JP2009181272A - System and method for recommending at store front - Google Patents
System and method for recommending at store front Download PDFInfo
- Publication number
- JP2009181272A JP2009181272A JP2008018834A JP2008018834A JP2009181272A JP 2009181272 A JP2009181272 A JP 2009181272A JP 2008018834 A JP2008018834 A JP 2008018834A JP 2008018834 A JP2008018834 A JP 2008018834A JP 2009181272 A JP2009181272 A JP 2009181272A
- Authority
- JP
- Japan
- Prior art keywords
- information
- individual
- terminal
- server
- product
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Landscapes
- Cash Registers Or Receiving Machines (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
本発明は、店頭で顧客に商品を勧める技術に関する。 The present invention relates to a technique for recommending a product to a customer at a store.
本願出願人は、特願２００６−２６２０１３及び特願２００６−２６２２５０で、実際に来店した顧客のみにキャンペーンに応募することを可能とすることにより、顧客の来店を促進するシステムの出願をした。 In the Japanese Patent Application Nos. 2006-262013 and 2006-262250, the applicant of the present application has applied for a system that promotes customer visits by allowing only customers who actually visit the store to apply for the campaign.
ところで、このようなシステムにより顧客が来店したとしても、店頭で顧客に商品を勧めることは、従来から、店員が行っている。 By the way, even if the customer visits the store by such a system, the store clerk has conventionally recommended the product to the customer at the store.
そのため、実際にどの程度購買に結び付くかは店員のスキルに依存し、スキルの高い店員を揃えるのに掛かる人件費も大変なものになる。 For this reason, the actual purchase amount depends on the skills of the store clerk, and the labor cost required to prepare highly skilled store clerk is also great.
本発明は斯かる背景に鑑みてなされたもので、実際の購買に結び付くように店頭で顧客に商品を勧めることを低コストで行えるようにすることを課題とする。 This invention is made | formed in view of such a background, and makes it a subject to make it possible to recommend goods to a customer at a shop at low cost so that it may lead to actual purchase.
本発明において上記課題を解決するために、まず請求項１の発明では、各店内に設置されＩＣカードリーダを有する端末と、各商品の詳細情報、各個人を特定する情報、各個人の過去購入履歴情報、各個人の端末上での操作情報、メーカーや流通の販売優先順位、商品在庫情報を保存し管理するデータベースを有するサーバとを備え、サーバと端末とがネットワークに接続されるシステムであって、
端末は、ＩＣカードから読み取った個人を特定する情報をサーバに送信する手段と、サーバからお勧め商品の情報を受信する手段と、受信したお勧め商品の情報を表示する手段とを有し、
サーバは、端末から個人を特定する情報を受信する手段と、受信した個人を特定する情報が示すこの個人の過去購入履歴情報、この個人の端末上での操作情報、他の消費者の過去購入履歴及び端末上での操作情報、メーカーや流通の販売優先順位情報、商品在庫情報を、データベースから読み出し、これら情報を加味して、この個人の購入確率が高い商品を選定する手段と、選定した商品の情報をデータベースから読み出しお勧め商品の情報として端末に送信する手段とを有することを特徴とする店頭レコメンドシステムとしたものである。
In order to solve the above-mentioned problems in the present invention, first, in the invention of claim 1, a terminal having an IC card reader installed in each store, detailed information of each product, information for identifying each individual, past purchase of each individual This system includes a server having a database for storing and managing history information, operation information on each individual terminal, manufacturer and distribution sales priority, and product inventory information, and the server and terminal are connected to a network. And
The terminal has means for transmitting information identifying the individual read from the IC card to the server, means for receiving recommended product information from the server, and means for displaying the received recommended product information.
The server receives means for identifying an individual from the terminal, past purchase history information of the individual indicated by the received information for identifying the individual, operation information on the terminal of the individual, past purchases of other consumers The history and operation information on the terminal, manufacturer and distribution sales priority information, merchandise inventory information are read from the database, and this information is taken into account and a means for selecting a product with a high individual purchase probability. The store recommendation system includes means for reading product information from a database and transmitting the information to the terminal as recommended product information.
