JP2008299660A - Method and system for analyzing effect of content reproduced by electronic pop, electron pop and analysis server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system which can analyze an effect of a content reproduced by an electronic POP installed at a shop for sales promotion on the basis of attributes of the thus reproduced content. <P>SOLUTION: The electronic POP 1 stores two kinds of automatically reproduced contents to be automatically selected and reproduced by the electronic POP 1 and manually reproduced contents to be reproduced by operations of the electronic POP 1 and generates reproduction history information including a content identifier of a reproduced content, as an analysis element for use in analysis of the effect of the content each time when reproducing the content and transmits the reproduction history information to an analysis server 2. The analysis server 2 includes a database where keywords showing attribute values of contents are stored for each content and reproduction history information generated by the electronic POP 1 is stored, and the analysis server 2 includes a means which refers to the content identifier included in the reproduction history information to sum up frequencies of reproduction of the content for each keyword described in indicated attributes and outputs the summed-up results. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a technique for analyzing the effect of content reproduced by an electronic POP that is an advertising medium used for sales promotion.

  As consumer needs diversify, POP (POP: Point of purchase advertising), an advertising medium used for sales promotions, is required to provide advertisements that meet each consumer's needs quickly. More and more, electronic POPs that circulate advertisements with video or audio are installed in stores.

  As an electronic POP system that efficiently explains the features of a product and enhances the effect of attracting customers to exhibits and products, Patent Document 1 displays priority display data in an electronic POP before a product is selected by a consumer. When a product is selected by an electronic POP by a consumer, a system is disclosed that transmits information on the product selected by the consumer to an information transmission / reception server and displays display data transmitted from the information transmission / reception server. ing.

Further, in Patent Document 2, in order to further enhance the advertising effect of the electronic POP, the electronic POP is provided with a sensor that detects a person, and the electronic POP that outputs an advertisement specified based on a signal detected by the sensor is provided. It is disclosed.
JP 2002-245340 A JP 2002-116858 A

  Since the electronic POP installed in the store is used for sales promotions, the effect of the content played back by the electronic POP is the most important. However, in the conventional electronic POP or the electronic POP system, the content played back by the electronic POP is used. The function required to analyze the effect of the content based on the attribute of is not provided.

  Therefore, the present invention provides a method, a system, an electronic POP, and an analysis server that can analyze the effect of content based on the attribute of the content reproduced by the electronic POP installed in the store for sales promotion. With the goal.

  A first invention for solving the above-described problem is a method in which an analysis server analyzes an effect of content reproduced by an electronic POP, wherein at least one attribute is set in advance in the content, A keyword indicating a value of the content attribute is stored for each content, and the method includes a content identifier of the reproduced content as an analysis element used when the electronic POP analyzes the effect of the content. The history information generating step for generating the playback history information every time the content is played back, and the analysis server storing the playback history information generated by the electronic POP for each electronic POP includes the playback history information. For each keyword described in the instructed attribute with reference to the content identifier included in It summarizes the number of plays of the Ceiling is a method characterized in that it is composed of an analysis step of outputting the counting result.

  According to the first invention, the electronic POP generates the reproduction history information, and the analysis server refers to the content identifier included in the reproduction history information and uses the value of the attribute of the designated content as By counting the number of times the content is reproduced for each of the described keywords, it becomes possible to grasp in detail a trend related to the attribute of the instructed content from the keyword having the large number of times the content is reproduced.

  Further, according to a second aspect, in the method according to the first aspect, the electronic POP is selected as the content to be reproduced, the automatic reproduction content automatically selected by the electronic POP and reproduced, and the electronic POP Two types of manual playback content to be played back when operated are stored, and the electronic POP includes the content type information in the playback history information, and further plays back when the manual playback content is selected. In this method, the content identifier of the automatically reproduced content that has been included is included in the reproduction history information as the analysis element.

  According to the second invention, the electronic POP includes the content identifier of the automatic reproduction content that was reproduced when the manual reproduction content was selected as the analysis element in the reproduction history information. The motivation for selecting the manually reproduced content can be grasped from the keyword of the operated automatically reproduced content.

  Furthermore, a third invention is the method described in the first invention or the second invention, wherein a human body sensor that detects a consumer in front of the electronic POP, an output of the human body sensor, and consumer behavior And a means for generating action history information including an action identifier as the analysis element each time the action of the consumer in front of the electronic POP is determined from the action determination rule associated with the electronic POP. The behavior monitoring device is provided for each electronic POP, and the analysis server associates with the playback history information of the content played back on the electronic POP when the behavior monitoring device determines the behavior of the consumer. Storing the action history information, and summing up the number of occurrences of the action identifier for each keyword described as an attribute value of the instructed content A.

  According to the third invention, by analyzing the effect of the content using the behavior history information in addition to the reproduction history information, the trend regarding the attribute of the designated content is grasped from the behavior of the consumer. Will be able to.

  Furthermore, a fourth invention is characterized in that, in the method according to the third invention, the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors. It is a method to do.

  According to the fourth invention, the behavior monitoring device includes a plurality of the human body sensors, so that it is possible to set more detailed consumer behavior according to the behavior determination rule. For example, the moving direction of the consumer can be determined from the order of the human body sensors detecting the consumer.

  Furthermore, a fifth invention is the method according to any one of the second to fourth inventions, wherein when the electronic POP is operated, the distribution request for the manually played content is sent to the analysis server. And the analysis server stores a selection rule for selecting the manually played content according to the attribute of the automatically played content that was played when a consumer operated the electronic POP, and the manual play from the electronic POP Upon receiving a content reproduction request, the manual reproduction content is selected according to the attribute of the automatic reproduction content that was reproduced when the electronic POP was operated with reference to the selection rule, and the selected manual reproduction content was selected. Distributing to the electronic POP.

  According to the fifth aspect described above, since the manually reproduced content is selected and reproduced by the electronic POP according to the content that the consumer is interested in, the effect of the content reproduced by the electronic POP can be enhanced. .

  Furthermore, a sixth aspect of the invention is the method according to any one of the second aspect to the fourth aspect of the invention, wherein the electronic POP is selection information for selecting the manual reproduction content reproduced by the electronic POP. When the selection information is acquired, the electronic POP reproduces the manual reproduction content corresponding to the selection information, and the selection information is added to the reproduction history information of the manual reproduction content. It is a method characterized by including information.

