JP2008310131A - Device and method for displaying commercial advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a device and a method for displaying commercial advertisement capable of dramatically increasing advertising effectiveness and enabling quantitative comprehension of advertising effectiveness of a specific company. <P>SOLUTION: The commercial advertisement displaying device comprises: a first storage means storing data of quiz, game, puzzle, or fortune-telling; a display means displaying quiz, game, puzzle, or fortune-telling; a second storage means storing data of one or more advertisers; an object selecting means selecting one or more specific advertisers, selecting specific quiz, game, puzzle, or fortune-telling, and inserting an object denoting the specific advertisers into the object of the specific quiz, game puzzle, or fortune-telling; and a control means specifying a combination of quiz, game, puzzle, or fortune-telling to be displayed on the display device, and specifying the object denoting the advertiser to be displayed in the object of the specified quiz, game, puzzle or fortune-telling. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an apparatus and method for displaying commercial advertisements performed by companies, and more specifically, to increase the variation of commercial advertisements performed by companies, maximize the advertising effect, and quantitatively evaluate the advertising effect. The present invention relates to a commercial advertisement display device and method thereof.

  Companies advertise products and services in various ways on streets and in stores. In addition to advertising media such as leaflets and pamphlets, advertising media using conventional paper posters, as well as rotating poster advertising, cathode ray tubes (TV monitors), electronic monitor panels, etc. are also used.

    In advertisements using advertising media such as cathode ray tubes (TV monitors) and electronic monitors and panels, it is possible to use moving images, which are rich in expressiveness and high impact, and their advertising effect is also high. In addition, it is possible to promote by switching a plurality of images for one product advertisement, or it is possible to promote by switching advertisements of a plurality of products, and effectively use a space for displaying a commercial advertisement. Is possible.

  However, in the conventional commercial advertisement using the advertisement medium as described above, when the advertisement is performed using the same content, the commercial advertisement of the same company is usually performed, even if the same content is used. Even if a commercial advertisement of a plurality of companies is performed, the combination of the plurality of companies has not been changed.

  In addition, in commercial advertisements using conventional advertising media, the advertisement information is only unilaterally provided to the user side, and in reality there are many users who do not even recognize the existence of commercial advertisements, and the advertising effect is effective. There was a problem of being extremely low.

  Furthermore, even if there is a user who has noticed the presence of commercial advertisement and has recognized it, it is difficult to grasp the actual number, and the effect of commercial advertisement is indirect due to changes in sales performance, etc. There was no way to evaluate it.

  The present invention has been made to overcome such problems. First, it is possible to place commercial advertisements of a plurality of companies in the same advertising content, and to change the combination of these companies. Thus, a commercial advertisement display device having a variety of advertisement contents and a method thereof are provided.

  Second, the user can recognize the existence of a commercial advertisement without the user's awareness, and as a result, the user actively responds to the commercial advertisement, resulting in a display of the commercial advertisement that dramatically increases the advertising effectiveness. An apparatus and method are provided.

  Third, a commercial advertisement display device capable of quantitatively grasping the advertising effectiveness of a specific company by recognizing the existence of commercial advertisements and grasping the real number of users who have recognized the contents of the advertisements. The method is provided.

  In order to solve the above problems, in the invention according to claim 1, in the commercial advertisement display device for performing the commercial advertisement through the quiz, the game, the puzzle, or the fortune-telling, the commercial advertisement display device includes various objects. A first storage means for storing quiz, game, puzzle or fortune-telling data, and a display means for displaying the quiz, game, puzzle or fortune-telling, wherein the user displays the quiz, game, Display means having a function of selecting a puzzle or a fortune-telling object, second storage means for storing data of one or a plurality of advertisers, and one recorded in the second storage means Or, one or more specific advertisers are selected from a plurality of advertisers and displayed from quizzes, games, puzzles or fortune-telling recorded in the first storage means. An object selection means for selecting a specific quiz, game, puzzle or fortune-telling to be displayed on the means, and further inserting an object representing a specific advertiser into the object of the specific quiz, game, puzzle or fortune-telling , Controlling the first storage means, the display means, the second storage means, and the object selection means, specify the quiz, game, puzzle, or combination of fortune telling to be displayed on the display means, and further specify the specified quiz, And a control means for designating an object representing an advertiser to be displayed in a game, puzzle, or fortune telling object.

  In the invention according to claim 2, in the commercial advertisement display device according to claim 1, a user can select a quiz, a game, a puzzle, or a fortune-telling object for inserting an object representing an advertiser. The structure is an object.

  Further, in the invention according to claim 3, in the commercial advertisement display device according to claim 1 or 2, further comprising a third storage means, and the control means performs a quiz, a game, a puzzle, or fortune-telling selected by the user. The system has a function of identifying and recording the identified information in the third storage means.

