JP2008287583A - Advertisement display system, terminal for customer and program therefor - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display system or the like capable of performing display in accordance with a display time and display opportunity previously set to a plurality of advertisements, especially, having high advertisement effect on a terminal for a customer used in computer loan service. <P>SOLUTION: In this advertisement display system, the terminal 5 for the customer acquires advertisement information from a server 3 according to category information, and determines a display method of a banner advertisement according to the number of pieces of the acquired advertisement information. The terminal 5 for the customer scroll-displays the advertisement information in a prescribed position of a desktop as the banner advertisement by the determined display method. The terminal 5 for the customer always monitors whether a window except the banner advertisement becomes active or not, and displays the banner advertisement in the frontmost face when the window except the banner advertisement becomes active. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement display system for displaying a banner advertisement on a desktop of a terminal used by a customer, a customer terminal, and a program thereof.

In recent years, it has become common to place advertisements on web pages on the Internet. Among them, an advertisement content displayed by an image and a link to an advertiser's website is attached to the image is generally called a banner advertisement.
When a banner advertisement is posted on a web page, usually, the banner advertisement to be posted is fixed for each web page. Therefore, the display opportunity of the banner advertisement varies depending on the number of web page views. In addition, a link other than the banner advertisement may be clicked immediately after displaying the web page on which the banner advertisement is posted, resulting in a difference in display time. In this way, unlike TV commercials and street electronic bulletin boards, display opportunities and display time cannot be set in advance for advertisements on web pages.

As a mechanism for solving such a problem, there is Patent Document 1.
In Patent Document 1, the browser screen (screen displayed by the web page browsing software) is divided into an area for displaying a normal web page and an area for displaying a banner advertisement, and the banner advertisement display schedule is managed. Yes. This makes it possible to display a banner advertisement on the browser screen in accordance with a preset display opportunity and display time.
JP 2006-18678 A

  However, in the mechanism according to Patent Document 1, for example, when a screen by other application software (for example, mail software or spreadsheet software) is displayed, the browser screen is hidden, and the banner advertisement itself is also seen by the user. Will not enter. In this case, the display opportunity and display time set in advance include a state where the function as an advertisement is not fulfilled, and it cannot be said that the schedule is accurately managed.

  In recent years, services such as lending computer terminals to customers have been performed in stores called Internet cafes. However, there is no advertisement display system that has a higher advertising effect than the advertisement on the web page on the customer terminal used in such a service.

  The present invention has been made in view of the above-described problems, and an object of the present invention is to display a plurality of advertisements in accordance with display opportunities and display times set in advance. It is to provide an advertisement display system or the like having a high advertising effect on a customer terminal used in the above.

  In order to achieve the above object, a first invention is a system in which a server and a customer terminal are connected via a network, the server comprising advertisement information holding means for holding advertisement information. The customer terminal includes an advertisement information acquisition unit that acquires the advertisement information from the server, and a banner advertisement that scrolls and displays the advertisement information as a banner advertisement at a predetermined position on the desktop and always displays the banner advertisement on the forefront. An advertisement display system comprising: a display unit.

In the first invention, the customer terminal further includes a display method determining unit that determines a display method of a banner advertisement according to the number of the advertisement information, and the banner advertisement display unit determines the display method. It is desirable to display the banner advertisement by the display method determined by the means.
In the first invention, it is preferable that the advertisement information acquisition means acquires advertisement information according to category information.

  A second invention is a system in which a server, a reception terminal, and a customer terminal are connected via a network, the server comprising advertisement information holding means for holding advertisement information, wherein the reception The terminal comprises customer acceptance means for accepting a customer using the customer terminal, the customer terminal from the reception terminal, customer information acquisition means for obtaining customer information, and the server, Advertising information acquisition means for acquiring advertising information according to category information including the customer information, and banner advertising display that scrolls the advertising information as a banner advertisement to a predetermined position on the desktop and always displays the banner advertisement on the forefront Means for displaying an advertisement.

  In the second invention, it is preferable that the customer terminal further includes operation log holding means for holding a click operation log for a banner advertisement in association with the customer information.