  Further, a seventh invention is the method according to the sixth invention, wherein the selection information is consumer attribute information of a consumer, and the electronic POP is stored in an IC card possessed by the consumer. It is a method characterized by acquiring consumer attribute information.

  Furthermore, an eighth invention is the method according to the sixth invention, wherein the selection information is consumer product information, and the electronic POP is product information stored in an IC tag attached to the product. It is the method characterized by acquiring.

  According to the sixth to eighth aspects of the invention, the manually played content suitable for consumers can be provided by playing the manually played content corresponding to the selection information. For example, if the selection information is the consumer attribute information, it is possible to provide the manual reproduction content according to the age and sex of the consumer, and if the selection information is the product information, The corresponding manual reproduction content can be provided.

  Furthermore, a ninth invention is the method according to any one of the first to eighth inventions, wherein the analysis server is obtained for each keyword described as a value of an attribute of the content. The method is characterized in that the content to be played back by the electronic POP is set using the number of times of playback of the content.

  According to the ninth invention, the content reproduced by the electronic POP is set using the number of times of reproduction of the content obtained for each keyword described as a value of the content attribute. The effect of the content reproduced by the electronic POP can be enhanced.

  Furthermore, the tenth invention is a system for analyzing the effect of content played back by an electronic POP, and the system comprises at least one electronic POP and an analysis server for analyzing the effect of the content. The electronic POP is reproduced as a storage means for storing the content to be reproduced, a means for reproducing the content stored in the storage means, and an analysis element used when analyzing the effect of the content. Playback history information generating means for generating playback history information including a content identifier of the content each time the content is played back, and the analysis server selects a keyword indicating an attribute value set in the content as the keyword The content is stored for each content, and the playback history information generated by the electronic POP is stored in the electronic power. Refers to the database stored for each POP and the content identifier included in the playback history information stored in the database, and counts the number of times the content is played for each keyword described in the designated attribute And an analyzing means.

  Furthermore, an eleventh invention is the system according to the tenth invention, wherein the electronic POP is stored in the storage means, automatically reproduced content automatically selected and reproduced by the electronic POP, and operated by the electronic POP. The electronic POP is stored with two types of manual reproduction content to be reproduced, and the electronic POP includes operation means used when a consumer reproduces the manual reproduction content, and the electronic POP is provided with the electronic POP. The reproduction history information generation means includes the type information of the reproduced content in the reproduction history information, and when the manual reproduction content is reproduced, the reproduction history information generation unit reproduces the manual reproduction content when the manual reproduction content is selected. In the system, the content identifier of the automatic playback content is included in the playback history information as an analysis element.

  Furthermore, a twelfth aspect of the present invention is the behavior monitoring device for monitoring a behavior of a consumer in front of the electronic POP in addition to the electronic POP and the analysis server in the system according to the tenth aspect or the eleventh aspect. Is provided for each electronic POP, and the behavior monitoring apparatus detects the electronic body from a human body sensor that detects a consumer in front of the electronic POP, and a behavior rule that associates an output of the human body sensor with a consumer behavior. A behavior history information generating means for determining a behavior of a consumer in front of a POP and generating behavior history information including a behavior identifier as the analysis element every time a behavior of a consumer in front of the electronic POP is determined; The analysis server is associated with the playback history information of the content that has been played back on the electronic POP when the behavior monitoring device determines consumer behavior. Action history information is stored in the database, and the analysis means totals the number of occurrences of the action identifier for each keyword described as an attribute value of the instructed content. .

  Furthermore, a thirteenth invention is characterized in that, in the system according to the twelfth invention, the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors. System.

  Furthermore, the fourteenth invention is the system according to any one of the eleventh to thirteenth inventions, wherein the electronic POP requests the distribution of the manually reproduced content when the electronic POP is operated. To the analysis server, and the analysis server stores a selection rule for selecting the manually played content according to an attribute of the automatically played content that has been played when a consumer operates the electronic POP, and Upon receipt of the manual playback content playback request from the POP, the manual playback content is selected according to the attribute of the auto playback content that was being played back when the electronic POP was operated with reference to the selection rule A manual reproduction content distribution means for distributing the manual reproduction content to the electronic POP is provided. It is a stem.

  Furthermore, the fifteenth invention is the system according to any one of the eleventh to thirteenth inventions, wherein the operating means of the electronic POP is used for the electronic POP to select the manual reproduction content. A means for acquiring selection information from a consumer, wherein when the selection information is acquired, the electronic POP reproduces the manual reproduction content specified by the selection information, and the reproduction history of the manual reproduction content It is a system characterized in that the selection information is included in information.

  Further, the sixteenth invention is the system according to the fifteenth invention, wherein the selection information is consumer attribute information of a consumer, and the electronic POP is stored in an IC card possessed by the consumer. It is a system characterized by comprising means for acquiring consumer attribute information.

  Further, the seventeenth invention is the system according to the fifteenth invention, wherein the selection information is consumer product information, and the operation means of the electronic POP is stored in an IC tag attached to the product. It is a system characterized by being means for acquiring the product information.

  The eighteenth invention is the system according to any one of the tenth to seventeenth inventions, wherein the analysis server is obtained for each of the keywords described as attribute values of the contents. A system comprising: means for setting the content to be played back by the electronic POP using the number of times of playback of the content.

  According to the tenth to eighteenth inventions, the same effects as those of the first to ninth inventions described above can be obtained.

  Furthermore, the nineteenth invention is an electronic POP installed in a store, the storage means for storing the content to be played back by the electronic POP, the means for playing back the content stored in the storage means, A reproduction history information generating unit that generates reproduction history information including a content identifier of the reproduced content every time the content is reproduced as an analysis element used when analyzing the effect of the content. It is an electronic POP.

