JP2008228275A - Advertise information collecting device, advertise information collecting/providing device, and advertising system and method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system for collecting advertisement content by an advertisement distributor without using man power. <P>SOLUTION: An advertisement information collecting device used for collecting advertisement information includes a voice information acquiring unit 120 for acquiring advertiser-related information and sound advertisement information from an advertiser's telephone terminal 400 through a communication network 50; and voice information storing unit 130 for storing the advertiser related information and the sound advertisement information after they are correlated with each other. The advertisement distributor can collect the advertisement content without using man power. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement information collecting apparatus, an advertisement information collecting and providing apparatus, and an advertisement system and method using them, and more particularly, to an advertisement information collecting and providing method for collecting and providing advertisement information using a communication network.

  With the spread of the Internet, advertisements have been provided via the Internet. An example of such a conventional advertising system via the Internet is shown in FIG. The conventional system includes an advertisement distribution device 600, a terminal 400, and a network 60 that connects the advertisement distribution device 600 and the terminal 400. An example of the network 60 is the Internet, and an example of the terminal 400 is a computer terminal or a mobile phone terminal that can be connected to the Internet.

  The advertisement distribution device 600 retrieves and provides advertisement information storage unit 620 having a function of storing advertisement information from the advertiser, and advertisement information in the advertisement information storage unit 620 based on designation from the terminal 400. An advertisement information search providing unit 610 having a function of This advertisement distribution apparatus 600 is operated and managed by an advertisement distributor, and provides advertisement information to the user of the terminal 400 via the network 60.

  Below, the procedure of the advertisement delivery process using the advertisement delivery apparatus 600 by the advertisement distributor will be specifically described. Hereinafter, the company or organization that is the target of the advertisement is called an advertiser. First, the advertisement distributor collects the advertisement information of the advertiser in advance and stores it in the advertisement information storage unit 620.

  Here, the advertising information is composed of attribute information that is an attribute such as an advertiser's name and location, and advertising content that is the content of the advertisement. Examples of attribute information include name, location, telephone number, email address, and business type. Advertising content is provided by the advertiser. The attribute information is provided by the advertiser, or is referenced from external information such as a telephone directory or a corporate database.

  Next, the advertisement distributor provides advertisements by the advertisement distribution apparatus 600. Hereinafter, an example of an advertisement distribution method by the advertisement distribution apparatus 600 will be described. For example, as shown in FIG. 9, the advertisement information search providing unit 610 of the advertisement distribution apparatus 600 uses an advertiser name, type of business, and telephone number in the advertisement information storage unit 620 and a link to the advertiser's advertisement content. A list of items is created as Web content and provided to the terminal 400 via the network 60.

  In the example of FIG. 9, it is assumed that a button marked with detailed information means a link to advertisement content. When a link to the advertising content of a specific advertiser is selected by the terminal 400, the advertising information search providing unit 610 acquires the corresponding advertising content in the advertising information storage unit 620 and can be referred to by the user of the terminal 400 Provided to terminal 400 in various formats.

  Note that the advertisement distribution method described above is an example. For example, the advertisement information search providing unit 610 may provide a user interface for searching for an advertisement or may provide an advertisement with other content in an integrated manner.

As related technologies, there are those disclosed in Patent Documents 1 to 5.
JP 2002-163551 A JP 2002-259819 A JP 2003-283651 A Japanese Patent Laid-Open No. 06-338948 JP-A-10-242963

  In the conventional advertisement distribution apparatus 600 shown in FIG. 8, there is a problem that it takes much time for the advertisement distributor to acquire the advertisement content from the advertiser. Specific methods for acquiring ad content include advertisers visiting individual advertisers, interacting in writing, and listening verbally over the phone. It is necessary to respond individually.

  Labor-saving is possible by using so-called IT (Information Technology) technology such as Web, but it cannot be used if the advertiser is not familiar with these technologies.

  An object of the present invention is to realize an advertisement information collection device, an advertisement information collection and provision device, and an advertisement system and method using them, which allow an advertisement distributor to collect advertisement content without human intervention.

