JP2009098494A - Discount bar-code label and method of sticking the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a discount bar-code label that prevents forgetting to reduce the price of discount goods at a register and appeals the advertised goods to consumers for urging a desire to make purchase, and to provide a method of sticking the same. <P>SOLUTION: The label body of the discount bar-code label L2 comprising the label body 3 containing at least discount information and a blind part 4 integrally formed so as to project from the label body is sectioned into a price information display area 5 on which information, such as price can be printed on the surface and an advertisement information display area 2 on which advertisement information 45 can be printed. The blind part of a label base material formed so that the back sides of the price information display area and the blind part be adhesive layers and the back side of the advertisement information display area be without paste is adhered so as to cover a bar-code 41 containing the price information before the markdown of target goods to prevent reading of the price bar-code before markdown, and the advertisement information display area portion is pulled up and made standing. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

The present invention relates to a price-reduced price bar code label and a method for attaching the same, particularly in the retail distribution industry, for price reduction of products (also known as “markdown”, “closeout”, etc.) performed for customers. .

As a conventional price reduction barcode label and its attaching method, for example, one as shown in FIG. 11 is known (see Patent Document 1).
FIG. 11 is a plan view showing a state in which the reduced price barcode label L52 is attached to a part of the original sale price label L51. The original sale price label L51 is attached to a product not shown in the figure, and the product is placed on the surface thereof. A bar code 41 that includes useful information such as name (in the example shown, “Domestic cow shoulder boot”), processing date, expiry date, price, manufacturer, seller, etc., and price information before the price reduction is displayed. ing.
On the other hand, the reduced price barcode label L52 is a label body on which upper and lower two-level barcodes 42 (42a, 42b) including advertisement information 45 (in the illustrated example, “bargain”) are printed. 43 and a blindfold 44 integrally formed so as to protrude from the label main body 43. In addition to the upper and lower two-level bar code 42, the label main body 43 includes a price 46 after price reduction (example shown in the figure). In this case, “Price after discount 149 yen” is printed.
In order to mark down using the reduced price barcode label L52, as shown in the figure, the label main body 43 is placed along the edge of the original selling price label L51, and the blind portion 44 of the reduced price barcode label L52 is displayed. The pasting position is pasted so that the top portion of the barcode 41 of the price before the price reduction of the original selling price label L51 is covered and made unreadable. At this time, a strong adhesive is applied to the back surface of the reduced price barcode label L52 so that it is not easily peeled off when it is attached to a product. That is, it is difficult to perform so-called “illegal replacement” in which the price-reduced price barcode label L52 is peeled off and replaced with another product.
By the way, the reduced price bar code label L52 is easy to notice that the target product is a markdown (price reduction, parting out) product at the cash register, and includes price information before the price reduction of the original selling price label L51 as described above. The bar code 41 is displayed along the edge of the original selling price label L51 so that it cannot be read, and the original selling price label L51 and the reduced price bar code label L52 are pasted and displayed on the surface of the product not shown. When the target product is small (for example, “small amount pack”), there is a problem that it is difficult to see the contents of the product.
Furthermore, because it is attached to the product via an adhesive formed over the entire back surface to prevent “illegal re-paste”, the display has to be “flat” although it has the advantage of being difficult to peel off. The advertisement information 45 of this is difficult to appeal to consumers.

JP 2006-215236 A

The present invention has been made paying attention to the above-mentioned problems, and can prevent forgetting discounts at cash registers for price-reduced products (closed products), and appeal to consumers that they are advertising products. It is an object of the present invention to provide a price cut barcode label that can be urged and a method for attaching the barcode label.

