JP2009043206A - Web selling method and web selling system, and price update program in web selling system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a web selling technology for revising a sales price suitable for the mentality of a user who wants to purchase merchandise more inexpensively and also automatically revising the sales price and updating its site without depending upon a manual input. <P>SOLUTION: A web selling system is disclosed in which a web server for operating and managing a shopping site is connected to a user terminal through a communication network, wherein the web server has a function which updates a sales price on a merchandise page at the shopping site to a discount price calculated on the basis of a discount rate predetermined whenever a predetermined price maintaining period passes, and also repeatedly performs the update for the predetermined sales period. The web server analyzes the number of accesses to the merchandise page and the number of sales, and when it is determined that at least one numerical value between the number of accesses and the number of sales in a certain price maintaining period is larger than that of the preceding price maintaining period, the web server changes the discount rate of the next price maintaining period to the preceding discount rate or below to calculate a discount price. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for sequentially discounting and providing a net sales price of a product at regular intervals in a net sales using a client / server type network system.

  Conventionally, products are sold online using a client / server network system, and as with general commercial transactions, discounts at the time of large-scale purchases and point systems based on membership registration are adopted. To promote sales. In addition, as disclosed in Patent Document 1, a sales management system for reducing labor related to reviewing and updating prices in online sales is also known.

JP 2003-196745 A

  The above-mentioned conventional technology provokes users' willingness to purchase to some extent through discounts and point grants, but the discount price becomes less fresh as time goes by, and the inconvenience that points cannot be earned unless the product is actually purchased As a result, there are many opportunities to refrain from purchasing. Further, the technique of Patent Document 1 has the convenience that it is not necessary to manually input the sales price after the discount, but from the viewpoint of the user, it is still not fresh with a single discount.

  Furthermore, conventional online sales do not have a function to respond to price negotiations, and are not as interesting as a so-called online auction that employs a price bidding system.

  The present invention has been made in view of the above-described problems. The purpose of the present invention is to review the selling price suitable for the user psychology of wanting to purchase cheaper, and to review the selling price regardless of manual input. And an online sales technology that can automatically update the site.

  The net sales method of the present invention adopted to achieve the above-mentioned object is a net sales method using a client / server type network system, and each time a price maintenance period in which a sales price of a product is determined elapses. The discount is based on a predetermined discount rate, and the discount is repeated during a predetermined sales period. Also, in this sales method, if at least one of the number of access to the product page and the number of sales of the product in a certain price maintenance period is greater than the previous price maintenance period, the discount rate for the next price maintenance period The means to change to is selectively adopted.

  The net sales system of the present invention is a net sales system in which a WEB server that manages and manages a shopping site and a user terminal are connected via a communication network, and the WEB server is a product on the shopping site. A function to update the sales price of a page to a discount price calculated based on a predetermined discount rate every time a predetermined price maintenance period elapses, and to repeatedly perform this update during a predetermined sales period. Features. In this system, the WEB server analyzes the number of accesses to the product page and the number of sales, and determines that at least one of the number of accesses and the number of sales in a certain price maintenance period is greater than the previous price maintenance period. At this time, a selective means of calculating the discount price by changing the discount rate of the next price maintenance period to the previous one or less is adopted. That is, in such a case, the discount rate is lowered because sales are favorable or favorable sales are expected. Furthermore, the discount rate may be avoided and the sales price during the current price maintenance period may be maintained. In other words, this is a substantial extension of the price maintenance period.

  Furthermore, the price update program for online sales according to the present invention provides a WEB server that operates and manages a shopping site and a user terminal connected to the WEB server in the online sales system connected via a communication network. A function for managing a sales period, a function for calculating a discount price based on a predetermined discount rate every time a predetermined price maintenance period elapses, and updating a sales price on the product page of the product to the discount price And a function of repeatedly performing this update during the sales period. In this program, the WEB server further analyzes the number of accesses to the product page and the number of sales, and at least one of the number of accesses and the number of sales in a certain price maintenance period is greater than the previous price maintenance period. When it is determined that there are many, a means of realizing a function of changing the discount rate of the next price maintenance period to the previous one or less is also selectively adopted.

  According to the present invention, in a net sales method using a client / server type network system, the sales price of a product is sequentially discounted based on a predetermined discount rate every time a predetermined price maintenance period elapses, and the discount is calculated. Since it was repeated during the predetermined sales period, after setting the necessary values for the product, the sales price column of the shopping site is automatically updated, saving the trouble of manual input and updating accurately Is possible. In addition, while users are given the opportunity to purchase products more cheaply over time, a kind of auction psychology in which purchases are decided according to their own feelings before they are sold out due to relationships with other users. Therefore, it brings about a function to evoke a high purchasing motivation that cannot be obtained by conventional monotonous discount sales.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a schematic diagram showing a basic network configuration for performing online sales in the present invention, in which 1 is a WEB server, 2 is a user terminal, 3 is a WEB server 1 and a user terminal 2. A communication network such as the Internet to be connected, and the WEB server 1 opens a shopping site 5 on the communication network 3 which is a WEB site generated based on product information stored in the database 4. The user terminal 2 can access the shopping site 5 while connected to the communication network 3, and can proceed with the purchase procedure through browsing of the site 5 and product search.

  In the network configuration described above, one embodiment of the network sales method according to the present invention first stores product information in the database 4 using the input function of the WEB server 1 as shown in the flowchart of FIG. In step 1), the product information and the like are uploaded to the shopping site 5 using a site management program installed in the WEB server 1 (step 2).