  Another object of the present invention is to provide an advertisement information collecting apparatus, an advertisement information collecting / providing apparatus, and an advertisement system using them, which enable an advertiser to provide an advertisement by using voice without being aware of special IT technology. And providing a method.

  An advertisement information collecting apparatus according to the present invention stores information acquisition means for acquiring advertiser-related information and voice advertisement information from an advertiser via a communication network, and stores the advertiser-related information and voice advertisement information in association with each other. Means.

  An apparatus for collecting and providing advertisement information according to the present invention stores information acquisition means for acquiring advertiser-related information and voice advertisement information from an advertiser via a communication network, and stores the advertiser-related information and voice advertisement information in association with each other. A storage unit; and an information providing unit that reads and transmits voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information. .

  An advertising system according to the present invention includes information acquisition means for acquiring advertiser-related information and voice advertisement information from an advertiser via a communication network, and storage means for storing the advertiser-related information and voice advertisement information in association with each other. And an information providing means for receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information.

  An advertisement information collecting method according to the present invention includes an information acquisition step of acquiring advertiser-related information and voice advertisement information from an advertiser via a communication network, and a storage that stores the advertiser-related information and voice advertisement information in association with each other. And a step.

  An advertisement information collection and provision method according to the present invention stores an information acquisition step of acquiring advertiser-related information and voice advertisement information from an advertiser via a communication network, and stores the advertiser-related information and voice advertisement information in association with each other. A storage step; and an information providing step of receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information. .

  A program according to the present invention is a program for causing a computer to execute an operation of an advertisement information collecting device for collecting advertisement information, and acquires advertiser-related information and voice advertisement information from an advertiser via a communication network. And a process of storing the advertiser related information and the voice advertisement information in association with each other.

  Another program according to the present invention is a program for causing a computer to execute an operation of an advertisement information collection / providing device that collects advertisement information and provides the collected advertisement information. In response to a request for advertisement information including processing for acquiring main related information and voice advertisement information, processing for storing the advertiser related information and voice advertisement information in association with each other, and specification of advertiser related information. And a process for reading and transmitting voice advertisement information corresponding to the advertiser-related information.

  According to the present invention, it is possible for an advertisement distributor to collect advertisement contents without human intervention, and an advertisement can be provided by using voice without an advertiser being aware of special IT technology. It has the effect of becoming. In addition, when an existing telephone network is used, it is not necessary to have an environment capable of connecting to an IP (Internet Protocol) network.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In the present embodiment, the advertisement content is provided and managed as a voice message from the advertiser. The advertisement distributor prepares a telephone number for registering advertisements and publishes the telephone number to the advertiser. Then, the advertiser sends the telephone number to the telephone number, receives the advertising voice information, and registers it as the advertising information.

  FIG. 1 shows the main system configuration of the present embodiment. The system according to the present embodiment includes an information collection device 100, an advertisement distribution device 200, a telephone terminal 300, a terminal 400, a telephone network 50 that connects the information collection device 100 and the telephone terminal 300, and an advertisement distribution device 200. And a network 60 for connecting the terminal 400. An example of the telephone network 50 is a public telephone network. An example of the network 60 is the Internet.

  The terminal 400 has a function for exchanging data with the advertisement distribution apparatus 200 via the network 60. Examples of the terminal 400 include a computer terminal and a mobile phone terminal. The information collecting device 100 has a function of performing telephone communication via the telephone network 50 and a function of acquiring voice information from the telephone terminal 300 and a telephone communication unit 110 having a function of acquiring transmission number information from the telephone network 50 when a call is received. A voice information acquisition unit 120 having a function of storing voice information, a voice information storage unit 130 having a function of storing voice information, and a voice information providing unit having a function of providing voice information in the voice information storage unit 130 based on an external request 140.

  The advertisement distribution apparatus 200 includes an advertiser information storage unit 220 having a function of storing advertiser attribute information, an advertisement information search providing unit 210 having a function of searching for and providing advertisement information based on designation from the terminal 400, have.

  The voice information storage unit 130 stores the advertisement voice data in association with the telephone number. 2 and 3 show an example of a method for managing the advertising audio data in the audio information storage unit 130. FIG. In the example of FIG. 2, a telephone number and a voice data file are managed in pairs. In the example of FIG. 3, a telephone number is used as the file name of the audio data file. The management method of the advertising voice data in the voice information storage unit 130 may be any method as long as the relationship between the telephone number and the voice data is clear.