  Further, a twentieth aspect of the present invention is the electronic POP according to the nineteenth aspect, wherein the electronic POP is stored in the storage means, automatically reproduced content automatically selected and reproduced by the electronic POP, and the electronic POP Two types of manually-played content that is operated and played back are stored, and the electronic POP includes operating means used when a consumer plays back the manually-played content, and is provided in the electronic POP The reproduction history information generating means includes the content type information in the reproduction history information, and when the manual reproduction content is reproduced, and when the manual reproduction content is selected, the automatic reproduction has been performed. The electronic POP is characterized in that the content identifier of the reproduction content is included in the reproduction history information as the analysis element.

  Furthermore, in the electronic POP according to the twentieth aspect, in the electronic POP according to the twentieth aspect, the operation means of the electronic POP acquires selection information for the electronic POP to select the manual reproduction content from a consumer. When the electronic POP acquires the selection information, the electronic POP reproduces the manual reproduction content specified by the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. This is an electronic POP characterized by the following.

  The twenty-second invention is the electronic POP according to the twenty-first invention, wherein the selection information is consumer attribute information of a consumer, and the operating means of the electronic POP is an IC card possessed by the consumer. The electronic POP is a means for obtaining the consumer attribute information stored in the device.

  Furthermore, according to a twenty-third aspect, in the electronic POP according to the twenty-first aspect, the selection information is consumer product information, and the operation means of the electronic POP is attached to an IC tag attached to the product. An electronic POP comprising means for acquiring stored product information.

  Furthermore, the 24th invention is an analysis server for analyzing the effect of the content reproduced by the electronic POP, storing a keyword indicating the value of the attribute set in the content for each content, and further, A reproduction history information including an analysis element used when analyzing the effect of the content reproduced by POP is stored for each electronic POP that has generated the reproduction history information, and the database stores the reproduction history information. An analysis server comprising: an analysis unit that refers to the content identifier included in the reproduction history information and totals the number of reproductions of the content for each keyword described in the designated attribute is there.

  Furthermore, a twenty-fifth aspect of the invention is the analysis server according to the twenty-fourth aspect of the present invention, which is provided for each electronic POP, and the database includes the electronic POP in addition to the reproduction history information generated by the electronic POP. The behavior monitoring device including a human body sensor that detects a consumer in front of the electronic POP generates the behavior history information indicating the behavior of the consumer in front of the electronic POP, and the behavior monitoring device performs the behavior of the consumer. Is stored in association with the playback history information of the content that was being played back by the electronic POP, and the analysis means of the analysis server generates the action identifier for each of the instructed attributes of the content It is an analysis server characterized by counting the number of times.

  The twenty-sixth invention is the analysis server according to the twenty-fourth invention or the twenty-fifth invention, wherein the electronic POP is automatically selected and reproduced as the content, and the electronic POP is the content. When the electronic POP storing the two types of manually played content that is played when the button is operated is sent to the analysis server, the consumer receives the electronic POP. Stores a selection rule for selecting the manually played content according to the attribute of the automatically played content that was being played when operated, and when receiving a playback request for the manually played content from the electronic POP, refers to the selection rule, The manually played content is selected according to the attribute of the automatically played content that was being played when the electronic POP was operated. And an analytical server, characterized in that it comprises a manual regeneration content distribution means for distributing the manual regeneration content selected on the electronic POP.

  The twenty-seventh invention is the analysis server according to any one of the twenty-second to twenty-sixth inventions, wherein the analysis server is provided for each keyword described as a value of the attribute of the content. An analysis server comprising means for setting the content to be reproduced by the electronic POP using the obtained number of times of reproduction of the content.

  The twenty-fourth to twenty-seventh aspects are the electronic POP and the analysis server necessary for realizing the method according to the present invention.

  According to the present invention described above, a method, a system, an electronic POP, and an analysis server are provided that can analyze the effect of content based on the attribute of the content that is played back by the electronic POP installed in the store for sales promotion. The purpose is to do.

  From here, the method, system, electronic POP and analysis server according to the present invention will be described in detail. FIG. 1 is a diagram for explaining the configuration of a system according to the present invention. Throughout the drawings and the following description, the same reference numerals are used for elements having the same function.

  In the system of FIG. 1, a plurality of electronic POPs 1 (15 in FIG. 1) according to the present invention are installed in the store 3 as an advertising medium for reproducing advertisements for promoting sales of products. To the analysis server 2 related to the above.

  The electronic POP1 includes content that is automatically and repeatedly reproduced (hereinafter referred to as “automatically reproduced content”), and content that is reproduced when a consumer who has visited the store 3 operates the electronic POP1 (hereinafter referred to as “manually reproduced content”). It is stored as content to be played back by the electronic POP1.

  Each time the electronic POP 1 plays back content, it generates playback history information including various analysis elements. Here, the analysis element is information used when analyzing the effect of the content. In this embodiment, the reproduction history information includes a content identifier for identifying the content to be reproduced as at least the analysis element. , The date and time when the content is played back, type information indicating the type of the content is included, and when the manually played content is played back, the content identifier of the automatically played content played back when the manually played content is selected is included.

  The reproduction history information generated by the electronic POP1 is transmitted to the analysis server 2, and the analysis server 2 stores the reproduction history information transmitted from the electronic POP1. The analysis server 2 has a function of analyzing the reproduction history information acquired from each electronic POP 1.

  At least one attribute is set in advance for the content played back by the electronic POP 1, and the analysis server 2 stores a profile in which a keyword indicating a value of the content attribute is described for each content.

  The attributes set in the content are the product name of the product introduced in the content, the performer of the content, etc., and are elements that characterize the content. The profile stored in the analysis server 2 for each content includes the content attribute A keyword is described as the value of.

  When a keyword attribute is specified by the manager of the store 3, the analysis server 2 totals the number of times of reproduction of content including the keyword in the profile for each keyword of the specified attribute, and outputs the total result to the display. . The manager of the store 3 can grasp the consumer's trend with respect to the designated attribute by browsing the total result.

  From here, the electronic POP1 illustrated in FIG. 1 will be described in more detail. FIG. 2 is a block diagram of the electronic POP1, FIG. 3 is an external view of the electronic POP1, and FIG. 4 is a flowchart showing a procedure for the electronic POP1 to generate reproduction history information.