また請求項２の発明では、各店内に設置されＩＣカードリーダを有する端末と、各商品の詳細情報、各個人を特定する情報、各個人の過去購入履歴情報、各個人の端末上での操作情報、メーカーや流通の販売優先順位、商品在庫情報を保存し管理するデータベースを有するサーバとを備え、サーバと端末とがネットワークに接続されるシステムが実行する方法であって、
端末が、ＩＣカードリーダでＩＣカードから個人を特定する情報を読み取る工程と、
端末が、ＩＣカードから読み取った個人を特定する情報をサーバに送信する工程と、
サーバが、端末から個人を特定する情報を受信する工程と、
サーバが、受信した個人を特定する情報が示すこの個人の過去購入履歴情報、この個人の端末上での操作情報、他の消費者の過去購入履歴及び端末上での操作情報、メーカーや流通の販売優先順位情報、商品在庫情報を、データベースから読み出し、これら情報を加
味して、この個人の購入確率が高い商品を選定する工程と、
サーバが、選定した商品の情報をデータベースから読み出しお勧め商品の情報として端末に送信する工程と、
端末が、サーバからお勧め商品の情報を受信する工程と、
端末が、受信したお勧め商品の情報を表示する工程とを含むことを特徴とする店頭レコメンド方法としたものである。
Further, in the invention of claim 2, a terminal installed in each store and having an IC card reader, detailed information on each product, information for identifying each individual, past purchase history information for each individual, operation on each individual terminal A server having a database for storing and managing information, sales priorities of manufacturers and distribution, product inventory information, and a method executed by a system in which a server and a terminal are connected to a network,
A step of reading information identifying an individual from an IC card by an IC card reader;
A step in which a terminal transmits information identifying an individual read from an IC card to a server;
A server receiving information identifying an individual from a terminal;
This personal past purchase history information indicated by the server identifying information received by the server, operation information on this individual's terminal, past purchase history of other consumers and operation information on the terminal, manufacturer and distribution information Sales priority information, product inventory information is read from the database, taking into account this information, selecting a product with a high probability of purchase for this individual,
The server reads the selected product information from the database and sends it to the terminal as recommended product information;
A process in which the terminal receives information on recommended products from the server;
The terminal recommending method is characterized in that the terminal includes a step of displaying the received recommended product information.
本発明は、実際の購買に結び付くように店頭で顧客に商品を勧めることを低コストで行えるという効果がある。 The present invention has an effect that it is possible to recommend a product to a customer at a store at a low cost so as to lead to actual purchase.
以下に、本発明の店頭レコメンドシステムについて、最良の一実施形態を説明する。 The best embodiment of the store recommendation system of the present invention will be described below.
本発明の店頭レコメンドシステムは、図１に示すように、サーバと、各店内に設置された端末とを備え、これらサーバと各端末とがネットワークに接続されるものである。 As shown in FIG. 1, the store recommendation system of the present invention includes a server and terminals installed in each store, and these servers and each terminal are connected to a network.
このネットワークには、各店内に設置されたＰＯＳ（Ｐｏｉｎｔ ｏｆ ｓａｌｅ）システムも接続される。 A POS (Point of sale) system installed in each store is also connected to this network.
サーバは、データベースを有し、このデータベースにより、各商品の詳細情報、各個人を特定する情報、各個人の過去購入履歴情報、各個人の端末上での操作情報、メーカーや流通の販売優先順位、商品在庫情報などを保存し管理する。 The server has a database. By this database, detailed information on each product, information for identifying each individual, past purchase history information for each individual, operation information on each individual's terminal, sales priority of manufacturers and distribution Store and manage product inventory information.
各店内に設置されたＰＯＳシステムは、各店における商品売上情報、商品在庫情報などをサーバに提供する。サーバは、各店における商品売上情報から、各個人の過去購入履歴情報を得る。 The POS system installed in each store provides the server with product sales information, product inventory information, etc. at each store. The server obtains past purchase history information of each individual from the product sales information at each store.
端末は、タッチパネルモニターと、ＩＣカードリーダとを有する。ＩＣカードリーダは、ＩＣカードから、このＩＣカードが記憶している個人を特定する情報を読み取るものである。ＩＣカードには、例えば、携帯電話、Ｆｅｌｉｃａ、流通カードなどがある。個人を特定する情報は、携帯電話の場合は例えば電話番号であり、Ｆｅｌｉｃａの場合は例えばＦｅｌｉｃａＩＤであり、流通カードの場合は例えば会員番号である。 The terminal has a touch panel monitor and an IC card reader. The IC card reader reads information identifying an individual stored in the IC card from the IC card. Examples of the IC card include a mobile phone, Felica, and a distribution card. The information for identifying an individual is, for example, a telephone number in the case of a mobile phone, a Felica ID in the case of Felica, and a member number in the case of a distribution card, for example.
