JP2009512100A - CUSTOMER INFORMATION PROVIDING SYSTEM AND METHOD FOR PROVIDING CUSTOMER MANAGEMENT INFORMATION OF MEMBER CUSTOMER TO MEMBER SHOP - Google Patents

Abstract

Disclosed is a customer information providing system and method for providing customer management information generated by analyzing customer purchase patterns from member store usage information generated by member customers using member member stores to member stores. Customer information provision system is a customer authentication method that can prove membership at a merchant that a customer visits; customer management that sends customer information requests to customers and analyzes customer purchase patterns A member store terminal that receives information and transmits member store use information generated when the customer uses the member store; and the member store terminal transmits and receives data via the network and receives it from the member store terminal. It includes a customer information providing server that transmits customer management information generated by analyzing a customer's purchase preference style based on the member store usage information obtained to the member store terminal. According to this, the information providing management server provides customer management information generated by the customer's member store usage information to the member member store by using the customer's member store use information, so that the member store becomes the customer.

Description

  The present invention relates to a customer information providing system and method, and more particularly, from member store usage information generated by a customer using a plurality of member stores so that the member store can provide a customer service specialized for the customer. The present invention relates to a customer information providing system and method for providing customer-specific information extracted in consideration of the industry characteristics of member stores to member stores.

  Customer relationship management (CRM) is the planning, support and evaluation of marketing activities according to customer characteristics by analyzing and integrating all materials related to customers.

  Recent merchandise distributors provide their customers with the best service for each customer and increase their investment in merchandise sales marketing using CRM (Customershipshipmarketing) to provide the highest level of satisfaction with the products purchased by customers. It is subdivided and specialized.

  In addition, for effective CRM, prioritizing customer satisfaction for the purpose of effective CRM, business operators actively use customer information acquired through member subscriptions and purchases of goods, and share customer information through business provision with other companies. Efforts are being made to obtain better and more diverse customer information.

  In particular, e-CRM, which has been activated since the start of CRM, has the same basic concept as that of off-line CRM, but from the aspect of collecting and utilizing customer information, it shows a more developed form based on the Internet. In other words, information that is not recognized by customers via the Internet is collected and used for customer relationship management. For example, by using a cookie file generated during the computer / internet communication process, the website administrator also collects site visitor information, visitor location, customer preference information, and interest information about specific services and products. Used for customer relationship management.

  Conventionally, e-CRM has been mainly used in online sites of large companies, large online shops, large portal companies, and the like. The reason is that large companies have already reported a large amount of customer information and it was easy to build an e-CRM-based system with large capital and technical capabilities. Therefore, it is confusing to introduce e-CRM technology, which is executed in a specialized and organized manner, because there is not enough technical know-how in a small-scale offline store and the investment cost is enormous.

  In addition, even for large companies that have already built e-CRM, the existing built customer information is built specifically for the specific industry of the operator, so there is no customer information for other industries or new industries. There is a problem that an e-CRM specialized for the relevant industry is burdened by the initial investment cost. In addition, for customers who visited offline stores such as beauty salons, restaurants, clothing stores, bookstores, etc., the customer's purchase pattern information, etc., analyzed for usage information and usage information that customers used at all member stores are known. If so, there is a problem that only the passive service can be provided because there is no customer information and there is no standard for the customer information analysis method, although the customer's preference is already grasped and more aggressive service marketing is possible.

  The present invention is for solving the above-mentioned problems, and provides customer management information generated by analyzing customer purchase characteristics based on the use breakdown of member stores used by the customer in the past to the member stores. It is an object of the present invention to provide a customer information providing system and method so that can provide services specialized for visiting customers.

  In addition, customer management information provided to member stores is subdivided into customer management information used in the same industry of the corresponding member store and customer management information used from similar related industries, increasing the efficiency of member store information use and effective for customers. It is an object of the present invention to provide a customer information providing system and method for providing counseling, product recommendation, and other services.

Means to solve the problem

  According to the customer information system for providing the customer management information of the member customers to the member store side of the present invention for achieving the above-mentioned object, customer authentication means for verifying membership in the member store visited by the customer; A terminal for receiving customer management information presented by an authentication means from a customer, transferring a customer information request and analyzing a customer's purchase pattern, and transmitting member store usage information generated by the customer using the member store; and Store the customer management information generated by analyzing the customer purchase preference style from the member store usage information transferred from the member store terminal and receiving the data following the data through the network with the member store terminal of the member store. Customer management information configured by including a providing server that transfers the above customer management information to the terminal, and generated by analyzing member store usage information used by all customers for all member stores And providing real-time to the franchise terminal.