  A third invention is a server for holding advertisement information, a customer terminal connected via a network, an advertisement information acquisition means for acquiring the advertisement information from the server, and the advertisement information as a banner advertisement. A customer terminal comprising: a banner advertisement display unit that scrolls to a predetermined position on a desktop and always displays the banner advertisement on the forefront.

  A fourth invention is a server for holding advertisement information, a reception terminal for receiving a customer, and a customer terminal connected via a network, the customer acquiring customer information from the reception terminal Information acquisition means; advertisement information acquisition means for acquiring advertisement information from the server according to category information including the customer information; and scrolling and displaying the advertisement information as a banner advertisement at a predetermined position on the desktop. A customer terminal, comprising: a banner advertisement display means for displaying the banner advertisement.

  A fifth invention is a program for causing a computer to function as the customer terminal described in the third or fourth invention.

  According to the present invention, it is possible to display a plurality of advertisements according to display opportunities and display times set in advance, and in particular, an advertisement display system having a high advertising effect on a customer terminal used in a computer lending service. Etc. can be provided.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

First, the first embodiment will be described.
FIG. 1 is a configuration diagram of an advertisement display system 1.
The advertisement display system 1 is configured by connecting a server 3 and a plurality of customer terminals 5 via a network 9.

  The server 3 includes advertisement information holding means 11 and the like. The advertisement information holding unit 11 holds advertisement information including an advertisement ID that uniquely identifies an advertisement displayed by the advertisement display system 1, an advertisement image, link information when the advertisement is clicked, and the like.

  The customer terminal 5 is a personal computer or the like, and is installed in a store that provides a computer lending service. Usually, a plurality of customer terminals 5 are connected to the network 9. The customer terminal 5 includes advertisement information acquisition means 13, display method determination means 15, banner advertisement display means 17, and the like.

  The advertisement information acquisition unit 13 acquires advertisement information from the server 3. The display method determination means 15 determines a banner advertisement display method according to the number of advertisement information. The banner advertisement display means 17 scrolls and displays the advertisement information as a banner advertisement at a predetermined position on the desktop, and always displays the banner advertisement on the forefront.

Next, display of a banner advertisement will be described with reference to FIG.
FIG. 2 is a diagram illustrating an example of display of the banner advertisement 41.
As shown in FIG. 2, a start button 33, a task bar 35, a task tray 37, various icons 39, a banner advertisement 41, and the like are arranged on the desktop 31 of the customer terminal 5. The start button 33 is a button for accessing various setting items, application software, and the like. The task bar 35 is an area for displaying applications and the like that are currently working. The task tray 37 is an area for displaying time, resident software, and the like. The icon 39 is a small image for starting various setting items and application software. The banner advertisement 41 is an area for displaying an advertisement image of the advertiser.
In the present embodiment, the banner advertisement 41 is displayed at a predetermined position on the desktop 31 instead of on the browser screen. In FIG. 2, it is arranged at the lower part of the screen, but can be moved to the upper part or the right part of the screen as appropriate.

  Next, the hardware configuration of the server 3 and the customer terminal 5 will be described with reference to FIGS. 3 and 4.

FIG. 3 is a hardware configuration diagram of the server 3. Note that the hardware configuration shown in FIG. 3 is merely an example, and various configurations can be adopted depending on the application and purpose.
The server 3 includes a control unit 51, a storage unit 52, a media input / output unit 53, a communication control unit 54, an input unit 55, a display unit 56, a peripheral device I / F unit 57, etc. connected via a bus 58. Is done.

  The controller 51 includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like.

The CPU calls a program stored in the storage unit 52, ROM, recording medium, or the like into a work memory area on the RAM, executes it, drives and controls each device connected via the bus 58, and is described later by the server 3. To achieve the process.
The ROM is a non-volatile memory and permanently holds a computer boot program, a program such as BIOS, data, and the like.
The RAM is a volatile memory, and temporarily stores a program, data, and the like loaded from the storage unit 52, ROM, recording medium, and the like, and includes a work area used by the control unit 51 for performing various processes.

The storage unit 52 is an HDD (hard disk drive), and stores a program executed by the control unit 51, data necessary for program execution, an OS (operating system), and the like. As for the program, a control program corresponding to an OS (operating system) and an application program corresponding to processing described later are stored.
Each of these program codes is read by the control unit 51 as necessary, transferred to the RAM, read by the CPU, and executed as various means.