The reduced price barcode label according to the present invention includes a label main body including at least price reduction price information and a blindfold portion integrally formed so as to protrude from the label main body. Is divided into a price information display area where information such as price can be printed on the surface and an advertisement information display area where advertisement information can be printed, and the back surface of the price information display area and the blindfold is an adhesive layer, In addition, the back surface of the advertisement information display area is free of glue.
Moreover, the label base material which comprises a label main body and a blindfold part can be produced with transparent PET resin.
Also, at least the advertisement information in the advertisement information display area can be colored and printed with a conspicuous ground color such as red or orange.
Further, the price information display area and the advertisement information display area can be partitioned by perforations.
Further, white coloring printing can be performed on the back surface of the price information display area.
In addition, a thermosensitive coloring layer can be formed at least on the surface of the price information display area.
The pressure-sensitive adhesive layer can be made of a material colored in white or gray.
Further, the price reduction barcode label attaching method according to the present invention includes a label price barcode label including a label body including at least price reduction price information, and a blindfold integrally formed so as to protrude from the label body. The label body is divided into a price information display area capable of printing information such as a price on a surface and an advertisement information display area capable of printing advertisement information, and the price information display area and The back of the blindfold is an adhesive layer, and the back of the advertising information display area is formed with no glue so that the blindfold of the label base is covered with a barcode including price information before the price reduction in the target product. Paste it to make it impossible to read the barcode of the price before the price cut, and raise the advertisement information display area part And wherein the door.

The reduced price barcode label of the present invention is attached to and displayed on the product through the adhesive layer formed on the back surface of the price information display area and the blindfold, and the advertisement information display area portion without glue on the product is displayed. Since it is erected, there is an effect that it becomes three-dimensional and conspicuous, and it is possible to have an advertising effect necessary for promoting the sales and purchase motivation of products to consumers.
Moreover, if the label base material is made of a transparent PET resin, the visibility is good even if the label base material covers the product.
Further, if at least the advertisement information in the advertisement information display area is colored and printed with a conspicuous ground color such as red or orange, the advertising effect of the product to the consumer is improved.
Also, if white color printing is applied to the back of the price information display area, even if barcodes are printed as price information, reading with a scanner can be performed without any trouble, and even when visible characters are printed. Visible without see-through.
Further, printing can be easily performed by forming a thermosensitive coloring layer at least on the surface of the price information display area.
In addition, if the adhesive layer is made of a material colored in white or gray, it can be read with a scanner even when a barcode is printed as price information, and it is transparent even when a visible character is printed. Visible without any problem.
Furthermore, the method for applying the price-reduced price barcode label according to the present invention is to apply the blindfolded part of the label base material to the target product before the price reduction via the adhesive layer formed on the price information display area and the backside of the blindfolded part. The bar code of the price before price reduction was made unreadable by attaching it to the bar code containing the price information of the price, and the advertisement information display area part was caused to stand up. In addition to making it unreadable, it has the effect of making the appeal necessary to promote the sales and purchase motivation of the product to consumers.

Hereinafter, an embodiment of a reduced price barcode label according to the present invention will be described with reference to FIGS.
In the following description, the same parts as those in the background art (prior art) are designated by the same reference numerals, and detailed description thereof is omitted.
FIG. 1 is a plan view showing a state in which a reduced price barcode label L2 according to the present invention is temporarily attached to a mount, and FIG. 2 is a schematic sectional view taken along the line II-II in FIG.
Mainly, as shown in FIG. 1, the reduced price barcode label L2 is temporarily attached to the long mount 1 so as to protrude from the rectangular label body 3 and the label body 3. And the blindfold 4 integrally formed.
The label body 3 includes an advertisement information display area 2 for printing / displaying the advertisement information 45 and a price information display area 5 for printing / displaying the barcode 42 and the reduced price 46, and protrudes from the label body 3. The blindfold 4 is integrally formed in the state.
Further, a perforation 6 is formed between the advertisement information display area 2 and the price information display area 5, and the advertisement information display area 2 and the price information display area 5 are partitioned and formed by the perforation 6. It is possible.
Next, mainly as shown in FIG. 2, the adhesive is applied to the back surface of the price information display area 5 in the label main body 3 and the back surface of the blindfold 4 formed so as to protrude from the price information display area 5. On the other hand, the back surface of the advertisement information display area 2 is free of glue, and is composed of the label main body 3, the blindfold 4, and the adhesive layer 7. The reduced price barcode label L2 as “label base material” is temporarily attached to the mount 1 via the adhesive layer 7. The reduced price barcode label (label base material) L2 is made of high-quality paper and can be printed by a printer with an ink ribbon (not shown).

