JP2009080806A - Method for inserting link in web page - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method for automatically inserting a link suited to the intention of a browsing person, in a web page. <P>SOLUTION: While a user of a terminal device 40 browses a web page about the web page or relating web page relating to the web page in contents, it is discriminated that the user executes retrieval using a keyword included in the web page, history of a reference web page referred to by the retrieval is stored, a combination of the keyword and the reference web page is extracted from the history, the frequency that the combination is extracted is associated with the combination and stored in each web page, a combination whose frequency is equal to or more than a prescribed level is extracted among combinations associated with the web page and stored, and a new web page obtained by inserting a link to a reference web page in the position of the keyword of the web page or the associated web page is generated about the keyword of a frequency combination and the reference web page. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method, a server, and a program for inserting a link into a web page.

  Conventionally, many Web pages browsed on the Internet have embedded links for transition to other Web pages. In many cases, these links are given by the creator of the Web page, and the viewer browses information while performing page transition according to the page design of the creator.

Here, when the creator of the Web page performs linking, particularly in the case of manual work, this is a time-consuming work. In order to reduce the effort, a device has been proposed in which a link table is created in advance in association with a word or a figure and a link is automatically created (see, for example, Patent Document 1).
Japanese Patent Laid-Open No. 10-269203

  However, according to Patent Document 1, since the linking is performed based on a linking table prepared in advance, it is still necessary to prepare a table. Linking will be performed.

  Furthermore, in order to better understand the content of the Web page, the viewer may check the meaning of the keyword that has come out, or may collect related information about the keyword. The keywords in this case are often different from those that the web page creator gives links to, so the links provided by the creator alone may not be sufficient for the actual viewer. .

  As described above, since the link of the Web page is inserted at a location intended by the creator, it is difficult to insert a link according to the intention of the viewer.

  Accordingly, an object of the present invention is to provide a method for automatically inserting a link in accordance with a viewer's intention into a Web page.

  The present invention provides the following solutions.

(1) A method of inserting a link into a web page or a related web page that is related in content to the web page, which is browsed on a terminal device,
Determining that a search using a keyword included in the Web page is performed by the user while the user of the terminal device is browsing the Web page;
Storing a history of reference Web pages referred to by the search;
Extracting a combination of the keyword and the reference web page from the history;
Storing the frequency at which the combination is extracted for each Web page in association with the combination;
Extracting a frequent combination having the frequency equal to or higher than a predetermined value from the combinations stored in association with the Web page;
Generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword on the Web page with respect to the frequently used combination keyword and the reference Web page.

  According to such a configuration, the method determines that a search using a keyword included in the Web page is performed by the user while the user of the terminal device is browsing the Web page, and is referred to by the search. The history of the reference web page is stored, the combination of the keyword and the reference web page is extracted from the history, the frequency at which this combination is extracted is stored for each web page in association with the combination, and stored in the web page. Of the combinations stored in association with each other, a frequent combination having a frequency equal to or higher than a predetermined frequency is extracted, and a new link is inserted in the position of the keyword on the web page with respect to the frequently used combination keyword and the reference web page. A simple web page.

  Here, the related web page is a web page that is related to a certain web page in terms of content, and is a web page created based on a certain web page. The related Web page includes, for example, a Web page for a portable terminal created based on a Japanese version Web page for a personal computer and another language version Web page. In addition, the related web page includes a web page associated with a certain web page in the same domain, for example, a long sentence divided into a plurality of web pages, and a page number is assigned to each of the plurality of web pages. Also included are consecutive pages.

  As a result, the method extracts frequently used combinations of keywords and reference Web pages included in the Web page based on the history of searches performed by the user (viewer). Web pages referred to by other users can be automatically inserted as links. In other words, regardless of the intention of the creator of the web page, there is a possibility that a link to a reference web page in accordance with the intention of many users can be automatically inserted.

  The generation of a new Web page with the link inserted may be performed when the search history is updated, or may be performed periodically, such as every predetermined number of days.

  (2) The method according to (1), wherein the step of extracting the combination includes extracting a combination with a reference Web page last referred to by the user using the keyword.

  According to such a configuration, the method employs a Web page last referred to by the user using the keyword as a link to the keyword. For the user, it can be presumed that the Web page last referred to by the search is valuable, so when many combinations are recorded in the history, it is useful as a target to which a link is given.

  (3) The method according to (1) or (2), wherein the frequency at which the combination is extracted is an extraction number from a predetermined number of days ago to the present.

  According to such a configuration, since the method extracts a combination of a keyword and a reference Web page based on recent reference frequencies, newer information can be inserted as a link. Accordingly, there is a possibility that a link to a Web page useful for the user can be provided in a timely manner.

  (4) The method according to any one of (1) to (3), further including a step of receiving from the user a decision as to whether or not to store the combination.

  According to such a configuration, the method can make the combination of the keyword and the reference Web page more in line with the user's intention by accepting a determination input as to whether or not to memorize it from the user. . That is, even if the combination automatically extracted from the search history is inappropriate as a link, it can be rejected by the user's judgment, so that an effective combination can be adopted.

  (5) In response to receiving a request for generating the new Web page, the steps of extracting the frequent combinations and generating a new Web page are executed (1) to (4) ) Any one of the methods.

  According to such a configuration, since the method generates a new Web page with the link inserted in response to receiving the request, the link is inserted based on the latest history when the request is received. can do.

  In addition, the web page once displayed can be updated to a new web page with a link inserted in response to a request from the user. Therefore, the user can browse the Web page in which the link is inserted only when necessary.

(6) in response to accepting specification of a keyword included in the Web page, further extracting a reference Web page having a frequency equal to or higher than a predetermined value from a combination with the specified keyword;
Generating a new Web page in which a link to the further extracted reference Web page is inserted at the position of the specified keyword of the Web page. (1) to (5) The method described.