  Next, the details of the advertisement distribution process in the advertisement distribution system of the present embodiment will be described. The advertisement distribution process is composed of the following two. That is, (1) collection of advertisement information and (2) provision of advertisement information. Hereinafter, each processing will be described.

(1) Collection of advertising information:
Advertising information is collected by the information collecting apparatus 100. The information collecting apparatus 100 is assigned a telephone number for performing telephone communication via the telephone network 50, and this telephone number is disclosed to the advertiser. The voice information acquisition unit 120 of the information collecting apparatus 100 receives a call from the advertiser to the telephone number, and performs a process of registering advertisement information. The advertiser makes a call to the above telephone number from the telephone terminal 300 to which the telephone number of his company or organization is assigned.

  Details of the advertisement information registration process of the voice information acquisition unit 120 will be described below with reference to FIG. FIG. 4 is a diagram illustrating a flow of registration processing of advertisement information. First, when the advertiser makes a call to the advertisement registration telephone number, the voice information acquisition unit 120 accepts an incoming call through the telephone communication unit 110 (step 11), and from the telephone communication unit 110, sends an incoming call in step S11. A person number is acquired (step S12).

  Next, the voice information acquisition unit checks whether or not a caller number is attached to the incoming call in step S11 (step S13). If not, the caller number is sent via the telephone communication unit 110. A voice message requesting transmission with notification is transmitted to the caller, the call is disconnected (step S15), and the process is terminated.

  If the caller number is attached to the incoming call in step S11, the voice information acquisition unit 120 transmits a voice message that prompts the caller to record the advertising voice data via the telephone communication unit 110 ( Step S14). As an example of the content of the voice message, for example, “This is an ad message registration reception. Please record the advertising voice message within one minute after the dial tone”.

  Thereafter, the voice information acquisition unit 120 records a voice message from the caller and acquires voice data (step S16). Next, the voice information acquisition unit 120 refers to the voice information storage unit 130 and confirms whether or not the voice data corresponding to the caller number acquired in step S12 is stored in the voice information storage unit 130 ( Step S17). If not stored, the voice information acquisition unit 120 stores the caller ID information acquired in step S12 and the voice data acquired in step S16 in the voice information storage unit 130 (step S18). The process ends. If stored, the voice information acquisition unit 120 replaces the existing voice data corresponding to the caller number acquired in step S12 with the voice data acquired in step S16 (step S19), and performs processing. finish.

  Through the above processing, the voice information acquisition unit 120 stores a set of voice advertisement data and a caller telephone number. In a series of processing, the answering operation from the advertiser to the telephone and the registration work of the voice data are automatically performed by the information collecting apparatus 100, and there is no need for manual operation on the advertisement distribution side.

  In the above example, the information collecting apparatus 100 receives advertisement information from the advertiser through telephone communication via the telephone network 50, but the present invention is not limited to this. For example, as in VOIP (Voice Over Internet Protocol), the advertiser is provided with advertisement information by communication via a network that can provide advertisement information by voice without being aware of special IT technology. Is also possible. Moreover, although the sender | caller telephone number of the terminal 400 is acquired as an example of the information (advertiser relevant information) relevant to an advertiser, it is not restricted to this. For example, information unique to an advertiser such as an IP address can be acquired as advertiser-related information instead of the caller telephone number. When advertiser-related information other than the caller telephone number such as an IP address is acquired, the advertiser-related information may be converted into a telephone number. As a result, various advertiser-related information can be centrally managed by telephone numbers.

(2) Provision of advertising information:
Advertisement information is provided by the advertisement distribution apparatus 200. The voice information providing unit 140 of the information collecting apparatus 100 receives the designation of the telephone number from the advertisement distribution apparatus 200, receives the designation of the voice advertisement data corresponding to the telephone number, and the designation of the telephone number, and receives the telephone number. Has a function of transmitting voice advertisement data corresponding to.