Next, the printing state of the reduced price barcode label L2 will be described mainly with reference to FIG.
FIG. 3 is a plan view corresponding to FIG. 1 showing a state where the price-reduced price barcode label L2 temporarily attached to the mount 1 of FIG. 1 is printed by a printer not shown, and is a plain paper price-reduced price barcode. While the label L2a is transported in the transport direction F by a printer (not shown), the ink of the ink ribbon 9 (both shown by imaginary lines) is thermally transferred by the print head 8, and the advertisement information display area 2 In the illustrated example, the advertisement information 45 (in the illustrated example, “bargain”) is displayed. In the price information display area 5, the bar code 42 b including the price reduction information and the visually-reduced price 46 (in the illustrated example, “ "Price after discount 149 yen") is printed (L2b represents the price-reduced price barcode label after printing).

Next, the usage state of the reduced price barcode label L2 will be mainly described based on FIG.
The price-reduced price barcode label L2b (L2) after printing is peeled off from the mount 1, and the label body 3 is placed along the edge of the original selling price label L51 that is pasted and displayed on a product not shown, and the price-reduced price barcode The label L2 is affixed via the adhesive layer 7 so that the labeling position of the blindfold 4 covers and hides the leading portion of the bar code 41 of the price before the price reduction of the original selling price label L51. Further, the advertisement information display area 2 portion that is not glued on the back surface (the adhesive layer 7 is not formed) is bent along the perforation 6 to create a crease and to stand up.

As described above, the barcode 41 of the price before the price reduction of the original selling price label L51 is made unreadable by the blindfolded portion 4, and the adhesive layer 7 formed on the back surface of the price information display area 5 and the blindfolded portion 4 is attached. Since the price reduction barcode label L2 is pasted and displayed adjacent to the original sale price label L51, and the advertisement information display area 2 portion is set up for the product (not shown), it becomes three-dimensional and conspicuous. In addition, it can be swayed by a breeze, and can provide the advertising effect necessary to promote the sales and purchase motivation of products for consumers.
In addition, since the “label base material” is made of paper, is easy to bend and is easy to crease, the perforation 6 is not particularly necessary, but the perforation 6 may be useful for preventing “unauthorized reattachment” separately. it can. That is, the advertisement information display area 2 portion stands up, and there is a concern that the price-reduced price bar code label L2 may be easily peeled off when it is picked up with a finger, but the price information display area 5 and the blindfold through the adhesive layer 7 The part 4 is attached to a product (not shown) so as not to be easily peeled off, and a perforation 6 is provided between the advertisement information display area 2 and the price information display area 5 so as to be cut off. If a force is applied in the direction, the perforation 6 is cut off, so that “illegal re-paste” can be prevented.
Further, for the convenience of explanation, in the above embodiment, the back surface of the advertisement information display area 2 is described as “no glue”, but it is of course not limited to this, and a “pseudo adhesive layer” is used. Can do. That is, when it is temporarily attached to the mount 1, the reduced price barcode label L2 is wound together with the long mount 1 so that the reduced price barcode label L2 is not easily peeled off from the mount 1. However, once the “pseudo-adhesive layer” part is peeled off from the backing paper 1, the adhesive strength is lost, and this time, it is prevented from adhering to the backing paper 1 or a product (not shown) again. "Pseudo-adhesive paste killing" can be used.
Further, although the example in which the ink on the ink ribbon 9 is thermally transferred by the print head 8 when printing with the printer not shown in the figure on the price-reduced barcode label L2, the present invention is not limited to this. It is also possible to employ a so-called direct thermal system in which a “thermosensitive coloring layer” that develops color by heat is provided on the surface of the code label L2, and printing is performed by directly applying heat from the print head 8.