  According to such a configuration, the method further extracts a reference Web page having a predetermined frequency or more from the combination with the specified keyword in response to receiving the specification of the keyword included in the Web page. Then, a new Web page is generated by inserting a link to the extracted reference Web page at the specified keyword position of the Web page.

  Accordingly, the method can insert a link to a Web page with a high reference frequency for the specified keyword in response to receiving the keyword specification from the user. Therefore, the user may be able to acquire useful information regarding keywords as links as necessary.

(7) determining field data of the reference Web page based on the content of the reference Web page, and storing the field data together with the combination;
(1) to (6) further including a step of extracting the frequent combination from combinations stored together with the designated field data in response to accepting designation of the field data. The method described.

  According to such a configuration, the method determines field data based on the content of the reference Web page, stores the field data together with the combination, and receives the designation of the field data together with the designated field data. A frequent combination is extracted from the stored combinations.

  Accordingly, the method can insert a link to the reference Web page by extracting a frequent combination related to the specified field data in response to receiving the field data specification from the user. Therefore, there is a possibility that the user can efficiently acquire information on a required field.

(8) The related web page is a related web page associated in the same domain as the web page,
The step of generating the new web page includes:
Regarding the frequently-used keyword and reference web page extracted for the web page corresponding to the related web page, a new related web in which a link to the reference web page is inserted at the position of the keyword in the related web page The method according to any one of (1) to (7), wherein a page is further generated.

  According to such a configuration, the method includes a frequent combination having a frequency of a predetermined frequency or more among combinations stored in association with a corresponding web page in a related web page associated with the same domain as the web page. With respect to the keywords and reference Web pages that are frequently extracted, a new related Web page is generated by inserting a link to the reference Web page at the position of the keyword in the related Web page.

  Accordingly, the method can automatically insert a web page referred to by many users as a link into a related web page associated in the same domain as the web page. In other words, a link to a reference Web page can be automatically inserted even if there is no search history for keywords in the related Web page from the related Web page. Therefore, the user can easily transition to a Web page that is being browsed frequently by another user using the keyword in the related web page being browsed as a key, and efficient information collection is possible.

(9) The step of generating the new web page includes:
Regarding the frequently-used keyword and reference Web page extracted for the Web page, a new link in which a link to the Web page having the same content as the reference Web page is inserted at a position corresponding to the keyword in the Web page. Generate more web pages,
With respect to the frequently-used keyword and reference web page extracted for the web page corresponding to the related web page, to the web page having the same content as the reference web page at the position corresponding to the keyword in the related web page The method according to any one of (1) to (8), further including generating a new related Web page into which the link is inserted.

  According to such a configuration, the method extracts a frequent combination having a frequency equal to or higher than a predetermined value from combinations stored in association with the web page, and relates to the frequent combination keyword and reference web page. A new related web page is generated by inserting a link to a web page having the same content as the reference web page at the position of the keyword in the web page. In addition, among the combinations stored in association with the corresponding Web page, the frequent combinations having a frequency equal to or higher than a predetermined value are extracted, and the keywords of the frequent combinations and the reference Web pages are extracted. A new related Web page in which a link to a Web page having the same content as the reference Web page is inserted at a position is generated.

  Here, the web page having the same content is a web page created based on a certain web page, for example, for a mobile terminal created based on a Japanese version web page for a personal computer. It is a Web page or another language version Web page.

  Thus, the method can automatically insert a Web page having the same content as a Web page referenced by many users for the Web page as a link. In addition, a web page having the same content as a web page that many users have referenced for the corresponding web page can be automatically inserted as a link in the related web page. Therefore, the user can easily transition to a web page having the same content as the web page being browsed frequently by other users using the keywords in the web page being browsed and the related web page as a key. Efficient information collection is possible.

(10) The related web page is a web page for a portable terminal corresponding to the web page,
The step of generating the new web page includes:
A new web page for mobile terminals is generated by inserting a link to the web page for mobile terminals corresponding to the reference web page at the position of the keyword in the web page for mobile terminals (1) To (7).

  According to such a configuration, the method is a new method in which a link to a mobile terminal web page corresponding to a reference web page linked to the web page is inserted into the mobile terminal web page corresponding to the web page. A web page for mobile terminals is generated.

  Accordingly, the method can automatically insert, as a link, a mobile terminal web page of a web page referred to by many users regarding the web page corresponding to the web page for mobile terminal. In other words, even if there is no search history by keyword in the web page for the mobile terminal from the web page for the mobile terminal, a link to the web page for the mobile terminal corresponding to the reference web page linked to the corresponding web page is added. Can be inserted automatically. Therefore, the user can easily transition to a mobile terminal page of a Web page that is being browsed frequently by another user using a keyword in the Web page for the mobile terminal being browsed as a key. Information can be collected.

(11) The related web page is a different language version web page obtained by translating the web page into another language,
The step of generating the new web page includes:
A new other language version Web page is generated by inserting a link to a Web page obtained by translating the reference Web page into the other language at the position of the translated word of the keyword in the other language version Web page. The method according to any one of (1) to (7).

  According to such a configuration, this method is a new method in which a link to a different language version web page of a reference web page linked to the web page is inserted into another language version web page obtained by translating the web page into another language. A different language version Web page is generated.

  Accordingly, the method can automatically insert, as a link, another language version web page of a web page that many users have referred to the corresponding web page into the other language version web page. In other words, even if there is no search history by keyword in the other language version web page from the other language version web page, a link to the other language version web page corresponding to the reference web page linked to the corresponding web page is added. Can be inserted automatically. Therefore, the user can easily transition to the other language version web page of the web page being browsed frequently by another user using the keyword in the other language version web page being browsed as a key. Information collection.

