JP2009065416A - Animation extraction system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an animation extraction system capable of inserting advertisements when providing an animation to a user on the Internet. <P>SOLUTION: In the animation extraction system which provides an animation matching a keyword input from a user's terminal device by using a computer, the computer includes an animation file acquiring means, an animation file reproducing means of automatically and successively reproducing a plurality of animation files acquired by the animation file acquiring means by the terminal device, and an advertisement file reproducing means of extracting animations matching tag contents given to an animation file reproduced last among advertisement files stored in a storage means, selecting one of the extracted advertisement files stored according to probabilities corresponding to advertisement charges and automatically and continuously reproducing the selected advertisement file by the terminal device. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a moving image extraction system, and more particularly to a moving image extraction system that extracts a plurality of moving images.

  Recently, video service sites such as YouTube (see Non-Patent Document 1) and Yahoo Video (see Non-Patent Document 2) have been established on the Internet, and services that provide various videos to users have been developed.

  In such a conventional video service site, a user can search for a video file by inputting a keyword, and the user is presented with a thumbnail showing an overview of the video file of the search result. One of the files presented was selected, and the video was played and viewed.

Video service sites [youtube], [online], YouTube, LLC, [Search July 9, 2007], Internet <URL: http://jp.youtube.com/> Video service site [YAHOO! Video (Yahoo Video)], [online], Yahoo Japan Corporation, [Search July 9, 2007], Internet <URL: http://streaming.yahoo.co.jp/>

  However, in the conventional video service site as described above, the user can only select one of the search results to play the video, and so to speak, the user needs an active operation to play the video. there were.

  On the other hand, recent business scenes are diversified, and it is imagined that there are various businesses when providing moving images to users.

  The present invention has been made in view of the above points, and provides a moving image extraction system capable of improving user convenience when inserting a moving image on the Internet and inserting an advertisement when providing the moving image. The purpose is to do.

  In order to achieve the above object, the present invention provides a moving image extraction system that provides a moving image that matches a keyword input from a user's terminal device to the user's terminal device using a computer, wherein the computer includes the user A video file acquisition unit that acquires a video file that matches a keyword input from the terminal device, a storage unit that stores an advertisement file requested in advance, and a plurality of video files acquired by the video file acquisition unit. Extracting an advertisement file that matches the tag content attached to the movie file played immediately before from the movie file playback means that automatically and continuously plays back on the terminal device and the advertisement file stored in the storage means , Select one of the extracted advertisement files with a probability corresponding to the advertisement fee , Characterized by comprising an advertisement file reproducing means for automatically continuously reproduce advertisement files said selected at the terminal device.

  According to the present invention, in the invention described in claim 1, the advertisement file playback means automatically selects only advertisement files that match the keyword input from the user terminal device from among the advertisement files stored in the storage means. It is characterized by playing.

  ADVANTAGE OF THE INVENTION According to this invention, when providing a moving image to a user on the internet, while improving a user's convenience, the moving image extraction system which can insert an advertisement in the provision of a moving image can be provided.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an embodiment of a moving image extraction system according to the present invention.

  The moving image extraction system of this embodiment is used by a user operating a terminal device to connect to the Internet and accessing a moving image extraction site.

  As shown in FIG. 1, the moving image extraction system of this embodiment has server computers 1, 2, 3, 4 and personal computers 6, 7 as terminal devices. And PCs 6 and 7 are connected by a network 5.

  In this embodiment, each of the individual video service sites such as YouTube and Yahoo video operates separately on the server computers 1, 2, and 3, and the video extraction site operates on the server computer 4. The network configuration as shown in FIG. 1 is adopted to access each site from the personal computers 6 and 7.

  In FIG. 1, the network 5 is, for example, the Internet. As a network for each device to access the Internet, for example, a LAN such as Ethernet (registered trademark) and token ring, the Internet, and the like, whether wired or wireless. Any network can be used regardless of the communication protocol. Each device connected to the network 5 is preset with an address on the network, and each device is identified by this address and communicates with other devices connected to the network 5.

  FIG. 2 is a block diagram showing the configuration of the server computer 1 shown in FIG.

  Since the server computers 1, 2, and 3 shown in FIG. 1 have the same basic configuration related to hardware, the server computer 1 will be described as a representative here.