以下に、本発明の店頭レコメンドシステムでなされる処理の流れの例を、ＳＴＥＰ１〜１０の順に説明する。 Below, the example of the flow of the process performed with the shop front recommendation system of this invention is demonstrated in order of STEP1-10.
ＳＴＥＰ１；
顧客が、端末のＩＣカードリーダに、ＩＣカードをかざすと、端末は、ＩＣカードリーダで、ＩＣカードから、個人を特定する情報を読み取り、端末のメモリに記憶する。
STEP1;
When the customer holds the IC card over the IC card reader of the terminal, the terminal reads the information for identifying the individual from the IC card with the IC card reader and stores it in the memory of the terminal.
ＳＴＥＰ２；
顧客が、端末を操作して、興味のある商品の詳細情報を、ネットワークを介してサーバから取得すると、端末は、端末上での操作情報を、購入には結び付かないが興味を持った内容として、端末のメモリに記憶する。
STEP2;
When the customer operates the terminal and obtains detailed information about the product of interest from the server via the network, the terminal does not connect the operation information on the terminal to the purchase but is interested Is stored in the memory of the terminal.
ＳＴＥＰ３；
端末は、ネットワークを介して、個人を特定する情報と端末上での操作情報とを、サーバに送信し、直ちに端末のメモリから削除する。
STEP3;
The terminal transmits information for identifying an individual and operation information on the terminal to the server via the network and immediately deletes the information from the memory of the terminal.
この際、ＩＣカードから読み取った個人を特定する情報と、サーバに送信する個人を特定する情報とは異なる種類のものであっても良い。例えば、電話番号と会員番号との対応表を端末のメモリに記憶しておき、端末は、この対応表を参照して、携帯電話から読み取った電話番号に対応する会員番号を、サーバに送信しても良い。 At this time, the information for identifying the individual read from the IC card and the information for identifying the individual to be transmitted to the server may be different types. For example, a correspondence table between telephone numbers and member numbers is stored in the memory of the terminal, and the terminal refers to the correspondence table and transmits the member number corresponding to the telephone number read from the mobile phone to the server. May be.
ＳＴＥＰ４；
サーバは、ネットワークを介して、端末から、個人を特定する情報と端末上での操作情報とを、受信する。
STEP4;
The server receives information for identifying an individual and operation information on the terminal from the terminal via the network.
ＳＴＥＰ５；
サーバは、受信した個人を特定する情報とデータベースに保管されている個人を特定する情報とを照合する。
STEP5;
The server collates the received information specifying the individual with information specifying the individual stored in the database.
ＳＴＥＰ６；
照合の結果、一致するものがある場合、サーバは、受信した端末上での操作情報を、受信した個人を特定する情報が示すこの個人のものとして、データベースに保管する。
STEP6;
If there is a match as a result of the collation, the server stores the received operation information on the terminal in the database as that of the individual indicated by the information specifying the received individual.
ＳＴＥＰ７；
サーバは、受信した個人を特定する情報が示すこの個人の過去購入履歴情報、この個人の端末上での操作情報、他の消費者の購買情報（過去購入履歴及び端末上での操作情報）、メーカーや流通の販売優先順位情報、商品在庫情報などを、データベースから読み出し、これら情報を加味して、この個人の購入確率が高い商品を選定する。
STEP7;
The server includes the past purchase history information of the individual indicated by the received information for identifying the individual, operation information on the terminal of the individual, purchase information of other consumers (past purchase history and operation information on the terminal), The sales priority order information of the manufacturer and distribution, the product inventory information, etc. are read from the database, and these items are taken into consideration and a product with a high individual purchase probability is selected.
ＳＴＥＰ８；
サーバは、選定した商品の情報をデータベースから読み出し、「お勧め商品」の情報として、ネットワークを介して端末に送信する。
STEP8;
The server reads information on the selected product from the database, and transmits the information as “recommended product” to the terminal via the network.
ＳＴＥＰ９；
端末は、ネットワークを介して、サーバから、「お勧め商品」の情報を受信する。
STEP9;
The terminal receives “recommended product” information from the server via the network.