(12) A server that inserts a link into a web page or a related web page that is content-related to the web page, which is browsed on a terminal device,
Means for determining that a search using a keyword included in the Web page is executed by the user while the user of the terminal device is browsing the Web page;
Means for storing a history of reference Web pages referred to by the search;
Means for extracting a combination of the keyword and the reference Web page from the history;
Means for storing the frequency at which the combination is extracted for each Web page in association with the combination;
Means for extracting a frequent combination having a frequency equal to or higher than a predetermined value among the combinations stored in association with the Web page;
And a means for generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword of the Web page with respect to the frequently used combination keyword and the reference Web page.

  According to such a configuration, the same effect as in (1) can be expected by operating the server.

(13) A program for causing a server to insert a link into a web page or a related web page that is related in content to the web page, which is browsed on a terminal device,
Determining that a search using a keyword included in the Web page is performed by the user while the user of the terminal device is browsing the Web page;
Storing a history of reference Web pages referred to by the search;
Extracting a combination of the keyword and the reference web page from the history;
Storing the frequency at which the combination is extracted for each Web page in association with the combination;
Extracting a frequent combination having the frequency equal to or higher than a predetermined value from the combinations stored in association with the Web page;
Generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword on the Web page with respect to the frequently used combination keyword and the reference Web page.

  According to such a configuration, the same effect as in (1) can be expected by executing the program.

  According to the present invention, it is possible to provide a method for automatically inserting a link in accordance with a viewer's intention into a web page.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(First embodiment)
[System configuration]
FIG. 1 is a block diagram showing a Web browsing system according to the first embodiment of the present invention.

  The link generation server 10, the search server 20, the content server 30, and the terminal device 40 are connected via a network. By accessing from the terminal device 40, the user browses a Web page managed by the content server 30. In addition, when an unknown keyword is encountered while browsing a Web page, it is possible to refer to other content using the search service provided by the search server 20.

  The link generation server 10 monitors the history of Web pages browsed by the user of the terminal device 40. And the web page referred along with the search using the search server 20 is memorize | stored in the database 15 as a combination with a keyword.

  Thereafter, when receiving a web page browsing request, the link generation server 10 automatically inserts a link to the keyword based on the stored combination and generates a new web page. By browsing a new web page, the user of the terminal device 40 can use a link to a web page searched and referenced in the past, in addition to the link provided by the creator of the web page. Information gathering becomes possible.

  Although the link generation server 10 is described as a single server, the present invention is not limited to this, and the link generation server 10 may be distributed among a plurality of servers as appropriate for each of various functions described below. The database 15 is provided in the link generation server 10, but is not limited thereto, and may be constructed in another server.

[Function block]
FIG. 2 is a block diagram showing a functional configuration of the link generation server 10 according to the first embodiment of the present invention.

  The link generation server 10 includes a search pattern recording unit 11 and a link generation unit 12. The search pattern recording unit 11 includes a log information acquisition unit 111, a browsing pattern analysis unit 112, and a combination frequency recording unit 113. The search pattern recording unit 11 stores a combination of a search keyword and a Web page referred to by a user through a search, and a link generation unit 12 A database for linking by.

  The log information acquisition unit 111 acquires browsing history data of Web pages browsed by the user. The browsing history data includes a history of Web pages that the user has searched for and browsed using the search service.

  Based on the acquired browsing history data, the browsing pattern analysis unit 112 determines that the user has performed a search using the search keyword while browsing the Web page, and the browsing pattern of the reference Web page browsed by this search Is analyzed. Specifically, the combination of the search keyword and the reference Web page is determined as a browsing pattern, and the history is stored in the browsing pattern table shown in FIG.

  The browsing pattern table stores a referenced Web page (reference URL) for each Web page (reference URL) that the user was browsing at the time of search, a search keyword, and a search date.

  Here, when a user performs a search based on a search keyword, a procedure is taken in which a plurality of Web pages are referred to one after another, and after reaching a useful Web page, the Web page that was originally being browsed is returned. There are many cases. That is, since it can be estimated that the Web page referred to last is most useful for the user, the Web page referred to last is extracted as the reference Web page. For example, in the example of FIG. 3, it is presumed that the 10th Web page that was referred last is a useful reference Web page, and the candidate flag is recorded as “Y”.

  It should be noted that a determination as to whether or not to store as a useful reference Web page may be accepted from the user. When a decision not to store is accepted, the candidate flag is recorded as “N”. As a result, the usefulness of the reference Web page extracted by the browsing pattern analysis unit 112 can be further enhanced.

  In the present embodiment, the browsing pattern table is used separately from the browsing history data. However, the browsing pattern table is not limited to this, and the browsing pattern table may be used as browsing history data. In this case, if it is determined that the user has performed a search, a record is added to the browsing pattern table each time a Web page is referenced.

  The combination frequency recording unit 113 calculates and stores the frequency of the combination of the search keyword extracted by the browsing pattern analysis unit 112 and the reference Web page. Specifically, the combinations in which the candidate flag of the browsing pattern table (FIG. 3) is “Y” are stored as the link generation table shown in FIG.

  The link generation table includes the Web page (reference URL) that the user was browsing, the reference Web page (reference URL) extracted by the browsing pattern analysis unit 112 in association with the search keyword, and the number of times this combination was extracted. (Combination frequency) is stored. As the value of the combination frequency is larger, it indicates that a large number of users have referred to the same keyword, and it is estimated that the web page includes useful information. Note that the combination frequency may be obtained by referring to the date of the browsing pattern table (FIG. 3) and obtaining the number of appearances within a predetermined number of days.

  Here, the combination frequency recording unit 113 may store field data corresponding to the content of the reference Web page. By selecting a reference Web page based on this field data, the linking server 10 can insert a link narrowed down to the field.

  The field data may be registered in advance as Web page attribute data, or may be determined by matching a word included in the Web page with predetermined dictionary data.

