JP2009086786A - Advertising system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To properly display on a user terminal a plurality of advertisements corresponding to a plurality of advertisement regions related with a user base point. <P>SOLUTION: Advertisement subject data including advertising base point data showing the base point of an advertisement region with latitude/longitude and click unit data and advertising data are registered in an advertisement subject DB127. A map distribution AP server 111 receives a request for designating a unit region based on a user base point shown with latitude/longitude from a user terminal 101, and distributes a plurality of advertising data in which the sequence of the arrangement of the display of advertisements corresponding to the advertising base point of each of a plurality of advertising regions related with the unit region is defined as the order of high advertising charge to the user terminal 101. The user terminal 101 displays the plurality of advertisements arranged in the order of high advertising charge. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to distribution of advertisement data.

  As a technique related to advertisement distribution, for example, a technique disclosed in Patent Document 1 is known. According to Patent Document 1, the advertisement distribution server stores advertisement data associated with position data representing latitude / longitude. The advertisement distribution server receives terminal position data representing latitude / longitude from the mobile communication terminal, reads out advertisement data corresponding to position data representing latitude / longitude included in a predetermined range from the latitude / longitude, The identified advertisement data is distributed to the mobile communication terminal. The predetermined range depends on the setting of the advertisement distribution server (paragraph 40).

JP 2006-279182 A

  Depending on the user base point (for example, the current location of the user terminal), a plurality of advertisement areas (for example, the width of the “predetermined range” referred to in Patent Document 1) may be involved, and thus there may be a plurality of advertisements to be displayed. Conceivable. However, Patent Document 1 does not take that into consideration.

  Accordingly, an object of the present invention is to appropriately display a plurality of advertisements corresponding to a plurality of advertisement regions related to a user base point on a user terminal.

  Other objects of the present invention will become clear from the following description.

  A large amount of advertisement data in which advertisement area data representing an advertisement area and advertisement fee data representing an advertisement fee are associated with each other is stored in the advertisement storage means. The system receives position information based on the user base point from the user terminal, and for the position corresponding to the position information, the display priority of the plurality of advertisements corresponding to the plurality of advertisement regions is set in the order of the highest advertising fee. Advertisement display priority data representing the display priority is distributed to the user terminal. Based on the received advertisement display priority data, the user terminal displays a plurality of advertisements with the display priority in descending order of the advertisement fee.

  In the first embodiment, an advertisement system (for example, a server system) includes a position information receiving unit, an advertisement display priority determination unit, and an advertisement distribution unit. The position information receiving means receives position information based on the user base point from the user terminal used by the user. The advertisement display priority determining means refers to the advertisement storage means that stores the advertisement data in which the advertisement area data representing the advertisement area and the advertisement fee data representing the advertisement fee are associated, and a plurality of advertisement areas overlap. For the position (for example, unit area), the display priority of a plurality of advertisements corresponding to the plurality of advertisement areas is determined in descending order of the advertisement fee. The advertisement distribution means distributes advertisement display priority data representing the display priority of the advertisement determined by the advertisement display priority determination means to a user terminal for a position (for example, a unit area) corresponding to the received position information. On the display screen included in the user terminal, a plurality of advertisements corresponding to the user base point are displayed with the display priority in descending order of the advertisement fee based on the advertisement display priority data received by the user terminal.

  Here, the “user base point” may be, for example, the current position of the user terminal received from a user terminal (for example, a mobile phone or a car navigation device) having a GPS (Global Positioning System) function, It may be a specific position (for example, center position) of the map image display area in the map image displayed on the user terminal. The user base point is expressed by, for example, latitude / longitude. In addition to the latitude / longitude, the height may also be an element that defines the user base point.

  Further, the “location information based on the user base point” may be, for example, latitude / longitude information representing the user base point, or an ID of the data of the fragment map image corresponding to the unit area including the user base point. Alternatively, it may be the ID of the fragment map image data required on the user terminal side due to the movement of the user base point. A “unit area” is an area having a predetermined area and shape. In addition, the shape and / or width of the “unit area” may be any shape and / or width (for example, the unit area is a rectangle). Further, the shape and / or width of the unit area may be different from the shape and / or width of other unit areas depending on the location.

  The “advertisement area data” may be defined by an advertisement base point that is a base point of the advertisement area. In this case, the advertisement area is, for example, a shape and / or size based on the advertisement base point. The shape and / or width may be determined in advance so as not to be changed by the advertiser, or may be a shape and / or width desired by the advertiser as will be described later. The “advertising base point” can be expressed in latitude / longitude, for example, similarly to the “user base point”. As the shape of the advertising area, various shapes such as a rectangle or a circle can be adopted.

  The “position where a plurality of advertisement areas overlap” represents one position included in a plurality of advertisement points. The position may be a point or may have an area. In the latter case, for example, it can be a unit area. In this case, “position where a plurality of advertisement areas overlap” is read as “unit area where a plurality of advertisement areas overlap”. The “unit area where a plurality of advertisement areas overlap” is a unit area where all or part of the advertisement area is included. The part of the unit area mentioned here may mean at least a part, or may mean a predetermined ratio or more (for example, 50% or more and 100%).

  The “advertisement display priority” may be any priority as long as it is a priority related to the display of the advertisement. For example, it is possible to employ the order of display of advertisements displayed on the user terminal, the number of times of display, the probability of display (for example, the probability that the order of display array is the earlier order), and the like. The “advertisement display priority data” may be, for example, data of a plurality of advertisements arranged at the determined display priority, or may include data including each advertisement and its display priority. .