  Further, in the invention according to claim 4, in the commercial advertisement display device according to claim 2 or 3, further comprising a fourth storage means, and the control means is a quiz, game, puzzle or fortune telling selected by the user. And a function for recording the identified object and information of the integrated value of the number of times selected by the user in correspondence with the fourth storage means.

  In the invention according to claim 5, in the commercial advertisement display device according to any one of claims 1 to 4, the control means is a combination of quiz, game, puzzle, or fortune telling to be displayed on the display means, and designation. The quiz, the game, the puzzle, or the object representing the advertiser to be displayed in the fortune telling object is configured to have a function of changing the object every predetermined time or every access.

  Further, in the invention according to claim 6, in the commercial advertisement display method for performing the commercial advertisement through the quiz, the game, the puzzle, or the fortune-telling, the commercial advertisement display method includes the quiz, the game, and the puzzle each having various objects. Or storing fortune telling data; storing one or more advertiser data; and a particular quiz to be displayed on the display means from among the stored quizzes, games, puzzles or fortune telling, Selecting a game, puzzle, or fortune-telling, selecting one or more specific advertisers from one or more stored advertisers, and selecting a particular quiz, game, puzzle, or A step of inserting an object representing a selected specific advertiser into the fortune telling object and an object in which the object representing the specific advertiser is inserted. Quiz with objects and games, puzzles, or displaying a divination on the display means, a configuration and a.

  In the invention according to claim 7, in the commercial advertisement display method according to claim 6, a user can select a quiz, a game, a puzzle, or a fortune-telling object for inserting an object representing an advertiser. The configuration is an object.

  Further, in the invention according to claim 8, in the commercial advertisement display method according to claim 7, the quiz, game, puzzle, or fortune-telling object selected by the user is identified, and the identified object and the user have selected. The information processing apparatus further includes a step of recording information on the integrated value of the number of times in correspondence.

  Furthermore, in the invention according to claim 9, in the commercial advertisement display method according to any one of claims 6 to 8, the quiz to be displayed on the display means from the stored quiz, game, puzzle, or fortune-telling, The step of selecting a game, puzzle, or fortune-telling is performed at a predetermined time or for each access, and further, selecting one or more specific advertisers from one or more stored advertisers. The configuration is performed every predetermined time or every access.

  By adopting the configuration as described above, the following effects can be obtained.

  That is, first, it becomes possible to place commercial advertisements of a plurality of companies in the same advertisement content, and by changing the combination of these companies, a commercial advertisement display device having a variety of advertisement contents And to provide a method thereof.

  Second, users will become aware of the existence of commercial advertisements without being conscious of it, and as a result, users will actively respond to commercial advertisements, resulting in a dramatic increase in advertising effectiveness. it can.

  Thirdly, it becomes possible to quantitatively grasp the advertising effectiveness of a specific company by recognizing the existence of a commercial advertisement and grasping the real number of users who have recognized the commercial advertisement.

  Hereinafter, the present invention will be described based on embodiments shown in the drawings. FIG. 1 shows a system diagram of a commercial advertisement display device according to the present invention. The commercial advertisement display device 1 includes a storage means 40, an object selection means 30, a control means 20, and a display means 10.

  The storage means 40 further includes a first storage means 41, a second storage means 42, a third storage means 43, and a fourth storage means 44.

  The first storage means 41 is for storing quizzes, games, puzzles, or fortune telling data with various objects 2, and the second storage means 42 is related to one or a plurality of advertisers. Data (for example, including the object 2a representing the advertiser) is stored.

  Further, as will be described later, the third storage means 43 is for storing data for specifying the type of quiz, game, and fortune-telling selected by the user via the display means 10. As will be described later, the storage means 44 identifies the quiz, game, puzzle, or fortune-telling object 2 selected by the user, and integrates the identified object 2 and the number of times the user has selected the object 2. It is for recording value information in association with each other. Note that, here, it has been described that information on the integrated value of the number of times the object 2 is selected is recorded, but each time the user selects the object 2, information on the time required for the selection is also included. You may make it record including it.

  Such storage means can be realized by using a storage device such as a RAM (Random Access Memory) or a hard disk.

  The display means 10 is for providing a commercial advertisement to a user through a quiz, a game, a puzzle, or fortune-telling. The user can select his / her favorite quiz, game, or fortune-telling through the display means 10. In addition, you can select objects that appear during quizzes, games, or fortune-telling.

  For example, when the display means 10 is configured by a touch panel, moving images and still images including various objects can be displayed on the touch panel, and these objects can be selected with a fingertip or a pen tip.

  Such a display means 10 may be a fixed type fixed at a specific place, for example, a place waiting for the turn of the counter, or may be carried around in the store. good.