  As shown in FIG. 2, the electronic POP 1 stores the content stored in the content storage unit 15 and the content storage unit 15 for storing the content reproduced by the electronic POP 1 in order to realize the functions necessary for the present invention. Content reproduction means 14 for reproduction, time measurement means 13 for measuring time, communication means 12 for communicating with the analysis server 2 via the network 4, and operation means 11 used when a consumer selects manual reproduction content And a function for generating reproduction history information, and 10 steps of control means for controlling the entire electronic POP1.

  The content storage means 15 of the electronic POP1 is realized by a storage device such as a hard disk, the time measuring means 13 is realized by a clock incorporated in the electronic POP1, and the control means 10 is realized by a computer board having a CPU.

  As illustrated in FIG. 3, the electronic POP 1 includes a touch panel 14 a and a speaker 14 b in which a display and a matrix switch are combined as the content reproduction unit 14. The audio included in the content is reproduced by the speaker 14b, and the video is displayed on the touch panel 14a. Note that the matrix switch of the touch panel 14a is used as the operation means 11 of the electronic POP1.

  In addition, the electronic POP 1 includes an IC tag reader 11 a that is attached to a product sold in the store 3 and communicates with an IC tag as the operation means 11 other than the touch panel 14 a. When the IC tag reader 11a detects an IC tag affixed to a product, the IC tag reader 11a communicates with the IC tag and reads product information (for example, a product code) stored in the IC tag. The manual reproduction content corresponding to the information read from the IC tag is reproduced by referring to the meta information of the manual reproduction content.

  The content transmitted from the analysis server 2 is stored in the content storage unit 15 of the electronic POP 1. The content transmitted from the analysis server 2 is provided with meta information that describes the content, and this meta information includes type information indicating either a content identifier, automatic playback content, or manual playback content, The name etc. are included.

  The control unit 10 of the electronic POP 1 is a unit that uses the content reproduction unit 14 to reproduce the content stored in the content storage unit 15 and generates reproduction history information of the content to be reproduced when the reproduction of the content is started. . Note that the reproduction history information generated by the control unit 10 of the electronic POP 1 is transmitted to the analysis server 2 by the communication unit 12 and stored in the analysis server 2.

  Next, a procedure in which the control unit 10 of the electronic POP 1 generates reproduction history information of content to be reproduced will be described with reference to FIG.

  The procedure illustrated in FIG. 4 is a flow that is repeatedly executed between the time when the electronic POP1 is turned on and the time when the electronic POP1 is turned on. With reference to the meta information of the content stored in the content storage means 15, the content set as the automatic reproduction content is automatically selected (step S1).

  When the control means 10 of the electronic POP1 selects the reproduction of the automatic reproduction content, the reproduction history information of the automatic reproduction content is generated by using the time measurement means 13 provided in the electronic POP1 or the meta information of the automatic reproduction content. Then, the reproduction history information of the automatically reproduced content is transmitted to the analysis server 2 using the communication means 12 (step S2).

  FIG. 5 is a diagram for explaining reproduction history information of automatically reproduced content. As shown in FIG. 5, the reproduction history information includes a content identifier that identifies the reproduced content, a reproduction time that is a reproduction start time of the content, and type information of the reproduced content. The content identifier and type information of the playback history information are obtained from the meta information of the content to be played back, and the playback time is obtained from the time of the time measuring means 13 when playing back the content.

  Since the automatic playback content is played back in step S2, the control means 10 of the electronic POP1 plays back including the content identifier of the auto playback content, the playback time when playback of the auto playback content started, and the type information indicating the auto playback content. Generate history information.

  When the control means 10 of the electronic POP 1 generates the reproduction history information of the automatic reproduction content and transmits it to the analysis server 2, the automatic reproduction content is reproduced using the content reproduction means 14 (step S3). The control means 10 of the electronic POP 1 displays a screen for the consumer to select manual playback content in addition to the auto playback content when playing back the auto playback content.

  When the electronic POP1 is operated by the consumer during the reproduction of the automatic reproduction content, the process proceeds to step S4, and the reproduction of the manual reproduction content is started. When the reproduction of the automatic reproduction content is completed, the process returns to step S1 to start reproduction of the automatic reproduction content from the beginning. Here, the operation of the electronic POP1 means that the consumer operates the touch panel 14a or the consumer holds the IC tag attached to the product over the IC tag reader 11a.

  When the control unit 10 of the electronic POP1 selects the reproduction of the manually reproduced content according to the operation of the consumer, the time measuring unit 13 provided in the electronic POP1 or the meta information of the manually reproduced content is used, etc. The reproduction history information is generated, and the reproduction history information of the manually reproduced content is transmitted to the analysis server 2 using the communication unit 12 (step S5).

  FIG. 6 is a diagram for explaining the reproduction history information of the manually reproduced content. As illustrated in FIG. 6, the reproduction history information of the manually reproduced content includes the content identifier of the automatically reproduced content that is reproduced when the manually reproduced content is selected, in addition to the information illustrated in FIG. 5.

  By including the content identifier of the automatic playback content that was played when manual playback content was selected in the playback history information of manual playback content, it is possible to analyze the auto playback content that the consumer is interested in Become.

  When the control means 10 of the electronic POP 1 generates the reproduction history information of the manually reproduced content, the automatic reproduced content is interrupted and the manually reproduced content is reproduced (step S6). When the reproduction of the manually reproduced content is completed, for example, when all the manually reproduced content is reproduced or the end of the reproduction is instructed, the process returns to step S3 to reproduce the automatically reproduced content that has been interrupted.

  In the procedure repeatedly executed as shown in FIG. 4, when the power of the electronic POP1 is turned off (step S7), the procedure in which the control means 10 of the electronic POP1 generates the reproduction history information ends.

  From here, the analysis server 2 having a function of analyzing reproduction history information generated by the electronic POP 1 will be described. FIG. 7 is a block diagram of the analysis server 2.

  In order to realize the function according to the present invention, the analysis server 2 analyzes the content effect using the communication means 20 for communicating with the electronic POP 1 via the network 4 and the reproduction history information transmitted from the electronic POP 1. Means 21, and as a database, a playback history information database 22 that stores the playback history information transmitted from the electronic POP1, a content database 23 that stores content to be distributed to the electronic POP1, and an electronic location such as an installation location of the electronic POP1. It has an electronic POP database 24 that stores information related to POP1.