  According to the first embodiment, an advertisement with a higher advertisement fee in an advertisement area including a position corresponding to the position information based on the user base point is displayed on the user terminal so as to be easily recognized by the user. For example, it is displayed at the head of the advertisement display area on the display screen of the user terminal, in other words, at a position that is easily selected by the user. Depending on the size of the display screen of the user terminal or the size of the advertisement display area on the display screen, the user may need to perform scrolling or display switching in order to view all advertisements.

  In the second embodiment, in the first embodiment, the advertisement area data represents an advertisement area having a desired size and / or shape of the advertiser. For example, the trade area of a store generally varies depending on the size of the store. Nevertheless, for example, as in Patent Document 1 described above, if the geographical range of the advertisement is uniform depending on the setting of the advertisement distribution server, the advertisement effect expected for the advertiser may not be obtained. According to the second embodiment, since the advertisement area is an advertiser's desired advertisement area, it is possible to perform an effective advertisement in consideration of the trade area and the like.

  In the third embodiment, in the first or second embodiment, the advertisement fee is a designated unit price charged each time an advertisement is designated by the user.

  In the fourth embodiment, in the third embodiment, the advertisement area data represents an advertisement area having a desired area of the advertiser. The advertisement display priority determination means increases the display priority of the advertisement having a wider advertising area (for example, the display priority) when the difference between the designated unit prices is equal to or less than the predetermined amount (the predetermined amount may be zero). Increase the probability that the order will be the previous order). If the advertising area is wider, the probability that the advertising data will be displayed increases, so there is a high possibility that it will be designated by the user. In other words, there is a high possibility that the amount charged will be high. According to the fourth embodiment, such an advertisement is given priority when the difference in the designated unit prices is equal to or less than a predetermined amount.

  In the fifth embodiment, in the third or fourth embodiment, the advertising system converts the search condition accepting unit that accepts the search condition from the user terminal and a plurality of advertisement data corresponding to the user base point into one or more advertisement data corresponding to the search condition. A narrowing-down means for narrowing down and a search result delivery means for delivering search result data based on the narrowing-down result to the user terminal are further provided. The search result data may be narrowed advertisement data, or may be data specifying advertisement data to be displayed (or not to be displayed) among the already distributed advertisement data. In the latter case, the user terminal selects and displays advertisement data from a plurality of received advertisement data based on the search result data. According to the fifth embodiment, since advertisements displayed based on user-desired search conditions are narrowed down, more effective advertisement can be expected, and unnecessary billing due to useless designation by the user can be prevented. Can be expected.

  In Embodiment 6, the advertisement system according to any one of Embodiments 1 to 5 further includes an advertisement receiving unit. The advertisement receiving means receives advertisement area data, advertisement data and advertisement fee data from an advertiser terminal used by the advertiser, and stores advertisement data in which the received advertisement area data and advertisement fee data are associated with each other in the advertisement storage means. Let The advertisement reception means refers to the advertisement storage means, identifies advertisement registration statuses from other advertisers for a plurality of positions (for example, unit areas) of the advertisement area designated by the advertiser, and identifies the specified advertisement. Data representing registration status is transmitted to the advertiser terminal. According to the sixth embodiment, since the advertiser can know the advertisement registration status by other advertisers regarding the advertisement area (for example, the advertisement base point) desired by the advertiser, what advertisement fee is set based on where the base point is. It becomes easy to judge whether is effective.

  In Embodiment 7, in any one of Embodiments 1 to 6, the advertisement receiving means reads map image data representing the designated area from the advertiser from the map storage means, and each position (for example, unit) that the designated area has The display mode of each position is determined based on a plurality of advertisement charges corresponding to (region), and data representing the determined display mode of each position and map image data representing the designated region are transmitted to the advertiser terminal. According to the seventh embodiment, the advertiser can grasp at a glance how much advertising fee is set for which region from the variation of the display mode in the map image, and therefore, where the advertisement is It becomes easy to determine what kind of advertisement fee is effective as a region (for example, an advertisement base point).

  In Embodiment 8, in any one of Embodiments 1 to 7, advertisement data is further associated with data representing a user profile and / or an advertisement time zone. The advertisement distribution means converts a plurality of advertisements for the position corresponding to the position information into an advertisement corresponding to data representing a user profile that matches the user profile of the user and / or an advertisement time zone that matches the current time (for example, The advertisement corresponding to the data representing the advertisement time zone including the current time) is narrowed down and the narrowed advertisement is distributed to the user terminal. According to the eighth embodiment, only an advertisement that matches a user profile and / or an advertisement time zone (for example, a business day and / or a business time zone of a store) among a plurality of advertisements for the position corresponding to the position information is distributed. Therefore, efficient advertisement can be expected. Moreover, if this Embodiment 8 is Embodiment in any of Embodiment 3 thru | or 5, it can also prevent generation | occurrence | production of the charge by being displayed on a user terminal and being designated from a user irrespective of a low advertising effect. it can.

  In the ninth embodiment, in any one of the first to eighth embodiments, the advertisement display priority determining unit is provided for each position (for example, a unit region) included in the advertisement region corresponding to the advertisement whose advertisement display priority is undetermined. The display priority of the plurality of advertisements is determined, and the display priority of the advertisement corresponding to each position is stored in the advertisement display priority storage unit. The advertisement distribution means distributes advertisement display priority data representing the display priority recorded in the advertisement order storage means to the user terminal for the position corresponding to the position information. According to the ninth embodiment, prior to the distribution of the advertisement data, the display priority of the corresponding advertisement data is determined for each position (for example, for each unit area), so the advertisement display priority data is quickly distributed. Can be expected to do.