ＳＴＥＰ１０；
端末は、受信した「お勧め商品」の情報を画面上で表示する。
STEP10;
The terminal displays the received “recommended product” information on the screen.
Claims (2)
端末は、ＩＣカードから読み取った個人を特定する情報をサーバに送信する手段と、サーバからお勧め商品の情報を受信する手段と、受信したお勧め商品の情報を表示する手段とを有し、
サーバは、端末から個人を特定する情報を受信する手段と、受信した個人を特定する情報が示すこの個人の過去購入履歴情報、この個人の端末上での操作情報、他の消費者の過去購入履歴及び端末上での操作情報、メーカーや流通の販売優先順位情報、商品在庫情報を、データベースから読み出し、これら情報を加味して、この個人の購入確率が高い商品を選定する手段と、選定した商品の情報をデータベースから読み出しお勧め商品の情報として端末に送信する手段とを有することを特徴とする店頭レコメンドシステム。 Terminals installed in each store with IC card readers, detailed information on each product, information for identifying each individual, past purchase history information for each individual, operation information on each individual's terminal, manufacturer and distribution sales priority A server having a database for storing and managing ranking and product inventory information, wherein the server and the terminal are connected to a network,
The terminal has means for transmitting information identifying the individual read from the IC card to the server, means for receiving recommended product information from the server, and means for displaying the received recommended product information.
The server receives means for identifying an individual from the terminal, past purchase history information of the individual indicated by the received information for identifying the individual, operation information on the terminal of the individual, past purchases of other consumers The history and operation information on the terminal, manufacturer and distribution sales priority information, merchandise inventory information are read from the database, and this information is taken into account and a means for selecting a product with a high individual purchase probability. A store recommendation system comprising means for reading product information from a database and transmitting the information as recommended product information to a terminal.
端末が、ＩＣカードリーダでＩＣカードから個人を特定する情報を読み取る工程と、
端末が、ＩＣカードから読み取った個人を特定する情報をサーバに送信する工程と、
サーバが、端末から個人を特定する情報を受信する工程と、
サーバが、受信した個人を特定する情報が示すこの個人の過去購入履歴情報、この個人の端末上での操作情報、他の消費者の過去購入履歴及び端末上での操作情報、メーカーや流通の販売優先順位情報、商品在庫情報を、データベースから読み出し、これら情報を加味して、この個人の購入確率が高い商品を選定する工程と、
サーバが、選定した商品の情報をデータベースから読み出しお勧め商品の情報として端末に送信する工程と、
端末が、サーバからお勧め商品の情報を受信する工程と、
端末が、受信したお勧め商品の情報を表示する工程とを含むことを特徴とする店頭レコメンド方法。 Terminals installed in each store with IC card readers, detailed information on each product, information for identifying each individual, past purchase history information for each individual, operation information on each individual's terminal, manufacturer and distribution sales priority A server having a database for storing and managing ranking and product inventory information, and a method executed by a system in which the server and the terminal are connected to a network,
A step of reading information identifying an individual from an IC card by an IC card reader;
A step in which a terminal transmits information identifying an individual read from an IC card to a server;
A server receiving information identifying an individual from a terminal;
This personal past purchase history information indicated by the server identifying information received by the server, operation information on this individual's terminal, past purchase history of other consumers and operation information on the terminal, manufacturer and distribution information Sales priority information, product inventory information is read from the database, taking into account this information, selecting a product with a high probability of purchase for this individual,
The server reads the selected product information from the database and sends it to the terminal as recommended product information;
A process in which the terminal receives information on recommended products from the server;
The store recommendation method characterized by including the process in which a terminal displays the information of the received recommended goods.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2008018834A JP2009181272A (en) | 2008-01-30 | 2008-01-30 | System and method for recommending at store front |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2008018834A JP2009181272A (en) | 2008-01-30 | 2008-01-30 | System and method for recommending at store front |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP2009181272A true JP2009181272A (en) | 2009-08-13 |
Family
ID=41035223
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2008018834A Pending JP2009181272A (en) | 2008-01-30 | 2008-01-30 | System and method for recommending at store front |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP2009181272A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112154488A (en) * | 2018-05-21 | 2020-12-29 | Nec平台株式会社 | Information processing apparatus, control method, and program |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001195641A (en) * | 2000-01-11 | 2001-07-19 | Japan Research Institute Ltd | Id card, card issuing device, and system and method for customer assistance using id card |