  Specifically, when the voice information providing unit 140 receives a voice information presence / absence confirmation request with designation of a telephone number, the voice information storage unit 130 searches the voice information storage unit 130 for voice information corresponding to the telephone number, and corresponding voice advertisement data Notify the presence or absence. In addition, when the voice information providing unit 140 receives a voice information request with designation of a telephone number, the voice information storage unit 130 searches the voice information storage unit 130 for voice information corresponding to the telephone number, and transmits corresponding voice advertisement data.

  The advertisement distribution apparatus 200 provides an advertisement service to the user of the terminal 400 via the network 60 using the voice advertisement data provided from the information collection apparatus 100. Hereinafter, a specific method for providing the advertisement service will be described.

  As an example of the first providing method, there is a method in which the advertisement distribution apparatus 200 provides advertisement data of a corresponding advertiser in response to designation of a telephone number from a user. For example, the advertisement information search providing unit 210 provides the terminal 400 with content for receiving designation of a telephone number as shown in FIG. When the telephone number is designated by the user, the information collection device 100 is requested for voice advertisement data corresponding to the designated telephone number, and the voice advertisement data is acquired and transmitted to the terminal 400.

  Thereby, the user of the terminal 400 can specify the telephone number and acquire the voice advertisement data of the advertiser corresponding to the telephone number. When the terminal 400 has a telephone function, the telephone number information of the terminal 400 is acquired in advance from the user, and when the advertisement distribution device transmits the voice advertisement data, the voice advertisement data is transmitted to the terminal 400 and reproduced. Voice advertisement data may be transmitted by the method.

  As an example of the second providing method, various attribute information and telephone number information of the advertiser are stored in advance in the advertiser information storage unit 220 of the advertisement distribution apparatus 200, and an attribute that can identify the advertiser from the user There is a method of providing advertisement data of a corresponding advertiser in response to designation of information. Examples of advertiser attribute information include name, industry, location area, and location. The advertisement information search providing unit 210 provides content including a function for the user of the terminal 400 to search for and select an advertiser. Specifically, the functions for searching for and selecting an advertiser are functions such as keyword search, search refinement based on conditions, and list display.

  Based on these functions, when a specific advertiser is selected from the user of the terminal 400, the advertisement information search providing unit 210 searches for a telephone number corresponding to the advertiser designated from the advertiser information storage unit 220. Next, the information collection device 100 is requested for voice advertisement data corresponding to the telephone number, and the voice advertisement data is acquired and transmitted to the terminal 400. Thereby, the user of the terminal 400 can specify the advertiser and acquire the voice advertisement data.

  As an example of the third providing method, there is a method in which the advertisement distribution apparatus 200 provides the terminal 400 with a link to advertisement data attached to some existing content. For example, a character string representing a telephone number in the Web content is searched, and link information for requesting advertisement data corresponding to the telephone number is added to each telephone number character string. An example of Web content to which link information is added is shown in FIG. In this example, the content includes three pieces of telephone number information, and each telephone number information is accompanied by link information “advertisement information”.

  When this link is selected by the user of the terminal 400, the advertisement information search providing unit 210 requests the information collection device 100 for voice advertisement data corresponding to the telephone number corresponding to the link, and the voice advertisement data. Is transmitted to the terminal 400. Thereby, the user of the terminal 400 can specify the link information in the content and acquire the voice advertisement data of the corresponding advertiser.

  In this providing method, similarly to the second providing method, various attribute information of the advertiser is stored in the advertiser information storage unit 220, and advertiser information other than the existing content telephone number (eg, advertisement) A link to voice advertisement data may be attached to the main name).

  Although a plurality of examples have been described above, in any case, the advertisement distribution apparatus 200 side manually acquires the advertisement content from the information collection apparatus 100, so that the advertisement distributor who operates the advertisement distribution apparatus 200 manually performs the content. There is no need to collect.

  In the above example, the advertisement distribution apparatus 200 provides information in the form of Web content to the terminal 400. However, the form of content is not limited to the form of Web content. Any form that can be recognized is acceptable.