  In order to analyze the effect of the content based on the content of the content played back by the electronic POP, the content database 23 provided in the analysis server 2 is set to the content in addition to the plurality of content played back by the electronic POP1. A profile in which a keyword indicating an attribute value is described is stored for each content.

  FIG. 8 is a diagram for explaining a content profile. As shown in FIG. 8, five attributes are defined for the content, and keywords are described as the values of the respective attributes based on the content.

  In FIG. 8, the attribute 1 of the content is the main product name, and the main product (for example, curry or hamburger) introduced in the content is described as a keyword. The attribute 2 of the content is a related product name, and a product name (for example, beef, potato, etc.) related to the main product (for example, curry, hamburg, etc.) appearing in the content is described as a keyword.

  Further, the content attribute 3 is a scene, and the content scene (for example, dinner) is described as a keyword. The attribute 4 of the content is the name of the performer, and the name of the performer who appears in the content is described as a keyword. The attribute 5 of the content is the name of the production company, and the name of the production company that produced the content is described as a keyword.

  By analyzing the reproduction history information acquired from the electronic POP 1 for each keyword described with the attribute set in the content, it becomes possible to analyze the consumer's interest in detail for each attribute. For example, by counting the number of times the manually played content is played for each keyword described as the value of the scene attribute for the automatically played content specified by the content identifier included in the playback history information of the manually played content. It becomes possible to grasp what kind of scene the consumer has viewed the auto-play content.

  When the communication means 20 of the analysis server 2 communicates with the electronic POP1 via the network 4 and receives the reproduction history information from the electronic POP1, the reproduction means information database is associated with the electronic POP1 identifier for specifying each electronic POP1. The reproduction history information is stored in 22.

  The analysis unit 21 of the analysis server 2 is a unit that counts the number of times the content is reproduced for each keyword described in the specified content attribute and outputs the count result to a display or the like.

  FIG. 9 is a first diagram for explaining the output screen of the analysis server 2, and FIG. 10 is a second diagram for explaining the output screen of the analysis server 2.

  FIG. 9 is a diagram showing an analysis result of the entire electronic POP1 arranged in the store 3. In the arrangement diagram 9a of the electronic POP1 shown in FIG. 9, the electronic POP1 is changed according to the number of times the electronic POP1 is operated. Displayed in different colors.

  In order to obtain the arrangement diagram 9a of the electronic POP1 illustrated in FIG. 9, for each electronic POP identifier of the electronic POP1 that has transmitted the reproduction history information, the number of times the electronic POP1 is operated, that is, the manually reproduced content is reproduced. What is necessary is just to count the number of times.

  In addition, Table 9b in FIG. 9 shows the total number of times that the content has been reproduced for each time period and the total number of times that the electronic POP1 has been operated. Further, Table 9c in FIG. 9 shows the total number of times the content has been reproduced for each time zone and the total number of times the electronic POP1 has been operated for each day of the week when the effect of the content is analyzed.

  Further, in the table 9d of FIG. 9, among the keywords included in the profile of the automatic reproduction content specified by the reproduction history information of the manual reproduction content, the keyword described in the specified attribute (for example, main product name) Appearance frequency is counted, and ranking is displayed in descending order of appearance frequency.

  It is specified that the appearance frequency of the keyword described in the specified attribute (for example, main product name) is counted among the keywords included in the profile of automatic playback content specified by the playback history information of manual playback content. This means that the number of operations of the auto-play content is counted for each keyword described in the specified attribute (for example, main product name). When displaying the keyword of the specified attribute, the number of times of auto-play content operation In addition to the above, the total number of reproductions of the automatic reproduction content including the keyword to be displayed in the profile is displayed.

  In the layout diagram of the electronic POP1 shown in FIG. 9, when one electronic POP1 is selected, the total result of the selected electronic POP1 as shown in FIG. 10 is displayed. In FIG. 10, the arrangement diagram 10a of the electronic POP1 is not changed from that in FIG. 9, but the tables 10b, 10c, and 10d are the result of aggregation only from the reproduction history information of the selected electronic POP1.

  The present invention is not limited to the embodiments described so far, and various modifications and changes can be made, and new effects can be obtained by adding various modifications and changes to the system described so far. be able to. A modification example will now be described.

(Description of Modification 1)
Up to now, as an analysis of the playback history information generated by the electronic POP1, the number of times the content has been played is counted for each keyword described as the value of the attribute of the instructed content, but the consumption before the electronic POP1 By installing the behavior monitoring device 5 for monitoring the behavior of the person and counting the behavior of the consumer when the content is being reproduced, the effect of the content can be analyzed in more detail.

  FIG. 11 is a diagram illustrating a system in which the behavior monitoring device 5 is arranged in addition to the electronic POP1. The system shown in FIG. 11 is provided with a behavior monitoring device 5 for monitoring the behavior of a consumer in front of each electronic POP 1, and each behavior monitoring device 5 is connected to the analysis server 2 via the network 4. It is connected.

  12 is a diagram for explaining the behavior monitoring device 5 illustrated in FIG. 11. FIG. 12A is an external view of the behavior monitoring device 5, and FIG. 12B is a block diagram of the behavior monitoring device 5. The behavior monitoring apparatus 5 illustrated in FIG. 12A incorporates three directional human body sensors 51, and each human body sensor 51 continuously detects consumers in different areas in front of the electronic POP1 ( For example, the behavior monitoring device 5 detects the behavior of the consumer from the output of the human body sensor 51.

  Furthermore, as shown in FIG. 12B, the behavior monitoring device 5 includes behavior determination means 52 for determining consumer behavior from the output of the human body sensor and the network 4 in addition to the three human body sensors 51 described above. The communication means 50 is provided for communicating with the analysis server 2 via the network.

  The behavior determination unit 52 of the behavior monitoring device 5 stores a behavior determination rule that associates the output of the human body sensor 51 with the consumer's behavior, and behavior history information that indicates the consumer's behavior every time the behavior determination rule is established. Is transmitted to the analysis server 2. The behavior history information includes the electronic POP identifier of the electronic POP 1 corresponding to the behavior monitoring device 5, the date and time when the behavior determination rule is established, that is, the date and time of occurrence of the consumer's behavior specified by the behavior determination memory, the consumer And an action identifier for identifying the action.