  In any one of Embodiments 1 to 9, the user terminal displays a map image representing a user area including the user base point in addition to a plurality of advertisements for the position corresponding to the position information based on the user base point. Can do. The map image data representing the map image may be, for example, data read from a map storage means (for example, an electronic map source included in the car navigation device) provided in the user terminal, or from the server system to the user. Data distributed to the terminal may be used.

  It is also possible to combine two or more of the first to ninth embodiments described above. Each means described above can also be realized by hardware (for example, a circuit), a computer program, or a combination thereof (for example, a part is executed by a computer program and the rest is executed by hardware). Each computer program can be read from a storage resource (for example, memory) provided in the computer machine. The storage resource can be installed via a recording medium such as a CD-ROM or DVD (Digital Versatile Disk), or can be downloaded via a communication network such as the Internet or a LAN.

  Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.

  FIG. 1 shows a configuration example of the entire system according to an embodiment of the present invention.

  The advertisement server system 105 communicates with the user terminal 101 and the advertiser terminal 103.

  The user terminal 101 is an information processing apparatus used by a user, and includes a CPU (Central Processing Unit) and a storage resource (for example, a memory) not shown. The user terminal 101 may be a stationary device (for example, a desktop personal computer) or a mobile device (for example, a notebook personal computer, a mobile phone, or a PDA (Personal Digital Assistants)). May be. In the present embodiment, it is assumed that the user terminal 101 is a mobile phone having a GPS function. The storage resource of the user terminal 101 stores a map display application program (hereinafter referred to as map display AP) 1011, and the map display AP 1011 is executed by the CPU.

  The advertiser terminal 103 is an information processing apparatus used by the advertiser, and includes a CPU and storage resources (for example, a memory) (not shown). Advertiser terminal 103 may be a stationary device or a mobile device. In the present embodiment, it is assumed that the advertiser terminal 103 is a personal computer.

  The advertisement server system 105 includes, for example, a control device including a CPU and a storage device (for example, a storage system including a plurality of media drives) connected to the control device. In the control device, a map distribution application server (hereinafter referred to as map distribution AP server) 111, an advertisement registration application server (hereinafter referred to as advertisement registration AP server) 113, a content server 114, and a database server (hereinafter referred to as “DB”). 115 is executed. The storage device stores a content DB 121, a simple map DB 123, a placement order DB 125, an advertisement item DB 127, and an original map DB 129.

  The content DB 121 has various content data. As one of the content data, there is occupation-specific telephone directory data 1211 as shown in FIG. 2A. This data 1211 is referred to in the spot search described later.

  The simple map DB 123 includes simple map image data (hereinafter referred to as simple map image data) for an information processing apparatus having a small display screen such as a mobile phone. Specifically, for example, as shown in FIG. 2B, the simple map DB 123 includes simple map image data 1231A, 1231B,. Each simple map image data 123 is composed of a number of pieces of fragment map image data (hereinafter referred to as map mesh) 1233 representing rectangular unit areas.

  The placement order DB 125 includes data representing the placement order of advertisements displayed on the user terminal 101 (the order of advertisements). Specifically, for example, as shown in FIG. 3A, the publication order DB 125 includes data representing the mesh number and the advertisement publication order for each map mesh. The mesh number represents which map mesh of which simple map image data it is (for example, “# 0-0” represents the upper left map mesh of the simple map image data corresponding to the minimum scale). The insertion order can be defined in various ways. For example, as shown in FIG. 3A, the advertisement titles may be defined in the order in which the titles of the advertisements are arranged, or instead, may be defined by a combination of an advertisement item ID and an insertion order described later. The order in which the advertisements are arranged is in descending order of cost-per-click (to be described later). In the present embodiment, the advertisement insertion order is defined by the order of the advertisement titles. For example, an advertisement base point corresponding to the advertisement title may be embedded in the advertisement title. Thereby, for example, as described later, when advertisement order data representing the advertisement insertion order is transmitted to the user terminal 101, the user terminal 101 corresponds to the advertisement base point as illustrated in FIGS. 11A to 12B. An advertisement object (a mark corresponding to the advertisement) is displayed at a position on the map image.

  The advertisement item DB 127 includes data related to the advertisement input from the advertiser (hereinafter referred to as advertisement item data). Specifically, for example, as shown in FIG. 3B, advertisement item data 1271 for each advertisement is included. Examples of the advertisement item elements included in the advertisement item data 1271 include an advertiser ID, an advertisement item ID, an advertisement title (the title of an advertisement displayed on the user terminal 101), and an advertisement base point (for example, an address) And the base point represented by the corresponding latitude / longitude), advertisement details (for example, text displayed when the advertisement title displayed on the user terminal 101 is designated by the user), body URL (for example, advertisement WEB page URL with detailed information), advertising area (for example, shape and area based on advertising base point), advertising target (for example, whether or not to narrow down by spot search, if any, Whether to be advertised when a genre and / or word is input), a cost-per-click (advertising tab displayed on the user terminal 101) Toll or advertisement mark is specified (clicked) by the user and charged every time the advertisement details display or route guidance is performed), the number of clicks (total number of clicks during a predetermined period), advertisement period (advertising data) The user profile (e.g., gender, age, etc.) and the advertising time zone (time zone in the advertising period). As an advertisement time zone, a business day and / or a business time zone of a store can be adopted, for example.