  The link generation unit 12 includes a content request reception unit 121, a link insertion determination unit 122, a link insertion unit 123, and a content transmission unit 124, and inserts a new link to a Web page (content) requested by the user. To the terminal device 40.

  The content request receiving unit 121 receives a web page browsing request from the terminal device 40. In the present embodiment, the link generation process is performed in response to the reception of the browsing request. However, the present invention is not limited to this, and the link generation request may be received in the Web page being browsed. In this case, the user can use the link generation function only when necessary.

  In addition, the content request receiving unit 121 accepts designation of a keyword for which related information is to be acquired in the Web page being browsed by the user, and starts link generation processing related to this keyword.

  Further, the content request receiving unit 121 accepts designation of field data for which related information is to be acquired in the Web page being browsed by the user, and starts a link generation process for the field data. Specifically, it can be used when it is desired to insert a link according to the purpose, for example, to deepen knowledge of history or to see explanations of computer terms.

  Based on the link generation table (FIG. 4), the link insertion determination unit 122 extracts a combination of a search keyword and a reference Web page whose combination frequency is greater than or equal to a predetermined value. When a plurality of combinations are extracted, the combination with the highest combination frequency may be extracted. Or it is good also as extracting a predetermined number in an order from the thing of the largest combination frequency.

  Here, when a link is generated in response to a content request (which will be described later with reference to FIG. 7), the link insertion determination unit 122 searches the combination stored with respect to the corresponding Web page for a combination frequency equal to or higher than a predetermined value. A combination of a keyword and a reference Web page is extracted.

  When a link is generated in accordance with the keyword specification (described later with reference to FIG. 8), the link insertion determination unit 122 searches the search keyword whose combination frequency is equal to or higher than a predetermined value from the combinations stored for the specified keyword. And a reference web page are extracted.

  At this time, the link insertion determination unit 122 extracts combinations regardless of the Web page (reference URL) being browsed, and uses the total value of the same combinations as the combination frequency. Thus, a link can be inserted for a keyword searched in the past regardless of the browsed Web page. Note that the present invention is not limited to this, and a combination associated with the Web page being browsed may be extracted. In this case, links to Web pages that have been referred to in the past in relation to the corresponding Web page can be individually inserted as necessary.

  Further, when a link is generated in accordance with the designation of the field data (described later in FIG. 9), the link insertion determination unit 122 determines that the combination frequency is equal to or higher than a predetermined value from the combinations stored for the designated field data. Thus, a combination of a keyword and a reference Web page included in the Web page being browsed is extracted.

  At this time, the link insertion determination unit 122 extracts a combination regardless of the Web page (reference URL) being browsed, as in the case of keyword specification. Or it is good also as extracting the combination linked | related with the web page in browsing.

  The field data is specified by receiving input from the user, but is not limited to this, and may be automatically determined based on the content of the Web page being browsed.

  The link insertion unit 123 inserts a link to the reference Web page at a corresponding portion of the Web page, that is, the position of the search keyword, regarding the combination of the search keyword extracted by the link insertion determination unit 122 and the reference Web page. Thereby, the link insertion unit 123 generates a new Web page.

  The content transmission unit 124 transmits the new Web page generated by the link insertion unit 123 to the terminal device 40. Accordingly, there is a possibility that the user of the terminal device 40 can follow the link to the reference Web page based on the past browsing history and efficiently refer to useful information.

[Record browsing pattern table]
FIG. 5 is a flowchart showing a process of recording in the browsing pattern table according to the first embodiment of the present invention.

  In step S11, the browsing pattern analysis unit 112 determines a combination of a search keyword and a reference Web page included in the Web page being browsed based on the browsing history data.

  In step S12, a determination as to whether or not to store the combinations determined in step S11 as link insertion candidates is accepted. If the determination is YES, the process moves to step S13, and the combination is recorded as a link candidate Web page (candidate flag is “Y”). On the other hand, if this determination is NO, the process moves to step S14 and is recorded as a non-link candidate Web page (candidate flag is “N”).

[Record link generation table]
FIG. 6 is a flowchart showing a process of recording in the link generation table according to the first embodiment of the present invention.

  In step S21, the combination frequency recording unit 113 reads pattern data from the browsing pattern table (FIG. 3). Note that the read data may be flagged and excluded from being read when the next process is executed.

  In step S22, the combination frequency recording unit 113 extracts combinations with candidate flags “Y”, that is, candidates for link insertion, from the pattern data read in step S21.

  In step S23, the combination frequency recording unit 113 records the combination extracted in step S22 together with the extracted number of times as frequency data. The combination frequency recording unit 113 also records field data corresponding to the contents of the reference Web page.

  In step S24, the combination frequency recording unit 113 determines whether or not unread pattern data remains. If the determination is YES, the process returns to step S21. If the determination is NO, since all the pattern data has been read, the process ends.

[Link generation by content request]
FIG. 7 is a flowchart showing a link generation process in response to a content request according to the first embodiment of the present invention.

  In step S <b> 31, the content request receiving unit 121 receives a content browsing request from the terminal device 40. This browsing request may be a request for inserting a new link to the Web page being browsed.

  In step S32, the link insertion determination unit 122 extracts a combination of a search keyword and a reference Web page whose combination frequency is greater than or equal to a predetermined value from combinations stored for the corresponding Web page.

  In step S33, the link insertion unit 123 inserts a link to the reference Web page for the search keyword based on the combination extracted in step S32, and generates a new Web page.

  In step S34, the link insertion determining unit 122 determines whether or not an unextracted combination remains. If this determination is YES, the process returns to step S32. On the other hand, if the determination is NO, all combinations that generate links have been extracted, and the process proceeds to step S35.

  In step S35, the content transmission unit 124 transmits the generated new Web page to the terminal device 40 as the requested content.