  FIG. 13 is a diagram illustrating an example of a behavior determination rule stored in the behavior monitoring device 5. According to the behavior determination rule described in FIG. 13, when the output of any human body sensor 51 is continuously ON three times or more, the behavior monitoring device 5 determines that there is a consumer before the electronic POP1.

  Further, when the human body sensor 51 that detects the consumer changes within 3 seconds, it is determined that the consumer has moved in the direction in which the human body sensors 51 that have detected the consumers. For example, when the human body sensor 51 detecting the consumer changes in the order of the human body sensor 51 (left) → the human body sensor 51 (center) → the human body sensor 51 (right), the behavior monitoring device 5 Left) → human body sensor 51 (center) → human body sensor 51 (right) It is determined that the consumer has moved in the forward direction.

  Furthermore, when any human body sensor 51 incorporated in the behavior monitoring device 5 detects a consumer continuously for 3 seconds or more, the behavior monitoring device 5 indicates that the consumer is staying in front of the electronic POP1. to decide.

  FIG. 14 is a block diagram of the analysis server 2 when the behavior monitoring device 5 is installed. The analysis server 2 illustrated in FIG. 14 includes a behavior history information database 25 for storing behavior history information transmitted from the behavior monitoring device 5 in addition to the database illustrated in FIG. 20 stores the reproduction history information in the reproduction history information database when the reproduction history information is transmitted from the electronic POP 1, and the behavior history information database 25 stores the behavior history information when the behavior history information is transmitted from the behavior monitoring device 5. To remember.

  The analysis unit 21 of the analysis server 2 has a function of analyzing the content effect using the action history information transmitted from the action monitoring device 5 in addition to the function of analyzing the content effect using the reproduction history information described above. .

  When the analysis means 21 of the analysis server 2 analyzes the content effect using the action history information transmitted from the action monitoring device 5, the action identifier is specified for each keyword described as the attribute value of the designated content. The number of occurrences of consumer behavior is counted.

  The analysis unit 21 of the analysis server 2 has a function of analyzing the content effect using the action history information transmitted from the action monitoring device 5 in addition to the function of analyzing the content effect using the reproduction history information described above. From the consumer's behavior, it becomes possible to grasp the consumer's trend regarding the instructed attribute.

  When the analysis means 21 of the analysis server 2 totals the number of occurrences of consumer behavior corresponding to the reproduced content, the analysis means 21 uses the occurrence date and time included in the action history information and the reproduction date and time included in the reproduction history information to By identifying the content that was played when the behavior occurred, and counting the number of occurrences of behavior identifiers that indicate the consumer's behavior for each keyword with the specified attribute, It becomes possible to guess the motivation of the action from the keyword.

  For example, only the auto-playing content that was played when the consumer's behavior was determined, and the behavior indicating the consumer's behavior for each keyword described in the attribute of the auto-playing content (for example, performer name) By counting the number of occurrences of the identifier, it becomes possible to grasp the performers popular with consumers.

(Description of Modification 2)
Until now, the keyword which is the value of the content attribute has been used for analysis of the content effect, but the keyword described in the profile can be used for various purposes of sales promotion.

  For example, the electronic POP1 acquires a consumer identifier for identifying a consumer who operates the electronic POP1, and manually reproduces the content based on the automatically reproduced content browsed by the consumer specified by the acquired consumer identifier. You can also select content.

  FIG. 15 is a diagram for explaining an electronic POP 1 having a function of reading a consumer identifier from an IC card possessed by a consumer. As shown in FIG. 15, the electronic POP1 includes an IC card reader / writer 11b as a consumer identifier acquisition unit. When the IC card storing the consumer identifier is inserted into the IC card reader 11b, the operation unit 11 of the electronic POP1 is stored. Determines that the consumer has operated the electronic POP 1 and reads the consumer identifier from the inserted IC card.

  FIG. 16 is a flowchart showing a procedure for selecting manually reproduced content based on content browsed by a consumer. In the first step of this procedure, when the electronic POP 1 detects that an IC card has been inserted into the IC card reader / writer 11b, the electronic POP 1 activates the IC card and reads the consumer identifier stored in the IC card (step S10). ).

  When the electronic POP1 reads the consumer identifier from the IC card, the control means 10 of the electronic POP1 reads the consumer identifier read from the IC card, and the content identifier of the automatically reproduced content that was played back when the consumer identifier was read. Then, the reproduction history information including at least the reproduction date / time of the manually reproduced content is transmitted to the analysis server 2 (step S11).

  When the playback history information is transmitted from the electronic POP1, the analysis server 2 stores the received playback history information and refers to the received playback history information including the consumer identifier, and selects manual playback content to be distributed to the electronic POP1. Then, the electronic POP 1 is instructed to reproduce the selected manual reproduction content (step S12).

  In order to select the manually reproduced content to be distributed to the electronic POP1 from the reproduction history information received from the electronic POP1, the analysis server 2 stores a selection rule for selecting the manually reproduced content to be distributed to the electronic POP1. According to the rules, the reproduction history information including the consumer identifier included in the received reproduction history information is searched to identify the automatic reproduction content browsed by the consumer, and the profile of the identified content is analyzed and reproduced on the electronic POP1. Select the manually played content that you want to play.

  In the selection rule for selecting the manually reproduced content to be distributed to the electronic POP1, at least the keyword attribute is specified, and the profile of the automatically reproduced content specified by the content identifier of the reproduction history information received from the electronic POP1 in step S12, and , Referring to the profile of the auto-playing content that was previously viewed by the consumer identified by the consumer identifier of the playback history information received from the electronic POP1 in step S12, the same keyword is among the keywords of the specified attribute. If there is, manual reproduction content including the same keyword in the designated attribute is selected, and the electronic POP is instructed to reproduce the selected manual reproduction content.

  Then, the electronic POP 1 selects the manually reproduced content instructed from the analysis server 2 and reproduces the selected manually reproduced content (step S13).