  Refer to FIG. 1 again. The original map DB 129 includes original map image data (data representing a more detailed map image than the simple map image data included in the simple map DB 123). The original map image data is also prepared for each scale, for example, similarly to the simple map image data, and may be composed of a number of pieces of fragment map image data. The map image data does not need to be a plurality of types like the original map image data and the simple map image data, but if there is at least one type (for example, simple map image data or original map image data). good.

  In response to a request from the map distribution AP server 111, the content server 114 updates the content DB 121 or transmits data referred to by referring to the content DB 121 or the simple map DB 123 to the map distribution AP server 111.

  In response to a request from the advertisement registration AP server 113, the DB server 115 updates the insertion order DB 125 or the advertisement item DB 127, or advertises data referred to with reference to the insertion order DB 125, the advertisement item DB 127, or the original map DB 129. To the registered AP server 113. Further, in response to a request from the map distribution AP server 111, the DB server 115 updates or refers to the advertisement item DB 127, or transmits data referred to by referring to the insertion order DB 125 to the advertisement registration AP server 113. To do.

  In response to a request from the advertiser terminal 103, the advertisement registration AP server 113 transmits information representing a screen for registering an advertisement (hereinafter referred to as an advertisement registration screen) to the advertiser terminal 103, and the advertisement registration is performed from the advertiser. The advertisement item data 1271 including the advertisement item element input on the screen is registered in the advertisement item DB 127 through the DB server 115. For example, as illustrated in FIG. 4A, the advertisement registration AP server 113 has a function (display control unit) 1131 for controlling display on the advertiser terminal 103, and other advertisers (other companies) for the advertising area designated by the advertiser. ) Function for acquiring the previous advertisement registration status from the advertisement item DB 127 through the DB server 115 (other company registration status acquisition unit) 1132, and the advertisement registration status registered by the advertiser so far from the advertisement item DB 127 through the DB server 115. It has a function (in-house registration status acquisition unit) 1133 to acquire.

  The map distribution AP server 111 receives a map mesh request based on the user base point represented by latitude / longitude from the user terminal 101, and acquires the map mesh from the simple map DB 123 through the content server 114 in response to the map mesh request. In addition, the advertisement insertion order is acquired from the insertion order DB 125 through the DB server 115. Then, the map distribution AP server 111, together with the acquired map mesh, represents the advertisement insertion order (for example, a plurality of advertisement titles arranged in the order indicated by the advertisement insertion order, or data indicating each advertisement title and the order thereof) ) To the user terminal 101. Further, when an advertisement is designated (clicked) on the user terminal 111, the map distribution server 111 updates the number of clicks in the advertisement item data 1271 corresponding to the advertisement through the DB server 115 (for example, increments by 1). . Therefore, for example, as shown in FIG. 4B, the map distribution AP server 111 has a function of acquiring a map mesh (map mesh acquisition unit) 1111 or a function of acquiring an advertisement insertion order and distributing advertisement order data together with the map mesh. (Distribution control unit) 1112 and a function (click number update unit) 1113 for updating the number of clicks.

  Hereinafter, the processing performed in this embodiment will be described separately for advertisement registration and advertisement distribution.

  <Ad registration>.

  In response to the request from the advertiser terminal 103, the advertisement registration server 113 transmits information representing the advertisement registration screen 151 illustrated in FIG. 5 by the display control unit 1131. Thereby, the advertisement registration screen 151 is displayed on the display screen (not shown) of the advertiser terminal 103.

  The advertisement registration screen 151 includes four types of display areas: an advertisement registration display area 1511, a map display area 1512, a competitor registration status display area 1513, and a company registration status display area 1514. The advertiser registers an advertisement using various input tools displayed in the advertisement registration display area 1511 and the original map image displayed in the map display area 1512. At that time, it can be determined based on information displayed in the other company registration status display area 1513 which area is set as the advertisement area and how much is set as the unit price per click. In addition, as appropriate, the information displayed in the company registration status display area 1514 can be browsed to know what kind of advertisement has been registered so far.

  In the advertisement registration display area 1511, tools (for example, radio buttons, pull-down menus, text boxes, etc.) for inputting each advertisement item included in the advertisement item data 1271 are displayed. The advertiser can input various advertisement item elements using an input device (not shown) provided in the advertiser terminal 103.

  For example, the advertisement base point can be input by, for example, clicking on the original map image read and displayed from the original map DB 129 with a pointing device (for example, a mouse) or inputting a store address. it can. When the advertisement base point is designated, the advertisement registration AP server 113 displays an object (for example, a small circle filled with black) 140 representing the designated advertisement base point on the original map image in the map display area 1512. The advertisement registration AP server 113 calculates the latitude / longitude corresponding to the address corresponding to the designated advertisement base point (for example, the address corresponding to the point designated on the original map image or the address input manually). In addition, the address and latitude / longitude corresponding to the advertisement base point can be included in the advertisement item data 1271.

  Also, for example, specify either a radio button corresponding to “concentric circles” (a circle centered on the advertising base point) or a radio button corresponding to “rectangular area”, and an element of the area of the advertising area (for example, the radius of the circle) The vertical and horizontal lengths of the rectangular area are input using the pull-down menu, so that the shape and area of the advertising area can be defined. When the advertisement area is designated, the advertisement registration AP server 113 can display an object (for example, a semi-transparent large circle) 150 representing the advertisement area on the original map image in the map display area 1512. Note that the shape and / or area of the advertisement area may be defined by specifying a range on the original map image using a pointing device. The scale of the displayed map can be changed, for example, by operating a slider developed at the lower left of the map display area 1512.