  According to the customer information providing method for providing customer management information of a member customer to a member store of the present invention, the customer management information generated by the customer's purchase pattern by analyzing the member store use information for all member stores in real time. In the customer information providing method of the customer information providing server to be provided, (1) the customer information providing server receives the membership application from the customer, stores the customer's personal information, and registers the customer authentication means selected by the customer. (2) The customer information providing server receives a membership application from a member store, stores the member store information, and joins the member store as a member; (3) The customer information providing server Receiving a customer information request from the member store terminal, providing customer management information generated by referring to the customer's member store usage information and analyzing the customer's purchase pattern; and (4) Providing customer information server, wherein the cause is configured to include the steps of storing received the affiliated store usage information of the customer transmitted from the affiliated store terminal.

The invention's effect

  A customer information providing system and method for providing customer management information of a member customer to a member store according to the present invention configured as described above, the customer information providing server using the member store generated by the customer using the entire member store Generate customer management information that analyzes customer purchase patterns based on information, and member stores use customer information from the customer information server i) customer management information when using their own member stores, ii) use other member stores And iii) Customer management information that is subdivided by customer management information related to group customers that are classified as customers at their own merchant stores. Can provide customer-specific services.

The following drawings attached to the present specification illustrate preferred embodiments of the present invention, and together with the detailed description of the invention to be described later, the present invention will be described in the drawings. The analysis should not be limited to specific items.
Configuration diagram of customer information providing system corresponding to an example of the present invention Information flow diagram of customer information providing system corresponding to an example of the present invention Configuration diagram of customer information providing server corresponding to an example of the present invention Flow chart of customer information providing method corresponding to an example of the present invention Detailed flow chart of customer member stage corresponding to one example of the present invention Detailed flow chart of member store membership stage corresponding to one example of the present invention Detailed flow chart of the customer management information provision stage corresponding to an example of the present invention Detailed flow diagram of the stage of providing customer management information regarding a customer group having the same purchase pattern as a customer to a member store corresponding to an example of the present invention First screen sample of customer management information corresponding to an example of the present invention Second screen sample of customer management information corresponding to an example of the present invention

  Hereinafter, a desirable example of the present invention constituted by including the above-described components will be described more specifically through the accompanying drawings.

  FIG. 1 illustrates the configuration of a customer information providing system (1) corresponding to an example of the present invention.

  A customer information providing system (1) corresponding to an example of the present invention includes a customer information providing server (2), a member store terminal (3), and a customer authentication means (4).

The customer information providing server (2) is connected to a network with at least one member store terminal (3) and receives a customer information request from the member store terminal (3). Search merchant usage information used for the target, and analyze customer purchase patterns. Also, the member store usage information generated by the customer using the member store is received from the member store terminal (3) and stored in the DB for generating customer management information. The target of analyzing the customer's purchase pattern is i) personal information such as customer's name, gender, age and address, ii) merchant information such as the name, merchant address, visit time etc. ) Product information such as product name and product price purchased by the customer. Information analyzed based on customer member store usage information is generated as customer management information and provided to the member store terminal (3).

  It is desirable that the customer information providing server (2) provides the customer terminal usage statistical information together with the customer's member store usage information together with the customer's member store use information every time the customer uses the member store or every schedule period.

  The above-mentioned member store terminal (3) is a computer terminal with a network function and a computer terminal such as a PDA, and is physically used in various industries such as restaurants, clothing stores, department stores, cosmetic stores, beauty salons, and book stores. Installed in restricted stores. The member store terminal (3) has the customer present the customer authentication means (4), transfers the customer ID and member store ID to the customer information providing server (2), and requests customer information. Auxiliary devices such as a card reader, an IC chip recognition device, and a fingerprint scanner can be attached to the member store terminal (3) by customer authentication means.

  Then, in response to the customer information request, the member store terminal (3) displays customer information included in the customer management information from the customer information providing server (2), member store usage status, customer preference, purchasing habits, purchasing habits, preference products, recommended products, etc. Receive. Also, the member store inputs the usage information generated by the customer using the member store at the member store terminal (3), and the customer makes a product inquiry / product purchase or other service request generated by the member store. Are registered in the customer information providing server (2).

