JP2009080733A - Advertisement provision system, cellphone used for advertisement provision system, navigation device used for advertisement provision system, advertisement provision method, advertisement reception method, advertisement provision program, advertisement reception program and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement according to taste or behavior of a user. <P>SOLUTION: A cellphone 110 used for this advertisement provision system 100 has an acquisition part 111, a generation part 112, a first reception part 113, a request part 114, a second reception part 116, and a transfer part 120. The acquisition part 111 acquires a history related to a state of the cellphone 110 used by the user and/or a history related to behavior of the user. The generation part 112 generates attribute information of the user based on the history. The first reception part 113 receives information related to a position of a moving body from a navigation device 140. The request part 114 requests to deliver advertisement information to an advertisement provision server 130 based on the attribute information and the information related to the position. The second reception part 116 receives the advertisement information corresponding to the user from the advertisement provision server 130. The transfer part 120 transfers the advertisement information to the navigation device 140. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement providing system, a mobile phone device used in the advertisement providing system, a navigation device used in the advertisement providing system, an advertisement providing method, an advertisement receiving method, an advertisement providing program, an advertisement receiving program, and a recording medium. However, the present invention is applied to the above-described advertisement providing system, mobile phone device used in the advertisement providing system, navigation device used in the advertisement providing system, advertisement providing method, advertisement receiving method, advertisement providing program, advertisement receiving program, and recording It is not limited to the medium.

  Conventionally, an advertisement is placed on a page of a website. In particular, in a communication system capable of bidirectional communication, a user is specified and an advertisement corresponding to the user is provided. For example, a technology has been proposed in which the user's gender and age group are estimated from the character input speed and the number of characters at the time of e-mail creation, and advertisements corresponding to the estimated gender and age group are provided. (For example, see Patent Document 1 below.)

  In addition, a communicable navigation device mounted on a mobile body is also known in which an advertisement is displayed on a map. When providing an advertisement in the navigation device, there is a problem that an advertisement such as an area where the vehicle cannot travel is not provided. Therefore, for example, a technique has been proposed in which advertisement information received by a mobile phone terminal is transferred to a navigation device (see, for example, Patent Document 2 below).

JP-A-2005-107728 JP 2006-209280 A

  However, the above-described technique of Patent Document 1 merely specifies the gender, age, and the like of the user, and the problem that the advertisement corresponding to the user's preference, behavior, and position cannot be provided is an example. . Further, the technique of Patent Document 2 described above is such that advertisement information received by a mobile phone terminal is simply displayed on a navigation device. Like the technique of Patent Document 1, the user's preference and behavior are displayed. An example is a problem that an advertisement corresponding to the current position cannot be provided.

  In order to solve the above-described problems and achieve the object, an advertisement providing system according to the invention of claim 1 includes a mobile phone device owned by a user, and navigation mounted on a mobile body and connectable to the mobile phone device. In an advertisement providing system including a device and an advertisement providing server that provides advertisement information, the mobile phone device acquires a history regarding a usage state of the mobile phone device by a user and / or a history regarding a user's behavior. Acquisition means, first reception means for receiving information on the position of the moving body detected by the navigation device from the navigation device, and history regarding the use state acquired by the acquisition means and / or the The history related to the action and the information related to the position received by the first receiving means are recognized by the device itself. A request means for sending a request for distribution of advertisement information together with information, and a second reception for receiving the advertisement information corresponding to the user from the advertisement provision server based on the distribution request by the request means And the advertisement providing server receives, from the mobile phone device, a history relating to a user's usage state of the mobile phone device and / or a history relating to a user's behavior and information relating to the location from the mobile phone device. Receiving means for receiving together with authentication information of the telephone device; and generating means for generating attribute information of a user based on the history relating to the use state and / or the history relating to the behavior received together with the authentication information by the receiving means; , Based on the attribute information generated by the generating means and the information on the position received by the receiving means. There are a selecting means for selecting the advertisement information corresponding to the user, the advertisement information selected by said selecting means, characterized in that it comprises a distribution means for distributing to the portable telephone device.

  An advertisement providing system according to the invention of claim 2 includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. In the advertisement providing system, the navigation device obtains, from the mobile phone device, a history regarding the use state of the mobile phone device by the user and / or a history regarding the user's behavior from the mobile phone device. A first receiving means for receiving information, a detecting means for detecting information relating to the position of the moving body, a history relating to the use state and / or a history relating to the action received together with the authentication information by the first receiving means. And information relating to the position of the moving object detected by the detection means to the advertisement providing server, A request means for requesting distribution of notification information; and a second receiving means for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request means; Receiving means for receiving, from the navigation device, a history relating to a usage state of the mobile phone device and / or a history relating to a user's behavior and information relating to the location from the navigation device together with authentication information of the mobile phone device; Generating means for generating user attribute information based on the history related to the usage state and / or the history related to the action received together with the authentication information by the receiving means; and the attribute information generated by the generating means And advertisement information corresponding to the user is selected based on the position information received by the receiving means. And selecting means for, the advertisement information selected by said selecting means, characterized in that it comprises a distribution means for distributing to the navigation device.

  According to a third aspect of the present invention, there is provided a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. And an acquisition means for acquiring a history relating to a use state of the mobile phone device by a user and / or a history relating to a user's behavior in a mobile phone device used in an advertisement providing system comprising: Based on the history related to the use state and / or the history related to the action, the generation means for generating user attribute information and the information related to the position of the moving body detected by the navigation device are received from the navigation device. First receiving means, the attribute information generated by the generating means, and the first receiver Request means for requesting the advertisement providing server to distribute advertisement information based on the information on the position of the mobile body received by the mobile station, and advertisement information corresponding to the user based on the distribution request by the request means. A second receiving means for receiving from the advertisement providing server; and a transferring means for transferring the advertisement information corresponding to the user received by the second receiving means to the navigation device. .

  According to a fifth aspect of the present invention, a navigation device includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server that provides advertisement information. In a navigation device used in an advertisement providing system comprising: receiving means for receiving advertisement information transferred from the transfer means of the mobile phone device; and output means for outputting advertisement information received by the receiving means; It is characterized by providing.

  A navigation device according to a seventh aspect of the invention includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server that provides advertisement information. In the navigation device used in the advertisement providing system, the history relating to the usage state of the mobile phone device by the user and / or the history relating to the user's behavior are transmitted from the mobile phone device together with the authentication information of the mobile phone device. First receiving means for receiving, authentication means for authenticating the mobile phone device based on the authentication information received by the first receiving means, and when the mobile phone device is authenticated by the authentication means Based on the history relating to the use state and / or the history relating to the action received by the first receiving means. Generating means for generating user attribute information, detecting means for detecting information relating to the position of the moving object, the attribute information generated by the generating means, and the moving object detected by the previous detecting means Request means for making a delivery request for advertisement information to the advertisement providing server based on the information relating to the position of the user, and receiving advertisement information corresponding to the user from the advertisement providing server based on the delivery request by the request means. And a transfer means for transferring the advertisement information corresponding to the user received by the second receiving means to the mobile phone device.

  According to a tenth aspect of the present invention, there is provided a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. And receiving means for receiving the advertisement information transferred from the transfer means of the navigation device, and output means for outputting the advertisement information received by the receiving means. It is characterized by providing.

  An advertisement providing method according to the invention of claim 12 includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. In the advertisement providing method of the advertisement providing system comprising: an acquisition step of acquiring a history relating to a use state of the mobile phone device by a user and / or a history relating to a user's behavior by the mobile phone device; and the navigation A first reception step of receiving information on the position of the moving body detected by the device from the navigation device; a history of the usage state and / or a history of the behavior acquired by the acquisition step; Information about the location received by the receiving step 1 together with the authentication information of the device itself. A requesting step for transmitting to the providing server and making a distribution request for the advertising information; a second receiving step for receiving the advertising information corresponding to the user from the advertising providing server based on the distribution request by the requesting step; The advertisement providing server receives a history regarding the usage state of the mobile phone device and / or a history of the user's behavior and information regarding the location from the mobile phone device together with authentication information of the mobile phone device. Generated by the receiving step, the generation step of generating user attribute information based on the history of the usage state and / or the history of the behavior received together with the authentication information by the receiving step, and the generation step Corresponding to the user based on the attribute information and the information on the position received by the receiving step. A selection step of selecting a tell information, the advertisement information selected by the selecting step, characterized in that it comprises a and a delivery step of delivering to said cell phone device.

  An advertisement providing method according to a thirteenth aspect of the present invention includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the advertisement providing method of the advertisement providing system, the history of the usage state of the mobile phone device by the user and / or the history of the behavior of the user by the navigation device is transmitted from the mobile phone device to the mobile phone. A first reception step that is received together with the authentication information of the device, a detection step that detects information relating to the position of the moving body, a history relating to the use state received together with the authentication information by the first reception step, and / or The advertisement is provided with the history regarding the behavior and the information regarding the position of the moving body detected by the detection step. A request step for sending a request for distribution of advertisement information, a second reception step for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request step, A history relating to the use state of the mobile phone device by the advertisement providing server and / or a history relating to the user's behavior and information relating to the location are received from the navigation device together with authentication information of the mobile phone device. Based on the reception process, the history related to the use state and / or the history related to the action received together with the authentication information by the reception process, the generation process of generating user attribute information, and the generation process Corresponding to the user based on the attribute information and the information on the position received by the receiving step. A selection step of selecting a tell information, the advertisement information selected by the selecting step, characterized in that it comprises a and a delivery step of delivering to the navigation device.