  The media input / output unit 53 (drive device) inputs / outputs data, for example, a floppy (registered trademark) disk drive, a CD drive (-ROM, -R, RW, etc.), a DVD drive (-ROM, -R, etc.). -RW etc.) and media input / output devices such as MO drives.

  The communication control unit 54 has a communication control device, a communication port, and the like, is a communication interface that mediates communication between the computer and the network 9, and controls communication with other computers via the network 9.

The input unit 55 inputs data and includes, for example, a keyboard, a pointing device such as a mouse, and an input device such as a numeric keypad.
An operation instruction, an operation instruction, data input, and the like can be performed on the computer via the input unit 55.

  The display unit 56 includes a display device such as a CRT monitor and a liquid crystal panel, and a logic circuit (such as a video adapter) for realizing a video function of the computer in cooperation with the display device.

  The peripheral device I / F (interface) unit 57 is a port for connecting a peripheral device to the computer, and the computer transmits and receives data to and from the peripheral device via the peripheral device I / F unit 57. The peripheral device I / F unit 57 is configured by USB, IEEE 1394, RS-232C, or the like, and usually has a plurality of peripheral devices I / F. The connection form with the peripheral device may be wired or wireless.

  The bus 58 is a path that mediates transmission / reception of control signals, data signals, and the like between the devices.

FIG. 4 is a hardware configuration diagram of the customer terminal 5.
Note that the hardware configuration in FIG. 4 is merely an example, and various configurations can be adopted depending on the application and purpose.

The customer terminal 5 includes a control unit 61, a storage unit 62, a media input / output unit 63, a communication control unit 64, an input unit 65, a display unit 66, a peripheral device I / F unit 67, etc. connected via a bus 68. Configured.
The hardware configuration of the customer terminal 5 is the same as that of the server 3 described above with reference to FIG.

Next, the operation of the advertisement display system 1 will be described with reference to FIGS.
FIG. 5 is a flowchart showing the flow of the advertisement information acquisition process. The advertisement information acquisition process is mainly performed by the advertisement information acquisition unit 13 of the customer terminal 5.

  As shown in FIG. 5, the control unit 61 of the customer terminal 5 transmits an update information acquisition command to the server 3 (S101). The update information is information indicating whether the advertisement information held by the server 3 has been updated since the previous acquisition. The update information is, for example, update date / time information of the image file included in the advertisement information.

  Next, the control unit 51 of the server 3 transmits update information to the customer terminal 5 (S102). When transmitting the update date / time information of the image file included in the advertisement information as the update information, for example, the control unit 51 of the server 3 may transmit only the latest update date / time information in the target advertisement information. .

Next, the control unit 61 of the customer terminal 5 confirms whether or not the advertisement information held by the server 3 has been updated (S103). For example, when receiving the latest update date / time information among the target advertisement information, the control unit 61 of the customer terminal 5 compares it with the update date / time information of the image file held in the storage unit 62 of the customer terminal 5, Check if the advertising information has been updated.
If not updated, the process proceeds to S109.
If it has been updated, the process proceeds to S104.

  Next, the control unit 61 of the customer terminal 5 determines the category of advertisement information to be acquired (S104). The category of advertisement information is, for example, “all” indicating advertisements to be displayed for all customers, “region” indicating advertisements to be displayed for customers in a specific region, and displaying to customers in a specific time zone. This classifies advertisement information such as “time zone” indicating the advertisement. And the control part 61 of the terminal 5 for customers determines the category information which is the value of each category. For example, the category information for the category “region” is information such as the prefecture or city of the store where the customer terminal 5 is installed, and is stored in the storage unit 62 of the corresponding customer terminal 5. Also, for example, the category information for the category “time zone” is determined by the control unit 61 of the customer terminal 5 acquiring the current time.