  The above-mentioned customer authentication means (4) is means for verifying that the customer is a member who has subscribed to the customer information providing server (2), and a biometric authentication such as a membership card possessed by the customer, a customer's mobile phone or a customer's fingerprint. Means are given as examples.

  The network connecting the member store terminal (3) and the customer information providing server (2) according to the present invention is a wired / wireless communication network and can be constructed in various interface environments, network environments and flat form environments. For example, the member store terminal (3) accesses the website provided by the customer information providing server (2) by the web browser method and receives customer management information, or the client of the member store terminal (3) by the dedicated application method. The program can receive the customer management information from the customer information providing server (2).

  Through the above-described technical components of the present invention, the operator of the customer information providing system (1) can obtain the following profit sources by operating the customer information providing server (2). i) The first is the profit obtained by providing customer management information to the member store side, ii) The second is the accumulation of member store use information of all customers who used the member store, and the creation of statistical materials, the statistics Profits obtained by providing the materials as consulting materials, iii) The third benefit is obtained by statistically providing and providing the customer's member store usage data generated by the customer using the entire member store to the individual customer.

  In particular, in the process in which the customer information providing server (2) extracts customer purchase patterns from member store usage information and generates customer management information, the customer management information analyzes member store use information and relates to customer purchase patterns. It is characterized by information extracted from characteristics. Customer management information provided to member stores that request customer information is classified into customer management information related to the member store, customer management information related to the member store classified in the same industry of the member store, and a different industry from the member store. It is characterized by providing customer management information related to member stores.

  Hereinafter, the technical features of the present invention will be described with reference to FIGS. To assist in understanding the technical configuration of the present invention, a member store in the clothing industry is taken as an example.

  FIG. 2 is an information flow diagram of the customer information providing system (1) corresponding to an example of the present invention.

  The customer visits the member store and presents the customer authentication means (4) to the member store. The member store terminal (3) requests the customer information by transferring the customer ID and member store ID acquired from the customer authentication means (4) to the customer information providing server (2).

  The customer information providing server (2) generates customer management information using the customer's member store usage information received from the member store terminal (3). The member store usage information includes a plurality of items assigned by customer ID, member store ID, member store visit time, product purchase time, stay time, product name, product price, product with interest, customer requirements and product characteristics. Include product detail items composed of

  The above-described product detail items are important items for determining customer preference products and recommended products. For example, at merchants in the clothing industry, product detail items related to the entire product include product category (shirts, trousers, jackets, etc.), size, color, style (formal, semi-casual, casual), price range (expensive, medium price, low price) ) Etc. So, when the customer repeatedly purchases clothing products, the item values that match each other are accumulated to extract the preferred product detail items that have a high frequency, and the products that match the preferred product detail items are extracted. Thus, it is possible to predict a recommended product that matches the purchase preference of the customer. Therefore, member stores can carry out marketing activities that can recommend recommended products carefully selected from objective and reliable analysis.

  The customer management information generated by the customer information providing server (2) analyzing from the member store usage information includes the customer name, age, customer classification item, number of visits to the member store and the last visit date, and number of visits to all member stores. And basic information including the date and time of the last visit; message information to merchants that analyzed customer purchase patterns; detailed information including product types preferred by the customer, merchant area, average staying time, average spending amount, and average visit time; In addition, a recommended product list of the corresponding member store extracted based on the favorite product detail items obtained by accumulating the product detail items of the member store usage information DB by item is included.

The table below shows conversion in which the customer information providing server (2) generates customer management information from customer member store usage information.

  The products that are interested in Table 1 indicate that the customer can be asked to ask or prefer a specific product, and the customer requirement is that the customer visits the member store and requests a service. This refers to a product that could not be made. If the customer's recent member store usage information contains a value, it is desirable to process it as message information and include it in the customer management information. It is also desirable to generate message information for the most frequently matched item among the data items of member store usage information. For example, if the product price as a result of analyzing the usage information of all the members of the customer is frequently matched with the expensive price, the message information “This customer likes the expensive product” is generated in the message information. .