[Link generation by keyword specification]
FIG. 8 is a flowchart showing a link generation process according to the keyword designation according to the first embodiment of the present invention.

  In step S41, the content request receiving unit 121 receives from the user of the terminal device 40 designation of a keyword that is included in the web page being browsed and for which a link is to be generated.

  In step S42, the link insertion determination unit 122 extracts a combination of a search keyword having a combination frequency equal to or higher than a predetermined value and a reference Web page from combinations stored for the specified keyword.

  In step S43, the link insertion unit 123 inserts a link to the reference Web page for the search keyword based on the combination extracted in step S42, and generates a new Web page.

  In step S44, the content transmission unit 124 transmits the new Web page generated in step S43 to the terminal device 40 as the content with the link inserted.

[Link generation by field specification]
FIG. 9 is a flowchart showing a link generation process according to the field designation according to the first embodiment of the present invention.

  In step S <b> 51, the content request receiving unit 121 accepts designation of a field in which a link is to be generated for the Web page being browsed from the user of the terminal device 40. The designation method may be such that field data is selected from a predetermined list, or field data determined from the contents of the Web page being browsed may be used.

  In step S52, the link insertion determination unit 122 extracts a combination of a keyword and a reference Web page included in the Web page being browsed and having a combination frequency equal to or higher than a predetermined value from the combinations stored for the designated field data. To do.

  In step S53, the link insertion unit 123 inserts a link to the reference Web page for the search keyword based on the combination extracted in step S52, and generates a new Web page.

  In step S54, the link insertion determination unit 122 determines whether or not an unextracted combination remains. If this determination is YES, the process returns to step S52. On the other hand, if the determination is NO, all combinations that generate links have been extracted, and the process moves to step S55.

  In step S55, the content transmission unit 124 transmits the new Web page generated in step S53 to the terminal device 40 as the content with the link inserted.

[Page transition]
FIG. 10 is a diagram illustrating an example of Web page transition according to the first embodiment of the present invention. In this example, a Web page displayed on the terminal device 40 in response to a content request is shown.

  In response to the content request from the user, the web page 61 managed by the content server 30 is displayed (1). Here, in order to obtain information on the keyword “XXXX” included in the Web page 61, the user attempts a keyword search (2). When the search execution result is obtained (3), the link is traced to refer to each page (4 to 6). When a desired reference Web page 71 is found by referring to each page, the user returns to browsing the original Web page 61.

  The user browses the web page 61 by repeating such search and reference of the reference web page. The link generation server 10 stores the combination of the search keyword and the reference Web page at this time, and accumulates link generation data for inserting the link by the various processes described above (for example, link generation in FIG. 4). table).

  When link generation data is accumulated in this way, when a content request is received from the user again, a new Web page 62 in which a link to the reference Web page 71 is inserted into the keyword “XXXX” is displayed. As a result, the user can follow the inserted link and quickly obtain information on the reference Web page 71.

[Hardware configuration of server]
FIG. 11 is a diagram illustrating an example of a hardware configuration of the link generation server 10. The link generation server 10 includes a CPU (Central Processing Unit) 1010 constituting a control unit 101 including a search pattern recording unit 11 and a link generation unit 12 (in a multiprocessor configuration, a plurality of CPUs such as a CPU 1012 may be added), a bus A line 1005, a communication I / F 1040, a main memory 1050, a BIOS (Basic Input Output System) 1060, a USB port 1090, an I / O controller 1070, and input means such as a keyboard and mouse 1100 and a display device 1022 are provided.

  Storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 can be connected to the I / O controller 1070.

  The BIOS 1060 stores a boot program executed by the CPU 1010 when each server is started up, a program depending on the hardware of each server, and the like.

  The hard disk 1074 constituting the storage unit 107 stores various programs for causing each server to function as a server and a program for executing the functions of the present invention, and further stores various databases (for example, the database 15) as necessary. It is configurable.

  As the optical disc drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1077 corresponding to each drive is used. A program or data can be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070.

  The program provided to the link generation server 10 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1077, or a memory card. This program may be installed in the link generation server 10 and executed by being read from a recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040.

  The aforementioned program may be stored in an internal or external storage medium. Here, as a storage medium constituting the storage unit 107, in addition to the hard disk 1074, the optical disk 1077, or the memory card, a magneto-optical recording medium such as an MD or a tape medium can be used. Further, a storage device such as a hard disk 1074 or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the link generation server 10 via the communication line.

  Here, the display device 1022 displays a screen for accepting data input to the user or displays a calculation processing result screen by each server. The display device 1022 is a cathode ray tube display device (CRT), a liquid crystal display device (LCD). ) And the like.

  Here, the input means accepts input by the user, and may be configured by a keyboard, a mouse 1100, and the like.

  The communication I / F 1040 is a network adapter that enables each server to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  Although the above example mainly demonstrated the link production | generation server 10, the function demonstrated above can also be implement | achieved by installing a program in a computer and making the computer operate | move as a server apparatus. Therefore, the functions realized by the link generation server 10 described as one embodiment in the present invention are executed by executing the above-described method by the computer, or by introducing the above-described program into the computer and executing it. Is also feasible.

[Hardware configuration of terminal device]
The terminal device 40 has the same configuration as each of the servers described above. In the above-described example, an example realized by a so-called computer has been described. Further, as long as the principle of the present invention is applicable, it can be realized by various terminals such as a mobile phone, a PDA (Personal Data Assistant), and a game machine. It's okay.

  In the first embodiment described above, based on the past browsing history of the Web page browsed by the terminal device 40, that is, the Web page that is the target of link insertion, the Web page that is the target of link insertion is referred to the reference Web page. An example of creating a new Web page with a link inserted has been described.