Next, the control unit 61 of the customer terminal 5 transmits an advertisement information acquisition command according to the category information determined in S104 (S105).
Next, the control unit 51 of the server 3 transmits the advertisement information to the customer terminal 5 (S106). The advertisement information to be transmitted corresponds to the category information determined in S104. For example, when it is determined that the category information is “Tokyo” in S104, the advertisement information of the advertisement to be displayed is transmitted to the customer of the store in Tokyo.
Next, the control unit 61 of the customer terminal 5 stores the advertisement information in the storage unit 62 of the customer terminal 5 (S107).

Next, the control unit 61 of the customer terminal 5 checks whether or not the processing has been completed for all categories (S108).
If the process has not ended, the process is repeated from S104.
If the process has been completed, the process proceeds to S109.

Next, the control unit 61 of the customer terminal 5 performs polling for a predetermined time (S109) and repeats from S101.
In this way, the control unit 61 of the customer terminal 5 periodically checks whether the advertisement information held by the server 3 has been updated, and if it has been updated, acquires the advertisement information according to the category information. . By acquiring the advertisement information according to the category information, the advertiser can display the advertisement only in the area, time zone, or the like determined to have a high advertising effect.

  FIG. 6 is a flowchart showing the flow from the display method determination process to the initial display process of the banner advertisement. The display method determining process is mainly performed by the display method determining means 15 of the customer terminal 5. The banner advertisement initial display processing is mainly performed by the banner advertisement display means 17 of the customer terminal 5.

  As shown in FIG. 6, the control unit 61 of the customer terminal 5 counts the number of advertisements to be displayed (S201). That is, the control unit 61 of the customer terminal 5 counts the number of advertisement information held in the storage unit 62 of the customer terminal 5.

  Next, the control unit 61 of the customer terminal 5 determines a display method according to the number of advertisement information (S202). The display method determines how many levels of advertisements are scroll-displayed or the moving speed when scroll-displaying.

FIG. 7 is a diagram showing a standard display method.
In the example shown in FIG. 7, the number of advertisement information is 5, the display width is 1000 pixels, the advertisement width is 500 pixels, the moving speed is 100 pixels / s, and the advertisement is scrolled from right to left in one step. It is. In this case, since the advertisement moves 100 pixels per second, the first advertisement A protrudes from the display in the lower diagram of FIG. 7 showing a state in which five seconds have elapsed from the display state shown in the upper diagram of FIG. Also, the banner advertisement 41 scrolls once in 25 seconds, and each advertisement is displayed on the screen for 10 seconds during one revolution.
8 and 9 below, the display method when the number of advertisement information is 10 will be described with the display method shown in FIG. 7 as a standard.

FIG. 8 is a diagram showing a display method for displaying advertisements in two stages.
In the example shown in FIG. 8, the number of advertisement information is 10, the display width is 1000 pixels, the advertisement width is 500 pixels, the moving speed is 100 pixels / s, and the advertisement is scrolled in two steps from right to left. It is. In this case, the banner advertisement 41 scrolls once in 25 seconds, and each advertisement is displayed on the screen for 10 seconds during one revolution. Both the display opportunity and the display time are the same as the standard display method shown in FIG. It will be the same. Here, the display opportunity is, for example, the number of display times per unit time. For example, if the unit time is 1 hour, each advertisement is displayed 144 (= 3600 ÷ 25) times. The display time is, for example, a display time per unit time. For example, if the unit time is 1 hour, each advertisement is displayed for 1440 (= 3600 ÷ 25 × 10) seconds.

FIG. 9 is a diagram illustrating a display method for displaying an advertisement at twice the standard moving speed.
In the example shown in FIG. 9, the number of advertisement information is 10, the width of the display is 1000 pixels, the width of the advertisement is 500 pixels, the moving speed is 200 pixels / s, and the advertisement is scrolled in one step from right to left. It is. In this case, the banner advertisement 41 scrolls once in 25 seconds, and each advertisement is displayed on the screen for 5 seconds during one revolution, and the display opportunity is the same as the standard display method shown in FIG. Become. On the other hand, the display time is one-half that of the standard display method shown in FIG.

As described above, the control unit 61 of the customer terminal 5 determines the display method by increasing / decreasing the level of display or increasing / decreasing the moving speed according to the number of advertisement information.
In the case of the display method shown in FIG. 8, as described above, both the display opportunity and the display time can be made the same as the standard display method. However, an upper limit is set for the number of columns to be displayed depending on the vertical width of the display.
In the case of the display method shown in FIG. 9, the display opportunity can be made the same as the standard display method as described above. However, if the moving speed is too fast, the customer cannot recognize the advertisement, so an upper limit of the moving speed is set.