  According to another aspect of the present invention, there is provided an advertisement receiving method including a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. In an advertisement receiving method for a mobile phone device used in an advertisement providing system comprising: an acquisition step of acquiring a history relating to a use state of the mobile phone device by a user and / or a history relating to a user's behavior; A generation step of generating attribute information of a user based on a history relating to the use state and / or a history relating to the action acquired in a step, and information relating to the position of the moving object detected by the navigation device, A first receiving step received from the navigation device; the attribute information generated by the generating step; Based on the information on the position of the mobile body received in the first receiving step, a request step for making a distribution request for advertisement information to the advertisement providing server, and the user based on the distribution request by the request step A second receiving step of receiving advertisement information corresponding to the user from the advertisement providing server, and a transferring step of transferring the advertisement information corresponding to the user received in the second receiving step to the navigation device. It is characterized by including.

  An advertisement receiving method according to the invention of claim 15 includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the advertisement receiving method of the navigation device used in the advertisement providing system comprising: a receiving step of receiving the advertisement information transferred from the transfer means of the mobile phone device; and outputting the advertisement information received in the receiving step And an output process.

  According to another aspect of the present invention, there is provided an advertisement receiving method including a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information. In the advertisement receiving method of the navigation device used in the advertisement providing system, the history relating to the usage state of the cellular phone device by the user and / or the history relating to the behavior of the user are obtained from the cellular phone device. A first reception step received together with authentication information of the device; an authentication step of authenticating the mobile phone device based on the authentication information received in the first reception step; and the mobile phone device by the authentication step. Is authenticated, the history related to the usage state received by the first receiving step and / or the action Based on the history, a generation step of generating user attribute information, a detection step of detecting information related to the position of the moving body, the attribute information generated by the generation step, and a previous detection step Based on the information on the position of the mobile object, a request step for requesting the advertisement providing server to distribute advertisement information, and on the basis of the distribution request by the request step, advertisement information corresponding to the user is sent from the advertisement providing server. It includes a second receiving step for receiving, and a transferring step for transferring the advertisement information corresponding to the user received in the second receiving step to the mobile phone device.

  An advertisement receiving method according to the invention of claim 17 includes a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information And receiving the advertisement information transferred from the transfer means of the navigation device, and outputting the advertisement information received in the receiving step. And an output process.

  An advertisement providing program according to claim 18 causes a computer to execute the advertisement providing method according to claim 12 or 13.

  According to a nineteenth aspect of the present invention, an advertisement receiving program causes a computer to execute the advertisement receiving method according to any one of the fourteenth to seventeenth aspects.

  A recording medium according to a twentieth aspect of the invention is characterized in that the program according to the twentieth or nineteenth aspect is recorded in a computer-readable manner.

  With reference to the accompanying drawings, an advertisement providing system according to the present invention, a mobile phone device used in the advertisement providing system, a navigation device used in the advertisement providing system, an advertisement providing method, an advertisement receiving method, an advertisement providing program, and an advertisement receiving A preferred embodiment of a program and a recording medium will be described in detail.

(Embodiment 1)
(Configuration of advertisement providing system 100)
A configuration of the advertisement providing system 100 according to the first embodiment of the present invention will be described. FIG. 1 is an explanatory diagram of an example of the configuration of the advertisement providing system 100 according to the first embodiment. In FIG. 1, the advertisement providing system 100 includes a mobile phone device 110, an advertisement providing server 130, and a navigation device 140. In the first embodiment, the mobile phone device 110 is described as having each component, but the navigation device 140 may be appropriately provided with each component.

  The mobile phone device 110 is communicatively connected to the advertisement providing server 130 and the navigation device 140, and outputs advertisement information distributed from the advertisement providing server 130. The cellular phone device 110 includes an acquisition unit 111, a generation unit 112, a first reception unit 113, a request unit 114, a transmission unit 115, a second reception unit 116, an output unit 117, and a storage unit. 118, a selection unit 119, a transfer unit 120, a selection unit 121, and a determination unit 122.

  The acquisition unit 111 acquires a history regarding the usage state of the mobile phone device 110 by the user or a history regarding the user's behavior. Note that the acquisition unit 111 may acquire a history regarding the user's behavior together with a history regarding the usage state of the mobile phone device 110 by the user. Information on the usage state of the user's mobile phone device 110 includes, for example, a search history and browsing history of a website, a playback history of content such as music, video, and games, and a use history of a camera and video built in the mobile phone device 110. Etc. For example, in addition to the movement history of the navigation device 140, the information regarding the user's behavior may be the movement history of the user when the mobile phone device 110 has a built-in GPS function. In addition, the information regarding the user's behavior may be a purchase history or the like when the mobile phone device 110 has an electronic money function.

  The generation unit 112 generates user attribute information based on the history regarding the usage state or the history regarding behavior acquired by the acquisition unit 111. User attribute information is information such as the user's hobbies, preferences, behavior patterns, and the like. Specifically, for example, when the unique name “soccer player a” is acquired as a search history, the generation unit 112 includes “soccer player a”, “soccer”, “soccer player a” as attribute information. Related information such as “belonging team b” and “sports”. In addition, when a history of “Shinjuku-Meguro” is acquired as the movement history, the generation unit 112 displays “Shinjuku”, “Meguro”, and related information such as “Yoyogi” at the waypoint, for example. Generate. The word of the history itself is also included in the attribute information. The attribute information includes personal information set in advance such as age and sex.

  The first receiving unit 113 receives information related to the position of the moving object detected by the detection unit 141 of the navigation device 140 from the transmission unit 142 of the navigation device 140. Information on the user's location is information on the location where the user is located from the present to the future, and typically includes information on the current location of the user. It may be route information.

  In addition, with respect to the information on the location where the user is located from the present to the future, the information on the location where the user has been located in the past is the history regarding the user's behavior described above. That is, the information regarding the position of the moving body sequentially detected by the detection unit 109 is used for generating attribute information as a history regarding the user's behavior after the advertisement information distribution request.

  The request unit 114 makes a distribution request for advertisement information to the advertisement providing server 130 based on the attribute information generated by the generation unit 112 and the information on the position of the moving object received by the first reception unit 113. Specifically, the request unit 114 requests distribution of advertisement information according to attribute information for each user based on attribute information, that is, based on information such as a user's hobbies, preferences, and behavior patterns. . Further, the request unit 114 may make a distribution request for advertisement information corresponding to a time zone, time, season, and the like. Specifically, for example, at noon, a distribution request for advertisement information such as a restaurant corresponding to the user may be made.

  The transmission unit 115 transmits the content of the distribution request by the request unit 114 together with authentication information for authenticating the mobile phone device 110. Further, the second receiving unit 116 receives advertisement information corresponding to the user from the advertisement providing server 130 based on the content of the distribution request by the request unit 114. The output unit 117 outputs advertisement information corresponding to the user received by the second receiving unit 116. Examples of the output method by the output unit 117 include output by sound from a speaker and output by display from a display screen.

  As a specific example of the advertisement information received by the mobile phone device 110, for example, the generation unit 112 uses the attribute information “sports” based on the search history and the attribute information “Meguro” based on the movement history. Is generated, and the first receiving unit 113 receives information that the current position is in the suburbs of Meguro, the second receiving unit 116 receives advertisement information related to sports in the suburbs of Meguro as a sporting goods store or a sports gym. Such advertising information is received.

  The accumulation unit 118 accumulates the attribute information generated by the generation unit 112. In this case, the request unit 114 may make a distribution request for advertisement information based on the attribute information stored in the storage unit 118 and the information related to the position of the moving body received by the first receiving unit 113. The request unit 114 may make a distribution request for advertisement information based on, for example, the latest attribute information stored in the storage unit 118 or the information before a predetermined period. As described in the above, a distribution request for advertisement information is made based on the number of times generated by the generation unit 112.

  As a specific configuration, a selection unit 119 that selects attribute information in descending order of the number of attribute information generated by the generation unit 112 among the attribute information stored in the storage unit 118 may be provided. In this case, the request unit 114 makes a distribution request for advertisement information based on the attribute information selected by the selection unit 119.

  Here, the number of times generated by the generation unit 112 will be described with an example. As described above, for example, from the search history “soccer player a” and the like, “soccer player a” and related information such as “soccer”, “sports team b of soccer player a”, “sports”, etc. Attribute information is generated. On the other hand, from the search history such as “sports gym c”, attribute information such as “sports gym” and “sports” is generated as related information.

  By these two search histories, attribute information “sport” is generated. When the same attribute information is generated, the number of times that the generation unit 112 generates the attribute information is two. Then, the selection unit 119 preferentially selects attribute information that has been generated many times. Therefore, in this configuration, a distribution request is preferentially made for advertisement information (advertisement information related to sports) related to frequently visited places and frequently searched items.

  As described above, in the configuration including the storage unit 118, the advertisement information is based on the attribute information that is effective advertisement information for the user, such as the latest attribute information stored in the storage unit 118 or the information before a predetermined period. It becomes possible to make an information distribution request and receive the advertisement information. In other words, this configuration makes it possible to update attribute information.