  The server computer 1 includes a network connection unit 14 that is an interface with the network 5 illustrated in FIG. 1, a control unit 11 such as a CPU and an MPU that controls the operation of the entire server computer 1, and an operator operating the server computer 1. , An input / output unit 12 for inputting instructions and the like, and displaying and outputting various information to the operator by the server computer 1, and a storage unit 13 for storing programs and parameters necessary for the operation of the server computer 1. And is configured. As the input / output means 12, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  FIG. 3 is a block diagram showing a configuration of the server computer 4 shown in FIG.

  The server computer 4 includes a network connection unit 44 that is an interface with the network 5 shown in FIG. 1, a control unit 41 such as a CPU or MPU that controls the operation of the entire server computer 4, and an operator operating the server computer 4. , Input / output means 42 for inputting instructions and the like, and displaying and outputting various information to the operator by the server computer 4, and storage means 43 for storing programs and parameters necessary for the operation of the server computer 4. And is configured. As the input / output means 42, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  FIG. 4 is a block diagram showing the configuration of the personal computer 6 shown in FIG.

  Since the personal computers 6 and 7 shown in FIG. 1 have the same basic configuration according to the present embodiment, the personal computer 6 will be described as a representative here.

  The personal computer 6 includes a network connection means 64 that is an interface with the network 5 shown in FIG. 1, a control means 61 such as a CPU and MPU that controls the operation of the entire personal computer 6, and a user performs operations, instructions, etc. on the personal computer 6. Input / output means 62 for inputting, displaying or outputting various information to the user by the personal computer 6, and storage means 63 for storing programs and parameters necessary for the operation of the personal computer 6. The As the input / output means 62, for example, a keyboard or a mouse is used for input, and a display device or the like is used for output.

  Next, the operation of the moving image extraction system of this embodiment will be described.

  According to the moving image extraction system of the present embodiment, the user uses the personal computers 6 and 7 to access the moving image extraction site, that is, the server computer 4 and receives the service of the moving image extraction system.

  FIG. 5 is a block diagram for explaining the operation of the moving picture extraction system shown in FIG.

  FIG. 6 is a flowchart illustrating the operation of the moving picture extraction system shown in FIG.

  As shown in FIG. 5, in the moving image extraction system of the present embodiment, a server computer 4 (hereinafter also referred to as a moving image extraction site 4), which is a moving image extraction site, transfers a moving image file that matches a keyword from a personal computer 6 to a moving image service. The information is collected from server computers 1, 2 and 3 (hereinafter also referred to as “video service site 1”, “video service site 2”, and “video service site 3”) that are sites, and provided to users who operate the personal computer 6.

  This will be described in more detail with reference to FIG.

  The flowchart in FIG. 6 basically shows the operation of the moving image extraction site 4.

  The user operates the personal computer 6 to connect to the Internet and access the moving image extraction site 4 (connection via the network 5) by using, for example, a browser. Thereafter, the user operates the personal computer 6 to transmit a keyword of interest to the video extraction site 4.

  The video extraction site 4 receives a keyword from the user (A-1), and accesses the video service site 1, the video service site 2 and the video service site 3 registered in advance via the Internet (network 5). ), A video file matching the keyword is acquired from each video service site (A-2).

  Note that a moving image file and a keyword associated with the moving image file are associated with each other and registered in each moving image service site.

  For obtaining the moving image file, for example, a function such as GetFileList can be used by using a predetermined API (Application Program Interface).

  Here, as shown in FIG. 5, as a moving image file matching the keyword, a moving image file 10 a is obtained from the moving image service site 1, a moving image file 20 a is obtained from the moving image service site 2, and from the moving image service site 3. It is assumed that the moving image file 30a is obtained. Any file format may be used, for example, MPEG, FLV, AVI, DIVX, WMV, and the like can be supported.

  Subsequently, the moving image extraction site 4 reads out an advertisement file stored in advance in the storage unit 43 (A-3). This advertisement file has been received in advance from the advertiser and registered in the storage means 43, and may be a video file for reproducing an advertisement video or an image file for displaying an advertisement still image. The sound file may be an audio file for advertising only by voice, or a combination thereof.

  Further, it is assumed that this advertisement file is registered in the storage unit 43 in association with a keyword input when the user extracts a moving image file. Further, it is assumed that the advertisement file is registered in the storage unit 43 in association with the amount of the advertisement fee provided by the advertiser as the consideration for the advertisement. Further, it is assumed that this advertisement file is registered in the storage unit 43 in association with the contents of the tag given to each moving image file.