  In particular, it is desirable that customer management information generated by the customer information providing server (2) by analyzing customer purchase patterns is classified in detail. As classification criteria, the main category industry belonging to the same industry, the subcategory industry belonging to similar related industries, and other category industries are registered in the customer information providing server (2). Each category desirably registers at least one business type, but if not registered, a default category designated by the customer information providing server (2) is designated.

  For example, if the member store is a casual clothing store, the main category industry is set to “casual clothing”, the subcategory industry is set to “clothing industry” and “fast food” in the customer information provision server (2), according to the customer management information classification method. Register other category industries as "Restaurant". The merchant then manages the customer management information analyzed by the merchant usage information used by all the merchants belonging to the casual clothing store by the specific customer, and the customer management information analyzed by the merchant usage information corresponding to the clothing industry and fast food. The customer management information analyzed based on the member store usage information corresponding to the restaurant is provided. Therefore, if a specific customer who visits a merchant through the provision of categorized customer management information has a small number of usages to the merchant in the main category industry, they will be provided with customer management information corresponding to other industries and marketing materials. There is a merit that can be referred as. In the case of new member stores, since the number of customers who use their own member stores is small, customer management information analyzed based on the data of customers using other member stores in the same industry can be provided and used as marketing materials. There are also benefits.

  It is also desirable to provide customer management information relating to customer groups belonging to the same customer category that is classified as being similar to the customer's purchase pattern. For example, a member store provides customer management information analyzed from member store usage information about a customer group having the same customer classification item as the customer currently visiting among the customers who visited the member store together with the customer management information by category industry described above. get. Customer management information based on the same customer classification items is generated based on the customer classification distribution for customers using specific merchants, so it is possible to understand what is the most popular product from a specific customer segment There are advantages.

  The customer management information generated in this way is provided from the customer information providing server (2) to the member store terminal (3) and displayed on the screen. Thereby, the member store owner can provide a service that matches the purchase preference of the customer based on the customer management information displayed on the screen.

  When a customer offers a service based on customer-specific information from a member store and purchases a product and pays a price, the member store representative opens an input screen on the member store terminal (3), and the service usage status of the customer After confirming the entered member store use information, select the registration button. The member store usage information is not always generated only when the customer purchases the product, and the member store use information can be registered even if the customer has viewed the product for a while without purchasing the product.

  FIG. 3 illustrates the structure of the customer information providing server (2) corresponding to an example of the present invention.

  The customer information providing server (2) corresponding to an example of the present invention includes a customer member managing unit (21), a member store member managing unit (22), a customer managing information providing unit (23), and a customer managing information generating unit (24). And a usage information receiving unit (25).

  The above-mentioned customer member management unit (21) receives the customer membership request requested through the network, and requests customer personal information input and customer authentication means to select and transfer the customer's personal information (customer ID, customer authentication means, address, resident registration number, preference member store, etc.) are stored in the customer information DB (211).

  The member store member management unit (22) receives the member store membership request from the member store terminal (3), and the member store ID, address, member store type, The member store information including the main category industry, sub category industry, and other category industries is transferred and stored in the member store information DB (221). Further, product information including a plurality of product detail items assigned according to the member store ID, product name, product code and the above-mentioned product characteristics is received from the member store staff and stored in the product information DB (222).

  The customer management information providing unit (23) receives a customer information request including a customer ID and a member store ID from the member store terminal (3), and generates and transmits customer management information regarding the member store and the customer. When the customer management information providing unit (23) receives the customer information request, the customer management information generating unit (24) uses the member store ID from the member store information DB (221) to store the main category industry, subcategory industry and Display other category industries. Next, using the customer ID, the member store usage information DB (251) is used to inquire member store use information corresponding to the member store corresponding to each category industry.

  The customer management information generation unit (24) refers to the customer information DB (211) with the customer ID, acquires personal information such as customer name, age, customer classification item, etc., and member store usage information classified by category. Basic information including the number of visits and the last visit date and time of all member stores, and the number of visits and the last visit date and time of all member stores is acquired from. In addition, detailed information including the product category preferred by the customer, the member store area, the average staying time, the average usage amount, and the average visiting time is acquired. In addition, the product detail items of the member store usage information classified by category are accumulated for each item, and the preference product detail items composed of the product detail items having a high cumulative frequency are extracted, and the product information DB (222) is referred to. Then, the product that most closely matches the preference product detail item is extracted and the recommended product list at the member store is constructed. The basic information, message information, detailed information, and recommended product list generated by the customer management information generation unit (24) inquiring the customer information DB (211), the member store use information DB (251), and the product information DB (222). The customer management information included is generated for each category industry, stored in the customer management information DB (241), and then transmitted to the member store terminal (3). Customer management information can be generated in real time upon receipt of a request for customer management information from a member store. Customer management information in real time immediately after receiving information from the member store use information receiving unit (25) due to a design change. It is also possible to generate customer management information collectively by periodic batch processing.