  Also, for example, if it is desired to narrow down the displayed or distributed advertisement, the advertiser inputs the user profile (eg, gender, age) that inputs the genre and / or word in the spot search. , And inputting an advertisement time zone.

  The advertisement registration AP server 113 uses the registration status acquisition unit 1133 to register registration status related to advertisements registered by the same advertiser (own company) so far (for example, a list of advertisement base points, cost-per-clicks, purchase areas, etc. of each advertisement). ) Can be displayed in the company registration status display area 1514 based on one or a plurality of advertisement item data 1271 corresponding to the company. Note that it is possible to specify which of the company's advertising matter data is, for example, using an advertiser ID input at a certain timing (for example, at the time of login).

  The advertisement registration AP server 113 can display the registration status related to the advertisement registered by another advertiser in the other company registration status display area 1513 by the other company registration status acquisition unit 1132. The advertising area of the advertisement corresponding to the registered status of other companies displayed can be adjusted by the condition setting by the advertiser. For example, the advertising region corresponding to the registration status of other companies may be an advertising region in which at least a part of the advertising region designated by the advertiser is all or part of it, and it does not overlap at all with the designated advertising region. It may be an advertisement area related to a predetermined range including a designated advertisement base point. Specifically, for example, the other company registration status acquisition unit 1132 identifies, from the advertisement item DB 127, the advertisement item data 1271 representing the advertisement region related to the same map mesh as the map mesh (unit region) related to the designated advertisement region, The predetermined types of advertisement item elements in the specified advertisement item data 1271 are displayed in a list as illustrated in FIG. For example, the company name, the unit price per click, and the purchase area (the area of the advertising area) are displayed in a list (the company name can be hidden). Further, based on the plurality of specified advertisement item data 1271, the maximum price (the highest CPC price in the plurality of advertisement item data) and the average price (average of the plurality of CPC units in the plurality of advertisement item data) are also displayed. . Further, the other company registration status acquisition unit 1132 can calculate the overlapping rate between the designated advertisement area and the advertisement area designated by another advertiser, and display the calculation result in the above list.

  A thermo display button 15131 is displayed in the other company registration status display area 1513. When this button 15131 is pressed, the advertisement registration AP server 113, as shown in FIG. 6, uses each unit area (map mesh) and the corresponding unit price per click as shown in FIG. The parts are displayed in different display modes (for example, color, texture, pattern, etc.). The cost per click (for example, the highest price or the average price) differs between an area corresponding to a map image area displayed in a certain display mode and an area corresponding to a map image area displayed in a different display mode. This can be compared to "virtual land prices are different". Therefore, hereinafter, this display is referred to as “virtual land price thermo display” for convenience. The virtual land price thermo display shown in FIG. 6 is a display based on the highest price per click, but according to this display (for example, according to the gradation displayed in the lower right), the area corresponding to the map image area 100C. However, the virtual land price (highest price) is the highest, the areas corresponding to the other map image areas 100A and 100B have the same virtual land price, and the areas corresponding to other areas are still designated as advertising areas. You can see that it has not been done. This virtual land price thermo display searches one or a plurality of advertisement item data corresponding to the advertisement region related to the region corresponding to the displayed map image, and the advertisement region and the cost-per-click in the searched one or more advertisement item data. Can be done based on. The virtual land price thermo display may be performed on the map display area 1512, or may be performed on the screen by displaying another screen in front.

  When execution of registration is designated by an advertiser who has entered an advertisement item using the advertisement registration screen 151 described above, the advertisement registration AP server 113 displays the input advertisement item and the automatically assigned advertisement item. The advertisement item data including the ID and the like is added to the advertisement item DB 127.

  The advertisement registration AP server 113 can update the insertion order DB 125 by determining the insertion order of advertisements for which the advertisement insertion order has not been determined periodically or at arbitrary timing (for example, when adding the advertisement item data). .

  FIG. 7 shows the flow of updating the posting order DB 125.

  The advertisement registration AP server 113 identifies the map mesh related to the advertisement area identified from the advertisement item data (for example, newly added advertisement item data, hereinafter, target advertisement item data) of the advertisement whose advertisement insertion order has not been determined. (S101). The “map mesh related to the advertisement area” is a map mesh that includes all or part of the advertisement area. The part of the map mesh here may be N percent or more of the map mesh (N is a number greater than 0 and less than 100, for example, 50).

  The advertisement registration AP server 113 performs the following S102 to S104 for each map mesh specified in S101 (hereinafter referred to as “target map mesh” in the description of FIG. 7).

  That is, the advertisement registration AP server 113 searches the advertisement item DB 127 for advertisement item data corresponding to other advertisement areas including all or part of the target map mesh (S102).

  Next, the advertisement registration AP server 113 determines the advertisement based on the CPC included in the target advertisement item data and one or more CPCs corresponding to the searched one or more advertisement item data 1271. The order (advertisement order) of each of the plurality of advertisements corresponding to the project data is determined to be the order in which the click unit price is high (S103). If the cost per click is the same or the difference is small (for example, less than 10 yen), the larger the advertising area, the higher the probability (100% may be used).

  The advertisement registration AP server 113 updates the advertisement insertion order corresponding to the mesh number of the target map mesh in the insertion order DB 125 to the advertisement insertion order determined in S103 (S104). The process of S104 may be performed collectively when the advertisement insertion order is determined for all target map meshes.

  The above is the flow of the update process of the publication order DB 125.