  In addition, among the attribute information stored in the storage unit 118, the attribute information is selected in descending order of the number of times generated by the generation unit 112, and a distribution request for advertisement information is based on the selected attribute information. The configuration that performs the delivery allows the user to preferentially make a delivery request for the advertisement information related to the place where the user frequently visits and what is often searched.

  The transfer unit 120 transfers the advertisement information received by the second receiving unit 116 to the navigation device 140. In this case, the selection unit 121 may be provided. That is, the sorting unit 121 sorts advertisement information output from the mobile phone device 110 and advertisement information output from the navigation device 140, and the transfer unit 120 sorts the navigation device 140 sorted by the sorting unit 121. The advertisement information output from is transferred to the navigation device 140.

  Specifically, the transfer unit 120 transfers, to the navigation device 140, advertisement information such as a moving image that is effective to be output from the output unit 144 of the navigation device 140 having a larger display than the output unit 117 of the mobile phone device 110. do it. In the navigation device 140, the information transferred from the transfer unit 120 is received by the receiving unit 141 and output from the output unit 144.

  Further, the determination unit 122 determines whether or not the advertisement information is output by the output unit 117. In this case, the request unit 114 makes a distribution request for advertisement information based on the determination result determined by the determination unit 122. In this configuration, by determining the output result of the advertisement information, for example, in order to allow the user to leave an image of the advertisement, the distribution request for the same advertisement information is made a predetermined number of times. This is for preventing the delivery request from being made many times.

  The navigation device 140 includes a detection unit 141, a transmission unit 142, a reception unit 143, an output unit 144, a detection unit 145, an output control unit 146, a determination unit 147, and an activation unit 148. The

  The detection unit 141 detects information related to the position of the moving object. The transmission unit 142 transmits information related to the position of the moving object detected by the detection unit 141 to the mobile phone device 110. In addition, the reception unit 143 receives advertisement information from the transfer unit 120 of the mobile phone device 110. The output unit 144 outputs the advertisement information received by the receiving unit 143.

  The detecting unit 145 detects the traveling state of the moving body. The output control unit 146 controls the output of the advertising information by the output unit 144 according to the traveling state of the moving object detected by the detection unit 145. Specifically, the detection unit 145 detects whether the moving body is traveling or stopped. Specifically, the detection of the running state may be performed based on position information, vehicle speed information, the position of the parking brake, and the like. Specifically, the output control unit 146 may output the advertisement information while the moving body is stopped. By such control, advertisement information can be output to the user at an appropriate timing.

  In this case, the output control unit 146 may control the output unit 144 according to the format of the advertisement information as well as the moving state of the moving object. The format of the advertisement information is a format of information such as a moving image or a still image. For example, the output control unit 146 may perform control such as not to notify the advertisement information when the advertisement information is a moving image and the moving body is traveling. Further, the advertisement information that has not been notified may be recorded and notified when the moving body stops.

  The determination unit 147 determines whether the output unit 144 has output advertisement information. In this case, the activation unit 148 activates the navigation function to be usable when the determination unit 147 determines that the advertisement information is output from the output unit 144. The configuration including the determination unit 147 and the activation unit 148 is such that the navigation function is activated only after the advertisement information is output, and the advertisement information can be reliably notified to the user. .

(Advertisement reception processing procedure of mobile phone device 110 used in advertisement providing system 100)
Next, the advertisement reception processing procedure of the mobile phone device 110 used in the advertisement providing system 100 will be described with reference to FIG. FIG. 2 is a flowchart illustrating an example of an advertisement reception process procedure of the mobile phone device 110 used in the advertisement providing system 100 according to the first embodiment.

  In the flowchart of FIG. 2, in the mobile phone device 110, the acquisition unit 111 acquires a history regarding the usage state of the mobile phone device 110 by the user or a history regarding the user's behavior (step S <b> 201). And the production | generation part 112 produces | generates a user's attribute information based on each log | history (step S202). In addition, the first receiving unit 113 receives information regarding the position of the moving object from the navigation device 140 (step S203).

  Thereafter, the request unit 114 requests the advertisement providing server 130 to distribute advertisement information based on the attribute information and information on the position of the moving object (step S204). Then, the second receiving unit 116 receives advertisement information corresponding to the user from the advertisement providing server 130 (step S205). Thereafter, the transfer unit 120 transfers the advertising information for each user received by the second receiving unit 116 to the navigation device 140 (step S206), and the series of processing ends.

  The transferred advertisement information is appropriately output from the output unit 144 of the navigation device 140. Also, part of the advertisement information that has not been transferred from the mobile phone device 110 to the navigation device 140 is output from the mobile phone device 110 as appropriate.

  In the advertisement providing system 100 described above, the mobile phone device 110 is mainly described as having each component, but the navigation device 140 can be appropriately provided with these components. In addition, each component included in the navigation device 140 can be included in the mobile phone device 110 as appropriate. Specifically, a configuration in which the navigation device 140 receives advertisement information and transfers it to the mobile phone device 110 is possible. Then, the mobile phone device 110 outputs the advertisement information transferred from the navigation device 140.

  In this way, when the navigation device 140 includes these components, the mobile phone device 110 is authenticated when the navigation device is used in order to generate user attribute information from the mobile phone device 110. What is necessary is just to be able to acquire each log | history for every user. That is, in this case, the navigation device 140 may include an authentication unit for authenticating the user.

  As described above, in the advertisement providing system 100 according to the present embodiment, the mobile phone device 110 is used based on the history regarding the usage state of the mobile phone device 110 by the user or the history regarding the user's behavior. Based on the generated attribute information and the information on the position of the moving body, the advertisement information distribution request is made to the advertisement providing server, and the advertisement information is received. Therefore, advertisement information corresponding to each user, such as the user's hobbies, preferences, and behavior patterns, can be output. In addition, it is possible to receive advertisement information around the current position, advertisement information around the destination, advertisement information around the route to the place where the user is supposed to head based on past behavior history, etc. Become.

  As a result, users can browse advertisement information they want and advertisement information that they are interested in, and they can also remember what they have forgotten to buy or have forgotten. It becomes possible. Thus, according to the mobile phone device 110 according to the present embodiment, advertisement information can be made more useful information to the user.

  Further, in the present embodiment, according to the configuration in which the advertisement information received by the second receiving unit 116 is selected and transferred, for example, a moving image is displayed on a navigation device having a larger display than the mobile phone device 110. It becomes possible to transfer advertisement information such as. Therefore, the advertisement information can be output by an apparatus that corresponds to the advertisement information and is easy for the user to see.

  In the present embodiment, when it is determined that the advertising information is output from the output unit 144 of the navigation device 140, if the navigation function is activated and activated, the advertising information is output for the first time. The navigation function can be activated, and advertising information can be reliably notified to the user.

  In the present embodiment, the cellular phone device 110 is mainly provided with each component. Thus, by using the cellular phone device 110 that is most closely attached to the user, it is possible to obtain the most effective attribute information such as the user's hobbies, preferences, and behavior patterns. It is also possible to provide the above-described components in a navigation device mounted on a moving body on which a user rides.

(Embodiment 2)
(Configuration of advertisement providing system 300)
A configuration of the advertisement providing system 300 according to the second embodiment of the present invention will be described. FIG. 3 is an explanatory diagram of an example of a configuration of the advertisement providing system 300 according to the second embodiment. In the second embodiment, description will be made assuming that the advertisement providing server 310 includes each component. In the following description, the description of the points described in the first embodiment will be omitted as appropriate.

  In FIG. 3, the advertisement providing system 300 includes an advertisement providing server 310, a mobile phone device 320, and a navigation device 330. The advertisement providing server 310 is communicatively connected to the mobile phone device 320 and provides advertisement information to the mobile phone device 320 and the navigation device 330. The advertisement providing server 310 includes a reception unit 311, a generation unit 312, a selection unit 313, and a distribution unit 314.

  The receiving unit 311 receives the history regarding the usage state of the mobile phone device 320 by the user or the history regarding the user's behavior and the information regarding the position of the moving body from the mobile phone device 320 together with the authentication information of the mobile phone device 320. Receive. The generation unit 312 generates user attribute information based on the history related to the use state or the history related to the action received by the reception unit 311 together with the authentication information.

  The selection unit 313 selects advertisement information corresponding to the user based on the attribute information generated by the generation unit 312 and the information regarding the position of the moving object. The distribution unit 314 distributes the advertisement information selected by the selection unit 313 to the mobile phone device 320. The advertisement information distributed to the mobile phone device 320 is appropriately transferred from the mobile phone device 320 to the navigation device 330.

  In the present embodiment, a storage unit such as a database for storing attribute information generated by the generation unit 312 may be provided. In this case, the selection unit 313 may select advertisement information corresponding to the user based on the attribute information stored in the storage unit and information on the position of the moving object. Specifically, the selection unit 313 may select the advertisement information based on, for example, the latest attribute information stored in the storage unit or the information before a predetermined period, but will be described below. As described above, the advertisement information may be selected for those that have been generated by the generation unit 312 many times.

  As a specific configuration, a selection unit that selects attribute information in descending order of the number of attribute information generated by the generation unit 312 among the attribute information stored in the storage unit may be provided. In this case, the selection unit 313 may perform selection of advertisement information based on the attribute information selected by the selection unit. In this configuration, a distribution request is preferentially made for advertisement information related to frequently visited places and frequently searched items.