  The member store usage information receiving unit (25) described above is used by the member store staff whenever a customer purchases a product at a member store, asks about a product, or uses a member store such as window shopping. The member store use information input using the terminal (3) is received and stored in the member store use information DB (251).

  Hereinafter, the flow of the customer information providing method corresponding to an example of the present invention will be described with reference to FIG. 4 or FIG.

  FIG. 4 illustrates a flow of a customer information providing method corresponding to an example of the present invention.

  At the customer member subscription stage (S10), the customer information providing server (2) receives the membership subscription application from the customer, registers the customer personal information and the customer authentication means selected by the customer in the customer information DB (211), and makes the customer a member. Let them join.

  At the member store membership stage (S20), the customer information providing server (2) receives a member application from the member store, stores the member store information in the member store information DB (221), and joins the member store as a member.

  In the customer management information provision stage (S30), the customer information provision server (2) receives a customer information request from the member store terminal (3), introduces the customer's member store usage information, analyzes the customer's purchase pattern, and so on. Provide generated customer management information.

  In the member store usage information storage step (S40), the customer information providing server (2) receives customer member store use information transmitted from the member store terminal (3) and stores it in the member store use information DB (251). .

  FIG. 5 illustrates a detailed flow of the customer member subscription stage corresponding to an example of the present invention.

  In the member subscription request receiving stage (S11), the customer information providing server (2) receives a member subscription request from the customer. In the customer personal information registration / storage step (S12), the customer information providing server (2) receives the customer personal information input by the customer using the member subscription input screen and stores it in the customer information DB (211).

  Next, in the customer authentication means registration / storage stage (S13), the customer information providing server (2) requests the customer to select the customer authentication means and receives the member card, mobile phone or biometric authentication means selected by the customer and receives the customer. The information DB (211) is updated.

  FIG. 6 illustrates a detailed flow of a member store member joining stage corresponding to an example of the present invention.

  In the member subscription request receiving step (S21), the customer information providing server (2) receives the member subscription request of the member store from the member store terminal (3).

  In the member store information registration / storage step (S22), the customer information providing server (2) has member store information registered from the member store terminal (3) and stores it in the member store information DB (221).

  In the category industry registration / storage stage (S23), the customer information providing server (2) has the main category industry, subcategory industry and other category industry registered from the member store terminal (3), and the member store information DB (221). Update.

  In the merchandise information registration / storage stage (S24), the customer information providing server (2) has the merchandise terminal terminal (3) register the merchandise information regarding the entire merchandise sold at the merchant, and stores it in the merchandise information DB (222). To do.

  FIG. 7 illustrates a detailed flow of the customer management information provision stage corresponding to an example of the present invention.

  In the customer information request receiving step (S31), the customer information providing server (2) requests the customer information including the customer ID and the member store ID given to the customer authentication means (4) presented by the customer from the member store terminal (3). Receive.

  In the member store information inquiry stage (S32), the customer information providing server (2) inquires the member store information DB (221) with the member store ID to inquire about the main category industry, the subcategory industry, and other category industries.

  In the member store use information inquiry step (S33), the customer information providing server (2) inquires from the member store use information DB for the customer ID and customer member store use information that matches the category industry inquired in step (3-2). .

  In the customer management information generation stage (S34), the customer information providing server (2) determines the product classification, merchant area, and average stay that the customer prefers from the individual merchant use information classified by category industry in stage (3-2). Generate customer management information including the recommended merchandise list of the corresponding member store extracted from the merchandise information DB (222) based on the preference merchandise detail items obtained by accumulating time, average usage amount, average visit time and product detail items by item save.

  In the customer management information transfer stage (S35), the customer information providing server (2) transfers the customer management information generated for each category industry to the member store terminal (3). Accordingly, the member store manager can recommend a product that the customer likes based on the customer management information displayed on the screen of the member store terminal (3) and provide a customer satisfaction service that matches the purchase preference of the customer.