Next, another embodiment (second embodiment) will be described with reference to FIGS. 5 and 6.
In the following description, parts similar to those in the previous embodiment and background art (prior art) are designated by the same reference numerals, and detailed description thereof is omitted.
FIG. 5 is a plan view corresponding to FIG. 1 showing a state in which the reduced price barcode label L12 is temporarily attached to the mount 1, and FIG. 6 is a schematic cross-sectional view taken along line VI-VI in FIG.
The reduced price barcode label L2 of the previous embodiment is made of paper, whereas the reduced price barcode label L12 of the present embodiment uses a transparent PET resin as the “label substrate”. .
Mainly, as shown in FIG. 5, the reduced price barcode label L12 includes an advertisement information display area 12 for printing / displaying the advertisement information 45, and a price information display area for printing / displaying the barcode 42 and the reduced price 46. 15 is integrally formed with a label main body 13 provided with 15 and a blindfold 14 provided so as to protrude from the label main body 13.
The label body 13 is composed of an advertisement information display area 12 and a price information display area 15. The advertisement information display area 12 is preliminarily displayed with an advertisement display 45 (in the illustrated example, “bargain” in a prominent color such as red or orange). Product ") is colored and printed.
In addition, a perforation 16 is formed between the advertisement information display area 12 and the price information display area 15, and the advertisement information display area 12 and the price information display area 15 are partitioned and formed by the perforation 16 and cut. It is possible. Note that, at both end portions of the perforation 16, cut portions 11 that are deeply cut inward are formed.

Next, mainly as shown in the schematic sectional view of FIG. 6, on the back surface of the price information display area 15 in the label main body 13 and the back surface of the blindfold portion 14 formed so as to protrude from the price information display area 15. A white colored printed layer 18 is formed, and the surface of the colored printed layer 18 (between the mount 1) is an adhesive layer 7 to which an adhesive is applied. On the other hand, the back surface of the advertisement information display area 12 is in a state free of glue, and serves as a “label substrate” composed of the label body 13 and the blindfold 14, the colored printing layer 18, and the adhesive layer 7. The reduced price barcode label L12 is temporarily attached to the mount 1 via the adhesive layer 7.
Although illustration of markdown is omitted, in order to perform markdown (price reduction, parting) using the above-described barcode label L12, the barcode label L12 temporarily attached to the mount 1 is conveyed by a printer (not shown). Then, the print head 8 directly applies heat to the “label base material” to print the bar code 42b containing the price reduction information and the visually-reduced price 46 in the price information display area 15, and after printing, The price-reduced price barcode label L12 is peeled off from the mount 1, and the barcode 41 of the price before price reduction of the original selling price label L51 is pasted adjacently so as to be unreadable by the blindfold portion 14. Then, the advertisement information display area 12 is bent along the perforation 16 to make a crease, and is raised to stand.

As described above, since the advertisement information display area 12 in which the advertisement display 45 is printed in a prominent color such as red or orange is raised and displayed in advance, the advertising effect (appeal) of the product to consumers is further improved. To do.
Further, since the advertisement information display area 12 is made of a transparent PET resin except for a portion where the advertisement display 45 is printed, even if the crease returns and covers the surface of the product (not shown), Unlike the paper that obstructs the field of view, the product is easy to see through the watermark, so the visibility is good.
In addition, since the cut portions 11 are provided at both ends of the perforation 16, the advertisement information display area 12 is easy to be bent, and when it is attempted to perform “illegal replacement” by pulling the area 12 portion, it is easy to cut. is there.
The advertisement display 45 can be printed efficiently when the white colored printing layer 18 is applied to the back surface of the advertisement information display area 12 at the same time. In this case, the advertisement display 45 has reverse characters and reverse design.
It should be noted that the price information display area 15 of the transparent “label base material” and the white colored print layer 18 on the back surface of the blindfold 14 provide the bar code 42b and the price reduction in the area 15 via the print head 8. Even if the price 46 is printed, it is not transparent. Therefore, the barcode 42b is read by the scanner (not shown), the advertisement display 45 is visually checked, and the barcode 41 of the price 41 before the price reduction is blinded by the blindfold 14 (not read). It has no effect on what is possible.
About another structure, an effect | action, and an effect, detailed description is abbreviate | omitted since it is the same as that of previous embodiment.