  Next, to a reference Web page linked to a Web page having a past browsing history or a Web page corresponding to the reference Web page to a related Web page that is related in content to a Web page having a past browsing history An example of creating a new related web page with the link inserted will be described.

  Here, the related web page is a web page that is related to a certain web page in terms of content, and is a web page created based on a certain web page. Here, the Web page that is the source of the related Web page is a Web page that stores link generation data, and is hereinafter referred to as a basic Web page.

  For example, if the basic Web page is a Japanese version Web page for a personal computer, the related Web page includes a Web page for a mobile terminal and another language version Web page. In addition, the related web page is a web page associated in the same domain, for example, a continuous page in which a long sentence is divided into a plurality of web pages and a page number is assigned to each of the web pages. Are also included.

  By acquiring the browsing history of the basic Web page of the related Web page according to this example, it becomes possible to insert a reference Web page or a link of a page corresponding to the reference Web page in all the related Web pages. This is because the basic Web page and the related Web page are related in terms of content, and the Web page to be referenced is common. In addition, related Web pages can be linked to the same Web page.

  In this case, the database 15 further includes a related table (not shown) that stores the basic Web page (reference URL) and the related Web page (related URL) in association with each other. Specifically, a web page associated with the basic web page in the same domain, a web page for mobile terminals, and a web page for other languages are associated with each other. However, it is not always necessary that the web page associated with the basic web page in the same domain, the web page for mobile terminals, and the web page for other languages be associated with each other. The related table is created by collecting information from a creator of a basic Web page or related Web page in advance. Note that there may be a plurality of related basic Web pages (related URLs) relative to the basic Web page (reference URL).

  The link insertion determination unit 122 also extracts a combination of a search keyword and a reference Web page whose combination frequency is greater than or equal to a predetermined value based on the related table and the link generation table. Specifically, a basic Web page (reference URL) corresponding to a related Web page (related URL) is extracted from the related table, and a search whose combination frequency is greater than or equal to a predetermined value based on the extracted basic Web page (reference URL). A combination of a keyword and a reference Web page is extracted.

  The link insertion unit 123 corresponds to the corresponding part of the related Web page, that is, the search keyword in the related Web page, regarding the combination of the search keyword and the reference Web page in the basic Web page acquired by the link insertion determination unit 122. A link to the reference Web page is inserted at the position to be executed. As a result, the link insertion unit 123 generates a new related Web page.

  When the related web page is a web page for mobile terminals, the link insertion unit 123 uses the related table to use the web page for mobile terminals corresponding to the acquired reference web page (web page for reference mobile terminals). Is inserted, and a link to the web page for the reference portable terminal is inserted. Further, the link generation server 10 and the device connected to the link generation server 10 have a function of converting a web page into a web page for a mobile terminal, and a web page for the reference mobile terminal is created from the reference web page using the function. May be.

  Similarly, when the related Web page is a different language version Web page, the related table is used to acquire another language version Web page (reference other language version Web page) corresponding to the acquired reference page, and the reference other language. Insert a link to the web page. When the reference other language version Web page cannot be acquired, the reference other language version Web page is created using a Web site that translates the Web page. Further, the link generation server 10 and the device connected to the link generation server 10 have a function of translating a web page into another language to create another language version web page, and using the function, the reference other language can be referred from the reference web page. A version web page may be created.

  In this way, the related web page creates a new related web page in which a link to a necessary reference web page is inserted using the past browse history of the basic web page, even if there is no past browse history of itself. can do.

  Further, an example will be described in which a link to a Web page having the same content as the reference Web page is inserted into the Web page and the related Web page.

  The web page having the same content as the reference web page is a web page corresponding to the reference web page, and is, for example, a web page for mobile terminals or another language version web page. In this case, the link insertion unit 123 acquires a Web page having the same content as the reference Web page extracted by the link insertion determination unit 122, and a Web page having the same content as the acquired reference Web page at the position of the search keyword. Insert a link to

  As described above, as a method of acquiring a Web page having the same content as the reference Web page, as described above, a method using a related table, or creating a Web page having the same content as the reference Web page from the reference Web page in the link generation server 10 There is a method of using such a function.

  By the said form, the new web page which inserted the link to the web page relevant to a reference web page other than a reference web page can be produced in a web page. Thereby, the user of the terminal device 40 may follow a link to the Web page related to the reference Web page based on the past browsing history, and may be able to refer to useful information efficiently.

(Second Embodiment)
Next, a second embodiment of the Web browsing system to which the present invention is applied will be described. The Web browsing system according to the second embodiment automatically inserts a link to an information search Web page having a search query according to the viewer's intention on the Web page. Thereby, when the user of the terminal device 40 encounters an unknown keyword during browsing, the user can easily link from the page being browsed to a search page in which the keyword to be searched is already prepared, which is efficient. Information collection.

Hereinafter, an example in which a link to an information search Web page is inserted into a related Web page will be described. Note that, in the following description and drawings, the same reference numerals are given to portions that perform the same functions as those in the first embodiment described above, and repeated descriptions are omitted as appropriate.
[Function block]

  This will be described with reference to a block diagram showing a functional configuration of the link generation server 10 shown in FIG.

  The content request receiving unit 121 receives a request to browse related web pages. Note that, as in the first embodiment, designation of keywords or field data for which related information is to be acquired may be received.

  The link insertion determination unit 122 acquires a basic Web page (reference URL) from the related table. Further, the link insertion determination unit 122 extracts a search keyword from the link generation table based on the acquired basic Web page (reference URL). At this time, when a plurality of search keywords are extracted, the search frequency for each search keyword in the basic Web page (reference URL) may be calculated, and the search keyword to be extracted may be determined based on the calculated search frequency. For example, a search keyword with the maximum calculated search frequency may be extracted, or a predetermined number of search keywords may be extracted in order from the maximum.