  FIG. 8 illustrates a detailed flow of providing customer management information regarding a customer group having the same purchase pattern as a customer to a member store corresponding to an example of the present invention.

  In the customer category item inquiry stage (S36), the customer information providing server (2) inquires the customer category item of the customer from the customer information DB (211) with the customer ID.

  In the customer group inquiry stage (S37), the customer information providing server (2) inquires the customer group identical to the customer classification item inquired in the stage (S36) from the customer information DB, extracts the customer ID, and generates a customer group table. To do.

  In the customer group member store usage information inquiry step (S38), the customer information providing server (2) uses the customer group customer ID and member store ID recorded in the customer group table generated in step (S37) as the member store use information DB. The member group usage information of the customer group is inquired from (251).

  In the group customer management information generation step (S39), the customer information providing server (2) generates group customer management information from the member store use information inquired in step (S38).

  In the group customer management information transfer stage (S40), the customer management providing server (2) transfers the group customer management information generated in the stage (S39) to the member store terminal (3).

  Hereinafter, the customer management information displayed on the screen of the member store terminal (3) will be described with reference to FIG. 9 or FIG. In the above, we took an example of a clothing store, but this time it's an Italian restaurant.

  FIG. 9 illustrates a screen of a member store PC on which customer management information corresponding to an example of the present invention is displayed.

  When the customer visits the Italian restaurant, the member store requests the customer to provide the customer card, and the customer card presented by the customer is read into the card reader of the member store PC. The member store PC requests the customer information by transferring the customer ID and member store ID recognized from the customer card to the customer information providing server (2). The customer information providing server (2) uses the customer ID and the member store ID to generate customer management information and transmits it to the member store PC. The customer management information is displayed for each item on the screen of the member store PC. .

  In the basic information column at the top of the screen, personal information of customers and member stores is displayed. The customer classification items in the basic information column are determined based on the frequency of member store use, the price range of purchased products, the sex of the customer, and the age.

  In the message column at the center of the screen, a message is formed for items that match the item values of the specific data with a high frequency in the process in which the customer management providing server (2) analyzes the member store usage information. On the screen, it can be seen that the frequency of the item values of “quiet” and “relaxation” is high in the item value of the atmosphere item of the sales floor as a product detail item in the customer's member store usage information. In the “message information” title display column of the screen, “main”, “sub”, “other” and “same customer group” tabs are displayed. When an individual tab is pressed, the basic information, message information, and detailed information on the screen are switched to the contents of customer management information related to the main category industry, subcategory industry, other category industry, and the same customer group.

  In the detailed information column at the bottom of the screen, information representing the customer's purchasing habits generated from the customer's member store usage information is displayed.

  At the member store, the customer management information displayed on the screen is confirmed, and when the customer prefers the window, he / she guides the smoking seat and prepares to receive the order.

  FIG. 10 illustrates a screen of a mobile terminal for ordering at a member store on which customer management information corresponding to an example of the present invention is displayed. The ordering portable terminal is a wired / wireless portable terminal that is used by a store clerk to carry an order from a customer while carrying it in a member store.

  In FIG. 9, the member store PC that has received the customer management information from the customer information providing server (2) transfers the customer management information with the ordering portable terminal connected by wire or wireless. The member store clerk can provide the customer service more actively by recommending the customer's favorite dishes and recommended dishes displayed on the terminal.

  When the customer accounts after the meal at the member store, the member store inputs details of the customer's use of the member store, and the entered member store use information is transmitted from the member store PC to the customer management providing server (2).

  In addition, customer requests and periodic member store usage information are transmitted to the customer terminal, and the customer is provided with detailed breakdowns (visit date, meal cost, menu, seat, calories, etc.) regarding the customer's member store usage.

  As described above, an embodiment of a customer information providing system and method for providing customer management information of a member customer to a member store according to the present invention is configured. Although the present invention has been described with reference to a limited embodiment and drawings, the present invention is not limited thereto, and is described below as a technical idea of the present invention by a person having ordinary knowledge in the technical field to which the present invention belongs. It goes without saying that various modifications and variations are possible within the equivalent scope of the claims.

  A customer information providing system and method for providing customer management information of a member customer to a member store according to the present invention includes: customer management information generated by the information provision management server using a customer's member store use information to generate a customer purchase pattern; By providing to member member stores, member stores have a marketing effect that can provide customer-specific services based on the customer's purchasing style.