(Description of Modification 3)
Further, the keywords described in the profile can be used when selecting a coupon issued to a consumer who operates the electronic POP1. FIG. 17 is a diagram for explaining the electronic POP 1 when issuing a coupon issued to a consumer.

  As shown in FIG. 17, the electronic POP1 is connected to a coupon issuing machine 6 that issues a coupon, and the control means of the electronic POP1 has a function of instructing the connected coupon issuing machine 6 to issue a coupon. ing.

  The coupon issued to the consumer who has operated the electronic POP1 is determined by a keyword described in the profile of the automatically reproduced content when the consumer operates the electronic POP1 or the profile of the manually reproduced content to be reproduced.

The figure explaining the structure of the system concerning this invention. Electronic POP block diagram External view of electronic POP. The flowchart which showed the procedure in which electronic POP produces | generates reproduction history information. The figure explaining the reproduction history information of automatic reproduction contents. The figure explaining the reproduction history information of manual reproduction contents. The block diagram of an analysis server. The figure explaining a profile. FIG. 1 is a first diagram for explaining an output screen of an analysis server. FIG. 2 is a diagram for explaining an output screen of the analysis server. The figure explaining the system which has arrange | positioned the action monitoring apparatus. The figure explaining an action monitoring apparatus. The figure which showed an example of the action determination rule. The block diagram of the analysis server when installing an action monitoring apparatus. The figure explaining electronic POP which reads a consumer information identifier from an IC card. The flowchart which showed the procedure in which an analysis server selects manual reproduction | regeneration content. The figure explaining the electronic POP provided with the function which issues a coupon.

Explanation of symbols

1 Electronic POP
DESCRIPTION OF SYMBOLS 10 Control means 11 Operation means 12 Communication means 13 Time measurement means 14 Content reproduction means 15 Content storage means 2 Analysis server 20 Communication means 21 Analysis means 22 Playback history information database 23 Electronic POP database 24 Content database 25 Action history information database 3 Store 4 Network 5 Behavior monitoring device 50 Behavior determination means 51 Human body sensor 52 Communication means

Claims (27)