  In the present embodiment, a determination unit that determines whether the advertisement information is output by the mobile phone device 320 or the navigation device 330 may be provided. In this case, the selection unit 313 may perform selection of advertisement information based on the determination result determined by the determination unit. In this configuration, by determining the output result of advertisement information, for example, the same advertisement information is selected a predetermined number of times, or the same advertisement information is prevented from being selected many times. Is for.

(Advertising process procedure of the advertisement providing server 310 used in the advertisement providing system 300)
Next, the advertisement providing processing procedure of the advertisement providing server 310 used in the advertisement providing system 300 will be described with reference to FIG. FIG. 4 is a flowchart illustrating an example of an advertisement providing process procedure of the advertisement providing server 310 used in the advertisement providing system 300 according to the second embodiment.

  In the flowchart of FIG. 4, in the advertisement providing server 310, the receiving unit 311 has a history regarding the usage state of the cellular phone device 320 by the user, a history regarding the user's behavior, and a mobile object together with authentication information of the cellular phone device 320. The information regarding the position of is received (step S401). Then, the generation unit 312 generates user attribute information based on each history (step S402). Thereafter, the selection unit 313 selects advertisement information corresponding to the user based on the attribute information and the information regarding the position of the moving object (step S403). Then, the distribution unit 314 distributes the selected advertisement information to the mobile phone device 320 (step S404), and the series of processing ends.

  Thereafter, the distributed advertisement information is sorted by the mobile phone device 320 into advertisement information output from the mobile phone device 320 and advertisement information output from the navigation device 330. Then, the mobile phone device 320 transfers the advertisement information output from the navigation device 330 to the navigation device 330. In addition, the mobile phone device 320 appropriately outputs advertisement information output from the selected mobile phone device 320.

  As described above, in the advertisement providing system 300 according to the present embodiment, the advertisement providing server 310 uses the user's history regarding the usage state of the mobile phone device 320 or the history regarding the user's behavior. Attribute information is generated, and advertisement information corresponding to the user is selected based on the generated attribute information and information on the position of the moving object. Therefore, advertisement information corresponding to each user, such as the user's hobbies, preferences, and behavior patterns, can be provided. Thereby, the user can browse the advertisement information he desires and advertisement information he is interested in. Thus, according to the advertisement providing system 300 according to the present embodiment, the advertisement information can be made more useful information for the user.

  Examples of the present invention will be described below. In this embodiment, an example in which an advertisement providing system is implemented by a mobile phone terminal used by a user, a navigation terminal mounted on a vehicle, and an advertisement providing server that provides advertisement information will be described. In the following description, each functional unit included in the mobile phone terminal 510 is appropriately provided in the navigation terminal 520, and each functional unit included in the navigation terminal 520 can be appropriately provided in the mobile phone terminal 510. .

(System configuration of advertisement providing system 500)
First, the system configuration of the advertisement providing system 500 according to the present embodiment will be described. FIG. 5 is a system configuration diagram of the advertisement providing system 500 according to the present embodiment. In FIG. 5, the advertisement providing system 500 includes a mobile phone terminal 510, a navigation terminal 520, and an advertisement providing server 530. The mobile phone terminal 510 and the advertisement providing server 530 are connected via a network such as the Internet. In addition, the mobile phone terminal 510 and the navigation terminal 520 are connected by short-range wireless communication.

  The mobile phone terminal 510 has a function of electronic money, a boarding ticket, a point card, etc. in addition to a function of connecting to the telephone and the Internet, and a non-contact IC card. In addition, when browsing the website by connecting to the Internet, a desired website is searched by inputting a keyword. Further, the mobile phone terminal 510 has functions such as a television, a radio, and a camera.

  Furthermore, the mobile phone terminal 510 has a function such as an audio player and can reproduce content. Further, the mobile phone terminal 510 is assigned authentication information (user ID) for the advertisement providing server 530 to identify the user. In addition, the mobile phone terminal 510 incorporates an application program for starting the navigation terminal 520. This program is a program for starting the navigation function of the navigation terminal 520 after outputting the advertisement information for each user. When the mobile phone terminal 510 has a navigation function for guiding the route to the current position or destination, the navigation function of the mobile phone terminal 510 is activated after the advertisement information is output by the application program. You may make it do.

  It is also possible to detect the user's location information by the mobile phone terminal 510. Specifically, in addition to the GPS function mounted on the mobile phone terminal 510, area specification, position specification, short-range wireless, and the like can be given.

  Area identification identifies the area where the user is located by determining which area the base station belongs to based on the base station information acquired when the mobile phone terminal 510 accesses the site. It is. The area information is not information indicating details such as latitude and longitude.

  In addition, the position specification measures the distance to the three base stations, draws a circle with the radius from each base station to the mobile phone terminal 510 as a radius, finds the intersection of the three circles, The position 510 is specified.

  Examples of short-range wireless include IC tags, UWB, and wireless LAN. Specifically, the IC tag is an RFID (Radio Frequency IDentification) tag, and is a small tag that combines an IC chip on which information is recorded and an antenna. When the IC tag is used for positioning, for example, an IC tag reader is mounted on the mobile phone terminal 510, the IC tag is placed in the positioning equipment, and the IC tag reader of the mobile phone terminal 510 reads the IC tag, thereby Can be specified.

  UWB (Ultra Wide Band) is one of wireless communication systems, and has both position measurement and radar functions. UWB has features such as low power consumption, resistance to jamming radio waves, high-speed communication, position detection accuracy within a few centimeters, communication in a wide frequency band, and use in a short distance of about 10 m in radius.

  Wireless LAN devices are wireless LAN devices based on communication standards such as IEEE 802.11 series and IEEE 802.15 series established by the academic society “IEEE (The Institute of Electrical And Electrical Engineers, Inc.)” in the electrical and electronic field. And a position estimation system using a wireless LAN system using a wireless LAN device certified by the US organization “Wi-Fi Alliance”. As a concrete example, the mobile phone terminal 510 observes radio waves flowing from an access point of a nearby wireless LAN device, acquires electric measurement information (information such as address and electric field strength) of the wireless LAN device, and transmits it to the server To do.

  The server estimates position information (latitude and longitude, address information, etc.) from the measurement information of the wireless LAN device and the measurement information database of the wireless LAN device stored in advance in the server, and sends it back to the mobile phone terminal 510. . The mobile phone terminal 510 operates in cooperation with, for example, the web page of the MAP site. When the visited user presses the “get current location” button on the web site, a map of the current location is displayed on the web. Is done. Then, the related position-oriented service can be used with reference to the current position. The position estimation accuracy in this case is approximately in the range of about 5 m to 200 m. In this way, it is possible to detect the user's position information.

  The navigation terminal 520 is mounted on a moving body such as a vehicle and detects information related to the position of the moving body. The navigation terminal 520 has a GPS function and detects information regarding the position of the user. Specifically, the current position of the moving object is detected, and the route to the destination is detected by setting the destination. Further, the navigation terminal 520 has a function of storing a travel history such as a point set as a destination in the past and a trajectory traveled in the past. The navigation terminal 520 has a function of an audio player in addition to functions of a television and a radio, and reproduces content such as music and video.

  In addition, the navigation terminal 520 is activated based on an activation command by the application program of the mobile phone terminal 510. As described above, this program is a program that activates the navigation function after the advertisement information for each user is output. Therefore, the navigation terminal 520 outputs the advertisement information based on the activation command by the application program from the mobile phone terminal 510, and after the output of the advertisement information is completed, activates the navigation function, and information on the position of the mobile object Start detecting.

  The advertisement providing server 530 includes an advertisement content DB 531 and a user attribute information DB 532. The advertisement content DB 531 stores advertisement information distributed to the mobile phone terminal 510. The advertisement information is video information such as moving images and still images, and audio information.

  The user attribute information DB 532 stores user attribute information. The attribute information will be described later with reference to FIG. 7 as a specific example. However, a history regarding the usage state of the user's mobile phone terminal 510 or the navigation terminal 520, a history regarding behavior using the mobile phone terminal 510 or the navigation terminal 520, and the like. This is information such as the user's hobbies, preferences, behavior history, etc., generated based on the above. Further, the attribute information includes preset personal information of the user.

  The history regarding the usage status of each device of the user is specifically a search history of a Web site, a playback history of content such as music and video, and the like. In addition, the history regarding the user's behavior using each device is information on the user's behavior such as past movement history and purchase history with electronic money. The personal information of the user is information such as age and sex.

(Functional configuration of advertisement providing system 500)
Next, an example of a functional configuration of the advertisement providing system 500 will be described. FIG. 6 is an explanatory diagram illustrating an example of a functional configuration of the advertisement providing system 500. In FIG. 6, the advertisement providing system 500 includes a mobile phone terminal 510, a navigation terminal 520, and an advertisement providing server 530.

  The mobile phone terminal 510 includes a short-range receiving unit 611, an acquiring unit 612, a transmitting unit 613, a receiving unit 614, a selecting unit 615, a transferring unit 616, and an output unit 617. The short distance receiving unit 611 receives position information such as information on the current position from the navigation terminal 520 connected by short distance wireless communication. The acquisition unit 612 acquires a history regarding the usage state of the mobile phone terminal 510 by the user or a history regarding behavior such as the purchase history of the user. In addition, the acquisition unit 612 may acquire a history related to behavior such as a purchase history of the user together with a history related to the usage state of the mobile phone terminal 510 by the user.