  In addition, member stores can be provided with customer management information analyzed from various perspectives such as customer management information related to their own stores, customer management information regarding other member stores of the same industry, and customer management information regarding member stores of other industries. Therefore, existing member stores can provide specialized services by regular customers, and new member stores are customers generated by analyzing member store usage information of customers used in other member stores of the same industry or member stores of other industries. Provide management information.

  In addition, the member stores can provide product management based on customer preference trends by receiving customer management information related to customer groups having a certain purchasing pattern as well as customer management information of the same industry and other industries.

Explanation of symbols

1: Customer information providing system 2: Customer information providing server 3: Member store terminal 4: Customer authentication means 21: Customer member managing unit 22: Member store member managing unit 23: Customer management information providing unit 24: Customer management information generating unit 25: Member store management information receiving unit 211: Customer information DB
221: Member store information DB 222: Product information DB
241: Customer management information DB 251: Member store use information DB

Claims (14)

At a member store visited by a customer, a customer information providing system that provides customer management information in real time to member store terminals by analyzing and generating member store use information used by customers on all member stores over a wired / wireless network. Customer authentication means presented to prove membership;
The customer authentication means described above is presented by the customer, the customer management information obtained by analyzing the customer's purchase pattern is transmitted by receiving the customer information request, and the member store usage information generated by the customer using the member store is transferred. A member store terminal; and the above-mentioned member store terminal transmits and receives data via the network and analyzes the customer's purchase preference style from the above-mentioned member store use information received from the above-mentioned member store terminal. The management information is stored and configured to include a customer information providing server that transfers the customer management information at the member store terminal.
A customer information providing system characterized in that customer management information generated by analyzing and generating member store use information used by a customer for all member stores is provided in real time by a member store terminal. As described in item 1,
The above customer information providing server
Plurality assigned by the above-mentioned member store terminal by customer ID, member store ID, member store visit time, product purchase time, stay time, product name, product price, product with interest, customer requirements and product characteristics Customer information provision characterized by receiving the above-mentioned member store use information including product detail items composed of individual items, storing it in the member store use information DB, and using it as analysis data for the above-mentioned customer management information system. As described in item 1,
The above customer information providing server
Receive the customer information request from the above-mentioned member store terminal, analyze the member store use information stored in the member store use information DB,
Basic information including customer name, age, customer category, number of visits and last visit date of the member store, and visit number and last visit date of all member stores;
Message information analyzing customer purchase patterns to member stores;

Generating and transferring customer management information including the recommended product list of the corresponding member store extracted based on the preference product detail items obtained by accumulating the product detail items of the member store usage information DB by item. A featured customer information provision system. As described in item 1,
The above customer information providing server
You can register at least one main category industry corresponding to the same type of industry of the above-mentioned member store from the above-mentioned member store terminal, sub-category industry and other category industry corresponding to the similar related industry of the above-mentioned member store,
When providing the above customer management information, the main category customer management information analyzed based on the entire member store usage information belonging to the above main category industry, and the sub category customer management information analyzed based on the entire member store usage information belonging to the above sub category industry And other category customer management information analyzed based on usage information of all member stores belonging to the other category industries and providing them together by separating by category

A featured customer information provision system. As described in item 1 or item 4,
The above customer information providing server
A member store member management unit that receives a member registration request from the member store terminal and receives and stores member registration information, industry category information, and product information;
A member store information DB that stores the member store information including the member store ID, address, member store industry, main category industry, subcategory industry, and other category industries received by the member store member management unit;
The merchandise store management section stores the merchandise information including a merchant ID, merchandise name, merchandise code and a plurality of merchandise details assigned according to the characteristics of the merchandise. Product information DB;
A customer management information provider that receives a customer information request from the member store terminal and transfers customer management information generated for the member store that the customer is currently visiting;
When the above customer management information providing unit receives the above customer information request, the customer's entire member store usage information is inquired from the member store use information DB, and analyzed according to the main category industry, subcategory industry, and other category industries of the relevant store. A customer management information generating unit that generates and stores the customer management information including basic information, message information, detailed information, and a recommended product list, and transfers the generated customer management information to the customer management information providing unit;
A customer management information DB for storing the customer management information generated by the customer management information generation unit;
A member store use information receiving unit for receiving and storing the member store use information generated when the customer uses the member store from the member store terminal; and