  In the step (A-3), for example, the advertisement file associated with the keyword received in step (A-1) can be read from the storage means 43. In this way, by selecting a keyword related to the keyword input by the user, an advertisement suitable for the user can be performed, and an improvement in the advertising effect can be expected.

  Subsequently, the moving image extraction site 4 transmits the first of the acquired moving image files to the personal computer 6 via the Internet and automatically reproduces it on the personal computer 6 (A-4). A moving image reproduction application is installed in advance on the personal computer 6 as, for example, a browser plug-in.

  When the playback of the first video is completed, the tag content assigned to the video file played this time (that is, played immediately before) out of the advertisement file read in step (A-3) matches. An advertisement file is extracted, one of the extracted advertisement files is selected with a probability corresponding to each advertisement fee, and the selected advertisement file is transmitted to the personal computer 6 via the Internet. Automatic playback (A-5). In the personal computer 6, a reproduction application corresponding to the type of advertisement file (moving image file, image file, audio file, etc.) is installed in advance as, for example, a browser plug-in.

  Here, the process in step (A-5) will be described in detail with reference to FIG.

  FIG. 7 is a diagram illustrating an example of a table stored in the storage unit 43 illustrated in FIG. 3. FIG. 7A is a table illustrating the advertisement file extracted by the keyword received in step (A-1). (B) is a table showing the advertisement file extracted from the advertisement file of (a) by the tag of the moving image file.

  In FIG. 7A, when the four advertisement files 40a, 40b, 40c, and 40d are read in step (A-3), the four advertisement files 40a, 40b, 40c, and 40d are read in step (A-5). The table used when selecting which advertisement file of them to reproduce is shown.

  FIG. 7B shows a table for an advertisement file extracted from the advertisement file of FIG. 7A by the tag of the moving image file (soccer in this example).

  In this embodiment, as shown in FIG. 7 (a), the association of what kind of tag is attached to the advertisement after the reproduction of the moving image file is registered for each advertisement file.

  In the control means 41, the advertisement file is narrowed down or extracted based on the tag attached to the moving image file reproduced this time. In the example of FIGS. 7A and 7B, advertisement files 40a and 40d are extracted by the tag: soccer.

  Also, in this embodiment, when there are a plurality of advertisement files extracted with the tag attached to the video file, the advertisement charges of each advertisement file with respect to the total advertisement charges of all the extracted advertisement files. The probability of playing each advertisement file is determined on the basis of the ratio. That is, in FIG. 7B, the advertisement files extracted by the tag: soccer are 40a and 40d, the total advertisement fee of this advertisement file is 500,000 yen, and the advertisement fee of the advertisement file 40a is 400,000 yen. Therefore, the probability of reproducing the advertisement file 40a is 80%, and the advertisement fee of the advertisement file 40d is 100,000 yen, so the probability of reproducing the advertisement file 40d is 20%.

  The control means 41 assigns a numerical range to each advertisement file based on the probability of reproducing each advertisement file, acquires a random number, and determines which advertisement file is to be reproduced depending on which numerical range the acquired random number is. As a result of selection.

For example, in C # (C language), this random number is acquired.
int
rda;
rda =
rand ();
This function rand () returns a random number between 0 and RAND_MAX as a return value. That is, the generated random number is stored in rda. In the present embodiment, description will be made assuming that RAND_MAX = 32767.

  The acquired random number is in the range of 0 to 32767, and any one of these 32768 values is assigned to each advertisement file based on the probability of reproducing each advertisement file as shown in FIG. That is, since the advertisement file 40a has a reproduction probability of 80%, 26215 numerical values from 0 to 26214 are assigned, and since the advertisement file 40 has a reproduction probability of 20%, subsequent 6553 values from 26215 to 32767 are assigned. .

  For example, if the acquired random number is 20000, the control means 41 selects the advertisement file 40a having this numerical value as a range to be reproduced. In step (A-5), the selected advertisement file is transmitted to the personal computer 6 via the Internet, and is automatically reproduced by the personal computer 6.

  Returning to the description of FIG. 6, the control means 41 determines whether or not all of the moving image files acquired in step (A-2) have been transmitted to the personal computer 6 and if all of them have been reproduced. If not, the process returns to step (A-4) to repeat the process.

  That is, in step (A-4), the next video file among the plurality of video files acquired in step (A-2) (the order of the video files to be transmitted is, for example, in descending order of the keyword hit rate). May be transmitted to the personal computer 6 via the Internet and automatically played back on the personal computer 6.

