, it is preferable to display on the display 41 to that effect.

  In the above embodiment, the division pattern can be set on the electronic POP device 10 side. However, the division pattern may be set on the display management server 20 side. According to this configuration, the division pattern of each electronic POP device 10 can be freely set / changed in the backyard.

  In addition, each component of the display management system SY (the electronic POP device 10 and the display management server 20) shown in the above embodiment can be provided as a program. Further, the program can be provided by being stored in various recording media (CD-ROM, flash memory, etc.). That is, a program for causing a computer to function as each unit of the display management system SY and a recording medium on which the program is recorded are also included in the scope of rights of the present invention.

  In addition, the system configuration, processing steps, and the like of the display management system SY can be appropriately changed without departing from the gist of the present invention.

It is a system configuration figure of a display management system concerning one embodiment of the present invention. 1 is an external perspective view of an electronic POP device. It is a control block diagram of an electronic POP device. It is a functional block diagram of a display management system. It is a figure which shows the data structure of an advertisement management database and a display apparatus management database. It is a figure which shows an example of the goods code registration screen displayed on an electronic POP apparatus, and a registration content confirmation screen. It is a flowchart which shows a series of flows of a display management system. It is a figure which shows an example of a division | segmentation pattern.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 10 ... Electronic POP apparatus 20 ... Display management server 30 ... Display shelf 41 ... Display 42 ... Touch panel 43 ... Setting button 44 ... Speaker 45 ... Code reader 46 ... Reading part DB1 ... Advertisement management database DB2 ... Display management database SY ... Display management system

Claims (11)

A host device having a product code and an advertisement management database storing advertisement display data corresponding to the product code, and a display device connected to the host device,
A display unit for displaying the advertisement display data;
A product code registration unit for registering the product code;
A product code transmitting unit for transmitting the registered product code to the host device;
A data receiving unit that receives the advertisement display data from the host device when there is advertisement display data corresponding to the registered product code in the advertisement management database;
A display device comprising: a display control unit that displays the received advertisement display data on the display unit. The display unit has a plurality of divided display areas obtained by dividing the display area according to a predetermined division pattern,
The display device according to claim 1, wherein the product code registration unit can register the product codes equal to or more than the number of the divided display areas.   The display control unit, based on a predetermined operation, the product code registered by the product code registration unit and / or the product code associated with the advertisement display data received by the data receiving unit, The display device according to claim 2, wherein the display device displays the information on the display unit.   The display device according to claim 2, wherein the product code registration unit is configured by a code reader attached to the apparatus body for reading the product code attached or printed on the product.   The product code registration unit includes a code reader for reading the product code affixed or printed on the product, and a communication unit that communicates with the code reader. The display device described. A display device according to any one of claims 2 to 5,
A display management system comprising: a display management server that functions as the host device. The advertisement management database stores an advertisement recommendation level for the plurality of advertisement display data,
The display management server
A product code receiving unit for receiving the product code from the display device;
A data extraction unit for extracting advertisement display data corresponding to the received product code from the advertisement management database;
A data transmission unit that transmits the extracted advertisement display data to the display device;
A display device management database for storing the number of the divided display areas of the connected display devices,
When the advertisement display data corresponding to the product code received from the display device exceeds the number of the divided display areas, the data extraction unit is equal to or less than the number of the divided display areas according to the advertisement recommendation level. The display management system according to claim 6, wherein the advertisement display data is extracted. When the display management server is connected to a plurality of the display devices,
The product code registration unit can register the product code with display priority,
When the same product code is received from two or more of the display devices, the data extraction unit displays advertisement display data to be transmitted to each display device according to the display priority assigned to each product code. The display management system according to claim 6, wherein the display management system is extracted.   The display management system according to claim 8, wherein the display priority is determined according to a distance between a product corresponding to the product code and the display device. A host device having an advertisement management database that stores a product code and advertisement display data corresponding to the product code, and a display device control method used in connection with the host device,
The display device registering the product code;
Transmitting the registered product code to the host device;
Receiving advertisement display data from the host device when there is advertisement display data corresponding to the registered product code in the advertisement management database;
And a step of displaying the received advertisement display data.   The program for making a computer perform each step in the control method of the display apparatus of Claim 10.

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