  The object selection means 30 selects one or more specific advertisers from one or more advertisers recorded in the second storage means 42 according to a command from the control means 20 described later, A specific quiz, game, puzzle or fortune-telling to be displayed on the display means 10 is selected from the quizzes, games, puzzles or fortune-telling recorded in the storage means 41, and further a specific quiz, game, puzzle or fortune-telling is displayed. A function of inserting an object 2a representing a specific advertiser into the object 2.

  The control means 20 controls the first storage means 41, the second storage means 42, the third storage means 43, the fourth storage means 44, the display means 10 and the object selection means 30 in an integrated manner. 10 has a function of designating a combination of a quiz, a game, and a fortune telling to be displayed, and an object representing an advertiser to be displayed in the designated quiz, game, puzzle, or fortune telling object.

  The object selecting means 30 and the control means 20 described here can be realized by using a general arithmetic processing device.

  Next, a usage example of the commercial advertisement display device according to the present invention will be described based on the screen configuration of the touch panel shown in FIGS. 1 to 4 show the screen configuration of the touch panel, and this touch panel corresponds to the display means 10.

  When a user visiting a store or the like where the commercial advertisement display device according to the present invention is installed looks at the touch panel (display means 10) of the commercial advertisement display device, for example, a standby screen 50 as shown in FIG. 2 is displayed. Yes. In such a standby screen 50, it is possible to place an advertisement of a company unrelated to the store, in addition to the guide or advertisement of the store.

  For example, when the user selects the selection object 51 displayed on the standby screen 50 of the touch panel with a fingertip, the above-described control unit 20 is activated, and the control unit 20 sends the specific selection object set in advance to the object selection unit 30. A signal designating a quiz, game, and fortune telling and a signal designating an object representing an advertiser to be displayed in the quiz, game, puzzle, or fortune telling object are transmitted. The object selection means 30 that has received these signals selects one or more designated advertisers from one or more advertisers recorded in the second storage means 42, and the first storage means. The designated quiz, game, puzzle or fortune-telling to be displayed on the display means 10 is selected from the quizzes, games, puzzles or fortune-telling recorded in 41, and the selected quiz, game, puzzle or fortune-telling object is selected. 2, an object 2a representing a specific advertiser is inserted. In this case, for example, an object representing one or a plurality of advertisers can be inserted into an object included in one game or one quiz content. By doing so, a plurality of different commercial advertisements can be placed by one game or one quiz content.

  When the above processing is completed, a menu screen 60 displaying a plurality of selection objects 61 for selecting a specified quiz, game, puzzle, or fortune telling on the touch panel (display means 10) according to a command from the control means 20. Is displayed (see FIG. 3). Among a plurality of selected objects 61 displayed on the menu screen 60, an object 62 corresponding to a commercial advertisement of one or a plurality of companies is described for each object.

  When the user selects any of a plurality of selection objects 61 for selecting a quiz, a game, a puzzle, or a fortune-telling, a quiz, a game, or a puzzle corresponding to the touch panel (display means 10) is commanded from the control means 20. Or a screen for displaying fortune-telling content (see FIG. 4). The content display screen 70 (hereinafter referred to as a “content screen”) may be either a still image or a moving image, but any content screen may be used to form a quiz, game, puzzle, or fortune-telling. Alternatively, a plurality of objects 71 are displayed. In one or a plurality of objects 71 for composing a quiz, a game, a puzzle, or a fortune-telling, an object 72 corresponding to a commercial advertisement of one or a plurality of companies is described.

  Here, it is described that an object 72 corresponding to a commercial advertisement of one or a plurality of companies is described in one or a plurality of objects 71 for composing a quiz, a game, a puzzle, or a fortune-telling. However, it is not necessarily limited to this. The object 71 can be replaced with the object 72, or the object 72 can be displayed over the object 71.

  The user selects a quiz, a game, a puzzle, or a quiz, game, puzzle, or fortune-telling while selecting one or more objects 71 for composing the quiz, game, puzzle, or fortune-telling. You can enjoy fortune-telling. As a result, while users are enjoying quizzes, games, puzzles, or fortune-telling, they will unconsciously select object 72, which is equivalent to one or more commercial commercial advertisements, and its advertising effectiveness is extremely high It will be a thing.

  Here, when the control means 20 is activated, the control means 20 sends a signal for designating a specific quiz, game, and fortune telling to the object selecting means 30, and a quiz, game, puzzle, or fortune telling. It has been explained that a signal specifying an object representing an advertiser to be displayed is transmitted in the object of, but regarding a combination of a quiz, a game, and a fortune telling specified here, and a combination of an object representing an advertiser, It is also possible to set the control unit 20 so that it is changed every predetermined time or every access.