A customer information providing system comprising a DB. As described in item 1,
The above customer information providing server
The group customer management information generated by analyzing the member store usage information when the same customer group as the customer classification item of the customer uses the above member store is additionally transferred in the above member store terminal. Customer information provision system. As described in item 1,
The above customer information providing server
A customer information providing system characterized by periodically providing member terminal usage information for all member stores used by member customers and statistical information for the member store usage information to the customer terminal. As described in item 1,
The above customer authentication means
A customer information providing system comprising a membership card, a mobile phone, and biometric authentication means. As described in item 1,

A customer information providing system including restaurants, clothing stores, department stores, cosmetic stores, beauty salons, book stores, and the like. The customer information providing method of the customer information providing server that analyzes the member store usage information that the customer used for all member stores and provides the customer management information generated in the customer's purchase pattern in real time,
(1) A stage in which a customer information providing server receives a membership application from a customer, stores the customer's personal information, registers customer authentication means selected by the customer, and joins the customer as a member;
(2) The above customer information providing server receives a member application from a member store, stores member store information including the member store type and product information, and joins the member store as a member;
(3) The customer information providing server receives a customer information request from the member store terminal and inquires the customer's member store usage information, and determines the customer's purchase pattern based on the member store type and product information. Analyzing and generating and providing customer management information including a recommended merchandise list of the corresponding member store; and (4) a customer ID, a member store ID, and the customer information providing server transferred from the member store terminal, Customer's visit time including merchant visit time, product purchase time, stay time, product name, product price, product with interest, customer requirements and product detail items composed of multiple items assigned by product characteristics A method for providing customer information, comprising a step of receiving and storing member store use information. In item 10,
Step (1) above is
(1-1) The customer information providing server receives a customer membership request from the customer;
(1-2) a step in which the customer information providing server registers and stores the customer's personal information from the customer; and (1-3) at least the customer information providing server has selected as the customer authentication means by the customer. A customer information providing method comprising a step of registering and storing at least one member card, mobile phone or biometric authentication means. In item 10,
The above stage (2)
(2-1) The customer information providing server receives a member store membership request from the member store terminal;
(2-2) a stage in which the customer information providing server registers and stores member store information from the member store;
(2-3) a stage in which the customer information providing server registers and stores a main category industry, a subcategory industry and other category industries from a member store terminal; and (2-4) the customer information providing server is the member store. A method for providing customer information, comprising a step of registering and storing product information regarding a product to be sold on the market. In item 10,
Step (3) above is
(3-1) The customer information providing server receives a customer information request including a customer ID and a member store ID given to a customer authentication means presented by a customer from the member store terminal;
(3-2) A stage in which the customer information providing server inquires the member store information DB with the member store ID and inquires about the main category industry, sub-category industry, and other category industries;
(3-3) A step of inquiring from the member store use information DB of the member store use information of a customer that matches the customer ID and the category industry inquired in step (3-2) above by the customer information providing server;
(3-4) Product classification, merchant area, average staying time, average spending amount, average visit time, and the like that the customer prefers from the member store use information classified by category industry by the customer information providing server. Generating and storing customer management information including a recommended merchandise list of the corresponding member store extracted from the merchandise information DB based on the favorite merchandise detail items obtained by accumulating the merchandise detail items by item; and (3-5) the above customer A customer information providing method comprising the step of transferring the customer management information generated by the information providing server to the member store terminal. Item 10 or Item 13,
Step (3) above is
(3-6) A stage in which the customer information providing server inquires a customer classification item of the customer from the customer information DB;
(3-7) a step in which the customer information providing server makes an inquiry from the customer information DB for the same customer group as the customer classification item;
(3-8) a step in which the customer information providing server inquires the member store use information of the customer group from the member store use information DB for the customer ID and member store ID of the customer group;
(3-9) The customer information providing server includes the product field, member store area, average stay time, average usage amount, average visit time, and product detail items that the customer group likes from the member store usage information. Generating group customer management information including a recommended merchandise list of the corresponding member store extracted from the merchandise information DB based on the preference item detail items accumulated separately; and (3-10) the customer information providing server includes the group A customer information providing method comprising a step of transferring customer management information to the member store terminal.

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