  The transmission unit 613 transmits the user history acquired by the acquisition unit 612 and the information regarding the position transmitted from the navigation terminal 520 to the advertisement providing server 530 along with the authentication information of the mobile phone terminal via the Internet. To do. As will be described later, the transmission unit 613 outputs advertisement information from the mobile phone terminal 510 and the navigation terminal 520 in addition to the usage history such as content reproduction by the user using the navigation terminal 520 and the traveling history of the moving body. The output result of whether or not it was done is transmitted.

  The receiving unit 614 receives advertisement information corresponding to the user distributed from the advertisement providing server 530. The selection unit 615 selects advertisement information output from the mobile phone terminal 510 or advertisement information output from the navigation terminal 520 from the received advertisement information. Specific examples of information output from the mobile phone terminal 510 include coupon information suitable for carrying. On the other hand, the advertisement information output from the navigation terminal 520 includes information such as a moving picture as information that is more effective when output from the display of the navigation terminal 520 that is larger than the display of the mobile phone terminal 510.

  The transfer unit 616 transfers the advertisement information output from the navigation terminal 520 among the advertisement information selected by the selection unit 615 to the navigation terminal 520. The output unit 617 outputs the advertisement information output from the mobile phone terminal 510 among the advertisement information selected by the selection unit 615.

  The navigation terminal 520 includes a detection unit 621, a short-distance transmission unit 622, a short-distance reception unit 623, a recording unit 624, a detection unit 625, an output control unit 626, and an output unit 627. The The detection unit 621 detects information related to the position of the moving object, such as the current position of the moving object and the route to the destination. The short-range transmission unit 622 transmits information related to the position of the moving object detected by the detection unit 621 and the output result of the advertisement information to the mobile phone terminal 510. Note that the information transmitted from the short-range transmission unit 622 may include information on the content reproduced by the navigation terminal 520, other information that can be used to generate attribute information, and the output result of the advertisement information. Good.

  The short distance receiving unit 623 receives advertisement information output from the navigation terminal 520 and transferred from the transfer unit 616 of the mobile phone terminal 510 described above. The recording unit 624 records the advertisement information received by the short distance receiving unit 623. The detection unit 625 detects the traveling state of the moving body. Specifically, the traveling state is a state in which the moving body is traveling or stopped. Specifically, the detection of the running state may be performed based on position information, vehicle speed information, the position of the parking brake, and the like. The output control unit 626 controls the output of the advertisement information by the output unit 627 according to the traveling state of the moving body. For example, the output control unit 626 causes the output unit 627 to output advertisement information while the moving body is stopped. In addition, as described above, the navigation terminal 520 is activated based on the activation command by the application program of the mobile phone terminal 510.

  The advertisement providing server 530 includes a reception unit 631, a generation unit 632, a selection unit 633, a selection unit 634, a distribution unit 635, a determination unit 606, an advertisement content DB 531, and a user attribute information DB 532. Is done. The receiving unit 631 receives various information from the mobile phone terminal 510 and various information from the navigation terminal 520. The generation unit 632 generates attribute information based on the history regarding the usage state of the mobile phone terminal 510 and the history regarding the user's behavior among the information received by the reception unit 631. The generated attribute information is stored in the user attribute information DB 532.

  The selection unit 633 selects, for example, the attribute information stored in the user attribute information DB 532 that has been generated frequently by the generation unit 632. The selection unit 634 selects advertisement information corresponding to the user from the advertisement content DB 531 based on the attribute information selected by the selection unit 633 and the information related to the position of the user. The distribution unit 635 distributes the advertisement information selected by the selection unit 634 to the mobile phone terminal 510.

  The determination unit 636 determines whether advertisement information is output from the mobile phone terminal 510 and the navigation terminal 520. In other words, the selection unit 634 determines, for example, how many times the same advertisement information is received based on the attribute information selected by the selection unit 633 and the information related to the position of the user, as well as the determination result determined by the determination unit 636. Has a function of selecting advertisement information so that it is not transmitted.

(Data structure of user attribute information DB 532)
Next, an example of the data structure of the user attribute information DB 532 will be described. FIG. 7 is an explanatory diagram showing an example of the data structure of the user attribute information DB 532. In FIG. 7, user attribute data 700 is stored in the user attribute information DB 532. In the user attribute data 700, a classification 710, a history 720, and attribute information 730 are shown.

  The classification 710 is a collection of the history 720 as a genre, in which “related to use state”, “related to action”, and “personal information” are described. “Use state” is divided into “search history”, “content reproduction history”, and “use history”. The “search history” is, for example, a word input when searching a website. In FIG. 7, the “search history” is “soccer player A, sports gym B”. The attribute information 730 is information related thereto, that is, is generated as “soccer player A, sports gym B, sports, soccer, sports gym”.

  The “content playback history” is a playback history of content played on the mobile phone terminal 510 or the navigation terminal 520. The “use history” is, for example, a use history of a digital camera or a television built in the mobile phone terminal 510. Although detailed description is omitted, the attribute information 730 is also generated for the “content reproduction history” and the “use history” in the same manner as the “search history” described above.

  In the category 710, “behavior related” is divided into “location history” and “purchase history”. The “location history” is a place where the user has located in the past. The “purchase history” is a history of purchases made by a user using electronic money built in the mobile phone terminal 510. Similarly, the attribute information 730 is generated for the “location history” and “purchase history”. In the classification 710, personal information is information such as the age and sex of the user set in advance.

(Hardware configuration of computer device)
Next, a hardware configuration of the computer apparatus (the mobile phone terminal 510, the navigation terminal 520, and the advertisement providing server 530) illustrated in FIG. 5 will be described. FIG. 8 is a block diagram of an example of a hardware configuration of the computer apparatus according to the present embodiment. In FIG. 8, the computer apparatus includes a CPU 801, a ROM 802, a RAM 803, a magnetic disk drive 804, a magnetic disk 805, an optical disk drive 806, an optical disk 807, an audio I / F (interface) 808, and a speaker 809. , An input device 810, a video I / F 811, a display 812, and a communication I / F 813. In addition, the navigation terminal 520 includes a GPS unit 814 and various sensors 815. In addition, the mobile phone terminal 510 includes a camera 816. The constituent units 801 to 816 are connected by a bus 820, respectively.

  The CPU 801 governs overall control of the navigation device 800. The ROM 802 records various programs such as a boot program, a communication program, and a data analysis program. The RAM 803 is used as a work area for the CPU 801.

  The magnetic disk drive 804 controls the reading / writing of the data with respect to the magnetic disk 805 according to control of CPU801. The magnetic disk 805 records data written under the control of the magnetic disk drive 804. As the magnetic disk 805, for example, an HD (hard disk) or an FD (flexible disk) can be used.

  The optical disk drive 806 controls the reading / writing of the data with respect to the optical disk 807 according to control of CPU801. The optical disk 807 is a detachable recording medium from which data is read according to the control of the optical disk drive 806. As the optical disc 807, a writable recording medium can be used. In addition to the optical disk 807, the removable recording medium may be an MO, a memory card, or the like.

  The audio I / F 808 is connected to an audio output speaker 809. The speaker 809 outputs sound. Examples of the input device 810 include a remote controller having a plurality of keys for inputting characters, numerical values, various instructions, a keyboard, a mouse, a touch panel, and the like. The input device 810 may be realized by any one of a remote controller, a keyboard, a mouse, and a touch panel, or may be realized by a plurality of forms.

  The video I / F 811 is connected to the display 812. Specifically, the video I / F 811 includes, for example, a graphic controller that controls the entire display 812, a buffer memory such as a VRAM (Video RAM) that temporarily records image information that can be displayed immediately, and a graphic controller. Based on the output image data, the display 812 is configured by a control IC or the like.

The display 812 displays icons, cursors, menus, windows, or various data such as characters and images. On the display 812, the above-described map data is drawn two-dimensionally or three-dimensionally. The map data displayed on the display 812 can be displayed with a mark representing the current location of the vehicle on which the navigation terminal 520 is mounted. The current location of the vehicle is calculated by the CPU 801.

  As the display 812, for example, a CRT, a TFT liquid crystal display, a plasma display, or the like can be adopted. The display 812 is installed near the dashboard of the vehicle, for example. A plurality of displays 812 may be installed in the vehicle, for example, in the vicinity of the dashboard of the vehicle or in the vicinity of the rear seat of the vehicle.

  The communication I / F 813 is connected to a communication network such as the Internet via wireless, and also functions as an interface between the communication network and the CPU 801. Communication networks include LANs, WANs, public line networks and mobile phone networks.

  The GPS unit 814 receives radio waves from GPS satellites and outputs information indicating the current location of the vehicle. The output information of the GPS unit 814 is used when the current position of the vehicle is calculated by the CPU 801 together with output values of various sensors 815 described later. The information indicating the current location is information for specifying one point on the map data, such as latitude / longitude and altitude.

  The various sensors 815 output information that can determine the position and behavior of the vehicle, such as a vehicle speed sensor and an acceleration sensor. The output values of the various sensors 815 are used by the CPU 801 for calculation of the current location of the vehicle, measurement of changes in speed and direction, and the like. The camera 816 is built in the mobile phone terminal 510 and shoots still images and moving images.