  Depending on the map mesh, the advertising area involved and the corresponding CPC price are different, so the corresponding advertisement placement order is different. For example, as illustrated in FIG. 8, since the click unit prices corresponding to the advertisement areas A, B, and C related to the map mesh # 0-100 are 50 yen, 80 yen, and 30 yen, the corresponding advertisement insertion order is “Advertisement B → Advertisement A → Advertisement C”. Since the CPCs corresponding to the advertising areas B, C, and D related to the map mesh # 0-101 adjacent thereto are 80 yen, 30 yen, and 20 yen, the corresponding advertisement insertion order is “advertisement B → advertisement”. C → Advertise D ”. Therefore, if the user base point overlaps with the map mesh # 0-100 (or the region corresponding thereto), the advertisement B, the advertisement A, and the advertisement C are displayed in the advertisement display area in the user terminal 101, If the user base point moves to the map mesh # 0-101 (or a region corresponding to the map mesh), the display in the advertisement display area is changed to a display in which the advertisement B, the advertisement C, and the advertisement D are arranged in this order.

  <Advertisement delivery>.

  FIG. 9 shows an example of the processing flow of the user terminal 101 that transmits a map mesh request and displays a map / advertisement. FIG. 10 shows an example of the processing flow of the map distribution AP server 111 that distributes the map mesh and the advertisement order data in response to the map mesh request. With reference to these drawings, a flow of processing performed between the user terminal 101 and the map distribution AP server 111 will be described.

  When the map display AP 1011 is activated in the user terminal 101, the map display AP 1011 sends a map mesh acquisition request specifying latitude / longitude information indicating the current position (user base point) of the user terminal 101 acquired by the GPS function. The data is transmitted to the AP server 111 (S131).

  The map distribution AP server 111 receives the map mesh request (YES in S111), and includes a map mesh including the user base point represented by the latitude / longitude information specified in the map mesh request and the surrounding map mesh group (for example, A map mesh group including a map mesh belonging to a range slightly wider than the range displayed on the display screen of the user terminal 101 is acquired from the simple map DB 123 (S112). Further, the map distribution AP server 111 acquires each advertisement insertion order corresponding to each map mesh constituting the acquired map mesh group from the insertion order DB 125 (S113). Further, the map distribution AP server 111 refers to the advertisement item DB 127, and in each acquired advertisement insertion order, an advertisement that does not conform to a predetermined condition (for example, user profile information (for example, information received from the user terminal 111, or If there are advertisements that do not match the information stored in advance for each user in a predetermined storage resource, and advertisements whose current time is outside the advertising period and outside the advertising time period) The order is updated (S114). Then, the map distribution AP server 111 transmits each map mesh and each advertisement order data (data indicating the updated advertisement insertion order) corresponding to each map mesh (S115).

  The map display AP 1011 in the user terminal 101 stores each set of the received map mesh and advertisement order data in the memory in the user terminal 101 (S132).

  Then, as shown in FIG. 11A, the map display AP 1011 includes a map image composed of a predetermined number of map meshes including a map mesh in which the user base point (current position) overlaps the display screen 1012 of the user terminal 101, and an advertisement. An advertisement display sub-screen 10124, which is a display area, is displayed. At this time, a user base object 10121 representing the user base point and an advertisement base object 10123 representing the advertisement base point are displayed on the map image (S133). The advertisement display sub-screen 10124 displays the titles of a plurality of advertisements arranged in the order according to the advertisement order data corresponding to the map mesh on which the user base points overlap (that is, in the descending order of the cost per click). In addition, the advertisement display sub-screen 10124 displays, for each advertisement, the path length between the user base point and the advertisement base point (either the map distribution AP server 111 or the map display AP 1011 may calculate) and the corresponding advertisement. The object is displayed. According to FIG. 11A, the cost per click corresponding to the advertisement title “LL book” is the highest. If the titles of all advertisements cannot be displayed in the range in the advertisement display sub-screen 10124, they can be displayed by scrolling. Further, even an advertisement whose advertisement base point overlaps an undisplayed or undelivered map mesh is displayed on the advertisement display sub-screen 10124 if it is an advertisement corresponding to the map mesh corresponding to the user base point.

  If the map display AP 1011 receives a change in scale designation from the user (YES in S134), the map display AP 1011 returns to S131 because a map mesh in different simplified map image data is required.

  When the user base point moves from one map mesh to another map mesh (for example, when the current position of the user terminal 101 changes as the user who owns the user terminal 101 moves), the map display AP 1011 moves. (YES in S135), the advertisement order data corresponding to another map mesh is read from the memory, and the titles of advertisements arranged in the order based on the advertisement order data are displayed on the advertisement display sub-screen 10124 (S136). Thereafter, the process returns to S131. That is, the map display AP 1011 transmits to the map distribution AP server 111 a map mesh request designating the mesh number of the map mesh (or corresponding latitude / mild information) that is desired to be expanded in the memory.

  When the end of the map display AP 1011 is designated by the user (YES in S137), the map display AP 1011 is closed.

  In the state shown in FIG. 11A, when the title of a certain advertisement (for example, “LL book”) or the object 10123 of a certain advertisement is specified by the operation of the user terminal 101 by the user, as shown in FIG. A menu 10125 is displayed.

  When “advertising details” is specified from the pop-up menu 10125 shown in FIG. 11B, the map display AP 1011 distributes an advertisement detail request specifying the title of the specified advertisement (or the advertisement item ID embedded in the map) to the map. In response to the request, the map distribution AP server 111 acquires the advertisement details (and the main body URL) corresponding to the title (or the advertisement item ID) from the advertisement item DB 127, and the advertisement details and The character string in which the main body URL is embedded is distributed to the map display AP 1011. As illustrated in FIG. 12A, the map display AP 1011 displays the received advertisement details and character string on the advertisement display sub-screen 10124. If a character string is specified, the process jumps to the WEB page of the main URL.