  By doing so, it becomes possible to create a great number of variations while using the same content, and it is possible to always enjoy content with freshness.

  Further, the control means 20 identifies an object selected by the user when the user is enjoying a quiz, game, puzzle, or fortune-telling content using the commercial advertisement display device according to the present invention, and the number of selections As a result, it is possible to accumulate data indicating how many selections have been made for which advertisements of which companies, and quantitative evaluation of the advertising effect becomes possible.

1 is a system diagram of a commercial advertisement display device according to the present invention. FIG. 2 shows an example of a standby screen displayed on the display means of the commercial advertisement display device according to the present invention. FIG. 3 shows an example of a menu screen displayed on the display means of the commercial advertisement display device according to the present invention. FIG. 4 shows an example of a content screen displayed on the display means of the commercial advertisement display device according to the present invention.

Explanation of symbols

1 Commercial advertising display
2 objects
2a Object representing the advertiser
10 Display means
20 Control means
30 Object selection means
40 Storage means
41 First storage means
42 Second storage means
43 Third storage means
44 Fourth memory means
50 Standby screen
60 Menu screen
70 Content screen

Claims (9)

A commercial advertisement display device for performing a commercial advertisement through a quiz, a game, a puzzle, or a fortune-telling,
A first storage means for storing quizzes, games, puzzles or fortune-telling data with various objects;
Display means for displaying the quiz, game, puzzle, or fortune telling, the display means having a function that allows the user to select a quiz, game, puzzle, or fortune-telling object through the display means;
A second storage means for storing data of one or more advertisers;
One or more specific advertisers are selected from one or more advertisers recorded in the second storage means, and quizzes, games, puzzles or fortune-telling recorded in the first storage means A specific quiz, game, puzzle, or fortune-telling to be displayed on the display means is selected from the inside, and an object representing the specific advertiser is inserted into the specific quiz, game, puzzle, or fortune-telling object. Object selection means for
Control the first storage means, display means, second storage means, and object selection means, specify a quiz, game, puzzle, or combination of fortune telling to be displayed on the display means, and further specify the specified quiz, Control means for specifying an object representing an advertiser to be displayed in a game, puzzle, or fortune telling object;
A commercial advertisement display device comprising:   The commercial advertisement display device according to claim 1, wherein the quiz, game, puzzle, or fortune-telling object for inserting an object representing the advertiser is a user-selectable object. Commercial advertising display device.   The commercial advertisement display device according to claim 1 or 2, further comprising a third storage unit, wherein the control unit identifies a quiz, a game, a puzzle, or a fortune selected by the user, and the identified information. A commercial advertisement display device having a function of recording the information in the third storage means.   4. The commercial advertisement display device according to claim 2, further comprising a fourth storage unit, wherein the control unit identifies and identifies a quiz, a game, a puzzle, or a fortune-telling object selected by the user. A commercial advertisement display device comprising a function of recording information on the selected object and the integrated value of the number of times selected by the user in association with the fourth storage means.   The commercial advertisement display device according to any one of claims 1 to 4, wherein the control means includes a combination of a quiz, a game, a puzzle, or a fortune telling to be displayed on the display means, and a designated quiz, game, puzzle, A commercial advertisement display device having a function of changing an object representing an advertiser to be displayed in a fortune-telling object at every predetermined time or every access. A commercial advertisement display method for performing a commercial advertisement through a quiz, a game, a puzzle, or a fortune-telling,
Storing quiz, game, puzzle or fortune data with various objects;
Storing data of one or more advertisers;
Selecting a particular quiz, game, puzzle or fortune-telling to be displayed on the display means from the stored quizzes, games, puzzles or fortune-telling;
Selecting one or more specific advertisers from the stored one or more advertisers;
Inserting an object representing the selected specific advertiser into the selected specific quiz, game, puzzle, or fortune telling object;
Displaying on the display means the quiz, game, puzzle, or fortune-telling having an object into which an object representing a specific advertiser is inserted;
A commercial advertisement display method characterized by comprising:   The commercial advertisement display method according to claim 6, wherein the quiz, game, puzzle, or fortune-telling object for inserting an object representing the advertiser is a user-selectable object. Commercial advertising display method.   The commercial advertisement display method according to claim 7, wherein the user selects a quiz, game, puzzle, or fortune-telling object, and associates the identified object with information on an accumulated value selected by the user. A commercial advertisement display method, further comprising the step of: A commercial advertisement display method according to any one of claims 6 to 8,
The step of selecting a quiz, game, puzzle or fortune-telling to be displayed on the display means from the stored quizzes, games, puzzles or fortune-telling is performed at every predetermined time or every access. A method for displaying a commercial advertisement, wherein the step of selecting one or more specific advertisers from one or more stored advertisers is performed at a predetermined time or every access.

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