Next, another embodiment (third embodiment) will be described with reference to FIGS.
In the following description, parts similar to those in the previous embodiment and background art (prior art) are designated by the same reference numerals, and detailed description thereof is omitted.
FIG. 7 is a plan view corresponding to FIG. 1 showing a state in which the reduced price barcode label L22 is temporarily attached to the mount 1, and FIG. 8 is a schematic cross-sectional view taken along line VIII-VIII in FIG.
The reduced price barcode label L22 of the present embodiment employs a transparent PET resin as the “label base material”, as in the second embodiment.
As shown in the figure, the reduced price barcode label L22 includes an advertisement information display area 22 for printing / displaying the advertisement information 45, and a price information display area 25 for printing / displaying the barcode 42 and the reduced price 46. The label main body 23 and the blindfold 24 protruding from the label main body 23 are integrally formed.
The advertisement information display area 22 of the label main body 23 is preliminarily printed with a noticeable ground color such as red or orange, or the peripheral portion of the area 22 is colored and printed on the surface of the price information display area 25. A thermosensitive coloring layer 21 that develops color by heat is formed.
A perforation 16 is formed between the advertisement information display area 22 and the price information display area 25. The perforation 16 defines and forms the advertisement information display area 22 and the price information display area 25. It is possible.
Note that the ratio of the advertisement information display area 22 to the price information display area 25 is smaller than that of the previous second embodiment, and conversely, the ratio of the price information display area 25 is increased.
Further, the back surface of the price information display area 25 of the label body 23 and the back surface of the blindfold 24 formed so as to protrude from the price information display area 25 are formed with a colored adhesive layer 27 coated with white or gray adhesive. On the other hand, the back surface of the advertisement information display area 22 has no glue. The price-reduced price barcode label L22 as the “label base material” composed of the label main body 23, the blindfold 24, and the colored adhesive layer 27 is placed on the mount 1 via the colored adhesive layer 27. Temporarily worn.

Next, the printing state of the reduced price barcode label L22 will be described mainly based on FIG.
In the figure, the price-reduced price barcode label L22 (see FIG. 7) temporarily attached to the mount 1 is printed by the print head 8 while being conveyed in the conveyance direction F by a printer (not shown). The advertisement information 45 (in the illustrated example, “bargain”) is directly printed by applying heat from the print head 8 to the advertisement information display area 22 that is colored and printed in red or orange ground color. In the information display area 25, the upper and lower two-level barcodes 42 (42a, 42b) containing the price information before and after the price reduction and the visually-reduced price 46 (in the illustrated example, “price 149 yen after discount”) are displayed. Printing is performed on the thermosensitive coloring layer 21 on the surface (L22a represents a reduced price barcode label before printing, and price L22b represents a reduced price barcode label after printing).

Next, based on FIG. 10, a mark-down (price reduction, parting) method using the price reduction barcode label L22 will be described.
The price-reduced price barcode label L22b after printing is peeled off from the mount 1, and the label main body 23 is placed along the edge of the original selling price label L51 that is affixed and displayed on a product not shown, and the price-reduced price barcode label L22b The blind cover 24 is pasted via the colored adhesive layer 27 so as to cover the top portion of the bar code 41 of the price before the price reduction of the original selling price label L51 so as to make it unreadable, and further advertising information The display area 22 is bent along the perforation 16 to create a crease and is raised to stand.

As described above, even if transparent PET resin is used as the “label base material”, the white or gray colored adhesive layer 27 is formed on the back surface of the price information display area 25 and the blindfolded portion 24. The barcode 41 can be made unreadable when pasted and displayed in a state where the leading portion of the barcode 41 of the price before the price reduction of the original selling price label L51 is covered and hidden by the blindfold portion 24 through the adhesive layer 27. In addition, since it is not transparent, the reading of the barcode 42 (42a, 42b) by the scanner (not shown) and the visibility of the advertisement information 45 are not affected.
Further, the advertisement information 45 is directly printed via the print head 8 in the advertisement information display area 22 in which the colored print layer 21 is applied to the whole or the peripheral portion in a prominent ground color such as red or orange, and the advertisement Since the information display area 22 is erected, the advertisement information 45 is appealing to the consumer in combination with the conspicuous color of the colored printing layer 21.
In addition, the price information display area 25 has a smaller ratio of the advertisement information display area 22 without glue on the back surface and a larger ratio of the price information display area 25 in which the colored adhesive layer 27 is formed on the back surface. It is possible to print and display more information than in the previous embodiment, such as the ability to print the upper and lower two-level barcodes 42a and 42b containing price information before and after the price cut.
About another structure, an effect | action, and an effect, detailed description is abbreviate | omitted since it is the same as that of previous embodiment.