Next, the control unit 61 of the customer terminal 5 scrolls and displays the banner advertisement 41 according to the determined display method (S203).
In this way, the control unit 61 of the customer terminal 5 determines the banner advertisement display method according to the number of advertisement information. Then, the advertisement information is scroll-displayed at a predetermined position on the desktop 31 as the banner advertisement 41 by the determined display method. By determining the display method of the banner advertisement according to the number of advertisement information, the advertisement can be displayed so that the display opportunity and the display time are equal for a plurality of advertisement information.

  FIG. 10 is a flowchart showing the flow of the banner advertisement display process. The banner advertisement display process is mainly performed by the banner advertisement display means 17 of the customer terminal 5.

As shown in FIG. 10, the control unit 61 of the customer terminal 5 monitors the display screen (S301) and confirms whether a window other than the banner advertisement 41 is activated (S302). Here, the window includes all screens displayed by an arbitrary application. In addition, a window being active means a state in which the window is a target of input or operation. Generally, when a plurality of windows are overlapped, the active window is displayed in the foreground by the function of the OS.
If no window other than the banner advertisement 41 is active, the processing is repeated from S301.
When a window other than the banner advertisement 41 becomes active, the process proceeds to S303.

  Next, the control unit 61 of the customer terminal 5 displays the banner advertisement 41 on the forefront (S303), and repeats from S301.

FIG. 11 is a diagram illustrating an example of the desktop 31 when the banner advertisement 41 is clicked.
The example shown in FIG. 11 is a case where a B company advertisement image in which a URL (Uniform Resource Locator) of a B company homepage is specified as a link destination is clicked.
As shown in FIG. 11, the control unit 61 of the customer terminal 5 activates the browser 43 and displays the B company homepage in the browser 43 window. At this time, since the window of the browser 43 becomes active, the above-described S303 of FIG. 10 is executed, and the banner advertisement 41 is displayed in the foreground.
In FIG. 11, the banner advertisement 41 is clicked as an example. However, when a window other than the banner advertisement 41 is activated by another input operation, the banner advertisement 41 is similarly displayed in the foreground. .

  In this way, the control unit 61 of the customer terminal 5 always monitors whether a window other than the banner advertisement 41 has been activated. If a window other than the banner advertisement 41 has become active, Display in front. Accordingly, the banner advertisement 41 is always displayed so as to be visible to the customer, and the advertisement can be displayed according to the advertisement opportunity and the advertisement time set in advance.

  As described above, according to the first embodiment, the control unit 61 of the customer terminal 5 acquires the advertisement information from the server 3 according to the category information, and the banner according to the number of the acquired advertisement information. Decide how to display ads. Then, the control unit 61 of the customer terminal 5 scrolls and displays the advertisement information as a banner advertisement 41 at a predetermined position on the desktop 31 according to the determined display method. Further, the control unit 61 of the customer terminal 5 always monitors whether a window other than the banner advertisement 41 is activated, and displays a banner advertisement 41 in the foreground when a window other than the banner advertisement 41 is activated. To do.

  According to the first embodiment, a part of the desktop 31 of the customer terminal 5 can be used as an advertisement display space like an electric bulletin board in a town. Then, by displaying the banner advertisement 41 in the foreground, it is possible to display a plurality of advertisements in accordance with a preset display opportunity and display time. In addition, by acquiring the advertisement information according to the category information, the advertiser can display the advertisement only in the area, time zone, or the like determined to have a high advertising effect. Furthermore, by determining the display method of the banner advertisement according to the number of advertisement information, it is possible to display a plurality of advertisements so that display opportunities and display times are equal.