  When “guidance” is designated from the pop-up menu 10125 shown in FIG. 11B, the map display AP 1011 transmits a guidance request to the map distribution AP server 111. The map distribution AP server 111 transmits route information representing a route from the user base point to the advertisement base point to the map display AP 1011 based on the advertisement base point and user base point of the designated advertisement. Based on the received route information, the map display AP 1011 performs route guidance for displaying a route 10127 from the user base point (current position) to the advertisement base point as illustrated in FIG. 12B.

  Each time the advertisement detail display described with reference to FIG. 12A or the route guidance described with reference to FIG. 12B is performed, the map distribution AP server 111 calculates the number of clicks corresponding to the specified advertisement in the advertisement item DB 127. Update. The amount calculated by the number of clicks × the cost per click is the advertising fee.

  Incidentally, the map display AP 1011 displays the spot search screen 10131 illustrated in FIG. 13A in response to a request from the user. A spot search is a search for an advertisement corresponding to a genre or word. The spot search screen 10131 includes entry fields for genres and words, a first search result sub-screen 10132, and a second search result sub-screen 10133.

  The map display AP 1011 transmits a spot search request using the genre and / or word as a search key to the map distribution AP server 111.

  As shown in FIG. 14, the map distribution AP server 111 responds to the spot search request (YES in S121) and searches the occupational telephone directory data 1211 (see FIG. 2A) for the data element corresponding to the search key. (S122). Further, the map distribution AP server 111 searches the advertisement item DB 127 for the advertisement item data 1271 corresponding to the search key (S123). The map distribution AP server 111 includes first search result data (for example, one or a plurality of data elements having a search hit) representing the search result in S122 and second search result data (for example, a user) representing the search result in S123. The advertisement display order corresponding to the map mesh with the overlapping base point is the one that has left the advertisement corresponding to the search item data that has been searched for) is transmitted to the map display AP 1011 (S124).

  As shown in FIG. 13B, the map display AP 1011 displays the first search result data on the first search result sub-screen 10132 and displays the second search result data (that is, a plurality of map meshes corresponding to the map mesh overlapping the user base point). The result of narrowing down advertisement) is displayed on the second search result sub-screen 10133.

  The above is the description of the present embodiment.

  According to this embodiment, the advertisement base point and the advertisement area represented by latitude / longitude are associated with the click price. For each map mesh, the order of display of advertisements corresponding to the advertisement area related to the map mesh is determined in descending order of click unit price. When the map image is displayed on the user terminal, a plurality of advertisements corresponding to the map mesh representing the unit area where the user base points overlap are displayed side by side in the determined order, that is, in the order of high CPC. Thereby, a strategic advertisement can be performed. For example, if it is difficult to pay a high advertising fee due to a narrow trade area, the advertising area may be narrowed and a high cost-per-click may be set. Then, even if it is difficult to display the advertisement because the advertisement area is small, the advertisement is displayed at the position most visible to the user as long as the user base point enters the advertisement area (trade area). Alternatively, for example, when the trade area is wide but it is difficult to pay a high advertising fee, the advertising area may be widened and a low cost-per-click may be set. In this case, the advertisement display position is likely to be a position that is not easily caught by the user's eyes, but there are many opportunities for the advertisement to be displayed, and depending on the user base point, the display position can be easily caught by the user's eyes. An advertisement may be displayed.

  In addition, according to the present embodiment, the advertisement registration status of other companies (for example, the designated advertisement area, the cost per click, etc.) is displayed on the advertisement registration screen. For this reason, it is easy to determine where the advertisement area should be set and what display position is displayed on the user terminal by setting the cost per click. In particular, the virtual land price thermo display that is different in the display mode of each part of the map image based on the cost-per-click is convenient for the advertiser because the relationship between the area and the cost-per-click can be grasped at a glance.

  As mentioned above, embodiment of this invention mentioned above is an illustration for description of this invention, and is not the meaning which limits the scope of the present invention only to those embodiment. Those skilled in the art can implement the present invention in various other modes without departing from the gist of the present invention.

  For example, instead of calculating the advertisement insertion order prior to distribution of the map mesh, the advertisement insertion order may be calculated at the time of distribution of the map mesh. In this case, the publication order DB 125 can be made unnecessary.

  Further, for example, the map DB may be provided in a user terminal such as a car navigation device. In that case, for example, the advertisement server system 105 receives position information representing the user base point from the user terminal, transmits advertisement order data corresponding to the position information, and the user terminal is based on the received advertisement order data. The advertisement arranged in order and the map image represented by the map image data read from the map DB based on the user base point are displayed.

  For example, the unit with which the advertisement insertion order is associated is not limited to the map mesh, and other units may be adopted. For example, the advertisement insertion order may be associated with each latitude / longitude.

  For example, instead of the advertisement insertion order, other types of advertisement display priorities may be employed. For example, the number of advertisements displayed and / or the probability of being displayed may be employed.