It should be noted that the configuration and operation of the above-described embodiment are examples, and it goes without saying that they can be changed as appropriate without departing from the spirit of the present invention.

It is a top view which shows the state by which the price reduction barcode label which concerns on this invention was temporarily attached to the mount. It is a schematic sectional drawing which follows the arrow II-II line in FIG. FIG. 2 is a plan view corresponding to FIG. 1 showing a state in which a reduced price barcode label is printed by the printer. It is a top view which shows the state which affixed the price-reduction price barcode label to a part of former price label similarly. FIG. 7 is a plan view corresponding to FIG. 1 showing a state in which a price cut barcode label according to another embodiment is temporarily attached to a mount. It is a schematic sectional drawing which follows the arrow VI-VI line in FIG. FIG. 6 is a plan view corresponding to FIG. 1 showing a state in which the price cut barcode label according to the third embodiment is temporarily attached to the mount. FIG. 8 is a schematic cross-sectional view taken along line VIII-VIII in FIG. FIG. 2 is a plan view corresponding to FIG. 1 showing a state in which a reduced price barcode label is printed by the printer. FIG. 5 is a plan view corresponding to FIG. 4 showing a state in which a reduced price barcode label is attached to a part of the original selling price label. It is a top view which shows the use condition of the conventional price-reduction price barcode label.

Explanation of symbols

L2, L2a, L2b Reduced price bar code label (first embodiment)
L12 Reduced price bar code label (second embodiment)
L22 Reduced price barcode label (third embodiment L51 Original sale price label L52 Reduced price barcode label F Transport direction 1 Mount 2 Advertisement information display area 3 Label body 4 Blindfold 5 Price information display area 6 Perforation 7 Adhesive Layer 8 Print head 9 Ink ribbon 11 Cut section 12 Advertisement information display area (second embodiment)
13 Label body 14 Blindfold 15 Price information display area 16 Perforation 18 Colored printing layer 21 Thermal coloring layer 22 Advertisement information display area (third embodiment)
23 Label body 24 Blindfold 25 Price information display area 27 Colored adhesive layer 41 Barcode 42 Barcode 43 Label body 44 Blindfold 45 Advertising information 46 Price after price cut

Claims (8)

In the price-reduced price bar code label comprising at least a label body including price reduction price information and a blindfold integrally formed so as to protrude from the label body,
The label body is divided into a price information display area where information such as price can be printed on the surface, and an advertisement information display area where advertisement information can be printed,
A price-reduced price barcode label, wherein the price information display area and the back of the blindfold are adhesive layers, and the back of the advertisement information display area is free of glue.   The price-reduced price barcode label according to claim 1, wherein the label base material constituting the label main body and the blindfold is made of a transparent PET resin.   3. The price-reduced price barcode label according to claim 1, wherein at least the advertisement information display area is printed with advertisement information colored in a conspicuous ground color such as red or orange.   4. The reduced price barcode label according to claim 1, wherein the price information display area and the advertisement information display area are partitioned by perforations.   5. The price-reduced price barcode label according to claim 1, wherein the price information display area is printed with white coloring on the back surface.   6. The price-reduced price barcode label according to claim 1 or 2, wherein at least the price information display area has a thermosensitive coloring layer formed on a surface thereof.   The price-reduced price barcode label according to claim 1, wherein the pressure-sensitive adhesive layer is a material colored in white or gray. A method of applying a price-reduced price barcode label comprising at least a label body including price-reduction price information and a blindfold integrally formed so as to protrude from the label body,
The label body is divided into a price information display area where information such as price can be printed on the surface, and an advertisement information display area where advertisement information can be printed,
The price information display area and the back surface of the blindfolded portion include an adhesive layer, and the backside of the advertisement information display area includes the blindfolded portion of the label base material including the price information before the price reduction in the target product. A method of attaching a reduced price barcode label, wherein the barcode of the price before reduction is made unreadable by attaching to a barcode and causing the advertisement information display area portion to stand upright.

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