The operation when the banner advertisement 41 is clicked is not limited to displaying a web page. For example, the application software installed in the storage unit 62 of the customer terminal 5 can be activated, and the contents of the file held in the storage unit 62 of the customer terminal 5 can be displayed.
For example, when the banner advertisement 41 is clicked, a coupon that can be exchanged for a free sample such as cosmetics may be displayed. In this case, the coupon may be a QR code or the like so that the customer can take a picture with the camera function of the mobile phone terminal and present it to the store clerk so that it can be exchanged for a free sample.
As described above, the advertisement display system 1 using the customer terminal 5 used in the computer lending service can provide a unique service that cannot be performed by the banner advertisement on the web page.

Next, a second embodiment will be described.
FIG. 12 is a configuration diagram of the advertisement display system 1a.
The advertisement display system 1 a is configured by connecting a server 3 and a plurality of customer terminals 5 a via a network 9.
Elements having the same functions as those shown in FIG. 1 are given the same numbers to avoid redundant description.

The server 3 includes advertisement information holding means 11 and the like.
The reception terminal 7 is a personal computer or the like, and is installed at the reception of a store that provides a computer lending service. The reception terminal 7 includes customer reception means 21 and the like. The customer reception means 21 receives a customer who uses the customer terminal 5a.

  The customer terminal 5a is a personal computer or the like, and is installed in a store that provides a computer lending service. Usually, a plurality of customer terminals 5 a are connected to the network 9. The customer terminal 5a includes customer information acquisition means 23, advertisement information acquisition means 13a, display method determination means 15, banner advertisement display means 17, operation log holding means 25, and the like.

  The customer information acquisition unit 23 acquires customer information from the reception terminal 7. The advertisement information acquisition unit 13a acquires advertisement information according to category information including customer information. The operation log holding unit 25 holds a click operation log for a banner advertisement in association with customer information.

  Next, the hardware configuration of the server 3, the customer terminal 5a, and the reception terminal 7 will be described with reference to FIG. 3, FIG. 4, and FIG.

FIG. 3 is a hardware configuration diagram of the server 3.
The hardware configuration of the server 3 is the same as that of the server 3 in the first embodiment.

FIG. 4 is a hardware configuration diagram of the customer terminal 5a.
The hardware configuration of the customer terminal 5a is the same as that of the customer terminal 5 in the first embodiment.

FIG. 13 is a hardware configuration diagram of the reception terminal 7.
Note that the hardware configuration in FIG. 13 is merely an example, and various configurations can be employed depending on applications and purposes.

The reception terminal 7 includes a control unit 71, a storage unit 72, a media input / output unit 73, a communication control unit 74, an input unit 75, a display unit 76, a peripheral device I / F unit 77, and the like connected via a bus 78. Configured.
The hardware configuration of the reception terminal 7 is the same as that of the server 3 described above with reference to FIG.

  Next, the operation of the advertisement display system 1a will be described with reference to FIGS. 14, 15, 5, 6, 10, and 16. FIG.

  FIG. 14 is a flowchart showing the flow of the customer reception process. The customer reception process is mainly performed by the customer reception means 21 of the reception terminal 7.

  As shown in FIG. 14, when the customer ID is input (S401), the control unit 71 of the reception terminal 7 collates customer information (S402). The collation of the customer information is performed, for example, depending on whether or not the input customer ID exists in the customer information list data acquired from the server of the company that provides the computer lending service.

Next, the control unit 71 of the reception terminal 7 confirms whether the collation result is correct (S403).
If the collation result is not correct, the process ends.
If the collation result is correct, the process proceeds to S404.

Next, when the presence / absence of use of the customer terminal 5a is input, the control unit 71 of the reception terminal 7 confirms whether or not the customer terminal 5a is used (S404).
If there is no use, the process ends.
If there is a use, the process proceeds to S405.

Next, the control unit 71 of the reception terminal 7 determines the customer terminal 5a to be used (S405).
Next, the control unit 71 of the reception terminal 7 stores the input result of associating the input customer ID with the customer terminal 5a (S406). The association between the customer ID and the customer terminal 5a is performed by information for identifying the customer terminal 5a, for example, an IP address.
In this way, the control unit 71 of the reception terminal 7 stores the customer ID of the customer who uses the customer terminal 5a in association with the customer information acquisition process, which will be described later with reference to FIG. , So that customer information can be identified.

  FIG. 15 is a flowchart showing the flow of the customer information acquisition process. The customer information acquisition process is mainly performed by the customer information acquisition process 23 of the customer terminal 5a.