FIG. 1 shows a configuration example of the entire system according to an embodiment of the present invention. FIG. 2A shows telephone book data classified by occupation. FIG. 2B shows simple map image data in the simple map DB. FIG. 3A shows a configuration example of the advertisement insertion order DB. FIG. 3B shows the advertisement item data in the advertisement item DB. FIG. 4A shows functional blocks of the advertisement registration AP server. FIG. 4B shows functional blocks of the map distribution AP server. FIG. 5 shows an example of the advertisement registration screen. FIG. 6 shows an example of a virtual land price thermo display. FIG. 7 shows an example of the flow of update processing of the publication order DB. FIG. 8 is an explanatory diagram of a relationship between a plurality of advertisement regions related to a map mesh and an advertisement insertion order. FIG. 9 shows an example of the processing flow of the user terminal that transmits the map mesh request and displays the map / advertisement. FIG. 10 shows an example of the processing flow of the map distribution AP server that distributes the map mesh and the advertisement order data in response to the map mesh request. FIG. 11A shows an example of a map / advertisement display on the display screen of the user terminal. FIG. 11B shows a pop-up menu displayed when an advertisement is specified in the map / advertisement display of FIG. 11A. FIG. 12A shows an example of display when “advertising details” is specified in the pop-up menu shown in FIG. 11B. FIG. 12B shows an example of a display when “Guidance” is specified in the pop-up menu shown in FIG. 11B. FIG. 13A shows an example of a spot search screen before the start of spot search. FIG. 13B shows an example of a spot search screen showing the result of spot search. FIG. 14 shows an example of the flow of processing performed by the map distribution AP server that has received the spot search request.

Explanation of symbols

DESCRIPTION OF SYMBOLS 101 ... User terminal, 103 ... Advertiser terminal, 105 ... Advertisement server system

Claims (10)

Position information receiving means for receiving position information based on a user base point from a user terminal used by the user;
Refer to the advertisement storage means that stores a large number of advertisement data in which the advertisement area data representing the advertisement area and the advertisement fee data representing the advertisement fee are associated with each other. Ad display priority determining means for determining the display priority of the advertisement corresponding to the advertising region in descending order of the advertising fee,
An advertisement system comprising: advertisement distribution means for distributing advertisement display priority data representing the display priority of the advertisement determined by the advertisement display priority determination means for the position corresponding to the received position information to the user terminal. . The advertising region data represents an advertising region having an advertiser's desired size and / or shape.
The advertising system according to claim 1. The advertisement fee is a designated unit price charged each time an advertisement is designated by the user.
The advertising system according to claim 1 or 2. The advertising region data represents an advertising region having a desired area of the advertiser,
The advertisement display priority determination means increases the display priority of an advertisement having a wider advertising area when the difference between the designated unit prices of advertisements is a predetermined amount or less.
The advertising system according to claim 3. Search condition receiving means for receiving a search condition from the user terminal;
Narrowing means for narrowing down the plurality of advertisement data corresponding to the user base point to one or more advertisement data corresponding to the search condition;
The advertisement system according to claim 3 or 4, further comprising search result distribution means for distributing search result data based on the narrowing result to the user terminal. An advertisement that receives the advertisement area data, the advertisement data, and the advertisement fee data from an advertiser terminal used by an advertiser, and stores advertisement data in which the received advertisement area data and the advertisement fee data are associated with each other in the advertisement storage unit. A reception means,
The advertisement receiving means refers to the advertisement storage means, identifies advertisement registration statuses from other advertisers for a plurality of positions in the advertising area designated by the advertiser, and specifies the specified advertisement registration status Sending data representing to the advertiser terminal,
The advertising system according to any one of claims 1 to 5. An advertisement that receives the advertisement area data, the advertisement data, and the advertisement fee data from an advertiser terminal used by an advertiser and stores the advertisement data in which the received advertisement area data and the advertisement fee data are associated with each other in the advertisement storage unit. A reception means,
The advertisement receiving means reads map image data representing the designated area from the advertiser from the map storage means, and determines the display mode of each position based on a plurality of advertisement charges corresponding to each position of the designated area. And transmitting the data representing the determined display mode of each position and the map image data representing the designated area to the advertiser terminal.
The advertising system according to any one of claims 1 to 6. The advertisement data is further associated with data representing a user profile and / or advertisement time zone,
The advertisement distribution means includes a plurality of advertisements for a position corresponding to the position information, an advertisement corresponding to data representing a user profile that matches the user profile of the user, and / or an advertisement time zone that matches the current time. Narrowing down to advertisements corresponding to the data representing, and distributing the advertisement display priority data representing the display priority of the narrowed advertisement to the user terminal,
The advertising system according to any one of claims 1 to 7. The advertisement display priority determining means determines a display priority of a plurality of advertisements for each position of an advertisement area corresponding to an advertisement whose advertisement display priority has not been determined, and the display priority of the advertisement corresponding to each position. Is stored in the advertisement display priority storage means,
The advertisement distribution means distributes advertisement display priority data representing display priority recorded in the advertisement display priority storage means to the user terminal for a position corresponding to the position information.
The advertising system according to any one of claims 1 to 8. Receiving position information based on a user base point from a user terminal used by the user;
Based on the advertisement storage means storing a large number of advertisement data in which the advertisement area data representing the advertisement area and the advertisement fee data representing the advertisement fee are respectively associated, the plurality of the advertisement areas are overlapped with each other. Delivering advertisement display priority data representing the display priority of advertisements to the user terminal, in which the advertisement display priority corresponding to the advertisement region is in the descending order of the advertisement fee;
The user terminal obtaining map image data representing a user area that is an area including the user base point; and
An advertisement method comprising: displaying a plurality of advertisements on the user terminal with a display priority represented by the advertisement display priority data together with a map image represented by the acquired map image data.

Images