  When the content request receiving unit 121 receives a keyword or field data for which related information is desired to be acquired, the link insertion determining unit 122 relates to the acquired basic Web page ( The search keyword is extracted from the link generation table based on the reference URL.

  The link insertion unit 123 is information that displays the search keyword acquired by the link insertion determination unit 122 as a search query at a corresponding portion of the related Web page, that is, the position of the search keyword acquired by the link insertion determination unit 122. Insert a link to the search web page.

Thus, the user of the terminal device 40 may be able to efficiently search for useful information by being guided to a search Web page having a search keyword based on the past browsing history of the basic Web page as a search query. There is.
[Link generation by content request]

  FIG. 12 is a flowchart showing a link generation process in response to a content request according to the second embodiment of the present invention.

  In step S <b> 61, the content request receiving unit 121 receives a content browsing request from the terminal device 40. The content is a related Web page.

  In step S62, the link insertion determination unit 122 acquires a basic Web page corresponding to the relevant web page.

  In step S63, the link insertion determination unit 122 extracts the search keyword stored for the basic Web page acquired in step S62.

  In step S64, the link insertion unit 123 inserts a link to the information search Web page that displays the search keyword acquired in step S63 as a search query with respect to the search keyword acquired in step S63. Create a page.

In step S65, the link insertion determining unit 122 determines whether or not an unextracted search keyword remains. If the determination is YES, the process returns to step S63. On the other hand, if the determination is NO, all the search keywords that generate links have been extracted, and the process moves to step S35.
[Page transition]

  FIGS. 13 to 15 are diagrams showing examples of transition between the basic Web page and the related Web page according to the second embodiment of the present invention. FIG. 13 is a diagram illustrating a transition of a web page for a mobile terminal displayed on the mobile terminal 41 in response to a content request according to the first and second embodiments of the present invention.

  The web page for portable terminals is a web page created by converting the web page 61 displayed on the terminal device 40 (here, a personal computer). In this case, the web page 61 is a basic web page, and the web page for the mobile terminal is a web page related to the web page 61. First, as described with reference to FIG. 10, the link generation server 10 accumulates link generation data for inserting a link into the Web page 61 that is the basic Web page by the page transition from (1) to (7). (For example, the link generation table of FIG. 4).

  When the link generation data of the web page 61 is accumulated in this way, when a user requests a content for the web page for the mobile terminal, the web page 61 that is the basic web page of the web page for the mobile terminal. Using the link generation data, a new mobile terminal information search Web page 72 in which a link to an information search Web page displaying the keyword “XXXX” as a search query is inserted into the keyword “XXXX” is displayed. As a result, the user can follow the inserted link and easily obtain necessary information using the mobile terminal information search Web page 72.

  In addition, as described in the first embodiment, when a user requests a content for a web page for mobile terminal, link generation of the web page 61 that is a basic web page of the web page for mobile terminal is generated. Using the data, a new mobile terminal web page 62 in which a link to the mobile terminal reference web page 73 is inserted into the keyword “XXXX” is displayed. As a result, the user can follow the inserted link and quickly obtain information on the reference web page 73 for the mobile terminal.

  FIG. 14 is a diagram showing a transition of an English version Web page displayed on the terminal device 40 in response to a content request according to the second embodiment of the present invention. The English version web page is a web page created by translating the web page 61 in Japanese into English. In this case, the web page 61 is a related web page having the web page 61 as a basic web page. Similar to FIG. 13, the link generation server 10 accumulates link generation data for inserting a link into the Web page 61 that is the basic Web page (for example, the link generation table in FIG. 4).

  When the link generation data of the Web page 61 is accumulated in this way, when there is a content request from the user for the English version Web page, the link of the Web page 61 that is the basic Web page of the English version Web page. A new link in which the keyword “XXXX” is translated into English using predetermined dictionary data and a link to the English version information search Web page 74 displaying the keyword “ZZZ” as a search query is inserted using the generated data. A simple English version web page 64 is displayed.

  Thus, even when the languages of the basic Web page and the related Web page are different, a link to an information search page suitable for the related Web page can be inserted. As a result, the user can follow the inserted link and easily obtain necessary information using the English version information search Web page 74. As shown in the English version information search Web page 74, the search query may be displayed in a suggestion style.

  FIG. 15 is a diagram illustrating transition of a Web page that is a part of a continuous Web page displayed on the terminal device 40 in response to a content request according to the second embodiment of the present invention. A Web page that is a part of a continuous Web page is a related Web page having one of them as a basic Web page. In this example, the first web page is a basic web page, and the others are related web pages. 13 and 14, the link generation server 10 accumulates link generation data for inserting a link into the Web page 61 ′ that is the basic Web page (for example, the link generation table in FIG. 4).

  When the link generation data of the web page 61 ′ is accumulated in this way, when a content request is received from the user for the second web page that is a continuous web page with the web page 61 ′, Using the link generation data of the Web page 61 ′ that is the basic Web page of the second Web page, a link to the information search Web page displaying the keyword “XXXX” as a search query is inserted into the keyword “XXXX”. A new web page 75 is displayed.

  As a result, the user can follow the inserted link and easily obtain necessary information using the information search Web page 75. In addition, for a search keyword in one of the continuous Web pages, a link to the information search Web page 75 can be inserted into the continuous Web page.

  In the above-described embodiment, the example in which the link to the information search Web page is inserted into the related Web page has been described. The present invention is not limited to the above embodiment, and a link to an information search Web page may be inserted into the basic Web page. In that case, it is not necessary to refer to the related table.