  As shown in FIG. 15, the control unit 61 of the customer terminal 5a transmits a customer information acquisition command to the reception terminal 7 (S501). The customer information acquisition command includes information for specifying its own customer terminal 5a, for example, an IP address.

  Next, the control unit 71 of the reception terminal 7 transmits customer information to the customer terminal 5a (S502). The control unit 71 of the reception terminal 7 specifies the customer information by referring to the association result with the customer ID stored in advance from the information for specifying the customer terminal 5a included in the received customer information acquisition command. To do.

Next, the control unit 61 of the customer terminal 5a stores the customer information (S503) and ends the process.
In this way, the control unit 61 of the customer terminal 5a makes it possible to use the customer information during the advertisement information acquisition process described later with reference to FIG.

FIG. 5 is a flowchart showing the flow of the advertisement information acquisition process. The advertisement information acquisition process is mainly performed by the advertisement information acquisition unit 13a of the customer terminal 5a.
In the second embodiment, as compared with the first embodiment, customer information such as “sex”, “age group”, “hobby / interest” is further used as the category shown in S104 of FIG. Thus, the advertiser can display the advertisement only for the sex, age group or the like determined to have a high advertising effect.
Other processes are the same as those in the first embodiment.

FIG. 6 is a flowchart showing the flow from the display method determination process to the initial display process of the banner advertisement. The display method determining process is mainly performed by the display method determining means 15 of the customer terminal 5a. The banner advertisement initial display processing is mainly performed by the banner advertisement display means 17 of the customer terminal 5a.
The contents of the processing are the same as those in the first embodiment.

FIG. 10 is a flowchart showing the flow of the banner advertisement display process. The banner advertisement display process is mainly performed by the banner advertisement display means 17 of the customer terminal 5a.
The contents of the processing are the same as those in the first embodiment.

  FIG. 16 is a flowchart showing the flow of the operation log saving process. The operation log storage process is mainly performed by the operation log holding means 25 of the customer terminal 5a.

As shown in FIG. 16, the control unit 61 of the customer terminal 5a monitors the input operation (S601), and checks whether the banner advertisement 41 is clicked (S602).
If not clicked, the process is repeated from S601.
If it is clicked, the process proceeds to S603.

Next, the control unit 61 of the customer terminal 5a holds the advertisement ID together with the customer information and date information (S603), and repeats from S601.
In this way, when the banner advertisement 41 is clicked, the control unit 61 of the customer terminal 5a stores the advertisement ID together with the customer information and date / time information as an operation log. The stored operation log can be presented to the advertiser, or the optimum advertisement can be displayed for each customer with reference to the advertisement display after the next time.

  As described above, according to the second embodiment, the control unit 61 of the customer terminal 5a acquires customer information from the reception terminal 7, and advertises according to the category information including the customer information from the server 3. Get information. And the control part 61 of the terminal 5a for customers determines the display system of a banner advertisement according to the number of acquired advertisement information, and scrolls the advertisement information to the predetermined position of the desktop 31 as the banner advertisement 41 by the determined display system. indicate. Further, the control unit 61 of the customer terminal 5a always monitors whether or not a window other than the banner advertisement 41 is activated. When a window other than the banner advertisement 41 is activated, the banner advertisement 41 is displayed in the foreground. To do. Furthermore, when the banner advertisement 41 is clicked, the control unit 61 of the customer terminal 5a stores the advertisement ID as an operation log together with the customer information and date / time information.

  By using the customer information acquired from the reception terminal 7 according to the second embodiment, the advertiser can display the advertisement only for the gender, age group, or the like determined to have high advertising effectiveness. . Furthermore, when the banner advertisement 41 is clicked, the advertisement ID is stored as an operation log together with the customer information and date / time information, and the optimum advertisement is displayed for each customer with reference to the operation log when the advertisement is displayed next time. You can also

  The preferred embodiments of the advertisement display system and the like according to the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to such examples. It will be apparent to those skilled in the art that various changes or modifications can be conceived within the scope of the technical idea disclosed in the present application, and these naturally belong to the technical scope of the present invention. Understood.