  A method in which an analysis server analyzes an effect of content reproduced by an electronic POP, wherein at least one attribute is set in advance in the content, and the analysis server assigns a keyword indicating a value of the attribute of the content to the content Each time the content is reproduced, the method stores the reproduction history information including the content identifier of the reproduced content as an analysis element used when the electronic POP analyzes the effect of the content. A history information generating step to be generated and the analysis server storing the playback history information generated by the electronic POP for each electronic POP is instructed by referring to the content identifier included in the playback history information. The number of times the content has been played is counted for each keyword described in the attribute, and the total result Wherein in that it is composed of the analyzing step of outputting.   2. The method according to claim 1, wherein the electronic POP is an automatic reproduction content that is automatically selected and reproduced by the electronic POP as the content to be reproduced, and a manual that is reproduced when the electronic POP is operated. Two types of reproduction content are stored, and the electronic POP includes the type information of the content in the reproduction history information, and further, the automatic reproduction content reproduced when the manual reproduction content is selected. A method of including a content identifier as the analysis element in the reproduction history information.   3. The method according to claim 1, wherein a human body sensor that detects a consumer in front of the electronic POP, and an action determination rule that associates an output of the human body sensor with a consumer's action. A behavior monitoring apparatus comprising: means for generating behavior history information including a behavior identifier as the analysis element each time the behavior of a consumer in front of a POP is determined and the behavior of the consumer is determined. The analysis server stores the behavior history information in association with the reproduction history information of the content that has been reproduced by the electronic POP when the behavior monitoring device determines a consumer's behavior, and is instructed. The number of occurrences of the action identifier is tabulated for each keyword described as the value of the content attribute.   4. The method according to claim 3, wherein the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors.   5. The method according to claim 2, wherein when the electronic POP is operated, the manual reproduction content distribution request is transmitted to the analysis server, and the analysis server is a consumer. Stores a selection rule for selecting the manually-played content according to the attribute of the automatically-played content that was played when the electronic POP was operated, and receives the manual-played content playback request from the electronic POP, the selection The manual playback content is selected according to the attribute of the automatic playback content that was played back when the electronic POP was operated with reference to a rule, and the selected manual playback content is distributed to the electronic POP. how to.   5. The method according to claim 2, wherein the electronic POP includes means for acquiring selection information for selecting the manually played content to be played by the electronic POP from a consumer. When the electronic POP acquires the selection information, the electronic POP reproduces the manual reproduction content corresponding to the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. .   7. The method according to claim 6, wherein the selection information is consumer attribute information of a consumer, and the electronic POP acquires the consumer attribute information stored in an IC card possessed by the consumer. Feature method.   7. The method according to claim 6, wherein the selection information is consumer product information, and the electronic POP acquires product information stored in an IC tag attached to the product. .   The method according to any one of claims 1 to 8, wherein the analysis server uses the number of times of reproduction of the content obtained for each of the keywords described as the attribute value of the content, A method of setting the content to be played back by the electronic POP.   A system for analyzing the effect of content played back by an electronic POP, the system comprising at least one electronic POP and an analysis server for analyzing the effect of the content, wherein the electronic POP is played back Storage means for storing the content, means for reproducing the content stored in the storage means, and a content identifier of the reproduced content as an analysis element used when analyzing the effect of the content Reproduction history information generating means for generating reproduction history information every time the content is reproduced, and the analysis server stores a keyword indicating a value of an attribute set for the content for each content, and The reproduction history information generated by the electronic POP is stored for each electronic POP. A database, and analysis means for referring to the content identifier included in the reproduction history information stored in the database and totalizing the number of reproductions of the content for each of the keywords described in the designated attribute A system characterized by comprising.   11. The system according to claim 10, wherein the electronic POP includes, in the storage unit, automatic reproduction content automatically selected and reproduced by the electronic POP and manual reproduction content reproduced by operating the electronic POP. Two types of the contents are stored, and the electronic POP includes operation means used when a consumer reproduces the manually reproduced content, and the reproduction history information generating means provided in the electronic POP reproduces the contents. The content type information is included in the reproduction history information, and when the manual reproduction content is reproduced, the content identifier of the automatic reproduction content reproduced when the manual reproduction content is selected is analyzed. A system characterized by being included in the reproduction history information as an element.   12. The system according to claim 10, wherein, in addition to the electronic POP and the analysis server, a behavior monitoring device that monitors a behavior of a consumer in front of the electronic POP is provided for each electronic POP. The monitoring device detects the behavior of the consumer in front of the electronic POP from a human body sensor that detects the consumer in front of the electronic POP, and a behavior rule that associates the output of the human body sensor with the behavior of the consumer. A behavior history information generating unit that determines and generates behavior history information including a behavior identifier as the analysis element every time the behavior of the consumer in front of the electronic POP is determined, and the analysis server includes a consumer The behavior history information is associated with the reproduction history information of the content that has been reproduced by the electronic POP when the behavior monitoring device determines the behavior of the data. System stored in the over scan, said analyzing means, characterized in that for each indicated a keyword written as the value of an attribute of the content, aggregates the number of occurrences of the action identifier.   13. The system according to claim 12, wherein the behavior monitoring device includes a plurality of the human body sensors, and determines a consumer's behavior from outputs of the plurality of human body sensors.   14. The system according to claim 11, wherein when the electronic POP is operated, the electronic POP transmits the manual reproduction content distribution request to the analysis server, and the analysis is performed. The server stores a selection rule for selecting the manually played content according to the attribute of the automatically played content that has been played when a consumer operates the electronic POP, and issues a playback request for the manually played content from the electronic POP. When received, the selection rule is referred to, the manual reproduction content is selected according to the attribute of the automatic reproduction content that was reproduced when the electronic POP was operated, and the selected manual reproduction content is distributed to the electronic POP. A system for providing manual reproduction content distribution means.   14. The system according to claim 11, wherein the operation unit of the electronic POP is a unit that acquires selection information for the electronic POP to select the manually played content from a consumer. When the electronic POP acquires the selection information, the electronic POP reproduces the manual reproduction content specified by the selection information, and includes the selection information in the reproduction history information of the manual reproduction content. Feature system.   16. The system according to claim 15, wherein the selection information is consumer attribute information of a consumer, and the electronic POP includes means for acquiring the consumer attribute information stored in an IC card possessed by the consumer. A system characterized by comprising.   16. The system according to claim 15, wherein the selection information is consumer product information, and the operation unit of the electronic POP is a unit that acquires product information stored in an IC tag attached to the product. A system characterized by being.   The system according to any one of claims 10 to 17, wherein the analysis server uses the number of times the content is obtained for each of the keywords described as an attribute value of the content, and A system comprising means for setting the content to be played back by an electronic POP.   An electronic POP installed in a store, the storage means for storing the content played back by the electronic POP, the means for playing back the content stored in the storage means, and when analyzing the effect of the content An electronic POP comprising, as an analysis element to be used, reproduction history information generating means for generating reproduction history information including a content identifier of the reproduced content every time the content is reproduced.   20. The electronic POP according to claim 19, wherein the electronic POP includes, in the storage unit, automatic reproduction content automatically selected and reproduced by the electronic POP and manual reproduction content reproduced by operating the electronic POP. The electronic POP includes operation means used when a consumer reproduces the manually reproduced content, and the reproduction history information generating means provided in the electronic POP includes: The content type information is included in the reproduction history information, and the content identifier of the automatic reproduction content that was reproduced when the manual reproduction content was selected when the manual reproduction content was selected is analyzed. An electronic POP which is included in the reproduction history information as an element.   21. The electronic POP according to claim 20, wherein the operation means of the electronic POP is a means for obtaining selection information for the electronic POP to select the manual reproduction content from a consumer, wherein the electronic POP is: The electronic POP, wherein when the selection information is acquired, the manual reproduction content specified by the selection information is reproduced, and the selection information is included in the reproduction history information of the manual reproduction content.   22. The electronic POP according to claim 21, wherein the selection information is consumer attribute information of a consumer, and the operation means of the electronic POP is the consumer attribute information stored in an IC card possessed by the consumer. An electronic POP, which is a means for acquiring   23. The electronic POP according to claim 21, wherein the selection information is consumer product information, and the operation unit of the electronic POP acquires product information stored in an IC tag attached to the product. An electronic POP characterized by comprising:   An analysis server for analyzing the effect of content reproduced by an electronic POP, storing a keyword indicating an attribute value set for the content for each content, and further, effect of the content reproduced by the electronic POP A database that stores reproduction history information including an analysis element used when analyzing the reproduction history information for each electronic POP that has generated the reproduction history information, and the content included in the reproduction history information stored in the database An analysis server, comprising: an analysis unit that refers to an identifier and counts the number of times the content is reproduced for each keyword described in an instructed attribute.   25. The analysis server according to claim 24, wherein the analysis server is provided for each electronic POP, and the database detects a consumer in front of the electronic POP in addition to the reproduction history information generated by the electronic POP. The behavior history information generated by the behavior monitoring device including the human body sensor and indicating the behavior of the consumer in front of the electronic POP is stored in the electronic POP when the behavior monitoring device determines the behavior of the consumer. The analysis means of the analysis server accumulates the number of occurrences of the action identifier for each attribute of the content that has been instructed, and stores it in association with the reproduction history information of the content that has been reproduced. Analysis server.   26. The analysis server according to claim 24 or claim 25, wherein the content is an automatic reproduction content that is automatically selected and reproduced by the electronic POP, and a manual that is reproduced when the electronic POP is operated. The automatic playback that was performed when a consumer operated the electronic POP when the manual playback content distribution request was transmitted from the electronic POP storing two types of playback content to the analysis server A selection rule for selecting the manually reproduced content according to the attribute of the reproduced content is stored, and when the reproduction request for the manually reproduced content is received from the electronic POP, the selection rule is referred to, and the reproduction is performed when the electronic POP is operated. The manual playback content is selected according to the attribute of the automatically played content that has been set, and the selected manual playback is selected Analyzing server, characterized by comprising a manual regeneration content delivery means for delivering to the electronic POP the content. 27. The analysis server according to claim 22, wherein the analysis server uses the number of times the content is obtained for each of the keywords described as a value of the content attribute. And an analysis server comprising means for setting the content to be reproduced by the electronic POP.

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