(An example of advertisement providing processing of the advertisement providing system 500)
Next, an example of the advertisement providing process of the advertisement providing system 500 according to the present embodiment will be described with reference to FIG. FIG. 9 is a sequence diagram illustrating an example of the advertisement providing process of the advertisement providing system 500 according to the present embodiment.

  In FIG. 9, first, the mobile phone terminal 510 is in a standby state until the application program is activated (step S901: No loop). When the application program is activated (step S901: Yes), an activation command is issued to the navigation terminal 520. Transmit (step S902). Then, the navigation terminal 520 activates the navigation function based on the activation command from the mobile phone terminal 510 (step S903). If there is advertisement information stored in the mobile phone terminal 510 or the navigation terminal 520 in advance when the navigation function is activated in step S903, the navigation function is activated after the advertisement information is output.

  Thereafter, an initial setting completion notification is transmitted to the mobile phone terminal 510 (step S904). Then, the mobile phone terminal 510 transmits information on the start of use of the navigation terminal 520 and the user ID to the advertisement providing server 530 (step S905). The advertisement providing server 530 receives the use start information and the user ID of the navigation terminal 520 (step S906). Then, attribute information corresponding to the user ID is selected (step S907).

  In addition, after the step S905, the mobile phone terminal 510 requests the navigation terminal 520 for information regarding the position (step S908). Then, based on the request from the mobile phone terminal 510, the navigation terminal 520 transmits information related to the location such as the current location information and the route information to the destination to the mobile phone terminal 510 (step S909). Then, the mobile phone terminal 510 transmits information related to the position received from the navigation terminal 520 to the advertisement providing server 530 (step S910).

  Thereafter, the advertisement providing server 530 selects advertisement information based on the attribute information and the position information (Step S911). Then, the advertisement information is distributed to the mobile phone terminal 510 (step S912). Then, the mobile phone terminal 510 receives the advertisement information (step S913). Further, the mobile phone terminal 510 selects advertisement information (step S914). The selection of the advertisement information in step S914 is the selection of the advertisement information output from the navigation terminal 520 and the information output from the mobile phone terminal 510.

  Then, the mobile phone terminal 510 transmits the advertisement information output from the navigation terminal 520 among the selected advertisement information to the navigation terminal 520 (step S915). The navigation terminal 520 records the received advertisement information (step S916). Thereafter, the traveling state of the moving body is detected (step S917). Then, advertisement information is output according to the running state (step S918). Next, it is determined whether an end process has been accepted (step S919). In step S919, when an end process is accepted (step S919: Yes), an advertisement information output result is transmitted to the mobile phone terminal 510 (step S920). On the other hand, when the end process is not accepted in step S919 (step S919: No), the process proceeds to step S909.

  The mobile phone terminal 510 transmits the output result of the advertisement information received from the navigation terminal 520 to the advertisement providing server 530 (step S921). Then, the advertisement providing server 530 stores the output result (Step S922). Further, after step S920, the navigation terminal 520 transmits an end command to the mobile phone terminal 510 (step S923), performs an end process (step S924), and ends a series of processes. Then, the mobile phone terminal 510 transmits the usage history of the navigation terminal 520 to the advertisement providing server 530 (step S925), performs the end processing of the application program (step S926), and ends the series of processing. Note that the use history of the navigation terminal 520 in step S925 is a travel history of the navigation terminal 520, a music playback history, or the like.

  Then, the advertisement providing server 530 generates attribute information based on the usage history of the navigation terminal 520 (step S927), stores the attribute information in the user attribute information DB 532 (step S928), and ends a series of processing.

  In step S927 of the above-described process, the attribute information is generated based on the usage history of the navigation terminal 520. However, when connecting to the navigation terminal 520, the mobile phone terminal 510 is accessed by accessing a website or the like. When is used, attribute information may be generated in addition to the usage history of the mobile phone terminal 510.

  The generation timing of the attribute information is not limited to when the navigation terminal 520 or the mobile phone terminal 510 is terminated, and may be started at the same time as the connection with the mobile phone terminal 510 or the navigation terminal 520, for example. Specifically, for example, at the same time as the connection with the mobile phone terminal 510, the usage history and behavior history from the previous connection to the current connection, such as the purchase history of electronic money and the content playback history, are displayed. The attribute information may be generated when the advertisement providing server 530 receives the attribute information. By setting the attribute information generation timing in this way, it is possible to reflect the latest history in the attribute information, and to provide advertisement information suitable for the user.

  Further, in the advertisement providing system 500 according to the present embodiment, the mobile phone terminal 510 receives the advertisement information from the advertisement providing server 530, but the navigation terminal 520 requests the advertisement information distribution from the advertisement providing server 530, Advertisement information may be received. Then, the mobile phone terminal 510 may output the advertisement information transferred from the navigation terminal 520. In this case, the navigation terminal 520 is provided with each functional unit of the mobile phone terminal 510, and a user ID unique to the mobile phone terminal 510 is registered so that a person who uses the navigation terminal 520 can be specified. do it.

  Further, when the navigation terminal 520 receives advertisement information from the advertisement providing server 530, when the mobile body has a plurality of passengers and each has the mobile phone terminal 510, the navigation terminal 520 The user ID of each mobile phone terminal 510 may be acquired, and the advertisement information may be received based on attribute information common to each user. In the above-described processing, the navigation terminal 520 is activated by an activation command from the cellular phone terminal 510. However, when the user turns on the navigation terminal 520, the navigation terminal 520 communicates with the cellular phone terminal 510. You may do it. Even in this case, the navigation function may be activated after the advertisement information is output.

  In this embodiment, the advertisement providing server 530 includes the generation unit 632, the selection unit 633, the determination unit 636, and the user attribute information DB 532 (see FIG. 6), but the navigation terminal 520 or the mobile phone terminal 510 includes these. It is also possible to provide these functions.

(Specific examples of attribute information and corresponding advertising information)
Next, specific examples of attribute information and advertisement information corresponding to the attribute information will be described with reference to FIGS. 10 and 11. FIG. 10 is an explanatory diagram of a specific example of attribute information. In the user attribute data 1000 shown in FIG. 10, a history 1010 and attribute information 1020 are shown. The user corresponding to the user attribute data 1000 has personal information set as an unmarried man in his twenties. As shown in the search history of the history 1010, this user has a search history of the sports gym S1. There are also reciprocal movements between Shinjuku and Meguro depending on the location history. From these histories, in the attribute information 1020, information related to the gym and information on each waypoint between Shinjuku and Meguro are generated.

  FIG. 11 is an explanatory diagram showing a specific example of the advertisement data corresponding to the user attribute data 1000. In the advertisement data 1100 shown in FIG. 11, a place 1101 and advertisement information 1102 are shown. That is, the advertisement information 1102 to be distributed is shown based on the user position information by the GPS function of the navigation terminal 520 and the user attribute data 1000 shown in FIG. Specifically, for example, while a user is moving between Shinjuku and Meguro, advertisement information for Yoyogi's sports gyms S1 and S2 and the sporting goods store T, which are transit points between Shinjuku and Meguro, is distributed. Become. In addition, advertisements of certain sports equipment manufacturers may be distributed regardless of the position of the user.

  Note that it is desirable to distribute the advertisement information 1102 in the most effective time zone according to the advertisement information. Specifically, for example, in advertisement information such as sports gyms S1 and S2, it is more effective that the user is more likely to stop by when returning home in the evening than when commuting in the morning. is there. Further, as information accompanying the advertisement information of the distributed sports gyms S1 and S2, when the advertisement distribution date is closed and there is no other sports gym nearby, for example, other exercise such as a batting center or a tennis club You may distribute advertisement information of places where you can.

  As another specific example of the time when the advertisement information 1102 is distributed, there is, for example, attribute information on the position between Shinjuku and Meguro, which is currently (11:00 am) located in Kawagoe and heading toward Shinjuku. Shall. Also, it is assumed that user attribute information (male in their 50s, sushi, soba) has been generated. Then, if it can be assumed that it will reach Shinjuku at 0:00 pm, advertisement information of a light restaurant can be provided as advertisement information at noon based on the attribute information of the user.

  Further, for example, a man with a wife in his 30s is set as personal information, there is an aquarium search history and a camera usage history, and attribute information includes “aquarium, sightseeing spot, entertainment facility, camera, AV equipment”, etc. Assume that has been generated. It is assumed that the day on which the advertisement information is distributed is a closed day for the aquarium. In this case, the distributed advertisement information may be an aquarium, but considering a closed day, it may be a facility or a restaurant that can be enjoyed by the family. It is also possible to distribute camera and video advertisement information for photographing children. That is, when there is predetermined accompanying information such as a closed day, other advertisement information may be distributed without distributing the corresponding advertisement information.

  Further, in the above description, the attribute information to be stored is simply selected in preference to the one that has been generated a lot, but it is selected in consideration of personal information such as age and gender. Also good. In other words, for example, if a user in his 70s and a user in his 20s have the same “sports gym S1” search history, the user in his 20s is more interested in sports-related advertising than the user in his 70s. There is a high possibility of effectively using information. Therefore, when specific attribute information is associated with personal information such as age, gender, single, and marriage beforehand, and there is attribute information associated with the personal information among the generated attribute information, For example, the number of times the attribute information is generated may be counted twice or three times.