| JP2003131757A (en) * | 2001-10-26 | 2003-05-09 | Nippon Telegraph & Telephone West Corp | Charging station adaptable to data communication for portable information terminals, and data management program |
| WO2004008355A1 (en) * | 2002-07-10 | 2004-01-22 | Fujitsu Limited | Commodity purchase current analysis system |
| JP2004199237A (en) * | 2002-12-17 | 2004-07-15 | Nec Soft Ltd | Electronic merchandise display system |
| JP2006318191A (en) * | 2005-05-12 | 2006-11-24 | Hitachi Ltd | Commodity information provision system |
-
2008
- 2008-01-30 JP JP2008018834A patent/JP2009181272A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2001195641A (en) * | 2000-01-11 | 2001-07-19 | Japan Research Institute Ltd | Id card, card issuing device, and system and method for customer assistance using id card |
| JP2003131757A (en) * | 2001-10-26 | 2003-05-09 | Nippon Telegraph & Telephone West Corp | Charging station adaptable to data communication for portable information terminals, and data management program |
| WO2004008355A1 (en) * | 2002-07-10 | 2004-01-22 | Fujitsu Limited | Commodity purchase current analysis system |
| JP2004199237A (en) * | 2002-12-17 | 2004-07-15 | Nec Soft Ltd | Electronic merchandise display system |
| JP2006318191A (en) * | 2005-05-12 | 2006-11-24 | Hitachi Ltd | Commodity information provision system |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112154488A (en) * | 2018-05-21 | 2020-12-29 | Nec平台株式会社 | Information processing apparatus, control method, and program |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10719861B2 (en) | Systems and methods for controlling shelf display units and for graphically presenting information on shelf display units | |
| JP2018527662A (en) | Method and system for automatically reordering previously ordered items | |
| CN104170519A (en) | Smart device assisted commerce | |
| JP2013527548A (en) | Networked vending machines for the workplace or managed environment | |
| JP2014164353A (en) | Electronic receipt system, electronic receipt management server, commodity sales data processor, program, information processor and program | |
| TW200825972A (en) | Shelf management system and method | |
| CA2968557A1 (en) | Retail checkout systems and methods | |
| US11436559B2 (en) | Consumer purchasing assistant apparatus, system and methods | |
| JP7145606B2 (en) | Product purchase support system and program | |
| JP2009181272A (en) | System and method for recommending at store front | |
| JP7066921B1 (en) | Warehouse product sales system, method and program | |
| JP2010055316A (en) | Customer information management system | |
| JP5990303B2 (en) | Computer system for guaranteeing future purchase price of goods, method and program executed in the computer system | |
| KR20150003072A (en) | Method and apparatus for providing information on the recommendation of deal | |
| JP7022086B2 (en) | Information processing equipment, information processing methods and information processing programs | |
| CN109064154B (en) | Information transmission method and related device | |
| JP5244408B2 (en) | Product evaluation information management server and product evaluation information management system | |
| JP2006039651A (en) | Customer management system | |
| JP2015026133A (en) | Information processor, server and program | |
| TWI552097B (en) | Combined with the physical store and the network shopping process | |
| JP2017219994A (en) | Automatic selling system and automatic selling method | |
| KR101891246B1 (en) | Selling system and selling method using real code | |
| KR101809366B1 (en) | Portable Device for Easy Product Orders | |
| JP2017054390A (en) | Store management device and control method of the same | |
| US20180005268A1 (en) | Shopping and marketing method of an item for specific consumers |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| A621 | Written request for application examination |
Free format text: JAPANESE INTERMEDIATE CODE: A621 Effective date: 20101221 |
|
| A521 | Request for written amendment filed |
Free format text: JAPANESE INTERMEDIATE CODE: A523 Effective date: 20111216 |
|
| A977 | Report on retrieval |
Free format text: JAPANESE INTERMEDIATE CODE: A971007 Effective date: 20120531 |
|
| A131 | Notification of reasons for refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A131 Effective date: 20120605 |
|
| A521 | Request for written amendment filed |
Free format text: JAPANESE INTERMEDIATE CODE: A523 Effective date: 20120724 |
|
| A02 | Decision of refusal |
Free format text: JAPANESE INTERMEDIATE CODE: A02 Effective date: 20130115 |