  Further, a link to the information search Web page may be inserted into the related Web page, and a link to the reference Web page may be inserted into the basic Web page. In this case, it is necessary to branch the processing by determining whether the Web page requested to be browsed is a basic Web page or a related Web page using the related table.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

1 is a block diagram showing a Web browsing system according to a first embodiment of the present invention. It is a block diagram which shows the function structure of the link production | generation server 10 which concerns on the 1st Embodiment of this invention. It is a figure which shows the browsing pattern table which concerns on the 1st Embodiment of this invention. It is a figure which shows the link production | generation table which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process recorded on the browsing pattern table which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process recorded on the link production | generation table which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process of the link production | generation according to the content request which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process of the link production | generation according to the keyword specification which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process of the link production | generation according to field specification which concerns on the 1st Embodiment of this invention. It is a figure which shows the example of the transition of the web page which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the hardware constitutions of the link production | generation server 10 which concerns on the 1st Embodiment of this invention. It is a flowchart which shows the process of the link production | generation according to the content request which concerns on the 2nd Embodiment of this invention. It is a figure which shows the transition of the web page for mobile telephones displayed on the portable terminal 41 in response to the content request which concerns on the 1st and 2nd embodiment of this invention. It is a figure which shows the transition of the English version web page displayed on the terminal device 40 in response to the content request which concerns on the 2nd Embodiment of this invention. It is a figure which shows the transition of the web page which is a part of continuous page displayed on the terminal device 40 according to the content request which concerns on the 2nd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Link production | generation server 11 Search pattern recording part 12 Link production | generation part 15 Database 20 Search server 30 Content server 40 Terminal device 111 Log information acquisition part 112 Browse pattern analysis part 113 Combination frequency recording part 121 Content request receiving part 122 Link insertion determination part 123 Link insertion unit 124 Content transmission unit

Claims (13)

A method for inserting a link into a web page or a related web page that is content-related to the web page, which is browsed on a terminal device,
Determining that a search using a keyword included in the Web page is performed by the user while the user of the terminal device is browsing the Web page;
Storing a history of reference Web pages referred to by the search;
Extracting a combination of the keyword and the reference web page from the history;
Storing the frequency at which the combination is extracted for each Web page in association with the combination;
Extracting a frequent combination having the frequency equal to or higher than a predetermined value from the combinations stored in association with the Web page;
Generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword on the Web page with respect to the frequently used combination keyword and the reference Web page.   The method according to claim 1, wherein the step of extracting the combination includes extracting a combination with a reference Web page last referred to by the user using the keyword.   3. The method according to claim 1, wherein the frequency at which the combination is extracted is an extraction number from a predetermined number of days ago to the present.   The method according to claim 1, further comprising receiving from the user a decision whether to store the combination.   5. The method according to claim 1, wherein a step of extracting the frequent combinations and a step of generating a new Web page are executed in response to receiving a request for generating the new Web page. The method of crab. In response to accepting designation of a keyword included in the web page, further extracting a reference web page having a frequency equal to or higher than a predetermined value in a combination with the designated keyword;
The method according to any one of claims 1 to 5, further comprising: generating a new web page in which a link to the further extracted reference web page is inserted at the position of the designated keyword of the web page. The method described. Determining field data of the reference web page based on the content of the reference web page and storing it with the combination;
The method according to any one of claims 1 to 6, further comprising: extracting the frequent combination from combinations stored together with the designated field data in response to accepting designation of the field data. The method described. The related web page is a related web page associated in the same domain as the web page,
The step of generating the new web page includes:
Regarding the frequently-used keyword and reference web page extracted for the web page corresponding to the related web page, a new related web in which a link to the reference web page is inserted at the position of the keyword in the related web page The method according to claim 1, further comprising generating a page. The step of generating the new web page includes:
Regarding the frequently-used keyword and reference Web page extracted for the Web page, a new link in which a link to the Web page having the same content as the reference Web page is inserted at a position corresponding to the keyword in the Web page. Generate more web pages,
With respect to the frequently-used keyword and reference web page extracted for the web page corresponding to the related web page, to the web page having the same content as the reference web page at the position corresponding to the keyword in the related web page The method according to claim 1, further comprising generating a new related web page into which the link is inserted. The related web page is a web page for a mobile terminal corresponding to the web page,
The step of generating the new web page includes:
2. A new web page for a mobile terminal is generated by inserting a link to the web page for a mobile terminal corresponding to the reference web page at the position of the keyword in the web page for the mobile terminal. A method according to any of claims 7 to 7. The related web page is a different language version web page obtained by translating the web page into another language,
The step of generating the new web page includes:
A new other language version Web page is generated by inserting a link to a Web page obtained by translating the reference Web page into the other language at the position of the translated word of the keyword in the other language version Web page. A method according to any one of claims 1 to 7. A server that inserts a link into a web page or a related web page that is content-related to the web page that is viewed on a terminal device,
Means for determining that a search using a keyword included in the Web page is executed by the user while the user of the terminal device is browsing the Web page;
Means for storing a history of reference Web pages referred to by the search;
Means for extracting a combination of the keyword and the reference Web page from the history;
Means for storing the frequency at which the combination is extracted for each Web page in association with the combination;
Means for extracting a frequent combination having a frequency equal to or higher than a predetermined value among the combinations stored in association with the Web page;
And a means for generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword of the Web page with respect to the frequently used combination keyword and the reference Web page. A program that causes a server to insert a link into a web page or a related web page that is content-related to the web page that is viewed on a terminal device,
Determining that a search using a keyword included in the Web page is performed by the user while the user of the terminal device is browsing the Web page;
Storing a history of reference Web pages referred to by the search;
Extracting a combination of the keyword and the reference web page from the history;
Storing the frequency at which the combination is extracted for each Web page in association with the combination;
Extracting a frequent combination having the frequency equal to or higher than a predetermined value from the combinations stored in association with the Web page;
Generating a new Web page in which a link to the reference Web page is inserted at the position of the keyword on the Web page with respect to the frequently used combination keyword and the reference Web page.

Images