  Here, the product information stored in the database 4 includes product guide information A and product sales information B as shown in FIG. The product guide information A further includes product specifying information A1 that can specify a product from the name and product number of the product, and detailed description information A2 such as the function, usage, size, and color of the product as required. On the other hand, the merchandise sales information B includes sales start price information B1, sales period information B2, and discount information B3, and the discount information B3 further includes discount rate information b1 and price maintenance period information b2.

  Returning to FIG. 2, as described above, immediately after the product information is newly uploaded to the shopping site 5, the acceptance of the order is started at a price based on the sales start price information B <b> 1 (step 3), and this is the price maintenance period. Continue for a period based on information b2 (step 4). After the price maintenance period has passed, the presence or absence of inventory is checked, and products sold during this period proceed to the shipping procedure. On the other hand, if the product remains unsold, it is determined whether or not the sales period ends according to the sales period information B2. After that (step 5), discount calculation based on the discount rate information b1 is performed, the sales price after discount is increased again to update the shopping site (step 6), and the process returns to step 4 at the discount price. Then, steps 4 to 6 are repeated until the end of the sales period determined by the sales period information B2, and the unsold products after the end of the sales period are returned to the manufacturer, etc. Delete from the site (step 7).

  In this embodiment, when the sales start price information B1 of a certain product information is set to 1000 yen, the sales period information B2 is set to 12 weeks, the discount rate information b1 is set to 20%, and the price maintenance period information b2 is set to 2 weeks. Is sold from 1000 yen, and as long as it is in stock, the sales price will drop to 800 yen, 640 yen, 512 yen, 409.06 yen (sold at 410 yen for convenience) every two weeks following the compound interest method. Finally, it will be sold for 328 yen. Therefore, as the user waits, the user can purchase the product at a lower price, and finally can purchase the product with a discount rate close to 70%. This gives the feeling of negotiating the price, and the satisfaction when purchasing it at a low price is great. On the other hand, since there is a possibility that the product will be sold out before the final price, it is possible to stimulate the user's purchasing psychology and increase their willingness.

  In the embodiment described above, one set value is set for the discount rate information b1 and the price maintenance period information b2 for one product, but two or more may be used. That is, by setting a plurality of price maintenance period information b2, it is possible to set different price maintenance periods for the previous time, the current time, and the next time, for example. At the same time, different discount rates can be set each time.

  Further, when the WEB server analyzes the number of accesses to the product page and the number of sales, and determines that at least one of the number of accesses and the number of sales in a certain price maintenance period is greater than the previous price maintenance period, It is also possible to calculate the discount price by changing the discount rate during the price maintenance period to below the previous time. In other words, since the number of accesses to the product page functions as a barometer that indicates the degree of interest of the user, there is no need to make a major review of the price of products for which the number of accesses has increased. It is a thing. Here, “below” means a range from the previous discount rate to 0 (zero), and a discount rate of zero means maintaining the previous price as it is. In other words, this is a substantial extension of the price maintenance period.

  In order to realize the above method with an online sales system, the WEB server that manages and manages the shopping site is based on a discount rate that is determined every time a predetermined price maintenance period elapses for the sales price of the product page on the shopping site. It is possible to update the calculated discount price and to have a function of repeating this update during a predetermined sales period. More specifically, this can be achieved by installing an update program that uses the computer's computing power as the above function.

Schematic showing the network configuration of the present invention The flowchart which showed one Embodiment of the sales method of this invention Schematic showing a configuration example of the database of the present invention

Explanation of symbols

1 WEB server 2 User terminal 3 Communication network 4 Database

Claims (7)

A net sales method using a client / server network system, where the sales price of a product is discounted sequentially based on a predetermined discount rate every time a predetermined price maintenance period elapses, and the discount is determined in advance. Online sales method characterized by repetition during the period. 2. The discount rate for the next price maintenance period is changed to the previous price maintenance period when at least one of the number of accesses to the product page in the certain price maintenance period and the number of sales of the product is greater than the previous price maintenance period. Online sales method. A network sales system in which a WEB server for managing and managing a shopping site and a user terminal are connected via a communication network, wherein the WEB server maintains a predetermined price for selling a product page on the shopping site. A net sales system having a function of updating to a discount price calculated based on a predetermined discount rate each time a period elapses and repeatedly performing this update during a predetermined sales period. When the WEB server analyzes the number of accesses to the product page and the number of sales, and determines that at least one of the number of accesses and the number of sales in a certain price maintenance period is greater than the previous price maintenance period, the next price The online sales system according to claim 3, wherein the discount price is calculated by changing the discount rate of the maintenance period to the previous one or less. When the WEB server analyzes the number of accesses to the product page and the number of sales, and determines that at least one of the number of accesses and the number of sales in a certain price maintenance period is greater than the previous price maintenance period, the next price 4. The net sales system according to claim 3, wherein the sales price of the certain price maintenance period is maintained without applying the discount rate of the maintenance period. A function for managing a predetermined product sales period to the WEB server in a network sales system in which a WEB server for managing and managing a shopping site and a user terminal are connected via a communication network, and a predetermined price maintenance A function for calculating a discount price based on a predetermined discount rate each time the period elapses, a function for updating the sales price of the product page of the product to the discount price, and performing this update repeatedly during the sales period Price update program in the online sales system characterized by realizing functions. The WEB server further determines that the number of accesses to the product page and the number of sales and the number of accesses and sales in a certain price maintenance period are greater than the previous price maintenance period. 7. The price update program for online sales according to claim 6, wherein a function for changing the discount rate of the next price maintenance period to the previous one or less is realized.

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