Configuration diagram of advertisement display system 1 The figure which shows an example of a display of the banner advertisement 41 Hardware configuration diagram of server 3 Hardware configuration diagram of customer terminal device 5 Flow chart showing the flow of advertisement information acquisition processing Flow chart showing the flow from the display method determination process to the initial display process of the banner advertisement Diagram showing standard display method The figure which shows the display system which displays the advertisement with 2 steps The figure which shows the display system which displays the advertisement with 2 times the standard movement speed Flow chart showing the flow of banner advertisement display processing The figure which shows an example of the desktop 31 when the banner advertisement 41 is clicked Configuration diagram of advertisement display system 1a Hardware configuration diagram of reception terminal 7 Flow chart showing the flow of customer reception processing Flow chart showing the flow of customer information acquisition processing Flow chart showing the flow of operation log saving processing

Explanation of symbols

DESCRIPTION OF SYMBOLS 1, 1a ......... Advertisement display system 3 ......... Server 5, 5a ......... Customer terminal 7 ......... Reception terminal 11 ......... Advertisement information holding means 13, 13a ......... Advertisement information acquisition means 15 ... …… Display method determining means 17 ………… Banner advertisement displaying means 21 ………… Customer receiving means 23 ………… Customer information obtaining means 25 ………… Operation log holding means 31 ………… Desktop 41 ………… Banner advertisement

Claims (11)

A system in which a server and a customer terminal are connected via a network,
The server
Advertising information holding means for holding advertising information,
Comprising
The customer terminal is
Advertisement information acquisition means for acquiring the advertisement information from the server;
A banner advertisement display means for scrolling and displaying the advertisement information as a banner advertisement at a predetermined position on the desktop, and always displaying the banner advertisement on the forefront;
An advertisement display system comprising: The customer terminal is
Display method determining means for determining a display method of a banner advertisement according to the number of the advertisement information;
Further comprising
The advertisement display system according to claim 1, wherein the banner advertisement display unit displays a banner advertisement by the display method determined by the display method determination unit.   The advertisement display system according to claim 1, wherein the advertisement information acquisition unit acquires advertisement information according to category information. A system in which a server, a reception terminal, and a customer terminal are connected via a network,
The server
Advertising information holding means for holding advertising information,
Comprising
The reception terminal is
Customer acceptance means for accepting a customer using the customer terminal;
Comprising
The customer terminal is
Customer information acquisition means for acquiring customer information from the reception terminal;
From the server, advertisement information acquisition means for acquiring advertisement information according to category information including the customer information;
A banner advertisement display means for scrolling and displaying the advertisement information as a banner advertisement at a predetermined position on the desktop, and always displaying the banner advertisement on the forefront;
An advertisement display system comprising: The customer terminal is
Operation log holding means for holding a click operation log for a banner advertisement in association with the customer information;
The advertisement display system according to claim 4, further comprising: A server for holding advertisement information and a customer terminal connected via a network,
Advertisement information acquisition means for acquiring the advertisement information from the server;
A banner advertisement display means for scrolling and displaying the advertisement information as a banner advertisement at a predetermined position on the desktop, and always displaying the banner advertisement on the forefront;
A customer terminal characterized by comprising: Display method determining means for determining a display method of a banner advertisement according to the number of the advertisement information;
Further comprising
7. The customer terminal according to claim 6, wherein the banner advertisement display means displays a banner advertisement by the display method determined by the display method determination means.   The customer terminal according to claim 6 or 7, wherein the advertisement information acquisition unit acquires advertisement information according to category information. A server for holding advertisement information, a reception terminal for receiving customers, and a customer terminal connected via a network,
Customer information acquisition means for acquiring customer information from the reception terminal;
From the server, advertisement information acquisition means for acquiring advertisement information according to category information including the customer information;
A banner advertisement display means for scrolling and displaying the advertisement information as a banner advertisement at a predetermined position on the desktop, and always displaying the banner advertisement on the forefront;
A customer terminal characterized by comprising: Operation log holding means for holding a click operation log for a banner advertisement in association with the customer information;
The customer terminal according to claim 9, further comprising:   The program which makes a computer function as a customer terminal in any one of Claim 6-10.

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