  In addition, in the attribute information based on the position history (for example, Meguro) and the attribute information based on the search history (for example, gym), the attribute information based on the search history reflects the user's hobbies and preferences. Therefore, the information that can be used for advertisement is high. Therefore, when there is information related to the position among the attribute information, the generated number of times may be counted, for example, 1/2 times or 1/3 times.

  As a specific example, for example, a man in his 20s is set as personal information, and when there is a search history of “sports gym” and “kimono” and a history of the location of “Meguro Station”, the attribute information is , “Sports gym, sports, kimono, yukata, Meguro” and the like are generated. In this case, if the attribute information of “sports gym” or “sports” is linked to the personal information “20s”, the attribute information of “sports gym” or “sports” It is counted as having been generated more frequently than “Yukata”. Therefore, attribute information of “sports gym” and “sports” is selected with priority over “kimono” and “yukata”.

  In addition, as described above, it is desirable to select the one related to the search with priority over the one related to the position (Meguro). In this case, first, advertisement information focusing on a sports gym or a sports equipment store is searched, and then a sports gym or a sports equipment store near Meguro is searched. Therefore, when there is no advertisement information for a gym or sporting goods store near Meguro, for example, advertisement information for a sports gym or sporting goods store in Shinjuku is distributed.

  Furthermore, when there is no advertisement information corresponding to these, the advertisement information may be searched based on the attribute information of the kimono or yukata. In this way, priorities may be provided when selecting attribute information.

  Moreover, since it is assumed that the user is driving in the vehicle, advertising information accompanying the driving is effective. For example, when passing near a car dealership, an advertisement that can be compared with the engine sound of the own vehicle by reproducing the engine sound of the vehicle type to be advertised from the speaker 809 can be cited.

  In addition, when passing near an automobile parts store, an advertisement that can be compared with the road noise of the tire of the own vehicle by reproducing the road noise of the tire to be advertised from the speaker 809 can be given. When the road noise is reproduced, road noise corresponding to the travel road and the travel speed of the tire to be advertised is set in advance. Then, the navigation terminal 520 may identify the traveling road based on the vehicle position information, select the corresponding road noise from the identified traveling road and the traveling speed, and reproduce the selected road noise. By outputting advertisement information associated with such driving, it is possible to provide advertisement information that the user is more interested in.

  As described above, the advertisement providing system 500 according to the present embodiment uses the user's attribute based on the history regarding the usage state of the mobile phone terminal 510 or the navigation terminal 520 by the user or the history regarding the user's behavior. Information is generated, and based on the generated attribute information and information on the position of the moving object, a distribution request for the advertisement information is made to the advertisement providing server 530 and the advertisement information is received. Therefore, it is possible to receive advertisement information corresponding to each user, such as the user's hobbies, preferences, and behavior patterns. In addition, it is possible to receive advertisement information around the current position, advertisement information around the destination, advertisement information around the route to the place where the user is supposed to head based on past behavior history, etc. Become. As a result, users can browse advertisement information that they want and advertisement information that they are interested in, and they can also remember what they forgot to buy or forgot to go. It becomes possible. Thus, according to the present embodiment, the advertisement information can be made more useful information for the user.

  In this embodiment, the advertisement information received by the mobile phone terminal 510 is transferred to the navigation terminal 520. According to such a configuration, it is possible to output advertisement information such as a moving image on the navigation terminal 520 having a larger display than the display of the mobile phone terminal 510. Therefore, the advertisement information can be output by an apparatus that corresponds to the advertisement information and is easy for the user to see.

  In addition to the navigation terminal 520, the advertisement information received by the mobile phone terminal 510 may be transferred when the mobile phone terminal 510 is connected to a television or a personal computer. Accordingly, the user can browse the advertisement information with a plurality of media, and can provide advertisement information that is more closely related to the life of the user at any time.

  Further, in this embodiment, it may be determined whether or not the advertisement information is output from the mobile phone terminal 510 and the navigation terminal 520, and the advertisement information may be selected based on the determined determination result. . According to such a configuration, for example, in order to allow the user to leave an image of the advertisement, the same advertisement information distribution request is made a predetermined number of times, or the same advertisement information is provided many times. Can be prevented.

  In the present embodiment, the traveling state of the moving body is detected, and the output of the advertisement information is controlled according to the detected traveling state of the moving body. According to such a configuration, for example, advertisement information can be output while the moving body is stopped. Therefore, advertisement information can be output to the user at an appropriate timing.

  As described above, the advertisement providing system of the present invention, the mobile phone device used in the advertisement providing system, the navigation device used in the advertisement providing system, the advertisement providing method, the advertisement receiving method, the advertisement providing program, the advertisement receiving program, and the recording The medium generates user attribute information based on the history of the usage state of the advertisement output device by the user or the history of the user's behavior, and based on the generated attribute information and information on the position of the moving object And provided advertisement information.

  Therefore, the user can obtain advertisement information corresponding to each user, such as the user's hobbies, preferences, and behavior patterns. As a result, users can browse advertisement information they want and advertisement information that they are interested in, and they can also remember what they have forgotten to buy or have forgotten. It becomes possible. As described above, the advertisement providing system, the mobile phone device used in the advertisement providing system, the navigation device used in the advertisement providing system, the advertisement providing method, the advertisement receiving method, the advertisement providing program, the advertisement receiving program, and the recording medium of the present invention The advertising information can be made more useful for the user.

  Note that the advertisement providing method and advertisement receiving method described in this embodiment can be realized by executing a program prepared in advance on a computer such as a personal computer or a workstation. This program is recorded on a computer-readable recording medium such as a hard disk, a flexible disk, a CD-ROM, an MO, and a DVD, and is executed by being read from the recording medium by the computer. Further, this program may be a transmission medium that can be distributed via a network such as the Internet.

1 is an explanatory diagram illustrating an example of a configuration of an advertisement providing system according to a first exemplary embodiment; 4 is a flowchart illustrating an example of an advertisement reception process procedure of the mobile phone device used in the advertisement providing system according to the first exemplary embodiment; It is explanatory drawing which shows an example of a structure of the advertisement provision system concerning Embodiment 2. FIG. 10 is a flowchart illustrating an example of an advertisement providing process procedure of an advertisement providing server used in the advertisement providing system according to the second exemplary embodiment. 1 is a system configuration diagram of an advertisement providing system according to an embodiment. It is explanatory drawing which shows an example of a functional structure of an advertisement provision system. It is explanatory drawing which shows an example of the data structure of user attribute DB. It is a block diagram which shows an example of the hardware constitutions of the computer apparatus concerning a present Example. It is a sequence diagram which shows an example of the advertisement provision process of the advertisement provision system concerning a present Example. It is explanatory drawing which shows the specific example of attribute information. It is explanatory drawing which shows the specific example of the advertisement data corresponding to user attribute data.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Advertisement providing system 110 Mobile phone apparatus 111 Acquisition part 112 Generation part 113 1st receiving part 114 Request part 115 Transmission part 116 2nd receiving part 117 Output part 118 Accumulation part 119 Selection part 120 Transfer part 121 Selection part 122 Determination part DESCRIPTION OF SYMBOLS 130 Advertisement provision server 140 Navigation apparatus 141 Detection part 142 Transmission part 143 Reception part 144 Output part 145 Detection part 146 Output control part 147 Judgment part 148 Starting part 300 Advertisement provision system 310 Advertisement provision server 311 Reception part 312 Generation part 313 Selection part 314 Distribution unit 320 Mobile phone device 330 Navigation device 500 Advertisement providing system 510 Mobile phone terminal 520 Navigation terminal 530 Advertisement providing server 531 Advertisement content DB
532 User attribute information DB
611 Short-distance receiving unit 612 Acquisition unit 613 Transmitting unit 614 Receiving unit 615 Sorting unit 616 Transfer unit 617 Output unit 621 Detection unit 622 Short-distance transmission unit 623 Short-distance reception unit 624 Recording unit 625 Detection unit 626 Output control unit 627 Output unit 631 Reception unit 632 generation unit 633 selection unit 634 selection unit 635 distribution unit 636 determination unit 700 user attribute data

Claims (20)