  As described above, in the present embodiment, the collection work of the advertisement content is automatically registered by the telephone from the advertiser. For this purpose, the operation side of the information collection apparatus 100 prepares a telephone number once, After the publication, advertising information is automatically collected without any manual work. In addition, since a widely used telephone is used, even an advertiser without IT technology can easily register an advertisement. Further, by identifying an advertiser using a calling telephone number that is difficult to be spoofed, alteration of advertisement information by a third party can be prevented. As described above, according to this embodiment, the advertisement distributor can easily collect the advertising content.

  Next, another embodiment of the present invention will be described. In the above embodiment, the voice information providing unit 140 transmits voice data as it is in response to a request from the advertisement distribution apparatus 200. However, when the audio information providing unit 140 transmits audio data, it may be transmitted after some conversion processing is added. Specifically, for example, voice data may be converted into text data by voice recognition processing. Thereby, the information collection device 100 can provide the advertisement distribution device 200 with advertisement data in a form other than audio data.

  In the above embodiment, the phone number information and the voice data are stored in a one-to-one correspondence in the voice information storage unit 130. However, a plurality of telephone numbers may be associated with one voice data. Specifically, for example, a telephone number correspondence table is prepared in the information collecting apparatus 100 as shown in the example of FIG. 7, and the process of step S12 of FIG. 4 and the request from the advertisement distribution apparatus 200 are accepted. The telephone number may be replaced when the process is executed.

  In this example, the telephone numbers “04411110002” and “04411110003” are replaced with “04411110001”, and the telephone number “04422223302” is replaced with “04422223301” for processing. As a result, it is possible to associate audio data common to “04411110001”, “04411110002”, and “04411110003” and audio data common to “04422223301” and “04422223302”. With such a mechanism, for example, even when the advertiser has a plurality of telephone numbers, the same advertisement data can be associated.

  An organization such as a company can provide various services by using the information collection apparatus according to the above-described embodiment. For example, Organization A may have an information collection device, collect advertising content, provide such content to Organization B that provides another information service, and receive business for the provision. Is possible.

  It is obvious that the operation in each of the above embodiments can be configured such that the operation procedure is stored in advance in a recording medium such as a ROM and is read and executed by a computer.

It is a block diagram which shows the main structures of the advertisement delivery system of embodiment of this invention. It is a figure which shows an example of the data stored in the audio | voice information storage part of the information collection device of embodiment of this invention. It is a figure which shows an example of the data stored in the audio | voice information storage part of the information collection device of embodiment of this invention. It is a flowchart which shows the flow of the advertisement information collection process performed in the advertisement delivery system of embodiment of this invention. It is a figure which shows the example of the screen of the advertisement service which the advertisement delivery system of embodiment of this invention provides. It is a figure which shows the example of the screen of the advertisement service which the advertisement delivery system of embodiment of this invention provides. It is a figure which shows the example of the telephone number correspondence table | surface managed by other embodiment of this invention. It is a block diagram which shows schematic structure of the conventional advertisement delivery system. It is a figure which shows the example of the screen of the advertisement service which the conventional advertisement delivery system provides.

Explanation of symbols

DESCRIPTION OF SYMBOLS 50 Telephone network 60 Network 100 Information collection apparatus 110 Telephone communication part 120 Voice information acquisition part 130 Voice information storage part 140 Voice information provision part 200 Advertisement distribution apparatus 210 Advertisement information search provision part 220 Advertiser information storage part 300 Telephone terminal 400 Terminal

Claims (31)