  In step (A-5), an advertisement file to be reproduced is selected from the advertisement files read out in step (A-3) based on the above-described tag extraction and reproduction probability, and this is selected via the Internet. The data is transmitted to the personal computer 6 and automatically reproduced by the personal computer 6.

  In the present embodiment, even an already-reproduced advertisement file may be selected any number of times based on the above-described reproduction probability, and it is very advantageous that the reproduction probability is high.

  FIG. 8 is a diagram showing the order of files reproduced on the personal computer 6 by the processing of the flowchart shown in FIG.

  According to the present embodiment, as shown in FIG. 8, after the first moving image file 10a acquired in step (A-2) is reproduced, one of the advertisement files read out in step (A-3) is displayed. Tag attached to the first video file: An advertisement file is extracted with soccer, an advertisement file to be played is selected from the extracted advertisement files based on the above-mentioned reproduction probability, and the selected advertisement file is selected. After the second video file 20a is played, the tag attached to the second video file from the advertisement files read in step (A-3): advertisement in movie Since the file is extracted and the extraction result is only the advertisement file 40b, the advertisement file 40b is reproduced, and after the last moving image file 30a is reproduced, the step (A 3) In reading the last of which is given to the moving image file tag from one of the advertisement file: Extract the ad files in music, extraction results because only the ad file 40c playback of this ad file 40c is performed.

  According to the present embodiment, as described above, an advertisement opportunity is obtained by inserting an advertisement between videos, and the operator of the video extraction site 4 can obtain advertising revenue from the advertiser.

  Further, according to the present embodiment, the convenience of the user can be improved by automatically extracting the moving image file related to the keyword designated by the user and continuously playing it.

  Note that the timing of playing the advertisement video is not limited to between the video files that match the keyword, but may be the timing when the video file is interrupted during playback and the advertisement video is played back, or before the playback of all video files. In addition, after all the video files have been played back, a mechanism that makes the user want to see the advertisement video may be incorporated.

  Further, by selecting items related to the keyword input by the user as the product to be advertised, it is possible to perform an advertisement suitable for the user, and the improvement of the advertising effect can be expected.

  Furthermore, by extracting an advertisement file corresponding to the content of the tag attached to the video file and playing this advertisement file, an advertisement that is not conscious of the user but is suitable for the user's potential needs Can improve the effectiveness of advertising.

It is a block diagram which shows the structure of one Embodiment of the moving image extraction system by this invention. It is a block diagram which shows the structure of the server computer 1 shown in FIG. It is a block diagram which shows the structure of the server computer 4 shown in FIG. It is a block diagram which shows the structure of the personal computer 6 shown in FIG. It is a block diagram explaining operation | movement of the moving image extraction system shown in FIG. It is a figure which shows the flowchart explaining operation | movement of the moving image extraction system shown in FIG. It is a figure which shows an example of the table memorize | stored in the memory | storage means 43 shown in FIG. 3, (a) is a table shown about the advertisement file extracted by the keyword received by step (A-1), ( b) is a table showing an advertisement file extracted from the advertisement file of FIG. It is a figure which shows the order of the file reproduced | regenerated with the personal computer 6 by the process of the flowchart shown in FIG.

Explanation of symbols

1, 2, 3 Server computer (video service site)
4 Server computer (video extraction site)
5 Network 6, 7 PC (terminal equipment)
10a, 20a, 30a Movie file 40a, 40b, 40c, 40d Advertising file 11 Control means 12 Input / output means 13 Storage means 14 Network connection means 41 Control means 42 Input / output means 43 Storage means 44 Network connection means 61 Control means 62 Input / output Means 63 Storage means 64 Network connection means

Claims (2)

In a moving image extraction system for providing a moving image that matches a keyword input from a user terminal device to the user terminal device using a computer,
The computer acquires the moving image file acquisition means for acquiring the moving image file that matches the keyword input from the user's terminal device, the storage means for storing the advertisement file requested in advance, and the moving image file acquisition means. A video file playback unit that automatically and continuously plays a plurality of video files on the terminal device, and a tag content attached to the video file played immediately before from the advertisement file stored in the storage unit An advertisement file reproducing means for extracting an advertisement file to be selected, selecting one of the extracted advertisement files with a probability corresponding to an advertisement fee, and continuously automatically reproducing the selected advertisement file on the terminal device; A video extraction system characterized by comprising:   The advertisement file reproducing means automatically reproduces only an advertisement file that matches a keyword input from the user terminal device among advertisement files stored in the storage means. Video extraction system.

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