In an advertisement providing system comprising: a mobile phone device owned by a user; a navigation device mounted on a mobile body and connectable to the mobile phone device; and an advertisement providing server that provides advertisement information.
The mobile phone device includes:
An acquisition means for acquiring a history regarding a usage state of the mobile phone device by a user and / or a history regarding a user's behavior;
First receiving means for receiving, from the navigation device, information relating to the position of the moving body detected by the navigation device;
The history related to the usage state and / or the history related to the action acquired by the acquiring means and the information related to the location received by the first receiving means are transmitted to the advertisement providing server together with authentication information of the own device. Request means for requesting distribution of advertisement information,
Second receiving means for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request means;
With
The advertisement providing server includes:
Receiving means for receiving, from the mobile phone device, history related to the usage state of the mobile phone device and / or history related to the user's behavior and information related to the location from the mobile phone device together with authentication information of the mobile phone device;
Generating means for generating attribute information of the user based on the history related to the usage state and / or the history related to the behavior received together with the authentication information by the receiving means;
Selection means for selecting advertisement information corresponding to a user based on the attribute information generated by the generation means and information on the position received by the reception means;
Distribution means for distributing the advertisement information selected by the selection means to the mobile phone device;
An advertisement providing system comprising: In an advertisement providing system comprising: a mobile phone device owned by a user; a navigation device mounted on a mobile body and connectable to the mobile phone device; and an advertisement providing server that provides advertisement information.
The navigation device
First receiving means for receiving, from the mobile phone device, a history relating to the usage state of the mobile phone device by the user and / or a history relating to the user's behavior, together with authentication information of the mobile phone device;
Detecting means for detecting information relating to the position of the moving body;
The history relating to the use state and / or the history relating to the action received together with the authentication information by the first receiving means and the information relating to the position of the moving object detected by the detecting means are transmitted to the advertisement providing server. Request means for requesting distribution of advertisement information,
Second receiving means for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request means;
With
The advertisement providing server includes:
Receiving means for receiving a history relating to the usage state of the mobile phone device of the user and / or a history relating to the behavior of the user and information relating to the location from the navigation device together with authentication information of the mobile phone device;
Generating means for generating attribute information of the user based on the history related to the usage state and / or the history related to the behavior received together with the authentication information by the receiving means;
Selection means for selecting advertisement information corresponding to a user based on the attribute information generated by the generation means and information on the position received by the reception means;
Distribution means for distributing the advertisement information selected by the selection means to the navigation device;
An advertisement providing system comprising: A mobile phone device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In
An acquisition means for acquiring a history regarding a usage state of the mobile phone device by a user and / or a history regarding a user's behavior;
Generating means for generating attribute information of the user based on the history related to the use state and / or the history related to the action acquired by the acquiring means;
First receiving means for receiving, from the navigation device, information relating to the position of the moving body detected by the navigation device;
Request means for requesting distribution of advertisement information to the advertisement providing server based on the attribute information generated by the generation means and information on the position of the moving body received by the first receiving means;
Second receiving means for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request means;
Transfer means for transferring advertisement information corresponding to the user received by the second receiving means to the navigation device;
A mobile phone device comprising: And further comprising a sorting means for sorting the advertisement information received by the second receiving means into advertisement information output from the output means of the navigation device and advertisement information output from the output means of the own device,
4. The mobile phone device according to claim 3, wherein the transfer unit transfers advertisement information output from the output unit of the navigation device selected by the selection unit to the mobile phone device. In a navigation device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server that provides advertisement information ,
Receiving means for receiving the advertising information transferred from the transfer means of the mobile phone device;
Output means for outputting the advertisement information received by the receiving means;
A navigation device comprising: Determining means for determining whether or not the output means has output the advertisement information;
An activation unit that activates a navigation function when the determination unit determines that the advertisement information is output from the output unit;
The navigation apparatus according to claim 5, further comprising: In a navigation device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server that provides advertisement information ,
First receiving means for receiving, from the mobile phone device, a history relating to the usage state of the mobile phone device by the user and / or a history relating to the user's behavior, together with authentication information of the mobile phone device;
Authentication means for authenticating the mobile phone device based on the authentication information received by the first receiving means;
Generation of generating attribute information of a user based on the history relating to the use state and / or the history relating to the behavior received by the first receiving means when the mobile phone device is authenticated by the authentication means Means,
Detecting means for detecting information relating to the position of the moving body;
Request means for making a distribution request for advertisement information to the advertisement providing server based on the attribute information generated by the generation means and information on the position of the moving object detected by the previous detection means;
Second receiving means for receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the request means;
Transfer means for transferring advertisement information corresponding to the user received by the second receiving means to the mobile phone device;
A navigation device comprising: A screening means for sorting the advertising information received by the second receiving means into advertising information output from the output means of the mobile phone device and advertising information output from the output means of the own device;
The navigation device according to claim 7, wherein the transfer unit transfers advertisement information output from the output unit of the mobile phone device selected by the selection unit to the mobile phone device. Detecting means for detecting the traveling state of the moving body;
8. The navigation apparatus according to claim 7, further comprising output control means for controlling the output of advertisement information by the output means according to the traveling state of the moving body detected by the detection means. A mobile phone device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In
Receiving means for receiving advertisement information transferred from the transfer means of the navigation device;
Output means for outputting the advertisement information received by the receiving means;
A mobile phone device comprising: Guidance means having a navigation function;
Determining means for determining whether or not the output means has output the advertisement information;
An activation unit that activates the navigation function of the guidance unit when the determination unit determines that the advertisement information is output from the output unit;
The mobile phone device according to claim 10, further comprising: In an advertisement providing method of an advertisement providing system, comprising: a mobile phone device owned by a user; a navigation device mounted on a mobile body and connectable to the mobile phone device; and an advertisement providing server that provides advertisement information.
According to the mobile phone device,
An acquisition step of acquiring a history regarding a usage state of the mobile phone device by a user and / or a history regarding a user's behavior;
A first receiving step of receiving, from the navigation device, information related to the position of the moving object detected by the navigation device;
The history related to the use state and / or the history related to the action acquired in the acquisition step and the information related to the position received in the first reception step are transmitted to the advertisement providing server together with authentication information of the own device. A request process for requesting distribution of advertisement information,
A second receiving step of receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the requesting step;
By the advertisement providing server,
A reception step of receiving a history relating to a usage state of the mobile phone device of the user and / or a history relating to the behavior of the user and information relating to the location from the mobile phone device together with authentication information of the mobile phone device;
A generation step of generating attribute information of the user based on the history regarding the use state and / or the history regarding the behavior received together with the authentication information by the reception step;
A selection step of selecting advertisement information corresponding to a user based on the attribute information generated by the generation step and the information on the position received by the reception step;
A distribution step of distributing the advertisement information selected by the selection step to the mobile phone device;
An advertisement providing method comprising: In an advertisement providing method of an advertisement providing system, comprising: a mobile phone device owned by a user; a navigation device mounted on a mobile body and connectable to the mobile phone device; and an advertisement providing server that provides advertisement information.
According to the navigation device,
A first receiving step of receiving, from the mobile phone device, a history relating to a usage state of the mobile phone device by a user and / or a history relating to a user's behavior, together with authentication information of the mobile phone device;
A detection step of detecting information relating to the position of the moving body;
The history related to the usage state and / or the history related to the action received together with the authentication information in the first receiving step and the information related to the position of the moving object detected in the detecting step are transmitted to the advertisement providing server. A request process for requesting distribution of advertisement information,
A second receiving step of receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the requesting step;
By the advertisement providing server,
A reception step of receiving a history regarding the usage state of the mobile phone device of the user and / or a history regarding the behavior of the user and information regarding the location from the navigation device together with authentication information of the mobile phone device;
A generation step of generating attribute information of the user based on the history regarding the use state and / or the history regarding the behavior received together with the authentication information by the reception step;
A selection step of selecting advertisement information corresponding to a user based on the attribute information generated by the generation step and the information on the position received by the reception step;
A distribution step of distributing the advertisement information selected by the selection step to the navigation device;
An advertisement providing method comprising: A mobile phone device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the ad receiving method of
An acquisition step of acquiring a history regarding a usage state of the mobile phone device by a user and / or a history regarding a user's behavior;
A generation step of generating attribute information of the user based on the history regarding the use state acquired by the acquisition step and / or the history regarding the behavior;
A first receiving step of receiving, from the navigation device, information related to the position of the moving object detected by the navigation device;
A requesting step for requesting distribution of advertisement information to the advertisement providing server based on the attribute information generated by the generating step and the information on the position of the moving body received by the first receiving step;
A second receiving step of receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the requesting step;
A transfer step of transferring advertisement information corresponding to the user received in the second receiving step to the navigation device;
An advertisement receiving method characterized by comprising: A navigation device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the advertisement receiving method,
A receiving step of receiving the advertisement information transferred from the transfer means of the mobile phone device;
An output step of outputting the advertisement information received in the reception step;
An advertisement receiving method characterized by comprising: A navigation device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the advertisement receiving method,
A first receiving step of receiving a history relating to a use state of a mobile phone device by a user and / or a history relating to a user's behavior from the mobile phone device together with authentication information of the mobile phone device;
An authentication step of authenticating the mobile phone device based on the authentication information received by the first reception step;
Generation of generating attribute information of a user based on the history relating to the usage state and / or the history relating to the behavior received by the first receiving step when the mobile phone device is authenticated by the authentication step Process,
A detection step of detecting information relating to the position of the moving body;
Based on the attribute information generated by the generating step and information on the position of the moving body detected by the previous detecting step, a requesting step for making a distribution request for advertising information to the advertisement providing server;
A second receiving step of receiving advertisement information corresponding to the user from the advertisement providing server based on the distribution request by the requesting step;
A transfer step of transferring advertisement information corresponding to the user received in the second reception step to the mobile phone device;
An advertisement receiving method characterized by comprising: A mobile phone device used in an advertisement providing system comprising a mobile phone device owned by a user, a navigation device mounted on a mobile body and connectable to the mobile phone device, and an advertisement providing server for providing advertisement information In the ad receiving method of
A receiving step of receiving advertisement information transferred from the transfer means of the navigation device;
An output step of outputting the advertisement information received in the reception step;
An advertisement receiving method characterized by comprising:   An advertisement providing program for causing a computer to execute the advertisement providing method according to claim 12 or 13.   An advertisement receiving program that causes a computer to execute the advertisement receiving method according to any one of claims 14 to 17.   A computer-readable recording medium on which the program according to claim 18 or 19 is recorded.

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