An advertisement information collecting device for collecting advertisement information,
Information acquisition means for acquiring advertiser-related information and voice advertisement information from the advertiser via a communication network;
An advertisement information collecting apparatus comprising: storage means for storing the advertiser related information and the voice advertisement information in association with each other.   The advertisement information collecting apparatus according to claim 1, wherein the communication network is a telephone network.   The advertising information collecting apparatus according to claim 1, wherein the advertiser-related information is a caller telephone number of the advertiser.   The advertisement information collecting apparatus according to any one of claims 1 to 3, wherein the information acquisition unit acquires voice advertisement information from an advertiser by recording. An advertisement information collection and provision device that collects advertisement information and provides the collected advertisement information,
Information acquisition means for acquiring advertiser-related information and voice advertisement information from the advertiser via a communication network;
Storage means for storing the advertiser related information and the voice advertisement information in association with each other;
An advertisement information collection and provision comprising: information providing means for receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information apparatus.   6. The advertisement information collection and provision apparatus according to claim 5, wherein the communication network is a telephone network.   The advertisement information collecting apparatus according to claim 5 or 6, wherein the information acquisition unit acquires voice advertisement information from an advertiser by recording.   The advertisement information collection / providing device according to claim 5, wherein the advertiser-related information is a caller telephone number of the advertiser.   The said information provision means converts the said advertiser relevant information into a telephone number, when the said advertiser relevant information is information other than a sender | caller telephone number, The said any one of Claim 5 to 7 characterized by the above-mentioned. Advertising information collection and provision device.   10. The advertisement information collecting and providing apparatus according to claim 5, wherein the information providing means includes means for converting the voice advertisement information into information of another form.   11. The advertisement information collection and provision apparatus according to claim 10, wherein the information in the other form is text data. An advertising system that collects advertising information and provides the collected advertising information,
Information acquisition means for acquiring advertiser-related information and voice advertisement information from the advertiser via a communication network;
Storage means for storing the advertiser related information and the voice advertisement information in association with each other;
An advertisement system comprising: information providing means for receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information.   The advertising system according to claim 12, wherein the communication network is a telephone network.   The advertisement system according to claim 12 or 13, wherein the information acquisition unit acquires voice advertisement information from an advertiser by recording.   The advertising system according to any one of claims 12 to 14, wherein the advertiser-related information is a caller telephone number of the advertiser.   The said information provision means converts the said advertiser relevant information into a telephone number, when the said advertiser relevant information is information other than a sender | caller telephone number, The one of Claim 12 to 14 characterized by the above-mentioned. Advertising system.   The advertising system according to any one of claims 12 to 16, wherein the information providing means includes means for converting the audio advertising information into information of another form.   18. The advertisement system according to claim 17, wherein the information in the other form is text data. An advertising information collection method for collecting advertising information,
An information acquisition step of acquiring advertiser-related information and voice advertisement information from the advertiser via a communication network;
And a storing step of storing the advertiser related information and the voice advertisement information in association with each other.   20. The advertisement information collecting method according to claim 19, wherein the communication network is a telephone network.   21. The advertisement information collecting method according to claim 19, wherein the advertiser-related information is an advertiser caller telephone number.   The advertisement information collecting method according to any one of claims 19 to 21, wherein the information acquisition step is performed by recording voice advertisement information from an advertiser. A method for collecting and providing advertising information by collecting advertising information and providing the collected advertising information,
An information acquisition step of acquiring advertiser-related information and voice advertisement information from the advertiser via a communication network;
A storage step of storing the advertiser related information and the voice advertisement information in association with each other;
An advertisement information collection and provision comprising: an information provision step of receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information Method.   The advertisement information collection and provision method according to claim 23, wherein the communication network is a telephone network.   25. The method for collecting and providing advertisement information according to claim 23 or 24, wherein the information acquisition step is performed by recording voice advertisement information from an advertiser.   26. The method for collecting and providing advertisement information according to claim 23, wherein the advertiser-related information is a caller telephone number of the advertiser.   26. The information providing step of converting the advertiser-related information into a telephone number when the advertiser-related information is information other than a caller telephone number. Advertisement information collection and provision method.   The advertisement information collecting and providing method according to any one of claims 23 to 27, wherein the information providing step includes a step of converting the voice advertisement information into information of another form.   29. The advertisement information collection and provision method according to claim 28, wherein the information in the other form is text data. A program for causing a computer to execute an operation of an advertisement information collection device for collecting advertisement information,
Processing for obtaining advertiser-related information and voice advertisement information from the advertiser via the communication network;
And a process of storing the advertiser-related information and the voice advertisement information in association with each other. A program for causing a computer to execute an operation of an advertisement information collection and provision device that collects advertisement information and provides the collected advertisement information,
Processing for obtaining advertiser-related information and voice advertisement information from the advertiser via the communication network;
A process of storing the advertiser related information and the voice advertisement information in association with each other;
A program for receiving and transmitting voice advertisement information corresponding to the designated advertiser-related information in response to a request for advertisement information including designation of the advertiser-related information.

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